--- title: "Legal marketing hiring demand and pay (data)" url: https://probativegrowth.com/data/legal-hiring-demand/ lang: en-US alternate: https://probativegrowth.com/es/datos/demanda-de-contratacion-legal/ source: the same page, converted from its HTML at build time --- 1. [Home](https://probativegrowth.com/) 2. [Data](https://probativegrowth.com/data/) 3. Hiring demand and pay Data · Hiring demand and pay # Legal marketing and intake hiring: pay and demand Who law firms and other employers hire to grow a practice, and what those jobs pay: marketing managers, marketing and market-research specialists, public relations specialists, writers, web designers and developers, receptionists and customer service representatives. Pay bands and headcounts come from the Bureau of Labor Statistics' own occupational wage survey, nationally for legal services and for every industry, and for every state; the monthly series add legal services employment and earnings and job openings and hires in professional and business services. Only official aggregates are counted: no firm, job posting or person appears in the data. In May 2025, about 3,260 marketing managers worked in legal services in the United States, with a median annual wage of $165,090 (BLS OEWS). Checked November 1, 2026 · CC BY 4.0 · Not legal advice ## What is in this dataset? {#what-h} What the roles around a law firm's growth work pay and how many people hold them, and how hiring is moving. Annual pay bands and headcounts (10th, 25th, median, 75th and 90th percentile and mean annual wage) for marketing managers, marketing and market-research specialists, public relations specialists, writers, web designers, web developers, receptionists and customer service representatives from the Bureau of Labor Statistics' Occupational Employment and Wage Statistics (OEWS): nationally within legal services, nationally across all industries, and in every state and DC. Monthly series add legal services employment and average hourly earnings, job openings, hires and quits in professional and business services, and each state's average job-openings and hires rates over the latest year for all nonfarm employers. Aggregates only: no firm, job posting or person. Use it to size and price the marketing, web and client-intake hiring a law firm competes for: what a marketing manager or intake receptionist is paid in legal services against all industries and in your state, how many people hold the role, and whether professional-services hiring is heating up or cooling. Agents can look up a place, compare several places, or search by role name. **Records** 608 **Look up by** 52 state **Primary-source records** 608 The letters are explained in [what P, S, D and U mean](https://probativegrowth.com/data/#status-codes). ## Where does the data come from? {#from-h} The annual pay records are read from the statistics bureau's public data API, one series per role, place and measure (OEWS, May reference month), and kept as published; a role-place cell with too few employees, or without a median, is left out of every file. The monthly series are re-read twice a month. A gate re-reads the saved cells, checks that wage bands rise from the 10th to the 90th percentile, that state headcounts do not exceed the national total, that the monthly averages equal their months, and re-queries the API. **Period covered** May 2025 **Places** The whole US **How often we refresh it** Every month **The source's next release** December 2026 **Records read** November 1, 2026 ### Official sources - [U.S. Bureau of Labor Statistics, Public Data API (OEWS, CES and JOLTS series)](https://api.bls.gov/publicAPI/v2/timeseries/data/), by official API. A work of the U.S. government; the Bureau of Labor Statistics states its data are in the public domain. ### The sources the records cite most - [U.S. Bureau of Labor Statistics, Occupational Employment and Wage Statistics, May 2025](https://www.bls.gov/oes/): 389 records - [U.S. Bureau of Labor Statistics](https://www.bls.gov/ces/): 168 records - [U.S. Bureau of Labor Statistics, JOLTS series JTS000000010000000JOR and its hires-rate twin](https://www.bls.gov/jlt/): 1 record - [U.S. Bureau of Labor Statistics, JOLTS series JTS000000020000000JOR and its hires-rate twin](https://www.bls.gov/jlt/): 1 record - [U.S. Bureau of Labor Statistics, JOLTS series JTS000000040000000JOR and its hires-rate twin](https://www.bls.gov/jlt/): 1 record ## What does a record look like? {#sample-h} Marketing managers, United States in legal services, May 2025: 3,260 employees; median annual wage 165,090 dollars (10th to 90th percentile 72,520 to 317,820 dollars) (Bureau of Labor Statistics, OEWS). Status P · checked November 1, 2026 · source: [U.S. Bureau of Labor Statistics, Occupational Employment and Wage Statistics, May 2025, series OEUN000000054110011202113](https://www.bls.gov/oes/) Marketing managers, California across all industries, May 2025: 54,660 employees; median annual wage 193,620 dollars (10th to 90th percentile 104,370 to 326,400 dollars) (Bureau of Labor Statistics, OEWS). Status P · checked November 1, 2026 · source: [U.S. Bureau of Labor Statistics, Occupational Employment and Wage Statistics, May 2025, series OEUS060000000000011202113](https://www.bls.gov/oes/) Marketing managers, Texas across all industries, May 2025: 44,680 employees; median annual wage 147,880 dollars (10th to 90th percentile 81,820 to 259,200 dollars) (Bureau of Labor Statistics, OEWS). Status P · checked November 1, 2026 · source: [U.S. Bureau of Labor Statistics, Occupational Employment and Wage Statistics, May 2025, series OEUS480000000000011202113](https://www.bls.gov/oes/) The full records add the dates, the quoted source text and every field in the CSV and JSON files below. **What each of the 26 main columns means** **`jurisdiction`** Two-letter state code, or US **`level`** us or state **`stateName`** State name (United States on national records) **`kind`** pay (annual role pay and headcount), month (a national monthly series) or state-demand (a state's job-openings and hires rates) **`scope`** legal-services or all-industries for pay records; national-monthly or state-monthly for the monthly records **`role`** The occupation (OEWS), pay records only **`soc`** Standard Occupational Classification code of the role (pay records) **`seriesId`** The statistics bureau's series id behind the record (for pay records, the median annual wage series) **`seriesName`** What a monthly series measures (month records) **`year`** The OEWS year (May reference month; pay records) **`period`** The month (YYYY-MM) of a monthly record, or the first and last month averaged for a state's rates **`status`** P: the figure as published by the bureau **`value`** The headline figure: median annual wage (pay), the month's value (month) or the average job-openings rate over the latest year (state-demand) **`unit`** What value is measured in **`employment`** Employees in the role (OEWS) **`mean_annual`** Mean annual wage, US dollars **`p10`** 10th percentile annual wage **`p25`** 25th percentile annual wage **`median_annual`** Median annual wage **`p75`** 75th percentile annual wage **`p90`** 90th percentile annual wage **`employmentRsePct`** Relative standard error of the employment estimate, percent, as published **`wageRsePct`** Relative standard error of the mean wage, percent, as published **`months`** Number of months averaged (state-demand) **`openingsRate`** Average job-openings rate, percent of employment plus openings (state-demand) **`hiresRate`** Average hires rate, percent of employment (state-demand) ## How do I use it in my own tools? {#api-h} Ask an AI assistant: add `https://probativegrowth.com/mcp/legal-hiring-demand` as an MCP connector (no sign-in), or the main server `https://probativegrowth.com/mcp` for every dataset. Setup for each app is on [the API and MCP page](https://probativegrowth.com/resources/rules-api/). **`hiring_lookup`** For one two-letter state code (or US): the pay bands and headcounts of each law-firm marketing, web, writing and intake role and, for a state, its average job-openings and hiring rates. **`hiring_compare`** The records of several states (or US) side by side. **`hiring_search`** Records whose text matches the words given, such as a role name, a state name or legal services. Or read the static files, with no key and no usage cap: - [Index and endpoints](https://probativegrowth.com/data/v1/legal-hiring-demand/index.json) `/data/v1/legal-hiring-demand/index.json` - [One state (AK shown)](https://probativegrowth.com/data/v1/legal-hiring-demand/jurisdictions/AK.json) `/data/v1/legal-hiring-demand/jurisdictions/{jurisdiction}.json` - [Confirmed changes](https://probativegrowth.com/data/v1/legal-hiring-demand/changes.json) `/data/v1/legal-hiring-demand/changes.json` - [OpenAPI description](https://probativegrowth.com/data/v1/legal-hiring-demand/openapi.json) `/data/v1/legal-hiring-demand/openapi.json` - [API reference, every file](https://probativegrowth.com/resources/rules-api/reference/) `/resources/rules-api/reference/` ## How to cite this dataset {#cite-h} You can reuse, adapt and republish this data, including commercially, under the [Creative Commons Attribution 4.0 license (CC BY 4.0)](https://creativecommons.org/licenses/by/4.0/). The only condition is that you credit Probative and link to the source. **Version** 1.0.0, released November 2, 2026 **DOI** [10.5281/zenodo.23873129](https://doi.org/10.5281/zenodo.23873129) **Every version** [10.5281/zenodo.23873128](https://doi.org/10.5281/zenodo.23873128) (always points to the newest) **License** [CC BY 4.0](https://creativecommons.org/licenses/by/4.0/) Download the data - [CSV: legal-hiring-demand.csv](https://probativegrowth.com/data/v1/legal-hiring-demand/legal-hiring-demand.csv) 351 KB · one row per record (columns in README.txt) - [JSON: legal-hiring-demand.json](https://probativegrowth.com/data/v1/legal-hiring-demand/legal-hiring-demand.json) 771 KB · every record with its sources - [CSV: legal-hiring-demand-values.csv](https://probativegrowth.com/data/v1/legal-hiring-demand/legal-hiring-demand-values.csv) 340 KB · one row per value of the columns some records have (id, column, value) Free, no email or login. The files are hosted on this site and [Zenodo](https://zenodo.org/records/23873129), a public research archive. Suggested citation Probative. (2026). Legal marketing and intake hiring demand: pay, headcount and openings (Bureau of Labor Statistics) (Version 1.0.0) [Data set]. Zenodo. https://doi.org/10.5281/zenodo.23873129 Credit line for a chart, table or article Source: Probative, Legal marketing and intake hiring demand: pay, headcount and openings (Bureau of Labor Statistics), version 1.0.0, https://doi.org/10.5281/zenodo.23873129, licensed CC BY 4.0. Add to a reference manager (Zotero, Mendeley, EndNote) - [RIS (EndNote, Zotero, Mendeley)](https://probativegrowth.com/data/v1/legal-hiring-demand/cite.ris) - [BibTeX (LaTeX)](https://probativegrowth.com/data/v1/legal-hiring-demand/cite.bib) - [CITATION.cff (GitHub, Zenodo)](https://probativegrowth.com/data/v1/legal-hiring-demand/CITATION.cff) - [codemeta.json](https://probativegrowth.com/data/v1/legal-hiring-demand/codemeta.json) - [SVG badge with the DOI](https://probativegrowth.com/data/badge/legal-hiring-demand.svg) Not legal advice. These are survey estimates from the Bureau of Labor Statistics. OEWS counts employees only and is rounded by the bureau; the monthly series are seasonally adjusted and revised; the state rates cover all nonfarm employers in a state, not only law firms. Pay is a statistic for a group of workers, not an offer or a guide to what one firm should pay. ## What changed recently? {#chg-h} - **2026-11-01** · Pay bands and headcounts from the Bureau of Labor Statistics for law-firm marketing, web, writing and client-intake roles, nationally for legal services and in every state, with monthly legal services employment and job openings: in May 2025, about 3,260 marketing managers worked in legal services in the United States. ([source](https://www.bls.gov/oes/)) The full log is in [changes.json](https://probativegrowth.com/data/v1/legal-hiring-demand/changes.json). ## What are the limits? {#limits-h} - OEWS counts employees only, as estimated by a survey of employers and rounded by the bureau; the owners, partners and self-employed of a firm are not in it. - Pay and headcount by state cover all industries, because the bureau does not publish these roles inside legal services state by state; the national records show legal services on its own. - The monthly series are seasonally adjusted and revised; the job-openings and hires rates by state cover all nonfarm employers, not only law firms. - A role and place is published only when the bureau reports a median wage and at least a hundred employees; it is a statistic for a group of workers, not what any one firm pays. - Records older than 75 days since their last check are marked `stale` in the files until we re-check them. Every confirmed error we fix is listed in the [data corrections log](https://probativegrowth.com/data/corrections/). **Not legal advice.** These are survey estimates from the Bureau of Labor Statistics. OEWS counts employees only and is rounded by the bureau; the monthly series are seasonally adjusted and revised; the state rates cover all nonfarm employers in a state, not only law firms. Pay is a statistic for a group of workers, not an offer or a guide to what one firm should pay. Probative is a marketing firm, not a law firm. Found a wrong value? [Report an error](https://probativegrowth.com/data/corrections/#report) with the record id and the source that shows the right value. Other open datasets: [Legal-marketing ethics opinions, 2004 to 2026 (data)](https://probativegrowth.com/data/opinions/), [Ad-platform policies for law firms: tracker data](https://probativegrowth.com/data/platforms/), [Spanish-speaking clients per Spanish-speaking lawyer (data)](https://probativegrowth.com/data/language/), [California court filing data by county: dataset and API](https://probativegrowth.com/data/ca-courts/), [Lawyer search-ad costs by practice and state (data)](https://probativegrowth.com/data/ad-costs/), [Lawyers by county in seven states (data)](https://probativegrowth.com/data/attorneys/), [Aviation accidents by state (data)](https://probativegrowth.com/data/aviation-accidents/), [New lawyers admitted and bar pass rates, by state (data)](https://probativegrowth.com/data/bar-pipeline/), [Boating accidents by state (data)](https://probativegrowth.com/data/boating-accidents/), [New business applications by county (data)](https://probativegrowth.com/data/business-applications/), [Board-certified lawyers by state (data)](https://probativegrowth.com/data/certified-specialists/), [Employment-discrimination charge deadlines (data)](https://probativegrowth.com/data/charge-deadlines/), [FTC fraud report data by state: dataset, CSV and API](https://probativegrowth.com/data/consumer-sentinel/), [County income and migration from IRS returns (data)](https://probativegrowth.com/data/county-income/), [Small-claims dollar limits by state (data)](https://probativegrowth.com/data/court-fees/), [Crime and DUI arrests by county (data)](https://probativegrowth.com/data/crime-data/), [Federal criminal cases by offense and district (data)](https://probativegrowth.com/data/criminal-filings/), [Practice areas, federal court districts and counties (data)](https://probativegrowth.com/data/crosswalks/), [Demand per law office, by state (data)](https://probativegrowth.com/data/demand-per-law-office/), [Medical device adverse event reports by product code (data)](https://probativegrowth.com/data/device-events/), [Social Security disability hearing waits by office (data)](https://probativegrowth.com/data/disability-hearings/), [Drug adverse event reports by ingredient (data)](https://probativegrowth.com/data/drug-events/), [EEOC charge data by state: dataset, CSV and API](https://probativegrowth.com/data/eeoc-charges/), [Eviction laws by state (data)](https://probativegrowth.com/data/eviction-laws/), [Eviction filings by county (data)](https://probativegrowth.com/data/evictions/), [Fair housing complaints by county (data)](https://probativegrowth.com/data/fair-housing/), [Federal civil cases filed, county by county (data)](https://probativegrowth.com/data/federal-filings-county/), [US law firm websites by county and practice (data)](https://probativegrowth.com/data/firm-web-census/), [Flood insurance claims by county (data)](https://probativegrowth.com/data/flood-claims/), [New green cards by county (data)](https://probativegrowth.com/data/green-cards/), [Hospital patient safety by state (data)](https://probativegrowth.com/data/hospital-safety/), [Immigration court data: EOIR dataset, CSV and API](https://probativegrowth.com/data/immigration-courts/), [IRS Data Book by state (data)](https://probativegrowth.com/data/irs-databook/), [US law-firm website census (data)](https://probativegrowth.com/data/law-firm-websites/), [Lawyer and paralegal pay data: BLS dataset, CSV and API](https://probativegrowth.com/data/lawyer-wages/), [Legal-aid nonprofits by county (data)](https://probativegrowth.com/data/legal-aid-orgs/), [Who may need a lawyer, county by county (data)](https://probativegrowth.com/data/legal-need/), [Legal prices and jobs data: BLS dataset, CSV and API](https://probativegrowth.com/data/legal-prices/), [Legal profession figures (data)](https://probativegrowth.com/data/legal-profession-figures/), [Divorce and marriage rates by state (data)](https://probativegrowth.com/data/marriage-divorce/), [Mine accidents by county (data)](https://probativegrowth.com/data/mine-accidents/), [Mortgage delinquency by county (data)](https://probativegrowth.com/data/mortgage-delinquency/), [Mortgage applications and denials by county (data)](https://probativegrowth.com/data/mortgage-lending/), [Noncitizen population by county: Census data and API](https://probativegrowth.com/data/noncitizen-population/), [Nursing home fines and harm citations by county (data)](https://probativegrowth.com/data/nursing-homes/), [New York lawyers by county (data)](https://probativegrowth.com/data/ny-attorneys/), [New York workers' compensation claims by county (data)](https://probativegrowth.com/data/ny-workers-comp/), [OSHA penalties by state and industry: DOL data](https://probativegrowth.com/data/osha-enforcement/), [Deaths and migration by county (data)](https://probativegrowth.com/data/population-change/), [Official practice statistics by state (data)](https://probativegrowth.com/data/practice-official/), [Product recalls by year and hazard (data)](https://probativegrowth.com/data/product-recalls/), [Railroad casualties by county (data)](https://probativegrowth.com/data/rail-casualties/), [Robocall and text complaint data: FCC dataset and API](https://probativegrowth.com/data/robocall-complaints/), [Lawyer search volume by practice and state (data)](https://probativegrowth.com/data/search-demand/), [Google search landscape for legal searches (data)](https://probativegrowth.com/data/serp-landscape/), [State civil-rights complaints (data)](https://probativegrowth.com/data/state-civil-rights/), [State court case filings by county and case type (data)](https://probativegrowth.com/data/state-courts/), [State wage claims (data)](https://probativegrowth.com/data/state-wage-claims/), [Toxic chemical releases by county (data)](https://probativegrowth.com/data/toxic-releases/), [Truck and bus crashes by county (data)](https://probativegrowth.com/data/truck-crashes/), [Texas non-subscribers by county (data)](https://probativegrowth.com/data/tx-nonsubscribers/), [Unemployment rate by county (data)](https://probativegrowth.com/data/unemployment/), [Union membership by state (data)](https://probativegrowth.com/data/union-membership/), [USCIS applications by field office (data)](https://probativegrowth.com/data/uscis-offices/), [VA disability compensation by county (data)](https://probativegrowth.com/data/va-compensation/), [VA benefit dollars by county (data)](https://probativegrowth.com/data/va-spending/), [Vehicle safety complaints by state and make (data)](https://probativegrowth.com/data/vehicle-complaints/), [VA-accredited attorneys and agents per veteran by state](https://probativegrowth.com/data/veterans-representation/), [Unpaid wages and OSHA citations by county (data)](https://probativegrowth.com/data/wage-enforcement/), [Layoff notices (WARN) by county (data)](https://probativegrowth.com/data/warn-layoffs/), [Workers' compensation maximum weekly benefit by state (data)](https://probativegrowth.com/data/wc-benefits/), [Workplace injury data by state: BLS dataset and API](https://probativegrowth.com/data/work-injuries/). The full list is in the [data catalog](https://probativegrowth.com/data/). Running a firm? You don’t need the raw data: we handle your state’s ad rules for you. See where your firm stands first. From Probative, the agency Our team uses the legal marketing hiring and pay figures in client work; the details are in [our marketing for personal injury firms](https://probativegrowth.com/practice-areas/personal-injury/), [paid search and ads for injury lawyers](https://probativegrowth.com/practice-areas/personal-injury/ads/) and [how we market family law firms](https://probativegrowth.com/practice-areas/family-law/). Published by Probative Growth, a marketing agency for law firms. See our [services](https://probativegrowth.com/services/) and [pricing](https://probativegrowth.com/pricing/). Free ## Get your free review. {#end-h} Send us your firm’s website. Probative Growth records a 90-second video of what clients see when they look you up, and emails it with a one-page summary within 2 business days. No logins, no call needed. [Not sure where to start? Answer 7 questions](https://probativegrowth.com/law-firm-marketing-checklist/) [Ready to talk? Talk to us](https://probativegrowth.com/contact/#consult) [Or see what AI says about your firm](https://probativegrowth.com/ai-check/) **Your free review:** It covers your Google listing, website, phone and ads, from public information. [See every price](https://probativegrowth.com/pricing/) Practice areas We file the data on this page under the practice areas [personal injury](https://probativegrowth.com/practice-areas/personal-injury/), [family law](https://probativegrowth.com/practice-areas/family-law/) and [employment law](https://probativegrowth.com/practice-areas/employment-law/). From Probative, the agency Two of our services draw on the legal marketing hiring and pay figures: [intake monitoring for law firms](https://probativegrowth.com/services/intake-monitoring/); [a fractional CMO for your firm](https://probativegrowth.com/services/fractional-cmo/).