--- title: "Lawyer search volume by practice and state (data)" url: https://probativegrowth.com/data/search-demand/ lang: en-US alternate: https://probativegrowth.com/es/datos/demanda-de-busqueda/ source: the same page, converted from its HTML at build time --- 1. [Home](https://probativegrowth.com/) 2. [Data](https://probativegrowth.com/data/) 3. Search demand Data · Search demand # How many people search for a lawyer, practice by practice Monthly Google searches for a lawyer in every practice area and niche we track, in English and in Spanish, for the whole US, all 50 states and DC, from Google Ads Keyword Planner. Each family lists the words people type, the busiest months, Google Trends interest by state, the suggestions Google offers, and how many searches there are for each firm already advertising the practice. Checked October 30, 2026 · CC BY 4.0 · Not legal advice ## What is in this dataset? {#what-h} How many people search Google for a lawyer each month, practice by practice: 84 query families (personal injury and its niches such as truck accidents, mesothelioma and birth injury; immigration subtypes; bankruptcy chapters; estate planning; intellectual property; employment subtypes and more), each asked in the plain English and Spanish words people type. For the whole US, all 50 states and DC, the file gives the searches a month in English and in Spanish (12-month average), the head query of each language and the month-by-month series, from Google Ads Keyword Planner (October 2025 to September 2026). Google reports close variants with one combined figure, so a family total counts each distinct monthly series once, and every query's own figure is listed. A second measured source, a DataForSEO pull of the same Google Ads data for the US and 27 states, is kept as a cross-check: a record per place counts the queries on which the two agree. Free Google sources add, for the head queries with enough data, Google Trends interest by state over the last 12 months (a relative index, never mixed with counts) and the Google Autocomplete suggestions for the head queries whose suggestions pass the filter (only suggestions in which every word is a common word, so no firm, brand, person or place is named). Where our firm census holds 100 or more firm websites for a practice in a state, a ratio gives the searches a month per firm website, with both inputs. Use it to size a market before you spend: how many people search for a truck accident or immigration lawyer each month in a state, how much of that is in Spanish, which months are busy, and how many firms already compete for each search. Search counts are Google's own estimates for the 12 months shown and are rounded by Google; read them as orders of magnitude. A family's queries are the common ways to ask; long, local and misspelled searches are not counted, so totals are a floor. Trends figures are indexes (top state = 100), and Autocomplete shows what Google suggests, not how often. **Records** 4,694 **Look up by** 52 US, state or DC **Primary-source records** 4,694 The letters are explained in [what P, S, D and U mean](https://probativegrowth.com/data/#status-codes). ## Where does the data come from? {#from-h} Query families written per practice in English and Spanish are measured in Google Ads Keyword Planner for the whole US, all 50 states and DC (12 months); close variants that Google reports with one combined monthly series are counted once in a family total; a DataForSEO pull of the same Google Ads data is compared query by query where it overlaps; Google Trends interest by state (monthly) and Google Autocomplete suggestions (quarterly) are read nationally for each family head query that has enough data in them; searches per firm divide the family total by the firm census count where that count is 100 or more. **Period covered** October 2025 to September 2026 **Places** The whole US, all 50 states and DC **How often we refresh it** Once a year **The source's next release** October 2027 **Records read** October 30, 2026 ### The sources the records cite most - [Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)](https://ads.google.com/home/tools/keyword-planner/): 4,478 records - [Google Autocomplete suggestions (free), read 2026-10-30](https://suggestqueries.google.com/complete/search?client=firefox&gl=us): 129 records - [Probative firm census (law firm websites), state x practice cell](https://probativegrowth.com/data/firm-web-census/): 110 records - [Google Trends (relative interest, free), read 2026-10-30](https://trends.google.com/trends/): 59 records - [Google Ads keyword data read through the DataForSEO API on 2026-10-30 (cross-check)](https://ads.google.com/home/tools/keyword-planner/): 28 records ## What does a record look like? {#sample-h} United States, Personal injury: about 690,350 Google searches a month for a lawyer (686,600 in English, 3,750 in Spanish), 12-month average 2025-10 to 2026-09, Google Ads Keyword Planner. Busiest month: September 2026 (1,256,160); quietest: November 2025 (363,360). Status P · checked October 30, 2026 · source: [Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)](https://ads.google.com/home/tools/keyword-planner/) Texas, Personal injury: about 61,450 Google searches a month for a lawyer (61,020 in English, 430 in Spanish), 12-month average 2025-10 to 2026-09, Google Ads Keyword Planner. Busiest month: January 2026 (104,880); quietest: November 2025 (24,700). Status P · checked October 30, 2026 · source: [Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)](https://ads.google.com/home/tools/keyword-planner/) The full records add the dates, the quoted source text and every field in the CSV and JSON files below. **What each of the 30 main columns means** **`jurisdiction`** US for the whole country, else the two-letter code of a state or DC; together the records cover the whole US, all 50 states and DC **`value`** The record's main figure, in `unit` (every other measure is in the JSON record and its text) **`level`** family (measured searches for one query family in one place), crosscheck (agreement of the two measured sources in one place), trends (US: Google Trends interest by state over 12 months for one head query), autocomplete (US: Google's suggestions for one head query) or opportunity (searches a month per firm website advertising the practice) **`practice`** Practice id from the shared practice taxonomy (/data/crosswalks/) **`family`** Query family id: the practice id, or a niche family (mesothelioma, chapter-7, chapter-13) whose parent is in `parent` **`searches`** MEASURED Google searches a month, 12-month average over `period`, English plus Spanish; each distinct variant group counted once **`volumes_identical`** crosscheck rows: queries whose monthly volume is identical in the Keyword Planner export and the DataForSEO pull, of `queries_compared` **`searches_en`** Of those, the English queries **`searches_es`** Of those, the Spanish queries **`share_es`** searches_es / searches **`head_en`** The family's English query with the most searches **`head_en_searches`** Its searches a month **`head_es`** The family's Spanish query with the most searches **`head_es_searches`** Its searches a month **`variant_groups_en`** Distinct monthly series among the English queries (Google reports close variants as one) **`queries_asked`** Queries of the family sent for this place **`monthly`** JSON: [year, month, searches] for the 12 months **`queries`** JSON: [query, language, searches a month] for each query of the family that Google reports with its own figure **`queries_grouped`** JSON: [query, language] for the family's queries whose searches Google reports under a close variant's figure (already in the family total) **`peak_month`** Month with the most searches **`low_month`** Month with the fewest **`states_interest`** trends: Google Trends interest over the last 12 months for the states Google Trends reports interest for (top state = 100) **`suggestions`** autocomplete: the suggestions kept (every word a common word; no firm, person or place names) **`firms`** opportunity: firm websites advertising the practice in the state, Probative firm census (only cells of 100 or more) **`firms_coverage`** opportunity: the census coverage label of that cell (sample or census) **`formula`** opportunity: how value is computed **`asOf`** Date of the Keyword Planner export the figures come from (or of the DataForSEO pull, crosscheck rows) **`top_state`** trends: the state with the highest Google Trends interest over the last 12 months (= 100; the first by code when tied, with top_state_ties) **`peak_month_ties`** family: how many other months tie the busiest month (peak_month is the first of them); low_month_ties the same for the quietest **`stateName`** The place's name: United States, or the name of the state or DC ## How do I use it in my own tools? {#api-h} Ask an AI assistant: add `https://probativegrowth.com/mcp/search-demand` as an MCP connector (no sign-in), or the main server `https://probativegrowth.com/mcp` for every dataset. Setup for each app is on [the API and MCP page](https://probativegrowth.com/resources/rules-api/). **`searchdemand_lookup`** For US or a two-letter state code: Google searches a month for each of 84 practice query families in English and Spanish, with the head queries, the monthly series and, for the US, Trends interest by state and Autocomplete suggestions. **`searchdemand_search`** Records whose text matches the words given, such as a practice ("mesothelioma", "chapter 13"), a query or a state name. Or read the static files, with no key and no usage cap: - [Index and endpoints](https://probativegrowth.com/data/v1/search-demand/index.json) `/data/v1/search-demand/index.json` - [One US, state or DC (AK shown)](https://probativegrowth.com/data/v1/search-demand/jurisdictions/AK.json) `/data/v1/search-demand/jurisdictions/{jurisdiction}.json` - [Confirmed changes](https://probativegrowth.com/data/v1/search-demand/changes.json) `/data/v1/search-demand/changes.json` - [OpenAPI description](https://probativegrowth.com/data/v1/search-demand/openapi.json) `/data/v1/search-demand/openapi.json` - [API reference, every file](https://probativegrowth.com/resources/rules-api/reference/) `/resources/rules-api/reference/` ## How to cite this dataset {#cite-h} You can reuse, adapt and republish this data, including commercially, under the [Creative Commons Attribution 4.0 license (CC BY 4.0)](https://creativecommons.org/licenses/by/4.0/). The only condition is that you credit Probative and link to the source. **Version** 1.1.0, released November 2, 2026 **DOI** [10.5281/zenodo.23877019](https://doi.org/10.5281/zenodo.23877019) **Every version** [10.5281/zenodo.23851293](https://doi.org/10.5281/zenodo.23851293) (always points to the newest) **License** [CC BY 4.0](https://creativecommons.org/licenses/by/4.0/) Download the data - [CSV: search-demand.csv](https://probativegrowth.com/data/v1/search-demand/search-demand.csv) 2623 KB · one row per record (columns in README.txt) - [JSON: search-demand.json](https://probativegrowth.com/data/v1/search-demand/search-demand.json) 7373 KB · every record with its sources Free, no email or login. The files are hosted on this site and [Zenodo](https://zenodo.org/records/23877019), a public research archive. Suggested citation Probative. (2026). Google searches for a lawyer by practice area and state, English and Spanish (Google Ads Keyword Planner, Trends and Autocomplete) (Version 1.1.0) [Data set]. Zenodo. https://doi.org/10.5281/zenodo.23877019 Credit line for a chart, table or article Source: Probative, Google searches for a lawyer by practice area and state, English and Spanish (Google Ads Keyword Planner, Trends and Autocomplete), version 1.1.0, https://doi.org/10.5281/zenodo.23877019, licensed CC BY 4.0. Add to a reference manager (Zotero, Mendeley, EndNote) - [RIS (EndNote, Zotero, Mendeley)](https://probativegrowth.com/data/v1/search-demand/cite.ris) - [BibTeX (LaTeX)](https://probativegrowth.com/data/v1/search-demand/cite.bib) - [CITATION.cff (GitHub, Zenodo)](https://probativegrowth.com/data/v1/search-demand/CITATION.cff) - [codemeta.json](https://probativegrowth.com/data/v1/search-demand/codemeta.json) - [SVG badge with the DOI](https://probativegrowth.com/data/badge/search-demand.svg) Not legal advice. These are search counts and indexes from Google's keyword, Trends and Autocomplete data on the dates shown, kept for research and marketing planning. A search is not a client or a case, and the counts say nothing about any firm or lawyer. ## What changed recently? {#chg-h} - **2026-11-01** · Version 1.1.0: the Bankruptcy family's rows for the US, the 50 states and DC, and its one searches-per-firm ratio, are withdrawn because their totals counted Spanish searches only; each family sentence now names only the languages it measures. ([source](https://probativegrowth.com/data/search-demand/)) - **2026-10-31** · First release: Google searches a month for a lawyer in 86 practice query families (English and Spanish), for the United States, the 50 states and DC (Google Ads Keyword Planner, Oct 2025–Sep 2026), cross-checked against a DataForSEO pull of the same Google Ads data for the US and 27 states, with Google Trends interest by state (12 months) for the head queries with enough data, and Google Autocomplete suggestions. ([source](https://probativegrowth.com/data/search-demand/)) The full log is in [changes.json](https://probativegrowth.com/data/v1/search-demand/changes.json). ## Where is this data used? {#mkt-h} The practice market pages of these 50 states and DC show each place's own figures. Pick a place to see its practices. - [Alabama](https://probativegrowth.com/markets/alabama/) - [Alaska](https://probativegrowth.com/markets/alaska/) - [Arizona](https://probativegrowth.com/markets/arizona/) - [Arkansas](https://probativegrowth.com/markets/arkansas/) - [California](https://probativegrowth.com/markets/california/) - [Colorado](https://probativegrowth.com/markets/colorado/) - [Connecticut](https://probativegrowth.com/markets/connecticut/) - [Delaware](https://probativegrowth.com/markets/delaware/) - [District of Columbia](https://probativegrowth.com/markets/district-of-columbia/) - [Florida](https://probativegrowth.com/markets/florida/) - [Georgia](https://probativegrowth.com/markets/georgia/) - [Hawaii](https://probativegrowth.com/markets/hawaii/) - [Idaho](https://probativegrowth.com/markets/idaho/) - [Illinois](https://probativegrowth.com/markets/illinois/) - [Indiana](https://probativegrowth.com/markets/indiana/) - [Iowa](https://probativegrowth.com/markets/iowa/) - [Kansas](https://probativegrowth.com/markets/kansas/) - [Kentucky](https://probativegrowth.com/markets/kentucky/) - [Louisiana](https://probativegrowth.com/markets/louisiana/) - [Maine](https://probativegrowth.com/markets/maine/) - [Maryland](https://probativegrowth.com/markets/maryland/) - [Massachusetts](https://probativegrowth.com/markets/massachusetts/) - [Michigan](https://probativegrowth.com/markets/michigan/) - [Minnesota](https://probativegrowth.com/markets/minnesota/) - [Mississippi](https://probativegrowth.com/markets/mississippi/) - [Missouri](https://probativegrowth.com/markets/missouri/) - [Montana](https://probativegrowth.com/markets/montana/) - [Nebraska](https://probativegrowth.com/markets/nebraska/) - [Nevada](https://probativegrowth.com/markets/nevada/) - [New Hampshire](https://probativegrowth.com/markets/new-hampshire/) - [New Jersey](https://probativegrowth.com/markets/new-jersey/) - [New Mexico](https://probativegrowth.com/markets/new-mexico/) - [New York](https://probativegrowth.com/markets/new-york/) - [North Carolina](https://probativegrowth.com/markets/north-carolina/) - [North Dakota](https://probativegrowth.com/markets/north-dakota/) - [Ohio](https://probativegrowth.com/markets/ohio/) - [Oklahoma](https://probativegrowth.com/markets/oklahoma/) - [Oregon](https://probativegrowth.com/markets/oregon/) - [Pennsylvania](https://probativegrowth.com/markets/pennsylvania/) - [Rhode Island](https://probativegrowth.com/markets/rhode-island/) - [South Carolina](https://probativegrowth.com/markets/south-carolina/) - [South Dakota](https://probativegrowth.com/markets/south-dakota/) - [Tennessee](https://probativegrowth.com/markets/tennessee/) - [Texas](https://probativegrowth.com/markets/texas/) - [Utah](https://probativegrowth.com/markets/utah/) - [Vermont](https://probativegrowth.com/markets/vermont/) - [Virginia](https://probativegrowth.com/markets/virginia/) - [Washington](https://probativegrowth.com/markets/washington/) - [West Virginia](https://probativegrowth.com/markets/west-virginia/) - [Wisconsin](https://probativegrowth.com/markets/wisconsin/) - [Wyoming](https://probativegrowth.com/markets/wyoming/) ### Marketing by practice area - [Personal injury](https://probativegrowth.com/practice-areas/personal-injury/) - [Criminal defense](https://probativegrowth.com/practice-areas/criminal-defense/) - [Family law](https://probativegrowth.com/practice-areas/family-law/) - [Estate planning](https://probativegrowth.com/practice-areas/estate-planning/) - [Employment law](https://probativegrowth.com/practice-areas/employment-law/) - [Lemon law](https://probativegrowth.com/practice-areas/lemon-law/) - [Immigration](https://probativegrowth.com/practice-areas/immigration/) - [Workers' compensation](https://probativegrowth.com/practice-areas/workers-compensation/) - [Medical malpractice](https://probativegrowth.com/practice-areas/medical-malpractice/) - [Social Security disability](https://probativegrowth.com/practice-areas/ssdi/) - [VA disability](https://probativegrowth.com/practice-areas/va-disability/) - [Mass tort](https://probativegrowth.com/practice-areas/mass-tort/) - [Bankruptcy](https://probativegrowth.com/practice-areas/bankruptcy/) - [Business and commercial law](https://probativegrowth.com/practice-areas/business-law/) ## What are the limits? {#limits-h} - Search counts are Google Ads Keyword Planner figures for October 2025 to September 2026, rounded by Google. Every record shows the date of the export it comes from; for the US and 27 states, a second pull of the same Google Ads data agrees with it on every query both carry. - Google rounds small monthly figures into buckets, so for a family with fewer than about 100 searches a month the 12-month average can be higher than any single month shown. - Google reports close variants (lawyer and lawyers, some word orders) with one combined figure. A family total counts each distinct monthly series once, so it never adds the same searches twice; the figure for each query is listed too. - A family's queries are the common ways to ask for that lawyer. Longer, local and misspelled searches are not counted, so a total is a floor, not the whole market. - Google Trends figures are indexes (the top state = 100), not counts, and are shown apart from the search counts. Autocomplete suggestions are what Google offers as people type, not how often each is searched; suggestions naming a firm, a person or a place are left out. - Searches per firm divide a state's searches by the firm websites advertising the practice in our firm census, only where the census holds 100 or more of them; both inputs undercount (the searches are a floor, the census is a sample in most states), so read the ratio as a relative index between states, not as a bound. - Records older than 400 days since their last check are marked `stale` in the files until we re-check them. Every confirmed error we fix is listed in the [data corrections log](https://probativegrowth.com/data/corrections/). **Not legal advice.** These are search counts and indexes from Google's keyword, Trends and Autocomplete data on the dates shown, kept for research and marketing planning. A search is not a client or a case, and the counts say nothing about any firm or lawyer. Probative is a marketing firm, not a law firm. Found a wrong value? [Report an error](https://probativegrowth.com/data/corrections/#report) with the record id and the source that shows the right value. Other open datasets: [Legal-marketing ethics opinions, 2004 to 2026 (data)](https://probativegrowth.com/data/opinions/), [Ad-platform policies for law firms: tracker data](https://probativegrowth.com/data/platforms/), [Spanish-speaking clients per Spanish-speaking lawyer (data)](https://probativegrowth.com/data/language/), [California court filing data by county: dataset and API](https://probativegrowth.com/data/ca-courts/), [Lawyer search-ad costs by practice and state (data)](https://probativegrowth.com/data/ad-costs/), [Lawyers by county in seven states (data)](https://probativegrowth.com/data/attorneys/), [Aviation accidents by state (data)](https://probativegrowth.com/data/aviation-accidents/), [New lawyers admitted and bar pass rates, by state (data)](https://probativegrowth.com/data/bar-pipeline/), [Boating accidents by state (data)](https://probativegrowth.com/data/boating-accidents/), [New business applications by county (data)](https://probativegrowth.com/data/business-applications/), [Board-certified lawyers by state (data)](https://probativegrowth.com/data/certified-specialists/), [Employment-discrimination charge deadlines (data)](https://probativegrowth.com/data/charge-deadlines/), [FTC fraud report data by state: dataset, CSV and API](https://probativegrowth.com/data/consumer-sentinel/), [County income and migration from IRS returns (data)](https://probativegrowth.com/data/county-income/), [Small-claims dollar limits by state (data)](https://probativegrowth.com/data/court-fees/), [Crime and DUI arrests by county (data)](https://probativegrowth.com/data/crime-data/), [Federal criminal cases by offense and district (data)](https://probativegrowth.com/data/criminal-filings/), [Practice areas, federal court districts and counties (data)](https://probativegrowth.com/data/crosswalks/), [Demand per law office, by state (data)](https://probativegrowth.com/data/demand-per-law-office/), [Medical device adverse event reports by product code (data)](https://probativegrowth.com/data/device-events/), [Social Security disability hearing waits by office (data)](https://probativegrowth.com/data/disability-hearings/), [Drug adverse event reports by ingredient (data)](https://probativegrowth.com/data/drug-events/), [EEOC charge data by state: dataset, CSV and API](https://probativegrowth.com/data/eeoc-charges/), [Eviction laws by state (data)](https://probativegrowth.com/data/eviction-laws/), [Eviction filings by county (data)](https://probativegrowth.com/data/evictions/), [Fair housing complaints by county (data)](https://probativegrowth.com/data/fair-housing/), [Federal civil cases filed, county by county (data)](https://probativegrowth.com/data/federal-filings-county/), [US law firm websites by county and practice (data)](https://probativegrowth.com/data/firm-web-census/), [Flood insurance claims by county (data)](https://probativegrowth.com/data/flood-claims/), [New green cards by county (data)](https://probativegrowth.com/data/green-cards/), [Hospital patient safety by state (data)](https://probativegrowth.com/data/hospital-safety/), [Immigration court data: EOIR dataset, CSV and API](https://probativegrowth.com/data/immigration-courts/), [IRS Data Book by state (data)](https://probativegrowth.com/data/irs-databook/), [US law-firm website census (data)](https://probativegrowth.com/data/law-firm-websites/), [Lawyer and paralegal pay data: BLS dataset, CSV and API](https://probativegrowth.com/data/lawyer-wages/), [Legal-aid nonprofits by county (data)](https://probativegrowth.com/data/legal-aid-orgs/), [Legal marketing hiring demand and pay (data)](https://probativegrowth.com/data/legal-hiring-demand/), [Who may need a lawyer, county by county (data)](https://probativegrowth.com/data/legal-need/), [Legal prices and jobs data: BLS dataset, CSV and API](https://probativegrowth.com/data/legal-prices/), [Legal profession figures (data)](https://probativegrowth.com/data/legal-profession-figures/), [Divorce and marriage rates by state (data)](https://probativegrowth.com/data/marriage-divorce/), [Mine accidents by county (data)](https://probativegrowth.com/data/mine-accidents/), [Mortgage delinquency by county (data)](https://probativegrowth.com/data/mortgage-delinquency/), [Mortgage applications and denials by county (data)](https://probativegrowth.com/data/mortgage-lending/), [Noncitizen population by county: Census data and API](https://probativegrowth.com/data/noncitizen-population/), [Nursing home fines and harm citations by county (data)](https://probativegrowth.com/data/nursing-homes/), [New York lawyers by county (data)](https://probativegrowth.com/data/ny-attorneys/), [New York workers' compensation claims by county (data)](https://probativegrowth.com/data/ny-workers-comp/), [OSHA penalties by state and industry: DOL data](https://probativegrowth.com/data/osha-enforcement/), [Deaths and migration by county (data)](https://probativegrowth.com/data/population-change/), [Official practice statistics by state (data)](https://probativegrowth.com/data/practice-official/), [Product recalls by year and hazard (data)](https://probativegrowth.com/data/product-recalls/), [Railroad casualties by county (data)](https://probativegrowth.com/data/rail-casualties/), [Robocall and text complaint data: FCC dataset and API](https://probativegrowth.com/data/robocall-complaints/), [Google search landscape for legal searches (data)](https://probativegrowth.com/data/serp-landscape/), [State civil-rights complaints (data)](https://probativegrowth.com/data/state-civil-rights/), [State court case filings by county and case type (data)](https://probativegrowth.com/data/state-courts/), [State wage claims (data)](https://probativegrowth.com/data/state-wage-claims/), [Toxic chemical releases by county (data)](https://probativegrowth.com/data/toxic-releases/), [Truck and bus crashes by county (data)](https://probativegrowth.com/data/truck-crashes/), [Texas non-subscribers by county (data)](https://probativegrowth.com/data/tx-nonsubscribers/), [Unemployment rate by county (data)](https://probativegrowth.com/data/unemployment/), [Union membership by state (data)](https://probativegrowth.com/data/union-membership/), [USCIS applications by field office (data)](https://probativegrowth.com/data/uscis-offices/), [VA disability compensation by county (data)](https://probativegrowth.com/data/va-compensation/), [VA benefit dollars by county (data)](https://probativegrowth.com/data/va-spending/), [Vehicle safety complaints by state and make (data)](https://probativegrowth.com/data/vehicle-complaints/), [VA-accredited attorneys and agents per veteran by state](https://probativegrowth.com/data/veterans-representation/), [Unpaid wages and OSHA citations by county (data)](https://probativegrowth.com/data/wage-enforcement/), [Layoff notices (WARN) by county (data)](https://probativegrowth.com/data/warn-layoffs/), [Workers' compensation maximum weekly benefit by state (data)](https://probativegrowth.com/data/wc-benefits/), [Workplace injury data by state: BLS dataset and API](https://probativegrowth.com/data/work-injuries/). The full list is in the [data catalog](https://probativegrowth.com/data/). Running a firm? You don’t need the raw data: we handle your state’s ad rules for you. See where your firm stands first. From Probative, the agency Running an injury firm? The monthly lawyer search counts feed into [how we market personal injury firms](https://probativegrowth.com/practice-areas/personal-injury/), [SEO for injury lawyers](https://probativegrowth.com/practice-areas/personal-injury/seo/) and [what we do for immigration firms](https://probativegrowth.com/practice-areas/immigration/). Published by Probative Growth, a marketing agency for law firms. See our [services](https://probativegrowth.com/services/) and [pricing](https://probativegrowth.com/pricing/). Free ## Get your free review. {#end-h} Send us your firm’s website. Probative Growth records a 90-second video of what clients see when they look you up, and emails it with a one-page summary within 2 business days. No logins, no call needed. [Not sure where to start? Answer 7 questions](https://probativegrowth.com/law-firm-marketing-checklist/) [Ready to talk? Talk to us](https://probativegrowth.com/contact/#consult) [Or see what AI says about your firm](https://probativegrowth.com/ai-check/) **Your free review:** It covers your Google listing, website, phone and ads, from public information. [See every price](https://probativegrowth.com/pricing/) Practice areas We file the data on this page under the practice areas [personal injury](https://probativegrowth.com/practice-areas/personal-injury/), [family law](https://probativegrowth.com/practice-areas/family-law/) and [employment law](https://probativegrowth.com/practice-areas/employment-law/). From Probative, the agency Two of our services draw on the monthly lawyer search counts: [SEO for law firms, judged by the clients it signs](https://probativegrowth.com/services/law-firm-seo/); [our Google Ads management](https://probativegrowth.com/services/google-ads/).