--- title: "Google search landscape for legal searches (data)" url: https://probativegrowth.com/data/serp-landscape/ lang: en-US alternate: https://probativegrowth.com/es/datos/panorama-de-google-busquedas-legales/ source: the same page, converted from its HTML at build time --- 1. [Home](https://probativegrowth.com/) 2. [Data](https://probativegrowth.com/data/) 3. Search landscape Data · Search landscape # Google search landscape for legal searches What Google shows when a person searches for a lawyer or legal help: how often a directory, a video or the People Also Ask box appears in the top 10, how many top-10 results are directories, and how concentrated the results are, across 2,240 legal searches (22,089 top-10 results) saved on 2026-10-29 and 30. (source: Probative, serp-landscape dataset (public data) ) Checked October 30, 2026 · CC BY 4.0 · Not legal advice Share of legal searches with a lawyer directory in the Google top 10 (percent), by practice area. Top: Criminal defense 85.4; Medical malpractice 81.3; Employment law 78.3. Chart drawn from this dataset’s data. Reuse it with credit to Probative Growth (CC BY 4.0). [Open the image](https://probativegrowth.com/charts/data-serp-landscape.svg) ## What is in this dataset? {#what-h} What a person sees when they search Google for a lawyer or legal help in the United States: how often lawyer directories (FindLaw, Justia, Avvo, Super Lawyers and others), videos and the People Also Ask box appear, how many of the top-10 results are directories, and how concentrated the results are in a few websites, by practice area, search type (cost, near me, best, versus, how-to) and language (English, Spanish). Built from 2,240 legal searches (22,089 top-10 results) saved from Google on 2026-10-29 and 30; every group has at least 30 searches and no firm or person is named. Use it to see in which searches directories appear in the top 10 and which belong to firm sites, videos and forums, so you know where a firm page can rank and where a listing or a video is the way in. A share is the percent of the group's searches (or top-10 results) that show the feature; the row says how many searches it rests on. **Records** 855 **Look up by** 855 group **Primary-source records** 855 The letters are explained in [what P, S, D and U mean](https://probativegrowth.com/data/#status-codes). ## Where does the data come from? {#from-h} For each legal search the saved top-10 results are classified by website (lawyer directory, video or social site, reference or media site, government or school site, site whose name says law or legal, other). Shares are computed from our own saved samples of public pages. **Period covered** October 29, 2026 to October 30, 2026 **Places** The whole US **How often we refresh it** Every quarter **Records read** October 30, 2026 ### The sources the records cite most - [Probative, Google results saved 2026-10-29 and 2026-10-30 (methods and data)](https://probativegrowth.com/research/benchmarks/serp-landscape/): 855 records ## What does a record look like? {#sample-h} All legal searches: 64.2% of searches with a lawyer directory in the top 10, across 2,240 legal searches (22,089 top-10 results) saved from Google in the United States on 2026-10-29 and 30. Status P · checked October 30, 2026 · source: [Probative, Google results saved 2026-10-29 and 2026-10-30 (methods and data)](https://probativegrowth.com/research/benchmarks/serp-landscape/) Personal injury: 56.7% of searches with a lawyer directory in the top 10, across 203 legal searches (1,994 top-10 results) saved from Google in the United States on 2026-10-29 and 30. Status P · checked October 30, 2026 · source: [Probative, Google results saved 2026-10-29 and 2026-10-30 (methods and data)](https://probativegrowth.com/research/benchmarks/serp-landscape/) Spanish searches: 30.5% of searches with a YouTube, Vimeo or TikTok video in the top 10, across 249 legal searches (2,409 top-10 results) saved from Google in the United States on 2026-10-29 and 30. Status P · checked October 30, 2026 · source: [Probative, Google results saved 2026-10-29 and 2026-10-30 (methods and data)](https://probativegrowth.com/research/benchmarks/serp-landscape/) The full records add the dates, the quoted source text and every field in the CSV and JSON files below. **What each of the 15 main columns means** **`id`** Stable row id **`group`** The group key: group type, segment and language, then the measure **`groupType`** The measure (column key of the long-format CSV) **`segmentType`** all, language, practice, query-type, practice-by-language, query-type-by-language or publisher **`segment`** The practice, search type, language or website the row is about **`language`** en, es or all **`value`** The measure (a share in percent rounded to one decimal, an average, or a count of websites) **`unit`** What value measures **`queries`** Legal searches in the group (N); every group has at least 30 **`slots`** Top-10 results in the group (N) **`text`** The row in one sentence **`version`** Dataset version **`lastChecked`** Date the saved results were last checked **`sourceLabels`** Source label **`sourceUrls`** Source URL ## How do I use it in my own tools? {#api-h} Ask an AI assistant: add `https://probativegrowth.com/mcp/serp-landscape` as an MCP connector (no sign-in), or the main server `https://probativegrowth.com/mcp` for every dataset. Setup for each app is on [the API and MCP page](https://probativegrowth.com/resources/rules-api/). **`serp_lookup`** For one group key, a group and a measure (for example PRACTICE-PERSONAL-INJURY-ALL-DIRECTORY-IN-TOP10): the share, its unit and the number of searches and top-10 results it rests on. **`serp_compare`** The same fields for up to 10 group keys side by side, for example one measure across several practice areas or English against Spanish. **`serp_search`** Rows whose text matches the words given, such as a practice area ("immigration"), a search type ("cost") or a website ("avvo"). Or read the static files, with no key and no usage cap: - [Index and endpoints](https://probativegrowth.com/data/v1/serp-landscape/index.json) `/data/v1/serp-landscape/index.json` - [One group (ALL-ALL-ALL-AVVO-IN-TOP10 shown)](https://probativegrowth.com/data/v1/serp-landscape/groups/ALL-ALL-ALL-AVVO-IN-TOP10.json) `/data/v1/serp-landscape/groups/{group}.json` - [Confirmed changes](https://probativegrowth.com/data/v1/serp-landscape/changes.json) `/data/v1/serp-landscape/changes.json` - [OpenAPI description](https://probativegrowth.com/data/v1/serp-landscape/openapi.json) `/data/v1/serp-landscape/openapi.json` - [API reference, every file](https://probativegrowth.com/resources/rules-api/reference/) `/resources/rules-api/reference/` ## How to cite this dataset {#cite-h} You can reuse, adapt and republish this data, including commercially, under the [Creative Commons Attribution 4.0 license (CC BY 4.0)](https://creativecommons.org/licenses/by/4.0/). The only condition is that you credit Probative and link to the source. **Version** 1.0.0, released November 1, 2026 **DOI** [10.5281/zenodo.23851322](https://doi.org/10.5281/zenodo.23851322) **Every version** [10.5281/zenodo.23851321](https://doi.org/10.5281/zenodo.23851321) (always points to the newest) **License** [CC BY 4.0](https://creativecommons.org/licenses/by/4.0/) Download the data - [CSV: serp-landscape.csv](https://probativegrowth.com/data/v1/serp-landscape/serp-landscape.csv) 530 KB · one row per record (columns in README.txt) - [JSON: serp-landscape.json](https://probativegrowth.com/data/v1/serp-landscape/serp-landscape.json) 750 KB · every record with its sources Free, no email or login. The files are hosted on this site and [Zenodo](https://zenodo.org/records/23851322), a public research archive. Suggested citation Probative. (2026). Google search landscape for legal searches: directories, videos, People Also Ask and how concentrated the top 10 is (Version 1.0.0) [Data set]. Zenodo. [https://doi.org/10.5281/zenodo.23851322](https://doi.org/10.5281/zenodo.23851322) Credit line for a chart, table or article Source: Probative, Google search landscape for legal searches: directories, videos, People Also Ask and how concentrated the top 10 is, version 1.0.0, [https://doi.org/10.5281/zenodo.23851322](https://doi.org/10.5281/zenodo.23851322), licensed CC BY 4.0. Add to a reference manager (Zotero, Mendeley, EndNote) - [RIS (EndNote, Zotero, Mendeley)](https://probativegrowth.com/data/v1/serp-landscape/cite.ris) - [BibTeX (LaTeX)](https://probativegrowth.com/data/v1/serp-landscape/cite.bib) - [CITATION.cff (GitHub, Zenodo)](https://probativegrowth.com/data/v1/serp-landscape/CITATION.cff) - [codemeta.json](https://probativegrowth.com/data/v1/serp-landscape/codemeta.json) - [SVG badge with the DOI](https://probativegrowth.com/data/badge/serp-landscape.svg) Not legal advice. These are counts of what Google showed on two days for the searches in the sample; results vary by place, device and day, and the sample is not every search made. ## What changed recently? {#chg-h} - **2026-10-30** · 2,240 legal searches saved from Google, 22,089 top-10 results: how often directories, videos and People Also Ask appear, by practice area, search type and language, and how concentrated the results are. ([source](https://probativegrowth.com/research/benchmarks/serp-landscape/)) The full log is in [changes.json](https://probativegrowth.com/data/v1/serp-landscape/changes.json). ## What are the limits? {#limits-h} - Each row states how many searches it rests on. The whole sample is 2,240 legal searches in the United States, 22,089 top-10 results. - A share is the percent of the group's searches (or of its top-10 results) that show the feature. A search can show several features, so the shares of searches do not add to 100; the shares of top-10 results by website type do. - Websites are classed by name and by a fixed list: lawyer directories (sites whose main product is a list or rating of lawyers), video and social sites, reference, media and legal-information sites, government and school sites, sites whose own name says law, lawyer, attorney or legal, and all others. No firm or person is named in any row. - Results change by place, device and day; the file reports what Google returned for the sample on 2026-10-29 and 30. - Records older than 130 days since their last check are marked `stale` in the files until we re-check them. Every confirmed error we fix is listed in the [data corrections log](https://probativegrowth.com/data/corrections/). **Not legal advice.** These are counts of what Google showed on two days for the searches in the sample; results vary by place, device and day, and the sample is not every search made. Probative is a marketing firm, not a law firm. Found a wrong value? [Report an error](https://probativegrowth.com/data/corrections/#report) with the record id and the source that shows the right value. 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The full list is in the [data catalog](https://probativegrowth.com/data/). Running a firm? You don’t need the raw data: we handle your state’s ad rules for you. See where your firm stands first. From Probative, the agency Probative is a marketing agency, and we check the Google search-landscape counts for legal searches when we plan a firm's ads and search work. See [what we do for criminal defense firms](https://probativegrowth.com/practice-areas/criminal-defense/), [SEO for defense lawyers](https://probativegrowth.com/practice-areas/criminal-defense/seo/) and [marketing for family lawyers](https://probativegrowth.com/practice-areas/family-law/). Cite this data as: Probative Growth, Google search landscape for legal searches: directories, videos, People Also Ask and how concentrated the top 10 is, 2026, https://doi.org/10.5281/zenodo.23851322 . More formats in the [citation kit](https://probativegrowth.com/data/citation-kit/#kit-serp-landscape). Published by Probative Growth, a marketing agency for law firms. See our [services](https://probativegrowth.com/services/) and [pricing](https://probativegrowth.com/pricing/). Free ## Get your free review. {#end-h} Send us your firm’s website. Probative Growth records a 90-second video of what clients see when they look you up, and emails it with a one-page summary within 2 business days. No logins, no call needed. [Not sure where to start? Answer 7 questions](https://probativegrowth.com/law-firm-marketing-checklist/) [Ready to talk? Talk to us](https://probativegrowth.com/contact/#consult) [Or see what AI says about your firm](https://probativegrowth.com/ai-check/) **Your free review:** It covers your Google listing, website, phone and ads, from public information. [See every price](https://probativegrowth.com/pricing/) Practice areas We file the data on this page under the practice areas [criminal defense](https://probativegrowth.com/practice-areas/criminal-defense/), [family law](https://probativegrowth.com/practice-areas/family-law/) and [immigration](https://probativegrowth.com/practice-areas/immigration/). From Probative, the agency We turn these datasets into plans for clients. See [our search engine work for law firms](https://probativegrowth.com/services/law-firm-seo/). Also see [the marketing plan with published prices](https://probativegrowth.com/services/law-firm-marketing/).