{"meta":{"dataset":"ad-costs","title":"Google search-ad costs for lawyer searches by practice area and state: top-of-page bid bands and competition (Google Ads Keyword Planner)","version":"1.0.0","doi":"10.5281/zenodo.23851278","doiUrl":"https://doi.org/10.5281/zenodo.23851278","conceptDoi":"10.5281/zenodo.23851277","license":"CC BY 4.0","licenseUrl":"https://creativecommons.org/licenses/by/4.0/","attribution":"Source: Probative, Google search-ad costs for lawyer searches by practice area and state: top-of-page bid bands and competition (Google Ads Keyword Planner), version 1.0.0, https://doi.org/10.5281/zenodo.23851278, licensed CC BY 4.0.","citation":"Probative. (2026). Google search-ad costs for lawyer searches by practice area and state: top-of-page bid bands and competition (Google Ads Keyword Planner) (Version 1.0.0) [Data set]. Zenodo. https://doi.org/10.5281/zenodo.23851278","disclaimer":"Not legal advice. These are bid bands and competition levels from Google's keyword data on the date shown, kept for research and marketing planning. They are not a price quote, and the cost of any campaign depends on its own settings.","notice":"Probative is a marketing firm, not a law firm; not legal advice.","lastChecked":"2026-10-30","url":"https://probativegrowth.com/data/v1/ad-costs/ad-costs.json","humanUrl":"https://probativegrowth.com/data/ad-costs/","statusCodes":{"P":"primary source","S":"secondary source"}},"key":"jurisdiction","records":[{"id":"ac:US:personal-injury","dataset":"ad-costs","level":"family","jurisdiction":"US","stateName":"United States","practice":"personal-injury","family":"personal-injury","topLevel":true,"familyName":"Personal injury","familyNameEs":"Lesiones personales","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"United States, Personal injury: English head \"personal injury attorney near me\": top-of-page bids $66.23 to $340 a click, competition low; Spanish head \"abogado de lesiones personales\": $35.76 to $276, competition low. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":340,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"personal injury attorney near me","bid_low_en":66.23,"bid_high_en":340,"competition_en":"LOW","competition_index_en":16,"head_es":"abogado de lesiones personales","bid_low_es":35.76,"bid_high_es":276.1,"competition_es":"LOW","competition_index_es":25,"family_bid_low_median":64.9,"family_bid_high_median":323.89,"queries_with_bid":9,"head_searches":301000,"benchmark":{"table":"search-click-costs","url":"/research/benchmarks/search-click-costs/","note":"Probative benchmarks, 2025–2026: what law-firm search-ad clicks cost (a separate measure: cost divided by clicks on live campaigns, not an auction bid)"},"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:US:auto-accidents","dataset":"ad-costs","level":"family","jurisdiction":"US","stateName":"United States","practice":"auto-accidents","family":"auto-accidents","familyName":"Car accidents","familyNameEs":"Accidentes de auto","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"United States, Car accidents: English head \"car accident lawyer near me\": top-of-page bids $95.00 to $414 a click, competition low; Spanish head \"abogado de accidentes\": $47.45 to $312, competition low. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":414,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"car accident lawyer near me","bid_low_en":95,"bid_high_en":414,"competition_en":"LOW","competition_index_en":13,"head_es":"abogado de accidentes","bid_low_es":47.45,"bid_high_es":311.72,"competition_es":"LOW","competition_index_es":10,"family_bid_low_median":86.93,"family_bid_high_median":429.31,"queries_with_bid":8,"head_searches":165000,"benchmark":{"table":"search-click-costs","url":"/research/benchmarks/search-click-costs/","note":"Probative benchmarks, 2025–2026: what law-firm search-ad clicks cost (a separate measure: cost divided by clicks on live campaigns, not an auction bid)"},"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:US:truck-accidents","dataset":"ad-costs","level":"family","jurisdiction":"US","stateName":"United States","practice":"truck-accidents","family":"truck-accidents","familyName":"Truck accidents","familyNameEs":"Accidentes de camiones","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"United States, Truck accidents: English head \"truck accident lawyer near me\": top-of-page bids $173 to $1,000 a click, competition low; Spanish head \"abogado de accidentes de camiones\": $50.26 to $459, competition low. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":1000,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"truck accident lawyer near me","bid_low_en":173.02,"bid_high_en":1000,"competition_en":"LOW","competition_index_en":11,"head_es":"abogado de accidentes de camiones","bid_low_es":50.26,"bid_high_es":458.89,"competition_es":"LOW","competition_index_es":5,"family_bid_low_median":145.1,"family_bid_high_median":1000,"queries_with_bid":6,"head_searches":74000,"benchmark":{"table":"search-click-costs","url":"/research/benchmarks/search-click-costs/","note":"Probative benchmarks, 2025–2026: what law-firm search-ad clicks cost (a separate measure: cost divided by clicks on live campaigns, not an auction bid)"},"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:US:motorcycle-accidents","dataset":"ad-costs","level":"family","jurisdiction":"US","stateName":"United States","practice":"motorcycle-accidents","family":"motorcycle-accidents","familyName":"Motorcycle accidents","familyNameEs":"Accidentes de motocicleta","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"United States, Motorcycle accidents: English head \"motorcycle accident lawyer near me\": top-of-page bids $151 to $698 a click, competition low. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":697.77,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"motorcycle accident lawyer near me","bid_low_en":150.96,"bid_high_en":697.77,"competition_en":"LOW","competition_index_en":9,"family_bid_low_median":125.88,"family_bid_high_median":637.43,"queries_with_bid":4,"head_searches":49500,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:US:pedestrian-bicycle-accidents","dataset":"ad-costs","level":"family","jurisdiction":"US","stateName":"United States","practice":"pedestrian-bicycle-accidents","family":"pedestrian-bicycle-accidents","familyName":"Pedestrian and bicycle accidents","familyNameEs":"Accidentes de peatones y ciclistas","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"United States, Pedestrian and bicycle accidents: English head \"pedestrian accident lawyer\": top-of-page bids $70.00 to $413 a click, competition low; Spanish head \"abogado de accidentes de bicicleta\": $80.94 to $589, competition low. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":413.13,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"pedestrian accident lawyer","bid_low_en":70,"bid_high_en":413.13,"competition_en":"LOW","competition_index_en":6,"head_es":"abogado de accidentes de bicicleta","bid_low_es":80.94,"bid_high_es":588.53,"competition_es":"LOW","competition_index_es":4,"family_bid_low_median":70,"family_bid_high_median":415.82,"queries_with_bid":4,"head_searches":9900,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:US:rideshare-accidents","dataset":"ad-costs","level":"family","jurisdiction":"US","stateName":"United States","practice":"rideshare-accidents","family":"rideshare-accidents","familyName":"Rideshare accidents","familyNameEs":"Accidentes de vehículos de transporte por aplicación","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"United States, Rideshare accidents: English head \"uber accident lawyer\": top-of-page bids $68.11 to $360 a click, competition low; Spanish head \"abogado de accidentes de uber\": $51.11 to $340, competition low. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":359.55,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"uber accident lawyer","bid_low_en":68.11,"bid_high_en":359.55,"competition_en":"LOW","competition_index_en":11,"head_es":"abogado de accidentes de uber","bid_low_es":51.11,"bid_high_es":340,"competition_es":"LOW","competition_index_es":21,"family_bid_low_median":68.11,"family_bid_high_median":359.55,"queries_with_bid":4,"head_searches":6600,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:US:premises-liability","dataset":"ad-costs","level":"family","jurisdiction":"US","stateName":"United States","practice":"premises-liability","family":"premises-liability","familyName":"Premises liability (slip and fall)","familyNameEs":"Responsabilidad de propietarios (resbalones y caídas)","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"United States, Premises liability (slip and fall): English head \"slip and fall lawyer near me\": top-of-page bids $69.04 to $413 a click, competition low; Spanish head \"abogado de caidas\": $54.91 to $400, competition medium. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":412.57,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"slip and fall lawyer near me","bid_low_en":69.04,"bid_high_en":412.57,"competition_en":"LOW","competition_index_en":12,"head_es":"abogado de caidas","bid_low_es":54.91,"bid_high_es":400,"competition_es":"MEDIUM","competition_index_es":35,"family_bid_low_median":54.91,"family_bid_high_median":400,"queries_with_bid":7,"head_searches":22200,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:US:dog-bites","dataset":"ad-costs","level":"family","jurisdiction":"US","stateName":"United States","practice":"dog-bites","family":"dog-bites","familyName":"Dog bites","familyNameEs":"Mordeduras de perro","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"United States, Dog bites: English head \"dog bite lawyer\": top-of-page bids $50.00 to $401 a click, competition low; Spanish head \"abogado de mordedura de perro\": $56.29 to $677, competition low. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":400.81,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"dog bite lawyer","bid_low_en":50,"bid_high_en":400.81,"competition_en":"LOW","competition_index_en":19,"head_es":"abogado de mordedura de perro","bid_low_es":56.29,"bid_high_es":677.11,"competition_es":"LOW","competition_index_es":4,"family_bid_low_median":58.35,"family_bid_high_median":495.41,"queries_with_bid":5,"head_searches":14800,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:US:wrongful-death","dataset":"ad-costs","level":"family","jurisdiction":"US","stateName":"United States","practice":"wrongful-death","family":"wrongful-death","familyName":"Wrongful death","familyNameEs":"Muerte por negligencia","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"United States, Wrongful death: English head \"wrongful death lawyer\": top-of-page bids $50.05 to $382 a click, competition low; Spanish head \"abogado de muerte por negligencia\": $15.03 to $104, competition low. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":382.5,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"wrongful death lawyer","bid_low_en":50.05,"bid_high_en":382.5,"competition_en":"LOW","competition_index_en":6,"head_es":"abogado de muerte por negligencia","bid_low_es":15.03,"bid_high_es":103.94,"competition_es":"LOW","competition_index_es":16,"family_bid_low_median":50,"family_bid_high_median":391.25,"queries_with_bid":6,"head_searches":18100,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:US:catastrophic-injury","dataset":"ad-costs","level":"family","jurisdiction":"US","stateName":"United States","practice":"catastrophic-injury","family":"catastrophic-injury","familyName":"Brain, spinal cord and burn injuries","familyNameEs":"Lesiones cerebrales, de médula espinal y quemaduras","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"United States, Brain, spinal cord and burn injuries: English head \"brain injury lawyer\": top-of-page bids $60.24 to $500 a click, competition low; Spanish head \"abogado de lesiones cerebrales\": $302 to $422, competition low. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":500,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"brain injury lawyer","bid_low_en":60.24,"bid_high_en":500,"competition_en":"LOW","competition_index_en":6,"head_es":"abogado de lesiones cerebrales","bid_low_es":301.6,"bid_high_es":421.6,"competition_es":"LOW","competition_index_es":3,"family_bid_low_median":44.37,"family_bid_high_median":458.51,"queries_with_bid":4,"head_searches":4400,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:US:aviation-accidents","dataset":"ad-costs","level":"family","jurisdiction":"US","stateName":"United States","practice":"aviation-accidents","family":"aviation-accidents","familyName":"Aviation accidents","familyNameEs":"Accidentes de aviación","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"United States, Aviation accidents: English head \"aviation accident lawyer\": top-of-page bids $15.66 to $143 a click, competition low. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":142.76,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"aviation accident lawyer","bid_low_en":15.66,"bid_high_en":142.76,"competition_en":"LOW","competition_index_en":11,"family_bid_low_median":15.66,"family_bid_high_median":142.76,"queries_with_bid":3,"head_searches":1000,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:US:maritime-injury","dataset":"ad-costs","level":"family","jurisdiction":"US","stateName":"United States","practice":"maritime-injury","family":"maritime-injury","familyName":"Maritime and boating injuries","familyNameEs":"Lesiones marítimas y en embarcaciones","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"United States, Maritime and boating injuries: English head \"maritime lawyer\": top-of-page bids $13.95 to $464 a click, competition low. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":463.66,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"maritime lawyer","bid_low_en":13.95,"bid_high_en":463.66,"competition_en":"LOW","competition_index_en":6,"family_bid_low_median":69.38,"family_bid_high_median":1000,"queries_with_bid":4,"head_searches":14800,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:US:railroad-injury","dataset":"ad-costs","level":"family","jurisdiction":"US","stateName":"United States","practice":"railroad-injury","family":"railroad-injury","familyName":"Railroad worker and crossing injuries (FELA)","familyNameEs":"Lesiones ferroviarias y en cruces (FELA)","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"United States, Railroad worker and crossing injuries (FELA): English head \"train accident lawyer\": top-of-page bids $56.56 to $700 a click, competition low. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":700,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"train accident lawyer","bid_low_en":56.56,"bid_high_en":700,"competition_en":"LOW","competition_index_en":6,"family_bid_low_median":34.39,"family_bid_high_median":447.67,"queries_with_bid":4,"head_searches":1000,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:US:assault-defamation","dataset":"ad-costs","level":"family","jurisdiction":"US","stateName":"United States","practice":"assault-defamation","family":"assault-defamation","familyName":"Assault, libel and slander","familyNameEs":"Agresión, libelo y difamación","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"United States, Assault, libel and slander: English head \"defamation lawyer\": top-of-page bids $2.01 to $8.34 a click, competition low; Spanish head \"abogado de difamacion\": $1.33 to $10.79, competition medium. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":8.34,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"defamation lawyer","bid_low_en":2.01,"bid_high_en":8.34,"competition_en":"LOW","competition_index_en":30,"head_es":"abogado de difamacion","bid_low_es":1.33,"bid_high_es":10.79,"competition_es":"MEDIUM","competition_index_es":59,"family_bid_low_median":1.54,"family_bid_high_median":7.35,"queries_with_bid":6,"head_searches":14800,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:US:medical-malpractice","dataset":"ad-costs","level":"family","jurisdiction":"US","stateName":"United States","practice":"medical-malpractice","family":"medical-malpractice","topLevel":true,"familyName":"Medical malpractice","familyNameEs":"Negligencia médica","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"United States, Medical malpractice: English head \"medical malpractice lawyer\": top-of-page bids $4.25 to $37.44 a click, competition low; Spanish head \"abogado de negligencia medica\": $4.92 to $23.10, competition high. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":37.44,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"medical malpractice lawyer","bid_low_en":4.25,"bid_high_en":37.44,"competition_en":"LOW","competition_index_en":4,"head_es":"abogado de negligencia medica","bid_low_es":4.92,"bid_high_es":23.1,"competition_es":"HIGH","competition_index_es":83,"family_bid_low_median":4.58,"family_bid_high_median":26.98,"queries_with_bid":8,"head_searches":165000,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:US:nursing-home-abuse","dataset":"ad-costs","level":"family","jurisdiction":"US","stateName":"United States","practice":"nursing-home-abuse","family":"nursing-home-abuse","familyName":"Nursing home abuse and neglect","familyNameEs":"Abuso y negligencia en hogares de ancianos","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"United States, Nursing home abuse and neglect: English head \"nursing home abuse lawyer\": top-of-page bids $19.23 to $306 a click, competition low. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":305.69,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"nursing home abuse lawyer","bid_low_en":19.23,"bid_high_en":305.69,"competition_en":"LOW","competition_index_en":7,"family_bid_low_median":19.23,"family_bid_high_median":171.35,"queries_with_bid":3,"head_searches":2900,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:US:birth-injury","dataset":"ad-costs","level":"family","jurisdiction":"US","stateName":"United States","practice":"birth-injury","family":"birth-injury","familyName":"Birth injuries","familyNameEs":"Lesiones de parto","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"United States, Birth injuries: English head \"birth trauma lawyer\": top-of-page bids $58.65 to $350 a click, competition low. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":350,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"birth trauma lawyer","bid_low_en":58.65,"bid_high_en":350,"competition_en":"LOW","competition_index_en":20,"family_bid_low_median":55.71,"family_bid_high_median":300,"queries_with_bid":3,"head_searches":2400,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:US:mass-tort","dataset":"ad-costs","level":"family","jurisdiction":"US","stateName":"United States","practice":"mass-tort","family":"mass-tort","topLevel":true,"familyName":"Mass torts","familyNameEs":"Daños masivos","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"United States, Mass torts: English head \"class action lawyer\": top-of-page bids $5.45 to $31.33 a click, competition low. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":31.33,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"class action lawyer","bid_low_en":5.45,"bid_high_en":31.33,"competition_en":"LOW","competition_index_en":21,"family_bid_low_median":5.45,"family_bid_high_median":41.62,"queries_with_bid":4,"head_searches":12100,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:US:product-liability","dataset":"ad-costs","level":"family","jurisdiction":"US","stateName":"United States","practice":"product-liability","family":"product-liability","familyName":"Product liability","familyNameEs":"Responsabilidad por productos","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"United States, Product liability: English head \"product liability attorney\": top-of-page bids $9.57 to $75.26 a click, competition medium. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":75.26,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"product liability attorney","bid_low_en":9.57,"bid_high_en":75.26,"competition_en":"MEDIUM","competition_index_en":49,"family_bid_low_median":9.57,"family_bid_high_median":75.77,"queries_with_bid":3,"head_searches":3600,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:US:drug-device-injury","dataset":"ad-costs","level":"family","jurisdiction":"US","stateName":"United States","practice":"drug-device-injury","family":"drug-device-injury","familyName":"Drug and medical device injuries","familyNameEs":"Lesiones por medicamentos y dispositivos médicos","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"United States, Drug and medical device injuries: English head \"hernia mesh lawyer\": top-of-page bids $13.43 to $62.11 a click, competition medium. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":62.11,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"hernia mesh lawyer","bid_low_en":13.43,"bid_high_en":62.11,"competition_en":"MEDIUM","competition_index_en":67,"family_bid_low_median":5.12,"family_bid_high_median":25.32,"queries_with_bid":4,"head_searches":480,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:US:toxic-exposure","dataset":"ad-costs","level":"family","jurisdiction":"US","stateName":"United States","practice":"toxic-exposure","family":"toxic-exposure","familyName":"Toxic exposure and asbestos","familyNameEs":"Exposición tóxica y asbesto","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"United States, Toxic exposure and asbestos: English head \"asbestos lawyer\": top-of-page bids $10.55 to $172 a click, competition low. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":171.53,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"asbestos lawyer","bid_low_en":10.55,"bid_high_en":171.53,"competition_en":"LOW","competition_index_en":18,"family_bid_low_median":10.55,"family_bid_high_median":95.76,"queries_with_bid":5,"head_searches":1000,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:US:mesothelioma","dataset":"ad-costs","level":"family","jurisdiction":"US","stateName":"United States","practice":"toxic-exposure","family":"mesothelioma","parent":"toxic-exposure","familyName":"Mesothelioma","familyNameEs":"Mesotelioma","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"United States, Mesothelioma: English head \"mesothelioma attorney\": top-of-page bids $120 to $293 a click, competition low. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":293.38,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"mesothelioma attorney","bid_low_en":119.84,"bid_high_en":293.38,"competition_en":"LOW","competition_index_en":15,"family_bid_low_median":113.33,"family_bid_high_median":339.34,"queries_with_bid":4,"head_searches":12100,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:US:workers-compensation","dataset":"ad-costs","level":"family","jurisdiction":"US","stateName":"United States","practice":"workers-compensation","family":"workers-compensation","topLevel":true,"familyName":"Workers' compensation","familyNameEs":"Compensación laboral","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"United States, Workers' compensation: English head \"workers comp attorney\": top-of-page bids $15.78 to $137 a click, competition low; Spanish head \"abogado de accidentes de trabajo\": $15.38 to $154, competition medium. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":136.85,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"workers comp attorney","bid_low_en":15.78,"bid_high_en":136.85,"competition_en":"LOW","competition_index_en":23,"head_es":"abogado de accidentes de trabajo","bid_low_es":15.38,"bid_high_es":154.08,"competition_es":"MEDIUM","competition_index_es":54,"family_bid_low_median":15.62,"family_bid_high_median":130.93,"queries_with_bid":12,"head_searches":135000,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:US:employment-law","dataset":"ad-costs","level":"family","jurisdiction":"US","stateName":"United States","practice":"employment-law","family":"employment-law","topLevel":true,"familyName":"Employment law","familyNameEs":"Derecho laboral","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"United States, Employment law: English head \"employment lawyer\": top-of-page bids $2.27 to $18.07 a click, competition low; Spanish head \"abogado laboral\": $4.98 to $28.17, competition high. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":18.07,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"employment lawyer","bid_low_en":2.27,"bid_high_en":18.07,"competition_en":"LOW","competition_index_en":6,"head_es":"abogado laboral","bid_low_es":4.98,"bid_high_es":28.17,"competition_es":"HIGH","competition_index_es":68,"family_bid_low_median":2.39,"family_bid_high_median":22.41,"queries_with_bid":11,"head_searches":165000,"benchmark":{"table":"search-click-costs","url":"/research/benchmarks/search-click-costs/","note":"Probative benchmarks, 2025–2026: what law-firm search-ad clicks cost (a separate measure: cost divided by clicks on live campaigns, not an auction bid)"},"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:US:employment-discrimination","dataset":"ad-costs","level":"family","jurisdiction":"US","stateName":"United States","practice":"employment-discrimination","family":"employment-discrimination","familyName":"Workplace discrimination and harassment","familyNameEs":"Discriminación y acoso laboral","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"United States, Workplace discrimination and harassment: English head \"employment discrimination lawyer\": top-of-page bids $2.05 to $15.00 a click, competition low; Spanish head \"abogado de acoso laboral\": $3.28 to $32.13, competition high. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":15,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"employment discrimination lawyer","bid_low_en":2.05,"bid_high_en":15,"competition_en":"LOW","competition_index_en":21,"head_es":"abogado de acoso laboral","bid_low_es":3.28,"bid_high_es":32.13,"competition_es":"HIGH","competition_index_es":70,"family_bid_low_median":2.08,"family_bid_high_median":17.04,"queries_with_bid":6,"head_searches":12100,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:US:wage-and-hour","dataset":"ad-costs","level":"family","jurisdiction":"US","stateName":"United States","practice":"wage-and-hour","family":"wage-and-hour","familyName":"Unpaid wages and overtime","familyNameEs":"Salarios y horas extra no pagados","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"United States, Unpaid wages and overtime: English head \"wage and hour lawyer\": top-of-page bids $3.22 to $29.95 a click, competition low. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":29.95,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"wage and hour lawyer","bid_low_en":3.22,"bid_high_en":29.95,"competition_en":"LOW","competition_index_en":11,"family_bid_low_median":2.79,"family_bid_high_median":24.84,"queries_with_bid":4,"head_searches":2400,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:US:wrongful-termination","dataset":"ad-costs","level":"family","jurisdiction":"US","stateName":"United States","practice":"wrongful-termination","family":"wrongful-termination","familyName":"Wrongful termination and retaliation","familyNameEs":"Despido injustificado y represalias","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"United States, Wrongful termination and retaliation: English head \"wrongful termination lawyer\": top-of-page bids $2.07 to $20.43 a click, competition medium; Spanish head \"abogado de despido injustificado\": $4.02 to $41.01, competition medium. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":20.43,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"wrongful termination lawyer","bid_low_en":2.07,"bid_high_en":20.43,"competition_en":"MEDIUM","competition_index_en":50,"head_es":"abogado de despido injustificado","bid_low_es":4.02,"bid_high_es":41.01,"competition_es":"MEDIUM","competition_index_es":61,"family_bid_low_median":2.06,"family_bid_high_median":20.43,"queries_with_bid":7,"head_searches":49500,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:US:whistleblower","dataset":"ad-costs","level":"family","jurisdiction":"US","stateName":"United States","practice":"whistleblower","family":"whistleblower","familyName":"Whistleblower and qui tam","familyNameEs":"Denunciantes y acciones qui tam","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"United States, Whistleblower and qui tam: English head \"whistleblower lawyer\": top-of-page bids $3.65 to $27.16 a click, competition low. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":27.16,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"whistleblower lawyer","bid_low_en":3.65,"bid_high_en":27.16,"competition_en":"LOW","competition_index_en":11,"family_bid_low_median":3.65,"family_bid_high_median":27.16,"queries_with_bid":3,"head_searches":5400,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:US:labor-relations","dataset":"ad-costs","level":"family","jurisdiction":"US","stateName":"United States","practice":"labor-relations","family":"labor-relations","familyName":"Labor and union relations","familyNameEs":"Relaciones laborales y sindicales","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"United States, Labor and union relations: English head \"labor union lawyer\": top-of-page bids $2.43 to $14.46 a click, competition medium. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":14.46,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"labor union lawyer","bid_low_en":2.43,"bid_high_en":14.46,"competition_en":"MEDIUM","competition_index_en":39,"family_bid_low_median":2.43,"family_bid_high_median":12.54,"queries_with_bid":3,"head_searches":590,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:US:employee-benefits","dataset":"ad-costs","level":"family","jurisdiction":"US","stateName":"United States","practice":"employee-benefits","family":"employee-benefits","familyName":"Employee benefits and ERISA","familyNameEs":"Beneficios de empleados y ERISA","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"United States, Employee benefits and ERISA: English head \"erisa lawyer\": top-of-page bids $2.77 to $27.00 a click, competition low. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":27,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"erisa lawyer","bid_low_en":2.77,"bid_high_en":27,"competition_en":"LOW","competition_index_en":10,"family_bid_low_median":3.51,"family_bid_high_median":27,"queries_with_bid":3,"head_searches":3600,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:US:immigration","dataset":"ad-costs","level":"family","jurisdiction":"US","stateName":"United States","practice":"immigration","family":"immigration","topLevel":true,"familyName":"Immigration","familyNameEs":"Inmigración","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"United States, Immigration: English head \"immigration lawyer\": top-of-page bids $5.00 to $23.00 a click, competition low; Spanish head \"abogado de inmigracion\": $7.51 to $50.00, competition high. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":23,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"immigration lawyer","bid_low_en":5,"bid_high_en":23,"competition_en":"LOW","competition_index_en":10,"head_es":"abogado de inmigracion","bid_low_es":7.51,"bid_high_es":50,"competition_es":"HIGH","competition_index_es":79,"family_bid_low_median":5.13,"family_bid_high_median":24.45,"queries_with_bid":8,"head_searches":165000,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:US:removal-defense","dataset":"ad-costs","level":"family","jurisdiction":"US","stateName":"United States","practice":"removal-defense","family":"removal-defense","familyName":"Deportation and removal defense","familyNameEs":"Defensa contra la deportación","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"United States, Deportation and removal defense: English head \"deportation lawyer\": top-of-page bids $6.21 to $35.00 a click, competition medium; Spanish head \"abogado de deportacion\": $7.26 to $25.00, competition low. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":35,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"deportation lawyer","bid_low_en":6.21,"bid_high_en":35,"competition_en":"MEDIUM","competition_index_en":52,"head_es":"abogado de deportacion","bid_low_es":7.26,"bid_high_es":25,"competition_es":"LOW","competition_index_es":24,"family_bid_low_median":6.21,"family_bid_high_median":35,"queries_with_bid":5,"head_searches":1000,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:US:asylum","dataset":"ad-costs","level":"family","jurisdiction":"US","stateName":"United States","practice":"asylum","family":"asylum","familyName":"Asylum","familyNameEs":"Asilo","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"United States, Asylum: English head \"asylum lawyer\": top-of-page bids $7.22 to $35.00 a click, competition medium; Spanish head \"abogado de asilo\": $4.82 to $27.27, competition medium. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":35,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"asylum lawyer","bid_low_en":7.22,"bid_high_en":35,"competition_en":"MEDIUM","competition_index_en":40,"head_es":"abogado de asilo","bid_low_es":4.82,"bid_high_es":27.27,"competition_es":"MEDIUM","competition_index_es":42,"family_bid_low_median":6.79,"family_bid_high_median":35,"queries_with_bid":5,"head_searches":1300,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:US:family-immigration","dataset":"ad-costs","level":"family","jurisdiction":"US","stateName":"United States","practice":"family-immigration","family":"family-immigration","familyName":"Family-based immigration","familyNameEs":"Inmigración por vínculo familiar","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"United States, Family-based immigration: English head \"green card lawyer\": top-of-page bids $6.10 to $23.86 a click, competition medium; Spanish head \"abogado para green card\": $2.73 to $13.52, competition high. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":23.86,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"green card lawyer","bid_low_en":6.1,"bid_high_en":23.86,"competition_en":"MEDIUM","competition_index_en":41,"head_es":"abogado para green card","bid_low_es":2.73,"bid_high_es":13.52,"competition_es":"HIGH","competition_index_es":71,"family_bid_low_median":6.1,"family_bid_high_median":30.73,"queries_with_bid":7,"head_searches":1600,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:US:employment-immigration","dataset":"ad-costs","level":"family","jurisdiction":"US","stateName":"United States","practice":"employment-immigration","family":"employment-immigration","familyName":"Work visas and employment-based immigration","familyNameEs":"Visas de trabajo e inmigración por empleo","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"United States, Work visas and employment-based immigration: English head \"h1b lawyer\": top-of-page bids $8.07 to $55.25 a click, competition medium. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":55.25,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"h1b lawyer","bid_low_en":8.07,"bid_high_en":55.25,"competition_en":"MEDIUM","competition_index_en":55,"family_bid_low_median":5.35,"family_bid_high_median":42.4,"queries_with_bid":5,"head_searches":2900,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:US:naturalization","dataset":"ad-costs","level":"family","jurisdiction":"US","stateName":"United States","practice":"naturalization","family":"naturalization","familyName":"Citizenship and naturalization","familyNameEs":"Ciudadanía y naturalización","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"United States, Citizenship and naturalization: English head \"citizenship lawyer\": top-of-page bids $3.83 to $20.00 a click, competition medium; Spanish head \"abogado de ciudadania\": $3.52 to $40.00, competition medium. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":20,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"citizenship lawyer","bid_low_en":3.83,"bid_high_en":20,"competition_en":"MEDIUM","competition_index_en":40,"head_es":"abogado de ciudadania","bid_low_es":3.52,"bid_high_es":40,"competition_es":"MEDIUM","competition_index_es":46,"family_bid_low_median":4.21,"family_bid_high_median":25.09,"queries_with_bid":4,"head_searches":1300,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:US:family-law","dataset":"ad-costs","level":"family","jurisdiction":"US","stateName":"United States","practice":"family-law","family":"family-law","topLevel":true,"familyName":"Family law","familyNameEs":"Derecho de familia","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"United States, Family law: English head \"family law attorney\": top-of-page bids $4.43 to $37.88 a click, competition low; Spanish head \"abogado de familia\": $2.26 to $12.64, competition high. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":37.88,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"family law attorney","bid_low_en":4.43,"bid_high_en":37.88,"competition_en":"LOW","competition_index_en":13,"head_es":"abogado de familia","bid_low_es":2.26,"bid_high_es":12.64,"competition_es":"HIGH","competition_index_es":73,"family_bid_low_median":3.05,"family_bid_high_median":33.71,"queries_with_bid":9,"head_searches":201000,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:US:divorce","dataset":"ad-costs","level":"family","jurisdiction":"US","stateName":"United States","practice":"divorce","family":"divorce","familyName":"Divorce","familyNameEs":"Divorcio","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"United States, Divorce: English head \"divorce lawyer\": top-of-page bids $5.00 to $35.00 a click, competition low; Spanish head \"abogado de divorcio\": $2.73 to $20.52, competition high. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":35,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"divorce lawyer","bid_low_en":5,"bid_high_en":35,"competition_en":"LOW","competition_index_en":6,"head_es":"abogado de divorcio","bid_low_es":2.73,"bid_high_es":20.52,"competition_es":"HIGH","competition_index_es":76,"family_bid_low_median":3.95,"family_bid_high_median":31.05,"queries_with_bid":8,"head_searches":246000,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:US:child-custody","dataset":"ad-costs","level":"family","jurisdiction":"US","stateName":"United States","practice":"child-custody","family":"child-custody","familyName":"Child custody","familyNameEs":"Custodia de menores","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"United States, Child custody: English head \"child custody lawyer\": top-of-page bids $3.73 to $38.61 a click, competition medium; Spanish head \"abogado de custodia\": $2.21 to $12.70, competition medium. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":38.61,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"child custody lawyer","bid_low_en":3.73,"bid_high_en":38.61,"competition_en":"MEDIUM","competition_index_en":43,"head_es":"abogado de custodia","bid_low_es":2.21,"bid_high_es":12.7,"competition_es":"MEDIUM","competition_index_es":58,"family_bid_low_median":3.19,"family_bid_high_median":31.62,"queries_with_bid":8,"head_searches":33100,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:US:child-support","dataset":"ad-costs","level":"family","jurisdiction":"US","stateName":"United States","practice":"child-support","family":"child-support","familyName":"Child support","familyNameEs":"Manutención de menores","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"United States, Child support: English head \"child support lawyer\": top-of-page bids $2.77 to $29.04 a click, competition medium; Spanish head \"abogado de manutencion\": $2.47 to $12.34, competition high. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":29.04,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"child support lawyer","bid_low_en":2.77,"bid_high_en":29.04,"competition_en":"MEDIUM","competition_index_en":42,"head_es":"abogado de manutencion","bid_low_es":2.47,"bid_high_es":12.34,"competition_es":"HIGH","competition_index_es":85,"family_bid_low_median":2.47,"family_bid_high_median":26.81,"queries_with_bid":5,"head_searches":49500,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:US:adoption","dataset":"ad-costs","level":"family","jurisdiction":"US","stateName":"United States","practice":"adoption","family":"adoption","familyName":"Adoption and paternity","familyNameEs":"Adopción y paternidad","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"United States, Adoption and paternity: English head \"adoption lawyer\": top-of-page bids $2.97 to $23.30 a click, competition low; Spanish head \"abogado de adopcion\": $1.33 to $8.18, competition medium. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":23.3,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"adoption lawyer","bid_low_en":2.97,"bid_high_en":23.3,"competition_en":"LOW","competition_index_en":25,"head_es":"abogado de adopcion","bid_low_es":1.33,"bid_high_es":8.18,"competition_es":"MEDIUM","competition_index_es":39,"family_bid_low_median":2.86,"family_bid_high_median":19.61,"queries_with_bid":6,"head_searches":18100,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:US:juvenile","dataset":"ad-costs","level":"family","jurisdiction":"US","stateName":"United States","practice":"juvenile","family":"juvenile","familyName":"Juvenile cases","familyNameEs":"Casos de menores","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"United States, Juvenile cases: English head \"juvenile defense lawyer\": top-of-page bids $4.96 to $50.17 a click, competition low; Spanish head \"abogado de menores\": $2.93 to $15.66, competition high. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":50.17,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"juvenile defense lawyer","bid_low_en":4.96,"bid_high_en":50.17,"competition_en":"LOW","competition_index_en":23,"head_es":"abogado de menores","bid_low_es":2.93,"bid_high_es":15.66,"competition_es":"HIGH","competition_index_es":86,"family_bid_low_median":3.53,"family_bid_high_median":28.12,"queries_with_bid":4,"head_searches":2400,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:US:domestic-violence","dataset":"ad-costs","level":"family","jurisdiction":"US","stateName":"United States","practice":"domestic-violence","family":"domestic-violence","familyName":"Domestic violence and protective orders","familyNameEs":"Violencia doméstica y órdenes de protección","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"United States, Domestic violence and protective orders: English head \"domestic violence lawyer near me\": top-of-page bids $5.60 to $55.00 a click, competition low; Spanish head \"abogado de violencia domestica\": $3.42 to $27.70, competition medium. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":55,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"domestic violence lawyer near me","bid_low_en":5.6,"bid_high_en":55,"competition_en":"LOW","competition_index_en":10,"head_es":"abogado de violencia domestica","bid_low_es":3.42,"bid_high_es":27.7,"competition_es":"MEDIUM","competition_index_es":50,"family_bid_low_median":5.78,"family_bid_high_median":47.27,"queries_with_bid":8,"head_searches":12100,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:US:criminal-defense","dataset":"ad-costs","level":"family","jurisdiction":"US","stateName":"United States","practice":"criminal-defense","family":"criminal-defense","topLevel":true,"familyName":"Criminal defense","familyNameEs":"Defensa penal","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"United States, Criminal defense: English head \"criminal defense lawyer\": top-of-page bids $7.35 to $86.00 a click, competition low; Spanish head \"abogado criminalista\": $4.78 to $43.00, competition medium. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":86,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"criminal defense lawyer","bid_low_en":7.35,"bid_high_en":86,"competition_en":"LOW","competition_index_en":4,"head_es":"abogado criminalista","bid_low_es":4.78,"bid_high_es":43,"competition_es":"MEDIUM","competition_index_es":52,"family_bid_low_median":4.62,"family_bid_high_median":66.15,"queries_with_bid":8,"head_searches":165000,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:US:dui-dwi","dataset":"ad-costs","level":"family","jurisdiction":"US","stateName":"United States","practice":"dui-dwi","family":"dui-dwi","familyName":"DUI and DWI","familyNameEs":"Conducir en estado de ebriedad (DUI/DWI)","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"United States, DUI and DWI: English head \"dui lawyer\": top-of-page bids $15.63 to $132 a click, competition low; Spanish head \"abogado de dui\": $7.16 to $78.29, competition medium. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":131.88,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"dui lawyer","bid_low_en":15.63,"bid_high_en":131.88,"competition_en":"LOW","competition_index_en":5,"head_es":"abogado de dui","bid_low_es":7.16,"bid_high_es":78.29,"competition_es":"MEDIUM","competition_index_es":50,"family_bid_low_median":8.12,"family_bid_high_median":102.19,"queries_with_bid":9,"head_searches":165000,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:US:drug-crimes","dataset":"ad-costs","level":"family","jurisdiction":"US","stateName":"United States","practice":"drug-crimes","family":"drug-crimes","familyName":"Drug charges","familyNameEs":"Delitos de drogas","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"United States, Drug charges: English head \"drug possession lawyer\": top-of-page bids $5.59 to $53.56 a click, competition low; Spanish head \"abogado de drogas\": $1.88 to $14.58, competition high. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":53.56,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"drug possession lawyer","bid_low_en":5.59,"bid_high_en":53.56,"competition_en":"LOW","competition_index_en":13,"head_es":"abogado de drogas","bid_low_es":1.88,"bid_high_es":14.58,"competition_es":"HIGH","competition_index_es":84,"family_bid_low_median":3.93,"family_bid_high_median":53.56,"queries_with_bid":5,"head_searches":2900,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:US:white-collar","dataset":"ad-costs","level":"family","jurisdiction":"US","stateName":"United States","practice":"white-collar","family":"white-collar","familyName":"White-collar and fraud charges","familyNameEs":"Delitos de cuello blanco y fraude","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"United States, White-collar and fraud charges: English head \"federal criminal defense lawyer\": top-of-page bids $8.01 to $85.00 a click, competition low; Spanish head \"abogado de fraude\": $2.21 to $13.19, competition medium. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":85,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"federal criminal defense lawyer","bid_low_en":8.01,"bid_high_en":85,"competition_en":"LOW","competition_index_en":26,"head_es":"abogado de fraude","bid_low_es":2.21,"bid_high_es":13.19,"competition_es":"MEDIUM","competition_index_es":66,"family_bid_low_median":8.15,"family_bid_high_median":65,"queries_with_bid":5,"head_searches":3600,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:US:expungement","dataset":"ad-costs","level":"family","jurisdiction":"US","stateName":"United States","practice":"expungement","family":"expungement","familyName":"Record sealing and expungement","familyNameEs":"Sellado y eliminación de antecedentes","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"United States, Record sealing and expungement: English head \"expungement lawyer\": top-of-page bids $3.08 to $27.50 a click, competition low; Spanish head \"abogado para limpiar record\": $3.81 to $26.04, competition high. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":27.5,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"expungement lawyer","bid_low_en":3.08,"bid_high_en":27.5,"competition_en":"LOW","competition_index_en":7,"head_es":"abogado para limpiar record","bid_low_es":3.81,"bid_high_es":26.04,"competition_es":"HIGH","competition_index_es":94,"family_bid_low_median":2.68,"family_bid_high_median":22.22,"queries_with_bid":5,"head_searches":22200,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:US:bankruptcy","dataset":"ad-costs","level":"family","jurisdiction":"US","stateName":"United States","practice":"bankruptcy","family":"bankruptcy","topLevel":true,"familyName":"Bankruptcy","familyNameEs":"Bancarrota","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"United States, Bankruptcy: Spanish head \"abogado de bancarrota\": $5.13 to $28.00, competition high. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":28,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_es":"abogado de bancarrota","bid_low_es":5.13,"bid_high_es":28,"competition_es":"HIGH","competition_index_es":86,"family_bid_low_median":4.52,"family_bid_high_median":28,"queries_with_bid":3,"head_searches":1900,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:US:chapter-7","dataset":"ad-costs","level":"family","jurisdiction":"US","stateName":"United States","practice":"consumer-bankruptcy","family":"chapter-7","parent":"consumer-bankruptcy","familyName":"Chapter 7 bankruptcy","familyNameEs":"Bancarrota del capítulo 7","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"United States, Chapter 7 bankruptcy: English head \"chapter 7 lawyer\": top-of-page bids $6.23 to $25.00 a click, competition low. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":25,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"chapter 7 lawyer","bid_low_en":6.23,"bid_high_en":25,"competition_en":"LOW","competition_index_en":21,"family_bid_low_median":5.6,"family_bid_high_median":24,"queries_with_bid":2,"head_searches":590,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:US:chapter-13","dataset":"ad-costs","level":"family","jurisdiction":"US","stateName":"United States","practice":"consumer-bankruptcy","family":"chapter-13","parent":"consumer-bankruptcy","familyName":"Chapter 13 bankruptcy","familyNameEs":"Bancarrota del capítulo 13","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"United States, Chapter 13 bankruptcy: English head \"chapter 13 attorney\": top-of-page bids $7.01 to $24.55 a click, competition low. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":24.55,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"chapter 13 attorney","bid_low_en":7.01,"bid_high_en":24.55,"competition_en":"LOW","competition_index_en":27,"family_bid_low_median":6.21,"family_bid_high_median":25.51,"queries_with_bid":2,"head_searches":1600,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:US:business-bankruptcy","dataset":"ad-costs","level":"family","jurisdiction":"US","stateName":"United States","practice":"business-bankruptcy","family":"business-bankruptcy","familyName":"Business bankruptcy (Chapter 11)","familyNameEs":"Bancarrota de empresas (capítulo 11)","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"United States, Business bankruptcy (Chapter 11): English head \"chapter 11 attorney\": top-of-page bids $6.23 to $40.39 a click, competition low. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":40.39,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"chapter 11 attorney","bid_low_en":6.23,"bid_high_en":40.39,"competition_en":"LOW","competition_index_en":31,"family_bid_low_median":3.26,"family_bid_high_median":31.44,"queries_with_bid":2,"head_searches":880,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:US:estate-planning","dataset":"ad-costs","level":"family","jurisdiction":"US","stateName":"United States","practice":"estate-planning","family":"estate-planning","topLevel":true,"familyName":"Estate planning","familyNameEs":"Planificación patrimonial","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"United States, Estate planning: English head \"estate planning attorney\": top-of-page bids $2.85 to $17.43 a click, competition low; Spanish head \"abogado de herencias\": $2.15 to $10.00, competition medium. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":17.43,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"estate planning attorney","bid_low_en":2.85,"bid_high_en":17.43,"competition_en":"LOW","competition_index_en":10,"head_es":"abogado de herencias","bid_low_es":2.15,"bid_high_es":10,"competition_es":"MEDIUM","competition_index_es":66,"family_bid_low_median":2.28,"family_bid_high_median":14.37,"queries_with_bid":13,"head_searches":301000,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:US:probate","dataset":"ad-costs","level":"family","jurisdiction":"US","stateName":"United States","practice":"probate","family":"probate","familyName":"Probate and estate administration","familyNameEs":"Sucesiones y administración de herencias","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"United States, Probate and estate administration: English head \"probate attorney\": top-of-page bids $5.65 to $35.00 a click, competition low; Spanish head \"abogado de sucesiones\": $2.16 to $20.00, competition low. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":35,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"probate attorney","bid_low_en":5.65,"bid_high_en":35,"competition_en":"LOW","competition_index_en":21,"head_es":"abogado de sucesiones","bid_low_es":2.16,"bid_high_es":20,"competition_es":"LOW","competition_index_es":17,"family_bid_low_median":3.91,"family_bid_high_median":33.38,"queries_with_bid":6,"head_searches":60500,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:US:guardianship","dataset":"ad-costs","level":"family","jurisdiction":"US","stateName":"United States","practice":"guardianship","family":"guardianship","familyName":"Guardianship and conservatorship","familyNameEs":"Tutela y curatela","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"United States, Guardianship and conservatorship: English head \"guardianship attorney\": top-of-page bids $3.21 to $23.06 a click, competition medium. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":23.06,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"guardianship attorney","bid_low_en":3.21,"bid_high_en":23.06,"competition_en":"MEDIUM","competition_index_en":44,"family_bid_low_median":3.21,"family_bid_high_median":23.06,"queries_with_bid":3,"head_searches":12100,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:US:elder-law","dataset":"ad-costs","level":"family","jurisdiction":"US","stateName":"United States","practice":"elder-law","family":"elder-law","familyName":"Elder law and long-term care planning","familyNameEs":"Derecho de personas mayores y planificación de cuidados","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"United States, Elder law and long-term care planning: English head \"elder law attorney\": top-of-page bids $1.83 to $18.77 a click, competition low. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":18.77,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"elder law attorney","bid_low_en":1.83,"bid_high_en":18.77,"competition_en":"LOW","competition_index_en":15,"family_bid_low_median":1.79,"family_bid_high_median":13,"queries_with_bid":5,"head_searches":22200,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:US:ssdi","dataset":"ad-costs","level":"family","jurisdiction":"US","stateName":"United States","practice":"ssdi","family":"ssdi","topLevel":true,"familyName":"Social Security disability (SSDI and SSI)","familyNameEs":"Discapacidad del Seguro Social (SSDI y SSI)","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"United States, Social Security disability (SSDI and SSI): English head \"social security disability lawyer\": top-of-page bids $4.56 to $21.71 a click, competition low; Spanish head \"abogado de seguro social\": $3.50 to $29.06, competition high. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":21.71,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"social security disability lawyer","bid_low_en":4.56,"bid_high_en":21.71,"competition_en":"LOW","competition_index_en":8,"head_es":"abogado de seguro social","bid_low_es":3.5,"bid_high_es":29.06,"competition_es":"HIGH","competition_index_es":79,"family_bid_low_median":6.38,"family_bid_high_median":35.34,"queries_with_bid":8,"head_searches":18100,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:US:va-disability","dataset":"ad-costs","level":"family","jurisdiction":"US","stateName":"United States","practice":"va-disability","family":"va-disability","topLevel":true,"familyName":"VA disability and veterans' benefits","familyNameEs":"Discapacidad y beneficios de veteranos (VA)","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"United States, VA disability and veterans' benefits: English head \"va disability lawyer\": top-of-page bids $6.77 to $74.60 a click, competition medium. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":74.6,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"va disability lawyer","bid_low_en":6.77,"bid_high_en":74.6,"competition_en":"MEDIUM","competition_index_en":39,"family_bid_low_median":6.62,"family_bid_high_median":82.05,"queries_with_bid":4,"head_searches":5400,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:US:lemon-law","dataset":"ad-costs","level":"family","jurisdiction":"US","stateName":"United States","practice":"lemon-law","family":"lemon-law","topLevel":true,"familyName":"Lemon law and auto fraud","familyNameEs":"Ley limón y fraude automotriz","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"United States, Lemon law and auto fraud: English head \"lemon law lawyer\": top-of-page bids $15.69 to $120 a click, competition high; Spanish head \"abogado de ley limon\": $17.52 to $131, competition high. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":120.44,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"lemon law lawyer","bid_low_en":15.69,"bid_high_en":120.44,"competition_en":"HIGH","competition_index_en":70,"head_es":"abogado de ley limon","bid_low_es":17.52,"bid_high_es":131.35,"competition_es":"HIGH","competition_index_es":78,"family_bid_low_median":15.69,"family_bid_high_median":120.44,"queries_with_bid":7,"head_searches":22200,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:US:consumer-protection","dataset":"ad-costs","level":"family","jurisdiction":"US","stateName":"United States","practice":"consumer-protection","family":"consumer-protection","topLevel":true,"familyName":"Consumer protection","familyNameEs":"Protección al consumidor","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"United States, Consumer protection: English head \"consumer protection lawyer\": top-of-page bids $2.03 to $10.12 a click, competition medium; Spanish head \"abogado de proteccion al consumidor\": $1.83 to $10.42, competition medium. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":10.12,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"consumer protection lawyer","bid_low_en":2.03,"bid_high_en":10.12,"competition_en":"MEDIUM","competition_index_en":50,"head_es":"abogado de proteccion al consumidor","bid_low_es":1.83,"bid_high_es":10.42,"competition_es":"MEDIUM","competition_index_es":66,"family_bid_low_median":2.13,"family_bid_high_median":10.93,"queries_with_bid":6,"head_searches":12100,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:US:debt-collection-defense","dataset":"ad-costs","level":"family","jurisdiction":"US","stateName":"United States","practice":"debt-collection-defense","family":"debt-collection-defense","familyName":"Debt collection abuse (FDCPA)","familyNameEs":"Abusos en el cobro de deudas (FDCPA)","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"United States, Debt collection abuse (FDCPA): English head \"debt collection lawyer\": top-of-page bids $3.89 to $18.42 a click, competition medium; Spanish head \"abogado de deudas\": $5.58 to $28.41, competition high. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":18.42,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"debt collection lawyer","bid_low_en":3.89,"bid_high_en":18.42,"competition_en":"MEDIUM","competition_index_en":57,"head_es":"abogado de deudas","bid_low_es":5.58,"bid_high_es":28.41,"competition_es":"HIGH","competition_index_es":75,"family_bid_low_median":3.85,"family_bid_high_median":18.21,"queries_with_bid":6,"head_searches":9900,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:US:credit-reporting","dataset":"ad-costs","level":"family","jurisdiction":"US","stateName":"United States","practice":"credit-reporting","family":"credit-reporting","familyName":"Credit report errors (FCRA)","familyNameEs":"Errores en el informe de crédito (FCRA)","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"United States, Credit report errors (FCRA): English head \"fcra lawyer\": top-of-page bids $8.91 to $733 a click, competition medium; Spanish head \"abogado de credito\": $3.92 to $18.38, competition high. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":733.12,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"fcra lawyer","bid_low_en":8.91,"bid_high_en":733.12,"competition_en":"MEDIUM","competition_index_en":62,"head_es":"abogado de credito","bid_low_es":3.92,"bid_high_es":18.38,"competition_es":"HIGH","competition_index_es":87,"family_bid_low_median":5.06,"family_bid_high_median":20.09,"queries_with_bid":4,"head_searches":1000,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:US:tcpa-robocalls","dataset":"ad-costs","level":"family","jurisdiction":"US","stateName":"United States","practice":"tcpa-robocalls","family":"tcpa-robocalls","familyName":"Robocalls and junk texts (TCPA)","familyNameEs":"Llamadas automáticas y mensajes no deseados (TCPA)","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"United States, Robocalls and junk texts (TCPA): English head \"tcpa lawyer\": top-of-page bids $1.63 to $11.68 a click, competition low. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":11.68,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"tcpa lawyer","bid_low_en":1.63,"bid_high_en":11.68,"competition_en":"LOW","competition_index_en":20,"family_bid_low_median":1.63,"family_bid_high_median":11.68,"queries_with_bid":3,"head_searches":1600,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:US:consumer-fraud","dataset":"ad-costs","level":"family","jurisdiction":"US","stateName":"United States","practice":"consumer-fraud","family":"consumer-fraud","familyName":"Consumer fraud and scams","familyNameEs":"Fraude al consumidor y estafas","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"United States, Consumer fraud and scams: English head \"fraud attorney\": top-of-page bids $4.83 to $25.68 a click, competition medium; Spanish head \"abogado de estafas\": $2.07 to $15.44, competition high. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":25.68,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"fraud attorney","bid_low_en":4.83,"bid_high_en":25.68,"competition_en":"MEDIUM","competition_index_en":47,"head_es":"abogado de estafas","bid_low_es":2.07,"bid_high_es":15.44,"competition_es":"HIGH","competition_index_es":84,"family_bid_low_median":3.64,"family_bid_high_median":17.06,"queries_with_bid":4,"head_searches":3600,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:US:business-law","dataset":"ad-costs","level":"family","jurisdiction":"US","stateName":"United States","practice":"business-law","family":"business-law","topLevel":true,"familyName":"Business and commercial law","familyNameEs":"Derecho empresarial y comercial","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"United States, Business and commercial law: English head \"business lawyer\": top-of-page bids $5.34 to $28.54 a click, competition low; Spanish head \"abogado de negocios\": $2.58 to $13.64, competition high. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":28.54,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"business lawyer","bid_low_en":5.34,"bid_high_en":28.54,"competition_en":"LOW","competition_index_en":1,"head_es":"abogado de negocios","bid_low_es":2.58,"bid_high_es":13.64,"competition_es":"HIGH","competition_index_es":78,"family_bid_low_median":4.7,"family_bid_high_median":26.45,"queries_with_bid":10,"head_searches":135000,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:US:business-formation","dataset":"ad-costs","level":"family","jurisdiction":"US","stateName":"United States","practice":"business-formation","family":"business-formation","familyName":"Business formation and governance","familyNameEs":"Constitución y gobierno de empresas","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"United States, Business formation and governance: English head \"small business lawyer\": top-of-page bids $4.20 to $22.64 a click, competition medium. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":22.64,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"small business lawyer","bid_low_en":4.2,"bid_high_en":22.64,"competition_en":"MEDIUM","competition_index_en":53,"family_bid_low_median":6.89,"family_bid_high_median":33.97,"queries_with_bid":4,"head_searches":2900,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:US:contract-disputes","dataset":"ad-costs","level":"family","jurisdiction":"US","stateName":"United States","practice":"contract-disputes","family":"contract-disputes","familyName":"Contract disputes","familyNameEs":"Disputas contractuales","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"United States, Contract disputes: English head \"contract lawyer\": top-of-page bids $3.85 to $20.44 a click, competition low; Spanish head \"abogado de contratos\": $2.79 to $22.17, competition medium. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":20.44,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"contract lawyer","bid_low_en":3.85,"bid_high_en":20.44,"competition_en":"LOW","competition_index_en":1,"head_es":"abogado de contratos","bid_low_es":2.79,"bid_high_es":22.17,"competition_es":"MEDIUM","competition_index_es":57,"family_bid_low_median":3.39,"family_bid_high_median":22.17,"queries_with_bid":5,"head_searches":135000,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:US:franchise","dataset":"ad-costs","level":"family","jurisdiction":"US","stateName":"United States","practice":"franchise","family":"franchise","familyName":"Franchise","familyNameEs":"Franquicias","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"United States, Franchise: English head \"franchise lawyer\": top-of-page bids $6.00 to $41.90 a click, competition low; Spanish head \"abogado de franquicias\": $7.60 to $23.89, competition high. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":41.9,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"franchise lawyer","bid_low_en":6,"bid_high_en":41.9,"competition_en":"LOW","competition_index_en":25,"head_es":"abogado de franquicias","bid_low_es":7.6,"bid_high_es":23.89,"competition_es":"HIGH","competition_index_es":67,"family_bid_low_median":6,"family_bid_high_median":41.9,"queries_with_bid":3,"head_searches":2900,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:US:antitrust","dataset":"ad-costs","level":"family","jurisdiction":"US","stateName":"United States","practice":"antitrust","family":"antitrust","familyName":"Antitrust and unfair competition","familyNameEs":"Competencia desleal y antimonopolio","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"United States, Antitrust and unfair competition: English head \"antitrust lawyer\": top-of-page bids $1.17 to $5.22 a click, competition low. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":5.22,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"antitrust lawyer","bid_low_en":1.17,"bid_high_en":5.22,"competition_en":"LOW","competition_index_en":1,"family_bid_low_median":1.17,"family_bid_high_median":5.22,"queries_with_bid":1,"head_searches":18100,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:US:insurance-claims","dataset":"ad-costs","level":"family","jurisdiction":"US","stateName":"United States","practice":"insurance-claims","family":"insurance-claims","topLevel":true,"familyName":"Insurance claim disputes and bad faith","familyNameEs":"Disputas con aseguradoras y mala fe","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"United States, Insurance claim disputes and bad faith: English head \"insurance claim lawyer\": top-of-page bids $16.98 to $96.09 a click, competition medium; Spanish head \"abogado de seguros\": $19.63 to $93.62, competition medium. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":96.09,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"insurance claim lawyer","bid_low_en":16.98,"bid_high_en":96.09,"competition_en":"MEDIUM","competition_index_en":34,"head_es":"abogado de seguros","bid_low_es":19.63,"bid_high_es":93.62,"competition_es":"MEDIUM","competition_index_es":58,"family_bid_low_median":13.76,"family_bid_high_median":77.16,"queries_with_bid":6,"head_searches":5400,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:US:civil-rights","dataset":"ad-costs","level":"family","jurisdiction":"US","stateName":"United States","practice":"civil-rights","family":"civil-rights","topLevel":true,"familyName":"Civil rights","familyNameEs":"Derechos civiles","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"United States, Civil rights: English head \"civil rights attorney\": top-of-page bids $1.83 to $8.61 a click, competition medium. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":8.61,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"civil rights attorney","bid_low_en":1.83,"bid_high_en":8.61,"competition_en":"MEDIUM","competition_index_en":49,"family_bid_low_median":1.79,"family_bid_high_median":8.3,"queries_with_bid":4,"head_searches":18100,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:US:police-misconduct","dataset":"ad-costs","level":"family","jurisdiction":"US","stateName":"United States","practice":"police-misconduct","family":"police-misconduct","familyName":"Police misconduct and excessive force","familyNameEs":"Abuso policial y uso excesivo de la fuerza","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"United States, Police misconduct and excessive force: English head \"police misconduct lawyer\": top-of-page bids $2.95 to $16.65 a click, competition low. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":16.65,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"police misconduct lawyer","bid_low_en":2.95,"bid_high_en":16.65,"competition_en":"LOW","competition_index_en":24,"family_bid_low_median":3.77,"family_bid_high_median":22.15,"queries_with_bid":2,"head_searches":880,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:US:housing-discrimination","dataset":"ad-costs","level":"family","jurisdiction":"US","stateName":"United States","practice":"housing-discrimination","family":"housing-discrimination","familyName":"Housing discrimination","familyNameEs":"Discriminación en la vivienda","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"United States, Housing discrimination: English head \"fair housing lawyer\": top-of-page bids $1.11 to $7.18 a click, competition low. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":7.18,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"fair housing lawyer","bid_low_en":1.11,"bid_high_en":7.18,"competition_en":"LOW","competition_index_en":9,"family_bid_low_median":1.34,"family_bid_high_median":6.98,"queries_with_bid":2,"head_searches":2400,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:US:disability-access","dataset":"ad-costs","level":"family","jurisdiction":"US","stateName":"United States","practice":"disability-access","family":"disability-access","familyName":"Disability access (ADA)","familyNameEs":"Accesibilidad para personas con discapacidad (ADA)","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"United States, Disability access (ADA): English head \"ada lawyer\": top-of-page bids $2.00 to $12.19 a click, competition low. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":12.19,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"ada lawyer","bid_low_en":2,"bid_high_en":12.19,"competition_en":"LOW","competition_index_en":8,"family_bid_low_median":2.4,"family_bid_high_median":13.51,"queries_with_bid":3,"head_searches":9900,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:US:landlord-tenant","dataset":"ad-costs","level":"family","jurisdiction":"US","stateName":"United States","practice":"landlord-tenant","family":"landlord-tenant","topLevel":true,"familyName":"Landlord and tenant","familyNameEs":"Arrendadores e inquilinos","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"United States, Landlord and tenant: English head \"eviction lawyer\": top-of-page bids $1.89 to $8.79 a click, competition medium; Spanish head \"abogado de desalojo\": $2.55 to $11.09, competition medium. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":8.79,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"eviction lawyer","bid_low_en":1.89,"bid_high_en":8.79,"competition_en":"MEDIUM","competition_index_en":51,"head_es":"abogado de desalojo","bid_low_es":2.55,"bid_high_es":11.09,"competition_es":"MEDIUM","competition_index_es":41,"family_bid_low_median":1.9,"family_bid_high_median":8.79,"queries_with_bid":9,"head_searches":49500,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:US:real-estate","dataset":"ad-costs","level":"family","jurisdiction":"US","stateName":"United States","practice":"real-estate","family":"real-estate","topLevel":true,"familyName":"Real estate","familyNameEs":"Bienes raíces","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"United States, Real estate: English head \"real estate lawyer\": top-of-page bids $2.25 to $10.58 a click, competition low; Spanish head \"abogado de bienes raices\": $1.65 to $9.10, competition medium. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":10.58,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"real estate lawyer","bid_low_en":2.25,"bid_high_en":10.58,"competition_en":"LOW","competition_index_en":2,"head_es":"abogado de bienes raices","bid_low_es":1.65,"bid_high_es":9.1,"competition_es":"MEDIUM","competition_index_es":47,"family_bid_low_median":2,"family_bid_high_median":9.25,"queries_with_bid":8,"head_searches":135000,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:US:foreclosure-defense","dataset":"ad-costs","level":"family","jurisdiction":"US","stateName":"United States","practice":"foreclosure-defense","family":"foreclosure-defense","familyName":"Foreclosure defense","familyNameEs":"Defensa contra ejecuciones hipotecarias","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"United States, Foreclosure defense: English head \"foreclosure attorney\": top-of-page bids $5.08 to $56.25 a click, competition medium; Spanish head \"abogado de foreclosure\": $3.31 to $37.05, competition high. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":56.25,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"foreclosure attorney","bid_low_en":5.08,"bid_high_en":56.25,"competition_en":"MEDIUM","competition_index_en":56,"head_es":"abogado de foreclosure","bid_low_es":3.31,"bid_high_es":37.05,"competition_es":"HIGH","competition_index_es":82,"family_bid_low_median":4.36,"family_bid_high_median":50.4,"queries_with_bid":4,"head_searches":5400,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:US:intellectual-property","dataset":"ad-costs","level":"family","jurisdiction":"US","stateName":"United States","practice":"intellectual-property","family":"intellectual-property","topLevel":true,"familyName":"Intellectual property","familyNameEs":"Propiedad intelectual","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"United States, Intellectual property: English head \"intellectual property lawyer\": top-of-page bids $4.71 to $20.84 a click, competition low; Spanish head \"abogado de propiedad intelectual\": $3.79 to $25.24, competition low. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":20.84,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"intellectual property lawyer","bid_low_en":4.71,"bid_high_en":20.84,"competition_en":"LOW","competition_index_en":1,"head_es":"abogado de propiedad intelectual","bid_low_es":3.79,"bid_high_es":25.24,"competition_es":"LOW","competition_index_es":29,"family_bid_low_median":4.71,"family_bid_high_median":23.54,"queries_with_bid":7,"head_searches":135000,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:US:trademark","dataset":"ad-costs","level":"family","jurisdiction":"US","stateName":"United States","practice":"trademark","family":"trademark","familyName":"Trademarks","familyNameEs":"Marcas","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"United States, Trademarks: English head \"trademark attorney\": top-of-page bids $10.47 to $36.74 a click, competition medium; Spanish head \"abogado de marcas\": $7.89 to $26.97, competition medium. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":36.74,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"trademark attorney","bid_low_en":10.47,"bid_high_en":36.74,"competition_en":"MEDIUM","competition_index_en":56,"head_es":"abogado de marcas","bid_low_es":7.89,"bid_high_es":26.97,"competition_es":"MEDIUM","competition_index_es":49,"family_bid_low_median":9.5,"family_bid_high_median":36.13,"queries_with_bid":5,"head_searches":40500,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:US:patent","dataset":"ad-costs","level":"family","jurisdiction":"US","stateName":"United States","practice":"patent","family":"patent","familyName":"Patents","familyNameEs":"Patentes","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"United States, Patents: English head \"patent attorney\": top-of-page bids $8.03 to $34.80 a click, competition low; Spanish head \"abogado de patentes\": $3.69 to $25.71, competition low. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":34.8,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"patent attorney","bid_low_en":8.03,"bid_high_en":34.8,"competition_en":"LOW","competition_index_en":2,"head_es":"abogado de patentes","bid_low_es":3.69,"bid_high_es":25.71,"competition_es":"LOW","competition_index_es":19,"family_bid_low_median":6.36,"family_bid_high_median":29.03,"queries_with_bid":5,"head_searches":40500,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:US:copyright","dataset":"ad-costs","level":"family","jurisdiction":"US","stateName":"United States","practice":"copyright","family":"copyright","familyName":"Copyright","familyNameEs":"Derechos de autor","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"United States, Copyright: English head \"copyright lawyer\": top-of-page bids $2.92 to $19.72 a click, competition low; Spanish head \"abogado de derechos de autor\": $2.79 to $15.43, competition medium. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":19.72,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"copyright lawyer","bid_low_en":2.92,"bid_high_en":19.72,"competition_en":"LOW","competition_index_en":7,"head_es":"abogado de derechos de autor","bid_low_es":2.79,"bid_high_es":15.43,"competition_es":"MEDIUM","competition_index_es":57,"family_bid_low_median":2.94,"family_bid_high_median":17.05,"queries_with_bid":4,"head_searches":8100,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:US:tax","dataset":"ad-costs","level":"family","jurisdiction":"US","stateName":"United States","practice":"tax","family":"tax","topLevel":true,"familyName":"Tax disputes and IRS problems","familyNameEs":"Disputas fiscales y problemas con el IRS","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"United States, Tax disputes and IRS problems: English head \"tax lawyer\": top-of-page bids $12.62 to $57.45 a click, competition low; Spanish head \"abogado de impuestos\": $9.46 to $33.24, competition high. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":57.45,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"tax lawyer","bid_low_en":12.62,"bid_high_en":57.45,"competition_en":"LOW","competition_index_en":3,"head_es":"abogado de impuestos","bid_low_es":9.46,"bid_high_es":33.24,"competition_es":"HIGH","competition_index_es":78,"family_bid_low_median":12.62,"family_bid_high_median":57.45,"queries_with_bid":8,"head_searches":135000,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:US:education-law","dataset":"ad-costs","level":"family","jurisdiction":"US","stateName":"United States","practice":"education-law","family":"education-law","topLevel":true,"familyName":"Education law","familyNameEs":"Derecho educativo","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"United States, Education law: English head \"education lawyer\": top-of-page bids $2.32 to $8.85 a click, competition medium; Spanish head \"abogado de educacion\": $2.11 to $8.99, competition high. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":8.85,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"education lawyer","bid_low_en":2.32,"bid_high_en":8.85,"competition_en":"MEDIUM","competition_index_en":43,"head_es":"abogado de educacion","bid_low_es":2.11,"bid_high_es":8.99,"competition_es":"HIGH","competition_index_es":84,"family_bid_low_median":2.32,"family_bid_high_median":8.92,"queries_with_bid":4,"head_searches":5400,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:US:special-education","dataset":"ad-costs","level":"family","jurisdiction":"US","stateName":"United States","practice":"special-education","family":"special-education","familyName":"Special education (IDEA)","familyNameEs":"Educación especial (IDEA)","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"United States, Special education (IDEA): English head \"special education lawyer\": top-of-page bids $1.70 to $6.82 a click, competition medium; Spanish head \"abogado de educacion especial\": $0.97 to $3.74, competition medium. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":6.82,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"special education lawyer","bid_low_en":1.7,"bid_high_en":6.82,"competition_en":"MEDIUM","competition_index_en":36,"head_es":"abogado de educacion especial","bid_low_es":0.97,"bid_high_es":3.74,"competition_es":"MEDIUM","competition_index_es":53,"family_bid_low_median":1.36,"family_bid_high_median":6.42,"queries_with_bid":4,"head_searches":2900,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:US:investor-claims","dataset":"ad-costs","level":"family","jurisdiction":"US","stateName":"United States","practice":"investor-claims","family":"investor-claims","topLevel":true,"familyName":"Securities and investor fraud","familyNameEs":"Fraude bursátil y reclamos de inversionistas","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"United States, Securities and investor fraud: English head \"securities fraud lawyer\": top-of-page bids $12.00 to $55.00 a click, competition low. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":55,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"securities fraud lawyer","bid_low_en":12,"bid_high_en":55,"competition_en":"LOW","competition_index_en":18,"family_bid_low_median":6.38,"family_bid_high_median":50.71,"queries_with_bid":4,"head_searches":1600,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:AK:personal-injury","dataset":"ad-costs","level":"family","jurisdiction":"AK","stateName":"Alaska","practice":"personal-injury","family":"personal-injury","topLevel":true,"familyName":"Personal injury","familyNameEs":"Lesiones personales","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"Alaska, Personal injury: English head \"personal injury lawyer\": top-of-page bids $19.32 to $131 a click, competition low. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":130.69,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"personal injury lawyer","bid_low_en":19.32,"bid_high_en":130.69,"competition_en":"LOW","competition_index_en":9,"family_bid_low_median":26.07,"family_bid_high_median":129.25,"queries_with_bid":2,"head_searches":260,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:AK:auto-accidents","dataset":"ad-costs","level":"family","jurisdiction":"AK","stateName":"Alaska","practice":"auto-accidents","family":"auto-accidents","familyName":"Car accidents","familyNameEs":"Accidentes de auto","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"Alaska, Car accidents: English head \"car accident lawyer near me\": top-of-page bids $84.64 to $380 a click, competition low. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":379.9,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"car accident lawyer near me","bid_low_en":84.64,"bid_high_en":379.9,"competition_en":"LOW","competition_index_en":27,"family_bid_low_median":82.21,"family_bid_high_median":354.95,"queries_with_bid":2,"head_searches":210,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:AK:maritime-injury","dataset":"ad-costs","level":"family","jurisdiction":"AK","stateName":"Alaska","practice":"maritime-injury","family":"maritime-injury","familyName":"Maritime and boating injuries","familyNameEs":"Lesiones marítimas y en embarcaciones","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"Alaska, Maritime and boating injuries: English head \"maritime lawyer\": top-of-page bids $15.23 to $125 a click, competition low. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":125,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"maritime lawyer","bid_low_en":15.23,"bid_high_en":125,"competition_en":"LOW","competition_index_en":13,"family_bid_low_median":15.23,"family_bid_high_median":125,"queries_with_bid":1,"head_searches":40,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:AK:workers-compensation","dataset":"ad-costs","level":"family","jurisdiction":"AK","stateName":"Alaska","practice":"workers-compensation","family":"workers-compensation","topLevel":true,"familyName":"Workers' compensation","familyNameEs":"Compensación laboral","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"Alaska, Workers' compensation: English head \"workers comp attorney\": top-of-page bids $4.16 to $17.44 a click, competition low. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":17.44,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"workers comp attorney","bid_low_en":4.16,"bid_high_en":17.44,"competition_en":"LOW","competition_index_en":12,"family_bid_low_median":4.61,"family_bid_high_median":18.57,"queries_with_bid":6,"head_searches":260,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:AK:employment-law","dataset":"ad-costs","level":"family","jurisdiction":"AK","stateName":"Alaska","practice":"employment-law","family":"employment-law","topLevel":true,"familyName":"Employment law","familyNameEs":"Derecho laboral","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"Alaska, Employment law: English head \"employment lawyer\": top-of-page bids $1.44 to $5.56 a click, competition low. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":5.56,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"employment lawyer","bid_low_en":1.44,"bid_high_en":5.56,"competition_en":"LOW","competition_index_en":3,"family_bid_low_median":1.14,"family_bid_high_median":5.59,"queries_with_bid":4,"head_searches":260,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:AK:wrongful-termination","dataset":"ad-costs","level":"family","jurisdiction":"AK","stateName":"Alaska","practice":"wrongful-termination","family":"wrongful-termination","familyName":"Wrongful termination and retaliation","familyNameEs":"Despido injustificado y represalias","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"Alaska, Wrongful termination and retaliation: English head \"wrongful termination lawyer\": top-of-page bids $1.16 to $11.18 a click, competition medium. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":11.18,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"wrongful termination lawyer","bid_low_en":1.16,"bid_high_en":11.18,"competition_en":"MEDIUM","competition_index_en":42,"family_bid_low_median":1.71,"family_bid_high_median":8.46,"queries_with_bid":2,"head_searches":70,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:AK:immigration","dataset":"ad-costs","level":"family","jurisdiction":"AK","stateName":"Alaska","practice":"immigration","family":"immigration","topLevel":true,"familyName":"Immigration","familyNameEs":"Inmigración","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"Alaska, Immigration: English head \"immigration lawyer\": top-of-page bids $4.01 to $14.87 a click, competition low. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":14.87,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"immigration lawyer","bid_low_en":4.01,"bid_high_en":14.87,"competition_en":"LOW","competition_index_en":4,"family_bid_low_median":4.01,"family_bid_high_median":14.87,"queries_with_bid":3,"head_searches":260,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:AK:family-law","dataset":"ad-costs","level":"family","jurisdiction":"AK","stateName":"Alaska","practice":"family-law","family":"family-law","topLevel":true,"familyName":"Family law","familyNameEs":"Derecho de familia","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"Alaska, Family law: English head \"family law attorney\": top-of-page bids $1.63 to $6.03 a click, competition low. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":6.03,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"family law attorney","bid_low_en":1.63,"bid_high_en":6.03,"competition_en":"LOW","competition_index_en":7,"family_bid_low_median":1.81,"family_bid_high_median":5.83,"queries_with_bid":4,"head_searches":390,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:AK:divorce","dataset":"ad-costs","level":"family","jurisdiction":"AK","stateName":"Alaska","practice":"divorce","family":"divorce","familyName":"Divorce","familyNameEs":"Divorcio","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"Alaska, Divorce: English head \"divorce lawyer\": top-of-page bids $1.86 to $4.00 a click, competition low. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":4,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"divorce lawyer","bid_low_en":1.86,"bid_high_en":4,"competition_en":"LOW","competition_index_en":1,"family_bid_low_median":1.91,"family_bid_high_median":4.6,"queries_with_bid":4,"head_searches":480,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:AK:child-custody","dataset":"ad-costs","level":"family","jurisdiction":"AK","stateName":"Alaska","practice":"child-custody","family":"child-custody","familyName":"Child custody","familyNameEs":"Custodia de menores","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"Alaska, Child custody: English head \"child custody lawyer\": top-of-page bids $1.79 to $9.31 a click, competition medium. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":9.31,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"child custody lawyer","bid_low_en":1.79,"bid_high_en":9.31,"competition_en":"MEDIUM","competition_index_en":60,"family_bid_low_median":1.84,"family_bid_high_median":7.12,"queries_with_bid":4,"head_searches":70,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:AK:child-support","dataset":"ad-costs","level":"family","jurisdiction":"AK","stateName":"Alaska","practice":"child-support","family":"child-support","familyName":"Child support","familyNameEs":"Manutención de menores","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"Alaska, Child support: English head \"child support lawyer\": top-of-page bids $3.45 to $12.48 a click, competition low. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":12.48,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"child support lawyer","bid_low_en":3.45,"bid_high_en":12.48,"competition_en":"LOW","competition_index_en":21,"family_bid_low_median":3.07,"family_bid_high_median":12,"queries_with_bid":2,"head_searches":90,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:AK:dui-dwi","dataset":"ad-costs","level":"family","jurisdiction":"AK","stateName":"Alaska","practice":"dui-dwi","family":"dui-dwi","familyName":"DUI and DWI","familyNameEs":"Conducir en estado de ebriedad (DUI/DWI)","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"Alaska, DUI and DWI: English head \"dui lawyer\": top-of-page bids $5.26 to $21.32 a click, competition low. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":21.32,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"dui lawyer","bid_low_en":5.26,"bid_high_en":21.32,"competition_en":"LOW","competition_index_en":2,"family_bid_low_median":4.86,"family_bid_high_median":10.8,"queries_with_bid":5,"head_searches":260,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:AK:estate-planning","dataset":"ad-costs","level":"family","jurisdiction":"AK","stateName":"Alaska","practice":"estate-planning","family":"estate-planning","topLevel":true,"familyName":"Estate planning","familyNameEs":"Planificación patrimonial","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"Alaska, Estate planning: English head \"estate planning attorney\": top-of-page bids $2.72 to $26.78 a click, competition low. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":26.78,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"estate planning attorney","bid_low_en":2.72,"bid_high_en":26.78,"competition_en":"LOW","competition_index_en":7,"family_bid_low_median":2.56,"family_bid_high_median":18.97,"queries_with_bid":4,"head_searches":590,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:AK:probate","dataset":"ad-costs","level":"family","jurisdiction":"AK","stateName":"Alaska","practice":"probate","family":"probate","familyName":"Probate and estate administration","familyNameEs":"Sucesiones y administración de herencias","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"Alaska, Probate and estate administration: English head \"probate attorney\": top-of-page bids $1.61 to $20.67 a click, competition low. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":20.67,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"probate attorney","bid_low_en":1.61,"bid_high_en":20.67,"competition_en":"LOW","competition_index_en":14,"family_bid_low_median":1.61,"family_bid_high_median":20.67,"queries_with_bid":3,"head_searches":90,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:AK:va-disability","dataset":"ad-costs","level":"family","jurisdiction":"AK","stateName":"Alaska","practice":"va-disability","family":"va-disability","topLevel":true,"familyName":"VA disability and veterans' benefits","familyNameEs":"Discapacidad y beneficios de veteranos (VA)","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"Alaska, VA disability and veterans' benefits: English head \"va disability lawyer\": top-of-page bids $7.80 to $59.99 a click, competition high. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":59.99,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"va disability lawyer","bid_low_en":7.8,"bid_high_en":59.99,"competition_en":"HIGH","competition_index_en":76,"family_bid_low_median":7.8,"family_bid_high_median":59.99,"queries_with_bid":1,"head_searches":20,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:AK:debt-collection-defense","dataset":"ad-costs","level":"family","jurisdiction":"AK","stateName":"Alaska","practice":"debt-collection-defense","family":"debt-collection-defense","familyName":"Debt collection abuse (FDCPA)","familyNameEs":"Abusos en el cobro de deudas (FDCPA)","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"Alaska, Debt collection abuse (FDCPA): English head \"debt collection lawyer\": top-of-page bids $2.60 to $12.95 a click, competition medium. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":12.95,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"debt collection lawyer","bid_low_en":2.6,"bid_high_en":12.95,"competition_en":"MEDIUM","competition_index_en":54,"family_bid_low_median":2.6,"family_bid_high_median":12.95,"queries_with_bid":1,"head_searches":10,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:AK:civil-rights","dataset":"ad-costs","level":"family","jurisdiction":"AK","stateName":"Alaska","practice":"civil-rights","family":"civil-rights","topLevel":true,"familyName":"Civil rights","familyNameEs":"Derechos civiles","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"Alaska, Civil rights: English head \"civil rights attorney\": top-of-page bids $1.93 to $11.16 a click, competition medium. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":11.16,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"civil rights attorney","bid_low_en":1.93,"bid_high_en":11.16,"competition_en":"MEDIUM","competition_index_en":48,"family_bid_low_median":2.79,"family_bid_high_median":7.93,"queries_with_bid":3,"head_searches":20,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:AK:disability-access","dataset":"ad-costs","level":"family","jurisdiction":"AK","stateName":"Alaska","practice":"disability-access","family":"disability-access","familyName":"Disability access (ADA)","familyNameEs":"Accesibilidad para personas con discapacidad (ADA)","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"Alaska, Disability access (ADA): English head \"ada lawyer\": top-of-page bids $1.78 to $3.32 a click, competition low. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":3.32,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"ada lawyer","bid_low_en":1.78,"bid_high_en":3.32,"competition_en":"LOW","competition_index_en":13,"family_bid_low_median":1.78,"family_bid_high_median":3.32,"queries_with_bid":1,"head_searches":20,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:AK:real-estate","dataset":"ad-costs","level":"family","jurisdiction":"AK","stateName":"Alaska","practice":"real-estate","family":"real-estate","topLevel":true,"familyName":"Real estate","familyNameEs":"Bienes raíces","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"Alaska, Real estate: English head \"real estate lawyer\": top-of-page bids $2.70 to $5.93 a click, competition low. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":5.93,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"real estate lawyer","bid_low_en":2.7,"bid_high_en":5.93,"competition_en":"LOW","competition_index_en":3,"family_bid_low_median":2.03,"family_bid_high_median":6.8,"queries_with_bid":4,"head_searches":210,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:AK:tax","dataset":"ad-costs","level":"family","jurisdiction":"AK","stateName":"Alaska","practice":"tax","family":"tax","topLevel":true,"familyName":"Tax disputes and IRS problems","familyNameEs":"Disputas fiscales y problemas con el IRS","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"Alaska, Tax disputes and IRS problems: English head \"tax lawyer\": top-of-page bids $15.41 to $47.30 a click, competition low. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":47.3,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"tax lawyer","bid_low_en":15.41,"bid_high_en":47.3,"competition_en":"LOW","competition_index_en":1,"family_bid_low_median":10.46,"family_bid_high_median":41.49,"queries_with_bid":4,"head_searches":210,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:AL:personal-injury","dataset":"ad-costs","level":"family","jurisdiction":"AL","stateName":"Alabama","practice":"personal-injury","family":"personal-injury","topLevel":true,"familyName":"Personal injury","familyNameEs":"Lesiones personales","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"Alabama, Personal injury: English head \"personal injury attorney near me\": top-of-page bids $93.65 to $644 a click, competition low. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":643.56,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"personal injury attorney near me","bid_low_en":93.65,"bid_high_en":643.56,"competition_en":"LOW","competition_index_en":13,"family_bid_low_median":84.56,"family_bid_high_median":547.27,"queries_with_bid":6,"head_searches":4400,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:AL:auto-accidents","dataset":"ad-costs","level":"family","jurisdiction":"AL","stateName":"Alabama","practice":"auto-accidents","family":"auto-accidents","familyName":"Car accidents","familyNameEs":"Accidentes de auto","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"Alabama, Car accidents: English head \"car accident lawyer near me\": top-of-page bids $113 to $521 a click, competition low; Spanish head \"abogado de accidentes\": $26.62 to $149, competition low. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":520.88,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"car accident lawyer near me","bid_low_en":112.55,"bid_high_en":520.88,"competition_en":"LOW","competition_index_en":11,"head_es":"abogado de accidentes","bid_low_es":26.62,"bid_high_es":148.83,"competition_es":"LOW","competition_index_es":12,"family_bid_low_median":96.33,"family_bid_high_median":497.75,"queries_with_bid":6,"head_searches":1900,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:AL:truck-accidents","dataset":"ad-costs","level":"family","jurisdiction":"AL","stateName":"Alabama","practice":"truck-accidents","family":"truck-accidents","familyName":"Truck accidents","familyNameEs":"Accidentes de camiones","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"Alabama, Truck accidents: English head \"truck accident lawyer near me\": top-of-page bids $526 to $900 a click, competition low. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":900,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"truck accident lawyer near me","bid_low_en":526.02,"bid_high_en":900,"competition_en":"LOW","competition_index_en":12,"family_bid_low_median":516.01,"family_bid_high_median":900,"queries_with_bid":4,"head_searches":880,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:AL:motorcycle-accidents","dataset":"ad-costs","level":"family","jurisdiction":"AL","stateName":"Alabama","practice":"motorcycle-accidents","family":"motorcycle-accidents","familyName":"Motorcycle accidents","familyNameEs":"Accidentes de motocicleta","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"Alabama, Motorcycle accidents: English head \"motorcycle accident lawyer near me\": top-of-page bids $57.64 to $356 a click, competition low. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":355.87,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"motorcycle accident lawyer near me","bid_low_en":57.64,"bid_high_en":355.87,"competition_en":"LOW","competition_index_en":5,"family_bid_low_median":45.94,"family_bid_high_median":254.74,"queries_with_bid":4,"head_searches":880,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:AL:premises-liability","dataset":"ad-costs","level":"family","jurisdiction":"AL","stateName":"Alabama","practice":"premises-liability","family":"premises-liability","familyName":"Premises liability (slip and fall)","familyNameEs":"Responsabilidad de propietarios (resbalones y caídas)","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"Alabama, Premises liability (slip and fall): English head \"slip and fall attorney\": top-of-page bids $52.13 to $702 a click, competition low. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":702.26,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"slip and fall attorney","bid_low_en":52.13,"bid_high_en":702.26,"competition_en":"LOW","competition_index_en":20,"family_bid_low_median":57.33,"family_bid_high_median":1000,"queries_with_bid":5,"head_searches":210,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:AL:dog-bites","dataset":"ad-costs","level":"family","jurisdiction":"AL","stateName":"Alabama","practice":"dog-bites","family":"dog-bites","familyName":"Dog bites","familyNameEs":"Mordeduras de perro","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"Alabama, Dog bites: English head \"dog bite lawyer\": top-of-page bids $36.08 to $82.58 a click, competition low. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":82.58,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"dog bite lawyer","bid_low_en":36.08,"bid_high_en":82.58,"competition_en":"LOW","competition_index_en":28,"family_bid_low_median":26.88,"family_bid_high_median":220,"queries_with_bid":3,"head_searches":140,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:AL:wrongful-death","dataset":"ad-costs","level":"family","jurisdiction":"AL","stateName":"Alabama","practice":"wrongful-death","family":"wrongful-death","familyName":"Wrongful death","familyNameEs":"Muerte por negligencia","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"Alabama, Wrongful death: English head \"wrongful death lawyer\": top-of-page bids $142 to $185 a click, competition low. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":185.25,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"wrongful death lawyer","bid_low_en":142.5,"bid_high_en":185.25,"competition_en":"LOW","competition_index_en":5,"family_bid_low_median":31.44,"family_bid_high_median":406.66,"queries_with_bid":4,"head_searches":260,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:AL:maritime-injury","dataset":"ad-costs","level":"family","jurisdiction":"AL","stateName":"Alabama","practice":"maritime-injury","family":"maritime-injury","familyName":"Maritime and boating injuries","familyNameEs":"Lesiones marítimas y en embarcaciones","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"Alabama, Maritime and boating injuries: English head \"maritime lawyer\": top-of-page bids $25.00 to $539 a click, competition low. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":538.7,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"maritime lawyer","bid_low_en":25,"bid_high_en":538.7,"competition_en":"LOW","competition_index_en":6,"family_bid_low_median":25,"family_bid_high_median":538.7,"queries_with_bid":1,"head_searches":210,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:AL:assault-defamation","dataset":"ad-costs","level":"family","jurisdiction":"AL","stateName":"Alabama","practice":"assault-defamation","family":"assault-defamation","familyName":"Assault, libel and slander","familyNameEs":"Agresión, libelo y difamación","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"Alabama, Assault, libel and slander: English head \"defamation lawyer\": top-of-page bids $1.63 to $17.60 a click, competition low. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":17.6,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"defamation lawyer","bid_low_en":1.63,"bid_high_en":17.6,"competition_en":"LOW","competition_index_en":19,"family_bid_low_median":1.34,"family_bid_high_median":5.39,"queries_with_bid":3,"head_searches":260,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:AL:medical-malpractice","dataset":"ad-costs","level":"family","jurisdiction":"AL","stateName":"Alabama","practice":"medical-malpractice","family":"medical-malpractice","topLevel":true,"familyName":"Medical malpractice","familyNameEs":"Negligencia médica","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"Alabama, Medical malpractice: English head \"medical malpractice lawyer\": top-of-page bids $3.08 to $14.96 a click, competition low. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":14.96,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"medical malpractice lawyer","bid_low_en":3.08,"bid_high_en":14.96,"competition_en":"LOW","competition_index_en":4,"family_bid_low_median":2.66,"family_bid_high_median":13.69,"queries_with_bid":6,"head_searches":1900,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:AL:nursing-home-abuse","dataset":"ad-costs","level":"family","jurisdiction":"AL","stateName":"Alabama","practice":"nursing-home-abuse","family":"nursing-home-abuse","familyName":"Nursing home abuse and neglect","familyNameEs":"Abuso y negligencia en hogares de ancianos","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"Alabama, Nursing home abuse and neglect: English head \"nursing home neglect lawyer\": top-of-page bids $24.96 to $127 a click, competition high. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":127.46,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"nursing home neglect lawyer","bid_low_en":24.96,"bid_high_en":127.46,"competition_en":"HIGH","competition_index_en":67,"family_bid_low_median":18.89,"family_bid_high_median":105.23,"queries_with_bid":2,"head_searches":40,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:AL:mass-tort","dataset":"ad-costs","level":"family","jurisdiction":"AL","stateName":"Alabama","practice":"mass-tort","family":"mass-tort","topLevel":true,"familyName":"Mass torts","familyNameEs":"Daños masivos","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"Alabama, Mass torts: English head \"class action lawyer\": top-of-page bids $4.90 to $20.73 a click, competition low. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":20.73,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"class action lawyer","bid_low_en":4.9,"bid_high_en":20.73,"competition_en":"LOW","competition_index_en":13,"family_bid_low_median":4.9,"family_bid_high_median":20.73,"queries_with_bid":2,"head_searches":170,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:AL:product-liability","dataset":"ad-costs","level":"family","jurisdiction":"AL","stateName":"Alabama","practice":"product-liability","family":"product-liability","familyName":"Product liability","familyNameEs":"Responsabilidad por productos","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"Alabama, Product liability: English head \"product liability attorney\": top-of-page bids $4.36 to $40.02 a click, competition high. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":40.02,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"product liability attorney","bid_low_en":4.36,"bid_high_en":40.02,"competition_en":"HIGH","competition_index_en":73,"family_bid_low_median":4.36,"family_bid_high_median":40.02,"queries_with_bid":1,"head_searches":40,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:AL:mesothelioma","dataset":"ad-costs","level":"family","jurisdiction":"AL","stateName":"Alabama","practice":"toxic-exposure","family":"mesothelioma","parent":"toxic-exposure","familyName":"Mesothelioma","familyNameEs":"Mesotelioma","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"Alabama, Mesothelioma: English head \"mesothelioma attorney\": top-of-page bids $66.60 to $170 a click, competition low. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":170.2,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"mesothelioma attorney","bid_low_en":66.6,"bid_high_en":170.2,"competition_en":"LOW","competition_index_en":11,"family_bid_low_median":66.6,"family_bid_high_median":170.2,"queries_with_bid":1,"head_searches":110,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:AL:workers-compensation","dataset":"ad-costs","level":"family","jurisdiction":"AL","stateName":"Alabama","practice":"workers-compensation","family":"workers-compensation","topLevel":true,"familyName":"Workers' compensation","familyNameEs":"Compensación laboral","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"Alabama, Workers' compensation: English head \"workers comp attorney\": top-of-page bids $12.62 to $191 a click, competition low. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":190.83,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"workers comp attorney","bid_low_en":12.62,"bid_high_en":190.83,"competition_en":"LOW","competition_index_en":19,"family_bid_low_median":12.93,"family_bid_high_median":190.83,"queries_with_bid":8,"head_searches":1600,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:AL:employment-law","dataset":"ad-costs","level":"family","jurisdiction":"AL","stateName":"Alabama","practice":"employment-law","family":"employment-law","topLevel":true,"familyName":"Employment law","familyNameEs":"Derecho laboral","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"Alabama, Employment law: English head \"employment lawyer\": top-of-page bids $1.44 to $7.66 a click, competition low. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":7.66,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"employment lawyer","bid_low_en":1.44,"bid_high_en":7.66,"competition_en":"LOW","competition_index_en":4,"family_bid_low_median":1.39,"family_bid_high_median":7.43,"queries_with_bid":7,"head_searches":1900,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:AL:employment-discrimination","dataset":"ad-costs","level":"family","jurisdiction":"AL","stateName":"Alabama","practice":"employment-discrimination","family":"employment-discrimination","familyName":"Workplace discrimination and harassment","familyNameEs":"Discriminación y acoso laboral","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"Alabama, Workplace discrimination and harassment: English head \"employment discrimination lawyer\": top-of-page bids $1.64 to $8.51 a click, competition low. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":8.51,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"employment discrimination lawyer","bid_low_en":1.64,"bid_high_en":8.51,"competition_en":"LOW","competition_index_en":11,"family_bid_low_median":1.64,"family_bid_high_median":7.64,"queries_with_bid":3,"head_searches":210,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:AL:wrongful-termination","dataset":"ad-costs","level":"family","jurisdiction":"AL","stateName":"Alabama","practice":"wrongful-termination","family":"wrongful-termination","familyName":"Wrongful termination and retaliation","familyNameEs":"Despido injustificado y represalias","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"Alabama, Wrongful termination and retaliation: English head \"wrongful termination lawyer\": top-of-page bids $1.53 to $8.02 a click, competition medium. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":8.02,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"wrongful termination lawyer","bid_low_en":1.53,"bid_high_en":8.02,"competition_en":"MEDIUM","competition_index_en":34,"family_bid_low_median":1.65,"family_bid_high_median":8.77,"queries_with_bid":4,"head_searches":720,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:AL:whistleblower","dataset":"ad-costs","level":"family","jurisdiction":"AL","stateName":"Alabama","practice":"whistleblower","family":"whistleblower","familyName":"Whistleblower and qui tam","familyNameEs":"Denunciantes y acciones qui tam","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"Alabama, Whistleblower and qui tam: English head \"whistleblower lawyer\": top-of-page bids $2.37 to $12.30 a click, competition low. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":12.3,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"whistleblower lawyer","bid_low_en":2.37,"bid_high_en":12.3,"competition_en":"LOW","competition_index_en":4,"family_bid_low_median":2.37,"family_bid_high_median":12.3,"queries_with_bid":2,"head_searches":90,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:AL:immigration","dataset":"ad-costs","level":"family","jurisdiction":"AL","stateName":"Alabama","practice":"immigration","family":"immigration","topLevel":true,"familyName":"Immigration","familyNameEs":"Inmigración","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"Alabama, Immigration: English head \"immigration lawyer\": top-of-page bids $5.29 to $21.56 a click, competition low; Spanish head \"abogado de inmigracion\": $7.53 to $50.00, competition medium. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":21.56,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"immigration lawyer","bid_low_en":5.29,"bid_high_en":21.56,"competition_en":"LOW","competition_index_en":6,"head_es":"abogado de inmigracion","bid_low_es":7.53,"bid_high_es":50,"competition_es":"MEDIUM","competition_index_es":65,"family_bid_low_median":5.16,"family_bid_high_median":21.56,"queries_with_bid":7,"head_searches":1900,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:AL:family-law","dataset":"ad-costs","level":"family","jurisdiction":"AL","stateName":"Alabama","practice":"family-law","family":"family-law","topLevel":true,"familyName":"Family law","familyNameEs":"Derecho de familia","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"Alabama, Family law: English head \"family law attorney\": top-of-page bids $3.68 to $19.73 a click, competition low; Spanish head \"abogado de familia\": $1.53 to $4.67, competition medium. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":19.73,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"family law attorney","bid_low_en":3.68,"bid_high_en":19.73,"competition_en":"LOW","competition_index_en":7,"head_es":"abogado de familia","bid_low_es":1.53,"bid_high_es":4.67,"competition_es":"MEDIUM","competition_index_es":60,"family_bid_low_median":1.87,"family_bid_high_median":12.39,"queries_with_bid":7,"head_searches":3600,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:AL:divorce","dataset":"ad-costs","level":"family","jurisdiction":"AL","stateName":"Alabama","practice":"divorce","family":"divorce","familyName":"Divorce","familyNameEs":"Divorcio","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"Alabama, Divorce: English head \"divorce lawyer\": top-of-page bids $2.20 to $15.55 a click, competition low; Spanish head \"abogado de divorcio\": $2.08 to $16.08, competition medium. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":15.55,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"divorce lawyer","bid_low_en":2.2,"bid_high_en":15.55,"competition_en":"LOW","competition_index_en":5,"head_es":"abogado de divorcio","bid_low_es":2.08,"bid_high_es":16.08,"competition_es":"MEDIUM","competition_index_es":53,"family_bid_low_median":2.2,"family_bid_high_median":16.08,"queries_with_bid":7,"head_searches":3600,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:AL:child-custody","dataset":"ad-costs","level":"family","jurisdiction":"AL","stateName":"Alabama","practice":"child-custody","family":"child-custody","familyName":"Child custody","familyNameEs":"Custodia de menores","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"Alabama, Child custody: English head \"child custody attorney\": top-of-page bids $2.20 to $12.00 a click, competition medium. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":12,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"child custody attorney","bid_low_en":2.2,"bid_high_en":12,"competition_en":"MEDIUM","competition_index_en":43,"family_bid_low_median":2.12,"family_bid_high_median":12,"queries_with_bid":5,"head_searches":720,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:AL:child-support","dataset":"ad-costs","level":"family","jurisdiction":"AL","stateName":"Alabama","practice":"child-support","family":"child-support","familyName":"Child support","familyNameEs":"Manutención de menores","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"Alabama, Child support: English head \"child support lawyer\": top-of-page bids $1.63 to $11.43 a click, competition medium. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":11.43,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"child support lawyer","bid_low_en":1.63,"bid_high_en":11.43,"competition_en":"MEDIUM","competition_index_en":39,"family_bid_low_median":1.65,"family_bid_high_median":11.71,"queries_with_bid":4,"head_searches":880,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:AL:adoption","dataset":"ad-costs","level":"family","jurisdiction":"AL","stateName":"Alabama","practice":"adoption","family":"adoption","familyName":"Adoption and paternity","familyNameEs":"Adopción y paternidad","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"Alabama, Adoption and paternity: English head \"adoption lawyer\": top-of-page bids $1.58 to $12.26 a click, competition low. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":12.26,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"adoption lawyer","bid_low_en":1.58,"bid_high_en":12.26,"competition_en":"LOW","competition_index_en":28,"family_bid_low_median":1.58,"family_bid_high_median":12.26,"queries_with_bid":2,"head_searches":390,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:AL:juvenile","dataset":"ad-costs","level":"family","jurisdiction":"AL","stateName":"Alabama","practice":"juvenile","family":"juvenile","familyName":"Juvenile cases","familyNameEs":"Casos de menores","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"Alabama, Juvenile cases: English head \"juvenile defense lawyer\": top-of-page bids $2.51 to $41.40 a click, competition low. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":41.4,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"juvenile defense lawyer","bid_low_en":2.51,"bid_high_en":41.4,"competition_en":"LOW","competition_index_en":31,"family_bid_low_median":2.51,"family_bid_high_median":41.4,"queries_with_bid":1,"head_searches":40,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:AL:domestic-violence","dataset":"ad-costs","level":"family","jurisdiction":"AL","stateName":"Alabama","practice":"domestic-violence","family":"domestic-violence","familyName":"Domestic violence and protective orders","familyNameEs":"Violencia doméstica y órdenes de protección","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"Alabama, Domestic violence and protective orders: English head \"domestic violence lawyer\": top-of-page bids $4.93 to $43.46 a click, competition medium. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":43.46,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"domestic violence lawyer","bid_low_en":4.93,"bid_high_en":43.46,"competition_en":"MEDIUM","competition_index_en":42,"family_bid_low_median":3.64,"family_bid_high_median":44.73,"queries_with_bid":4,"head_searches":110,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:AL:criminal-defense","dataset":"ad-costs","level":"family","jurisdiction":"AL","stateName":"Alabama","practice":"criminal-defense","family":"criminal-defense","topLevel":true,"familyName":"Criminal defense","familyNameEs":"Defensa penal","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"Alabama, Criminal defense: English head \"criminal defense lawyer\": top-of-page bids $5.64 to $86.25 a click, competition low. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":86.25,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"criminal defense lawyer","bid_low_en":5.64,"bid_high_en":86.25,"competition_en":"LOW","competition_index_en":4,"family_bid_low_median":3.8,"family_bid_high_median":76.06,"queries_with_bid":6,"head_searches":1900,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:AL:dui-dwi","dataset":"ad-costs","level":"family","jurisdiction":"AL","stateName":"Alabama","practice":"dui-dwi","family":"dui-dwi","familyName":"DUI and DWI","familyNameEs":"Conducir en estado de ebriedad (DUI/DWI)","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"Alabama, DUI and DWI: English head \"dui lawyer\": top-of-page bids $6.18 to $142 a click, competition low. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":141.76,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"dui lawyer","bid_low_en":6.18,"bid_high_en":141.76,"competition_en":"LOW","competition_index_en":4,"family_bid_low_median":7.88,"family_bid_high_median":86,"queries_with_bid":5,"head_searches":1900,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:AL:drug-crimes","dataset":"ad-costs","level":"family","jurisdiction":"AL","stateName":"Alabama","practice":"drug-crimes","family":"drug-crimes","familyName":"Drug charges","familyNameEs":"Delitos de drogas","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"Alabama, Drug charges: English head \"drug charges lawyer\": top-of-page bids $27.00 to $68.34 a click, competition medium. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":68.34,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"drug charges lawyer","bid_low_en":27,"bid_high_en":68.34,"competition_en":"MEDIUM","competition_index_en":54,"family_bid_low_median":14.96,"family_bid_high_median":55.12,"queries_with_bid":2,"head_searches":20,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:AL:white-collar","dataset":"ad-costs","level":"family","jurisdiction":"AL","stateName":"Alabama","practice":"white-collar","family":"white-collar","familyName":"White-collar and fraud charges","familyNameEs":"Delitos de cuello blanco y fraude","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"Alabama, White-collar and fraud charges: English head \"federal criminal defense lawyer\": top-of-page bids $13.31 to $105 a click, competition medium. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":105,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"federal criminal defense lawyer","bid_low_en":13.31,"bid_high_en":105,"competition_en":"MEDIUM","competition_index_en":46,"family_bid_low_median":13.31,"family_bid_high_median":105,"queries_with_bid":1,"head_searches":50,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:AL:chapter-7","dataset":"ad-costs","level":"family","jurisdiction":"AL","stateName":"Alabama","practice":"consumer-bankruptcy","family":"chapter-7","parent":"consumer-bankruptcy","familyName":"Chapter 7 bankruptcy","familyNameEs":"Bancarrota del capítulo 7","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"Alabama, Chapter 7 bankruptcy: English head \"chapter 7 lawyer\": top-of-page bids $7.43 to $40.00 a click, competition medium. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":40,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"chapter 7 lawyer","bid_low_en":7.43,"bid_high_en":40,"competition_en":"MEDIUM","competition_index_en":59,"family_bid_low_median":9.43,"family_bid_high_median":43.86,"queries_with_bid":2,"head_searches":10,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:AL:chapter-13","dataset":"ad-costs","level":"family","jurisdiction":"AL","stateName":"Alabama","practice":"consumer-bankruptcy","family":"chapter-13","parent":"consumer-bankruptcy","familyName":"Chapter 13 bankruptcy","familyNameEs":"Bancarrota del capítulo 13","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"Alabama, Chapter 13 bankruptcy: English head \"chapter 13 attorney\": top-of-page bids $8.97 to $28.91 a click, competition high. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":28.91,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"chapter 13 attorney","bid_low_en":8.97,"bid_high_en":28.91,"competition_en":"HIGH","competition_index_en":69,"family_bid_low_median":8.77,"family_bid_high_median":43.44,"queries_with_bid":2,"head_searches":70,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:AL:estate-planning","dataset":"ad-costs","level":"family","jurisdiction":"AL","stateName":"Alabama","practice":"estate-planning","family":"estate-planning","topLevel":true,"familyName":"Estate planning","familyNameEs":"Planificación patrimonial","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"Alabama, Estate planning: English head \"estate planning attorney\": top-of-page bids $1.81 to $8.73 a click, competition low. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":8.73,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"estate planning attorney","bid_low_en":1.81,"bid_high_en":8.73,"competition_en":"LOW","competition_index_en":7,"family_bid_low_median":1.57,"family_bid_high_median":10.41,"queries_with_bid":8,"head_searches":3600,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:AL:probate","dataset":"ad-costs","level":"family","jurisdiction":"AL","stateName":"Alabama","practice":"probate","family":"probate","familyName":"Probate and estate administration","familyNameEs":"Sucesiones y administración de herencias","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"Alabama, Probate and estate administration: English head \"probate attorney\": top-of-page bids $2.12 to $13.36 a click, competition low. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":13.36,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"probate attorney","bid_low_en":2.12,"bid_high_en":13.36,"competition_en":"LOW","competition_index_en":15,"family_bid_low_median":2.13,"family_bid_high_median":11.85,"queries_with_bid":4,"head_searches":1000,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:AL:guardianship","dataset":"ad-costs","level":"family","jurisdiction":"AL","stateName":"Alabama","practice":"guardianship","family":"guardianship","familyName":"Guardianship and conservatorship","familyNameEs":"Tutela y curatela","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"Alabama, Guardianship and conservatorship: English head \"guardianship attorney\": top-of-page bids $1.77 to $6.22 a click, competition low. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":6.22,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"guardianship attorney","bid_low_en":1.77,"bid_high_en":6.22,"competition_en":"LOW","competition_index_en":29,"family_bid_low_median":1.77,"family_bid_high_median":6.22,"queries_with_bid":1,"head_searches":140,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:AL:elder-law","dataset":"ad-costs","level":"family","jurisdiction":"AL","stateName":"Alabama","practice":"elder-law","family":"elder-law","familyName":"Elder law and long-term care planning","familyNameEs":"Derecho de personas mayores y planificación de cuidados","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"Alabama, Elder law and long-term care planning: English head \"elder law lawyer near me\": top-of-page bids $1.86 to $6.67 a click, competition low. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":6.67,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"elder law lawyer near me","bid_low_en":1.86,"bid_high_en":6.67,"competition_en":"LOW","competition_index_en":31,"family_bid_low_median":1.39,"family_bid_high_median":6.67,"queries_with_bid":4,"head_searches":480,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:AL:ssdi","dataset":"ad-costs","level":"family","jurisdiction":"AL","stateName":"Alabama","practice":"ssdi","family":"ssdi","topLevel":true,"familyName":"Social Security disability (SSDI and SSI)","familyNameEs":"Discapacidad del Seguro Social (SSDI y SSI)","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"Alabama, Social Security disability (SSDI and SSI): English head \"ssdi attorney\": top-of-page bids $8.44 to $34.08 a click, competition low. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":34.08,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"ssdi attorney","bid_low_en":8.44,"bid_high_en":34.08,"competition_en":"LOW","competition_index_en":4,"family_bid_low_median":9.39,"family_bid_high_median":51.94,"queries_with_bid":5,"head_searches":720,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:AL:va-disability","dataset":"ad-costs","level":"family","jurisdiction":"AL","stateName":"Alabama","practice":"va-disability","family":"va-disability","topLevel":true,"familyName":"VA disability and veterans' benefits","familyNameEs":"Discapacidad y beneficios de veteranos (VA)","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"Alabama, VA disability and veterans' benefits: English head \"va disability lawyer\": top-of-page bids $5.29 to $51.40 a click, competition medium. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":51.4,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"va disability lawyer","bid_low_en":5.29,"bid_high_en":51.4,"competition_en":"MEDIUM","competition_index_en":35,"family_bid_low_median":9.06,"family_bid_high_median":96.67,"queries_with_bid":3,"head_searches":140,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:AL:lemon-law","dataset":"ad-costs","level":"family","jurisdiction":"AL","stateName":"Alabama","practice":"lemon-law","family":"lemon-law","topLevel":true,"familyName":"Lemon law and auto fraud","familyNameEs":"Ley limón y fraude automotriz","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"Alabama, Lemon law and auto fraud: English head \"lemon law lawyer\": top-of-page bids $4.16 to $29.79 a click, competition medium. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":29.79,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"lemon law lawyer","bid_low_en":4.16,"bid_high_en":29.79,"competition_en":"MEDIUM","competition_index_en":48,"family_bid_low_median":4.37,"family_bid_high_median":24.41,"queries_with_bid":4,"head_searches":210,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:AL:consumer-protection","dataset":"ad-costs","level":"family","jurisdiction":"AL","stateName":"Alabama","practice":"consumer-protection","family":"consumer-protection","topLevel":true,"familyName":"Consumer protection","familyNameEs":"Protección al consumidor","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"Alabama, Consumer protection: English head \"consumer protection lawyer\": top-of-page bids $1.59 to $7.24 a click, competition medium. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":7.24,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"consumer protection lawyer","bid_low_en":1.59,"bid_high_en":7.24,"competition_en":"MEDIUM","competition_index_en":49,"family_bid_low_median":1.94,"family_bid_high_median":12.56,"queries_with_bid":4,"head_searches":170,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:AL:debt-collection-defense","dataset":"ad-costs","level":"family","jurisdiction":"AL","stateName":"Alabama","practice":"debt-collection-defense","family":"debt-collection-defense","familyName":"Debt collection abuse (FDCPA)","familyNameEs":"Abusos en el cobro de deudas (FDCPA)","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"Alabama, Debt collection abuse (FDCPA): English head \"debt collection lawyer\": top-of-page bids $3.60 to $25.30 a click, competition medium. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":25.3,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"debt collection lawyer","bid_low_en":3.6,"bid_high_en":25.3,"competition_en":"MEDIUM","competition_index_en":47,"family_bid_low_median":1.81,"family_bid_high_median":15.86,"queries_with_bid":2,"head_searches":140,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:AL:consumer-fraud","dataset":"ad-costs","level":"family","jurisdiction":"AL","stateName":"Alabama","practice":"consumer-fraud","family":"consumer-fraud","familyName":"Consumer fraud and scams","familyNameEs":"Fraude al consumidor y estafas","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"Alabama, Consumer fraud and scams: English head \"fraud attorney\": top-of-page bids $6.69 to $47.00 a click, competition medium. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":47,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"fraud attorney","bid_low_en":6.69,"bid_high_en":47,"competition_en":"MEDIUM","competition_index_en":40,"family_bid_low_median":4,"family_bid_high_median":27.75,"queries_with_bid":2,"head_searches":40,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:AL:business-law","dataset":"ad-costs","level":"family","jurisdiction":"AL","stateName":"Alabama","practice":"business-law","family":"business-law","topLevel":true,"familyName":"Business and commercial law","familyNameEs":"Derecho empresarial y comercial","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"Alabama, Business and commercial law: English head \"business lawyer\": top-of-page bids $2.86 to $20.77 a click, competition low. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":20.77,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"business lawyer","bid_low_en":2.86,"bid_high_en":20.77,"competition_en":"LOW","competition_index_en":0,"family_bid_low_median":5.58,"family_bid_high_median":27.89,"queries_with_bid":6,"head_searches":1600,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:AL:business-formation","dataset":"ad-costs","level":"family","jurisdiction":"AL","stateName":"Alabama","practice":"business-formation","family":"business-formation","familyName":"Business formation and governance","familyNameEs":"Constitución y gobierno de empresas","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"Alabama, Business formation and governance: English head \"small business lawyer\": top-of-page bids $3.60 to $18.89 a click, competition medium. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":18.89,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"small business lawyer","bid_low_en":3.6,"bid_high_en":18.89,"competition_en":"MEDIUM","competition_index_en":43,"family_bid_low_median":5.11,"family_bid_high_median":21.08,"queries_with_bid":2,"head_searches":30,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:AL:contract-disputes","dataset":"ad-costs","level":"family","jurisdiction":"AL","stateName":"Alabama","practice":"contract-disputes","family":"contract-disputes","familyName":"Contract disputes","familyNameEs":"Disputas contractuales","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"Alabama, Contract disputes: English head \"contract lawyer\": top-of-page bids $1.89 to $22.30 a click, competition low. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":22.3,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"contract lawyer","bid_low_en":1.89,"bid_high_en":22.3,"competition_en":"LOW","competition_index_en":0,"family_bid_low_median":2.87,"family_bid_high_median":23.37,"queries_with_bid":2,"head_searches":1600,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:AL:insurance-claims","dataset":"ad-costs","level":"family","jurisdiction":"AL","stateName":"Alabama","practice":"insurance-claims","family":"insurance-claims","topLevel":true,"familyName":"Insurance claim disputes and bad faith","familyNameEs":"Disputas con aseguradoras y mala fe","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"Alabama, Insurance claim disputes and bad faith: English head \"insurance claim lawyer\": top-of-page bids $14.18 to $55.28 a click, competition low. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":55.28,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"insurance claim lawyer","bid_low_en":14.18,"bid_high_en":55.28,"competition_en":"LOW","competition_index_en":16,"family_bid_low_median":8.46,"family_bid_high_median":41.34,"queries_with_bid":4,"head_searches":90,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:AL:civil-rights","dataset":"ad-costs","level":"family","jurisdiction":"AL","stateName":"Alabama","practice":"civil-rights","family":"civil-rights","topLevel":true,"familyName":"Civil rights","familyNameEs":"Derechos civiles","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"Alabama, Civil rights: English head \"civil rights attorney\": top-of-page bids $1.51 to $4.70 a click, competition medium. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":4.7,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"civil rights attorney","bid_low_en":1.51,"bid_high_en":4.7,"competition_en":"MEDIUM","competition_index_en":41,"family_bid_low_median":1.46,"family_bid_high_median":5.26,"queries_with_bid":4,"head_searches":320,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:AL:disability-access","dataset":"ad-costs","level":"family","jurisdiction":"AL","stateName":"Alabama","practice":"disability-access","family":"disability-access","familyName":"Disability access (ADA)","familyNameEs":"Accesibilidad para personas con discapacidad (ADA)","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"Alabama, Disability access (ADA): English head \"ada lawyer\": top-of-page bids $1.93 to $7.88 a click, competition low. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":7.88,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"ada lawyer","bid_low_en":1.93,"bid_high_en":7.88,"competition_en":"LOW","competition_index_en":4,"family_bid_low_median":1.93,"family_bid_high_median":8.95,"queries_with_bid":3,"head_searches":140,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:AL:landlord-tenant","dataset":"ad-costs","level":"family","jurisdiction":"AL","stateName":"Alabama","practice":"landlord-tenant","family":"landlord-tenant","topLevel":true,"familyName":"Landlord and tenant","familyNameEs":"Arrendadores e inquilinos","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"Alabama, Landlord and tenant: English head \"eviction lawyer\": top-of-page bids $1.48 to $8.53 a click, competition medium. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":8.53,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"eviction lawyer","bid_low_en":1.48,"bid_high_en":8.53,"competition_en":"MEDIUM","competition_index_en":43,"family_bid_low_median":1.53,"family_bid_high_median":8.88,"queries_with_bid":6,"head_searches":720,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:AL:real-estate","dataset":"ad-costs","level":"family","jurisdiction":"AL","stateName":"Alabama","practice":"real-estate","family":"real-estate","topLevel":true,"familyName":"Real estate","familyNameEs":"Bienes raíces","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"Alabama, Real estate: English head \"real estate lawyer\": top-of-page bids $1.76 to $7.97 a click, competition low. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":7.97,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"real estate lawyer","bid_low_en":1.76,"bid_high_en":7.97,"competition_en":"LOW","competition_index_en":1,"family_bid_low_median":1.68,"family_bid_high_median":7.26,"queries_with_bid":5,"head_searches":1900,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:AL:foreclosure-defense","dataset":"ad-costs","level":"family","jurisdiction":"AL","stateName":"Alabama","practice":"foreclosure-defense","family":"foreclosure-defense","familyName":"Foreclosure defense","familyNameEs":"Defensa contra ejecuciones hipotecarias","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"Alabama, Foreclosure defense: English head \"foreclosure attorney\": top-of-page bids $2.71 to $14.68 a click, competition medium. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":14.68,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"foreclosure attorney","bid_low_en":2.71,"bid_high_en":14.68,"competition_en":"MEDIUM","competition_index_en":57,"family_bid_low_median":2.75,"family_bid_high_median":13.71,"queries_with_bid":2,"head_searches":90,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:AL:intellectual-property","dataset":"ad-costs","level":"family","jurisdiction":"AL","stateName":"Alabama","practice":"intellectual-property","family":"intellectual-property","topLevel":true,"familyName":"Intellectual property","familyNameEs":"Propiedad intelectual","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"Alabama, Intellectual property: English head \"intellectual property lawyer\": top-of-page bids $3.75 to $25.21 a click, competition low. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":25.21,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"intellectual property lawyer","bid_low_en":3.75,"bid_high_en":25.21,"competition_en":"LOW","competition_index_en":0,"family_bid_low_median":4.02,"family_bid_high_median":16.29,"queries_with_bid":6,"head_searches":1600,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:AL:trademark","dataset":"ad-costs","level":"family","jurisdiction":"AL","stateName":"Alabama","practice":"trademark","family":"trademark","familyName":"Trademarks","familyNameEs":"Marcas","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"Alabama, Trademarks: English head \"trademark attorney\": top-of-page bids $9.07 to $28.46 a click, competition medium. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":28.46,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"trademark attorney","bid_low_en":9.07,"bid_high_en":28.46,"competition_en":"MEDIUM","competition_index_en":38,"family_bid_low_median":10.91,"family_bid_high_median":30.6,"queries_with_bid":4,"head_searches":480,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:AL:patent","dataset":"ad-costs","level":"family","jurisdiction":"AL","stateName":"Alabama","practice":"patent","family":"patent","familyName":"Patents","familyNameEs":"Patentes","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"Alabama, Patents: English head \"patent attorney\": top-of-page bids $5.64 to $21.97 a click, competition low. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":21.97,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"patent attorney","bid_low_en":5.64,"bid_high_en":21.97,"competition_en":"LOW","competition_index_en":3,"family_bid_low_median":5.04,"family_bid_high_median":22.06,"queries_with_bid":4,"head_searches":480,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:AL:copyright","dataset":"ad-costs","level":"family","jurisdiction":"AL","stateName":"Alabama","practice":"copyright","family":"copyright","familyName":"Copyright","familyNameEs":"Derechos de autor","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"Alabama, Copyright: English head \"copyright lawyer\": top-of-page bids $1.32 to $4.13 a click, competition low. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":4.13,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"copyright lawyer","bid_low_en":1.32,"bid_high_en":4.13,"competition_en":"LOW","competition_index_en":4,"family_bid_low_median":1.32,"family_bid_high_median":4.13,"queries_with_bid":1,"head_searches":110,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:AL:tax","dataset":"ad-costs","level":"family","jurisdiction":"AL","stateName":"Alabama","practice":"tax","family":"tax","topLevel":true,"familyName":"Tax disputes and IRS problems","familyNameEs":"Disputas fiscales y problemas con el IRS","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"Alabama, Tax disputes and IRS problems: English head \"tax lawyer\": top-of-page bids $12.89 to $48.95 a click, competition low. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":48.95,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"tax lawyer","bid_low_en":12.89,"bid_high_en":48.95,"competition_en":"LOW","competition_index_en":2,"family_bid_low_median":11.51,"family_bid_high_median":48.95,"queries_with_bid":6,"head_searches":1600,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:AL:education-law","dataset":"ad-costs","level":"family","jurisdiction":"AL","stateName":"Alabama","practice":"education-law","family":"education-law","topLevel":true,"familyName":"Education law","familyNameEs":"Derecho educativo","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"Alabama, Education law: English head \"education lawyer\": top-of-page bids $2.03 to $5.99 a click, competition low. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":5.99,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"education lawyer","bid_low_en":2.03,"bid_high_en":5.99,"competition_en":"LOW","competition_index_en":27,"family_bid_low_median":2.03,"family_bid_high_median":5.99,"queries_with_bid":3,"head_searches":50,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:AL:special-education","dataset":"ad-costs","level":"family","jurisdiction":"AL","stateName":"Alabama","practice":"special-education","family":"special-education","familyName":"Special education (IDEA)","familyNameEs":"Educación especial (IDEA)","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"Alabama, Special education (IDEA): English head \"special education lawyer\": top-of-page bids $1.13 to $3.17 a click, competition medium. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":3.17,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"special education lawyer","bid_low_en":1.13,"bid_high_en":3.17,"competition_en":"MEDIUM","competition_index_en":36,"family_bid_low_median":1.13,"family_bid_high_median":3.17,"queries_with_bid":3,"head_searches":30,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:AL:investor-claims","dataset":"ad-costs","level":"family","jurisdiction":"AL","stateName":"Alabama","practice":"investor-claims","family":"investor-claims","topLevel":true,"familyName":"Securities and investor fraud","familyNameEs":"Fraude bursátil y reclamos de inversionistas","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"Alabama, Securities and investor fraud: English head \"securities fraud lawyer\": top-of-page bids $12.19 to $65.00 a click, competition medium. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":65,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"securities fraud lawyer","bid_low_en":12.19,"bid_high_en":65,"competition_en":"MEDIUM","competition_index_en":38,"family_bid_low_median":5.05,"family_bid_high_median":16.87,"queries_with_bid":3,"head_searches":20,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:AR:personal-injury","dataset":"ad-costs","level":"family","jurisdiction":"AR","stateName":"Arkansas","practice":"personal-injury","family":"personal-injury","topLevel":true,"familyName":"Personal injury","familyNameEs":"Lesiones personales","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"Arkansas, Personal injury: English head \"personal injury attorney near me\": top-of-page bids $36.03 to $188 a click, competition low. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":188.05,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"personal injury attorney near me","bid_low_en":36.03,"bid_high_en":188.05,"competition_en":"LOW","competition_index_en":10,"family_bid_low_median":36.59,"family_bid_high_median":177.06,"queries_with_bid":5,"head_searches":1900,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:AR:auto-accidents","dataset":"ad-costs","level":"family","jurisdiction":"AR","stateName":"Arkansas","practice":"auto-accidents","family":"auto-accidents","familyName":"Car accidents","familyNameEs":"Accidentes de auto","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"Arkansas, Car accidents: English head \"car accident attorney near me\": top-of-page bids $84.54 to $246 a click, competition low. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":246.15,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"car accident attorney near me","bid_low_en":84.54,"bid_high_en":246.15,"competition_en":"LOW","competition_index_en":19,"family_bid_low_median":84.54,"family_bid_high_median":227.68,"queries_with_bid":5,"head_searches":1000,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:AR:maritime-injury","dataset":"ad-costs","level":"family","jurisdiction":"AR","stateName":"Arkansas","practice":"maritime-injury","family":"maritime-injury","familyName":"Maritime and boating injuries","familyNameEs":"Lesiones marítimas y en embarcaciones","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"Arkansas, Maritime and boating injuries: English head \"maritime lawyer\": top-of-page bids $30.00 to $1,000 a click, competition low. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":1000,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"maritime lawyer","bid_low_en":30,"bid_high_en":1000,"competition_en":"LOW","competition_index_en":5,"family_bid_low_median":30,"family_bid_high_median":1000,"queries_with_bid":1,"head_searches":110,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:AR:assault-defamation","dataset":"ad-costs","level":"family","jurisdiction":"AR","stateName":"Arkansas","practice":"assault-defamation","family":"assault-defamation","familyName":"Assault, libel and slander","familyNameEs":"Agresión, libelo y difamación","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"Arkansas, Assault, libel and slander: English head \"defamation lawyer\": top-of-page bids $1.87 to $5.19 a click, competition low. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":5.19,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"defamation lawyer","bid_low_en":1.87,"bid_high_en":5.19,"competition_en":"LOW","competition_index_en":25,"family_bid_low_median":1.31,"family_bid_high_median":4.62,"queries_with_bid":3,"head_searches":110,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:AR:medical-malpractice","dataset":"ad-costs","level":"family","jurisdiction":"AR","stateName":"Arkansas","practice":"medical-malpractice","family":"medical-malpractice","topLevel":true,"familyName":"Medical malpractice","familyNameEs":"Negligencia médica","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"Arkansas, Medical malpractice: English head \"medical malpractice lawyer\": top-of-page bids $1.79 to $8.44 a click, competition low. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":8.44,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"medical malpractice lawyer","bid_low_en":1.79,"bid_high_en":8.44,"competition_en":"LOW","competition_index_en":3,"family_bid_low_median":1.73,"family_bid_high_median":7.18,"queries_with_bid":6,"head_searches":1000,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:AR:mass-tort","dataset":"ad-costs","level":"family","jurisdiction":"AR","stateName":"Arkansas","practice":"mass-tort","family":"mass-tort","topLevel":true,"familyName":"Mass torts","familyNameEs":"Daños masivos","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"Arkansas, Mass torts: English head \"class action lawyer\": top-of-page bids $4.46 to $15.09 a click, competition low. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":15.09,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"class action lawyer","bid_low_en":4.46,"bid_high_en":15.09,"competition_en":"LOW","competition_index_en":23,"family_bid_low_median":4.46,"family_bid_high_median":15.09,"queries_with_bid":2,"head_searches":70,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:AR:mesothelioma","dataset":"ad-costs","level":"family","jurisdiction":"AR","stateName":"Arkansas","practice":"toxic-exposure","family":"mesothelioma","parent":"toxic-exposure","familyName":"Mesothelioma","familyNameEs":"Mesotelioma","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"Arkansas, Mesothelioma: English head \"mesothelioma attorney\": top-of-page bids $131 to $278 a click, competition low. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":278.01,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"mesothelioma attorney","bid_low_en":130.78,"bid_high_en":278.01,"competition_en":"LOW","competition_index_en":15,"family_bid_low_median":130.78,"family_bid_high_median":278.01,"queries_with_bid":1,"head_searches":90,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:AR:workers-compensation","dataset":"ad-costs","level":"family","jurisdiction":"AR","stateName":"Arkansas","practice":"workers-compensation","family":"workers-compensation","topLevel":true,"familyName":"Workers' compensation","familyNameEs":"Compensación laboral","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"Arkansas, Workers' compensation: English head \"workers comp attorney\": top-of-page bids $4.20 to $25.94 a click, competition low; Spanish head \"abogado de compensacion laboral\": $2.05 to $11.36, competition high. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":25.94,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"workers comp attorney","bid_low_en":4.2,"bid_high_en":25.94,"competition_en":"LOW","competition_index_en":21,"head_es":"abogado de compensacion laboral","bid_low_es":2.05,"bid_high_es":11.36,"competition_es":"HIGH","competition_index_es":86,"family_bid_low_median":5.03,"family_bid_high_median":25.94,"queries_with_bid":9,"head_searches":880,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:AR:employment-law","dataset":"ad-costs","level":"family","jurisdiction":"AR","stateName":"Arkansas","practice":"employment-law","family":"employment-law","topLevel":true,"familyName":"Employment law","familyNameEs":"Derecho laboral","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"Arkansas, Employment law: English head \"employment lawyer\": top-of-page bids $1.57 to $6.61 a click, competition low. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":6.61,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"employment lawyer","bid_low_en":1.57,"bid_high_en":6.61,"competition_en":"LOW","competition_index_en":4,"family_bid_low_median":1.57,"family_bid_high_median":6.61,"queries_with_bid":7,"head_searches":1000,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:AR:employment-discrimination","dataset":"ad-costs","level":"family","jurisdiction":"AR","stateName":"Arkansas","practice":"employment-discrimination","family":"employment-discrimination","familyName":"Workplace discrimination and harassment","familyNameEs":"Discriminación y acoso laboral","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"Arkansas, Workplace discrimination and harassment: English head \"employment discrimination lawyer\": top-of-page bids $1.22 to $9.18 a click, competition low. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":9.18,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"employment discrimination lawyer","bid_low_en":1.22,"bid_high_en":9.18,"competition_en":"LOW","competition_index_en":33,"family_bid_low_median":1.22,"family_bid_high_median":9.18,"queries_with_bid":3,"head_searches":90,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:AR:wrongful-termination","dataset":"ad-costs","level":"family","jurisdiction":"AR","stateName":"Arkansas","practice":"wrongful-termination","family":"wrongful-termination","familyName":"Wrongful termination and retaliation","familyNameEs":"Despido injustificado y represalias","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"Arkansas, Wrongful termination and retaliation: English head \"wrongful termination lawyer\": top-of-page bids $1.19 to $6.64 a click, competition medium. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":6.64,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"wrongful termination lawyer","bid_low_en":1.19,"bid_high_en":6.64,"competition_en":"MEDIUM","competition_index_en":48,"family_bid_low_median":1.23,"family_bid_high_median":5.58,"queries_with_bid":4,"head_searches":320,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:AR:whistleblower","dataset":"ad-costs","level":"family","jurisdiction":"AR","stateName":"Arkansas","practice":"whistleblower","family":"whistleblower","familyName":"Whistleblower and qui tam","familyNameEs":"Denunciantes y acciones qui tam","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"Arkansas, Whistleblower and qui tam: English head \"whistleblower lawyer\": top-of-page bids $3.38 to $9.10 a click, competition low. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":9.1,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"whistleblower lawyer","bid_low_en":3.38,"bid_high_en":9.1,"competition_en":"LOW","competition_index_en":24,"family_bid_low_median":3.38,"family_bid_high_median":9.1,"queries_with_bid":2,"head_searches":30,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:AR:immigration","dataset":"ad-costs","level":"family","jurisdiction":"AR","stateName":"Arkansas","practice":"immigration","family":"immigration","topLevel":true,"familyName":"Immigration","familyNameEs":"Inmigración","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"Arkansas, Immigration: English head \"immigration lawyer\": top-of-page bids $4.47 to $11.93 a click, competition low; Spanish head \"abogado de inmigracion\": $5.62 to $50.00, competition high. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":11.93,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"immigration lawyer","bid_low_en":4.47,"bid_high_en":11.93,"competition_en":"LOW","competition_index_en":10,"head_es":"abogado de inmigracion","bid_low_es":5.62,"bid_high_es":50,"competition_es":"HIGH","competition_index_es":78,"family_bid_low_median":5.05,"family_bid_high_median":20.02,"queries_with_bid":6,"head_searches":1000,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:AR:family-law","dataset":"ad-costs","level":"family","jurisdiction":"AR","stateName":"Arkansas","practice":"family-law","family":"family-law","topLevel":true,"familyName":"Family law","familyNameEs":"Derecho de familia","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"Arkansas, Family law: English head \"family law attorney\": top-of-page bids $2.20 to $8.09 a click, competition low; Spanish head \"abogado de familia\": $1.66 to $4.76, competition medium. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":8.09,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"family law attorney","bid_low_en":2.2,"bid_high_en":8.09,"competition_en":"LOW","competition_index_en":11,"head_es":"abogado de familia","bid_low_es":1.66,"bid_high_es":4.76,"competition_es":"MEDIUM","competition_index_es":38,"family_bid_low_median":2.11,"family_bid_high_median":7.91,"queries_with_bid":9,"head_searches":1900,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:AR:divorce","dataset":"ad-costs","level":"family","jurisdiction":"AR","stateName":"Arkansas","practice":"divorce","family":"divorce","familyName":"Divorce","familyNameEs":"Divorcio","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"Arkansas, Divorce: English head \"divorce lawyer\": top-of-page bids $2.43 to $8.53 a click, competition low; Spanish head \"abogado de divorcios cerca de mi\": $1.61 to $5.11, competition high. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":8.53,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"divorce lawyer","bid_low_en":2.43,"bid_high_en":8.53,"competition_en":"LOW","competition_index_en":8,"head_es":"abogado de divorcios cerca de mi","bid_low_es":1.61,"bid_high_es":5.11,"competition_es":"HIGH","competition_index_es":67,"family_bid_low_median":2.19,"family_bid_high_median":8.33,"queries_with_bid":8,"head_searches":1900,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:AR:child-custody","dataset":"ad-costs","level":"family","jurisdiction":"AR","stateName":"Arkansas","practice":"child-custody","family":"child-custody","familyName":"Child custody","familyNameEs":"Custodia de menores","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"Arkansas, Child custody: English head \"child custody attorney near me\": top-of-page bids $1.93 to $8.23 a click, competition medium. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":8.23,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"child custody attorney near me","bid_low_en":1.93,"bid_high_en":8.23,"competition_en":"MEDIUM","competition_index_en":62,"family_bid_low_median":2.34,"family_bid_high_median":7.5,"queries_with_bid":5,"head_searches":590,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:AR:child-support","dataset":"ad-costs","level":"family","jurisdiction":"AR","stateName":"Arkansas","practice":"child-support","family":"child-support","familyName":"Child support","familyNameEs":"Manutención de menores","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"Arkansas, Child support: English head \"child support lawyer\": top-of-page bids $1.87 to $6.96 a click, competition medium. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":6.96,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"child support lawyer","bid_low_en":1.87,"bid_high_en":6.96,"competition_en":"MEDIUM","competition_index_en":43,"family_bid_low_median":1.64,"family_bid_high_median":5.33,"queries_with_bid":4,"head_searches":590,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:AR:adoption","dataset":"ad-costs","level":"family","jurisdiction":"AR","stateName":"Arkansas","practice":"adoption","family":"adoption","familyName":"Adoption and paternity","familyNameEs":"Adopción y paternidad","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"Arkansas, Adoption and paternity: English head \"adoption lawyer\": top-of-page bids $1.40 to $5.67 a click, competition low. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":5.67,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"adoption lawyer","bid_low_en":1.4,"bid_high_en":5.67,"competition_en":"LOW","competition_index_en":23,"family_bid_low_median":1.4,"family_bid_high_median":5.67,"queries_with_bid":2,"head_searches":210,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:AR:criminal-defense","dataset":"ad-costs","level":"family","jurisdiction":"AR","stateName":"Arkansas","practice":"criminal-defense","family":"criminal-defense","topLevel":true,"familyName":"Criminal defense","familyNameEs":"Defensa penal","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"Arkansas, Criminal defense: English head \"criminal defense lawyer\": top-of-page bids $4.89 to $86.25 a click, competition low; Spanish head \"abogado penal\": $7.34 to $13.21, competition low. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":86.25,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"criminal defense lawyer","bid_low_en":4.89,"bid_high_en":86.25,"competition_en":"LOW","competition_index_en":4,"head_es":"abogado penal","bid_low_es":7.34,"bid_high_es":13.21,"competition_es":"LOW","competition_index_es":28,"family_bid_low_median":2.71,"family_bid_high_median":75,"queries_with_bid":7,"head_searches":1000,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:AR:dui-dwi","dataset":"ad-costs","level":"family","jurisdiction":"AR","stateName":"Arkansas","practice":"dui-dwi","family":"dui-dwi","familyName":"DUI and DWI","familyNameEs":"Conducir en estado de ebriedad (DUI/DWI)","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"Arkansas, DUI and DWI: English head \"dui lawyer\": top-of-page bids $3.20 to $11.62 a click, competition low. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":11.62,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"dui lawyer","bid_low_en":3.2,"bid_high_en":11.62,"competition_en":"LOW","competition_index_en":3,"family_bid_low_median":4.68,"family_bid_high_median":54.11,"queries_with_bid":4,"head_searches":1000,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:AR:white-collar","dataset":"ad-costs","level":"family","jurisdiction":"AR","stateName":"Arkansas","practice":"white-collar","family":"white-collar","familyName":"White-collar and fraud charges","familyNameEs":"Delitos de cuello blanco y fraude","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"Arkansas, White-collar and fraud charges: Spanish head \"abogado de fraude\": $1.92 to $8.56, competition high. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":8.56,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_es":"abogado de fraude","bid_low_es":1.92,"bid_high_es":8.56,"competition_es":"HIGH","competition_index_es":79,"family_bid_low_median":1.92,"family_bid_high_median":8.56,"queries_with_bid":1,"head_searches":20,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:AR:bankruptcy","dataset":"ad-costs","level":"family","jurisdiction":"AR","stateName":"Arkansas","practice":"bankruptcy","family":"bankruptcy","topLevel":true,"familyName":"Bankruptcy","familyNameEs":"Bancarrota","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"Arkansas, Bankruptcy: Spanish head \"abogado de bancarrota\": $5.77 to $15.37, competition medium. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":15.37,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_es":"abogado de bancarrota","bid_low_es":5.77,"bid_high_es":15.37,"competition_es":"MEDIUM","competition_index_es":57,"family_bid_low_median":5.77,"family_bid_high_median":15.37,"queries_with_bid":1,"head_searches":10,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:AR:estate-planning","dataset":"ad-costs","level":"family","jurisdiction":"AR","stateName":"Arkansas","practice":"estate-planning","family":"estate-planning","topLevel":true,"familyName":"Estate planning","familyNameEs":"Planificación patrimonial","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"Arkansas, Estate planning: English head \"estate planning attorney\": top-of-page bids $1.94 to $12.76 a click, competition low. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":12.76,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"estate planning attorney","bid_low_en":1.94,"bid_high_en":12.76,"competition_en":"LOW","competition_index_en":6,"family_bid_low_median":2.12,"family_bid_high_median":16.84,"queries_with_bid":7,"head_searches":1900,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:AR:probate","dataset":"ad-costs","level":"family","jurisdiction":"AR","stateName":"Arkansas","practice":"probate","family":"probate","familyName":"Probate and estate administration","familyNameEs":"Sucesiones y administración de herencias","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"Arkansas, Probate and estate administration: English head \"probate attorney\": top-of-page bids $4.35 to $29.78 a click, competition low. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":29.78,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"probate attorney","bid_low_en":4.35,"bid_high_en":29.78,"competition_en":"LOW","competition_index_en":22,"family_bid_low_median":3.88,"family_bid_high_median":26.16,"queries_with_bid":4,"head_searches":480,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:AR:guardianship","dataset":"ad-costs","level":"family","jurisdiction":"AR","stateName":"Arkansas","practice":"guardianship","family":"guardianship","familyName":"Guardianship and conservatorship","familyNameEs":"Tutela y curatela","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"Arkansas, Guardianship and conservatorship: English head \"guardianship attorney\": top-of-page bids $0.35 to $7.45 a click, competition low. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":7.45,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"guardianship attorney","bid_low_en":0.35,"bid_high_en":7.45,"competition_en":"LOW","competition_index_en":33,"family_bid_low_median":0.35,"family_bid_high_median":7.45,"queries_with_bid":1,"head_searches":110,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:AR:elder-law","dataset":"ad-costs","level":"family","jurisdiction":"AR","stateName":"Arkansas","practice":"elder-law","family":"elder-law","familyName":"Elder law and long-term care planning","familyNameEs":"Derecho de personas mayores y planificación de cuidados","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"Arkansas, Elder law and long-term care planning: English head \"elder law lawyer near me\": top-of-page bids $1.91 to $14.24 a click, competition low. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":14.24,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"elder law lawyer near me","bid_low_en":1.91,"bid_high_en":14.24,"competition_en":"LOW","competition_index_en":7,"family_bid_low_median":1.91,"family_bid_high_median":14.24,"queries_with_bid":3,"head_searches":320,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:AR:ssdi","dataset":"ad-costs","level":"family","jurisdiction":"AR","stateName":"Arkansas","practice":"ssdi","family":"ssdi","topLevel":true,"familyName":"Social Security disability (SSDI and SSI)","familyNameEs":"Discapacidad del Seguro Social (SSDI y SSI)","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"Arkansas, Social Security disability (SSDI and SSI): English head \"social security disability lawyer\": top-of-page bids $3.97 to $14.66 a click, competition low. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":14.66,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"social security disability lawyer","bid_low_en":3.97,"bid_high_en":14.66,"competition_en":"LOW","competition_index_en":5,"family_bid_low_median":6.47,"family_bid_high_median":40.53,"queries_with_bid":5,"head_searches":210,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:AR:va-disability","dataset":"ad-costs","level":"family","jurisdiction":"AR","stateName":"Arkansas","practice":"va-disability","family":"va-disability","topLevel":true,"familyName":"VA disability and veterans' benefits","familyNameEs":"Discapacidad y beneficios de veteranos (VA)","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"Arkansas, VA disability and veterans' benefits: English head \"va disability lawyer\": top-of-page bids $8.13 to $42.92 a click, competition low. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":42.92,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"va disability lawyer","bid_low_en":8.13,"bid_high_en":42.92,"competition_en":"LOW","competition_index_en":24,"family_bid_low_median":6.99,"family_bid_high_median":99.81,"queries_with_bid":2,"head_searches":50,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:AR:lemon-law","dataset":"ad-costs","level":"family","jurisdiction":"AR","stateName":"Arkansas","practice":"lemon-law","family":"lemon-law","topLevel":true,"familyName":"Lemon law and auto fraud","familyNameEs":"Ley limón y fraude automotriz","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"Arkansas, Lemon law and auto fraud: English head \"lemon law lawyer\": top-of-page bids $5.79 to $30.41 a click, competition medium. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":30.41,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"lemon law lawyer","bid_low_en":5.79,"bid_high_en":30.41,"competition_en":"MEDIUM","competition_index_en":66,"family_bid_low_median":5.28,"family_bid_high_median":23.26,"queries_with_bid":4,"head_searches":140,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:AR:consumer-protection","dataset":"ad-costs","level":"family","jurisdiction":"AR","stateName":"Arkansas","practice":"consumer-protection","family":"consumer-protection","topLevel":true,"familyName":"Consumer protection","familyNameEs":"Protección al consumidor","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"Arkansas, Consumer protection: English head \"consumer protection lawyer\": top-of-page bids $1.68 to $7.59 a click, competition medium. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":7.59,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"consumer protection lawyer","bid_low_en":1.68,"bid_high_en":7.59,"competition_en":"MEDIUM","competition_index_en":39,"family_bid_low_median":1.72,"family_bid_high_median":8.3,"queries_with_bid":3,"head_searches":70,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:AR:debt-collection-defense","dataset":"ad-costs","level":"family","jurisdiction":"AR","stateName":"Arkansas","practice":"debt-collection-defense","family":"debt-collection-defense","familyName":"Debt collection abuse (FDCPA)","familyNameEs":"Abusos en el cobro de deudas (FDCPA)","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"Arkansas, Debt collection abuse (FDCPA): English head \"debt collection lawyer\": top-of-page bids $2.60 to $14.11 a click, competition medium. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":14.11,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"debt collection lawyer","bid_low_en":2.6,"bid_high_en":14.11,"competition_en":"MEDIUM","competition_index_en":64,"family_bid_low_median":2.99,"family_bid_high_median":17.41,"queries_with_bid":2,"head_searches":90,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:AR:consumer-fraud","dataset":"ad-costs","level":"family","jurisdiction":"AR","stateName":"Arkansas","practice":"consumer-fraud","family":"consumer-fraud","familyName":"Consumer fraud and scams","familyNameEs":"Fraude al consumidor y estafas","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"Arkansas, Consumer fraud and scams: English head \"fraud attorney\": top-of-page bids $6.55 to $11.60 a click, competition high. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":11.6,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"fraud attorney","bid_low_en":6.55,"bid_high_en":11.6,"competition_en":"HIGH","competition_index_en":78,"family_bid_low_median":6.55,"family_bid_high_median":11.6,"queries_with_bid":1,"head_searches":20,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:AR:business-law","dataset":"ad-costs","level":"family","jurisdiction":"AR","stateName":"Arkansas","practice":"business-law","family":"business-law","topLevel":true,"familyName":"Business and commercial law","familyNameEs":"Derecho empresarial y comercial","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"Arkansas, Business and commercial law: English head \"business lawyer\": top-of-page bids $3.02 to $16.49 a click, competition low. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":16.49,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"business lawyer","bid_low_en":3.02,"bid_high_en":16.49,"competition_en":"LOW","competition_index_en":1,"family_bid_low_median":3.13,"family_bid_high_median":18.36,"queries_with_bid":5,"head_searches":720,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:AR:business-formation","dataset":"ad-costs","level":"family","jurisdiction":"AR","stateName":"Arkansas","practice":"business-formation","family":"business-formation","familyName":"Business formation and governance","familyNameEs":"Constitución y gobierno de empresas","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"Arkansas, Business formation and governance: English head \"llc lawyer\": top-of-page bids $6.76 to $40.68 a click, competition medium. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":40.68,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"llc lawyer","bid_low_en":6.76,"bid_high_en":40.68,"competition_en":"MEDIUM","competition_index_en":62,"family_bid_low_median":4.8,"family_bid_high_median":27.38,"queries_with_bid":2,"head_searches":10,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:AR:contract-disputes","dataset":"ad-costs","level":"family","jurisdiction":"AR","stateName":"Arkansas","practice":"contract-disputes","family":"contract-disputes","familyName":"Contract disputes","familyNameEs":"Disputas contractuales","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"Arkansas, Contract disputes: English head \"contract lawyer\": top-of-page bids $2.29 to $10.67 a click, competition low. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":10.67,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"contract lawyer","bid_low_en":2.29,"bid_high_en":10.67,"competition_en":"LOW","competition_index_en":1,"family_bid_low_median":2.71,"family_bid_high_median":12,"queries_with_bid":2,"head_searches":880,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:AR:insurance-claims","dataset":"ad-costs","level":"family","jurisdiction":"AR","stateName":"Arkansas","practice":"insurance-claims","family":"insurance-claims","topLevel":true,"familyName":"Insurance claim disputes and bad faith","familyNameEs":"Disputas con aseguradoras y mala fe","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"Arkansas, Insurance claim disputes and bad faith: English head \"insurance claim lawyer\": top-of-page bids $24.66 to $63.76 a click, competition low. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":63.76,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"insurance claim lawyer","bid_low_en":24.66,"bid_high_en":63.76,"competition_en":"LOW","competition_index_en":25,"family_bid_low_median":5.88,"family_bid_high_median":47.28,"queries_with_bid":4,"head_searches":50,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:AR:civil-rights","dataset":"ad-costs","level":"family","jurisdiction":"AR","stateName":"Arkansas","practice":"civil-rights","family":"civil-rights","topLevel":true,"familyName":"Civil rights","familyNameEs":"Derechos civiles","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"Arkansas, Civil rights: English head \"civil rights attorney\": top-of-page bids $1.46 to $7.07 a click, competition low. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":7.07,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"civil rights attorney","bid_low_en":1.46,"bid_high_en":7.07,"competition_en":"LOW","competition_index_en":33,"family_bid_low_median":1.45,"family_bid_high_median":6.23,"queries_with_bid":4,"head_searches":170,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:AR:disability-access","dataset":"ad-costs","level":"family","jurisdiction":"AR","stateName":"Arkansas","practice":"disability-access","family":"disability-access","familyName":"Disability access (ADA)","familyNameEs":"Accesibilidad para personas con discapacidad (ADA)","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"Arkansas, Disability access (ADA): English head \"ada lawyer\": top-of-page bids $0.04 to $4.62 a click, competition low. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":4.62,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"ada lawyer","bid_low_en":0.04,"bid_high_en":4.62,"competition_en":"LOW","competition_index_en":5,"family_bid_low_median":1.76,"family_bid_high_median":8.64,"queries_with_bid":2,"head_searches":50,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:AR:real-estate","dataset":"ad-costs","level":"family","jurisdiction":"AR","stateName":"Arkansas","practice":"real-estate","family":"real-estate","topLevel":true,"familyName":"Real estate","familyNameEs":"Bienes raíces","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"Arkansas, Real estate: English head \"real estate lawyer\": top-of-page bids $1.77 to $9.26 a click, competition low. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":9.26,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"real estate lawyer","bid_low_en":1.77,"bid_high_en":9.26,"competition_en":"LOW","competition_index_en":3,"family_bid_low_median":1.77,"family_bid_high_median":9.18,"queries_with_bid":5,"head_searches":880,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:AR:foreclosure-defense","dataset":"ad-costs","level":"family","jurisdiction":"AR","stateName":"Arkansas","practice":"foreclosure-defense","family":"foreclosure-defense","familyName":"Foreclosure defense","familyNameEs":"Defensa contra ejecuciones hipotecarias","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"Arkansas, Foreclosure defense: English head \"foreclosure attorney\": top-of-page bids $2.96 to $8.22 a click, competition medium. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":8.22,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"foreclosure attorney","bid_low_en":2.96,"bid_high_en":8.22,"competition_en":"MEDIUM","competition_index_en":44,"family_bid_low_median":2.96,"family_bid_high_median":8.22,"queries_with_bid":1,"head_searches":50,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:AR:trademark","dataset":"ad-costs","level":"family","jurisdiction":"AR","stateName":"Arkansas","practice":"trademark","family":"trademark","familyName":"Trademarks","familyNameEs":"Marcas","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"Arkansas, Trademarks: English head \"trademark attorney\": top-of-page bids $7.06 to $42.23 a click, competition medium. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":42.23,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"trademark attorney","bid_low_en":7.06,"bid_high_en":42.23,"competition_en":"MEDIUM","competition_index_en":65,"family_bid_low_median":9.12,"family_bid_high_median":26.65,"queries_with_bid":4,"head_searches":210,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:AR:patent","dataset":"ad-costs","level":"family","jurisdiction":"AR","stateName":"Arkansas","practice":"patent","family":"patent","familyName":"Patents","familyNameEs":"Patentes","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"Arkansas, Patents: English head \"patent attorney\": top-of-page bids $7.70 to $33.80 a click, competition low. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":33.8,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"patent attorney","bid_low_en":7.7,"bid_high_en":33.8,"competition_en":"LOW","competition_index_en":2,"family_bid_low_median":7.16,"family_bid_high_median":24.52,"queries_with_bid":4,"head_searches":210,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:AR:copyright","dataset":"ad-costs","level":"family","jurisdiction":"AR","stateName":"Arkansas","practice":"copyright","family":"copyright","familyName":"Copyright","familyNameEs":"Derechos de autor","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"Arkansas, Copyright: English head \"copyright lawyer\": top-of-page bids $1.92 to $7.84 a click, competition low. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":7.84,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"copyright lawyer","bid_low_en":1.92,"bid_high_en":7.84,"competition_en":"LOW","competition_index_en":6,"family_bid_low_median":1.92,"family_bid_high_median":7.84,"queries_with_bid":1,"head_searches":50,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:AR:tax","dataset":"ad-costs","level":"family","jurisdiction":"AR","stateName":"Arkansas","practice":"tax","family":"tax","topLevel":true,"familyName":"Tax disputes and IRS problems","familyNameEs":"Disputas fiscales y problemas con el IRS","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"Arkansas, Tax disputes and IRS problems: English head \"tax lawyer\": top-of-page bids $8.51 to $48.14 a click, competition low. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":48.14,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"tax lawyer","bid_low_en":8.51,"bid_high_en":48.14,"competition_en":"LOW","competition_index_en":1,"family_bid_low_median":8.51,"family_bid_high_median":48.14,"queries_with_bid":6,"head_searches":880,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:AZ:personal-injury","dataset":"ad-costs","level":"family","jurisdiction":"AZ","stateName":"Arizona","practice":"personal-injury","family":"personal-injury","topLevel":true,"familyName":"Personal injury","familyNameEs":"Lesiones personales","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"Arizona, Personal injury: English head \"personal injury lawyer\": top-of-page bids $134 to $314 a click, competition low; Spanish head \"abogado de lesiones personales\": $32.45 to $299, competition low. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":313.9,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"personal injury lawyer","bid_low_en":134,"bid_high_en":313.9,"competition_en":"LOW","competition_index_en":23,"head_es":"abogado de lesiones personales","bid_low_es":32.45,"bid_high_es":298.81,"competition_es":"LOW","competition_index_es":22,"family_bid_low_median":144,"family_bid_high_median":362.78,"queries_with_bid":7,"head_searches":4400,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:AZ:auto-accidents","dataset":"ad-costs","level":"family","jurisdiction":"AZ","stateName":"Arizona","practice":"auto-accidents","family":"auto-accidents","familyName":"Car accidents","familyNameEs":"Accidentes de auto","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"Arizona, Car accidents: English head \"car accident lawyer near me\": top-of-page bids $222 to $575 a click, competition low; Spanish head \"abogado de accidentes\": $75.72 to $290, competition low. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":574.82,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"car accident lawyer near me","bid_low_en":221.75,"bid_high_en":574.82,"competition_en":"LOW","competition_index_en":20,"head_es":"abogado de accidentes","bid_low_es":75.72,"bid_high_es":290.14,"competition_es":"LOW","competition_index_es":11,"family_bid_low_median":148.41,"family_bid_high_median":488.98,"queries_with_bid":8,"head_searches":1600,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:AZ:truck-accidents","dataset":"ad-costs","level":"family","jurisdiction":"AZ","stateName":"Arizona","practice":"truck-accidents","family":"truck-accidents","familyName":"Truck accidents","familyNameEs":"Accidentes de camiones","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"Arizona, Truck accidents: English head \"truck accident lawyer near me\": top-of-page bids $220 to $506 a click, competition low. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":506,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"truck accident lawyer near me","bid_low_en":220,"bid_high_en":506,"competition_en":"LOW","competition_index_en":18,"family_bid_low_median":194.5,"family_bid_high_median":506,"queries_with_bid":4,"head_searches":880,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:AZ:motorcycle-accidents","dataset":"ad-costs","level":"family","jurisdiction":"AZ","stateName":"Arizona","practice":"motorcycle-accidents","family":"motorcycle-accidents","familyName":"Motorcycle accidents","familyNameEs":"Accidentes de motocicleta","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"Arizona, Motorcycle accidents: English head \"motorcycle accident lawyer near me\": top-of-page bids $161 to $450 a click, competition low. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":450,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"motorcycle accident lawyer near me","bid_low_en":161.31,"bid_high_en":450,"competition_en":"LOW","competition_index_en":19,"family_bid_low_median":143.62,"family_bid_high_median":405.51,"queries_with_bid":4,"head_searches":1000,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:AZ:pedestrian-bicycle-accidents","dataset":"ad-costs","level":"family","jurisdiction":"AZ","stateName":"Arizona","practice":"pedestrian-bicycle-accidents","family":"pedestrian-bicycle-accidents","familyName":"Pedestrian and bicycle accidents","familyNameEs":"Accidentes de peatones y ciclistas","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"Arizona, Pedestrian and bicycle accidents: English head \"pedestrian accident lawyer\": top-of-page bids $108 to $330 a click, competition low. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":330,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"pedestrian accident lawyer","bid_low_en":108,"bid_high_en":330,"competition_en":"LOW","competition_index_en":12,"family_bid_low_median":108,"family_bid_high_median":330,"queries_with_bid":2,"head_searches":140,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:AZ:rideshare-accidents","dataset":"ad-costs","level":"family","jurisdiction":"AZ","stateName":"Arizona","practice":"rideshare-accidents","family":"rideshare-accidents","familyName":"Rideshare accidents","familyNameEs":"Accidentes de vehículos de transporte por aplicación","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"Arizona, Rideshare accidents: English head \"uber accident lawyer\": top-of-page bids $105 to $330 a click, competition low. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":330,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"uber accident lawyer","bid_low_en":105,"bid_high_en":330,"competition_en":"LOW","competition_index_en":26,"family_bid_low_median":105,"family_bid_high_median":330,"queries_with_bid":3,"head_searches":140,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:AZ:premises-liability","dataset":"ad-costs","level":"family","jurisdiction":"AZ","stateName":"Arizona","practice":"premises-liability","family":"premises-liability","familyName":"Premises liability (slip and fall)","familyNameEs":"Responsabilidad de propietarios (resbalones y caídas)","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"Arizona, Premises liability (slip and fall): English head \"slip and fall attorney\": top-of-page bids $133 to $790 a click, competition low. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":790.3,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"slip and fall attorney","bid_low_en":132.93,"bid_high_en":790.3,"competition_en":"LOW","competition_index_en":25,"family_bid_low_median":50.07,"family_bid_high_median":613.94,"queries_with_bid":5,"head_searches":320,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:AZ:dog-bites","dataset":"ad-costs","level":"family","jurisdiction":"AZ","stateName":"Arizona","practice":"dog-bites","family":"dog-bites","familyName":"Dog bites","familyNameEs":"Mordeduras de perro","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"Arizona, Dog bites: English head \"dog bite lawyer\": top-of-page bids $40.00 to $869 a click, competition medium. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":868.89,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"dog bite lawyer","bid_low_en":40,"bid_high_en":868.89,"competition_en":"MEDIUM","competition_index_en":42,"family_bid_low_median":80.08,"family_bid_high_median":615.2,"queries_with_bid":3,"head_searches":260,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:AZ:wrongful-death","dataset":"ad-costs","level":"family","jurisdiction":"AZ","stateName":"Arizona","practice":"wrongful-death","family":"wrongful-death","familyName":"Wrongful death","familyNameEs":"Muerte por negligencia","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"Arizona, Wrongful death: English head \"wrongful death lawyer\": top-of-page bids $1.14 to $600 a click, competition low. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":600,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"wrongful death lawyer","bid_low_en":1.14,"bid_high_en":600,"competition_en":"LOW","competition_index_en":7,"family_bid_low_median":62.75,"family_bid_high_median":671.68,"queries_with_bid":4,"head_searches":320,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:AZ:catastrophic-injury","dataset":"ad-costs","level":"family","jurisdiction":"AZ","stateName":"Arizona","practice":"catastrophic-injury","family":"catastrophic-injury","familyName":"Brain, spinal cord and burn injuries","familyNameEs":"Lesiones cerebrales, de médula espinal y quemaduras","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"Arizona, Brain, spinal cord and burn injuries: English head \"catastrophic injury lawyer\": top-of-page bids $51.06 to $156 a click, competition low. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":155.56,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"catastrophic injury lawyer","bid_low_en":51.06,"bid_high_en":155.56,"competition_en":"LOW","competition_index_en":31,"family_bid_low_median":51.06,"family_bid_high_median":155.56,"queries_with_bid":1,"head_searches":110,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:AZ:maritime-injury","dataset":"ad-costs","level":"family","jurisdiction":"AZ","stateName":"Arizona","practice":"maritime-injury","family":"maritime-injury","familyName":"Maritime and boating injuries","familyNameEs":"Lesiones marítimas y en embarcaciones","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"Arizona, Maritime and boating injuries: English head \"maritime lawyer\": top-of-page bids $6.80 to $58.53 a click, competition low. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":58.53,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"maritime lawyer","bid_low_en":6.8,"bid_high_en":58.53,"competition_en":"LOW","competition_index_en":3,"family_bid_low_median":6.8,"family_bid_high_median":58.53,"queries_with_bid":1,"head_searches":320,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:AZ:assault-defamation","dataset":"ad-costs","level":"family","jurisdiction":"AZ","stateName":"Arizona","practice":"assault-defamation","family":"assault-defamation","familyName":"Assault, libel and slander","familyNameEs":"Agresión, libelo y difamación","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"Arizona, Assault, libel and slander: English head \"defamation lawyer\": top-of-page bids $2.25 to $9.75 a click, competition medium. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":9.75,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"defamation lawyer","bid_low_en":2.25,"bid_high_en":9.75,"competition_en":"MEDIUM","competition_index_en":37,"family_bid_low_median":2.12,"family_bid_high_median":6.7,"queries_with_bid":5,"head_searches":320,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:AZ:medical-malpractice","dataset":"ad-costs","level":"family","jurisdiction":"AZ","stateName":"Arizona","practice":"medical-malpractice","family":"medical-malpractice","topLevel":true,"familyName":"Medical malpractice","familyNameEs":"Negligencia médica","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"Arizona, Medical malpractice: English head \"medical malpractice lawyer\": top-of-page bids $3.60 to $64.14 a click, competition low; Spanish head \"abogado de negligencia medica\": $9.12 to $15.47, competition high. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":64.14,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"medical malpractice lawyer","bid_low_en":3.6,"bid_high_en":64.14,"competition_en":"LOW","competition_index_en":3,"head_es":"abogado de negligencia medica","bid_low_es":9.12,"bid_high_es":15.47,"competition_es":"HIGH","competition_index_es":76,"family_bid_low_median":3.88,"family_bid_high_median":57.53,"queries_with_bid":7,"head_searches":3600,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:AZ:birth-injury","dataset":"ad-costs","level":"family","jurisdiction":"AZ","stateName":"Arizona","practice":"birth-injury","family":"birth-injury","familyName":"Birth injuries","familyNameEs":"Lesiones de parto","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"Arizona, Birth injuries: English head \"birth trauma lawyer\": top-of-page bids $129 to $431 a click, competition medium. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":431.49,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"birth trauma lawyer","bid_low_en":129.04,"bid_high_en":431.49,"competition_en":"MEDIUM","competition_index_en":57,"family_bid_low_median":129.04,"family_bid_high_median":431.49,"queries_with_bid":1,"head_searches":50,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:AZ:mass-tort","dataset":"ad-costs","level":"family","jurisdiction":"AZ","stateName":"Arizona","practice":"mass-tort","family":"mass-tort","topLevel":true,"familyName":"Mass torts","familyNameEs":"Daños masivos","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"Arizona, Mass torts: English head \"class action lawyer\": top-of-page bids $6.88 to $44.79 a click, competition low. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":44.79,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"class action lawyer","bid_low_en":6.88,"bid_high_en":44.79,"competition_en":"LOW","competition_index_en":23,"family_bid_low_median":6.88,"family_bid_high_median":44.79,"queries_with_bid":3,"head_searches":210,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:AZ:product-liability","dataset":"ad-costs","level":"family","jurisdiction":"AZ","stateName":"Arizona","practice":"product-liability","family":"product-liability","familyName":"Product liability","familyNameEs":"Responsabilidad por productos","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"Arizona, Product liability: English head \"product liability attorney\": top-of-page bids $11.06 to $37.42 a click, competition low. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":37.42,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"product liability attorney","bid_low_en":11.06,"bid_high_en":37.42,"competition_en":"LOW","competition_index_en":32,"family_bid_low_median":13.07,"family_bid_high_median":48.08,"queries_with_bid":2,"head_searches":70,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:AZ:mesothelioma","dataset":"ad-costs","level":"family","jurisdiction":"AZ","stateName":"Arizona","practice":"toxic-exposure","family":"mesothelioma","parent":"toxic-exposure","familyName":"Mesothelioma","familyNameEs":"Mesotelioma","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"Arizona, Mesothelioma: English head \"mesothelioma attorney\": top-of-page bids $101 to $349 a click, competition low. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":349.14,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"mesothelioma attorney","bid_low_en":100.73,"bid_high_en":349.14,"competition_en":"LOW","competition_index_en":14,"family_bid_low_median":161.44,"family_bid_high_median":560.59,"queries_with_bid":3,"head_searches":170,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:AZ:workers-compensation","dataset":"ad-costs","level":"family","jurisdiction":"AZ","stateName":"Arizona","practice":"workers-compensation","family":"workers-compensation","topLevel":true,"familyName":"Workers' compensation","familyNameEs":"Compensación laboral","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"Arizona, Workers' compensation: English head \"workers comp attorney\": top-of-page bids $9.11 to $54.56 a click, competition low; Spanish head \"abogado de accidentes de trabajo\": $10.53 to $90.81, competition high. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":54.56,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"workers comp attorney","bid_low_en":9.11,"bid_high_en":54.56,"competition_en":"LOW","competition_index_en":15,"head_es":"abogado de accidentes de trabajo","bid_low_es":10.53,"bid_high_es":90.81,"competition_es":"HIGH","competition_index_es":87,"family_bid_low_median":10.53,"family_bid_high_median":67.99,"queries_with_bid":11,"head_searches":2400,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:AZ:employment-law","dataset":"ad-costs","level":"family","jurisdiction":"AZ","stateName":"Arizona","practice":"employment-law","family":"employment-law","topLevel":true,"familyName":"Employment law","familyNameEs":"Derecho laboral","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"Arizona, Employment law: English head \"employment lawyer\": top-of-page bids $2.77 to $9.82 a click, competition low; Spanish head \"abogado laboral\": $5.08 to $91.34, competition high. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":9.82,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"employment lawyer","bid_low_en":2.77,"bid_high_en":9.82,"competition_en":"LOW","competition_index_en":6,"head_es":"abogado laboral","bid_low_es":5.08,"bid_high_es":91.34,"competition_es":"HIGH","competition_index_es":72,"family_bid_low_median":2.97,"family_bid_high_median":9.1,"queries_with_bid":11,"head_searches":3600,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:AZ:employment-discrimination","dataset":"ad-costs","level":"family","jurisdiction":"AZ","stateName":"Arizona","practice":"employment-discrimination","family":"employment-discrimination","familyName":"Workplace discrimination and harassment","familyNameEs":"Discriminación y acoso laboral","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"Arizona, Workplace discrimination and harassment: English head \"employment discrimination lawyer\": top-of-page bids $2.69 to $9.17 a click, competition low. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":9.17,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"employment discrimination lawyer","bid_low_en":2.69,"bid_high_en":9.17,"competition_en":"LOW","competition_index_en":10,"family_bid_low_median":2.69,"family_bid_high_median":9.13,"queries_with_bid":5,"head_searches":260,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:AZ:wrongful-termination","dataset":"ad-costs","level":"family","jurisdiction":"AZ","stateName":"Arizona","practice":"wrongful-termination","family":"wrongful-termination","familyName":"Wrongful termination and retaliation","familyNameEs":"Despido injustificado y represalias","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"Arizona, Wrongful termination and retaliation: English head \"wrongful termination lawyer\": top-of-page bids $2.71 to $10.18 a click, competition medium; Spanish head \"abogado de despido injustificado\": $4.18 to $21.80, competition medium. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":10.18,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"wrongful termination lawyer","bid_low_en":2.71,"bid_high_en":10.18,"competition_en":"MEDIUM","competition_index_en":36,"head_es":"abogado de despido injustificado","bid_low_es":4.18,"bid_high_es":21.8,"competition_es":"MEDIUM","competition_index_es":57,"family_bid_low_median":2.72,"family_bid_high_median":9.38,"queries_with_bid":6,"head_searches":880,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:AZ:whistleblower","dataset":"ad-costs","level":"family","jurisdiction":"AZ","stateName":"Arizona","practice":"whistleblower","family":"whistleblower","familyName":"Whistleblower and qui tam","familyNameEs":"Denunciantes y acciones qui tam","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"Arizona, Whistleblower and qui tam: English head \"whistleblower lawyer\": top-of-page bids $3.49 to $15.51 a click, competition low. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":15.51,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"whistleblower lawyer","bid_low_en":3.49,"bid_high_en":15.51,"competition_en":"LOW","competition_index_en":11,"family_bid_low_median":3.49,"family_bid_high_median":15.51,"queries_with_bid":2,"head_searches":110,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:AZ:employee-benefits","dataset":"ad-costs","level":"family","jurisdiction":"AZ","stateName":"Arizona","practice":"employee-benefits","family":"employee-benefits","familyName":"Employee benefits and ERISA","familyNameEs":"Beneficios de empleados y ERISA","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"Arizona, Employee benefits and ERISA: English head \"erisa lawyer\": top-of-page bids $2.00 to $4.86 a click, competition low. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":4.86,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"erisa lawyer","bid_low_en":2,"bid_high_en":4.86,"competition_en":"LOW","competition_index_en":5,"family_bid_low_median":4.58,"family_bid_high_median":17.36,"queries_with_bid":2,"head_searches":70,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:AZ:immigration","dataset":"ad-costs","level":"family","jurisdiction":"AZ","stateName":"Arizona","practice":"immigration","family":"immigration","topLevel":true,"familyName":"Immigration","familyNameEs":"Inmigración","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"Arizona, Immigration: English head \"immigration lawyer\": top-of-page bids $8.70 to $23.15 a click, competition low; Spanish head \"abogado de inmigracion\": $10.65 to $47.26, competition high. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":23.15,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"immigration lawyer","bid_low_en":8.7,"bid_high_en":23.15,"competition_en":"LOW","competition_index_en":11,"head_es":"abogado de inmigracion","bid_low_es":10.65,"bid_high_es":47.26,"competition_es":"HIGH","competition_index_es":85,"family_bid_low_median":8.38,"family_bid_high_median":26.16,"queries_with_bid":6,"head_searches":3600,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:AZ:family-law","dataset":"ad-costs","level":"family","jurisdiction":"AZ","stateName":"Arizona","practice":"family-law","family":"family-law","topLevel":true,"familyName":"Family law","familyNameEs":"Derecho de familia","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"Arizona, Family law: English head \"family law attorney\": top-of-page bids $13.25 to $55.74 a click, competition low; Spanish head \"abogado de familia\": $4.00 to $14.02, competition high. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":55.74,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"family law attorney","bid_low_en":13.25,"bid_high_en":55.74,"competition_en":"LOW","competition_index_en":21,"head_es":"abogado de familia","bid_low_es":4,"bid_high_es":14.02,"competition_es":"HIGH","competition_index_es":94,"family_bid_low_median":12.01,"family_bid_high_median":51.41,"queries_with_bid":9,"head_searches":4400,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:AZ:divorce","dataset":"ad-costs","level":"family","jurisdiction":"AZ","stateName":"Arizona","practice":"divorce","family":"divorce","familyName":"Divorce","familyNameEs":"Divorcio","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"Arizona, Divorce: English head \"divorce lawyer\": top-of-page bids $15.00 to $49.17 a click, competition low; Spanish head \"abogado de divorcio\": $4.08 to $28.96, competition high. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":49.17,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"divorce lawyer","bid_low_en":15,"bid_high_en":49.17,"competition_en":"LOW","competition_index_en":9,"head_es":"abogado de divorcio","bid_low_es":4.08,"bid_high_es":28.96,"competition_es":"HIGH","competition_index_es":86,"family_bid_low_median":15.17,"family_bid_high_median":57.47,"queries_with_bid":8,"head_searches":4400,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:AZ:child-custody","dataset":"ad-costs","level":"family","jurisdiction":"AZ","stateName":"Arizona","practice":"child-custody","family":"child-custody","familyName":"Child custody","familyNameEs":"Custodia de menores","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"Arizona, Child custody: English head \"child custody lawyer\": top-of-page bids $15.76 to $61.93 a click, competition medium. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":61.93,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"child custody lawyer","bid_low_en":15.76,"bid_high_en":61.93,"competition_en":"MEDIUM","competition_index_en":62,"family_bid_low_median":14.2,"family_bid_high_median":58.69,"queries_with_bid":6,"head_searches":720,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:AZ:child-support","dataset":"ad-costs","level":"family","jurisdiction":"AZ","stateName":"Arizona","practice":"child-support","family":"child-support","familyName":"Child support","familyNameEs":"Manutención de menores","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"Arizona, Child support: English head \"child support lawyer\": top-of-page bids $8.37 to $60.59 a click, competition medium; Spanish head \"abogado de manutencion\": $6.08 to $22.35, competition high. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":60.59,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"child support lawyer","bid_low_en":8.37,"bid_high_en":60.59,"competition_en":"MEDIUM","competition_index_en":46,"head_es":"abogado de manutencion","bid_low_es":6.08,"bid_high_es":22.35,"competition_es":"HIGH","competition_index_es":86,"family_bid_low_median":10.31,"family_bid_high_median":54.81,"queries_with_bid":4,"head_searches":1000,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:AZ:adoption","dataset":"ad-costs","level":"family","jurisdiction":"AZ","stateName":"Arizona","practice":"adoption","family":"adoption","familyName":"Adoption and paternity","familyNameEs":"Adopción y paternidad","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"Arizona, Adoption and paternity: English head \"adoption lawyer\": top-of-page bids $7.60 to $46.26 a click, competition medium. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":46.26,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"adoption lawyer","bid_low_en":7.6,"bid_high_en":46.26,"competition_en":"MEDIUM","competition_index_en":38,"family_bid_low_median":7.6,"family_bid_high_median":46.26,"queries_with_bid":2,"head_searches":390,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:AZ:juvenile","dataset":"ad-costs","level":"family","jurisdiction":"AZ","stateName":"Arizona","practice":"juvenile","family":"juvenile","familyName":"Juvenile cases","familyNameEs":"Casos de menores","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"Arizona, Juvenile cases: English head \"juvenile defense lawyer\": top-of-page bids $65.00 to $106 a click, competition low. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":105.84,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"juvenile defense lawyer","bid_low_en":65,"bid_high_en":105.84,"competition_en":"LOW","competition_index_en":23,"family_bid_low_median":57.5,"family_bid_high_median":90.03,"queries_with_bid":2,"head_searches":50,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:AZ:domestic-violence","dataset":"ad-costs","level":"family","jurisdiction":"AZ","stateName":"Arizona","practice":"domestic-violence","family":"domestic-violence","familyName":"Domestic violence and protective orders","familyNameEs":"Violencia doméstica y órdenes de protección","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"Arizona, Domestic violence and protective orders: English head \"domestic violence lawyer near me\": top-of-page bids $16.43 to $118 a click, competition low. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":117.99,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"domestic violence lawyer near me","bid_low_en":16.43,"bid_high_en":117.99,"competition_en":"LOW","competition_index_en":25,"family_bid_low_median":16.43,"family_bid_high_median":117.99,"queries_with_bid":7,"head_searches":1300,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:AZ:criminal-defense","dataset":"ad-costs","level":"family","jurisdiction":"AZ","stateName":"Arizona","practice":"criminal-defense","family":"criminal-defense","topLevel":true,"familyName":"Criminal defense","familyNameEs":"Defensa penal","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"Arizona, Criminal defense: English head \"criminal defense lawyer near me\": top-of-page bids $31.98 to $210 a click, competition low; Spanish head \"abogado criminalista\": $26.00 to $90.00, competition high. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":210,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"criminal defense lawyer near me","bid_low_en":31.98,"bid_high_en":210,"competition_en":"LOW","competition_index_en":18,"head_es":"abogado criminalista","bid_low_es":26,"bid_high_es":90,"competition_es":"HIGH","competition_index_es":71,"family_bid_low_median":31.98,"family_bid_high_median":207.63,"queries_with_bid":8,"head_searches":8100,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:AZ:dui-dwi","dataset":"ad-costs","level":"family","jurisdiction":"AZ","stateName":"Arizona","practice":"dui-dwi","family":"dui-dwi","familyName":"DUI and DWI","familyNameEs":"Conducir en estado de ebriedad (DUI/DWI)","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"Arizona, DUI and DWI: English head \"dui lawyer\": top-of-page bids $51.54 to $205 a click, competition low. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":205,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"dui lawyer","bid_low_en":51.54,"bid_high_en":205,"competition_en":"LOW","competition_index_en":13,"family_bid_low_median":60,"family_bid_high_median":205,"queries_with_bid":5,"head_searches":3600,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:AZ:white-collar","dataset":"ad-costs","level":"family","jurisdiction":"AZ","stateName":"Arizona","practice":"white-collar","family":"white-collar","familyName":"White-collar and fraud charges","familyNameEs":"Delitos de cuello blanco y fraude","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"Arizona, White-collar and fraud charges: English head \"federal criminal defense lawyer\": top-of-page bids $40.00 to $231 a click, competition medium. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":231,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"federal criminal defense lawyer","bid_low_en":40,"bid_high_en":231,"competition_en":"MEDIUM","competition_index_en":40,"family_bid_low_median":40,"family_bid_high_median":231,"queries_with_bid":1,"head_searches":90,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:AZ:bankruptcy","dataset":"ad-costs","level":"family","jurisdiction":"AZ","stateName":"Arizona","practice":"bankruptcy","family":"bankruptcy","topLevel":true,"familyName":"Bankruptcy","familyNameEs":"Bancarrota","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"Arizona, Bankruptcy: Spanish head \"abogado de bancarrota\": $4.30 to $21.41, competition high. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":21.41,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_es":"abogado de bancarrota","bid_low_es":4.3,"bid_high_es":21.41,"competition_es":"HIGH","competition_index_es":96,"family_bid_low_median":5.74,"family_bid_high_median":24.7,"queries_with_bid":2,"head_searches":30,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:AZ:chapter-7","dataset":"ad-costs","level":"family","jurisdiction":"AZ","stateName":"Arizona","practice":"consumer-bankruptcy","family":"chapter-7","parent":"consumer-bankruptcy","familyName":"Chapter 7 bankruptcy","familyNameEs":"Bancarrota del capítulo 7","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"Arizona, Chapter 7 bankruptcy: English head \"chapter 7 lawyer\": top-of-page bids $7.12 to $47.69 a click, competition low. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":47.69,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"chapter 7 lawyer","bid_low_en":7.12,"bid_high_en":47.69,"competition_en":"LOW","competition_index_en":3,"family_bid_low_median":7.12,"family_bid_high_median":47.69,"queries_with_bid":1,"head_searches":50,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:AZ:chapter-13","dataset":"ad-costs","level":"family","jurisdiction":"AZ","stateName":"Arizona","practice":"consumer-bankruptcy","family":"chapter-13","parent":"consumer-bankruptcy","familyName":"Chapter 13 bankruptcy","familyNameEs":"Bancarrota del capítulo 13","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"Arizona, Chapter 13 bankruptcy: English head \"chapter 13 attorney\": top-of-page bids $12.95 to $59.07 a click, competition low. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":59.07,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"chapter 13 attorney","bid_low_en":12.95,"bid_high_en":59.07,"competition_en":"LOW","competition_index_en":4,"family_bid_low_median":12.95,"family_bid_high_median":59.07,"queries_with_bid":1,"head_searches":50,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:AZ:business-bankruptcy","dataset":"ad-costs","level":"family","jurisdiction":"AZ","stateName":"Arizona","practice":"business-bankruptcy","family":"business-bankruptcy","familyName":"Business bankruptcy (Chapter 11)","familyNameEs":"Bancarrota de empresas (capítulo 11)","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"Arizona, Business bankruptcy (Chapter 11): English head \"chapter 11 attorney\": top-of-page bids $9.37 to $42.12 a click, competition high. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":42.12,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"chapter 11 attorney","bid_low_en":9.37,"bid_high_en":42.12,"competition_en":"HIGH","competition_index_en":75,"family_bid_low_median":9.37,"family_bid_high_median":42.12,"queries_with_bid":1,"head_searches":20,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:AZ:estate-planning","dataset":"ad-costs","level":"family","jurisdiction":"AZ","stateName":"Arizona","practice":"estate-planning","family":"estate-planning","topLevel":true,"familyName":"Estate planning","familyNameEs":"Planificación patrimonial","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"Arizona, Estate planning: English head \"estate planning attorney\": top-of-page bids $6.13 to $27.40 a click, competition low. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":27.4,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"estate planning attorney","bid_low_en":6.13,"bid_high_en":27.4,"competition_en":"LOW","competition_index_en":14,"family_bid_low_median":5.13,"family_bid_high_median":27.07,"queries_with_bid":9,"head_searches":6600,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:AZ:probate","dataset":"ad-costs","level":"family","jurisdiction":"AZ","stateName":"Arizona","practice":"probate","family":"probate","familyName":"Probate and estate administration","familyNameEs":"Sucesiones y administración de herencias","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"Arizona, Probate and estate administration: English head \"probate attorney\": top-of-page bids $15.09 to $50.00 a click, competition medium. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":50,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"probate attorney","bid_low_en":15.09,"bid_high_en":50,"competition_en":"MEDIUM","competition_index_en":39,"family_bid_low_median":7.4,"family_bid_high_median":46.81,"queries_with_bid":4,"head_searches":1000,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:AZ:guardianship","dataset":"ad-costs","level":"family","jurisdiction":"AZ","stateName":"Arizona","practice":"guardianship","family":"guardianship","familyName":"Guardianship and conservatorship","familyNameEs":"Tutela y curatela","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"Arizona, Guardianship and conservatorship: English head \"guardianship attorney\": top-of-page bids $12.66 to $50.00 a click, competition high. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":50,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"guardianship attorney","bid_low_en":12.66,"bid_high_en":50,"competition_en":"HIGH","competition_index_en":67,"family_bid_low_median":12.66,"family_bid_high_median":50,"queries_with_bid":1,"head_searches":210,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:AZ:elder-law","dataset":"ad-costs","level":"family","jurisdiction":"AZ","stateName":"Arizona","practice":"elder-law","family":"elder-law","familyName":"Elder law and long-term care planning","familyNameEs":"Derecho de personas mayores y planificación de cuidados","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"Arizona, Elder law and long-term care planning: English head \"elder law attorney\": top-of-page bids $5.79 to $26.35 a click, competition low. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":26.35,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"elder law attorney","bid_low_en":5.79,"bid_high_en":26.35,"competition_en":"LOW","competition_index_en":21,"family_bid_low_median":5.04,"family_bid_high_median":30,"queries_with_bid":4,"head_searches":390,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:AZ:ssdi","dataset":"ad-costs","level":"family","jurisdiction":"AZ","stateName":"Arizona","practice":"ssdi","family":"ssdi","topLevel":true,"familyName":"Social Security disability (SSDI and SSI)","familyNameEs":"Discapacidad del Seguro Social (SSDI y SSI)","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"Arizona, Social Security disability (SSDI and SSI): English head \"social security disability lawyer\": top-of-page bids $4.52 to $31.82 a click, competition low; Spanish head \"abogado de seguro social\": $6.99 to $52.60, competition high. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":31.82,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"social security disability lawyer","bid_low_en":4.52,"bid_high_en":31.82,"competition_en":"LOW","competition_index_en":7,"head_es":"abogado de seguro social","bid_low_es":6.99,"bid_high_es":52.6,"competition_es":"HIGH","competition_index_es":97,"family_bid_low_median":6,"family_bid_high_median":39.74,"queries_with_bid":6,"head_searches":320,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:AZ:va-disability","dataset":"ad-costs","level":"family","jurisdiction":"AZ","stateName":"Arizona","practice":"va-disability","family":"va-disability","topLevel":true,"familyName":"VA disability and veterans' benefits","familyNameEs":"Discapacidad y beneficios de veteranos (VA)","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"Arizona, VA disability and veterans' benefits: English head \"va disability lawyer\": top-of-page bids $7.04 to $106 a click, competition medium. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":106.08,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"va disability lawyer","bid_low_en":7.04,"bid_high_en":106.08,"competition_en":"MEDIUM","competition_index_en":40,"family_bid_low_median":6.45,"family_bid_high_median":88.67,"queries_with_bid":3,"head_searches":140,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:AZ:lemon-law","dataset":"ad-costs","level":"family","jurisdiction":"AZ","stateName":"Arizona","practice":"lemon-law","family":"lemon-law","topLevel":true,"familyName":"Lemon law and auto fraud","familyNameEs":"Ley limón y fraude automotriz","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"Arizona, Lemon law and auto fraud: English head \"lemon law lawyer\": top-of-page bids $15.99 to $34.30 a click, competition high; Spanish head \"abogado de ley limon\": $23.15 to $76.76, competition high. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":34.3,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"lemon law lawyer","bid_low_en":15.99,"bid_high_en":34.3,"competition_en":"HIGH","competition_index_en":77,"head_es":"abogado de ley limon","bid_low_es":23.15,"bid_high_es":76.76,"competition_es":"HIGH","competition_index_es":86,"family_bid_low_median":15.99,"family_bid_high_median":51.57,"queries_with_bid":6,"head_searches":390,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:AZ:consumer-protection","dataset":"ad-costs","level":"family","jurisdiction":"AZ","stateName":"Arizona","practice":"consumer-protection","family":"consumer-protection","topLevel":true,"familyName":"Consumer protection","familyNameEs":"Protección al consumidor","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"Arizona, Consumer protection: English head \"consumer protection lawyer\": top-of-page bids $2.95 to $10.02 a click, competition medium. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":10.02,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"consumer protection lawyer","bid_low_en":2.95,"bid_high_en":10.02,"competition_en":"MEDIUM","competition_index_en":62,"family_bid_low_median":2.9,"family_bid_high_median":25.89,"queries_with_bid":4,"head_searches":210,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:AZ:debt-collection-defense","dataset":"ad-costs","level":"family","jurisdiction":"AZ","stateName":"Arizona","practice":"debt-collection-defense","family":"debt-collection-defense","familyName":"Debt collection abuse (FDCPA)","familyNameEs":"Abusos en el cobro de deudas (FDCPA)","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"Arizona, Debt collection abuse (FDCPA): English head \"debt collection lawyer\": top-of-page bids $4.81 to $15.26 a click, competition medium. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":15.26,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"debt collection lawyer","bid_low_en":4.81,"bid_high_en":15.26,"competition_en":"MEDIUM","competition_index_en":58,"family_bid_low_median":4.81,"family_bid_high_median":15.26,"queries_with_bid":3,"head_searches":210,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:AZ:credit-reporting","dataset":"ad-costs","level":"family","jurisdiction":"AZ","stateName":"Arizona","practice":"credit-reporting","family":"credit-reporting","familyName":"Credit report errors (FCRA)","familyNameEs":"Errores en el informe de crédito (FCRA)","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"Arizona, Credit report errors (FCRA): English head \"fcra lawyer\": top-of-page bids $9.94 to $947 a click, competition high. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":947.09,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"fcra lawyer","bid_low_en":9.94,"bid_high_en":947.09,"competition_en":"HIGH","competition_index_en":79,"family_bid_low_median":9.94,"family_bid_high_median":947.09,"queries_with_bid":1,"head_searches":20,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:AZ:tcpa-robocalls","dataset":"ad-costs","level":"family","jurisdiction":"AZ","stateName":"Arizona","practice":"tcpa-robocalls","family":"tcpa-robocalls","familyName":"Robocalls and junk texts (TCPA)","familyNameEs":"Llamadas automáticas y mensajes no deseados (TCPA)","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"Arizona, Robocalls and junk texts (TCPA): English head \"tcpa lawyer\": top-of-page bids $1.00 to $11.72 a click, competition medium. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":11.72,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"tcpa lawyer","bid_low_en":1,"bid_high_en":11.72,"competition_en":"MEDIUM","competition_index_en":43,"family_bid_low_median":2.54,"family_bid_high_median":13.52,"queries_with_bid":2,"head_searches":70,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:AZ:consumer-fraud","dataset":"ad-costs","level":"family","jurisdiction":"AZ","stateName":"Arizona","practice":"consumer-fraud","family":"consumer-fraud","familyName":"Consumer fraud and scams","familyNameEs":"Fraude al consumidor y estafas","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"Arizona, Consumer fraud and scams: English head \"fraud attorney\": top-of-page bids $14.30 to $66.13 a click, competition high. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":66.13,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"fraud attorney","bid_low_en":14.3,"bid_high_en":66.13,"competition_en":"HIGH","competition_index_en":83,"family_bid_low_median":8.41,"family_bid_high_median":37,"queries_with_bid":2,"head_searches":90,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:AZ:business-law","dataset":"ad-costs","level":"family","jurisdiction":"AZ","stateName":"Arizona","practice":"business-law","family":"business-law","topLevel":true,"familyName":"Business and commercial law","familyNameEs":"Derecho empresarial y comercial","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"Arizona, Business and commercial law: English head \"business lawyer\": top-of-page bids $8.64 to $26.98 a click, competition low; Spanish head \"abogado de negocios\": $4.70 to $18.01, competition high. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":26.98,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"business lawyer","bid_low_en":8.64,"bid_high_en":26.98,"competition_en":"LOW","competition_index_en":1,"head_es":"abogado de negocios","bid_low_es":4.7,"bid_high_es":18.01,"competition_es":"HIGH","competition_index_es":76,"family_bid_low_median":6.78,"family_bid_high_median":21.67,"queries_with_bid":8,"head_searches":2400,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:AZ:business-formation","dataset":"ad-costs","level":"family","jurisdiction":"AZ","stateName":"Arizona","practice":"business-formation","family":"business-formation","familyName":"Business formation and governance","familyNameEs":"Constitución y gobierno de empresas","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"Arizona, Business formation and governance: English head \"small business lawyer\": top-of-page bids $6.92 to $22.23 a click, competition medium. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":22.23,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"small business lawyer","bid_low_en":6.92,"bid_high_en":22.23,"competition_en":"MEDIUM","competition_index_en":49,"family_bid_low_median":6.92,"family_bid_high_median":22.23,"queries_with_bid":3,"head_searches":70,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:AZ:contract-disputes","dataset":"ad-costs","level":"family","jurisdiction":"AZ","stateName":"Arizona","practice":"contract-disputes","family":"contract-disputes","familyName":"Contract disputes","familyNameEs":"Disputas contractuales","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"Arizona, Contract disputes: English head \"contract lawyer\": top-of-page bids $7.78 to $19.74 a click, competition low. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":19.74,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"contract lawyer","bid_low_en":7.78,"bid_high_en":19.74,"competition_en":"LOW","competition_index_en":1,"family_bid_low_median":7.51,"family_bid_high_median":22.55,"queries_with_bid":2,"head_searches":2900,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:AZ:franchise","dataset":"ad-costs","level":"family","jurisdiction":"AZ","stateName":"Arizona","practice":"franchise","family":"franchise","familyName":"Franchise","familyNameEs":"Franquicias","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"Arizona, Franchise: English head \"franchise lawyer\": top-of-page bids $12.75 to $40.00 a click, competition low. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":40,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"franchise lawyer","bid_low_en":12.75,"bid_high_en":40,"competition_en":"LOW","competition_index_en":31,"family_bid_low_median":12.75,"family_bid_high_median":40,"queries_with_bid":2,"head_searches":50,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:AZ:insurance-claims","dataset":"ad-costs","level":"family","jurisdiction":"AZ","stateName":"Arizona","practice":"insurance-claims","family":"insurance-claims","topLevel":true,"familyName":"Insurance claim disputes and bad faith","familyNameEs":"Disputas con aseguradoras y mala fe","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"Arizona, Insurance claim disputes and bad faith: English head \"insurance claim lawyer\": top-of-page bids $26.68 to $165 a click, competition low. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":164.56,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"insurance claim lawyer","bid_low_en":26.68,"bid_high_en":164.56,"competition_en":"LOW","competition_index_en":20,"family_bid_low_median":19.4,"family_bid_high_median":108.69,"queries_with_bid":4,"head_searches":110,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:AZ:civil-rights","dataset":"ad-costs","level":"family","jurisdiction":"AZ","stateName":"Arizona","practice":"civil-rights","family":"civil-rights","topLevel":true,"familyName":"Civil rights","familyNameEs":"Derechos civiles","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"Arizona, Civil rights: English head \"civil rights attorney\": top-of-page bids $2.30 to $7.54 a click, competition medium. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":7.54,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"civil rights attorney","bid_low_en":2.3,"bid_high_en":7.54,"competition_en":"MEDIUM","competition_index_en":65,"family_bid_low_median":2.29,"family_bid_high_median":7.85,"queries_with_bid":4,"head_searches":390,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:AZ:housing-discrimination","dataset":"ad-costs","level":"family","jurisdiction":"AZ","stateName":"Arizona","practice":"housing-discrimination","family":"housing-discrimination","familyName":"Housing discrimination","familyNameEs":"Discriminación en la vivienda","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"Arizona, Housing discrimination: English head \"fair housing lawyer\": top-of-page bids $0.89 to $5.42 a click, competition low. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":5.42,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"fair housing lawyer","bid_low_en":0.89,"bid_high_en":5.42,"competition_en":"LOW","competition_index_en":11,"family_bid_low_median":1.43,"family_bid_high_median":6.79,"queries_with_bid":2,"head_searches":50,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:AZ:disability-access","dataset":"ad-costs","level":"family","jurisdiction":"AZ","stateName":"Arizona","practice":"disability-access","family":"disability-access","familyName":"Disability access (ADA)","familyNameEs":"Accesibilidad para personas con discapacidad (ADA)","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"Arizona, Disability access (ADA): English head \"ada lawyer\": top-of-page bids $2.97 to $13.54 a click, competition low. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":13.54,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"ada lawyer","bid_low_en":2.97,"bid_high_en":13.54,"competition_en":"LOW","competition_index_en":8,"family_bid_low_median":3.53,"family_bid_high_median":14.48,"queries_with_bid":3,"head_searches":260,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:AZ:landlord-tenant","dataset":"ad-costs","level":"family","jurisdiction":"AZ","stateName":"Arizona","practice":"landlord-tenant","family":"landlord-tenant","topLevel":true,"familyName":"Landlord and tenant","familyNameEs":"Arrendadores e inquilinos","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"Arizona, Landlord and tenant: English head \"eviction lawyer\": top-of-page bids $2.71 to $10.79 a click, competition medium. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":10.79,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"eviction lawyer","bid_low_en":2.71,"bid_high_en":10.79,"competition_en":"MEDIUM","competition_index_en":46,"family_bid_low_median":2.13,"family_bid_high_median":8,"queries_with_bid":6,"head_searches":880,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:AZ:real-estate","dataset":"ad-costs","level":"family","jurisdiction":"AZ","stateName":"Arizona","practice":"real-estate","family":"real-estate","topLevel":true,"familyName":"Real estate","familyNameEs":"Bienes raíces","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"Arizona, Real estate: English head \"real estate lawyer\": top-of-page bids $3.29 to $14.67 a click, competition low; Spanish head \"abogado de bienes raices\": $2.53 to $11.76, competition high. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":14.67,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"real estate lawyer","bid_low_en":3.29,"bid_high_en":14.67,"competition_en":"LOW","competition_index_en":2,"head_es":"abogado de bienes raices","bid_low_es":2.53,"bid_high_es":11.76,"competition_es":"HIGH","competition_index_es":72,"family_bid_low_median":3.38,"family_bid_high_median":14.31,"queries_with_bid":6,"head_searches":2900,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:AZ:foreclosure-defense","dataset":"ad-costs","level":"family","jurisdiction":"AZ","stateName":"Arizona","practice":"foreclosure-defense","family":"foreclosure-defense","familyName":"Foreclosure defense","familyNameEs":"Defensa contra ejecuciones hipotecarias","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"Arizona, Foreclosure defense: English head \"foreclosure attorney\": top-of-page bids $8.21 to $23.51 a click, competition medium. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":23.51,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"foreclosure attorney","bid_low_en":8.21,"bid_high_en":23.51,"competition_en":"MEDIUM","competition_index_en":45,"family_bid_low_median":6.76,"family_bid_high_median":17.76,"queries_with_bid":2,"head_searches":110,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:AZ:intellectual-property","dataset":"ad-costs","level":"family","jurisdiction":"AZ","stateName":"Arizona","practice":"intellectual-property","family":"intellectual-property","topLevel":true,"familyName":"Intellectual property","familyNameEs":"Propiedad intelectual","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"Arizona, Intellectual property: English head \"intellectual property lawyer\": top-of-page bids $3.24 to $16.64 a click, competition low. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":16.64,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"intellectual property lawyer","bid_low_en":3.24,"bid_high_en":16.64,"competition_en":"LOW","competition_index_en":1,"family_bid_low_median":4.93,"family_bid_high_median":20.76,"queries_with_bid":6,"head_searches":2900,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:AZ:trademark","dataset":"ad-costs","level":"family","jurisdiction":"AZ","stateName":"Arizona","practice":"trademark","family":"trademark","familyName":"Trademarks","familyNameEs":"Marcas","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"Arizona, Trademarks: English head \"trademark attorney\": top-of-page bids $12.90 to $42.98 a click, competition high. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":42.98,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"trademark attorney","bid_low_en":12.9,"bid_high_en":42.98,"competition_en":"HIGH","competition_index_en":71,"family_bid_low_median":9.01,"family_bid_high_median":30,"queries_with_bid":4,"head_searches":880,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:AZ:patent","dataset":"ad-costs","level":"family","jurisdiction":"AZ","stateName":"Arizona","practice":"patent","family":"patent","familyName":"Patents","familyNameEs":"Patentes","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"Arizona, Patents: English head \"patent attorney\": top-of-page bids $9.49 to $39.82 a click, competition low. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":39.82,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"patent attorney","bid_low_en":9.49,"bid_high_en":39.82,"competition_en":"LOW","competition_index_en":2,"family_bid_low_median":8.94,"family_bid_high_median":32.5,"queries_with_bid":4,"head_searches":880,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:AZ:copyright","dataset":"ad-costs","level":"family","jurisdiction":"AZ","stateName":"Arizona","practice":"copyright","family":"copyright","familyName":"Copyright","familyNameEs":"Derechos de autor","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"Arizona, Copyright: English head \"copyright lawyer\": top-of-page bids $2.97 to $20.00 a click, competition low. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":20,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"copyright lawyer","bid_low_en":2.97,"bid_high_en":20,"competition_en":"LOW","competition_index_en":5,"family_bid_low_median":2.97,"family_bid_high_median":14.43,"queries_with_bid":3,"head_searches":210,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:AZ:tax","dataset":"ad-costs","level":"family","jurisdiction":"AZ","stateName":"Arizona","practice":"tax","family":"tax","topLevel":true,"familyName":"Tax disputes and IRS problems","familyNameEs":"Disputas fiscales y problemas con el IRS","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"Arizona, Tax disputes and IRS problems: English head \"tax lawyer\": top-of-page bids $12.72 to $56.66 a click, competition low. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":56.66,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"tax lawyer","bid_low_en":12.72,"bid_high_en":56.66,"competition_en":"LOW","competition_index_en":3,"family_bid_low_median":12.72,"family_bid_high_median":56.66,"queries_with_bid":6,"head_searches":2900,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:AZ:education-law","dataset":"ad-costs","level":"family","jurisdiction":"AZ","stateName":"Arizona","practice":"education-law","family":"education-law","topLevel":true,"familyName":"Education law","familyNameEs":"Derecho educativo","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"Arizona, Education law: English head \"education lawyer\": top-of-page bids $2.80 to $12.67 a click, competition medium. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":12.67,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"education lawyer","bid_low_en":2.8,"bid_high_en":12.67,"competition_en":"MEDIUM","competition_index_en":52,"family_bid_low_median":2.8,"family_bid_high_median":12.67,"queries_with_bid":3,"head_searches":90,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:AZ:special-education","dataset":"ad-costs","level":"family","jurisdiction":"AZ","stateName":"Arizona","practice":"special-education","family":"special-education","familyName":"Special education (IDEA)","familyNameEs":"Educación especial (IDEA)","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"Arizona, Special education (IDEA): English head \"special ed advocate\": top-of-page bids $1.56 to $5.19 a click, competition low. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":5.19,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"special ed advocate","bid_low_en":1.56,"bid_high_en":5.19,"competition_en":"LOW","competition_index_en":30,"family_bid_low_median":1.85,"family_bid_high_median":10.25,"queries_with_bid":3,"head_searches":40,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:AZ:investor-claims","dataset":"ad-costs","level":"family","jurisdiction":"AZ","stateName":"Arizona","practice":"investor-claims","family":"investor-claims","topLevel":true,"familyName":"Securities and investor fraud","familyNameEs":"Fraude bursátil y reclamos de inversionistas","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"Arizona, Securities and investor fraud: English head \"securities fraud lawyer\": top-of-page bids $9.10 to $50.00 a click, competition medium. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":50,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"securities fraud lawyer","bid_low_en":9.1,"bid_high_en":50,"competition_en":"MEDIUM","competition_index_en":33,"family_bid_low_median":6.29,"family_bid_high_median":30.71,"queries_with_bid":2,"head_searches":30,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:CA:personal-injury","dataset":"ad-costs","level":"family","jurisdiction":"CA","stateName":"California","practice":"personal-injury","family":"personal-injury","topLevel":true,"familyName":"Personal injury","familyNameEs":"Lesiones personales","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"California, Personal injury: English head \"personal injury attorney near me\": top-of-page bids $70.00 to $295 a click, competition low; Spanish head \"abogado de lesiones personales\": $96.83 to $478, competition low. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":295.48,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"personal injury attorney near me","bid_low_en":70,"bid_high_en":295.48,"competition_en":"LOW","competition_index_en":17,"head_es":"abogado de lesiones personales","bid_low_es":96.83,"bid_high_es":478.41,"competition_es":"LOW","competition_index_es":19,"family_bid_low_median":70,"family_bid_high_median":311.64,"queries_with_bid":9,"head_searches":33100,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:CA:auto-accidents","dataset":"ad-costs","level":"family","jurisdiction":"CA","stateName":"California","practice":"auto-accidents","family":"auto-accidents","familyName":"Car accidents","familyNameEs":"Accidentes de auto","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"California, Car accidents: English head \"car accident lawyer near me\": top-of-page bids $89.96 to $574 a click, competition low; Spanish head \"abogado de accidentes de carro\": $274 to $1,000, competition high. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":573.81,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"car accident lawyer near me","bid_low_en":89.96,"bid_high_en":573.81,"competition_en":"LOW","competition_index_en":16,"head_es":"abogado de accidentes de carro","bid_low_es":274.43,"bid_high_es":1000,"competition_es":"HIGH","competition_index_es":90,"family_bid_low_median":130.52,"family_bid_high_median":832.24,"queries_with_bid":8,"head_searches":27100,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:CA:truck-accidents","dataset":"ad-costs","level":"family","jurisdiction":"CA","stateName":"California","practice":"truck-accidents","family":"truck-accidents","familyName":"Truck accidents","familyNameEs":"Accidentes de camiones","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"California, Truck accidents: English head \"truck accident lawyer near me\": top-of-page bids $236 to $900 a click, competition low; Spanish head \"abogado de accidentes de camiones\": $47.54 to $539, competition low. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":900,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"truck accident lawyer near me","bid_low_en":236,"bid_high_en":900,"competition_en":"LOW","competition_index_en":6,"head_es":"abogado de accidentes de camiones","bid_low_es":47.54,"bid_high_es":538.62,"competition_es":"LOW","competition_index_es":3,"family_bid_low_median":236,"family_bid_high_median":900,"queries_with_bid":5,"head_searches":6600,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:CA:motorcycle-accidents","dataset":"ad-costs","level":"family","jurisdiction":"CA","stateName":"California","practice":"motorcycle-accidents","family":"motorcycle-accidents","familyName":"Motorcycle accidents","familyNameEs":"Accidentes de motocicleta","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"California, Motorcycle accidents: English head \"motorcycle accident lawyer near me\": top-of-page bids $119 to $503 a click, competition low. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":502.56,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"motorcycle accident lawyer near me","bid_low_en":118.92,"bid_high_en":502.56,"competition_en":"LOW","competition_index_en":6,"family_bid_low_median":98.03,"family_bid_high_median":501.28,"queries_with_bid":4,"head_searches":5400,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:CA:pedestrian-bicycle-accidents","dataset":"ad-costs","level":"family","jurisdiction":"CA","stateName":"California","practice":"pedestrian-bicycle-accidents","family":"pedestrian-bicycle-accidents","familyName":"Pedestrian and bicycle accidents","familyNameEs":"Accidentes de peatones y ciclistas","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"California, Pedestrian and bicycle accidents: English head \"pedestrian accident lawyer\": top-of-page bids $93.76 to $340 a click, competition low; Spanish head \"abogado de accidentes de bicicleta\": $87.97 to $615, competition low. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":340,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"pedestrian accident lawyer","bid_low_en":93.76,"bid_high_en":340,"competition_en":"LOW","competition_index_en":15,"head_es":"abogado de accidentes de bicicleta","bid_low_es":87.97,"bid_high_es":615.02,"competition_es":"LOW","competition_index_es":5,"family_bid_low_median":90.87,"family_bid_high_median":378.42,"queries_with_bid":4,"head_searches":1300,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:CA:rideshare-accidents","dataset":"ad-costs","level":"family","jurisdiction":"CA","stateName":"California","practice":"rideshare-accidents","family":"rideshare-accidents","familyName":"Rideshare accidents","familyNameEs":"Accidentes de vehículos de transporte por aplicación","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"California, Rideshare accidents: English head \"uber accident lawyer\": top-of-page bids $75.00 to $376 a click, competition low; Spanish head \"abogado de accidentes de uber\": $67.67 to $340, competition low. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":376.2,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"uber accident lawyer","bid_low_en":75,"bid_high_en":376.2,"competition_en":"LOW","competition_index_en":17,"head_es":"abogado de accidentes de uber","bid_low_es":67.67,"bid_high_es":340,"competition_es":"LOW","competition_index_es":28,"family_bid_low_median":72.5,"family_bid_high_median":376.2,"queries_with_bid":4,"head_searches":880,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:CA:premises-liability","dataset":"ad-costs","level":"family","jurisdiction":"CA","stateName":"California","practice":"premises-liability","family":"premises-liability","familyName":"Premises liability (slip and fall)","familyNameEs":"Responsabilidad de propietarios (resbalones y caídas)","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"California, Premises liability (slip and fall): English head \"slip and fall lawyer near me\": top-of-page bids $120 to $571 a click, competition low; Spanish head \"abogado de resbalones y caidas\": $96.44 to $437, competition low. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":570.78,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"slip and fall lawyer near me","bid_low_en":119.9,"bid_high_en":570.78,"competition_en":"LOW","competition_index_en":21,"head_es":"abogado de resbalones y caidas","bid_low_es":96.44,"bid_high_es":437.23,"competition_es":"LOW","competition_index_es":6,"family_bid_low_median":78.6,"family_bid_high_median":437.23,"queries_with_bid":7,"head_searches":2900,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:CA:dog-bites","dataset":"ad-costs","level":"family","jurisdiction":"CA","stateName":"California","practice":"dog-bites","family":"dog-bites","familyName":"Dog bites","familyNameEs":"Mordeduras de perro","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"California, Dog bites: English head \"dog bite lawyer\": top-of-page bids $128 to $1,000 a click, competition low; Spanish head \"abogado de mordedura de perro\": $112 to $683, competition low. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":1000,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"dog bite lawyer","bid_low_en":128.1,"bid_high_en":1000,"competition_en":"LOW","competition_index_en":33,"head_es":"abogado de mordedura de perro","bid_low_es":112,"bid_high_es":682.56,"competition_es":"LOW","competition_index_es":6,"family_bid_low_median":128.1,"family_bid_high_median":1000,"queries_with_bid":5,"head_searches":1900,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:CA:wrongful-death","dataset":"ad-costs","level":"family","jurisdiction":"CA","stateName":"California","practice":"wrongful-death","family":"wrongful-death","familyName":"Wrongful death","familyNameEs":"Muerte por negligencia","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"California, Wrongful death: English head \"wrongful death lawyer\": top-of-page bids $97.86 to $382 a click, competition low; Spanish head \"abogado de muerte por negligencia\": $15.03 to $104, competition low. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":382.5,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"wrongful death lawyer","bid_low_en":97.86,"bid_high_en":382.5,"competition_en":"LOW","competition_index_en":5,"head_es":"abogado de muerte por negligencia","bid_low_es":15.03,"bid_high_es":103.94,"competition_es":"LOW","competition_index_es":23,"family_bid_low_median":91.21,"family_bid_high_median":363.89,"queries_with_bid":5,"head_searches":1900,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:CA:catastrophic-injury","dataset":"ad-costs","level":"family","jurisdiction":"CA","stateName":"California","practice":"catastrophic-injury","family":"catastrophic-injury","familyName":"Brain, spinal cord and burn injuries","familyNameEs":"Lesiones cerebrales, de médula espinal y quemaduras","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"California, Brain, spinal cord and burn injuries: English head \"brain injury lawyer\": top-of-page bids $40.29 to $907 a click, competition low; Spanish head \"abogado de lesiones cerebrales\": $302 to $422, competition low. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":906.75,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"brain injury lawyer","bid_low_en":40.29,"bid_high_en":906.75,"competition_en":"LOW","competition_index_en":8,"head_es":"abogado de lesiones cerebrales","bid_low_es":301.6,"bid_high_es":421.6,"competition_es":"LOW","competition_index_es":3,"family_bid_low_median":81.08,"family_bid_high_median":664.17,"queries_with_bid":4,"head_searches":590,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:CA:maritime-injury","dataset":"ad-costs","level":"family","jurisdiction":"CA","stateName":"California","practice":"maritime-injury","family":"maritime-injury","familyName":"Maritime and boating injuries","familyNameEs":"Lesiones marítimas y en embarcaciones","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"California, Maritime and boating injuries: English head \"maritime lawyer\": top-of-page bids $20.00 to $1,000 a click, competition low. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":1000,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"maritime lawyer","bid_low_en":20,"bid_high_en":1000,"competition_en":"LOW","competition_index_en":7,"family_bid_low_median":20,"family_bid_high_median":1000,"queries_with_bid":1,"head_searches":1600,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:CA:assault-defamation","dataset":"ad-costs","level":"family","jurisdiction":"CA","stateName":"California","practice":"assault-defamation","family":"assault-defamation","familyName":"Assault, libel and slander","familyNameEs":"Agresión, libelo y difamación","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"California, Assault, libel and slander: English head \"defamation lawyer\": top-of-page bids $2.63 to $9.92 a click, competition medium; Spanish head \"abogado de difamacion\": $1.33 to $13.92, competition medium. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":9.92,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"defamation lawyer","bid_low_en":2.63,"bid_high_en":9.92,"competition_en":"MEDIUM","competition_index_en":38,"head_es":"abogado de difamacion","bid_low_es":1.33,"bid_high_es":13.92,"competition_es":"MEDIUM","competition_index_es":51,"family_bid_low_median":1.84,"family_bid_high_median":10.47,"queries_with_bid":6,"head_searches":1600,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:CA:medical-malpractice","dataset":"ad-costs","level":"family","jurisdiction":"CA","stateName":"California","practice":"medical-malpractice","family":"medical-malpractice","topLevel":true,"familyName":"Medical malpractice","familyNameEs":"Negligencia médica","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"California, Medical malpractice: English head \"medical malpractice lawyer\": top-of-page bids $5.12 to $12.10 a click, competition low; Spanish head \"abogado de negligencia medica\": $5.14 to $18.41, competition high. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":12.1,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"medical malpractice lawyer","bid_low_en":5.12,"bid_high_en":12.1,"competition_en":"LOW","competition_index_en":2,"head_es":"abogado de negligencia medica","bid_low_es":5.14,"bid_high_es":18.41,"competition_es":"HIGH","competition_index_es":94,"family_bid_low_median":5.25,"family_bid_high_median":13,"queries_with_bid":8,"head_searches":22200,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:CA:birth-injury","dataset":"ad-costs","level":"family","jurisdiction":"CA","stateName":"California","practice":"birth-injury","family":"birth-injury","familyName":"Birth injuries","familyNameEs":"Lesiones de parto","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"California, Birth injuries: English head \"birth trauma lawyer\": top-of-page bids $91.75 to $350 a click, competition medium. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":350,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"birth trauma lawyer","bid_low_en":91.75,"bid_high_en":350,"competition_en":"MEDIUM","competition_index_en":62,"family_bid_low_median":90.62,"family_bid_high_median":325,"queries_with_bid":2,"head_searches":210,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:CA:mass-tort","dataset":"ad-costs","level":"family","jurisdiction":"CA","stateName":"California","practice":"mass-tort","family":"mass-tort","topLevel":true,"familyName":"Mass torts","familyNameEs":"Daños masivos","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"California, Mass torts: English head \"class action lawyer\": top-of-page bids $7.01 to $41.29 a click, competition medium. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":41.29,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"class action lawyer","bid_low_en":7.01,"bid_high_en":41.29,"competition_en":"MEDIUM","competition_index_en":39,"family_bid_low_median":7.01,"family_bid_high_median":41.29,"queries_with_bid":3,"head_searches":1600,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:CA:product-liability","dataset":"ad-costs","level":"family","jurisdiction":"CA","stateName":"California","practice":"product-liability","family":"product-liability","familyName":"Product liability","familyNameEs":"Responsabilidad por productos","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"California, Product liability: English head \"product liability attorney\": top-of-page bids $54.26 to $468 a click, competition high. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":468.35,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"product liability attorney","bid_low_en":54.26,"bid_high_en":468.35,"competition_en":"HIGH","competition_index_en":79,"family_bid_low_median":45.52,"family_bid_high_median":427.38,"queries_with_bid":2,"head_searches":590,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:CA:drug-device-injury","dataset":"ad-costs","level":"family","jurisdiction":"CA","stateName":"California","practice":"drug-device-injury","family":"drug-device-injury","familyName":"Drug and medical device injuries","familyNameEs":"Lesiones por medicamentos y dispositivos médicos","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"California, Drug and medical device injuries: English head \"hernia mesh lawyer\": top-of-page bids $9.12 to $27.70 a click, competition medium. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":27.7,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"hernia mesh lawyer","bid_low_en":9.12,"bid_high_en":27.7,"competition_en":"MEDIUM","competition_index_en":34,"family_bid_low_median":9.12,"family_bid_high_median":27.7,"queries_with_bid":1,"head_searches":40,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:CA:toxic-exposure","dataset":"ad-costs","level":"family","jurisdiction":"CA","stateName":"California","practice":"toxic-exposure","family":"toxic-exposure","familyName":"Toxic exposure and asbestos","familyNameEs":"Exposición tóxica y asbesto","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"California, Toxic exposure and asbestos: English head \"asbestos lawyer\": top-of-page bids $8.98 to $194 a click, competition low. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":193.56,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"asbestos lawyer","bid_low_en":8.98,"bid_high_en":193.56,"competition_en":"LOW","competition_index_en":25,"family_bid_low_median":14.56,"family_bid_high_median":149.5,"queries_with_bid":4,"head_searches":110,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:CA:mesothelioma","dataset":"ad-costs","level":"family","jurisdiction":"CA","stateName":"California","practice":"toxic-exposure","family":"mesothelioma","parent":"toxic-exposure","familyName":"Mesothelioma","familyNameEs":"Mesotelioma","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"California, Mesothelioma: English head \"mesothelioma attorney\": top-of-page bids $90.03 to $213 a click, competition low. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":212.75,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"mesothelioma attorney","bid_low_en":90.03,"bid_high_en":212.75,"competition_en":"LOW","competition_index_en":14,"family_bid_low_median":86.44,"family_bid_high_median":305.17,"queries_with_bid":4,"head_searches":1300,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:CA:workers-compensation","dataset":"ad-costs","level":"family","jurisdiction":"CA","stateName":"California","practice":"workers-compensation","family":"workers-compensation","topLevel":true,"familyName":"Workers' compensation","familyNameEs":"Compensación laboral","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"California, Workers' compensation: English head \"workers comp attorney\": top-of-page bids $23.04 to $118 a click, competition medium; Spanish head \"abogado de compensacion laboral\": $20.31 to $182, competition low. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":117.72,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"workers comp attorney","bid_low_en":23.04,"bid_high_en":117.72,"competition_en":"MEDIUM","competition_index_en":35,"head_es":"abogado de compensacion laboral","bid_low_es":20.31,"bid_high_es":182.4,"competition_es":"LOW","competition_index_es":18,"family_bid_low_median":23.21,"family_bid_high_median":117.72,"queries_with_bid":12,"head_searches":22200,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:CA:employment-law","dataset":"ad-costs","level":"family","jurisdiction":"CA","stateName":"California","practice":"employment-law","family":"employment-law","topLevel":true,"familyName":"Employment law","familyNameEs":"Derecho laboral","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"California, Employment law: English head \"employment lawyer\": top-of-page bids $22.53 to $86.03 a click, competition low; Spanish head \"abogado de trabajo\": $18.32 to $57.79, competition high. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":86.03,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"employment lawyer","bid_low_en":22.53,"bid_high_en":86.03,"competition_en":"LOW","competition_index_en":13,"head_es":"abogado de trabajo","bid_low_es":18.32,"bid_high_es":57.79,"competition_es":"HIGH","competition_index_es":97,"family_bid_low_median":18.92,"family_bid_high_median":77.3,"queries_with_bid":11,"head_searches":22200,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:CA:employment-discrimination","dataset":"ad-costs","level":"family","jurisdiction":"CA","stateName":"California","practice":"employment-discrimination","family":"employment-discrimination","familyName":"Workplace discrimination and harassment","familyNameEs":"Discriminación y acoso laboral","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"California, Workplace discrimination and harassment: English head \"employment discrimination lawyer\": top-of-page bids $20.03 to $69.51 a click, competition low; Spanish head \"abogado de acoso laboral\": $14.01 to $40.25, competition high. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":69.51,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"employment discrimination lawyer","bid_low_en":20.03,"bid_high_en":69.51,"competition_en":"LOW","competition_index_en":22,"head_es":"abogado de acoso laboral","bid_low_es":14.01,"bid_high_es":40.25,"competition_es":"HIGH","competition_index_es":84,"family_bid_low_median":13.37,"family_bid_high_median":52.83,"queries_with_bid":6,"head_searches":1900,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:CA:wage-and-hour","dataset":"ad-costs","level":"family","jurisdiction":"CA","stateName":"California","practice":"wage-and-hour","family":"wage-and-hour","familyName":"Unpaid wages and overtime","familyNameEs":"Salarios y horas extra no pagados","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"California, Unpaid wages and overtime: English head \"wage and hour lawyer\": top-of-page bids $15.88 to $121 a click, competition medium. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":121.14,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"wage and hour lawyer","bid_low_en":15.88,"bid_high_en":121.14,"competition_en":"MEDIUM","competition_index_en":37,"family_bid_low_median":21.26,"family_bid_high_median":97.12,"queries_with_bid":4,"head_searches":390,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:CA:wrongful-termination","dataset":"ad-costs","level":"family","jurisdiction":"CA","stateName":"California","practice":"wrongful-termination","family":"wrongful-termination","familyName":"Wrongful termination and retaliation","familyNameEs":"Despido injustificado y represalias","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"California, Wrongful termination and retaliation: English head \"wrongful termination lawyer\": top-of-page bids $31.06 to $112 a click, competition medium; Spanish head \"abogado de despido injustificado\": $17.69 to $59.10, competition high. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":112,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"wrongful termination lawyer","bid_low_en":31.06,"bid_high_en":112,"competition_en":"MEDIUM","competition_index_en":63,"head_es":"abogado de despido injustificado","bid_low_es":17.69,"bid_high_es":59.1,"competition_es":"HIGH","competition_index_es":68,"family_bid_low_median":21.57,"family_bid_high_median":82.65,"queries_with_bid":7,"head_searches":8100,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:CA:whistleblower","dataset":"ad-costs","level":"family","jurisdiction":"CA","stateName":"California","practice":"whistleblower","family":"whistleblower","familyName":"Whistleblower and qui tam","familyNameEs":"Denunciantes y acciones qui tam","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"California, Whistleblower and qui tam: English head \"whistleblower lawyer\": top-of-page bids $13.01 to $50.72 a click, competition low. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":50.72,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"whistleblower lawyer","bid_low_en":13.01,"bid_high_en":50.72,"competition_en":"LOW","competition_index_en":10,"family_bid_low_median":13.01,"family_bid_high_median":50.72,"queries_with_bid":3,"head_searches":880,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:CA:labor-relations","dataset":"ad-costs","level":"family","jurisdiction":"CA","stateName":"California","practice":"labor-relations","family":"labor-relations","familyName":"Labor and union relations","familyNameEs":"Relaciones laborales y sindicales","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"California, Labor and union relations: English head \"labor union lawyer\": top-of-page bids $6.60 to $29.44 a click, competition high. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":29.44,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"labor union lawyer","bid_low_en":6.6,"bid_high_en":29.44,"competition_en":"HIGH","competition_index_en":78,"family_bid_low_median":6.15,"family_bid_high_median":24.96,"queries_with_bid":2,"head_searches":90,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:CA:employee-benefits","dataset":"ad-costs","level":"family","jurisdiction":"CA","stateName":"California","practice":"employee-benefits","family":"employee-benefits","familyName":"Employee benefits and ERISA","familyNameEs":"Beneficios de empleados y ERISA","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"California, Employee benefits and ERISA: English head \"erisa lawyer\": top-of-page bids $4.01 to $34.43 a click, competition low. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":34.43,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"erisa lawyer","bid_low_en":4.01,"bid_high_en":34.43,"competition_en":"LOW","competition_index_en":14,"family_bid_low_median":4.01,"family_bid_high_median":34.43,"queries_with_bid":3,"head_searches":390,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:CA:immigration","dataset":"ad-costs","level":"family","jurisdiction":"CA","stateName":"California","practice":"immigration","family":"immigration","topLevel":true,"familyName":"Immigration","familyNameEs":"Inmigración","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"California, Immigration: English head \"immigration lawyer\": top-of-page bids $5.63 to $23.55 a click, competition low; Spanish head \"abogado de inmigracion\": $8.09 to $50.00, competition high. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":23.55,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"immigration lawyer","bid_low_en":5.63,"bid_high_en":23.55,"competition_en":"LOW","competition_index_en":9,"head_es":"abogado de inmigracion","bid_low_es":8.09,"bid_high_es":50,"competition_es":"HIGH","competition_index_es":78,"family_bid_low_median":5.7,"family_bid_high_median":24.09,"queries_with_bid":8,"head_searches":27100,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:CA:removal-defense","dataset":"ad-costs","level":"family","jurisdiction":"CA","stateName":"California","practice":"removal-defense","family":"removal-defense","familyName":"Deportation and removal defense","familyNameEs":"Defensa contra la deportación","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"California, Deportation and removal defense: English head \"deportation lawyer\": top-of-page bids $5.57 to $32.37 a click, competition medium; Spanish head \"abogado de deportacion\": $9.52 to $25.00, competition low. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":32.37,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"deportation lawyer","bid_low_en":5.57,"bid_high_en":32.37,"competition_en":"MEDIUM","competition_index_en":55,"head_es":"abogado de deportacion","bid_low_es":9.52,"bid_high_es":25,"competition_es":"LOW","competition_index_es":17,"family_bid_low_median":5.57,"family_bid_high_median":25,"queries_with_bid":5,"head_searches":140,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:CA:asylum","dataset":"ad-costs","level":"family","jurisdiction":"CA","stateName":"California","practice":"asylum","family":"asylum","familyName":"Asylum","familyNameEs":"Asilo","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"California, Asylum: English head \"asylum lawyer\": top-of-page bids $7.22 to $35.00 a click, competition low; Spanish head \"abogado de asilo\": $3.95 to $21.32, competition high. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":35,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"asylum lawyer","bid_low_en":7.22,"bid_high_en":35,"competition_en":"LOW","competition_index_en":24,"head_es":"abogado de asilo","bid_low_es":3.95,"bid_high_es":21.32,"competition_es":"HIGH","competition_index_es":88,"family_bid_low_median":5.8,"family_bid_high_median":35,"queries_with_bid":5,"head_searches":210,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:CA:family-immigration","dataset":"ad-costs","level":"family","jurisdiction":"CA","stateName":"California","practice":"family-immigration","family":"family-immigration","familyName":"Family-based immigration","familyNameEs":"Inmigración por vínculo familiar","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"California, Family-based immigration: English head \"green card lawyer\": top-of-page bids $6.32 to $30.36 a click, competition medium. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":30.36,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"green card lawyer","bid_low_en":6.32,"bid_high_en":30.36,"competition_en":"MEDIUM","competition_index_en":35,"family_bid_low_median":9.21,"family_bid_high_median":28.28,"queries_with_bid":4,"head_searches":210,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:CA:employment-immigration","dataset":"ad-costs","level":"family","jurisdiction":"CA","stateName":"California","practice":"employment-immigration","family":"employment-immigration","familyName":"Work visas and employment-based immigration","familyNameEs":"Visas de trabajo e inmigración por empleo","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"California, Work visas and employment-based immigration: English head \"h1b lawyer\": top-of-page bids $8.07 to $73.26 a click, competition high. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":73.26,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"h1b lawyer","bid_low_en":8.07,"bid_high_en":73.26,"competition_en":"HIGH","competition_index_en":72,"family_bid_low_median":8.07,"family_bid_high_median":42.4,"queries_with_bid":5,"head_searches":480,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:CA:naturalization","dataset":"ad-costs","level":"family","jurisdiction":"CA","stateName":"California","practice":"naturalization","family":"naturalization","familyName":"Citizenship and naturalization","familyNameEs":"Ciudadanía y naturalización","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"California, Citizenship and naturalization: English head \"citizenship lawyer\": top-of-page bids $3.60 to $25.48 a click, competition low. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":25.48,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"citizenship lawyer","bid_low_en":3.6,"bid_high_en":25.48,"competition_en":"LOW","competition_index_en":30,"family_bid_low_median":4.74,"family_bid_high_median":27.42,"queries_with_bid":2,"head_searches":260,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:CA:family-law","dataset":"ad-costs","level":"family","jurisdiction":"CA","stateName":"California","practice":"family-law","family":"family-law","topLevel":true,"familyName":"Family law","familyNameEs":"Derecho de familia","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"California, Family law: English head \"family law attorney\": top-of-page bids $8.36 to $44.62 a click, competition low; Spanish head \"abogado de familia\": $2.74 to $13.01, competition high. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":44.62,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"family law attorney","bid_low_en":8.36,"bid_high_en":44.62,"competition_en":"LOW","competition_index_en":22,"head_es":"abogado de familia","bid_low_es":2.74,"bid_high_es":13.01,"competition_es":"HIGH","competition_index_es":77,"family_bid_low_median":7.52,"family_bid_high_median":44.62,"queries_with_bid":9,"head_searches":27100,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:CA:divorce","dataset":"ad-costs","level":"family","jurisdiction":"CA","stateName":"California","practice":"divorce","family":"divorce","familyName":"Divorce","familyNameEs":"Divorcio","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"California, Divorce: English head \"divorce lawyer\": top-of-page bids $8.61 to $40.00 a click, competition low; Spanish head \"abogado de divorcio\": $2.91 to $20.00, competition high. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":40,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"divorce lawyer","bid_low_en":8.61,"bid_high_en":40,"competition_en":"LOW","competition_index_en":5,"head_es":"abogado de divorcio","bid_low_es":2.91,"bid_high_es":20,"competition_es":"HIGH","competition_index_es":77,"family_bid_low_median":8.38,"family_bid_high_median":38.15,"queries_with_bid":8,"head_searches":33100,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:CA:child-custody","dataset":"ad-costs","level":"family","jurisdiction":"CA","stateName":"California","practice":"child-custody","family":"child-custody","familyName":"Child custody","familyNameEs":"Custodia de menores","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"California, Child custody: English head \"child custody lawyer\": top-of-page bids $8.76 to $44.33 a click, competition medium; Spanish head \"abogado de custodia\": $3.21 to $16.62, competition high. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":44.33,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"child custody lawyer","bid_low_en":8.76,"bid_high_en":44.33,"competition_en":"MEDIUM","competition_index_en":53,"head_es":"abogado de custodia","bid_low_es":3.21,"bid_high_es":16.62,"competition_es":"HIGH","competition_index_es":83,"family_bid_low_median":7.7,"family_bid_high_median":41.08,"queries_with_bid":7,"head_searches":3600,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:CA:child-support","dataset":"ad-costs","level":"family","jurisdiction":"CA","stateName":"California","practice":"child-support","family":"child-support","familyName":"Child support","familyNameEs":"Manutención de menores","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"California, Child support: English head \"child support lawyer\": top-of-page bids $6.06 to $34.53 a click, competition medium; Spanish head \"abogado de manutencion\": $2.73 to $7.77, competition high. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":34.53,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"child support lawyer","bid_low_en":6.06,"bid_high_en":34.53,"competition_en":"MEDIUM","competition_index_en":45,"head_es":"abogado de manutencion","bid_low_es":2.73,"bid_high_es":7.77,"competition_es":"HIGH","competition_index_es":82,"family_bid_low_median":5.72,"family_bid_high_median":37.41,"queries_with_bid":5,"head_searches":4400,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:CA:adoption","dataset":"ad-costs","level":"family","jurisdiction":"CA","stateName":"California","practice":"adoption","family":"adoption","familyName":"Adoption and paternity","familyNameEs":"Adopción y paternidad","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"California, Adoption and paternity: English head \"adoption lawyer\": top-of-page bids $3.08 to $17.94 a click, competition low. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":17.94,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"adoption lawyer","bid_low_en":3.08,"bid_high_en":17.94,"competition_en":"LOW","competition_index_en":22,"family_bid_low_median":3.08,"family_bid_high_median":17.94,"queries_with_bid":4,"head_searches":1600,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:CA:juvenile","dataset":"ad-costs","level":"family","jurisdiction":"CA","stateName":"California","practice":"juvenile","family":"juvenile","familyName":"Juvenile cases","familyNameEs":"Casos de menores","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"California, Juvenile cases: English head \"juvenile defense lawyer\": top-of-page bids $5.01 to $43.00 a click, competition low. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":43,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"juvenile defense lawyer","bid_low_en":5.01,"bid_high_en":43,"competition_en":"LOW","competition_index_en":23,"family_bid_low_median":8.87,"family_bid_high_median":49.86,"queries_with_bid":2,"head_searches":260,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:CA:domestic-violence","dataset":"ad-costs","level":"family","jurisdiction":"CA","stateName":"California","practice":"domestic-violence","family":"domestic-violence","familyName":"Domestic violence and protective orders","familyNameEs":"Violencia doméstica y órdenes de protección","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"California, Domestic violence and protective orders: English head \"domestic violence lawyer near me\": top-of-page bids $9.36 to $67.91 a click, competition low; Spanish head \"abogado de violencia domestica\": $4.42 to $26.72, competition low. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":67.91,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"domestic violence lawyer near me","bid_low_en":9.36,"bid_high_en":67.91,"competition_en":"LOW","competition_index_en":9,"head_es":"abogado de violencia domestica","bid_low_es":4.42,"bid_high_es":26.72,"competition_es":"LOW","competition_index_es":32,"family_bid_low_median":9.36,"family_bid_high_median":67.91,"queries_with_bid":7,"head_searches":3600,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:CA:criminal-defense","dataset":"ad-costs","level":"family","jurisdiction":"CA","stateName":"California","practice":"criminal-defense","family":"criminal-defense","topLevel":true,"familyName":"Criminal defense","familyNameEs":"Defensa penal","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"California, Criminal defense: English head \"criminal defense lawyer\": top-of-page bids $10.65 to $92.04 a click, competition low; Spanish head \"abogado criminalista\": $9.13 to $62.66, competition high. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":92.04,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"criminal defense lawyer","bid_low_en":10.65,"bid_high_en":92.04,"competition_en":"LOW","competition_index_en":3,"head_es":"abogado criminalista","bid_low_es":9.13,"bid_high_es":62.66,"competition_es":"HIGH","competition_index_es":69,"family_bid_low_median":8.45,"family_bid_high_median":86.25,"queries_with_bid":8,"head_searches":22200,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:CA:dui-dwi","dataset":"ad-costs","level":"family","jurisdiction":"CA","stateName":"California","practice":"dui-dwi","family":"dui-dwi","familyName":"DUI and DWI","familyNameEs":"Conducir en estado de ebriedad (DUI/DWI)","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"California, DUI and DWI: English head \"dui lawyer\": top-of-page bids $20.45 to $172 a click, competition low; Spanish head \"abogado de dui\": $15.00 to $111, competition medium. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":171.6,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"dui lawyer","bid_low_en":20.45,"bid_high_en":171.6,"competition_en":"LOW","competition_index_en":4,"head_es":"abogado de dui","bid_low_es":15,"bid_high_es":111.14,"competition_es":"MEDIUM","competition_index_es":34,"family_bid_low_median":18.78,"family_bid_high_median":171.6,"queries_with_bid":8,"head_searches":27100,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:CA:white-collar","dataset":"ad-costs","level":"family","jurisdiction":"CA","stateName":"California","practice":"white-collar","family":"white-collar","familyName":"White-collar and fraud charges","familyNameEs":"Delitos de cuello blanco y fraude","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"California, White-collar and fraud charges: English head \"federal criminal defense lawyer\": top-of-page bids $11.69 to $85.00 a click, competition medium; Spanish head \"abogado de fraude\": $2.93 to $13.68, competition high. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":85,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"federal criminal defense lawyer","bid_low_en":11.69,"bid_high_en":85,"competition_en":"MEDIUM","competition_index_en":35,"head_es":"abogado de fraude","bid_low_es":2.93,"bid_high_es":13.68,"competition_es":"HIGH","competition_index_es":72,"family_bid_low_median":13.37,"family_bid_high_median":65,"queries_with_bid":5,"head_searches":480,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:CA:expungement","dataset":"ad-costs","level":"family","jurisdiction":"CA","stateName":"California","practice":"expungement","family":"expungement","familyName":"Record sealing and expungement","familyNameEs":"Sellado y eliminación de antecedentes","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"California, Record sealing and expungement: English head \"expungement lawyer\": top-of-page bids $3.09 to $14.51 a click, competition low; Spanish head \"abogado para limpiar record\": $3.81 to $32.89, competition high. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":14.51,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"expungement lawyer","bid_low_en":3.09,"bid_high_en":14.51,"competition_en":"LOW","competition_index_en":5,"head_es":"abogado para limpiar record","bid_low_es":3.81,"bid_high_es":32.89,"competition_es":"HIGH","competition_index_es":100,"family_bid_low_median":3.09,"family_bid_high_median":21.46,"queries_with_bid":5,"head_searches":2400,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:CA:bankruptcy","dataset":"ad-costs","level":"family","jurisdiction":"CA","stateName":"California","practice":"bankruptcy","family":"bankruptcy","topLevel":true,"familyName":"Bankruptcy","familyNameEs":"Bancarrota","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"California, Bankruptcy: Spanish head \"abogado de bancarrota\": $6.85 to $28.06, competition high. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":28.06,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_es":"abogado de bancarrota","bid_low_es":6.85,"bid_high_es":28.06,"competition_es":"HIGH","competition_index_es":94,"family_bid_low_median":6.05,"family_bid_high_median":27.84,"queries_with_bid":2,"head_searches":480,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:CA:chapter-7","dataset":"ad-costs","level":"family","jurisdiction":"CA","stateName":"California","practice":"consumer-bankruptcy","family":"chapter-7","parent":"consumer-bankruptcy","familyName":"Chapter 7 bankruptcy","familyNameEs":"Bancarrota del capítulo 7","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"California, Chapter 7 bankruptcy: English head \"chapter 7 lawyer\": top-of-page bids $6.89 to $31.21 a click, competition low. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":31.21,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"chapter 7 lawyer","bid_low_en":6.89,"bid_high_en":31.21,"competition_en":"LOW","competition_index_en":21,"family_bid_low_median":7.29,"family_bid_high_median":31.09,"queries_with_bid":2,"head_searches":50,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:CA:chapter-13","dataset":"ad-costs","level":"family","jurisdiction":"CA","stateName":"California","practice":"consumer-bankruptcy","family":"chapter-13","parent":"consumer-bankruptcy","familyName":"Chapter 13 bankruptcy","familyNameEs":"Bancarrota del capítulo 13","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"California, Chapter 13 bankruptcy: English head \"chapter 13 attorney\": top-of-page bids $8.14 to $30.26 a click, competition low. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":30.26,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"chapter 13 attorney","bid_low_en":8.14,"bid_high_en":30.26,"competition_en":"LOW","competition_index_en":17,"family_bid_low_median":8.14,"family_bid_high_median":30.26,"queries_with_bid":1,"head_searches":90,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:CA:business-bankruptcy","dataset":"ad-costs","level":"family","jurisdiction":"CA","stateName":"California","practice":"business-bankruptcy","family":"business-bankruptcy","familyName":"Business bankruptcy (Chapter 11)","familyNameEs":"Bancarrota de empresas (capítulo 11)","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"California, Business bankruptcy (Chapter 11): English head \"chapter 11 attorney\": top-of-page bids $12.03 to $41.42 a click, competition medium. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":41.42,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"chapter 11 attorney","bid_low_en":12.03,"bid_high_en":41.42,"competition_en":"MEDIUM","competition_index_en":54,"family_bid_low_median":12.03,"family_bid_high_median":41.42,"queries_with_bid":1,"head_searches":90,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:CA:estate-planning","dataset":"ad-costs","level":"family","jurisdiction":"CA","stateName":"California","practice":"estate-planning","family":"estate-planning","topLevel":true,"familyName":"Estate planning","familyNameEs":"Planificación patrimonial","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"California, Estate planning: English head \"estate planning lawyer\": top-of-page bids $3.57 to $17.18 a click, competition low; Spanish head \"abogado de herencias\": $2.45 to $5.45, competition high. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":17.18,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"estate planning lawyer","bid_low_en":3.57,"bid_high_en":17.18,"competition_en":"LOW","competition_index_en":3,"head_es":"abogado de herencias","bid_low_es":2.45,"bid_high_es":5.45,"competition_es":"HIGH","competition_index_es":82,"family_bid_low_median":4.08,"family_bid_high_median":20.48,"queries_with_bid":10,"head_searches":33100,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:CA:probate","dataset":"ad-costs","level":"family","jurisdiction":"CA","stateName":"California","practice":"probate","family":"probate","familyName":"Probate and estate administration","familyNameEs":"Sucesiones y administración de herencias","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"California, Probate and estate administration: English head \"probate attorney\": top-of-page bids $11.78 to $35.90 a click, competition medium. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":35.9,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"probate attorney","bid_low_en":11.78,"bid_high_en":35.9,"competition_en":"MEDIUM","competition_index_en":36,"family_bid_low_median":8.78,"family_bid_high_median":35.45,"queries_with_bid":4,"head_searches":5400,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:CA:guardianship","dataset":"ad-costs","level":"family","jurisdiction":"CA","stateName":"California","practice":"guardianship","family":"guardianship","familyName":"Guardianship and conservatorship","familyNameEs":"Tutela y curatela","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"California, Guardianship and conservatorship: English head \"guardianship attorney\": top-of-page bids $4.56 to $22.05 a click, competition medium. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":22.05,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"guardianship attorney","bid_low_en":4.56,"bid_high_en":22.05,"competition_en":"MEDIUM","competition_index_en":57,"family_bid_low_median":4.56,"family_bid_high_median":22.05,"queries_with_bid":3,"head_searches":720,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:CA:elder-law","dataset":"ad-costs","level":"family","jurisdiction":"CA","stateName":"California","practice":"elder-law","family":"elder-law","familyName":"Elder law and long-term care planning","familyNameEs":"Derecho de personas mayores y planificación de cuidados","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"California, Elder law and long-term care planning: English head \"elder law attorney\": top-of-page bids $2.78 to $16.96 a click, competition low. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":16.96,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"elder law attorney","bid_low_en":2.78,"bid_high_en":16.96,"competition_en":"LOW","competition_index_en":18,"family_bid_low_median":2.09,"family_bid_high_median":15.48,"queries_with_bid":4,"head_searches":2400,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:CA:ssdi","dataset":"ad-costs","level":"family","jurisdiction":"CA","stateName":"California","practice":"ssdi","family":"ssdi","topLevel":true,"familyName":"Social Security disability (SSDI and SSI)","familyNameEs":"Discapacidad del Seguro Social (SSDI y SSI)","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"California, Social Security disability (SSDI and SSI): English head \"social security disability lawyer\": top-of-page bids $4.70 to $24.39 a click, competition low; Spanish head \"abogado de seguro social\": $3.00 to $17.72, competition high. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":24.39,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"social security disability lawyer","bid_low_en":4.7,"bid_high_en":24.39,"competition_en":"LOW","competition_index_en":9,"head_es":"abogado de seguro social","bid_low_es":3,"bid_high_es":17.72,"competition_es":"HIGH","competition_index_es":86,"family_bid_low_median":7.54,"family_bid_high_median":29.46,"queries_with_bid":8,"head_searches":1600,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:CA:va-disability","dataset":"ad-costs","level":"family","jurisdiction":"CA","stateName":"California","practice":"va-disability","family":"va-disability","topLevel":true,"familyName":"VA disability and veterans' benefits","familyNameEs":"Discapacidad y beneficios de veteranos (VA)","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"California, VA disability and veterans' benefits: English head \"va disability lawyer\": top-of-page bids $6.18 to $103 a click, competition medium. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":102.99,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"va disability lawyer","bid_low_en":6.18,"bid_high_en":102.99,"competition_en":"MEDIUM","competition_index_en":49,"family_bid_low_median":5.62,"family_bid_high_median":99.97,"queries_with_bid":4,"head_searches":390,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:CA:lemon-law","dataset":"ad-costs","level":"family","jurisdiction":"CA","stateName":"California","practice":"lemon-law","family":"lemon-law","topLevel":true,"familyName":"Lemon law and auto fraud","familyNameEs":"Ley limón y fraude automotriz","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"California, Lemon law and auto fraud: English head \"lemon law lawyer\": top-of-page bids $43.98 to $176 a click, competition high; Spanish head \"abogado de ley limon\": $26.51 to $150, competition high. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":176.5,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"lemon law lawyer","bid_low_en":43.98,"bid_high_en":176.5,"competition_en":"HIGH","competition_index_en":83,"head_es":"abogado de ley limon","bid_low_es":26.51,"bid_high_es":149.63,"competition_es":"HIGH","competition_index_es":82,"family_bid_low_median":43.98,"family_bid_high_median":176.5,"queries_with_bid":7,"head_searches":5400,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:CA:consumer-protection","dataset":"ad-costs","level":"family","jurisdiction":"CA","stateName":"California","practice":"consumer-protection","family":"consumer-protection","topLevel":true,"familyName":"Consumer protection","familyNameEs":"Protección al consumidor","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"California, Consumer protection: English head \"consumer protection lawyer\": top-of-page bids $4.48 to $18.35 a click, competition medium; Spanish head \"abogado de proteccion al consumidor\": $2.50 to $16.94, competition high. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":18.35,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"consumer protection lawyer","bid_low_en":4.48,"bid_high_en":18.35,"competition_en":"MEDIUM","competition_index_en":55,"head_es":"abogado de proteccion al consumidor","bid_low_es":2.5,"bid_high_es":16.94,"competition_es":"HIGH","competition_index_es":77,"family_bid_low_median":3.94,"family_bid_high_median":17.65,"queries_with_bid":6,"head_searches":1300,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:CA:debt-collection-defense","dataset":"ad-costs","level":"family","jurisdiction":"CA","stateName":"California","practice":"debt-collection-defense","family":"debt-collection-defense","familyName":"Debt collection abuse (FDCPA)","familyNameEs":"Abusos en el cobro de deudas (FDCPA)","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"California, Debt collection abuse (FDCPA): English head \"debt collection lawyer\": top-of-page bids $9.79 to $26.66 a click, competition high; Spanish head \"abogado de deudas\": $7.07 to $40.00, competition high. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":26.66,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"debt collection lawyer","bid_low_en":9.79,"bid_high_en":26.66,"competition_en":"HIGH","competition_index_en":68,"head_es":"abogado de deudas","bid_low_es":7.07,"bid_high_es":40,"competition_es":"HIGH","competition_index_es":87,"family_bid_low_median":7.07,"family_bid_high_median":22.71,"queries_with_bid":5,"head_searches":1300,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:CA:credit-reporting","dataset":"ad-costs","level":"family","jurisdiction":"CA","stateName":"California","practice":"credit-reporting","family":"credit-reporting","familyName":"Credit report errors (FCRA)","familyNameEs":"Errores en el informe de crédito (FCRA)","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"California, Credit report errors (FCRA): English head \"fcra lawyer\": top-of-page bids $14.20 to $659 a click, competition high; Spanish head \"abogado de credito\": $9.25 to $32.32, competition high. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":658.68,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"fcra lawyer","bid_low_en":14.2,"bid_high_en":658.68,"competition_en":"HIGH","competition_index_en":82,"head_es":"abogado de credito","bid_low_es":9.25,"bid_high_es":32.32,"competition_es":"HIGH","competition_index_es":95,"family_bid_low_median":9.25,"family_bid_high_median":32.32,"queries_with_bid":3,"head_searches":110,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:CA:tcpa-robocalls","dataset":"ad-costs","level":"family","jurisdiction":"CA","stateName":"California","practice":"tcpa-robocalls","family":"tcpa-robocalls","familyName":"Robocalls and junk texts (TCPA)","familyNameEs":"Llamadas automáticas y mensajes no deseados (TCPA)","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"California, Robocalls and junk texts (TCPA): English head \"tcpa lawyer\": top-of-page bids $1.91 to $11.00 a click, competition low. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":11,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"tcpa lawyer","bid_low_en":1.91,"bid_high_en":11,"competition_en":"LOW","competition_index_en":20,"family_bid_low_median":1.73,"family_bid_high_median":10.75,"queries_with_bid":2,"head_searches":210,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:CA:consumer-fraud","dataset":"ad-costs","level":"family","jurisdiction":"CA","stateName":"California","practice":"consumer-fraud","family":"consumer-fraud","familyName":"Consumer fraud and scams","familyNameEs":"Fraude al consumidor y estafas","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"California, Consumer fraud and scams: English head \"fraud attorney\": top-of-page bids $5.44 to $31.25 a click, competition high; Spanish head \"abogado de estafas\": $3.37 to $18.31, competition high. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":31.25,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"fraud attorney","bid_low_en":5.44,"bid_high_en":31.25,"competition_en":"HIGH","competition_index_en":75,"head_es":"abogado de estafas","bid_low_es":3.37,"bid_high_es":18.31,"competition_es":"HIGH","competition_index_es":76,"family_bid_low_median":4.87,"family_bid_high_median":18.02,"queries_with_bid":4,"head_searches":480,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:CA:business-law","dataset":"ad-costs","level":"family","jurisdiction":"CA","stateName":"California","practice":"business-law","family":"business-law","topLevel":true,"familyName":"Business and commercial law","familyNameEs":"Derecho empresarial y comercial","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"California, Business and commercial law: English head \"business lawyer\": top-of-page bids $5.91 to $26.29 a click, competition low; Spanish head \"abogado de negocios\": $5.45 to $11.66, competition high. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":26.29,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"business lawyer","bid_low_en":5.91,"bid_high_en":26.29,"competition_en":"LOW","competition_index_en":1,"head_es":"abogado de negocios","bid_low_es":5.45,"bid_high_es":11.66,"competition_es":"HIGH","competition_index_es":73,"family_bid_low_median":5.74,"family_bid_high_median":25.06,"queries_with_bid":9,"head_searches":18100,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:CA:business-formation","dataset":"ad-costs","level":"family","jurisdiction":"CA","stateName":"California","practice":"business-formation","family":"business-formation","familyName":"Business formation and governance","familyNameEs":"Constitución y gobierno de empresas","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"California, Business formation and governance: English head \"small business lawyer\": top-of-page bids $4.94 to $21.14 a click, competition medium. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":21.14,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"small business lawyer","bid_low_en":4.94,"bid_high_en":21.14,"competition_en":"MEDIUM","competition_index_en":62,"family_bid_low_median":6.77,"family_bid_high_median":38,"queries_with_bid":3,"head_searches":320,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:CA:contract-disputes","dataset":"ad-costs","level":"family","jurisdiction":"CA","stateName":"California","practice":"contract-disputes","family":"contract-disputes","familyName":"Contract disputes","familyNameEs":"Disputas contractuales","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"California, Contract disputes: English head \"contract lawyer\": top-of-page bids $5.61 to $26.26 a click, competition low; Spanish head \"abogado de contratos\": $3.84 to $14.00, competition high. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":26.26,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"contract lawyer","bid_low_en":5.61,"bid_high_en":26.26,"competition_en":"LOW","competition_index_en":1,"head_es":"abogado de contratos","bid_low_es":3.84,"bid_high_es":14,"competition_es":"HIGH","competition_index_es":90,"family_bid_low_median":5.35,"family_bid_high_median":23.76,"queries_with_bid":5,"head_searches":18100,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:CA:franchise","dataset":"ad-costs","level":"family","jurisdiction":"CA","stateName":"California","practice":"franchise","family":"franchise","familyName":"Franchise","familyNameEs":"Franquicias","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"California, Franchise: English head \"franchise lawyer\": top-of-page bids $9.13 to $42.15 a click, competition low. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":42.15,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"franchise lawyer","bid_low_en":9.13,"bid_high_en":42.15,"competition_en":"LOW","competition_index_en":28,"family_bid_low_median":9.13,"family_bid_high_median":42.15,"queries_with_bid":2,"head_searches":320,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:CA:antitrust","dataset":"ad-costs","level":"family","jurisdiction":"CA","stateName":"California","practice":"antitrust","family":"antitrust","familyName":"Antitrust and unfair competition","familyNameEs":"Competencia desleal y antimonopolio","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"California, Antitrust and unfair competition: English head \"antitrust lawyer\": top-of-page bids $1.20 to $4.66 a click, competition low. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":4.66,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"antitrust lawyer","bid_low_en":1.2,"bid_high_en":4.66,"competition_en":"LOW","competition_index_en":1,"family_bid_low_median":1.2,"family_bid_high_median":4.66,"queries_with_bid":1,"head_searches":1900,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:CA:insurance-claims","dataset":"ad-costs","level":"family","jurisdiction":"CA","stateName":"California","practice":"insurance-claims","family":"insurance-claims","topLevel":true,"familyName":"Insurance claim disputes and bad faith","familyNameEs":"Disputas con aseguradoras y mala fe","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"California, Insurance claim disputes and bad faith: English head \"insurance claim lawyer\": top-of-page bids $20.15 to $116 a click, competition low. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":116.11,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"insurance claim lawyer","bid_low_en":20.15,"bid_high_en":116.11,"competition_en":"LOW","competition_index_en":33,"family_bid_low_median":16.11,"family_bid_high_median":85.64,"queries_with_bid":5,"head_searches":590,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:CA:civil-rights","dataset":"ad-costs","level":"family","jurisdiction":"CA","stateName":"California","practice":"civil-rights","family":"civil-rights","topLevel":true,"familyName":"Civil rights","familyNameEs":"Derechos civiles","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"California, Civil rights: English head \"civil rights attorney\": top-of-page bids $3.86 to $19.76 a click, competition medium. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":19.76,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"civil rights attorney","bid_low_en":3.86,"bid_high_en":19.76,"competition_en":"MEDIUM","competition_index_en":66,"family_bid_low_median":3.58,"family_bid_high_median":17.73,"queries_with_bid":4,"head_searches":2400,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:CA:police-misconduct","dataset":"ad-costs","level":"family","jurisdiction":"CA","stateName":"California","practice":"police-misconduct","family":"police-misconduct","familyName":"Police misconduct and excessive force","familyNameEs":"Abuso policial y uso excesivo de la fuerza","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"California, Police misconduct and excessive force: English head \"police misconduct lawyer\": top-of-page bids $3.36 to $16.65 a click, competition low. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":16.65,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"police misconduct lawyer","bid_low_en":3.36,"bid_high_en":16.65,"competition_en":"LOW","competition_index_en":19,"family_bid_low_median":4.63,"family_bid_high_median":30.55,"queries_with_bid":2,"head_searches":260,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:CA:housing-discrimination","dataset":"ad-costs","level":"family","jurisdiction":"CA","stateName":"California","practice":"housing-discrimination","family":"housing-discrimination","familyName":"Housing discrimination","familyNameEs":"Discriminación en la vivienda","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"California, Housing discrimination: English head \"fair housing lawyer\": top-of-page bids $1.72 to $15.17 a click, competition low. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":15.17,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"fair housing lawyer","bid_low_en":1.72,"bid_high_en":15.17,"competition_en":"LOW","competition_index_en":23,"family_bid_low_median":2.23,"family_bid_high_median":13.59,"queries_with_bid":2,"head_searches":320,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:CA:disability-access","dataset":"ad-costs","level":"family","jurisdiction":"CA","stateName":"California","practice":"disability-access","family":"disability-access","familyName":"Disability access (ADA)","familyNameEs":"Accesibilidad para personas con discapacidad (ADA)","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"California, Disability access (ADA): English head \"ada lawyer\": top-of-page bids $1.90 to $20.00 a click, competition low. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":20,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"ada lawyer","bid_low_en":1.9,"bid_high_en":20,"competition_en":"LOW","competition_index_en":12,"family_bid_low_median":7.29,"family_bid_high_median":37.75,"queries_with_bid":3,"head_searches":1600,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:CA:landlord-tenant","dataset":"ad-costs","level":"family","jurisdiction":"CA","stateName":"California","practice":"landlord-tenant","family":"landlord-tenant","topLevel":true,"familyName":"Landlord and tenant","familyNameEs":"Arrendadores e inquilinos","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"California, Landlord and tenant: English head \"eviction lawyer\": top-of-page bids $2.67 to $12.00 a click, competition high; Spanish head \"abogado de desalojo\": $2.55 to $13.41, competition high. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":12,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"eviction lawyer","bid_low_en":2.67,"bid_high_en":12,"competition_en":"HIGH","competition_index_en":67,"head_es":"abogado de desalojo","bid_low_es":2.55,"bid_high_es":13.41,"competition_es":"HIGH","competition_index_es":68,"family_bid_low_median":2.55,"family_bid_high_median":11.56,"queries_with_bid":9,"head_searches":6600,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:CA:real-estate","dataset":"ad-costs","level":"family","jurisdiction":"CA","stateName":"California","practice":"real-estate","family":"real-estate","topLevel":true,"familyName":"Real estate","familyNameEs":"Bienes raíces","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"California, Real estate: English head \"real estate lawyer\": top-of-page bids $2.76 to $13.63 a click, competition low; Spanish head \"abogado de bienes raices\": $2.02 to $11.18, competition medium. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":13.63,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"real estate lawyer","bid_low_en":2.76,"bid_high_en":13.63,"competition_en":"LOW","competition_index_en":2,"head_es":"abogado de bienes raices","bid_low_es":2.02,"bid_high_es":11.18,"competition_es":"MEDIUM","competition_index_es":61,"family_bid_low_median":3.02,"family_bid_high_median":14.96,"queries_with_bid":7,"head_searches":22200,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:CA:foreclosure-defense","dataset":"ad-costs","level":"family","jurisdiction":"CA","stateName":"California","practice":"foreclosure-defense","family":"foreclosure-defense","familyName":"Foreclosure defense","familyNameEs":"Defensa contra ejecuciones hipotecarias","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"California, Foreclosure defense: English head \"foreclosure attorney\": top-of-page bids $5.28 to $26.51 a click, competition medium; Spanish head \"abogado de foreclosure\": $1.43 to $4.44, competition high. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":26.51,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"foreclosure attorney","bid_low_en":5.28,"bid_high_en":26.51,"competition_en":"MEDIUM","competition_index_en":60,"head_es":"abogado de foreclosure","bid_low_es":1.43,"bid_high_es":4.44,"competition_es":"HIGH","competition_index_es":92,"family_bid_low_median":4.35,"family_bid_high_median":22.4,"queries_with_bid":4,"head_searches":480,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:CA:intellectual-property","dataset":"ad-costs","level":"family","jurisdiction":"CA","stateName":"California","practice":"intellectual-property","family":"intellectual-property","topLevel":true,"familyName":"Intellectual property","familyNameEs":"Propiedad intelectual","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"California, Intellectual property: English head \"intellectual property lawyer\": top-of-page bids $5.34 to $23.15 a click, competition low. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":23.15,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"intellectual property lawyer","bid_low_en":5.34,"bid_high_en":23.15,"competition_en":"LOW","competition_index_en":1,"family_bid_low_median":5.67,"family_bid_high_median":23.3,"queries_with_bid":6,"head_searches":18100,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:CA:trademark","dataset":"ad-costs","level":"family","jurisdiction":"CA","stateName":"California","practice":"trademark","family":"trademark","familyName":"Trademarks","familyNameEs":"Marcas","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"California, Trademarks: English head \"trademark attorney\": top-of-page bids $11.72 to $39.02 a click, competition medium. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":39.02,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"trademark attorney","bid_low_en":11.72,"bid_high_en":39.02,"competition_en":"MEDIUM","competition_index_en":60,"family_bid_low_median":11.88,"family_bid_high_median":39.62,"queries_with_bid":4,"head_searches":5400,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:CA:patent","dataset":"ad-costs","level":"family","jurisdiction":"CA","stateName":"California","practice":"patent","family":"patent","familyName":"Patents","familyNameEs":"Patentes","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"California, Patents: English head \"patent attorney\": top-of-page bids $9.00 to $38.90 a click, competition low. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":38.9,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"patent attorney","bid_low_en":9,"bid_high_en":38.9,"competition_en":"LOW","competition_index_en":2,"family_bid_low_median":7.91,"family_bid_high_median":32.74,"queries_with_bid":4,"head_searches":6600,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:CA:copyright","dataset":"ad-costs","level":"family","jurisdiction":"CA","stateName":"California","practice":"copyright","family":"copyright","familyName":"Copyright","familyNameEs":"Derechos de autor","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"California, Copyright: English head \"copyright lawyer\": top-of-page bids $3.45 to $18.69 a click, competition low. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":18.69,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"copyright lawyer","bid_low_en":3.45,"bid_high_en":18.69,"competition_en":"LOW","competition_index_en":9,"family_bid_low_median":3.54,"family_bid_high_median":18.69,"queries_with_bid":3,"head_searches":880,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:CA:tax","dataset":"ad-costs","level":"family","jurisdiction":"CA","stateName":"California","practice":"tax","family":"tax","topLevel":true,"familyName":"Tax disputes and IRS problems","familyNameEs":"Disputas fiscales y problemas con el IRS","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"California, Tax disputes and IRS problems: English head \"tax lawyer\": top-of-page bids $18.00 to $296 a click, competition low; Spanish head \"abogado de impuestos\": $7.70 to $24.97, competition high. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":295.99,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"tax lawyer","bid_low_en":18,"bid_high_en":295.99,"competition_en":"LOW","competition_index_en":4,"head_es":"abogado de impuestos","bid_low_es":7.7,"bid_high_es":24.97,"competition_es":"HIGH","competition_index_es":79,"family_bid_low_median":18,"family_bid_high_median":74.72,"queries_with_bid":7,"head_searches":18100,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:CA:education-law","dataset":"ad-costs","level":"family","jurisdiction":"CA","stateName":"California","practice":"education-law","family":"education-law","topLevel":true,"familyName":"Education law","familyNameEs":"Derecho educativo","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"California, Education law: English head \"education lawyer\": top-of-page bids $2.94 to $13.58 a click, competition medium. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":13.58,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"education lawyer","bid_low_en":2.94,"bid_high_en":13.58,"competition_en":"MEDIUM","competition_index_en":62,"family_bid_low_median":2.94,"family_bid_high_median":13.58,"queries_with_bid":3,"head_searches":720,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:CA:special-education","dataset":"ad-costs","level":"family","jurisdiction":"CA","stateName":"California","practice":"special-education","family":"special-education","familyName":"Special education (IDEA)","familyNameEs":"Educación especial (IDEA)","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"California, Special education (IDEA): English head \"special education lawyer\": top-of-page bids $1.95 to $9.23 a click, competition medium; Spanish head \"abogado de educacion especial\": $0.80 to $2.82, competition medium. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":9.23,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"special education lawyer","bid_low_en":1.95,"bid_high_en":9.23,"competition_en":"MEDIUM","competition_index_en":58,"head_es":"abogado de educacion especial","bid_low_es":0.8,"bid_high_es":2.82,"competition_es":"MEDIUM","competition_index_es":53,"family_bid_low_median":1.54,"family_bid_high_median":8.69,"queries_with_bid":4,"head_searches":590,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:CA:investor-claims","dataset":"ad-costs","level":"family","jurisdiction":"CA","stateName":"California","practice":"investor-claims","family":"investor-claims","topLevel":true,"familyName":"Securities and investor fraud","familyNameEs":"Fraude bursátil y reclamos de inversionistas","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"California, Securities and investor fraud: English head \"securities fraud lawyer\": top-of-page bids $20.95 to $65.00 a click, competition low. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":65,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"securities fraud lawyer","bid_low_en":20.95,"bid_high_en":65,"competition_en":"LOW","competition_index_en":17,"family_bid_low_median":16.44,"family_bid_high_median":67.5,"queries_with_bid":4,"head_searches":210,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:CO:personal-injury","dataset":"ad-costs","level":"family","jurisdiction":"CO","stateName":"Colorado","practice":"personal-injury","family":"personal-injury","topLevel":true,"familyName":"Personal injury","familyNameEs":"Lesiones personales","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"Colorado, Personal injury: English head \"personal injury lawyer\": top-of-page bids $179 to $561 a click, competition low; Spanish head \"abogado de lesiones personales\": $45.78 to $452, competition medium. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":560.76,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"personal injury lawyer","bid_low_en":178.88,"bid_high_en":560.76,"competition_en":"LOW","competition_index_en":20,"head_es":"abogado de lesiones personales","bid_low_es":45.78,"bid_high_es":451.61,"competition_es":"MEDIUM","competition_index_es":50,"family_bid_low_median":145.32,"family_bid_high_median":601.27,"queries_with_bid":7,"head_searches":8100,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:CO:auto-accidents","dataset":"ad-costs","level":"family","jurisdiction":"CO","stateName":"Colorado","practice":"auto-accidents","family":"auto-accidents","familyName":"Car accidents","familyNameEs":"Accidentes de auto","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"Colorado, Car accidents: English head \"car accident lawyer near me\": top-of-page bids $230 to $800 a click, competition low; Spanish head \"abogado de accidentes\": $16.82 to $86.24, competition low. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":800,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"car accident lawyer near me","bid_low_en":230,"bid_high_en":800,"competition_en":"LOW","competition_index_en":16,"head_es":"abogado de accidentes","bid_low_es":16.82,"bid_high_es":86.24,"competition_es":"LOW","competition_index_es":13,"family_bid_low_median":180,"family_bid_high_median":800,"queries_with_bid":7,"head_searches":6600,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:CO:truck-accidents","dataset":"ad-costs","level":"family","jurisdiction":"CO","stateName":"Colorado","practice":"truck-accidents","family":"truck-accidents","familyName":"Truck accidents","familyNameEs":"Accidentes de camiones","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"Colorado, Truck accidents: English head \"truck accident lawyer near me\": top-of-page bids $180 to $560 a click, competition low. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":560,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"truck accident lawyer near me","bid_low_en":180,"bid_high_en":560,"competition_en":"LOW","competition_index_en":16,"family_bid_low_median":155,"family_bid_high_median":488,"queries_with_bid":4,"head_searches":1600,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:CO:motorcycle-accidents","dataset":"ad-costs","level":"family","jurisdiction":"CO","stateName":"Colorado","practice":"motorcycle-accidents","family":"motorcycle-accidents","familyName":"Motorcycle accidents","familyNameEs":"Accidentes de motocicleta","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"Colorado, Motorcycle accidents: English head \"motorcycle accident lawyer near me\": top-of-page bids $180 to $400 a click, competition low. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":400,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"motorcycle accident lawyer near me","bid_low_en":180,"bid_high_en":400,"competition_en":"LOW","competition_index_en":19,"family_bid_low_median":173.62,"family_bid_high_median":400,"queries_with_bid":4,"head_searches":1000,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:CO:pedestrian-bicycle-accidents","dataset":"ad-costs","level":"family","jurisdiction":"CO","stateName":"Colorado","practice":"pedestrian-bicycle-accidents","family":"pedestrian-bicycle-accidents","familyName":"Pedestrian and bicycle accidents","familyNameEs":"Accidentes de peatones y ciclistas","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"Colorado, Pedestrian and bicycle accidents: English head \"pedestrian accident lawyer\": top-of-page bids $169 to $511 a click, competition low. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":511.23,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"pedestrian accident lawyer","bid_low_en":168.97,"bid_high_en":511.23,"competition_en":"LOW","competition_index_en":20,"family_bid_low_median":168.97,"family_bid_high_median":511.23,"queries_with_bid":2,"head_searches":170,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:CO:rideshare-accidents","dataset":"ad-costs","level":"family","jurisdiction":"CO","stateName":"Colorado","practice":"rideshare-accidents","family":"rideshare-accidents","familyName":"Rideshare accidents","familyNameEs":"Accidentes de vehículos de transporte por aplicación","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"Colorado, Rideshare accidents: English head \"uber accident lawyer\": top-of-page bids $76.88 to $299 a click, competition low. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":298.51,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"uber accident lawyer","bid_low_en":76.88,"bid_high_en":298.51,"competition_en":"LOW","competition_index_en":13,"family_bid_low_median":76.88,"family_bid_high_median":298.51,"queries_with_bid":3,"head_searches":140,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:CO:premises-liability","dataset":"ad-costs","level":"family","jurisdiction":"CO","stateName":"Colorado","practice":"premises-liability","family":"premises-liability","familyName":"Premises liability (slip and fall)","familyNameEs":"Responsabilidad de propietarios (resbalones y caídas)","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"Colorado, Premises liability (slip and fall): English head \"slip and fall lawyer\": top-of-page bids $51.96 to $391 a click, competition low. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":391.38,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"slip and fall lawyer","bid_low_en":51.96,"bid_high_en":391.38,"competition_en":"LOW","competition_index_en":11,"family_bid_low_median":85.73,"family_bid_high_median":391.38,"queries_with_bid":5,"head_searches":320,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:CO:dog-bites","dataset":"ad-costs","level":"family","jurisdiction":"CO","stateName":"Colorado","practice":"dog-bites","family":"dog-bites","familyName":"Dog bites","familyNameEs":"Mordeduras de perro","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"Colorado, Dog bites: English head \"dog bite lawyer\": top-of-page bids $210 to $350 a click, competition low. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":350,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"dog bite lawyer","bid_low_en":210,"bid_high_en":350,"competition_en":"LOW","competition_index_en":23,"family_bid_low_median":123.66,"family_bid_high_median":350,"queries_with_bid":3,"head_searches":390,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:CO:wrongful-death","dataset":"ad-costs","level":"family","jurisdiction":"CO","stateName":"Colorado","practice":"wrongful-death","family":"wrongful-death","familyName":"Wrongful death","familyNameEs":"Muerte por negligencia","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"Colorado, Wrongful death: English head \"wrongful death lawyer near me\": top-of-page bids $80.62 to $464 a click, competition low. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":464.22,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"wrongful death lawyer near me","bid_low_en":80.62,"bid_high_en":464.22,"competition_en":"LOW","competition_index_en":4,"family_bid_low_median":57.47,"family_bid_high_median":448.59,"queries_with_bid":4,"head_searches":390,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:CO:catastrophic-injury","dataset":"ad-costs","level":"family","jurisdiction":"CO","stateName":"Colorado","practice":"catastrophic-injury","family":"catastrophic-injury","familyName":"Brain, spinal cord and burn injuries","familyNameEs":"Lesiones cerebrales, de médula espinal y quemaduras","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"Colorado, Brain, spinal cord and burn injuries: English head \"brain injury lawyer\": top-of-page bids $101 to $314 a click, competition low. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":313.83,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"brain injury lawyer","bid_low_en":101.25,"bid_high_en":313.83,"competition_en":"LOW","competition_index_en":13,"family_bid_low_median":52.15,"family_bid_high_median":163.34,"queries_with_bid":2,"head_searches":170,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:CO:maritime-injury","dataset":"ad-costs","level":"family","jurisdiction":"CO","stateName":"Colorado","practice":"maritime-injury","family":"maritime-injury","familyName":"Maritime and boating injuries","familyNameEs":"Lesiones marítimas y en embarcaciones","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"Colorado, Maritime and boating injuries: English head \"maritime lawyer\": top-of-page bids $10.25 to $30.00 a click, competition low. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":30,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"maritime lawyer","bid_low_en":10.25,"bid_high_en":30,"competition_en":"LOW","competition_index_en":2,"family_bid_low_median":10.25,"family_bid_high_median":30,"queries_with_bid":1,"head_searches":260,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:CO:assault-defamation","dataset":"ad-costs","level":"family","jurisdiction":"CO","stateName":"Colorado","practice":"assault-defamation","family":"assault-defamation","familyName":"Assault, libel and slander","familyNameEs":"Agresión, libelo y difamación","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"Colorado, Assault, libel and slander: English head \"defamation lawyer\": top-of-page bids $3.60 to $15.85 a click, competition low. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":15.85,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"defamation lawyer","bid_low_en":3.6,"bid_high_en":15.85,"competition_en":"LOW","competition_index_en":24,"family_bid_low_median":3.6,"family_bid_high_median":15.85,"queries_with_bid":3,"head_searches":320,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:CO:medical-malpractice","dataset":"ad-costs","level":"family","jurisdiction":"CO","stateName":"Colorado","practice":"medical-malpractice","family":"medical-malpractice","topLevel":true,"familyName":"Medical malpractice","familyNameEs":"Negligencia médica","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"Colorado, Medical malpractice: English head \"medical malpractice lawyer\": top-of-page bids $3.44 to $15.10 a click, competition low. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":15.1,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"medical malpractice lawyer","bid_low_en":3.44,"bid_high_en":15.1,"competition_en":"LOW","competition_index_en":2,"family_bid_low_median":3.51,"family_bid_high_median":16.3,"queries_with_bid":6,"head_searches":5400,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:CO:mass-tort","dataset":"ad-costs","level":"family","jurisdiction":"CO","stateName":"Colorado","practice":"mass-tort","family":"mass-tort","topLevel":true,"familyName":"Mass torts","familyNameEs":"Daños masivos","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"Colorado, Mass torts: English head \"class action lawyer\": top-of-page bids $5.81 to $38.59 a click, competition low. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":38.59,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"class action lawyer","bid_low_en":5.81,"bid_high_en":38.59,"competition_en":"LOW","competition_index_en":18,"family_bid_low_median":5.81,"family_bid_high_median":38.59,"queries_with_bid":2,"head_searches":170,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:CO:product-liability","dataset":"ad-costs","level":"family","jurisdiction":"CO","stateName":"Colorado","practice":"product-liability","family":"product-liability","familyName":"Product liability","familyNameEs":"Responsabilidad por productos","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"Colorado, Product liability: English head \"product liability attorney\": top-of-page bids $5.16 to $48.70 a click, competition low. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":48.7,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"product liability attorney","bid_low_en":5.16,"bid_high_en":48.7,"competition_en":"LOW","competition_index_en":26,"family_bid_low_median":5.16,"family_bid_high_median":48.7,"queries_with_bid":1,"head_searches":110,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:CO:mesothelioma","dataset":"ad-costs","level":"family","jurisdiction":"CO","stateName":"Colorado","practice":"toxic-exposure","family":"mesothelioma","parent":"toxic-exposure","familyName":"Mesothelioma","familyNameEs":"Mesotelioma","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"Colorado, Mesothelioma: English head \"mesothelioma attorney\": top-of-page bids $85.60 to $213 a click, competition low. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":212.75,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"mesothelioma attorney","bid_low_en":85.6,"bid_high_en":212.75,"competition_en":"LOW","competition_index_en":9,"family_bid_low_median":85.6,"family_bid_high_median":212.75,"queries_with_bid":1,"head_searches":170,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:CO:workers-compensation","dataset":"ad-costs","level":"family","jurisdiction":"CO","stateName":"Colorado","practice":"workers-compensation","family":"workers-compensation","topLevel":true,"familyName":"Workers' compensation","familyNameEs":"Compensación laboral","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"Colorado, Workers' compensation: English head \"workers comp attorney\": top-of-page bids $18.87 to $150 a click, competition low; Spanish head \"abogado de accidentes de trabajo\": $7.30 to $63.11, competition medium. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":150,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"workers comp attorney","bid_low_en":18.87,"bid_high_en":150,"competition_en":"LOW","competition_index_en":14,"head_es":"abogado de accidentes de trabajo","bid_low_es":7.3,"bid_high_es":63.11,"competition_es":"MEDIUM","competition_index_es":56,"family_bid_low_median":18.07,"family_bid_high_median":150,"queries_with_bid":10,"head_searches":2900,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:CO:employment-law","dataset":"ad-costs","level":"family","jurisdiction":"CO","stateName":"Colorado","practice":"employment-law","family":"employment-law","topLevel":true,"familyName":"Employment law","familyNameEs":"Derecho laboral","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"Colorado, Employment law: English head \"employment lawyer\": top-of-page bids $2.04 to $7.71 a click, competition low; Spanish head \"abogado laboral\": $1.79 to $12.73, competition low. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":7.71,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"employment lawyer","bid_low_en":2.04,"bid_high_en":7.71,"competition_en":"LOW","competition_index_en":6,"head_es":"abogado laboral","bid_low_es":1.79,"bid_high_es":12.73,"competition_es":"LOW","competition_index_es":33,"family_bid_low_median":2,"family_bid_high_median":10,"queries_with_bid":10,"head_searches":5400,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:CO:employment-discrimination","dataset":"ad-costs","level":"family","jurisdiction":"CO","stateName":"Colorado","practice":"employment-discrimination","family":"employment-discrimination","familyName":"Workplace discrimination and harassment","familyNameEs":"Discriminación y acoso laboral","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"Colorado, Workplace discrimination and harassment: English head \"employment discrimination lawyer\": top-of-page bids $1.71 to $7.45 a click, competition low; Spanish head \"abogado de discriminacion laboral\": $5.09 to $20.01, competition medium. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":7.45,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"employment discrimination lawyer","bid_low_en":1.71,"bid_high_en":7.45,"competition_en":"LOW","competition_index_en":14,"head_es":"abogado de discriminacion laboral","bid_low_es":5.09,"bid_high_es":20.01,"competition_es":"MEDIUM","competition_index_es":57,"family_bid_low_median":2.01,"family_bid_high_median":11.75,"queries_with_bid":6,"head_searches":260,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:CO:wage-and-hour","dataset":"ad-costs","level":"family","jurisdiction":"CO","stateName":"Colorado","practice":"wage-and-hour","family":"wage-and-hour","familyName":"Unpaid wages and overtime","familyNameEs":"Salarios y horas extra no pagados","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"Colorado, Unpaid wages and overtime: English head \"wage and hour lawyer\": top-of-page bids $2.35 to $16.49 a click, competition low. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":16.49,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"wage and hour lawyer","bid_low_en":2.35,"bid_high_en":16.49,"competition_en":"LOW","competition_index_en":22,"family_bid_low_median":2.35,"family_bid_high_median":16.49,"queries_with_bid":3,"head_searches":50,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:CO:wrongful-termination","dataset":"ad-costs","level":"family","jurisdiction":"CO","stateName":"Colorado","practice":"wrongful-termination","family":"wrongful-termination","familyName":"Wrongful termination and retaliation","familyNameEs":"Despido injustificado y represalias","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"Colorado, Wrongful termination and retaliation: English head \"wrongful termination lawyer\": top-of-page bids $1.64 to $8.68 a click, competition low. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":8.68,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"wrongful termination lawyer","bid_low_en":1.64,"bid_high_en":8.68,"competition_en":"LOW","competition_index_en":28,"family_bid_low_median":1.87,"family_bid_high_median":9.23,"queries_with_bid":4,"head_searches":880,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:CO:whistleblower","dataset":"ad-costs","level":"family","jurisdiction":"CO","stateName":"Colorado","practice":"whistleblower","family":"whistleblower","familyName":"Whistleblower and qui tam","familyNameEs":"Denunciantes y acciones qui tam","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"Colorado, Whistleblower and qui tam: English head \"whistleblower lawyer\": top-of-page bids $3.53 to $23.30 a click, competition low. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":23.3,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"whistleblower lawyer","bid_low_en":3.53,"bid_high_en":23.3,"competition_en":"LOW","competition_index_en":11,"family_bid_low_median":3.53,"family_bid_high_median":23.3,"queries_with_bid":2,"head_searches":140,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:CO:employee-benefits","dataset":"ad-costs","level":"family","jurisdiction":"CO","stateName":"Colorado","practice":"employee-benefits","family":"employee-benefits","familyName":"Employee benefits and ERISA","familyNameEs":"Beneficios de empleados y ERISA","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"Colorado, Employee benefits and ERISA: English head \"erisa lawyer\": top-of-page bids $0.87 to $21.14 a click, competition low. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":21.14,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"erisa lawyer","bid_low_en":0.87,"bid_high_en":21.14,"competition_en":"LOW","competition_index_en":13,"family_bid_low_median":1.64,"family_bid_high_median":26.67,"queries_with_bid":2,"head_searches":90,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:CO:immigration","dataset":"ad-costs","level":"family","jurisdiction":"CO","stateName":"Colorado","practice":"immigration","family":"immigration","topLevel":true,"familyName":"Immigration","familyNameEs":"Inmigración","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"Colorado, Immigration: English head \"immigration lawyer\": top-of-page bids $4.46 to $48.20 a click, competition low; Spanish head \"abogado de inmigracion\": $10.06 to $55.00, competition high. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":48.2,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"immigration lawyer","bid_low_en":4.46,"bid_high_en":48.2,"competition_en":"LOW","competition_index_en":11,"head_es":"abogado de inmigracion","bid_low_es":10.06,"bid_high_es":55,"competition_es":"HIGH","competition_index_es":68,"family_bid_low_median":6.04,"family_bid_high_median":44.77,"queries_with_bid":7,"head_searches":5400,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:CO:family-immigration","dataset":"ad-costs","level":"family","jurisdiction":"CO","stateName":"Colorado","practice":"family-immigration","family":"family-immigration","familyName":"Family-based immigration","familyNameEs":"Inmigración por vínculo familiar","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"Colorado, Family-based immigration: English head \"green card lawyer\": top-of-page bids $4.94 to $13.78 a click, competition medium. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":13.78,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"green card lawyer","bid_low_en":4.94,"bid_high_en":13.78,"competition_en":"MEDIUM","competition_index_en":52,"family_bid_low_median":4.94,"family_bid_high_median":13.78,"queries_with_bid":1,"head_searches":30,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:CO:naturalization","dataset":"ad-costs","level":"family","jurisdiction":"CO","stateName":"Colorado","practice":"naturalization","family":"naturalization","familyName":"Citizenship and naturalization","familyNameEs":"Ciudadanía y naturalización","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"Colorado, Citizenship and naturalization: English head \"citizenship lawyer\": top-of-page bids $5.73 to $17.35 a click, competition medium. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":17.35,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"citizenship lawyer","bid_low_en":5.73,"bid_high_en":17.35,"competition_en":"MEDIUM","competition_index_en":57,"family_bid_low_median":5.73,"family_bid_high_median":17.35,"queries_with_bid":1,"head_searches":40,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:CO:family-law","dataset":"ad-costs","level":"family","jurisdiction":"CO","stateName":"Colorado","practice":"family-law","family":"family-law","topLevel":true,"familyName":"Family law","familyNameEs":"Derecho de familia","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"Colorado, Family law: English head \"family lawyer\": top-of-page bids $19.35 to $83.49 a click, competition low; Spanish head \"abogado de familia\": $3.26 to $21.23, competition high. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":83.49,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"family lawyer","bid_low_en":19.35,"bid_high_en":83.49,"competition_en":"LOW","competition_index_en":11,"head_es":"abogado de familia","bid_low_es":3.26,"bid_high_es":21.23,"competition_es":"HIGH","competition_index_es":72,"family_bid_low_median":17.2,"family_bid_high_median":83.49,"queries_with_bid":9,"head_searches":5400,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:CO:divorce","dataset":"ad-costs","level":"family","jurisdiction":"CO","stateName":"Colorado","practice":"divorce","family":"divorce","familyName":"Divorce","familyNameEs":"Divorcio","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"Colorado, Divorce: English head \"divorce lawyer\": top-of-page bids $26.89 to $90.00 a click, competition low; Spanish head \"abogado de divorcio\": $4.39 to $30.03, competition high. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":90,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"divorce lawyer","bid_low_en":26.89,"bid_high_en":90,"competition_en":"LOW","competition_index_en":10,"head_es":"abogado de divorcio","bid_low_es":4.39,"bid_high_es":30.03,"competition_es":"HIGH","competition_index_es":94,"family_bid_low_median":23.88,"family_bid_high_median":85.28,"queries_with_bid":8,"head_searches":6600,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:CO:child-custody","dataset":"ad-costs","level":"family","jurisdiction":"CO","stateName":"Colorado","practice":"child-custody","family":"child-custody","familyName":"Child custody","familyNameEs":"Custodia de menores","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"Colorado, Child custody: English head \"child custody attorney near me\": top-of-page bids $15.23 to $91.37 a click, competition high. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":91.37,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"child custody attorney near me","bid_low_en":15.23,"bid_high_en":91.37,"competition_en":"HIGH","competition_index_en":88,"family_bid_low_median":24.23,"family_bid_high_median":89.57,"queries_with_bid":5,"head_searches":720,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:CO:child-support","dataset":"ad-costs","level":"family","jurisdiction":"CO","stateName":"Colorado","practice":"child-support","family":"child-support","familyName":"Child support","familyNameEs":"Manutención de menores","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"Colorado, Child support: English head \"child support attorney\": top-of-page bids $9.69 to $76.61 a click, competition medium. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":76.61,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"child support attorney","bid_low_en":9.69,"bid_high_en":76.61,"competition_en":"MEDIUM","competition_index_en":63,"family_bid_low_median":11.38,"family_bid_high_median":74.94,"queries_with_bid":3,"head_searches":720,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:CO:adoption","dataset":"ad-costs","level":"family","jurisdiction":"CO","stateName":"Colorado","practice":"adoption","family":"adoption","familyName":"Adoption and paternity","familyNameEs":"Adopción y paternidad","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"Colorado, Adoption and paternity: English head \"adoption lawyer\": top-of-page bids $5.03 to $46.23 a click, competition low. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":46.23,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"adoption lawyer","bid_low_en":5.03,"bid_high_en":46.23,"competition_en":"LOW","competition_index_en":28,"family_bid_low_median":5.03,"family_bid_high_median":46.23,"queries_with_bid":2,"head_searches":320,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:CO:juvenile","dataset":"ad-costs","level":"family","jurisdiction":"CO","stateName":"Colorado","practice":"juvenile","family":"juvenile","familyName":"Juvenile cases","familyNameEs":"Casos de menores","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"Colorado, Juvenile cases: English head \"juvenile defense lawyer\": top-of-page bids $14.05 to $119 a click, competition low. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":119.26,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"juvenile defense lawyer","bid_low_en":14.05,"bid_high_en":119.26,"competition_en":"LOW","competition_index_en":25,"family_bid_low_median":14.05,"family_bid_high_median":119.26,"queries_with_bid":1,"head_searches":50,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:CO:domestic-violence","dataset":"ad-costs","level":"family","jurisdiction":"CO","stateName":"Colorado","practice":"domestic-violence","family":"domestic-violence","familyName":"Domestic violence and protective orders","familyNameEs":"Violencia doméstica y órdenes de protección","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"Colorado, Domestic violence and protective orders: English head \"domestic violence lawyer near me\": top-of-page bids $16.39 to $100 a click, competition low; Spanish head \"abogado de violencia domestica\": $5.92 to $33.57, competition high. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":100,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"domestic violence lawyer near me","bid_low_en":16.39,"bid_high_en":100,"competition_en":"LOW","competition_index_en":24,"head_es":"abogado de violencia domestica","bid_low_es":5.92,"bid_high_es":33.57,"competition_es":"HIGH","competition_index_es":80,"family_bid_low_median":16.39,"family_bid_high_median":100,"queries_with_bid":7,"head_searches":590,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:CO:criminal-defense","dataset":"ad-costs","level":"family","jurisdiction":"CO","stateName":"Colorado","practice":"criminal-defense","family":"criminal-defense","topLevel":true,"familyName":"Criminal defense","familyNameEs":"Defensa penal","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"Colorado, Criminal defense: English head \"criminal defense lawyer\": top-of-page bids $20.17 to $90.00 a click, competition low; Spanish head \"abogado penal\": $3.12 to $16.30, competition low. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":90,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"criminal defense lawyer","bid_low_en":20.17,"bid_high_en":90,"competition_en":"LOW","competition_index_en":6,"head_es":"abogado penal","bid_low_es":3.12,"bid_high_es":16.3,"competition_es":"LOW","competition_index_es":25,"family_bid_low_median":9.98,"family_bid_high_median":90,"queries_with_bid":8,"head_searches":5400,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:CO:dui-dwi","dataset":"ad-costs","level":"family","jurisdiction":"CO","stateName":"Colorado","practice":"dui-dwi","family":"dui-dwi","familyName":"DUI and DWI","familyNameEs":"Conducir en estado de ebriedad (DUI/DWI)","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"Colorado, DUI and DWI: English head \"dui lawyer\": top-of-page bids $42.27 to $148 a click, competition low; Spanish head \"abogado de dui\": $7.47 to $122, competition high. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":148.29,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"dui lawyer","bid_low_en":42.27,"bid_high_en":148.29,"competition_en":"LOW","competition_index_en":11,"head_es":"abogado de dui","bid_low_es":7.47,"bid_high_es":122.47,"competition_es":"HIGH","competition_index_es":90,"family_bid_low_median":38.16,"family_bid_high_median":162.91,"queries_with_bid":6,"head_searches":5400,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:CO:white-collar","dataset":"ad-costs","level":"family","jurisdiction":"CO","stateName":"Colorado","practice":"white-collar","family":"white-collar","familyName":"White-collar and fraud charges","familyNameEs":"Delitos de cuello blanco y fraude","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"Colorado, White-collar and fraud charges: English head \"federal criminal defense lawyer\": top-of-page bids $20.23 to $70.00 a click, competition medium. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":70,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"federal criminal defense lawyer","bid_low_en":20.23,"bid_high_en":70,"competition_en":"MEDIUM","competition_index_en":39,"family_bid_low_median":20.23,"family_bid_high_median":70,"queries_with_bid":1,"head_searches":70,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:CO:expungement","dataset":"ad-costs","level":"family","jurisdiction":"CO","stateName":"Colorado","practice":"expungement","family":"expungement","familyName":"Record sealing and expungement","familyNameEs":"Sellado y eliminación de antecedentes","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"Colorado, Record sealing and expungement: English head \"expungement lawyer\": top-of-page bids $2.04 to $9.25 a click, competition low. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":9.25,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"expungement lawyer","bid_low_en":2.04,"bid_high_en":9.25,"competition_en":"LOW","competition_index_en":7,"family_bid_low_median":2.04,"family_bid_high_median":9.25,"queries_with_bid":1,"head_searches":320,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:CO:bankruptcy","dataset":"ad-costs","level":"family","jurisdiction":"CO","stateName":"Colorado","practice":"bankruptcy","family":"bankruptcy","topLevel":true,"familyName":"Bankruptcy","familyNameEs":"Bancarrota","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"Colorado, Bankruptcy: Spanish head \"abogado de bancarrota\": $3.64 to $19.72, competition medium. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":19.72,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_es":"abogado de bancarrota","bid_low_es":3.64,"bid_high_es":19.72,"competition_es":"MEDIUM","competition_index_es":63,"family_bid_low_median":3.64,"family_bid_high_median":19.72,"queries_with_bid":1,"head_searches":20,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:CO:chapter-7","dataset":"ad-costs","level":"family","jurisdiction":"CO","stateName":"Colorado","practice":"consumer-bankruptcy","family":"chapter-7","parent":"consumer-bankruptcy","familyName":"Chapter 7 bankruptcy","familyNameEs":"Bancarrota del capítulo 7","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"Colorado, Chapter 7 bankruptcy: English head \"chapter 7 lawyer\": top-of-page bids $8.46 to $226 a click, competition medium. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":225.75,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"chapter 7 lawyer","bid_low_en":8.46,"bid_high_en":225.75,"competition_en":"MEDIUM","competition_index_en":53,"family_bid_low_median":8.46,"family_bid_high_median":225.75,"queries_with_bid":1,"head_searches":10,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:CO:chapter-13","dataset":"ad-costs","level":"family","jurisdiction":"CO","stateName":"Colorado","practice":"consumer-bankruptcy","family":"chapter-13","parent":"consumer-bankruptcy","familyName":"Chapter 13 bankruptcy","familyNameEs":"Bancarrota del capítulo 13","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"Colorado, Chapter 13 bankruptcy: English head \"chapter 13 attorney\": top-of-page bids $7.50 to $59.24 a click, competition high. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":59.24,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"chapter 13 attorney","bid_low_en":7.5,"bid_high_en":59.24,"competition_en":"HIGH","competition_index_en":69,"family_bid_low_median":7.5,"family_bid_high_median":59.24,"queries_with_bid":1,"head_searches":20,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:CO:estate-planning","dataset":"ad-costs","level":"family","jurisdiction":"CO","stateName":"Colorado","practice":"estate-planning","family":"estate-planning","topLevel":true,"familyName":"Estate planning","familyNameEs":"Planificación patrimonial","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"Colorado, Estate planning: English head \"estate planning lawyer\": top-of-page bids $4.71 to $24.08 a click, competition low. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":24.08,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"estate planning lawyer","bid_low_en":4.71,"bid_high_en":24.08,"competition_en":"LOW","competition_index_en":3,"family_bid_low_median":4.34,"family_bid_high_median":25.48,"queries_with_bid":8,"head_searches":6600,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:CO:probate","dataset":"ad-costs","level":"family","jurisdiction":"CO","stateName":"Colorado","practice":"probate","family":"probate","familyName":"Probate and estate administration","familyNameEs":"Sucesiones y administración de herencias","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"Colorado, Probate and estate administration: English head \"probate attorney\": top-of-page bids $17.71 to $55.00 a click, competition low. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":55,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"probate attorney","bid_low_en":17.71,"bid_high_en":55,"competition_en":"LOW","competition_index_en":25,"family_bid_low_median":12.21,"family_bid_high_median":54,"queries_with_bid":4,"head_searches":1000,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:CO:guardianship","dataset":"ad-costs","level":"family","jurisdiction":"CO","stateName":"Colorado","practice":"guardianship","family":"guardianship","familyName":"Guardianship and conservatorship","familyNameEs":"Tutela y curatela","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"Colorado, Guardianship and conservatorship: English head \"guardianship attorney\": top-of-page bids $5.52 to $114 a click, competition medium. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":114.31,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"guardianship attorney","bid_low_en":5.52,"bid_high_en":114.31,"competition_en":"MEDIUM","competition_index_en":55,"family_bid_low_median":3.4,"family_bid_high_median":85.4,"queries_with_bid":2,"head_searches":140,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:CO:elder-law","dataset":"ad-costs","level":"family","jurisdiction":"CO","stateName":"Colorado","practice":"elder-law","family":"elder-law","familyName":"Elder law and long-term care planning","familyNameEs":"Derecho de personas mayores y planificación de cuidados","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"Colorado, Elder law and long-term care planning: English head \"elder law attorney\": top-of-page bids $1.61 to $15.29 a click, competition low. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":15.29,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"elder law attorney","bid_low_en":1.61,"bid_high_en":15.29,"competition_en":"LOW","competition_index_en":22,"family_bid_low_median":1.58,"family_bid_high_median":14.71,"queries_with_bid":4,"head_searches":390,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:CO:ssdi","dataset":"ad-costs","level":"family","jurisdiction":"CO","stateName":"Colorado","practice":"ssdi","family":"ssdi","topLevel":true,"familyName":"Social Security disability (SSDI and SSI)","familyNameEs":"Discapacidad del Seguro Social (SSDI y SSI)","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"Colorado, Social Security disability (SSDI and SSI): English head \"social security disability lawyer\": top-of-page bids $4.70 to $35.95 a click, competition low. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":35.95,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"social security disability lawyer","bid_low_en":4.7,"bid_high_en":35.95,"competition_en":"LOW","competition_index_en":8,"family_bid_low_median":7.72,"family_bid_high_median":34.13,"queries_with_bid":5,"head_searches":260,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:CO:va-disability","dataset":"ad-costs","level":"family","jurisdiction":"CO","stateName":"Colorado","practice":"va-disability","family":"va-disability","topLevel":true,"familyName":"VA disability and veterans' benefits","familyNameEs":"Discapacidad y beneficios de veteranos (VA)","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"Colorado, VA disability and veterans' benefits: English head \"va disability lawyer\": top-of-page bids $8.76 to $149 a click, competition medium. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":149.21,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"va disability lawyer","bid_low_en":8.76,"bid_high_en":149.21,"competition_en":"MEDIUM","competition_index_en":45,"family_bid_low_median":7.61,"family_bid_high_median":140.78,"queries_with_bid":4,"head_searches":110,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:CO:lemon-law","dataset":"ad-costs","level":"family","jurisdiction":"CO","stateName":"Colorado","practice":"lemon-law","family":"lemon-law","topLevel":true,"familyName":"Lemon law and auto fraud","familyNameEs":"Ley limón y fraude automotriz","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"Colorado, Lemon law and auto fraud: English head \"lemon law lawyer\": top-of-page bids $18.28 to $38.94 a click, competition medium. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":38.94,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"lemon law lawyer","bid_low_en":18.28,"bid_high_en":38.94,"competition_en":"MEDIUM","competition_index_en":66,"family_bid_low_median":14.91,"family_bid_high_median":54.19,"queries_with_bid":4,"head_searches":260,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:CO:consumer-protection","dataset":"ad-costs","level":"family","jurisdiction":"CO","stateName":"Colorado","practice":"consumer-protection","family":"consumer-protection","topLevel":true,"familyName":"Consumer protection","familyNameEs":"Protección al consumidor","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"Colorado, Consumer protection: English head \"consumer protection lawyer\": top-of-page bids $4.07 to $17.63 a click, competition high. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":17.63,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"consumer protection lawyer","bid_low_en":4.07,"bid_high_en":17.63,"competition_en":"HIGH","competition_index_en":69,"family_bid_low_median":5.02,"family_bid_high_median":22.18,"queries_with_bid":4,"head_searches":170,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:CO:debt-collection-defense","dataset":"ad-costs","level":"family","jurisdiction":"CO","stateName":"Colorado","practice":"debt-collection-defense","family":"debt-collection-defense","familyName":"Debt collection abuse (FDCPA)","familyNameEs":"Abusos en el cobro de deudas (FDCPA)","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"Colorado, Debt collection abuse (FDCPA): English head \"debt collection lawyer\": top-of-page bids $5.83 to $23.36 a click, competition medium. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":23.36,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"debt collection lawyer","bid_low_en":5.83,"bid_high_en":23.36,"competition_en":"MEDIUM","competition_index_en":58,"family_bid_low_median":4.21,"family_bid_high_median":16.18,"queries_with_bid":2,"head_searches":170,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:CO:consumer-fraud","dataset":"ad-costs","level":"family","jurisdiction":"CO","stateName":"Colorado","practice":"consumer-fraud","family":"consumer-fraud","familyName":"Consumer fraud and scams","familyNameEs":"Fraude al consumidor y estafas","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"Colorado, Consumer fraud and scams: English head \"fraud attorney\": top-of-page bids $15.16 to $82.72 a click, competition medium. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":82.72,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"fraud attorney","bid_low_en":15.16,"bid_high_en":82.72,"competition_en":"MEDIUM","competition_index_en":53,"family_bid_low_median":15.16,"family_bid_high_median":82.72,"queries_with_bid":1,"head_searches":70,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:CO:business-law","dataset":"ad-costs","level":"family","jurisdiction":"CO","stateName":"Colorado","practice":"business-law","family":"business-law","topLevel":true,"familyName":"Business and commercial law","familyNameEs":"Derecho empresarial y comercial","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"Colorado, Business and commercial law: English head \"business lawyer\": top-of-page bids $6.49 to $40.47 a click, competition low. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":40.47,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"business lawyer","bid_low_en":6.49,"bid_high_en":40.47,"competition_en":"LOW","competition_index_en":3,"family_bid_low_median":7.75,"family_bid_high_median":44.58,"queries_with_bid":6,"head_searches":4400,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:CO:business-formation","dataset":"ad-costs","level":"family","jurisdiction":"CO","stateName":"Colorado","practice":"business-formation","family":"business-formation","familyName":"Business formation and governance","familyNameEs":"Constitución y gobierno de empresas","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"Colorado, Business formation and governance: English head \"small business lawyer\": top-of-page bids $8.00 to $37.99 a click, competition high. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":37.99,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"small business lawyer","bid_low_en":8,"bid_high_en":37.99,"competition_en":"HIGH","competition_index_en":82,"family_bid_low_median":8,"family_bid_high_median":37.99,"queries_with_bid":3,"head_searches":70,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:CO:contract-disputes","dataset":"ad-costs","level":"family","jurisdiction":"CO","stateName":"Colorado","practice":"contract-disputes","family":"contract-disputes","familyName":"Contract disputes","familyNameEs":"Disputas contractuales","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"Colorado, Contract disputes: English head \"contract lawyer\": top-of-page bids $8.00 to $80.00 a click, competition low. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":80,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"contract lawyer","bid_low_en":8,"bid_high_en":80,"competition_en":"LOW","competition_index_en":3,"family_bid_low_median":8.32,"family_bid_high_median":80,"queries_with_bid":2,"head_searches":4400,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:CO:franchise","dataset":"ad-costs","level":"family","jurisdiction":"CO","stateName":"Colorado","practice":"franchise","family":"franchise","familyName":"Franchise","familyNameEs":"Franquicias","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"Colorado, Franchise: English head \"franchise lawyer\": top-of-page bids $6.90 to $60.28 a click, competition medium. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":60.28,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"franchise lawyer","bid_low_en":6.9,"bid_high_en":60.28,"competition_en":"MEDIUM","competition_index_en":34,"family_bid_low_median":6.9,"family_bid_high_median":60.28,"queries_with_bid":2,"head_searches":70,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:CO:insurance-claims","dataset":"ad-costs","level":"family","jurisdiction":"CO","stateName":"Colorado","practice":"insurance-claims","family":"insurance-claims","topLevel":true,"familyName":"Insurance claim disputes and bad faith","familyNameEs":"Disputas con aseguradoras y mala fe","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"Colorado, Insurance claim disputes and bad faith: English head \"insurance claim lawyer\": top-of-page bids $36.06 to $107 a click, competition medium. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":106.67,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"insurance claim lawyer","bid_low_en":36.06,"bid_high_en":106.67,"competition_en":"MEDIUM","competition_index_en":49,"family_bid_low_median":33.23,"family_bid_high_median":209.58,"queries_with_bid":4,"head_searches":90,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:CO:civil-rights","dataset":"ad-costs","level":"family","jurisdiction":"CO","stateName":"Colorado","practice":"civil-rights","family":"civil-rights","topLevel":true,"familyName":"Civil rights","familyNameEs":"Derechos civiles","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"Colorado, Civil rights: English head \"civil rights attorney\": top-of-page bids $1.71 to $10.44 a click, competition medium. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":10.44,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"civil rights attorney","bid_low_en":1.71,"bid_high_en":10.44,"competition_en":"MEDIUM","competition_index_en":51,"family_bid_low_median":1.96,"family_bid_high_median":10.86,"queries_with_bid":4,"head_searches":320,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:CO:housing-discrimination","dataset":"ad-costs","level":"family","jurisdiction":"CO","stateName":"Colorado","practice":"housing-discrimination","family":"housing-discrimination","familyName":"Housing discrimination","familyNameEs":"Discriminación en la vivienda","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"Colorado, Housing discrimination: English head \"fair housing lawyer\": top-of-page bids $0.42 to $11.93 a click, competition low. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":11.93,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"fair housing lawyer","bid_low_en":0.42,"bid_high_en":11.93,"competition_en":"LOW","competition_index_en":9,"family_bid_low_median":0.42,"family_bid_high_median":11.93,"queries_with_bid":1,"head_searches":50,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:CO:disability-access","dataset":"ad-costs","level":"family","jurisdiction":"CO","stateName":"Colorado","practice":"disability-access","family":"disability-access","familyName":"Disability access (ADA)","familyNameEs":"Accesibilidad para personas con discapacidad (ADA)","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"Colorado, Disability access (ADA): English head \"ada lawyer\": top-of-page bids $1.86 to $8.26 a click, competition low. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":8.26,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"ada lawyer","bid_low_en":1.86,"bid_high_en":8.26,"competition_en":"LOW","competition_index_en":10,"family_bid_low_median":2.15,"family_bid_high_median":8.26,"queries_with_bid":3,"head_searches":210,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:CO:landlord-tenant","dataset":"ad-costs","level":"family","jurisdiction":"CO","stateName":"Colorado","practice":"landlord-tenant","family":"landlord-tenant","topLevel":true,"familyName":"Landlord and tenant","familyNameEs":"Arrendadores e inquilinos","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"Colorado, Landlord and tenant: English head \"eviction lawyer\": top-of-page bids $2.66 to $35.87 a click, competition medium. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":35.87,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"eviction lawyer","bid_low_en":2.66,"bid_high_en":35.87,"competition_en":"MEDIUM","competition_index_en":51,"family_bid_low_median":2.66,"family_bid_high_median":23.9,"queries_with_bid":6,"head_searches":720,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:CO:real-estate","dataset":"ad-costs","level":"family","jurisdiction":"CO","stateName":"Colorado","practice":"real-estate","family":"real-estate","topLevel":true,"familyName":"Real estate","familyNameEs":"Bienes raíces","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"Colorado, Real estate: English head \"real estate lawyer\": top-of-page bids $6.27 to $378 a click, competition low. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":377.5,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"real estate lawyer","bid_low_en":6.27,"bid_high_en":377.5,"competition_en":"LOW","competition_index_en":6,"family_bid_low_median":6.07,"family_bid_high_median":40.87,"queries_with_bid":5,"head_searches":4400,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:CO:foreclosure-defense","dataset":"ad-costs","level":"family","jurisdiction":"CO","stateName":"Colorado","practice":"foreclosure-defense","family":"foreclosure-defense","familyName":"Foreclosure defense","familyNameEs":"Defensa contra ejecuciones hipotecarias","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"Colorado, Foreclosure defense: English head \"foreclosure attorney\": top-of-page bids $7.38 to $44.26 a click, competition medium. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":44.26,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"foreclosure attorney","bid_low_en":7.38,"bid_high_en":44.26,"competition_en":"MEDIUM","competition_index_en":48,"family_bid_low_median":7.38,"family_bid_high_median":44.26,"queries_with_bid":1,"head_searches":90,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:CO:intellectual-property","dataset":"ad-costs","level":"family","jurisdiction":"CO","stateName":"Colorado","practice":"intellectual-property","family":"intellectual-property","topLevel":true,"familyName":"Intellectual property","familyNameEs":"Propiedad intelectual","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"Colorado, Intellectual property: English head \"intellectual property lawyer\": top-of-page bids $4.79 to $21.81 a click, competition low. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":21.81,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"intellectual property lawyer","bid_low_en":4.79,"bid_high_en":21.81,"competition_en":"LOW","competition_index_en":1,"family_bid_low_median":7.02,"family_bid_high_median":26,"queries_with_bid":6,"head_searches":4400,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:CO:trademark","dataset":"ad-costs","level":"family","jurisdiction":"CO","stateName":"Colorado","practice":"trademark","family":"trademark","familyName":"Trademarks","familyNameEs":"Marcas","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"Colorado, Trademarks: English head \"trademark attorney\": top-of-page bids $12.48 to $42.73 a click, competition medium. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":42.73,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"trademark attorney","bid_low_en":12.48,"bid_high_en":42.73,"competition_en":"MEDIUM","competition_index_en":60,"family_bid_low_median":13.13,"family_bid_high_median":48.62,"queries_with_bid":4,"head_searches":720,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:CO:patent","dataset":"ad-costs","level":"family","jurisdiction":"CO","stateName":"Colorado","practice":"patent","family":"patent","familyName":"Patents","familyNameEs":"Patentes","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"Colorado, Patents: English head \"patent attorney\": top-of-page bids $12.36 to $44.85 a click, competition low. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":44.85,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"patent attorney","bid_low_en":12.36,"bid_high_en":44.85,"competition_en":"LOW","competition_index_en":2,"family_bid_low_median":10.9,"family_bid_high_median":39.52,"queries_with_bid":4,"head_searches":880,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:CO:copyright","dataset":"ad-costs","level":"family","jurisdiction":"CO","stateName":"Colorado","practice":"copyright","family":"copyright","familyName":"Copyright","familyNameEs":"Derechos de autor","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"Colorado, Copyright: English head \"copyright lawyer\": top-of-page bids $2.12 to $20.00 a click, competition low. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":20,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"copyright lawyer","bid_low_en":2.12,"bid_high_en":20,"competition_en":"LOW","competition_index_en":8,"family_bid_low_median":2.32,"family_bid_high_median":20.6,"queries_with_bid":3,"head_searches":140,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:CO:tax","dataset":"ad-costs","level":"family","jurisdiction":"CO","stateName":"Colorado","practice":"tax","family":"tax","topLevel":true,"familyName":"Tax disputes and IRS problems","familyNameEs":"Disputas fiscales y problemas con el IRS","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"Colorado, Tax disputes and IRS problems: English head \"tax lawyer\": top-of-page bids $17.08 to $54.22 a click, competition low; Spanish head \"abogado de impuestos\": $14.27 to $28.84, competition high. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":54.22,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"tax lawyer","bid_low_en":17.08,"bid_high_en":54.22,"competition_en":"LOW","competition_index_en":4,"head_es":"abogado de impuestos","bid_low_es":14.27,"bid_high_es":28.84,"competition_es":"HIGH","competition_index_es":100,"family_bid_low_median":17.08,"family_bid_high_median":52.26,"queries_with_bid":7,"head_searches":4400,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:CO:education-law","dataset":"ad-costs","level":"family","jurisdiction":"CO","stateName":"Colorado","practice":"education-law","family":"education-law","topLevel":true,"familyName":"Education law","familyNameEs":"Derecho educativo","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"Colorado, Education law: English head \"education lawyer\": top-of-page bids $3.81 to $21.87 a click, competition medium. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":21.87,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"education lawyer","bid_low_en":3.81,"bid_high_en":21.87,"competition_en":"MEDIUM","competition_index_en":53,"family_bid_low_median":3.81,"family_bid_high_median":21.87,"queries_with_bid":2,"head_searches":70,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:CO:special-education","dataset":"ad-costs","level":"family","jurisdiction":"CO","stateName":"Colorado","practice":"special-education","family":"special-education","familyName":"Special education (IDEA)","familyNameEs":"Educación especial (IDEA)","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"Colorado, Special education (IDEA): English head \"special ed advocate\": top-of-page bids $1.03 to $8.75 a click, competition low. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":8.75,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"special ed advocate","bid_low_en":1.03,"bid_high_en":8.75,"competition_en":"LOW","competition_index_en":20,"family_bid_low_median":1.62,"family_bid_high_median":8.55,"queries_with_bid":3,"head_searches":50,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:CO:investor-claims","dataset":"ad-costs","level":"family","jurisdiction":"CO","stateName":"Colorado","practice":"investor-claims","family":"investor-claims","topLevel":true,"familyName":"Securities and investor fraud","familyNameEs":"Fraude bursátil y reclamos de inversionistas","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"Colorado, Securities and investor fraud: English head \"securities fraud lawyer\": top-of-page bids $7.50 to $49.43 a click, competition medium. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":49.43,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"securities fraud lawyer","bid_low_en":7.5,"bid_high_en":49.43,"competition_en":"MEDIUM","competition_index_en":37,"family_bid_low_median":3.08,"family_bid_high_median":26.71,"queries_with_bid":3,"head_searches":30,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:CT:personal-injury","dataset":"ad-costs","level":"family","jurisdiction":"CT","stateName":"Connecticut","practice":"personal-injury","family":"personal-injury","topLevel":true,"familyName":"Personal injury","familyNameEs":"Lesiones personales","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"Connecticut, Personal injury: English head \"personal injury attorney near me\": top-of-page bids $90.26 to $315 a click, competition low. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":314.67,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"personal injury attorney near me","bid_low_en":90.26,"bid_high_en":314.67,"competition_en":"LOW","competition_index_en":22,"family_bid_low_median":82.34,"family_bid_high_median":250,"queries_with_bid":5,"head_searches":6600,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:CT:auto-accidents","dataset":"ad-costs","level":"family","jurisdiction":"CT","stateName":"Connecticut","practice":"auto-accidents","family":"auto-accidents","familyName":"Car accidents","familyNameEs":"Accidentes de auto","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"Connecticut, Car accidents: English head \"car accident lawyer near me\": top-of-page bids $175 to $407 a click, competition low; Spanish head \"abogado de accidentes de carro\": $78.50 to $285, competition high. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":407.27,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"car accident lawyer near me","bid_low_en":175,"bid_high_en":407.27,"competition_en":"LOW","competition_index_en":16,"head_es":"abogado de accidentes de carro","bid_low_es":78.5,"bid_high_es":285.41,"competition_es":"HIGH","competition_index_es":88,"family_bid_low_median":175,"family_bid_high_median":407.27,"queries_with_bid":7,"head_searches":2400,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:CT:motorcycle-accidents","dataset":"ad-costs","level":"family","jurisdiction":"CT","stateName":"Connecticut","practice":"motorcycle-accidents","family":"motorcycle-accidents","familyName":"Motorcycle accidents","familyNameEs":"Accidentes de motocicleta","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"Connecticut, Motorcycle accidents: English head \"motorcycle accident lawyer near me\": top-of-page bids $102 to $207 a click, competition low. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":207.28,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"motorcycle accident lawyer near me","bid_low_en":101.61,"bid_high_en":207.28,"competition_en":"LOW","competition_index_en":10,"family_bid_low_median":101.61,"family_bid_high_median":207.28,"queries_with_bid":3,"head_searches":720,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:CT:premises-liability","dataset":"ad-costs","level":"family","jurisdiction":"CT","stateName":"Connecticut","practice":"premises-liability","family":"premises-liability","familyName":"Premises liability (slip and fall)","familyNameEs":"Responsabilidad de propietarios (resbalones y caídas)","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"Connecticut, Premises liability (slip and fall): English head \"slip and fall lawyer near me\": top-of-page bids $140 to $200 a click, competition low. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":200,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"slip and fall lawyer near me","bid_low_en":139.71,"bid_high_en":200,"competition_en":"LOW","competition_index_en":29,"family_bid_low_median":113.06,"family_bid_high_median":200,"queries_with_bid":2,"head_searches":1000,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:CT:dog-bites","dataset":"ad-costs","level":"family","jurisdiction":"CT","stateName":"Connecticut","practice":"dog-bites","family":"dog-bites","familyName":"Dog bites","familyNameEs":"Mordeduras de perro","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"Connecticut, Dog bites: English head \"dog bite lawyer near me\": top-of-page bids $92.73 to $444 a click, competition low. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":443.71,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"dog bite lawyer near me","bid_low_en":92.73,"bid_high_en":443.71,"competition_en":"LOW","competition_index_en":7,"family_bid_low_median":92.73,"family_bid_high_median":443.71,"queries_with_bid":3,"head_searches":590,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:CT:assault-defamation","dataset":"ad-costs","level":"family","jurisdiction":"CT","stateName":"Connecticut","practice":"assault-defamation","family":"assault-defamation","familyName":"Assault, libel and slander","familyNameEs":"Agresión, libelo y difamación","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"Connecticut, Assault, libel and slander: English head \"defamation lawyer\": top-of-page bids $1.56 to $5.40 a click, competition medium. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":5.4,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"defamation lawyer","bid_low_en":1.56,"bid_high_en":5.4,"competition_en":"MEDIUM","competition_index_en":33,"family_bid_low_median":1.56,"family_bid_high_median":5.4,"queries_with_bid":3,"head_searches":170,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:CT:medical-malpractice","dataset":"ad-costs","level":"family","jurisdiction":"CT","stateName":"Connecticut","practice":"medical-malpractice","family":"medical-malpractice","topLevel":true,"familyName":"Medical malpractice","familyNameEs":"Negligencia médica","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"Connecticut, Medical malpractice: English head \"medical malpractice lawyer\": top-of-page bids $8.91 to $35.54 a click, competition low; Spanish head \"abogado de negligencia medica\": $3.04 to $137, competition high. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":35.54,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"medical malpractice lawyer","bid_low_en":8.91,"bid_high_en":35.54,"competition_en":"LOW","competition_index_en":6,"head_es":"abogado de negligencia medica","bid_low_es":3.04,"bid_high_es":137.45,"competition_es":"HIGH","competition_index_es":81,"family_bid_low_median":7.75,"family_bid_high_median":35.54,"queries_with_bid":7,"head_searches":1900,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:CT:mesothelioma","dataset":"ad-costs","level":"family","jurisdiction":"CT","stateName":"Connecticut","practice":"toxic-exposure","family":"mesothelioma","parent":"toxic-exposure","familyName":"Mesothelioma","familyNameEs":"Mesotelioma","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"Connecticut, Mesothelioma: English head \"mesothelioma attorney\": top-of-page bids $130 to $337 a click, competition low. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":337.38,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"mesothelioma attorney","bid_low_en":130,"bid_high_en":337.38,"competition_en":"LOW","competition_index_en":15,"family_bid_low_median":130,"family_bid_high_median":337.38,"queries_with_bid":1,"head_searches":110,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:CT:workers-compensation","dataset":"ad-costs","level":"family","jurisdiction":"CT","stateName":"Connecticut","practice":"workers-compensation","family":"workers-compensation","topLevel":true,"familyName":"Workers' compensation","familyNameEs":"Compensación laboral","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"Connecticut, Workers' compensation: English head \"workers comp attorney\": top-of-page bids $6.72 to $79.31 a click, competition low. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":79.31,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"workers comp attorney","bid_low_en":6.72,"bid_high_en":79.31,"competition_en":"LOW","competition_index_en":18,"family_bid_low_median":12.61,"family_bid_high_median":95,"queries_with_bid":9,"head_searches":1900,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:CT:employment-law","dataset":"ad-costs","level":"family","jurisdiction":"CT","stateName":"Connecticut","practice":"employment-law","family":"employment-law","topLevel":true,"familyName":"Employment law","familyNameEs":"Derecho laboral","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"Connecticut, Employment law: English head \"employment lawyer\": top-of-page bids $1.91 to $7.72 a click, competition low; Spanish head \"abogado laboral\": $2.56 to $15.00, competition high. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":7.72,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"employment lawyer","bid_low_en":1.91,"bid_high_en":7.72,"competition_en":"LOW","competition_index_en":4,"head_es":"abogado laboral","bid_low_es":2.56,"bid_high_es":15,"competition_es":"HIGH","competition_index_es":81,"family_bid_low_median":1.9,"family_bid_high_median":7.72,"queries_with_bid":9,"head_searches":1900,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:CT:employment-discrimination","dataset":"ad-costs","level":"family","jurisdiction":"CT","stateName":"Connecticut","practice":"employment-discrimination","family":"employment-discrimination","familyName":"Workplace discrimination and harassment","familyNameEs":"Discriminación y acoso laboral","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"Connecticut, Workplace discrimination and harassment: English head \"employment discrimination lawyer\": top-of-page bids $1.74 to $7.95 a click, competition medium. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":7.95,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"employment discrimination lawyer","bid_low_en":1.74,"bid_high_en":7.95,"competition_en":"MEDIUM","competition_index_en":45,"family_bid_low_median":1.68,"family_bid_high_median":7.95,"queries_with_bid":3,"head_searches":110,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:CT:wrongful-termination","dataset":"ad-costs","level":"family","jurisdiction":"CT","stateName":"Connecticut","practice":"wrongful-termination","family":"wrongful-termination","familyName":"Wrongful termination and retaliation","familyNameEs":"Despido injustificado y represalias","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"Connecticut, Wrongful termination and retaliation: English head \"wrongful termination lawyer\": top-of-page bids $2.65 to $11.01 a click, competition medium. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":11.01,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"wrongful termination lawyer","bid_low_en":2.65,"bid_high_en":11.01,"competition_en":"MEDIUM","competition_index_en":60,"family_bid_low_median":2.44,"family_bid_high_median":10.64,"queries_with_bid":4,"head_searches":480,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:CT:whistleblower","dataset":"ad-costs","level":"family","jurisdiction":"CT","stateName":"Connecticut","practice":"whistleblower","family":"whistleblower","familyName":"Whistleblower and qui tam","familyNameEs":"Denunciantes y acciones qui tam","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"Connecticut, Whistleblower and qui tam: English head \"whistleblower lawyer\": top-of-page bids $1.36 to $4.03 a click, competition medium. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":4.03,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"whistleblower lawyer","bid_low_en":1.36,"bid_high_en":4.03,"competition_en":"MEDIUM","competition_index_en":46,"family_bid_low_median":1.36,"family_bid_high_median":4.03,"queries_with_bid":2,"head_searches":40,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:CT:employee-benefits","dataset":"ad-costs","level":"family","jurisdiction":"CT","stateName":"Connecticut","practice":"employee-benefits","family":"employee-benefits","familyName":"Employee benefits and ERISA","familyNameEs":"Beneficios de empleados y ERISA","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"Connecticut, Employee benefits and ERISA: English head \"erisa lawyer\": top-of-page bids $4.80 to $41.45 a click, competition low. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":41.45,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"erisa lawyer","bid_low_en":4.8,"bid_high_en":41.45,"competition_en":"LOW","competition_index_en":16,"family_bid_low_median":3.77,"family_bid_high_median":36.12,"queries_with_bid":2,"head_searches":40,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:CT:immigration","dataset":"ad-costs","level":"family","jurisdiction":"CT","stateName":"Connecticut","practice":"immigration","family":"immigration","topLevel":true,"familyName":"Immigration","familyNameEs":"Inmigración","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"Connecticut, Immigration: English head \"immigration lawyer\": top-of-page bids $4.83 to $15.00 a click, competition low; Spanish head \"abogado de inmigracion\": $5.89 to $18.66, competition high. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":15,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"immigration lawyer","bid_low_en":4.83,"bid_high_en":15,"competition_en":"LOW","competition_index_en":9,"head_es":"abogado de inmigracion","bid_low_es":5.89,"bid_high_es":18.66,"competition_es":"HIGH","competition_index_es":75,"family_bid_low_median":4.83,"family_bid_high_median":15.96,"queries_with_bid":7,"head_searches":1900,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:CT:family-law","dataset":"ad-costs","level":"family","jurisdiction":"CT","stateName":"Connecticut","practice":"family-law","family":"family-law","topLevel":true,"familyName":"Family law","familyNameEs":"Derecho de familia","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"Connecticut, Family law: English head \"family law attorney\": top-of-page bids $4.31 to $33.12 a click, competition low; Spanish head \"abogado de familia cerca de mi\": $1.59 to $5.22, competition high. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":33.12,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"family law attorney","bid_low_en":4.31,"bid_high_en":33.12,"competition_en":"LOW","competition_index_en":7,"head_es":"abogado de familia cerca de mi","bid_low_es":1.59,"bid_high_es":5.22,"competition_es":"HIGH","competition_index_es":72,"family_bid_low_median":3.05,"family_bid_high_median":30.98,"queries_with_bid":7,"head_searches":1900,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:CT:divorce","dataset":"ad-costs","level":"family","jurisdiction":"CT","stateName":"Connecticut","practice":"divorce","family":"divorce","familyName":"Divorce","familyNameEs":"Divorcio","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"Connecticut, Divorce: English head \"divorce lawyer\": top-of-page bids $4.67 to $30.35 a click, competition low; Spanish head \"abogado de divorcio\": $1.64 to $6.97, competition medium. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":30.35,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"divorce lawyer","bid_low_en":4.67,"bid_high_en":30.35,"competition_en":"LOW","competition_index_en":6,"head_es":"abogado de divorcio","bid_low_es":1.64,"bid_high_es":6.97,"competition_es":"MEDIUM","competition_index_es":37,"family_bid_low_median":3.49,"family_bid_high_median":29.06,"queries_with_bid":8,"head_searches":2400,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:CT:child-custody","dataset":"ad-costs","level":"family","jurisdiction":"CT","stateName":"Connecticut","practice":"child-custody","family":"child-custody","familyName":"Child custody","familyNameEs":"Custodia de menores","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"Connecticut, Child custody: English head \"child custody lawyer\": top-of-page bids $2.41 to $24.00 a click, competition medium. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":24,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"child custody lawyer","bid_low_en":2.41,"bid_high_en":24,"competition_en":"MEDIUM","competition_index_en":53,"family_bid_low_median":3.26,"family_bid_high_median":24.26,"queries_with_bid":5,"head_searches":320,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:CT:child-support","dataset":"ad-costs","level":"family","jurisdiction":"CT","stateName":"Connecticut","practice":"child-support","family":"child-support","familyName":"Child support","familyNameEs":"Manutención de menores","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"Connecticut, Child support: English head \"child support attorney\": top-of-page bids $1.71 to $5.61 a click, competition medium. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":5.61,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"child support attorney","bid_low_en":1.71,"bid_high_en":5.61,"competition_en":"MEDIUM","competition_index_en":60,"family_bid_low_median":1.7,"family_bid_high_median":6.28,"queries_with_bid":3,"head_searches":590,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:CT:juvenile","dataset":"ad-costs","level":"family","jurisdiction":"CT","stateName":"Connecticut","practice":"juvenile","family":"juvenile","familyName":"Juvenile cases","familyNameEs":"Casos de menores","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"Connecticut, Juvenile cases: English head \"juvenile defense lawyer\": top-of-page bids $2.42 to $13.14 a click, competition low. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":13.14,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"juvenile defense lawyer","bid_low_en":2.42,"bid_high_en":13.14,"competition_en":"LOW","competition_index_en":31,"family_bid_low_median":2.42,"family_bid_high_median":13.14,"queries_with_bid":1,"head_searches":20,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:CT:domestic-violence","dataset":"ad-costs","level":"family","jurisdiction":"CT","stateName":"Connecticut","practice":"domestic-violence","family":"domestic-violence","familyName":"Domestic violence and protective orders","familyNameEs":"Violencia doméstica y órdenes de protección","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"Connecticut, Domestic violence and protective orders: English head \"domestic violence attorney\": top-of-page bids $12.60 to $46.00 a click, competition high. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":46,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"domestic violence attorney","bid_low_en":12.6,"bid_high_en":46,"competition_en":"HIGH","competition_index_en":77,"family_bid_low_median":9.67,"family_bid_high_median":38.46,"queries_with_bid":2,"head_searches":90,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:CT:criminal-defense","dataset":"ad-costs","level":"family","jurisdiction":"CT","stateName":"Connecticut","practice":"criminal-defense","family":"criminal-defense","topLevel":true,"familyName":"Criminal defense","familyNameEs":"Defensa penal","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"Connecticut, Criminal defense: English head \"criminal defense lawyer\": top-of-page bids $6.56 to $51.00 a click, competition low. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":51,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"criminal defense lawyer","bid_low_en":6.56,"bid_high_en":51,"competition_en":"LOW","competition_index_en":3,"family_bid_low_median":6.52,"family_bid_high_median":20.4,"queries_with_bid":7,"head_searches":1900,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:CT:dui-dwi","dataset":"ad-costs","level":"family","jurisdiction":"CT","stateName":"Connecticut","practice":"dui-dwi","family":"dui-dwi","familyName":"DUI and DWI","familyNameEs":"Conducir en estado de ebriedad (DUI/DWI)","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"Connecticut, DUI and DWI: English head \"dui lawyer\": top-of-page bids $5.90 to $26.88 a click, competition low. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":26.88,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"dui lawyer","bid_low_en":5.9,"bid_high_en":26.88,"competition_en":"LOW","competition_index_en":3,"family_bid_low_median":9.15,"family_bid_high_median":46.13,"queries_with_bid":5,"head_searches":1600,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:CT:estate-planning","dataset":"ad-costs","level":"family","jurisdiction":"CT","stateName":"Connecticut","practice":"estate-planning","family":"estate-planning","topLevel":true,"familyName":"Estate planning","familyNameEs":"Planificación patrimonial","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"Connecticut, Estate planning: English head \"estate planning attorney\": top-of-page bids $3.41 to $21.00 a click, competition low. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":21,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"estate planning attorney","bid_low_en":3.41,"bid_high_en":21,"competition_en":"LOW","competition_index_en":9,"family_bid_low_median":2.89,"family_bid_high_median":25.01,"queries_with_bid":8,"head_searches":3600,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:CT:probate","dataset":"ad-costs","level":"family","jurisdiction":"CT","stateName":"Connecticut","practice":"probate","family":"probate","familyName":"Probate and estate administration","familyNameEs":"Sucesiones y administración de herencias","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"Connecticut, Probate and estate administration: English head \"probate attorney\": top-of-page bids $3.52 to $20.37 a click, competition low. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":20.37,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"probate attorney","bid_low_en":3.52,"bid_high_en":20.37,"competition_en":"LOW","competition_index_en":13,"family_bid_low_median":4.92,"family_bid_high_median":29.03,"queries_with_bid":4,"head_searches":720,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:CT:elder-law","dataset":"ad-costs","level":"family","jurisdiction":"CT","stateName":"Connecticut","practice":"elder-law","family":"elder-law","familyName":"Elder law and long-term care planning","familyNameEs":"Derecho de personas mayores y planificación de cuidados","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"Connecticut, Elder law and long-term care planning: English head \"elder law lawyer near me\": top-of-page bids $1.94 to $7.82 a click, competition medium. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":7.82,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"elder law lawyer near me","bid_low_en":1.94,"bid_high_en":7.82,"competition_en":"MEDIUM","competition_index_en":40,"family_bid_low_median":1.72,"family_bid_high_median":8.43,"queries_with_bid":4,"head_searches":480,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:CT:ssdi","dataset":"ad-costs","level":"family","jurisdiction":"CT","stateName":"Connecticut","practice":"ssdi","family":"ssdi","topLevel":true,"familyName":"Social Security disability (SSDI and SSI)","familyNameEs":"Discapacidad del Seguro Social (SSDI y SSI)","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"Connecticut, Social Security disability (SSDI and SSI): English head \"social security disability lawyer\": top-of-page bids $6.01 to $14.44 a click, competition low. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":14.44,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"social security disability lawyer","bid_low_en":6.01,"bid_high_en":14.44,"competition_en":"LOW","competition_index_en":9,"family_bid_low_median":10.08,"family_bid_high_median":33.19,"queries_with_bid":5,"head_searches":170,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:CT:va-disability","dataset":"ad-costs","level":"family","jurisdiction":"CT","stateName":"Connecticut","practice":"va-disability","family":"va-disability","topLevel":true,"familyName":"VA disability and veterans' benefits","familyNameEs":"Discapacidad y beneficios de veteranos (VA)","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"Connecticut, VA disability and veterans' benefits: English head \"va disability lawyer\": top-of-page bids $5.93 to $117 a click, competition medium. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":116.7,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"va disability lawyer","bid_low_en":5.93,"bid_high_en":116.7,"competition_en":"MEDIUM","competition_index_en":53,"family_bid_low_median":5.93,"family_bid_high_median":34.46,"queries_with_bid":3,"head_searches":30,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:CT:lemon-law","dataset":"ad-costs","level":"family","jurisdiction":"CT","stateName":"Connecticut","practice":"lemon-law","family":"lemon-law","topLevel":true,"familyName":"Lemon law and auto fraud","familyNameEs":"Ley limón y fraude automotriz","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"Connecticut, Lemon law and auto fraud: English head \"lemon law lawyer\": top-of-page bids $9.54 to $23.22 a click, competition medium. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":23.22,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"lemon law lawyer","bid_low_en":9.54,"bid_high_en":23.22,"competition_en":"MEDIUM","competition_index_en":48,"family_bid_low_median":7.63,"family_bid_high_median":19.8,"queries_with_bid":4,"head_searches":170,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:CT:consumer-protection","dataset":"ad-costs","level":"family","jurisdiction":"CT","stateName":"Connecticut","practice":"consumer-protection","family":"consumer-protection","topLevel":true,"familyName":"Consumer protection","familyNameEs":"Protección al consumidor","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"Connecticut, Consumer protection: English head \"consumer protection lawyer\": top-of-page bids $1.78 to $8.63 a click, competition medium. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":8.63,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"consumer protection lawyer","bid_low_en":1.78,"bid_high_en":8.63,"competition_en":"MEDIUM","competition_index_en":57,"family_bid_low_median":1.88,"family_bid_high_median":9.62,"queries_with_bid":4,"head_searches":110,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:CT:debt-collection-defense","dataset":"ad-costs","level":"family","jurisdiction":"CT","stateName":"Connecticut","practice":"debt-collection-defense","family":"debt-collection-defense","familyName":"Debt collection abuse (FDCPA)","familyNameEs":"Abusos en el cobro de deudas (FDCPA)","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"Connecticut, Debt collection abuse (FDCPA): English head \"debt collection lawyer\": top-of-page bids $2.60 to $15.09 a click, competition high. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":15.09,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"debt collection lawyer","bid_low_en":2.6,"bid_high_en":15.09,"competition_en":"HIGH","competition_index_en":69,"family_bid_low_median":2.6,"family_bid_high_median":15.09,"queries_with_bid":1,"head_searches":90,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:CT:consumer-fraud","dataset":"ad-costs","level":"family","jurisdiction":"CT","stateName":"Connecticut","practice":"consumer-fraud","family":"consumer-fraud","familyName":"Consumer fraud and scams","familyNameEs":"Fraude al consumidor y estafas","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"Connecticut, Consumer fraud and scams: English head \"fraud attorney\": top-of-page bids $3.88 to $16.70 a click, competition high. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":16.7,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"fraud attorney","bid_low_en":3.88,"bid_high_en":16.7,"competition_en":"HIGH","competition_index_en":71,"family_bid_low_median":2.75,"family_bid_high_median":10.37,"queries_with_bid":2,"head_searches":30,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:CT:business-law","dataset":"ad-costs","level":"family","jurisdiction":"CT","stateName":"Connecticut","practice":"business-law","family":"business-law","topLevel":true,"familyName":"Business and commercial law","familyNameEs":"Derecho empresarial y comercial","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"Connecticut, Business and commercial law: English head \"business lawyer\": top-of-page bids $5.61 to $338 a click, competition low. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":337.9,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"business lawyer","bid_low_en":5.61,"bid_high_en":337.9,"competition_en":"LOW","competition_index_en":1,"family_bid_low_median":4.17,"family_bid_high_median":64.06,"queries_with_bid":6,"head_searches":1300,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:CT:business-formation","dataset":"ad-costs","level":"family","jurisdiction":"CT","stateName":"Connecticut","practice":"business-formation","family":"business-formation","familyName":"Business formation and governance","familyNameEs":"Constitución y gobierno de empresas","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"Connecticut, Business formation and governance: English head \"small business lawyer\": top-of-page bids $3.69 to $21.82 a click, competition medium. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":21.82,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"small business lawyer","bid_low_en":3.69,"bid_high_en":21.82,"competition_en":"MEDIUM","competition_index_en":55,"family_bid_low_median":5.2,"family_bid_high_median":28.42,"queries_with_bid":2,"head_searches":40,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:CT:contract-disputes","dataset":"ad-costs","level":"family","jurisdiction":"CT","stateName":"Connecticut","practice":"contract-disputes","family":"contract-disputes","familyName":"Contract disputes","familyNameEs":"Disputas contractuales","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"Connecticut, Contract disputes: English head \"contract lawyer\": top-of-page bids $2.85 to $46.66 a click, competition low. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":46.66,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"contract lawyer","bid_low_en":2.85,"bid_high_en":46.66,"competition_en":"LOW","competition_index_en":1,"family_bid_low_median":3.23,"family_bid_high_median":44.62,"queries_with_bid":2,"head_searches":1600,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:CT:insurance-claims","dataset":"ad-costs","level":"family","jurisdiction":"CT","stateName":"Connecticut","practice":"insurance-claims","family":"insurance-claims","topLevel":true,"familyName":"Insurance claim disputes and bad faith","familyNameEs":"Disputas con aseguradoras y mala fe","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"Connecticut, Insurance claim disputes and bad faith: English head \"insurance claim lawyer\": top-of-page bids $35.00 to $72.63 a click, competition medium. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":72.63,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"insurance claim lawyer","bid_low_en":35,"bid_high_en":72.63,"competition_en":"MEDIUM","competition_index_en":47,"family_bid_low_median":11.86,"family_bid_high_median":37.66,"queries_with_bid":3,"head_searches":50,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:CT:civil-rights","dataset":"ad-costs","level":"family","jurisdiction":"CT","stateName":"Connecticut","practice":"civil-rights","family":"civil-rights","topLevel":true,"familyName":"Civil rights","familyNameEs":"Derechos civiles","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"Connecticut, Civil rights: English head \"civil rights attorney\": top-of-page bids $1.51 to $8.25 a click, competition medium. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":8.25,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"civil rights attorney","bid_low_en":1.51,"bid_high_en":8.25,"competition_en":"MEDIUM","competition_index_en":41,"family_bid_low_median":1.69,"family_bid_high_median":7.9,"queries_with_bid":4,"head_searches":170,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:CT:disability-access","dataset":"ad-costs","level":"family","jurisdiction":"CT","stateName":"Connecticut","practice":"disability-access","family":"disability-access","familyName":"Disability access (ADA)","familyNameEs":"Accesibilidad para personas con discapacidad (ADA)","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"Connecticut, Disability access (ADA): English head \"ada lawyer\": top-of-page bids $2.20 to $13.97 a click, competition low. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":13.97,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"ada lawyer","bid_low_en":2.2,"bid_high_en":13.97,"competition_en":"LOW","competition_index_en":6,"family_bid_low_median":1.83,"family_bid_high_median":12.09,"queries_with_bid":2,"head_searches":110,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:CT:landlord-tenant","dataset":"ad-costs","level":"family","jurisdiction":"CT","stateName":"Connecticut","practice":"landlord-tenant","family":"landlord-tenant","topLevel":true,"familyName":"Landlord and tenant","familyNameEs":"Arrendadores e inquilinos","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"Connecticut, Landlord and tenant: English head \"eviction lawyer\": top-of-page bids $1.20 to $4.71 a click, competition medium. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":4.71,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"eviction lawyer","bid_low_en":1.2,"bid_high_en":4.71,"competition_en":"MEDIUM","competition_index_en":43,"family_bid_low_median":1.5,"family_bid_high_median":4.9,"queries_with_bid":6,"head_searches":720,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:CT:real-estate","dataset":"ad-costs","level":"family","jurisdiction":"CT","stateName":"Connecticut","practice":"real-estate","family":"real-estate","topLevel":true,"familyName":"Real estate","familyNameEs":"Bienes raíces","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"Connecticut, Real estate: English head \"real estate lawyer\": top-of-page bids $2.39 to $19.63 a click, competition low. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":19.63,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"real estate lawyer","bid_low_en":2.39,"bid_high_en":19.63,"competition_en":"LOW","competition_index_en":3,"family_bid_low_median":1.8,"family_bid_high_median":14.71,"queries_with_bid":4,"head_searches":1600,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:CT:foreclosure-defense","dataset":"ad-costs","level":"family","jurisdiction":"CT","stateName":"Connecticut","practice":"foreclosure-defense","family":"foreclosure-defense","familyName":"Foreclosure defense","familyNameEs":"Defensa contra ejecuciones hipotecarias","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"Connecticut, Foreclosure defense: English head \"foreclosure attorney\": top-of-page bids $3.01 to $14.07 a click, competition medium. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":14.07,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"foreclosure attorney","bid_low_en":3.01,"bid_high_en":14.07,"competition_en":"MEDIUM","competition_index_en":58,"family_bid_low_median":3.01,"family_bid_high_median":14.07,"queries_with_bid":1,"head_searches":70,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:CT:intellectual-property","dataset":"ad-costs","level":"family","jurisdiction":"CT","stateName":"Connecticut","practice":"intellectual-property","family":"intellectual-property","topLevel":true,"familyName":"Intellectual property","familyNameEs":"Propiedad intelectual","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"Connecticut, Intellectual property: English head \"intellectual property lawyer\": top-of-page bids $3.61 to $20.00 a click, competition low. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":20,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"intellectual property lawyer","bid_low_en":3.61,"bid_high_en":20,"competition_en":"LOW","competition_index_en":0,"family_bid_low_median":3.61,"family_bid_high_median":14.98,"queries_with_bid":5,"head_searches":1600,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:CT:trademark","dataset":"ad-costs","level":"family","jurisdiction":"CT","stateName":"Connecticut","practice":"trademark","family":"trademark","familyName":"Trademarks","familyNameEs":"Marcas","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"Connecticut, Trademarks: English head \"trademark attorney\": top-of-page bids $9.44 to $34.47 a click, competition medium. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":34.47,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"trademark attorney","bid_low_en":9.44,"bid_high_en":34.47,"competition_en":"MEDIUM","competition_index_en":56,"family_bid_low_median":7.43,"family_bid_high_median":32,"queries_with_bid":4,"head_searches":390,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:CT:patent","dataset":"ad-costs","level":"family","jurisdiction":"CT","stateName":"Connecticut","practice":"patent","family":"patent","familyName":"Patents","familyNameEs":"Patentes","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"Connecticut, Patents: English head \"patent attorney\": top-of-page bids $6.48 to $27.56 a click, competition low. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":27.56,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"patent attorney","bid_low_en":6.48,"bid_high_en":27.56,"competition_en":"LOW","competition_index_en":3,"family_bid_low_median":5.58,"family_bid_high_median":25.58,"queries_with_bid":4,"head_searches":390,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:CT:copyright","dataset":"ad-costs","level":"family","jurisdiction":"CT","stateName":"Connecticut","practice":"copyright","family":"copyright","familyName":"Copyright","familyNameEs":"Derechos de autor","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"Connecticut, Copyright: English head \"copyright lawyer\": top-of-page bids $0.79 to $15.73 a click, competition low. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":15.73,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"copyright lawyer","bid_low_en":0.79,"bid_high_en":15.73,"competition_en":"LOW","competition_index_en":12,"family_bid_low_median":1.23,"family_bid_high_median":11.2,"queries_with_bid":2,"head_searches":70,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:CT:tax","dataset":"ad-costs","level":"family","jurisdiction":"CT","stateName":"Connecticut","practice":"tax","family":"tax","topLevel":true,"familyName":"Tax disputes and IRS problems","familyNameEs":"Disputas fiscales y problemas con el IRS","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"Connecticut, Tax disputes and IRS problems: English head \"tax lawyer\": top-of-page bids $7.65 to $34.49 a click, competition low. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":34.49,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"tax lawyer","bid_low_en":7.65,"bid_high_en":34.49,"competition_en":"LOW","competition_index_en":2,"family_bid_low_median":7.65,"family_bid_high_median":34.49,"queries_with_bid":6,"head_searches":1600,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:CT:education-law","dataset":"ad-costs","level":"family","jurisdiction":"CT","stateName":"Connecticut","practice":"education-law","family":"education-law","topLevel":true,"familyName":"Education law","familyNameEs":"Derecho educativo","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"Connecticut, Education law: English head \"education lawyer\": top-of-page bids $2.31 to $8.28 a click, competition medium. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":8.28,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"education lawyer","bid_low_en":2.31,"bid_high_en":8.28,"competition_en":"MEDIUM","competition_index_en":43,"family_bid_low_median":2.31,"family_bid_high_median":8.28,"queries_with_bid":2,"head_searches":70,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:CT:special-education","dataset":"ad-costs","level":"family","jurisdiction":"CT","stateName":"Connecticut","practice":"special-education","family":"special-education","familyName":"Special education (IDEA)","familyNameEs":"Educación especial (IDEA)","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"Connecticut, Special education (IDEA): English head \"special education lawyer\": top-of-page bids $1.09 to $5.53 a click, competition medium. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":5.53,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"special education lawyer","bid_low_en":1.09,"bid_high_en":5.53,"competition_en":"MEDIUM","competition_index_en":36,"family_bid_low_median":1.09,"family_bid_high_median":5.53,"queries_with_bid":3,"head_searches":50,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:DC:personal-injury","dataset":"ad-costs","level":"family","jurisdiction":"DC","stateName":"District of Columbia","practice":"personal-injury","family":"personal-injury","topLevel":true,"familyName":"Personal injury","familyNameEs":"Lesiones personales","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"District of Columbia, Personal injury: English head \"personal injury lawyer\": top-of-page bids $39.69 to $250 a click, competition low. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":250,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"personal injury lawyer","bid_low_en":39.69,"bid_high_en":250,"competition_en":"LOW","competition_index_en":9,"family_bid_low_median":69.03,"family_bid_high_median":389.6,"queries_with_bid":4,"head_searches":590,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:DC:auto-accidents","dataset":"ad-costs","level":"family","jurisdiction":"DC","stateName":"District of Columbia","practice":"auto-accidents","family":"auto-accidents","familyName":"Car accidents","familyNameEs":"Accidentes de auto","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"District of Columbia, Car accidents: English head \"car accident attorney\": top-of-page bids $37.33 to $178 a click, competition low; Spanish head \"abogado de accidentes de carro\": $72.65 to $182, competition high. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":178.32,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"car accident attorney","bid_low_en":37.33,"bid_high_en":178.32,"competition_en":"LOW","competition_index_en":18,"head_es":"abogado de accidentes de carro","bid_low_es":72.65,"bid_high_es":182.36,"competition_es":"HIGH","competition_index_es":99,"family_bid_low_median":72.65,"family_bid_high_median":192.13,"queries_with_bid":7,"head_searches":110,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:DC:rideshare-accidents","dataset":"ad-costs","level":"family","jurisdiction":"DC","stateName":"District of Columbia","practice":"rideshare-accidents","family":"rideshare-accidents","familyName":"Rideshare accidents","familyNameEs":"Accidentes de vehículos de transporte por aplicación","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"District of Columbia, Rideshare accidents: English head \"uber accident lawyer\": top-of-page bids $137 to $575 a click, competition high. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":574.62,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"uber accident lawyer","bid_low_en":136.61,"bid_high_en":574.62,"competition_en":"HIGH","competition_index_en":71,"family_bid_low_median":136.61,"family_bid_high_median":574.62,"queries_with_bid":2,"head_searches":20,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:DC:premises-liability","dataset":"ad-costs","level":"family","jurisdiction":"DC","stateName":"District of Columbia","practice":"premises-liability","family":"premises-liability","familyName":"Premises liability (slip and fall)","familyNameEs":"Responsabilidad de propietarios (resbalones y caídas)","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"District of Columbia, Premises liability (slip and fall): English head \"slip and fall attorney\": top-of-page bids $75.22 to $502 a click, competition low. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":501.87,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"slip and fall attorney","bid_low_en":75.22,"bid_high_en":501.87,"competition_en":"LOW","competition_index_en":23,"family_bid_low_median":75.22,"family_bid_high_median":501.87,"queries_with_bid":1,"head_searches":50,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:DC:maritime-injury","dataset":"ad-costs","level":"family","jurisdiction":"DC","stateName":"District of Columbia","practice":"maritime-injury","family":"maritime-injury","familyName":"Maritime and boating injuries","familyNameEs":"Lesiones marítimas y en embarcaciones","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"District of Columbia, Maritime and boating injuries: English head \"maritime lawyer\": top-of-page bids $8.12 to $39.24 a click, competition low. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":39.24,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"maritime lawyer","bid_low_en":8.12,"bid_high_en":39.24,"competition_en":"LOW","competition_index_en":3,"family_bid_low_median":8.12,"family_bid_high_median":39.24,"queries_with_bid":1,"head_searches":90,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:DC:assault-defamation","dataset":"ad-costs","level":"family","jurisdiction":"DC","stateName":"District of Columbia","practice":"assault-defamation","family":"assault-defamation","familyName":"Assault, libel and slander","familyNameEs":"Agresión, libelo y difamación","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"District of Columbia, Assault, libel and slander: English head \"defamation lawyer\": top-of-page bids $1.92 to $6.83 a click, competition low. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":6.83,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"defamation lawyer","bid_low_en":1.92,"bid_high_en":6.83,"competition_en":"LOW","competition_index_en":23,"family_bid_low_median":1.92,"family_bid_high_median":6.83,"queries_with_bid":1,"head_searches":70,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:DC:medical-malpractice","dataset":"ad-costs","level":"family","jurisdiction":"DC","stateName":"District of Columbia","practice":"medical-malpractice","family":"medical-malpractice","topLevel":true,"familyName":"Medical malpractice","familyNameEs":"Negligencia médica","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"District of Columbia, Medical malpractice: English head \"medical malpractice lawyer\": top-of-page bids $17.39 to $74.24 a click, competition low. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":74.24,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"medical malpractice lawyer","bid_low_en":17.39,"bid_high_en":74.24,"competition_en":"LOW","competition_index_en":7,"family_bid_low_median":12.89,"family_bid_high_median":76.25,"queries_with_bid":6,"head_searches":480,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:DC:mass-tort","dataset":"ad-costs","level":"family","jurisdiction":"DC","stateName":"District of Columbia","practice":"mass-tort","family":"mass-tort","topLevel":true,"familyName":"Mass torts","familyNameEs":"Daños masivos","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"District of Columbia, Mass torts: English head \"class action lawyer\": top-of-page bids $1.92 to $23.07 a click, competition low. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":23.07,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"class action lawyer","bid_low_en":1.92,"bid_high_en":23.07,"competition_en":"LOW","competition_index_en":14,"family_bid_low_median":1.92,"family_bid_high_median":23.07,"queries_with_bid":2,"head_searches":50,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:DC:mesothelioma","dataset":"ad-costs","level":"family","jurisdiction":"DC","stateName":"District of Columbia","practice":"toxic-exposure","family":"mesothelioma","parent":"toxic-exposure","familyName":"Mesothelioma","familyNameEs":"Mesotelioma","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"District of Columbia, Mesothelioma: English head \"mesothelioma attorney\": top-of-page bids $60.13 to $185 a click, competition low. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":185,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"mesothelioma attorney","bid_low_en":60.13,"bid_high_en":185,"competition_en":"LOW","competition_index_en":9,"family_bid_low_median":60.13,"family_bid_high_median":185,"queries_with_bid":1,"head_searches":70,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:DC:workers-compensation","dataset":"ad-costs","level":"family","jurisdiction":"DC","stateName":"District of Columbia","practice":"workers-compensation","family":"workers-compensation","topLevel":true,"familyName":"Workers' compensation","familyNameEs":"Compensación laboral","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"District of Columbia, Workers' compensation: English head \"workers comp attorney\": top-of-page bids $9.91 to $64.53 a click, competition low. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":64.53,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"workers comp attorney","bid_low_en":9.91,"bid_high_en":64.53,"competition_en":"LOW","competition_index_en":13,"family_bid_low_median":14.75,"family_bid_high_median":82.56,"queries_with_bid":9,"head_searches":320,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:DC:employment-law","dataset":"ad-costs","level":"family","jurisdiction":"DC","stateName":"District of Columbia","practice":"employment-law","family":"employment-law","topLevel":true,"familyName":"Employment law","familyNameEs":"Derecho laboral","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"District of Columbia, Employment law: English head \"employment lawyer\": top-of-page bids $2.60 to $16.47 a click, competition low. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":16.47,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"employment lawyer","bid_low_en":2.6,"bid_high_en":16.47,"competition_en":"LOW","competition_index_en":8,"family_bid_low_median":3.42,"family_bid_high_median":13.73,"queries_with_bid":7,"head_searches":480,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:DC:employment-discrimination","dataset":"ad-costs","level":"family","jurisdiction":"DC","stateName":"District of Columbia","practice":"employment-discrimination","family":"employment-discrimination","familyName":"Workplace discrimination and harassment","familyNameEs":"Discriminación y acoso laboral","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"District of Columbia, Workplace discrimination and harassment: English head \"employment discrimination lawyer\": top-of-page bids $3.94 to $26.65 a click, competition low. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":26.65,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"employment discrimination lawyer","bid_low_en":3.94,"bid_high_en":26.65,"competition_en":"LOW","competition_index_en":30,"family_bid_low_median":3.94,"family_bid_high_median":26.65,"queries_with_bid":1,"head_searches":90,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:DC:wrongful-termination","dataset":"ad-costs","level":"family","jurisdiction":"DC","stateName":"District of Columbia","practice":"wrongful-termination","family":"wrongful-termination","familyName":"Wrongful termination and retaliation","familyNameEs":"Despido injustificado y represalias","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"District of Columbia, Wrongful termination and retaliation: English head \"wrongful termination lawyer\": top-of-page bids $2.83 to $13.39 a click, competition medium. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":13.39,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"wrongful termination lawyer","bid_low_en":2.83,"bid_high_en":13.39,"competition_en":"MEDIUM","competition_index_en":67,"family_bid_low_median":2.78,"family_bid_high_median":13.02,"queries_with_bid":3,"head_searches":210,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:DC:whistleblower","dataset":"ad-costs","level":"family","jurisdiction":"DC","stateName":"District of Columbia","practice":"whistleblower","family":"whistleblower","familyName":"Whistleblower and qui tam","familyNameEs":"Denunciantes y acciones qui tam","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"District of Columbia, Whistleblower and qui tam: English head \"whistleblower lawyer\": top-of-page bids $4.06 to $20.45 a click, competition low. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":20.45,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"whistleblower lawyer","bid_low_en":4.06,"bid_high_en":20.45,"competition_en":"LOW","competition_index_en":17,"family_bid_low_median":4.06,"family_bid_high_median":20.45,"queries_with_bid":2,"head_searches":70,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:DC:immigration","dataset":"ad-costs","level":"family","jurisdiction":"DC","stateName":"District of Columbia","practice":"immigration","family":"immigration","topLevel":true,"familyName":"Immigration","familyNameEs":"Inmigración","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"District of Columbia, Immigration: English head \"immigration lawyer\": top-of-page bids $5.37 to $13.36 a click, competition low; Spanish head \"abogado de inmigracion\": $15.36 to $50.00, competition high. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":13.36,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"immigration lawyer","bid_low_en":5.37,"bid_high_en":13.36,"competition_en":"LOW","competition_index_en":11,"head_es":"abogado de inmigracion","bid_low_es":15.36,"bid_high_es":50,"competition_es":"HIGH","competition_index_es":70,"family_bid_low_median":5.47,"family_bid_high_median":21.47,"queries_with_bid":5,"head_searches":480,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:DC:family-law","dataset":"ad-costs","level":"family","jurisdiction":"DC","stateName":"District of Columbia","practice":"family-law","family":"family-law","topLevel":true,"familyName":"Family law","familyNameEs":"Derecho de familia","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"District of Columbia, Family law: English head \"family law attorney\": top-of-page bids $6.15 to $22.94 a click, competition low; Spanish head \"abogado de familia\": $1.97 to $7.81, competition high. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":22.94,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"family law attorney","bid_low_en":6.15,"bid_high_en":22.94,"competition_en":"LOW","competition_index_en":9,"head_es":"abogado de familia","bid_low_es":1.97,"bid_high_es":7.81,"competition_es":"HIGH","competition_index_es":74,"family_bid_low_median":6.15,"family_bid_high_median":33.22,"queries_with_bid":5,"head_searches":590,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:DC:divorce","dataset":"ad-costs","level":"family","jurisdiction":"DC","stateName":"District of Columbia","practice":"divorce","family":"divorce","familyName":"Divorce","familyNameEs":"Divorcio","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"District of Columbia, Divorce: English head \"divorce lawyer\": top-of-page bids $8.51 to $43.45 a click, competition low; Spanish head \"abogado de divorcio\": $2.07 to $12.46, competition high. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":43.45,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"divorce lawyer","bid_low_en":8.51,"bid_high_en":43.45,"competition_en":"LOW","competition_index_en":6,"head_es":"abogado de divorcio","bid_low_es":2.07,"bid_high_es":12.46,"competition_es":"HIGH","competition_index_es":80,"family_bid_low_median":8.51,"family_bid_high_median":31.3,"queries_with_bid":7,"head_searches":720,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:DC:child-custody","dataset":"ad-costs","level":"family","jurisdiction":"DC","stateName":"District of Columbia","practice":"child-custody","family":"child-custody","familyName":"Child custody","familyNameEs":"Custodia de menores","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"District of Columbia, Child custody: English head \"child custody lawyer\": top-of-page bids $12.59 to $36.23 a click, competition medium. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":36.23,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"child custody lawyer","bid_low_en":12.59,"bid_high_en":36.23,"competition_en":"MEDIUM","competition_index_en":47,"family_bid_low_median":10.77,"family_bid_high_median":45.01,"queries_with_bid":5,"head_searches":70,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:DC:domestic-violence","dataset":"ad-costs","level":"family","jurisdiction":"DC","stateName":"District of Columbia","practice":"domestic-violence","family":"domestic-violence","familyName":"Domestic violence and protective orders","familyNameEs":"Violencia doméstica y órdenes de protección","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"District of Columbia, Domestic violence and protective orders: English head \"domestic violence lawyer\": top-of-page bids $4.60 to $18.56 a click, competition medium. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":18.56,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"domestic violence lawyer","bid_low_en":4.6,"bid_high_en":18.56,"competition_en":"MEDIUM","competition_index_en":38,"family_bid_low_median":5.8,"family_bid_high_median":26.88,"queries_with_bid":2,"head_searches":30,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:DC:criminal-defense","dataset":"ad-costs","level":"family","jurisdiction":"DC","stateName":"District of Columbia","practice":"criminal-defense","family":"criminal-defense","topLevel":true,"familyName":"Criminal defense","familyNameEs":"Defensa penal","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"District of Columbia, Criminal defense: English head \"criminal defense lawyer\": top-of-page bids $6.64 to $135 a click, competition low. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":135,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"criminal defense lawyer","bid_low_en":6.64,"bid_high_en":135,"competition_en":"LOW","competition_index_en":1,"family_bid_low_median":4.42,"family_bid_high_median":121.87,"queries_with_bid":7,"head_searches":480,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:DC:dui-dwi","dataset":"ad-costs","level":"family","jurisdiction":"DC","stateName":"District of Columbia","practice":"dui-dwi","family":"dui-dwi","familyName":"DUI and DWI","familyNameEs":"Conducir en estado de ebriedad (DUI/DWI)","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"District of Columbia, DUI and DWI: English head \"dui lawyer\": top-of-page bids $20.29 to $126 a click, competition low. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":125.54,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"dui lawyer","bid_low_en":20.29,"bid_high_en":125.54,"competition_en":"LOW","competition_index_en":3,"family_bid_low_median":25.55,"family_bid_high_median":111.27,"queries_with_bid":4,"head_searches":480,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:DC:estate-planning","dataset":"ad-costs","level":"family","jurisdiction":"DC","stateName":"District of Columbia","practice":"estate-planning","family":"estate-planning","topLevel":true,"familyName":"Estate planning","familyNameEs":"Planificación patrimonial","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"District of Columbia, Estate planning: English head \"estate planning attorney\": top-of-page bids $2.38 to $11.50 a click, competition low. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":11.5,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"estate planning attorney","bid_low_en":2.38,"bid_high_en":11.5,"competition_en":"LOW","competition_index_en":11,"family_bid_low_median":4.74,"family_bid_high_median":15.75,"queries_with_bid":6,"head_searches":1300,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:DC:probate","dataset":"ad-costs","level":"family","jurisdiction":"DC","stateName":"District of Columbia","practice":"probate","family":"probate","familyName":"Probate and estate administration","familyNameEs":"Sucesiones y administración de herencias","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"District of Columbia, Probate and estate administration: English head \"probate attorney\": top-of-page bids $20.04 to $31.43 a click, competition low. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":31.43,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"probate attorney","bid_low_en":20.04,"bid_high_en":31.43,"competition_en":"LOW","competition_index_en":23,"family_bid_low_median":11.03,"family_bid_high_median":31.43,"queries_with_bid":3,"head_searches":170,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:DC:lemon-law","dataset":"ad-costs","level":"family","jurisdiction":"DC","stateName":"District of Columbia","practice":"lemon-law","family":"lemon-law","topLevel":true,"familyName":"Lemon law and auto fraud","familyNameEs":"Ley limón y fraude automotriz","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"District of Columbia, Lemon law and auto fraud: English head \"lemon law lawyer\": top-of-page bids $11.11 to $42.76 a click, competition low. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":42.76,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"lemon law lawyer","bid_low_en":11.11,"bid_high_en":42.76,"competition_en":"LOW","competition_index_en":14,"family_bid_low_median":11.11,"family_bid_high_median":44.66,"queries_with_bid":4,"head_searches":70,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:DC:consumer-protection","dataset":"ad-costs","level":"family","jurisdiction":"DC","stateName":"District of Columbia","practice":"consumer-protection","family":"consumer-protection","topLevel":true,"familyName":"Consumer protection","familyNameEs":"Protección al consumidor","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"District of Columbia, Consumer protection: English head \"consumer protection lawyer\": top-of-page bids $2.54 to $10.93 a click, competition medium. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":10.93,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"consumer protection lawyer","bid_low_en":2.54,"bid_high_en":10.93,"competition_en":"MEDIUM","competition_index_en":44,"family_bid_low_median":3.16,"family_bid_high_median":11.59,"queries_with_bid":2,"head_searches":40,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:DC:debt-collection-defense","dataset":"ad-costs","level":"family","jurisdiction":"DC","stateName":"District of Columbia","practice":"debt-collection-defense","family":"debt-collection-defense","familyName":"Debt collection abuse (FDCPA)","familyNameEs":"Abusos en el cobro de deudas (FDCPA)","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"District of Columbia, Debt collection abuse (FDCPA): English head \"debt collection lawyer\": top-of-page bids $3.15 to $16.00 a click, competition low. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":16,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"debt collection lawyer","bid_low_en":3.15,"bid_high_en":16,"competition_en":"LOW","competition_index_en":20,"family_bid_low_median":3.15,"family_bid_high_median":16,"queries_with_bid":1,"head_searches":40,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:DC:business-law","dataset":"ad-costs","level":"family","jurisdiction":"DC","stateName":"District of Columbia","practice":"business-law","family":"business-law","topLevel":true,"familyName":"Business and commercial law","familyNameEs":"Derecho empresarial y comercial","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"District of Columbia, Business and commercial law: English head \"business lawyer\": top-of-page bids $4.24 to $9.37 a click, competition low. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":9.37,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"business lawyer","bid_low_en":4.24,"bid_high_en":9.37,"competition_en":"LOW","competition_index_en":1,"family_bid_low_median":4.33,"family_bid_high_median":14.73,"queries_with_bid":4,"head_searches":320,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:DC:business-formation","dataset":"ad-costs","level":"family","jurisdiction":"DC","stateName":"District of Columbia","practice":"business-formation","family":"business-formation","familyName":"Business formation and governance","familyNameEs":"Constitución y gobierno de empresas","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"District of Columbia, Business formation and governance: English head \"small business lawyer\": top-of-page bids $3.82 to $29.32 a click, competition high. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":29.32,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"small business lawyer","bid_low_en":3.82,"bid_high_en":29.32,"competition_en":"HIGH","competition_index_en":75,"family_bid_low_median":9.37,"family_bid_high_median":45.58,"queries_with_bid":2,"head_searches":20,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:DC:contract-disputes","dataset":"ad-costs","level":"family","jurisdiction":"DC","stateName":"District of Columbia","practice":"contract-disputes","family":"contract-disputes","familyName":"Contract disputes","familyNameEs":"Disputas contractuales","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"District of Columbia, Contract disputes: English head \"contract lawyer\": top-of-page bids $4.39 to $20.19 a click, competition low. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":20.19,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"contract lawyer","bid_low_en":4.39,"bid_high_en":20.19,"competition_en":"LOW","competition_index_en":1,"family_bid_low_median":4.93,"family_bid_high_median":16.57,"queries_with_bid":2,"head_searches":390,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:DC:civil-rights","dataset":"ad-costs","level":"family","jurisdiction":"DC","stateName":"District of Columbia","practice":"civil-rights","family":"civil-rights","topLevel":true,"familyName":"Civil rights","familyNameEs":"Derechos civiles","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"District of Columbia, Civil rights: English head \"civil rights lawyer\": top-of-page bids $1.80 to $8.66 a click, competition low. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":8.66,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"civil rights lawyer","bid_low_en":1.8,"bid_high_en":8.66,"competition_en":"LOW","competition_index_en":16,"family_bid_low_median":1.73,"family_bid_high_median":9.41,"queries_with_bid":4,"head_searches":70,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:DC:landlord-tenant","dataset":"ad-costs","level":"family","jurisdiction":"DC","stateName":"District of Columbia","practice":"landlord-tenant","family":"landlord-tenant","topLevel":true,"familyName":"Landlord and tenant","familyNameEs":"Arrendadores e inquilinos","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"District of Columbia, Landlord and tenant: English head \"eviction lawyer\": top-of-page bids $2.41 to $8.25 a click, competition low. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":8.25,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"eviction lawyer","bid_low_en":2.41,"bid_high_en":8.25,"competition_en":"LOW","competition_index_en":29,"family_bid_low_median":2.07,"family_bid_high_median":5.97,"queries_with_bid":5,"head_searches":140,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:DC:real-estate","dataset":"ad-costs","level":"family","jurisdiction":"DC","stateName":"District of Columbia","practice":"real-estate","family":"real-estate","topLevel":true,"familyName":"Real estate","familyNameEs":"Bienes raíces","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"District of Columbia, Real estate: English head \"real estate lawyer\": top-of-page bids $2.33 to $6.63 a click, competition low; Spanish head \"abogado de bienes raices\": $1.86 to $3.45, competition high. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":6.63,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"real estate lawyer","bid_low_en":2.33,"bid_high_en":6.63,"competition_en":"LOW","competition_index_en":2,"head_es":"abogado de bienes raices","bid_low_es":1.86,"bid_high_es":3.45,"competition_es":"HIGH","competition_index_es":95,"family_bid_low_median":1.94,"family_bid_high_median":7.76,"queries_with_bid":5,"head_searches":390,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:DC:foreclosure-defense","dataset":"ad-costs","level":"family","jurisdiction":"DC","stateName":"District of Columbia","practice":"foreclosure-defense","family":"foreclosure-defense","familyName":"Foreclosure defense","familyNameEs":"Defensa contra ejecuciones hipotecarias","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"District of Columbia, Foreclosure defense: English head \"foreclosure attorney\": top-of-page bids $8.19 to $16.09 a click, competition medium. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":16.09,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"foreclosure attorney","bid_low_en":8.19,"bid_high_en":16.09,"competition_en":"MEDIUM","competition_index_en":39,"family_bid_low_median":8.19,"family_bid_high_median":16.09,"queries_with_bid":1,"head_searches":20,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:DC:intellectual-property","dataset":"ad-costs","level":"family","jurisdiction":"DC","stateName":"District of Columbia","practice":"intellectual-property","family":"intellectual-property","topLevel":true,"familyName":"Intellectual property","familyNameEs":"Propiedad intelectual","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"District of Columbia, Intellectual property: English head \"intellectual property lawyer\": top-of-page bids $6.24 to $24.00 a click, competition low. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":24,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"intellectual property lawyer","bid_low_en":6.24,"bid_high_en":24,"competition_en":"LOW","competition_index_en":1,"family_bid_low_median":7.12,"family_bid_high_median":24,"queries_with_bid":4,"head_searches":390,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:DC:trademark","dataset":"ad-costs","level":"family","jurisdiction":"DC","stateName":"District of Columbia","practice":"trademark","family":"trademark","familyName":"Trademarks","familyNameEs":"Marcas","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"District of Columbia, Trademarks: English head \"trademark attorney\": top-of-page bids $11.21 to $28.50 a click, competition medium. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":28.5,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"trademark attorney","bid_low_en":11.21,"bid_high_en":28.5,"competition_en":"MEDIUM","competition_index_en":46,"family_bid_low_median":9.45,"family_bid_high_median":28.88,"queries_with_bid":2,"head_searches":260,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:DC:patent","dataset":"ad-costs","level":"family","jurisdiction":"DC","stateName":"District of Columbia","practice":"patent","family":"patent","familyName":"Patents","familyNameEs":"Patentes","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"District of Columbia, Patents: English head \"patent attorney\": top-of-page bids $8.44 to $39.00 a click, competition low. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":39,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"patent attorney","bid_low_en":8.44,"bid_high_en":39,"competition_en":"LOW","competition_index_en":3,"family_bid_low_median":9.64,"family_bid_high_median":39.53,"queries_with_bid":2,"head_searches":260,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:DC:tax","dataset":"ad-costs","level":"family","jurisdiction":"DC","stateName":"District of Columbia","practice":"tax","family":"tax","topLevel":true,"familyName":"Tax disputes and IRS problems","familyNameEs":"Disputas fiscales y problemas con el IRS","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"District of Columbia, Tax disputes and IRS problems: English head \"tax lawyer\": top-of-page bids $13.49 to $39.03 a click, competition low. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":39.03,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"tax lawyer","bid_low_en":13.49,"bid_high_en":39.03,"competition_en":"LOW","competition_index_en":4,"family_bid_low_median":17.86,"family_bid_high_median":47.91,"queries_with_bid":4,"head_searches":480,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:DC:education-law","dataset":"ad-costs","level":"family","jurisdiction":"DC","stateName":"District of Columbia","practice":"education-law","family":"education-law","topLevel":true,"familyName":"Education law","familyNameEs":"Derecho educativo","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"District of Columbia, Education law: English head \"education lawyer\": top-of-page bids $3.19 to $5.70 a click, competition medium. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":5.7,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"education lawyer","bid_low_en":3.19,"bid_high_en":5.7,"competition_en":"MEDIUM","competition_index_en":53,"family_bid_low_median":3.19,"family_bid_high_median":5.7,"queries_with_bid":2,"head_searches":20,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:DE:personal-injury","dataset":"ad-costs","level":"family","jurisdiction":"DE","stateName":"Delaware","practice":"personal-injury","family":"personal-injury","topLevel":true,"familyName":"Personal injury","familyNameEs":"Lesiones personales","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"Delaware, Personal injury: English head \"personal injury lawyer\": top-of-page bids $60.17 to $190 a click, competition low. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":189.54,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"personal injury lawyer","bid_low_en":60.17,"bid_high_en":189.54,"competition_en":"LOW","competition_index_en":10,"family_bid_low_median":60.17,"family_bid_high_median":217.41,"queries_with_bid":4,"head_searches":480,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:DE:auto-accidents","dataset":"ad-costs","level":"family","jurisdiction":"DE","stateName":"Delaware","practice":"auto-accidents","family":"auto-accidents","familyName":"Car accidents","familyNameEs":"Accidentes de auto","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"Delaware, Car accidents: English head \"car accident lawyer near me\": top-of-page bids $67.00 to $193 a click, competition low. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":193.01,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"car accident lawyer near me","bid_low_en":67,"bid_high_en":193.01,"competition_en":"LOW","competition_index_en":24,"family_bid_low_median":66,"family_bid_high_median":149.16,"queries_with_bid":4,"head_searches":140,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:DE:premises-liability","dataset":"ad-costs","level":"family","jurisdiction":"DE","stateName":"Delaware","practice":"premises-liability","family":"premises-liability","familyName":"Premises liability (slip and fall)","familyNameEs":"Responsabilidad de propietarios (resbalones y caídas)","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"Delaware, Premises liability (slip and fall): English head \"slip and fall attorney\": top-of-page bids $66.00 to $236 a click, competition high. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":235.96,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"slip and fall attorney","bid_low_en":66,"bid_high_en":235.96,"competition_en":"HIGH","competition_index_en":77,"family_bid_low_median":66,"family_bid_high_median":235.96,"queries_with_bid":1,"head_searches":40,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:DE:medical-malpractice","dataset":"ad-costs","level":"family","jurisdiction":"DE","stateName":"Delaware","practice":"medical-malpractice","family":"medical-malpractice","topLevel":true,"familyName":"Medical malpractice","familyNameEs":"Negligencia médica","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"Delaware, Medical malpractice: English head \"medical malpractice lawyer\": top-of-page bids $10.18 to $149 a click, competition low. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":148.67,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"medical malpractice lawyer","bid_low_en":10.18,"bid_high_en":148.67,"competition_en":"LOW","competition_index_en":12,"family_bid_low_median":5.88,"family_bid_high_median":143.87,"queries_with_bid":6,"head_searches":480,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:DE:workers-compensation","dataset":"ad-costs","level":"family","jurisdiction":"DE","stateName":"Delaware","practice":"workers-compensation","family":"workers-compensation","topLevel":true,"familyName":"Workers' compensation","familyNameEs":"Compensación laboral","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"Delaware, Workers' compensation: English head \"workers comp attorney\": top-of-page bids $50.07 to $103 a click, competition low. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":102.62,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"workers comp attorney","bid_low_en":50.07,"bid_high_en":102.62,"competition_en":"LOW","competition_index_en":18,"family_bid_low_median":50.07,"family_bid_high_median":102.62,"queries_with_bid":8,"head_searches":390,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:DE:employment-law","dataset":"ad-costs","level":"family","jurisdiction":"DE","stateName":"Delaware","practice":"employment-law","family":"employment-law","topLevel":true,"familyName":"Employment law","familyNameEs":"Derecho laboral","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"Delaware, Employment law: English head \"employment lawyer\": top-of-page bids $1.65 to $5.14 a click, competition low. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":5.14,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"employment lawyer","bid_low_en":1.65,"bid_high_en":5.14,"competition_en":"LOW","competition_index_en":3,"family_bid_low_median":1.71,"family_bid_high_median":5.89,"queries_with_bid":7,"head_searches":480,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:DE:employment-discrimination","dataset":"ad-costs","level":"family","jurisdiction":"DE","stateName":"Delaware","practice":"employment-discrimination","family":"employment-discrimination","familyName":"Workplace discrimination and harassment","familyNameEs":"Discriminación y acoso laboral","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"Delaware, Workplace discrimination and harassment: English head \"employment discrimination lawyer\": top-of-page bids $1.66 to $8.30 a click, competition medium. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":8.3,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"employment discrimination lawyer","bid_low_en":1.66,"bid_high_en":8.3,"competition_en":"MEDIUM","competition_index_en":39,"family_bid_low_median":1.54,"family_bid_high_median":7.86,"queries_with_bid":2,"head_searches":40,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:DE:wrongful-termination","dataset":"ad-costs","level":"family","jurisdiction":"DE","stateName":"Delaware","practice":"wrongful-termination","family":"wrongful-termination","familyName":"Wrongful termination and retaliation","familyNameEs":"Despido injustificado y represalias","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"Delaware, Wrongful termination and retaliation: English head \"wrongful termination lawyer\": top-of-page bids $1.32 to $7.18 a click, competition medium. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":7.18,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"wrongful termination lawyer","bid_low_en":1.32,"bid_high_en":7.18,"competition_en":"MEDIUM","competition_index_en":58,"family_bid_low_median":1.36,"family_bid_high_median":7.18,"queries_with_bid":3,"head_searches":170,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:DE:whistleblower","dataset":"ad-costs","level":"family","jurisdiction":"DE","stateName":"Delaware","practice":"whistleblower","family":"whistleblower","familyName":"Whistleblower and qui tam","familyNameEs":"Denunciantes y acciones qui tam","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"Delaware, Whistleblower and qui tam: English head \"whistleblower lawyer\": top-of-page bids $3.72 to $25.51 a click, competition low. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":25.51,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"whistleblower lawyer","bid_low_en":3.72,"bid_high_en":25.51,"competition_en":"LOW","competition_index_en":20,"family_bid_low_median":3.72,"family_bid_high_median":25.51,"queries_with_bid":2,"head_searches":20,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:DE:immigration","dataset":"ad-costs","level":"family","jurisdiction":"DE","stateName":"Delaware","practice":"immigration","family":"immigration","topLevel":true,"familyName":"Immigration","familyNameEs":"Inmigración","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"Delaware, Immigration: English head \"immigration lawyer\": top-of-page bids $3.80 to $16.15 a click, competition low; Spanish head \"abogado de inmigracion\": $9.84 to $50.00, competition high. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":16.15,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"immigration lawyer","bid_low_en":3.8,"bid_high_en":16.15,"competition_en":"LOW","competition_index_en":8,"head_es":"abogado de inmigracion","bid_low_es":9.84,"bid_high_es":50,"competition_es":"HIGH","competition_index_es":69,"family_bid_low_median":5.21,"family_bid_high_median":19.54,"queries_with_bid":6,"head_searches":480,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:DE:family-law","dataset":"ad-costs","level":"family","jurisdiction":"DE","stateName":"Delaware","practice":"family-law","family":"family-law","topLevel":true,"familyName":"Family law","familyNameEs":"Derecho de familia","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"Delaware, Family law: English head \"family law attorney\": top-of-page bids $2.55 to $8.10 a click, competition low; Spanish head \"abogado de familia\": $1.32 to $4.82, competition high. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":8.1,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"family law attorney","bid_low_en":2.55,"bid_high_en":8.1,"competition_en":"LOW","competition_index_en":9,"head_es":"abogado de familia","bid_low_es":1.32,"bid_high_es":4.82,"competition_es":"HIGH","competition_index_es":86,"family_bid_low_median":2.64,"family_bid_high_median":8.1,"queries_with_bid":7,"head_searches":720,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:DE:divorce","dataset":"ad-costs","level":"family","jurisdiction":"DE","stateName":"Delaware","practice":"divorce","family":"divorce","familyName":"Divorce","familyNameEs":"Divorcio","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"Delaware, Divorce: English head \"divorce lawyer\": top-of-page bids $4.25 to $16.15 a click, competition low; Spanish head \"abogado de divorcio\": $1.08 to $3.02, competition low. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":16.15,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"divorce lawyer","bid_low_en":4.25,"bid_high_en":16.15,"competition_en":"LOW","competition_index_en":1,"head_es":"abogado de divorcio","bid_low_es":1.08,"bid_high_es":3.02,"competition_es":"LOW","competition_index_es":32,"family_bid_low_median":3.15,"family_bid_high_median":13.52,"queries_with_bid":6,"head_searches":720,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:DE:child-custody","dataset":"ad-costs","level":"family","jurisdiction":"DE","stateName":"Delaware","practice":"child-custody","family":"child-custody","familyName":"Child custody","familyNameEs":"Custodia de menores","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"Delaware, Child custody: English head \"child custody lawyer\": top-of-page bids $2.31 to $14.62 a click, competition medium. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":14.62,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"child custody lawyer","bid_low_en":2.31,"bid_high_en":14.62,"competition_en":"MEDIUM","competition_index_en":45,"family_bid_low_median":3.04,"family_bid_high_median":12.53,"queries_with_bid":5,"head_searches":90,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:DE:child-support","dataset":"ad-costs","level":"family","jurisdiction":"DE","stateName":"Delaware","practice":"child-support","family":"child-support","familyName":"Child support","familyNameEs":"Manutención de menores","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"Delaware, Child support: English head \"child support lawyer\": top-of-page bids $10.81 to $23.55 a click, competition low. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":23.55,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"child support lawyer","bid_low_en":10.81,"bid_high_en":23.55,"competition_en":"LOW","competition_index_en":22,"family_bid_low_median":3.92,"family_bid_high_median":17.04,"queries_with_bid":4,"head_searches":140,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:DE:domestic-violence","dataset":"ad-costs","level":"family","jurisdiction":"DE","stateName":"Delaware","practice":"domestic-violence","family":"domestic-violence","familyName":"Domestic violence and protective orders","familyNameEs":"Violencia doméstica y órdenes de protección","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"Delaware, Domestic violence and protective orders: English head \"domestic violence attorney\": top-of-page bids $3.55 to $6.73 a click, competition medium. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":6.73,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"domestic violence attorney","bid_low_en":3.55,"bid_high_en":6.73,"competition_en":"MEDIUM","competition_index_en":45,"family_bid_low_median":3.55,"family_bid_high_median":6.73,"queries_with_bid":1,"head_searches":20,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:DE:criminal-defense","dataset":"ad-costs","level":"family","jurisdiction":"DE","stateName":"Delaware","practice":"criminal-defense","family":"criminal-defense","topLevel":true,"familyName":"Criminal defense","familyNameEs":"Defensa penal","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"Delaware, Criminal defense: English head \"criminal defense lawyer\": top-of-page bids $6.83 to $51.00 a click, competition low. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":51,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"criminal defense lawyer","bid_low_en":6.83,"bid_high_en":51,"competition_en":"LOW","competition_index_en":1,"family_bid_low_median":6.57,"family_bid_high_median":36.42,"queries_with_bid":6,"head_searches":480,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:DE:dui-dwi","dataset":"ad-costs","level":"family","jurisdiction":"DE","stateName":"Delaware","practice":"dui-dwi","family":"dui-dwi","familyName":"DUI and DWI","familyNameEs":"Conducir en estado de ebriedad (DUI/DWI)","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"Delaware, DUI and DWI: English head \"dui lawyer\": top-of-page bids $9.67 to $29.55 a click, competition low. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":29.55,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"dui lawyer","bid_low_en":9.67,"bid_high_en":29.55,"competition_en":"LOW","competition_index_en":2,"family_bid_low_median":9.67,"family_bid_high_median":29.55,"queries_with_bid":5,"head_searches":480,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:DE:estate-planning","dataset":"ad-costs","level":"family","jurisdiction":"DE","stateName":"Delaware","practice":"estate-planning","family":"estate-planning","topLevel":true,"familyName":"Estate planning","familyNameEs":"Planificación patrimonial","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"Delaware, Estate planning: English head \"estate planning attorney\": top-of-page bids $2.28 to $11.99 a click, competition low. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":11.99,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"estate planning attorney","bid_low_en":2.28,"bid_high_en":11.99,"competition_en":"LOW","competition_index_en":5,"family_bid_low_median":1.63,"family_bid_high_median":11.36,"queries_with_bid":5,"head_searches":1000,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:DE:probate","dataset":"ad-costs","level":"family","jurisdiction":"DE","stateName":"Delaware","practice":"probate","family":"probate","familyName":"Probate and estate administration","familyNameEs":"Sucesiones y administración de herencias","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"Delaware, Probate and estate administration: English head \"probate attorney\": top-of-page bids $2.88 to $28.00 a click, competition low. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":28,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"probate attorney","bid_low_en":2.88,"bid_high_en":28,"competition_en":"LOW","competition_index_en":10,"family_bid_low_median":1.18,"family_bid_high_median":28,"queries_with_bid":3,"head_searches":170,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:DE:lemon-law","dataset":"ad-costs","level":"family","jurisdiction":"DE","stateName":"Delaware","practice":"lemon-law","family":"lemon-law","topLevel":true,"familyName":"Lemon law and auto fraud","familyNameEs":"Ley limón y fraude automotriz","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"Delaware, Lemon law and auto fraud: English head \"lemon law lawyer\": top-of-page bids $5.51 to $26.39 a click, competition medium. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":26.39,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"lemon law lawyer","bid_low_en":5.51,"bid_high_en":26.39,"competition_en":"MEDIUM","competition_index_en":64,"family_bid_low_median":6.51,"family_bid_high_median":29.18,"queries_with_bid":4,"head_searches":50,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:DE:consumer-protection","dataset":"ad-costs","level":"family","jurisdiction":"DE","stateName":"Delaware","practice":"consumer-protection","family":"consumer-protection","topLevel":true,"familyName":"Consumer protection","familyNameEs":"Protección al consumidor","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"Delaware, Consumer protection: English head \"consumer protection lawyer\": top-of-page bids $2.36 to $7.34 a click, competition medium. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":7.34,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"consumer protection lawyer","bid_low_en":2.36,"bid_high_en":7.34,"competition_en":"MEDIUM","competition_index_en":49,"family_bid_low_median":2.12,"family_bid_high_median":7.32,"queries_with_bid":2,"head_searches":40,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:DE:debt-collection-defense","dataset":"ad-costs","level":"family","jurisdiction":"DE","stateName":"Delaware","practice":"debt-collection-defense","family":"debt-collection-defense","familyName":"Debt collection abuse (FDCPA)","familyNameEs":"Abusos en el cobro de deudas (FDCPA)","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"Delaware, Debt collection abuse (FDCPA): English head \"debt collection lawyer\": top-of-page bids $2.60 to $6.28 a click, competition medium. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":6.28,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"debt collection lawyer","bid_low_en":2.6,"bid_high_en":6.28,"competition_en":"MEDIUM","competition_index_en":63,"family_bid_low_median":2.6,"family_bid_high_median":6.28,"queries_with_bid":1,"head_searches":30,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:DE:contract-disputes","dataset":"ad-costs","level":"family","jurisdiction":"DE","stateName":"Delaware","practice":"contract-disputes","family":"contract-disputes","familyName":"Contract disputes","familyNameEs":"Disputas contractuales","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"Delaware, Contract disputes: English head \"contract lawyer\": top-of-page bids $1.16 to $16.01 a click, competition low. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":16.01,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"contract lawyer","bid_low_en":1.16,"bid_high_en":16.01,"competition_en":"LOW","competition_index_en":1,"family_bid_low_median":1.16,"family_bid_high_median":16.01,"queries_with_bid":1,"head_searches":390,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:DE:civil-rights","dataset":"ad-costs","level":"family","jurisdiction":"DE","stateName":"Delaware","practice":"civil-rights","family":"civil-rights","topLevel":true,"familyName":"Civil rights","familyNameEs":"Derechos civiles","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"Delaware, Civil rights: English head \"civil rights attorney\": top-of-page bids $2.59 to $14.78 a click, competition low. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":14.78,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"civil rights attorney","bid_low_en":2.59,"bid_high_en":14.78,"competition_en":"LOW","competition_index_en":33,"family_bid_low_median":2.44,"family_bid_high_median":8,"queries_with_bid":4,"head_searches":50,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:DE:disability-access","dataset":"ad-costs","level":"family","jurisdiction":"DE","stateName":"Delaware","practice":"disability-access","family":"disability-access","familyName":"Disability access (ADA)","familyNameEs":"Accesibilidad para personas con discapacidad (ADA)","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"Delaware, Disability access (ADA): English head \"ada lawyer\": top-of-page bids $2.05 to $8.64 a click, competition low. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":8.64,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"ada lawyer","bid_low_en":2.05,"bid_high_en":8.64,"competition_en":"LOW","competition_index_en":8,"family_bid_low_median":2.05,"family_bid_high_median":8.64,"queries_with_bid":1,"head_searches":30,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:DE:landlord-tenant","dataset":"ad-costs","level":"family","jurisdiction":"DE","stateName":"Delaware","practice":"landlord-tenant","family":"landlord-tenant","topLevel":true,"familyName":"Landlord and tenant","familyNameEs":"Arrendadores e inquilinos","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"Delaware, Landlord and tenant: English head \"eviction lawyer\": top-of-page bids $1.54 to $3.37 a click, competition high. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":3.37,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"eviction lawyer","bid_low_en":1.54,"bid_high_en":3.37,"competition_en":"HIGH","competition_index_en":71,"family_bid_low_median":1.54,"family_bid_high_median":4.98,"queries_with_bid":5,"head_searches":140,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:DE:real-estate","dataset":"ad-costs","level":"family","jurisdiction":"DE","stateName":"Delaware","practice":"real-estate","family":"real-estate","topLevel":true,"familyName":"Real estate","familyNameEs":"Bienes raíces","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"Delaware, Real estate: English head \"real estate lawyer\": top-of-page bids $1.82 to $6.70 a click, competition low. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":6.7,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"real estate lawyer","bid_low_en":1.82,"bid_high_en":6.7,"competition_en":"LOW","competition_index_en":1,"family_bid_low_median":1.69,"family_bid_high_median":5.28,"queries_with_bid":4,"head_searches":480,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:DE:trademark","dataset":"ad-costs","level":"family","jurisdiction":"DE","stateName":"Delaware","practice":"trademark","family":"trademark","familyName":"Trademarks","familyNameEs":"Marcas","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"Delaware, Trademarks: English head \"trademark attorney\": top-of-page bids $12.66 to $51.45 a click, competition medium. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":51.45,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"trademark attorney","bid_low_en":12.66,"bid_high_en":51.45,"competition_en":"MEDIUM","competition_index_en":54,"family_bid_low_median":8.79,"family_bid_high_median":41.48,"queries_with_bid":2,"head_searches":140,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:DE:patent","dataset":"ad-costs","level":"family","jurisdiction":"DE","stateName":"Delaware","practice":"patent","family":"patent","familyName":"Patents","familyNameEs":"Patentes","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"Delaware, Patents: English head \"patent attorney\": top-of-page bids $3.93 to $18.25 a click, competition low. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":18.25,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"patent attorney","bid_low_en":3.93,"bid_high_en":18.25,"competition_en":"LOW","competition_index_en":3,"family_bid_low_median":3.81,"family_bid_high_median":15.86,"queries_with_bid":4,"head_searches":110,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:DE:tax","dataset":"ad-costs","level":"family","jurisdiction":"DE","stateName":"Delaware","practice":"tax","family":"tax","topLevel":true,"familyName":"Tax disputes and IRS problems","familyNameEs":"Disputas fiscales y problemas con el IRS","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"Delaware, Tax disputes and IRS problems: English head \"tax lawyer\": top-of-page bids $9.82 to $55.17 a click, competition low. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":55.17,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"tax lawyer","bid_low_en":9.82,"bid_high_en":55.17,"competition_en":"LOW","competition_index_en":1,"family_bid_low_median":6.88,"family_bid_high_median":44.89,"queries_with_bid":4,"head_searches":390,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:DE:education-law","dataset":"ad-costs","level":"family","jurisdiction":"DE","stateName":"Delaware","practice":"education-law","family":"education-law","topLevel":true,"familyName":"Education law","familyNameEs":"Derecho educativo","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"Delaware, Education law: English head \"education lawyer\": top-of-page bids $2.65 to $4.87 a click, competition medium. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":4.87,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"education lawyer","bid_low_en":2.65,"bid_high_en":4.87,"competition_en":"MEDIUM","competition_index_en":39,"family_bid_low_median":2.65,"family_bid_high_median":4.87,"queries_with_bid":2,"head_searches":10,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:FL:personal-injury","dataset":"ad-costs","level":"family","jurisdiction":"FL","stateName":"Florida","practice":"personal-injury","family":"personal-injury","topLevel":true,"familyName":"Personal injury","familyNameEs":"Lesiones personales","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"Florida, Personal injury: English head \"personal injury attorney near me\": top-of-page bids $67.02 to $402 a click, competition low; Spanish head \"abogado de lesiones personales\": $38.34 to $291, competition low. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":402.47,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"personal injury attorney near me","bid_low_en":67.02,"bid_high_en":402.47,"competition_en":"LOW","competition_index_en":15,"head_es":"abogado de lesiones personales","bid_low_es":38.34,"bid_high_es":291.46,"competition_es":"LOW","competition_index_es":20,"family_bid_low_median":66.13,"family_bid_high_median":350,"queries_with_bid":7,"head_searches":33100,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:FL:auto-accidents","dataset":"ad-costs","level":"family","jurisdiction":"FL","stateName":"Florida","practice":"auto-accidents","family":"auto-accidents","familyName":"Car accidents","familyNameEs":"Accidentes de auto","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"Florida, Car accidents: English head \"car accident lawyer near me\": top-of-page bids $75.17 to $495 a click, competition low; Spanish head \"abogado de accidentes\": $95.07 to $391, competition low. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":495.25,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"car accident lawyer near me","bid_low_en":75.17,"bid_high_en":495.25,"competition_en":"LOW","competition_index_en":14,"head_es":"abogado de accidentes","bid_low_es":95.07,"bid_high_es":391.05,"competition_es":"LOW","competition_index_es":29,"family_bid_low_median":95.61,"family_bid_high_median":425,"queries_with_bid":8,"head_searches":14800,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:FL:truck-accidents","dataset":"ad-costs","level":"family","jurisdiction":"FL","stateName":"Florida","practice":"truck-accidents","family":"truck-accidents","familyName":"Truck accidents","familyNameEs":"Accidentes de camiones","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"Florida, Truck accidents: English head \"truck accident lawyer near me\": top-of-page bids $230 to $1,000 a click, competition low. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":1000,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"truck accident lawyer near me","bid_low_en":230,"bid_high_en":1000,"competition_en":"LOW","competition_index_en":12,"family_bid_low_median":230,"family_bid_high_median":950,"queries_with_bid":4,"head_searches":6600,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:FL:motorcycle-accidents","dataset":"ad-costs","level":"family","jurisdiction":"FL","stateName":"Florida","practice":"motorcycle-accidents","family":"motorcycle-accidents","familyName":"Motorcycle accidents","familyNameEs":"Accidentes de motocicleta","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"Florida, Motorcycle accidents: English head \"motorcycle accident lawyer near me\": top-of-page bids $51.40 to $261 a click, competition low. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":261.31,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"motorcycle accident lawyer near me","bid_low_en":51.4,"bid_high_en":261.31,"competition_en":"LOW","competition_index_en":14,"family_bid_low_median":51.59,"family_bid_high_median":305.65,"queries_with_bid":4,"head_searches":3600,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:FL:rideshare-accidents","dataset":"ad-costs","level":"family","jurisdiction":"FL","stateName":"Florida","practice":"rideshare-accidents","family":"rideshare-accidents","familyName":"Rideshare accidents","familyNameEs":"Accidentes de vehículos de transporte por aplicación","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"Florida, Rideshare accidents: English head \"uber accident lawyer\": top-of-page bids $62.52 to $300 a click, competition low. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":300,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"uber accident lawyer","bid_low_en":62.52,"bid_high_en":300,"competition_en":"LOW","competition_index_en":12,"family_bid_low_median":62.52,"family_bid_high_median":300,"queries_with_bid":3,"head_searches":1300,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:FL:premises-liability","dataset":"ad-costs","level":"family","jurisdiction":"FL","stateName":"Florida","practice":"premises-liability","family":"premises-liability","familyName":"Premises liability (slip and fall)","familyNameEs":"Responsabilidad de propietarios (resbalones y caídas)","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"Florida, Premises liability (slip and fall): English head \"slip and fall lawyer near me\": top-of-page bids $71.69 to $346 a click, competition low; Spanish head \"abogado de caidas\": $84.22 to $142, competition high. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":346.07,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"slip and fall lawyer near me","bid_low_en":71.69,"bid_high_en":346.07,"competition_en":"LOW","competition_index_en":13,"head_es":"abogado de caidas","bid_low_es":84.22,"bid_high_es":142.28,"competition_es":"HIGH","competition_index_es":100,"family_bid_low_median":71.69,"family_bid_high_median":389.88,"queries_with_bid":7,"head_searches":3600,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:FL:dog-bites","dataset":"ad-costs","level":"family","jurisdiction":"FL","stateName":"Florida","practice":"dog-bites","family":"dog-bites","familyName":"Dog bites","familyNameEs":"Mordeduras de perro","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"Florida, Dog bites: English head \"dog bite lawyer near me\": top-of-page bids $39.60 to $226 a click, competition low. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":226.35,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"dog bite lawyer near me","bid_low_en":39.6,"bid_high_en":226.35,"competition_en":"LOW","competition_index_en":4,"family_bid_low_median":39.6,"family_bid_high_median":226.35,"queries_with_bid":3,"head_searches":1900,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:FL:wrongful-death","dataset":"ad-costs","level":"family","jurisdiction":"FL","stateName":"Florida","practice":"wrongful-death","family":"wrongful-death","familyName":"Wrongful death","familyNameEs":"Muerte por negligencia","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"Florida, Wrongful death: English head \"wrongful death lawyer\": top-of-page bids $26.41 to $382 a click, competition low. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":382.5,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"wrongful death lawyer","bid_low_en":26.41,"bid_high_en":382.5,"competition_en":"LOW","competition_index_en":5,"family_bid_low_median":44.97,"family_bid_high_median":552.5,"queries_with_bid":4,"head_searches":1600,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:FL:catastrophic-injury","dataset":"ad-costs","level":"family","jurisdiction":"FL","stateName":"Florida","practice":"catastrophic-injury","family":"catastrophic-injury","familyName":"Brain, spinal cord and burn injuries","familyNameEs":"Lesiones cerebrales, de médula espinal y quemaduras","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"Florida, Brain, spinal cord and burn injuries: English head \"brain injury lawyer\": top-of-page bids $6.60 to $350 a click, competition low. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":350,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"brain injury lawyer","bid_low_en":6.6,"bid_high_en":350,"competition_en":"LOW","competition_index_en":4,"family_bid_low_median":24.6,"family_bid_high_median":350,"queries_with_bid":2,"head_searches":320,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:FL:aviation-accidents","dataset":"ad-costs","level":"family","jurisdiction":"FL","stateName":"Florida","practice":"aviation-accidents","family":"aviation-accidents","familyName":"Aviation accidents","familyNameEs":"Accidentes de aviación","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"Florida, Aviation accidents: English head \"aviation accident lawyer\": top-of-page bids $30.83 to $150 a click, competition low. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":150,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"aviation accident lawyer","bid_low_en":30.83,"bid_high_en":150,"competition_en":"LOW","competition_index_en":22,"family_bid_low_median":30.83,"family_bid_high_median":150,"queries_with_bid":3,"head_searches":90,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:FL:maritime-injury","dataset":"ad-costs","level":"family","jurisdiction":"FL","stateName":"Florida","practice":"maritime-injury","family":"maritime-injury","familyName":"Maritime and boating injuries","familyNameEs":"Lesiones marítimas y en embarcaciones","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"Florida, Maritime and boating injuries: English head \"maritime lawyer\": top-of-page bids $19.60 to $1,000 a click, competition low. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":1000,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"maritime lawyer","bid_low_en":19.6,"bid_high_en":1000,"competition_en":"LOW","competition_index_en":10,"family_bid_low_median":100,"family_bid_high_median":1000,"queries_with_bid":3,"head_searches":1300,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:FL:assault-defamation","dataset":"ad-costs","level":"family","jurisdiction":"FL","stateName":"Florida","practice":"assault-defamation","family":"assault-defamation","familyName":"Assault, libel and slander","familyNameEs":"Agresión, libelo y difamación","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"Florida, Assault, libel and slander: English head \"defamation lawyer\": top-of-page bids $1.96 to $9.98 a click, competition medium. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":9.98,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"defamation lawyer","bid_low_en":1.96,"bid_high_en":9.98,"competition_en":"MEDIUM","competition_index_en":40,"family_bid_low_median":1.68,"family_bid_high_median":7.37,"queries_with_bid":5,"head_searches":1000,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:FL:medical-malpractice","dataset":"ad-costs","level":"family","jurisdiction":"FL","stateName":"Florida","practice":"medical-malpractice","family":"medical-malpractice","topLevel":true,"familyName":"Medical malpractice","familyNameEs":"Negligencia médica","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"Florida, Medical malpractice: English head \"medical malpractice lawyer\": top-of-page bids $7.22 to $28.58 a click, competition low; Spanish head \"abogado de negligencia medica\": $7.74 to $33.20, competition high. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":28.58,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"medical malpractice lawyer","bid_low_en":7.22,"bid_high_en":28.58,"competition_en":"LOW","competition_index_en":4,"head_es":"abogado de negligencia medica","bid_low_es":7.74,"bid_high_es":33.2,"competition_es":"HIGH","competition_index_es":92,"family_bid_low_median":6.89,"family_bid_high_median":27.23,"queries_with_bid":8,"head_searches":12100,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:FL:birth-injury","dataset":"ad-costs","level":"family","jurisdiction":"FL","stateName":"Florida","practice":"birth-injury","family":"birth-injury","familyName":"Birth injuries","familyNameEs":"Lesiones de parto","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"Florida, Birth injuries: English head \"birth trauma lawyer\": top-of-page bids $83.79 to $292 a click, competition low. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":292,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"birth trauma lawyer","bid_low_en":83.79,"bid_high_en":292,"competition_en":"LOW","competition_index_en":3,"family_bid_low_median":47.99,"family_bid_high_median":292,"queries_with_bid":2,"head_searches":260,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:FL:mass-tort","dataset":"ad-costs","level":"family","jurisdiction":"FL","stateName":"Florida","practice":"mass-tort","family":"mass-tort","topLevel":true,"familyName":"Mass torts","familyNameEs":"Daños masivos","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"Florida, Mass torts: English head \"class action lawyer\": top-of-page bids $5.92 to $38.63 a click, competition low. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":38.63,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"class action lawyer","bid_low_en":5.92,"bid_high_en":38.63,"competition_en":"LOW","competition_index_en":24,"family_bid_low_median":5.92,"family_bid_high_median":38.63,"queries_with_bid":3,"head_searches":720,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:FL:product-liability","dataset":"ad-costs","level":"family","jurisdiction":"FL","stateName":"Florida","practice":"product-liability","family":"product-liability","familyName":"Product liability","familyNameEs":"Responsabilidad por productos","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"Florida, Product liability: English head \"product liability attorney\": top-of-page bids $16.25 to $100 a click, competition medium. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":100.01,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"product liability attorney","bid_low_en":16.25,"bid_high_en":100.01,"competition_en":"MEDIUM","competition_index_en":55,"family_bid_low_median":19.52,"family_bid_high_median":131.62,"queries_with_bid":2,"head_searches":320,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:FL:drug-device-injury","dataset":"ad-costs","level":"family","jurisdiction":"FL","stateName":"Florida","practice":"drug-device-injury","family":"drug-device-injury","familyName":"Drug and medical device injuries","familyNameEs":"Lesiones por medicamentos y dispositivos médicos","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"Florida, Drug and medical device injuries: English head \"hernia mesh lawyer\": top-of-page bids $14.00 to $71.49 a click, competition high. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":71.49,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"hernia mesh lawyer","bid_low_en":14,"bid_high_en":71.49,"competition_en":"HIGH","competition_index_en":90,"family_bid_low_median":14,"family_bid_high_median":71.49,"queries_with_bid":1,"head_searches":30,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:FL:toxic-exposure","dataset":"ad-costs","level":"family","jurisdiction":"FL","stateName":"Florida","practice":"toxic-exposure","family":"toxic-exposure","familyName":"Toxic exposure and asbestos","familyNameEs":"Exposición tóxica y asbesto","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"Florida, Toxic exposure and asbestos: English head \"asbestos attorney\": top-of-page bids $33.94 to $422 a click, competition low. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":422.05,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"asbestos attorney","bid_low_en":33.94,"bid_high_en":422.05,"competition_en":"LOW","competition_index_en":18,"family_bid_low_median":10.45,"family_bid_high_median":55.9,"queries_with_bid":3,"head_searches":90,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:FL:mesothelioma","dataset":"ad-costs","level":"family","jurisdiction":"FL","stateName":"Florida","practice":"toxic-exposure","family":"mesothelioma","parent":"toxic-exposure","familyName":"Mesothelioma","familyNameEs":"Mesotelioma","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"Florida, Mesothelioma: English head \"mesothelioma attorney\": top-of-page bids $81.03 to $213 a click, competition low. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":212.75,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"mesothelioma attorney","bid_low_en":81.03,"bid_high_en":212.75,"competition_en":"LOW","competition_index_en":15,"family_bid_low_median":100.52,"family_bid_high_median":367.67,"queries_with_bid":4,"head_searches":720,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:FL:workers-compensation","dataset":"ad-costs","level":"family","jurisdiction":"FL","stateName":"Florida","practice":"workers-compensation","family":"workers-compensation","topLevel":true,"familyName":"Workers' compensation","familyNameEs":"Compensación laboral","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"Florida, Workers' compensation: English head \"workers comp attorney\": top-of-page bids $28.55 to $171 a click, competition low; Spanish head \"abogado de accidentes de trabajo\": $29.64 to $175, competition low. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":171.45,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"workers comp attorney","bid_low_en":28.55,"bid_high_en":171.45,"competition_en":"LOW","competition_index_en":21,"head_es":"abogado de accidentes de trabajo","bid_low_es":29.64,"bid_high_es":175,"competition_es":"LOW","competition_index_es":27,"family_bid_low_median":29.37,"family_bid_high_median":171.45,"queries_with_bid":12,"head_searches":8100,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:FL:employment-law","dataset":"ad-costs","level":"family","jurisdiction":"FL","stateName":"Florida","practice":"employment-law","family":"employment-law","topLevel":true,"familyName":"Employment law","familyNameEs":"Derecho laboral","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"Florida, Employment law: English head \"employment lawyer\": top-of-page bids $3.50 to $13.85 a click, competition low; Spanish head \"abogado laboral\": $3.18 to $60.97, competition high. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":13.85,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"employment lawyer","bid_low_en":3.5,"bid_high_en":13.85,"competition_en":"LOW","competition_index_en":5,"head_es":"abogado laboral","bid_low_es":3.18,"bid_high_es":60.97,"competition_es":"HIGH","competition_index_es":69,"family_bid_low_median":3.25,"family_bid_high_median":18.28,"queries_with_bid":11,"head_searches":12100,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:FL:employment-discrimination","dataset":"ad-costs","level":"family","jurisdiction":"FL","stateName":"Florida","practice":"employment-discrimination","family":"employment-discrimination","familyName":"Workplace discrimination and harassment","familyNameEs":"Discriminación y acoso laboral","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"Florida, Workplace discrimination and harassment: English head \"employment discrimination lawyer\": top-of-page bids $2.73 to $11.80 a click, competition medium; Spanish head \"abogado de discriminacion laboral\": $1.49 to $5.76, competition high. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":11.8,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"employment discrimination lawyer","bid_low_en":2.73,"bid_high_en":11.8,"competition_en":"MEDIUM","competition_index_en":39,"head_es":"abogado de discriminacion laboral","bid_low_es":1.49,"bid_high_es":5.76,"competition_es":"HIGH","competition_index_es":74,"family_bid_low_median":2.62,"family_bid_high_median":12.34,"queries_with_bid":6,"head_searches":720,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:FL:wage-and-hour","dataset":"ad-costs","level":"family","jurisdiction":"FL","stateName":"Florida","practice":"wage-and-hour","family":"wage-and-hour","familyName":"Unpaid wages and overtime","familyNameEs":"Salarios y horas extra no pagados","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"Florida, Unpaid wages and overtime: English head \"wage and hour lawyer\": top-of-page bids $2.24 to $47.73 a click, competition low. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":47.73,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"wage and hour lawyer","bid_low_en":2.24,"bid_high_en":47.73,"competition_en":"LOW","competition_index_en":20,"family_bid_low_median":4.8,"family_bid_high_median":43.73,"queries_with_bid":4,"head_searches":140,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:FL:wrongful-termination","dataset":"ad-costs","level":"family","jurisdiction":"FL","stateName":"Florida","practice":"wrongful-termination","family":"wrongful-termination","familyName":"Wrongful termination and retaliation","familyNameEs":"Despido injustificado y represalias","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"Florida, Wrongful termination and retaliation: English head \"wrongful termination lawyer\": top-of-page bids $2.71 to $10.68 a click, competition medium; Spanish head \"abogado de despido injustificado\": $1.73 to $9.13, competition high. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":10.68,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"wrongful termination lawyer","bid_low_en":2.71,"bid_high_en":10.68,"competition_en":"MEDIUM","competition_index_en":60,"head_es":"abogado de despido injustificado","bid_low_es":1.73,"bid_high_es":9.13,"competition_es":"HIGH","competition_index_es":77,"family_bid_low_median":2.47,"family_bid_high_median":10.68,"queries_with_bid":7,"head_searches":2900,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:FL:whistleblower","dataset":"ad-costs","level":"family","jurisdiction":"FL","stateName":"Florida","practice":"whistleblower","family":"whistleblower","familyName":"Whistleblower and qui tam","familyNameEs":"Denunciantes y acciones qui tam","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"Florida, Whistleblower and qui tam: English head \"whistleblower lawyer\": top-of-page bids $5.74 to $31.49 a click, competition medium. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":31.49,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"whistleblower lawyer","bid_low_en":5.74,"bid_high_en":31.49,"competition_en":"MEDIUM","competition_index_en":36,"family_bid_low_median":5.74,"family_bid_high_median":31.49,"queries_with_bid":3,"head_searches":260,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:FL:employee-benefits","dataset":"ad-costs","level":"family","jurisdiction":"FL","stateName":"Florida","practice":"employee-benefits","family":"employee-benefits","familyName":"Employee benefits and ERISA","familyNameEs":"Beneficios de empleados y ERISA","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"Florida, Employee benefits and ERISA: English head \"erisa lawyer\": top-of-page bids $4.55 to $27.96 a click, competition low. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":27.96,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"erisa lawyer","bid_low_en":4.55,"bid_high_en":27.96,"competition_en":"LOW","competition_index_en":9,"family_bid_low_median":4.89,"family_bid_high_median":24.55,"queries_with_bid":3,"head_searches":210,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:FL:immigration","dataset":"ad-costs","level":"family","jurisdiction":"FL","stateName":"Florida","practice":"immigration","family":"immigration","topLevel":true,"familyName":"Immigration","familyNameEs":"Inmigración","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"Florida, Immigration: English head \"immigration lawyer\": top-of-page bids $5.57 to $23.65 a click, competition low; Spanish head \"abogado de inmigracion\": $7.98 to $50.00, competition high. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":23.65,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"immigration lawyer","bid_low_en":5.57,"bid_high_en":23.65,"competition_en":"LOW","competition_index_en":13,"head_es":"abogado de inmigracion","bid_low_es":7.98,"bid_high_es":50,"competition_es":"HIGH","competition_index_es":78,"family_bid_low_median":5.54,"family_bid_high_median":23.46,"queries_with_bid":8,"head_searches":14800,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:FL:removal-defense","dataset":"ad-costs","level":"family","jurisdiction":"FL","stateName":"Florida","practice":"removal-defense","family":"removal-defense","familyName":"Deportation and removal defense","familyNameEs":"Defensa contra la deportación","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"Florida, Deportation and removal defense: English head \"deportation lawyer\": top-of-page bids $7.04 to $19.33 a click, competition medium; Spanish head \"abogado de deportacion\": $5.10 to $16.13, competition medium. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":19.33,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"deportation lawyer","bid_low_en":7.04,"bid_high_en":19.33,"competition_en":"MEDIUM","competition_index_en":60,"head_es":"abogado de deportacion","bid_low_es":5.1,"bid_high_es":16.13,"competition_es":"MEDIUM","competition_index_es":52,"family_bid_low_median":5.1,"family_bid_high_median":19.33,"queries_with_bid":5,"head_searches":110,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:FL:asylum","dataset":"ad-costs","level":"family","jurisdiction":"FL","stateName":"Florida","practice":"asylum","family":"asylum","familyName":"Asylum","familyNameEs":"Asilo","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"Florida, Asylum: Spanish head \"abogado de asilo\": $3.82 to $13.02, competition medium. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":13.02,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_es":"abogado de asilo","bid_low_es":3.82,"bid_high_es":13.02,"competition_es":"MEDIUM","competition_index_es":34,"family_bid_low_median":5.49,"family_bid_high_median":24.01,"queries_with_bid":4,"head_searches":140,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:FL:family-immigration","dataset":"ad-costs","level":"family","jurisdiction":"FL","stateName":"Florida","practice":"family-immigration","family":"family-immigration","familyName":"Family-based immigration","familyNameEs":"Inmigración por vínculo familiar","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"Florida, Family-based immigration: English head \"green card lawyer\": top-of-page bids $7.66 to $25.94 a click, competition medium. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":25.94,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"green card lawyer","bid_low_en":7.66,"bid_high_en":25.94,"competition_en":"MEDIUM","competition_index_en":36,"family_bid_low_median":10.3,"family_bid_high_median":25.82,"queries_with_bid":4,"head_searches":110,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:FL:employment-immigration","dataset":"ad-costs","level":"family","jurisdiction":"FL","stateName":"Florida","practice":"employment-immigration","family":"employment-immigration","familyName":"Work visas and employment-based immigration","familyNameEs":"Visas de trabajo e inmigración por empleo","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"Florida, Work visas and employment-based immigration: English head \"h1b lawyer\": top-of-page bids $6.73 to $60.48 a click, competition medium. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":60.48,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"h1b lawyer","bid_low_en":6.73,"bid_high_en":60.48,"competition_en":"MEDIUM","competition_index_en":58,"family_bid_low_median":6.08,"family_bid_high_median":44.43,"queries_with_bid":2,"head_searches":140,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:FL:naturalization","dataset":"ad-costs","level":"family","jurisdiction":"FL","stateName":"Florida","practice":"naturalization","family":"naturalization","familyName":"Citizenship and naturalization","familyNameEs":"Ciudadanía y naturalización","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"Florida, Citizenship and naturalization: English head \"citizenship lawyer\": top-of-page bids $5.15 to $21.95 a click, competition high. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":21.95,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"citizenship lawyer","bid_low_en":5.15,"bid_high_en":21.95,"competition_en":"HIGH","competition_index_en":67,"family_bid_low_median":5.15,"family_bid_high_median":21.95,"queries_with_bid":1,"head_searches":110,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:FL:family-law","dataset":"ad-costs","level":"family","jurisdiction":"FL","stateName":"Florida","practice":"family-law","family":"family-law","topLevel":true,"familyName":"Family law","familyNameEs":"Derecho de familia","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"Florida, Family law: English head \"family law attorney\": top-of-page bids $8.99 to $43.23 a click, competition low; Spanish head \"abogado de familia\": $2.90 to $17.74, competition high. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":43.23,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"family law attorney","bid_low_en":8.99,"bid_high_en":43.23,"competition_en":"LOW","competition_index_en":18,"head_es":"abogado de familia","bid_low_es":2.9,"bid_high_es":17.74,"competition_es":"HIGH","competition_index_es":78,"family_bid_low_median":7.43,"family_bid_high_median":42.9,"queries_with_bid":9,"head_searches":14800,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:FL:divorce","dataset":"ad-costs","level":"family","jurisdiction":"FL","stateName":"Florida","practice":"divorce","family":"divorce","familyName":"Divorce","familyNameEs":"Divorcio","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"Florida, Divorce: English head \"divorce lawyer\": top-of-page bids $8.26 to $38.00 a click, competition low; Spanish head \"abogado de divorcio\": $2.96 to $20.03, competition high. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":38,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"divorce lawyer","bid_low_en":8.26,"bid_high_en":38,"competition_en":"LOW","competition_index_en":7,"head_es":"abogado de divorcio","bid_low_es":2.96,"bid_high_es":20.03,"competition_es":"HIGH","competition_index_es":71,"family_bid_low_median":7.86,"family_bid_high_median":38,"queries_with_bid":8,"head_searches":18100,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:FL:child-custody","dataset":"ad-costs","level":"family","jurisdiction":"FL","stateName":"Florida","practice":"child-custody","family":"child-custody","familyName":"Child custody","familyNameEs":"Custodia de menores","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"Florida, Child custody: English head \"child custody lawyer\": top-of-page bids $10.00 to $48.62 a click, competition medium. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":48.62,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"child custody lawyer","bid_low_en":10,"bid_high_en":48.62,"competition_en":"MEDIUM","competition_index_en":48,"family_bid_low_median":8.94,"family_bid_high_median":48.24,"queries_with_bid":5,"head_searches":1900,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:FL:child-support","dataset":"ad-costs","level":"family","jurisdiction":"FL","stateName":"Florida","practice":"child-support","family":"child-support","familyName":"Child support","familyNameEs":"Manutención de menores","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"Florida, Child support: English head \"child support lawyer\": top-of-page bids $8.13 to $39.25 a click, competition medium. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":39.25,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"child support lawyer","bid_low_en":8.13,"bid_high_en":39.25,"competition_en":"MEDIUM","competition_index_en":60,"family_bid_low_median":7.65,"family_bid_high_median":41.14,"queries_with_bid":4,"head_searches":3600,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:FL:adoption","dataset":"ad-costs","level":"family","jurisdiction":"FL","stateName":"Florida","practice":"adoption","family":"adoption","familyName":"Adoption and paternity","familyNameEs":"Adopción y paternidad","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"Florida, Adoption and paternity: English head \"adoption lawyer\": top-of-page bids $8.39 to $36.77 a click, competition medium. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":36.77,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"adoption lawyer","bid_low_en":8.39,"bid_high_en":36.77,"competition_en":"MEDIUM","competition_index_en":36,"family_bid_low_median":8.39,"family_bid_high_median":36.77,"queries_with_bid":3,"head_searches":1000,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:FL:juvenile","dataset":"ad-costs","level":"family","jurisdiction":"FL","stateName":"Florida","practice":"juvenile","family":"juvenile","familyName":"Juvenile cases","familyNameEs":"Casos de menores","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"Florida, Juvenile cases: English head \"juvenile defense lawyer\": top-of-page bids $10.68 to $62.00 a click, competition medium; Spanish head \"abogado de menores\": $2.93 to $16.17, competition high. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":62,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"juvenile defense lawyer","bid_low_en":10.68,"bid_high_en":62,"competition_en":"MEDIUM","competition_index_en":35,"head_es":"abogado de menores","bid_low_es":2.93,"bid_high_es":16.17,"competition_es":"HIGH","competition_index_es":90,"family_bid_low_median":6.8,"family_bid_high_median":39.09,"queries_with_bid":4,"head_searches":170,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:FL:domestic-violence","dataset":"ad-costs","level":"family","jurisdiction":"FL","stateName":"Florida","practice":"domestic-violence","family":"domestic-violence","familyName":"Domestic violence and protective orders","familyNameEs":"Violencia doméstica y órdenes de protección","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"Florida, Domestic violence and protective orders: English head \"domestic violence lawyer near me\": top-of-page bids $27.62 to $95.00 a click, competition low; Spanish head \"abogado de violencia domestica\": $9.93 to $81.18, competition high. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":95,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"domestic violence lawyer near me","bid_low_en":27.62,"bid_high_en":95,"competition_en":"LOW","competition_index_en":15,"head_es":"abogado de violencia domestica","bid_low_es":9.93,"bid_high_es":81.18,"competition_es":"HIGH","competition_index_es":88,"family_bid_low_median":27.62,"family_bid_high_median":95,"queries_with_bid":7,"head_searches":1000,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:FL:criminal-defense","dataset":"ad-costs","level":"family","jurisdiction":"FL","stateName":"Florida","practice":"criminal-defense","family":"criminal-defense","topLevel":true,"familyName":"Criminal defense","familyNameEs":"Defensa penal","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"Florida, Criminal defense: English head \"criminal defense lawyer\": top-of-page bids $32.41 to $90.00 a click, competition low; Spanish head \"abogado criminalista\": $5.33 to $33.08, competition medium. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":90,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"criminal defense lawyer","bid_low_en":32.41,"bid_high_en":90,"competition_en":"LOW","competition_index_en":6,"head_es":"abogado criminalista","bid_low_es":5.33,"bid_high_es":33.08,"competition_es":"MEDIUM","competition_index_es":61,"family_bid_low_median":32.36,"family_bid_high_median":90,"queries_with_bid":8,"head_searches":12100,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:FL:dui-dwi","dataset":"ad-costs","level":"family","jurisdiction":"FL","stateName":"Florida","practice":"dui-dwi","family":"dui-dwi","familyName":"DUI and DWI","familyNameEs":"Conducir en estado de ebriedad (DUI/DWI)","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"Florida, DUI and DWI: English head \"dui lawyer\": top-of-page bids $35.00 to $149 a click, competition low; Spanish head \"abogado de dui\": $8.07 to $46.03, competition high. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":148.57,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"dui lawyer","bid_low_en":35,"bid_high_en":148.57,"competition_en":"LOW","competition_index_en":7,"head_es":"abogado de dui","bid_low_es":8.07,"bid_high_es":46.03,"competition_es":"HIGH","competition_index_es":89,"family_bid_low_median":34.12,"family_bid_high_median":148.57,"queries_with_bid":7,"head_searches":12100,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:FL:drug-crimes","dataset":"ad-costs","level":"family","jurisdiction":"FL","stateName":"Florida","practice":"drug-crimes","family":"drug-crimes","familyName":"Drug charges","familyNameEs":"Delitos de drogas","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"Florida, Drug charges: English head \"drug lawyer\": top-of-page bids $37.10 to $140 a click, competition low. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":139.85,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"drug lawyer","bid_low_en":37.1,"bid_high_en":139.85,"competition_en":"LOW","competition_index_en":21,"family_bid_low_median":23,"family_bid_high_median":117,"queries_with_bid":3,"head_searches":210,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:FL:white-collar","dataset":"ad-costs","level":"family","jurisdiction":"FL","stateName":"Florida","practice":"white-collar","family":"white-collar","familyName":"White-collar and fraud charges","familyNameEs":"Delitos de cuello blanco y fraude","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"Florida, White-collar and fraud charges: English head \"federal criminal defense lawyer\": top-of-page bids $28.32 to $94.69 a click, competition medium; Spanish head \"abogado de fraude\": $1.94 to $9.32, competition high. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":94.69,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"federal criminal defense lawyer","bid_low_en":28.32,"bid_high_en":94.69,"competition_en":"MEDIUM","competition_index_en":49,"head_es":"abogado de fraude","bid_low_es":1.94,"bid_high_es":9.32,"competition_es":"HIGH","competition_index_es":81,"family_bid_low_median":28.32,"family_bid_high_median":56.2,"queries_with_bid":3,"head_searches":260,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:FL:expungement","dataset":"ad-costs","level":"family","jurisdiction":"FL","stateName":"Florida","practice":"expungement","family":"expungement","familyName":"Record sealing and expungement","familyNameEs":"Sellado y eliminación de antecedentes","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"Florida, Record sealing and expungement: English head \"expungement lawyer\": top-of-page bids $3.98 to $40.00 a click, competition low. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":40,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"expungement lawyer","bid_low_en":3.98,"bid_high_en":40,"competition_en":"LOW","competition_index_en":10,"family_bid_low_median":5.58,"family_bid_high_median":48.37,"queries_with_bid":4,"head_searches":1600,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:FL:bankruptcy","dataset":"ad-costs","level":"family","jurisdiction":"FL","stateName":"Florida","practice":"bankruptcy","family":"bankruptcy","topLevel":true,"familyName":"Bankruptcy","familyNameEs":"Bancarrota","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"Florida, Bankruptcy: Spanish head \"abogado de bancarrota\": $5.78 to $40.00, competition high. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":40,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_es":"abogado de bancarrota","bid_low_es":5.78,"bid_high_es":40,"competition_es":"HIGH","competition_index_es":90,"family_bid_low_median":5.78,"family_bid_high_median":40,"queries_with_bid":3,"head_searches":390,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:FL:chapter-7","dataset":"ad-costs","level":"family","jurisdiction":"FL","stateName":"Florida","practice":"consumer-bankruptcy","family":"chapter-7","parent":"consumer-bankruptcy","familyName":"Chapter 7 bankruptcy","familyNameEs":"Bancarrota del capítulo 7","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"Florida, Chapter 7 bankruptcy: English head \"chapter 7 lawyer\": top-of-page bids $9.27 to $23.08 a click, competition low. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":23.08,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"chapter 7 lawyer","bid_low_en":9.27,"bid_high_en":23.08,"competition_en":"LOW","competition_index_en":29,"family_bid_low_median":8.16,"family_bid_high_median":23.34,"queries_with_bid":2,"head_searches":40,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:FL:chapter-13","dataset":"ad-costs","level":"family","jurisdiction":"FL","stateName":"Florida","practice":"consumer-bankruptcy","family":"chapter-13","parent":"consumer-bankruptcy","familyName":"Chapter 13 bankruptcy","familyNameEs":"Bancarrota del capítulo 13","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"Florida, Chapter 13 bankruptcy: English head \"chapter 13 attorney\": top-of-page bids $8.61 to $27.98 a click, competition medium. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":27.98,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"chapter 13 attorney","bid_low_en":8.61,"bid_high_en":27.98,"competition_en":"MEDIUM","competition_index_en":35,"family_bid_low_median":7.4,"family_bid_high_median":24.64,"queries_with_bid":2,"head_searches":90,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:FL:business-bankruptcy","dataset":"ad-costs","level":"family","jurisdiction":"FL","stateName":"Florida","practice":"business-bankruptcy","family":"business-bankruptcy","familyName":"Business bankruptcy (Chapter 11)","familyNameEs":"Bancarrota de empresas (capítulo 11)","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"Florida, Business bankruptcy (Chapter 11): English head \"chapter 11 attorney\": top-of-page bids $12.93 to $58.45 a click, competition medium. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":58.45,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"chapter 11 attorney","bid_low_en":12.93,"bid_high_en":58.45,"competition_en":"MEDIUM","competition_index_en":46,"family_bid_low_median":12.93,"family_bid_high_median":58.45,"queries_with_bid":1,"head_searches":90,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:FL:estate-planning","dataset":"ad-costs","level":"family","jurisdiction":"FL","stateName":"Florida","practice":"estate-planning","family":"estate-planning","topLevel":true,"familyName":"Estate planning","familyNameEs":"Planificación patrimonial","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"Florida, Estate planning: English head \"estate planning attorney\": top-of-page bids $3.60 to $31.00 a click, competition low; Spanish head \"abogado de herencias\": $1.44 to $15.55, competition high. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":31,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"estate planning attorney","bid_low_en":3.6,"bid_high_en":31,"competition_en":"LOW","competition_index_en":12,"head_es":"abogado de herencias","bid_low_es":1.44,"bid_high_es":15.55,"competition_es":"HIGH","competition_index_es":71,"family_bid_low_median":3.48,"family_bid_high_median":25,"queries_with_bid":12,"head_searches":22200,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:FL:probate","dataset":"ad-costs","level":"family","jurisdiction":"FL","stateName":"Florida","practice":"probate","family":"probate","familyName":"Probate and estate administration","familyNameEs":"Sucesiones y administración de herencias","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"Florida, Probate and estate administration: English head \"probate attorney\": top-of-page bids $11.45 to $65.00 a click, competition low; Spanish head \"abogado de sucesiones\": $1.81 to $19.18, competition low. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":65,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"probate attorney","bid_low_en":11.45,"bid_high_en":65,"competition_en":"LOW","competition_index_en":30,"head_es":"abogado de sucesiones","bid_low_es":1.81,"bid_high_es":19.18,"competition_es":"LOW","competition_index_es":31,"family_bid_low_median":7.86,"family_bid_high_median":65,"queries_with_bid":5,"head_searches":4400,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:FL:guardianship","dataset":"ad-costs","level":"family","jurisdiction":"FL","stateName":"Florida","practice":"guardianship","family":"guardianship","familyName":"Guardianship and conservatorship","familyNameEs":"Tutela y curatela","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"Florida, Guardianship and conservatorship: English head \"guardianship attorney\": top-of-page bids $6.89 to $31.81 a click, competition medium. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":31.81,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"guardianship attorney","bid_low_en":6.89,"bid_high_en":31.81,"competition_en":"MEDIUM","competition_index_en":57,"family_bid_low_median":5.09,"family_bid_high_median":28.89,"queries_with_bid":2,"head_searches":720,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:FL:elder-law","dataset":"ad-costs","level":"family","jurisdiction":"FL","stateName":"Florida","practice":"elder-law","family":"elder-law","familyName":"Elder law and long-term care planning","familyNameEs":"Derecho de personas mayores y planificación de cuidados","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"Florida, Elder law and long-term care planning: English head \"elder law attorney\": top-of-page bids $3.63 to $20.22 a click, competition low. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":20.22,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"elder law attorney","bid_low_en":3.63,"bid_high_en":20.22,"competition_en":"LOW","competition_index_en":23,"family_bid_low_median":3.18,"family_bid_high_median":19.88,"queries_with_bid":5,"head_searches":1900,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:FL:ssdi","dataset":"ad-costs","level":"family","jurisdiction":"FL","stateName":"Florida","practice":"ssdi","family":"ssdi","topLevel":true,"familyName":"Social Security disability (SSDI and SSI)","familyNameEs":"Discapacidad del Seguro Social (SSDI y SSI)","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"Florida, Social Security disability (SSDI and SSI): English head \"social security disability lawyer\": top-of-page bids $5.43 to $23.81 a click, competition low; Spanish head \"abogado de seguro social\": $4.25 to $36.32, competition medium. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":23.81,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"social security disability lawyer","bid_low_en":5.43,"bid_high_en":23.81,"competition_en":"LOW","competition_index_en":12,"head_es":"abogado de seguro social","bid_low_es":4.25,"bid_high_es":36.32,"competition_es":"MEDIUM","competition_index_es":54,"family_bid_low_median":5.71,"family_bid_high_median":36.32,"queries_with_bid":7,"head_searches":1600,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:FL:va-disability","dataset":"ad-costs","level":"family","jurisdiction":"FL","stateName":"Florida","practice":"va-disability","family":"va-disability","topLevel":true,"familyName":"VA disability and veterans' benefits","familyNameEs":"Discapacidad y beneficios de veteranos (VA)","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"Florida, VA disability and veterans' benefits: English head \"va disability lawyer\": top-of-page bids $6.97 to $64.14 a click, competition medium. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":64.14,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"va disability lawyer","bid_low_en":6.97,"bid_high_en":64.14,"competition_en":"MEDIUM","competition_index_en":49,"family_bid_low_median":7.3,"family_bid_high_median":90.77,"queries_with_bid":4,"head_searches":480,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:FL:lemon-law","dataset":"ad-costs","level":"family","jurisdiction":"FL","stateName":"Florida","practice":"lemon-law","family":"lemon-law","topLevel":true,"familyName":"Lemon law and auto fraud","familyNameEs":"Ley limón y fraude automotriz","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"Florida, Lemon law and auto fraud: English head \"lemon law lawyer\": top-of-page bids $18.24 to $86.85 a click, competition high; Spanish head \"abogado de ley limon\": $7.53 to $59.85, competition medium. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":86.85,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"lemon law lawyer","bid_low_en":18.24,"bid_high_en":86.85,"competition_en":"HIGH","competition_index_en":67,"head_es":"abogado de ley limon","bid_low_es":7.53,"bid_high_es":59.85,"competition_es":"MEDIUM","competition_index_es":38,"family_bid_low_median":17.92,"family_bid_high_median":81.44,"queries_with_bid":7,"head_searches":1600,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:FL:consumer-protection","dataset":"ad-costs","level":"family","jurisdiction":"FL","stateName":"Florida","practice":"consumer-protection","family":"consumer-protection","topLevel":true,"familyName":"Consumer protection","familyNameEs":"Protección al consumidor","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"Florida, Consumer protection: English head \"consumer protection lawyer\": top-of-page bids $2.64 to $13.56 a click, competition medium; Spanish head \"abogado de proteccion al consumidor\": $2.69 to $14.91, competition high. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":13.56,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"consumer protection lawyer","bid_low_en":2.64,"bid_high_en":13.56,"competition_en":"MEDIUM","competition_index_en":65,"head_es":"abogado de proteccion al consumidor","bid_low_es":2.69,"bid_high_es":14.91,"competition_es":"HIGH","competition_index_es":86,"family_bid_low_median":2.67,"family_bid_high_median":14.7,"queries_with_bid":6,"head_searches":880,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:FL:debt-collection-defense","dataset":"ad-costs","level":"family","jurisdiction":"FL","stateName":"Florida","practice":"debt-collection-defense","family":"debt-collection-defense","familyName":"Debt collection abuse (FDCPA)","familyNameEs":"Abusos en el cobro de deudas (FDCPA)","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"Florida, Debt collection abuse (FDCPA): English head \"debt collection lawyer\": top-of-page bids $4.21 to $16.65 a click, competition medium; Spanish head \"abogado de deudas\": $6.18 to $28.61, competition high. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":16.65,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"debt collection lawyer","bid_low_en":4.21,"bid_high_en":16.65,"competition_en":"MEDIUM","competition_index_en":65,"head_es":"abogado de deudas","bid_low_es":6.18,"bid_high_es":28.61,"competition_es":"HIGH","competition_index_es":67,"family_bid_low_median":4.61,"family_bid_high_median":16.52,"queries_with_bid":4,"head_searches":880,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:FL:credit-reporting","dataset":"ad-costs","level":"family","jurisdiction":"FL","stateName":"Florida","practice":"credit-reporting","family":"credit-reporting","familyName":"Credit report errors (FCRA)","familyNameEs":"Errores en el informe de crédito (FCRA)","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"Florida, Credit report errors (FCRA): English head \"fcra lawyer\": top-of-page bids $8.69 to $718 a click, competition high; Spanish head \"abogado de credito\": $5.84 to $22.18, competition high. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":718.05,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"fcra lawyer","bid_low_en":8.69,"bid_high_en":718.05,"competition_en":"HIGH","competition_index_en":71,"head_es":"abogado de credito","bid_low_es":5.84,"bid_high_es":22.18,"competition_es":"HIGH","competition_index_es":89,"family_bid_low_median":7.56,"family_bid_high_median":22.18,"queries_with_bid":3,"head_searches":90,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:FL:tcpa-robocalls","dataset":"ad-costs","level":"family","jurisdiction":"FL","stateName":"Florida","practice":"tcpa-robocalls","family":"tcpa-robocalls","familyName":"Robocalls and junk texts (TCPA)","familyNameEs":"Llamadas automáticas y mensajes no deseados (TCPA)","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"Florida, Robocalls and junk texts (TCPA): English head \"tcpa lawyer\": top-of-page bids $2.81 to $19.25 a click, competition low. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":19.25,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"tcpa lawyer","bid_low_en":2.81,"bid_high_en":19.25,"competition_en":"LOW","competition_index_en":18,"family_bid_low_median":3.4,"family_bid_high_median":19.76,"queries_with_bid":2,"head_searches":210,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:FL:consumer-fraud","dataset":"ad-costs","level":"family","jurisdiction":"FL","stateName":"Florida","practice":"consumer-fraud","family":"consumer-fraud","familyName":"Consumer fraud and scams","familyNameEs":"Fraude al consumidor y estafas","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"Florida, Consumer fraud and scams: English head \"fraud attorney\": top-of-page bids $6.12 to $35.79 a click, competition high; Spanish head \"abogado de estafas\": $3.38 to $15.91, competition high. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":35.79,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"fraud attorney","bid_low_en":6.12,"bid_high_en":35.79,"competition_en":"HIGH","competition_index_en":71,"head_es":"abogado de estafas","bid_low_es":3.38,"bid_high_es":15.91,"competition_es":"HIGH","competition_index_es":71,"family_bid_low_median":3.38,"family_bid_high_median":15.91,"queries_with_bid":3,"head_searches":260,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:FL:business-law","dataset":"ad-costs","level":"family","jurisdiction":"FL","stateName":"Florida","practice":"business-law","family":"business-law","topLevel":true,"familyName":"Business and commercial law","familyNameEs":"Derecho empresarial y comercial","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"Florida, Business and commercial law: English head \"business lawyer\": top-of-page bids $7.55 to $31.25 a click, competition low; Spanish head \"abogado de negocios\": $2.16 to $15.00, competition high. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":31.25,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"business lawyer","bid_low_en":7.55,"bid_high_en":31.25,"competition_en":"LOW","competition_index_en":2,"head_es":"abogado de negocios","bid_low_es":2.16,"bid_high_es":15,"competition_es":"HIGH","competition_index_es":89,"family_bid_low_median":6.16,"family_bid_high_median":31.25,"queries_with_bid":8,"head_searches":9900,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:FL:business-formation","dataset":"ad-costs","level":"family","jurisdiction":"FL","stateName":"Florida","practice":"business-formation","family":"business-formation","familyName":"Business formation and governance","familyNameEs":"Constitución y gobierno de empresas","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"Florida, Business formation and governance: English head \"small business lawyer\": top-of-page bids $5.05 to $24.11 a click, competition medium. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":24.11,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"small business lawyer","bid_low_en":5.05,"bid_high_en":24.11,"competition_en":"MEDIUM","competition_index_en":66,"family_bid_low_median":9,"family_bid_high_median":48.22,"queries_with_bid":3,"head_searches":260,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:FL:contract-disputes","dataset":"ad-costs","level":"family","jurisdiction":"FL","stateName":"Florida","practice":"contract-disputes","family":"contract-disputes","familyName":"Contract disputes","familyNameEs":"Disputas contractuales","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"Florida, Contract disputes: English head \"contract lawyer\": top-of-page bids $4.27 to $25.00 a click, competition low; Spanish head \"abogado de contratos\": $1.44 to $10.60, competition high. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":25,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"contract lawyer","bid_low_en":4.27,"bid_high_en":25,"competition_en":"LOW","competition_index_en":1,"head_es":"abogado de contratos","bid_low_es":1.44,"bid_high_es":10.6,"competition_es":"HIGH","competition_index_es":86,"family_bid_low_median":4.31,"family_bid_high_median":25,"queries_with_bid":5,"head_searches":9900,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:FL:franchise","dataset":"ad-costs","level":"family","jurisdiction":"FL","stateName":"Florida","practice":"franchise","family":"franchise","familyName":"Franchise","familyNameEs":"Franquicias","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"Florida, Franchise: English head \"franchise lawyer\": top-of-page bids $8.80 to $43.50 a click, competition medium. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":43.5,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"franchise lawyer","bid_low_en":8.8,"bid_high_en":43.5,"competition_en":"MEDIUM","competition_index_en":45,"family_bid_low_median":8.8,"family_bid_high_median":43.5,"queries_with_bid":2,"head_searches":320,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:FL:antitrust","dataset":"ad-costs","level":"family","jurisdiction":"FL","stateName":"Florida","practice":"antitrust","family":"antitrust","familyName":"Antitrust and unfair competition","familyNameEs":"Competencia desleal y antimonopolio","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"Florida, Antitrust and unfair competition: English head \"antitrust lawyer\": top-of-page bids $1.30 to $4.39 a click, competition low. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":4.39,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"antitrust lawyer","bid_low_en":1.3,"bid_high_en":4.39,"competition_en":"LOW","competition_index_en":1,"family_bid_low_median":1.3,"family_bid_high_median":4.39,"queries_with_bid":1,"head_searches":880,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:FL:insurance-claims","dataset":"ad-costs","level":"family","jurisdiction":"FL","stateName":"Florida","practice":"insurance-claims","family":"insurance-claims","topLevel":true,"familyName":"Insurance claim disputes and bad faith","familyNameEs":"Disputas con aseguradoras y mala fe","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"Florida, Insurance claim disputes and bad faith: English head \"property damage lawyer\": top-of-page bids $13.09 to $60.50 a click, competition medium; Spanish head \"abogado de seguros\": $25.34 to $100, competition high. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":60.5,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"property damage lawyer","bid_low_en":13.09,"bid_high_en":60.5,"competition_en":"MEDIUM","competition_index_en":60,"head_es":"abogado de seguros","bid_low_es":25.34,"bid_high_es":100,"competition_es":"HIGH","competition_index_es":73,"family_bid_low_median":14.94,"family_bid_high_median":71.34,"queries_with_bid":6,"head_searches":480,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:FL:civil-rights","dataset":"ad-costs","level":"family","jurisdiction":"FL","stateName":"Florida","practice":"civil-rights","family":"civil-rights","topLevel":true,"familyName":"Civil rights","familyNameEs":"Derechos civiles","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"Florida, Civil rights: English head \"civil rights attorney\": top-of-page bids $1.70 to $8.13 a click, competition medium. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":8.13,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"civil rights attorney","bid_low_en":1.7,"bid_high_en":8.13,"competition_en":"MEDIUM","competition_index_en":51,"family_bid_low_median":1.89,"family_bid_high_median":8.22,"queries_with_bid":4,"head_searches":1300,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:FL:housing-discrimination","dataset":"ad-costs","level":"family","jurisdiction":"FL","stateName":"Florida","practice":"housing-discrimination","family":"housing-discrimination","familyName":"Housing discrimination","familyNameEs":"Discriminación en la vivienda","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"Florida, Housing discrimination: English head \"fair housing lawyer\": top-of-page bids $0.67 to $15.49 a click, competition low. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":15.49,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"fair housing lawyer","bid_low_en":0.67,"bid_high_en":15.49,"competition_en":"LOW","competition_index_en":5,"family_bid_low_median":1.42,"family_bid_high_median":11.78,"queries_with_bid":2,"head_searches":170,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:FL:disability-access","dataset":"ad-costs","level":"family","jurisdiction":"FL","stateName":"Florida","practice":"disability-access","family":"disability-access","familyName":"Disability access (ADA)","familyNameEs":"Accesibilidad para personas con discapacidad (ADA)","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"Florida, Disability access (ADA): English head \"ada lawyer\": top-of-page bids $2.00 to $9.34 a click, competition low. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":9.34,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"ada lawyer","bid_low_en":2,"bid_high_en":9.34,"competition_en":"LOW","competition_index_en":7,"family_bid_low_median":2.9,"family_bid_high_median":9.75,"queries_with_bid":3,"head_searches":720,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:FL:landlord-tenant","dataset":"ad-costs","level":"family","jurisdiction":"FL","stateName":"Florida","practice":"landlord-tenant","family":"landlord-tenant","topLevel":true,"familyName":"Landlord and tenant","familyNameEs":"Arrendadores e inquilinos","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"Florida, Landlord and tenant: English head \"eviction lawyer\": top-of-page bids $1.97 to $10.79 a click, competition medium; Spanish head \"abogado de desalojo\": $2.88 to $9.23, competition low. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":10.79,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"eviction lawyer","bid_low_en":1.97,"bid_high_en":10.79,"competition_en":"MEDIUM","competition_index_en":56,"head_es":"abogado de desalojo","bid_low_es":2.88,"bid_high_es":9.23,"competition_es":"LOW","competition_index_es":8,"family_bid_low_median":2.25,"family_bid_high_median":9.74,"queries_with_bid":8,"head_searches":3600,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:FL:real-estate","dataset":"ad-costs","level":"family","jurisdiction":"FL","stateName":"Florida","practice":"real-estate","family":"real-estate","topLevel":true,"familyName":"Real estate","familyNameEs":"Bienes raíces","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"Florida, Real estate: English head \"real estate lawyer\": top-of-page bids $3.08 to $15.54 a click, competition low; Spanish head \"abogado de bienes raices\": $1.78 to $7.86, competition medium. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":15.54,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"real estate lawyer","bid_low_en":3.08,"bid_high_en":15.54,"competition_en":"LOW","competition_index_en":3,"head_es":"abogado de bienes raices","bid_low_es":1.78,"bid_high_es":7.86,"competition_es":"MEDIUM","competition_index_es":56,"family_bid_low_median":2.91,"family_bid_high_median":10.38,"queries_with_bid":8,"head_searches":12100,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:FL:foreclosure-defense","dataset":"ad-costs","level":"family","jurisdiction":"FL","stateName":"Florida","practice":"foreclosure-defense","family":"foreclosure-defense","familyName":"Foreclosure defense","familyNameEs":"Defensa contra ejecuciones hipotecarias","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"Florida, Foreclosure defense: English head \"foreclosure attorney\": top-of-page bids $12.94 to $172 a click, competition medium; Spanish head \"abogado de foreclosure\": $3.41 to $50.00, competition high. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":172.5,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"foreclosure attorney","bid_low_en":12.94,"bid_high_en":172.5,"competition_en":"MEDIUM","competition_index_en":65,"head_es":"abogado de foreclosure","bid_low_es":3.41,"bid_high_es":50,"competition_es":"HIGH","competition_index_es":75,"family_bid_low_median":8.21,"family_bid_high_median":141.25,"queries_with_bid":4,"head_searches":590,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:FL:intellectual-property","dataset":"ad-costs","level":"family","jurisdiction":"FL","stateName":"Florida","practice":"intellectual-property","family":"intellectual-property","topLevel":true,"familyName":"Intellectual property","familyNameEs":"Propiedad intelectual","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"Florida, Intellectual property: English head \"intellectual property lawyer\": top-of-page bids $5.07 to $20.59 a click, competition low. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":20.59,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"intellectual property lawyer","bid_low_en":5.07,"bid_high_en":20.59,"competition_en":"LOW","competition_index_en":1,"family_bid_low_median":6.09,"family_bid_high_median":21.86,"queries_with_bid":6,"head_searches":9900,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:FL:trademark","dataset":"ad-costs","level":"family","jurisdiction":"FL","stateName":"Florida","practice":"trademark","family":"trademark","familyName":"Trademarks","familyNameEs":"Marcas","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"Florida, Trademarks: English head \"trademark attorney\": top-of-page bids $10.96 to $37.87 a click, competition high; Spanish head \"abogado de marcas\": $14.84 to $28.31, competition medium. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":37.87,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"trademark attorney","bid_low_en":10.96,"bid_high_en":37.87,"competition_en":"HIGH","competition_index_en":68,"head_es":"abogado de marcas","bid_low_es":14.84,"bid_high_es":28.31,"competition_es":"MEDIUM","competition_index_es":35,"family_bid_low_median":10.96,"family_bid_high_median":35.55,"queries_with_bid":5,"head_searches":2900,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:FL:patent","dataset":"ad-costs","level":"family","jurisdiction":"FL","stateName":"Florida","practice":"patent","family":"patent","familyName":"Patents","familyNameEs":"Patentes","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"Florida, Patents: English head \"patent attorney\": top-of-page bids $10.37 to $36.62 a click, competition low. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":36.62,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"patent attorney","bid_low_en":10.37,"bid_high_en":36.62,"competition_en":"LOW","competition_index_en":2,"family_bid_low_median":7.03,"family_bid_high_median":31.76,"queries_with_bid":4,"head_searches":2900,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:FL:copyright","dataset":"ad-costs","level":"family","jurisdiction":"FL","stateName":"Florida","practice":"copyright","family":"copyright","familyName":"Copyright","familyNameEs":"Derechos de autor","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"Florida, Copyright: English head \"copyright lawyer\": top-of-page bids $2.94 to $12.72 a click, competition low. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":12.72,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"copyright lawyer","bid_low_en":2.94,"bid_high_en":12.72,"competition_en":"LOW","competition_index_en":8,"family_bid_low_median":4.71,"family_bid_high_median":17.78,"queries_with_bid":3,"head_searches":480,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:FL:tax","dataset":"ad-costs","level":"family","jurisdiction":"FL","stateName":"Florida","practice":"tax","family":"tax","topLevel":true,"familyName":"Tax disputes and IRS problems","familyNameEs":"Disputas fiscales y problemas con el IRS","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"Florida, Tax disputes and IRS problems: English head \"tax lawyer\": top-of-page bids $14.18 to $62.30 a click, competition low; Spanish head \"abogado de impuestos\": $5.05 to $33.61, competition medium. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":62.3,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"tax lawyer","bid_low_en":14.18,"bid_high_en":62.3,"competition_en":"LOW","competition_index_en":4,"head_es":"abogado de impuestos","bid_low_es":5.05,"bid_high_es":33.61,"competition_es":"MEDIUM","competition_index_es":60,"family_bid_low_median":14.18,"family_bid_high_median":62.3,"queries_with_bid":7,"head_searches":9900,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:FL:education-law","dataset":"ad-costs","level":"family","jurisdiction":"FL","stateName":"Florida","practice":"education-law","family":"education-law","topLevel":true,"familyName":"Education law","familyNameEs":"Derecho educativo","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"Florida, Education law: English head \"education lawyer\": top-of-page bids $2.98 to $16.20 a click, competition medium. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":16.2,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"education lawyer","bid_low_en":2.98,"bid_high_en":16.2,"competition_en":"MEDIUM","competition_index_en":47,"family_bid_low_median":2.98,"family_bid_high_median":16.2,"queries_with_bid":3,"head_searches":320,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:FL:special-education","dataset":"ad-costs","level":"family","jurisdiction":"FL","stateName":"Florida","practice":"special-education","family":"special-education","familyName":"Special education (IDEA)","familyNameEs":"Educación especial (IDEA)","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"Florida, Special education (IDEA): English head \"special education lawyer\": top-of-page bids $1.44 to $7.69 a click, competition medium. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":7.69,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"special education lawyer","bid_low_en":1.44,"bid_high_en":7.69,"competition_en":"MEDIUM","competition_index_en":39,"family_bid_low_median":1.44,"family_bid_high_median":7.69,"queries_with_bid":3,"head_searches":110,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:FL:investor-claims","dataset":"ad-costs","level":"family","jurisdiction":"FL","stateName":"Florida","practice":"investor-claims","family":"investor-claims","topLevel":true,"familyName":"Securities and investor fraud","familyNameEs":"Fraude bursátil y reclamos de inversionistas","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"Florida, Securities and investor fraud: English head \"securities fraud lawyer\": top-of-page bids $12.00 to $52.50 a click, competition low. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":52.5,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"securities fraud lawyer","bid_low_en":12,"bid_high_en":52.5,"competition_en":"LOW","competition_index_en":11,"family_bid_low_median":7.06,"family_bid_high_median":40,"queries_with_bid":3,"head_searches":170,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:GA:personal-injury","dataset":"ad-costs","level":"family","jurisdiction":"GA","stateName":"Georgia","practice":"personal-injury","family":"personal-injury","topLevel":true,"familyName":"Personal injury","familyNameEs":"Lesiones personales","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"Georgia, Personal injury: English head \"personal injury attorney near me\": top-of-page bids $60.00 to $265 a click, competition low; Spanish head \"abogado de lesiones personales\": $32.34 to $84.88, competition low. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":265,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"personal injury attorney near me","bid_low_en":60,"bid_high_en":265,"competition_en":"LOW","competition_index_en":19,"head_es":"abogado de lesiones personales","bid_low_es":32.34,"bid_high_es":84.88,"competition_es":"LOW","competition_index_es":21,"family_bid_low_median":51.33,"family_bid_high_median":265,"queries_with_bid":7,"head_searches":18100,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:GA:auto-accidents","dataset":"ad-costs","level":"family","jurisdiction":"GA","stateName":"Georgia","practice":"auto-accidents","family":"auto-accidents","familyName":"Car accidents","familyNameEs":"Accidentes de auto","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"Georgia, Car accidents: English head \"car accident lawyer near me\": top-of-page bids $78.25 to $394 a click, competition low; Spanish head \"abogado de accidentes\": $59.45 to $168, competition low. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":393.86,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"car accident lawyer near me","bid_low_en":78.25,"bid_high_en":393.86,"competition_en":"LOW","competition_index_en":16,"head_es":"abogado de accidentes","bid_low_es":59.45,"bid_high_es":167.72,"competition_es":"LOW","competition_index_es":23,"family_bid_low_median":78.22,"family_bid_high_median":265.04,"queries_with_bid":8,"head_searches":8100,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:GA:truck-accidents","dataset":"ad-costs","level":"family","jurisdiction":"GA","stateName":"Georgia","practice":"truck-accidents","family":"truck-accidents","familyName":"Truck accidents","familyNameEs":"Accidentes de camiones","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"Georgia, Truck accidents: English head \"truck accident lawyer near me\": top-of-page bids $115 to $480 a click, competition low. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":480,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"truck accident lawyer near me","bid_low_en":115.2,"bid_high_en":480,"competition_en":"LOW","competition_index_en":15,"family_bid_low_median":115.2,"family_bid_high_median":480,"queries_with_bid":4,"head_searches":5400,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:GA:motorcycle-accidents","dataset":"ad-costs","level":"family","jurisdiction":"GA","stateName":"Georgia","practice":"motorcycle-accidents","family":"motorcycle-accidents","familyName":"Motorcycle accidents","familyNameEs":"Accidentes de motocicleta","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"Georgia, Motorcycle accidents: English head \"motorcycle accident lawyer near me\": top-of-page bids $387 to $1,000 a click, competition low. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":1000,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"motorcycle accident lawyer near me","bid_low_en":387.42,"bid_high_en":1000,"competition_en":"LOW","competition_index_en":18,"family_bid_low_median":382.01,"family_bid_high_median":1000,"queries_with_bid":4,"head_searches":2900,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:GA:rideshare-accidents","dataset":"ad-costs","level":"family","jurisdiction":"GA","stateName":"Georgia","practice":"rideshare-accidents","family":"rideshare-accidents","familyName":"Rideshare accidents","familyNameEs":"Accidentes de vehículos de transporte por aplicación","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"Georgia, Rideshare accidents: English head \"uber accident lawyer\": top-of-page bids $58.00 to $400 a click, competition low. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":400,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"uber accident lawyer","bid_low_en":58,"bid_high_en":400,"competition_en":"LOW","competition_index_en":13,"family_bid_low_median":58,"family_bid_high_median":400,"queries_with_bid":3,"head_searches":390,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:GA:premises-liability","dataset":"ad-costs","level":"family","jurisdiction":"GA","stateName":"Georgia","practice":"premises-liability","family":"premises-liability","familyName":"Premises liability (slip and fall)","familyNameEs":"Responsabilidad de propietarios (resbalones y caídas)","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"Georgia, Premises liability (slip and fall): English head \"slip and fall attorney\": top-of-page bids $114 to $452 a click, competition low. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":452.44,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"slip and fall attorney","bid_low_en":113.78,"bid_high_en":452.44,"competition_en":"LOW","competition_index_en":28,"family_bid_low_median":110.82,"family_bid_high_median":354.03,"queries_with_bid":5,"head_searches":880,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:GA:dog-bites","dataset":"ad-costs","level":"family","jurisdiction":"GA","stateName":"Georgia","practice":"dog-bites","family":"dog-bites","familyName":"Dog bites","familyNameEs":"Mordeduras de perro","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"Georgia, Dog bites: English head \"dog bite lawyer\": top-of-page bids $117 to $349 a click, competition low. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":348.51,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"dog bite lawyer","bid_low_en":116.91,"bid_high_en":348.51,"competition_en":"LOW","competition_index_en":25,"family_bid_low_median":142.77,"family_bid_high_median":594.23,"queries_with_bid":3,"head_searches":590,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:GA:wrongful-death","dataset":"ad-costs","level":"family","jurisdiction":"GA","stateName":"Georgia","practice":"wrongful-death","family":"wrongful-death","familyName":"Wrongful death","familyNameEs":"Muerte por negligencia","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"Georgia, Wrongful death: English head \"wrongful death lawyer near me\": top-of-page bids $66.34 to $250 a click, competition low. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":250,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"wrongful death lawyer near me","bid_low_en":66.34,"bid_high_en":250,"competition_en":"LOW","competition_index_en":22,"family_bid_low_median":72.97,"family_bid_high_median":250,"queries_with_bid":4,"head_searches":1000,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:GA:maritime-injury","dataset":"ad-costs","level":"family","jurisdiction":"GA","stateName":"Georgia","practice":"maritime-injury","family":"maritime-injury","familyName":"Maritime and boating injuries","familyNameEs":"Lesiones marítimas y en embarcaciones","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"Georgia, Maritime and boating injuries: English head \"maritime lawyer\": top-of-page bids $6.27 to $86.49 a click, competition low. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":86.49,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"maritime lawyer","bid_low_en":6.27,"bid_high_en":86.49,"competition_en":"LOW","competition_index_en":2,"family_bid_low_median":6.27,"family_bid_high_median":86.49,"queries_with_bid":1,"head_searches":480,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:GA:assault-defamation","dataset":"ad-costs","level":"family","jurisdiction":"GA","stateName":"Georgia","practice":"assault-defamation","family":"assault-defamation","familyName":"Assault, libel and slander","familyNameEs":"Agresión, libelo y difamación","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"Georgia, Assault, libel and slander: English head \"defamation lawyer\": top-of-page bids $2.19 to $8.06 a click, competition low. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":8.06,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"defamation lawyer","bid_low_en":2.19,"bid_high_en":8.06,"competition_en":"LOW","competition_index_en":33,"family_bid_low_median":1.83,"family_bid_high_median":8.1,"queries_with_bid":5,"head_searches":590,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:GA:medical-malpractice","dataset":"ad-costs","level":"family","jurisdiction":"GA","stateName":"Georgia","practice":"medical-malpractice","family":"medical-malpractice","topLevel":true,"familyName":"Medical malpractice","familyNameEs":"Negligencia médica","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"Georgia, Medical malpractice: English head \"medical malpractice lawyer\": top-of-page bids $7.58 to $39.66 a click, competition low; Spanish head \"abogado de negligencia medica\": $4.89 to $15.97, competition high. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":39.66,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"medical malpractice lawyer","bid_low_en":7.58,"bid_high_en":39.66,"competition_en":"LOW","competition_index_en":7,"head_es":"abogado de negligencia medica","bid_low_es":4.89,"bid_high_es":15.97,"competition_es":"HIGH","competition_index_es":86,"family_bid_low_median":7.21,"family_bid_high_median":34.75,"queries_with_bid":7,"head_searches":6600,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:GA:birth-injury","dataset":"ad-costs","level":"family","jurisdiction":"GA","stateName":"Georgia","practice":"birth-injury","family":"birth-injury","familyName":"Birth injuries","familyNameEs":"Lesiones de parto","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"Georgia, Birth injuries: English head \"birth injury lawyer\": top-of-page bids $36.00 to $78.40 a click, competition low. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":78.4,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"birth injury lawyer","bid_low_en":36,"bid_high_en":78.4,"competition_en":"LOW","competition_index_en":19,"family_bid_low_median":48.01,"family_bid_high_median":120.01,"queries_with_bid":2,"head_searches":90,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:GA:mass-tort","dataset":"ad-costs","level":"family","jurisdiction":"GA","stateName":"Georgia","practice":"mass-tort","family":"mass-tort","topLevel":true,"familyName":"Mass torts","familyNameEs":"Daños masivos","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"Georgia, Mass torts: English head \"class action lawyer\": top-of-page bids $8.61 to $42.47 a click, competition low. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":42.47,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"class action lawyer","bid_low_en":8.61,"bid_high_en":42.47,"competition_en":"LOW","competition_index_en":29,"family_bid_low_median":8.61,"family_bid_high_median":42.47,"queries_with_bid":2,"head_searches":390,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:GA:product-liability","dataset":"ad-costs","level":"family","jurisdiction":"GA","stateName":"Georgia","practice":"product-liability","family":"product-liability","familyName":"Product liability","familyNameEs":"Responsabilidad por productos","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"Georgia, Product liability: English head \"product liability attorney\": top-of-page bids $18.10 to $110 a click, competition medium. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":110.01,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"product liability attorney","bid_low_en":18.1,"bid_high_en":110.01,"competition_en":"MEDIUM","competition_index_en":55,"family_bid_low_median":18.2,"family_bid_high_median":117.22,"queries_with_bid":2,"head_searches":210,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:GA:drug-device-injury","dataset":"ad-costs","level":"family","jurisdiction":"GA","stateName":"Georgia","practice":"drug-device-injury","family":"drug-device-injury","familyName":"Drug and medical device injuries","familyNameEs":"Lesiones por medicamentos y dispositivos médicos","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"Georgia, Drug and medical device injuries: English head \"dangerous drug lawyer\": top-of-page bids $6.32 to $16.70 a click, competition medium. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":16.7,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"dangerous drug lawyer","bid_low_en":6.32,"bid_high_en":16.7,"competition_en":"MEDIUM","competition_index_en":63,"family_bid_low_median":11.47,"family_bid_high_median":40.16,"queries_with_bid":2,"head_searches":20,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:GA:toxic-exposure","dataset":"ad-costs","level":"family","jurisdiction":"GA","stateName":"Georgia","practice":"toxic-exposure","family":"toxic-exposure","familyName":"Toxic exposure and asbestos","familyNameEs":"Exposición tóxica y asbesto","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"Georgia, Toxic exposure and asbestos: English head \"asbestos lawyer\": top-of-page bids $6.46 to $100 a click, competition medium. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":100,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"asbestos lawyer","bid_low_en":6.46,"bid_high_en":100,"competition_en":"MEDIUM","competition_index_en":64,"family_bid_low_median":6.46,"family_bid_high_median":100,"queries_with_bid":1,"head_searches":30,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:GA:mesothelioma","dataset":"ad-costs","level":"family","jurisdiction":"GA","stateName":"Georgia","practice":"toxic-exposure","family":"mesothelioma","parent":"toxic-exposure","familyName":"Mesothelioma","familyNameEs":"Mesotelioma","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"Georgia, Mesothelioma: English head \"mesothelioma attorney\": top-of-page bids $137 to $213 a click, competition low. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":212.75,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"mesothelioma attorney","bid_low_en":137.32,"bid_high_en":212.75,"competition_en":"LOW","competition_index_en":12,"family_bid_low_median":96.97,"family_bid_high_median":323.32,"queries_with_bid":4,"head_searches":260,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:GA:workers-compensation","dataset":"ad-costs","level":"family","jurisdiction":"GA","stateName":"Georgia","practice":"workers-compensation","family":"workers-compensation","topLevel":true,"familyName":"Workers' compensation","familyNameEs":"Compensación laboral","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"Georgia, Workers' compensation: English head \"workers comp attorney\": top-of-page bids $30.03 to $149 a click, competition low; Spanish head \"abogado de compensacion laboral\": $16.56 to $98.28, competition medium. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":149.2,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"workers comp attorney","bid_low_en":30.03,"bid_high_en":149.2,"competition_en":"LOW","competition_index_en":15,"head_es":"abogado de compensacion laboral","bid_low_es":16.56,"bid_high_es":98.28,"competition_es":"MEDIUM","competition_index_es":46,"family_bid_low_median":36.21,"family_bid_high_median":166.1,"queries_with_bid":10,"head_searches":5400,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:GA:employment-law","dataset":"ad-costs","level":"family","jurisdiction":"GA","stateName":"Georgia","practice":"employment-law","family":"employment-law","topLevel":true,"familyName":"Employment law","familyNameEs":"Derecho laboral","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"Georgia, Employment law: English head \"employment lawyer\": top-of-page bids $2.05 to $8.40 a click, competition low; Spanish head \"abogado laboral\": $3.96 to $15.19, competition medium. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":8.4,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"employment lawyer","bid_low_en":2.05,"bid_high_en":8.4,"competition_en":"LOW","competition_index_en":7,"head_es":"abogado laboral","bid_low_es":3.96,"bid_high_es":15.19,"competition_es":"MEDIUM","competition_index_es":58,"family_bid_low_median":2.65,"family_bid_high_median":10.72,"queries_with_bid":10,"head_searches":6600,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:GA:employment-discrimination","dataset":"ad-costs","level":"family","jurisdiction":"GA","stateName":"Georgia","practice":"employment-discrimination","family":"employment-discrimination","familyName":"Workplace discrimination and harassment","familyNameEs":"Discriminación y acoso laboral","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"Georgia, Workplace discrimination and harassment: English head \"employment discrimination lawyer\": top-of-page bids $2.71 to $8.82 a click, competition medium. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":8.82,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"employment discrimination lawyer","bid_low_en":2.71,"bid_high_en":8.82,"competition_en":"MEDIUM","competition_index_en":55,"family_bid_low_median":2.75,"family_bid_high_median":8.82,"queries_with_bid":5,"head_searches":480,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:GA:wage-and-hour","dataset":"ad-costs","level":"family","jurisdiction":"GA","stateName":"Georgia","practice":"wage-and-hour","family":"wage-and-hour","familyName":"Unpaid wages and overtime","familyNameEs":"Salarios y horas extra no pagados","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"Georgia, Unpaid wages and overtime: English head \"wage and hour lawyer\": top-of-page bids $2.01 to $12.48 a click, competition low. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":12.48,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"wage and hour lawyer","bid_low_en":2.01,"bid_high_en":12.48,"competition_en":"LOW","competition_index_en":22,"family_bid_low_median":3.12,"family_bid_high_median":12.67,"queries_with_bid":4,"head_searches":70,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:GA:wrongful-termination","dataset":"ad-costs","level":"family","jurisdiction":"GA","stateName":"Georgia","practice":"wrongful-termination","family":"wrongful-termination","familyName":"Wrongful termination and retaliation","familyNameEs":"Despido injustificado y represalias","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"Georgia, Wrongful termination and retaliation: English head \"wrongful termination lawyer\": top-of-page bids $2.18 to $7.53 a click, competition medium. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":7.53,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"wrongful termination lawyer","bid_low_en":2.18,"bid_high_en":7.53,"competition_en":"MEDIUM","competition_index_en":60,"family_bid_low_median":2.18,"family_bid_high_median":8.79,"queries_with_bid":5,"head_searches":1900,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:GA:whistleblower","dataset":"ad-costs","level":"family","jurisdiction":"GA","stateName":"Georgia","practice":"whistleblower","family":"whistleblower","familyName":"Whistleblower and qui tam","familyNameEs":"Denunciantes y acciones qui tam","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"Georgia, Whistleblower and qui tam: English head \"whistleblower lawyer\": top-of-page bids $3.64 to $15.71 a click, competition medium. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":15.71,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"whistleblower lawyer","bid_low_en":3.64,"bid_high_en":15.71,"competition_en":"MEDIUM","competition_index_en":40,"family_bid_low_median":3.64,"family_bid_high_median":15.71,"queries_with_bid":2,"head_searches":110,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:GA:labor-relations","dataset":"ad-costs","level":"family","jurisdiction":"GA","stateName":"Georgia","practice":"labor-relations","family":"labor-relations","familyName":"Labor and union relations","familyNameEs":"Relaciones laborales y sindicales","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"Georgia, Labor and union relations: English head \"union lawyer\": top-of-page bids $3.33 to $20.00 a click, competition medium. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":20,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"union lawyer","bid_low_en":3.33,"bid_high_en":20,"competition_en":"MEDIUM","competition_index_en":60,"family_bid_low_median":3.33,"family_bid_high_median":20,"queries_with_bid":3,"head_searches":10,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:GA:employee-benefits","dataset":"ad-costs","level":"family","jurisdiction":"GA","stateName":"Georgia","practice":"employee-benefits","family":"employee-benefits","familyName":"Employee benefits and ERISA","familyNameEs":"Beneficios de empleados y ERISA","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"Georgia, Employee benefits and ERISA: English head \"erisa lawyer\": top-of-page bids $1.23 to $14.76 a click, competition low. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":14.76,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"erisa lawyer","bid_low_en":1.23,"bid_high_en":14.76,"competition_en":"LOW","competition_index_en":8,"family_bid_low_median":4.12,"family_bid_high_median":40.31,"queries_with_bid":2,"head_searches":110,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:GA:immigration","dataset":"ad-costs","level":"family","jurisdiction":"GA","stateName":"Georgia","practice":"immigration","family":"immigration","topLevel":true,"familyName":"Immigration","familyNameEs":"Inmigración","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"Georgia, Immigration: English head \"immigration lawyer\": top-of-page bids $7.15 to $26.02 a click, competition low; Spanish head \"abogado de inmigracion\": $10.26 to $50.00, competition high. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":26.02,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"immigration lawyer","bid_low_en":7.15,"bid_high_en":26.02,"competition_en":"LOW","competition_index_en":11,"head_es":"abogado de inmigracion","bid_low_es":10.26,"bid_high_es":50,"competition_es":"HIGH","competition_index_es":79,"family_bid_low_median":7.13,"family_bid_high_median":29.2,"queries_with_bid":8,"head_searches":5400,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:GA:removal-defense","dataset":"ad-costs","level":"family","jurisdiction":"GA","stateName":"Georgia","practice":"removal-defense","family":"removal-defense","familyName":"Deportation and removal defense","familyNameEs":"Defensa contra la deportación","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"Georgia, Deportation and removal defense: English head \"deportation lawyer\": top-of-page bids $5.26 to $30.00 a click, competition high. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":30,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"deportation lawyer","bid_low_en":5.26,"bid_high_en":30,"competition_en":"HIGH","competition_index_en":89,"family_bid_low_median":5.26,"family_bid_high_median":30,"queries_with_bid":3,"head_searches":40,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:GA:asylum","dataset":"ad-costs","level":"family","jurisdiction":"GA","stateName":"Georgia","practice":"asylum","family":"asylum","familyName":"Asylum","familyNameEs":"Asilo","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"Georgia, Asylum: English head \"asylum lawyer near me\": top-of-page bids $2.80 to $35.00 a click, competition low. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":35,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"asylum lawyer near me","bid_low_en":2.8,"bid_high_en":35,"competition_en":"LOW","competition_index_en":1,"family_bid_low_median":7.5,"family_bid_high_median":35,"queries_with_bid":2,"head_searches":110,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:GA:family-immigration","dataset":"ad-costs","level":"family","jurisdiction":"GA","stateName":"Georgia","practice":"family-immigration","family":"family-immigration","familyName":"Family-based immigration","familyNameEs":"Inmigración por vínculo familiar","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"Georgia, Family-based immigration: Spanish head \"abogado para green card\": $3.26 to $19.80, competition high. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":19.8,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_es":"abogado para green card","bid_low_es":3.26,"bid_high_es":19.8,"competition_es":"HIGH","competition_index_es":86,"family_bid_low_median":10.68,"family_bid_high_median":29.06,"queries_with_bid":4,"head_searches":50,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:GA:family-law","dataset":"ad-costs","level":"family","jurisdiction":"GA","stateName":"Georgia","practice":"family-law","family":"family-law","topLevel":true,"familyName":"Family law","familyNameEs":"Derecho de familia","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"Georgia, Family law: English head \"family law attorney\": top-of-page bids $9.52 to $42.26 a click, competition low; Spanish head \"abogado de familia\": $2.38 to $9.70, competition high. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":42.26,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"family law attorney","bid_low_en":9.52,"bid_high_en":42.26,"competition_en":"LOW","competition_index_en":16,"head_es":"abogado de familia","bid_low_es":2.38,"bid_high_es":9.7,"competition_es":"HIGH","competition_index_es":77,"family_bid_low_median":6.53,"family_bid_high_median":38.81,"queries_with_bid":9,"head_searches":8100,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:GA:divorce","dataset":"ad-costs","level":"family","jurisdiction":"GA","stateName":"Georgia","practice":"divorce","family":"divorce","familyName":"Divorce","familyNameEs":"Divorcio","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"Georgia, Divorce: English head \"divorce lawyer\": top-of-page bids $8.13 to $47.00 a click, competition low; Spanish head \"abogado de divorcio\": $2.96 to $20.00, competition high. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":47,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"divorce lawyer","bid_low_en":8.13,"bid_high_en":47,"competition_en":"LOW","competition_index_en":6,"head_es":"abogado de divorcio","bid_low_es":2.96,"bid_high_es":20,"competition_es":"HIGH","competition_index_es":78,"family_bid_low_median":8.18,"family_bid_high_median":46,"queries_with_bid":8,"head_searches":8100,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:GA:child-custody","dataset":"ad-costs","level":"family","jurisdiction":"GA","stateName":"Georgia","practice":"child-custody","family":"child-custody","familyName":"Child custody","familyNameEs":"Custodia de menores","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"Georgia, Child custody: English head \"child custody lawyer\": top-of-page bids $7.94 to $53.22 a click, competition medium; Spanish head \"abogado de custodia\": $1.72 to $16.08, competition medium. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":53.22,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"child custody lawyer","bid_low_en":7.94,"bid_high_en":53.22,"competition_en":"MEDIUM","competition_index_en":43,"head_es":"abogado de custodia","bid_low_es":1.72,"bid_high_es":16.08,"competition_es":"MEDIUM","competition_index_es":51,"family_bid_low_median":4.78,"family_bid_high_median":45.13,"queries_with_bid":6,"head_searches":1300,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:GA:child-support","dataset":"ad-costs","level":"family","jurisdiction":"GA","stateName":"Georgia","practice":"child-support","family":"child-support","familyName":"Child support","familyNameEs":"Manutención de menores","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"Georgia, Child support: English head \"child support lawyer\": top-of-page bids $4.07 to $37.44 a click, competition medium. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":37.44,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"child support lawyer","bid_low_en":4.07,"bid_high_en":37.44,"competition_en":"MEDIUM","competition_index_en":44,"family_bid_low_median":4.14,"family_bid_high_median":37.61,"queries_with_bid":4,"head_searches":1900,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:GA:adoption","dataset":"ad-costs","level":"family","jurisdiction":"GA","stateName":"Georgia","practice":"adoption","family":"adoption","familyName":"Adoption and paternity","familyNameEs":"Adopción y paternidad","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"Georgia, Adoption and paternity: English head \"adoption lawyer\": top-of-page bids $4.95 to $30.51 a click, competition low. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":30.51,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"adoption lawyer","bid_low_en":4.95,"bid_high_en":30.51,"competition_en":"LOW","competition_index_en":30,"family_bid_low_median":4.95,"family_bid_high_median":30.51,"queries_with_bid":3,"head_searches":880,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:GA:juvenile","dataset":"ad-costs","level":"family","jurisdiction":"GA","stateName":"Georgia","practice":"juvenile","family":"juvenile","familyName":"Juvenile cases","familyNameEs":"Casos de menores","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"Georgia, Juvenile cases: English head \"juvenile defense lawyer\": top-of-page bids $6.26 to $49.03 a click, competition low. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":49.03,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"juvenile defense lawyer","bid_low_en":6.26,"bid_high_en":49.03,"competition_en":"LOW","competition_index_en":20,"family_bid_low_median":6.65,"family_bid_high_median":42.95,"queries_with_bid":2,"head_searches":110,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:GA:domestic-violence","dataset":"ad-costs","level":"family","jurisdiction":"GA","stateName":"Georgia","practice":"domestic-violence","family":"domestic-violence","familyName":"Domestic violence and protective orders","familyNameEs":"Violencia doméstica y órdenes de protección","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"Georgia, Domestic violence and protective orders: English head \"domestic violence lawyer\": top-of-page bids $7.14 to $88.69 a click, competition medium; Spanish head \"abogado de violencia domestica\": $3.07 to $6.06, competition medium. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":88.69,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"domestic violence lawyer","bid_low_en":7.14,"bid_high_en":88.69,"competition_en":"MEDIUM","competition_index_en":34,"head_es":"abogado de violencia domestica","bid_low_es":3.07,"bid_high_es":6.06,"competition_es":"MEDIUM","competition_index_es":64,"family_bid_low_median":4.49,"family_bid_high_median":50.98,"queries_with_bid":5,"head_searches":210,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:GA:criminal-defense","dataset":"ad-costs","level":"family","jurisdiction":"GA","stateName":"Georgia","practice":"criminal-defense","family":"criminal-defense","topLevel":true,"familyName":"Criminal defense","familyNameEs":"Defensa penal","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"Georgia, Criminal defense: English head \"criminal defense lawyer\": top-of-page bids $8.25 to $76.50 a click, competition low; Spanish head \"abogado criminalista\": $4.63 to $80.00, competition high. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":76.5,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"criminal defense lawyer","bid_low_en":8.25,"bid_high_en":76.5,"competition_en":"LOW","competition_index_en":4,"head_es":"abogado criminalista","bid_low_es":4.63,"bid_high_es":80,"competition_es":"HIGH","competition_index_es":71,"family_bid_low_median":5.24,"family_bid_high_median":75,"queries_with_bid":8,"head_searches":6600,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:GA:dui-dwi","dataset":"ad-costs","level":"family","jurisdiction":"GA","stateName":"Georgia","practice":"dui-dwi","family":"dui-dwi","familyName":"DUI and DWI","familyNameEs":"Conducir en estado de ebriedad (DUI/DWI)","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"Georgia, DUI and DWI: English head \"dui lawyer\": top-of-page bids $12.91 to $99.48 a click, competition low; Spanish head \"abogado de dui\": $4.58 to $48.90, competition high. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":99.48,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"dui lawyer","bid_low_en":12.91,"bid_high_en":99.48,"competition_en":"LOW","competition_index_en":6,"head_es":"abogado de dui","bid_low_es":4.58,"bid_high_es":48.9,"competition_es":"HIGH","competition_index_es":92,"family_bid_low_median":10.44,"family_bid_high_median":99.48,"queries_with_bid":6,"head_searches":5400,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:GA:drug-crimes","dataset":"ad-costs","level":"family","jurisdiction":"GA","stateName":"Georgia","practice":"drug-crimes","family":"drug-crimes","familyName":"Drug charges","familyNameEs":"Delitos de drogas","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"Georgia, Drug charges: English head \"drug possession lawyer\": top-of-page bids $16.13 to $90.00 a click, competition low. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":90,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"drug possession lawyer","bid_low_en":16.13,"bid_high_en":90,"competition_en":"LOW","competition_index_en":4,"family_bid_low_median":14.81,"family_bid_high_median":90,"queries_with_bid":3,"head_searches":70,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:GA:white-collar","dataset":"ad-costs","level":"family","jurisdiction":"GA","stateName":"Georgia","practice":"white-collar","family":"white-collar","familyName":"White-collar and fraud charges","familyNameEs":"Delitos de cuello blanco y fraude","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"Georgia, White-collar and fraud charges: English head \"federal criminal defense lawyer\": top-of-page bids $7.14 to $40.00 a click, competition low; Spanish head \"abogado de fraude\": $2.28 to $9.73, competition medium. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":40,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"federal criminal defense lawyer","bid_low_en":7.14,"bid_high_en":40,"competition_en":"LOW","competition_index_en":24,"head_es":"abogado de fraude","bid_low_es":2.28,"bid_high_es":9.73,"competition_es":"MEDIUM","competition_index_es":57,"family_bid_low_median":7.14,"family_bid_high_median":40,"queries_with_bid":3,"head_searches":140,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:GA:bankruptcy","dataset":"ad-costs","level":"family","jurisdiction":"GA","stateName":"Georgia","practice":"bankruptcy","family":"bankruptcy","topLevel":true,"familyName":"Bankruptcy","familyNameEs":"Bancarrota","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"Georgia, Bankruptcy: Spanish head \"abogado de bancarrota\": $3.77 to $22.58, competition medium. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":22.58,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_es":"abogado de bancarrota","bid_low_es":3.77,"bid_high_es":22.58,"competition_es":"MEDIUM","competition_index_es":59,"family_bid_low_median":4.43,"family_bid_high_median":24.34,"queries_with_bid":2,"head_searches":40,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:GA:chapter-7","dataset":"ad-costs","level":"family","jurisdiction":"GA","stateName":"Georgia","practice":"consumer-bankruptcy","family":"chapter-7","parent":"consumer-bankruptcy","familyName":"Chapter 7 bankruptcy","familyNameEs":"Bancarrota del capítulo 7","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"Georgia, Chapter 7 bankruptcy: English head \"chapter 7 lawyer\": top-of-page bids $6.83 to $22.97 a click, competition high. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":22.97,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"chapter 7 lawyer","bid_low_en":6.83,"bid_high_en":22.97,"competition_en":"HIGH","competition_index_en":68,"family_bid_low_median":6.92,"family_bid_high_median":24.05,"queries_with_bid":2,"head_searches":30,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:GA:chapter-13","dataset":"ad-costs","level":"family","jurisdiction":"GA","stateName":"Georgia","practice":"consumer-bankruptcy","family":"chapter-13","parent":"consumer-bankruptcy","familyName":"Chapter 13 bankruptcy","familyNameEs":"Bancarrota del capítulo 13","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"Georgia, Chapter 13 bankruptcy: English head \"chapter 13 attorney\": top-of-page bids $8.78 to $23.47 a click, competition high. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":23.47,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"chapter 13 attorney","bid_low_en":8.78,"bid_high_en":23.47,"competition_en":"HIGH","competition_index_en":68,"family_bid_low_median":8.57,"family_bid_high_median":29.45,"queries_with_bid":2,"head_searches":110,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:GA:estate-planning","dataset":"ad-costs","level":"family","jurisdiction":"GA","stateName":"Georgia","practice":"estate-planning","family":"estate-planning","topLevel":true,"familyName":"Estate planning","familyNameEs":"Planificación patrimonial","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"Georgia, Estate planning: English head \"estate planning attorney\": top-of-page bids $2.94 to $13.16 a click, competition low. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":13.16,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"estate planning attorney","bid_low_en":2.94,"bid_high_en":13.16,"competition_en":"LOW","competition_index_en":10,"family_bid_low_median":2.94,"family_bid_high_median":17.4,"queries_with_bid":9,"head_searches":12100,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:GA:probate","dataset":"ad-costs","level":"family","jurisdiction":"GA","stateName":"Georgia","practice":"probate","family":"probate","familyName":"Probate and estate administration","familyNameEs":"Sucesiones y administración de herencias","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"Georgia, Probate and estate administration: English head \"probate attorney\": top-of-page bids $5.33 to $29.63 a click, competition low. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":29.63,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"probate attorney","bid_low_en":5.33,"bid_high_en":29.63,"competition_en":"LOW","competition_index_en":22,"family_bid_low_median":5.48,"family_bid_high_median":32.8,"queries_with_bid":4,"head_searches":2400,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:GA:guardianship","dataset":"ad-costs","level":"family","jurisdiction":"GA","stateName":"Georgia","practice":"guardianship","family":"guardianship","familyName":"Guardianship and conservatorship","familyNameEs":"Tutela y curatela","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"Georgia, Guardianship and conservatorship: English head \"guardianship attorney\": top-of-page bids $3.73 to $21.75 a click, competition medium. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":21.75,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"guardianship attorney","bid_low_en":3.73,"bid_high_en":21.75,"competition_en":"MEDIUM","competition_index_en":42,"family_bid_low_median":4.68,"family_bid_high_median":32.45,"queries_with_bid":2,"head_searches":320,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:GA:elder-law","dataset":"ad-costs","level":"family","jurisdiction":"GA","stateName":"Georgia","practice":"elder-law","family":"elder-law","familyName":"Elder law and long-term care planning","familyNameEs":"Derecho de personas mayores y planificación de cuidados","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"Georgia, Elder law and long-term care planning: English head \"elder law attorney\": top-of-page bids $1.77 to $15.56 a click, competition low. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":15.56,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"elder law attorney","bid_low_en":1.77,"bid_high_en":15.56,"competition_en":"LOW","competition_index_en":12,"family_bid_low_median":2.2,"family_bid_high_median":14.2,"queries_with_bid":4,"head_searches":880,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:GA:ssdi","dataset":"ad-costs","level":"family","jurisdiction":"GA","stateName":"Georgia","practice":"ssdi","family":"ssdi","topLevel":true,"familyName":"Social Security disability (SSDI and SSI)","familyNameEs":"Discapacidad del Seguro Social (SSDI y SSI)","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"Georgia, Social Security disability (SSDI and SSI): English head \"disability lawyer\": top-of-page bids $12.03 to $50.58 a click, competition medium. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":50.58,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"disability lawyer","bid_low_en":12.03,"bid_high_en":50.58,"competition_en":"MEDIUM","competition_index_en":50,"family_bid_low_median":9.69,"family_bid_high_median":35.43,"queries_with_bid":5,"head_searches":1000,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:GA:va-disability","dataset":"ad-costs","level":"family","jurisdiction":"GA","stateName":"Georgia","practice":"va-disability","family":"va-disability","topLevel":true,"familyName":"VA disability and veterans' benefits","familyNameEs":"Discapacidad y beneficios de veteranos (VA)","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"Georgia, VA disability and veterans' benefits: English head \"va disability lawyer\": top-of-page bids $8.76 to $126 a click, competition medium. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":126.35,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"va disability lawyer","bid_low_en":8.76,"bid_high_en":126.35,"competition_en":"MEDIUM","competition_index_en":46,"family_bid_low_median":8.23,"family_bid_high_median":93.43,"queries_with_bid":4,"head_searches":260,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:GA:lemon-law","dataset":"ad-costs","level":"family","jurisdiction":"GA","stateName":"Georgia","practice":"lemon-law","family":"lemon-law","topLevel":true,"familyName":"Lemon law and auto fraud","familyNameEs":"Ley limón y fraude automotriz","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"Georgia, Lemon law and auto fraud: English head \"lemon law lawyer\": top-of-page bids $12.95 to $48.66 a click, competition high. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":48.66,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"lemon law lawyer","bid_low_en":12.95,"bid_high_en":48.66,"competition_en":"HIGH","competition_index_en":71,"family_bid_low_median":11.75,"family_bid_high_median":48.7,"queries_with_bid":4,"head_searches":590,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:GA:consumer-protection","dataset":"ad-costs","level":"family","jurisdiction":"GA","stateName":"Georgia","practice":"consumer-protection","family":"consumer-protection","topLevel":true,"familyName":"Consumer protection","familyNameEs":"Protección al consumidor","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"Georgia, Consumer protection: English head \"consumer protection lawyer\": top-of-page bids $2.58 to $11.73 a click, competition medium. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":11.73,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"consumer protection lawyer","bid_low_en":2.58,"bid_high_en":11.73,"competition_en":"MEDIUM","competition_index_en":54,"family_bid_low_median":2.4,"family_bid_high_median":11.16,"queries_with_bid":4,"head_searches":480,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:GA:debt-collection-defense","dataset":"ad-costs","level":"family","jurisdiction":"GA","stateName":"Georgia","practice":"debt-collection-defense","family":"debt-collection-defense","familyName":"Debt collection abuse (FDCPA)","familyNameEs":"Abusos en el cobro de deudas (FDCPA)","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"Georgia, Debt collection abuse (FDCPA): English head \"debt collection lawyer\": top-of-page bids $3.16 to $20.70 a click, competition medium. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":20.7,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"debt collection lawyer","bid_low_en":3.16,"bid_high_en":20.7,"competition_en":"MEDIUM","competition_index_en":64,"family_bid_low_median":3,"family_bid_high_median":15,"queries_with_bid":3,"head_searches":390,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:GA:credit-reporting","dataset":"ad-costs","level":"family","jurisdiction":"GA","stateName":"Georgia","practice":"credit-reporting","family":"credit-reporting","familyName":"Credit report errors (FCRA)","familyNameEs":"Errores en el informe de crédito (FCRA)","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"Georgia, Credit report errors (FCRA): English head \"fcra lawyer\": top-of-page bids $15.01 to $887 a click, competition medium. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":887.34,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"fcra lawyer","bid_low_en":15.01,"bid_high_en":887.34,"competition_en":"MEDIUM","competition_index_en":59,"family_bid_low_median":10.12,"family_bid_high_median":453.44,"queries_with_bid":2,"head_searches":50,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:GA:tcpa-robocalls","dataset":"ad-costs","level":"family","jurisdiction":"GA","stateName":"Georgia","practice":"tcpa-robocalls","family":"tcpa-robocalls","familyName":"Robocalls and junk texts (TCPA)","familyNameEs":"Llamadas automáticas y mensajes no deseados (TCPA)","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"Georgia, Robocalls and junk texts (TCPA): English head \"tcpa lawyer\": top-of-page bids $1.84 to $18.63 a click, competition low. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":18.63,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"tcpa lawyer","bid_low_en":1.84,"bid_high_en":18.63,"competition_en":"LOW","competition_index_en":18,"family_bid_low_median":2.06,"family_bid_high_median":13.64,"queries_with_bid":2,"head_searches":70,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:GA:consumer-fraud","dataset":"ad-costs","level":"family","jurisdiction":"GA","stateName":"Georgia","practice":"consumer-fraud","family":"consumer-fraud","familyName":"Consumer fraud and scams","familyNameEs":"Fraude al consumidor y estafas","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"Georgia, Consumer fraud and scams: English head \"fraud attorney\": top-of-page bids $5.03 to $40.95 a click, competition medium. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":40.95,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"fraud attorney","bid_low_en":5.03,"bid_high_en":40.95,"competition_en":"MEDIUM","competition_index_en":50,"family_bid_low_median":3.75,"family_bid_high_median":25.77,"queries_with_bid":2,"head_searches":140,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:GA:business-law","dataset":"ad-costs","level":"family","jurisdiction":"GA","stateName":"Georgia","practice":"business-law","family":"business-law","topLevel":true,"familyName":"Business and commercial law","familyNameEs":"Derecho empresarial y comercial","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"Georgia, Business and commercial law: English head \"business lawyer\": top-of-page bids $13.74 to $45.28 a click, competition low; Spanish head \"abogado de negocios\": $4.73 to $13.47, competition high. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":45.28,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"business lawyer","bid_low_en":13.74,"bid_high_en":45.28,"competition_en":"LOW","competition_index_en":1,"head_es":"abogado de negocios","bid_low_es":4.73,"bid_high_es":13.47,"competition_es":"HIGH","competition_index_es":78,"family_bid_low_median":8.11,"family_bid_high_median":38.52,"queries_with_bid":8,"head_searches":4400,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:GA:business-formation","dataset":"ad-costs","level":"family","jurisdiction":"GA","stateName":"Georgia","practice":"business-formation","family":"business-formation","familyName":"Business formation and governance","familyNameEs":"Constitución y gobierno de empresas","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"Georgia, Business formation and governance: English head \"small business lawyer\": top-of-page bids $2.93 to $23.99 a click, competition medium. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":23.99,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"small business lawyer","bid_low_en":2.93,"bid_high_en":23.99,"competition_en":"MEDIUM","competition_index_en":49,"family_bid_low_median":8.45,"family_bid_high_median":30,"queries_with_bid":3,"head_searches":90,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:GA:contract-disputes","dataset":"ad-costs","level":"family","jurisdiction":"GA","stateName":"Georgia","practice":"contract-disputes","family":"contract-disputes","familyName":"Contract disputes","familyNameEs":"Disputas contractuales","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"Georgia, Contract disputes: English head \"contract lawyer\": top-of-page bids $5.45 to $30.05 a click, competition low. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":30.05,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"contract lawyer","bid_low_en":5.45,"bid_high_en":30.05,"competition_en":"LOW","competition_index_en":1,"family_bid_low_median":5.42,"family_bid_high_median":30.48,"queries_with_bid":2,"head_searches":4400,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:GA:franchise","dataset":"ad-costs","level":"family","jurisdiction":"GA","stateName":"Georgia","practice":"franchise","family":"franchise","familyName":"Franchise","familyNameEs":"Franquicias","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"Georgia, Franchise: English head \"franchise lawyer\": top-of-page bids $8.98 to $59.91 a click, competition low. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":59.91,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"franchise lawyer","bid_low_en":8.98,"bid_high_en":59.91,"competition_en":"LOW","competition_index_en":19,"family_bid_low_median":8.98,"family_bid_high_median":59.91,"queries_with_bid":2,"head_searches":110,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:GA:insurance-claims","dataset":"ad-costs","level":"family","jurisdiction":"GA","stateName":"Georgia","practice":"insurance-claims","family":"insurance-claims","topLevel":true,"familyName":"Insurance claim disputes and bad faith","familyNameEs":"Disputas con aseguradoras y mala fe","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"Georgia, Insurance claim disputes and bad faith: English head \"insurance claim lawyer\": top-of-page bids $11.06 to $108 a click, competition low. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":108.2,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"insurance claim lawyer","bid_low_en":11.06,"bid_high_en":108.2,"competition_en":"LOW","competition_index_en":29,"family_bid_low_median":12.66,"family_bid_high_median":110.86,"queries_with_bid":4,"head_searches":210,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:GA:civil-rights","dataset":"ad-costs","level":"family","jurisdiction":"GA","stateName":"Georgia","practice":"civil-rights","family":"civil-rights","topLevel":true,"familyName":"Civil rights","familyNameEs":"Derechos civiles","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"Georgia, Civil rights: English head \"civil rights attorney\": top-of-page bids $2.06 to $7.59 a click, competition medium. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":7.59,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"civil rights attorney","bid_low_en":2.06,"bid_high_en":7.59,"competition_en":"MEDIUM","competition_index_en":50,"family_bid_low_median":1.97,"family_bid_high_median":7.72,"queries_with_bid":4,"head_searches":880,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:GA:police-misconduct","dataset":"ad-costs","level":"family","jurisdiction":"GA","stateName":"Georgia","practice":"police-misconduct","family":"police-misconduct","familyName":"Police misconduct and excessive force","familyNameEs":"Abuso policial y uso excesivo de la fuerza","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"Georgia, Police misconduct and excessive force: English head \"police misconduct lawyer\": top-of-page bids $2.37 to $16.46 a click, competition low. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":16.46,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"police misconduct lawyer","bid_low_en":2.37,"bid_high_en":16.46,"competition_en":"LOW","competition_index_en":21,"family_bid_low_median":7.32,"family_bid_high_median":26.17,"queries_with_bid":2,"head_searches":40,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:GA:housing-discrimination","dataset":"ad-costs","level":"family","jurisdiction":"GA","stateName":"Georgia","practice":"housing-discrimination","family":"housing-discrimination","familyName":"Housing discrimination","familyNameEs":"Discriminación en la vivienda","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"Georgia, Housing discrimination: English head \"fair housing lawyer\": top-of-page bids $1.61 to $6.93 a click, competition low. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":6.93,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"fair housing lawyer","bid_low_en":1.61,"bid_high_en":6.93,"competition_en":"LOW","competition_index_en":4,"family_bid_low_median":1.6,"family_bid_high_median":7.21,"queries_with_bid":2,"head_searches":170,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:GA:disability-access","dataset":"ad-costs","level":"family","jurisdiction":"GA","stateName":"Georgia","practice":"disability-access","family":"disability-access","familyName":"Disability access (ADA)","familyNameEs":"Accesibilidad para personas con discapacidad (ADA)","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"Georgia, Disability access (ADA): English head \"ada lawyer\": top-of-page bids $2.00 to $11.00 a click, competition low. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":11,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"ada lawyer","bid_low_en":2,"bid_high_en":11,"competition_en":"LOW","competition_index_en":8,"family_bid_low_median":2,"family_bid_high_median":10.51,"queries_with_bid":3,"head_searches":320,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:GA:landlord-tenant","dataset":"ad-costs","level":"family","jurisdiction":"GA","stateName":"Georgia","practice":"landlord-tenant","family":"landlord-tenant","topLevel":true,"familyName":"Landlord and tenant","familyNameEs":"Arrendadores e inquilinos","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"Georgia, Landlord and tenant: English head \"eviction lawyer\": top-of-page bids $2.18 to $8.28 a click, competition medium. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":8.28,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"eviction lawyer","bid_low_en":2.18,"bid_high_en":8.28,"competition_en":"MEDIUM","competition_index_en":38,"family_bid_low_median":2.02,"family_bid_high_median":8.48,"queries_with_bid":6,"head_searches":2400,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:GA:real-estate","dataset":"ad-costs","level":"family","jurisdiction":"GA","stateName":"Georgia","practice":"real-estate","family":"real-estate","topLevel":true,"familyName":"Real estate","familyNameEs":"Bienes raíces","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"Georgia, Real estate: English head \"real estate lawyer\": top-of-page bids $2.35 to $10.31 a click, competition low; Spanish head \"abogado de bienes raices\": $0.93 to $13.76, competition low. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":10.31,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"real estate lawyer","bid_low_en":2.35,"bid_high_en":10.31,"competition_en":"LOW","competition_index_en":1,"head_es":"abogado de bienes raices","bid_low_es":0.93,"bid_high_es":13.76,"competition_es":"LOW","competition_index_es":28,"family_bid_low_median":2.1,"family_bid_high_median":10.85,"queries_with_bid":6,"head_searches":5400,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:GA:foreclosure-defense","dataset":"ad-costs","level":"family","jurisdiction":"GA","stateName":"Georgia","practice":"foreclosure-defense","family":"foreclosure-defense","familyName":"Foreclosure defense","familyNameEs":"Defensa contra ejecuciones hipotecarias","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"Georgia, Foreclosure defense: English head \"foreclosure attorney\": top-of-page bids $3.82 to $12.41 a click, competition medium. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":12.41,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"foreclosure attorney","bid_low_en":3.82,"bid_high_en":12.41,"competition_en":"MEDIUM","competition_index_en":45,"family_bid_low_median":2.93,"family_bid_high_median":11.72,"queries_with_bid":3,"head_searches":260,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:GA:intellectual-property","dataset":"ad-costs","level":"family","jurisdiction":"GA","stateName":"Georgia","practice":"intellectual-property","family":"intellectual-property","topLevel":true,"familyName":"Intellectual property","familyNameEs":"Propiedad intelectual","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"Georgia, Intellectual property: English head \"intellectual property lawyer\": top-of-page bids $7.69 to $32.05 a click, competition low. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":32.05,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"intellectual property lawyer","bid_low_en":7.69,"bid_high_en":32.05,"competition_en":"LOW","competition_index_en":1,"family_bid_low_median":10.07,"family_bid_high_median":35.67,"queries_with_bid":6,"head_searches":4400,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:GA:trademark","dataset":"ad-costs","level":"family","jurisdiction":"GA","stateName":"Georgia","practice":"trademark","family":"trademark","familyName":"Trademarks","familyNameEs":"Marcas","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"Georgia, Trademarks: English head \"trademark attorney\": top-of-page bids $12.55 to $42.23 a click, competition medium. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":42.23,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"trademark attorney","bid_low_en":12.55,"bid_high_en":42.23,"competition_en":"MEDIUM","competition_index_en":63,"family_bid_low_median":12.46,"family_bid_high_median":43.04,"queries_with_bid":4,"head_searches":1600,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:GA:patent","dataset":"ad-costs","level":"family","jurisdiction":"GA","stateName":"Georgia","practice":"patent","family":"patent","familyName":"Patents","familyNameEs":"Patentes","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"Georgia, Patents: English head \"patent attorney\": top-of-page bids $10.13 to $42.50 a click, competition low. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":42.5,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"patent attorney","bid_low_en":10.13,"bid_high_en":42.5,"competition_en":"LOW","competition_index_en":3,"family_bid_low_median":9.27,"family_bid_high_median":37.75,"queries_with_bid":4,"head_searches":1300,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:GA:copyright","dataset":"ad-costs","level":"family","jurisdiction":"GA","stateName":"Georgia","practice":"copyright","family":"copyright","familyName":"Copyright","familyNameEs":"Derechos de autor","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"Georgia, Copyright: English head \"copyright lawyer\": top-of-page bids $2.65 to $24.61 a click, competition low. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":24.61,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"copyright lawyer","bid_low_en":2.65,"bid_high_en":24.61,"competition_en":"LOW","competition_index_en":9,"family_bid_low_median":4.2,"family_bid_high_median":40.06,"queries_with_bid":3,"head_searches":260,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:GA:tax","dataset":"ad-costs","level":"family","jurisdiction":"GA","stateName":"Georgia","practice":"tax","family":"tax","topLevel":true,"familyName":"Tax disputes and IRS problems","familyNameEs":"Disputas fiscales y problemas con el IRS","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"Georgia, Tax disputes and IRS problems: English head \"tax lawyer\": top-of-page bids $13.15 to $55.52 a click, competition low. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":55.52,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"tax lawyer","bid_low_en":13.15,"bid_high_en":55.52,"competition_en":"LOW","competition_index_en":3,"family_bid_low_median":12.59,"family_bid_high_median":55.52,"queries_with_bid":6,"head_searches":4400,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:GA:education-law","dataset":"ad-costs","level":"family","jurisdiction":"GA","stateName":"Georgia","practice":"education-law","family":"education-law","topLevel":true,"familyName":"Education law","familyNameEs":"Derecho educativo","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"Georgia, Education law: English head \"education lawyer\": top-of-page bids $2.90 to $8.67 a click, competition medium. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":8.67,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"education lawyer","bid_low_en":2.9,"bid_high_en":8.67,"competition_en":"MEDIUM","competition_index_en":49,"family_bid_low_median":2.9,"family_bid_high_median":8.67,"queries_with_bid":3,"head_searches":170,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:GA:special-education","dataset":"ad-costs","level":"family","jurisdiction":"GA","stateName":"Georgia","practice":"special-education","family":"special-education","familyName":"Special education (IDEA)","familyNameEs":"Educación especial (IDEA)","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"Georgia, Special education (IDEA): English head \"special ed advocate\": top-of-page bids $0.86 to $4.63 a click, competition low. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":4.63,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"special ed advocate","bid_low_en":0.86,"bid_high_en":4.63,"competition_en":"LOW","competition_index_en":24,"family_bid_low_median":1.36,"family_bid_high_median":5.81,"queries_with_bid":3,"head_searches":110,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:GA:investor-claims","dataset":"ad-costs","level":"family","jurisdiction":"GA","stateName":"Georgia","practice":"investor-claims","family":"investor-claims","topLevel":true,"familyName":"Securities and investor fraud","familyNameEs":"Fraude bursátil y reclamos de inversionistas","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"Georgia, Securities and investor fraud: English head \"securities fraud lawyer\": top-of-page bids $21.51 to $54.71 a click, competition low. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":54.71,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"securities fraud lawyer","bid_low_en":21.51,"bid_high_en":54.71,"competition_en":"LOW","competition_index_en":18,"family_bid_low_median":6.62,"family_bid_high_median":17.53,"queries_with_bid":3,"head_searches":70,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:HI:personal-injury","dataset":"ad-costs","level":"family","jurisdiction":"HI","stateName":"Hawaii","practice":"personal-injury","family":"personal-injury","topLevel":true,"familyName":"Personal injury","familyNameEs":"Lesiones personales","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"Hawaii, Personal injury: English head \"personal injury attorney near me\": top-of-page bids $17.35 to $285 a click, competition low. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":284.7,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"personal injury attorney near me","bid_low_en":17.35,"bid_high_en":284.7,"competition_en":"LOW","competition_index_en":5,"family_bid_low_median":11.48,"family_bid_high_median":119.05,"queries_with_bid":4,"head_searches":480,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:HI:auto-accidents","dataset":"ad-costs","level":"family","jurisdiction":"HI","stateName":"Hawaii","practice":"auto-accidents","family":"auto-accidents","familyName":"Car accidents","familyNameEs":"Accidentes de auto","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"Hawaii, Car accidents: English head \"car accident attorney near me\": top-of-page bids $30.00 to $318 a click, competition low. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":318.2,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"car accident attorney near me","bid_low_en":30,"bid_high_en":318.2,"competition_en":"LOW","competition_index_en":1,"family_bid_low_median":30,"family_bid_high_median":318.2,"queries_with_bid":1,"head_searches":140,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:HI:maritime-injury","dataset":"ad-costs","level":"family","jurisdiction":"HI","stateName":"Hawaii","practice":"maritime-injury","family":"maritime-injury","familyName":"Maritime and boating injuries","familyNameEs":"Lesiones marítimas y en embarcaciones","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"Hawaii, Maritime and boating injuries: English head \"maritime lawyer\": top-of-page bids $5.96 to $94.87 a click, competition low. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":94.87,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"maritime lawyer","bid_low_en":5.96,"bid_high_en":94.87,"competition_en":"LOW","competition_index_en":8,"family_bid_low_median":5.96,"family_bid_high_median":94.87,"queries_with_bid":1,"head_searches":70,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:HI:medical-malpractice","dataset":"ad-costs","level":"family","jurisdiction":"HI","stateName":"Hawaii","practice":"medical-malpractice","family":"medical-malpractice","topLevel":true,"familyName":"Medical malpractice","familyNameEs":"Negligencia médica","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"Hawaii, Medical malpractice: English head \"medical malpractice lawyer\": top-of-page bids $2.60 to $46.43 a click, competition low. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":46.43,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"medical malpractice lawyer","bid_low_en":2.6,"bid_high_en":46.43,"competition_en":"LOW","competition_index_en":8,"family_bid_low_median":3.7,"family_bid_high_median":46.43,"queries_with_bid":5,"head_searches":390,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:HI:mass-tort","dataset":"ad-costs","level":"family","jurisdiction":"HI","stateName":"Hawaii","practice":"mass-tort","family":"mass-tort","topLevel":true,"familyName":"Mass torts","familyNameEs":"Daños masivos","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"Hawaii, Mass torts: English head \"class action lawyer\": top-of-page bids $3.51 to $12.69 a click, competition medium. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":12.69,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"class action lawyer","bid_low_en":3.51,"bid_high_en":12.69,"competition_en":"MEDIUM","competition_index_en":33,"family_bid_low_median":3.51,"family_bid_high_median":12.69,"queries_with_bid":2,"head_searches":30,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:HI:workers-compensation","dataset":"ad-costs","level":"family","jurisdiction":"HI","stateName":"Hawaii","practice":"workers-compensation","family":"workers-compensation","topLevel":true,"familyName":"Workers' compensation","familyNameEs":"Compensación laboral","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"Hawaii, Workers' compensation: English head \"workers comp attorney\": top-of-page bids $1.74 to $9.10 a click, competition low. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":9.1,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"workers comp attorney","bid_low_en":1.74,"bid_high_en":9.1,"competition_en":"LOW","competition_index_en":24,"family_bid_low_median":2,"family_bid_high_median":9.1,"queries_with_bid":8,"head_searches":720,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:HI:employment-law","dataset":"ad-costs","level":"family","jurisdiction":"HI","stateName":"Hawaii","practice":"employment-law","family":"employment-law","topLevel":true,"familyName":"Employment law","familyNameEs":"Derecho laboral","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"Hawaii, Employment law: English head \"employment lawyer\": top-of-page bids $1.10 to $3.48 a click, competition low. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":3.48,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"employment lawyer","bid_low_en":1.1,"bid_high_en":3.48,"competition_en":"LOW","competition_index_en":3,"family_bid_low_median":1.36,"family_bid_high_median":3.72,"queries_with_bid":6,"head_searches":390,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:HI:employment-discrimination","dataset":"ad-costs","level":"family","jurisdiction":"HI","stateName":"Hawaii","practice":"employment-discrimination","family":"employment-discrimination","familyName":"Workplace discrimination and harassment","familyNameEs":"Discriminación y acoso laboral","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"Hawaii, Workplace discrimination and harassment: English head \"employment discrimination lawyer\": top-of-page bids $1.84 to $6.65 a click, competition low. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":6.65,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"employment discrimination lawyer","bid_low_en":1.84,"bid_high_en":6.65,"competition_en":"LOW","competition_index_en":3,"family_bid_low_median":1.84,"family_bid_high_median":6.65,"queries_with_bid":1,"head_searches":50,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:HI:wrongful-termination","dataset":"ad-costs","level":"family","jurisdiction":"HI","stateName":"Hawaii","practice":"wrongful-termination","family":"wrongful-termination","familyName":"Wrongful termination and retaliation","familyNameEs":"Despido injustificado y represalias","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"Hawaii, Wrongful termination and retaliation: English head \"wrongful termination lawyer\": top-of-page bids $1.27 to $5.34 a click, competition low. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":5.34,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"wrongful termination lawyer","bid_low_en":1.27,"bid_high_en":5.34,"competition_en":"LOW","competition_index_en":12,"family_bid_low_median":1.27,"family_bid_high_median":2.61,"queries_with_bid":3,"head_searches":170,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:HI:immigration","dataset":"ad-costs","level":"family","jurisdiction":"HI","stateName":"Hawaii","practice":"immigration","family":"immigration","topLevel":true,"familyName":"Immigration","familyNameEs":"Inmigración","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"Hawaii, Immigration: English head \"immigration lawyer\": top-of-page bids $3.78 to $9.12 a click, competition low. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":9.12,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"immigration lawyer","bid_low_en":3.78,"bid_high_en":9.12,"competition_en":"LOW","competition_index_en":5,"family_bid_low_median":3.78,"family_bid_high_median":9.12,"queries_with_bid":3,"head_searches":390,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:HI:family-law","dataset":"ad-costs","level":"family","jurisdiction":"HI","stateName":"Hawaii","practice":"family-law","family":"family-law","topLevel":true,"familyName":"Family law","familyNameEs":"Derecho de familia","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"Hawaii, Family law: English head \"family law attorney\": top-of-page bids $0.85 to $9.31 a click, competition low. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":9.31,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"family law attorney","bid_low_en":0.85,"bid_high_en":9.31,"competition_en":"LOW","competition_index_en":7,"family_bid_low_median":1.42,"family_bid_high_median":9.31,"queries_with_bid":5,"head_searches":880,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:HI:divorce","dataset":"ad-costs","level":"family","jurisdiction":"HI","stateName":"Hawaii","practice":"divorce","family":"divorce","familyName":"Divorce","familyNameEs":"Divorcio","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"Hawaii, Divorce: English head \"divorce lawyer\": top-of-page bids $2.09 to $8.60 a click, competition low. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":8.6,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"divorce lawyer","bid_low_en":2.09,"bid_high_en":8.6,"competition_en":"LOW","competition_index_en":7,"family_bid_low_median":2.09,"family_bid_high_median":10.39,"queries_with_bid":5,"head_searches":880,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:HI:child-custody","dataset":"ad-costs","level":"family","jurisdiction":"HI","stateName":"Hawaii","practice":"child-custody","family":"child-custody","familyName":"Child custody","familyNameEs":"Custodia de menores","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"Hawaii, Child custody: English head \"child custody lawyer\": top-of-page bids $1.60 to $6.21 a click, competition medium. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":6.21,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"child custody lawyer","bid_low_en":1.6,"bid_high_en":6.21,"competition_en":"MEDIUM","competition_index_en":47,"family_bid_low_median":1.81,"family_bid_high_median":8.57,"queries_with_bid":4,"head_searches":140,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:HI:child-support","dataset":"ad-costs","level":"family","jurisdiction":"HI","stateName":"Hawaii","practice":"child-support","family":"child-support","familyName":"Child support","familyNameEs":"Manutención de menores","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"Hawaii, Child support: English head \"child support lawyer\": top-of-page bids $0.86 to $4.17 a click, competition low. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":4.17,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"child support lawyer","bid_low_en":0.86,"bid_high_en":4.17,"competition_en":"LOW","competition_index_en":28,"family_bid_low_median":1.29,"family_bid_high_median":6.6,"queries_with_bid":3,"head_searches":140,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:HI:adoption","dataset":"ad-costs","level":"family","jurisdiction":"HI","stateName":"Hawaii","practice":"adoption","family":"adoption","familyName":"Adoption and paternity","familyNameEs":"Adopción y paternidad","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"Hawaii, Adoption and paternity: English head \"adoption lawyer\": top-of-page bids $0.85 to $7.85 a click, competition low. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":7.85,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"adoption lawyer","bid_low_en":0.85,"bid_high_en":7.85,"competition_en":"LOW","competition_index_en":32,"family_bid_low_median":0.85,"family_bid_high_median":7.85,"queries_with_bid":2,"head_searches":90,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:HI:criminal-defense","dataset":"ad-costs","level":"family","jurisdiction":"HI","stateName":"Hawaii","practice":"criminal-defense","family":"criminal-defense","topLevel":true,"familyName":"Criminal defense","familyNameEs":"Defensa penal","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"Hawaii, Criminal defense: English head \"criminal defense lawyer\": top-of-page bids $2.34 to $12.17 a click, competition low. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":12.17,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"criminal defense lawyer","bid_low_en":2.34,"bid_high_en":12.17,"competition_en":"LOW","competition_index_en":1,"family_bid_low_median":2.1,"family_bid_high_median":8.1,"queries_with_bid":6,"head_searches":390,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:HI:dui-dwi","dataset":"ad-costs","level":"family","jurisdiction":"HI","stateName":"Hawaii","practice":"dui-dwi","family":"dui-dwi","familyName":"DUI and DWI","familyNameEs":"Conducir en estado de ebriedad (DUI/DWI)","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"Hawaii, DUI and DWI: English head \"dui lawyer\": top-of-page bids $3.35 to $10.34 a click, competition low. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":10.34,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"dui lawyer","bid_low_en":3.35,"bid_high_en":10.34,"competition_en":"LOW","competition_index_en":1,"family_bid_low_median":5.09,"family_bid_high_median":12.98,"queries_with_bid":5,"head_searches":390,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:HI:estate-planning","dataset":"ad-costs","level":"family","jurisdiction":"HI","stateName":"Hawaii","practice":"estate-planning","family":"estate-planning","topLevel":true,"familyName":"Estate planning","familyNameEs":"Planificación patrimonial","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"Hawaii, Estate planning: English head \"estate planning attorney\": top-of-page bids $1.52 to $7.68 a click, competition low. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":7.68,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"estate planning attorney","bid_low_en":1.52,"bid_high_en":7.68,"competition_en":"LOW","competition_index_en":6,"family_bid_low_median":1.51,"family_bid_high_median":7.68,"queries_with_bid":4,"head_searches":1600,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:HI:probate","dataset":"ad-costs","level":"family","jurisdiction":"HI","stateName":"Hawaii","practice":"probate","family":"probate","familyName":"Probate and estate administration","familyNameEs":"Sucesiones y administración de herencias","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"Hawaii, Probate and estate administration: English head \"probate attorney\": top-of-page bids $3.48 to $24.29 a click, competition low. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":24.29,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"probate attorney","bid_low_en":3.48,"bid_high_en":24.29,"competition_en":"LOW","competition_index_en":19,"family_bid_low_median":3.34,"family_bid_high_median":12.47,"queries_with_bid":3,"head_searches":170,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:HI:guardianship","dataset":"ad-costs","level":"family","jurisdiction":"HI","stateName":"Hawaii","practice":"guardianship","family":"guardianship","familyName":"Guardianship and conservatorship","familyNameEs":"Tutela y curatela","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"Hawaii, Guardianship and conservatorship: English head \"guardianship attorney\": top-of-page bids $4.14 to $7.08 a click, competition medium. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":7.08,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"guardianship attorney","bid_low_en":4.14,"bid_high_en":7.08,"competition_en":"MEDIUM","competition_index_en":40,"family_bid_low_median":4.14,"family_bid_high_median":7.08,"queries_with_bid":1,"head_searches":40,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:HI:lemon-law","dataset":"ad-costs","level":"family","jurisdiction":"HI","stateName":"Hawaii","practice":"lemon-law","family":"lemon-law","topLevel":true,"familyName":"Lemon law and auto fraud","familyNameEs":"Ley limón y fraude automotriz","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"Hawaii, Lemon law and auto fraud: English head \"lemon law lawyer\": top-of-page bids $8.78 to $32.06 a click, competition low. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":32.06,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"lemon law lawyer","bid_low_en":8.78,"bid_high_en":32.06,"competition_en":"LOW","competition_index_en":30,"family_bid_low_median":5.15,"family_bid_high_median":23.84,"queries_with_bid":4,"head_searches":70,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:HI:consumer-protection","dataset":"ad-costs","level":"family","jurisdiction":"HI","stateName":"Hawaii","practice":"consumer-protection","family":"consumer-protection","topLevel":true,"familyName":"Consumer protection","familyNameEs":"Protección al consumidor","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"Hawaii, Consumer protection: English head \"consumer protection lawyer\": top-of-page bids $1.55 to $9.95 a click, competition low. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":9.95,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"consumer protection lawyer","bid_low_en":1.55,"bid_high_en":9.95,"competition_en":"LOW","competition_index_en":22,"family_bid_low_median":1.55,"family_bid_high_median":9.95,"queries_with_bid":3,"head_searches":30,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:HI:business-law","dataset":"ad-costs","level":"family","jurisdiction":"HI","stateName":"Hawaii","practice":"business-law","family":"business-law","topLevel":true,"familyName":"Business and commercial law","familyNameEs":"Derecho empresarial y comercial","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"Hawaii, Business and commercial law: English head \"business lawyer\": top-of-page bids $2.48 to $16.78 a click, competition low. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":16.78,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"business lawyer","bid_low_en":2.48,"bid_high_en":16.78,"competition_en":"LOW","competition_index_en":1,"family_bid_low_median":4.07,"family_bid_high_median":16.78,"queries_with_bid":3,"head_searches":260,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:HI:contract-disputes","dataset":"ad-costs","level":"family","jurisdiction":"HI","stateName":"Hawaii","practice":"contract-disputes","family":"contract-disputes","familyName":"Contract disputes","familyNameEs":"Disputas contractuales","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"Hawaii, Contract disputes: English head \"contract lawyer\": top-of-page bids $1.75 to $4.46 a click, competition low. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":4.46,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"contract lawyer","bid_low_en":1.75,"bid_high_en":4.46,"competition_en":"LOW","competition_index_en":0,"family_bid_low_median":3.35,"family_bid_high_median":17.47,"queries_with_bid":2,"head_searches":320,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:HI:civil-rights","dataset":"ad-costs","level":"family","jurisdiction":"HI","stateName":"Hawaii","practice":"civil-rights","family":"civil-rights","topLevel":true,"familyName":"Civil rights","familyNameEs":"Derechos civiles","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"Hawaii, Civil rights: English head \"civil rights lawyer\": top-of-page bids $1.70 to $4.59 a click, competition low. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":4.59,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"civil rights lawyer","bid_low_en":1.7,"bid_high_en":4.59,"competition_en":"LOW","competition_index_en":32,"family_bid_low_median":1.33,"family_bid_high_median":3.78,"queries_with_bid":4,"head_searches":40,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:HI:landlord-tenant","dataset":"ad-costs","level":"family","jurisdiction":"HI","stateName":"Hawaii","practice":"landlord-tenant","family":"landlord-tenant","topLevel":true,"familyName":"Landlord and tenant","familyNameEs":"Arrendadores e inquilinos","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"Hawaii, Landlord and tenant: English head \"eviction lawyer\": top-of-page bids $1.11 to $8.20 a click, competition medium. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":8.2,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"eviction lawyer","bid_low_en":1.11,"bid_high_en":8.2,"competition_en":"MEDIUM","competition_index_en":40,"family_bid_low_median":1.83,"family_bid_high_median":8.2,"queries_with_bid":3,"head_searches":110,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:HI:real-estate","dataset":"ad-costs","level":"family","jurisdiction":"HI","stateName":"Hawaii","practice":"real-estate","family":"real-estate","topLevel":true,"familyName":"Real estate","familyNameEs":"Bienes raíces","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"Hawaii, Real estate: English head \"real estate lawyer\": top-of-page bids $2.90 to $13.85 a click, competition low. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":13.85,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"real estate lawyer","bid_low_en":2.9,"bid_high_en":13.85,"competition_en":"LOW","competition_index_en":3,"family_bid_low_median":2.62,"family_bid_high_median":10.53,"queries_with_bid":5,"head_searches":320,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:HI:foreclosure-defense","dataset":"ad-costs","level":"family","jurisdiction":"HI","stateName":"Hawaii","practice":"foreclosure-defense","family":"foreclosure-defense","familyName":"Foreclosure defense","familyNameEs":"Defensa contra ejecuciones hipotecarias","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"Hawaii, Foreclosure defense: English head \"foreclosure attorney\": top-of-page bids $2.32 to $4.64 a click, competition medium. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":4.64,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"foreclosure attorney","bid_low_en":2.32,"bid_high_en":4.64,"competition_en":"MEDIUM","competition_index_en":36,"family_bid_low_median":2.32,"family_bid_high_median":4.64,"queries_with_bid":1,"head_searches":20,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:HI:intellectual-property","dataset":"ad-costs","level":"family","jurisdiction":"HI","stateName":"Hawaii","practice":"intellectual-property","family":"intellectual-property","topLevel":true,"familyName":"Intellectual property","familyNameEs":"Propiedad intelectual","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"Hawaii, Intellectual property: English head \"intellectual property lawyer\": top-of-page bids $3.82 to $15.21 a click, competition low. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":15.21,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"intellectual property lawyer","bid_low_en":3.82,"bid_high_en":15.21,"competition_en":"LOW","competition_index_en":1,"family_bid_low_median":3.82,"family_bid_high_median":15.21,"queries_with_bid":2,"head_searches":260,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:HI:trademark","dataset":"ad-costs","level":"family","jurisdiction":"HI","stateName":"Hawaii","practice":"trademark","family":"trademark","familyName":"Trademarks","familyNameEs":"Marcas","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"Hawaii, Trademarks: English head \"trademark attorney\": top-of-page bids $9.98 to $46.97 a click, competition medium. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":46.97,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"trademark attorney","bid_low_en":9.98,"bid_high_en":46.97,"competition_en":"MEDIUM","competition_index_en":54,"family_bid_low_median":12.42,"family_bid_high_median":43,"queries_with_bid":3,"head_searches":170,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:HI:patent","dataset":"ad-costs","level":"family","jurisdiction":"HI","stateName":"Hawaii","practice":"patent","family":"patent","familyName":"Patents","familyNameEs":"Patentes","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"Hawaii, Patents: English head \"patent attorney\": top-of-page bids $5.43 to $15.42 a click, competition low. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":15.42,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"patent attorney","bid_low_en":5.43,"bid_high_en":15.42,"competition_en":"LOW","competition_index_en":2,"family_bid_low_median":13.14,"family_bid_high_median":33.58,"queries_with_bid":4,"head_searches":140,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:HI:tax","dataset":"ad-costs","level":"family","jurisdiction":"HI","stateName":"Hawaii","practice":"tax","family":"tax","topLevel":true,"familyName":"Tax disputes and IRS problems","familyNameEs":"Disputas fiscales y problemas con el IRS","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"Hawaii, Tax disputes and IRS problems: English head \"tax lawyer\": top-of-page bids $6.25 to $40.74 a click, competition low. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":40.74,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"tax lawyer","bid_low_en":6.25,"bid_high_en":40.74,"competition_en":"LOW","competition_index_en":1,"family_bid_low_median":6.76,"family_bid_high_median":40.74,"queries_with_bid":6,"head_searches":320,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:IA:personal-injury","dataset":"ad-costs","level":"family","jurisdiction":"IA","stateName":"Iowa","practice":"personal-injury","family":"personal-injury","topLevel":true,"familyName":"Personal injury","familyNameEs":"Lesiones personales","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"Iowa, Personal injury: English head \"personal injury lawyer\": top-of-page bids $30.00 to $143 a click, competition low. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":143.01,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"personal injury lawyer","bid_low_en":30,"bid_high_en":143.01,"competition_en":"LOW","competition_index_en":8,"family_bid_low_median":30,"family_bid_high_median":156.37,"queries_with_bid":5,"head_searches":1300,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:IA:auto-accidents","dataset":"ad-costs","level":"family","jurisdiction":"IA","stateName":"Iowa","practice":"auto-accidents","family":"auto-accidents","familyName":"Car accidents","familyNameEs":"Accidentes de auto","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"Iowa, Car accidents: English head \"car accident lawyer near me\": top-of-page bids $96.15 to $425 a click, competition low; Spanish head \"abogado de accidentes\": $14.74 to $54.28, competition low. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":425,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"car accident lawyer near me","bid_low_en":96.15,"bid_high_en":425,"competition_en":"LOW","competition_index_en":14,"head_es":"abogado de accidentes","bid_low_es":14.74,"bid_high_es":54.28,"competition_es":"LOW","competition_index_es":8,"family_bid_low_median":47.42,"family_bid_high_median":199.91,"queries_with_bid":6,"head_searches":320,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:IA:truck-accidents","dataset":"ad-costs","level":"family","jurisdiction":"IA","stateName":"Iowa","practice":"truck-accidents","family":"truck-accidents","familyName":"Truck accidents","familyNameEs":"Accidentes de camiones","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"Iowa, Truck accidents: English head \"truck accident lawyer near me\": top-of-page bids $9.67 to $425 a click, competition low. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":425,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"truck accident lawyer near me","bid_low_en":9.67,"bid_high_en":425,"competition_en":"LOW","competition_index_en":10,"family_bid_low_median":9.67,"family_bid_high_median":425,"queries_with_bid":2,"head_searches":40,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:IA:motorcycle-accidents","dataset":"ad-costs","level":"family","jurisdiction":"IA","stateName":"Iowa","practice":"motorcycle-accidents","family":"motorcycle-accidents","familyName":"Motorcycle accidents","familyNameEs":"Accidentes de motocicleta","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"Iowa, Motorcycle accidents: English head \"motorcycle accident lawyer\": top-of-page bids $98.51 to $278 a click, competition low. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":277.9,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"motorcycle accident lawyer","bid_low_en":98.51,"bid_high_en":277.9,"competition_en":"LOW","competition_index_en":9,"family_bid_low_median":132,"family_bid_high_median":420,"queries_with_bid":3,"head_searches":50,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:IA:assault-defamation","dataset":"ad-costs","level":"family","jurisdiction":"IA","stateName":"Iowa","practice":"assault-defamation","family":"assault-defamation","familyName":"Assault, libel and slander","familyNameEs":"Agresión, libelo y difamación","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"Iowa, Assault, libel and slander: English head \"defamation lawyer\": top-of-page bids $1.51 to $3.13 a click, competition low. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":3.13,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"defamation lawyer","bid_low_en":1.51,"bid_high_en":3.13,"competition_en":"LOW","competition_index_en":17,"family_bid_low_median":1.36,"family_bid_high_median":3.13,"queries_with_bid":3,"head_searches":110,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:IA:medical-malpractice","dataset":"ad-costs","level":"family","jurisdiction":"IA","stateName":"Iowa","practice":"medical-malpractice","family":"medical-malpractice","topLevel":true,"familyName":"Medical malpractice","familyNameEs":"Negligencia médica","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"Iowa, Medical malpractice: English head \"medical malpractice lawyer\": top-of-page bids $2.27 to $5.48 a click, competition low. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":5.48,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"medical malpractice lawyer","bid_low_en":2.27,"bid_high_en":5.48,"competition_en":"LOW","competition_index_en":3,"family_bid_low_median":2.54,"family_bid_high_median":7.79,"queries_with_bid":6,"head_searches":1300,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:IA:birth-injury","dataset":"ad-costs","level":"family","jurisdiction":"IA","stateName":"Iowa","practice":"birth-injury","family":"birth-injury","familyName":"Birth injuries","familyNameEs":"Lesiones de parto","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"Iowa, Birth injuries: English head \"birth trauma lawyer\": top-of-page bids $18.09 to $143 a click, competition high. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":143.42,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"birth trauma lawyer","bid_low_en":18.09,"bid_high_en":143.42,"competition_en":"HIGH","competition_index_en":80,"family_bid_low_median":18.09,"family_bid_high_median":143.42,"queries_with_bid":1,"head_searches":20,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:IA:product-liability","dataset":"ad-costs","level":"family","jurisdiction":"IA","stateName":"Iowa","practice":"product-liability","family":"product-liability","familyName":"Product liability","familyNameEs":"Responsabilidad por productos","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"Iowa, Product liability: English head \"product liability lawyer\": top-of-page bids $2.39 to $18.06 a click, competition medium. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":18.06,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"product liability lawyer","bid_low_en":2.39,"bid_high_en":18.06,"competition_en":"MEDIUM","competition_index_en":56,"family_bid_low_median":2.39,"family_bid_high_median":18.06,"queries_with_bid":1,"head_searches":10,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:IA:workers-compensation","dataset":"ad-costs","level":"family","jurisdiction":"IA","stateName":"Iowa","practice":"workers-compensation","family":"workers-compensation","topLevel":true,"familyName":"Workers' compensation","familyNameEs":"Compensación laboral","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"Iowa, Workers' compensation: English head \"workers comp attorney\": top-of-page bids $31.45 to $100 a click, competition low. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":100.46,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"workers comp attorney","bid_low_en":31.45,"bid_high_en":100.46,"competition_en":"LOW","competition_index_en":28,"family_bid_low_median":30,"family_bid_high_median":100.46,"queries_with_bid":8,"head_searches":1000,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:IA:employment-law","dataset":"ad-costs","level":"family","jurisdiction":"IA","stateName":"Iowa","practice":"employment-law","family":"employment-law","topLevel":true,"familyName":"Employment law","familyNameEs":"Derecho laboral","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"Iowa, Employment law: English head \"employment lawyer\": top-of-page bids $1.12 to $4.63 a click, competition low. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":4.63,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"employment lawyer","bid_low_en":1.12,"bid_high_en":4.63,"competition_en":"LOW","competition_index_en":3,"family_bid_low_median":1.19,"family_bid_high_median":4.66,"queries_with_bid":6,"head_searches":1300,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:IA:employment-discrimination","dataset":"ad-costs","level":"family","jurisdiction":"IA","stateName":"Iowa","practice":"employment-discrimination","family":"employment-discrimination","familyName":"Workplace discrimination and harassment","familyNameEs":"Discriminación y acoso laboral","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"Iowa, Workplace discrimination and harassment: English head \"employment discrimination lawyer\": top-of-page bids $1.17 to $4.72 a click, competition low. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":4.72,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"employment discrimination lawyer","bid_low_en":1.17,"bid_high_en":4.72,"competition_en":"LOW","competition_index_en":13,"family_bid_low_median":1.17,"family_bid_high_median":4.22,"queries_with_bid":3,"head_searches":70,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:IA:wrongful-termination","dataset":"ad-costs","level":"family","jurisdiction":"IA","stateName":"Iowa","practice":"wrongful-termination","family":"wrongful-termination","familyName":"Wrongful termination and retaliation","familyNameEs":"Despido injustificado y represalias","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"Iowa, Wrongful termination and retaliation: English head \"wrongful termination lawyer\": top-of-page bids $0.97 to $3.99 a click, competition medium. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":3.99,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"wrongful termination lawyer","bid_low_en":0.97,"bid_high_en":3.99,"competition_en":"MEDIUM","competition_index_en":49,"family_bid_low_median":0.92,"family_bid_high_median":3.98,"queries_with_bid":4,"head_searches":390,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:IA:whistleblower","dataset":"ad-costs","level":"family","jurisdiction":"IA","stateName":"Iowa","practice":"whistleblower","family":"whistleblower","familyName":"Whistleblower and qui tam","familyNameEs":"Denunciantes y acciones qui tam","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"Iowa, Whistleblower and qui tam: English head \"whistleblower lawyer\": top-of-page bids $2.46 to $11.23 a click, competition low. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":11.23,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"whistleblower lawyer","bid_low_en":2.46,"bid_high_en":11.23,"competition_en":"LOW","competition_index_en":12,"family_bid_low_median":2.46,"family_bid_high_median":11.23,"queries_with_bid":2,"head_searches":30,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:IA:immigration","dataset":"ad-costs","level":"family","jurisdiction":"IA","stateName":"Iowa","practice":"immigration","family":"immigration","topLevel":true,"familyName":"Immigration","familyNameEs":"Inmigración","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"Iowa, Immigration: English head \"immigration lawyer\": top-of-page bids $3.08 to $13.31 a click, competition low; Spanish head \"abogado de inmigracion\": $3.39 to $20.51, competition medium. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":13.31,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"immigration lawyer","bid_low_en":3.08,"bid_high_en":13.31,"competition_en":"LOW","competition_index_en":6,"head_es":"abogado de inmigracion","bid_low_es":3.39,"bid_high_es":20.51,"competition_es":"MEDIUM","competition_index_es":58,"family_bid_low_median":3.84,"family_bid_high_median":13.42,"queries_with_bid":6,"head_searches":1300,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:IA:family-law","dataset":"ad-costs","level":"family","jurisdiction":"IA","stateName":"Iowa","practice":"family-law","family":"family-law","topLevel":true,"familyName":"Family law","familyNameEs":"Derecho de familia","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"Iowa, Family law: English head \"family law attorney\": top-of-page bids $4.32 to $29.76 a click, competition low; Spanish head \"abogado de familia\": $1.50 to $4.56, competition medium. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":29.76,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"family law attorney","bid_low_en":4.32,"bid_high_en":29.76,"competition_en":"LOW","competition_index_en":10,"head_es":"abogado de familia","bid_low_es":1.5,"bid_high_es":4.56,"competition_es":"MEDIUM","competition_index_es":56,"family_bid_low_median":1.71,"family_bid_high_median":19.96,"queries_with_bid":8,"head_searches":1900,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:IA:divorce","dataset":"ad-costs","level":"family","jurisdiction":"IA","stateName":"Iowa","practice":"divorce","family":"divorce","familyName":"Divorce","familyNameEs":"Divorcio","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"Iowa, Divorce: English head \"divorce lawyer\": top-of-page bids $2.58 to $18.06 a click, competition low; Spanish head \"abogado de divorcio\": $1.16 to $6.56, competition medium. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":18.06,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"divorce lawyer","bid_low_en":2.58,"bid_high_en":18.06,"competition_en":"LOW","competition_index_en":5,"head_es":"abogado de divorcio","bid_low_es":1.16,"bid_high_es":6.56,"competition_es":"MEDIUM","competition_index_es":56,"family_bid_low_median":1.67,"family_bid_high_median":16.83,"queries_with_bid":7,"head_searches":1900,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:IA:child-custody","dataset":"ad-costs","level":"family","jurisdiction":"IA","stateName":"Iowa","practice":"child-custody","family":"child-custody","familyName":"Child custody","familyNameEs":"Custodia de menores","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"Iowa, Child custody: English head \"child custody attorney near me\": top-of-page bids $1.55 to $15.52 a click, competition medium. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":15.52,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"child custody attorney near me","bid_low_en":1.55,"bid_high_en":15.52,"competition_en":"MEDIUM","competition_index_en":56,"family_bid_low_median":1.54,"family_bid_high_median":14.82,"queries_with_bid":4,"head_searches":480,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:IA:child-support","dataset":"ad-costs","level":"family","jurisdiction":"IA","stateName":"Iowa","practice":"child-support","family":"child-support","familyName":"Child support","familyNameEs":"Manutención de menores","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"Iowa, Child support: English head \"child support lawyer\": top-of-page bids $0.76 to $6.20 a click, competition low. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":6.2,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"child support lawyer","bid_low_en":0.76,"bid_high_en":6.2,"competition_en":"LOW","competition_index_en":24,"family_bid_low_median":1.34,"family_bid_high_median":9.35,"queries_with_bid":4,"head_searches":390,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:IA:adoption","dataset":"ad-costs","level":"family","jurisdiction":"IA","stateName":"Iowa","practice":"adoption","family":"adoption","familyName":"Adoption and paternity","familyNameEs":"Adopción y paternidad","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"Iowa, Adoption and paternity: English head \"adoption lawyer\": top-of-page bids $2.53 to $13.59 a click, competition low. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":13.59,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"adoption lawyer","bid_low_en":2.53,"bid_high_en":13.59,"competition_en":"LOW","competition_index_en":18,"family_bid_low_median":2.53,"family_bid_high_median":13.59,"queries_with_bid":2,"head_searches":260,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:IA:juvenile","dataset":"ad-costs","level":"family","jurisdiction":"IA","stateName":"Iowa","practice":"juvenile","family":"juvenile","familyName":"Juvenile cases","familyNameEs":"Casos de menores","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"Iowa, Juvenile cases: English head \"juvenile attorney\": top-of-page bids $3.18 to $67.93 a click, competition medium. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":67.93,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"juvenile attorney","bid_low_en":3.18,"bid_high_en":67.93,"competition_en":"MEDIUM","competition_index_en":39,"family_bid_low_median":3.18,"family_bid_high_median":67.93,"queries_with_bid":1,"head_searches":30,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:IA:criminal-defense","dataset":"ad-costs","level":"family","jurisdiction":"IA","stateName":"Iowa","practice":"criminal-defense","family":"criminal-defense","topLevel":true,"familyName":"Criminal defense","familyNameEs":"Defensa penal","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"Iowa, Criminal defense: English head \"criminal defense lawyer\": top-of-page bids $2.37 to $33.45 a click, competition low. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":33.45,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"criminal defense lawyer","bid_low_en":2.37,"bid_high_en":33.45,"competition_en":"LOW","competition_index_en":2,"family_bid_low_median":2.1,"family_bid_high_median":35.48,"queries_with_bid":7,"head_searches":1300,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:IA:dui-dwi","dataset":"ad-costs","level":"family","jurisdiction":"IA","stateName":"Iowa","practice":"dui-dwi","family":"dui-dwi","familyName":"DUI and DWI","familyNameEs":"Conducir en estado de ebriedad (DUI/DWI)","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"Iowa, DUI and DWI: English head \"dui lawyer\": top-of-page bids $2.71 to $60.01 a click, competition low. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":60.01,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"dui lawyer","bid_low_en":2.71,"bid_high_en":60.01,"competition_en":"LOW","competition_index_en":1,"family_bid_low_median":3.24,"family_bid_high_median":60.01,"queries_with_bid":5,"head_searches":1300,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:IA:white-collar","dataset":"ad-costs","level":"family","jurisdiction":"IA","stateName":"Iowa","practice":"white-collar","family":"white-collar","familyName":"White-collar and fraud charges","familyNameEs":"Delitos de cuello blanco y fraude","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"Iowa, White-collar and fraud charges: English head \"federal criminal defense lawyer\": top-of-page bids $4.47 to $40.00 a click, competition low. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":40,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"federal criminal defense lawyer","bid_low_en":4.47,"bid_high_en":40,"competition_en":"LOW","competition_index_en":28,"family_bid_low_median":4.47,"family_bid_high_median":40,"queries_with_bid":1,"head_searches":30,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:IA:estate-planning","dataset":"ad-costs","level":"family","jurisdiction":"IA","stateName":"Iowa","practice":"estate-planning","family":"estate-planning","topLevel":true,"familyName":"Estate planning","familyNameEs":"Planificación patrimonial","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"Iowa, Estate planning: English head \"estate planning attorney\": top-of-page bids $1.55 to $7.90 a click, competition low. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":7.9,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"estate planning attorney","bid_low_en":1.55,"bid_high_en":7.9,"competition_en":"LOW","competition_index_en":9,"family_bid_low_median":1.49,"family_bid_high_median":7.52,"queries_with_bid":6,"head_searches":2400,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:IA:probate","dataset":"ad-costs","level":"family","jurisdiction":"IA","stateName":"Iowa","practice":"probate","family":"probate","familyName":"Probate and estate administration","familyNameEs":"Sucesiones y administración de herencias","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"Iowa, Probate and estate administration: English head \"probate attorney\": top-of-page bids $3.46 to $19.33 a click, competition low. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":19.33,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"probate attorney","bid_low_en":3.46,"bid_high_en":19.33,"competition_en":"LOW","competition_index_en":16,"family_bid_low_median":2.55,"family_bid_high_median":17.92,"queries_with_bid":4,"head_searches":480,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:IA:guardianship","dataset":"ad-costs","level":"family","jurisdiction":"IA","stateName":"Iowa","practice":"guardianship","family":"guardianship","familyName":"Guardianship and conservatorship","familyNameEs":"Tutela y curatela","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"Iowa, Guardianship and conservatorship: English head \"guardianship attorney\": top-of-page bids $1.09 to $17.60 a click, competition medium. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":17.6,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"guardianship attorney","bid_low_en":1.09,"bid_high_en":17.6,"competition_en":"MEDIUM","competition_index_en":47,"family_bid_low_median":1.09,"family_bid_high_median":17.6,"queries_with_bid":1,"head_searches":90,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:IA:elder-law","dataset":"ad-costs","level":"family","jurisdiction":"IA","stateName":"Iowa","practice":"elder-law","family":"elder-law","familyName":"Elder law and long-term care planning","familyNameEs":"Derecho de personas mayores y planificación de cuidados","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"Iowa, Elder law and long-term care planning: English head \"elder law attorney\": top-of-page bids $2.29 to $11.84 a click, competition low. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":11.84,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"elder law attorney","bid_low_en":2.29,"bid_high_en":11.84,"competition_en":"LOW","competition_index_en":9,"family_bid_low_median":1.9,"family_bid_high_median":4.6,"queries_with_bid":3,"head_searches":210,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:IA:lemon-law","dataset":"ad-costs","level":"family","jurisdiction":"IA","stateName":"Iowa","practice":"lemon-law","family":"lemon-law","topLevel":true,"familyName":"Lemon law and auto fraud","familyNameEs":"Ley limón y fraude automotriz","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"Iowa, Lemon law and auto fraud: English head \"lemon law lawyer\": top-of-page bids $5.76 to $19.44 a click, competition medium. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":19.44,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"lemon law lawyer","bid_low_en":5.76,"bid_high_en":19.44,"competition_en":"MEDIUM","competition_index_en":51,"family_bid_low_median":8.05,"family_bid_high_median":29.41,"queries_with_bid":4,"head_searches":110,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:IA:consumer-protection","dataset":"ad-costs","level":"family","jurisdiction":"IA","stateName":"Iowa","practice":"consumer-protection","family":"consumer-protection","topLevel":true,"familyName":"Consumer protection","familyNameEs":"Protección al consumidor","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"Iowa, Consumer protection: English head \"consumer protection lawyer\": top-of-page bids $1.62 to $4.57 a click, competition low. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":4.57,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"consumer protection lawyer","bid_low_en":1.62,"bid_high_en":4.57,"competition_en":"LOW","competition_index_en":33,"family_bid_low_median":1.73,"family_bid_high_median":6.67,"queries_with_bid":3,"head_searches":70,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:IA:debt-collection-defense","dataset":"ad-costs","level":"family","jurisdiction":"IA","stateName":"Iowa","practice":"debt-collection-defense","family":"debt-collection-defense","familyName":"Debt collection abuse (FDCPA)","familyNameEs":"Abusos en el cobro de deudas (FDCPA)","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"Iowa, Debt collection abuse (FDCPA): English head \"debt collection lawyer\": top-of-page bids $2.60 to $16.39 a click, competition medium. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":16.39,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"debt collection lawyer","bid_low_en":2.6,"bid_high_en":16.39,"competition_en":"MEDIUM","competition_index_en":38,"family_bid_low_median":2.6,"family_bid_high_median":16.39,"queries_with_bid":3,"head_searches":70,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:IA:consumer-fraud","dataset":"ad-costs","level":"family","jurisdiction":"IA","stateName":"Iowa","practice":"consumer-fraud","family":"consumer-fraud","familyName":"Consumer fraud and scams","familyNameEs":"Fraude al consumidor y estafas","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"Iowa, Consumer fraud and scams: English head \"fraud attorney\": top-of-page bids $3.87 to $9.58 a click, competition medium. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":9.58,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"fraud attorney","bid_low_en":3.87,"bid_high_en":9.58,"competition_en":"MEDIUM","competition_index_en":51,"family_bid_low_median":3.87,"family_bid_high_median":9.58,"queries_with_bid":1,"head_searches":20,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:IA:business-law","dataset":"ad-costs","level":"family","jurisdiction":"IA","stateName":"Iowa","practice":"business-law","family":"business-law","topLevel":true,"familyName":"Business and commercial law","familyNameEs":"Derecho empresarial y comercial","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"Iowa, Business and commercial law: English head \"business lawyer\": top-of-page bids $2.77 to $6.06 a click, competition low. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":6.06,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"business lawyer","bid_low_en":2.77,"bid_high_en":6.06,"competition_en":"LOW","competition_index_en":0,"family_bid_low_median":2.77,"family_bid_high_median":24.57,"queries_with_bid":5,"head_searches":880,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:IA:business-formation","dataset":"ad-costs","level":"family","jurisdiction":"IA","stateName":"Iowa","practice":"business-formation","family":"business-formation","familyName":"Business formation and governance","familyNameEs":"Constitución y gobierno de empresas","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"Iowa, Business formation and governance: English head \"llc lawyer\": top-of-page bids $1.94 to $20.00 a click, competition medium. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":20,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"llc lawyer","bid_low_en":1.94,"bid_high_en":20,"competition_en":"MEDIUM","competition_index_en":63,"family_bid_low_median":2.42,"family_bid_high_median":17.57,"queries_with_bid":2,"head_searches":20,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:IA:contract-disputes","dataset":"ad-costs","level":"family","jurisdiction":"IA","stateName":"Iowa","practice":"contract-disputes","family":"contract-disputes","familyName":"Contract disputes","familyNameEs":"Disputas contractuales","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"Iowa, Contract disputes: English head \"contract lawyer\": top-of-page bids $3.69 to $13.19 a click, competition low. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":13.19,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"contract lawyer","bid_low_en":3.69,"bid_high_en":13.19,"competition_en":"LOW","competition_index_en":0,"family_bid_low_median":3.65,"family_bid_high_median":17.26,"queries_with_bid":2,"head_searches":1000,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:IA:insurance-claims","dataset":"ad-costs","level":"family","jurisdiction":"IA","stateName":"Iowa","practice":"insurance-claims","family":"insurance-claims","topLevel":true,"familyName":"Insurance claim disputes and bad faith","familyNameEs":"Disputas con aseguradoras y mala fe","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"Iowa, Insurance claim disputes and bad faith: English head \"insurance claim lawyer\": top-of-page bids $13.53 to $150 a click, competition medium. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":150.1,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"insurance claim lawyer","bid_low_en":13.53,"bid_high_en":150.1,"competition_en":"MEDIUM","competition_index_en":48,"family_bid_low_median":4.15,"family_bid_high_median":24.13,"queries_with_bid":3,"head_searches":40,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:IA:civil-rights","dataset":"ad-costs","level":"family","jurisdiction":"IA","stateName":"Iowa","practice":"civil-rights","family":"civil-rights","topLevel":true,"familyName":"Civil rights","familyNameEs":"Derechos civiles","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"Iowa, Civil rights: English head \"civil rights attorney\": top-of-page bids $1.66 to $4.11 a click, competition medium. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":4.11,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"civil rights attorney","bid_low_en":1.66,"bid_high_en":4.11,"competition_en":"MEDIUM","competition_index_en":49,"family_bid_low_median":1.4,"family_bid_high_median":3.12,"queries_with_bid":4,"head_searches":140,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:IA:disability-access","dataset":"ad-costs","level":"family","jurisdiction":"IA","stateName":"Iowa","practice":"disability-access","family":"disability-access","familyName":"Disability access (ADA)","familyNameEs":"Accesibilidad para personas con discapacidad (ADA)","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"Iowa, Disability access (ADA): English head \"ada lawyer\": top-of-page bids $1.77 to $20.00 a click, competition low. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":20,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"ada lawyer","bid_low_en":1.77,"bid_high_en":20,"competition_en":"LOW","competition_index_en":5,"family_bid_low_median":1.77,"family_bid_high_median":20,"queries_with_bid":1,"head_searches":70,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:IA:landlord-tenant","dataset":"ad-costs","level":"family","jurisdiction":"IA","stateName":"Iowa","practice":"landlord-tenant","family":"landlord-tenant","topLevel":true,"familyName":"Landlord and tenant","familyNameEs":"Arrendadores e inquilinos","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"Iowa, Landlord and tenant: English head \"eviction lawyer\": top-of-page bids $1.46 to $3.54 a click, competition medium. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":3.54,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"eviction lawyer","bid_low_en":1.46,"bid_high_en":3.54,"competition_en":"MEDIUM","competition_index_en":39,"family_bid_low_median":1.2,"family_bid_high_median":3.84,"queries_with_bid":5,"head_searches":320,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:IA:real-estate","dataset":"ad-costs","level":"family","jurisdiction":"IA","stateName":"Iowa","practice":"real-estate","family":"real-estate","topLevel":true,"familyName":"Real estate","familyNameEs":"Bienes raíces","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"Iowa, Real estate: English head \"real estate lawyer\": top-of-page bids $2.35 to $12.67 a click, competition low. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":12.67,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"real estate lawyer","bid_low_en":2.35,"bid_high_en":12.67,"competition_en":"LOW","competition_index_en":1,"family_bid_low_median":1.51,"family_bid_high_median":8.9,"queries_with_bid":5,"head_searches":1000,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:IA:foreclosure-defense","dataset":"ad-costs","level":"family","jurisdiction":"IA","stateName":"Iowa","practice":"foreclosure-defense","family":"foreclosure-defense","familyName":"Foreclosure defense","familyNameEs":"Defensa contra ejecuciones hipotecarias","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"Iowa, Foreclosure defense: English head \"foreclosure attorney\": top-of-page bids $3.39 to $16.84 a click, competition medium. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":16.84,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"foreclosure attorney","bid_low_en":3.39,"bid_high_en":16.84,"competition_en":"MEDIUM","competition_index_en":57,"family_bid_low_median":3.39,"family_bid_high_median":16.84,"queries_with_bid":1,"head_searches":50,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:IA:intellectual-property","dataset":"ad-costs","level":"family","jurisdiction":"IA","stateName":"Iowa","practice":"intellectual-property","family":"intellectual-property","topLevel":true,"familyName":"Intellectual property","familyNameEs":"Propiedad intelectual","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"Iowa, Intellectual property: English head \"intellectual property lawyer\": top-of-page bids $3.27 to $27.20 a click, competition low. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":27.2,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"intellectual property lawyer","bid_low_en":3.27,"bid_high_en":27.2,"competition_en":"LOW","competition_index_en":0,"family_bid_low_median":4.21,"family_bid_high_median":22.77,"queries_with_bid":4,"head_searches":880,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:IA:trademark","dataset":"ad-costs","level":"family","jurisdiction":"IA","stateName":"Iowa","practice":"trademark","family":"trademark","familyName":"Trademarks","familyNameEs":"Marcas","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"Iowa, Trademarks: English head \"trademark attorney\": top-of-page bids $9.84 to $27.05 a click, competition medium. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":27.05,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"trademark attorney","bid_low_en":9.84,"bid_high_en":27.05,"competition_en":"MEDIUM","competition_index_en":38,"family_bid_low_median":11.14,"family_bid_high_median":27.73,"queries_with_bid":4,"head_searches":210,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:IA:patent","dataset":"ad-costs","level":"family","jurisdiction":"IA","stateName":"Iowa","practice":"patent","family":"patent","familyName":"Patents","familyNameEs":"Patentes","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"Iowa, Patents: English head \"patent attorney\": top-of-page bids $6.17 to $23.89 a click, competition low. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":23.89,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"patent attorney","bid_low_en":6.17,"bid_high_en":23.89,"competition_en":"LOW","competition_index_en":3,"family_bid_low_median":5.07,"family_bid_high_median":21.09,"queries_with_bid":4,"head_searches":210,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:IA:tax","dataset":"ad-costs","level":"family","jurisdiction":"IA","stateName":"Iowa","practice":"tax","family":"tax","topLevel":true,"familyName":"Tax disputes and IRS problems","familyNameEs":"Disputas fiscales y problemas con el IRS","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"Iowa, Tax disputes and IRS problems: English head \"tax lawyer\": top-of-page bids $7.72 to $30.86 a click, competition low. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":30.86,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"tax lawyer","bid_low_en":7.72,"bid_high_en":30.86,"competition_en":"LOW","competition_index_en":1,"family_bid_low_median":6.26,"family_bid_high_median":28.84,"queries_with_bid":4,"head_searches":1000,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:ID:personal-injury","dataset":"ad-costs","level":"family","jurisdiction":"ID","stateName":"Idaho","practice":"personal-injury","family":"personal-injury","topLevel":true,"familyName":"Personal injury","familyNameEs":"Lesiones personales","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"Idaho, Personal injury: English head \"personal injury attorney near me\": top-of-page bids $74.29 to $448 a click, competition low. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":447.86,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"personal injury attorney near me","bid_low_en":74.29,"bid_high_en":447.86,"competition_en":"LOW","competition_index_en":9,"family_bid_low_median":59.77,"family_bid_high_median":202.96,"queries_with_bid":5,"head_searches":1900,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:ID:auto-accidents","dataset":"ad-costs","level":"family","jurisdiction":"ID","stateName":"Idaho","practice":"auto-accidents","family":"auto-accidents","familyName":"Car accidents","familyNameEs":"Accidentes de auto","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"Idaho, Car accidents: English head \"car accident lawyer near me\": top-of-page bids $178 to $807 a click, competition low; Spanish head \"abogado de accidentes\": $20.78 to $103, competition low. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":807.05,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"car accident lawyer near me","bid_low_en":177.8,"bid_high_en":807.05,"competition_en":"LOW","competition_index_en":2,"head_es":"abogado de accidentes","bid_low_es":20.78,"bid_high_es":103.01,"competition_es":"LOW","competition_index_es":5,"family_bid_low_median":129.72,"family_bid_high_median":691.02,"queries_with_bid":6,"head_searches":880,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:ID:assault-defamation","dataset":"ad-costs","level":"family","jurisdiction":"ID","stateName":"Idaho","practice":"assault-defamation","family":"assault-defamation","familyName":"Assault, libel and slander","familyNameEs":"Agresión, libelo y difamación","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"Idaho, Assault, libel and slander: English head \"defamation lawyer\": top-of-page bids $3.20 to $6.15 a click, competition low. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":6.15,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"defamation lawyer","bid_low_en":3.2,"bid_high_en":6.15,"competition_en":"LOW","competition_index_en":23,"family_bid_low_median":3.2,"family_bid_high_median":6.15,"queries_with_bid":3,"head_searches":70,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:ID:medical-malpractice","dataset":"ad-costs","level":"family","jurisdiction":"ID","stateName":"Idaho","practice":"medical-malpractice","family":"medical-malpractice","topLevel":true,"familyName":"Medical malpractice","familyNameEs":"Negligencia médica","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"Idaho, Medical malpractice: English head \"medical malpractice lawyer\": top-of-page bids $1.87 to $10.00 a click, competition low. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":10,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"medical malpractice lawyer","bid_low_en":1.87,"bid_high_en":10,"competition_en":"LOW","competition_index_en":1,"family_bid_low_median":2.11,"family_bid_high_median":10.02,"queries_with_bid":6,"head_searches":880,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:ID:mass-tort","dataset":"ad-costs","level":"family","jurisdiction":"ID","stateName":"Idaho","practice":"mass-tort","family":"mass-tort","topLevel":true,"familyName":"Mass torts","familyNameEs":"Daños masivos","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"Idaho, Mass torts: English head \"class action lawyer\": top-of-page bids $2.15 to $25.94 a click, competition low. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":25.94,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"class action lawyer","bid_low_en":2.15,"bid_high_en":25.94,"competition_en":"LOW","competition_index_en":33,"family_bid_low_median":2.15,"family_bid_high_median":25.94,"queries_with_bid":2,"head_searches":30,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:ID:mesothelioma","dataset":"ad-costs","level":"family","jurisdiction":"ID","stateName":"Idaho","practice":"toxic-exposure","family":"mesothelioma","parent":"toxic-exposure","familyName":"Mesothelioma","familyNameEs":"Mesotelioma","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"Idaho, Mesothelioma: English head \"mesothelioma attorney\": top-of-page bids $81.03 to $213 a click, competition low. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":212.75,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"mesothelioma attorney","bid_low_en":81.03,"bid_high_en":212.75,"competition_en":"LOW","competition_index_en":9,"family_bid_low_median":81.03,"family_bid_high_median":212.75,"queries_with_bid":1,"head_searches":170,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:ID:workers-compensation","dataset":"ad-costs","level":"family","jurisdiction":"ID","stateName":"Idaho","practice":"workers-compensation","family":"workers-compensation","topLevel":true,"familyName":"Workers' compensation","familyNameEs":"Compensación laboral","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"Idaho, Workers' compensation: English head \"workers comp attorney\": top-of-page bids $7.04 to $55.84 a click, competition low. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":55.84,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"workers comp attorney","bid_low_en":7.04,"bid_high_en":55.84,"competition_en":"LOW","competition_index_en":11,"family_bid_low_median":7.01,"family_bid_high_median":56.64,"queries_with_bid":8,"head_searches":590,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:ID:employment-law","dataset":"ad-costs","level":"family","jurisdiction":"ID","stateName":"Idaho","practice":"employment-law","family":"employment-law","topLevel":true,"familyName":"Employment law","familyNameEs":"Derecho laboral","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"Idaho, Employment law: English head \"employment lawyer\": top-of-page bids $1.11 to $8.92 a click, competition low. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":8.92,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"employment lawyer","bid_low_en":1.11,"bid_high_en":8.92,"competition_en":"LOW","competition_index_en":2,"family_bid_low_median":1.69,"family_bid_high_median":9.02,"queries_with_bid":6,"head_searches":880,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:ID:employment-discrimination","dataset":"ad-costs","level":"family","jurisdiction":"ID","stateName":"Idaho","practice":"employment-discrimination","family":"employment-discrimination","familyName":"Workplace discrimination and harassment","familyNameEs":"Discriminación y acoso laboral","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"Idaho, Workplace discrimination and harassment: English head \"employment discrimination lawyer\": top-of-page bids $2.01 to $7.25 a click, competition low. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":7.25,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"employment discrimination lawyer","bid_low_en":2.01,"bid_high_en":7.25,"competition_en":"LOW","competition_index_en":33,"family_bid_low_median":2.01,"family_bid_high_median":7.25,"queries_with_bid":1,"head_searches":30,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:ID:wrongful-termination","dataset":"ad-costs","level":"family","jurisdiction":"ID","stateName":"Idaho","practice":"wrongful-termination","family":"wrongful-termination","familyName":"Wrongful termination and retaliation","familyNameEs":"Despido injustificado y represalias","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"Idaho, Wrongful termination and retaliation: English head \"wrongful termination lawyer\": top-of-page bids $1.91 to $24.01 a click, competition medium. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":24.01,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"wrongful termination lawyer","bid_low_en":1.91,"bid_high_en":24.01,"competition_en":"MEDIUM","competition_index_en":40,"family_bid_low_median":1.91,"family_bid_high_median":10.28,"queries_with_bid":3,"head_searches":210,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:ID:whistleblower","dataset":"ad-costs","level":"family","jurisdiction":"ID","stateName":"Idaho","practice":"whistleblower","family":"whistleblower","familyName":"Whistleblower and qui tam","familyNameEs":"Denunciantes y acciones qui tam","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"Idaho, Whistleblower and qui tam: English head \"whistleblower lawyer\": top-of-page bids $1.32 to $6.02 a click, competition medium. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":6.02,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"whistleblower lawyer","bid_low_en":1.32,"bid_high_en":6.02,"competition_en":"MEDIUM","competition_index_en":45,"family_bid_low_median":1.32,"family_bid_high_median":6.02,"queries_with_bid":2,"head_searches":20,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:ID:immigration","dataset":"ad-costs","level":"family","jurisdiction":"ID","stateName":"Idaho","practice":"immigration","family":"immigration","topLevel":true,"familyName":"Immigration","familyNameEs":"Inmigración","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"Idaho, Immigration: English head \"immigration lawyer\": top-of-page bids $3.63 to $12.94 a click, competition low; Spanish head \"abogado de inmigracion\": $9.49 to $50.00, competition medium. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":12.94,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"immigration lawyer","bid_low_en":3.63,"bid_high_en":12.94,"competition_en":"LOW","competition_index_en":5,"head_es":"abogado de inmigracion","bid_low_es":9.49,"bid_high_es":50,"competition_es":"MEDIUM","competition_index_es":40,"family_bid_low_median":3.79,"family_bid_high_median":13.84,"queries_with_bid":6,"head_searches":880,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:ID:family-law","dataset":"ad-costs","level":"family","jurisdiction":"ID","stateName":"Idaho","practice":"family-law","family":"family-law","topLevel":true,"familyName":"Family law","familyNameEs":"Derecho de familia","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"Idaho, Family law: English head \"family law attorney\": top-of-page bids $3.53 to $33.20 a click, competition low; Spanish head \"abogado de familia\": $1.46 to $10.79, competition medium. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":33.2,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"family law attorney","bid_low_en":3.53,"bid_high_en":33.2,"competition_en":"LOW","competition_index_en":16,"head_es":"abogado de familia","bid_low_es":1.46,"bid_high_es":10.79,"competition_es":"MEDIUM","competition_index_es":48,"family_bid_low_median":2.6,"family_bid_high_median":25.78,"queries_with_bid":8,"head_searches":1000,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:ID:divorce","dataset":"ad-costs","level":"family","jurisdiction":"ID","stateName":"Idaho","practice":"divorce","family":"divorce","familyName":"Divorce","familyNameEs":"Divorcio","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"Idaho, Divorce: English head \"divorce lawyer\": top-of-page bids $1.86 to $22.76 a click, competition low. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":22.76,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"divorce lawyer","bid_low_en":1.86,"bid_high_en":22.76,"competition_en":"LOW","competition_index_en":3,"family_bid_low_median":1.95,"family_bid_high_median":22.76,"queries_with_bid":5,"head_searches":1300,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:ID:child-custody","dataset":"ad-costs","level":"family","jurisdiction":"ID","stateName":"Idaho","practice":"child-custody","family":"child-custody","familyName":"Child custody","familyNameEs":"Custodia de menores","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"Idaho, Child custody: English head \"child custody attorney near me\": top-of-page bids $1.96 to $18.46 a click, competition medium. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":18.46,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"child custody attorney near me","bid_low_en":1.96,"bid_high_en":18.46,"competition_en":"MEDIUM","competition_index_en":44,"family_bid_low_median":2.85,"family_bid_high_median":21.05,"queries_with_bid":5,"head_searches":260,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:ID:child-support","dataset":"ad-costs","level":"family","jurisdiction":"ID","stateName":"Idaho","practice":"child-support","family":"child-support","familyName":"Child support","familyNameEs":"Manutención de menores","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"Idaho, Child support: English head \"child support lawyer\": top-of-page bids $0.84 to $6.64 a click, competition low. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":6.64,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"child support lawyer","bid_low_en":0.84,"bid_high_en":6.64,"competition_en":"LOW","competition_index_en":12,"family_bid_low_median":1.16,"family_bid_high_median":6.64,"queries_with_bid":3,"head_searches":210,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:ID:adoption","dataset":"ad-costs","level":"family","jurisdiction":"ID","stateName":"Idaho","practice":"adoption","family":"adoption","familyName":"Adoption and paternity","familyNameEs":"Adopción y paternidad","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"Idaho, Adoption and paternity: English head \"adoption lawyer\": top-of-page bids $2.84 to $22.55 a click, competition low. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":22.55,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"adoption lawyer","bid_low_en":2.84,"bid_high_en":22.55,"competition_en":"LOW","competition_index_en":22,"family_bid_low_median":2.84,"family_bid_high_median":22.55,"queries_with_bid":2,"head_searches":110,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:ID:criminal-defense","dataset":"ad-costs","level":"family","jurisdiction":"ID","stateName":"Idaho","practice":"criminal-defense","family":"criminal-defense","topLevel":true,"familyName":"Criminal defense","familyNameEs":"Defensa penal","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"Idaho, Criminal defense: English head \"criminal defense lawyer\": top-of-page bids $33.99 to $86.49 a click, competition low; Spanish head \"abogado criminalista\": $3.34 to $12.23, competition low. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":86.49,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"criminal defense lawyer","bid_low_en":33.99,"bid_high_en":86.49,"competition_en":"LOW","competition_index_en":5,"head_es":"abogado criminalista","bid_low_es":3.34,"bid_high_es":12.23,"competition_es":"LOW","competition_index_es":22,"family_bid_low_median":3.34,"family_bid_high_median":75,"queries_with_bid":7,"head_searches":880,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:ID:dui-dwi","dataset":"ad-costs","level":"family","jurisdiction":"ID","stateName":"Idaho","practice":"dui-dwi","family":"dui-dwi","familyName":"DUI and DWI","familyNameEs":"Conducir en estado de ebriedad (DUI/DWI)","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"Idaho, DUI and DWI: English head \"dui lawyer\": top-of-page bids $6.11 to $62.86 a click, competition low; Spanish head \"abogado de dui\": $2.97 to $28.52, competition high. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":62.86,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"dui lawyer","bid_low_en":6.11,"bid_high_en":62.86,"competition_en":"LOW","competition_index_en":4,"head_es":"abogado de dui","bid_low_es":2.97,"bid_high_es":28.52,"competition_es":"HIGH","competition_index_es":67,"family_bid_low_median":4.54,"family_bid_high_median":53.72,"queries_with_bid":6,"head_searches":880,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:ID:estate-planning","dataset":"ad-costs","level":"family","jurisdiction":"ID","stateName":"Idaho","practice":"estate-planning","family":"estate-planning","topLevel":true,"familyName":"Estate planning","familyNameEs":"Planificación patrimonial","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"Idaho, Estate planning: English head \"estate planning attorney\": top-of-page bids $2.21 to $14.14 a click, competition low. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":14.14,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"estate planning attorney","bid_low_en":2.21,"bid_high_en":14.14,"competition_en":"LOW","competition_index_en":6,"family_bid_low_median":2.77,"family_bid_high_median":14.93,"queries_with_bid":6,"head_searches":1600,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:ID:probate","dataset":"ad-costs","level":"family","jurisdiction":"ID","stateName":"Idaho","practice":"probate","family":"probate","familyName":"Probate and estate administration","familyNameEs":"Sucesiones y administración de herencias","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"Idaho, Probate and estate administration: English head \"probate attorney\": top-of-page bids $5.34 to $16.31 a click, competition low. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":16.31,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"probate attorney","bid_low_en":5.34,"bid_high_en":16.31,"competition_en":"LOW","competition_index_en":14,"family_bid_low_median":3.25,"family_bid_high_median":21.33,"queries_with_bid":4,"head_searches":260,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:ID:guardianship","dataset":"ad-costs","level":"family","jurisdiction":"ID","stateName":"Idaho","practice":"guardianship","family":"guardianship","familyName":"Guardianship and conservatorship","familyNameEs":"Tutela y curatela","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"Idaho, Guardianship and conservatorship: English head \"guardianship attorney\": top-of-page bids $2.61 to $22.79 a click, competition medium. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":22.79,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"guardianship attorney","bid_low_en":2.61,"bid_high_en":22.79,"competition_en":"MEDIUM","competition_index_en":56,"family_bid_low_median":2.61,"family_bid_high_median":22.79,"queries_with_bid":1,"head_searches":70,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:ID:elder-law","dataset":"ad-costs","level":"family","jurisdiction":"ID","stateName":"Idaho","practice":"elder-law","family":"elder-law","familyName":"Elder law and long-term care planning","familyNameEs":"Derecho de personas mayores y planificación de cuidados","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"Idaho, Elder law and long-term care planning: English head \"elder law attorney\": top-of-page bids $1.16 to $3.32 a click, competition low. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":3.32,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"elder law attorney","bid_low_en":1.16,"bid_high_en":3.32,"competition_en":"LOW","competition_index_en":9,"family_bid_low_median":1.6,"family_bid_high_median":5.55,"queries_with_bid":3,"head_searches":110,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:ID:lemon-law","dataset":"ad-costs","level":"family","jurisdiction":"ID","stateName":"Idaho","practice":"lemon-law","family":"lemon-law","topLevel":true,"familyName":"Lemon law and auto fraud","familyNameEs":"Ley limón y fraude automotriz","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"Idaho, Lemon law and auto fraud: English head \"lemon law lawyer\": top-of-page bids $4.29 to $15.41 a click, competition low. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":15.41,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"lemon law lawyer","bid_low_en":4.29,"bid_high_en":15.41,"competition_en":"LOW","competition_index_en":33,"family_bid_low_median":4.53,"family_bid_high_median":16.64,"queries_with_bid":4,"head_searches":70,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:ID:consumer-protection","dataset":"ad-costs","level":"family","jurisdiction":"ID","stateName":"Idaho","practice":"consumer-protection","family":"consumer-protection","topLevel":true,"familyName":"Consumer protection","familyNameEs":"Protección al consumidor","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"Idaho, Consumer protection: English head \"consumer protection lawyer\": top-of-page bids $1.89 to $5.95 a click, competition medium. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":5.95,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"consumer protection lawyer","bid_low_en":1.89,"bid_high_en":5.95,"competition_en":"MEDIUM","competition_index_en":40,"family_bid_low_median":1.85,"family_bid_high_median":7.38,"queries_with_bid":2,"head_searches":40,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:ID:debt-collection-defense","dataset":"ad-costs","level":"family","jurisdiction":"ID","stateName":"Idaho","practice":"debt-collection-defense","family":"debt-collection-defense","familyName":"Debt collection abuse (FDCPA)","familyNameEs":"Abusos en el cobro de deudas (FDCPA)","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"Idaho, Debt collection abuse (FDCPA): English head \"debt collection lawyer\": top-of-page bids $2.60 to $15.27 a click, competition medium. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":15.27,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"debt collection lawyer","bid_low_en":2.6,"bid_high_en":15.27,"competition_en":"MEDIUM","competition_index_en":59,"family_bid_low_median":1.31,"family_bid_high_median":13.68,"queries_with_bid":2,"head_searches":50,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:ID:business-law","dataset":"ad-costs","level":"family","jurisdiction":"ID","stateName":"Idaho","practice":"business-law","family":"business-law","topLevel":true,"familyName":"Business and commercial law","familyNameEs":"Derecho empresarial y comercial","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"Idaho, Business and commercial law: English head \"business lawyer\": top-of-page bids $3.10 to $15.36 a click, competition low. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":15.36,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"business lawyer","bid_low_en":3.1,"bid_high_en":15.36,"competition_en":"LOW","competition_index_en":1,"family_bid_low_median":3.76,"family_bid_high_median":19.34,"queries_with_bid":5,"head_searches":720,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:ID:business-formation","dataset":"ad-costs","level":"family","jurisdiction":"ID","stateName":"Idaho","practice":"business-formation","family":"business-formation","familyName":"Business formation and governance","familyNameEs":"Constitución y gobierno de empresas","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"Idaho, Business formation and governance: English head \"small business lawyer\": top-of-page bids $7.37 to $27.91 a click, competition medium. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":27.91,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"small business lawyer","bid_low_en":7.37,"bid_high_en":27.91,"competition_en":"MEDIUM","competition_index_en":43,"family_bid_low_median":7.37,"family_bid_high_median":27.91,"queries_with_bid":1,"head_searches":20,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:ID:franchise","dataset":"ad-costs","level":"family","jurisdiction":"ID","stateName":"Idaho","practice":"franchise","family":"franchise","familyName":"Franchise","familyNameEs":"Franquicias","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"Idaho, Franchise: English head \"franchise lawyer\": top-of-page bids $5.32 to $12.33 a click, competition medium. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":12.33,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"franchise lawyer","bid_low_en":5.32,"bid_high_en":12.33,"competition_en":"MEDIUM","competition_index_en":44,"family_bid_low_median":5.32,"family_bid_high_median":12.33,"queries_with_bid":2,"head_searches":10,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:ID:insurance-claims","dataset":"ad-costs","level":"family","jurisdiction":"ID","stateName":"Idaho","practice":"insurance-claims","family":"insurance-claims","topLevel":true,"familyName":"Insurance claim disputes and bad faith","familyNameEs":"Disputas con aseguradoras y mala fe","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"Idaho, Insurance claim disputes and bad faith: English head \"insurance claim lawyer\": top-of-page bids $37.39 to $100 a click, competition medium. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":100,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"insurance claim lawyer","bid_low_en":37.39,"bid_high_en":100,"competition_en":"MEDIUM","competition_index_en":63,"family_bid_low_median":24.81,"family_bid_high_median":90,"queries_with_bid":3,"head_searches":20,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:ID:civil-rights","dataset":"ad-costs","level":"family","jurisdiction":"ID","stateName":"Idaho","practice":"civil-rights","family":"civil-rights","topLevel":true,"familyName":"Civil rights","familyNameEs":"Derechos civiles","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"Idaho, Civil rights: English head \"civil rights attorney\": top-of-page bids $2.35 to $6.31 a click, competition medium. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":6.31,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"civil rights attorney","bid_low_en":2.35,"bid_high_en":6.31,"competition_en":"MEDIUM","competition_index_en":50,"family_bid_low_median":1.44,"family_bid_high_median":5.73,"queries_with_bid":4,"head_searches":70,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:ID:disability-access","dataset":"ad-costs","level":"family","jurisdiction":"ID","stateName":"Idaho","practice":"disability-access","family":"disability-access","familyName":"Disability access (ADA)","familyNameEs":"Accesibilidad para personas con discapacidad (ADA)","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"Idaho, Disability access (ADA): English head \"ada lawyer\": top-of-page bids $2.00 to $9.26 a click, competition low. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":9.26,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"ada lawyer","bid_low_en":2,"bid_high_en":9.26,"competition_en":"LOW","competition_index_en":4,"family_bid_low_median":2,"family_bid_high_median":9.26,"queries_with_bid":1,"head_searches":40,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:ID:landlord-tenant","dataset":"ad-costs","level":"family","jurisdiction":"ID","stateName":"Idaho","practice":"landlord-tenant","family":"landlord-tenant","topLevel":true,"familyName":"Landlord and tenant","familyNameEs":"Arrendadores e inquilinos","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"Idaho, Landlord and tenant: English head \"eviction lawyer\": top-of-page bids $1.45 to $4.61 a click, competition medium. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":4.61,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"eviction lawyer","bid_low_en":1.45,"bid_high_en":4.61,"competition_en":"MEDIUM","competition_index_en":40,"family_bid_low_median":1.53,"family_bid_high_median":5.98,"queries_with_bid":3,"head_searches":170,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:ID:real-estate","dataset":"ad-costs","level":"family","jurisdiction":"ID","stateName":"Idaho","practice":"real-estate","family":"real-estate","topLevel":true,"familyName":"Real estate","familyNameEs":"Bienes raíces","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"Idaho, Real estate: English head \"real estate lawyer\": top-of-page bids $2.70 to $13.84 a click, competition low. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":13.84,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"real estate lawyer","bid_low_en":2.7,"bid_high_en":13.84,"competition_en":"LOW","competition_index_en":2,"family_bid_low_median":2.14,"family_bid_high_median":8.33,"queries_with_bid":5,"head_searches":720,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:ID:foreclosure-defense","dataset":"ad-costs","level":"family","jurisdiction":"ID","stateName":"Idaho","practice":"foreclosure-defense","family":"foreclosure-defense","familyName":"Foreclosure defense","familyNameEs":"Defensa contra ejecuciones hipotecarias","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"Idaho, Foreclosure defense: English head \"foreclosure attorney\": top-of-page bids $2.22 to $7.01 a click, competition medium. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":7.01,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"foreclosure attorney","bid_low_en":2.22,"bid_high_en":7.01,"competition_en":"MEDIUM","competition_index_en":62,"family_bid_low_median":2.22,"family_bid_high_median":7.01,"queries_with_bid":1,"head_searches":20,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:ID:trademark","dataset":"ad-costs","level":"family","jurisdiction":"ID","stateName":"Idaho","practice":"trademark","family":"trademark","familyName":"Trademarks","familyNameEs":"Marcas","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"Idaho, Trademarks: English head \"trademark attorney\": top-of-page bids $7.10 to $32.48 a click, competition medium. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":32.48,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"trademark attorney","bid_low_en":7.1,"bid_high_en":32.48,"competition_en":"MEDIUM","competition_index_en":63,"family_bid_low_median":9.56,"family_bid_high_median":30.48,"queries_with_bid":3,"head_searches":170,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:ID:patent","dataset":"ad-costs","level":"family","jurisdiction":"ID","stateName":"Idaho","practice":"patent","family":"patent","familyName":"Patents","familyNameEs":"Patentes","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"Idaho, Patents: English head \"patent attorney\": top-of-page bids $8.39 to $23.65 a click, competition low. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":23.65,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"patent attorney","bid_low_en":8.39,"bid_high_en":23.65,"competition_en":"LOW","competition_index_en":2,"family_bid_low_median":7.33,"family_bid_high_median":23.2,"queries_with_bid":4,"head_searches":170,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:ID:copyright","dataset":"ad-costs","level":"family","jurisdiction":"ID","stateName":"Idaho","practice":"copyright","family":"copyright","familyName":"Copyright","familyNameEs":"Derechos de autor","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"Idaho, Copyright: English head \"copyright lawyer\": top-of-page bids $3.83 to $9.65 a click, competition low. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":9.65,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"copyright lawyer","bid_low_en":3.83,"bid_high_en":9.65,"competition_en":"LOW","competition_index_en":12,"family_bid_low_median":3.83,"family_bid_high_median":9.65,"queries_with_bid":1,"head_searches":40,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:ID:tax","dataset":"ad-costs","level":"family","jurisdiction":"ID","stateName":"Idaho","practice":"tax","family":"tax","topLevel":true,"familyName":"Tax disputes and IRS problems","familyNameEs":"Disputas fiscales y problemas con el IRS","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"Idaho, Tax disputes and IRS problems: English head \"tax lawyer\": top-of-page bids $7.56 to $37.63 a click, competition low. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":37.63,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"tax lawyer","bid_low_en":7.56,"bid_high_en":37.63,"competition_en":"LOW","competition_index_en":1,"family_bid_low_median":7.56,"family_bid_high_median":37.63,"queries_with_bid":6,"head_searches":720,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:ID:education-law","dataset":"ad-costs","level":"family","jurisdiction":"ID","stateName":"Idaho","practice":"education-law","family":"education-law","topLevel":true,"familyName":"Education law","familyNameEs":"Derecho educativo","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"Idaho, Education law: English head \"education lawyer\": top-of-page bids $2.17 to $8.61 a click, competition low. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":8.61,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"education lawyer","bid_low_en":2.17,"bid_high_en":8.61,"competition_en":"LOW","competition_index_en":21,"family_bid_low_median":2.17,"family_bid_high_median":8.61,"queries_with_bid":2,"head_searches":10,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:IL:personal-injury","dataset":"ad-costs","level":"family","jurisdiction":"IL","stateName":"Illinois","practice":"personal-injury","family":"personal-injury","topLevel":true,"familyName":"Personal injury","familyNameEs":"Lesiones personales","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"Illinois, Personal injury: English head \"personal injury attorney near me\": top-of-page bids $57.37 to $264 a click, competition low; Spanish head \"abogado de lesiones personales\": $31.20 to $69.81, competition medium. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":263.92,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"personal injury attorney near me","bid_low_en":57.37,"bid_high_en":263.92,"competition_en":"LOW","competition_index_en":20,"head_es":"abogado de lesiones personales","bid_low_es":31.2,"bid_high_es":69.81,"competition_es":"MEDIUM","competition_index_es":53,"family_bid_low_median":58.44,"family_bid_high_median":239.55,"queries_with_bid":7,"head_searches":12100,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:IL:auto-accidents","dataset":"ad-costs","level":"family","jurisdiction":"IL","stateName":"Illinois","practice":"auto-accidents","family":"auto-accidents","familyName":"Car accidents","familyNameEs":"Accidentes de auto","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"Illinois, Car accidents: English head \"car accident lawyer near me\": top-of-page bids $79.77 to $300 a click, competition low; Spanish head \"abogados de accidentes de auto\": $42.87 to $117, competition high. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":300,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"car accident lawyer near me","bid_low_en":79.77,"bid_high_en":300,"competition_en":"LOW","competition_index_en":14,"head_es":"abogados de accidentes de auto","bid_low_es":42.87,"bid_high_es":117.29,"competition_es":"HIGH","competition_index_es":86,"family_bid_low_median":69.1,"family_bid_high_median":300,"queries_with_bid":7,"head_searches":5400,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:IL:truck-accidents","dataset":"ad-costs","level":"family","jurisdiction":"IL","stateName":"Illinois","practice":"truck-accidents","family":"truck-accidents","familyName":"Truck accidents","familyNameEs":"Accidentes de camiones","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"Illinois, Truck accidents: English head \"truck accident lawyer near me\": top-of-page bids $145 to $588 a click, competition low. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":588.13,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"truck accident lawyer near me","bid_low_en":145,"bid_high_en":588.13,"competition_en":"LOW","competition_index_en":10,"family_bid_low_median":145,"family_bid_high_median":524.66,"queries_with_bid":4,"head_searches":3600,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:IL:rideshare-accidents","dataset":"ad-costs","level":"family","jurisdiction":"IL","stateName":"Illinois","practice":"rideshare-accidents","family":"rideshare-accidents","familyName":"Rideshare accidents","familyNameEs":"Accidentes de vehículos de transporte por aplicación","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"Illinois, Rideshare accidents: English head \"uber accident lawyer\": top-of-page bids $49.70 to $229 a click, competition low. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":229.03,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"uber accident lawyer","bid_low_en":49.7,"bid_high_en":229.03,"competition_en":"LOW","competition_index_en":12,"family_bid_low_median":49.7,"family_bid_high_median":229.03,"queries_with_bid":2,"head_searches":140,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:IL:premises-liability","dataset":"ad-costs","level":"family","jurisdiction":"IL","stateName":"Illinois","practice":"premises-liability","family":"premises-liability","familyName":"Premises liability (slip and fall)","familyNameEs":"Responsabilidad de propietarios (resbalones y caídas)","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"Illinois, Premises liability (slip and fall): English head \"slip and fall lawyer near me\": top-of-page bids $71.30 to $325 a click, competition low. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":325.12,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"slip and fall lawyer near me","bid_low_en":71.3,"bid_high_en":325.12,"competition_en":"LOW","competition_index_en":14,"family_bid_low_median":43.54,"family_bid_high_median":288.09,"queries_with_bid":5,"head_searches":1900,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:IL:dog-bites","dataset":"ad-costs","level":"family","jurisdiction":"IL","stateName":"Illinois","practice":"dog-bites","family":"dog-bites","familyName":"Dog bites","familyNameEs":"Mordeduras de perro","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"Illinois, Dog bites: English head \"dog bite lawyer\": top-of-page bids $70.44 to $285 a click, competition low. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":285.17,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"dog bite lawyer","bid_low_en":70.44,"bid_high_en":285.17,"competition_en":"LOW","competition_index_en":14,"family_bid_low_median":50,"family_bid_high_median":181.31,"queries_with_bid":3,"head_searches":480,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:IL:wrongful-death","dataset":"ad-costs","level":"family","jurisdiction":"IL","stateName":"Illinois","practice":"wrongful-death","family":"wrongful-death","familyName":"Wrongful death","familyNameEs":"Muerte por negligencia","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"Illinois, Wrongful death: English head \"wrongful death lawyer near me\": top-of-page bids $62.50 to $162 a click, competition low. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":162,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"wrongful death lawyer near me","bid_low_en":62.5,"bid_high_en":162,"competition_en":"LOW","competition_index_en":14,"family_bid_low_median":50.51,"family_bid_high_median":162,"queries_with_bid":4,"head_searches":1300,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:IL:maritime-injury","dataset":"ad-costs","level":"family","jurisdiction":"IL","stateName":"Illinois","practice":"maritime-injury","family":"maritime-injury","familyName":"Maritime and boating injuries","familyNameEs":"Lesiones marítimas y en embarcaciones","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"Illinois, Maritime and boating injuries: English head \"maritime lawyer\": top-of-page bids $5.12 to $40.04 a click, competition low. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":40.04,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"maritime lawyer","bid_low_en":5.12,"bid_high_en":40.04,"competition_en":"LOW","competition_index_en":3,"family_bid_low_median":5.12,"family_bid_high_median":40.04,"queries_with_bid":1,"head_searches":590,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:IL:assault-defamation","dataset":"ad-costs","level":"family","jurisdiction":"IL","stateName":"Illinois","practice":"assault-defamation","family":"assault-defamation","familyName":"Assault, libel and slander","familyNameEs":"Agresión, libelo y difamación","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"Illinois, Assault, libel and slander: English head \"defamation lawyer\": top-of-page bids $1.74 to $5.17 a click, competition low. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":5.17,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"defamation lawyer","bid_low_en":1.74,"bid_high_en":5.17,"competition_en":"LOW","competition_index_en":28,"family_bid_low_median":1.66,"family_bid_high_median":5.17,"queries_with_bid":5,"head_searches":590,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:IL:medical-malpractice","dataset":"ad-costs","level":"family","jurisdiction":"IL","stateName":"Illinois","practice":"medical-malpractice","family":"medical-malpractice","topLevel":true,"familyName":"Medical malpractice","familyNameEs":"Negligencia médica","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"Illinois, Medical malpractice: English head \"medical malpractice lawyer\": top-of-page bids $10.41 to $62.00 a click, competition low; Spanish head \"abogado de negligencia medica\": $3.75 to $42.26, competition high. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":62,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"medical malpractice lawyer","bid_low_en":10.41,"bid_high_en":62,"competition_en":"LOW","competition_index_en":9,"head_es":"abogado de negligencia medica","bid_low_es":3.75,"bid_high_es":42.26,"competition_es":"HIGH","competition_index_es":70,"family_bid_low_median":10.41,"family_bid_high_median":62,"queries_with_bid":7,"head_searches":6600,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:IL:nursing-home-abuse","dataset":"ad-costs","level":"family","jurisdiction":"IL","stateName":"Illinois","practice":"nursing-home-abuse","family":"nursing-home-abuse","familyName":"Nursing home abuse and neglect","familyNameEs":"Abuso y negligencia en hogares de ancianos","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"Illinois, Nursing home abuse and neglect: English head \"nursing home abuse lawyer\": top-of-page bids $32.53 to $207 a click, competition low. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":207.39,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"nursing home abuse lawyer","bid_low_en":32.53,"bid_high_en":207.39,"competition_en":"LOW","competition_index_en":20,"family_bid_low_median":62.13,"family_bid_high_median":266.08,"queries_with_bid":3,"head_searches":170,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:IL:birth-injury","dataset":"ad-costs","level":"family","jurisdiction":"IL","stateName":"Illinois","practice":"birth-injury","family":"birth-injury","familyName":"Birth injuries","familyNameEs":"Lesiones de parto","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"Illinois, Birth injuries: English head \"birth trauma lawyer\": top-of-page bids $85.00 to $232 a click, competition low. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":232,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"birth trauma lawyer","bid_low_en":85,"bid_high_en":232,"competition_en":"LOW","competition_index_en":18,"family_bid_low_median":74.31,"family_bid_high_median":232,"queries_with_bid":2,"head_searches":110,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:IL:mass-tort","dataset":"ad-costs","level":"family","jurisdiction":"IL","stateName":"Illinois","practice":"mass-tort","family":"mass-tort","topLevel":true,"familyName":"Mass torts","familyNameEs":"Daños masivos","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"Illinois, Mass torts: English head \"class action lawyer\": top-of-page bids $7.23 to $26.31 a click, competition low. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":26.31,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"class action lawyer","bid_low_en":7.23,"bid_high_en":26.31,"competition_en":"LOW","competition_index_en":26,"family_bid_low_median":7.23,"family_bid_high_median":26.31,"queries_with_bid":2,"head_searches":590,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:IL:product-liability","dataset":"ad-costs","level":"family","jurisdiction":"IL","stateName":"Illinois","practice":"product-liability","family":"product-liability","familyName":"Product liability","familyNameEs":"Responsabilidad por productos","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"Illinois, Product liability: English head \"product liability attorney\": top-of-page bids $26.31 to $61.66 a click, competition low. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":61.66,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"product liability attorney","bid_low_en":26.31,"bid_high_en":61.66,"competition_en":"LOW","competition_index_en":27,"family_bid_low_median":22.11,"family_bid_high_median":68.72,"queries_with_bid":2,"head_searches":170,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:IL:drug-device-injury","dataset":"ad-costs","level":"family","jurisdiction":"IL","stateName":"Illinois","practice":"drug-device-injury","family":"drug-device-injury","familyName":"Drug and medical device injuries","familyNameEs":"Lesiones por medicamentos y dispositivos médicos","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"Illinois, Drug and medical device injuries: English head \"hernia mesh lawyer\": top-of-page bids $44.02 to $62.83 a click, competition high. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":62.83,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"hernia mesh lawyer","bid_low_en":44.02,"bid_high_en":62.83,"competition_en":"HIGH","competition_index_en":77,"family_bid_low_median":44.02,"family_bid_high_median":62.83,"queries_with_bid":1,"head_searches":20,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:IL:mesothelioma","dataset":"ad-costs","level":"family","jurisdiction":"IL","stateName":"Illinois","practice":"toxic-exposure","family":"mesothelioma","parent":"toxic-exposure","familyName":"Mesothelioma","familyNameEs":"Mesotelioma","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"Illinois, Mesothelioma: English head \"mesothelioma lawyer near me\": top-of-page bids $103 to $337 a click, competition low. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":337.38,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"mesothelioma lawyer near me","bid_low_en":103.03,"bid_high_en":337.38,"competition_en":"LOW","competition_index_en":23,"family_bid_low_median":103.03,"family_bid_high_median":337.38,"queries_with_bid":3,"head_searches":320,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:IL:workers-compensation","dataset":"ad-costs","level":"family","jurisdiction":"IL","stateName":"Illinois","practice":"workers-compensation","family":"workers-compensation","topLevel":true,"familyName":"Workers' compensation","familyNameEs":"Compensación laboral","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"Illinois, Workers' compensation: English head \"workers comp attorney\": top-of-page bids $18.87 to $91.12 a click, competition low; Spanish head \"abogado de accidentes de trabajo\": $21.55 to $106, competition high. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":91.12,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"workers comp attorney","bid_low_en":18.87,"bid_high_en":91.12,"competition_en":"LOW","competition_index_en":24,"head_es":"abogado de accidentes de trabajo","bid_low_es":21.55,"bid_high_es":105.5,"competition_es":"HIGH","competition_index_es":89,"family_bid_low_median":18.87,"family_bid_high_median":91.12,"queries_with_bid":10,"head_searches":5400,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:IL:employment-law","dataset":"ad-costs","level":"family","jurisdiction":"IL","stateName":"Illinois","practice":"employment-law","family":"employment-law","topLevel":true,"familyName":"Employment law","familyNameEs":"Derecho laboral","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"Illinois, Employment law: English head \"employment lawyer\": top-of-page bids $2.67 to $10.50 a click, competition low; Spanish head \"abogado laboral\": $5.26 to $16.59, competition high. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":10.5,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"employment lawyer","bid_low_en":2.67,"bid_high_en":10.5,"competition_en":"LOW","competition_index_en":4,"head_es":"abogado laboral","bid_low_es":5.26,"bid_high_es":16.59,"competition_es":"HIGH","competition_index_es":68,"family_bid_low_median":3.22,"family_bid_high_median":10.5,"queries_with_bid":11,"head_searches":5400,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:IL:employment-discrimination","dataset":"ad-costs","level":"family","jurisdiction":"IL","stateName":"Illinois","practice":"employment-discrimination","family":"employment-discrimination","familyName":"Workplace discrimination and harassment","familyNameEs":"Discriminación y acoso laboral","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"Illinois, Workplace discrimination and harassment: English head \"employment discrimination lawyer\": top-of-page bids $2.39 to $11.62 a click, competition low. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":11.62,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"employment discrimination lawyer","bid_low_en":2.39,"bid_high_en":11.62,"competition_en":"LOW","competition_index_en":27,"family_bid_low_median":2.38,"family_bid_high_median":9.97,"queries_with_bid":5,"head_searches":480,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:IL:wrongful-termination","dataset":"ad-costs","level":"family","jurisdiction":"IL","stateName":"Illinois","practice":"wrongful-termination","family":"wrongful-termination","familyName":"Wrongful termination and retaliation","familyNameEs":"Despido injustificado y represalias","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"Illinois, Wrongful termination and retaliation: English head \"wrongful termination lawyer\": top-of-page bids $2.94 to $11.90 a click, competition medium; Spanish head \"abogado de despido injustificado\": $11.54 to $32.09, competition medium. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":11.9,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"wrongful termination lawyer","bid_low_en":2.94,"bid_high_en":11.9,"competition_en":"MEDIUM","competition_index_en":49,"head_es":"abogado de despido injustificado","bid_low_es":11.54,"bid_high_es":32.09,"competition_es":"MEDIUM","competition_index_es":40,"family_bid_low_median":3.06,"family_bid_high_median":11.2,"queries_with_bid":6,"head_searches":2400,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:IL:whistleblower","dataset":"ad-costs","level":"family","jurisdiction":"IL","stateName":"Illinois","practice":"whistleblower","family":"whistleblower","familyName":"Whistleblower and qui tam","familyNameEs":"Denunciantes y acciones qui tam","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"Illinois, Whistleblower and qui tam: English head \"whistleblower lawyer\": top-of-page bids $3.09 to $12.95 a click, competition low. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":12.95,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"whistleblower lawyer","bid_low_en":3.09,"bid_high_en":12.95,"competition_en":"LOW","competition_index_en":8,"family_bid_low_median":3.09,"family_bid_high_median":12.95,"queries_with_bid":3,"head_searches":170,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:IL:labor-relations","dataset":"ad-costs","level":"family","jurisdiction":"IL","stateName":"Illinois","practice":"labor-relations","family":"labor-relations","familyName":"Labor and union relations","familyNameEs":"Relaciones laborales y sindicales","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"Illinois, Labor and union relations: English head \"labor union lawyer\": top-of-page bids $3.81 to $10.87 a click, competition low. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":10.87,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"labor union lawyer","bid_low_en":3.81,"bid_high_en":10.87,"competition_en":"LOW","competition_index_en":30,"family_bid_low_median":2.81,"family_bid_high_median":12.55,"queries_with_bid":2,"head_searches":30,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:IL:employee-benefits","dataset":"ad-costs","level":"family","jurisdiction":"IL","stateName":"Illinois","practice":"employee-benefits","family":"employee-benefits","familyName":"Employee benefits and ERISA","familyNameEs":"Beneficios de empleados y ERISA","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"Illinois, Employee benefits and ERISA: English head \"erisa lawyer\": top-of-page bids $1.89 to $8.71 a click, competition low. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":8.71,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"erisa lawyer","bid_low_en":1.89,"bid_high_en":8.71,"competition_en":"LOW","competition_index_en":7,"family_bid_low_median":3.3,"family_bid_high_median":10.78,"queries_with_bid":3,"head_searches":170,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:IL:immigration","dataset":"ad-costs","level":"family","jurisdiction":"IL","stateName":"Illinois","practice":"immigration","family":"immigration","topLevel":true,"familyName":"Immigration","familyNameEs":"Inmigración","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"Illinois, Immigration: English head \"immigration lawyer\": top-of-page bids $4.76 to $27.76 a click, competition low; Spanish head \"abogado de inmigracion\": $11.23 to $55.00, competition high. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":27.76,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"immigration lawyer","bid_low_en":4.76,"bid_high_en":27.76,"competition_en":"LOW","competition_index_en":10,"head_es":"abogado de inmigracion","bid_low_es":11.23,"bid_high_es":55,"competition_es":"HIGH","competition_index_es":80,"family_bid_low_median":6.08,"family_bid_high_median":30.07,"queries_with_bid":8,"head_searches":6600,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:IL:removal-defense","dataset":"ad-costs","level":"family","jurisdiction":"IL","stateName":"Illinois","practice":"removal-defense","family":"removal-defense","familyName":"Deportation and removal defense","familyNameEs":"Defensa contra la deportación","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"Illinois, Deportation and removal defense: English head \"deportation lawyer\": top-of-page bids $14.80 to $35.00 a click, competition low. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":35,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"deportation lawyer","bid_low_en":14.8,"bid_high_en":35,"competition_en":"LOW","competition_index_en":21,"family_bid_low_median":17.02,"family_bid_high_median":35,"queries_with_bid":4,"head_searches":50,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:IL:asylum","dataset":"ad-costs","level":"family","jurisdiction":"IL","stateName":"Illinois","practice":"asylum","family":"asylum","familyName":"Asylum","familyNameEs":"Asilo","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"Illinois, Asylum: Spanish head \"abogado de asilo\": $14.43 to $60.00, competition high. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":60,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_es":"abogado de asilo","bid_low_es":14.43,"bid_high_es":60,"competition_es":"HIGH","competition_index_es":100,"family_bid_low_median":14.46,"family_bid_high_median":47.5,"queries_with_bid":2,"head_searches":70,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:IL:family-immigration","dataset":"ad-costs","level":"family","jurisdiction":"IL","stateName":"Illinois","practice":"family-immigration","family":"family-immigration","familyName":"Family-based immigration","familyNameEs":"Inmigración por vínculo familiar","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"Illinois, Family-based immigration: English head \"green card lawyer\": top-of-page bids $8.00 to $22.27 a click, competition medium. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":22.27,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"green card lawyer","bid_low_en":8,"bid_high_en":22.27,"competition_en":"MEDIUM","competition_index_en":34,"family_bid_low_median":10.86,"family_bid_high_median":36.45,"queries_with_bid":3,"head_searches":70,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:IL:employment-immigration","dataset":"ad-costs","level":"family","jurisdiction":"IL","stateName":"Illinois","practice":"employment-immigration","family":"employment-immigration","familyName":"Work visas and employment-based immigration","familyNameEs":"Visas de trabajo e inmigración por empleo","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"Illinois, Work visas and employment-based immigration: English head \"h1b lawyer\": top-of-page bids $4.56 to $69.26 a click, competition medium. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":69.26,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"h1b lawyer","bid_low_en":4.56,"bid_high_en":69.26,"competition_en":"MEDIUM","competition_index_en":64,"family_bid_low_median":5.42,"family_bid_high_median":70.4,"queries_with_bid":2,"head_searches":140,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:IL:family-law","dataset":"ad-costs","level":"family","jurisdiction":"IL","stateName":"Illinois","practice":"family-law","family":"family-law","topLevel":true,"familyName":"Family law","familyNameEs":"Derecho de familia","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"Illinois, Family law: English head \"family law attorney\": top-of-page bids $4.45 to $51.13 a click, competition low; Spanish head \"abogado de familia\": $1.47 to $8.06, competition high. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":51.13,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"family law attorney","bid_low_en":4.45,"bid_high_en":51.13,"competition_en":"LOW","competition_index_en":11,"head_es":"abogado de familia","bid_low_es":1.47,"bid_high_es":8.06,"competition_es":"HIGH","competition_index_es":72,"family_bid_low_median":3.38,"family_bid_high_median":35.77,"queries_with_bid":9,"head_searches":8100,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:IL:divorce","dataset":"ad-costs","level":"family","jurisdiction":"IL","stateName":"Illinois","practice":"divorce","family":"divorce","familyName":"Divorce","familyNameEs":"Divorcio","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"Illinois, Divorce: English head \"divorce lawyer\": top-of-page bids $6.50 to $44.84 a click, competition low; Spanish head \"abogado de divorcio\": $1.62 to $11.22, competition high. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":44.84,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"divorce lawyer","bid_low_en":6.5,"bid_high_en":44.84,"competition_en":"LOW","competition_index_en":8,"head_es":"abogado de divorcio","bid_low_es":1.62,"bid_high_es":11.22,"competition_es":"HIGH","competition_index_es":77,"family_bid_low_median":5.11,"family_bid_high_median":39.52,"queries_with_bid":8,"head_searches":8100,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:IL:child-custody","dataset":"ad-costs","level":"family","jurisdiction":"IL","stateName":"Illinois","practice":"child-custody","family":"child-custody","familyName":"Child custody","familyNameEs":"Custodia de menores","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"Illinois, Child custody: English head \"child custody lawyer\": top-of-page bids $3.57 to $35.35 a click, competition medium. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":35.35,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"child custody lawyer","bid_low_en":3.57,"bid_high_en":35.35,"competition_en":"MEDIUM","competition_index_en":47,"family_bid_low_median":3.9,"family_bid_high_median":31.3,"queries_with_bid":6,"head_searches":1000,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:IL:child-support","dataset":"ad-costs","level":"family","jurisdiction":"IL","stateName":"Illinois","practice":"child-support","family":"child-support","familyName":"Child support","familyNameEs":"Manutención de menores","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"Illinois, Child support: English head \"child support lawyer\": top-of-page bids $3.31 to $35.68 a click, competition medium; Spanish head \"abogado de manutencion\": $1.77 to $5.45, competition high. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":35.68,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"child support lawyer","bid_low_en":3.31,"bid_high_en":35.68,"competition_en":"MEDIUM","competition_index_en":36,"head_es":"abogado de manutencion","bid_low_es":1.77,"bid_high_es":5.45,"competition_es":"HIGH","competition_index_es":89,"family_bid_low_median":2.5,"family_bid_high_median":28.2,"queries_with_bid":5,"head_searches":1600,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:IL:adoption","dataset":"ad-costs","level":"family","jurisdiction":"IL","stateName":"Illinois","practice":"adoption","family":"adoption","familyName":"Adoption and paternity","familyNameEs":"Adopción y paternidad","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"Illinois, Adoption and paternity: English head \"adoption lawyer\": top-of-page bids $3.15 to $26.11 a click, competition low. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":26.11,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"adoption lawyer","bid_low_en":3.15,"bid_high_en":26.11,"competition_en":"LOW","competition_index_en":28,"family_bid_low_median":3.15,"family_bid_high_median":26.11,"queries_with_bid":2,"head_searches":720,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:IL:juvenile","dataset":"ad-costs","level":"family","jurisdiction":"IL","stateName":"Illinois","practice":"juvenile","family":"juvenile","familyName":"Juvenile cases","familyNameEs":"Casos de menores","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"Illinois, Juvenile cases: English head \"juvenile defense lawyer\": top-of-page bids $6.10 to $33.67 a click, competition low. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":33.67,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"juvenile defense lawyer","bid_low_en":6.1,"bid_high_en":33.67,"competition_en":"LOW","competition_index_en":12,"family_bid_low_median":5.82,"family_bid_high_median":34.34,"queries_with_bid":2,"head_searches":70,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:IL:domestic-violence","dataset":"ad-costs","level":"family","jurisdiction":"IL","stateName":"Illinois","practice":"domestic-violence","family":"domestic-violence","familyName":"Domestic violence and protective orders","familyNameEs":"Violencia doméstica y órdenes de protección","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"Illinois, Domestic violence and protective orders: English head \"domestic violence lawyer\": top-of-page bids $7.33 to $50.00 a click, competition low; Spanish head \"abogado de violencia domestica\": $2.25 to $17.25, competition high. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":50,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"domestic violence lawyer","bid_low_en":7.33,"bid_high_en":50,"competition_en":"LOW","competition_index_en":25,"head_es":"abogado de violencia domestica","bid_low_es":2.25,"bid_high_es":17.25,"competition_es":"HIGH","competition_index_es":71,"family_bid_low_median":3.95,"family_bid_high_median":46.12,"queries_with_bid":6,"head_searches":320,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:IL:criminal-defense","dataset":"ad-costs","level":"family","jurisdiction":"IL","stateName":"Illinois","practice":"criminal-defense","family":"criminal-defense","topLevel":true,"familyName":"Criminal defense","familyNameEs":"Defensa penal","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"Illinois, Criminal defense: English head \"criminal defense lawyer\": top-of-page bids $6.67 to $80.84 a click, competition low; Spanish head \"abogado criminalista\": $3.45 to $27.75, competition medium. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":80.84,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"criminal defense lawyer","bid_low_en":6.67,"bid_high_en":80.84,"competition_en":"LOW","competition_index_en":4,"head_es":"abogado criminalista","bid_low_es":3.45,"bid_high_es":27.75,"competition_es":"MEDIUM","competition_index_es":39,"family_bid_low_median":6.8,"family_bid_high_median":61.97,"queries_with_bid":8,"head_searches":5400,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:IL:dui-dwi","dataset":"ad-costs","level":"family","jurisdiction":"IL","stateName":"Illinois","practice":"dui-dwi","family":"dui-dwi","familyName":"DUI and DWI","familyNameEs":"Conducir en estado de ebriedad (DUI/DWI)","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"Illinois, DUI and DWI: English head \"dui lawyer\": top-of-page bids $17.61 to $93.52 a click, competition low; Spanish head \"abogado de dui\": $4.52 to $60.18, competition high. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":93.52,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"dui lawyer","bid_low_en":17.61,"bid_high_en":93.52,"competition_en":"LOW","competition_index_en":6,"head_es":"abogado de dui","bid_low_es":4.52,"bid_high_es":60.18,"competition_es":"HIGH","competition_index_es":92,"family_bid_low_median":13.07,"family_bid_high_median":93.52,"queries_with_bid":7,"head_searches":5400,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:IL:white-collar","dataset":"ad-costs","level":"family","jurisdiction":"IL","stateName":"Illinois","practice":"white-collar","family":"white-collar","familyName":"White-collar and fraud charges","familyNameEs":"Delitos de cuello blanco y fraude","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"Illinois, White-collar and fraud charges: English head \"federal criminal defense lawyer\": top-of-page bids $10.95 to $105 a click, competition low. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":105,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"federal criminal defense lawyer","bid_low_en":10.95,"bid_high_en":105,"competition_en":"LOW","competition_index_en":21,"family_bid_low_median":10.95,"family_bid_high_median":105,"queries_with_bid":1,"head_searches":140,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:IL:expungement","dataset":"ad-costs","level":"family","jurisdiction":"IL","stateName":"Illinois","practice":"expungement","family":"expungement","familyName":"Record sealing and expungement","familyNameEs":"Sellado y eliminación de antecedentes","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"Illinois, Record sealing and expungement: English head \"expungement lawyer\": top-of-page bids $4.02 to $12.29 a click, competition low. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":12.29,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"expungement lawyer","bid_low_en":4.02,"bid_high_en":12.29,"competition_en":"LOW","competition_index_en":7,"family_bid_low_median":2.74,"family_bid_high_median":11.08,"queries_with_bid":3,"head_searches":880,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:IL:bankruptcy","dataset":"ad-costs","level":"family","jurisdiction":"IL","stateName":"Illinois","practice":"bankruptcy","family":"bankruptcy","topLevel":true,"familyName":"Bankruptcy","familyNameEs":"Bancarrota","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"Illinois, Bankruptcy: Spanish head \"abogado de bancarrota\": $4.98 to $20.79, competition medium. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":20.79,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_es":"abogado de bancarrota","bid_low_es":4.98,"bid_high_es":20.79,"competition_es":"MEDIUM","competition_index_es":66,"family_bid_low_median":4.17,"family_bid_high_median":17.71,"queries_with_bid":2,"head_searches":70,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:IL:chapter-7","dataset":"ad-costs","level":"family","jurisdiction":"IL","stateName":"Illinois","practice":"consumer-bankruptcy","family":"chapter-7","parent":"consumer-bankruptcy","familyName":"Chapter 7 bankruptcy","familyNameEs":"Bancarrota del capítulo 7","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"Illinois, Chapter 7 bankruptcy: English head \"chapter 7 lawyer\": top-of-page bids $8.08 to $13.58 a click, competition medium. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":13.58,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"chapter 7 lawyer","bid_low_en":8.08,"bid_high_en":13.58,"competition_en":"MEDIUM","competition_index_en":49,"family_bid_low_median":6.06,"family_bid_high_median":14.29,"queries_with_bid":2,"head_searches":20,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:IL:chapter-13","dataset":"ad-costs","level":"family","jurisdiction":"IL","stateName":"Illinois","practice":"consumer-bankruptcy","family":"chapter-13","parent":"consumer-bankruptcy","familyName":"Chapter 13 bankruptcy","familyNameEs":"Bancarrota del capítulo 13","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"Illinois, Chapter 13 bankruptcy: English head \"chapter 13 attorney\": top-of-page bids $5.36 to $35.47 a click, competition medium. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":35.47,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"chapter 13 attorney","bid_low_en":5.36,"bid_high_en":35.47,"competition_en":"MEDIUM","competition_index_en":38,"family_bid_low_median":6.21,"family_bid_high_median":28.23,"queries_with_bid":2,"head_searches":70,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:IL:business-bankruptcy","dataset":"ad-costs","level":"family","jurisdiction":"IL","stateName":"Illinois","practice":"business-bankruptcy","family":"business-bankruptcy","familyName":"Business bankruptcy (Chapter 11)","familyNameEs":"Bancarrota de empresas (capítulo 11)","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"Illinois, Business bankruptcy (Chapter 11): English head \"chapter 11 attorney\": top-of-page bids $6.52 to $37.55 a click, competition medium. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":37.55,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"chapter 11 attorney","bid_low_en":6.52,"bid_high_en":37.55,"competition_en":"MEDIUM","competition_index_en":57,"family_bid_low_median":6.52,"family_bid_high_median":37.55,"queries_with_bid":1,"head_searches":30,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:IL:estate-planning","dataset":"ad-costs","level":"family","jurisdiction":"IL","stateName":"Illinois","practice":"estate-planning","family":"estate-planning","topLevel":true,"familyName":"Estate planning","familyNameEs":"Planificación patrimonial","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"Illinois, Estate planning: English head \"estate planning attorney\": top-of-page bids $2.58 to $12.84 a click, competition low. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":12.84,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"estate planning attorney","bid_low_en":2.58,"bid_high_en":12.84,"competition_en":"LOW","competition_index_en":9,"family_bid_low_median":2.56,"family_bid_high_median":12.84,"queries_with_bid":9,"head_searches":12100,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:IL:probate","dataset":"ad-costs","level":"family","jurisdiction":"IL","stateName":"Illinois","practice":"probate","family":"probate","familyName":"Probate and estate administration","familyNameEs":"Sucesiones y administración de herencias","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"Illinois, Probate and estate administration: English head \"probate attorney\": top-of-page bids $4.98 to $21.16 a click, competition low. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":21.16,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"probate attorney","bid_low_en":4.98,"bid_high_en":21.16,"competition_en":"LOW","competition_index_en":22,"family_bid_low_median":3.7,"family_bid_high_median":19.05,"queries_with_bid":4,"head_searches":2400,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:IL:guardianship","dataset":"ad-costs","level":"family","jurisdiction":"IL","stateName":"Illinois","practice":"guardianship","family":"guardianship","familyName":"Guardianship and conservatorship","familyNameEs":"Tutela y curatela","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"Illinois, Guardianship and conservatorship: English head \"guardianship attorney\": top-of-page bids $3.18 to $24.13 a click, competition medium. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":24.13,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"guardianship attorney","bid_low_en":3.18,"bid_high_en":24.13,"competition_en":"MEDIUM","competition_index_en":37,"family_bid_low_median":3.13,"family_bid_high_median":27.09,"queries_with_bid":2,"head_searches":480,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:IL:elder-law","dataset":"ad-costs","level":"family","jurisdiction":"IL","stateName":"Illinois","practice":"elder-law","family":"elder-law","familyName":"Elder law and long-term care planning","familyNameEs":"Derecho de personas mayores y planificación de cuidados","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"Illinois, Elder law and long-term care planning: English head \"elder law attorney\": top-of-page bids $2.95 to $20.87 a click, competition low. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":20.87,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"elder law attorney","bid_low_en":2.95,"bid_high_en":20.87,"competition_en":"LOW","competition_index_en":16,"family_bid_low_median":2.26,"family_bid_high_median":14.57,"queries_with_bid":4,"head_searches":880,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:IL:ssdi","dataset":"ad-costs","level":"family","jurisdiction":"IL","stateName":"Illinois","practice":"ssdi","family":"ssdi","topLevel":true,"familyName":"Social Security disability (SSDI and SSI)","familyNameEs":"Discapacidad del Seguro Social (SSDI y SSI)","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"Illinois, Social Security disability (SSDI and SSI): English head \"ssdi attorney\": top-of-page bids $4.15 to $30.00 a click, competition low; Spanish head \"abogado de seguro social\": $3.75 to $16.88, competition high. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":30,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"ssdi attorney","bid_low_en":4.15,"bid_high_en":30,"competition_en":"LOW","competition_index_en":18,"head_es":"abogado de seguro social","bid_low_es":3.75,"bid_high_es":16.88,"competition_es":"HIGH","competition_index_es":83,"family_bid_low_median":4.88,"family_bid_high_median":35.43,"queries_with_bid":6,"head_searches":720,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:IL:va-disability","dataset":"ad-costs","level":"family","jurisdiction":"IL","stateName":"Illinois","practice":"va-disability","family":"va-disability","topLevel":true,"familyName":"VA disability and veterans' benefits","familyNameEs":"Discapacidad y beneficios de veteranos (VA)","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"Illinois, VA disability and veterans' benefits: English head \"va disability lawyer\": top-of-page bids $5.65 to $114 a click, competition low. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":113.62,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"va disability lawyer","bid_low_en":5.65,"bid_high_en":113.62,"competition_en":"LOW","competition_index_en":25,"family_bid_low_median":5.22,"family_bid_high_median":70.12,"queries_with_bid":4,"head_searches":170,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:IL:lemon-law","dataset":"ad-costs","level":"family","jurisdiction":"IL","stateName":"Illinois","practice":"lemon-law","family":"lemon-law","topLevel":true,"familyName":"Lemon law and auto fraud","familyNameEs":"Ley limón y fraude automotriz","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"Illinois, Lemon law and auto fraud: English head \"lemon law lawyer\": top-of-page bids $13.09 to $50.54 a click, competition medium; Spanish head \"abogado de ley limon\": $4.28 to $14.40, competition high. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":50.54,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"lemon law lawyer","bid_low_en":13.09,"bid_high_en":50.54,"competition_en":"MEDIUM","competition_index_en":62,"head_es":"abogado de ley limon","bid_low_es":4.28,"bid_high_es":14.4,"competition_es":"HIGH","competition_index_es":100,"family_bid_low_median":11.27,"family_bid_high_median":41.45,"queries_with_bid":6,"head_searches":720,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:IL:consumer-protection","dataset":"ad-costs","level":"family","jurisdiction":"IL","stateName":"Illinois","practice":"consumer-protection","family":"consumer-protection","topLevel":true,"familyName":"Consumer protection","familyNameEs":"Protección al consumidor","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"Illinois, Consumer protection: English head \"consumer protection lawyer\": top-of-page bids $2.54 to $16.87 a click, competition medium. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":16.87,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"consumer protection lawyer","bid_low_en":2.54,"bid_high_en":16.87,"competition_en":"MEDIUM","competition_index_en":50,"family_bid_low_median":2.25,"family_bid_high_median":16.87,"queries_with_bid":5,"head_searches":390,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:IL:debt-collection-defense","dataset":"ad-costs","level":"family","jurisdiction":"IL","stateName":"Illinois","practice":"debt-collection-defense","family":"debt-collection-defense","familyName":"Debt collection abuse (FDCPA)","familyNameEs":"Abusos en el cobro de deudas (FDCPA)","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"Illinois, Debt collection abuse (FDCPA): English head \"debt collection lawyer\": top-of-page bids $3.00 to $15.08 a click, competition medium; Spanish head \"abogado de deudas\": $1.84 to $10.38, competition high. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":15.08,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"debt collection lawyer","bid_low_en":3,"bid_high_en":15.08,"competition_en":"MEDIUM","competition_index_en":54,"head_es":"abogado de deudas","bid_low_es":1.84,"bid_high_es":10.38,"competition_es":"HIGH","competition_index_es":94,"family_bid_low_median":2.42,"family_bid_high_median":12.73,"queries_with_bid":4,"head_searches":390,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:IL:credit-reporting","dataset":"ad-costs","level":"family","jurisdiction":"IL","stateName":"Illinois","practice":"credit-reporting","family":"credit-reporting","familyName":"Credit report errors (FCRA)","familyNameEs":"Errores en el informe de crédito (FCRA)","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"Illinois, Credit report errors (FCRA): English head \"fcra lawyer\": top-of-page bids $7.53 to $592 a click, competition high. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":592.44,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"fcra lawyer","bid_low_en":7.53,"bid_high_en":592.44,"competition_en":"HIGH","competition_index_en":78,"family_bid_low_median":6.26,"family_bid_high_median":304.92,"queries_with_bid":2,"head_searches":40,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:IL:consumer-fraud","dataset":"ad-costs","level":"family","jurisdiction":"IL","stateName":"Illinois","practice":"consumer-fraud","family":"consumer-fraud","familyName":"Consumer fraud and scams","familyNameEs":"Fraude al consumidor y estafas","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"Illinois, Consumer fraud and scams: English head \"fraud attorney\": top-of-page bids $4.36 to $13.44 a click, competition medium. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":13.44,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"fraud attorney","bid_low_en":4.36,"bid_high_en":13.44,"competition_en":"MEDIUM","competition_index_en":41,"family_bid_low_median":3.25,"family_bid_high_median":12.36,"queries_with_bid":2,"head_searches":140,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:IL:business-law","dataset":"ad-costs","level":"family","jurisdiction":"IL","stateName":"Illinois","practice":"business-law","family":"business-law","topLevel":true,"familyName":"Business and commercial law","familyNameEs":"Derecho empresarial y comercial","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"Illinois, Business and commercial law: English head \"business lawyer\": top-of-page bids $4.99 to $32.17 a click, competition low. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":32.17,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"business lawyer","bid_low_en":4.99,"bid_high_en":32.17,"competition_en":"LOW","competition_index_en":1,"family_bid_low_median":5.33,"family_bid_high_median":30.16,"queries_with_bid":7,"head_searches":4400,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:IL:business-formation","dataset":"ad-costs","level":"family","jurisdiction":"IL","stateName":"Illinois","practice":"business-formation","family":"business-formation","familyName":"Business formation and governance","familyNameEs":"Constitución y gobierno de empresas","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"Illinois, Business formation and governance: English head \"small business lawyer\": top-of-page bids $5.67 to $26.98 a click, competition medium. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":26.98,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"small business lawyer","bid_low_en":5.67,"bid_high_en":26.98,"competition_en":"MEDIUM","competition_index_en":54,"family_bid_low_median":5.11,"family_bid_high_median":26.98,"queries_with_bid":3,"head_searches":110,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:IL:contract-disputes","dataset":"ad-costs","level":"family","jurisdiction":"IL","stateName":"Illinois","practice":"contract-disputes","family":"contract-disputes","familyName":"Contract disputes","familyNameEs":"Disputas contractuales","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"Illinois, Contract disputes: English head \"contract lawyer\": top-of-page bids $5.55 to $32.00 a click, competition low. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":32,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"contract lawyer","bid_low_en":5.55,"bid_high_en":32,"competition_en":"LOW","competition_index_en":1,"family_bid_low_median":4.33,"family_bid_high_median":32,"queries_with_bid":4,"head_searches":4400,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:IL:franchise","dataset":"ad-costs","level":"family","jurisdiction":"IL","stateName":"Illinois","practice":"franchise","family":"franchise","familyName":"Franchise","familyNameEs":"Franquicias","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"Illinois, Franchise: English head \"franchise lawyer\": top-of-page bids $3.13 to $30.00 a click, competition low. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":30,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"franchise lawyer","bid_low_en":3.13,"bid_high_en":30,"competition_en":"LOW","competition_index_en":20,"family_bid_low_median":3.13,"family_bid_high_median":30,"queries_with_bid":2,"head_searches":110,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:IL:insurance-claims","dataset":"ad-costs","level":"family","jurisdiction":"IL","stateName":"Illinois","practice":"insurance-claims","family":"insurance-claims","topLevel":true,"familyName":"Insurance claim disputes and bad faith","familyNameEs":"Disputas con aseguradoras y mala fe","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"Illinois, Insurance claim disputes and bad faith: English head \"insurance claim lawyer\": top-of-page bids $11.30 to $46.57 a click, competition medium; Spanish head \"abogado de seguros\": $2.83 to $23.23, competition high. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":46.57,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"insurance claim lawyer","bid_low_en":11.3,"bid_high_en":46.57,"competition_en":"MEDIUM","competition_index_en":38,"head_es":"abogado de seguros","bid_low_es":2.83,"bid_high_es":23.23,"competition_es":"HIGH","competition_index_es":81,"family_bid_low_median":7.61,"family_bid_high_median":46.57,"queries_with_bid":5,"head_searches":260,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:IL:civil-rights","dataset":"ad-costs","level":"family","jurisdiction":"IL","stateName":"Illinois","practice":"civil-rights","family":"civil-rights","topLevel":true,"familyName":"Civil rights","familyNameEs":"Derechos civiles","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"Illinois, Civil rights: English head \"civil rights attorney\": top-of-page bids $1.84 to $8.24 a click, competition medium. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":8.24,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"civil rights attorney","bid_low_en":1.84,"bid_high_en":8.24,"competition_en":"MEDIUM","competition_index_en":51,"family_bid_low_median":1.72,"family_bid_high_median":7.9,"queries_with_bid":4,"head_searches":720,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:IL:housing-discrimination","dataset":"ad-costs","level":"family","jurisdiction":"IL","stateName":"Illinois","practice":"housing-discrimination","family":"housing-discrimination","familyName":"Housing discrimination","familyNameEs":"Discriminación en la vivienda","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"Illinois, Housing discrimination: English head \"fair housing lawyer\": top-of-page bids $0.55 to $6.12 a click, competition low. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":6.12,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"fair housing lawyer","bid_low_en":0.55,"bid_high_en":6.12,"competition_en":"LOW","competition_index_en":4,"family_bid_low_median":1.22,"family_bid_high_median":6.19,"queries_with_bid":2,"head_searches":70,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:IL:disability-access","dataset":"ad-costs","level":"family","jurisdiction":"IL","stateName":"Illinois","practice":"disability-access","family":"disability-access","familyName":"Disability access (ADA)","familyNameEs":"Accesibilidad para personas con discapacidad (ADA)","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"Illinois, Disability access (ADA): English head \"ada lawyer\": top-of-page bids $2.00 to $7.83 a click, competition low. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":7.83,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"ada lawyer","bid_low_en":2,"bid_high_en":7.83,"competition_en":"LOW","competition_index_en":3,"family_bid_low_median":2,"family_bid_high_median":8.19,"queries_with_bid":3,"head_searches":480,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:IL:landlord-tenant","dataset":"ad-costs","level":"family","jurisdiction":"IL","stateName":"Illinois","practice":"landlord-tenant","family":"landlord-tenant","topLevel":true,"familyName":"Landlord and tenant","familyNameEs":"Arrendadores e inquilinos","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"Illinois, Landlord and tenant: English head \"eviction lawyer\": top-of-page bids $1.52 to $4.45 a click, competition medium; Spanish head \"abogado de inquilinos\": $1.65 to $7.31, competition high. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":4.45,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"eviction lawyer","bid_low_en":1.52,"bid_high_en":4.45,"competition_en":"MEDIUM","competition_index_en":52,"head_es":"abogado de inquilinos","bid_low_es":1.65,"bid_high_es":7.31,"competition_es":"HIGH","competition_index_es":89,"family_bid_low_median":1.63,"family_bid_high_median":4.89,"queries_with_bid":7,"head_searches":1900,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:IL:real-estate","dataset":"ad-costs","level":"family","jurisdiction":"IL","stateName":"Illinois","practice":"real-estate","family":"real-estate","topLevel":true,"familyName":"Real estate","familyNameEs":"Bienes raíces","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"Illinois, Real estate: English head \"real estate lawyer\": top-of-page bids $2.43 to $10.38 a click, competition low; Spanish head \"abogado de bienes raices\": $0.70 to $2.59, competition low. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":10.38,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"real estate lawyer","bid_low_en":2.43,"bid_high_en":10.38,"competition_en":"LOW","competition_index_en":3,"head_es":"abogado de bienes raices","bid_low_es":0.7,"bid_high_es":2.59,"competition_es":"LOW","competition_index_es":28,"family_bid_low_median":2.29,"family_bid_high_median":9.83,"queries_with_bid":6,"head_searches":5400,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:IL:foreclosure-defense","dataset":"ad-costs","level":"family","jurisdiction":"IL","stateName":"Illinois","practice":"foreclosure-defense","family":"foreclosure-defense","familyName":"Foreclosure defense","familyNameEs":"Defensa contra ejecuciones hipotecarias","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"Illinois, Foreclosure defense: English head \"foreclosure attorney\": top-of-page bids $10.62 to $240 a click, competition medium. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":240,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"foreclosure attorney","bid_low_en":10.62,"bid_high_en":240,"competition_en":"MEDIUM","competition_index_en":55,"family_bid_low_median":10.62,"family_bid_high_median":240,"queries_with_bid":3,"head_searches":260,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:IL:intellectual-property","dataset":"ad-costs","level":"family","jurisdiction":"IL","stateName":"Illinois","practice":"intellectual-property","family":"intellectual-property","topLevel":true,"familyName":"Intellectual property","familyNameEs":"Propiedad intelectual","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"Illinois, Intellectual property: English head \"intellectual property lawyer\": top-of-page bids $5.98 to $19.48 a click, competition low. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":19.48,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"intellectual property lawyer","bid_low_en":5.98,"bid_high_en":19.48,"competition_en":"LOW","competition_index_en":1,"family_bid_low_median":5.94,"family_bid_high_median":19.98,"queries_with_bid":6,"head_searches":4400,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:IL:trademark","dataset":"ad-costs","level":"family","jurisdiction":"IL","stateName":"Illinois","practice":"trademark","family":"trademark","familyName":"Trademarks","familyNameEs":"Marcas","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"Illinois, Trademarks: English head \"trademark attorney\": top-of-page bids $8.19 to $35.26 a click, competition medium. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":35.26,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"trademark attorney","bid_low_en":8.19,"bid_high_en":35.26,"competition_en":"MEDIUM","competition_index_en":57,"family_bid_low_median":9.04,"family_bid_high_median":34.84,"queries_with_bid":4,"head_searches":1300,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:IL:patent","dataset":"ad-costs","level":"family","jurisdiction":"IL","stateName":"Illinois","practice":"patent","family":"patent","familyName":"Patents","familyNameEs":"Patentes","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"Illinois, Patents: English head \"patent attorney\": top-of-page bids $7.06 to $36.21 a click, competition low. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":36.21,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"patent attorney","bid_low_en":7.06,"bid_high_en":36.21,"competition_en":"LOW","competition_index_en":3,"family_bid_low_median":6.17,"family_bid_high_median":31.32,"queries_with_bid":4,"head_searches":1600,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:IL:copyright","dataset":"ad-costs","level":"family","jurisdiction":"IL","stateName":"Illinois","practice":"copyright","family":"copyright","familyName":"Copyright","familyNameEs":"Derechos de autor","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"Illinois, Copyright: English head \"copyright lawyer\": top-of-page bids $3.43 to $17.63 a click, competition low. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":17.63,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"copyright lawyer","bid_low_en":3.43,"bid_high_en":17.63,"competition_en":"LOW","competition_index_en":6,"family_bid_low_median":3.83,"family_bid_high_median":19.67,"queries_with_bid":2,"head_searches":260,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:IL:tax","dataset":"ad-costs","level":"family","jurisdiction":"IL","stateName":"Illinois","practice":"tax","family":"tax","topLevel":true,"familyName":"Tax disputes and IRS problems","familyNameEs":"Disputas fiscales y problemas con el IRS","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"Illinois, Tax disputes and IRS problems: English head \"tax lawyer\": top-of-page bids $12.10 to $61.72 a click, competition low. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":61.72,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"tax lawyer","bid_low_en":12.1,"bid_high_en":61.72,"competition_en":"LOW","competition_index_en":2,"family_bid_low_median":12.1,"family_bid_high_median":61.72,"queries_with_bid":6,"head_searches":5400,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:IL:education-law","dataset":"ad-costs","level":"family","jurisdiction":"IL","stateName":"Illinois","practice":"education-law","family":"education-law","topLevel":true,"familyName":"Education law","familyNameEs":"Derecho educativo","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"Illinois, Education law: English head \"education lawyer\": top-of-page bids $2.56 to $9.05 a click, competition medium. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":9.05,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"education lawyer","bid_low_en":2.56,"bid_high_en":9.05,"competition_en":"MEDIUM","competition_index_en":38,"family_bid_low_median":2.56,"family_bid_high_median":9.05,"queries_with_bid":2,"head_searches":170,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:IL:special-education","dataset":"ad-costs","level":"family","jurisdiction":"IL","stateName":"Illinois","practice":"special-education","family":"special-education","familyName":"Special education (IDEA)","familyNameEs":"Educación especial (IDEA)","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"Illinois, Special education (IDEA): English head \"special ed advocate\": top-of-page bids $1.06 to $6.00 a click, competition low. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":6,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"special ed advocate","bid_low_en":1.06,"bid_high_en":6,"competition_en":"LOW","competition_index_en":24,"family_bid_low_median":1.54,"family_bid_high_median":6.84,"queries_with_bid":3,"head_searches":140,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:IN:personal-injury","dataset":"ad-costs","level":"family","jurisdiction":"IN","stateName":"Indiana","practice":"personal-injury","family":"personal-injury","topLevel":true,"familyName":"Personal injury","familyNameEs":"Lesiones personales","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"Indiana, Personal injury: English head \"personal injury attorney near me\": top-of-page bids $40.49 to $500 a click, competition low. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":499.81,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"personal injury attorney near me","bid_low_en":40.49,"bid_high_en":499.81,"competition_en":"LOW","competition_index_en":9,"family_bid_low_median":33.77,"family_bid_high_median":431.93,"queries_with_bid":7,"head_searches":6600,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:IN:auto-accidents","dataset":"ad-costs","level":"family","jurisdiction":"IN","stateName":"Indiana","practice":"auto-accidents","family":"auto-accidents","familyName":"Car accidents","familyNameEs":"Accidentes de auto","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"Indiana, Car accidents: English head \"car accident attorney near me\": top-of-page bids $71.07 to $800 a click, competition low; Spanish head \"abogado de accidentes\": $48.73 to $108, competition low. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":800.12,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"car accident attorney near me","bid_low_en":71.07,"bid_high_en":800.12,"competition_en":"LOW","competition_index_en":5,"head_es":"abogado de accidentes","bid_low_es":48.73,"bid_high_es":107.88,"competition_es":"LOW","competition_index_es":11,"family_bid_low_median":71.07,"family_bid_high_median":537.82,"queries_with_bid":7,"head_searches":3600,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:IN:truck-accidents","dataset":"ad-costs","level":"family","jurisdiction":"IN","stateName":"Indiana","practice":"truck-accidents","family":"truck-accidents","familyName":"Truck accidents","familyNameEs":"Accidentes de camiones","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"Indiana, Truck accidents: English head \"truck accident lawyer near me\": top-of-page bids $45.00 to $276 a click, competition low. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":276.32,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"truck accident lawyer near me","bid_low_en":45,"bid_high_en":276.32,"competition_en":"LOW","competition_index_en":2,"family_bid_low_median":45,"family_bid_high_median":276.32,"queries_with_bid":3,"head_searches":1600,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:IN:motorcycle-accidents","dataset":"ad-costs","level":"family","jurisdiction":"IN","stateName":"Indiana","practice":"motorcycle-accidents","family":"motorcycle-accidents","familyName":"Motorcycle accidents","familyNameEs":"Accidentes de motocicleta","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"Indiana, Motorcycle accidents: English head \"motorcycle accident lawyer near me\": top-of-page bids $69.62 to $249 a click, competition low. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":249.38,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"motorcycle accident lawyer near me","bid_low_en":69.62,"bid_high_en":249.38,"competition_en":"LOW","competition_index_en":2,"family_bid_low_median":62.31,"family_bid_high_median":249.38,"queries_with_bid":4,"head_searches":1600,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:IN:premises-liability","dataset":"ad-costs","level":"family","jurisdiction":"IN","stateName":"Indiana","practice":"premises-liability","family":"premises-liability","familyName":"Premises liability (slip and fall)","familyNameEs":"Responsabilidad de propietarios (resbalones y caídas)","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"Indiana, Premises liability (slip and fall): English head \"slip and fall lawyer near me\": top-of-page bids $92.48 to $517 a click, competition low. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":517.09,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"slip and fall lawyer near me","bid_low_en":92.48,"bid_high_en":517.09,"competition_en":"LOW","competition_index_en":2,"family_bid_low_median":53.83,"family_bid_high_median":334.3,"queries_with_bid":4,"head_searches":1300,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:IN:dog-bites","dataset":"ad-costs","level":"family","jurisdiction":"IN","stateName":"Indiana","practice":"dog-bites","family":"dog-bites","familyName":"Dog bites","familyNameEs":"Mordeduras de perro","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"Indiana, Dog bites: English head \"dog bite lawyer near me\": top-of-page bids $37.81 to $818 a click, competition low. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":817.63,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"dog bite lawyer near me","bid_low_en":37.81,"bid_high_en":817.63,"competition_en":"LOW","competition_index_en":3,"family_bid_low_median":37.81,"family_bid_high_median":817.63,"queries_with_bid":3,"head_searches":1300,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:IN:maritime-injury","dataset":"ad-costs","level":"family","jurisdiction":"IN","stateName":"Indiana","practice":"maritime-injury","family":"maritime-injury","familyName":"Maritime and boating injuries","familyNameEs":"Lesiones marítimas y en embarcaciones","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"Indiana, Maritime and boating injuries: English head \"maritime lawyer\": top-of-page bids $3.26 to $20.00 a click, competition low. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":20,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"maritime lawyer","bid_low_en":3.26,"bid_high_en":20,"competition_en":"LOW","competition_index_en":3,"family_bid_low_median":3.26,"family_bid_high_median":20,"queries_with_bid":1,"head_searches":260,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:IN:assault-defamation","dataset":"ad-costs","level":"family","jurisdiction":"IN","stateName":"Indiana","practice":"assault-defamation","family":"assault-defamation","familyName":"Assault, libel and slander","familyNameEs":"Agresión, libelo y difamación","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"Indiana, Assault, libel and slander: English head \"defamation lawyer\": top-of-page bids $1.88 to $6.51 a click, competition low. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":6.51,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"defamation lawyer","bid_low_en":1.88,"bid_high_en":6.51,"competition_en":"LOW","competition_index_en":25,"family_bid_low_median":1.54,"family_bid_high_median":5.66,"queries_with_bid":3,"head_searches":320,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:IN:medical-malpractice","dataset":"ad-costs","level":"family","jurisdiction":"IN","stateName":"Indiana","practice":"medical-malpractice","family":"medical-malpractice","topLevel":true,"familyName":"Medical malpractice","familyNameEs":"Negligencia médica","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"Indiana, Medical malpractice: English head \"medical malpractice lawyer\": top-of-page bids $4.35 to $28.91 a click, competition low; Spanish head \"abogado de negligencia medica\": $3.87 to $15.00, competition high. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":28.91,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"medical malpractice lawyer","bid_low_en":4.35,"bid_high_en":28.91,"competition_en":"LOW","competition_index_en":3,"head_es":"abogado de negligencia medica","bid_low_es":3.87,"bid_high_es":15,"competition_es":"HIGH","competition_index_es":98,"family_bid_low_median":3.97,"family_bid_high_median":23.44,"queries_with_bid":7,"head_searches":2900,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:IN:mass-tort","dataset":"ad-costs","level":"family","jurisdiction":"IN","stateName":"Indiana","practice":"mass-tort","family":"mass-tort","topLevel":true,"familyName":"Mass torts","familyNameEs":"Daños masivos","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"Indiana, Mass torts: English head \"class action lawyer\": top-of-page bids $2.56 to $18.85 a click, competition low. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":18.85,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"class action lawyer","bid_low_en":2.56,"bid_high_en":18.85,"competition_en":"LOW","competition_index_en":9,"family_bid_low_median":2.56,"family_bid_high_median":18.85,"queries_with_bid":2,"head_searches":210,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:IN:mesothelioma","dataset":"ad-costs","level":"family","jurisdiction":"IN","stateName":"Indiana","practice":"toxic-exposure","family":"mesothelioma","parent":"toxic-exposure","familyName":"Mesothelioma","familyNameEs":"Mesotelioma","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"Indiana, Mesothelioma: English head \"mesothelioma attorney\": top-of-page bids $99.03 to $234 a click, competition low. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":234.02,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"mesothelioma attorney","bid_low_en":99.03,"bid_high_en":234.02,"competition_en":"LOW","competition_index_en":16,"family_bid_low_median":99.03,"family_bid_high_median":234.02,"queries_with_bid":1,"head_searches":70,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:IN:workers-compensation","dataset":"ad-costs","level":"family","jurisdiction":"IN","stateName":"Indiana","practice":"workers-compensation","family":"workers-compensation","topLevel":true,"familyName":"Workers' compensation","familyNameEs":"Compensación laboral","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"Indiana, Workers' compensation: English head \"workers comp attorney\": top-of-page bids $12.22 to $82.10 a click, competition low. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":82.1,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"workers comp attorney","bid_low_en":12.22,"bid_high_en":82.1,"competition_en":"LOW","competition_index_en":24,"family_bid_low_median":12.22,"family_bid_high_median":75.68,"queries_with_bid":8,"head_searches":1900,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:IN:employment-law","dataset":"ad-costs","level":"family","jurisdiction":"IN","stateName":"Indiana","practice":"employment-law","family":"employment-law","topLevel":true,"familyName":"Employment law","familyNameEs":"Derecho laboral","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"Indiana, Employment law: English head \"employment lawyer\": top-of-page bids $2.06 to $6.95 a click, competition low; Spanish head \"abogado laboral\": $3.74 to $10.55, competition medium. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":6.95,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"employment lawyer","bid_low_en":2.06,"bid_high_en":6.95,"competition_en":"LOW","competition_index_en":5,"head_es":"abogado laboral","bid_low_es":3.74,"bid_high_es":10.55,"competition_es":"MEDIUM","competition_index_es":50,"family_bid_low_median":2.01,"family_bid_high_median":6.69,"queries_with_bid":10,"head_searches":2900,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:IN:employment-discrimination","dataset":"ad-costs","level":"family","jurisdiction":"IN","stateName":"Indiana","practice":"employment-discrimination","family":"employment-discrimination","familyName":"Workplace discrimination and harassment","familyNameEs":"Discriminación y acoso laboral","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"Indiana, Workplace discrimination and harassment: English head \"employment discrimination lawyer\": top-of-page bids $1.95 to $7.53 a click, competition low. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":7.53,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"employment discrimination lawyer","bid_low_en":1.95,"bid_high_en":7.53,"competition_en":"LOW","competition_index_en":16,"family_bid_low_median":1.95,"family_bid_high_median":7.53,"queries_with_bid":3,"head_searches":210,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:IN:wrongful-termination","dataset":"ad-costs","level":"family","jurisdiction":"IN","stateName":"Indiana","practice":"wrongful-termination","family":"wrongful-termination","familyName":"Wrongful termination and retaliation","familyNameEs":"Despido injustificado y represalias","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"Indiana, Wrongful termination and retaliation: English head \"wrongful termination lawyer\": top-of-page bids $1.61 to $5.92 a click, competition medium; Spanish head \"abogado de despido injustificado\": $2.14 to $5.82, competition medium. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":5.92,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"wrongful termination lawyer","bid_low_en":1.61,"bid_high_en":5.92,"competition_en":"MEDIUM","competition_index_en":41,"head_es":"abogado de despido injustificado","bid_low_es":2.14,"bid_high_es":5.82,"competition_es":"MEDIUM","competition_index_es":63,"family_bid_low_median":1.73,"family_bid_high_median":5.71,"queries_with_bid":5,"head_searches":880,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:IN:whistleblower","dataset":"ad-costs","level":"family","jurisdiction":"IN","stateName":"Indiana","practice":"whistleblower","family":"whistleblower","familyName":"Whistleblower and qui tam","familyNameEs":"Denunciantes y acciones qui tam","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"Indiana, Whistleblower and qui tam: English head \"whistleblower lawyer\": top-of-page bids $2.85 to $15.25 a click, competition low. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":15.25,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"whistleblower lawyer","bid_low_en":2.85,"bid_high_en":15.25,"competition_en":"LOW","competition_index_en":11,"family_bid_low_median":2.85,"family_bid_high_median":15.25,"queries_with_bid":2,"head_searches":90,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:IN:labor-relations","dataset":"ad-costs","level":"family","jurisdiction":"IN","stateName":"Indiana","practice":"labor-relations","family":"labor-relations","familyName":"Labor and union relations","familyNameEs":"Relaciones laborales y sindicales","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"Indiana, Labor and union relations: English head \"union lawyer\": top-of-page bids $1.32 to $4.98 a click, competition medium. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":4.98,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"union lawyer","bid_low_en":1.32,"bid_high_en":4.98,"competition_en":"MEDIUM","competition_index_en":35,"family_bid_low_median":1.33,"family_bid_high_median":4.44,"queries_with_bid":2,"head_searches":10,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:IN:immigration","dataset":"ad-costs","level":"family","jurisdiction":"IN","stateName":"Indiana","practice":"immigration","family":"immigration","topLevel":true,"familyName":"Immigration","familyNameEs":"Inmigración","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"Indiana, Immigration: English head \"immigration lawyer\": top-of-page bids $4.30 to $16.40 a click, competition low; Spanish head \"abogado de inmigracion\": $6.20 to $50.00, competition medium. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":16.4,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"immigration lawyer","bid_low_en":4.3,"bid_high_en":16.4,"competition_en":"LOW","competition_index_en":10,"head_es":"abogado de inmigracion","bid_low_es":6.2,"bid_high_es":50,"competition_es":"MEDIUM","competition_index_es":63,"family_bid_low_median":4.12,"family_bid_high_median":16.4,"queries_with_bid":7,"head_searches":2900,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:IN:removal-defense","dataset":"ad-costs","level":"family","jurisdiction":"IN","stateName":"Indiana","practice":"removal-defense","family":"removal-defense","familyName":"Deportation and removal defense","familyNameEs":"Defensa contra la deportación","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"Indiana, Deportation and removal defense: Spanish head \"abogado de deportacion\": $9.33 to $32.32, competition high. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":32.32,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_es":"abogado de deportacion","bid_low_es":9.33,"bid_high_es":32.32,"competition_es":"HIGH","competition_index_es":83,"family_bid_low_median":9.33,"family_bid_high_median":32.32,"queries_with_bid":1,"head_searches":10,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:IN:family-law","dataset":"ad-costs","level":"family","jurisdiction":"IN","stateName":"Indiana","practice":"family-law","family":"family-law","topLevel":true,"familyName":"Family law","familyNameEs":"Derecho de familia","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"Indiana, Family law: English head \"family law attorney\": top-of-page bids $2.80 to $12.93 a click, competition low; Spanish head \"abogado de familia\": $1.69 to $7.92, competition medium. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":12.93,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"family law attorney","bid_low_en":2.8,"bid_high_en":12.93,"competition_en":"LOW","competition_index_en":14,"head_es":"abogado de familia","bid_low_es":1.69,"bid_high_es":7.92,"competition_es":"MEDIUM","competition_index_es":66,"family_bid_low_median":2.26,"family_bid_high_median":11.05,"queries_with_bid":9,"head_searches":4400,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:IN:divorce","dataset":"ad-costs","level":"family","jurisdiction":"IN","stateName":"Indiana","practice":"divorce","family":"divorce","familyName":"Divorce","familyNameEs":"Divorcio","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"Indiana, Divorce: English head \"divorce lawyer\": top-of-page bids $3.11 to $11.86 a click, competition low; Spanish head \"abogado de divorcio\": $1.54 to $6.57, competition high. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":11.86,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"divorce lawyer","bid_low_en":3.11,"bid_high_en":11.86,"competition_en":"LOW","competition_index_en":7,"head_es":"abogado de divorcio","bid_low_es":1.54,"bid_high_es":6.57,"competition_es":"HIGH","competition_index_es":85,"family_bid_low_median":2.71,"family_bid_high_median":12.57,"queries_with_bid":7,"head_searches":4400,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:IN:child-custody","dataset":"ad-costs","level":"family","jurisdiction":"IN","stateName":"Indiana","practice":"child-custody","family":"child-custody","familyName":"Child custody","familyNameEs":"Custodia de menores","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"Indiana, Child custody: English head \"child custody attorney\": top-of-page bids $2.30 to $11.93 a click, competition medium. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":11.93,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"child custody attorney","bid_low_en":2.3,"bid_high_en":11.93,"competition_en":"MEDIUM","competition_index_en":60,"family_bid_low_median":2.3,"family_bid_high_median":11.93,"queries_with_bid":5,"head_searches":880,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:IN:child-support","dataset":"ad-costs","level":"family","jurisdiction":"IN","stateName":"Indiana","practice":"child-support","family":"child-support","familyName":"Child support","familyNameEs":"Manutención de menores","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"Indiana, Child support: English head \"child support lawyer\": top-of-page bids $1.82 to $8.85 a click, competition medium; Spanish head \"abogado de manutencion\": $1.38 to $4.82, competition high. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":8.85,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"child support lawyer","bid_low_en":1.82,"bid_high_en":8.85,"competition_en":"MEDIUM","competition_index_en":45,"head_es":"abogado de manutencion","bid_low_es":1.38,"bid_high_es":4.82,"competition_es":"HIGH","competition_index_es":100,"family_bid_low_median":1.6,"family_bid_high_median":8.97,"queries_with_bid":5,"head_searches":1000,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:IN:adoption","dataset":"ad-costs","level":"family","jurisdiction":"IN","stateName":"Indiana","practice":"adoption","family":"adoption","familyName":"Adoption and paternity","familyNameEs":"Adopción y paternidad","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"Indiana, Adoption and paternity: English head \"adoption lawyer\": top-of-page bids $2.87 to $18.00 a click, competition low. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":18,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"adoption lawyer","bid_low_en":2.87,"bid_high_en":18,"competition_en":"LOW","competition_index_en":31,"family_bid_low_median":2.87,"family_bid_high_median":18,"queries_with_bid":2,"head_searches":590,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:IN:domestic-violence","dataset":"ad-costs","level":"family","jurisdiction":"IN","stateName":"Indiana","practice":"domestic-violence","family":"domestic-violence","familyName":"Domestic violence and protective orders","familyNameEs":"Violencia doméstica y órdenes de protección","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"Indiana, Domestic violence and protective orders: English head \"domestic violence lawyer\": top-of-page bids $6.43 to $51.58 a click, competition low. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":51.58,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"domestic violence lawyer","bid_low_en":6.43,"bid_high_en":51.58,"competition_en":"LOW","competition_index_en":27,"family_bid_low_median":4.44,"family_bid_high_median":23.24,"queries_with_bid":4,"head_searches":110,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:IN:criminal-defense","dataset":"ad-costs","level":"family","jurisdiction":"IN","stateName":"Indiana","practice":"criminal-defense","family":"criminal-defense","topLevel":true,"familyName":"Criminal defense","familyNameEs":"Defensa penal","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"Indiana, Criminal defense: English head \"criminal defense lawyer\": top-of-page bids $5.00 to $25.00 a click, competition low; Spanish head \"abogado penal\": $2.50 to $176, competition medium. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":25,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"criminal defense lawyer","bid_low_en":5,"bid_high_en":25,"competition_en":"LOW","competition_index_en":4,"head_es":"abogado penal","bid_low_es":2.5,"bid_high_es":176,"competition_es":"MEDIUM","competition_index_es":54,"family_bid_low_median":3.61,"family_bid_high_median":32.38,"queries_with_bid":8,"head_searches":2900,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:IN:dui-dwi","dataset":"ad-costs","level":"family","jurisdiction":"IN","stateName":"Indiana","practice":"dui-dwi","family":"dui-dwi","familyName":"DUI and DWI","familyNameEs":"Conducir en estado de ebriedad (DUI/DWI)","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"Indiana, DUI and DWI: English head \"dui lawyer\": top-of-page bids $6.97 to $60.00 a click, competition low. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":60,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"dui lawyer","bid_low_en":6.97,"bid_high_en":60,"competition_en":"LOW","competition_index_en":3,"family_bid_low_median":9.17,"family_bid_high_median":50,"queries_with_bid":5,"head_searches":2900,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:IN:expungement","dataset":"ad-costs","level":"family","jurisdiction":"IN","stateName":"Indiana","practice":"expungement","family":"expungement","familyName":"Record sealing and expungement","familyNameEs":"Sellado y eliminación de antecedentes","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"Indiana, Record sealing and expungement: English head \"expungement lawyer\": top-of-page bids $6.67 to $36.30 a click, competition low. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":36.3,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"expungement lawyer","bid_low_en":6.67,"bid_high_en":36.3,"competition_en":"LOW","competition_index_en":12,"family_bid_low_median":2.34,"family_bid_high_median":21.06,"queries_with_bid":3,"head_searches":590,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:IN:bankruptcy","dataset":"ad-costs","level":"family","jurisdiction":"IN","stateName":"Indiana","practice":"bankruptcy","family":"bankruptcy","topLevel":true,"familyName":"Bankruptcy","familyNameEs":"Bancarrota","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"Indiana, Bankruptcy: Spanish head \"abogado de bancarrota\": $5.08 to $11.00, competition high. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":11,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_es":"abogado de bancarrota","bid_low_es":5.08,"bid_high_es":11,"competition_es":"HIGH","competition_index_es":79,"family_bid_low_median":5.08,"family_bid_high_median":11,"queries_with_bid":1,"head_searches":10,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:IN:chapter-7","dataset":"ad-costs","level":"family","jurisdiction":"IN","stateName":"Indiana","practice":"consumer-bankruptcy","family":"chapter-7","parent":"consumer-bankruptcy","familyName":"Chapter 7 bankruptcy","familyNameEs":"Bancarrota del capítulo 7","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"Indiana, Chapter 7 bankruptcy: English head \"chapter 7 lawyer\": top-of-page bids $3.25 to $19.38 a click, competition medium. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":19.38,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"chapter 7 lawyer","bid_low_en":3.25,"bid_high_en":19.38,"competition_en":"MEDIUM","competition_index_en":38,"family_bid_low_median":3.81,"family_bid_high_median":16.21,"queries_with_bid":2,"head_searches":20,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:IN:business-bankruptcy","dataset":"ad-costs","level":"family","jurisdiction":"IN","stateName":"Indiana","practice":"business-bankruptcy","family":"business-bankruptcy","familyName":"Business bankruptcy (Chapter 11)","familyNameEs":"Bancarrota de empresas (capítulo 11)","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"Indiana, Business bankruptcy (Chapter 11): English head \"chapter 11 attorney\": top-of-page bids $9.50 to $33.81 a click, competition medium. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":33.81,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"chapter 11 attorney","bid_low_en":9.5,"bid_high_en":33.81,"competition_en":"MEDIUM","competition_index_en":38,"family_bid_low_median":9.5,"family_bid_high_median":33.81,"queries_with_bid":1,"head_searches":20,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:IN:estate-planning","dataset":"ad-costs","level":"family","jurisdiction":"IN","stateName":"Indiana","practice":"estate-planning","family":"estate-planning","topLevel":true,"familyName":"Estate planning","familyNameEs":"Planificación patrimonial","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"Indiana, Estate planning: English head \"estate planning attorney\": top-of-page bids $1.63 to $8.70 a click, competition low. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":8.7,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"estate planning attorney","bid_low_en":1.63,"bid_high_en":8.7,"competition_en":"LOW","competition_index_en":9,"family_bid_low_median":1.72,"family_bid_high_median":12.58,"queries_with_bid":8,"head_searches":5400,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:IN:probate","dataset":"ad-costs","level":"family","jurisdiction":"IN","stateName":"Indiana","practice":"probate","family":"probate","familyName":"Probate and estate administration","familyNameEs":"Sucesiones y administración de herencias","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"Indiana, Probate and estate administration: English head \"probate attorney\": top-of-page bids $4.11 to $21.02 a click, competition low. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":21.02,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"probate attorney","bid_low_en":4.11,"bid_high_en":21.02,"competition_en":"LOW","competition_index_en":13,"family_bid_low_median":3.13,"family_bid_high_median":23.05,"queries_with_bid":4,"head_searches":1000,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:IN:guardianship","dataset":"ad-costs","level":"family","jurisdiction":"IN","stateName":"Indiana","practice":"guardianship","family":"guardianship","familyName":"Guardianship and conservatorship","familyNameEs":"Tutela y curatela","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"Indiana, Guardianship and conservatorship: English head \"guardianship attorney\": top-of-page bids $2.05 to $8.22 a click, competition medium. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":8.22,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"guardianship attorney","bid_low_en":2.05,"bid_high_en":8.22,"competition_en":"MEDIUM","competition_index_en":35,"family_bid_low_median":3.73,"family_bid_high_median":15.14,"queries_with_bid":2,"head_searches":480,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:IN:elder-law","dataset":"ad-costs","level":"family","jurisdiction":"IN","stateName":"Indiana","practice":"elder-law","family":"elder-law","familyName":"Elder law and long-term care planning","familyNameEs":"Derecho de personas mayores y planificación de cuidados","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"Indiana, Elder law and long-term care planning: English head \"elder law lawyer near me\": top-of-page bids $1.28 to $17.12 a click, competition medium. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":17.12,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"elder law lawyer near me","bid_low_en":1.28,"bid_high_en":17.12,"competition_en":"MEDIUM","competition_index_en":35,"family_bid_low_median":1.65,"family_bid_high_median":17.27,"queries_with_bid":4,"head_searches":880,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:IN:ssdi","dataset":"ad-costs","level":"family","jurisdiction":"IN","stateName":"Indiana","practice":"ssdi","family":"ssdi","topLevel":true,"familyName":"Social Security disability (SSDI and SSI)","familyNameEs":"Discapacidad del Seguro Social (SSDI y SSI)","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"Indiana, Social Security disability (SSDI and SSI): English head \"social security disability lawyer\": top-of-page bids $5.34 to $30.81 a click, competition low. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":30.81,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"social security disability lawyer","bid_low_en":5.34,"bid_high_en":30.81,"competition_en":"LOW","competition_index_en":6,"family_bid_low_median":6.45,"family_bid_high_median":44.36,"queries_with_bid":5,"head_searches":390,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:IN:va-disability","dataset":"ad-costs","level":"family","jurisdiction":"IN","stateName":"Indiana","practice":"va-disability","family":"va-disability","topLevel":true,"familyName":"VA disability and veterans' benefits","familyNameEs":"Discapacidad y beneficios de veteranos (VA)","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"Indiana, VA disability and veterans' benefits: English head \"va disability lawyer\": top-of-page bids $6.77 to $121 a click, competition medium. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":120.73,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"va disability lawyer","bid_low_en":6.77,"bid_high_en":120.73,"competition_en":"MEDIUM","competition_index_en":42,"family_bid_low_median":6.37,"family_bid_high_median":126.92,"queries_with_bid":4,"head_searches":90,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:IN:lemon-law","dataset":"ad-costs","level":"family","jurisdiction":"IN","stateName":"Indiana","practice":"lemon-law","family":"lemon-law","topLevel":true,"familyName":"Lemon law and auto fraud","familyNameEs":"Ley limón y fraude automotriz","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"Indiana, Lemon law and auto fraud: English head \"lemon law lawyer\": top-of-page bids $6.35 to $79.73 a click, competition medium. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":79.73,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"lemon law lawyer","bid_low_en":6.35,"bid_high_en":79.73,"competition_en":"MEDIUM","competition_index_en":41,"family_bid_low_median":5.99,"family_bid_high_median":67.91,"queries_with_bid":4,"head_searches":320,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:IN:consumer-protection","dataset":"ad-costs","level":"family","jurisdiction":"IN","stateName":"Indiana","practice":"consumer-protection","family":"consumer-protection","topLevel":true,"familyName":"Consumer protection","familyNameEs":"Protección al consumidor","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"Indiana, Consumer protection: English head \"consumer protection attorney\": top-of-page bids $2.14 to $9.75 a click, competition medium. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":9.75,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"consumer protection attorney","bid_low_en":2.14,"bid_high_en":9.75,"competition_en":"MEDIUM","competition_index_en":50,"family_bid_low_median":2.12,"family_bid_high_median":9.82,"queries_with_bid":4,"head_searches":260,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:IN:debt-collection-defense","dataset":"ad-costs","level":"family","jurisdiction":"IN","stateName":"Indiana","practice":"debt-collection-defense","family":"debt-collection-defense","familyName":"Debt collection abuse (FDCPA)","familyNameEs":"Abusos en el cobro de deudas (FDCPA)","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"Indiana, Debt collection abuse (FDCPA): English head \"debt collection lawyer\": top-of-page bids $3.19 to $16.60 a click, competition medium. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":16.6,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"debt collection lawyer","bid_low_en":3.19,"bid_high_en":16.6,"competition_en":"MEDIUM","competition_index_en":61,"family_bid_low_median":3.45,"family_bid_high_median":13.26,"queries_with_bid":2,"head_searches":210,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:IN:credit-reporting","dataset":"ad-costs","level":"family","jurisdiction":"IN","stateName":"Indiana","practice":"credit-reporting","family":"credit-reporting","familyName":"Credit report errors (FCRA)","familyNameEs":"Errores en el informe de crédito (FCRA)","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"Indiana, Credit report errors (FCRA): English head \"fcra lawyer\": top-of-page bids $4.52 to $700 a click, competition medium. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":699.95,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"fcra lawyer","bid_low_en":4.52,"bid_high_en":699.95,"competition_en":"MEDIUM","competition_index_en":56,"family_bid_low_median":4.52,"family_bid_high_median":699.95,"queries_with_bid":1,"head_searches":20,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:IN:consumer-fraud","dataset":"ad-costs","level":"family","jurisdiction":"IN","stateName":"Indiana","practice":"consumer-fraud","family":"consumer-fraud","familyName":"Consumer fraud and scams","familyNameEs":"Fraude al consumidor y estafas","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"Indiana, Consumer fraud and scams: English head \"fraud attorney\": top-of-page bids $4.36 to $12.00 a click, competition low. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":12,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"fraud attorney","bid_low_en":4.36,"bid_high_en":12,"competition_en":"LOW","competition_index_en":22,"family_bid_low_median":4.36,"family_bid_high_median":12,"queries_with_bid":1,"head_searches":50,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:IN:business-law","dataset":"ad-costs","level":"family","jurisdiction":"IN","stateName":"Indiana","practice":"business-law","family":"business-law","topLevel":true,"familyName":"Business and commercial law","familyNameEs":"Derecho empresarial y comercial","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"Indiana, Business and commercial law: English head \"business lawyer\": top-of-page bids $4.26 to $20.01 a click, competition low. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":20.01,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"business lawyer","bid_low_en":4.26,"bid_high_en":20.01,"competition_en":"LOW","competition_index_en":1,"family_bid_low_median":2.88,"family_bid_high_median":17.64,"queries_with_bid":6,"head_searches":1900,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:IN:business-formation","dataset":"ad-costs","level":"family","jurisdiction":"IN","stateName":"Indiana","practice":"business-formation","family":"business-formation","familyName":"Business formation and governance","familyNameEs":"Constitución y gobierno de empresas","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"Indiana, Business formation and governance: English head \"small business lawyer\": top-of-page bids $2.70 to $19.08 a click, competition medium. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":19.08,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"small business lawyer","bid_low_en":2.7,"bid_high_en":19.08,"competition_en":"MEDIUM","competition_index_en":45,"family_bid_low_median":5.79,"family_bid_high_median":32.34,"queries_with_bid":3,"head_searches":50,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:IN:contract-disputes","dataset":"ad-costs","level":"family","jurisdiction":"IN","stateName":"Indiana","practice":"contract-disputes","family":"contract-disputes","familyName":"Contract disputes","familyNameEs":"Disputas contractuales","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"Indiana, Contract disputes: English head \"contract lawyer\": top-of-page bids $2.62 to $13.07 a click, competition low. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":13.07,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"contract lawyer","bid_low_en":2.62,"bid_high_en":13.07,"competition_en":"LOW","competition_index_en":1,"family_bid_low_median":2.88,"family_bid_high_median":12.9,"queries_with_bid":2,"head_searches":2400,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:IN:insurance-claims","dataset":"ad-costs","level":"family","jurisdiction":"IN","stateName":"Indiana","practice":"insurance-claims","family":"insurance-claims","topLevel":true,"familyName":"Insurance claim disputes and bad faith","familyNameEs":"Disputas con aseguradoras y mala fe","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"Indiana, Insurance claim disputes and bad faith: English head \"insurance claim lawyer\": top-of-page bids $17.44 to $55.80 a click, competition low. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":55.8,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"insurance claim lawyer","bid_low_en":17.44,"bid_high_en":55.8,"competition_en":"LOW","competition_index_en":32,"family_bid_low_median":18.02,"family_bid_high_median":41.42,"queries_with_bid":4,"head_searches":90,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:IN:civil-rights","dataset":"ad-costs","level":"family","jurisdiction":"IN","stateName":"Indiana","practice":"civil-rights","family":"civil-rights","topLevel":true,"familyName":"Civil rights","familyNameEs":"Derechos civiles","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"Indiana, Civil rights: English head \"civil rights attorney\": top-of-page bids $1.53 to $4.26 a click, competition medium. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":4.26,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"civil rights attorney","bid_low_en":1.53,"bid_high_en":4.26,"competition_en":"MEDIUM","competition_index_en":47,"family_bid_low_median":1.44,"family_bid_high_median":4.36,"queries_with_bid":4,"head_searches":390,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:IN:disability-access","dataset":"ad-costs","level":"family","jurisdiction":"IN","stateName":"Indiana","practice":"disability-access","family":"disability-access","familyName":"Disability access (ADA)","familyNameEs":"Accesibilidad para personas con discapacidad (ADA)","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"Indiana, Disability access (ADA): English head \"ada lawyer\": top-of-page bids $2.00 to $8.45 a click, competition low. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":8.45,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"ada lawyer","bid_low_en":2,"bid_high_en":8.45,"competition_en":"LOW","competition_index_en":9,"family_bid_low_median":2.23,"family_bid_high_median":10.36,"queries_with_bid":3,"head_searches":210,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:IN:landlord-tenant","dataset":"ad-costs","level":"family","jurisdiction":"IN","stateName":"Indiana","practice":"landlord-tenant","family":"landlord-tenant","topLevel":true,"familyName":"Landlord and tenant","familyNameEs":"Arrendadores e inquilinos","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"Indiana, Landlord and tenant: English head \"eviction lawyer\": top-of-page bids $1.47 to $4.57 a click, competition medium. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":4.57,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"eviction lawyer","bid_low_en":1.47,"bid_high_en":4.57,"competition_en":"MEDIUM","competition_index_en":48,"family_bid_low_median":1.67,"family_bid_high_median":5,"queries_with_bid":6,"head_searches":1000,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:IN:real-estate","dataset":"ad-costs","level":"family","jurisdiction":"IN","stateName":"Indiana","practice":"real-estate","family":"real-estate","topLevel":true,"familyName":"Real estate","familyNameEs":"Bienes raíces","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"Indiana, Real estate: English head \"real estate lawyer\": top-of-page bids $1.72 to $5.19 a click, competition low; Spanish head \"abogado de bienes raices\": $2.39 to $4.42, competition high. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":5.19,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"real estate lawyer","bid_low_en":1.72,"bid_high_en":5.19,"competition_en":"LOW","competition_index_en":1,"head_es":"abogado de bienes raices","bid_low_es":2.39,"bid_high_es":4.42,"competition_es":"HIGH","competition_index_es":71,"family_bid_low_median":1.66,"family_bid_high_median":4.65,"queries_with_bid":7,"head_searches":2400,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:IN:foreclosure-defense","dataset":"ad-costs","level":"family","jurisdiction":"IN","stateName":"Indiana","practice":"foreclosure-defense","family":"foreclosure-defense","familyName":"Foreclosure defense","familyNameEs":"Defensa contra ejecuciones hipotecarias","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"Indiana, Foreclosure defense: English head \"foreclosure attorney\": top-of-page bids $8.10 to $204 a click, competition medium. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":204,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"foreclosure attorney","bid_low_en":8.1,"bid_high_en":204,"competition_en":"MEDIUM","competition_index_en":36,"family_bid_low_median":8.49,"family_bid_high_median":204,"queries_with_bid":2,"head_searches":90,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:IN:intellectual-property","dataset":"ad-costs","level":"family","jurisdiction":"IN","stateName":"Indiana","practice":"intellectual-property","family":"intellectual-property","topLevel":true,"familyName":"Intellectual property","familyNameEs":"Propiedad intelectual","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"Indiana, Intellectual property: English head \"intellectual property lawyer\": top-of-page bids $3.67 to $19.70 a click, competition low. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":19.7,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"intellectual property lawyer","bid_low_en":3.67,"bid_high_en":19.7,"competition_en":"LOW","competition_index_en":0,"family_bid_low_median":4,"family_bid_high_median":23.26,"queries_with_bid":6,"head_searches":2400,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:IN:trademark","dataset":"ad-costs","level":"family","jurisdiction":"IN","stateName":"Indiana","practice":"trademark","family":"trademark","familyName":"Trademarks","familyNameEs":"Marcas","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"Indiana, Trademarks: English head \"trademark attorney\": top-of-page bids $10.97 to $48.28 a click, competition medium. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":48.28,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"trademark attorney","bid_low_en":10.97,"bid_high_en":48.28,"competition_en":"MEDIUM","competition_index_en":63,"family_bid_low_median":9.3,"family_bid_high_median":31.2,"queries_with_bid":4,"head_searches":590,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:IN:patent","dataset":"ad-costs","level":"family","jurisdiction":"IN","stateName":"Indiana","practice":"patent","family":"patent","familyName":"Patents","familyNameEs":"Patentes","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"Indiana, Patents: English head \"patent attorney\": top-of-page bids $6.16 to $29.40 a click, competition low. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":29.4,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"patent attorney","bid_low_en":6.16,"bid_high_en":29.4,"competition_en":"LOW","competition_index_en":4,"family_bid_low_median":5.11,"family_bid_high_median":24.86,"queries_with_bid":4,"head_searches":720,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:IN:copyright","dataset":"ad-costs","level":"family","jurisdiction":"IN","stateName":"Indiana","practice":"copyright","family":"copyright","familyName":"Copyright","familyNameEs":"Derechos de autor","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"Indiana, Copyright: English head \"copyright lawyer\": top-of-page bids $2.71 to $18.79 a click, competition low. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":18.79,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"copyright lawyer","bid_low_en":2.71,"bid_high_en":18.79,"competition_en":"LOW","competition_index_en":9,"family_bid_low_median":3.17,"family_bid_high_median":14.05,"queries_with_bid":2,"head_searches":140,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:IN:tax","dataset":"ad-costs","level":"family","jurisdiction":"IN","stateName":"Indiana","practice":"tax","family":"tax","topLevel":true,"familyName":"Tax disputes and IRS problems","familyNameEs":"Disputas fiscales y problemas con el IRS","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"Indiana, Tax disputes and IRS problems: English head \"tax lawyer\": top-of-page bids $11.93 to $50.17 a click, competition low. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":50.17,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"tax lawyer","bid_low_en":11.93,"bid_high_en":50.17,"competition_en":"LOW","competition_index_en":1,"family_bid_low_median":11.93,"family_bid_high_median":50.17,"queries_with_bid":6,"head_searches":2400,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:IN:education-law","dataset":"ad-costs","level":"family","jurisdiction":"IN","stateName":"Indiana","practice":"education-law","family":"education-law","topLevel":true,"familyName":"Education law","familyNameEs":"Derecho educativo","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"Indiana, Education law: English head \"education lawyer\": top-of-page bids $2.00 to $6.28 a click, competition low. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":6.28,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"education lawyer","bid_low_en":2,"bid_high_en":6.28,"competition_en":"LOW","competition_index_en":27,"family_bid_low_median":2,"family_bid_high_median":6.28,"queries_with_bid":2,"head_searches":90,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:IN:special-education","dataset":"ad-costs","level":"family","jurisdiction":"IN","stateName":"Indiana","practice":"special-education","family":"special-education","familyName":"Special education (IDEA)","familyNameEs":"Educación especial (IDEA)","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"Indiana, Special education (IDEA): English head \"special education lawyer\": top-of-page bids $0.83 to $3.50 a click, competition low. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":3.5,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"special education lawyer","bid_low_en":0.83,"bid_high_en":3.5,"competition_en":"LOW","competition_index_en":20,"family_bid_low_median":0.83,"family_bid_high_median":3.5,"queries_with_bid":3,"head_searches":40,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:KS:personal-injury","dataset":"ad-costs","level":"family","jurisdiction":"KS","stateName":"Kansas","practice":"personal-injury","family":"personal-injury","topLevel":true,"familyName":"Personal injury","familyNameEs":"Lesiones personales","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"Kansas, Personal injury: English head \"personal injury attorney near me\": top-of-page bids $51.16 to $381 a click, competition low. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":381.34,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"personal injury attorney near me","bid_low_en":51.16,"bid_high_en":381.34,"competition_en":"LOW","competition_index_en":6,"family_bid_low_median":32.32,"family_bid_high_median":564.49,"queries_with_bid":5,"head_searches":5400,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:KS:auto-accidents","dataset":"ad-costs","level":"family","jurisdiction":"KS","stateName":"Kansas","practice":"auto-accidents","family":"auto-accidents","familyName":"Car accidents","familyNameEs":"Accidentes de auto","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"Kansas, Car accidents: English head \"car accident lawyer near me\": top-of-page bids $96.87 to $324 a click, competition low; Spanish head \"abogado de accidentes\": $60.21 to $100, competition low. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":324.13,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"car accident lawyer near me","bid_low_en":96.87,"bid_high_en":324.13,"competition_en":"LOW","competition_index_en":4,"head_es":"abogado de accidentes","bid_low_es":60.21,"bid_high_es":100,"competition_es":"LOW","competition_index_es":3,"family_bid_low_median":80.56,"family_bid_high_median":341.79,"queries_with_bid":6,"head_searches":2900,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:KS:premises-liability","dataset":"ad-costs","level":"family","jurisdiction":"KS","stateName":"Kansas","practice":"premises-liability","family":"premises-liability","familyName":"Premises liability (slip and fall)","familyNameEs":"Responsabilidad de propietarios (resbalones y caídas)","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"Kansas, Premises liability (slip and fall): English head \"slip and fall lawyer near me\": top-of-page bids $99.43 to $1,000 a click, competition low. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":1000,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"slip and fall lawyer near me","bid_low_en":99.43,"bid_high_en":1000,"competition_en":"LOW","competition_index_en":2,"family_bid_low_median":67.5,"family_bid_high_median":1000,"queries_with_bid":2,"head_searches":210,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:KS:dog-bites","dataset":"ad-costs","level":"family","jurisdiction":"KS","stateName":"Kansas","practice":"dog-bites","family":"dog-bites","familyName":"Dog bites","familyNameEs":"Mordeduras de perro","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"Kansas, Dog bites: English head \"dog bite lawyer\": top-of-page bids $77.96 to $720 a click, competition low. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":720.35,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"dog bite lawyer","bid_low_en":77.96,"bid_high_en":720.35,"competition_en":"LOW","competition_index_en":5,"family_bid_low_median":77.96,"family_bid_high_median":720.35,"queries_with_bid":1,"head_searches":110,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:KS:assault-defamation","dataset":"ad-costs","level":"family","jurisdiction":"KS","stateName":"Kansas","practice":"assault-defamation","family":"assault-defamation","familyName":"Assault, libel and slander","familyNameEs":"Agresión, libelo y difamación","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"Kansas, Assault, libel and slander: English head \"defamation lawyer\": top-of-page bids $1.78 to $4.28 a click, competition low. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":4.28,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"defamation lawyer","bid_low_en":1.78,"bid_high_en":4.28,"competition_en":"LOW","competition_index_en":16,"family_bid_low_median":1.53,"family_bid_high_median":4.28,"queries_with_bid":5,"head_searches":110,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:KS:medical-malpractice","dataset":"ad-costs","level":"family","jurisdiction":"KS","stateName":"Kansas","practice":"medical-malpractice","family":"medical-malpractice","topLevel":true,"familyName":"Medical malpractice","familyNameEs":"Negligencia médica","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"Kansas, Medical malpractice: English head \"medical malpractice lawyer\": top-of-page bids $2.41 to $39.84 a click, competition low. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":39.84,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"medical malpractice lawyer","bid_low_en":2.41,"bid_high_en":39.84,"competition_en":"LOW","competition_index_en":1,"family_bid_low_median":2.32,"family_bid_high_median":23.39,"queries_with_bid":6,"head_searches":1600,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:KS:mass-tort","dataset":"ad-costs","level":"family","jurisdiction":"KS","stateName":"Kansas","practice":"mass-tort","family":"mass-tort","topLevel":true,"familyName":"Mass torts","familyNameEs":"Daños masivos","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"Kansas, Mass torts: English head \"class action lawyer\": top-of-page bids $2.95 to $16.73 a click, competition low. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":16.73,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"class action lawyer","bid_low_en":2.95,"bid_high_en":16.73,"competition_en":"LOW","competition_index_en":12,"family_bid_low_median":2.95,"family_bid_high_median":16.73,"queries_with_bid":2,"head_searches":70,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:KS:product-liability","dataset":"ad-costs","level":"family","jurisdiction":"KS","stateName":"Kansas","practice":"product-liability","family":"product-liability","familyName":"Product liability","familyNameEs":"Responsabilidad por productos","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"Kansas, Product liability: English head \"product liability attorney\": top-of-page bids $3.13 to $9.41 a click, competition low. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":9.41,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"product liability attorney","bid_low_en":3.13,"bid_high_en":9.41,"competition_en":"LOW","competition_index_en":19,"family_bid_low_median":3.13,"family_bid_high_median":9.41,"queries_with_bid":1,"head_searches":30,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:KS:mesothelioma","dataset":"ad-costs","level":"family","jurisdiction":"KS","stateName":"Kansas","practice":"toxic-exposure","family":"mesothelioma","parent":"toxic-exposure","familyName":"Mesothelioma","familyNameEs":"Mesotelioma","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"Kansas, Mesothelioma: English head \"mesothelioma attorney\": top-of-page bids $81.03 to $213 a click, competition low. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":212.75,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"mesothelioma attorney","bid_low_en":81.03,"bid_high_en":212.75,"competition_en":"LOW","competition_index_en":10,"family_bid_low_median":81.03,"family_bid_high_median":212.75,"queries_with_bid":1,"head_searches":1300,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:KS:workers-compensation","dataset":"ad-costs","level":"family","jurisdiction":"KS","stateName":"Kansas","practice":"workers-compensation","family":"workers-compensation","topLevel":true,"familyName":"Workers' compensation","familyNameEs":"Compensación laboral","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"Kansas, Workers' compensation: English head \"workers comp attorney\": top-of-page bids $13.40 to $87.75 a click, competition low. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":87.75,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"workers comp attorney","bid_low_en":13.4,"bid_high_en":87.75,"competition_en":"LOW","competition_index_en":14,"family_bid_low_median":13.4,"family_bid_high_median":87.75,"queries_with_bid":8,"head_searches":1000,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:KS:employment-law","dataset":"ad-costs","level":"family","jurisdiction":"KS","stateName":"Kansas","practice":"employment-law","family":"employment-law","topLevel":true,"familyName":"Employment law","familyNameEs":"Derecho laboral","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"Kansas, Employment law: English head \"employment lawyer\": top-of-page bids $1.40 to $7.17 a click, competition low; Spanish head \"abogado laboral\": $2.54 to $15.00, competition medium. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":7.17,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"employment lawyer","bid_low_en":1.4,"bid_high_en":7.17,"competition_en":"LOW","competition_index_en":2,"head_es":"abogado laboral","bid_low_es":2.54,"bid_high_es":15,"competition_es":"MEDIUM","competition_index_es":57,"family_bid_low_median":1.43,"family_bid_high_median":9.29,"queries_with_bid":10,"head_searches":1600,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:KS:employment-discrimination","dataset":"ad-costs","level":"family","jurisdiction":"KS","stateName":"Kansas","practice":"employment-discrimination","family":"employment-discrimination","familyName":"Workplace discrimination and harassment","familyNameEs":"Discriminación y acoso laboral","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"Kansas, Workplace discrimination and harassment: English head \"employment discrimination lawyer\": top-of-page bids $1.24 to $6.63 a click, competition low. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":6.63,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"employment discrimination lawyer","bid_low_en":1.24,"bid_high_en":6.63,"competition_en":"LOW","competition_index_en":15,"family_bid_low_median":1.03,"family_bid_high_median":4.94,"queries_with_bid":2,"head_searches":170,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:KS:wrongful-termination","dataset":"ad-costs","level":"family","jurisdiction":"KS","stateName":"Kansas","practice":"wrongful-termination","family":"wrongful-termination","familyName":"Wrongful termination and retaliation","familyNameEs":"Despido injustificado y represalias","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"Kansas, Wrongful termination and retaliation: English head \"wrongful termination lawyer\": top-of-page bids $1.31 to $8.18 a click, competition low. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":8.18,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"wrongful termination lawyer","bid_low_en":1.31,"bid_high_en":8.18,"competition_en":"LOW","competition_index_en":28,"family_bid_low_median":1.32,"family_bid_high_median":7.77,"queries_with_bid":3,"head_searches":390,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:KS:employee-benefits","dataset":"ad-costs","level":"family","jurisdiction":"KS","stateName":"Kansas","practice":"employee-benefits","family":"employee-benefits","familyName":"Employee benefits and ERISA","familyNameEs":"Beneficios de empleados y ERISA","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"Kansas, Employee benefits and ERISA: English head \"erisa lawyer\": top-of-page bids $2.86 to $17.00 a click, competition low. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":17,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"erisa lawyer","bid_low_en":2.86,"bid_high_en":17,"competition_en":"LOW","competition_index_en":15,"family_bid_low_median":2.86,"family_bid_high_median":17,"queries_with_bid":1,"head_searches":30,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:KS:immigration","dataset":"ad-costs","level":"family","jurisdiction":"KS","stateName":"Kansas","practice":"immigration","family":"immigration","topLevel":true,"familyName":"Immigration","familyNameEs":"Inmigración","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"Kansas, Immigration: English head \"immigration lawyer\": top-of-page bids $3.22 to $12.84 a click, competition low; Spanish head \"abogado de inmigracion\": $9.41 to $50.00, competition medium. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":12.84,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"immigration lawyer","bid_low_en":3.22,"bid_high_en":12.84,"competition_en":"LOW","competition_index_en":4,"head_es":"abogado de inmigracion","bid_low_es":9.41,"bid_high_es":50,"competition_es":"MEDIUM","competition_index_es":51,"family_bid_low_median":4.05,"family_bid_high_median":18.28,"queries_with_bid":6,"head_searches":1900,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:KS:family-law","dataset":"ad-costs","level":"family","jurisdiction":"KS","stateName":"Kansas","practice":"family-law","family":"family-law","topLevel":true,"familyName":"Family law","familyNameEs":"Derecho de familia","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"Kansas, Family law: English head \"family law attorney\": top-of-page bids $2.31 to $13.58 a click, competition low; Spanish head \"abogado de familia\": $1.14 to $3.49, competition medium. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":13.58,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"family law attorney","bid_low_en":2.31,"bid_high_en":13.58,"competition_en":"LOW","competition_index_en":6,"head_es":"abogado de familia","bid_low_es":1.14,"bid_high_es":3.49,"competition_es":"MEDIUM","competition_index_es":40,"family_bid_low_median":1.51,"family_bid_high_median":7.41,"queries_with_bid":9,"head_searches":1900,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:KS:divorce","dataset":"ad-costs","level":"family","jurisdiction":"KS","stateName":"Kansas","practice":"divorce","family":"divorce","familyName":"Divorce","familyNameEs":"Divorcio","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"Kansas, Divorce: English head \"divorce lawyer\": top-of-page bids $2.72 to $10.04 a click, competition low; Spanish head \"abogado de divorcio\": $1.72 to $24.31, competition medium. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":10.04,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"divorce lawyer","bid_low_en":2.72,"bid_high_en":10.04,"competition_en":"LOW","competition_index_en":2,"head_es":"abogado de divorcio","bid_low_es":1.72,"bid_high_es":24.31,"competition_es":"MEDIUM","competition_index_es":42,"family_bid_low_median":2.41,"family_bid_high_median":11.05,"queries_with_bid":8,"head_searches":2400,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:KS:child-custody","dataset":"ad-costs","level":"family","jurisdiction":"KS","stateName":"Kansas","practice":"child-custody","family":"child-custody","familyName":"Child custody","familyNameEs":"Custodia de menores","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"Kansas, Child custody: English head \"child custody attorney\": top-of-page bids $1.36 to $7.94 a click, competition low. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":7.94,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"child custody attorney","bid_low_en":1.36,"bid_high_en":7.94,"competition_en":"LOW","competition_index_en":22,"family_bid_low_median":1.36,"family_bid_high_median":7.94,"queries_with_bid":5,"head_searches":390,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:KS:child-support","dataset":"ad-costs","level":"family","jurisdiction":"KS","stateName":"Kansas","practice":"child-support","family":"child-support","familyName":"Child support","familyNameEs":"Manutención de menores","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"Kansas, Child support: English head \"child support lawyer\": top-of-page bids $1.46 to $5.89 a click, competition low. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":5.89,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"child support lawyer","bid_low_en":1.46,"bid_high_en":5.89,"competition_en":"LOW","competition_index_en":12,"family_bid_low_median":1.39,"family_bid_high_median":5.9,"queries_with_bid":3,"head_searches":390,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:KS:adoption","dataset":"ad-costs","level":"family","jurisdiction":"KS","stateName":"Kansas","practice":"adoption","family":"adoption","familyName":"Adoption and paternity","familyNameEs":"Adopción y paternidad","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"Kansas, Adoption and paternity: English head \"adoption lawyer\": top-of-page bids $3.28 to $6.20 a click, competition low. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":6.2,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"adoption lawyer","bid_low_en":3.28,"bid_high_en":6.2,"competition_en":"LOW","competition_index_en":14,"family_bid_low_median":3.28,"family_bid_high_median":6.2,"queries_with_bid":2,"head_searches":210,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:KS:juvenile","dataset":"ad-costs","level":"family","jurisdiction":"KS","stateName":"Kansas","practice":"juvenile","family":"juvenile","familyName":"Juvenile cases","familyNameEs":"Casos de menores","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"Kansas, Juvenile cases: English head \"juvenile defense lawyer\": top-of-page bids $1.80 to $13.90 a click, competition medium. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":13.9,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"juvenile defense lawyer","bid_low_en":1.8,"bid_high_en":13.9,"competition_en":"MEDIUM","competition_index_en":37,"family_bid_low_median":2.1,"family_bid_high_median":19.77,"queries_with_bid":2,"head_searches":30,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:KS:domestic-violence","dataset":"ad-costs","level":"family","jurisdiction":"KS","stateName":"Kansas","practice":"domestic-violence","family":"domestic-violence","familyName":"Domestic violence and protective orders","familyNameEs":"Violencia doméstica y órdenes de protección","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"Kansas, Domestic violence and protective orders: English head \"domestic violence attorney\": top-of-page bids $5.83 to $15.82 a click, competition low. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":15.82,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"domestic violence attorney","bid_low_en":5.83,"bid_high_en":15.82,"competition_en":"LOW","competition_index_en":9,"family_bid_low_median":3.18,"family_bid_high_median":10.07,"queries_with_bid":4,"head_searches":210,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:KS:criminal-defense","dataset":"ad-costs","level":"family","jurisdiction":"KS","stateName":"Kansas","practice":"criminal-defense","family":"criminal-defense","topLevel":true,"familyName":"Criminal defense","familyNameEs":"Defensa penal","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"Kansas, Criminal defense: English head \"criminal defense lawyer\": top-of-page bids $7.26 to $52.92 a click, competition low. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":52.92,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"criminal defense lawyer","bid_low_en":7.26,"bid_high_en":52.92,"competition_en":"LOW","competition_index_en":2,"family_bid_low_median":3.21,"family_bid_high_median":35.09,"queries_with_bid":7,"head_searches":2400,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:KS:dui-dwi","dataset":"ad-costs","level":"family","jurisdiction":"KS","stateName":"Kansas","practice":"dui-dwi","family":"dui-dwi","familyName":"DUI and DWI","familyNameEs":"Conducir en estado de ebriedad (DUI/DWI)","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"Kansas, DUI and DWI: English head \"dui lawyer\": top-of-page bids $3.33 to $15.52 a click, competition low; Spanish head \"abogado de dui\": $2.47 to $15.34, competition high. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":15.52,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"dui lawyer","bid_low_en":3.33,"bid_high_en":15.52,"competition_en":"LOW","competition_index_en":1,"head_es":"abogado de dui","bid_low_es":2.47,"bid_high_es":15.34,"competition_es":"HIGH","competition_index_es":95,"family_bid_low_median":2.56,"family_bid_high_median":13.89,"queries_with_bid":6,"head_searches":1600,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:KS:estate-planning","dataset":"ad-costs","level":"family","jurisdiction":"KS","stateName":"Kansas","practice":"estate-planning","family":"estate-planning","topLevel":true,"familyName":"Estate planning","familyNameEs":"Planificación patrimonial","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"Kansas, Estate planning: English head \"estate planning lawyer\": top-of-page bids $2.62 to $22.00 a click, competition low. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":22,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"estate planning lawyer","bid_low_en":2.62,"bid_high_en":22,"competition_en":"LOW","competition_index_en":2,"family_bid_low_median":2.24,"family_bid_high_median":20.32,"queries_with_bid":8,"head_searches":2400,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:KS:probate","dataset":"ad-costs","level":"family","jurisdiction":"KS","stateName":"Kansas","practice":"probate","family":"probate","familyName":"Probate and estate administration","familyNameEs":"Sucesiones y administración de herencias","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"Kansas, Probate and estate administration: English head \"probate attorney\": top-of-page bids $4.91 to $38.99 a click, competition low. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":38.99,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"probate attorney","bid_low_en":4.91,"bid_high_en":38.99,"competition_en":"LOW","competition_index_en":11,"family_bid_low_median":2.92,"family_bid_high_median":29.28,"queries_with_bid":4,"head_searches":480,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:KS:guardianship","dataset":"ad-costs","level":"family","jurisdiction":"KS","stateName":"Kansas","practice":"guardianship","family":"guardianship","familyName":"Guardianship and conservatorship","familyNameEs":"Tutela y curatela","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"Kansas, Guardianship and conservatorship: English head \"guardianship attorney\": top-of-page bids $2.13 to $4.57 a click, competition low. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":4.57,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"guardianship attorney","bid_low_en":2.13,"bid_high_en":4.57,"competition_en":"LOW","competition_index_en":27,"family_bid_low_median":2.13,"family_bid_high_median":4.57,"queries_with_bid":1,"head_searches":170,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:KS:elder-law","dataset":"ad-costs","level":"family","jurisdiction":"KS","stateName":"Kansas","practice":"elder-law","family":"elder-law","familyName":"Elder law and long-term care planning","familyNameEs":"Derecho de personas mayores y planificación de cuidados","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"Kansas, Elder law and long-term care planning: English head \"elder law attorney\": top-of-page bids $1.88 to $4.52 a click, competition low. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":4.52,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"elder law attorney","bid_low_en":1.88,"bid_high_en":4.52,"competition_en":"LOW","competition_index_en":9,"family_bid_low_median":1.43,"family_bid_high_median":4.58,"queries_with_bid":3,"head_searches":210,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:KS:lemon-law","dataset":"ad-costs","level":"family","jurisdiction":"KS","stateName":"Kansas","practice":"lemon-law","family":"lemon-law","topLevel":true,"familyName":"Lemon law and auto fraud","familyNameEs":"Ley limón y fraude automotriz","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"Kansas, Lemon law and auto fraud: English head \"lemon law lawyer\": top-of-page bids $6.11 to $17.78 a click, competition medium. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":17.78,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"lemon law lawyer","bid_low_en":6.11,"bid_high_en":17.78,"competition_en":"MEDIUM","competition_index_en":46,"family_bid_low_median":6.52,"family_bid_high_median":26.38,"queries_with_bid":4,"head_searches":170,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:KS:consumer-protection","dataset":"ad-costs","level":"family","jurisdiction":"KS","stateName":"Kansas","practice":"consumer-protection","family":"consumer-protection","topLevel":true,"familyName":"Consumer protection","familyNameEs":"Protección al consumidor","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"Kansas, Consumer protection: English head \"consumer protection lawyer\": top-of-page bids $1.88 to $5.69 a click, competition medium. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":5.69,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"consumer protection lawyer","bid_low_en":1.88,"bid_high_en":5.69,"competition_en":"MEDIUM","competition_index_en":38,"family_bid_low_median":2.01,"family_bid_high_median":6.77,"queries_with_bid":4,"head_searches":90,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:KS:debt-collection-defense","dataset":"ad-costs","level":"family","jurisdiction":"KS","stateName":"Kansas","practice":"debt-collection-defense","family":"debt-collection-defense","familyName":"Debt collection abuse (FDCPA)","familyNameEs":"Abusos en el cobro de deudas (FDCPA)","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"Kansas, Debt collection abuse (FDCPA): English head \"debt collection lawyer\": top-of-page bids $2.60 to $12.87 a click, competition medium. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":12.87,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"debt collection lawyer","bid_low_en":2.6,"bid_high_en":12.87,"competition_en":"MEDIUM","competition_index_en":47,"family_bid_low_median":2.34,"family_bid_high_median":14.15,"queries_with_bid":2,"head_searches":90,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:KS:consumer-fraud","dataset":"ad-costs","level":"family","jurisdiction":"KS","stateName":"Kansas","practice":"consumer-fraud","family":"consumer-fraud","familyName":"Consumer fraud and scams","familyNameEs":"Fraude al consumidor y estafas","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"Kansas, Consumer fraud and scams: English head \"fraud attorney\": top-of-page bids $4.80 to $12.58 a click, competition low. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":12.58,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"fraud attorney","bid_low_en":4.8,"bid_high_en":12.58,"competition_en":"LOW","competition_index_en":28,"family_bid_low_median":4.01,"family_bid_high_median":10.11,"queries_with_bid":2,"head_searches":30,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:KS:business-law","dataset":"ad-costs","level":"family","jurisdiction":"KS","stateName":"Kansas","practice":"business-law","family":"business-law","topLevel":true,"familyName":"Business and commercial law","familyNameEs":"Derecho empresarial y comercial","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"Kansas, Business and commercial law: English head \"business lawyer\": top-of-page bids $7.59 to $51.08 a click, competition low. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":51.08,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"business lawyer","bid_low_en":7.59,"bid_high_en":51.08,"competition_en":"LOW","competition_index_en":0,"family_bid_low_median":3.94,"family_bid_high_median":24.32,"queries_with_bid":4,"head_searches":1000,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:KS:business-formation","dataset":"ad-costs","level":"family","jurisdiction":"KS","stateName":"Kansas","practice":"business-formation","family":"business-formation","familyName":"Business formation and governance","familyNameEs":"Constitución y gobierno de empresas","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"Kansas, Business formation and governance: English head \"small business lawyer\": top-of-page bids $6.51 to $19.56 a click, competition low. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":19.56,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"small business lawyer","bid_low_en":6.51,"bid_high_en":19.56,"competition_en":"LOW","competition_index_en":29,"family_bid_low_median":3.72,"family_bid_high_median":32.03,"queries_with_bid":2,"head_searches":40,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:KS:contract-disputes","dataset":"ad-costs","level":"family","jurisdiction":"KS","stateName":"Kansas","practice":"contract-disputes","family":"contract-disputes","familyName":"Contract disputes","familyNameEs":"Disputas contractuales","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"Kansas, Contract disputes: English head \"contract lawyer\": top-of-page bids $3.21 to $8.35 a click, competition low. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":8.35,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"contract lawyer","bid_low_en":3.21,"bid_high_en":8.35,"competition_en":"LOW","competition_index_en":0,"family_bid_low_median":3.09,"family_bid_high_median":25.27,"queries_with_bid":2,"head_searches":1300,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:KS:insurance-claims","dataset":"ad-costs","level":"family","jurisdiction":"KS","stateName":"Kansas","practice":"insurance-claims","family":"insurance-claims","topLevel":true,"familyName":"Insurance claim disputes and bad faith","familyNameEs":"Disputas con aseguradoras y mala fe","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"Kansas, Insurance claim disputes and bad faith: English head \"insurance claim lawyer\": top-of-page bids $5.59 to $33.41 a click, competition medium. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":33.41,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"insurance claim lawyer","bid_low_en":5.59,"bid_high_en":33.41,"competition_en":"MEDIUM","competition_index_en":45,"family_bid_low_median":4.09,"family_bid_high_median":15.58,"queries_with_bid":3,"head_searches":50,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:KS:civil-rights","dataset":"ad-costs","level":"family","jurisdiction":"KS","stateName":"Kansas","practice":"civil-rights","family":"civil-rights","topLevel":true,"familyName":"Civil rights","familyNameEs":"Derechos civiles","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"Kansas, Civil rights: English head \"civil rights attorney\": top-of-page bids $1.29 to $5.57 a click, competition medium. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":5.57,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"civil rights attorney","bid_low_en":1.29,"bid_high_en":5.57,"competition_en":"MEDIUM","competition_index_en":44,"family_bid_low_median":1.51,"family_bid_high_median":4.84,"queries_with_bid":4,"head_searches":140,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:KS:disability-access","dataset":"ad-costs","level":"family","jurisdiction":"KS","stateName":"Kansas","practice":"disability-access","family":"disability-access","familyName":"Disability access (ADA)","familyNameEs":"Accesibilidad para personas con discapacidad (ADA)","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"Kansas, Disability access (ADA): English head \"ada lawyer\": top-of-page bids $0.13 to $3.16 a click, competition low. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":3.16,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"ada lawyer","bid_low_en":0.13,"bid_high_en":3.16,"competition_en":"LOW","competition_index_en":8,"family_bid_low_median":2.39,"family_bid_high_median":7.64,"queries_with_bid":3,"head_searches":90,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:KS:landlord-tenant","dataset":"ad-costs","level":"family","jurisdiction":"KS","stateName":"Kansas","practice":"landlord-tenant","family":"landlord-tenant","topLevel":true,"familyName":"Landlord and tenant","familyNameEs":"Arrendadores e inquilinos","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"Kansas, Landlord and tenant: English head \"eviction lawyer\": top-of-page bids $1.47 to $3.73 a click, competition low. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":3.73,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"eviction lawyer","bid_low_en":1.47,"bid_high_en":3.73,"competition_en":"LOW","competition_index_en":33,"family_bid_low_median":1.51,"family_bid_high_median":4.18,"queries_with_bid":6,"head_searches":320,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:KS:real-estate","dataset":"ad-costs","level":"family","jurisdiction":"KS","stateName":"Kansas","practice":"real-estate","family":"real-estate","topLevel":true,"familyName":"Real estate","familyNameEs":"Bienes raíces","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"Kansas, Real estate: English head \"real estate lawyer\": top-of-page bids $1.23 to $9.53 a click, competition low. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":9.53,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"real estate lawyer","bid_low_en":1.23,"bid_high_en":9.53,"competition_en":"LOW","competition_index_en":0,"family_bid_low_median":1.58,"family_bid_high_median":9.53,"queries_with_bid":5,"head_searches":1300,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:KS:intellectual-property","dataset":"ad-costs","level":"family","jurisdiction":"KS","stateName":"Kansas","practice":"intellectual-property","family":"intellectual-property","topLevel":true,"familyName":"Intellectual property","familyNameEs":"Propiedad intelectual","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"Kansas, Intellectual property: English head \"intellectual property lawyer\": top-of-page bids $2.53 to $12.80 a click, competition low. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":12.8,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"intellectual property lawyer","bid_low_en":2.53,"bid_high_en":12.8,"competition_en":"LOW","competition_index_en":0,"family_bid_low_median":6.8,"family_bid_high_median":21.43,"queries_with_bid":5,"head_searches":1000,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:KS:trademark","dataset":"ad-costs","level":"family","jurisdiction":"KS","stateName":"Kansas","practice":"trademark","family":"trademark","familyName":"Trademarks","familyNameEs":"Marcas","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"Kansas, Trademarks: English head \"trademark attorney\": top-of-page bids $7.63 to $28.79 a click, competition medium. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":28.79,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"trademark attorney","bid_low_en":7.63,"bid_high_en":28.79,"competition_en":"MEDIUM","competition_index_en":47,"family_bid_low_median":6.8,"family_bid_high_median":24.16,"queries_with_bid":4,"head_searches":320,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:KS:patent","dataset":"ad-costs","level":"family","jurisdiction":"KS","stateName":"Kansas","practice":"patent","family":"patent","familyName":"Patents","familyNameEs":"Patentes","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"Kansas, Patents: English head \"patent attorney\": top-of-page bids $8.27 to $25.00 a click, competition low. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":25,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"patent attorney","bid_low_en":8.27,"bid_high_en":25,"competition_en":"LOW","competition_index_en":2,"family_bid_low_median":9.62,"family_bid_high_median":30.37,"queries_with_bid":4,"head_searches":320,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:KS:tax","dataset":"ad-costs","level":"family","jurisdiction":"KS","stateName":"Kansas","practice":"tax","family":"tax","topLevel":true,"familyName":"Tax disputes and IRS problems","familyNameEs":"Disputas fiscales y problemas con el IRS","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"Kansas, Tax disputes and IRS problems: English head \"tax lawyer\": top-of-page bids $13.94 to $50.99 a click, competition low. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":50.99,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"tax lawyer","bid_low_en":13.94,"bid_high_en":50.99,"competition_en":"LOW","competition_index_en":1,"family_bid_low_median":11.86,"family_bid_high_median":50.99,"queries_with_bid":6,"head_searches":1300,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:KS:education-law","dataset":"ad-costs","level":"family","jurisdiction":"KS","stateName":"Kansas","practice":"education-law","family":"education-law","topLevel":true,"familyName":"Education law","familyNameEs":"Derecho educativo","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"Kansas, Education law: English head \"education lawyer\": top-of-page bids $1.67 to $5.24 a click, competition medium. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":5.24,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"education lawyer","bid_low_en":1.67,"bid_high_en":5.24,"competition_en":"MEDIUM","competition_index_en":36,"family_bid_low_median":1.67,"family_bid_high_median":5.24,"queries_with_bid":2,"head_searches":30,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:KS:special-education","dataset":"ad-costs","level":"family","jurisdiction":"KS","stateName":"Kansas","practice":"special-education","family":"special-education","familyName":"Special education (IDEA)","familyNameEs":"Educación especial (IDEA)","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"Kansas, Special education (IDEA): English head \"special education lawyer\": top-of-page bids $1.56 to $4.79 a click, competition low. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":4.79,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"special education lawyer","bid_low_en":1.56,"bid_high_en":4.79,"competition_en":"LOW","competition_index_en":31,"family_bid_low_median":1.56,"family_bid_high_median":4.79,"queries_with_bid":2,"head_searches":20,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:KY:personal-injury","dataset":"ad-costs","level":"family","jurisdiction":"KY","stateName":"Kentucky","practice":"personal-injury","family":"personal-injury","topLevel":true,"familyName":"Personal injury","familyNameEs":"Lesiones personales","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"Kentucky, Personal injury: English head \"personal injury attorney near me\": top-of-page bids $99.76 to $435 a click, competition low. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":434.88,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"personal injury attorney near me","bid_low_en":99.76,"bid_high_en":434.88,"competition_en":"LOW","competition_index_en":12,"family_bid_low_median":99.76,"family_bid_high_median":434.88,"queries_with_bid":5,"head_searches":2400,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:KY:auto-accidents","dataset":"ad-costs","level":"family","jurisdiction":"KY","stateName":"Kentucky","practice":"auto-accidents","family":"auto-accidents","familyName":"Car accidents","familyNameEs":"Accidentes de auto","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"Kentucky, Car accidents: English head \"car accident lawyer near me\": top-of-page bids $145 to $654 a click, competition low. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":653.89,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"car accident lawyer near me","bid_low_en":145.11,"bid_high_en":653.89,"competition_en":"LOW","competition_index_en":7,"family_bid_low_median":136.05,"family_bid_high_median":507.22,"queries_with_bid":5,"head_searches":1000,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:KY:truck-accidents","dataset":"ad-costs","level":"family","jurisdiction":"KY","stateName":"Kentucky","practice":"truck-accidents","family":"truck-accidents","familyName":"Truck accidents","familyNameEs":"Accidentes de camiones","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"Kentucky, Truck accidents: English head \"truck accident lawyer near me\": top-of-page bids $150 to $700 a click, competition low. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":700,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"truck accident lawyer near me","bid_low_en":150,"bid_high_en":700,"competition_en":"LOW","competition_index_en":22,"family_bid_low_median":150,"family_bid_high_median":700,"queries_with_bid":3,"head_searches":480,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:KY:motorcycle-accidents","dataset":"ad-costs","level":"family","jurisdiction":"KY","stateName":"Kentucky","practice":"motorcycle-accidents","family":"motorcycle-accidents","familyName":"Motorcycle accidents","familyNameEs":"Accidentes de motocicleta","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"Kentucky, Motorcycle accidents: English head \"motorcycle accident lawyer near me\": top-of-page bids $150 to $700 a click, competition low. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":700,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"motorcycle accident lawyer near me","bid_low_en":150,"bid_high_en":700,"competition_en":"LOW","competition_index_en":20,"family_bid_low_median":162.31,"family_bid_high_median":598,"queries_with_bid":4,"head_searches":320,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:KY:premises-liability","dataset":"ad-costs","level":"family","jurisdiction":"KY","stateName":"Kentucky","practice":"premises-liability","family":"premises-liability","familyName":"Premises liability (slip and fall)","familyNameEs":"Responsabilidad de propietarios (resbalones y caídas)","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"Kentucky, Premises liability (slip and fall): English head \"slip and fall attorney\": top-of-page bids $82.69 to $500 a click, competition low. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":500,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"slip and fall attorney","bid_low_en":82.69,"bid_high_en":500,"competition_en":"LOW","competition_index_en":26,"family_bid_low_median":78.72,"family_bid_high_median":500,"queries_with_bid":5,"head_searches":170,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:KY:dog-bites","dataset":"ad-costs","level":"family","jurisdiction":"KY","stateName":"Kentucky","practice":"dog-bites","family":"dog-bites","familyName":"Dog bites","familyNameEs":"Mordeduras de perro","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"Kentucky, Dog bites: English head \"dog bite lawyer\": top-of-page bids $23.82 to $224 a click, competition low. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":223.51,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"dog bite lawyer","bid_low_en":23.82,"bid_high_en":223.51,"competition_en":"LOW","competition_index_en":11,"family_bid_low_median":52,"family_bid_high_median":581.76,"queries_with_bid":3,"head_searches":140,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:KY:wrongful-death","dataset":"ad-costs","level":"family","jurisdiction":"KY","stateName":"Kentucky","practice":"wrongful-death","family":"wrongful-death","familyName":"Wrongful death","familyNameEs":"Muerte por negligencia","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"Kentucky, Wrongful death: English head \"wrongful death lawyer\": top-of-page bids $48.62 to $190 a click, competition low. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":190,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"wrongful death lawyer","bid_low_en":48.62,"bid_high_en":190,"competition_en":"LOW","competition_index_en":3,"family_bid_low_median":34.23,"family_bid_high_median":336.15,"queries_with_bid":4,"head_searches":260,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:KY:maritime-injury","dataset":"ad-costs","level":"family","jurisdiction":"KY","stateName":"Kentucky","practice":"maritime-injury","family":"maritime-injury","familyName":"Maritime and boating injuries","familyNameEs":"Lesiones marítimas y en embarcaciones","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"Kentucky, Maritime and boating injuries: English head \"maritime lawyer\": top-of-page bids $7.81 to $70.56 a click, competition low. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":70.56,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"maritime lawyer","bid_low_en":7.81,"bid_high_en":70.56,"competition_en":"LOW","competition_index_en":5,"family_bid_low_median":7.81,"family_bid_high_median":70.56,"queries_with_bid":1,"head_searches":170,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:KY:assault-defamation","dataset":"ad-costs","level":"family","jurisdiction":"KY","stateName":"Kentucky","practice":"assault-defamation","family":"assault-defamation","familyName":"Assault, libel and slander","familyNameEs":"Agresión, libelo y difamación","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"Kentucky, Assault, libel and slander: English head \"defamation lawyer\": top-of-page bids $2.06 to $8.31 a click, competition low. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":8.31,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"defamation lawyer","bid_low_en":2.06,"bid_high_en":8.31,"competition_en":"LOW","competition_index_en":25,"family_bid_low_median":1.74,"family_bid_high_median":7.22,"queries_with_bid":3,"head_searches":210,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:KY:medical-malpractice","dataset":"ad-costs","level":"family","jurisdiction":"KY","stateName":"Kentucky","practice":"medical-malpractice","family":"medical-malpractice","topLevel":true,"familyName":"Medical malpractice","familyNameEs":"Negligencia médica","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"Kentucky, Medical malpractice: English head \"medical malpractice lawyer\": top-of-page bids $4.17 to $20.65 a click, competition low. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":20.65,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"medical malpractice lawyer","bid_low_en":4.17,"bid_high_en":20.65,"competition_en":"LOW","competition_index_en":7,"family_bid_low_median":4.15,"family_bid_high_median":20.39,"queries_with_bid":6,"head_searches":1900,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:KY:nursing-home-abuse","dataset":"ad-costs","level":"family","jurisdiction":"KY","stateName":"Kentucky","practice":"nursing-home-abuse","family":"nursing-home-abuse","familyName":"Nursing home abuse and neglect","familyNameEs":"Abuso y negligencia en hogares de ancianos","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"Kentucky, Nursing home abuse and neglect: English head \"nursing home abuse lawyer\": top-of-page bids $600 to $600 a click, competition low. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":600,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"nursing home abuse lawyer","bid_low_en":600,"bid_high_en":600,"competition_en":"LOW","competition_index_en":22,"family_bid_low_median":40.12,"family_bid_high_median":600,"queries_with_bid":3,"head_searches":50,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:KY:mass-tort","dataset":"ad-costs","level":"family","jurisdiction":"KY","stateName":"Kentucky","practice":"mass-tort","family":"mass-tort","topLevel":true,"familyName":"Mass torts","familyNameEs":"Daños masivos","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"Kentucky, Mass torts: English head \"class action lawyer\": top-of-page bids $4.63 to $25.34 a click, competition low. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":25.34,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"class action lawyer","bid_low_en":4.63,"bid_high_en":25.34,"competition_en":"LOW","competition_index_en":20,"family_bid_low_median":4.63,"family_bid_high_median":25.34,"queries_with_bid":2,"head_searches":140,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:KY:workers-compensation","dataset":"ad-costs","level":"family","jurisdiction":"KY","stateName":"Kentucky","practice":"workers-compensation","family":"workers-compensation","topLevel":true,"familyName":"Workers' compensation","familyNameEs":"Compensación laboral","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"Kentucky, Workers' compensation: English head \"workers comp attorney\": top-of-page bids $11.18 to $79.47 a click, competition low. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":79.47,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"workers comp attorney","bid_low_en":11.18,"bid_high_en":79.47,"competition_en":"LOW","competition_index_en":18,"family_bid_low_median":11.18,"family_bid_high_median":79.47,"queries_with_bid":8,"head_searches":1600,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:KY:employment-law","dataset":"ad-costs","level":"family","jurisdiction":"KY","stateName":"Kentucky","practice":"employment-law","family":"employment-law","topLevel":true,"familyName":"Employment law","familyNameEs":"Derecho laboral","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"Kentucky, Employment law: English head \"employment lawyer\": top-of-page bids $1.55 to $6.39 a click, competition low; Spanish head \"abogado laboral cerca de mi\": $1.45 to $4.14, competition high. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":6.39,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"employment lawyer","bid_low_en":1.55,"bid_high_en":6.39,"competition_en":"LOW","competition_index_en":4,"head_es":"abogado laboral cerca de mi","bid_low_es":1.45,"bid_high_es":4.14,"competition_es":"HIGH","competition_index_es":86,"family_bid_low_median":1.64,"family_bid_high_median":7.19,"queries_with_bid":10,"head_searches":1600,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:KY:employment-discrimination","dataset":"ad-costs","level":"family","jurisdiction":"KY","stateName":"Kentucky","practice":"employment-discrimination","family":"employment-discrimination","familyName":"Workplace discrimination and harassment","familyNameEs":"Discriminación y acoso laboral","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"Kentucky, Workplace discrimination and harassment: English head \"employment discrimination lawyer\": top-of-page bids $1.56 to $5.77 a click, competition low. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":5.77,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"employment discrimination lawyer","bid_low_en":1.56,"bid_high_en":5.77,"competition_en":"LOW","competition_index_en":18,"family_bid_low_median":1.5,"family_bid_high_median":5.65,"queries_with_bid":4,"head_searches":140,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:KY:wrongful-termination","dataset":"ad-costs","level":"family","jurisdiction":"KY","stateName":"Kentucky","practice":"wrongful-termination","family":"wrongful-termination","familyName":"Wrongful termination and retaliation","familyNameEs":"Despido injustificado y represalias","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"Kentucky, Wrongful termination and retaliation: English head \"wrongful termination lawyer\": top-of-page bids $1.42 to $4.46 a click, competition medium. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":4.46,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"wrongful termination lawyer","bid_low_en":1.42,"bid_high_en":4.46,"competition_en":"MEDIUM","competition_index_en":35,"family_bid_low_median":1.43,"family_bid_high_median":4.29,"queries_with_bid":4,"head_searches":720,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:KY:whistleblower","dataset":"ad-costs","level":"family","jurisdiction":"KY","stateName":"Kentucky","practice":"whistleblower","family":"whistleblower","familyName":"Whistleblower and qui tam","familyNameEs":"Denunciantes y acciones qui tam","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"Kentucky, Whistleblower and qui tam: English head \"whistleblower lawyer\": top-of-page bids $3.08 to $15.00 a click, competition low. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":15,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"whistleblower lawyer","bid_low_en":3.08,"bid_high_en":15,"competition_en":"LOW","competition_index_en":11,"family_bid_low_median":3.08,"family_bid_high_median":15,"queries_with_bid":2,"head_searches":70,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:KY:immigration","dataset":"ad-costs","level":"family","jurisdiction":"KY","stateName":"Kentucky","practice":"immigration","family":"immigration","topLevel":true,"familyName":"Immigration","familyNameEs":"Inmigración","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"Kentucky, Immigration: English head \"immigration lawyer\": top-of-page bids $3.78 to $19.15 a click, competition low; Spanish head \"abogado de inmigracion\": $5.69 to $50.00, competition medium. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":19.15,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"immigration lawyer","bid_low_en":3.78,"bid_high_en":19.15,"competition_en":"LOW","competition_index_en":7,"head_es":"abogado de inmigracion","bid_low_es":5.69,"bid_high_es":50,"competition_es":"MEDIUM","competition_index_es":55,"family_bid_low_median":5.29,"family_bid_high_median":24.33,"queries_with_bid":6,"head_searches":1600,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:KY:family-immigration","dataset":"ad-costs","level":"family","jurisdiction":"KY","stateName":"Kentucky","practice":"family-immigration","family":"family-immigration","familyName":"Family-based immigration","familyNameEs":"Inmigración por vínculo familiar","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"Kentucky, Family-based immigration: English head \"green card lawyer\": top-of-page bids $5.18 to $51.47 a click, competition medium. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":51.47,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"green card lawyer","bid_low_en":5.18,"bid_high_en":51.47,"competition_en":"MEDIUM","competition_index_en":66,"family_bid_low_median":5.18,"family_bid_high_median":51.47,"queries_with_bid":1,"head_searches":10,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:KY:family-law","dataset":"ad-costs","level":"family","jurisdiction":"KY","stateName":"Kentucky","practice":"family-law","family":"family-law","topLevel":true,"familyName":"Family law","familyNameEs":"Derecho de familia","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"Kentucky, Family law: English head \"family law attorney\": top-of-page bids $1.82 to $10.41 a click, competition low; Spanish head \"abogado de familia\": $1.39 to $6.94, competition high. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":10.41,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"family law attorney","bid_low_en":1.82,"bid_high_en":10.41,"competition_en":"LOW","competition_index_en":8,"head_es":"abogado de familia","bid_low_es":1.39,"bid_high_es":6.94,"competition_es":"HIGH","competition_index_es":69,"family_bid_low_median":1.79,"family_bid_high_median":10.24,"queries_with_bid":8,"head_searches":2900,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:KY:divorce","dataset":"ad-costs","level":"family","jurisdiction":"KY","stateName":"Kentucky","practice":"divorce","family":"divorce","familyName":"Divorce","familyNameEs":"Divorcio","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"Kentucky, Divorce: English head \"divorce lawyer\": top-of-page bids $2.28 to $11.25 a click, competition low; Spanish head \"abogado de divorcio\": $1.74 to $7.10, competition high. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":11.25,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"divorce lawyer","bid_low_en":2.28,"bid_high_en":11.25,"competition_en":"LOW","competition_index_en":5,"head_es":"abogado de divorcio","bid_low_es":1.74,"bid_high_es":7.1,"competition_es":"HIGH","competition_index_es":89,"family_bid_low_median":1.81,"family_bid_high_median":11,"queries_with_bid":7,"head_searches":2900,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:KY:child-custody","dataset":"ad-costs","level":"family","jurisdiction":"KY","stateName":"Kentucky","practice":"child-custody","family":"child-custody","familyName":"Child custody","familyNameEs":"Custodia de menores","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"Kentucky, Child custody: English head \"child custody attorney near me\": top-of-page bids $1.40 to $12.02 a click, competition medium. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":12.02,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"child custody attorney near me","bid_low_en":1.4,"bid_high_en":12.02,"competition_en":"MEDIUM","competition_index_en":51,"family_bid_low_median":1.54,"family_bid_high_median":12.02,"queries_with_bid":5,"head_searches":720,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:KY:child-support","dataset":"ad-costs","level":"family","jurisdiction":"KY","stateName":"Kentucky","practice":"child-support","family":"child-support","familyName":"Child support","familyNameEs":"Manutención de menores","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"Kentucky, Child support: English head \"child support lawyer\": top-of-page bids $1.40 to $9.66 a click, competition medium. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":9.66,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"child support lawyer","bid_low_en":1.4,"bid_high_en":9.66,"competition_en":"MEDIUM","competition_index_en":38,"family_bid_low_median":1.51,"family_bid_high_median":9.38,"queries_with_bid":4,"head_searches":590,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:KY:adoption","dataset":"ad-costs","level":"family","jurisdiction":"KY","stateName":"Kentucky","practice":"adoption","family":"adoption","familyName":"Adoption and paternity","familyNameEs":"Adopción y paternidad","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"Kentucky, Adoption and paternity: English head \"adoption lawyer\": top-of-page bids $1.98 to $6.25 a click, competition low. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":6.25,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"adoption lawyer","bid_low_en":1.98,"bid_high_en":6.25,"competition_en":"LOW","competition_index_en":15,"family_bid_low_median":1.98,"family_bid_high_median":6.25,"queries_with_bid":2,"head_searches":320,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:KY:juvenile","dataset":"ad-costs","level":"family","jurisdiction":"KY","stateName":"Kentucky","practice":"juvenile","family":"juvenile","familyName":"Juvenile cases","familyNameEs":"Casos de menores","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"Kentucky, Juvenile cases: English head \"juvenile defense lawyer\": top-of-page bids $2.34 to $13.23 a click, competition low. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":13.23,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"juvenile defense lawyer","bid_low_en":2.34,"bid_high_en":13.23,"competition_en":"LOW","competition_index_en":23,"family_bid_low_median":2.34,"family_bid_high_median":13.23,"queries_with_bid":1,"head_searches":30,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:KY:domestic-violence","dataset":"ad-costs","level":"family","jurisdiction":"KY","stateName":"Kentucky","practice":"domestic-violence","family":"domestic-violence","familyName":"Domestic violence and protective orders","familyNameEs":"Violencia doméstica y órdenes de protección","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"Kentucky, Domestic violence and protective orders: English head \"domestic violence lawyer\": top-of-page bids $3.46 to $13.37 a click, competition low; Spanish head \"abogado de violencia domestica\": $1.50 to $5.51, competition high. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":13.37,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"domestic violence lawyer","bid_low_en":3.46,"bid_high_en":13.37,"competition_en":"LOW","competition_index_en":32,"head_es":"abogado de violencia domestica","bid_low_es":1.5,"bid_high_es":5.51,"competition_es":"HIGH","competition_index_es":100,"family_bid_low_median":2.14,"family_bid_high_median":14.85,"queries_with_bid":5,"head_searches":70,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:KY:criminal-defense","dataset":"ad-costs","level":"family","jurisdiction":"KY","stateName":"Kentucky","practice":"criminal-defense","family":"criminal-defense","topLevel":true,"familyName":"Criminal defense","familyNameEs":"Defensa penal","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"Kentucky, Criminal defense: English head \"criminal defense lawyer\": top-of-page bids $3.48 to $18.51 a click, competition low; Spanish head \"abogado penal\": $1.74 to $39.13, competition low. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":18.51,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"criminal defense lawyer","bid_low_en":3.48,"bid_high_en":18.51,"competition_en":"LOW","competition_index_en":2,"head_es":"abogado penal","bid_low_es":1.74,"bid_high_es":39.13,"competition_es":"LOW","competition_index_es":19,"family_bid_low_median":2.15,"family_bid_high_median":16.57,"queries_with_bid":7,"head_searches":1900,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:KY:dui-dwi","dataset":"ad-costs","level":"family","jurisdiction":"KY","stateName":"Kentucky","practice":"dui-dwi","family":"dui-dwi","familyName":"DUI and DWI","familyNameEs":"Conducir en estado de ebriedad (DUI/DWI)","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"Kentucky, DUI and DWI: English head \"dui lawyer\": top-of-page bids $6.74 to $33.54 a click, competition low. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":33.54,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"dui lawyer","bid_low_en":6.74,"bid_high_en":33.54,"competition_en":"LOW","competition_index_en":2,"family_bid_low_median":8.91,"family_bid_high_median":51.66,"queries_with_bid":5,"head_searches":1600,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:KY:white-collar","dataset":"ad-costs","level":"family","jurisdiction":"KY","stateName":"Kentucky","practice":"white-collar","family":"white-collar","familyName":"White-collar and fraud charges","familyNameEs":"Delitos de cuello blanco y fraude","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"Kentucky, White-collar and fraud charges: English head \"federal criminal defense lawyer\": top-of-page bids $3.60 to $25.00 a click, competition medium. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":25,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"federal criminal defense lawyer","bid_low_en":3.6,"bid_high_en":25,"competition_en":"MEDIUM","competition_index_en":40,"family_bid_low_median":3.6,"family_bid_high_median":25,"queries_with_bid":1,"head_searches":40,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:KY:chapter-13","dataset":"ad-costs","level":"family","jurisdiction":"KY","stateName":"Kentucky","practice":"consumer-bankruptcy","family":"chapter-13","parent":"consumer-bankruptcy","familyName":"Chapter 13 bankruptcy","familyNameEs":"Bancarrota del capítulo 13","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"Kentucky, Chapter 13 bankruptcy: English head \"chapter 13 attorney\": top-of-page bids $12.45 to $19.74 a click, competition high. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":19.74,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"chapter 13 attorney","bid_low_en":12.45,"bid_high_en":19.74,"competition_en":"HIGH","competition_index_en":97,"family_bid_low_median":12.45,"family_bid_high_median":19.74,"queries_with_bid":1,"head_searches":30,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:KY:estate-planning","dataset":"ad-costs","level":"family","jurisdiction":"KY","stateName":"Kentucky","practice":"estate-planning","family":"estate-planning","topLevel":true,"familyName":"Estate planning","familyNameEs":"Planificación patrimonial","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"Kentucky, Estate planning: English head \"estate planning attorney\": top-of-page bids $1.63 to $13.28 a click, competition low. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":13.28,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"estate planning attorney","bid_low_en":1.63,"bid_high_en":13.28,"competition_en":"LOW","competition_index_en":7,"family_bid_low_median":1.63,"family_bid_high_median":11.06,"queries_with_bid":7,"head_searches":3600,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:KY:probate","dataset":"ad-costs","level":"family","jurisdiction":"KY","stateName":"Kentucky","practice":"probate","family":"probate","familyName":"Probate and estate administration","familyNameEs":"Sucesiones y administración de herencias","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"Kentucky, Probate and estate administration: English head \"probate attorney\": top-of-page bids $2.07 to $16.56 a click, competition low. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":16.56,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"probate attorney","bid_low_en":2.07,"bid_high_en":16.56,"competition_en":"LOW","competition_index_en":12,"family_bid_low_median":2.07,"family_bid_high_median":16.54,"queries_with_bid":4,"head_searches":880,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:KY:guardianship","dataset":"ad-costs","level":"family","jurisdiction":"KY","stateName":"Kentucky","practice":"guardianship","family":"guardianship","familyName":"Guardianship and conservatorship","familyNameEs":"Tutela y curatela","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"Kentucky, Guardianship and conservatorship: English head \"guardianship attorney\": top-of-page bids $2.03 to $8.78 a click, competition medium. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":8.78,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"guardianship attorney","bid_low_en":2.03,"bid_high_en":8.78,"competition_en":"MEDIUM","competition_index_en":40,"family_bid_low_median":2.03,"family_bid_high_median":8.78,"queries_with_bid":1,"head_searches":140,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:KY:elder-law","dataset":"ad-costs","level":"family","jurisdiction":"KY","stateName":"Kentucky","practice":"elder-law","family":"elder-law","familyName":"Elder law and long-term care planning","familyNameEs":"Derecho de personas mayores y planificación de cuidados","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"Kentucky, Elder law and long-term care planning: English head \"elder law attorney\": top-of-page bids $2.33 to $22.24 a click, competition low. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":22.24,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"elder law attorney","bid_low_en":2.33,"bid_high_en":22.24,"competition_en":"LOW","competition_index_en":8,"family_bid_low_median":2.22,"family_bid_high_median":17.56,"queries_with_bid":4,"head_searches":320,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:KY:ssdi","dataset":"ad-costs","level":"family","jurisdiction":"KY","stateName":"Kentucky","practice":"ssdi","family":"ssdi","topLevel":true,"familyName":"Social Security disability (SSDI and SSI)","familyNameEs":"Discapacidad del Seguro Social (SSDI y SSI)","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"Kentucky, Social Security disability (SSDI and SSI): English head \"social security disability lawyer\": top-of-page bids $2.95 to $8.17 a click, competition low. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":8.17,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"social security disability lawyer","bid_low_en":2.95,"bid_high_en":8.17,"competition_en":"LOW","competition_index_en":4,"family_bid_low_median":5.9,"family_bid_high_median":61.1,"queries_with_bid":5,"head_searches":320,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:KY:va-disability","dataset":"ad-costs","level":"family","jurisdiction":"KY","stateName":"Kentucky","practice":"va-disability","family":"va-disability","topLevel":true,"familyName":"VA disability and veterans' benefits","familyNameEs":"Discapacidad y beneficios de veteranos (VA)","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"Kentucky, VA disability and veterans' benefits: English head \"va disability lawyer\": top-of-page bids $5.52 to $136 a click, competition low. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":135.89,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"va disability lawyer","bid_low_en":5.52,"bid_high_en":135.89,"competition_en":"LOW","competition_index_en":30,"family_bid_low_median":6.62,"family_bid_high_median":145.11,"queries_with_bid":3,"head_searches":70,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:KY:lemon-law","dataset":"ad-costs","level":"family","jurisdiction":"KY","stateName":"Kentucky","practice":"lemon-law","family":"lemon-law","topLevel":true,"familyName":"Lemon law and auto fraud","familyNameEs":"Ley limón y fraude automotriz","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"Kentucky, Lemon law and auto fraud: English head \"lemon law lawyer\": top-of-page bids $11.65 to $48.65 a click, competition medium. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":48.65,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"lemon law lawyer","bid_low_en":11.65,"bid_high_en":48.65,"competition_en":"MEDIUM","competition_index_en":46,"family_bid_low_median":9.96,"family_bid_high_median":67.33,"queries_with_bid":4,"head_searches":170,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:KY:consumer-protection","dataset":"ad-costs","level":"family","jurisdiction":"KY","stateName":"Kentucky","practice":"consumer-protection","family":"consumer-protection","topLevel":true,"familyName":"Consumer protection","familyNameEs":"Protección al consumidor","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"Kentucky, Consumer protection: English head \"consumer protection lawyer\": top-of-page bids $2.08 to $8.18 a click, competition medium. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":8.18,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"consumer protection lawyer","bid_low_en":2.08,"bid_high_en":8.18,"competition_en":"MEDIUM","competition_index_en":44,"family_bid_low_median":2.08,"family_bid_high_median":8.08,"queries_with_bid":3,"head_searches":140,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:KY:debt-collection-defense","dataset":"ad-costs","level":"family","jurisdiction":"KY","stateName":"Kentucky","practice":"debt-collection-defense","family":"debt-collection-defense","familyName":"Debt collection abuse (FDCPA)","familyNameEs":"Abusos en el cobro de deudas (FDCPA)","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"Kentucky, Debt collection abuse (FDCPA): English head \"debt collection lawyer\": top-of-page bids $3.85 to $14.02 a click, competition medium. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":14.02,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"debt collection lawyer","bid_low_en":3.85,"bid_high_en":14.02,"competition_en":"MEDIUM","competition_index_en":50,"family_bid_low_median":4.42,"family_bid_high_median":12.24,"queries_with_bid":2,"head_searches":140,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:KY:consumer-fraud","dataset":"ad-costs","level":"family","jurisdiction":"KY","stateName":"Kentucky","practice":"consumer-fraud","family":"consumer-fraud","familyName":"Consumer fraud and scams","familyNameEs":"Fraude al consumidor y estafas","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"Kentucky, Consumer fraud and scams: English head \"fraud attorney\": top-of-page bids $5.75 to $9.64 a click, competition medium. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":9.64,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"fraud attorney","bid_low_en":5.75,"bid_high_en":9.64,"competition_en":"MEDIUM","competition_index_en":64,"family_bid_low_median":5.75,"family_bid_high_median":9.64,"queries_with_bid":1,"head_searches":30,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:KY:business-law","dataset":"ad-costs","level":"family","jurisdiction":"KY","stateName":"Kentucky","practice":"business-law","family":"business-law","topLevel":true,"familyName":"Business and commercial law","familyNameEs":"Derecho empresarial y comercial","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"Kentucky, Business and commercial law: English head \"business lawyer\": top-of-page bids $3.56 to $30.71 a click, competition low. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":30.71,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"business lawyer","bid_low_en":3.56,"bid_high_en":30.71,"competition_en":"LOW","competition_index_en":0,"family_bid_low_median":3.69,"family_bid_high_median":17.78,"queries_with_bid":6,"head_searches":1300,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:KY:business-formation","dataset":"ad-costs","level":"family","jurisdiction":"KY","stateName":"Kentucky","practice":"business-formation","family":"business-formation","familyName":"Business formation and governance","familyNameEs":"Constitución y gobierno de empresas","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"Kentucky, Business formation and governance: English head \"small business lawyer\": top-of-page bids $2.25 to $8.02 a click, competition medium. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":8.02,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"small business lawyer","bid_low_en":2.25,"bid_high_en":8.02,"competition_en":"MEDIUM","competition_index_en":36,"family_bid_low_median":2.25,"family_bid_high_median":8.02,"queries_with_bid":1,"head_searches":30,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:KY:contract-disputes","dataset":"ad-costs","level":"family","jurisdiction":"KY","stateName":"Kentucky","practice":"contract-disputes","family":"contract-disputes","familyName":"Contract disputes","familyNameEs":"Disputas contractuales","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"Kentucky, Contract disputes: English head \"contract lawyer\": top-of-page bids $2.09 to $8.01 a click, competition low. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":8.01,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"contract lawyer","bid_low_en":2.09,"bid_high_en":8.01,"competition_en":"LOW","competition_index_en":0,"family_bid_low_median":2.64,"family_bid_high_median":13.91,"queries_with_bid":2,"head_searches":1300,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:KY:franchise","dataset":"ad-costs","level":"family","jurisdiction":"KY","stateName":"Kentucky","practice":"franchise","family":"franchise","familyName":"Franchise","familyNameEs":"Franquicias","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"Kentucky, Franchise: English head \"franchise lawyer\": top-of-page bids $10.43 to $40.00 a click, competition low. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":40,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"franchise lawyer","bid_low_en":10.43,"bid_high_en":40,"competition_en":"LOW","competition_index_en":29,"family_bid_low_median":10.43,"family_bid_high_median":40,"queries_with_bid":2,"head_searches":20,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:KY:insurance-claims","dataset":"ad-costs","level":"family","jurisdiction":"KY","stateName":"Kentucky","practice":"insurance-claims","family":"insurance-claims","topLevel":true,"familyName":"Insurance claim disputes and bad faith","familyNameEs":"Disputas con aseguradoras y mala fe","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"Kentucky, Insurance claim disputes and bad faith: English head \"insurance claim lawyer\": top-of-page bids $17.34 to $175 a click, competition low. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":175,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"insurance claim lawyer","bid_low_en":17.34,"bid_high_en":175,"competition_en":"LOW","competition_index_en":29,"family_bid_low_median":10.34,"family_bid_high_median":107.86,"queries_with_bid":2,"head_searches":50,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:KY:civil-rights","dataset":"ad-costs","level":"family","jurisdiction":"KY","stateName":"Kentucky","practice":"civil-rights","family":"civil-rights","topLevel":true,"familyName":"Civil rights","familyNameEs":"Derechos civiles","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"Kentucky, Civil rights: English head \"civil rights attorney\": top-of-page bids $1.42 to $4.04 a click, competition medium. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":4.04,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"civil rights attorney","bid_low_en":1.42,"bid_high_en":4.04,"competition_en":"MEDIUM","competition_index_en":36,"family_bid_low_median":1.39,"family_bid_high_median":5.1,"queries_with_bid":4,"head_searches":210,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:KY:housing-discrimination","dataset":"ad-costs","level":"family","jurisdiction":"KY","stateName":"Kentucky","practice":"housing-discrimination","family":"housing-discrimination","familyName":"Housing discrimination","familyNameEs":"Discriminación en la vivienda","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"Kentucky, Housing discrimination: English head \"fair housing lawyer\": top-of-page bids $1.67 to $3.77 a click, competition low. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":3.77,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"fair housing lawyer","bid_low_en":1.67,"bid_high_en":3.77,"competition_en":"LOW","competition_index_en":24,"family_bid_low_median":1.67,"family_bid_high_median":3.77,"queries_with_bid":1,"head_searches":20,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:KY:disability-access","dataset":"ad-costs","level":"family","jurisdiction":"KY","stateName":"Kentucky","practice":"disability-access","family":"disability-access","familyName":"Disability access (ADA)","familyNameEs":"Accesibilidad para personas con discapacidad (ADA)","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"Kentucky, Disability access (ADA): English head \"ada lawyer\": top-of-page bids $2.49 to $20.00 a click, competition low. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":20,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"ada lawyer","bid_low_en":2.49,"bid_high_en":20,"competition_en":"LOW","competition_index_en":6,"family_bid_low_median":2.49,"family_bid_high_median":8.67,"queries_with_bid":3,"head_searches":110,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:KY:landlord-tenant","dataset":"ad-costs","level":"family","jurisdiction":"KY","stateName":"Kentucky","practice":"landlord-tenant","family":"landlord-tenant","topLevel":true,"familyName":"Landlord and tenant","familyNameEs":"Arrendadores e inquilinos","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"Kentucky, Landlord and tenant: English head \"eviction lawyer\": top-of-page bids $1.32 to $3.85 a click, competition low. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":3.85,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"eviction lawyer","bid_low_en":1.32,"bid_high_en":3.85,"competition_en":"LOW","competition_index_en":28,"family_bid_low_median":1.29,"family_bid_high_median":3.91,"queries_with_bid":6,"head_searches":590,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:KY:real-estate","dataset":"ad-costs","level":"family","jurisdiction":"KY","stateName":"Kentucky","practice":"real-estate","family":"real-estate","topLevel":true,"familyName":"Real estate","familyNameEs":"Bienes raíces","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"Kentucky, Real estate: English head \"real estate lawyer\": top-of-page bids $1.49 to $6.51 a click, competition low. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":6.51,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"real estate lawyer","bid_low_en":1.49,"bid_high_en":6.51,"competition_en":"LOW","competition_index_en":1,"family_bid_low_median":1.63,"family_bid_high_median":6.05,"queries_with_bid":5,"head_searches":1600,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:KY:foreclosure-defense","dataset":"ad-costs","level":"family","jurisdiction":"KY","stateName":"Kentucky","practice":"foreclosure-defense","family":"foreclosure-defense","familyName":"Foreclosure defense","familyNameEs":"Defensa contra ejecuciones hipotecarias","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"Kentucky, Foreclosure defense: English head \"foreclosure attorney\": top-of-page bids $8.15 to $431 a click, competition high. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":431.24,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"foreclosure attorney","bid_low_en":8.15,"bid_high_en":431.24,"competition_en":"HIGH","competition_index_en":72,"family_bid_low_median":8.15,"family_bid_high_median":431.24,"queries_with_bid":1,"head_searches":70,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:KY:intellectual-property","dataset":"ad-costs","level":"family","jurisdiction":"KY","stateName":"Kentucky","practice":"intellectual-property","family":"intellectual-property","topLevel":true,"familyName":"Intellectual property","familyNameEs":"Propiedad intelectual","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"Kentucky, Intellectual property: English head \"intellectual property lawyer\": top-of-page bids $2.89 to $15.96 a click, competition low. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":15.96,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"intellectual property lawyer","bid_low_en":2.89,"bid_high_en":15.96,"competition_en":"LOW","competition_index_en":0,"family_bid_low_median":2.89,"family_bid_high_median":15.96,"queries_with_bid":5,"head_searches":1300,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:KY:trademark","dataset":"ad-costs","level":"family","jurisdiction":"KY","stateName":"Kentucky","practice":"trademark","family":"trademark","familyName":"Trademarks","familyNameEs":"Marcas","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"Kentucky, Trademarks: English head \"trademark attorney\": top-of-page bids $5.52 to $30.04 a click, competition medium. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":30.04,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"trademark attorney","bid_low_en":5.52,"bid_high_en":30.04,"competition_en":"MEDIUM","competition_index_en":41,"family_bid_low_median":9.96,"family_bid_high_median":32.54,"queries_with_bid":4,"head_searches":320,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:KY:patent","dataset":"ad-costs","level":"family","jurisdiction":"KY","stateName":"Kentucky","practice":"patent","family":"patent","familyName":"Patents","familyNameEs":"Patentes","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"Kentucky, Patents: English head \"patent attorney\": top-of-page bids $10.04 to $34.41 a click, competition low. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":34.41,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"patent attorney","bid_low_en":10.04,"bid_high_en":34.41,"competition_en":"LOW","competition_index_en":3,"family_bid_low_median":8.08,"family_bid_high_median":29.23,"queries_with_bid":4,"head_searches":320,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:KY:copyright","dataset":"ad-costs","level":"family","jurisdiction":"KY","stateName":"Kentucky","practice":"copyright","family":"copyright","familyName":"Copyright","familyNameEs":"Derechos de autor","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"Kentucky, Copyright: English head \"copyright lawyer\": top-of-page bids $2.51 to $6.55 a click, competition low. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":6.55,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"copyright lawyer","bid_low_en":2.51,"bid_high_en":6.55,"competition_en":"LOW","competition_index_en":7,"family_bid_low_median":2.51,"family_bid_high_median":6.55,"queries_with_bid":1,"head_searches":90,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:KY:tax","dataset":"ad-costs","level":"family","jurisdiction":"KY","stateName":"Kentucky","practice":"tax","family":"tax","topLevel":true,"familyName":"Tax disputes and IRS problems","familyNameEs":"Disputas fiscales y problemas con el IRS","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"Kentucky, Tax disputes and IRS problems: English head \"tax lawyer\": top-of-page bids $13.70 to $44.60 a click, competition low. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":44.6,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"tax lawyer","bid_low_en":13.7,"bid_high_en":44.6,"competition_en":"LOW","competition_index_en":2,"family_bid_low_median":13.7,"family_bid_high_median":44.6,"queries_with_bid":6,"head_searches":1600,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:KY:education-law","dataset":"ad-costs","level":"family","jurisdiction":"KY","stateName":"Kentucky","practice":"education-law","family":"education-law","topLevel":true,"familyName":"Education law","familyNameEs":"Derecho educativo","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"Kentucky, Education law: English head \"education lawyer\": top-of-page bids $1.68 to $5.85 a click, competition low. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":5.85,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"education lawyer","bid_low_en":1.68,"bid_high_en":5.85,"competition_en":"LOW","competition_index_en":27,"family_bid_low_median":1.68,"family_bid_high_median":5.85,"queries_with_bid":2,"head_searches":50,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:KY:special-education","dataset":"ad-costs","level":"family","jurisdiction":"KY","stateName":"Kentucky","practice":"special-education","family":"special-education","familyName":"Special education (IDEA)","familyNameEs":"Educación especial (IDEA)","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"Kentucky, Special education (IDEA): English head \"special ed advocate\": top-of-page bids $1.09 to $4.69 a click, competition low. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":4.69,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"special ed advocate","bid_low_en":1.09,"bid_high_en":4.69,"competition_en":"LOW","competition_index_en":19,"family_bid_low_median":2.28,"family_bid_high_median":4.24,"queries_with_bid":3,"head_searches":30,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:LA:personal-injury","dataset":"ad-costs","level":"family","jurisdiction":"LA","stateName":"Louisiana","practice":"personal-injury","family":"personal-injury","topLevel":true,"familyName":"Personal injury","familyNameEs":"Lesiones personales","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"Louisiana, Personal injury: English head \"personal injury attorney near me\": top-of-page bids $117 to $913 a click, competition low. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":912.63,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"personal injury attorney near me","bid_low_en":117.47,"bid_high_en":912.63,"competition_en":"LOW","competition_index_en":11,"family_bid_low_median":125,"family_bid_high_median":456.94,"queries_with_bid":5,"head_searches":5400,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:LA:auto-accidents","dataset":"ad-costs","level":"family","jurisdiction":"LA","stateName":"Louisiana","practice":"auto-accidents","family":"auto-accidents","familyName":"Car accidents","familyNameEs":"Accidentes de auto","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"Louisiana, Car accidents: English head \"car accident lawyer near me\": top-of-page bids $150 to $649 a click, competition low; Spanish head \"abogado de accidentes\": $27.90 to $107, competition low. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":649.41,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"car accident lawyer near me","bid_low_en":150,"bid_high_en":649.41,"competition_en":"LOW","competition_index_en":15,"head_es":"abogado de accidentes","bid_low_es":27.9,"bid_high_es":106.71,"competition_es":"LOW","competition_index_es":10,"family_bid_low_median":150,"family_bid_high_median":576.39,"queries_with_bid":7,"head_searches":2400,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:LA:truck-accidents","dataset":"ad-costs","level":"family","jurisdiction":"LA","stateName":"Louisiana","practice":"truck-accidents","family":"truck-accidents","familyName":"Truck accidents","familyNameEs":"Accidentes de camiones","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"Louisiana, Truck accidents: English head \"truck accident lawyer near me\": top-of-page bids $312 to $1,000 a click, competition low. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":1000,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"truck accident lawyer near me","bid_low_en":312,"bid_high_en":1000,"competition_en":"LOW","competition_index_en":11,"family_bid_low_median":312,"family_bid_high_median":1000,"queries_with_bid":3,"head_searches":1000,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:LA:rideshare-accidents","dataset":"ad-costs","level":"family","jurisdiction":"LA","stateName":"Louisiana","practice":"rideshare-accidents","family":"rideshare-accidents","familyName":"Rideshare accidents","familyNameEs":"Accidentes de vehículos de transporte por aplicación","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"Louisiana, Rideshare accidents: English head \"uber accident lawyer\": top-of-page bids $105 to $497 a click, competition medium. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":497.36,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"uber accident lawyer","bid_low_en":105,"bid_high_en":497.36,"competition_en":"MEDIUM","competition_index_en":36,"family_bid_low_median":105,"family_bid_high_median":497.36,"queries_with_bid":2,"head_searches":50,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:LA:premises-liability","dataset":"ad-costs","level":"family","jurisdiction":"LA","stateName":"Louisiana","practice":"premises-liability","family":"premises-liability","familyName":"Premises liability (slip and fall)","familyNameEs":"Responsabilidad de propietarios (resbalones y caídas)","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"Louisiana, Premises liability (slip and fall): English head \"slip and fall attorney\": top-of-page bids $79.44 to $317 a click, competition low. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":317,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"slip and fall attorney","bid_low_en":79.44,"bid_high_en":317,"competition_en":"LOW","competition_index_en":12,"family_bid_low_median":50.27,"family_bid_high_median":317,"queries_with_bid":5,"head_searches":260,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:LA:dog-bites","dataset":"ad-costs","level":"family","jurisdiction":"LA","stateName":"Louisiana","practice":"dog-bites","family":"dog-bites","familyName":"Dog bites","familyNameEs":"Mordeduras de perro","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"Louisiana, Dog bites: English head \"dog bite lawyer\": top-of-page bids $88.22 to $302 a click, competition low. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":302.06,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"dog bite lawyer","bid_low_en":88.22,"bid_high_en":302.06,"competition_en":"LOW","competition_index_en":3,"family_bid_low_median":88.22,"family_bid_high_median":302.06,"queries_with_bid":1,"head_searches":210,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:LA:wrongful-death","dataset":"ad-costs","level":"family","jurisdiction":"LA","stateName":"Louisiana","practice":"wrongful-death","family":"wrongful-death","familyName":"Wrongful death","familyNameEs":"Muerte por negligencia","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"Louisiana, Wrongful death: English head \"wrongful death lawyer\": top-of-page bids $172 to $382 a click, competition low. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":382.5,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"wrongful death lawyer","bid_low_en":172,"bid_high_en":382.5,"competition_en":"LOW","competition_index_en":24,"family_bid_low_median":162,"family_bid_high_median":552.5,"queries_with_bid":4,"head_searches":210,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:LA:catastrophic-injury","dataset":"ad-costs","level":"family","jurisdiction":"LA","stateName":"Louisiana","practice":"catastrophic-injury","family":"catastrophic-injury","familyName":"Brain, spinal cord and burn injuries","familyNameEs":"Lesiones cerebrales, de médula espinal y quemaduras","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"Louisiana, Brain, spinal cord and burn injuries: English head \"catastrophic injury lawyer\": top-of-page bids $17.70 to $1,000 a click, competition low. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":1000,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"catastrophic injury lawyer","bid_low_en":17.7,"bid_high_en":1000,"competition_en":"LOW","competition_index_en":7,"family_bid_low_median":17.7,"family_bid_high_median":1000,"queries_with_bid":1,"head_searches":70,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:LA:maritime-injury","dataset":"ad-costs","level":"family","jurisdiction":"LA","stateName":"Louisiana","practice":"maritime-injury","family":"maritime-injury","familyName":"Maritime and boating injuries","familyNameEs":"Lesiones marítimas y en embarcaciones","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"Louisiana, Maritime and boating injuries: English head \"maritime lawyer\": top-of-page bids $51.46 to $791 a click, competition low. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":791.03,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"maritime lawyer","bid_low_en":51.46,"bid_high_en":791.03,"competition_en":"LOW","competition_index_en":21,"family_bid_low_median":200,"family_bid_high_median":1000,"queries_with_bid":3,"head_searches":320,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:LA:assault-defamation","dataset":"ad-costs","level":"family","jurisdiction":"LA","stateName":"Louisiana","practice":"assault-defamation","family":"assault-defamation","familyName":"Assault, libel and slander","familyNameEs":"Agresión, libelo y difamación","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"Louisiana, Assault, libel and slander: English head \"defamation lawyer\": top-of-page bids $1.91 to $5.31 a click, competition medium. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":5.31,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"defamation lawyer","bid_low_en":1.91,"bid_high_en":5.31,"competition_en":"MEDIUM","competition_index_en":34,"family_bid_low_median":1.69,"family_bid_high_median":5.31,"queries_with_bid":3,"head_searches":210,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:LA:medical-malpractice","dataset":"ad-costs","level":"family","jurisdiction":"LA","stateName":"Louisiana","practice":"medical-malpractice","family":"medical-malpractice","topLevel":true,"familyName":"Medical malpractice","familyNameEs":"Negligencia médica","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"Louisiana, Medical malpractice: English head \"medical malpractice lawyer\": top-of-page bids $2.37 to $9.92 a click, competition low. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":9.92,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"medical malpractice lawyer","bid_low_en":2.37,"bid_high_en":9.92,"competition_en":"LOW","competition_index_en":4,"family_bid_low_median":2.42,"family_bid_high_median":10.71,"queries_with_bid":6,"head_searches":1900,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:LA:mass-tort","dataset":"ad-costs","level":"family","jurisdiction":"LA","stateName":"Louisiana","practice":"mass-tort","family":"mass-tort","topLevel":true,"familyName":"Mass torts","familyNameEs":"Daños masivos","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"Louisiana, Mass torts: English head \"class action lawyer\": top-of-page bids $8.19 to $30.11 a click, competition low. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":30.11,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"class action lawyer","bid_low_en":8.19,"bid_high_en":30.11,"competition_en":"LOW","competition_index_en":27,"family_bid_low_median":8.19,"family_bid_high_median":30.11,"queries_with_bid":2,"head_searches":140,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:LA:product-liability","dataset":"ad-costs","level":"family","jurisdiction":"LA","stateName":"Louisiana","practice":"product-liability","family":"product-liability","familyName":"Product liability","familyNameEs":"Responsabilidad por productos","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"Louisiana, Product liability: English head \"product liability attorney\": top-of-page bids $8.04 to $58.48 a click, competition medium. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":58.48,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"product liability attorney","bid_low_en":8.04,"bid_high_en":58.48,"competition_en":"MEDIUM","competition_index_en":51,"family_bid_low_median":8.04,"family_bid_high_median":58.48,"queries_with_bid":1,"head_searches":50,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:LA:workers-compensation","dataset":"ad-costs","level":"family","jurisdiction":"LA","stateName":"Louisiana","practice":"workers-compensation","family":"workers-compensation","topLevel":true,"familyName":"Workers' compensation","familyNameEs":"Compensación laboral","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"Louisiana, Workers' compensation: English head \"workers comp attorney\": top-of-page bids $21.31 to $180 a click, competition low. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":180,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"workers comp attorney","bid_low_en":21.31,"bid_high_en":180,"competition_en":"LOW","competition_index_en":33,"family_bid_low_median":21.31,"family_bid_high_median":180,"queries_with_bid":9,"head_searches":1600,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:LA:employment-law","dataset":"ad-costs","level":"family","jurisdiction":"LA","stateName":"Louisiana","practice":"employment-law","family":"employment-law","topLevel":true,"familyName":"Employment law","familyNameEs":"Derecho laboral","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"Louisiana, Employment law: English head \"employment lawyer\": top-of-page bids $1.48 to $7.84 a click, competition low. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":7.84,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"employment lawyer","bid_low_en":1.48,"bid_high_en":7.84,"competition_en":"LOW","competition_index_en":3,"family_bid_low_median":1.46,"family_bid_high_median":8.95,"queries_with_bid":7,"head_searches":1600,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:LA:employment-discrimination","dataset":"ad-costs","level":"family","jurisdiction":"LA","stateName":"Louisiana","practice":"employment-discrimination","family":"employment-discrimination","familyName":"Workplace discrimination and harassment","familyNameEs":"Discriminación y acoso laboral","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"Louisiana, Workplace discrimination and harassment: English head \"employment discrimination lawyer\": top-of-page bids $1.16 to $4.32 a click, competition medium. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":4.32,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"employment discrimination lawyer","bid_low_en":1.16,"bid_high_en":4.32,"competition_en":"MEDIUM","competition_index_en":44,"family_bid_low_median":1.27,"family_bid_high_median":4.65,"queries_with_bid":3,"head_searches":170,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:LA:wrongful-termination","dataset":"ad-costs","level":"family","jurisdiction":"LA","stateName":"Louisiana","practice":"wrongful-termination","family":"wrongful-termination","familyName":"Wrongful termination and retaliation","familyNameEs":"Despido injustificado y represalias","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"Louisiana, Wrongful termination and retaliation: English head \"wrongful termination lawyer\": top-of-page bids $1.19 to $5.11 a click, competition medium. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":5.11,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"wrongful termination lawyer","bid_low_en":1.19,"bid_high_en":5.11,"competition_en":"MEDIUM","competition_index_en":50,"family_bid_low_median":1.25,"family_bid_high_median":4.44,"queries_with_bid":5,"head_searches":720,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:LA:whistleblower","dataset":"ad-costs","level":"family","jurisdiction":"LA","stateName":"Louisiana","practice":"whistleblower","family":"whistleblower","familyName":"Whistleblower and qui tam","familyNameEs":"Denunciantes y acciones qui tam","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"Louisiana, Whistleblower and qui tam: English head \"whistleblower lawyer\": top-of-page bids $2.85 to $23.30 a click, competition low. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":23.3,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"whistleblower lawyer","bid_low_en":2.85,"bid_high_en":23.3,"competition_en":"LOW","competition_index_en":15,"family_bid_low_median":2.85,"family_bid_high_median":23.3,"queries_with_bid":3,"head_searches":50,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:LA:immigration","dataset":"ad-costs","level":"family","jurisdiction":"LA","stateName":"Louisiana","practice":"immigration","family":"immigration","topLevel":true,"familyName":"Immigration","familyNameEs":"Inmigración","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"Louisiana, Immigration: English head \"immigration lawyer\": top-of-page bids $4.71 to $33.36 a click, competition low; Spanish head \"abogado de inmigracion\": $7.50 to $50.00, competition high. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":33.36,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"immigration lawyer","bid_low_en":4.71,"bid_high_en":33.36,"competition_en":"LOW","competition_index_en":6,"head_es":"abogado de inmigracion","bid_low_es":7.5,"bid_high_es":50,"competition_es":"HIGH","competition_index_es":74,"family_bid_low_median":4.62,"family_bid_high_median":40,"queries_with_bid":6,"head_searches":1600,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:LA:family-law","dataset":"ad-costs","level":"family","jurisdiction":"LA","stateName":"Louisiana","practice":"family-law","family":"family-law","topLevel":true,"familyName":"Family law","familyNameEs":"Derecho de familia","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"Louisiana, Family law: English head \"family law attorney\": top-of-page bids $2.17 to $15.00 a click, competition low; Spanish head \"abogado de familia\": $1.24 to $5.94, competition medium. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":15,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"family law attorney","bid_low_en":2.17,"bid_high_en":15,"competition_en":"LOW","competition_index_en":15,"head_es":"abogado de familia","bid_low_es":1.24,"bid_high_es":5.94,"competition_es":"MEDIUM","competition_index_es":57,"family_bid_low_median":2.17,"family_bid_high_median":12.6,"queries_with_bid":8,"head_searches":2900,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:LA:divorce","dataset":"ad-costs","level":"family","jurisdiction":"LA","stateName":"Louisiana","practice":"divorce","family":"divorce","familyName":"Divorce","familyNameEs":"Divorcio","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"Louisiana, Divorce: English head \"divorce lawyer\": top-of-page bids $2.74 to $20.00 a click, competition low; Spanish head \"abogado de divorcio\": $3.75 to $21.97, competition medium. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":20,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"divorce lawyer","bid_low_en":2.74,"bid_high_en":20,"competition_en":"LOW","competition_index_en":5,"head_es":"abogado de divorcio","bid_low_es":3.75,"bid_high_es":21.97,"competition_es":"MEDIUM","competition_index_es":50,"family_bid_low_median":2.45,"family_bid_high_median":11.97,"queries_with_bid":8,"head_searches":2900,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:LA:child-custody","dataset":"ad-costs","level":"family","jurisdiction":"LA","stateName":"Louisiana","practice":"child-custody","family":"child-custody","familyName":"Child custody","familyNameEs":"Custodia de menores","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"Louisiana, Child custody: English head \"child custody attorney\": top-of-page bids $3.02 to $21.23 a click, competition medium. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":21.23,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"child custody attorney","bid_low_en":3.02,"bid_high_en":21.23,"competition_en":"MEDIUM","competition_index_en":49,"family_bid_low_median":2.43,"family_bid_high_median":14.15,"queries_with_bid":5,"head_searches":590,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:LA:child-support","dataset":"ad-costs","level":"family","jurisdiction":"LA","stateName":"Louisiana","practice":"child-support","family":"child-support","familyName":"Child support","familyNameEs":"Manutención de menores","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"Louisiana, Child support: English head \"child support lawyer\": top-of-page bids $1.69 to $6.90 a click, competition low. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":6.9,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"child support lawyer","bid_low_en":1.69,"bid_high_en":6.9,"competition_en":"LOW","competition_index_en":32,"family_bid_low_median":1.77,"family_bid_high_median":6.68,"queries_with_bid":4,"head_searches":720,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:LA:adoption","dataset":"ad-costs","level":"family","jurisdiction":"LA","stateName":"Louisiana","practice":"adoption","family":"adoption","familyName":"Adoption and paternity","familyNameEs":"Adopción y paternidad","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"Louisiana, Adoption and paternity: English head \"adoption lawyer\": top-of-page bids $1.32 to $4.32 a click, competition low. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":4.32,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"adoption lawyer","bid_low_en":1.32,"bid_high_en":4.32,"competition_en":"LOW","competition_index_en":15,"family_bid_low_median":1.32,"family_bid_high_median":4.32,"queries_with_bid":2,"head_searches":260,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:LA:juvenile","dataset":"ad-costs","level":"family","jurisdiction":"LA","stateName":"Louisiana","practice":"juvenile","family":"juvenile","familyName":"Juvenile cases","familyNameEs":"Casos de menores","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"Louisiana, Juvenile cases: English head \"juvenile defense lawyer\": top-of-page bids $1.90 to $17.33 a click, competition low. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":17.33,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"juvenile defense lawyer","bid_low_en":1.9,"bid_high_en":17.33,"competition_en":"LOW","competition_index_en":20,"family_bid_low_median":3,"family_bid_high_median":16.32,"queries_with_bid":2,"head_searches":40,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:LA:domestic-violence","dataset":"ad-costs","level":"family","jurisdiction":"LA","stateName":"Louisiana","practice":"domestic-violence","family":"domestic-violence","familyName":"Domestic violence and protective orders","familyNameEs":"Violencia doméstica y órdenes de protección","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"Louisiana, Domestic violence and protective orders: English head \"domestic violence attorney\": top-of-page bids $2.49 to $70.00 a click, competition medium. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":70,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"domestic violence attorney","bid_low_en":2.49,"bid_high_en":70,"competition_en":"MEDIUM","competition_index_en":59,"family_bid_low_median":1.83,"family_bid_high_median":70,"queries_with_bid":4,"head_searches":110,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:LA:criminal-defense","dataset":"ad-costs","level":"family","jurisdiction":"LA","stateName":"Louisiana","practice":"criminal-defense","family":"criminal-defense","topLevel":true,"familyName":"Criminal defense","familyNameEs":"Defensa penal","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"Louisiana, Criminal defense: English head \"criminal defense lawyer\": top-of-page bids $3.51 to $90.00 a click, competition low. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":90,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"criminal defense lawyer","bid_low_en":3.51,"bid_high_en":90,"competition_en":"LOW","competition_index_en":4,"family_bid_low_median":2.74,"family_bid_high_median":84.7,"queries_with_bid":7,"head_searches":1900,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:LA:dui-dwi","dataset":"ad-costs","level":"family","jurisdiction":"LA","stateName":"Louisiana","practice":"dui-dwi","family":"dui-dwi","familyName":"DUI and DWI","familyNameEs":"Conducir en estado de ebriedad (DUI/DWI)","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"Louisiana, DUI and DWI: English head \"dui lawyer near me\": top-of-page bids $5.59 to $110 a click, competition low. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":110,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"dui lawyer near me","bid_low_en":5.59,"bid_high_en":110,"competition_en":"LOW","competition_index_en":2,"family_bid_low_median":5.59,"family_bid_high_median":110,"queries_with_bid":5,"head_searches":3600,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:LA:estate-planning","dataset":"ad-costs","level":"family","jurisdiction":"LA","stateName":"Louisiana","practice":"estate-planning","family":"estate-planning","topLevel":true,"familyName":"Estate planning","familyNameEs":"Planificación patrimonial","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"Louisiana, Estate planning: English head \"estate planning attorney\": top-of-page bids $2.31 to $31.76 a click, competition low. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":31.76,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"estate planning attorney","bid_low_en":2.31,"bid_high_en":31.76,"competition_en":"LOW","competition_index_en":10,"family_bid_low_median":1.9,"family_bid_high_median":12.87,"queries_with_bid":6,"head_searches":2900,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:LA:probate","dataset":"ad-costs","level":"family","jurisdiction":"LA","stateName":"Louisiana","practice":"probate","family":"probate","familyName":"Probate and estate administration","familyNameEs":"Sucesiones y administración de herencias","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"Louisiana, Probate and estate administration: English head \"probate attorney\": top-of-page bids $1.53 to $27.28 a click, competition low. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":27.28,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"probate attorney","bid_low_en":1.53,"bid_high_en":27.28,"competition_en":"LOW","competition_index_en":15,"family_bid_low_median":1.49,"family_bid_high_median":19.26,"queries_with_bid":4,"head_searches":590,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:LA:elder-law","dataset":"ad-costs","level":"family","jurisdiction":"LA","stateName":"Louisiana","practice":"elder-law","family":"elder-law","familyName":"Elder law and long-term care planning","familyNameEs":"Derecho de personas mayores y planificación de cuidados","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"Louisiana, Elder law and long-term care planning: English head \"elder law attorney\": top-of-page bids $1.57 to $7.45 a click, competition low. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":7.45,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"elder law attorney","bid_low_en":1.57,"bid_high_en":7.45,"competition_en":"LOW","competition_index_en":14,"family_bid_low_median":1.34,"family_bid_high_median":9.54,"queries_with_bid":3,"head_searches":260,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:LA:ssdi","dataset":"ad-costs","level":"family","jurisdiction":"LA","stateName":"Louisiana","practice":"ssdi","family":"ssdi","topLevel":true,"familyName":"Social Security disability (SSDI and SSI)","familyNameEs":"Discapacidad del Seguro Social (SSDI y SSI)","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"Louisiana, Social Security disability (SSDI and SSI): English head \"social security disability lawyer\": top-of-page bids $2.19 to $17.58 a click, competition low. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":17.58,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"social security disability lawyer","bid_low_en":2.19,"bid_high_en":17.58,"competition_en":"LOW","competition_index_en":12,"family_bid_low_median":5.61,"family_bid_high_median":30.45,"queries_with_bid":4,"head_searches":260,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:LA:va-disability","dataset":"ad-costs","level":"family","jurisdiction":"LA","stateName":"Louisiana","practice":"va-disability","family":"va-disability","topLevel":true,"familyName":"VA disability and veterans' benefits","familyNameEs":"Discapacidad y beneficios de veteranos (VA)","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"Louisiana, VA disability and veterans' benefits: English head \"va disability lawyer\": top-of-page bids $4.95 to $145 a click, competition low. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":145.33,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"va disability lawyer","bid_low_en":4.95,"bid_high_en":145.33,"competition_en":"LOW","competition_index_en":28,"family_bid_low_median":7.69,"family_bid_high_median":145.33,"queries_with_bid":3,"head_searches":90,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:LA:lemon-law","dataset":"ad-costs","level":"family","jurisdiction":"LA","stateName":"Louisiana","practice":"lemon-law","family":"lemon-law","topLevel":true,"familyName":"Lemon law and auto fraud","familyNameEs":"Ley limón y fraude automotriz","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"Louisiana, Lemon law and auto fraud: English head \"lemon law lawyer\": top-of-page bids $9.04 to $75.00 a click, competition medium. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":75,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"lemon law lawyer","bid_low_en":9.04,"bid_high_en":75,"competition_en":"MEDIUM","competition_index_en":65,"family_bid_low_median":9.98,"family_bid_high_median":79.62,"queries_with_bid":4,"head_searches":260,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:LA:consumer-protection","dataset":"ad-costs","level":"family","jurisdiction":"LA","stateName":"Louisiana","practice":"consumer-protection","family":"consumer-protection","topLevel":true,"familyName":"Consumer protection","familyNameEs":"Protección al consumidor","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"Louisiana, Consumer protection: English head \"consumer protection lawyer\": top-of-page bids $1.87 to $9.23 a click, competition medium. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":9.23,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"consumer protection lawyer","bid_low_en":1.87,"bid_high_en":9.23,"competition_en":"MEDIUM","competition_index_en":54,"family_bid_low_median":1.8,"family_bid_high_median":9.23,"queries_with_bid":3,"head_searches":170,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:LA:debt-collection-defense","dataset":"ad-costs","level":"family","jurisdiction":"LA","stateName":"Louisiana","practice":"debt-collection-defense","family":"debt-collection-defense","familyName":"Debt collection abuse (FDCPA)","familyNameEs":"Abusos en el cobro de deudas (FDCPA)","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"Louisiana, Debt collection abuse (FDCPA): English head \"debt collection lawyer\": top-of-page bids $2.94 to $16.00 a click, competition medium. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":16,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"debt collection lawyer","bid_low_en":2.94,"bid_high_en":16,"competition_en":"MEDIUM","competition_index_en":49,"family_bid_low_median":3.54,"family_bid_high_median":13.63,"queries_with_bid":2,"head_searches":110,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:LA:consumer-fraud","dataset":"ad-costs","level":"family","jurisdiction":"LA","stateName":"Louisiana","practice":"consumer-fraud","family":"consumer-fraud","familyName":"Consumer fraud and scams","familyNameEs":"Fraude al consumidor y estafas","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"Louisiana, Consumer fraud and scams: English head \"fraud attorney\": top-of-page bids $3.77 to $14.88 a click, competition medium. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":14.88,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"fraud attorney","bid_low_en":3.77,"bid_high_en":14.88,"competition_en":"MEDIUM","competition_index_en":44,"family_bid_low_median":3.77,"family_bid_high_median":14.88,"queries_with_bid":1,"head_searches":40,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:LA:business-law","dataset":"ad-costs","level":"family","jurisdiction":"LA","stateName":"Louisiana","practice":"business-law","family":"business-law","topLevel":true,"familyName":"Business and commercial law","familyNameEs":"Derecho empresarial y comercial","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"Louisiana, Business and commercial law: English head \"business lawyer\": top-of-page bids $4.79 to $12.84 a click, competition low. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":12.84,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"business lawyer","bid_low_en":4.79,"bid_high_en":12.84,"competition_en":"LOW","competition_index_en":1,"family_bid_low_median":4.89,"family_bid_high_median":18.5,"queries_with_bid":5,"head_searches":1300,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:LA:business-formation","dataset":"ad-costs","level":"family","jurisdiction":"LA","stateName":"Louisiana","practice":"business-formation","family":"business-formation","familyName":"Business formation and governance","familyNameEs":"Constitución y gobierno de empresas","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"Louisiana, Business formation and governance: English head \"small business lawyer\": top-of-page bids $1.97 to $16.15 a click, competition medium. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":16.15,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"small business lawyer","bid_low_en":1.97,"bid_high_en":16.15,"competition_en":"MEDIUM","competition_index_en":49,"family_bid_low_median":2.1,"family_bid_high_median":12.45,"queries_with_bid":2,"head_searches":30,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:LA:contract-disputes","dataset":"ad-costs","level":"family","jurisdiction":"LA","stateName":"Louisiana","practice":"contract-disputes","family":"contract-disputes","familyName":"Contract disputes","familyNameEs":"Disputas contractuales","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"Louisiana, Contract disputes: English head \"contract lawyer\": top-of-page bids $2.17 to $17.94 a click, competition low. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":17.94,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"contract lawyer","bid_low_en":2.17,"bid_high_en":17.94,"competition_en":"LOW","competition_index_en":1,"family_bid_low_median":2.33,"family_bid_high_median":31.5,"queries_with_bid":2,"head_searches":1300,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:LA:insurance-claims","dataset":"ad-costs","level":"family","jurisdiction":"LA","stateName":"Louisiana","practice":"insurance-claims","family":"insurance-claims","topLevel":true,"familyName":"Insurance claim disputes and bad faith","familyNameEs":"Disputas con aseguradoras y mala fe","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"Louisiana, Insurance claim disputes and bad faith: English head \"insurance claim lawyer\": top-of-page bids $27.22 to $135 a click, competition medium. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":134.88,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"insurance claim lawyer","bid_low_en":27.22,"bid_high_en":134.88,"competition_en":"MEDIUM","competition_index_en":48,"family_bid_low_median":11.61,"family_bid_high_median":51.48,"queries_with_bid":4,"head_searches":70,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:LA:civil-rights","dataset":"ad-costs","level":"family","jurisdiction":"LA","stateName":"Louisiana","practice":"civil-rights","family":"civil-rights","topLevel":true,"familyName":"Civil rights","familyNameEs":"Derechos civiles","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"Louisiana, Civil rights: English head \"civil rights attorney\": top-of-page bids $1.57 to $4.73 a click, competition medium. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":4.73,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"civil rights attorney","bid_low_en":1.57,"bid_high_en":4.73,"competition_en":"MEDIUM","competition_index_en":39,"family_bid_low_median":1.6,"family_bid_high_median":6.15,"queries_with_bid":4,"head_searches":320,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:LA:disability-access","dataset":"ad-costs","level":"family","jurisdiction":"LA","stateName":"Louisiana","practice":"disability-access","family":"disability-access","familyName":"Disability access (ADA)","familyNameEs":"Accesibilidad para personas con discapacidad (ADA)","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"Louisiana, Disability access (ADA): English head \"ada lawyer\": top-of-page bids $1.30 to $15.22 a click, competition low. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":15.22,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"ada lawyer","bid_low_en":1.3,"bid_high_en":15.22,"competition_en":"LOW","competition_index_en":3,"family_bid_low_median":1.3,"family_bid_high_median":9.12,"queries_with_bid":3,"head_searches":90,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:LA:landlord-tenant","dataset":"ad-costs","level":"family","jurisdiction":"LA","stateName":"Louisiana","practice":"landlord-tenant","family":"landlord-tenant","topLevel":true,"familyName":"Landlord and tenant","familyNameEs":"Arrendadores e inquilinos","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"Louisiana, Landlord and tenant: English head \"eviction lawyer\": top-of-page bids $1.10 to $4.81 a click, competition low. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":4.81,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"eviction lawyer","bid_low_en":1.1,"bid_high_en":4.81,"competition_en":"LOW","competition_index_en":31,"family_bid_low_median":1.35,"family_bid_high_median":4.46,"queries_with_bid":6,"head_searches":590,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:LA:real-estate","dataset":"ad-costs","level":"family","jurisdiction":"LA","stateName":"Louisiana","practice":"real-estate","family":"real-estate","topLevel":true,"familyName":"Real estate","familyNameEs":"Bienes raíces","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"Louisiana, Real estate: English head \"real estate lawyer\": top-of-page bids $1.60 to $6.92 a click, competition low. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":6.92,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"real estate lawyer","bid_low_en":1.6,"bid_high_en":6.92,"competition_en":"LOW","competition_index_en":1,"family_bid_low_median":1.72,"family_bid_high_median":7.13,"queries_with_bid":5,"head_searches":1600,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:LA:foreclosure-defense","dataset":"ad-costs","level":"family","jurisdiction":"LA","stateName":"Louisiana","practice":"foreclosure-defense","family":"foreclosure-defense","familyName":"Foreclosure defense","familyNameEs":"Defensa contra ejecuciones hipotecarias","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"Louisiana, Foreclosure defense: English head \"foreclosure attorney\": top-of-page bids $2.18 to $10.67 a click, competition medium. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":10.67,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"foreclosure attorney","bid_low_en":2.18,"bid_high_en":10.67,"competition_en":"MEDIUM","competition_index_en":48,"family_bid_low_median":1.72,"family_bid_high_median":8.04,"queries_with_bid":2,"head_searches":70,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:LA:intellectual-property","dataset":"ad-costs","level":"family","jurisdiction":"LA","stateName":"Louisiana","practice":"intellectual-property","family":"intellectual-property","topLevel":true,"familyName":"Intellectual property","familyNameEs":"Propiedad intelectual","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"Louisiana, Intellectual property: English head \"intellectual property lawyer\": top-of-page bids $7.46 to $38.82 a click, competition low. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":38.82,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"intellectual property lawyer","bid_low_en":7.46,"bid_high_en":38.82,"competition_en":"LOW","competition_index_en":1,"family_bid_low_median":4.22,"family_bid_high_median":22.2,"queries_with_bid":6,"head_searches":1300,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:LA:trademark","dataset":"ad-costs","level":"family","jurisdiction":"LA","stateName":"Louisiana","practice":"trademark","family":"trademark","familyName":"Trademarks","familyNameEs":"Marcas","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"Louisiana, Trademarks: English head \"trademark attorney\": top-of-page bids $8.93 to $40.38 a click, competition medium. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":40.38,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"trademark attorney","bid_low_en":8.93,"bid_high_en":40.38,"competition_en":"MEDIUM","competition_index_en":63,"family_bid_low_median":7.56,"family_bid_high_median":35.49,"queries_with_bid":4,"head_searches":390,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:LA:patent","dataset":"ad-costs","level":"family","jurisdiction":"LA","stateName":"Louisiana","practice":"patent","family":"patent","familyName":"Patents","familyNameEs":"Patentes","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"Louisiana, Patents: English head \"patent attorney\": top-of-page bids $7.14 to $27.74 a click, competition low. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":27.74,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"patent attorney","bid_low_en":7.14,"bid_high_en":27.74,"competition_en":"LOW","competition_index_en":3,"family_bid_low_median":5.19,"family_bid_high_median":23.2,"queries_with_bid":4,"head_searches":390,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:LA:copyright","dataset":"ad-costs","level":"family","jurisdiction":"LA","stateName":"Louisiana","practice":"copyright","family":"copyright","familyName":"Copyright","familyNameEs":"Derechos de autor","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"Louisiana, Copyright: English head \"copyright lawyer\": top-of-page bids $5.39 to $23.57 a click, competition low. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":23.57,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"copyright lawyer","bid_low_en":5.39,"bid_high_en":23.57,"competition_en":"LOW","competition_index_en":11,"family_bid_low_median":5.49,"family_bid_high_median":18.84,"queries_with_bid":2,"head_searches":90,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:LA:tax","dataset":"ad-costs","level":"family","jurisdiction":"LA","stateName":"Louisiana","practice":"tax","family":"tax","topLevel":true,"familyName":"Tax disputes and IRS problems","familyNameEs":"Disputas fiscales y problemas con el IRS","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"Louisiana, Tax disputes and IRS problems: English head \"tax lawyer\": top-of-page bids $12.06 to $53.26 a click, competition low. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":53.26,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"tax lawyer","bid_low_en":12.06,"bid_high_en":53.26,"competition_en":"LOW","competition_index_en":2,"family_bid_low_median":12.06,"family_bid_high_median":53.26,"queries_with_bid":6,"head_searches":1300,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:LA:education-law","dataset":"ad-costs","level":"family","jurisdiction":"LA","stateName":"Louisiana","practice":"education-law","family":"education-law","topLevel":true,"familyName":"Education law","familyNameEs":"Derecho educativo","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"Louisiana, Education law: English head \"education lawyer\": top-of-page bids $2.36 to $5.74 a click, competition medium. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":5.74,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"education lawyer","bid_low_en":2.36,"bid_high_en":5.74,"competition_en":"MEDIUM","competition_index_en":40,"family_bid_low_median":2.36,"family_bid_high_median":5.74,"queries_with_bid":2,"head_searches":50,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:LA:special-education","dataset":"ad-costs","level":"family","jurisdiction":"LA","stateName":"Louisiana","practice":"special-education","family":"special-education","familyName":"Special education (IDEA)","familyNameEs":"Educación especial (IDEA)","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"Louisiana, Special education (IDEA): English head \"special education lawyer\": top-of-page bids $1.91 to $4.02 a click, competition medium. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":4.02,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"special education lawyer","bid_low_en":1.91,"bid_high_en":4.02,"competition_en":"MEDIUM","competition_index_en":39,"family_bid_low_median":1.91,"family_bid_high_median":4.02,"queries_with_bid":2,"head_searches":30,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:MA:personal-injury","dataset":"ad-costs","level":"family","jurisdiction":"MA","stateName":"Massachusetts","practice":"personal-injury","family":"personal-injury","topLevel":true,"familyName":"Personal injury","familyNameEs":"Lesiones personales","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"Massachusetts, Personal injury: English head \"personal injury attorney near me\": top-of-page bids $78.20 to $278 a click, competition low. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":277.77,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"personal injury attorney near me","bid_low_en":78.2,"bid_high_en":277.77,"competition_en":"LOW","competition_index_en":21,"family_bid_low_median":85.09,"family_bid_high_median":277.77,"queries_with_bid":6,"head_searches":4400,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:MA:auto-accidents","dataset":"ad-costs","level":"family","jurisdiction":"MA","stateName":"Massachusetts","practice":"auto-accidents","family":"auto-accidents","familyName":"Car accidents","familyNameEs":"Accidentes de auto","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"Massachusetts, Car accidents: English head \"car accident lawyer near me\": top-of-page bids $167 to $330 a click, competition low; Spanish head \"abogado de accidentes\": $42.16 to $153, competition low. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":330,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"car accident lawyer near me","bid_low_en":167.12,"bid_high_en":330,"competition_en":"LOW","competition_index_en":19,"head_es":"abogado de accidentes","bid_low_es":42.16,"bid_high_es":153.1,"competition_es":"LOW","competition_index_es":16,"family_bid_low_median":136.45,"family_bid_high_median":330,"queries_with_bid":6,"head_searches":1900,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:MA:truck-accidents","dataset":"ad-costs","level":"family","jurisdiction":"MA","stateName":"Massachusetts","practice":"truck-accidents","family":"truck-accidents","familyName":"Truck accidents","familyNameEs":"Accidentes de camiones","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"Massachusetts, Truck accidents: English head \"truck accident lawyer near me\": top-of-page bids $70.86 to $278 a click, competition low. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":277.77,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"truck accident lawyer near me","bid_low_en":70.86,"bid_high_en":277.77,"competition_en":"LOW","competition_index_en":9,"family_bid_low_median":70.86,"family_bid_high_median":277.77,"queries_with_bid":2,"head_searches":880,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:MA:motorcycle-accidents","dataset":"ad-costs","level":"family","jurisdiction":"MA","stateName":"Massachusetts","practice":"motorcycle-accidents","family":"motorcycle-accidents","familyName":"Motorcycle accidents","familyNameEs":"Accidentes de motocicleta","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"Massachusetts, Motorcycle accidents: English head \"motorcycle accident lawyer near me\": top-of-page bids $141 to $300 a click, competition low. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":300,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"motorcycle accident lawyer near me","bid_low_en":140.54,"bid_high_en":300,"competition_en":"LOW","competition_index_en":9,"family_bid_low_median":140.54,"family_bid_high_median":300,"queries_with_bid":4,"head_searches":720,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:MA:rideshare-accidents","dataset":"ad-costs","level":"family","jurisdiction":"MA","stateName":"Massachusetts","practice":"rideshare-accidents","family":"rideshare-accidents","familyName":"Rideshare accidents","familyNameEs":"Accidentes de vehículos de transporte por aplicación","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"Massachusetts, Rideshare accidents: English head \"uber accident lawyer\": top-of-page bids $10.80 to $200 a click, competition low; Spanish head \"abogado de accidentes de uber\": $22.00 to $150, competition medium. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":200,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"uber accident lawyer","bid_low_en":10.8,"bid_high_en":200,"competition_en":"LOW","competition_index_en":5,"head_es":"abogado de accidentes de uber","bid_low_es":22,"bid_high_es":150,"competition_es":"MEDIUM","competition_index_es":64,"family_bid_low_median":10.8,"family_bid_high_median":200,"queries_with_bid":3,"head_searches":70,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:MA:premises-liability","dataset":"ad-costs","level":"family","jurisdiction":"MA","stateName":"Massachusetts","practice":"premises-liability","family":"premises-liability","familyName":"Premises liability (slip and fall)","familyNameEs":"Responsabilidad de propietarios (resbalones y caídas)","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"Massachusetts, Premises liability (slip and fall): English head \"slip and fall lawyer near me\": top-of-page bids $153 to $365 a click, competition low. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":365.4,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"slip and fall lawyer near me","bid_low_en":152.77,"bid_high_en":365.4,"competition_en":"LOW","competition_index_en":16,"family_bid_low_median":77.77,"family_bid_high_median":300,"queries_with_bid":5,"head_searches":480,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:MA:dog-bites","dataset":"ad-costs","level":"family","jurisdiction":"MA","stateName":"Massachusetts","practice":"dog-bites","family":"dog-bites","familyName":"Dog bites","familyNameEs":"Mordeduras de perro","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"Massachusetts, Dog bites: English head \"dog bite lawyer near me\": top-of-page bids $30.92 to $255 a click, competition low. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":254.76,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"dog bite lawyer near me","bid_low_en":30.92,"bid_high_en":254.76,"competition_en":"LOW","competition_index_en":6,"family_bid_low_median":30.92,"family_bid_high_median":254.76,"queries_with_bid":3,"head_searches":320,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:MA:maritime-injury","dataset":"ad-costs","level":"family","jurisdiction":"MA","stateName":"Massachusetts","practice":"maritime-injury","family":"maritime-injury","familyName":"Maritime and boating injuries","familyNameEs":"Lesiones marítimas y en embarcaciones","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"Massachusetts, Maritime and boating injuries: English head \"maritime lawyer\": top-of-page bids $7.33 to $86.74 a click, competition low. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":86.74,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"maritime lawyer","bid_low_en":7.33,"bid_high_en":86.74,"competition_en":"LOW","competition_index_en":5,"family_bid_low_median":7.33,"family_bid_high_median":86.74,"queries_with_bid":1,"head_searches":260,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:MA:assault-defamation","dataset":"ad-costs","level":"family","jurisdiction":"MA","stateName":"Massachusetts","practice":"assault-defamation","family":"assault-defamation","familyName":"Assault, libel and slander","familyNameEs":"Agresión, libelo y difamación","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"Massachusetts, Assault, libel and slander: English head \"defamation lawyer\": top-of-page bids $2.04 to $5.43 a click, competition low. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":5.43,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"defamation lawyer","bid_low_en":2.04,"bid_high_en":5.43,"competition_en":"LOW","competition_index_en":17,"family_bid_low_median":1.64,"family_bid_high_median":7.23,"queries_with_bid":5,"head_searches":320,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:MA:medical-malpractice","dataset":"ad-costs","level":"family","jurisdiction":"MA","stateName":"Massachusetts","practice":"medical-malpractice","family":"medical-malpractice","topLevel":true,"familyName":"Medical malpractice","familyNameEs":"Negligencia médica","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"Massachusetts, Medical malpractice: English head \"medical malpractice lawyer\": top-of-page bids $8.00 to $30.10 a click, competition low. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":30.1,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"medical malpractice lawyer","bid_low_en":8,"bid_high_en":30.1,"competition_en":"LOW","competition_index_en":7,"family_bid_low_median":8,"family_bid_high_median":31.21,"queries_with_bid":6,"head_searches":2900,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:MA:nursing-home-abuse","dataset":"ad-costs","level":"family","jurisdiction":"MA","stateName":"Massachusetts","practice":"nursing-home-abuse","family":"nursing-home-abuse","familyName":"Nursing home abuse and neglect","familyNameEs":"Abuso y negligencia en hogares de ancianos","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"Massachusetts, Nursing home abuse and neglect: English head \"nursing home lawyer\": top-of-page bids $7.05 to $19.99 a click, competition low. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":19.99,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"nursing home lawyer","bid_low_en":7.05,"bid_high_en":19.99,"competition_en":"LOW","competition_index_en":28,"family_bid_low_median":7.45,"family_bid_high_median":18.53,"queries_with_bid":2,"head_searches":50,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:MA:mass-tort","dataset":"ad-costs","level":"family","jurisdiction":"MA","stateName":"Massachusetts","practice":"mass-tort","family":"mass-tort","topLevel":true,"familyName":"Mass torts","familyNameEs":"Daños masivos","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"Massachusetts, Mass torts: English head \"class action lawyer\": top-of-page bids $1.79 to $13.90 a click, competition low. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":13.9,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"class action lawyer","bid_low_en":1.79,"bid_high_en":13.9,"competition_en":"LOW","competition_index_en":12,"family_bid_low_median":1.79,"family_bid_high_median":13.9,"queries_with_bid":2,"head_searches":210,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:MA:product-liability","dataset":"ad-costs","level":"family","jurisdiction":"MA","stateName":"Massachusetts","practice":"product-liability","family":"product-liability","familyName":"Product liability","familyNameEs":"Responsabilidad por productos","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"Massachusetts, Product liability: English head \"product liability attorney\": top-of-page bids $4.08 to $86.43 a click, competition low. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":86.43,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"product liability attorney","bid_low_en":4.08,"bid_high_en":86.43,"competition_en":"LOW","competition_index_en":27,"family_bid_low_median":4.08,"family_bid_high_median":86.43,"queries_with_bid":1,"head_searches":50,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:MA:mesothelioma","dataset":"ad-costs","level":"family","jurisdiction":"MA","stateName":"Massachusetts","practice":"toxic-exposure","family":"mesothelioma","parent":"toxic-exposure","familyName":"Mesothelioma","familyNameEs":"Mesotelioma","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"Massachusetts, Mesothelioma: English head \"mesothelioma attorney\": top-of-page bids $137 to $337 a click, competition low. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":337.38,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"mesothelioma attorney","bid_low_en":137.32,"bid_high_en":337.38,"competition_en":"LOW","competition_index_en":21,"family_bid_low_median":128.66,"family_bid_high_median":337.38,"queries_with_bid":2,"head_searches":110,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:MA:workers-compensation","dataset":"ad-costs","level":"family","jurisdiction":"MA","stateName":"Massachusetts","practice":"workers-compensation","family":"workers-compensation","topLevel":true,"familyName":"Workers' compensation","familyNameEs":"Compensación laboral","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"Massachusetts, Workers' compensation: English head \"workers comp attorney\": top-of-page bids $22.75 to $155 a click, competition low; Spanish head \"abogado de compensacion laboral\": $13.33 to $25.16, competition high. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":155.18,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"workers comp attorney","bid_low_en":22.75,"bid_high_en":155.18,"competition_en":"LOW","competition_index_en":18,"head_es":"abogado de compensacion laboral","bid_low_es":13.33,"bid_high_es":25.16,"competition_es":"HIGH","competition_index_es":99,"family_bid_low_median":18.62,"family_bid_high_median":155.18,"queries_with_bid":9,"head_searches":1900,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:MA:employment-law","dataset":"ad-costs","level":"family","jurisdiction":"MA","stateName":"Massachusetts","practice":"employment-law","family":"employment-law","topLevel":true,"familyName":"Employment law","familyNameEs":"Derecho laboral","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"Massachusetts, Employment law: English head \"employment lawyer\": top-of-page bids $2.31 to $8.43 a click, competition low; Spanish head \"abogado laboral\": $3.25 to $18.67, competition medium. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":8.43,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"employment lawyer","bid_low_en":2.31,"bid_high_en":8.43,"competition_en":"LOW","competition_index_en":7,"head_es":"abogado laboral","bid_low_es":3.25,"bid_high_es":18.67,"competition_es":"MEDIUM","competition_index_es":60,"family_bid_low_median":2.22,"family_bid_high_median":9.44,"queries_with_bid":11,"head_searches":2900,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:MA:employment-discrimination","dataset":"ad-costs","level":"family","jurisdiction":"MA","stateName":"Massachusetts","practice":"employment-discrimination","family":"employment-discrimination","familyName":"Workplace discrimination and harassment","familyNameEs":"Discriminación y acoso laboral","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"Massachusetts, Workplace discrimination and harassment: English head \"employment discrimination lawyer\": top-of-page bids $2.23 to $8.18 a click, competition medium; Spanish head \"abogado de discriminacion laboral\": $2.58 to $12.37, competition high. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":8.18,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"employment discrimination lawyer","bid_low_en":2.23,"bid_high_en":8.18,"competition_en":"MEDIUM","competition_index_en":47,"head_es":"abogado de discriminacion laboral","bid_low_es":2.58,"bid_high_es":12.37,"competition_es":"HIGH","competition_index_es":68,"family_bid_low_median":2.23,"family_bid_high_median":6.4,"queries_with_bid":5,"head_searches":320,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:MA:wrongful-termination","dataset":"ad-costs","level":"family","jurisdiction":"MA","stateName":"Massachusetts","practice":"wrongful-termination","family":"wrongful-termination","familyName":"Wrongful termination and retaliation","familyNameEs":"Despido injustificado y represalias","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"Massachusetts, Wrongful termination and retaliation: English head \"wrongful termination lawyer\": top-of-page bids $2.48 to $8.59 a click, competition medium. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":8.59,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"wrongful termination lawyer","bid_low_en":2.48,"bid_high_en":8.59,"competition_en":"MEDIUM","competition_index_en":62,"family_bid_low_median":2.34,"family_bid_high_median":8.32,"queries_with_bid":4,"head_searches":1000,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:MA:whistleblower","dataset":"ad-costs","level":"family","jurisdiction":"MA","stateName":"Massachusetts","practice":"whistleblower","family":"whistleblower","familyName":"Whistleblower and qui tam","familyNameEs":"Denunciantes y acciones qui tam","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"Massachusetts, Whistleblower and qui tam: English head \"whistleblower lawyer\": top-of-page bids $3.20 to $8.21 a click, competition low. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":8.21,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"whistleblower lawyer","bid_low_en":3.2,"bid_high_en":8.21,"competition_en":"LOW","competition_index_en":26,"family_bid_low_median":3.2,"family_bid_high_median":8.21,"queries_with_bid":2,"head_searches":90,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:MA:labor-relations","dataset":"ad-costs","level":"family","jurisdiction":"MA","stateName":"Massachusetts","practice":"labor-relations","family":"labor-relations","familyName":"Labor and union relations","familyNameEs":"Relaciones laborales y sindicales","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"Massachusetts, Labor and union relations: English head \"union lawyer\": top-of-page bids $2.43 to $10.78 a click, competition medium. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":10.78,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"union lawyer","bid_low_en":2.43,"bid_high_en":10.78,"competition_en":"MEDIUM","competition_index_en":34,"family_bid_low_median":2.43,"family_bid_high_median":10.78,"queries_with_bid":1,"head_searches":20,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:MA:employee-benefits","dataset":"ad-costs","level":"family","jurisdiction":"MA","stateName":"Massachusetts","practice":"employee-benefits","family":"employee-benefits","familyName":"Employee benefits and ERISA","familyNameEs":"Beneficios de empleados y ERISA","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"Massachusetts, Employee benefits and ERISA: English head \"erisa lawyer\": top-of-page bids $2.46 to $12.04 a click, competition low. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":12.04,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"erisa lawyer","bid_low_en":2.46,"bid_high_en":12.04,"competition_en":"LOW","competition_index_en":8,"family_bid_low_median":2.75,"family_bid_high_median":15.67,"queries_with_bid":2,"head_searches":110,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:MA:immigration","dataset":"ad-costs","level":"family","jurisdiction":"MA","stateName":"Massachusetts","practice":"immigration","family":"immigration","topLevel":true,"familyName":"Immigration","familyNameEs":"Inmigración","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"Massachusetts, Immigration: English head \"immigration lawyer\": top-of-page bids $6.71 to $25.00 a click, competition low; Spanish head \"abogado de inmigracion\": $6.98 to $50.00, competition high. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":25,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"immigration lawyer","bid_low_en":6.71,"bid_high_en":25,"competition_en":"LOW","competition_index_en":11,"head_es":"abogado de inmigracion","bid_low_es":6.98,"bid_high_es":50,"competition_es":"HIGH","competition_index_es":87,"family_bid_low_median":6,"family_bid_high_median":26,"queries_with_bid":7,"head_searches":2900,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:MA:family-immigration","dataset":"ad-costs","level":"family","jurisdiction":"MA","stateName":"Massachusetts","practice":"family-immigration","family":"family-immigration","familyName":"Family-based immigration","familyNameEs":"Inmigración por vínculo familiar","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"Massachusetts, Family-based immigration: English head \"green card lawyer\": top-of-page bids $8.19 to $32.63 a click, competition medium. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":32.63,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"green card lawyer","bid_low_en":8.19,"bid_high_en":32.63,"competition_en":"MEDIUM","competition_index_en":46,"family_bid_low_median":9.54,"family_bid_high_median":29.84,"queries_with_bid":2,"head_searches":50,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:MA:family-law","dataset":"ad-costs","level":"family","jurisdiction":"MA","stateName":"Massachusetts","practice":"family-law","family":"family-law","topLevel":true,"familyName":"Family law","familyNameEs":"Derecho de familia","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"Massachusetts, Family law: English head \"family law attorney\": top-of-page bids $4.88 to $36.59 a click, competition low; Spanish head \"abogado de familia\": $1.77 to $7.73, competition medium. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":36.59,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"family law attorney","bid_low_en":4.88,"bid_high_en":36.59,"competition_en":"LOW","competition_index_en":8,"head_es":"abogado de familia","bid_low_es":1.77,"bid_high_es":7.73,"competition_es":"MEDIUM","competition_index_es":64,"family_bid_low_median":4.01,"family_bid_high_median":36,"queries_with_bid":9,"head_searches":3600,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:MA:divorce","dataset":"ad-costs","level":"family","jurisdiction":"MA","stateName":"Massachusetts","practice":"divorce","family":"divorce","familyName":"Divorce","familyNameEs":"Divorcio","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"Massachusetts, Divorce: English head \"divorce lawyer\": top-of-page bids $4.01 to $35.00 a click, competition low; Spanish head \"abogado de divorcio\": $2.23 to $8.13, competition high. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":35,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"divorce lawyer","bid_low_en":4.01,"bid_high_en":35,"competition_en":"LOW","competition_index_en":8,"head_es":"abogado de divorcio","bid_low_es":2.23,"bid_high_es":8.13,"competition_es":"HIGH","competition_index_es":91,"family_bid_low_median":4.01,"family_bid_high_median":29.31,"queries_with_bid":8,"head_searches":4400,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:MA:child-custody","dataset":"ad-costs","level":"family","jurisdiction":"MA","stateName":"Massachusetts","practice":"child-custody","family":"child-custody","familyName":"Child custody","familyNameEs":"Custodia de menores","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"Massachusetts, Child custody: English head \"child custody attorney\": top-of-page bids $3.51 to $29.90 a click, competition medium. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":29.9,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"child custody attorney","bid_low_en":3.51,"bid_high_en":29.9,"competition_en":"MEDIUM","competition_index_en":47,"family_bid_low_median":3.83,"family_bid_high_median":30.88,"queries_with_bid":5,"head_searches":480,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:MA:child-support","dataset":"ad-costs","level":"family","jurisdiction":"MA","stateName":"Massachusetts","practice":"child-support","family":"child-support","familyName":"Child support","familyNameEs":"Manutención de menores","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"Massachusetts, Child support: English head \"child support lawyer\": top-of-page bids $3.51 to $25.00 a click, competition low. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":25,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"child support lawyer","bid_low_en":3.51,"bid_high_en":25,"competition_en":"LOW","competition_index_en":31,"family_bid_low_median":2.65,"family_bid_high_median":18.57,"queries_with_bid":4,"head_searches":720,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:MA:adoption","dataset":"ad-costs","level":"family","jurisdiction":"MA","stateName":"Massachusetts","practice":"adoption","family":"adoption","familyName":"Adoption and paternity","familyNameEs":"Adopción y paternidad","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"Massachusetts, Adoption and paternity: English head \"adoption lawyer\": top-of-page bids $1.95 to $10.06 a click, competition low. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":10.06,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"adoption lawyer","bid_low_en":1.95,"bid_high_en":10.06,"competition_en":"LOW","competition_index_en":15,"family_bid_low_median":1.95,"family_bid_high_median":10.06,"queries_with_bid":2,"head_searches":320,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:MA:domestic-violence","dataset":"ad-costs","level":"family","jurisdiction":"MA","stateName":"Massachusetts","practice":"domestic-violence","family":"domestic-violence","familyName":"Domestic violence and protective orders","familyNameEs":"Violencia doméstica y órdenes de protección","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"Massachusetts, Domestic violence and protective orders: English head \"domestic violence attorney\": top-of-page bids $7.35 to $40.00 a click, competition medium. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":40,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"domestic violence attorney","bid_low_en":7.35,"bid_high_en":40,"competition_en":"MEDIUM","competition_index_en":45,"family_bid_low_median":5.25,"family_bid_high_median":35.1,"queries_with_bid":6,"head_searches":110,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:MA:criminal-defense","dataset":"ad-costs","level":"family","jurisdiction":"MA","stateName":"Massachusetts","practice":"criminal-defense","family":"criminal-defense","topLevel":true,"familyName":"Criminal defense","familyNameEs":"Defensa penal","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"Massachusetts, Criminal defense: English head \"criminal defense lawyer\": top-of-page bids $10.61 to $42.00 a click, competition low; Spanish head \"abogado penal\": $3.51 to $13.16, competition low. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":42,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"criminal defense lawyer","bid_low_en":10.61,"bid_high_en":42,"competition_en":"LOW","competition_index_en":4,"head_es":"abogado penal","bid_low_es":3.51,"bid_high_es":13.16,"competition_es":"LOW","competition_index_es":29,"family_bid_low_median":6.73,"family_bid_high_median":50.58,"queries_with_bid":8,"head_searches":2900,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:MA:dui-dwi","dataset":"ad-costs","level":"family","jurisdiction":"MA","stateName":"Massachusetts","practice":"dui-dwi","family":"dui-dwi","familyName":"DUI and DWI","familyNameEs":"Conducir en estado de ebriedad (DUI/DWI)","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"Massachusetts, DUI and DWI: English head \"dui lawyer\": top-of-page bids $33.98 to $85.45 a click, competition low. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":85.45,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"dui lawyer","bid_low_en":33.98,"bid_high_en":85.45,"competition_en":"LOW","competition_index_en":5,"family_bid_low_median":33.98,"family_bid_high_median":85.45,"queries_with_bid":5,"head_searches":2900,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:MA:white-collar","dataset":"ad-costs","level":"family","jurisdiction":"MA","stateName":"Massachusetts","practice":"white-collar","family":"white-collar","familyName":"White-collar and fraud charges","familyNameEs":"Delitos de cuello blanco y fraude","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"Massachusetts, White-collar and fraud charges: English head \"federal criminal defense lawyer\": top-of-page bids $40.00 to $70.00 a click, competition low. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":70,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"federal criminal defense lawyer","bid_low_en":40,"bid_high_en":70,"competition_en":"LOW","competition_index_en":25,"family_bid_low_median":40,"family_bid_high_median":70,"queries_with_bid":1,"head_searches":50,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:MA:bankruptcy","dataset":"ad-costs","level":"family","jurisdiction":"MA","stateName":"Massachusetts","practice":"bankruptcy","family":"bankruptcy","topLevel":true,"familyName":"Bankruptcy","familyNameEs":"Bancarrota","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"Massachusetts, Bankruptcy: Spanish head \"abogado de bancarrota\": $3.84 to $16.99, competition medium. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":16.99,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_es":"abogado de bancarrota","bid_low_es":3.84,"bid_high_es":16.99,"competition_es":"MEDIUM","competition_index_es":35,"family_bid_low_median":3.84,"family_bid_high_median":16.99,"queries_with_bid":1,"head_searches":20,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:MA:estate-planning","dataset":"ad-costs","level":"family","jurisdiction":"MA","stateName":"Massachusetts","practice":"estate-planning","family":"estate-planning","topLevel":true,"familyName":"Estate planning","familyNameEs":"Planificación patrimonial","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"Massachusetts, Estate planning: English head \"estate planning attorney\": top-of-page bids $3.09 to $18.27 a click, competition low. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":18.27,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"estate planning attorney","bid_low_en":3.09,"bid_high_en":18.27,"competition_en":"LOW","competition_index_en":10,"family_bid_low_median":2.56,"family_bid_high_median":14.53,"queries_with_bid":10,"head_searches":8100,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:MA:probate","dataset":"ad-costs","level":"family","jurisdiction":"MA","stateName":"Massachusetts","practice":"probate","family":"probate","familyName":"Probate and estate administration","familyNameEs":"Sucesiones y administración de herencias","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"Massachusetts, Probate and estate administration: English head \"probate attorney\": top-of-page bids $5.04 to $33.99 a click, competition low. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":33.99,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"probate attorney","bid_low_en":5.04,"bid_high_en":33.99,"competition_en":"LOW","competition_index_en":12,"family_bid_low_median":5.23,"family_bid_high_median":32.73,"queries_with_bid":4,"head_searches":1000,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:MA:guardianship","dataset":"ad-costs","level":"family","jurisdiction":"MA","stateName":"Massachusetts","practice":"guardianship","family":"guardianship","familyName":"Guardianship and conservatorship","familyNameEs":"Tutela y curatela","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"Massachusetts, Guardianship and conservatorship: English head \"guardianship attorney\": top-of-page bids $6.05 to $19.34 a click, competition high. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":19.34,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"guardianship attorney","bid_low_en":6.05,"bid_high_en":19.34,"competition_en":"HIGH","competition_index_en":73,"family_bid_low_median":3.8,"family_bid_high_median":22.66,"queries_with_bid":2,"head_searches":210,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:MA:elder-law","dataset":"ad-costs","level":"family","jurisdiction":"MA","stateName":"Massachusetts","practice":"elder-law","family":"elder-law","familyName":"Elder law and long-term care planning","familyNameEs":"Derecho de personas mayores y planificación de cuidados","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"Massachusetts, Elder law and long-term care planning: English head \"elder law lawyer near me\": top-of-page bids $1.66 to $7.60 a click, competition medium. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":7.6,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"elder law lawyer near me","bid_low_en":1.66,"bid_high_en":7.6,"competition_en":"MEDIUM","competition_index_en":62,"family_bid_low_median":1.75,"family_bid_high_median":11.5,"queries_with_bid":4,"head_searches":720,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:MA:ssdi","dataset":"ad-costs","level":"family","jurisdiction":"MA","stateName":"Massachusetts","practice":"ssdi","family":"ssdi","topLevel":true,"familyName":"Social Security disability (SSDI and SSI)","familyNameEs":"Discapacidad del Seguro Social (SSDI y SSI)","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"Massachusetts, Social Security disability (SSDI and SSI): English head \"social security disability lawyer\": top-of-page bids $5.55 to $17.44 a click, competition low. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":17.44,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"social security disability lawyer","bid_low_en":5.55,"bid_high_en":17.44,"competition_en":"LOW","competition_index_en":10,"family_bid_low_median":8.95,"family_bid_high_median":42.3,"queries_with_bid":4,"head_searches":320,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:MA:va-disability","dataset":"ad-costs","level":"family","jurisdiction":"MA","stateName":"Massachusetts","practice":"va-disability","family":"va-disability","topLevel":true,"familyName":"VA disability and veterans' benefits","familyNameEs":"Discapacidad y beneficios de veteranos (VA)","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"Massachusetts, VA disability and veterans' benefits: English head \"va disability lawyer\": top-of-page bids $17.04 to $371 a click, competition low. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":371.19,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"va disability lawyer","bid_low_en":17.04,"bid_high_en":371.19,"competition_en":"LOW","competition_index_en":30,"family_bid_low_median":7.55,"family_bid_high_median":79.87,"queries_with_bid":3,"head_searches":70,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:MA:lemon-law","dataset":"ad-costs","level":"family","jurisdiction":"MA","stateName":"Massachusetts","practice":"lemon-law","family":"lemon-law","topLevel":true,"familyName":"Lemon law and auto fraud","familyNameEs":"Ley limón y fraude automotriz","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"Massachusetts, Lemon law and auto fraud: English head \"lemon law lawyer\": top-of-page bids $4.07 to $23.27 a click, competition medium. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":23.27,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"lemon law lawyer","bid_low_en":4.07,"bid_high_en":23.27,"competition_en":"MEDIUM","competition_index_en":62,"family_bid_low_median":4.5,"family_bid_high_median":22.31,"queries_with_bid":4,"head_searches":320,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:MA:consumer-protection","dataset":"ad-costs","level":"family","jurisdiction":"MA","stateName":"Massachusetts","practice":"consumer-protection","family":"consumer-protection","topLevel":true,"familyName":"Consumer protection","familyNameEs":"Protección al consumidor","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"Massachusetts, Consumer protection: English head \"consumer protection lawyer\": top-of-page bids $2.03 to $11.60 a click, competition medium. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":11.6,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"consumer protection lawyer","bid_low_en":2.03,"bid_high_en":11.6,"competition_en":"MEDIUM","competition_index_en":41,"family_bid_low_median":1.92,"family_bid_high_median":10.29,"queries_with_bid":4,"head_searches":210,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:MA:debt-collection-defense","dataset":"ad-costs","level":"family","jurisdiction":"MA","stateName":"Massachusetts","practice":"debt-collection-defense","family":"debt-collection-defense","familyName":"Debt collection abuse (FDCPA)","familyNameEs":"Abusos en el cobro de deudas (FDCPA)","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"Massachusetts, Debt collection abuse (FDCPA): English head \"debt collection lawyer\": top-of-page bids $4.85 to $16.72 a click, competition medium. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":16.72,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"debt collection lawyer","bid_low_en":4.85,"bid_high_en":16.72,"competition_en":"MEDIUM","competition_index_en":44,"family_bid_low_median":4.85,"family_bid_high_median":16.72,"queries_with_bid":1,"head_searches":170,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:MA:credit-reporting","dataset":"ad-costs","level":"family","jurisdiction":"MA","stateName":"Massachusetts","practice":"credit-reporting","family":"credit-reporting","familyName":"Credit report errors (FCRA)","familyNameEs":"Errores en el informe de crédito (FCRA)","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"Massachusetts, Credit report errors (FCRA): Spanish head \"abogado de credito\": $2.44 to $12.66, competition high. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":12.66,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_es":"abogado de credito","bid_low_es":2.44,"bid_high_es":12.66,"competition_es":"HIGH","competition_index_es":94,"family_bid_low_median":5.23,"family_bid_high_median":506.33,"queries_with_bid":2,"head_searches":10,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:MA:consumer-fraud","dataset":"ad-costs","level":"family","jurisdiction":"MA","stateName":"Massachusetts","practice":"consumer-fraud","family":"consumer-fraud","familyName":"Consumer fraud and scams","familyNameEs":"Fraude al consumidor y estafas","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"Massachusetts, Consumer fraud and scams: English head \"fraud attorney\": top-of-page bids $2.90 to $12.00 a click, competition medium. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":12,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"fraud attorney","bid_low_en":2.9,"bid_high_en":12,"competition_en":"MEDIUM","competition_index_en":60,"family_bid_low_median":2.52,"family_bid_high_median":10.91,"queries_with_bid":2,"head_searches":40,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:MA:business-law","dataset":"ad-costs","level":"family","jurisdiction":"MA","stateName":"Massachusetts","practice":"business-law","family":"business-law","topLevel":true,"familyName":"Business and commercial law","familyNameEs":"Derecho empresarial y comercial","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"Massachusetts, Business and commercial law: English head \"business lawyer\": top-of-page bids $4.45 to $19.43 a click, competition low. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":19.43,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"business lawyer","bid_low_en":4.45,"bid_high_en":19.43,"competition_en":"LOW","competition_index_en":1,"family_bid_low_median":4.64,"family_bid_high_median":19.01,"queries_with_bid":7,"head_searches":2400,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:MA:business-formation","dataset":"ad-costs","level":"family","jurisdiction":"MA","stateName":"Massachusetts","practice":"business-formation","family":"business-formation","familyName":"Business formation and governance","familyNameEs":"Constitución y gobierno de empresas","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"Massachusetts, Business formation and governance: English head \"small business lawyer\": top-of-page bids $4.01 to $18.01 a click, competition medium. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":18.01,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"small business lawyer","bid_low_en":4.01,"bid_high_en":18.01,"competition_en":"MEDIUM","competition_index_en":51,"family_bid_low_median":4.13,"family_bid_high_median":30,"queries_with_bid":3,"head_searches":90,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:MA:contract-disputes","dataset":"ad-costs","level":"family","jurisdiction":"MA","stateName":"Massachusetts","practice":"contract-disputes","family":"contract-disputes","familyName":"Contract disputes","familyNameEs":"Disputas contractuales","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"Massachusetts, Contract disputes: English head \"contract lawyer\": top-of-page bids $4.05 to $16.51 a click, competition low. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":16.51,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"contract lawyer","bid_low_en":4.05,"bid_high_en":16.51,"competition_en":"LOW","competition_index_en":1,"family_bid_low_median":4.24,"family_bid_high_median":16.51,"queries_with_bid":2,"head_searches":2400,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:MA:franchise","dataset":"ad-costs","level":"family","jurisdiction":"MA","stateName":"Massachusetts","practice":"franchise","family":"franchise","familyName":"Franchise","familyNameEs":"Franquicias","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"Massachusetts, Franchise: English head \"franchise lawyer\": top-of-page bids $6.67 to $43.00 a click, competition low. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":43,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"franchise lawyer","bid_low_en":6.67,"bid_high_en":43,"competition_en":"LOW","competition_index_en":22,"family_bid_low_median":6.67,"family_bid_high_median":43,"queries_with_bid":2,"head_searches":50,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:MA:insurance-claims","dataset":"ad-costs","level":"family","jurisdiction":"MA","stateName":"Massachusetts","practice":"insurance-claims","family":"insurance-claims","topLevel":true,"familyName":"Insurance claim disputes and bad faith","familyNameEs":"Disputas con aseguradoras y mala fe","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"Massachusetts, Insurance claim disputes and bad faith: English head \"insurance claim lawyer\": top-of-page bids $32.35 to $278 a click, competition medium. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":277.77,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"insurance claim lawyer","bid_low_en":32.35,"bid_high_en":277.77,"competition_en":"MEDIUM","competition_index_en":35,"family_bid_low_median":8.5,"family_bid_high_median":56.27,"queries_with_bid":4,"head_searches":90,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:MA:civil-rights","dataset":"ad-costs","level":"family","jurisdiction":"MA","stateName":"Massachusetts","practice":"civil-rights","family":"civil-rights","topLevel":true,"familyName":"Civil rights","familyNameEs":"Derechos civiles","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"Massachusetts, Civil rights: English head \"civil rights attorney\": top-of-page bids $1.61 to $6.86 a click, competition medium. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":6.86,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"civil rights attorney","bid_low_en":1.61,"bid_high_en":6.86,"competition_en":"MEDIUM","competition_index_en":46,"family_bid_low_median":1.87,"family_bid_high_median":6.8,"queries_with_bid":4,"head_searches":260,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:MA:housing-discrimination","dataset":"ad-costs","level":"family","jurisdiction":"MA","stateName":"Massachusetts","practice":"housing-discrimination","family":"housing-discrimination","familyName":"Housing discrimination","familyNameEs":"Discriminación en la vivienda","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"Massachusetts, Housing discrimination: English head \"fair housing lawyer\": top-of-page bids $0.74 to $6.79 a click, competition low. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":6.79,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"fair housing lawyer","bid_low_en":0.74,"bid_high_en":6.79,"competition_en":"LOW","competition_index_en":9,"family_bid_low_median":0.74,"family_bid_high_median":6.79,"queries_with_bid":1,"head_searches":50,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:MA:disability-access","dataset":"ad-costs","level":"family","jurisdiction":"MA","stateName":"Massachusetts","practice":"disability-access","family":"disability-access","familyName":"Disability access (ADA)","familyNameEs":"Accesibilidad para personas con discapacidad (ADA)","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"Massachusetts, Disability access (ADA): English head \"ada lawyer\": top-of-page bids $2.00 to $8.42 a click, competition low. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":8.42,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"ada lawyer","bid_low_en":2,"bid_high_en":8.42,"competition_en":"LOW","competition_index_en":4,"family_bid_low_median":1.89,"family_bid_high_median":8.42,"queries_with_bid":3,"head_searches":260,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:MA:landlord-tenant","dataset":"ad-costs","level":"family","jurisdiction":"MA","stateName":"Massachusetts","practice":"landlord-tenant","family":"landlord-tenant","topLevel":true,"familyName":"Landlord and tenant","familyNameEs":"Arrendadores e inquilinos","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"Massachusetts, Landlord and tenant: English head \"eviction lawyer\": top-of-page bids $1.79 to $5.44 a click, competition medium. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":5.44,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"eviction lawyer","bid_low_en":1.79,"bid_high_en":5.44,"competition_en":"MEDIUM","competition_index_en":43,"family_bid_low_median":1.94,"family_bid_high_median":4.94,"queries_with_bid":6,"head_searches":880,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:MA:real-estate","dataset":"ad-costs","level":"family","jurisdiction":"MA","stateName":"Massachusetts","practice":"real-estate","family":"real-estate","topLevel":true,"familyName":"Real estate","familyNameEs":"Bienes raíces","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"Massachusetts, Real estate: English head \"real estate lawyer\": top-of-page bids $2.00 to $11.01 a click, competition low. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":11.01,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"real estate lawyer","bid_low_en":2,"bid_high_en":11.01,"competition_en":"LOW","competition_index_en":3,"family_bid_low_median":1.81,"family_bid_high_median":8.65,"queries_with_bid":5,"head_searches":2900,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:MA:foreclosure-defense","dataset":"ad-costs","level":"family","jurisdiction":"MA","stateName":"Massachusetts","practice":"foreclosure-defense","family":"foreclosure-defense","familyName":"Foreclosure defense","familyNameEs":"Defensa contra ejecuciones hipotecarias","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"Massachusetts, Foreclosure defense: English head \"foreclosure lawyer\": top-of-page bids $4.58 to $12.42 a click, competition low. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":12.42,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"foreclosure lawyer","bid_low_en":4.58,"bid_high_en":12.42,"competition_en":"LOW","competition_index_en":15,"family_bid_low_median":2.74,"family_bid_high_median":12.42,"queries_with_bid":3,"head_searches":70,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:MA:intellectual-property","dataset":"ad-costs","level":"family","jurisdiction":"MA","stateName":"Massachusetts","practice":"intellectual-property","family":"intellectual-property","topLevel":true,"familyName":"Intellectual property","familyNameEs":"Propiedad intelectual","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"Massachusetts, Intellectual property: English head \"intellectual property lawyer\": top-of-page bids $4.20 to $17.23 a click, competition low. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":17.23,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"intellectual property lawyer","bid_low_en":4.2,"bid_high_en":17.23,"competition_en":"LOW","competition_index_en":1,"family_bid_low_median":4.05,"family_bid_high_median":17.32,"queries_with_bid":6,"head_searches":2400,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:MA:trademark","dataset":"ad-costs","level":"family","jurisdiction":"MA","stateName":"Massachusetts","practice":"trademark","family":"trademark","familyName":"Trademarks","familyNameEs":"Marcas","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"Massachusetts, Trademarks: English head \"trademark attorney\": top-of-page bids $9.45 to $30.30 a click, competition medium. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":30.3,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"trademark attorney","bid_low_en":9.45,"bid_high_en":30.3,"competition_en":"MEDIUM","competition_index_en":49,"family_bid_low_median":9.65,"family_bid_high_median":38.8,"queries_with_bid":4,"head_searches":880,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:MA:patent","dataset":"ad-costs","level":"family","jurisdiction":"MA","stateName":"Massachusetts","practice":"patent","family":"patent","familyName":"Patents","familyNameEs":"Patentes","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"Massachusetts, Patents: English head \"patent attorney\": top-of-page bids $7.67 to $25.20 a click, competition low. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":25.2,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"patent attorney","bid_low_en":7.67,"bid_high_en":25.2,"competition_en":"LOW","competition_index_en":3,"family_bid_low_median":6.92,"family_bid_high_median":22.2,"queries_with_bid":4,"head_searches":880,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:MA:copyright","dataset":"ad-costs","level":"family","jurisdiction":"MA","stateName":"Massachusetts","practice":"copyright","family":"copyright","familyName":"Copyright","familyNameEs":"Derechos de autor","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"Massachusetts, Copyright: English head \"copyright lawyer\": top-of-page bids $1.87 to $9.14 a click, competition low. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":9.14,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"copyright lawyer","bid_low_en":1.87,"bid_high_en":9.14,"competition_en":"LOW","competition_index_en":8,"family_bid_low_median":2.39,"family_bid_high_median":9.14,"queries_with_bid":3,"head_searches":170,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:MA:tax","dataset":"ad-costs","level":"family","jurisdiction":"MA","stateName":"Massachusetts","practice":"tax","family":"tax","topLevel":true,"familyName":"Tax disputes and IRS problems","familyNameEs":"Disputas fiscales y problemas con el IRS","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"Massachusetts, Tax disputes and IRS problems: English head \"tax lawyer\": top-of-page bids $10.98 to $39.94 a click, competition low. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":39.94,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"tax lawyer","bid_low_en":10.98,"bid_high_en":39.94,"competition_en":"LOW","competition_index_en":2,"family_bid_low_median":10.98,"family_bid_high_median":39.94,"queries_with_bid":6,"head_searches":2400,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:MA:education-law","dataset":"ad-costs","level":"family","jurisdiction":"MA","stateName":"Massachusetts","practice":"education-law","family":"education-law","topLevel":true,"familyName":"Education law","familyNameEs":"Derecho educativo","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"Massachusetts, Education law: English head \"education lawyer\": top-of-page bids $2.16 to $7.07 a click, competition medium. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":7.07,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"education lawyer","bid_low_en":2.16,"bid_high_en":7.07,"competition_en":"MEDIUM","competition_index_en":51,"family_bid_low_median":2.16,"family_bid_high_median":7.07,"queries_with_bid":2,"head_searches":110,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:MA:special-education","dataset":"ad-costs","level":"family","jurisdiction":"MA","stateName":"Massachusetts","practice":"special-education","family":"special-education","familyName":"Special education (IDEA)","familyNameEs":"Educación especial (IDEA)","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"Massachusetts, Special education (IDEA): English head \"special ed advocate\": top-of-page bids $1.03 to $7.80 a click, competition low. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":7.8,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"special ed advocate","bid_low_en":1.03,"bid_high_en":7.8,"competition_en":"LOW","competition_index_en":33,"family_bid_low_median":1.56,"family_bid_high_median":3.91,"queries_with_bid":3,"head_searches":140,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:MA:investor-claims","dataset":"ad-costs","level":"family","jurisdiction":"MA","stateName":"Massachusetts","practice":"investor-claims","family":"investor-claims","topLevel":true,"familyName":"Securities and investor fraud","familyNameEs":"Fraude bursátil y reclamos de inversionistas","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"Massachusetts, Securities and investor fraud: English head \"securities fraud lawyer\": top-of-page bids $12.80 to $42.00 a click, competition medium. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":42,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"securities fraud lawyer","bid_low_en":12.8,"bid_high_en":42,"competition_en":"MEDIUM","competition_index_en":35,"family_bid_low_median":2.59,"family_bid_high_median":13.95,"queries_with_bid":3,"head_searches":30,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:MD:personal-injury","dataset":"ad-costs","level":"family","jurisdiction":"MD","stateName":"Maryland","practice":"personal-injury","family":"personal-injury","topLevel":true,"familyName":"Personal injury","familyNameEs":"Lesiones personales","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"Maryland, Personal injury: English head \"personal injury lawyer\": top-of-page bids $58.72 to $400 a click, competition low; Spanish head \"abogado de lesiones personales\": $20.73 to $326, competition medium. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":400.15,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"personal injury lawyer","bid_low_en":58.72,"bid_high_en":400.15,"competition_en":"LOW","competition_index_en":10,"head_es":"abogado de lesiones personales","bid_low_es":20.73,"bid_high_es":326.31,"competition_es":"MEDIUM","competition_index_es":47,"family_bid_low_median":80,"family_bid_high_median":489.08,"queries_with_bid":7,"head_searches":3600,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:MD:auto-accidents","dataset":"ad-costs","level":"family","jurisdiction":"MD","stateName":"Maryland","practice":"auto-accidents","family":"auto-accidents","familyName":"Car accidents","familyNameEs":"Accidentes de auto","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"Maryland, Car accidents: English head \"car accident lawyer near me\": top-of-page bids $141 to $500 a click, competition low; Spanish head \"abogado de accidentes de carro\": $67.44 to $184, competition high. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":500,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"car accident lawyer near me","bid_low_en":140.69,"bid_high_en":500,"competition_en":"LOW","competition_index_en":12,"head_es":"abogado de accidentes de carro","bid_low_es":67.44,"bid_high_es":184.11,"competition_es":"HIGH","competition_index_es":86,"family_bid_low_median":74.44,"family_bid_high_median":367.65,"queries_with_bid":8,"head_searches":1300,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:MD:truck-accidents","dataset":"ad-costs","level":"family","jurisdiction":"MD","stateName":"Maryland","practice":"truck-accidents","family":"truck-accidents","familyName":"Truck accidents","familyNameEs":"Accidentes de camiones","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"Maryland, Truck accidents: English head \"truck accident lawyer near me\": top-of-page bids $9.31 to $361 a click, competition low. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":361.24,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"truck accident lawyer near me","bid_low_en":9.31,"bid_high_en":361.24,"competition_en":"LOW","competition_index_en":4,"family_bid_low_median":9.31,"family_bid_high_median":361.24,"queries_with_bid":2,"head_searches":390,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:MD:motorcycle-accidents","dataset":"ad-costs","level":"family","jurisdiction":"MD","stateName":"Maryland","practice":"motorcycle-accidents","family":"motorcycle-accidents","familyName":"Motorcycle accidents","familyNameEs":"Accidentes de motocicleta","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"Maryland, Motorcycle accidents: English head \"motorcycle accident lawyer near me\": top-of-page bids $221 to $992 a click, competition low. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":992,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"motorcycle accident lawyer near me","bid_low_en":220.59,"bid_high_en":992,"competition_en":"LOW","competition_index_en":3,"family_bid_low_median":220.59,"family_bid_high_median":992,"queries_with_bid":4,"head_searches":390,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:MD:rideshare-accidents","dataset":"ad-costs","level":"family","jurisdiction":"MD","stateName":"Maryland","practice":"rideshare-accidents","family":"rideshare-accidents","familyName":"Rideshare accidents","familyNameEs":"Accidentes de vehículos de transporte por aplicación","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"Maryland, Rideshare accidents: English head \"uber accident lawyer\": top-of-page bids $35.64 to $155 a click, competition low. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":154.54,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"uber accident lawyer","bid_low_en":35.64,"bid_high_en":154.54,"competition_en":"LOW","competition_index_en":9,"family_bid_low_median":35.64,"family_bid_high_median":154.54,"queries_with_bid":2,"head_searches":70,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:MD:premises-liability","dataset":"ad-costs","level":"family","jurisdiction":"MD","stateName":"Maryland","practice":"premises-liability","family":"premises-liability","familyName":"Premises liability (slip and fall)","familyNameEs":"Responsabilidad de propietarios (resbalones y caídas)","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"Maryland, Premises liability (slip and fall): English head \"slip and fall lawyer near me\": top-of-page bids $32.29 to $221 a click, competition low. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":220.62,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"slip and fall lawyer near me","bid_low_en":32.29,"bid_high_en":220.62,"competition_en":"LOW","competition_index_en":10,"family_bid_low_median":32.29,"family_bid_high_median":282.55,"queries_with_bid":5,"head_searches":320,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:MD:dog-bites","dataset":"ad-costs","level":"family","jurisdiction":"MD","stateName":"Maryland","practice":"dog-bites","family":"dog-bites","familyName":"Dog bites","familyNameEs":"Mordeduras de perro","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"Maryland, Dog bites: English head \"dog bite lawyer\": top-of-page bids $107 to $300 a click, competition medium. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":300,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"dog bite lawyer","bid_low_en":106.98,"bid_high_en":300,"competition_en":"MEDIUM","competition_index_en":35,"family_bid_low_median":35.91,"family_bid_high_median":300,"queries_with_bid":3,"head_searches":170,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:MD:maritime-injury","dataset":"ad-costs","level":"family","jurisdiction":"MD","stateName":"Maryland","practice":"maritime-injury","family":"maritime-injury","familyName":"Maritime and boating injuries","familyNameEs":"Lesiones marítimas y en embarcaciones","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"Maryland, Maritime and boating injuries: English head \"maritime lawyer\": top-of-page bids $6.29 to $145 a click, competition low. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":145.07,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"maritime lawyer","bid_low_en":6.29,"bid_high_en":145.07,"competition_en":"LOW","competition_index_en":4,"family_bid_low_median":6.29,"family_bid_high_median":145.07,"queries_with_bid":1,"head_searches":260,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:MD:assault-defamation","dataset":"ad-costs","level":"family","jurisdiction":"MD","stateName":"Maryland","practice":"assault-defamation","family":"assault-defamation","familyName":"Assault, libel and slander","familyNameEs":"Agresión, libelo y difamación","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"Maryland, Assault, libel and slander: English head \"defamation lawyer\": top-of-page bids $2.18 to $8.00 a click, competition medium. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":8,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"defamation lawyer","bid_low_en":2.18,"bid_high_en":8,"competition_en":"MEDIUM","competition_index_en":40,"family_bid_low_median":1.9,"family_bid_high_median":8,"queries_with_bid":3,"head_searches":320,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:MD:medical-malpractice","dataset":"ad-costs","level":"family","jurisdiction":"MD","stateName":"Maryland","practice":"medical-malpractice","family":"medical-malpractice","topLevel":true,"familyName":"Medical malpractice","familyNameEs":"Negligencia médica","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"Maryland, Medical malpractice: English head \"medical malpractice lawyer\": top-of-page bids $23.26 to $140 a click, competition low. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":139.78,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"medical malpractice lawyer","bid_low_en":23.26,"bid_high_en":139.78,"competition_en":"LOW","competition_index_en":11,"family_bid_low_median":25.11,"family_bid_high_median":133.47,"queries_with_bid":6,"head_searches":2900,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:MD:nursing-home-abuse","dataset":"ad-costs","level":"family","jurisdiction":"MD","stateName":"Maryland","practice":"nursing-home-abuse","family":"nursing-home-abuse","familyName":"Nursing home abuse and neglect","familyNameEs":"Abuso y negligencia en hogares de ancianos","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"Maryland, Nursing home abuse and neglect: English head \"nursing home neglect lawyer\": top-of-page bids $65.00 to $262 a click, competition high. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":262.08,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"nursing home neglect lawyer","bid_low_en":65,"bid_high_en":262.08,"competition_en":"HIGH","competition_index_en":75,"family_bid_low_median":66.89,"family_bid_high_median":228.38,"queries_with_bid":2,"head_searches":50,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:MD:birth-injury","dataset":"ad-costs","level":"family","jurisdiction":"MD","stateName":"Maryland","practice":"birth-injury","family":"birth-injury","familyName":"Birth injuries","familyNameEs":"Lesiones de parto","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"Maryland, Birth injuries: English head \"birth trauma lawyer\": top-of-page bids $200 to $400 a click, competition medium. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":400,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"birth trauma lawyer","bid_low_en":200,"bid_high_en":400,"competition_en":"MEDIUM","competition_index_en":61,"family_bid_low_median":200,"family_bid_high_median":400,"queries_with_bid":1,"head_searches":50,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:MD:mass-tort","dataset":"ad-costs","level":"family","jurisdiction":"MD","stateName":"Maryland","practice":"mass-tort","family":"mass-tort","topLevel":true,"familyName":"Mass torts","familyNameEs":"Daños masivos","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"Maryland, Mass torts: English head \"class action lawyer\": top-of-page bids $6.31 to $41.84 a click, competition low. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":41.84,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"class action lawyer","bid_low_en":6.31,"bid_high_en":41.84,"competition_en":"LOW","competition_index_en":21,"family_bid_low_median":6.31,"family_bid_high_median":41.84,"queries_with_bid":2,"head_searches":210,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:MD:product-liability","dataset":"ad-costs","level":"family","jurisdiction":"MD","stateName":"Maryland","practice":"product-liability","family":"product-liability","familyName":"Product liability","familyNameEs":"Responsabilidad por productos","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"Maryland, Product liability: English head \"product liability lawyer\": top-of-page bids $7.26 to $123 a click, competition medium. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":122.82,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"product liability lawyer","bid_low_en":7.26,"bid_high_en":122.82,"competition_en":"MEDIUM","competition_index_en":36,"family_bid_low_median":8.93,"family_bid_high_median":98.76,"queries_with_bid":2,"head_searches":50,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:MD:workers-compensation","dataset":"ad-costs","level":"family","jurisdiction":"MD","stateName":"Maryland","practice":"workers-compensation","family":"workers-compensation","topLevel":true,"familyName":"Workers' compensation","familyNameEs":"Compensación laboral","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"Maryland, Workers' compensation: English head \"workers comp attorney\": top-of-page bids $14.42 to $99.96 a click, competition low; Spanish head \"abogado de accidentes de trabajo\": $14.18 to $64.16, competition medium. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":99.96,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"workers comp attorney","bid_low_en":14.42,"bid_high_en":99.96,"competition_en":"LOW","competition_index_en":25,"head_es":"abogado de accidentes de trabajo","bid_low_es":14.18,"bid_high_es":64.16,"competition_es":"MEDIUM","competition_index_es":50,"family_bid_low_median":14.42,"family_bid_high_median":99.96,"queries_with_bid":10,"head_searches":1900,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:MD:employment-law","dataset":"ad-costs","level":"family","jurisdiction":"MD","stateName":"Maryland","practice":"employment-law","family":"employment-law","topLevel":true,"familyName":"Employment law","familyNameEs":"Derecho laboral","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"Maryland, Employment law: English head \"employment lawyer\": top-of-page bids $2.46 to $9.21 a click, competition low; Spanish head \"abogado laboral\": $1.94 to $70.00, competition medium. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":9.21,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"employment lawyer","bid_low_en":2.46,"bid_high_en":9.21,"competition_en":"LOW","competition_index_en":5,"head_es":"abogado laboral","bid_low_es":1.94,"bid_high_es":70,"competition_es":"MEDIUM","competition_index_es":48,"family_bid_low_median":2.33,"family_bid_high_median":9.52,"queries_with_bid":11,"head_searches":2900,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:MD:employment-discrimination","dataset":"ad-costs","level":"family","jurisdiction":"MD","stateName":"Maryland","practice":"employment-discrimination","family":"employment-discrimination","familyName":"Workplace discrimination and harassment","familyNameEs":"Discriminación y acoso laboral","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"Maryland, Workplace discrimination and harassment: English head \"employment discrimination lawyer\": top-of-page bids $2.20 to $10.61 a click, competition medium; Spanish head \"abogado de discriminacion laboral\": $3.74 to $5.63, competition high. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":10.61,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"employment discrimination lawyer","bid_low_en":2.2,"bid_high_en":10.61,"competition_en":"MEDIUM","competition_index_en":48,"head_es":"abogado de discriminacion laboral","bid_low_es":3.74,"bid_high_es":5.63,"competition_es":"HIGH","competition_index_es":81,"family_bid_low_median":2.2,"family_bid_high_median":6.7,"queries_with_bid":5,"head_searches":210,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:MD:wrongful-termination","dataset":"ad-costs","level":"family","jurisdiction":"MD","stateName":"Maryland","practice":"wrongful-termination","family":"wrongful-termination","familyName":"Wrongful termination and retaliation","familyNameEs":"Despido injustificado y represalias","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"Maryland, Wrongful termination and retaliation: English head \"wrongful termination lawyer\": top-of-page bids $2.60 to $9.31 a click, competition medium. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":9.31,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"wrongful termination lawyer","bid_low_en":2.6,"bid_high_en":9.31,"competition_en":"MEDIUM","competition_index_en":66,"family_bid_low_median":2.17,"family_bid_high_median":9.31,"queries_with_bid":5,"head_searches":880,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:MD:whistleblower","dataset":"ad-costs","level":"family","jurisdiction":"MD","stateName":"Maryland","practice":"whistleblower","family":"whistleblower","familyName":"Whistleblower and qui tam","familyNameEs":"Denunciantes y acciones qui tam","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"Maryland, Whistleblower and qui tam: English head \"whistleblower lawyer\": top-of-page bids $4.29 to $30.29 a click, competition low. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":30.29,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"whistleblower lawyer","bid_low_en":4.29,"bid_high_en":30.29,"competition_en":"LOW","competition_index_en":17,"family_bid_low_median":4.29,"family_bid_high_median":30.29,"queries_with_bid":2,"head_searches":70,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:MD:immigration","dataset":"ad-costs","level":"family","jurisdiction":"MD","stateName":"Maryland","practice":"immigration","family":"immigration","topLevel":true,"familyName":"Immigration","familyNameEs":"Inmigración","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"Maryland, Immigration: English head \"immigration lawyer\": top-of-page bids $5.76 to $25.81 a click, competition low; Spanish head \"abogado de inmigracion\": $6.33 to $50.00, competition high. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":25.81,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"immigration lawyer","bid_low_en":5.76,"bid_high_en":25.81,"competition_en":"LOW","competition_index_en":13,"head_es":"abogado de inmigracion","bid_low_es":6.33,"bid_high_es":50,"competition_es":"HIGH","competition_index_es":95,"family_bid_low_median":6.66,"family_bid_high_median":25.88,"queries_with_bid":7,"head_searches":2900,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:MD:asylum","dataset":"ad-costs","level":"family","jurisdiction":"MD","stateName":"Maryland","practice":"asylum","family":"asylum","familyName":"Asylum","familyNameEs":"Asilo","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"Maryland, Asylum: Spanish head \"abogado de asilo\": $4.90 to $28.97, competition high. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":28.97,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_es":"abogado de asilo","bid_low_es":4.9,"bid_high_es":28.97,"competition_es":"HIGH","competition_index_es":73,"family_bid_low_median":4.9,"family_bid_high_median":28.97,"queries_with_bid":1,"head_searches":30,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:MD:family-law","dataset":"ad-costs","level":"family","jurisdiction":"MD","stateName":"Maryland","practice":"family-law","family":"family-law","topLevel":true,"familyName":"Family law","familyNameEs":"Derecho de familia","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"Maryland, Family law: English head \"family law attorney\": top-of-page bids $7.42 to $37.14 a click, competition low; Spanish head \"abogado de familia\": $1.98 to $7.65, competition high. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":37.14,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"family law attorney","bid_low_en":7.42,"bid_high_en":37.14,"competition_en":"LOW","competition_index_en":15,"head_es":"abogado de familia","bid_low_es":1.98,"bid_high_es":7.65,"competition_es":"HIGH","competition_index_es":69,"family_bid_low_median":5.43,"family_bid_high_median":36.12,"queries_with_bid":9,"head_searches":3600,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:MD:divorce","dataset":"ad-costs","level":"family","jurisdiction":"MD","stateName":"Maryland","practice":"divorce","family":"divorce","familyName":"Divorce","familyNameEs":"Divorcio","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"Maryland, Divorce: English head \"divorce lawyer\": top-of-page bids $6.69 to $34.76 a click, competition low; Spanish head \"abogado de divorcio\": $2.92 to $11.26, competition high. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":34.76,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"divorce lawyer","bid_low_en":6.69,"bid_high_en":34.76,"competition_en":"LOW","competition_index_en":8,"head_es":"abogado de divorcio","bid_low_es":2.92,"bid_high_es":11.26,"competition_es":"HIGH","competition_index_es":82,"family_bid_low_median":6.19,"family_bid_high_median":33.46,"queries_with_bid":8,"head_searches":4400,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:MD:child-custody","dataset":"ad-costs","level":"family","jurisdiction":"MD","stateName":"Maryland","practice":"child-custody","family":"child-custody","familyName":"Child custody","familyNameEs":"Custodia de menores","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"Maryland, Child custody: English head \"child custody attorney\": top-of-page bids $7.47 to $43.21 a click, competition high; Spanish head \"abogado de custodia\": $1.81 to $9.91, competition high. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":43.21,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"child custody attorney","bid_low_en":7.47,"bid_high_en":43.21,"competition_en":"HIGH","competition_index_en":67,"head_es":"abogado de custodia","bid_low_es":1.81,"bid_high_es":9.91,"competition_es":"HIGH","competition_index_es":80,"family_bid_low_median":7.47,"family_bid_high_median":43.21,"queries_with_bid":6,"head_searches":590,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:MD:child-support","dataset":"ad-costs","level":"family","jurisdiction":"MD","stateName":"Maryland","practice":"child-support","family":"child-support","familyName":"Child support","familyNameEs":"Manutención de menores","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"Maryland, Child support: English head \"child support lawyer\": top-of-page bids $8.18 to $38.56 a click, competition medium. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":38.56,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"child support lawyer","bid_low_en":8.18,"bid_high_en":38.56,"competition_en":"MEDIUM","competition_index_en":47,"family_bid_low_median":7.87,"family_bid_high_median":40.03,"queries_with_bid":4,"head_searches":880,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:MD:adoption","dataset":"ad-costs","level":"family","jurisdiction":"MD","stateName":"Maryland","practice":"adoption","family":"adoption","familyName":"Adoption and paternity","familyNameEs":"Adopción y paternidad","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"Maryland, Adoption and paternity: English head \"adoption lawyer\": top-of-page bids $5.37 to $23.57 a click, competition medium. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":23.57,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"adoption lawyer","bid_low_en":5.37,"bid_high_en":23.57,"competition_en":"MEDIUM","competition_index_en":37,"family_bid_low_median":5.37,"family_bid_high_median":23.57,"queries_with_bid":3,"head_searches":320,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:MD:juvenile","dataset":"ad-costs","level":"family","jurisdiction":"MD","stateName":"Maryland","practice":"juvenile","family":"juvenile","familyName":"Juvenile cases","familyNameEs":"Casos de menores","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"Maryland, Juvenile cases: English head \"juvenile defense lawyer\": top-of-page bids $6.30 to $41.40 a click, competition medium. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":41.4,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"juvenile defense lawyer","bid_low_en":6.3,"bid_high_en":41.4,"competition_en":"MEDIUM","competition_index_en":43,"family_bid_low_median":7.29,"family_bid_high_median":29.38,"queries_with_bid":2,"head_searches":30,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:MD:domestic-violence","dataset":"ad-costs","level":"family","jurisdiction":"MD","stateName":"Maryland","practice":"domestic-violence","family":"domestic-violence","familyName":"Domestic violence and protective orders","familyNameEs":"Violencia doméstica y órdenes de protección","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"Maryland, Domestic violence and protective orders: English head \"domestic violence lawyer\": top-of-page bids $16.17 to $50.47 a click, competition medium. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":50.47,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"domestic violence lawyer","bid_low_en":16.17,"bid_high_en":50.47,"competition_en":"MEDIUM","competition_index_en":45,"family_bid_low_median":7.97,"family_bid_high_median":47.21,"queries_with_bid":6,"head_searches":140,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:MD:criminal-defense","dataset":"ad-costs","level":"family","jurisdiction":"MD","stateName":"Maryland","practice":"criminal-defense","family":"criminal-defense","topLevel":true,"familyName":"Criminal defense","familyNameEs":"Defensa penal","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"Maryland, Criminal defense: English head \"criminal defense lawyer\": top-of-page bids $14.93 to $76.07 a click, competition low; Spanish head \"abogado criminalista\": $2.47 to $22.40, competition medium. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":76.07,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"criminal defense lawyer","bid_low_en":14.93,"bid_high_en":76.07,"competition_en":"LOW","competition_index_en":7,"head_es":"abogado criminalista","bid_low_es":2.47,"bid_high_es":22.4,"competition_es":"MEDIUM","competition_index_es":61,"family_bid_low_median":10.31,"family_bid_high_median":76.07,"queries_with_bid":8,"head_searches":2900,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:MD:dui-dwi","dataset":"ad-costs","level":"family","jurisdiction":"MD","stateName":"Maryland","practice":"dui-dwi","family":"dui-dwi","familyName":"DUI and DWI","familyNameEs":"Conducir en estado de ebriedad (DUI/DWI)","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"Maryland, DUI and DWI: English head \"dui lawyer\": top-of-page bids $68.00 to $295 a click, competition low; Spanish head \"abogado de dui\": $3.14 to $30.00, competition high. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":295.37,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"dui lawyer","bid_low_en":68,"bid_high_en":295.37,"competition_en":"LOW","competition_index_en":13,"head_es":"abogado de dui","bid_low_es":3.14,"bid_high_es":30,"competition_es":"HIGH","competition_index_es":96,"family_bid_low_median":34.02,"family_bid_high_median":146.19,"queries_with_bid":6,"head_searches":2400,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:MD:white-collar","dataset":"ad-costs","level":"family","jurisdiction":"MD","stateName":"Maryland","practice":"white-collar","family":"white-collar","familyName":"White-collar and fraud charges","familyNameEs":"Delitos de cuello blanco y fraude","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"Maryland, White-collar and fraud charges: English head \"federal criminal defense lawyer\": top-of-page bids $4.44 to $40.00 a click, competition medium. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":40,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"federal criminal defense lawyer","bid_low_en":4.44,"bid_high_en":40,"competition_en":"MEDIUM","competition_index_en":40,"family_bid_low_median":18.58,"family_bid_high_median":59,"queries_with_bid":2,"head_searches":70,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:MD:expungement","dataset":"ad-costs","level":"family","jurisdiction":"MD","stateName":"Maryland","practice":"expungement","family":"expungement","familyName":"Record sealing and expungement","familyNameEs":"Sellado y eliminación de antecedentes","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"Maryland, Record sealing and expungement: English head \"expungement lawyer\": top-of-page bids $2.44 to $9.19 a click, competition low. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":9.19,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"expungement lawyer","bid_low_en":2.44,"bid_high_en":9.19,"competition_en":"LOW","competition_index_en":11,"family_bid_low_median":2.44,"family_bid_high_median":9.19,"queries_with_bid":3,"head_searches":390,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:MD:bankruptcy","dataset":"ad-costs","level":"family","jurisdiction":"MD","stateName":"Maryland","practice":"bankruptcy","family":"bankruptcy","topLevel":true,"familyName":"Bankruptcy","familyNameEs":"Bancarrota","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"Maryland, Bankruptcy: Spanish head \"abogado de bancarrota\": $9.26 to $20.95, competition high. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":20.95,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_es":"abogado de bancarrota","bid_low_es":9.26,"bid_high_es":20.95,"competition_es":"HIGH","competition_index_es":95,"family_bid_low_median":9.07,"family_bid_high_median":24.48,"queries_with_bid":2,"head_searches":40,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:MD:chapter-7","dataset":"ad-costs","level":"family","jurisdiction":"MD","stateName":"Maryland","practice":"consumer-bankruptcy","family":"chapter-7","parent":"consumer-bankruptcy","familyName":"Chapter 7 bankruptcy","familyNameEs":"Bancarrota del capítulo 7","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"Maryland, Chapter 7 bankruptcy: English head \"chapter 7 lawyer\": top-of-page bids $9.22 to $30.40 a click, competition medium. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":30.4,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"chapter 7 lawyer","bid_low_en":9.22,"bid_high_en":30.4,"competition_en":"MEDIUM","competition_index_en":64,"family_bid_low_median":6.76,"family_bid_high_median":21.77,"queries_with_bid":2,"head_searches":10,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:MD:business-bankruptcy","dataset":"ad-costs","level":"family","jurisdiction":"MD","stateName":"Maryland","practice":"business-bankruptcy","family":"business-bankruptcy","familyName":"Business bankruptcy (Chapter 11)","familyNameEs":"Bancarrota de empresas (capítulo 11)","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"Maryland, Business bankruptcy (Chapter 11): English head \"chapter 11 attorney\": top-of-page bids $8.97 to $77.75 a click, competition medium. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":77.75,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"chapter 11 attorney","bid_low_en":8.97,"bid_high_en":77.75,"competition_en":"MEDIUM","competition_index_en":38,"family_bid_low_median":8.97,"family_bid_high_median":77.75,"queries_with_bid":1,"head_searches":20,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:MD:estate-planning","dataset":"ad-costs","level":"family","jurisdiction":"MD","stateName":"Maryland","practice":"estate-planning","family":"estate-planning","topLevel":true,"familyName":"Estate planning","familyNameEs":"Planificación patrimonial","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"Maryland, Estate planning: English head \"estate planning attorney\": top-of-page bids $3.52 to $14.12 a click, competition low. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":14.12,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"estate planning attorney","bid_low_en":3.52,"bid_high_en":14.12,"competition_en":"LOW","competition_index_en":9,"family_bid_low_median":2.41,"family_bid_high_median":14.05,"queries_with_bid":8,"head_searches":6600,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:MD:probate","dataset":"ad-costs","level":"family","jurisdiction":"MD","stateName":"Maryland","practice":"probate","family":"probate","familyName":"Probate and estate administration","familyNameEs":"Sucesiones y administración de herencias","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"Maryland, Probate and estate administration: English head \"probate attorney\": top-of-page bids $3.78 to $28.54 a click, competition low. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":28.54,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"probate attorney","bid_low_en":3.78,"bid_high_en":28.54,"competition_en":"LOW","competition_index_en":17,"family_bid_low_median":3.78,"family_bid_high_median":28.54,"queries_with_bid":3,"head_searches":880,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:MD:guardianship","dataset":"ad-costs","level":"family","jurisdiction":"MD","stateName":"Maryland","practice":"guardianship","family":"guardianship","familyName":"Guardianship and conservatorship","familyNameEs":"Tutela y curatela","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"Maryland, Guardianship and conservatorship: English head \"guardianship attorney\": top-of-page bids $4.88 to $23.86 a click, competition high. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":23.86,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"guardianship attorney","bid_low_en":4.88,"bid_high_en":23.86,"competition_en":"HIGH","competition_index_en":74,"family_bid_low_median":4.88,"family_bid_high_median":23.86,"queries_with_bid":1,"head_searches":170,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:MD:elder-law","dataset":"ad-costs","level":"family","jurisdiction":"MD","stateName":"Maryland","practice":"elder-law","family":"elder-law","familyName":"Elder law and long-term care planning","familyNameEs":"Derecho de personas mayores y planificación de cuidados","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"Maryland, Elder law and long-term care planning: English head \"elder law attorney\": top-of-page bids $1.48 to $12.11 a click, competition low. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":12.11,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"elder law attorney","bid_low_en":1.48,"bid_high_en":12.11,"competition_en":"LOW","competition_index_en":18,"family_bid_low_median":1.24,"family_bid_high_median":7.31,"queries_with_bid":3,"head_searches":390,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:MD:ssdi","dataset":"ad-costs","level":"family","jurisdiction":"MD","stateName":"Maryland","practice":"ssdi","family":"ssdi","topLevel":true,"familyName":"Social Security disability (SSDI and SSI)","familyNameEs":"Discapacidad del Seguro Social (SSDI y SSI)","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"Maryland, Social Security disability (SSDI and SSI): English head \"social security disability lawyer\": top-of-page bids $4.98 to $15.08 a click, competition low. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":15.08,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"social security disability lawyer","bid_low_en":4.98,"bid_high_en":15.08,"competition_en":"LOW","competition_index_en":8,"family_bid_low_median":4.99,"family_bid_high_median":27.23,"queries_with_bid":5,"head_searches":260,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:MD:va-disability","dataset":"ad-costs","level":"family","jurisdiction":"MD","stateName":"Maryland","practice":"va-disability","family":"va-disability","topLevel":true,"familyName":"VA disability and veterans' benefits","familyNameEs":"Discapacidad y beneficios de veteranos (VA)","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"Maryland, VA disability and veterans' benefits: English head \"va disability lawyer\": top-of-page bids $8.74 to $80.70 a click, competition medium. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":80.7,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"va disability lawyer","bid_low_en":8.74,"bid_high_en":80.7,"competition_en":"MEDIUM","competition_index_en":38,"family_bid_low_median":8.58,"family_bid_high_median":90.61,"queries_with_bid":4,"head_searches":110,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:MD:lemon-law","dataset":"ad-costs","level":"family","jurisdiction":"MD","stateName":"Maryland","practice":"lemon-law","family":"lemon-law","topLevel":true,"familyName":"Lemon law and auto fraud","familyNameEs":"Ley limón y fraude automotriz","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"Maryland, Lemon law and auto fraud: English head \"lemon law lawyer\": top-of-page bids $6.19 to $34.00 a click, competition medium. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":34,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"lemon law lawyer","bid_low_en":6.19,"bid_high_en":34,"competition_en":"MEDIUM","competition_index_en":64,"family_bid_low_median":6.91,"family_bid_high_median":33.61,"queries_with_bid":4,"head_searches":320,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:MD:consumer-protection","dataset":"ad-costs","level":"family","jurisdiction":"MD","stateName":"Maryland","practice":"consumer-protection","family":"consumer-protection","topLevel":true,"familyName":"Consumer protection","familyNameEs":"Protección al consumidor","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"Maryland, Consumer protection: English head \"consumer protection lawyer\": top-of-page bids $2.12 to $9.74 a click, competition medium. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":9.74,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"consumer protection lawyer","bid_low_en":2.12,"bid_high_en":9.74,"competition_en":"MEDIUM","competition_index_en":60,"family_bid_low_median":2.03,"family_bid_high_median":11.86,"queries_with_bid":4,"head_searches":210,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:MD:debt-collection-defense","dataset":"ad-costs","level":"family","jurisdiction":"MD","stateName":"Maryland","practice":"debt-collection-defense","family":"debt-collection-defense","familyName":"Debt collection abuse (FDCPA)","familyNameEs":"Abusos en el cobro de deudas (FDCPA)","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"Maryland, Debt collection abuse (FDCPA): English head \"debt collection lawyer\": top-of-page bids $2.97 to $12.88 a click, competition medium; Spanish head \"abogado de deudas\": $4.10 to $18.52, competition high. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":12.88,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"debt collection lawyer","bid_low_en":2.97,"bid_high_en":12.88,"competition_en":"MEDIUM","competition_index_en":48,"head_es":"abogado de deudas","bid_low_es":4.1,"bid_high_es":18.52,"competition_es":"HIGH","competition_index_es":86,"family_bid_low_median":2.79,"family_bid_high_median":11.64,"queries_with_bid":4,"head_searches":170,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:MD:credit-reporting","dataset":"ad-costs","level":"family","jurisdiction":"MD","stateName":"Maryland","practice":"credit-reporting","family":"credit-reporting","familyName":"Credit report errors (FCRA)","familyNameEs":"Errores en el informe de crédito (FCRA)","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"Maryland, Credit report errors (FCRA): English head \"fcra lawyer\": top-of-page bids $7.55 to $798 a click, competition medium. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":798.25,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"fcra lawyer","bid_low_en":7.55,"bid_high_en":798.25,"competition_en":"MEDIUM","competition_index_en":39,"family_bid_low_median":6.42,"family_bid_high_median":405.26,"queries_with_bid":2,"head_searches":20,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:MD:tcpa-robocalls","dataset":"ad-costs","level":"family","jurisdiction":"MD","stateName":"Maryland","practice":"tcpa-robocalls","family":"tcpa-robocalls","familyName":"Robocalls and junk texts (TCPA)","familyNameEs":"Llamadas automáticas y mensajes no deseados (TCPA)","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"Maryland, Robocalls and junk texts (TCPA): English head \"tcpa lawyer\": top-of-page bids $2.15 to $9.53 a click, competition low. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":9.53,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"tcpa lawyer","bid_low_en":2.15,"bid_high_en":9.53,"competition_en":"LOW","competition_index_en":15,"family_bid_low_median":2.15,"family_bid_high_median":9.53,"queries_with_bid":1,"head_searches":30,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:MD:consumer-fraud","dataset":"ad-costs","level":"family","jurisdiction":"MD","stateName":"Maryland","practice":"consumer-fraud","family":"consumer-fraud","familyName":"Consumer fraud and scams","familyNameEs":"Fraude al consumidor y estafas","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"Maryland, Consumer fraud and scams: English head \"fraud attorney\": top-of-page bids $5.33 to $23.00 a click, competition medium. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":23,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"fraud attorney","bid_low_en":5.33,"bid_high_en":23,"competition_en":"MEDIUM","competition_index_en":63,"family_bid_low_median":5.33,"family_bid_high_median":23,"queries_with_bid":1,"head_searches":50,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:MD:business-law","dataset":"ad-costs","level":"family","jurisdiction":"MD","stateName":"Maryland","practice":"business-law","family":"business-law","topLevel":true,"familyName":"Business and commercial law","familyNameEs":"Derecho empresarial y comercial","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"Maryland, Business and commercial law: English head \"business lawyer\": top-of-page bids $4.66 to $31.02 a click, competition low. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":31.02,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"business lawyer","bid_low_en":4.66,"bid_high_en":31.02,"competition_en":"LOW","competition_index_en":1,"family_bid_low_median":4.66,"family_bid_high_median":22.93,"queries_with_bid":7,"head_searches":1900,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:MD:business-formation","dataset":"ad-costs","level":"family","jurisdiction":"MD","stateName":"Maryland","practice":"business-formation","family":"business-formation","familyName":"Business formation and governance","familyNameEs":"Constitución y gobierno de empresas","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"Maryland, Business formation and governance: English head \"small business lawyer\": top-of-page bids $3.86 to $19.81 a click, competition medium. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":19.81,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"small business lawyer","bid_low_en":3.86,"bid_high_en":19.81,"competition_en":"MEDIUM","competition_index_en":58,"family_bid_low_median":6.18,"family_bid_high_median":19.81,"queries_with_bid":3,"head_searches":70,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:MD:contract-disputes","dataset":"ad-costs","level":"family","jurisdiction":"MD","stateName":"Maryland","practice":"contract-disputes","family":"contract-disputes","familyName":"Contract disputes","familyNameEs":"Disputas contractuales","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"Maryland, Contract disputes: English head \"contract lawyer\": top-of-page bids $3.79 to $18.69 a click, competition low; Spanish head \"abogado de contratos\": $2.25 to $30.00, competition high. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":18.69,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"contract lawyer","bid_low_en":3.79,"bid_high_en":18.69,"competition_en":"LOW","competition_index_en":1,"head_es":"abogado de contratos","bid_low_es":2.25,"bid_high_es":30,"competition_es":"HIGH","competition_index_es":81,"family_bid_low_median":2.96,"family_bid_high_median":15.83,"queries_with_bid":4,"head_searches":2400,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:MD:franchise","dataset":"ad-costs","level":"family","jurisdiction":"MD","stateName":"Maryland","practice":"franchise","family":"franchise","familyName":"Franchise","familyNameEs":"Franquicias","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"Maryland, Franchise: English head \"franchise lawyer\": top-of-page bids $5.85 to $23.16 a click, competition low. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":23.16,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"franchise lawyer","bid_low_en":5.85,"bid_high_en":23.16,"competition_en":"LOW","competition_index_en":24,"family_bid_low_median":5.85,"family_bid_high_median":23.16,"queries_with_bid":2,"head_searches":50,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:MD:insurance-claims","dataset":"ad-costs","level":"family","jurisdiction":"MD","stateName":"Maryland","practice":"insurance-claims","family":"insurance-claims","topLevel":true,"familyName":"Insurance claim disputes and bad faith","familyNameEs":"Disputas con aseguradoras y mala fe","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"Maryland, Insurance claim disputes and bad faith: English head \"insurance claim lawyer\": top-of-page bids $35.00 to $125 a click, competition medium. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":125.34,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"insurance claim lawyer","bid_low_en":35,"bid_high_en":125.34,"competition_en":"MEDIUM","competition_index_en":38,"family_bid_low_median":18.27,"family_bid_high_median":63.31,"queries_with_bid":4,"head_searches":90,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:MD:civil-rights","dataset":"ad-costs","level":"family","jurisdiction":"MD","stateName":"Maryland","practice":"civil-rights","family":"civil-rights","topLevel":true,"familyName":"Civil rights","familyNameEs":"Derechos civiles","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"Maryland, Civil rights: English head \"civil rights attorney\": top-of-page bids $1.71 to $6.04 a click, competition medium. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":6.04,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"civil rights attorney","bid_low_en":1.71,"bid_high_en":6.04,"competition_en":"MEDIUM","competition_index_en":44,"family_bid_low_median":1.75,"family_bid_high_median":6.87,"queries_with_bid":4,"head_searches":260,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:MD:disability-access","dataset":"ad-costs","level":"family","jurisdiction":"MD","stateName":"Maryland","practice":"disability-access","family":"disability-access","familyName":"Disability access (ADA)","familyNameEs":"Accesibilidad para personas con discapacidad (ADA)","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"Maryland, Disability access (ADA): English head \"ada lawyer\": top-of-page bids $2.31 to $7.68 a click, competition low. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":7.68,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"ada lawyer","bid_low_en":2.31,"bid_high_en":7.68,"competition_en":"LOW","competition_index_en":4,"family_bid_low_median":2.31,"family_bid_high_median":7.68,"queries_with_bid":3,"head_searches":210,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:MD:landlord-tenant","dataset":"ad-costs","level":"family","jurisdiction":"MD","stateName":"Maryland","practice":"landlord-tenant","family":"landlord-tenant","topLevel":true,"familyName":"Landlord and tenant","familyNameEs":"Arrendadores e inquilinos","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"Maryland, Landlord and tenant: English head \"eviction lawyer\": top-of-page bids $1.88 to $5.56 a click, competition medium. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":5.56,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"eviction lawyer","bid_low_en":1.88,"bid_high_en":5.56,"competition_en":"MEDIUM","competition_index_en":40,"family_bid_low_median":1.83,"family_bid_high_median":5.65,"queries_with_bid":6,"head_searches":720,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:MD:real-estate","dataset":"ad-costs","level":"family","jurisdiction":"MD","stateName":"Maryland","practice":"real-estate","family":"real-estate","topLevel":true,"familyName":"Real estate","familyNameEs":"Bienes raíces","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"Maryland, Real estate: English head \"real estate lawyer\": top-of-page bids $1.85 to $7.79 a click, competition low; Spanish head \"abogado de bienes raices\": $0.98 to $2.37, competition medium. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":7.79,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"real estate lawyer","bid_low_en":1.85,"bid_high_en":7.79,"competition_en":"LOW","competition_index_en":2,"head_es":"abogado de bienes raices","bid_low_es":0.98,"bid_high_es":2.37,"competition_es":"MEDIUM","competition_index_es":50,"family_bid_low_median":1.86,"family_bid_high_median":7.27,"queries_with_bid":6,"head_searches":2400,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:MD:foreclosure-defense","dataset":"ad-costs","level":"family","jurisdiction":"MD","stateName":"Maryland","practice":"foreclosure-defense","family":"foreclosure-defense","familyName":"Foreclosure defense","familyNameEs":"Defensa contra ejecuciones hipotecarias","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"Maryland, Foreclosure defense: English head \"foreclosure attorney\": top-of-page bids $7.84 to $12.29 a click, competition medium. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":12.29,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"foreclosure attorney","bid_low_en":7.84,"bid_high_en":12.29,"competition_en":"MEDIUM","competition_index_en":59,"family_bid_low_median":9.92,"family_bid_high_median":14.9,"queries_with_bid":2,"head_searches":110,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:MD:intellectual-property","dataset":"ad-costs","level":"family","jurisdiction":"MD","stateName":"Maryland","practice":"intellectual-property","family":"intellectual-property","topLevel":true,"familyName":"Intellectual property","familyNameEs":"Propiedad intelectual","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"Maryland, Intellectual property: English head \"intellectual property lawyer\": top-of-page bids $3.44 to $11.44 a click, competition low. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":11.44,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"intellectual property lawyer","bid_low_en":3.44,"bid_high_en":11.44,"competition_en":"LOW","competition_index_en":1,"family_bid_low_median":5.88,"family_bid_high_median":17.68,"queries_with_bid":6,"head_searches":2400,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:MD:trademark","dataset":"ad-costs","level":"family","jurisdiction":"MD","stateName":"Maryland","practice":"trademark","family":"trademark","familyName":"Trademarks","familyNameEs":"Marcas","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"Maryland, Trademarks: English head \"trademark attorney\": top-of-page bids $6.33 to $29.78 a click, competition medium. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":29.78,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"trademark attorney","bid_low_en":6.33,"bid_high_en":29.78,"competition_en":"MEDIUM","competition_index_en":53,"family_bid_low_median":7.8,"family_bid_high_median":30.4,"queries_with_bid":4,"head_searches":880,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:MD:patent","dataset":"ad-costs","level":"family","jurisdiction":"MD","stateName":"Maryland","practice":"patent","family":"patent","familyName":"Patents","familyNameEs":"Patentes","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"Maryland, Patents: English head \"patent attorney\": top-of-page bids $8.11 to $27.49 a click, competition low. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":27.49,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"patent attorney","bid_low_en":8.11,"bid_high_en":27.49,"competition_en":"LOW","competition_index_en":2,"family_bid_low_median":7.97,"family_bid_high_median":29.99,"queries_with_bid":4,"head_searches":880,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:MD:copyright","dataset":"ad-costs","level":"family","jurisdiction":"MD","stateName":"Maryland","practice":"copyright","family":"copyright","familyName":"Copyright","familyNameEs":"Derechos de autor","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"Maryland, Copyright: English head \"copyright lawyer\": top-of-page bids $4.00 to $15.07 a click, competition low. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":15.07,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"copyright lawyer","bid_low_en":4,"bid_high_en":15.07,"competition_en":"LOW","competition_index_en":6,"family_bid_low_median":4,"family_bid_high_median":15.07,"queries_with_bid":3,"head_searches":140,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:MD:tax","dataset":"ad-costs","level":"family","jurisdiction":"MD","stateName":"Maryland","practice":"tax","family":"tax","topLevel":true,"familyName":"Tax disputes and IRS problems","familyNameEs":"Disputas fiscales y problemas con el IRS","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"Maryland, Tax disputes and IRS problems: English head \"tax lawyer\": top-of-page bids $10.31 to $54.82 a click, competition low. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":54.82,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"tax lawyer","bid_low_en":10.31,"bid_high_en":54.82,"competition_en":"LOW","competition_index_en":3,"family_bid_low_median":10.31,"family_bid_high_median":54.82,"queries_with_bid":6,"head_searches":2400,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:MD:education-law","dataset":"ad-costs","level":"family","jurisdiction":"MD","stateName":"Maryland","practice":"education-law","family":"education-law","topLevel":true,"familyName":"Education law","familyNameEs":"Derecho educativo","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"Maryland, Education law: English head \"education lawyer\": top-of-page bids $2.26 to $8.05 a click, competition medium. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":8.05,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"education lawyer","bid_low_en":2.26,"bid_high_en":8.05,"competition_en":"MEDIUM","competition_index_en":45,"family_bid_low_median":2.26,"family_bid_high_median":8.05,"queries_with_bid":2,"head_searches":110,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:MD:special-education","dataset":"ad-costs","level":"family","jurisdiction":"MD","stateName":"Maryland","practice":"special-education","family":"special-education","familyName":"Special education (IDEA)","familyNameEs":"Educación especial (IDEA)","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"Maryland, Special education (IDEA): English head \"special education lawyer\": top-of-page bids $1.61 to $4.55 a click, competition low. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":4.55,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"special education lawyer","bid_low_en":1.61,"bid_high_en":4.55,"competition_en":"LOW","competition_index_en":6,"family_bid_low_median":1.61,"family_bid_high_median":4.55,"queries_with_bid":3,"head_searches":90,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:MD:investor-claims","dataset":"ad-costs","level":"family","jurisdiction":"MD","stateName":"Maryland","practice":"investor-claims","family":"investor-claims","topLevel":true,"familyName":"Securities and investor fraud","familyNameEs":"Fraude bursátil y reclamos de inversionistas","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"Maryland, Securities and investor fraud: English head \"securities fraud lawyer\": top-of-page bids $14.19 to $43.94 a click, competition low. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":43.94,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"securities fraud lawyer","bid_low_en":14.19,"bid_high_en":43.94,"competition_en":"LOW","competition_index_en":29,"family_bid_low_median":9.04,"family_bid_high_median":41.97,"queries_with_bid":2,"head_searches":20,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:ME:personal-injury","dataset":"ad-costs","level":"family","jurisdiction":"ME","stateName":"Maine","practice":"personal-injury","family":"personal-injury","topLevel":true,"familyName":"Personal injury","familyNameEs":"Lesiones personales","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"Maine, Personal injury: English head \"personal injury lawyer\": top-of-page bids $30.51 to $178 a click, competition low. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":178.5,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"personal injury lawyer","bid_low_en":30.51,"bid_high_en":178.5,"competition_en":"LOW","competition_index_en":9,"family_bid_low_median":53.81,"family_bid_high_median":182.85,"queries_with_bid":4,"head_searches":480,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:ME:auto-accidents","dataset":"ad-costs","level":"family","jurisdiction":"ME","stateName":"Maine","practice":"auto-accidents","family":"auto-accidents","familyName":"Car accidents","familyNameEs":"Accidentes de auto","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"Maine, Car accidents: English head \"car accident lawyer near me\": top-of-page bids $4.07 to $91.32 a click, competition low. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":91.32,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"car accident lawyer near me","bid_low_en":4.07,"bid_high_en":91.32,"competition_en":"LOW","competition_index_en":5,"family_bid_low_median":4.07,"family_bid_high_median":91.32,"queries_with_bid":1,"head_searches":140,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:ME:medical-malpractice","dataset":"ad-costs","level":"family","jurisdiction":"ME","stateName":"Maine","practice":"medical-malpractice","family":"medical-malpractice","topLevel":true,"familyName":"Medical malpractice","familyNameEs":"Negligencia médica","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"Maine, Medical malpractice: English head \"medical malpractice lawyer\": top-of-page bids $1.78 to $10.25 a click, competition low. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":10.25,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"medical malpractice lawyer","bid_low_en":1.78,"bid_high_en":10.25,"competition_en":"LOW","competition_index_en":3,"family_bid_low_median":2.84,"family_bid_high_median":17.25,"queries_with_bid":5,"head_searches":480,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:ME:workers-compensation","dataset":"ad-costs","level":"family","jurisdiction":"ME","stateName":"Maine","practice":"workers-compensation","family":"workers-compensation","topLevel":true,"familyName":"Workers' compensation","familyNameEs":"Compensación laboral","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"Maine, Workers' compensation: English head \"workers comp attorney\": top-of-page bids $4.48 to $62.51 a click, competition low. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":62.51,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"workers comp attorney","bid_low_en":4.48,"bid_high_en":62.51,"competition_en":"LOW","competition_index_en":23,"family_bid_low_median":4.48,"family_bid_high_median":62.51,"queries_with_bid":8,"head_searches":590,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:ME:employment-law","dataset":"ad-costs","level":"family","jurisdiction":"ME","stateName":"Maine","practice":"employment-law","family":"employment-law","topLevel":true,"familyName":"Employment law","familyNameEs":"Derecho laboral","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"Maine, Employment law: English head \"employment lawyer\": top-of-page bids $1.26 to $3.80 a click, competition low. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":3.8,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"employment lawyer","bid_low_en":1.26,"bid_high_en":3.8,"competition_en":"LOW","competition_index_en":2,"family_bid_low_median":1.23,"family_bid_high_median":3.99,"queries_with_bid":6,"head_searches":480,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:ME:wrongful-termination","dataset":"ad-costs","level":"family","jurisdiction":"ME","stateName":"Maine","practice":"wrongful-termination","family":"wrongful-termination","familyName":"Wrongful termination and retaliation","familyNameEs":"Despido injustificado y represalias","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"Maine, Wrongful termination and retaliation: English head \"wrongful termination lawyer\": top-of-page bids $1.54 to $5.62 a click, competition medium. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":5.62,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"wrongful termination lawyer","bid_low_en":1.54,"bid_high_en":5.62,"competition_en":"MEDIUM","competition_index_en":42,"family_bid_low_median":1.54,"family_bid_high_median":5.62,"queries_with_bid":3,"head_searches":140,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:ME:whistleblower","dataset":"ad-costs","level":"family","jurisdiction":"ME","stateName":"Maine","practice":"whistleblower","family":"whistleblower","familyName":"Whistleblower and qui tam","familyNameEs":"Denunciantes y acciones qui tam","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"Maine, Whistleblower and qui tam: English head \"whistleblower lawyer\": top-of-page bids $3.30 to $8.81 a click, competition low. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":8.81,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"whistleblower lawyer","bid_low_en":3.3,"bid_high_en":8.81,"competition_en":"LOW","competition_index_en":13,"family_bid_low_median":3.3,"family_bid_high_median":8.81,"queries_with_bid":2,"head_searches":20,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:ME:immigration","dataset":"ad-costs","level":"family","jurisdiction":"ME","stateName":"Maine","practice":"immigration","family":"immigration","topLevel":true,"familyName":"Immigration","familyNameEs":"Inmigración","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"Maine, Immigration: English head \"immigration lawyer\": top-of-page bids $4.29 to $14.07 a click, competition low; Spanish head \"abogado de inmigracion\": $8.67 to $50.00, competition high. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":14.07,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"immigration lawyer","bid_low_en":4.29,"bid_high_en":14.07,"competition_en":"LOW","competition_index_en":7,"head_es":"abogado de inmigracion","bid_low_es":8.67,"bid_high_es":50,"competition_es":"HIGH","competition_index_es":86,"family_bid_low_median":6.18,"family_bid_high_median":15.89,"queries_with_bid":4,"head_searches":480,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:ME:family-law","dataset":"ad-costs","level":"family","jurisdiction":"ME","stateName":"Maine","practice":"family-law","family":"family-law","topLevel":true,"familyName":"Family law","familyNameEs":"Derecho de familia","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"Maine, Family law: English head \"family law attorney\": top-of-page bids $3.15 to $13.66 a click, competition low. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":13.66,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"family law attorney","bid_low_en":3.15,"bid_high_en":13.66,"competition_en":"LOW","competition_index_en":6,"family_bid_low_median":2.5,"family_bid_high_median":14.23,"queries_with_bid":6,"head_searches":880,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:ME:divorce","dataset":"ad-costs","level":"family","jurisdiction":"ME","stateName":"Maine","practice":"divorce","family":"divorce","familyName":"Divorce","familyNameEs":"Divorcio","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"Maine, Divorce: English head \"divorce lawyer\": top-of-page bids $2.18 to $26.26 a click, competition low. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":26.26,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"divorce lawyer","bid_low_en":2.18,"bid_high_en":26.26,"competition_en":"LOW","competition_index_en":3,"family_bid_low_median":2.18,"family_bid_high_median":26.26,"queries_with_bid":5,"head_searches":880,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:ME:child-custody","dataset":"ad-costs","level":"family","jurisdiction":"ME","stateName":"Maine","practice":"child-custody","family":"child-custody","familyName":"Child custody","familyNameEs":"Custodia de menores","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"Maine, Child custody: English head \"child custody attorney\": top-of-page bids $4.19 to $14.17 a click, competition medium. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":14.17,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"child custody attorney","bid_low_en":4.19,"bid_high_en":14.17,"competition_en":"MEDIUM","competition_index_en":47,"family_bid_low_median":4.19,"family_bid_high_median":14.17,"queries_with_bid":5,"head_searches":110,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:ME:domestic-violence","dataset":"ad-costs","level":"family","jurisdiction":"ME","stateName":"Maine","practice":"domestic-violence","family":"domestic-violence","familyName":"Domestic violence and protective orders","familyNameEs":"Violencia doméstica y órdenes de protección","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"Maine, Domestic violence and protective orders: English head \"domestic violence lawyer\": top-of-page bids $3.44 to $14.82 a click, competition medium. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":14.82,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"domestic violence lawyer","bid_low_en":3.44,"bid_high_en":14.82,"competition_en":"MEDIUM","competition_index_en":43,"family_bid_low_median":2.31,"family_bid_high_median":11.35,"queries_with_bid":4,"head_searches":20,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:ME:criminal-defense","dataset":"ad-costs","level":"family","jurisdiction":"ME","stateName":"Maine","practice":"criminal-defense","family":"criminal-defense","topLevel":true,"familyName":"Criminal defense","familyNameEs":"Defensa penal","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"Maine, Criminal defense: English head \"criminal defense lawyer\": top-of-page bids $3.45 to $9.52 a click, competition low. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":9.52,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"criminal defense lawyer","bid_low_en":3.45,"bid_high_en":9.52,"competition_en":"LOW","competition_index_en":1,"family_bid_low_median":3.1,"family_bid_high_median":11.26,"queries_with_bid":6,"head_searches":480,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:ME:dui-dwi","dataset":"ad-costs","level":"family","jurisdiction":"ME","stateName":"Maine","practice":"dui-dwi","family":"dui-dwi","familyName":"DUI and DWI","familyNameEs":"Conducir en estado de ebriedad (DUI/DWI)","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"Maine, DUI and DWI: English head \"dui lawyer\": top-of-page bids $4.54 to $16.09 a click, competition low. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":16.09,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"dui lawyer","bid_low_en":4.54,"bid_high_en":16.09,"competition_en":"LOW","competition_index_en":1,"family_bid_low_median":4.23,"family_bid_high_median":17.69,"queries_with_bid":4,"head_searches":480,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:ME:estate-planning","dataset":"ad-costs","level":"family","jurisdiction":"ME","stateName":"Maine","practice":"estate-planning","family":"estate-planning","topLevel":true,"familyName":"Estate planning","familyNameEs":"Planificación patrimonial","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"Maine, Estate planning: English head \"estate planning attorney\": top-of-page bids $1.27 to $5.84 a click, competition low. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":5.84,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"estate planning attorney","bid_low_en":1.27,"bid_high_en":5.84,"competition_en":"LOW","competition_index_en":4,"family_bid_low_median":1.27,"family_bid_high_median":5.15,"queries_with_bid":5,"head_searches":1300,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:ME:probate","dataset":"ad-costs","level":"family","jurisdiction":"ME","stateName":"Maine","practice":"probate","family":"probate","familyName":"Probate and estate administration","familyNameEs":"Sucesiones y administración de herencias","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"Maine, Probate and estate administration: English head \"probate attorney\": top-of-page bids $1.40 to $10.07 a click, competition low. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":10.07,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"probate attorney","bid_low_en":1.4,"bid_high_en":10.07,"competition_en":"LOW","competition_index_en":10,"family_bid_low_median":2.42,"family_bid_high_median":15.32,"queries_with_bid":4,"head_searches":260,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:ME:elder-law","dataset":"ad-costs","level":"family","jurisdiction":"ME","stateName":"Maine","practice":"elder-law","family":"elder-law","familyName":"Elder law and long-term care planning","familyNameEs":"Derecho de personas mayores y planificación de cuidados","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"Maine, Elder law and long-term care planning: English head \"elder law lawyer near me\": top-of-page bids $0.42 to $3.43 a click, competition low. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":3.43,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"elder law lawyer near me","bid_low_en":0.42,"bid_high_en":3.43,"competition_en":"LOW","competition_index_en":17,"family_bid_low_median":0.42,"family_bid_high_median":3.43,"queries_with_bid":2,"head_searches":170,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:ME:lemon-law","dataset":"ad-costs","level":"family","jurisdiction":"ME","stateName":"Maine","practice":"lemon-law","family":"lemon-law","topLevel":true,"familyName":"Lemon law and auto fraud","familyNameEs":"Ley limón y fraude automotriz","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"Maine, Lemon law and auto fraud: English head \"lemon law lawyer\": top-of-page bids $7.82 to $19.81 a click, competition medium. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":19.81,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"lemon law lawyer","bid_low_en":7.82,"bid_high_en":19.81,"competition_en":"MEDIUM","competition_index_en":55,"family_bid_low_median":6.26,"family_bid_high_median":20.73,"queries_with_bid":4,"head_searches":50,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:ME:consumer-protection","dataset":"ad-costs","level":"family","jurisdiction":"ME","stateName":"Maine","practice":"consumer-protection","family":"consumer-protection","topLevel":true,"familyName":"Consumer protection","familyNameEs":"Protección al consumidor","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"Maine, Consumer protection: English head \"consumer protection lawyer\": top-of-page bids $1.89 to $7.82 a click, competition low. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":7.82,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"consumer protection lawyer","bid_low_en":1.89,"bid_high_en":7.82,"competition_en":"LOW","competition_index_en":26,"family_bid_low_median":1.89,"family_bid_high_median":7.82,"queries_with_bid":1,"head_searches":30,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:ME:business-law","dataset":"ad-costs","level":"family","jurisdiction":"ME","stateName":"Maine","practice":"business-law","family":"business-law","topLevel":true,"familyName":"Business and commercial law","familyNameEs":"Derecho empresarial y comercial","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"Maine, Business and commercial law: English head \"business lawyer\": top-of-page bids $1.90 to $10.33 a click, competition low. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":10.33,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"business lawyer","bid_low_en":1.9,"bid_high_en":10.33,"competition_en":"LOW","competition_index_en":0,"family_bid_low_median":2.59,"family_bid_high_median":13.28,"queries_with_bid":4,"head_searches":390,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:ME:business-formation","dataset":"ad-costs","level":"family","jurisdiction":"ME","stateName":"Maine","practice":"business-formation","family":"business-formation","familyName":"Business formation and governance","familyNameEs":"Constitución y gobierno de empresas","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"Maine, Business formation and governance: English head \"llc lawyer\": top-of-page bids $8.68 to $31.38 a click, competition high. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":31.38,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"llc lawyer","bid_low_en":8.68,"bid_high_en":31.38,"competition_en":"HIGH","competition_index_en":69,"family_bid_low_median":8.08,"family_bid_high_median":28.11,"queries_with_bid":2,"head_searches":10,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:ME:contract-disputes","dataset":"ad-costs","level":"family","jurisdiction":"ME","stateName":"Maine","practice":"contract-disputes","family":"contract-disputes","familyName":"Contract disputes","familyNameEs":"Disputas contractuales","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"Maine, Contract disputes: English head \"contract lawyer\": top-of-page bids $1.56 to $10.09 a click, competition low. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":10.09,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"contract lawyer","bid_low_en":1.56,"bid_high_en":10.09,"competition_en":"LOW","competition_index_en":1,"family_bid_low_median":1.56,"family_bid_high_median":10.09,"queries_with_bid":1,"head_searches":390,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:ME:civil-rights","dataset":"ad-costs","level":"family","jurisdiction":"ME","stateName":"Maine","practice":"civil-rights","family":"civil-rights","topLevel":true,"familyName":"Civil rights","familyNameEs":"Derechos civiles","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"Maine, Civil rights: English head \"civil rights attorney\": top-of-page bids $2.79 to $14.83 a click, competition medium. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":14.83,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"civil rights attorney","bid_low_en":2.79,"bid_high_en":14.83,"competition_en":"MEDIUM","competition_index_en":39,"family_bid_low_median":1.96,"family_bid_high_median":8.21,"queries_with_bid":4,"head_searches":40,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:ME:landlord-tenant","dataset":"ad-costs","level":"family","jurisdiction":"ME","stateName":"Maine","practice":"landlord-tenant","family":"landlord-tenant","topLevel":true,"familyName":"Landlord and tenant","familyNameEs":"Arrendadores e inquilinos","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"Maine, Landlord and tenant: English head \"eviction lawyer\": top-of-page bids $1.44 to $9.68 a click, competition low. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":9.68,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"eviction lawyer","bid_low_en":1.44,"bid_high_en":9.68,"competition_en":"LOW","competition_index_en":17,"family_bid_low_median":1.44,"family_bid_high_median":7.53,"queries_with_bid":3,"head_searches":140,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:ME:real-estate","dataset":"ad-costs","level":"family","jurisdiction":"ME","stateName":"Maine","practice":"real-estate","family":"real-estate","topLevel":true,"familyName":"Real estate","familyNameEs":"Bienes raíces","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"Maine, Real estate: English head \"real estate lawyer\": top-of-page bids $1.69 to $7.93 a click, competition low. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":7.93,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"real estate lawyer","bid_low_en":1.69,"bid_high_en":7.93,"competition_en":"LOW","competition_index_en":1,"family_bid_low_median":1.6,"family_bid_high_median":5.63,"queries_with_bid":4,"head_searches":480,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:ME:foreclosure-defense","dataset":"ad-costs","level":"family","jurisdiction":"ME","stateName":"Maine","practice":"foreclosure-defense","family":"foreclosure-defense","familyName":"Foreclosure defense","familyNameEs":"Defensa contra ejecuciones hipotecarias","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"Maine, Foreclosure defense: English head \"foreclosure attorney\": top-of-page bids $3.13 to $10.93 a click, competition medium. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":10.93,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"foreclosure attorney","bid_low_en":3.13,"bid_high_en":10.93,"competition_en":"MEDIUM","competition_index_en":47,"family_bid_low_median":3.13,"family_bid_high_median":10.93,"queries_with_bid":1,"head_searches":20,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:ME:patent","dataset":"ad-costs","level":"family","jurisdiction":"ME","stateName":"Maine","practice":"patent","family":"patent","familyName":"Patents","familyNameEs":"Patentes","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"Maine, Patents: English head \"patent attorney\": top-of-page bids $3.03 to $13.68 a click, competition low. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":13.68,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"patent attorney","bid_low_en":3.03,"bid_high_en":13.68,"competition_en":"LOW","competition_index_en":2,"family_bid_low_median":5.29,"family_bid_high_median":16.23,"queries_with_bid":4,"head_searches":110,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:ME:tax","dataset":"ad-costs","level":"family","jurisdiction":"ME","stateName":"Maine","practice":"tax","family":"tax","topLevel":true,"familyName":"Tax disputes and IRS problems","familyNameEs":"Disputas fiscales y problemas con el IRS","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"Maine, Tax disputes and IRS problems: English head \"tax lawyer\": top-of-page bids $7.60 to $41.28 a click, competition low. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":41.28,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"tax lawyer","bid_low_en":7.6,"bid_high_en":41.28,"competition_en":"LOW","competition_index_en":1,"family_bid_low_median":7.6,"family_bid_high_median":41.28,"queries_with_bid":6,"head_searches":390,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:ME:education-law","dataset":"ad-costs","level":"family","jurisdiction":"ME","stateName":"Maine","practice":"education-law","family":"education-law","topLevel":true,"familyName":"Education law","familyNameEs":"Derecho educativo","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"Maine, Education law: English head \"education lawyer\": top-of-page bids $1.67 to $3.47 a click, competition low. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":3.47,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"education lawyer","bid_low_en":1.67,"bid_high_en":3.47,"competition_en":"LOW","competition_index_en":18,"family_bid_low_median":1.67,"family_bid_high_median":3.47,"queries_with_bid":2,"head_searches":10,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:MI:personal-injury","dataset":"ad-costs","level":"family","jurisdiction":"MI","stateName":"Michigan","practice":"personal-injury","family":"personal-injury","topLevel":true,"familyName":"Personal injury","familyNameEs":"Lesiones personales","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"Michigan, Personal injury: English head \"personal injury lawyer\": top-of-page bids $133 to $400 a click, competition low. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":400,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"personal injury lawyer","bid_low_en":133.1,"bid_high_en":400,"competition_en":"LOW","competition_index_en":13,"family_bid_low_median":73.37,"family_bid_high_median":400,"queries_with_bid":6,"head_searches":4400,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:MI:auto-accidents","dataset":"ad-costs","level":"family","jurisdiction":"MI","stateName":"Michigan","practice":"auto-accidents","family":"auto-accidents","familyName":"Car accidents","familyNameEs":"Accidentes de auto","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"Michigan, Car accidents: English head \"car accident lawyer near me\": top-of-page bids $123 to $400 a click, competition low. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":400,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"car accident lawyer near me","bid_low_en":123.46,"bid_high_en":400,"competition_en":"LOW","competition_index_en":8,"family_bid_low_median":74.41,"family_bid_high_median":400,"queries_with_bid":5,"head_searches":2900,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:MI:truck-accidents","dataset":"ad-costs","level":"family","jurisdiction":"MI","stateName":"Michigan","practice":"truck-accidents","family":"truck-accidents","familyName":"Truck accidents","familyNameEs":"Accidentes de camiones","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"Michigan, Truck accidents: English head \"truck accident lawyer near me\": top-of-page bids $71.92 to $296 a click, competition low. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":296.33,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"truck accident lawyer near me","bid_low_en":71.92,"bid_high_en":296.33,"competition_en":"LOW","competition_index_en":11,"family_bid_low_median":71.92,"family_bid_high_median":296.33,"queries_with_bid":3,"head_searches":1000,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:MI:motorcycle-accidents","dataset":"ad-costs","level":"family","jurisdiction":"MI","stateName":"Michigan","practice":"motorcycle-accidents","family":"motorcycle-accidents","familyName":"Motorcycle accidents","familyNameEs":"Accidentes de motocicleta","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"Michigan, Motorcycle accidents: English head \"motorcycle accident lawyer near me\": top-of-page bids $132 to $400 a click, competition low. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":400,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"motorcycle accident lawyer near me","bid_low_en":132.09,"bid_high_en":400,"competition_en":"LOW","competition_index_en":9,"family_bid_low_median":159.71,"family_bid_high_median":400,"queries_with_bid":4,"head_searches":880,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:MI:rideshare-accidents","dataset":"ad-costs","level":"family","jurisdiction":"MI","stateName":"Michigan","practice":"rideshare-accidents","family":"rideshare-accidents","familyName":"Rideshare accidents","familyNameEs":"Accidentes de vehículos de transporte por aplicación","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"Michigan, Rideshare accidents: English head \"uber accident lawyer\": top-of-page bids $62.21 to $287 a click, competition low. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":286.99,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"uber accident lawyer","bid_low_en":62.21,"bid_high_en":286.99,"competition_en":"LOW","competition_index_en":19,"family_bid_low_median":62.21,"family_bid_high_median":286.99,"queries_with_bid":2,"head_searches":40,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:MI:premises-liability","dataset":"ad-costs","level":"family","jurisdiction":"MI","stateName":"Michigan","practice":"premises-liability","family":"premises-liability","familyName":"Premises liability (slip and fall)","familyNameEs":"Responsabilidad de propietarios (resbalones y caídas)","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"Michigan, Premises liability (slip and fall): English head \"slip and fall lawyer near me\": top-of-page bids $43.47 to $400 a click, competition low. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":400,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"slip and fall lawyer near me","bid_low_en":43.47,"bid_high_en":400,"competition_en":"LOW","competition_index_en":6,"family_bid_low_median":40.67,"family_bid_high_median":400,"queries_with_bid":5,"head_searches":1000,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:MI:dog-bites","dataset":"ad-costs","level":"family","jurisdiction":"MI","stateName":"Michigan","practice":"dog-bites","family":"dog-bites","familyName":"Dog bites","familyNameEs":"Mordeduras de perro","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"Michigan, Dog bites: English head \"dog bite lawyer near me\": top-of-page bids $53.21 to $238 a click, competition low. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":238.2,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"dog bite lawyer near me","bid_low_en":53.21,"bid_high_en":238.2,"competition_en":"LOW","competition_index_en":3,"family_bid_low_median":53.21,"family_bid_high_median":238.2,"queries_with_bid":3,"head_searches":1300,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:MI:maritime-injury","dataset":"ad-costs","level":"family","jurisdiction":"MI","stateName":"Michigan","practice":"maritime-injury","family":"maritime-injury","familyName":"Maritime and boating injuries","familyNameEs":"Lesiones marítimas y en embarcaciones","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"Michigan, Maritime and boating injuries: English head \"maritime lawyer\": top-of-page bids $2.76 to $29.07 a click, competition low. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":29.07,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"maritime lawyer","bid_low_en":2.76,"bid_high_en":29.07,"competition_en":"LOW","competition_index_en":1,"family_bid_low_median":2.76,"family_bid_high_median":29.07,"queries_with_bid":1,"head_searches":390,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:MI:assault-defamation","dataset":"ad-costs","level":"family","jurisdiction":"MI","stateName":"Michigan","practice":"assault-defamation","family":"assault-defamation","familyName":"Assault, libel and slander","familyNameEs":"Agresión, libelo y difamación","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"Michigan, Assault, libel and slander: English head \"defamation lawyer\": top-of-page bids $1.46 to $4.50 a click, competition low. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":4.5,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"defamation lawyer","bid_low_en":1.46,"bid_high_en":4.5,"competition_en":"LOW","competition_index_en":23,"family_bid_low_median":1.23,"family_bid_high_median":4.43,"queries_with_bid":5,"head_searches":480,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:MI:medical-malpractice","dataset":"ad-costs","level":"family","jurisdiction":"MI","stateName":"Michigan","practice":"medical-malpractice","family":"medical-malpractice","topLevel":true,"familyName":"Medical malpractice","familyNameEs":"Negligencia médica","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"Michigan, Medical malpractice: English head \"medical malpractice lawyer\": top-of-page bids $7.92 to $31.26 a click, competition low. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":31.26,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"medical malpractice lawyer","bid_low_en":7.92,"bid_high_en":31.26,"competition_en":"LOW","competition_index_en":4,"family_bid_low_median":7.37,"family_bid_high_median":33.73,"queries_with_bid":6,"head_searches":4400,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:MI:nursing-home-abuse","dataset":"ad-costs","level":"family","jurisdiction":"MI","stateName":"Michigan","practice":"nursing-home-abuse","family":"nursing-home-abuse","familyName":"Nursing home abuse and neglect","familyNameEs":"Abuso y negligencia en hogares de ancianos","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"Michigan, Nursing home abuse and neglect: English head \"nursing home neglect lawyer\": top-of-page bids $16.65 to $119 a click, competition medium. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":118.66,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"nursing home neglect lawyer","bid_low_en":16.65,"bid_high_en":118.66,"competition_en":"MEDIUM","competition_index_en":64,"family_bid_low_median":19.12,"family_bid_high_median":92.51,"queries_with_bid":2,"head_searches":50,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:MI:birth-injury","dataset":"ad-costs","level":"family","jurisdiction":"MI","stateName":"Michigan","practice":"birth-injury","family":"birth-injury","familyName":"Birth injuries","familyNameEs":"Lesiones de parto","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"Michigan, Birth injuries: English head \"birth trauma lawyer\": top-of-page bids $55.40 to $288 a click, competition low. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":288,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"birth trauma lawyer","bid_low_en":55.4,"bid_high_en":288,"competition_en":"LOW","competition_index_en":27,"family_bid_low_median":55.4,"family_bid_high_median":288,"queries_with_bid":1,"head_searches":70,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:MI:mass-tort","dataset":"ad-costs","level":"family","jurisdiction":"MI","stateName":"Michigan","practice":"mass-tort","family":"mass-tort","topLevel":true,"familyName":"Mass torts","familyNameEs":"Daños masivos","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"Michigan, Mass torts: English head \"class action lawyer\": top-of-page bids $6.99 to $58.46 a click, competition low. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":58.46,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"class action lawyer","bid_low_en":6.99,"bid_high_en":58.46,"competition_en":"LOW","competition_index_en":22,"family_bid_low_median":6.99,"family_bid_high_median":58.46,"queries_with_bid":2,"head_searches":320,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:MI:product-liability","dataset":"ad-costs","level":"family","jurisdiction":"MI","stateName":"Michigan","practice":"product-liability","family":"product-liability","familyName":"Product liability","familyNameEs":"Responsabilidad por productos","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"Michigan, Product liability: English head \"product liability attorney\": top-of-page bids $6.52 to $27.76 a click, competition medium. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":27.76,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"product liability attorney","bid_low_en":6.52,"bid_high_en":27.76,"competition_en":"MEDIUM","competition_index_en":57,"family_bid_low_median":8.12,"family_bid_high_median":25.35,"queries_with_bid":2,"head_searches":70,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:MI:toxic-exposure","dataset":"ad-costs","level":"family","jurisdiction":"MI","stateName":"Michigan","practice":"toxic-exposure","family":"toxic-exposure","familyName":"Toxic exposure and asbestos","familyNameEs":"Exposición tóxica y asbesto","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"Michigan, Toxic exposure and asbestos: English head \"asbestos lawyer\": top-of-page bids $6.14 to $235 a click, competition low. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":234.81,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"asbestos lawyer","bid_low_en":6.14,"bid_high_en":234.81,"competition_en":"LOW","competition_index_en":31,"family_bid_low_median":6.14,"family_bid_high_median":234.81,"queries_with_bid":1,"head_searches":30,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:MI:mesothelioma","dataset":"ad-costs","level":"family","jurisdiction":"MI","stateName":"Michigan","practice":"toxic-exposure","family":"mesothelioma","parent":"toxic-exposure","familyName":"Mesothelioma","familyNameEs":"Mesotelioma","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"Michigan, Mesothelioma: English head \"mesothelioma attorney\": top-of-page bids $82.40 to $278 a click, competition low. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":278.01,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"mesothelioma attorney","bid_low_en":82.4,"bid_high_en":278.01,"competition_en":"LOW","competition_index_en":11,"family_bid_low_median":146.85,"family_bid_high_median":326.44,"queries_with_bid":3,"head_searches":140,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:MI:workers-compensation","dataset":"ad-costs","level":"family","jurisdiction":"MI","stateName":"Michigan","practice":"workers-compensation","family":"workers-compensation","topLevel":true,"familyName":"Workers' compensation","familyNameEs":"Compensación laboral","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"Michigan, Workers' compensation: English head \"workers comp attorney\": top-of-page bids $13.14 to $75.00 a click, competition low. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":75,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"workers comp attorney","bid_low_en":13.14,"bid_high_en":75,"competition_en":"LOW","competition_index_en":31,"family_bid_low_median":14.71,"family_bid_high_median":75,"queries_with_bid":8,"head_searches":2900,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:MI:employment-law","dataset":"ad-costs","level":"family","jurisdiction":"MI","stateName":"Michigan","practice":"employment-law","family":"employment-law","topLevel":true,"familyName":"Employment law","familyNameEs":"Derecho laboral","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"Michigan, Employment law: English head \"employment lawyer\": top-of-page bids $1.44 to $4.59 a click, competition low. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":4.59,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"employment lawyer","bid_low_en":1.44,"bid_high_en":4.59,"competition_en":"LOW","competition_index_en":4,"family_bid_low_median":1.39,"family_bid_high_median":4.46,"queries_with_bid":7,"head_searches":4400,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:MI:employment-discrimination","dataset":"ad-costs","level":"family","jurisdiction":"MI","stateName":"Michigan","practice":"employment-discrimination","family":"employment-discrimination","familyName":"Workplace discrimination and harassment","familyNameEs":"Discriminación y acoso laboral","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"Michigan, Workplace discrimination and harassment: English head \"employment discrimination lawyer\": top-of-page bids $1.46 to $4.82 a click, competition medium. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":4.82,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"employment discrimination lawyer","bid_low_en":1.46,"bid_high_en":4.82,"competition_en":"MEDIUM","competition_index_en":48,"family_bid_low_median":1.63,"family_bid_high_median":4.72,"queries_with_bid":4,"head_searches":260,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:MI:wage-and-hour","dataset":"ad-costs","level":"family","jurisdiction":"MI","stateName":"Michigan","practice":"wage-and-hour","family":"wage-and-hour","familyName":"Unpaid wages and overtime","familyNameEs":"Salarios y horas extra no pagados","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"Michigan, Unpaid wages and overtime: English head \"wage and hour lawyer\": top-of-page bids $2.61 to $6.33 a click, competition low. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":6.33,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"wage and hour lawyer","bid_low_en":2.61,"bid_high_en":6.33,"competition_en":"LOW","competition_index_en":20,"family_bid_low_median":1.49,"family_bid_high_median":6.33,"queries_with_bid":3,"head_searches":70,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:MI:wrongful-termination","dataset":"ad-costs","level":"family","jurisdiction":"MI","stateName":"Michigan","practice":"wrongful-termination","family":"wrongful-termination","familyName":"Wrongful termination and retaliation","familyNameEs":"Despido injustificado y represalias","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"Michigan, Wrongful termination and retaliation: English head \"wrongful termination lawyer\": top-of-page bids $1.31 to $3.99 a click, competition medium. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":3.99,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"wrongful termination lawyer","bid_low_en":1.31,"bid_high_en":3.99,"competition_en":"MEDIUM","competition_index_en":59,"family_bid_low_median":1.45,"family_bid_high_median":4.52,"queries_with_bid":4,"head_searches":1300,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:MI:whistleblower","dataset":"ad-costs","level":"family","jurisdiction":"MI","stateName":"Michigan","practice":"whistleblower","family":"whistleblower","familyName":"Whistleblower and qui tam","familyNameEs":"Denunciantes y acciones qui tam","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"Michigan, Whistleblower and qui tam: English head \"whistleblower lawyer\": top-of-page bids $4.24 to $31.49 a click, competition low. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":31.49,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"whistleblower lawyer","bid_low_en":4.24,"bid_high_en":31.49,"competition_en":"LOW","competition_index_en":24,"family_bid_low_median":4.24,"family_bid_high_median":31.49,"queries_with_bid":3,"head_searches":110,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:MI:employee-benefits","dataset":"ad-costs","level":"family","jurisdiction":"MI","stateName":"Michigan","practice":"employee-benefits","family":"employee-benefits","familyName":"Employee benefits and ERISA","familyNameEs":"Beneficios de empleados y ERISA","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"Michigan, Employee benefits and ERISA: English head \"erisa lawyer\": top-of-page bids $3.21 to $11.85 a click, competition low. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":11.85,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"erisa lawyer","bid_low_en":3.21,"bid_high_en":11.85,"competition_en":"LOW","competition_index_en":7,"family_bid_low_median":3.46,"family_bid_high_median":23.58,"queries_with_bid":2,"head_searches":90,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:MI:immigration","dataset":"ad-costs","level":"family","jurisdiction":"MI","stateName":"Michigan","practice":"immigration","family":"immigration","topLevel":true,"familyName":"Immigration","familyNameEs":"Inmigración","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"Michigan, Immigration: English head \"immigration lawyer\": top-of-page bids $4.23 to $14.81 a click, competition low; Spanish head \"abogado de inmigracion\": $5.80 to $50.00, competition high. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":14.81,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"immigration lawyer","bid_low_en":4.23,"bid_high_en":14.81,"competition_en":"LOW","competition_index_en":8,"head_es":"abogado de inmigracion","bid_low_es":5.8,"bid_high_es":50,"competition_es":"HIGH","competition_index_es":74,"family_bid_low_median":4.15,"family_bid_high_median":17.08,"queries_with_bid":7,"head_searches":4400,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:MI:family-immigration","dataset":"ad-costs","level":"family","jurisdiction":"MI","stateName":"Michigan","practice":"family-immigration","family":"family-immigration","familyName":"Family-based immigration","familyNameEs":"Inmigración por vínculo familiar","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"Michigan, Family-based immigration: English head \"green card lawyer\": top-of-page bids $3.44 to $9.45 a click, competition medium. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":9.45,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"green card lawyer","bid_low_en":3.44,"bid_high_en":9.45,"competition_en":"MEDIUM","competition_index_en":46,"family_bid_low_median":3.44,"family_bid_high_median":9.45,"queries_with_bid":1,"head_searches":20,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:MI:family-law","dataset":"ad-costs","level":"family","jurisdiction":"MI","stateName":"Michigan","practice":"family-law","family":"family-law","topLevel":true,"familyName":"Family law","familyNameEs":"Derecho de familia","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"Michigan, Family law: English head \"family law attorney\": top-of-page bids $8.99 to $41.87 a click, competition low; Spanish head \"abogado de familia\": $1.77 to $8.16, competition high. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":41.87,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"family law attorney","bid_low_en":8.99,"bid_high_en":41.87,"competition_en":"LOW","competition_index_en":17,"head_es":"abogado de familia","bid_low_es":1.77,"bid_high_es":8.16,"competition_es":"HIGH","competition_index_es":70,"family_bid_low_median":4.37,"family_bid_high_median":34.55,"queries_with_bid":8,"head_searches":6600,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:MI:divorce","dataset":"ad-costs","level":"family","jurisdiction":"MI","stateName":"Michigan","practice":"divorce","family":"divorce","familyName":"Divorce","familyNameEs":"Divorcio","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"Michigan, Divorce: English head \"divorce lawyer\": top-of-page bids $4.51 to $28.30 a click, competition low; Spanish head \"abogado de divorcio\": $1.79 to $22.61, competition high. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":28.3,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"divorce lawyer","bid_low_en":4.51,"bid_high_en":28.3,"competition_en":"LOW","competition_index_en":7,"head_es":"abogado de divorcio","bid_low_es":1.79,"bid_high_es":22.61,"competition_es":"HIGH","competition_index_es":86,"family_bid_low_median":4.51,"family_bid_high_median":28.3,"queries_with_bid":7,"head_searches":6600,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:MI:child-custody","dataset":"ad-costs","level":"family","jurisdiction":"MI","stateName":"Michigan","practice":"child-custody","family":"child-custody","familyName":"Child custody","familyNameEs":"Custodia de menores","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"Michigan, Child custody: English head \"child custody attorney\": top-of-page bids $4.45 to $39.72 a click, competition medium. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":39.72,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"child custody attorney","bid_low_en":4.45,"bid_high_en":39.72,"competition_en":"MEDIUM","competition_index_en":60,"family_bid_low_median":4.4,"family_bid_high_median":39.72,"queries_with_bid":5,"head_searches":1000,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:MI:child-support","dataset":"ad-costs","level":"family","jurisdiction":"MI","stateName":"Michigan","practice":"child-support","family":"child-support","familyName":"Child support","familyNameEs":"Manutención de menores","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"Michigan, Child support: English head \"child support lawyer\": top-of-page bids $2.96 to $31.86 a click, competition medium. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":31.86,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"child support lawyer","bid_low_en":2.96,"bid_high_en":31.86,"competition_en":"MEDIUM","competition_index_en":44,"family_bid_low_median":2.96,"family_bid_high_median":32.19,"queries_with_bid":4,"head_searches":1000,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:MI:adoption","dataset":"ad-costs","level":"family","jurisdiction":"MI","stateName":"Michigan","practice":"adoption","family":"adoption","familyName":"Adoption and paternity","familyNameEs":"Adopción y paternidad","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"Michigan, Adoption and paternity: English head \"adoption lawyer\": top-of-page bids $2.30 to $20.00 a click, competition low. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":20,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"adoption lawyer","bid_low_en":2.3,"bid_high_en":20,"competition_en":"LOW","competition_index_en":25,"family_bid_low_median":2.3,"family_bid_high_median":20,"queries_with_bid":2,"head_searches":480,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:MI:domestic-violence","dataset":"ad-costs","level":"family","jurisdiction":"MI","stateName":"Michigan","practice":"domestic-violence","family":"domestic-violence","familyName":"Domestic violence and protective orders","familyNameEs":"Violencia doméstica y órdenes de protección","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"Michigan, Domestic violence and protective orders: English head \"domestic violence attorney\": top-of-page bids $13.83 to $33.60 a click, competition high. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":33.6,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"domestic violence attorney","bid_low_en":13.83,"bid_high_en":33.6,"competition_en":"HIGH","competition_index_en":68,"family_bid_low_median":10.31,"family_bid_high_median":35.13,"queries_with_bid":4,"head_searches":210,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:MI:criminal-defense","dataset":"ad-costs","level":"family","jurisdiction":"MI","stateName":"Michigan","practice":"criminal-defense","family":"criminal-defense","topLevel":true,"familyName":"Criminal defense","familyNameEs":"Defensa penal","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"Michigan, Criminal defense: English head \"criminal defense lawyer\": top-of-page bids $15.73 to $61.05 a click, competition low; Spanish head \"abogado penal\": $2.45 to $16.38, competition low. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":61.05,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"criminal defense lawyer","bid_low_en":15.73,"bid_high_en":61.05,"competition_en":"LOW","competition_index_en":5,"head_es":"abogado penal","bid_low_es":2.45,"bid_high_es":16.38,"competition_es":"LOW","competition_index_es":31,"family_bid_low_median":15.37,"family_bid_high_median":63.6,"queries_with_bid":8,"head_searches":4400,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:MI:dui-dwi","dataset":"ad-costs","level":"family","jurisdiction":"MI","stateName":"Michigan","practice":"dui-dwi","family":"dui-dwi","familyName":"DUI and DWI","familyNameEs":"Conducir en estado de ebriedad (DUI/DWI)","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"Michigan, DUI and DWI: English head \"dui lawyer\": top-of-page bids $22.00 to $85.00 a click, competition low. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":85,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"dui lawyer","bid_low_en":22,"bid_high_en":85,"competition_en":"LOW","competition_index_en":4,"family_bid_low_median":21,"family_bid_high_median":75,"queries_with_bid":5,"head_searches":3600,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:MI:white-collar","dataset":"ad-costs","level":"family","jurisdiction":"MI","stateName":"Michigan","practice":"white-collar","family":"white-collar","familyName":"White-collar and fraud charges","familyNameEs":"Delitos de cuello blanco y fraude","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"Michigan, White-collar and fraud charges: English head \"federal criminal defense lawyer\": top-of-page bids $8.95 to $40.00 a click, competition low. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":40,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"federal criminal defense lawyer","bid_low_en":8.95,"bid_high_en":40,"competition_en":"LOW","competition_index_en":16,"family_bid_low_median":8.95,"family_bid_high_median":40,"queries_with_bid":1,"head_searches":90,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:MI:expungement","dataset":"ad-costs","level":"family","jurisdiction":"MI","stateName":"Michigan","practice":"expungement","family":"expungement","familyName":"Record sealing and expungement","familyNameEs":"Sellado y eliminación de antecedentes","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"Michigan, Record sealing and expungement: English head \"expungement lawyer\": top-of-page bids $2.76 to $15.95 a click, competition low. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":15.95,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"expungement lawyer","bid_low_en":2.76,"bid_high_en":15.95,"competition_en":"LOW","competition_index_en":8,"family_bid_low_median":2.09,"family_bid_high_median":15.39,"queries_with_bid":3,"head_searches":880,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:MI:chapter-7","dataset":"ad-costs","level":"family","jurisdiction":"MI","stateName":"Michigan","practice":"consumer-bankruptcy","family":"chapter-7","parent":"consumer-bankruptcy","familyName":"Chapter 7 bankruptcy","familyNameEs":"Bancarrota del capítulo 7","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"Michigan, Chapter 7 bankruptcy: English head \"chapter 7 attorney\": top-of-page bids $3.07 to $21.75 a click, competition high. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":21.75,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"chapter 7 attorney","bid_low_en":3.07,"bid_high_en":21.75,"competition_en":"HIGH","competition_index_en":76,"family_bid_low_median":7.16,"family_bid_high_median":27.14,"queries_with_bid":2,"head_searches":20,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:MI:chapter-13","dataset":"ad-costs","level":"family","jurisdiction":"MI","stateName":"Michigan","practice":"consumer-bankruptcy","family":"chapter-13","parent":"consumer-bankruptcy","familyName":"Chapter 13 bankruptcy","familyNameEs":"Bancarrota del capítulo 13","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"Michigan, Chapter 13 bankruptcy: English head \"chapter 13 attorney\": top-of-page bids $4.42 to $14.25 a click, competition high. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":14.25,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"chapter 13 attorney","bid_low_en":4.42,"bid_high_en":14.25,"competition_en":"HIGH","competition_index_en":88,"family_bid_low_median":5.02,"family_bid_high_median":14.89,"queries_with_bid":2,"head_searches":50,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:MI:business-bankruptcy","dataset":"ad-costs","level":"family","jurisdiction":"MI","stateName":"Michigan","practice":"business-bankruptcy","family":"business-bankruptcy","familyName":"Business bankruptcy (Chapter 11)","familyNameEs":"Bancarrota de empresas (capítulo 11)","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"Michigan, Business bankruptcy (Chapter 11): English head \"chapter 11 attorney\": top-of-page bids $10.33 to $40.44 a click, competition high. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":40.44,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"chapter 11 attorney","bid_low_en":10.33,"bid_high_en":40.44,"competition_en":"HIGH","competition_index_en":83,"family_bid_low_median":10.33,"family_bid_high_median":40.44,"queries_with_bid":1,"head_searches":20,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:MI:estate-planning","dataset":"ad-costs","level":"family","jurisdiction":"MI","stateName":"Michigan","practice":"estate-planning","family":"estate-planning","topLevel":true,"familyName":"Estate planning","familyNameEs":"Planificación patrimonial","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"Michigan, Estate planning: English head \"estate planning attorney\": top-of-page bids $5.80 to $20.06 a click, competition low. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":20.06,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"estate planning attorney","bid_low_en":5.8,"bid_high_en":20.06,"competition_en":"LOW","competition_index_en":11,"family_bid_low_median":4.69,"family_bid_high_median":20,"queries_with_bid":9,"head_searches":8100,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:MI:probate","dataset":"ad-costs","level":"family","jurisdiction":"MI","stateName":"Michigan","practice":"probate","family":"probate","familyName":"Probate and estate administration","familyNameEs":"Sucesiones y administración de herencias","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"Michigan, Probate and estate administration: English head \"probate attorney\": top-of-page bids $5.90 to $33.76 a click, competition low. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":33.76,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"probate attorney","bid_low_en":5.9,"bid_high_en":33.76,"competition_en":"LOW","competition_index_en":25,"family_bid_low_median":5.92,"family_bid_high_median":29.82,"queries_with_bid":4,"head_searches":1900,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:MI:guardianship","dataset":"ad-costs","level":"family","jurisdiction":"MI","stateName":"Michigan","practice":"guardianship","family":"guardianship","familyName":"Guardianship and conservatorship","familyNameEs":"Tutela y curatela","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"Michigan, Guardianship and conservatorship: English head \"guardianship attorney\": top-of-page bids $5.46 to $26.21 a click, competition medium. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":26.21,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"guardianship attorney","bid_low_en":5.46,"bid_high_en":26.21,"competition_en":"MEDIUM","competition_index_en":48,"family_bid_low_median":7.74,"family_bid_high_median":37.16,"queries_with_bid":2,"head_searches":390,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:MI:elder-law","dataset":"ad-costs","level":"family","jurisdiction":"MI","stateName":"Michigan","practice":"elder-law","family":"elder-law","familyName":"Elder law and long-term care planning","familyNameEs":"Derecho de personas mayores y planificación de cuidados","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"Michigan, Elder law and long-term care planning: English head \"elder law lawyer near me\": top-of-page bids $1.43 to $17.47 a click, competition medium. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":17.47,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"elder law lawyer near me","bid_low_en":1.43,"bid_high_en":17.47,"competition_en":"MEDIUM","competition_index_en":57,"family_bid_low_median":1.81,"family_bid_high_median":18.87,"queries_with_bid":4,"head_searches":1000,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:MI:ssdi","dataset":"ad-costs","level":"family","jurisdiction":"MI","stateName":"Michigan","practice":"ssdi","family":"ssdi","topLevel":true,"familyName":"Social Security disability (SSDI and SSI)","familyNameEs":"Discapacidad del Seguro Social (SSDI y SSI)","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"Michigan, Social Security disability (SSDI and SSI): English head \"social security disability lawyer\": top-of-page bids $6.00 to $15.83 a click, competition low. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":15.83,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"social security disability lawyer","bid_low_en":6,"bid_high_en":15.83,"competition_en":"LOW","competition_index_en":6,"family_bid_low_median":8.48,"family_bid_high_median":39.41,"queries_with_bid":5,"head_searches":590,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:MI:va-disability","dataset":"ad-costs","level":"family","jurisdiction":"MI","stateName":"Michigan","practice":"va-disability","family":"va-disability","topLevel":true,"familyName":"VA disability and veterans' benefits","familyNameEs":"Discapacidad y beneficios de veteranos (VA)","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"Michigan, VA disability and veterans' benefits: English head \"va disability lawyer\": top-of-page bids $6.14 to $75.48 a click, competition medium. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":75.48,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"va disability lawyer","bid_low_en":6.14,"bid_high_en":75.48,"competition_en":"MEDIUM","competition_index_en":40,"family_bid_low_median":6.81,"family_bid_high_median":67.12,"queries_with_bid":4,"head_searches":110,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:MI:lemon-law","dataset":"ad-costs","level":"family","jurisdiction":"MI","stateName":"Michigan","practice":"lemon-law","family":"lemon-law","topLevel":true,"familyName":"Lemon law and auto fraud","familyNameEs":"Ley limón y fraude automotriz","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"Michigan, Lemon law and auto fraud: English head \"lemon law lawyer\": top-of-page bids $9.74 to $32.09 a click, competition medium. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":32.09,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"lemon law lawyer","bid_low_en":9.74,"bid_high_en":32.09,"competition_en":"MEDIUM","competition_index_en":64,"family_bid_low_median":9.25,"family_bid_high_median":32.46,"queries_with_bid":4,"head_searches":480,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:MI:consumer-protection","dataset":"ad-costs","level":"family","jurisdiction":"MI","stateName":"Michigan","practice":"consumer-protection","family":"consumer-protection","topLevel":true,"familyName":"Consumer protection","familyNameEs":"Protección al consumidor","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"Michigan, Consumer protection: English head \"consumer protection lawyer\": top-of-page bids $1.70 to $7.17 a click, competition medium. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":7.17,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"consumer protection lawyer","bid_low_en":1.7,"bid_high_en":7.17,"competition_en":"MEDIUM","competition_index_en":48,"family_bid_low_median":2.19,"family_bid_high_median":16.42,"queries_with_bid":4,"head_searches":320,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:MI:debt-collection-defense","dataset":"ad-costs","level":"family","jurisdiction":"MI","stateName":"Michigan","practice":"debt-collection-defense","family":"debt-collection-defense","familyName":"Debt collection abuse (FDCPA)","familyNameEs":"Abusos en el cobro de deudas (FDCPA)","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"Michigan, Debt collection abuse (FDCPA): English head \"debt collection lawyer\": top-of-page bids $2.60 to $20.44 a click, competition medium. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":20.44,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"debt collection lawyer","bid_low_en":2.6,"bid_high_en":20.44,"competition_en":"MEDIUM","competition_index_en":58,"family_bid_low_median":2.1,"family_bid_high_median":15.46,"queries_with_bid":2,"head_searches":260,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:MI:credit-reporting","dataset":"ad-costs","level":"family","jurisdiction":"MI","stateName":"Michigan","practice":"credit-reporting","family":"credit-reporting","familyName":"Credit report errors (FCRA)","familyNameEs":"Errores en el informe de crédito (FCRA)","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"Michigan, Credit report errors (FCRA): English head \"fcra lawyer\": top-of-page bids $5.97 to $546 a click, competition medium. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":546.48,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"fcra lawyer","bid_low_en":5.97,"bid_high_en":546.48,"competition_en":"MEDIUM","competition_index_en":39,"family_bid_low_median":4.78,"family_bid_high_median":279.1,"queries_with_bid":2,"head_searches":20,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:MI:tcpa-robocalls","dataset":"ad-costs","level":"family","jurisdiction":"MI","stateName":"Michigan","practice":"tcpa-robocalls","family":"tcpa-robocalls","familyName":"Robocalls and junk texts (TCPA)","familyNameEs":"Llamadas automáticas y mensajes no deseados (TCPA)","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"Michigan, Robocalls and junk texts (TCPA): English head \"tcpa lawyer\": top-of-page bids $0.98 to $6.29 a click, competition low. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":6.29,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"tcpa lawyer","bid_low_en":0.98,"bid_high_en":6.29,"competition_en":"LOW","competition_index_en":15,"family_bid_low_median":1.04,"family_bid_high_median":6.69,"queries_with_bid":2,"head_searches":50,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:MI:consumer-fraud","dataset":"ad-costs","level":"family","jurisdiction":"MI","stateName":"Michigan","practice":"consumer-fraud","family":"consumer-fraud","familyName":"Consumer fraud and scams","familyNameEs":"Fraude al consumidor y estafas","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"Michigan, Consumer fraud and scams: English head \"fraud attorney\": top-of-page bids $7.95 to $29.92 a click, competition high. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":29.92,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"fraud attorney","bid_low_en":7.95,"bid_high_en":29.92,"competition_en":"HIGH","competition_index_en":71,"family_bid_low_median":4.41,"family_bid_high_median":18.58,"queries_with_bid":2,"head_searches":90,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:MI:business-law","dataset":"ad-costs","level":"family","jurisdiction":"MI","stateName":"Michigan","practice":"business-law","family":"business-law","topLevel":true,"familyName":"Business and commercial law","familyNameEs":"Derecho empresarial y comercial","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"Michigan, Business and commercial law: English head \"business lawyer\": top-of-page bids $4.78 to $16.49 a click, competition low. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":16.49,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"business lawyer","bid_low_en":4.78,"bid_high_en":16.49,"competition_en":"LOW","competition_index_en":1,"family_bid_low_median":4.14,"family_bid_high_median":17.27,"queries_with_bid":7,"head_searches":3600,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:MI:business-formation","dataset":"ad-costs","level":"family","jurisdiction":"MI","stateName":"Michigan","practice":"business-formation","family":"business-formation","familyName":"Business formation and governance","familyNameEs":"Constitución y gobierno de empresas","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"Michigan, Business formation and governance: English head \"small business lawyer\": top-of-page bids $2.54 to $10.79 a click, competition medium. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":10.79,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"small business lawyer","bid_low_en":2.54,"bid_high_en":10.79,"competition_en":"MEDIUM","competition_index_en":42,"family_bid_low_median":3.22,"family_bid_high_median":20.39,"queries_with_bid":2,"head_searches":90,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:MI:contract-disputes","dataset":"ad-costs","level":"family","jurisdiction":"MI","stateName":"Michigan","practice":"contract-disputes","family":"contract-disputes","familyName":"Contract disputes","familyNameEs":"Disputas contractuales","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"Michigan, Contract disputes: English head \"contract lawyer\": top-of-page bids $2.56 to $16.55 a click, competition low. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":16.55,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"contract lawyer","bid_low_en":2.56,"bid_high_en":16.55,"competition_en":"LOW","competition_index_en":0,"family_bid_low_median":2.13,"family_bid_high_median":13.08,"queries_with_bid":3,"head_searches":3600,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:MI:franchise","dataset":"ad-costs","level":"family","jurisdiction":"MI","stateName":"Michigan","practice":"franchise","family":"franchise","familyName":"Franchise","familyNameEs":"Franquicias","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"Michigan, Franchise: English head \"franchise lawyer\": top-of-page bids $10.45 to $19.93 a click, competition low. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":19.93,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"franchise lawyer","bid_low_en":10.45,"bid_high_en":19.93,"competition_en":"LOW","competition_index_en":31,"family_bid_low_median":10.45,"family_bid_high_median":19.93,"queries_with_bid":2,"head_searches":70,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:MI:insurance-claims","dataset":"ad-costs","level":"family","jurisdiction":"MI","stateName":"Michigan","practice":"insurance-claims","family":"insurance-claims","topLevel":true,"familyName":"Insurance claim disputes and bad faith","familyNameEs":"Disputas con aseguradoras y mala fe","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"Michigan, Insurance claim disputes and bad faith: English head \"insurance claim lawyer\": top-of-page bids $14.87 to $58.89 a click, competition medium. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":58.89,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"insurance claim lawyer","bid_low_en":14.87,"bid_high_en":58.89,"competition_en":"MEDIUM","competition_index_en":53,"family_bid_low_median":12.63,"family_bid_high_median":58.89,"queries_with_bid":5,"head_searches":140,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:MI:civil-rights","dataset":"ad-costs","level":"family","jurisdiction":"MI","stateName":"Michigan","practice":"civil-rights","family":"civil-rights","topLevel":true,"familyName":"Civil rights","familyNameEs":"Derechos civiles","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"Michigan, Civil rights: English head \"civil rights attorney\": top-of-page bids $1.21 to $4.25 a click, competition medium. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":4.25,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"civil rights attorney","bid_low_en":1.21,"bid_high_en":4.25,"competition_en":"MEDIUM","competition_index_en":47,"family_bid_low_median":1.25,"family_bid_high_median":4.18,"queries_with_bid":4,"head_searches":590,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:MI:housing-discrimination","dataset":"ad-costs","level":"family","jurisdiction":"MI","stateName":"Michigan","practice":"housing-discrimination","family":"housing-discrimination","familyName":"Housing discrimination","familyNameEs":"Discriminación en la vivienda","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"Michigan, Housing discrimination: English head \"fair housing lawyer\": top-of-page bids $0.23 to $6.67 a click, competition low. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":6.67,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"fair housing lawyer","bid_low_en":0.23,"bid_high_en":6.67,"competition_en":"LOW","competition_index_en":12,"family_bid_low_median":0.61,"family_bid_high_median":4.84,"queries_with_bid":2,"head_searches":70,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:MI:disability-access","dataset":"ad-costs","level":"family","jurisdiction":"MI","stateName":"Michigan","practice":"disability-access","family":"disability-access","familyName":"Disability access (ADA)","familyNameEs":"Accesibilidad para personas con discapacidad (ADA)","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"Michigan, Disability access (ADA): English head \"ada lawyer\": top-of-page bids $1.19 to $6.77 a click, competition low. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":6.77,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"ada lawyer","bid_low_en":1.19,"bid_high_en":6.77,"competition_en":"LOW","competition_index_en":6,"family_bid_low_median":1.63,"family_bid_high_median":8.42,"queries_with_bid":3,"head_searches":260,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:MI:landlord-tenant","dataset":"ad-costs","level":"family","jurisdiction":"MI","stateName":"Michigan","practice":"landlord-tenant","family":"landlord-tenant","topLevel":true,"familyName":"Landlord and tenant","familyNameEs":"Arrendadores e inquilinos","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"Michigan, Landlord and tenant: English head \"eviction lawyer\": top-of-page bids $1.14 to $4.77 a click, competition medium. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":4.77,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"eviction lawyer","bid_low_en":1.14,"bid_high_en":4.77,"competition_en":"MEDIUM","competition_index_en":43,"family_bid_low_median":1.29,"family_bid_high_median":5.17,"queries_with_bid":6,"head_searches":2400,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:MI:real-estate","dataset":"ad-costs","level":"family","jurisdiction":"MI","stateName":"Michigan","practice":"real-estate","family":"real-estate","topLevel":true,"familyName":"Real estate","familyNameEs":"Bienes raíces","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"Michigan, Real estate: English head \"real estate lawyer\": top-of-page bids $1.59 to $7.68 a click, competition low. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":7.68,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"real estate lawyer","bid_low_en":1.59,"bid_high_en":7.68,"competition_en":"LOW","competition_index_en":1,"family_bid_low_median":1.52,"family_bid_high_median":7.68,"queries_with_bid":5,"head_searches":3600,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:MI:foreclosure-defense","dataset":"ad-costs","level":"family","jurisdiction":"MI","stateName":"Michigan","practice":"foreclosure-defense","family":"foreclosure-defense","familyName":"Foreclosure defense","familyNameEs":"Defensa contra ejecuciones hipotecarias","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"Michigan, Foreclosure defense: English head \"foreclosure attorney\": top-of-page bids $3.91 to $19.04 a click, competition high. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":19.04,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"foreclosure attorney","bid_low_en":3.91,"bid_high_en":19.04,"competition_en":"HIGH","competition_index_en":72,"family_bid_low_median":3.34,"family_bid_high_median":15.63,"queries_with_bid":3,"head_searches":170,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:MI:intellectual-property","dataset":"ad-costs","level":"family","jurisdiction":"MI","stateName":"Michigan","practice":"intellectual-property","family":"intellectual-property","topLevel":true,"familyName":"Intellectual property","familyNameEs":"Propiedad intelectual","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"Michigan, Intellectual property: English head \"intellectual property lawyer\": top-of-page bids $5.49 to $20.23 a click, competition low. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":20.23,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"intellectual property lawyer","bid_low_en":5.49,"bid_high_en":20.23,"competition_en":"LOW","competition_index_en":1,"family_bid_low_median":5.62,"family_bid_high_median":21.19,"queries_with_bid":6,"head_searches":3600,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:MI:trademark","dataset":"ad-costs","level":"family","jurisdiction":"MI","stateName":"Michigan","practice":"trademark","family":"trademark","familyName":"Trademarks","familyNameEs":"Marcas","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"Michigan, Trademarks: English head \"trademark attorney\": top-of-page bids $10.50 to $46.05 a click, competition high. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":46.05,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"trademark attorney","bid_low_en":10.5,"bid_high_en":46.05,"competition_en":"HIGH","competition_index_en":69,"family_bid_low_median":10.41,"family_bid_high_median":45.65,"queries_with_bid":4,"head_searches":880,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:MI:patent","dataset":"ad-costs","level":"family","jurisdiction":"MI","stateName":"Michigan","practice":"patent","family":"patent","familyName":"Patents","familyNameEs":"Patentes","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"Michigan, Patents: English head \"patent attorney\": top-of-page bids $5.35 to $32.43 a click, competition low. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":32.43,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"patent attorney","bid_low_en":5.35,"bid_high_en":32.43,"competition_en":"LOW","competition_index_en":3,"family_bid_low_median":6.73,"family_bid_high_median":32.03,"queries_with_bid":4,"head_searches":1000,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:MI:copyright","dataset":"ad-costs","level":"family","jurisdiction":"MI","stateName":"Michigan","practice":"copyright","family":"copyright","familyName":"Copyright","familyNameEs":"Derechos de autor","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"Michigan, Copyright: English head \"copyright lawyer\": top-of-page bids $2.43 to $20.00 a click, competition low. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":20,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"copyright lawyer","bid_low_en":2.43,"bid_high_en":20,"competition_en":"LOW","competition_index_en":7,"family_bid_low_median":2.93,"family_bid_high_median":20,"queries_with_bid":3,"head_searches":210,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:MI:tax","dataset":"ad-costs","level":"family","jurisdiction":"MI","stateName":"Michigan","practice":"tax","family":"tax","topLevel":true,"familyName":"Tax disputes and IRS problems","familyNameEs":"Disputas fiscales y problemas con el IRS","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"Michigan, Tax disputes and IRS problems: English head \"tax lawyer\": top-of-page bids $12.91 to $59.91 a click, competition low. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":59.91,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"tax lawyer","bid_low_en":12.91,"bid_high_en":59.91,"competition_en":"LOW","competition_index_en":3,"family_bid_low_median":12.91,"family_bid_high_median":59.91,"queries_with_bid":6,"head_searches":3600,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:MI:education-law","dataset":"ad-costs","level":"family","jurisdiction":"MI","stateName":"Michigan","practice":"education-law","family":"education-law","topLevel":true,"familyName":"Education law","familyNameEs":"Derecho educativo","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"Michigan, Education law: English head \"education lawyer\": top-of-page bids $3.41 to $11.55 a click, competition low. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":11.55,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"education lawyer","bid_low_en":3.41,"bid_high_en":11.55,"competition_en":"LOW","competition_index_en":31,"family_bid_low_median":3.41,"family_bid_high_median":11.55,"queries_with_bid":3,"head_searches":110,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:MI:special-education","dataset":"ad-costs","level":"family","jurisdiction":"MI","stateName":"Michigan","practice":"special-education","family":"special-education","familyName":"Special education (IDEA)","familyNameEs":"Educación especial (IDEA)","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"Michigan, Special education (IDEA): English head \"special ed advocate\": top-of-page bids $1.28 to $4.22 a click, competition low. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":4.22,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"special ed advocate","bid_low_en":1.28,"bid_high_en":4.22,"competition_en":"LOW","competition_index_en":31,"family_bid_low_median":1.72,"family_bid_high_median":4.8,"queries_with_bid":3,"head_searches":90,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:MI:investor-claims","dataset":"ad-costs","level":"family","jurisdiction":"MI","stateName":"Michigan","practice":"investor-claims","family":"investor-claims","topLevel":true,"familyName":"Securities and investor fraud","familyNameEs":"Fraude bursátil y reclamos de inversionistas","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"Michigan, Securities and investor fraud: English head \"securities fraud lawyer\": top-of-page bids $16.77 to $42.00 a click, competition medium. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":42,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"securities fraud lawyer","bid_low_en":16.77,"bid_high_en":42,"competition_en":"MEDIUM","competition_index_en":45,"family_bid_low_median":16.77,"family_bid_high_median":42,"queries_with_bid":1,"head_searches":70,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:MN:personal-injury","dataset":"ad-costs","level":"family","jurisdiction":"MN","stateName":"Minnesota","practice":"personal-injury","family":"personal-injury","topLevel":true,"familyName":"Personal injury","familyNameEs":"Lesiones personales","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"Minnesota, Personal injury: English head \"personal injury attorney near me\": top-of-page bids $31.88 to $187 a click, competition low. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":186.77,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"personal injury attorney near me","bid_low_en":31.88,"bid_high_en":186.77,"competition_en":"LOW","competition_index_en":15,"family_bid_low_median":48.4,"family_bid_high_median":209.05,"queries_with_bid":6,"head_searches":4400,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:MN:auto-accidents","dataset":"ad-costs","level":"family","jurisdiction":"MN","stateName":"Minnesota","practice":"auto-accidents","family":"auto-accidents","familyName":"Car accidents","familyNameEs":"Accidentes de auto","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"Minnesota, Car accidents: English head \"car accident lawyer near me\": top-of-page bids $41.46 to $231 a click, competition low. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":231.21,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"car accident lawyer near me","bid_low_en":41.46,"bid_high_en":231.21,"competition_en":"LOW","competition_index_en":5,"family_bid_low_median":43.27,"family_bid_high_median":231.21,"queries_with_bid":5,"head_searches":1600,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:MN:motorcycle-accidents","dataset":"ad-costs","level":"family","jurisdiction":"MN","stateName":"Minnesota","practice":"motorcycle-accidents","family":"motorcycle-accidents","familyName":"Motorcycle accidents","familyNameEs":"Accidentes de motocicleta","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"Minnesota, Motorcycle accidents: English head \"motorcycle accident lawyer\": top-of-page bids $46.72 to $460 a click, competition low. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":460,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"motorcycle accident lawyer","bid_low_en":46.72,"bid_high_en":460,"competition_en":"LOW","competition_index_en":26,"family_bid_low_median":122.28,"family_bid_high_median":460,"queries_with_bid":2,"head_searches":140,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:MN:premises-liability","dataset":"ad-costs","level":"family","jurisdiction":"MN","stateName":"Minnesota","practice":"premises-liability","family":"premises-liability","familyName":"Premises liability (slip and fall)","familyNameEs":"Responsabilidad de propietarios (resbalones y caídas)","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"Minnesota, Premises liability (slip and fall): English head \"slip and fall attorney\": top-of-page bids $35.26 to $143 a click, competition low. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":142.67,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"slip and fall attorney","bid_low_en":35.26,"bid_high_en":142.67,"competition_en":"LOW","competition_index_en":32,"family_bid_low_median":31.43,"family_bid_high_median":139.7,"queries_with_bid":2,"head_searches":110,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:MN:dog-bites","dataset":"ad-costs","level":"family","jurisdiction":"MN","stateName":"Minnesota","practice":"dog-bites","family":"dog-bites","familyName":"Dog bites","familyNameEs":"Mordeduras de perro","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"Minnesota, Dog bites: English head \"dog bite lawyer\": top-of-page bids $28.92 to $87.72 a click, competition medium. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":87.72,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"dog bite lawyer","bid_low_en":28.92,"bid_high_en":87.72,"competition_en":"MEDIUM","competition_index_en":45,"family_bid_low_median":20.19,"family_bid_high_median":68.29,"queries_with_bid":3,"head_searches":110,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:MN:wrongful-death","dataset":"ad-costs","level":"family","jurisdiction":"MN","stateName":"Minnesota","practice":"wrongful-death","family":"wrongful-death","familyName":"Wrongful death","familyNameEs":"Muerte por negligencia","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"Minnesota, Wrongful death: English head \"wrongful death lawyer near me\": top-of-page bids $20.00 to $63.26 a click, competition low. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":63.26,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"wrongful death lawyer near me","bid_low_en":20,"bid_high_en":63.26,"competition_en":"LOW","competition_index_en":15,"family_bid_low_median":24.95,"family_bid_high_median":133.58,"queries_with_bid":4,"head_searches":480,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:MN:maritime-injury","dataset":"ad-costs","level":"family","jurisdiction":"MN","stateName":"Minnesota","practice":"maritime-injury","family":"maritime-injury","familyName":"Maritime and boating injuries","familyNameEs":"Lesiones marítimas y en embarcaciones","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"Minnesota, Maritime and boating injuries: English head \"maritime lawyer\": top-of-page bids $9.38 to $21.64 a click, competition low. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":21.64,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"maritime lawyer","bid_low_en":9.38,"bid_high_en":21.64,"competition_en":"LOW","competition_index_en":3,"family_bid_low_median":9.38,"family_bid_high_median":21.64,"queries_with_bid":1,"head_searches":260,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:MN:assault-defamation","dataset":"ad-costs","level":"family","jurisdiction":"MN","stateName":"Minnesota","practice":"assault-defamation","family":"assault-defamation","familyName":"Assault, libel and slander","familyNameEs":"Agresión, libelo y difamación","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"Minnesota, Assault, libel and slander: English head \"defamation lawyer\": top-of-page bids $1.05 to $4.27 a click, competition low. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":4.27,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"defamation lawyer","bid_low_en":1.05,"bid_high_en":4.27,"competition_en":"LOW","competition_index_en":23,"family_bid_low_median":1.6,"family_bid_high_median":6.78,"queries_with_bid":3,"head_searches":260,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:MN:medical-malpractice","dataset":"ad-costs","level":"family","jurisdiction":"MN","stateName":"Minnesota","practice":"medical-malpractice","family":"medical-malpractice","topLevel":true,"familyName":"Medical malpractice","familyNameEs":"Negligencia médica","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"Minnesota, Medical malpractice: English head \"medical malpractice lawyer\": top-of-page bids $3.18 to $33.93 a click, competition low. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":33.93,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"medical malpractice lawyer","bid_low_en":3.18,"bid_high_en":33.93,"competition_en":"LOW","competition_index_en":2,"family_bid_low_median":4.03,"family_bid_high_median":30.52,"queries_with_bid":6,"head_searches":2400,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:MN:mass-tort","dataset":"ad-costs","level":"family","jurisdiction":"MN","stateName":"Minnesota","practice":"mass-tort","family":"mass-tort","topLevel":true,"familyName":"Mass torts","familyNameEs":"Daños masivos","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"Minnesota, Mass torts: English head \"class action lawyer\": top-of-page bids $4.76 to $20.55 a click, competition low. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":20.55,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"class action lawyer","bid_low_en":4.76,"bid_high_en":20.55,"competition_en":"LOW","competition_index_en":13,"family_bid_low_median":4.76,"family_bid_high_median":20.55,"queries_with_bid":2,"head_searches":140,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:MN:workers-compensation","dataset":"ad-costs","level":"family","jurisdiction":"MN","stateName":"Minnesota","practice":"workers-compensation","family":"workers-compensation","topLevel":true,"familyName":"Workers' compensation","familyNameEs":"Compensación laboral","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"Minnesota, Workers' compensation: English head \"workers comp attorney\": top-of-page bids $28.91 to $101 a click, competition medium; Spanish head \"abogado de compensacion laboral\": $8.48 to $26.23, competition high. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":100.81,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"workers comp attorney","bid_low_en":28.91,"bid_high_en":100.81,"competition_en":"MEDIUM","competition_index_en":38,"head_es":"abogado de compensacion laboral","bid_low_es":8.48,"bid_high_es":26.23,"competition_es":"HIGH","competition_index_es":98,"family_bid_low_median":28.91,"family_bid_high_median":104.48,"queries_with_bid":10,"head_searches":1600,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:MN:employment-law","dataset":"ad-costs","level":"family","jurisdiction":"MN","stateName":"Minnesota","practice":"employment-law","family":"employment-law","topLevel":true,"familyName":"Employment law","familyNameEs":"Derecho laboral","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"Minnesota, Employment law: English head \"employment lawyer\": top-of-page bids $2.07 to $7.86 a click, competition low; Spanish head \"abogado laboral\": $1.61 to $15.00, competition low. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":7.86,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"employment lawyer","bid_low_en":2.07,"bid_high_en":7.86,"competition_en":"LOW","competition_index_en":5,"head_es":"abogado laboral","bid_low_es":1.61,"bid_high_es":15,"competition_es":"LOW","competition_index_es":28,"family_bid_low_median":1.98,"family_bid_high_median":7.86,"queries_with_bid":10,"head_searches":2400,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:MN:employment-discrimination","dataset":"ad-costs","level":"family","jurisdiction":"MN","stateName":"Minnesota","practice":"employment-discrimination","family":"employment-discrimination","familyName":"Workplace discrimination and harassment","familyNameEs":"Discriminación y acoso laboral","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"Minnesota, Workplace discrimination and harassment: English head \"employment discrimination lawyer\": top-of-page bids $2.39 to $10.25 a click, competition low. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":10.25,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"employment discrimination lawyer","bid_low_en":2.39,"bid_high_en":10.25,"competition_en":"LOW","competition_index_en":17,"family_bid_low_median":2.28,"family_bid_high_median":9.7,"queries_with_bid":4,"head_searches":170,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:MN:wage-and-hour","dataset":"ad-costs","level":"family","jurisdiction":"MN","stateName":"Minnesota","practice":"wage-and-hour","family":"wage-and-hour","familyName":"Unpaid wages and overtime","familyNameEs":"Salarios y horas extra no pagados","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"Minnesota, Unpaid wages and overtime: English head \"wage theft lawyer\": top-of-page bids $1.47 to $5.44 a click, competition medium. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":5.44,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"wage theft lawyer","bid_low_en":1.47,"bid_high_en":5.44,"competition_en":"MEDIUM","competition_index_en":46,"family_bid_low_median":1.47,"family_bid_high_median":5.44,"queries_with_bid":1,"head_searches":70,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:MN:wrongful-termination","dataset":"ad-costs","level":"family","jurisdiction":"MN","stateName":"Minnesota","practice":"wrongful-termination","family":"wrongful-termination","familyName":"Wrongful termination and retaliation","familyNameEs":"Despido injustificado y represalias","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"Minnesota, Wrongful termination and retaliation: English head \"wrongful termination lawyer\": top-of-page bids $1.90 to $7.76 a click, competition low. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":7.76,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"wrongful termination lawyer","bid_low_en":1.9,"bid_high_en":7.76,"competition_en":"LOW","competition_index_en":29,"family_bid_low_median":1.72,"family_bid_high_median":8.39,"queries_with_bid":4,"head_searches":720,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:MN:whistleblower","dataset":"ad-costs","level":"family","jurisdiction":"MN","stateName":"Minnesota","practice":"whistleblower","family":"whistleblower","familyName":"Whistleblower and qui tam","familyNameEs":"Denunciantes y acciones qui tam","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"Minnesota, Whistleblower and qui tam: English head \"whistleblower lawyer\": top-of-page bids $3.87 to $15.00 a click, competition low. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":15,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"whistleblower lawyer","bid_low_en":3.87,"bid_high_en":15,"competition_en":"LOW","competition_index_en":8,"family_bid_low_median":3.87,"family_bid_high_median":15,"queries_with_bid":2,"head_searches":90,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:MN:immigration","dataset":"ad-costs","level":"family","jurisdiction":"MN","stateName":"Minnesota","practice":"immigration","family":"immigration","topLevel":true,"familyName":"Immigration","familyNameEs":"Inmigración","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"Minnesota, Immigration: English head \"immigration lawyer\": top-of-page bids $5.47 to $46.49 a click, competition low; Spanish head \"abogado de inmigracion\": $5.81 to $50.00, competition high. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":46.49,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"immigration lawyer","bid_low_en":5.47,"bid_high_en":46.49,"competition_en":"LOW","competition_index_en":10,"head_es":"abogado de inmigracion","bid_low_es":5.81,"bid_high_es":50,"competition_es":"HIGH","competition_index_es":81,"family_bid_low_median":5.81,"family_bid_high_median":41.39,"queries_with_bid":5,"head_searches":2400,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:MN:removal-defense","dataset":"ad-costs","level":"family","jurisdiction":"MN","stateName":"Minnesota","practice":"removal-defense","family":"removal-defense","familyName":"Deportation and removal defense","familyNameEs":"Defensa contra la deportación","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"Minnesota, Deportation and removal defense: English head \"deportation lawyer\": top-of-page bids $2.42 to $290 a click, competition medium. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":289.73,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"deportation lawyer","bid_low_en":2.42,"bid_high_en":289.73,"competition_en":"MEDIUM","competition_index_en":64,"family_bid_low_median":2.42,"family_bid_high_median":289.73,"queries_with_bid":2,"head_searches":20,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:MN:family-immigration","dataset":"ad-costs","level":"family","jurisdiction":"MN","stateName":"Minnesota","practice":"family-immigration","family":"family-immigration","familyName":"Family-based immigration","familyNameEs":"Inmigración por vínculo familiar","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"Minnesota, Family-based immigration: English head \"green card lawyer\": top-of-page bids $11.37 to $22.82 a click, competition medium. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":22.82,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"green card lawyer","bid_low_en":11.37,"bid_high_en":22.82,"competition_en":"MEDIUM","competition_index_en":54,"family_bid_low_median":11.37,"family_bid_high_median":22.82,"queries_with_bid":1,"head_searches":20,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:MN:family-law","dataset":"ad-costs","level":"family","jurisdiction":"MN","stateName":"Minnesota","practice":"family-law","family":"family-law","topLevel":true,"familyName":"Family law","familyNameEs":"Derecho de familia","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"Minnesota, Family law: English head \"family law attorney\": top-of-page bids $6.83 to $36.59 a click, competition low; Spanish head \"abogado de familia\": $1.26 to $6.19, competition high. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":36.59,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"family law attorney","bid_low_en":6.83,"bid_high_en":36.59,"competition_en":"LOW","competition_index_en":17,"head_es":"abogado de familia","bid_low_es":1.26,"bid_high_es":6.19,"competition_es":"HIGH","competition_index_es":69,"family_bid_low_median":3.44,"family_bid_high_median":36.59,"queries_with_bid":7,"head_searches":2900,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:MN:divorce","dataset":"ad-costs","level":"family","jurisdiction":"MN","stateName":"Minnesota","practice":"divorce","family":"divorce","familyName":"Divorce","familyNameEs":"Divorcio","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"Minnesota, Divorce: English head \"divorce lawyer\": top-of-page bids $3.72 to $33.41 a click, competition low; Spanish head \"abogado de divorcio\": $3.88 to $15.24, competition high. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":33.41,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"divorce lawyer","bid_low_en":3.72,"bid_high_en":33.41,"competition_en":"LOW","competition_index_en":8,"head_es":"abogado de divorcio","bid_low_es":3.88,"bid_high_es":15.24,"competition_es":"HIGH","competition_index_es":92,"family_bid_low_median":3.72,"family_bid_high_median":24.59,"queries_with_bid":7,"head_searches":3600,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:MN:child-custody","dataset":"ad-costs","level":"family","jurisdiction":"MN","stateName":"Minnesota","practice":"child-custody","family":"child-custody","familyName":"Child custody","familyNameEs":"Custodia de menores","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"Minnesota, Child custody: English head \"child custody lawyer\": top-of-page bids $3.99 to $42.90 a click, competition medium. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":42.9,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"child custody lawyer","bid_low_en":3.99,"bid_high_en":42.9,"competition_en":"MEDIUM","competition_index_en":48,"family_bid_low_median":3.99,"family_bid_high_median":36.88,"queries_with_bid":5,"head_searches":480,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:MN:child-support","dataset":"ad-costs","level":"family","jurisdiction":"MN","stateName":"Minnesota","practice":"child-support","family":"child-support","familyName":"Child support","familyNameEs":"Manutención de menores","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"Minnesota, Child support: English head \"child support attorney\": top-of-page bids $5.08 to $32.00 a click, competition medium. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":32,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"child support attorney","bid_low_en":5.08,"bid_high_en":32,"competition_en":"MEDIUM","competition_index_en":50,"family_bid_low_median":4,"family_bid_high_median":28.21,"queries_with_bid":3,"head_searches":720,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:MN:adoption","dataset":"ad-costs","level":"family","jurisdiction":"MN","stateName":"Minnesota","practice":"adoption","family":"adoption","familyName":"Adoption and paternity","familyNameEs":"Adopción y paternidad","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"Minnesota, Adoption and paternity: English head \"adoption lawyer\": top-of-page bids $4.54 to $19.94 a click, competition low. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":19.94,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"adoption lawyer","bid_low_en":4.54,"bid_high_en":19.94,"competition_en":"LOW","competition_index_en":21,"family_bid_low_median":4.54,"family_bid_high_median":19.94,"queries_with_bid":2,"head_searches":320,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:MN:domestic-violence","dataset":"ad-costs","level":"family","jurisdiction":"MN","stateName":"Minnesota","practice":"domestic-violence","family":"domestic-violence","familyName":"Domestic violence and protective orders","familyNameEs":"Violencia doméstica y órdenes de protección","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"Minnesota, Domestic violence and protective orders: English head \"domestic violence attorney\": top-of-page bids $47.78 to $144 a click, competition high. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":144.41,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"domestic violence attorney","bid_low_en":47.78,"bid_high_en":144.41,"competition_en":"HIGH","competition_index_en":77,"family_bid_low_median":25.55,"family_bid_high_median":112.77,"queries_with_bid":4,"head_searches":110,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:MN:criminal-defense","dataset":"ad-costs","level":"family","jurisdiction":"MN","stateName":"Minnesota","practice":"criminal-defense","family":"criminal-defense","topLevel":true,"familyName":"Criminal defense","familyNameEs":"Defensa penal","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"Minnesota, Criminal defense: English head \"criminal defense lawyer\": top-of-page bids $17.16 to $112 a click, competition low; Spanish head \"abogado criminalista\": $2.27 to $17.40, competition medium. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":111.79,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"criminal defense lawyer","bid_low_en":17.16,"bid_high_en":111.79,"competition_en":"LOW","competition_index_en":8,"head_es":"abogado criminalista","bid_low_es":2.27,"bid_high_es":17.4,"competition_es":"MEDIUM","competition_index_es":57,"family_bid_low_median":6.4,"family_bid_high_median":106.47,"queries_with_bid":8,"head_searches":2400,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:MN:dui-dwi","dataset":"ad-costs","level":"family","jurisdiction":"MN","stateName":"Minnesota","practice":"dui-dwi","family":"dui-dwi","familyName":"DUI and DWI","familyNameEs":"Conducir en estado de ebriedad (DUI/DWI)","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"Minnesota, DUI and DWI: English head \"dui lawyer\": top-of-page bids $11.66 to $88.40 a click, competition low. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":88.4,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"dui lawyer","bid_low_en":11.66,"bid_high_en":88.4,"competition_en":"LOW","competition_index_en":8,"family_bid_low_median":11.66,"family_bid_high_median":82.35,"queries_with_bid":5,"head_searches":2400,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:MN:drug-crimes","dataset":"ad-costs","level":"family","jurisdiction":"MN","stateName":"Minnesota","practice":"drug-crimes","family":"drug-crimes","familyName":"Drug charges","familyNameEs":"Delitos de drogas","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"Minnesota, Drug charges: English head \"drug lawyer\": top-of-page bids $40.80 to $86.03 a click, competition high. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":86.03,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"drug lawyer","bid_low_en":40.8,"bid_high_en":86.03,"competition_en":"HIGH","competition_index_en":77,"family_bid_low_median":40.8,"family_bid_high_median":86.03,"queries_with_bid":1,"head_searches":20,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:MN:bankruptcy","dataset":"ad-costs","level":"family","jurisdiction":"MN","stateName":"Minnesota","practice":"bankruptcy","family":"bankruptcy","topLevel":true,"familyName":"Bankruptcy","familyNameEs":"Bancarrota","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"Minnesota, Bankruptcy: Spanish head \"abogado de bancarrota\": $1.99 to $18.02, competition high. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":18.02,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_es":"abogado de bancarrota","bid_low_es":1.99,"bid_high_es":18.02,"competition_es":"HIGH","competition_index_es":81,"family_bid_low_median":1.99,"family_bid_high_median":18.02,"queries_with_bid":1,"head_searches":10,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:MN:estate-planning","dataset":"ad-costs","level":"family","jurisdiction":"MN","stateName":"Minnesota","practice":"estate-planning","family":"estate-planning","topLevel":true,"familyName":"Estate planning","familyNameEs":"Planificación patrimonial","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"Minnesota, Estate planning: English head \"estate planning attorney\": top-of-page bids $3.47 to $14.55 a click, competition low. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":14.55,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"estate planning attorney","bid_low_en":3.47,"bid_high_en":14.55,"competition_en":"LOW","competition_index_en":11,"family_bid_low_median":3.22,"family_bid_high_median":17,"queries_with_bid":9,"head_searches":5400,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:MN:probate","dataset":"ad-costs","level":"family","jurisdiction":"MN","stateName":"Minnesota","practice":"probate","family":"probate","familyName":"Probate and estate administration","familyNameEs":"Sucesiones y administración de herencias","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"Minnesota, Probate and estate administration: English head \"probate attorney\": top-of-page bids $6.94 to $27.47 a click, competition low. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":27.47,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"probate attorney","bid_low_en":6.94,"bid_high_en":27.47,"competition_en":"LOW","competition_index_en":20,"family_bid_low_median":5.42,"family_bid_high_median":26.74,"queries_with_bid":4,"head_searches":880,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:MN:guardianship","dataset":"ad-costs","level":"family","jurisdiction":"MN","stateName":"Minnesota","practice":"guardianship","family":"guardianship","familyName":"Guardianship and conservatorship","familyNameEs":"Tutela y curatela","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"Minnesota, Guardianship and conservatorship: English head \"guardianship attorney\": top-of-page bids $2.74 to $20.06 a click, competition medium. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":20.06,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"guardianship attorney","bid_low_en":2.74,"bid_high_en":20.06,"competition_en":"MEDIUM","competition_index_en":40,"family_bid_low_median":3.33,"family_bid_high_median":18.22,"queries_with_bid":2,"head_searches":210,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:MN:elder-law","dataset":"ad-costs","level":"family","jurisdiction":"MN","stateName":"Minnesota","practice":"elder-law","family":"elder-law","familyName":"Elder law and long-term care planning","familyNameEs":"Derecho de personas mayores y planificación de cuidados","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"Minnesota, Elder law and long-term care planning: English head \"elder law attorney\": top-of-page bids $0.74 to $11.32 a click, competition low. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":11.32,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"elder law attorney","bid_low_en":0.74,"bid_high_en":11.32,"competition_en":"LOW","competition_index_en":9,"family_bid_low_median":0.99,"family_bid_high_median":8.25,"queries_with_bid":3,"head_searches":480,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:MN:lemon-law","dataset":"ad-costs","level":"family","jurisdiction":"MN","stateName":"Minnesota","practice":"lemon-law","family":"lemon-law","topLevel":true,"familyName":"Lemon law and auto fraud","familyNameEs":"Ley limón y fraude automotriz","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"Minnesota, Lemon law and auto fraud: English head \"lemon law lawyer\": top-of-page bids $9.84 to $26.30 a click, competition medium. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":26.3,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"lemon law lawyer","bid_low_en":9.84,"bid_high_en":26.3,"competition_en":"MEDIUM","competition_index_en":60,"family_bid_low_median":9.49,"family_bid_high_median":27.19,"queries_with_bid":4,"head_searches":210,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:MN:consumer-protection","dataset":"ad-costs","level":"family","jurisdiction":"MN","stateName":"Minnesota","practice":"consumer-protection","family":"consumer-protection","topLevel":true,"familyName":"Consumer protection","familyNameEs":"Protección al consumidor","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"Minnesota, Consumer protection: English head \"consumer protection lawyer\": top-of-page bids $1.43 to $9.96 a click, competition medium. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":9.96,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"consumer protection lawyer","bid_low_en":1.43,"bid_high_en":9.96,"competition_en":"MEDIUM","competition_index_en":38,"family_bid_low_median":1.8,"family_bid_high_median":8.85,"queries_with_bid":4,"head_searches":110,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:MN:debt-collection-defense","dataset":"ad-costs","level":"family","jurisdiction":"MN","stateName":"Minnesota","practice":"debt-collection-defense","family":"debt-collection-defense","familyName":"Debt collection abuse (FDCPA)","familyNameEs":"Abusos en el cobro de deudas (FDCPA)","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"Minnesota, Debt collection abuse (FDCPA): English head \"debt collection lawyer\": top-of-page bids $3.71 to $14.40 a click, competition medium. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":14.4,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"debt collection lawyer","bid_low_en":3.71,"bid_high_en":14.4,"competition_en":"MEDIUM","competition_index_en":61,"family_bid_low_median":3.85,"family_bid_high_median":10.64,"queries_with_bid":2,"head_searches":140,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:MN:consumer-fraud","dataset":"ad-costs","level":"family","jurisdiction":"MN","stateName":"Minnesota","practice":"consumer-fraud","family":"consumer-fraud","familyName":"Consumer fraud and scams","familyNameEs":"Fraude al consumidor y estafas","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"Minnesota, Consumer fraud and scams: English head \"fraud attorney\": top-of-page bids $7.21 to $45.83 a click, competition medium. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":45.83,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"fraud attorney","bid_low_en":7.21,"bid_high_en":45.83,"competition_en":"MEDIUM","competition_index_en":59,"family_bid_low_median":4.75,"family_bid_high_median":26.29,"queries_with_bid":2,"head_searches":50,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:MN:business-law","dataset":"ad-costs","level":"family","jurisdiction":"MN","stateName":"Minnesota","practice":"business-law","family":"business-law","topLevel":true,"familyName":"Business and commercial law","familyNameEs":"Derecho empresarial y comercial","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"Minnesota, Business and commercial law: English head \"business lawyer\": top-of-page bids $3.55 to $13.85 a click, competition low. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":13.85,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"business lawyer","bid_low_en":3.55,"bid_high_en":13.85,"competition_en":"LOW","competition_index_en":1,"family_bid_low_median":3.33,"family_bid_high_median":16.19,"queries_with_bid":7,"head_searches":1600,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:MN:business-formation","dataset":"ad-costs","level":"family","jurisdiction":"MN","stateName":"Minnesota","practice":"business-formation","family":"business-formation","familyName":"Business formation and governance","familyNameEs":"Constitución y gobierno de empresas","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"Minnesota, Business formation and governance: English head \"small business lawyer\": top-of-page bids $3.56 to $15.55 a click, competition medium. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":15.55,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"small business lawyer","bid_low_en":3.56,"bid_high_en":15.55,"competition_en":"MEDIUM","competition_index_en":47,"family_bid_low_median":4.54,"family_bid_high_median":22.77,"queries_with_bid":2,"head_searches":70,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:MN:contract-disputes","dataset":"ad-costs","level":"family","jurisdiction":"MN","stateName":"Minnesota","practice":"contract-disputes","family":"contract-disputes","familyName":"Contract disputes","familyNameEs":"Disputas contractuales","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"Minnesota, Contract disputes: English head \"contract lawyer\": top-of-page bids $2.14 to $8.93 a click, competition low. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":8.93,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"contract lawyer","bid_low_en":2.14,"bid_high_en":8.93,"competition_en":"LOW","competition_index_en":0,"family_bid_low_median":2.42,"family_bid_high_median":11.8,"queries_with_bid":2,"head_searches":1900,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:MN:civil-rights","dataset":"ad-costs","level":"family","jurisdiction":"MN","stateName":"Minnesota","practice":"civil-rights","family":"civil-rights","topLevel":true,"familyName":"Civil rights","familyNameEs":"Derechos civiles","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"Minnesota, Civil rights: English head \"civil rights attorney\": top-of-page bids $1.81 to $7.55 a click, competition medium. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":7.55,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"civil rights attorney","bid_low_en":1.81,"bid_high_en":7.55,"competition_en":"MEDIUM","competition_index_en":46,"family_bid_low_median":1.86,"family_bid_high_median":7.35,"queries_with_bid":4,"head_searches":260,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:MN:disability-access","dataset":"ad-costs","level":"family","jurisdiction":"MN","stateName":"Minnesota","practice":"disability-access","family":"disability-access","familyName":"Disability access (ADA)","familyNameEs":"Accesibilidad para personas con discapacidad (ADA)","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"Minnesota, Disability access (ADA): English head \"ada lawyer\": top-of-page bids $2.00 to $6.54 a click, competition low. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":6.54,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"ada lawyer","bid_low_en":2,"bid_high_en":6.54,"competition_en":"LOW","competition_index_en":7,"family_bid_low_median":2,"family_bid_high_median":6.66,"queries_with_bid":3,"head_searches":210,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:MN:landlord-tenant","dataset":"ad-costs","level":"family","jurisdiction":"MN","stateName":"Minnesota","practice":"landlord-tenant","family":"landlord-tenant","topLevel":true,"familyName":"Landlord and tenant","familyNameEs":"Arrendadores e inquilinos","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"Minnesota, Landlord and tenant: English head \"eviction lawyer\": top-of-page bids $1.56 to $5.65 a click, competition low. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":5.65,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"eviction lawyer","bid_low_en":1.56,"bid_high_en":5.65,"competition_en":"LOW","competition_index_en":32,"family_bid_low_median":1.66,"family_bid_high_median":6.15,"queries_with_bid":6,"head_searches":590,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:MN:real-estate","dataset":"ad-costs","level":"family","jurisdiction":"MN","stateName":"Minnesota","practice":"real-estate","family":"real-estate","topLevel":true,"familyName":"Real estate","familyNameEs":"Bienes raíces","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"Minnesota, Real estate: English head \"real estate lawyer\": top-of-page bids $2.12 to $9.22 a click, competition low. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":9.22,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"real estate lawyer","bid_low_en":2.12,"bid_high_en":9.22,"competition_en":"LOW","competition_index_en":1,"family_bid_low_median":2.12,"family_bid_high_median":9.22,"queries_with_bid":5,"head_searches":1900,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:MN:foreclosure-defense","dataset":"ad-costs","level":"family","jurisdiction":"MN","stateName":"Minnesota","practice":"foreclosure-defense","family":"foreclosure-defense","familyName":"Foreclosure defense","familyNameEs":"Defensa contra ejecuciones hipotecarias","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"Minnesota, Foreclosure defense: English head \"foreclosure attorney\": top-of-page bids $6.39 to $21.75 a click, competition high. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":21.75,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"foreclosure attorney","bid_low_en":6.39,"bid_high_en":21.75,"competition_en":"HIGH","competition_index_en":69,"family_bid_low_median":4.62,"family_bid_high_median":15.89,"queries_with_bid":2,"head_searches":70,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:MN:intellectual-property","dataset":"ad-costs","level":"family","jurisdiction":"MN","stateName":"Minnesota","practice":"intellectual-property","family":"intellectual-property","topLevel":true,"familyName":"Intellectual property","familyNameEs":"Propiedad intelectual","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"Minnesota, Intellectual property: English head \"intellectual property lawyer\": top-of-page bids $4.23 to $16.12 a click, competition low. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":16.12,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"intellectual property lawyer","bid_low_en":4.23,"bid_high_en":16.12,"competition_en":"LOW","competition_index_en":0,"family_bid_low_median":4.13,"family_bid_high_median":16.12,"queries_with_bid":6,"head_searches":1600,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:MN:trademark","dataset":"ad-costs","level":"family","jurisdiction":"MN","stateName":"Minnesota","practice":"trademark","family":"trademark","familyName":"Trademarks","familyNameEs":"Marcas","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"Minnesota, Trademarks: English head \"trademark attorney\": top-of-page bids $8.00 to $39.17 a click, competition medium. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":39.17,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"trademark attorney","bid_low_en":8,"bid_high_en":39.17,"competition_en":"MEDIUM","competition_index_en":41,"family_bid_low_median":8.13,"family_bid_high_median":33.95,"queries_with_bid":4,"head_searches":480,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:MN:patent","dataset":"ad-costs","level":"family","jurisdiction":"MN","stateName":"Minnesota","practice":"patent","family":"patent","familyName":"Patents","familyNameEs":"Patentes","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"Minnesota, Patents: English head \"patent attorney\": top-of-page bids $6.86 to $24.73 a click, competition low. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":24.73,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"patent attorney","bid_low_en":6.86,"bid_high_en":24.73,"competition_en":"LOW","competition_index_en":3,"family_bid_low_median":5.04,"family_bid_high_median":30.99,"queries_with_bid":4,"head_searches":590,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:MN:copyright","dataset":"ad-costs","level":"family","jurisdiction":"MN","stateName":"Minnesota","practice":"copyright","family":"copyright","familyName":"Copyright","familyNameEs":"Derechos de autor","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"Minnesota, Copyright: English head \"copyright lawyer\": top-of-page bids $1.82 to $12.12 a click, competition low. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":12.12,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"copyright lawyer","bid_low_en":1.82,"bid_high_en":12.12,"competition_en":"LOW","competition_index_en":8,"family_bid_low_median":1.39,"family_bid_high_median":9.62,"queries_with_bid":2,"head_searches":110,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:MN:tax","dataset":"ad-costs","level":"family","jurisdiction":"MN","stateName":"Minnesota","practice":"tax","family":"tax","topLevel":true,"familyName":"Tax disputes and IRS problems","familyNameEs":"Disputas fiscales y problemas con el IRS","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"Minnesota, Tax disputes and IRS problems: English head \"tax lawyer\": top-of-page bids $9.11 to $38.93 a click, competition low. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":38.93,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"tax lawyer","bid_low_en":9.11,"bid_high_en":38.93,"competition_en":"LOW","competition_index_en":2,"family_bid_low_median":9.11,"family_bid_high_median":38.93,"queries_with_bid":6,"head_searches":1900,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:MN:education-law","dataset":"ad-costs","level":"family","jurisdiction":"MN","stateName":"Minnesota","practice":"education-law","family":"education-law","topLevel":true,"familyName":"Education law","familyNameEs":"Derecho educativo","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"Minnesota, Education law: English head \"education lawyer\": top-of-page bids $3.21 to $8.74 a click, competition low. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":8.74,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"education lawyer","bid_low_en":3.21,"bid_high_en":8.74,"competition_en":"LOW","competition_index_en":30,"family_bid_low_median":3.21,"family_bid_high_median":8.74,"queries_with_bid":2,"head_searches":50,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:MN:special-education","dataset":"ad-costs","level":"family","jurisdiction":"MN","stateName":"Minnesota","practice":"special-education","family":"special-education","familyName":"Special education (IDEA)","familyNameEs":"Educación especial (IDEA)","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"Minnesota, Special education (IDEA): English head \"special ed advocate\": top-of-page bids $0.98 to $5.37 a click, competition low. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":5.37,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"special ed advocate","bid_low_en":0.98,"bid_high_en":5.37,"competition_en":"LOW","competition_index_en":18,"family_bid_low_median":0.81,"family_bid_high_median":3.41,"queries_with_bid":3,"head_searches":30,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:MO:personal-injury","dataset":"ad-costs","level":"family","jurisdiction":"MO","stateName":"Missouri","practice":"personal-injury","family":"personal-injury","topLevel":true,"familyName":"Personal injury","familyNameEs":"Lesiones personales","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"Missouri, Personal injury: English head \"personal injury attorney near me\": top-of-page bids $76.79 to $500 a click, competition low. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":500,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"personal injury attorney near me","bid_low_en":76.79,"bid_high_en":500,"competition_en":"LOW","competition_index_en":16,"family_bid_low_median":51.67,"family_bid_high_median":504.71,"queries_with_bid":6,"head_searches":4400,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:MO:auto-accidents","dataset":"ad-costs","level":"family","jurisdiction":"MO","stateName":"Missouri","practice":"auto-accidents","family":"auto-accidents","familyName":"Car accidents","familyNameEs":"Accidentes de auto","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"Missouri, Car accidents: English head \"car accident lawyer near me\": top-of-page bids $104 to $524 a click, competition low; Spanish head \"abogado de accidentes\": $43.34 to $100, competition low. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":524.44,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"car accident lawyer near me","bid_low_en":103.57,"bid_high_en":524.44,"competition_en":"LOW","competition_index_en":14,"head_es":"abogado de accidentes","bid_low_es":43.34,"bid_high_es":100,"competition_es":"LOW","competition_index_es":6,"family_bid_low_median":93.18,"family_bid_high_median":498.73,"queries_with_bid":6,"head_searches":2400,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:MO:truck-accidents","dataset":"ad-costs","level":"family","jurisdiction":"MO","stateName":"Missouri","practice":"truck-accidents","family":"truck-accidents","familyName":"Truck accidents","familyNameEs":"Accidentes de camiones","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"Missouri, Truck accidents: English head \"truck accident lawyer near me\": top-of-page bids $7.17 to $668 a click, competition low. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":668.1,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"truck accident lawyer near me","bid_low_en":7.17,"bid_high_en":668.1,"competition_en":"LOW","competition_index_en":6,"family_bid_low_median":7.17,"family_bid_high_median":668.1,"queries_with_bid":3,"head_searches":480,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:MO:premises-liability","dataset":"ad-costs","level":"family","jurisdiction":"MO","stateName":"Missouri","practice":"premises-liability","family":"premises-liability","familyName":"Premises liability (slip and fall)","familyNameEs":"Responsabilidad de propietarios (resbalones y caídas)","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"Missouri, Premises liability (slip and fall): English head \"slip and fall attorney\": top-of-page bids $42.96 to $881 a click, competition low. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":881.41,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"slip and fall attorney","bid_low_en":42.96,"bid_high_en":881.41,"competition_en":"LOW","competition_index_en":31,"family_bid_low_median":42.96,"family_bid_high_median":689.57,"queries_with_bid":5,"head_searches":170,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:MO:dog-bites","dataset":"ad-costs","level":"family","jurisdiction":"MO","stateName":"Missouri","practice":"dog-bites","family":"dog-bites","familyName":"Dog bites","familyNameEs":"Mordeduras de perro","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"Missouri, Dog bites: English head \"dog bite lawyer\": top-of-page bids $89.35 to $356 a click, competition low. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":356.05,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"dog bite lawyer","bid_low_en":89.35,"bid_high_en":356.05,"competition_en":"LOW","competition_index_en":26,"family_bid_low_median":40.68,"family_bid_high_median":855.08,"queries_with_bid":3,"head_searches":170,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:MO:wrongful-death","dataset":"ad-costs","level":"family","jurisdiction":"MO","stateName":"Missouri","practice":"wrongful-death","family":"wrongful-death","familyName":"Wrongful death","familyNameEs":"Muerte por negligencia","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"Missouri, Wrongful death: English head \"wrongful death lawyer\": top-of-page bids $3.32 to $364 a click, competition low. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":364.05,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"wrongful death lawyer","bid_low_en":3.32,"bid_high_en":364.05,"competition_en":"LOW","competition_index_en":3,"family_bid_low_median":50,"family_bid_high_median":828.15,"queries_with_bid":4,"head_searches":260,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:MO:maritime-injury","dataset":"ad-costs","level":"family","jurisdiction":"MO","stateName":"Missouri","practice":"maritime-injury","family":"maritime-injury","familyName":"Maritime and boating injuries","familyNameEs":"Lesiones marítimas y en embarcaciones","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"Missouri, Maritime and boating injuries: English head \"maritime lawyer\": top-of-page bids $8.35 to $21.96 a click, competition low. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":21.96,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"maritime lawyer","bid_low_en":8.35,"bid_high_en":21.96,"competition_en":"LOW","competition_index_en":2,"family_bid_low_median":8.35,"family_bid_high_median":21.96,"queries_with_bid":1,"head_searches":260,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:MO:assault-defamation","dataset":"ad-costs","level":"family","jurisdiction":"MO","stateName":"Missouri","practice":"assault-defamation","family":"assault-defamation","familyName":"Assault, libel and slander","familyNameEs":"Agresión, libelo y difamación","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"Missouri, Assault, libel and slander: English head \"defamation lawyer\": top-of-page bids $1.66 to $9.14 a click, competition low. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":9.14,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"defamation lawyer","bid_low_en":1.66,"bid_high_en":9.14,"competition_en":"LOW","competition_index_en":27,"family_bid_low_median":1.58,"family_bid_high_median":4.99,"queries_with_bid":3,"head_searches":260,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:MO:medical-malpractice","dataset":"ad-costs","level":"family","jurisdiction":"MO","stateName":"Missouri","practice":"medical-malpractice","family":"medical-malpractice","topLevel":true,"familyName":"Medical malpractice","familyNameEs":"Negligencia médica","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"Missouri, Medical malpractice: English head \"medical malpractice lawyer\": top-of-page bids $4.99 to $58.98 a click, competition low. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":58.98,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"medical malpractice lawyer","bid_low_en":4.99,"bid_high_en":58.98,"competition_en":"LOW","competition_index_en":6,"family_bid_low_median":4.13,"family_bid_high_median":30.25,"queries_with_bid":6,"head_searches":2900,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:MO:nursing-home-abuse","dataset":"ad-costs","level":"family","jurisdiction":"MO","stateName":"Missouri","practice":"nursing-home-abuse","family":"nursing-home-abuse","familyName":"Nursing home abuse and neglect","familyNameEs":"Abuso y negligencia en hogares de ancianos","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"Missouri, Nursing home abuse and neglect: English head \"nursing home neglect lawyer\": top-of-page bids $7.26 to $113 a click, competition medium. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":113.46,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"nursing home neglect lawyer","bid_low_en":7.26,"bid_high_en":113.46,"competition_en":"MEDIUM","competition_index_en":54,"family_bid_low_median":7.46,"family_bid_high_median":79.73,"queries_with_bid":2,"head_searches":50,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:MO:birth-injury","dataset":"ad-costs","level":"family","jurisdiction":"MO","stateName":"Missouri","practice":"birth-injury","family":"birth-injury","familyName":"Birth injuries","familyNameEs":"Lesiones de parto","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"Missouri, Birth injuries: English head \"birth trauma lawyer\": top-of-page bids $95.69 to $1,000 a click, competition high. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":1000,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"birth trauma lawyer","bid_low_en":95.69,"bid_high_en":1000,"competition_en":"HIGH","competition_index_en":67,"family_bid_low_median":95.69,"family_bid_high_median":1000,"queries_with_bid":1,"head_searches":40,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:MO:mass-tort","dataset":"ad-costs","level":"family","jurisdiction":"MO","stateName":"Missouri","practice":"mass-tort","family":"mass-tort","topLevel":true,"familyName":"Mass torts","familyNameEs":"Daños masivos","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"Missouri, Mass torts: English head \"class action lawyer\": top-of-page bids $5.37 to $27.63 a click, competition low. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":27.63,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"class action lawyer","bid_low_en":5.37,"bid_high_en":27.63,"competition_en":"LOW","competition_index_en":21,"family_bid_low_median":5.37,"family_bid_high_median":27.63,"queries_with_bid":2,"head_searches":210,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:MO:product-liability","dataset":"ad-costs","level":"family","jurisdiction":"MO","stateName":"Missouri","practice":"product-liability","family":"product-liability","familyName":"Product liability","familyNameEs":"Responsabilidad por productos","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"Missouri, Product liability: English head \"product liability attorney\": top-of-page bids $10.08 to $84.79 a click, competition medium. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":84.79,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"product liability attorney","bid_low_en":10.08,"bid_high_en":84.79,"competition_en":"MEDIUM","competition_index_en":54,"family_bid_low_median":10.08,"family_bid_high_median":84.79,"queries_with_bid":1,"head_searches":50,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:MO:toxic-exposure","dataset":"ad-costs","level":"family","jurisdiction":"MO","stateName":"Missouri","practice":"toxic-exposure","family":"toxic-exposure","familyName":"Toxic exposure and asbestos","familyNameEs":"Exposición tóxica y asbesto","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"Missouri, Toxic exposure and asbestos: English head \"asbestos lawyer\": top-of-page bids $7.14 to $60.00 a click, competition low. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":60,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"asbestos lawyer","bid_low_en":7.14,"bid_high_en":60,"competition_en":"LOW","competition_index_en":16,"family_bid_low_median":7.14,"family_bid_high_median":60,"queries_with_bid":1,"head_searches":30,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:MO:mesothelioma","dataset":"ad-costs","level":"family","jurisdiction":"MO","stateName":"Missouri","practice":"toxic-exposure","family":"mesothelioma","parent":"toxic-exposure","familyName":"Mesothelioma","familyNameEs":"Mesotelioma","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"Missouri, Mesothelioma: English head \"mesothelioma attorney\": top-of-page bids $119 to $314 a click, competition low. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":314.23,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"mesothelioma attorney","bid_low_en":119.17,"bid_high_en":314.23,"competition_en":"LOW","competition_index_en":19,"family_bid_low_median":99.03,"family_bid_high_median":349.14,"queries_with_bid":3,"head_searches":110,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:MO:workers-compensation","dataset":"ad-costs","level":"family","jurisdiction":"MO","stateName":"Missouri","practice":"workers-compensation","family":"workers-compensation","topLevel":true,"familyName":"Workers' compensation","familyNameEs":"Compensación laboral","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"Missouri, Workers' compensation: English head \"workers comp attorney\": top-of-page bids $33.78 to $150 a click, competition low. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":150,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"workers comp attorney","bid_low_en":33.78,"bid_high_en":150,"competition_en":"LOW","competition_index_en":30,"family_bid_low_median":33.78,"family_bid_high_median":150,"queries_with_bid":9,"head_searches":2400,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:MO:employment-law","dataset":"ad-costs","level":"family","jurisdiction":"MO","stateName":"Missouri","practice":"employment-law","family":"employment-law","topLevel":true,"familyName":"Employment law","familyNameEs":"Derecho laboral","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"Missouri, Employment law: English head \"employment lawyer\": top-of-page bids $1.53 to $6.58 a click, competition low; Spanish head \"abogado laboral\": $0.62 to $4.52, competition medium. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":6.58,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"employment lawyer","bid_low_en":1.53,"bid_high_en":6.58,"competition_en":"LOW","competition_index_en":4,"head_es":"abogado laboral","bid_low_es":0.62,"bid_high_es":4.52,"competition_es":"MEDIUM","competition_index_es":54,"family_bid_low_median":1.37,"family_bid_high_median":6.58,"queries_with_bid":9,"head_searches":2900,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:MO:employment-discrimination","dataset":"ad-costs","level":"family","jurisdiction":"MO","stateName":"Missouri","practice":"employment-discrimination","family":"employment-discrimination","familyName":"Workplace discrimination and harassment","familyNameEs":"Discriminación y acoso laboral","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"Missouri, Workplace discrimination and harassment: English head \"employment discrimination lawyer\": top-of-page bids $1.06 to $4.99 a click, competition low. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":4.99,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"employment discrimination lawyer","bid_low_en":1.06,"bid_high_en":4.99,"competition_en":"LOW","competition_index_en":13,"family_bid_low_median":1.36,"family_bid_high_median":6.24,"queries_with_bid":4,"head_searches":320,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:MO:wrongful-termination","dataset":"ad-costs","level":"family","jurisdiction":"MO","stateName":"Missouri","practice":"wrongful-termination","family":"wrongful-termination","familyName":"Wrongful termination and retaliation","familyNameEs":"Despido injustificado y represalias","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"Missouri, Wrongful termination and retaliation: English head \"wrongful termination lawyer\": top-of-page bids $1.32 to $5.77 a click, competition medium. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":5.77,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"wrongful termination lawyer","bid_low_en":1.32,"bid_high_en":5.77,"competition_en":"MEDIUM","competition_index_en":33,"family_bid_low_median":1.27,"family_bid_high_median":5.58,"queries_with_bid":4,"head_searches":880,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:MO:whistleblower","dataset":"ad-costs","level":"family","jurisdiction":"MO","stateName":"Missouri","practice":"whistleblower","family":"whistleblower","familyName":"Whistleblower and qui tam","familyNameEs":"Denunciantes y acciones qui tam","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"Missouri, Whistleblower and qui tam: English head \"whistleblower lawyer\": top-of-page bids $3.19 to $13.14 a click, competition low. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":13.14,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"whistleblower lawyer","bid_low_en":3.19,"bid_high_en":13.14,"competition_en":"LOW","competition_index_en":10,"family_bid_low_median":3.19,"family_bid_high_median":13.14,"queries_with_bid":2,"head_searches":140,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:MO:labor-relations","dataset":"ad-costs","level":"family","jurisdiction":"MO","stateName":"Missouri","practice":"labor-relations","family":"labor-relations","familyName":"Labor and union relations","familyNameEs":"Relaciones laborales y sindicales","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"Missouri, Labor and union relations: English head \"union lawyer\": top-of-page bids $2.65 to $12.14 a click, competition low. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":12.14,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"union lawyer","bid_low_en":2.65,"bid_high_en":12.14,"competition_en":"LOW","competition_index_en":26,"family_bid_low_median":2.03,"family_bid_high_median":9.23,"queries_with_bid":2,"head_searches":20,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:MO:employee-benefits","dataset":"ad-costs","level":"family","jurisdiction":"MO","stateName":"Missouri","practice":"employee-benefits","family":"employee-benefits","familyName":"Employee benefits and ERISA","familyNameEs":"Beneficios de empleados y ERISA","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"Missouri, Employee benefits and ERISA: English head \"erisa lawyer\": top-of-page bids $4.33 to $25.81 a click, competition low. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":25.81,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"erisa lawyer","bid_low_en":4.33,"bid_high_en":25.81,"competition_en":"LOW","competition_index_en":8,"family_bid_low_median":4.6,"family_bid_high_median":29.8,"queries_with_bid":2,"head_searches":70,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:MO:immigration","dataset":"ad-costs","level":"family","jurisdiction":"MO","stateName":"Missouri","practice":"immigration","family":"immigration","topLevel":true,"familyName":"Immigration","familyNameEs":"Inmigración","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"Missouri, Immigration: English head \"immigration lawyer\": top-of-page bids $4.56 to $16.81 a click, competition low; Spanish head \"abogado de inmigracion\": $7.46 to $50.00, competition high. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":16.81,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"immigration lawyer","bid_low_en":4.56,"bid_high_en":16.81,"competition_en":"LOW","competition_index_en":8,"head_es":"abogado de inmigracion","bid_low_es":7.46,"bid_high_es":50,"competition_es":"HIGH","competition_index_es":70,"family_bid_low_median":3.92,"family_bid_high_median":16.98,"queries_with_bid":6,"head_searches":2900,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:MO:family-immigration","dataset":"ad-costs","level":"family","jurisdiction":"MO","stateName":"Missouri","practice":"family-immigration","family":"family-immigration","familyName":"Family-based immigration","familyNameEs":"Inmigración por vínculo familiar","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"Missouri, Family-based immigration: English head \"green card lawyer\": top-of-page bids $6.29 to $20.19 a click, competition high. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":20.19,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"green card lawyer","bid_low_en":6.29,"bid_high_en":20.19,"competition_en":"HIGH","competition_index_en":74,"family_bid_low_median":11.68,"family_bid_high_median":27.55,"queries_with_bid":2,"head_searches":20,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:MO:family-law","dataset":"ad-costs","level":"family","jurisdiction":"MO","stateName":"Missouri","practice":"family-law","family":"family-law","topLevel":true,"familyName":"Family law","familyNameEs":"Derecho de familia","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"Missouri, Family law: English head \"family law attorney\": top-of-page bids $2.41 to $12.43 a click, competition low; Spanish head \"abogado de familia\": $1.39 to $7.75, competition medium. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":12.43,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"family law attorney","bid_low_en":2.41,"bid_high_en":12.43,"competition_en":"LOW","competition_index_en":14,"head_es":"abogado de familia","bid_low_es":1.39,"bid_high_es":7.75,"competition_es":"MEDIUM","competition_index_es":64,"family_bid_low_median":2.2,"family_bid_high_median":9.04,"queries_with_bid":9,"head_searches":4400,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:MO:divorce","dataset":"ad-costs","level":"family","jurisdiction":"MO","stateName":"Missouri","practice":"divorce","family":"divorce","familyName":"Divorce","familyNameEs":"Divorcio","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"Missouri, Divorce: English head \"divorce lawyer\": top-of-page bids $3.32 to $16.93 a click, competition low; Spanish head \"abogado de divorcio\": $2.00 to $6.65, competition high. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":16.93,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"divorce lawyer","bid_low_en":3.32,"bid_high_en":16.93,"competition_en":"LOW","competition_index_en":5,"head_es":"abogado de divorcio","bid_low_es":2,"bid_high_es":6.65,"competition_es":"HIGH","competition_index_es":72,"family_bid_low_median":2.23,"family_bid_high_median":11.23,"queries_with_bid":8,"head_searches":4400,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:MO:child-custody","dataset":"ad-costs","level":"family","jurisdiction":"MO","stateName":"Missouri","practice":"child-custody","family":"child-custody","familyName":"Child custody","familyNameEs":"Custodia de menores","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"Missouri, Child custody: English head \"child custody attorney near me\": top-of-page bids $1.63 to $8.42 a click, competition medium. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":8.42,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"child custody attorney near me","bid_low_en":1.63,"bid_high_en":8.42,"competition_en":"MEDIUM","competition_index_en":52,"family_bid_low_median":1.84,"family_bid_high_median":10.32,"queries_with_bid":5,"head_searches":1000,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:MO:child-support","dataset":"ad-costs","level":"family","jurisdiction":"MO","stateName":"Missouri","practice":"child-support","family":"child-support","familyName":"Child support","familyNameEs":"Manutención de menores","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"Missouri, Child support: English head \"child support lawyer\": top-of-page bids $1.98 to $7.48 a click, competition medium. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":7.48,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"child support lawyer","bid_low_en":1.98,"bid_high_en":7.48,"competition_en":"MEDIUM","competition_index_en":43,"family_bid_low_median":1.8,"family_bid_high_median":7.69,"queries_with_bid":4,"head_searches":880,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:MO:adoption","dataset":"ad-costs","level":"family","jurisdiction":"MO","stateName":"Missouri","practice":"adoption","family":"adoption","familyName":"Adoption and paternity","familyNameEs":"Adopción y paternidad","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"Missouri, Adoption and paternity: English head \"adoption lawyer\": top-of-page bids $1.38 to $5.83 a click, competition low. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":5.83,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"adoption lawyer","bid_low_en":1.38,"bid_high_en":5.83,"competition_en":"LOW","competition_index_en":16,"family_bid_low_median":1.38,"family_bid_high_median":5.83,"queries_with_bid":2,"head_searches":390,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:MO:juvenile","dataset":"ad-costs","level":"family","jurisdiction":"MO","stateName":"Missouri","practice":"juvenile","family":"juvenile","familyName":"Juvenile cases","familyNameEs":"Casos de menores","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"Missouri, Juvenile cases: English head \"juvenile attorney\": top-of-page bids $4.06 to $10.15 a click, competition medium. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":10.15,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"juvenile attorney","bid_low_en":4.06,"bid_high_en":10.15,"competition_en":"MEDIUM","competition_index_en":55,"family_bid_low_median":3.96,"family_bid_high_median":15.07,"queries_with_bid":2,"head_searches":70,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:MO:domestic-violence","dataset":"ad-costs","level":"family","jurisdiction":"MO","stateName":"Missouri","practice":"domestic-violence","family":"domestic-violence","familyName":"Domestic violence and protective orders","familyNameEs":"Violencia doméstica y órdenes de protección","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"Missouri, Domestic violence and protective orders: English head \"domestic violence lawyer\": top-of-page bids $3.55 to $27.58 a click, competition low. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":27.58,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"domestic violence lawyer","bid_low_en":3.55,"bid_high_en":27.58,"competition_en":"LOW","competition_index_en":29,"family_bid_low_median":5.11,"family_bid_high_median":34.29,"queries_with_bid":6,"head_searches":210,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:MO:criminal-defense","dataset":"ad-costs","level":"family","jurisdiction":"MO","stateName":"Missouri","practice":"criminal-defense","family":"criminal-defense","topLevel":true,"familyName":"Criminal defense","familyNameEs":"Defensa penal","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"Missouri, Criminal defense: English head \"criminal defense lawyer\": top-of-page bids $4.79 to $24.04 a click, competition low; Spanish head \"abogado penal\": $1.57 to $5.88, competition medium. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":24.04,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"criminal defense lawyer","bid_low_en":4.79,"bid_high_en":24.04,"competition_en":"LOW","competition_index_en":3,"head_es":"abogado penal","bid_low_es":1.57,"bid_high_es":5.88,"competition_es":"MEDIUM","competition_index_es":40,"family_bid_low_median":3.52,"family_bid_high_median":20.39,"queries_with_bid":8,"head_searches":2900,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:MO:dui-dwi","dataset":"ad-costs","level":"family","jurisdiction":"MO","stateName":"Missouri","practice":"dui-dwi","family":"dui-dwi","familyName":"DUI and DWI","familyNameEs":"Conducir en estado de ebriedad (DUI/DWI)","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"Missouri, DUI and DWI: English head \"dui lawyer\": top-of-page bids $11.69 to $54.70 a click, competition low. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":54.7,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"dui lawyer","bid_low_en":11.69,"bid_high_en":54.7,"competition_en":"LOW","competition_index_en":4,"family_bid_low_median":7.41,"family_bid_high_median":54.7,"queries_with_bid":5,"head_searches":2900,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:MO:drug-crimes","dataset":"ad-costs","level":"family","jurisdiction":"MO","stateName":"Missouri","practice":"drug-crimes","family":"drug-crimes","familyName":"Drug charges","familyNameEs":"Delitos de drogas","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"Missouri, Drug charges: English head \"drug possession lawyer\": top-of-page bids $3.13 to $30.48 a click, competition medium. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":30.48,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"drug possession lawyer","bid_low_en":3.13,"bid_high_en":30.48,"competition_en":"MEDIUM","competition_index_en":63,"family_bid_low_median":4.56,"family_bid_high_median":39.91,"queries_with_bid":2,"head_searches":20,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:MO:white-collar","dataset":"ad-costs","level":"family","jurisdiction":"MO","stateName":"Missouri","practice":"white-collar","family":"white-collar","familyName":"White-collar and fraud charges","familyNameEs":"Delitos de cuello blanco y fraude","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"Missouri, White-collar and fraud charges: English head \"federal criminal defense lawyer\": top-of-page bids $40.00 to $50.00 a click, competition medium. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":50,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"federal criminal defense lawyer","bid_low_en":40,"bid_high_en":50,"competition_en":"MEDIUM","competition_index_en":35,"family_bid_low_median":40,"family_bid_high_median":50,"queries_with_bid":1,"head_searches":70,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:MO:expungement","dataset":"ad-costs","level":"family","jurisdiction":"MO","stateName":"Missouri","practice":"expungement","family":"expungement","familyName":"Record sealing and expungement","familyNameEs":"Sellado y eliminación de antecedentes","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"Missouri, Record sealing and expungement: English head \"expungement lawyer\": top-of-page bids $1.81 to $12.00 a click, competition low. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":12,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"expungement lawyer","bid_low_en":1.81,"bid_high_en":12,"competition_en":"LOW","competition_index_en":11,"family_bid_low_median":2.36,"family_bid_high_median":16.44,"queries_with_bid":3,"head_searches":390,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:MO:chapter-7","dataset":"ad-costs","level":"family","jurisdiction":"MO","stateName":"Missouri","practice":"consumer-bankruptcy","family":"chapter-7","parent":"consumer-bankruptcy","familyName":"Chapter 7 bankruptcy","familyNameEs":"Bancarrota del capítulo 7","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"Missouri, Chapter 7 bankruptcy: English head \"chapter 7 lawyer\": top-of-page bids $6.71 to $29.71 a click, competition high. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":29.71,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"chapter 7 lawyer","bid_low_en":6.71,"bid_high_en":29.71,"competition_en":"HIGH","competition_index_en":91,"family_bid_low_median":9.01,"family_bid_high_median":32.36,"queries_with_bid":2,"head_searches":10,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:MO:chapter-13","dataset":"ad-costs","level":"family","jurisdiction":"MO","stateName":"Missouri","practice":"consumer-bankruptcy","family":"chapter-13","parent":"consumer-bankruptcy","familyName":"Chapter 13 bankruptcy","familyNameEs":"Bancarrota del capítulo 13","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"Missouri, Chapter 13 bankruptcy: English head \"chapter 13 attorney\": top-of-page bids $4.30 to $34.05 a click, competition medium. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":34.05,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"chapter 13 attorney","bid_low_en":4.3,"bid_high_en":34.05,"competition_en":"MEDIUM","competition_index_en":58,"family_bid_low_median":4.3,"family_bid_high_median":34.05,"queries_with_bid":1,"head_searches":30,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:MO:estate-planning","dataset":"ad-costs","level":"family","jurisdiction":"MO","stateName":"Missouri","practice":"estate-planning","family":"estate-planning","topLevel":true,"familyName":"Estate planning","familyNameEs":"Planificación patrimonial","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"Missouri, Estate planning: English head \"estate planning attorney\": top-of-page bids $3.85 to $24.36 a click, competition low. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":24.36,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"estate planning attorney","bid_low_en":3.85,"bid_high_en":24.36,"competition_en":"LOW","competition_index_en":10,"family_bid_low_median":3.73,"family_bid_high_median":14.89,"queries_with_bid":9,"head_searches":5400,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:MO:probate","dataset":"ad-costs","level":"family","jurisdiction":"MO","stateName":"Missouri","practice":"probate","family":"probate","familyName":"Probate and estate administration","familyNameEs":"Sucesiones y administración de herencias","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"Missouri, Probate and estate administration: English head \"probate attorney\": top-of-page bids $5.78 to $31.47 a click, competition low. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":31.47,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"probate attorney","bid_low_en":5.78,"bid_high_en":31.47,"competition_en":"LOW","competition_index_en":21,"family_bid_low_median":5.18,"family_bid_high_median":28.85,"queries_with_bid":4,"head_searches":1000,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:MO:guardianship","dataset":"ad-costs","level":"family","jurisdiction":"MO","stateName":"Missouri","practice":"guardianship","family":"guardianship","familyName":"Guardianship and conservatorship","familyNameEs":"Tutela y curatela","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"Missouri, Guardianship and conservatorship: English head \"guardianship attorney\": top-of-page bids $2.41 to $12.04 a click, competition medium. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":12.04,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"guardianship attorney","bid_low_en":2.41,"bid_high_en":12.04,"competition_en":"MEDIUM","competition_index_en":50,"family_bid_low_median":2.19,"family_bid_high_median":11.79,"queries_with_bid":2,"head_searches":260,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:MO:elder-law","dataset":"ad-costs","level":"family","jurisdiction":"MO","stateName":"Missouri","practice":"elder-law","family":"elder-law","familyName":"Elder law and long-term care planning","familyNameEs":"Derecho de personas mayores y planificación de cuidados","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"Missouri, Elder law and long-term care planning: English head \"elder law lawyer near me\": top-of-page bids $1.40 to $6.68 a click, competition medium. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":6.68,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"elder law lawyer near me","bid_low_en":1.4,"bid_high_en":6.68,"competition_en":"MEDIUM","competition_index_en":49,"family_bid_low_median":1.4,"family_bid_high_median":6.68,"queries_with_bid":4,"head_searches":590,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:MO:ssdi","dataset":"ad-costs","level":"family","jurisdiction":"MO","stateName":"Missouri","practice":"ssdi","family":"ssdi","topLevel":true,"familyName":"Social Security disability (SSDI and SSI)","familyNameEs":"Discapacidad del Seguro Social (SSDI y SSI)","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"Missouri, Social Security disability (SSDI and SSI): English head \"social security disability lawyer\": top-of-page bids $8.16 to $19.21 a click, competition low. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":19.21,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"social security disability lawyer","bid_low_en":8.16,"bid_high_en":19.21,"competition_en":"LOW","competition_index_en":8,"family_bid_low_median":8.16,"family_bid_high_median":34.01,"queries_with_bid":5,"head_searches":320,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:MO:va-disability","dataset":"ad-costs","level":"family","jurisdiction":"MO","stateName":"Missouri","practice":"va-disability","family":"va-disability","topLevel":true,"familyName":"VA disability and veterans' benefits","familyNameEs":"Discapacidad y beneficios de veteranos (VA)","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"Missouri, VA disability and veterans' benefits: English head \"va disability lawyer\": top-of-page bids $8.80 to $63.62 a click, competition low. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":63.62,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"va disability lawyer","bid_low_en":8.8,"bid_high_en":63.62,"competition_en":"LOW","competition_index_en":20,"family_bid_low_median":7,"family_bid_high_median":85.02,"queries_with_bid":4,"head_searches":110,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:MO:lemon-law","dataset":"ad-costs","level":"family","jurisdiction":"MO","stateName":"Missouri","practice":"lemon-law","family":"lemon-law","topLevel":true,"familyName":"Lemon law and auto fraud","familyNameEs":"Ley limón y fraude automotriz","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"Missouri, Lemon law and auto fraud: English head \"lemon law lawyer\": top-of-page bids $7.54 to $32.12 a click, competition medium. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":32.12,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"lemon law lawyer","bid_low_en":7.54,"bid_high_en":32.12,"competition_en":"MEDIUM","competition_index_en":62,"family_bid_low_median":6.19,"family_bid_high_median":26.91,"queries_with_bid":4,"head_searches":260,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:MO:consumer-protection","dataset":"ad-costs","level":"family","jurisdiction":"MO","stateName":"Missouri","practice":"consumer-protection","family":"consumer-protection","topLevel":true,"familyName":"Consumer protection","familyNameEs":"Protección al consumidor","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"Missouri, Consumer protection: English head \"consumer protection lawyer\": top-of-page bids $1.46 to $8.47 a click, competition medium. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":8.47,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"consumer protection lawyer","bid_low_en":1.46,"bid_high_en":8.47,"competition_en":"MEDIUM","competition_index_en":57,"family_bid_low_median":1.52,"family_bid_high_median":9.39,"queries_with_bid":4,"head_searches":260,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:MO:debt-collection-defense","dataset":"ad-costs","level":"family","jurisdiction":"MO","stateName":"Missouri","practice":"debt-collection-defense","family":"debt-collection-defense","familyName":"Debt collection abuse (FDCPA)","familyNameEs":"Abusos en el cobro de deudas (FDCPA)","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"Missouri, Debt collection abuse (FDCPA): English head \"debt collection lawyer\": top-of-page bids $3.10 to $16.00 a click, competition high. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":16,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"debt collection lawyer","bid_low_en":3.1,"bid_high_en":16,"competition_en":"HIGH","competition_index_en":68,"family_bid_low_median":2.6,"family_bid_high_median":13.66,"queries_with_bid":3,"head_searches":210,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:MO:consumer-fraud","dataset":"ad-costs","level":"family","jurisdiction":"MO","stateName":"Missouri","practice":"consumer-fraud","family":"consumer-fraud","familyName":"Consumer fraud and scams","familyNameEs":"Fraude al consumidor y estafas","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"Missouri, Consumer fraud and scams: English head \"fraud attorney\": top-of-page bids $3.44 to $8.15 a click, competition high. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":8.15,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"fraud attorney","bid_low_en":3.44,"bid_high_en":8.15,"competition_en":"HIGH","competition_index_en":67,"family_bid_low_median":3.09,"family_bid_high_median":9.57,"queries_with_bid":2,"head_searches":50,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:MO:business-law","dataset":"ad-costs","level":"family","jurisdiction":"MO","stateName":"Missouri","practice":"business-law","family":"business-law","topLevel":true,"familyName":"Business and commercial law","familyNameEs":"Derecho empresarial y comercial","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"Missouri, Business and commercial law: English head \"business lawyer\": top-of-page bids $4.48 to $22.85 a click, competition low. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":22.85,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"business lawyer","bid_low_en":4.48,"bid_high_en":22.85,"competition_en":"LOW","competition_index_en":0,"family_bid_low_median":3,"family_bid_high_median":19.62,"queries_with_bid":6,"head_searches":2400,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:MO:business-formation","dataset":"ad-costs","level":"family","jurisdiction":"MO","stateName":"Missouri","practice":"business-formation","family":"business-formation","familyName":"Business formation and governance","familyNameEs":"Constitución y gobierno de empresas","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"Missouri, Business formation and governance: English head \"small business lawyer\": top-of-page bids $5.67 to $28.86 a click, competition medium. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":28.86,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"small business lawyer","bid_low_en":5.67,"bid_high_en":28.86,"competition_en":"MEDIUM","competition_index_en":61,"family_bid_low_median":8.5,"family_bid_high_median":29.43,"queries_with_bid":2,"head_searches":50,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:MO:contract-disputes","dataset":"ad-costs","level":"family","jurisdiction":"MO","stateName":"Missouri","practice":"contract-disputes","family":"contract-disputes","familyName":"Contract disputes","familyNameEs":"Disputas contractuales","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"Missouri, Contract disputes: English head \"contract lawyer\": top-of-page bids $3.96 to $21.57 a click, competition low. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":21.57,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"contract lawyer","bid_low_en":3.96,"bid_high_en":21.57,"competition_en":"LOW","competition_index_en":1,"family_bid_low_median":3.49,"family_bid_high_median":21.57,"queries_with_bid":3,"head_searches":2400,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:MO:franchise","dataset":"ad-costs","level":"family","jurisdiction":"MO","stateName":"Missouri","practice":"franchise","family":"franchise","familyName":"Franchise","familyNameEs":"Franquicias","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"Missouri, Franchise: English head \"franchise lawyer\": top-of-page bids $4.62 to $7.72 a click, competition low. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":7.72,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"franchise lawyer","bid_low_en":4.62,"bid_high_en":7.72,"competition_en":"LOW","competition_index_en":29,"family_bid_low_median":4.62,"family_bid_high_median":7.72,"queries_with_bid":2,"head_searches":40,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:MO:insurance-claims","dataset":"ad-costs","level":"family","jurisdiction":"MO","stateName":"Missouri","practice":"insurance-claims","family":"insurance-claims","topLevel":true,"familyName":"Insurance claim disputes and bad faith","familyNameEs":"Disputas con aseguradoras y mala fe","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"Missouri, Insurance claim disputes and bad faith: English head \"insurance claim lawyer\": top-of-page bids $9.79 to $43.76 a click, competition medium. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":43.76,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"insurance claim lawyer","bid_low_en":9.79,"bid_high_en":43.76,"competition_en":"MEDIUM","competition_index_en":55,"family_bid_low_median":7.6,"family_bid_high_median":36.78,"queries_with_bid":4,"head_searches":110,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:MO:civil-rights","dataset":"ad-costs","level":"family","jurisdiction":"MO","stateName":"Missouri","practice":"civil-rights","family":"civil-rights","topLevel":true,"familyName":"Civil rights","familyNameEs":"Derechos civiles","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"Missouri, Civil rights: English head \"civil rights attorney\": top-of-page bids $1.82 to $7.78 a click, competition medium. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":7.78,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"civil rights attorney","bid_low_en":1.82,"bid_high_en":7.78,"competition_en":"MEDIUM","competition_index_en":44,"family_bid_low_median":1.5,"family_bid_high_median":7.21,"queries_with_bid":4,"head_searches":390,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:MO:housing-discrimination","dataset":"ad-costs","level":"family","jurisdiction":"MO","stateName":"Missouri","practice":"housing-discrimination","family":"housing-discrimination","familyName":"Housing discrimination","familyNameEs":"Discriminación en la vivienda","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"Missouri, Housing discrimination: English head \"fair housing lawyer\": top-of-page bids $2.02 to $5.68 a click, competition low. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":5.68,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"fair housing lawyer","bid_low_en":2.02,"bid_high_en":5.68,"competition_en":"LOW","competition_index_en":8,"family_bid_low_median":2.02,"family_bid_high_median":5.68,"queries_with_bid":1,"head_searches":50,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:MO:disability-access","dataset":"ad-costs","level":"family","jurisdiction":"MO","stateName":"Missouri","practice":"disability-access","family":"disability-access","familyName":"Disability access (ADA)","familyNameEs":"Accesibilidad para personas con discapacidad (ADA)","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"Missouri, Disability access (ADA): English head \"ada lawyer\": top-of-page bids $2.00 to $7.47 a click, competition low. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":7.47,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"ada lawyer","bid_low_en":2,"bid_high_en":7.47,"competition_en":"LOW","competition_index_en":8,"family_bid_low_median":2,"family_bid_high_median":7.35,"queries_with_bid":3,"head_searches":170,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:MO:landlord-tenant","dataset":"ad-costs","level":"family","jurisdiction":"MO","stateName":"Missouri","practice":"landlord-tenant","family":"landlord-tenant","topLevel":true,"familyName":"Landlord and tenant","familyNameEs":"Arrendadores e inquilinos","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"Missouri, Landlord and tenant: English head \"eviction lawyer\": top-of-page bids $1.39 to $4.28 a click, competition medium. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":4.28,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"eviction lawyer","bid_low_en":1.39,"bid_high_en":4.28,"competition_en":"MEDIUM","competition_index_en":39,"family_bid_low_median":1.58,"family_bid_high_median":4.88,"queries_with_bid":6,"head_searches":880,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:MO:real-estate","dataset":"ad-costs","level":"family","jurisdiction":"MO","stateName":"Missouri","practice":"real-estate","family":"real-estate","topLevel":true,"familyName":"Real estate","familyNameEs":"Bienes raíces","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"Missouri, Real estate: English head \"real estate lawyer\": top-of-page bids $1.47 to $6.17 a click, competition low. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":6.17,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"real estate lawyer","bid_low_en":1.47,"bid_high_en":6.17,"competition_en":"LOW","competition_index_en":2,"family_bid_low_median":1.47,"family_bid_high_median":6.17,"queries_with_bid":5,"head_searches":2400,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:MO:foreclosure-defense","dataset":"ad-costs","level":"family","jurisdiction":"MO","stateName":"Missouri","practice":"foreclosure-defense","family":"foreclosure-defense","familyName":"Foreclosure defense","familyNameEs":"Defensa contra ejecuciones hipotecarias","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"Missouri, Foreclosure defense: English head \"foreclosure attorney\": top-of-page bids $4.09 to $12.75 a click, competition medium. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":12.75,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"foreclosure attorney","bid_low_en":4.09,"bid_high_en":12.75,"competition_en":"MEDIUM","competition_index_en":50,"family_bid_low_median":4.09,"family_bid_high_median":12.75,"queries_with_bid":1,"head_searches":90,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:MO:intellectual-property","dataset":"ad-costs","level":"family","jurisdiction":"MO","stateName":"Missouri","practice":"intellectual-property","family":"intellectual-property","topLevel":true,"familyName":"Intellectual property","familyNameEs":"Propiedad intelectual","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"Missouri, Intellectual property: English head \"intellectual property lawyer\": top-of-page bids $4.08 to $18.87 a click, competition low. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":18.87,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"intellectual property lawyer","bid_low_en":4.08,"bid_high_en":18.87,"competition_en":"LOW","competition_index_en":0,"family_bid_low_median":4.08,"family_bid_high_median":21.73,"queries_with_bid":6,"head_searches":2400,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:MO:trademark","dataset":"ad-costs","level":"family","jurisdiction":"MO","stateName":"Missouri","practice":"trademark","family":"trademark","familyName":"Trademarks","familyNameEs":"Marcas","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"Missouri, Trademarks: English head \"trademark attorney\": top-of-page bids $13.08 to $42.34 a click, competition medium. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":42.34,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"trademark attorney","bid_low_en":13.08,"bid_high_en":42.34,"competition_en":"MEDIUM","competition_index_en":51,"family_bid_low_median":9.8,"family_bid_high_median":37.29,"queries_with_bid":4,"head_searches":590,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:MO:patent","dataset":"ad-costs","level":"family","jurisdiction":"MO","stateName":"Missouri","practice":"patent","family":"patent","familyName":"Patents","familyNameEs":"Patentes","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"Missouri, Patents: English head \"patent attorney\": top-of-page bids $5.20 to $29.85 a click, competition low. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":29.85,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"patent attorney","bid_low_en":5.2,"bid_high_en":29.85,"competition_en":"LOW","competition_index_en":3,"family_bid_low_median":6.8,"family_bid_high_median":27.48,"queries_with_bid":4,"head_searches":590,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:MO:copyright","dataset":"ad-costs","level":"family","jurisdiction":"MO","stateName":"Missouri","practice":"copyright","family":"copyright","familyName":"Copyright","familyNameEs":"Derechos de autor","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"Missouri, Copyright: English head \"copyright lawyer\": top-of-page bids $9.01 to $21.89 a click, competition low. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":21.89,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"copyright lawyer","bid_low_en":9.01,"bid_high_en":21.89,"competition_en":"LOW","competition_index_en":6,"family_bid_low_median":5.53,"family_bid_high_median":17,"queries_with_bid":2,"head_searches":110,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:MO:tax","dataset":"ad-costs","level":"family","jurisdiction":"MO","stateName":"Missouri","practice":"tax","family":"tax","topLevel":true,"familyName":"Tax disputes and IRS problems","familyNameEs":"Disputas fiscales y problemas con el IRS","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"Missouri, Tax disputes and IRS problems: English head \"tax lawyer\": top-of-page bids $11.10 to $47.60 a click, competition low. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":47.6,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"tax lawyer","bid_low_en":11.1,"bid_high_en":47.6,"competition_en":"LOW","competition_index_en":1,"family_bid_low_median":11.1,"family_bid_high_median":47.6,"queries_with_bid":6,"head_searches":2400,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:MO:education-law","dataset":"ad-costs","level":"family","jurisdiction":"MO","stateName":"Missouri","practice":"education-law","family":"education-law","topLevel":true,"familyName":"Education law","familyNameEs":"Derecho educativo","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"Missouri, Education law: English head \"education lawyer\": top-of-page bids $1.87 to $6.44 a click, competition medium. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":6.44,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"education lawyer","bid_low_en":1.87,"bid_high_en":6.44,"competition_en":"MEDIUM","competition_index_en":44,"family_bid_low_median":1.87,"family_bid_high_median":6.44,"queries_with_bid":3,"head_searches":70,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:MO:special-education","dataset":"ad-costs","level":"family","jurisdiction":"MO","stateName":"Missouri","practice":"special-education","family":"special-education","familyName":"Special education (IDEA)","familyNameEs":"Educación especial (IDEA)","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"Missouri, Special education (IDEA): English head \"special education lawyer\": top-of-page bids $1.06 to $3.12 a click, competition low. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":3.12,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"special education lawyer","bid_low_en":1.06,"bid_high_en":3.12,"competition_en":"LOW","competition_index_en":29,"family_bid_low_median":1.06,"family_bid_high_median":3.12,"queries_with_bid":3,"head_searches":40,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:MO:investor-claims","dataset":"ad-costs","level":"family","jurisdiction":"MO","stateName":"Missouri","practice":"investor-claims","family":"investor-claims","topLevel":true,"familyName":"Securities and investor fraud","familyNameEs":"Fraude bursátil y reclamos de inversionistas","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"Missouri, Securities and investor fraud: English head \"securities fraud lawyer\": top-of-page bids $6.32 to $47.99 a click, competition medium. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":47.99,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"securities fraud lawyer","bid_low_en":6.32,"bid_high_en":47.99,"competition_en":"MEDIUM","competition_index_en":40,"family_bid_low_median":6.32,"family_bid_high_median":47.99,"queries_with_bid":1,"head_searches":20,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:MS:personal-injury","dataset":"ad-costs","level":"family","jurisdiction":"MS","stateName":"Mississippi","practice":"personal-injury","family":"personal-injury","topLevel":true,"familyName":"Personal injury","familyNameEs":"Lesiones personales","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"Mississippi, Personal injury: English head \"personal injury attorney near me\": top-of-page bids $68.97 to $250 a click, competition low. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":250,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"personal injury attorney near me","bid_low_en":68.97,"bid_high_en":250,"competition_en":"LOW","competition_index_en":11,"family_bid_low_median":64.26,"family_bid_high_median":225.34,"queries_with_bid":4,"head_searches":1600,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:MS:auto-accidents","dataset":"ad-costs","level":"family","jurisdiction":"MS","stateName":"Mississippi","practice":"auto-accidents","family":"auto-accidents","familyName":"Car accidents","familyNameEs":"Accidentes de auto","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"Mississippi, Car accidents: English head \"car accident lawyer near me\": top-of-page bids $78.01 to $214 a click, competition low. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":214.08,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"car accident lawyer near me","bid_low_en":78.01,"bid_high_en":214.08,"competition_en":"LOW","competition_index_en":4,"family_bid_low_median":125,"family_bid_high_median":360.96,"queries_with_bid":3,"head_searches":880,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:MS:premises-liability","dataset":"ad-costs","level":"family","jurisdiction":"MS","stateName":"Mississippi","practice":"premises-liability","family":"premises-liability","familyName":"Premises liability (slip and fall)","familyNameEs":"Responsabilidad de propietarios (resbalones y caídas)","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"Mississippi, Premises liability (slip and fall): English head \"slip and fall attorney\": top-of-page bids $36.11 to $300 a click, competition low. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":300,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"slip and fall attorney","bid_low_en":36.11,"bid_high_en":300,"competition_en":"LOW","competition_index_en":27,"family_bid_low_median":65.97,"family_bid_high_median":300,"queries_with_bid":2,"head_searches":90,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:MS:dog-bites","dataset":"ad-costs","level":"family","jurisdiction":"MS","stateName":"Mississippi","practice":"dog-bites","family":"dog-bites","familyName":"Dog bites","familyNameEs":"Mordeduras de perro","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"Mississippi, Dog bites: English head \"dog bite lawyer\": top-of-page bids $17.91 to $150 a click, competition low. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":150,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"dog bite lawyer","bid_low_en":17.91,"bid_high_en":150,"competition_en":"LOW","competition_index_en":30,"family_bid_low_median":17.91,"family_bid_high_median":150,"queries_with_bid":1,"head_searches":50,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:MS:maritime-injury","dataset":"ad-costs","level":"family","jurisdiction":"MS","stateName":"Mississippi","practice":"maritime-injury","family":"maritime-injury","familyName":"Maritime and boating injuries","familyNameEs":"Lesiones marítimas y en embarcaciones","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"Mississippi, Maritime and boating injuries: English head \"maritime lawyer\": top-of-page bids $26.29 to $200 a click, competition low. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":200,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"maritime lawyer","bid_low_en":26.29,"bid_high_en":200,"competition_en":"LOW","competition_index_en":9,"family_bid_low_median":26.29,"family_bid_high_median":200,"queries_with_bid":1,"head_searches":110,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:MS:assault-defamation","dataset":"ad-costs","level":"family","jurisdiction":"MS","stateName":"Mississippi","practice":"assault-defamation","family":"assault-defamation","familyName":"Assault, libel and slander","familyNameEs":"Agresión, libelo y difamación","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"Mississippi, Assault, libel and slander: English head \"defamation lawyer\": top-of-page bids $1.20 to $5.13 a click, competition low. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":5.13,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"defamation lawyer","bid_low_en":1.2,"bid_high_en":5.13,"competition_en":"LOW","competition_index_en":32,"family_bid_low_median":1.2,"family_bid_high_median":7.22,"queries_with_bid":5,"head_searches":140,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:MS:medical-malpractice","dataset":"ad-costs","level":"family","jurisdiction":"MS","stateName":"Mississippi","practice":"medical-malpractice","family":"medical-malpractice","topLevel":true,"familyName":"Medical malpractice","familyNameEs":"Negligencia médica","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"Mississippi, Medical malpractice: English head \"medical malpractice lawyer\": top-of-page bids $1.42 to $15.08 a click, competition low. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":15.08,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"medical malpractice lawyer","bid_low_en":1.42,"bid_high_en":15.08,"competition_en":"LOW","competition_index_en":3,"family_bid_low_median":1.4,"family_bid_high_median":12.51,"queries_with_bid":6,"head_searches":1000,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:MS:mass-tort","dataset":"ad-costs","level":"family","jurisdiction":"MS","stateName":"Mississippi","practice":"mass-tort","family":"mass-tort","topLevel":true,"familyName":"Mass torts","familyNameEs":"Daños masivos","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"Mississippi, Mass torts: English head \"class action lawyer\": top-of-page bids $3.60 to $9.89 a click, competition low. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":9.89,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"class action lawyer","bid_low_en":3.6,"bid_high_en":9.89,"competition_en":"LOW","competition_index_en":13,"family_bid_low_median":3.6,"family_bid_high_median":9.89,"queries_with_bid":2,"head_searches":90,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:MS:product-liability","dataset":"ad-costs","level":"family","jurisdiction":"MS","stateName":"Mississippi","practice":"product-liability","family":"product-liability","familyName":"Product liability","familyNameEs":"Responsabilidad por productos","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"Mississippi, Product liability: English head \"product liability attorney\": top-of-page bids $40.00 to $49.45 a click, competition high. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":49.45,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"product liability attorney","bid_low_en":40,"bid_high_en":49.45,"competition_en":"HIGH","competition_index_en":73,"family_bid_low_median":40,"family_bid_high_median":49.45,"queries_with_bid":1,"head_searches":20,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:MS:workers-compensation","dataset":"ad-costs","level":"family","jurisdiction":"MS","stateName":"Mississippi","practice":"workers-compensation","family":"workers-compensation","topLevel":true,"familyName":"Workers' compensation","familyNameEs":"Compensación laboral","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"Mississippi, Workers' compensation: English head \"workers comp attorney\": top-of-page bids $12.43 to $85.00 a click, competition low. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":85,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"workers comp attorney","bid_low_en":12.43,"bid_high_en":85,"competition_en":"LOW","competition_index_en":15,"family_bid_low_median":12.43,"family_bid_high_median":85,"queries_with_bid":8,"head_searches":880,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:MS:employment-law","dataset":"ad-costs","level":"family","jurisdiction":"MS","stateName":"Mississippi","practice":"employment-law","family":"employment-law","topLevel":true,"familyName":"Employment law","familyNameEs":"Derecho laboral","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"Mississippi, Employment law: English head \"employment lawyer\": top-of-page bids $1.15 to $4.78 a click, competition low. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":4.78,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"employment lawyer","bid_low_en":1.15,"bid_high_en":4.78,"competition_en":"LOW","competition_index_en":4,"family_bid_low_median":1.15,"family_bid_high_median":4.47,"queries_with_bid":7,"head_searches":1000,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:MS:employment-discrimination","dataset":"ad-costs","level":"family","jurisdiction":"MS","stateName":"Mississippi","practice":"employment-discrimination","family":"employment-discrimination","familyName":"Workplace discrimination and harassment","familyNameEs":"Discriminación y acoso laboral","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"Mississippi, Workplace discrimination and harassment: English head \"employment discrimination lawyer\": top-of-page bids $1.05 to $4.06 a click, competition low. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":4.06,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"employment discrimination lawyer","bid_low_en":1.05,"bid_high_en":4.06,"competition_en":"LOW","competition_index_en":33,"family_bid_low_median":1.34,"family_bid_high_median":4.57,"queries_with_bid":2,"head_searches":90,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:MS:wrongful-termination","dataset":"ad-costs","level":"family","jurisdiction":"MS","stateName":"Mississippi","practice":"wrongful-termination","family":"wrongful-termination","familyName":"Wrongful termination and retaliation","familyNameEs":"Despido injustificado y represalias","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"Mississippi, Wrongful termination and retaliation: English head \"wrongful termination lawyer\": top-of-page bids $1.29 to $4.26 a click, competition medium. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":4.26,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"wrongful termination lawyer","bid_low_en":1.29,"bid_high_en":4.26,"competition_en":"MEDIUM","competition_index_en":47,"family_bid_low_median":1.23,"family_bid_high_median":4.11,"queries_with_bid":4,"head_searches":320,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:MS:whistleblower","dataset":"ad-costs","level":"family","jurisdiction":"MS","stateName":"Mississippi","practice":"whistleblower","family":"whistleblower","familyName":"Whistleblower and qui tam","familyNameEs":"Denunciantes y acciones qui tam","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"Mississippi, Whistleblower and qui tam: English head \"whistleblower lawyer\": top-of-page bids $4.33 to $8.69 a click, competition low. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":8.69,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"whistleblower lawyer","bid_low_en":4.33,"bid_high_en":8.69,"competition_en":"LOW","competition_index_en":17,"family_bid_low_median":4.33,"family_bid_high_median":8.69,"queries_with_bid":2,"head_searches":20,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:MS:employee-benefits","dataset":"ad-costs","level":"family","jurisdiction":"MS","stateName":"Mississippi","practice":"employee-benefits","family":"employee-benefits","familyName":"Employee benefits and ERISA","familyNameEs":"Beneficios de empleados y ERISA","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"Mississippi, Employee benefits and ERISA: English head \"erisa lawyer\": top-of-page bids $3.21 to $20.12 a click, competition low. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":20.12,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"erisa lawyer","bid_low_en":3.21,"bid_high_en":20.12,"competition_en":"LOW","competition_index_en":18,"family_bid_low_median":2.23,"family_bid_high_median":12.42,"queries_with_bid":2,"head_searches":20,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:MS:immigration","dataset":"ad-costs","level":"family","jurisdiction":"MS","stateName":"Mississippi","practice":"immigration","family":"immigration","topLevel":true,"familyName":"Immigration","familyNameEs":"Inmigración","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"Mississippi, Immigration: English head \"immigration lawyer\": top-of-page bids $3.39 to $14.36 a click, competition low; Spanish head \"abogado de inmigracion\": $8.02 to $55.00, competition high. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":14.36,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"immigration lawyer","bid_low_en":3.39,"bid_high_en":14.36,"competition_en":"LOW","competition_index_en":6,"head_es":"abogado de inmigracion","bid_low_es":8.02,"bid_high_es":55,"competition_es":"HIGH","competition_index_es":71,"family_bid_low_median":4.05,"family_bid_high_median":16.86,"queries_with_bid":6,"head_searches":880,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:MS:family-law","dataset":"ad-costs","level":"family","jurisdiction":"MS","stateName":"Mississippi","practice":"family-law","family":"family-law","topLevel":true,"familyName":"Family law","familyNameEs":"Derecho de familia","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"Mississippi, Family law: English head \"family law attorney\": top-of-page bids $1.80 to $7.24 a click, competition low; Spanish head \"abogado de familia\": $0.93 to $4.85, competition medium. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":7.24,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"family law attorney","bid_low_en":1.8,"bid_high_en":7.24,"competition_en":"LOW","competition_index_en":9,"head_es":"abogado de familia","bid_low_es":0.93,"bid_high_es":4.85,"competition_es":"MEDIUM","competition_index_es":64,"family_bid_low_median":1.7,"family_bid_high_median":8.53,"queries_with_bid":7,"head_searches":1900,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:MS:divorce","dataset":"ad-costs","level":"family","jurisdiction":"MS","stateName":"Mississippi","practice":"divorce","family":"divorce","familyName":"Divorce","familyNameEs":"Divorcio","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"Mississippi, Divorce: English head \"divorce lawyer\": top-of-page bids $2.06 to $10.29 a click, competition low; Spanish head \"abogado de divorcio\": $1.76 to $10.23, competition medium. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":10.29,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"divorce lawyer","bid_low_en":2.06,"bid_high_en":10.29,"competition_en":"LOW","competition_index_en":4,"head_es":"abogado de divorcio","bid_low_es":1.76,"bid_high_es":10.23,"competition_es":"MEDIUM","competition_index_es":40,"family_bid_low_median":1.91,"family_bid_high_median":9.14,"queries_with_bid":7,"head_searches":1900,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:MS:child-custody","dataset":"ad-costs","level":"family","jurisdiction":"MS","stateName":"Mississippi","practice":"child-custody","family":"child-custody","familyName":"Child custody","familyNameEs":"Custodia de menores","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"Mississippi, Child custody: English head \"child custody attorney near me\": top-of-page bids $1.53 to $7.39 a click, competition medium. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":7.39,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"child custody attorney near me","bid_low_en":1.53,"bid_high_en":7.39,"competition_en":"MEDIUM","competition_index_en":49,"family_bid_low_median":1.61,"family_bid_high_median":10,"queries_with_bid":5,"head_searches":480,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:MS:child-support","dataset":"ad-costs","level":"family","jurisdiction":"MS","stateName":"Mississippi","practice":"child-support","family":"child-support","familyName":"Child support","familyNameEs":"Manutención de menores","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"Mississippi, Child support: English head \"child support lawyer\": top-of-page bids $1.19 to $5.48 a click, competition low. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":5.48,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"child support lawyer","bid_low_en":1.19,"bid_high_en":5.48,"competition_en":"LOW","competition_index_en":31,"family_bid_low_median":1.19,"family_bid_high_median":5.11,"queries_with_bid":4,"head_searches":480,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:MS:adoption","dataset":"ad-costs","level":"family","jurisdiction":"MS","stateName":"Mississippi","practice":"adoption","family":"adoption","familyName":"Adoption and paternity","familyNameEs":"Adopción y paternidad","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"Mississippi, Adoption and paternity: English head \"adoption lawyer\": top-of-page bids $1.92 to $6.92 a click, competition low. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":6.92,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"adoption lawyer","bid_low_en":1.92,"bid_high_en":6.92,"competition_en":"LOW","competition_index_en":22,"family_bid_low_median":1.92,"family_bid_high_median":6.92,"queries_with_bid":2,"head_searches":170,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:MS:domestic-violence","dataset":"ad-costs","level":"family","jurisdiction":"MS","stateName":"Mississippi","practice":"domestic-violence","family":"domestic-violence","familyName":"Domestic violence and protective orders","familyNameEs":"Violencia doméstica y órdenes de protección","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"Mississippi, Domestic violence and protective orders: English head \"domestic violence lawyer\": top-of-page bids $3.09 to $13.53 a click, competition medium. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":13.53,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"domestic violence lawyer","bid_low_en":3.09,"bid_high_en":13.53,"competition_en":"MEDIUM","competition_index_en":40,"family_bid_low_median":2.13,"family_bid_high_median":11.47,"queries_with_bid":4,"head_searches":50,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:MS:criminal-defense","dataset":"ad-costs","level":"family","jurisdiction":"MS","stateName":"Mississippi","practice":"criminal-defense","family":"criminal-defense","topLevel":true,"familyName":"Criminal defense","familyNameEs":"Defensa penal","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"Mississippi, Criminal defense: English head \"criminal defense lawyer\": top-of-page bids $2.10 to $66.15 a click, competition low. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":66.15,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"criminal defense lawyer","bid_low_en":2.1,"bid_high_en":66.15,"competition_en":"LOW","competition_index_en":4,"family_bid_low_median":2.13,"family_bid_high_median":52.62,"queries_with_bid":6,"head_searches":1000,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:MS:dui-dwi","dataset":"ad-costs","level":"family","jurisdiction":"MS","stateName":"Mississippi","practice":"dui-dwi","family":"dui-dwi","familyName":"DUI and DWI","familyNameEs":"Conducir en estado de ebriedad (DUI/DWI)","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"Mississippi, DUI and DWI: English head \"dui lawyer\": top-of-page bids $10.49 to $418 a click, competition low. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":417.69,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"dui lawyer","bid_low_en":10.49,"bid_high_en":417.69,"competition_en":"LOW","competition_index_en":3,"family_bid_low_median":7.69,"family_bid_high_median":90.3,"queries_with_bid":5,"head_searches":1000,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:MS:drug-crimes","dataset":"ad-costs","level":"family","jurisdiction":"MS","stateName":"Mississippi","practice":"drug-crimes","family":"drug-crimes","familyName":"Drug charges","familyNameEs":"Delitos de drogas","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"Mississippi, Drug charges: English head \"drug lawyer\": top-of-page bids $1.70 to $4.76 a click, competition high. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":4.76,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"drug lawyer","bid_low_en":1.7,"bid_high_en":4.76,"competition_en":"HIGH","competition_index_en":82,"family_bid_low_median":1.5,"family_bid_high_median":4.67,"queries_with_bid":2,"head_searches":10,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:MS:chapter-7","dataset":"ad-costs","level":"family","jurisdiction":"MS","stateName":"Mississippi","practice":"consumer-bankruptcy","family":"chapter-7","parent":"consumer-bankruptcy","familyName":"Chapter 7 bankruptcy","familyNameEs":"Bancarrota del capítulo 7","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"Mississippi, Chapter 7 bankruptcy: English head \"chapter 7 lawyer\": top-of-page bids $6.33 to $26.02 a click, competition medium. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":26.02,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"chapter 7 lawyer","bid_low_en":6.33,"bid_high_en":26.02,"competition_en":"MEDIUM","competition_index_en":46,"family_bid_low_median":6.33,"family_bid_high_median":26.02,"queries_with_bid":1,"head_searches":10,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:MS:chapter-13","dataset":"ad-costs","level":"family","jurisdiction":"MS","stateName":"Mississippi","practice":"consumer-bankruptcy","family":"chapter-13","parent":"consumer-bankruptcy","familyName":"Chapter 13 bankruptcy","familyNameEs":"Bancarrota del capítulo 13","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"Mississippi, Chapter 13 bankruptcy: English head \"chapter 13 attorney\": top-of-page bids $2.73 to $16.48 a click, competition medium. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":16.48,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"chapter 13 attorney","bid_low_en":2.73,"bid_high_en":16.48,"competition_en":"MEDIUM","competition_index_en":46,"family_bid_low_median":2.73,"family_bid_high_median":16.48,"queries_with_bid":1,"head_searches":20,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:MS:estate-planning","dataset":"ad-costs","level":"family","jurisdiction":"MS","stateName":"Mississippi","practice":"estate-planning","family":"estate-planning","topLevel":true,"familyName":"Estate planning","familyNameEs":"Planificación patrimonial","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"Mississippi, Estate planning: English head \"estate planning attorney\": top-of-page bids $1.70 to $4.77 a click, competition low. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":4.77,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"estate planning attorney","bid_low_en":1.7,"bid_high_en":4.77,"competition_en":"LOW","competition_index_en":6,"family_bid_low_median":1.66,"family_bid_high_median":6.35,"queries_with_bid":6,"head_searches":1900,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:MS:probate","dataset":"ad-costs","level":"family","jurisdiction":"MS","stateName":"Mississippi","practice":"probate","family":"probate","familyName":"Probate and estate administration","familyNameEs":"Sucesiones y administración de herencias","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"Mississippi, Probate and estate administration: English head \"probate attorney\": top-of-page bids $3.57 to $14.05 a click, competition low. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":14.05,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"probate attorney","bid_low_en":3.57,"bid_high_en":14.05,"competition_en":"LOW","competition_index_en":16,"family_bid_low_median":2.15,"family_bid_high_median":14.57,"queries_with_bid":4,"head_searches":480,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:MS:guardianship","dataset":"ad-costs","level":"family","jurisdiction":"MS","stateName":"Mississippi","practice":"guardianship","family":"guardianship","familyName":"Guardianship and conservatorship","familyNameEs":"Tutela y curatela","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"Mississippi, Guardianship and conservatorship: English head \"guardianship attorney\": top-of-page bids $2.03 to $10.78 a click, competition medium. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":10.78,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"guardianship attorney","bid_low_en":2.03,"bid_high_en":10.78,"competition_en":"MEDIUM","competition_index_en":36,"family_bid_low_median":2.29,"family_bid_high_median":11.54,"queries_with_bid":2,"head_searches":90,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:MS:elder-law","dataset":"ad-costs","level":"family","jurisdiction":"MS","stateName":"Mississippi","practice":"elder-law","family":"elder-law","familyName":"Elder law and long-term care planning","familyNameEs":"Derecho de personas mayores y planificación de cuidados","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"Mississippi, Elder law and long-term care planning: English head \"elder law attorney\": top-of-page bids $0.77 to $6.01 a click, competition low. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":6.01,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"elder law attorney","bid_low_en":0.77,"bid_high_en":6.01,"competition_en":"LOW","competition_index_en":9,"family_bid_low_median":1.12,"family_bid_high_median":4.99,"queries_with_bid":3,"head_searches":170,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:MS:va-disability","dataset":"ad-costs","level":"family","jurisdiction":"MS","stateName":"Mississippi","practice":"va-disability","family":"va-disability","topLevel":true,"familyName":"VA disability and veterans' benefits","familyNameEs":"Discapacidad y beneficios de veteranos (VA)","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"Mississippi, VA disability and veterans' benefits: English head \"va disability lawyer\": top-of-page bids $3.41 to $31.92 a click, competition medium. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":31.92,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"va disability lawyer","bid_low_en":3.41,"bid_high_en":31.92,"competition_en":"MEDIUM","competition_index_en":41,"family_bid_low_median":7.84,"family_bid_high_median":35.81,"queries_with_bid":3,"head_searches":50,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:MS:lemon-law","dataset":"ad-costs","level":"family","jurisdiction":"MS","stateName":"Mississippi","practice":"lemon-law","family":"lemon-law","topLevel":true,"familyName":"Lemon law and auto fraud","familyNameEs":"Ley limón y fraude automotriz","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"Mississippi, Lemon law and auto fraud: English head \"lemon law lawyer\": top-of-page bids $5.05 to $19.31 a click, competition medium. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":19.31,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"lemon law lawyer","bid_low_en":5.05,"bid_high_en":19.31,"competition_en":"MEDIUM","competition_index_en":47,"family_bid_low_median":4.91,"family_bid_high_median":23.21,"queries_with_bid":4,"head_searches":170,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:MS:consumer-protection","dataset":"ad-costs","level":"family","jurisdiction":"MS","stateName":"Mississippi","practice":"consumer-protection","family":"consumer-protection","topLevel":true,"familyName":"Consumer protection","familyNameEs":"Protección al consumidor","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"Mississippi, Consumer protection: English head \"consumer protection lawyer\": top-of-page bids $2.28 to $40.00 a click, competition medium. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":40,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"consumer protection lawyer","bid_low_en":2.28,"bid_high_en":40,"competition_en":"MEDIUM","competition_index_en":34,"family_bid_low_median":2.62,"family_bid_high_median":40,"queries_with_bid":3,"head_searches":110,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:MS:debt-collection-defense","dataset":"ad-costs","level":"family","jurisdiction":"MS","stateName":"Mississippi","practice":"debt-collection-defense","family":"debt-collection-defense","familyName":"Debt collection abuse (FDCPA)","familyNameEs":"Abusos en el cobro de deudas (FDCPA)","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"Mississippi, Debt collection abuse (FDCPA): English head \"debt collection lawyer\": top-of-page bids $3.57 to $14.43 a click, competition medium. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":14.43,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"debt collection lawyer","bid_low_en":3.57,"bid_high_en":14.43,"competition_en":"MEDIUM","competition_index_en":56,"family_bid_low_median":3.57,"family_bid_high_median":14.43,"queries_with_bid":1,"head_searches":70,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:MS:consumer-fraud","dataset":"ad-costs","level":"family","jurisdiction":"MS","stateName":"Mississippi","practice":"consumer-fraud","family":"consumer-fraud","familyName":"Consumer fraud and scams","familyNameEs":"Fraude al consumidor y estafas","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"Mississippi, Consumer fraud and scams: English head \"fraud attorney\": top-of-page bids $4.15 to $9.21 a click, competition medium. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":9.21,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"fraud attorney","bid_low_en":4.15,"bid_high_en":9.21,"competition_en":"MEDIUM","competition_index_en":65,"family_bid_low_median":2.68,"family_bid_high_median":10.92,"queries_with_bid":2,"head_searches":20,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:MS:business-formation","dataset":"ad-costs","level":"family","jurisdiction":"MS","stateName":"Mississippi","practice":"business-formation","family":"business-formation","familyName":"Business formation and governance","familyNameEs":"Constitución y gobierno de empresas","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"Mississippi, Business formation and governance: English head \"llc lawyer\": top-of-page bids $12.16 to $35.60 a click, competition medium. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":35.6,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"llc lawyer","bid_low_en":12.16,"bid_high_en":35.6,"competition_en":"MEDIUM","competition_index_en":48,"family_bid_low_median":6.96,"family_bid_high_median":21.3,"queries_with_bid":2,"head_searches":10,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:MS:contract-disputes","dataset":"ad-costs","level":"family","jurisdiction":"MS","stateName":"Mississippi","practice":"contract-disputes","family":"contract-disputes","familyName":"Contract disputes","familyNameEs":"Disputas contractuales","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"Mississippi, Contract disputes: English head \"contract lawyer\": top-of-page bids $3.58 to $10.45 a click, competition low. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":10.45,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"contract lawyer","bid_low_en":3.58,"bid_high_en":10.45,"competition_en":"LOW","competition_index_en":0,"family_bid_low_median":2.58,"family_bid_high_median":25.48,"queries_with_bid":2,"head_searches":720,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:MS:insurance-claims","dataset":"ad-costs","level":"family","jurisdiction":"MS","stateName":"Mississippi","practice":"insurance-claims","family":"insurance-claims","topLevel":true,"familyName":"Insurance claim disputes and bad faith","familyNameEs":"Disputas con aseguradoras y mala fe","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"Mississippi, Insurance claim disputes and bad faith: English head \"insurance claim lawyer\": top-of-page bids $24.25 to $138 a click, competition medium. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":138.47,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"insurance claim lawyer","bid_low_en":24.25,"bid_high_en":138.47,"competition_en":"MEDIUM","competition_index_en":36,"family_bid_low_median":20.36,"family_bid_high_median":66.53,"queries_with_bid":3,"head_searches":40,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:MS:civil-rights","dataset":"ad-costs","level":"family","jurisdiction":"MS","stateName":"Mississippi","practice":"civil-rights","family":"civil-rights","topLevel":true,"familyName":"Civil rights","familyNameEs":"Derechos civiles","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"Mississippi, Civil rights: English head \"civil rights attorney\": top-of-page bids $1.40 to $4.46 a click, competition medium. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":4.46,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"civil rights attorney","bid_low_en":1.4,"bid_high_en":4.46,"competition_en":"MEDIUM","competition_index_en":35,"family_bid_low_median":1.44,"family_bid_high_median":4.9,"queries_with_bid":4,"head_searches":210,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:MS:housing-discrimination","dataset":"ad-costs","level":"family","jurisdiction":"MS","stateName":"Mississippi","practice":"housing-discrimination","family":"housing-discrimination","familyName":"Housing discrimination","familyNameEs":"Discriminación en la vivienda","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"Mississippi, Housing discrimination: English head \"housing discrimination lawyer\": top-of-page bids $1.01 to $2.02 a click, competition medium. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":2.02,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"housing discrimination lawyer","bid_low_en":1.01,"bid_high_en":2.02,"competition_en":"MEDIUM","competition_index_en":52,"family_bid_low_median":1.01,"family_bid_high_median":2.02,"queries_with_bid":1,"head_searches":10,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:MS:landlord-tenant","dataset":"ad-costs","level":"family","jurisdiction":"MS","stateName":"Mississippi","practice":"landlord-tenant","family":"landlord-tenant","topLevel":true,"familyName":"Landlord and tenant","familyNameEs":"Arrendadores e inquilinos","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"Mississippi, Landlord and tenant: English head \"eviction lawyer\": top-of-page bids $1.38 to $6.37 a click, competition low. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":6.37,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"eviction lawyer","bid_low_en":1.38,"bid_high_en":6.37,"competition_en":"LOW","competition_index_en":20,"family_bid_low_median":1.67,"family_bid_high_median":6.16,"queries_with_bid":5,"head_searches":320,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:MS:real-estate","dataset":"ad-costs","level":"family","jurisdiction":"MS","stateName":"Mississippi","practice":"real-estate","family":"real-estate","topLevel":true,"familyName":"Real estate","familyNameEs":"Bienes raíces","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"Mississippi, Real estate: English head \"real estate lawyer\": top-of-page bids $1.78 to $8.41 a click, competition low. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":8.41,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"real estate lawyer","bid_low_en":1.78,"bid_high_en":8.41,"competition_en":"LOW","competition_index_en":2,"family_bid_low_median":1.52,"family_bid_high_median":5.81,"queries_with_bid":5,"head_searches":880,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:MS:foreclosure-defense","dataset":"ad-costs","level":"family","jurisdiction":"MS","stateName":"Mississippi","practice":"foreclosure-defense","family":"foreclosure-defense","familyName":"Foreclosure defense","familyNameEs":"Defensa contra ejecuciones hipotecarias","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"Mississippi, Foreclosure defense: English head \"foreclosure attorney\": top-of-page bids $2.61 to $8.01 a click, competition medium. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":8.01,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"foreclosure attorney","bid_low_en":2.61,"bid_high_en":8.01,"competition_en":"MEDIUM","competition_index_en":59,"family_bid_low_median":2.61,"family_bid_high_median":8.01,"queries_with_bid":1,"head_searches":40,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:MS:trademark","dataset":"ad-costs","level":"family","jurisdiction":"MS","stateName":"Mississippi","practice":"trademark","family":"trademark","familyName":"Trademarks","familyNameEs":"Marcas","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"Mississippi, Trademarks: English head \"trademark attorney\": top-of-page bids $9.31 to $15.78 a click, competition medium. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":15.78,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"trademark attorney","bid_low_en":9.31,"bid_high_en":15.78,"competition_en":"MEDIUM","competition_index_en":34,"family_bid_low_median":6.84,"family_bid_high_median":34.83,"queries_with_bid":4,"head_searches":210,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:MS:patent","dataset":"ad-costs","level":"family","jurisdiction":"MS","stateName":"Mississippi","practice":"patent","family":"patent","familyName":"Patents","familyNameEs":"Patentes","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"Mississippi, Patents: English head \"patent attorney\": top-of-page bids $3.72 to $27.76 a click, competition low. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":27.76,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"patent attorney","bid_low_en":3.72,"bid_high_en":27.76,"competition_en":"LOW","competition_index_en":2,"family_bid_low_median":4.09,"family_bid_high_median":20.91,"queries_with_bid":4,"head_searches":210,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:MS:copyright","dataset":"ad-costs","level":"family","jurisdiction":"MS","stateName":"Mississippi","practice":"copyright","family":"copyright","familyName":"Copyright","familyNameEs":"Derechos de autor","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"Mississippi, Copyright: English head \"copyright lawyer\": top-of-page bids $3.17 to $10.11 a click, competition low. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":10.11,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"copyright lawyer","bid_low_en":3.17,"bid_high_en":10.11,"competition_en":"LOW","competition_index_en":8,"family_bid_low_median":3.17,"family_bid_high_median":10.11,"queries_with_bid":1,"head_searches":40,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:MS:tax","dataset":"ad-costs","level":"family","jurisdiction":"MS","stateName":"Mississippi","practice":"tax","family":"tax","topLevel":true,"familyName":"Tax disputes and IRS problems","familyNameEs":"Disputas fiscales y problemas con el IRS","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"Mississippi, Tax disputes and IRS problems: English head \"tax lawyer\": top-of-page bids $15.27 to $52.55 a click, competition low. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":52.55,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"tax lawyer","bid_low_en":15.27,"bid_high_en":52.55,"competition_en":"LOW","competition_index_en":2,"family_bid_low_median":15.27,"family_bid_high_median":54.77,"queries_with_bid":6,"head_searches":880,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:MS:education-law","dataset":"ad-costs","level":"family","jurisdiction":"MS","stateName":"Mississippi","practice":"education-law","family":"education-law","topLevel":true,"familyName":"Education law","familyNameEs":"Derecho educativo","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"Mississippi, Education law: English head \"education lawyer\": top-of-page bids $2.35 to $8.29 a click, competition medium. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":8.29,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"education lawyer","bid_low_en":2.35,"bid_high_en":8.29,"competition_en":"MEDIUM","competition_index_en":34,"family_bid_low_median":2.35,"family_bid_high_median":8.29,"queries_with_bid":2,"head_searches":30,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:MT:personal-injury","dataset":"ad-costs","level":"family","jurisdiction":"MT","stateName":"Montana","practice":"personal-injury","family":"personal-injury","topLevel":true,"familyName":"Personal injury","familyNameEs":"Lesiones personales","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"Montana, Personal injury: English head \"personal injury attorney near me\": top-of-page bids $45.08 to $190 a click, competition low. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":190.43,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"personal injury attorney near me","bid_low_en":45.08,"bid_high_en":190.43,"competition_en":"LOW","competition_index_en":4,"family_bid_low_median":45.08,"family_bid_high_median":178.5,"queries_with_bid":5,"head_searches":720,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:MT:auto-accidents","dataset":"ad-costs","level":"family","jurisdiction":"MT","stateName":"Montana","practice":"auto-accidents","family":"auto-accidents","familyName":"Car accidents","familyNameEs":"Accidentes de auto","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"Montana, Car accidents: English head \"car accident lawyer near me\": top-of-page bids $51.60 to $200 a click, competition low. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":200,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"car accident lawyer near me","bid_low_en":51.6,"bid_high_en":200,"competition_en":"LOW","competition_index_en":2,"family_bid_low_median":49.89,"family_bid_high_median":200,"queries_with_bid":2,"head_searches":260,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:MT:medical-malpractice","dataset":"ad-costs","level":"family","jurisdiction":"MT","stateName":"Montana","practice":"medical-malpractice","family":"medical-malpractice","topLevel":true,"familyName":"Medical malpractice","familyNameEs":"Negligencia médica","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"Montana, Medical malpractice: English head \"medical malpractice lawyer\": top-of-page bids $2.24 to $11.64 a click, competition low. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":11.64,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"medical malpractice lawyer","bid_low_en":2.24,"bid_high_en":11.64,"competition_en":"LOW","competition_index_en":1,"family_bid_low_median":1.32,"family_bid_high_median":6.75,"queries_with_bid":6,"head_searches":390,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:MT:workers-compensation","dataset":"ad-costs","level":"family","jurisdiction":"MT","stateName":"Montana","practice":"workers-compensation","family":"workers-compensation","topLevel":true,"familyName":"Workers' compensation","familyNameEs":"Compensación laboral","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"Montana, Workers' compensation: English head \"workers comp attorney\": top-of-page bids $9.31 to $155 a click, competition low. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":154.71,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"workers comp attorney","bid_low_en":9.31,"bid_high_en":154.71,"competition_en":"LOW","competition_index_en":29,"family_bid_low_median":9.19,"family_bid_high_median":158.66,"queries_with_bid":6,"head_searches":320,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:MT:employment-law","dataset":"ad-costs","level":"family","jurisdiction":"MT","stateName":"Montana","practice":"employment-law","family":"employment-law","topLevel":true,"familyName":"Employment law","familyNameEs":"Derecho laboral","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"Montana, Employment law: English head \"employment lawyer\": top-of-page bids $1.85 to $8.74 a click, competition low. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":8.74,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"employment lawyer","bid_low_en":1.85,"bid_high_en":8.74,"competition_en":"LOW","competition_index_en":2,"family_bid_low_median":1.5,"family_bid_high_median":8.21,"queries_with_bid":7,"head_searches":390,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:MT:wrongful-termination","dataset":"ad-costs","level":"family","jurisdiction":"MT","stateName":"Montana","practice":"wrongful-termination","family":"wrongful-termination","familyName":"Wrongful termination and retaliation","familyNameEs":"Despido injustificado y represalias","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"Montana, Wrongful termination and retaliation: English head \"wrongful termination lawyer\": top-of-page bids $1.50 to $8.02 a click, competition medium. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":8.02,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"wrongful termination lawyer","bid_low_en":1.5,"bid_high_en":8.02,"competition_en":"MEDIUM","competition_index_en":42,"family_bid_low_median":1.5,"family_bid_high_median":8.02,"queries_with_bid":3,"head_searches":140,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:MT:immigration","dataset":"ad-costs","level":"family","jurisdiction":"MT","stateName":"Montana","practice":"immigration","family":"immigration","topLevel":true,"familyName":"Immigration","familyNameEs":"Inmigración","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"Montana, Immigration: English head \"immigration lawyer\": top-of-page bids $2.48 to $11.48 a click, competition low; Spanish head \"abogado de inmigracion\": $7.31 to $50.00, competition medium. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":11.48,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"immigration lawyer","bid_low_en":2.48,"bid_high_en":11.48,"competition_en":"LOW","competition_index_en":6,"head_es":"abogado de inmigracion","bid_low_es":7.31,"bid_high_es":50,"competition_es":"MEDIUM","competition_index_es":51,"family_bid_low_median":2.95,"family_bid_high_median":13.52,"queries_with_bid":5,"head_searches":320,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:MT:family-law","dataset":"ad-costs","level":"family","jurisdiction":"MT","stateName":"Montana","practice":"family-law","family":"family-law","topLevel":true,"familyName":"Family law","familyNameEs":"Derecho de familia","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"Montana, Family law: English head \"family law attorney\": top-of-page bids $4.36 to $18.00 a click, competition low; Spanish head \"abogado de familia\": $1.68 to $4.88, competition high. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":18,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"family law attorney","bid_low_en":4.36,"bid_high_en":18,"competition_en":"LOW","competition_index_en":8,"head_es":"abogado de familia","bid_low_es":1.68,"bid_high_es":4.88,"competition_es":"HIGH","competition_index_es":94,"family_bid_low_median":1.68,"family_bid_high_median":7.53,"queries_with_bid":7,"head_searches":720,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:MT:divorce","dataset":"ad-costs","level":"family","jurisdiction":"MT","stateName":"Montana","practice":"divorce","family":"divorce","familyName":"Divorce","familyNameEs":"Divorcio","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"Montana, Divorce: English head \"divorce lawyer\": top-of-page bids $2.25 to $7.45 a click, competition low. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":7.45,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"divorce lawyer","bid_low_en":2.25,"bid_high_en":7.45,"competition_en":"LOW","competition_index_en":3,"family_bid_low_median":2.14,"family_bid_high_median":10.47,"queries_with_bid":5,"head_searches":590,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:MT:child-custody","dataset":"ad-costs","level":"family","jurisdiction":"MT","stateName":"Montana","practice":"child-custody","family":"child-custody","familyName":"Child custody","familyNameEs":"Custodia de menores","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"Montana, Child custody: English head \"child custody attorney\": top-of-page bids $2.09 to $9.85 a click, competition low. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":9.85,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"child custody attorney","bid_low_en":2.09,"bid_high_en":9.85,"competition_en":"LOW","competition_index_en":23,"family_bid_low_median":2.01,"family_bid_high_median":9.75,"queries_with_bid":4,"head_searches":90,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:MT:child-support","dataset":"ad-costs","level":"family","jurisdiction":"MT","stateName":"Montana","practice":"child-support","family":"child-support","familyName":"Child support","familyNameEs":"Manutención de menores","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"Montana, Child support: English head \"child support lawyer\": top-of-page bids $1.26 to $15.50 a click, competition low. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":15.5,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"child support lawyer","bid_low_en":1.26,"bid_high_en":15.5,"competition_en":"LOW","competition_index_en":21,"family_bid_low_median":1.48,"family_bid_high_median":12.06,"queries_with_bid":2,"head_searches":110,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:MT:criminal-defense","dataset":"ad-costs","level":"family","jurisdiction":"MT","stateName":"Montana","practice":"criminal-defense","family":"criminal-defense","topLevel":true,"familyName":"Criminal defense","familyNameEs":"Defensa penal","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"Montana, Criminal defense: English head \"criminal defense lawyer\": top-of-page bids $2.25 to $39.76 a click, competition low. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":39.76,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"criminal defense lawyer","bid_low_en":2.25,"bid_high_en":39.76,"competition_en":"LOW","competition_index_en":1,"family_bid_low_median":1.66,"family_bid_high_median":8,"queries_with_bid":5,"head_searches":390,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:MT:dui-dwi","dataset":"ad-costs","level":"family","jurisdiction":"MT","stateName":"Montana","practice":"dui-dwi","family":"dui-dwi","familyName":"DUI and DWI","familyNameEs":"Conducir en estado de ebriedad (DUI/DWI)","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"Montana, DUI and DWI: English head \"dui lawyer\": top-of-page bids $12.91 to $136 a click, competition low. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":136.21,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"dui lawyer","bid_low_en":12.91,"bid_high_en":136.21,"competition_en":"LOW","competition_index_en":3,"family_bid_low_median":4.63,"family_bid_high_median":75.68,"queries_with_bid":5,"head_searches":390,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:MT:estate-planning","dataset":"ad-costs","level":"family","jurisdiction":"MT","stateName":"Montana","practice":"estate-planning","family":"estate-planning","topLevel":true,"familyName":"Estate planning","familyNameEs":"Planificación patrimonial","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"Montana, Estate planning: English head \"estate planning attorney\": top-of-page bids $1.03 to $5.21 a click, competition low. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":5.21,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"estate planning attorney","bid_low_en":1.03,"bid_high_en":5.21,"competition_en":"LOW","competition_index_en":6,"family_bid_low_median":1.03,"family_bid_high_median":5.85,"queries_with_bid":3,"head_searches":880,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:MT:probate","dataset":"ad-costs","level":"family","jurisdiction":"MT","stateName":"Montana","practice":"probate","family":"probate","familyName":"Probate and estate administration","familyNameEs":"Sucesiones y administración de herencias","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"Montana, Probate and estate administration: English head \"probate attorney\": top-of-page bids $3.79 to $16.11 a click, competition low. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":16.11,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"probate attorney","bid_low_en":3.79,"bid_high_en":16.11,"competition_en":"LOW","competition_index_en":13,"family_bid_low_median":1.65,"family_bid_high_median":15,"queries_with_bid":3,"head_searches":170,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:MT:lemon-law","dataset":"ad-costs","level":"family","jurisdiction":"MT","stateName":"Montana","practice":"lemon-law","family":"lemon-law","topLevel":true,"familyName":"Lemon law and auto fraud","familyNameEs":"Ley limón y fraude automotriz","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"Montana, Lemon law and auto fraud: English head \"lemon law lawyer\": top-of-page bids $11.54 to $36.21 a click, competition medium. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":36.21,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"lemon law lawyer","bid_low_en":11.54,"bid_high_en":36.21,"competition_en":"MEDIUM","competition_index_en":45,"family_bid_low_median":9.67,"family_bid_high_median":24.12,"queries_with_bid":4,"head_searches":30,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:MT:debt-collection-defense","dataset":"ad-costs","level":"family","jurisdiction":"MT","stateName":"Montana","practice":"debt-collection-defense","family":"debt-collection-defense","familyName":"Debt collection abuse (FDCPA)","familyNameEs":"Abusos en el cobro de deudas (FDCPA)","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"Montana, Debt collection abuse (FDCPA): English head \"debt collection lawyer\": top-of-page bids $3.56 to $16.95 a click, competition medium. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":16.95,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"debt collection lawyer","bid_low_en":3.56,"bid_high_en":16.95,"competition_en":"MEDIUM","competition_index_en":39,"family_bid_low_median":3.56,"family_bid_high_median":16.95,"queries_with_bid":1,"head_searches":30,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:MT:business-formation","dataset":"ad-costs","level":"family","jurisdiction":"MT","stateName":"Montana","practice":"business-formation","family":"business-formation","familyName":"Business formation and governance","familyNameEs":"Constitución y gobierno de empresas","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"Montana, Business formation and governance: English head \"llc lawyer\": top-of-page bids $15.57 to $71.04 a click, competition medium. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":71.04,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"llc lawyer","bid_low_en":15.57,"bid_high_en":71.04,"competition_en":"MEDIUM","competition_index_en":38,"family_bid_low_median":10.44,"family_bid_high_median":48.12,"queries_with_bid":2,"head_searches":10,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:MT:civil-rights","dataset":"ad-costs","level":"family","jurisdiction":"MT","stateName":"Montana","practice":"civil-rights","family":"civil-rights","topLevel":true,"familyName":"Civil rights","familyNameEs":"Derechos civiles","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"Montana, Civil rights: English head \"civil rights attorney\": top-of-page bids $1.68 to $6.09 a click, competition medium. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":6.09,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"civil rights attorney","bid_low_en":1.68,"bid_high_en":6.09,"competition_en":"MEDIUM","competition_index_en":35,"family_bid_low_median":1.62,"family_bid_high_median":6.39,"queries_with_bid":4,"head_searches":40,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:MT:landlord-tenant","dataset":"ad-costs","level":"family","jurisdiction":"MT","stateName":"Montana","practice":"landlord-tenant","family":"landlord-tenant","topLevel":true,"familyName":"Landlord and tenant","familyNameEs":"Arrendadores e inquilinos","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"Montana, Landlord and tenant: English head \"eviction lawyer\": top-of-page bids $1.63 to $5.68 a click, competition medium. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":5.68,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"eviction lawyer","bid_low_en":1.63,"bid_high_en":5.68,"competition_en":"MEDIUM","competition_index_en":44,"family_bid_low_median":1.63,"family_bid_high_median":5.68,"queries_with_bid":5,"head_searches":90,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:MT:real-estate","dataset":"ad-costs","level":"family","jurisdiction":"MT","stateName":"Montana","practice":"real-estate","family":"real-estate","topLevel":true,"familyName":"Real estate","familyNameEs":"Bienes raíces","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"Montana, Real estate: English head \"real estate lawyer\": top-of-page bids $1.73 to $9.00 a click, competition low. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":9,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"real estate lawyer","bid_low_en":1.73,"bid_high_en":9,"competition_en":"LOW","competition_index_en":2,"family_bid_low_median":1.69,"family_bid_high_median":7.7,"queries_with_bid":4,"head_searches":390,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:MT:intellectual-property","dataset":"ad-costs","level":"family","jurisdiction":"MT","stateName":"Montana","practice":"intellectual-property","family":"intellectual-property","topLevel":true,"familyName":"Intellectual property","familyNameEs":"Propiedad intelectual","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"Montana, Intellectual property: English head \"intellectual property lawyer\": top-of-page bids $9.30 to $24.05 a click, competition low. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":24.05,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"intellectual property lawyer","bid_low_en":9.3,"bid_high_en":24.05,"competition_en":"LOW","competition_index_en":0,"family_bid_low_median":7.05,"family_bid_high_median":20.27,"queries_with_bid":4,"head_searches":320,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:MT:trademark","dataset":"ad-costs","level":"family","jurisdiction":"MT","stateName":"Montana","practice":"trademark","family":"trademark","familyName":"Trademarks","familyNameEs":"Marcas","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"Montana, Trademarks: English head \"trademark attorney\": top-of-page bids $8.00 to $35.00 a click, competition medium. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":35,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"trademark attorney","bid_low_en":8,"bid_high_en":35,"competition_en":"MEDIUM","competition_index_en":48,"family_bid_low_median":8,"family_bid_high_median":34.84,"queries_with_bid":3,"head_searches":90,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:MT:patent","dataset":"ad-costs","level":"family","jurisdiction":"MT","stateName":"Montana","practice":"patent","family":"patent","familyName":"Patents","familyNameEs":"Patentes","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"Montana, Patents: English head \"patent attorney\": top-of-page bids $7.49 to $39.00 a click, competition low. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":39,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"patent attorney","bid_low_en":7.49,"bid_high_en":39,"competition_en":"LOW","competition_index_en":2,"family_bid_low_median":6.28,"family_bid_high_median":30,"queries_with_bid":4,"head_searches":90,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:MT:tax","dataset":"ad-costs","level":"family","jurisdiction":"MT","stateName":"Montana","practice":"tax","family":"tax","topLevel":true,"familyName":"Tax disputes and IRS problems","familyNameEs":"Disputas fiscales y problemas con el IRS","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"Montana, Tax disputes and IRS problems: English head \"tax lawyer\": top-of-page bids $7.66 to $71.46 a click, competition low. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":71.46,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"tax lawyer","bid_low_en":7.66,"bid_high_en":71.46,"competition_en":"LOW","competition_index_en":2,"family_bid_low_median":7.53,"family_bid_high_median":49.27,"queries_with_bid":4,"head_searches":320,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:NC:personal-injury","dataset":"ad-costs","level":"family","jurisdiction":"NC","stateName":"North Carolina","practice":"personal-injury","family":"personal-injury","topLevel":true,"familyName":"Personal injury","familyNameEs":"Lesiones personales","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"North Carolina, Personal injury: English head \"personal injury attorney near me\": top-of-page bids $83.78 to $254 a click, competition low; Spanish head \"abogado de lesiones personales\": $36.54 to $110, competition high. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":253.7,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"personal injury attorney near me","bid_low_en":83.78,"bid_high_en":253.7,"competition_en":"LOW","competition_index_en":13,"head_es":"abogado de lesiones personales","bid_low_es":36.54,"bid_high_es":110,"competition_es":"HIGH","competition_index_es":67,"family_bid_low_median":85.5,"family_bid_high_median":225.56,"queries_with_bid":7,"head_searches":14800,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:NC:auto-accidents","dataset":"ad-costs","level":"family","jurisdiction":"NC","stateName":"North Carolina","practice":"auto-accidents","family":"auto-accidents","familyName":"Car accidents","familyNameEs":"Accidentes de auto","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"North Carolina, Car accidents: English head \"car accident lawyer near me\": top-of-page bids $75.00 to $213 a click, competition low; Spanish head \"abogado de accidentes\": $44.09 to $110, competition low. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":212.86,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"car accident lawyer near me","bid_low_en":75,"bid_high_en":212.86,"competition_en":"LOW","competition_index_en":13,"head_es":"abogado de accidentes","bid_low_es":44.09,"bid_high_es":110,"competition_es":"LOW","competition_index_es":12,"family_bid_low_median":74.83,"family_bid_high_median":242.34,"queries_with_bid":7,"head_searches":8100,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:NC:truck-accidents","dataset":"ad-costs","level":"family","jurisdiction":"NC","stateName":"North Carolina","practice":"truck-accidents","family":"truck-accidents","familyName":"Truck accidents","familyNameEs":"Accidentes de camiones","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"North Carolina, Truck accidents: English head \"truck accident lawyer near me\": top-of-page bids $49.60 to $293 a click, competition low. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":293.36,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"truck accident lawyer near me","bid_low_en":49.6,"bid_high_en":293.36,"competition_en":"LOW","competition_index_en":1,"family_bid_low_median":49.6,"family_bid_high_median":293.36,"queries_with_bid":3,"head_searches":4400,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:NC:motorcycle-accidents","dataset":"ad-costs","level":"family","jurisdiction":"NC","stateName":"North Carolina","practice":"motorcycle-accidents","family":"motorcycle-accidents","familyName":"Motorcycle accidents","familyNameEs":"Accidentes de motocicleta","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"North Carolina, Motorcycle accidents: English head \"motorcycle accident lawyer near me\": top-of-page bids $51.95 to $134 a click, competition low. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":133.92,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"motorcycle accident lawyer near me","bid_low_en":51.95,"bid_high_en":133.92,"competition_en":"LOW","competition_index_en":3,"family_bid_low_median":51.95,"family_bid_high_median":153.96,"queries_with_bid":4,"head_searches":2900,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:NC:premises-liability","dataset":"ad-costs","level":"family","jurisdiction":"NC","stateName":"North Carolina","practice":"premises-liability","family":"premises-liability","familyName":"Premises liability (slip and fall)","familyNameEs":"Responsabilidad de propietarios (resbalones y caídas)","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"North Carolina, Premises liability (slip and fall): English head \"slip and fall lawyer near me\": top-of-page bids $44.42 to $146 a click, competition low. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":146.48,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"slip and fall lawyer near me","bid_low_en":44.42,"bid_high_en":146.48,"competition_en":"LOW","competition_index_en":28,"family_bid_low_median":30.79,"family_bid_high_median":168.17,"queries_with_bid":5,"head_searches":590,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:NC:dog-bites","dataset":"ad-costs","level":"family","jurisdiction":"NC","stateName":"North Carolina","practice":"dog-bites","family":"dog-bites","familyName":"Dog bites","familyNameEs":"Mordeduras de perro","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"North Carolina, Dog bites: English head \"dog bite lawyer\": top-of-page bids $33.34 to $190 a click, competition medium. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":190.3,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"dog bite lawyer","bid_low_en":33.34,"bid_high_en":190.3,"competition_en":"MEDIUM","competition_index_en":34,"family_bid_low_median":34.98,"family_bid_high_median":134.63,"queries_with_bid":3,"head_searches":480,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:NC:catastrophic-injury","dataset":"ad-costs","level":"family","jurisdiction":"NC","stateName":"North Carolina","practice":"catastrophic-injury","family":"catastrophic-injury","familyName":"Brain, spinal cord and burn injuries","familyNameEs":"Lesiones cerebrales, de médula espinal y quemaduras","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"North Carolina, Brain, spinal cord and burn injuries: English head \"catastrophic injury lawyer\": top-of-page bids $45.22 to $70.00 a click, competition low. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":70,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"catastrophic injury lawyer","bid_low_en":45.22,"bid_high_en":70,"competition_en":"LOW","competition_index_en":6,"family_bid_low_median":45.22,"family_bid_high_median":70,"queries_with_bid":1,"head_searches":320,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:NC:maritime-injury","dataset":"ad-costs","level":"family","jurisdiction":"NC","stateName":"North Carolina","practice":"maritime-injury","family":"maritime-injury","familyName":"Maritime and boating injuries","familyNameEs":"Lesiones marítimas y en embarcaciones","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"North Carolina, Maritime and boating injuries: English head \"maritime lawyer\": top-of-page bids $10.44 to $71.89 a click, competition low. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":71.89,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"maritime lawyer","bid_low_en":10.44,"bid_high_en":71.89,"competition_en":"LOW","competition_index_en":4,"family_bid_low_median":10.44,"family_bid_high_median":71.89,"queries_with_bid":1,"head_searches":480,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:NC:assault-defamation","dataset":"ad-costs","level":"family","jurisdiction":"NC","stateName":"North Carolina","practice":"assault-defamation","family":"assault-defamation","familyName":"Assault, libel and slander","familyNameEs":"Agresión, libelo y difamación","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"North Carolina, Assault, libel and slander: English head \"defamation lawyer\": top-of-page bids $1.75 to $8.14 a click, competition low. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":8.14,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"defamation lawyer","bid_low_en":1.75,"bid_high_en":8.14,"competition_en":"LOW","competition_index_en":19,"family_bid_low_median":1.39,"family_bid_high_median":5.42,"queries_with_bid":5,"head_searches":590,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:NC:medical-malpractice","dataset":"ad-costs","level":"family","jurisdiction":"NC","stateName":"North Carolina","practice":"medical-malpractice","family":"medical-malpractice","topLevel":true,"familyName":"Medical malpractice","familyNameEs":"Negligencia médica","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"North Carolina, Medical malpractice: English head \"medical malpractice lawyer\": top-of-page bids $1.70 to $7.40 a click, competition low; Spanish head \"abogado de negligencia medica\": $6.84 to $24.59, competition high. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":7.4,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"medical malpractice lawyer","bid_low_en":1.7,"bid_high_en":7.4,"competition_en":"LOW","competition_index_en":2,"head_es":"abogado de negligencia medica","bid_low_es":6.84,"bid_high_es":24.59,"competition_es":"HIGH","competition_index_es":68,"family_bid_low_median":1.93,"family_bid_high_median":7.51,"queries_with_bid":7,"head_searches":5400,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:NC:mass-tort","dataset":"ad-costs","level":"family","jurisdiction":"NC","stateName":"North Carolina","practice":"mass-tort","family":"mass-tort","topLevel":true,"familyName":"Mass torts","familyNameEs":"Daños masivos","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"North Carolina, Mass torts: English head \"class action lawyer\": top-of-page bids $4.02 to $17.73 a click, competition low. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":17.73,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"class action lawyer","bid_low_en":4.02,"bid_high_en":17.73,"competition_en":"LOW","competition_index_en":17,"family_bid_low_median":4.02,"family_bid_high_median":17.73,"queries_with_bid":2,"head_searches":320,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:NC:product-liability","dataset":"ad-costs","level":"family","jurisdiction":"NC","stateName":"North Carolina","practice":"product-liability","family":"product-liability","familyName":"Product liability","familyNameEs":"Responsabilidad por productos","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"North Carolina, Product liability: English head \"product liability attorney\": top-of-page bids $5.23 to $24.22 a click, competition medium. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":24.22,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"product liability attorney","bid_low_en":5.23,"bid_high_en":24.22,"competition_en":"MEDIUM","competition_index_en":46,"family_bid_low_median":5.92,"family_bid_high_median":26.34,"queries_with_bid":2,"head_searches":90,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:NC:mesothelioma","dataset":"ad-costs","level":"family","jurisdiction":"NC","stateName":"North Carolina","practice":"toxic-exposure","family":"mesothelioma","parent":"toxic-exposure","familyName":"Mesothelioma","familyNameEs":"Mesotelioma","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"North Carolina, Mesothelioma: English head \"mesothelioma attorney\": top-of-page bids $82.03 to $279 a click, competition low. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":278.7,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"mesothelioma attorney","bid_low_en":82.03,"bid_high_en":278.7,"competition_en":"LOW","competition_index_en":9,"family_bid_low_median":132.3,"family_bid_high_median":358.18,"queries_with_bid":3,"head_searches":320,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:NC:workers-compensation","dataset":"ad-costs","level":"family","jurisdiction":"NC","stateName":"North Carolina","practice":"workers-compensation","family":"workers-compensation","topLevel":true,"familyName":"Workers' compensation","familyNameEs":"Compensación laboral","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"North Carolina, Workers' compensation: English head \"workers comp attorney\": top-of-page bids $48.00 to $168 a click, competition low; Spanish head \"abogado de compensacion laboral\": $7.53 to $26.00, competition medium. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":168.15,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"workers comp attorney","bid_low_en":48,"bid_high_en":168.15,"competition_en":"LOW","competition_index_en":22,"head_es":"abogado de compensacion laboral","bid_low_es":7.53,"bid_high_es":26,"competition_es":"MEDIUM","competition_index_es":61,"family_bid_low_median":48,"family_bid_high_median":168.15,"queries_with_bid":10,"head_searches":3600,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:NC:employment-law","dataset":"ad-costs","level":"family","jurisdiction":"NC","stateName":"North Carolina","practice":"employment-law","family":"employment-law","topLevel":true,"familyName":"Employment law","familyNameEs":"Derecho laboral","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"North Carolina, Employment law: English head \"employment lawyer\": top-of-page bids $1.77 to $7.30 a click, competition low; Spanish head \"abogado laboral\": $2.75 to $22.25, competition medium. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":7.3,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"employment lawyer","bid_low_en":1.77,"bid_high_en":7.3,"competition_en":"LOW","competition_index_en":3,"head_es":"abogado laboral","bid_low_es":2.75,"bid_high_es":22.25,"competition_es":"MEDIUM","competition_index_es":48,"family_bid_low_median":2.04,"family_bid_high_median":8.45,"queries_with_bid":11,"head_searches":5400,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:NC:employment-discrimination","dataset":"ad-costs","level":"family","jurisdiction":"NC","stateName":"North Carolina","practice":"employment-discrimination","family":"employment-discrimination","familyName":"Workplace discrimination and harassment","familyNameEs":"Discriminación y acoso laboral","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"North Carolina, Workplace discrimination and harassment: English head \"employment discrimination lawyer\": top-of-page bids $2.06 to $8.45 a click, competition low. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":8.45,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"employment discrimination lawyer","bid_low_en":2.06,"bid_high_en":8.45,"competition_en":"LOW","competition_index_en":21,"family_bid_low_median":1.92,"family_bid_high_median":7.13,"queries_with_bid":4,"head_searches":390,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:NC:wrongful-termination","dataset":"ad-costs","level":"family","jurisdiction":"NC","stateName":"North Carolina","practice":"wrongful-termination","family":"wrongful-termination","familyName":"Wrongful termination and retaliation","familyNameEs":"Despido injustificado y represalias","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"North Carolina, Wrongful termination and retaliation: English head \"wrongful termination lawyer\": top-of-page bids $1.73 to $8.45 a click, competition medium. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":8.45,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"wrongful termination lawyer","bid_low_en":1.73,"bid_high_en":8.45,"competition_en":"MEDIUM","competition_index_en":39,"family_bid_low_median":1.78,"family_bid_high_median":8.45,"queries_with_bid":5,"head_searches":1600,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:NC:whistleblower","dataset":"ad-costs","level":"family","jurisdiction":"NC","stateName":"North Carolina","practice":"whistleblower","family":"whistleblower","familyName":"Whistleblower and qui tam","familyNameEs":"Denunciantes y acciones qui tam","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"North Carolina, Whistleblower and qui tam: English head \"whistleblower lawyer\": top-of-page bids $2.55 to $15.00 a click, competition low. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":15,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"whistleblower lawyer","bid_low_en":2.55,"bid_high_en":15,"competition_en":"LOW","competition_index_en":10,"family_bid_low_median":2.55,"family_bid_high_median":15,"queries_with_bid":2,"head_searches":140,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:NC:employee-benefits","dataset":"ad-costs","level":"family","jurisdiction":"NC","stateName":"North Carolina","practice":"employee-benefits","family":"employee-benefits","familyName":"Employee benefits and ERISA","familyNameEs":"Beneficios de empleados y ERISA","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"North Carolina, Employee benefits and ERISA: English head \"erisa lawyer\": top-of-page bids $3.42 to $34.61 a click, competition low. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":34.61,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"erisa lawyer","bid_low_en":3.42,"bid_high_en":34.61,"competition_en":"LOW","competition_index_en":8,"family_bid_low_median":3.42,"family_bid_high_median":33.39,"queries_with_bid":3,"head_searches":110,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:NC:immigration","dataset":"ad-costs","level":"family","jurisdiction":"NC","stateName":"North Carolina","practice":"immigration","family":"immigration","topLevel":true,"familyName":"Immigration","familyNameEs":"Inmigración","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"North Carolina, Immigration: English head \"immigration lawyer\": top-of-page bids $4.50 to $18.80 a click, competition low; Spanish head \"abogado de inmigracion\": $6.30 to $50.00, competition high. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":18.8,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"immigration lawyer","bid_low_en":4.5,"bid_high_en":18.8,"competition_en":"LOW","competition_index_en":8,"head_es":"abogado de inmigracion","bid_low_es":6.3,"bid_high_es":50,"competition_es":"HIGH","competition_index_es":73,"family_bid_low_median":5.29,"family_bid_high_median":19.56,"queries_with_bid":8,"head_searches":5400,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:NC:removal-defense","dataset":"ad-costs","level":"family","jurisdiction":"NC","stateName":"North Carolina","practice":"removal-defense","family":"removal-defense","familyName":"Deportation and removal defense","familyNameEs":"Defensa contra la deportación","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"North Carolina, Deportation and removal defense: English head \"deportation lawyer\": top-of-page bids $4.58 to $13.15 a click, competition medium. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":13.15,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"deportation lawyer","bid_low_en":4.58,"bid_high_en":13.15,"competition_en":"MEDIUM","competition_index_en":62,"family_bid_low_median":4.58,"family_bid_high_median":13.15,"queries_with_bid":2,"head_searches":20,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:NC:family-law","dataset":"ad-costs","level":"family","jurisdiction":"NC","stateName":"North Carolina","practice":"family-law","family":"family-law","topLevel":true,"familyName":"Family law","familyNameEs":"Derecho de familia","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"North Carolina, Family law: English head \"family law attorney\": top-of-page bids $5.05 to $40.00 a click, competition low; Spanish head \"abogado de familia\": $2.28 to $6.61, competition high. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":40,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"family law attorney","bid_low_en":5.05,"bid_high_en":40,"competition_en":"LOW","competition_index_en":13,"head_es":"abogado de familia","bid_low_es":2.28,"bid_high_es":6.61,"competition_es":"HIGH","competition_index_es":71,"family_bid_low_median":4.24,"family_bid_high_median":39,"queries_with_bid":9,"head_searches":8100,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:NC:divorce","dataset":"ad-costs","level":"family","jurisdiction":"NC","stateName":"North Carolina","practice":"divorce","family":"divorce","familyName":"Divorce","familyNameEs":"Divorcio","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"North Carolina, Divorce: English head \"divorce lawyer\": top-of-page bids $5.38 to $34.18 a click, competition low; Spanish head \"abogado de divorcio\": $3.29 to $26.15, competition medium. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":34.18,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"divorce lawyer","bid_low_en":5.38,"bid_high_en":34.18,"competition_en":"LOW","competition_index_en":7,"head_es":"abogado de divorcio","bid_low_es":3.29,"bid_high_es":26.15,"competition_es":"MEDIUM","competition_index_es":62,"family_bid_low_median":4.1,"family_bid_high_median":30.9,"queries_with_bid":8,"head_searches":8100,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:NC:child-custody","dataset":"ad-costs","level":"family","jurisdiction":"NC","stateName":"North Carolina","practice":"child-custody","family":"child-custody","familyName":"Child custody","familyNameEs":"Custodia de menores","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"North Carolina, Child custody: English head \"child custody attorney\": top-of-page bids $2.79 to $32.50 a click, competition medium; Spanish head \"abogado de custodia\": $1.86 to $8.27, competition medium. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":32.5,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"child custody attorney","bid_low_en":2.79,"bid_high_en":32.5,"competition_en":"MEDIUM","competition_index_en":52,"head_es":"abogado de custodia","bid_low_es":1.86,"bid_high_es":8.27,"competition_es":"MEDIUM","competition_index_es":53,"family_bid_low_median":2.79,"family_bid_high_median":32.5,"queries_with_bid":7,"head_searches":1600,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:NC:child-support","dataset":"ad-costs","level":"family","jurisdiction":"NC","stateName":"North Carolina","practice":"child-support","family":"child-support","familyName":"Child support","familyNameEs":"Manutención de menores","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"North Carolina, Child support: English head \"child support lawyer\": top-of-page bids $2.21 to $31.25 a click, competition medium; Spanish head \"abogado de manutencion\": $2.62 to $22.44, competition high. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":31.25,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"child support lawyer","bid_low_en":2.21,"bid_high_en":31.25,"competition_en":"MEDIUM","competition_index_en":43,"head_es":"abogado de manutencion","bid_low_es":2.62,"bid_high_es":22.44,"competition_es":"HIGH","competition_index_es":80,"family_bid_low_median":2.62,"family_bid_high_median":31.25,"queries_with_bid":5,"head_searches":1900,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:NC:adoption","dataset":"ad-costs","level":"family","jurisdiction":"NC","stateName":"North Carolina","practice":"adoption","family":"adoption","familyName":"Adoption and paternity","familyNameEs":"Adopción y paternidad","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"North Carolina, Adoption and paternity: English head \"adoption lawyer\": top-of-page bids $4.47 to $10.29 a click, competition low. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":10.29,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"adoption lawyer","bid_low_en":4.47,"bid_high_en":10.29,"competition_en":"LOW","competition_index_en":17,"family_bid_low_median":4.47,"family_bid_high_median":10.29,"queries_with_bid":2,"head_searches":590,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:NC:juvenile","dataset":"ad-costs","level":"family","jurisdiction":"NC","stateName":"North Carolina","practice":"juvenile","family":"juvenile","familyName":"Juvenile cases","familyNameEs":"Casos de menores","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"North Carolina, Juvenile cases: English head \"juvenile defense lawyer\": top-of-page bids $3.67 to $29.75 a click, competition low. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":29.75,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"juvenile defense lawyer","bid_low_en":3.67,"bid_high_en":29.75,"competition_en":"LOW","competition_index_en":15,"family_bid_low_median":2.48,"family_bid_high_median":20.8,"queries_with_bid":2,"head_searches":70,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:NC:domestic-violence","dataset":"ad-costs","level":"family","jurisdiction":"NC","stateName":"North Carolina","practice":"domestic-violence","family":"domestic-violence","familyName":"Domestic violence and protective orders","familyNameEs":"Violencia doméstica y órdenes de protección","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"North Carolina, Domestic violence and protective orders: English head \"domestic violence attorney\": top-of-page bids $6.07 to $40.52 a click, competition medium; Spanish head \"abogado de violencia domestica\": $4.09 to $23.24, competition high. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":40.52,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"domestic violence attorney","bid_low_en":6.07,"bid_high_en":40.52,"competition_en":"MEDIUM","competition_index_en":58,"head_es":"abogado de violencia domestica","bid_low_es":4.09,"bid_high_es":23.24,"competition_es":"HIGH","competition_index_es":67,"family_bid_low_median":4.49,"family_bid_high_median":40,"queries_with_bid":7,"head_searches":320,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:NC:criminal-defense","dataset":"ad-costs","level":"family","jurisdiction":"NC","stateName":"North Carolina","practice":"criminal-defense","family":"criminal-defense","topLevel":true,"familyName":"Criminal defense","familyNameEs":"Defensa penal","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"North Carolina, Criminal defense: English head \"criminal defense lawyer\": top-of-page bids $5.01 to $42.86 a click, competition low; Spanish head \"abogado penal\": $2.63 to $19.12, competition medium. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":42.86,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"criminal defense lawyer","bid_low_en":5.01,"bid_high_en":42.86,"competition_en":"LOW","competition_index_en":3,"head_es":"abogado penal","bid_low_es":2.63,"bid_high_es":19.12,"competition_es":"MEDIUM","competition_index_es":48,"family_bid_low_median":3.62,"family_bid_high_median":31.59,"queries_with_bid":8,"head_searches":5400,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:NC:dui-dwi","dataset":"ad-costs","level":"family","jurisdiction":"NC","stateName":"North Carolina","practice":"dui-dwi","family":"dui-dwi","familyName":"DUI and DWI","familyNameEs":"Conducir en estado de ebriedad (DUI/DWI)","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"North Carolina, DUI and DWI: English head \"dui lawyer\": top-of-page bids $5.15 to $57.74 a click, competition low. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":57.74,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"dui lawyer","bid_low_en":5.15,"bid_high_en":57.74,"competition_en":"LOW","competition_index_en":4,"family_bid_low_median":6.01,"family_bid_high_median":57.74,"queries_with_bid":5,"head_searches":5400,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:NC:drug-crimes","dataset":"ad-costs","level":"family","jurisdiction":"NC","stateName":"North Carolina","practice":"drug-crimes","family":"drug-crimes","familyName":"Drug charges","familyNameEs":"Delitos de drogas","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"North Carolina, Drug charges: English head \"drug possession lawyer\": top-of-page bids $8.39 to $29.68 a click, competition medium. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":29.68,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"drug possession lawyer","bid_low_en":8.39,"bid_high_en":29.68,"competition_en":"MEDIUM","competition_index_en":64,"family_bid_low_median":1.41,"family_bid_high_median":18.97,"queries_with_bid":3,"head_searches":40,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:NC:white-collar","dataset":"ad-costs","level":"family","jurisdiction":"NC","stateName":"North Carolina","practice":"white-collar","family":"white-collar","familyName":"White-collar and fraud charges","familyNameEs":"Delitos de cuello blanco y fraude","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"North Carolina, White-collar and fraud charges: English head \"federal criminal defense lawyer\": top-of-page bids $4.50 to $49.32 a click, competition low. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":49.32,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"federal criminal defense lawyer","bid_low_en":4.5,"bid_high_en":49.32,"competition_en":"LOW","competition_index_en":23,"family_bid_low_median":6.66,"family_bid_high_median":77.16,"queries_with_bid":2,"head_searches":110,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:NC:expungement","dataset":"ad-costs","level":"family","jurisdiction":"NC","stateName":"North Carolina","practice":"expungement","family":"expungement","familyName":"Record sealing and expungement","familyNameEs":"Sellado y eliminación de antecedentes","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"North Carolina, Record sealing and expungement: English head \"expungement lawyer\": top-of-page bids $1.75 to $8.55 a click, competition low. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":8.55,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"expungement lawyer","bid_low_en":1.75,"bid_high_en":8.55,"competition_en":"LOW","competition_index_en":6,"family_bid_low_median":1.79,"family_bid_high_median":9.47,"queries_with_bid":4,"head_searches":1000,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:NC:bankruptcy","dataset":"ad-costs","level":"family","jurisdiction":"NC","stateName":"North Carolina","practice":"bankruptcy","family":"bankruptcy","topLevel":true,"familyName":"Bankruptcy","familyNameEs":"Bancarrota","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"North Carolina, Bankruptcy: Spanish head \"abogado de bancarrota\": $6.03 to $28.00, competition high. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":28,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_es":"abogado de bancarrota","bid_low_es":6.03,"bid_high_es":28,"competition_es":"HIGH","competition_index_es":71,"family_bid_low_median":4.27,"family_bid_high_median":21.32,"queries_with_bid":2,"head_searches":20,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:NC:chapter-7","dataset":"ad-costs","level":"family","jurisdiction":"NC","stateName":"North Carolina","practice":"consumer-bankruptcy","family":"chapter-7","parent":"consumer-bankruptcy","familyName":"Chapter 7 bankruptcy","familyNameEs":"Bancarrota del capítulo 7","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"North Carolina, Chapter 7 bankruptcy: English head \"chapter 7 lawyer\": top-of-page bids $7.69 to $22.75 a click, competition low. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":22.75,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"chapter 7 lawyer","bid_low_en":7.69,"bid_high_en":22.75,"competition_en":"LOW","competition_index_en":20,"family_bid_low_median":7.69,"family_bid_high_median":22.75,"queries_with_bid":1,"head_searches":30,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:NC:chapter-13","dataset":"ad-costs","level":"family","jurisdiction":"NC","stateName":"North Carolina","practice":"consumer-bankruptcy","family":"chapter-13","parent":"consumer-bankruptcy","familyName":"Chapter 13 bankruptcy","familyNameEs":"Bancarrota del capítulo 13","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"North Carolina, Chapter 13 bankruptcy: English head \"chapter 13 attorney\": top-of-page bids $5.98 to $20.66 a click, competition medium. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":20.66,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"chapter 13 attorney","bid_low_en":5.98,"bid_high_en":20.66,"competition_en":"MEDIUM","competition_index_en":57,"family_bid_low_median":11.61,"family_bid_high_median":20.36,"queries_with_bid":2,"head_searches":70,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:NC:business-bankruptcy","dataset":"ad-costs","level":"family","jurisdiction":"NC","stateName":"North Carolina","practice":"business-bankruptcy","family":"business-bankruptcy","familyName":"Business bankruptcy (Chapter 11)","familyNameEs":"Bancarrota de empresas (capítulo 11)","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"North Carolina, Business bankruptcy (Chapter 11): English head \"chapter 11 attorney\": top-of-page bids $4.61 to $18.58 a click, competition low. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":18.58,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"chapter 11 attorney","bid_low_en":4.61,"bid_high_en":18.58,"competition_en":"LOW","competition_index_en":31,"family_bid_low_median":4.61,"family_bid_high_median":18.58,"queries_with_bid":1,"head_searches":20,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:NC:estate-planning","dataset":"ad-costs","level":"family","jurisdiction":"NC","stateName":"North Carolina","practice":"estate-planning","family":"estate-planning","topLevel":true,"familyName":"Estate planning","familyNameEs":"Planificación patrimonial","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"North Carolina, Estate planning: English head \"estate planning attorney\": top-of-page bids $4.35 to $19.77 a click, competition low. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":19.77,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"estate planning attorney","bid_low_en":4.35,"bid_high_en":19.77,"competition_en":"LOW","competition_index_en":10,"family_bid_low_median":3.2,"family_bid_high_median":22,"queries_with_bid":9,"head_searches":9900,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:NC:probate","dataset":"ad-costs","level":"family","jurisdiction":"NC","stateName":"North Carolina","practice":"probate","family":"probate","familyName":"Probate and estate administration","familyNameEs":"Sucesiones y administración de herencias","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"North Carolina, Probate and estate administration: English head \"probate attorney\": top-of-page bids $5.96 to $34.49 a click, competition low. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":34.49,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"probate attorney","bid_low_en":5.96,"bid_high_en":34.49,"competition_en":"LOW","competition_index_en":13,"family_bid_low_median":5.48,"family_bid_high_median":32.99,"queries_with_bid":4,"head_searches":1900,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:NC:guardianship","dataset":"ad-costs","level":"family","jurisdiction":"NC","stateName":"North Carolina","practice":"guardianship","family":"guardianship","familyName":"Guardianship and conservatorship","familyNameEs":"Tutela y curatela","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"North Carolina, Guardianship and conservatorship: English head \"guardianship attorney\": top-of-page bids $3.87 to $25.43 a click, competition medium. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":25.43,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"guardianship attorney","bid_low_en":3.87,"bid_high_en":25.43,"competition_en":"MEDIUM","competition_index_en":52,"family_bid_low_median":3.87,"family_bid_high_median":25.43,"queries_with_bid":1,"head_searches":320,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:NC:elder-law","dataset":"ad-costs","level":"family","jurisdiction":"NC","stateName":"North Carolina","practice":"elder-law","family":"elder-law","familyName":"Elder law and long-term care planning","familyNameEs":"Derecho de personas mayores y planificación de cuidados","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"North Carolina, Elder law and long-term care planning: English head \"elder law attorney\": top-of-page bids $1.71 to $18.32 a click, competition low. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":18.32,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"elder law attorney","bid_low_en":1.71,"bid_high_en":18.32,"competition_en":"LOW","competition_index_en":12,"family_bid_low_median":1.42,"family_bid_high_median":10.87,"queries_with_bid":4,"head_searches":880,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:NC:ssdi","dataset":"ad-costs","level":"family","jurisdiction":"NC","stateName":"North Carolina","practice":"ssdi","family":"ssdi","topLevel":true,"familyName":"Social Security disability (SSDI and SSI)","familyNameEs":"Discapacidad del Seguro Social (SSDI y SSI)","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"North Carolina, Social Security disability (SSDI and SSI): English head \"social security disability lawyer\": top-of-page bids $3.18 to $14.74 a click, competition low; Spanish head \"abogado de seguro social\": $2.19 to $16.61, competition high. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":14.74,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"social security disability lawyer","bid_low_en":3.18,"bid_high_en":14.74,"competition_en":"LOW","competition_index_en":7,"head_es":"abogado de seguro social","bid_low_es":2.19,"bid_high_es":16.61,"competition_es":"HIGH","competition_index_es":82,"family_bid_low_median":10.04,"family_bid_high_median":37.51,"queries_with_bid":6,"head_searches":880,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:NC:va-disability","dataset":"ad-costs","level":"family","jurisdiction":"NC","stateName":"North Carolina","practice":"va-disability","family":"va-disability","topLevel":true,"familyName":"VA disability and veterans' benefits","familyNameEs":"Discapacidad y beneficios de veteranos (VA)","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"North Carolina, VA disability and veterans' benefits: English head \"va disability lawyer\": top-of-page bids $14.32 to $96.95 a click, competition medium. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":96.95,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"va disability lawyer","bid_low_en":14.32,"bid_high_en":96.95,"competition_en":"MEDIUM","competition_index_en":34,"family_bid_low_median":9.45,"family_bid_high_median":77.99,"queries_with_bid":4,"head_searches":260,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:NC:lemon-law","dataset":"ad-costs","level":"family","jurisdiction":"NC","stateName":"North Carolina","practice":"lemon-law","family":"lemon-law","topLevel":true,"familyName":"Lemon law and auto fraud","familyNameEs":"Ley limón y fraude automotriz","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"North Carolina, Lemon law and auto fraud: English head \"lemon law lawyer\": top-of-page bids $6.59 to $25.21 a click, competition medium. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":25.21,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"lemon law lawyer","bid_low_en":6.59,"bid_high_en":25.21,"competition_en":"MEDIUM","competition_index_en":59,"family_bid_low_median":7.36,"family_bid_high_median":27.61,"queries_with_bid":4,"head_searches":480,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:NC:consumer-protection","dataset":"ad-costs","level":"family","jurisdiction":"NC","stateName":"North Carolina","practice":"consumer-protection","family":"consumer-protection","topLevel":true,"familyName":"Consumer protection","familyNameEs":"Protección al consumidor","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"North Carolina, Consumer protection: English head \"consumer protection lawyer\": top-of-page bids $1.87 to $9.50 a click, competition medium. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":9.5,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"consumer protection lawyer","bid_low_en":1.87,"bid_high_en":9.5,"competition_en":"MEDIUM","competition_index_en":42,"family_bid_low_median":1.85,"family_bid_high_median":9.43,"queries_with_bid":5,"head_searches":390,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:NC:debt-collection-defense","dataset":"ad-costs","level":"family","jurisdiction":"NC","stateName":"North Carolina","practice":"debt-collection-defense","family":"debt-collection-defense","familyName":"Debt collection abuse (FDCPA)","familyNameEs":"Abusos en el cobro de deudas (FDCPA)","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"North Carolina, Debt collection abuse (FDCPA): English head \"debt collection lawyer\": top-of-page bids $2.60 to $13.78 a click, competition medium. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":13.78,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"debt collection lawyer","bid_low_en":2.6,"bid_high_en":13.78,"competition_en":"MEDIUM","competition_index_en":52,"family_bid_low_median":2.6,"family_bid_high_median":9.68,"queries_with_bid":3,"head_searches":320,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:NC:credit-reporting","dataset":"ad-costs","level":"family","jurisdiction":"NC","stateName":"North Carolina","practice":"credit-reporting","family":"credit-reporting","familyName":"Credit report errors (FCRA)","familyNameEs":"Errores en el informe de crédito (FCRA)","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"North Carolina, Credit report errors (FCRA): English head \"fcra lawyer\": top-of-page bids $17.17 to $600 a click, competition medium. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":600.02,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"fcra lawyer","bid_low_en":17.17,"bid_high_en":600.02,"competition_en":"MEDIUM","competition_index_en":62,"family_bid_low_median":11.68,"family_bid_high_median":317.51,"queries_with_bid":2,"head_searches":30,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:NC:tcpa-robocalls","dataset":"ad-costs","level":"family","jurisdiction":"NC","stateName":"North Carolina","practice":"tcpa-robocalls","family":"tcpa-robocalls","familyName":"Robocalls and junk texts (TCPA)","familyNameEs":"Llamadas automáticas y mensajes no deseados (TCPA)","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"North Carolina, Robocalls and junk texts (TCPA): English head \"tcpa lawyer\": top-of-page bids $1.61 to $6.48 a click, competition low. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":6.48,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"tcpa lawyer","bid_low_en":1.61,"bid_high_en":6.48,"competition_en":"LOW","competition_index_en":17,"family_bid_low_median":1.61,"family_bid_high_median":6.48,"queries_with_bid":1,"head_searches":50,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:NC:consumer-fraud","dataset":"ad-costs","level":"family","jurisdiction":"NC","stateName":"North Carolina","practice":"consumer-fraud","family":"consumer-fraud","familyName":"Consumer fraud and scams","familyNameEs":"Fraude al consumidor y estafas","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"North Carolina, Consumer fraud and scams: English head \"fraud attorney\": top-of-page bids $3.44 to $18.63 a click, competition medium. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":18.63,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"fraud attorney","bid_low_en":3.44,"bid_high_en":18.63,"competition_en":"MEDIUM","competition_index_en":61,"family_bid_low_median":3.24,"family_bid_high_median":13.14,"queries_with_bid":2,"head_searches":90,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:NC:business-law","dataset":"ad-costs","level":"family","jurisdiction":"NC","stateName":"North Carolina","practice":"business-law","family":"business-law","topLevel":true,"familyName":"Business and commercial law","familyNameEs":"Derecho empresarial y comercial","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"North Carolina, Business and commercial law: English head \"business lawyer\": top-of-page bids $3.70 to $17.60 a click, competition low. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":17.6,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"business lawyer","bid_low_en":3.7,"bid_high_en":17.6,"competition_en":"LOW","competition_index_en":1,"family_bid_low_median":4.21,"family_bid_high_median":17.84,"queries_with_bid":6,"head_searches":4400,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:NC:business-formation","dataset":"ad-costs","level":"family","jurisdiction":"NC","stateName":"North Carolina","practice":"business-formation","family":"business-formation","familyName":"Business formation and governance","familyNameEs":"Constitución y gobierno de empresas","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"North Carolina, Business formation and governance: English head \"small business lawyer\": top-of-page bids $3.44 to $18.57 a click, competition medium. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":18.57,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"small business lawyer","bid_low_en":3.44,"bid_high_en":18.57,"competition_en":"MEDIUM","competition_index_en":42,"family_bid_low_median":7.19,"family_bid_high_median":30.12,"queries_with_bid":3,"head_searches":90,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:NC:contract-disputes","dataset":"ad-costs","level":"family","jurisdiction":"NC","stateName":"North Carolina","practice":"contract-disputes","family":"contract-disputes","familyName":"Contract disputes","familyNameEs":"Disputas contractuales","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"North Carolina, Contract disputes: English head \"contract lawyer\": top-of-page bids $3.05 to $25.32 a click, competition low. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":25.32,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"contract lawyer","bid_low_en":3.05,"bid_high_en":25.32,"competition_en":"LOW","competition_index_en":1,"family_bid_low_median":4.13,"family_bid_high_median":30.16,"queries_with_bid":2,"head_searches":4400,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:NC:franchise","dataset":"ad-costs","level":"family","jurisdiction":"NC","stateName":"North Carolina","practice":"franchise","family":"franchise","familyName":"Franchise","familyNameEs":"Franquicias","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"North Carolina, Franchise: English head \"franchise lawyer\": top-of-page bids $8.43 to $43.58 a click, competition low. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":43.58,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"franchise lawyer","bid_low_en":8.43,"bid_high_en":43.58,"competition_en":"LOW","competition_index_en":25,"family_bid_low_median":8.43,"family_bid_high_median":43.58,"queries_with_bid":2,"head_searches":90,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:NC:insurance-claims","dataset":"ad-costs","level":"family","jurisdiction":"NC","stateName":"North Carolina","practice":"insurance-claims","family":"insurance-claims","topLevel":true,"familyName":"Insurance claim disputes and bad faith","familyNameEs":"Disputas con aseguradoras y mala fe","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"North Carolina, Insurance claim disputes and bad faith: English head \"insurance claim lawyer\": top-of-page bids $12.14 to $143 a click, competition low. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":143.11,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"insurance claim lawyer","bid_low_en":12.14,"bid_high_en":143.11,"competition_en":"LOW","competition_index_en":21,"family_bid_low_median":9.31,"family_bid_high_median":82.73,"queries_with_bid":4,"head_searches":170,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:NC:civil-rights","dataset":"ad-costs","level":"family","jurisdiction":"NC","stateName":"North Carolina","practice":"civil-rights","family":"civil-rights","topLevel":true,"familyName":"Civil rights","familyNameEs":"Derechos civiles","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"North Carolina, Civil rights: English head \"civil rights attorney\": top-of-page bids $1.66 to $5.17 a click, competition medium. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":5.17,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"civil rights attorney","bid_low_en":1.66,"bid_high_en":5.17,"competition_en":"MEDIUM","competition_index_en":44,"family_bid_low_median":1.53,"family_bid_high_median":5.89,"queries_with_bid":4,"head_searches":590,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:NC:housing-discrimination","dataset":"ad-costs","level":"family","jurisdiction":"NC","stateName":"North Carolina","practice":"housing-discrimination","family":"housing-discrimination","familyName":"Housing discrimination","familyNameEs":"Discriminación en la vivienda","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"North Carolina, Housing discrimination: English head \"fair housing lawyer\": top-of-page bids $0.58 to $6.36 a click, competition low. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":6.36,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"fair housing lawyer","bid_low_en":0.58,"bid_high_en":6.36,"competition_en":"LOW","competition_index_en":7,"family_bid_low_median":1.08,"family_bid_high_median":6.59,"queries_with_bid":2,"head_searches":90,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:NC:disability-access","dataset":"ad-costs","level":"family","jurisdiction":"NC","stateName":"North Carolina","practice":"disability-access","family":"disability-access","familyName":"Disability access (ADA)","familyNameEs":"Accesibilidad para personas con discapacidad (ADA)","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"North Carolina, Disability access (ADA): English head \"ada lawyer\": top-of-page bids $2.00 to $20.00 a click, competition low. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":20,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"ada lawyer","bid_low_en":2,"bid_high_en":20,"competition_en":"LOW","competition_index_en":8,"family_bid_low_median":5.02,"family_bid_high_median":23.64,"queries_with_bid":3,"head_searches":320,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:NC:landlord-tenant","dataset":"ad-costs","level":"family","jurisdiction":"NC","stateName":"North Carolina","practice":"landlord-tenant","family":"landlord-tenant","topLevel":true,"familyName":"Landlord and tenant","familyNameEs":"Arrendadores e inquilinos","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"North Carolina, Landlord and tenant: English head \"eviction lawyer\": top-of-page bids $1.62 to $5.97 a click, competition medium. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":5.97,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"eviction lawyer","bid_low_en":1.62,"bid_high_en":5.97,"competition_en":"MEDIUM","competition_index_en":36,"family_bid_low_median":1.52,"family_bid_high_median":5.73,"queries_with_bid":6,"head_searches":1900,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:NC:real-estate","dataset":"ad-costs","level":"family","jurisdiction":"NC","stateName":"North Carolina","practice":"real-estate","family":"real-estate","topLevel":true,"familyName":"Real estate","familyNameEs":"Bienes raíces","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"North Carolina, Real estate: English head \"real estate lawyer\": top-of-page bids $2.18 to $9.85 a click, competition low; Spanish head \"abogado de bienes raices\": $0.74 to $3.25, competition medium. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":9.85,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"real estate lawyer","bid_low_en":2.18,"bid_high_en":9.85,"competition_en":"LOW","competition_index_en":2,"head_es":"abogado de bienes raices","bid_low_es":0.74,"bid_high_es":3.25,"competition_es":"MEDIUM","competition_index_es":38,"family_bid_low_median":1.94,"family_bid_high_median":8.72,"queries_with_bid":6,"head_searches":4400,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:NC:foreclosure-defense","dataset":"ad-costs","level":"family","jurisdiction":"NC","stateName":"North Carolina","practice":"foreclosure-defense","family":"foreclosure-defense","familyName":"Foreclosure defense","familyNameEs":"Defensa contra ejecuciones hipotecarias","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"North Carolina, Foreclosure defense: English head \"foreclosure attorney\": top-of-page bids $5.15 to $18.97 a click, competition medium. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":18.97,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"foreclosure attorney","bid_low_en":5.15,"bid_high_en":18.97,"competition_en":"MEDIUM","competition_index_en":42,"family_bid_low_median":5.53,"family_bid_high_median":19.36,"queries_with_bid":2,"head_searches":210,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:NC:intellectual-property","dataset":"ad-costs","level":"family","jurisdiction":"NC","stateName":"North Carolina","practice":"intellectual-property","family":"intellectual-property","topLevel":true,"familyName":"Intellectual property","familyNameEs":"Propiedad intelectual","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"North Carolina, Intellectual property: English head \"intellectual property lawyer\": top-of-page bids $5.18 to $20.28 a click, competition low. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":20.28,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"intellectual property lawyer","bid_low_en":5.18,"bid_high_en":20.28,"competition_en":"LOW","competition_index_en":1,"family_bid_low_median":5.92,"family_bid_high_median":21.02,"queries_with_bid":6,"head_searches":4400,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:NC:trademark","dataset":"ad-costs","level":"family","jurisdiction":"NC","stateName":"North Carolina","practice":"trademark","family":"trademark","familyName":"Trademarks","familyNameEs":"Marcas","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"North Carolina, Trademarks: English head \"trademark attorney\": top-of-page bids $13.18 to $41.00 a click, competition medium. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":41,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"trademark attorney","bid_low_en":13.18,"bid_high_en":41,"competition_en":"MEDIUM","competition_index_en":56,"family_bid_low_median":9.82,"family_bid_high_median":41,"queries_with_bid":4,"head_searches":1300,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:NC:patent","dataset":"ad-costs","level":"family","jurisdiction":"NC","stateName":"North Carolina","practice":"patent","family":"patent","familyName":"Patents","familyNameEs":"Patentes","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"North Carolina, Patents: English head \"patent attorney\": top-of-page bids $7.96 to $41.99 a click, competition low. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":41.99,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"patent attorney","bid_low_en":7.96,"bid_high_en":41.99,"competition_en":"LOW","competition_index_en":2,"family_bid_low_median":6.49,"family_bid_high_median":37.8,"queries_with_bid":4,"head_searches":1300,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:NC:copyright","dataset":"ad-costs","level":"family","jurisdiction":"NC","stateName":"North Carolina","practice":"copyright","family":"copyright","familyName":"Copyright","familyNameEs":"Derechos de autor","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"North Carolina, Copyright: English head \"copyright lawyer\": top-of-page bids $1.22 to $20.00 a click, competition low. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":20,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"copyright lawyer","bid_low_en":1.22,"bid_high_en":20,"competition_en":"LOW","competition_index_en":4,"family_bid_low_median":2.78,"family_bid_high_median":25,"queries_with_bid":3,"head_searches":320,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:NC:tax","dataset":"ad-costs","level":"family","jurisdiction":"NC","stateName":"North Carolina","practice":"tax","family":"tax","topLevel":true,"familyName":"Tax disputes and IRS problems","familyNameEs":"Disputas fiscales y problemas con el IRS","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"North Carolina, Tax disputes and IRS problems: English head \"tax lawyer\": top-of-page bids $12.86 to $51.84 a click, competition low. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":51.84,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"tax lawyer","bid_low_en":12.86,"bid_high_en":51.84,"competition_en":"LOW","competition_index_en":2,"family_bid_low_median":12.86,"family_bid_high_median":51.84,"queries_with_bid":6,"head_searches":4400,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:NC:education-law","dataset":"ad-costs","level":"family","jurisdiction":"NC","stateName":"North Carolina","practice":"education-law","family":"education-law","topLevel":true,"familyName":"Education law","familyNameEs":"Derecho educativo","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"North Carolina, Education law: English head \"education lawyer\": top-of-page bids $2.28 to $6.02 a click, competition medium. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":6.02,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"education lawyer","bid_low_en":2.28,"bid_high_en":6.02,"competition_en":"MEDIUM","competition_index_en":41,"family_bid_low_median":2.28,"family_bid_high_median":6.02,"queries_with_bid":2,"head_searches":140,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:NC:investor-claims","dataset":"ad-costs","level":"family","jurisdiction":"NC","stateName":"North Carolina","practice":"investor-claims","family":"investor-claims","topLevel":true,"familyName":"Securities and investor fraud","familyNameEs":"Fraude bursátil y reclamos de inversionistas","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"North Carolina, Securities and investor fraud: English head \"securities fraud lawyer\": top-of-page bids $6.71 to $65.00 a click, competition low. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":65,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"securities fraud lawyer","bid_low_en":6.71,"bid_high_en":65,"competition_en":"LOW","competition_index_en":33,"family_bid_low_median":2.92,"family_bid_high_median":13.93,"queries_with_bid":3,"head_searches":20,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:ND:personal-injury","dataset":"ad-costs","level":"family","jurisdiction":"ND","stateName":"North Dakota","practice":"personal-injury","family":"personal-injury","topLevel":true,"familyName":"Personal injury","familyNameEs":"Lesiones personales","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"North Dakota, Personal injury: English head \"personal injury attorney near me\": top-of-page bids $45.91 to $374 a click, competition low. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":374,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"personal injury attorney near me","bid_low_en":45.91,"bid_high_en":374,"competition_en":"LOW","competition_index_en":5,"family_bid_low_median":45.91,"family_bid_high_median":374,"queries_with_bid":3,"head_searches":590,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:ND:auto-accidents","dataset":"ad-costs","level":"family","jurisdiction":"ND","stateName":"North Dakota","practice":"auto-accidents","family":"auto-accidents","familyName":"Car accidents","familyNameEs":"Accidentes de auto","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"North Dakota, Car accidents: English head \"car accident lawyer near me\": top-of-page bids $91.28 to $390 a click, competition low. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":389.58,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"car accident lawyer near me","bid_low_en":91.28,"bid_high_en":389.58,"competition_en":"LOW","competition_index_en":9,"family_bid_low_median":91.28,"family_bid_high_median":389.58,"queries_with_bid":1,"head_searches":320,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:ND:truck-accidents","dataset":"ad-costs","level":"family","jurisdiction":"ND","stateName":"North Dakota","practice":"truck-accidents","family":"truck-accidents","familyName":"Truck accidents","familyNameEs":"Accidentes de camiones","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"North Dakota, Truck accidents: English head \"truck accident lawyer near me\": top-of-page bids $9.04 to $46.99 a click, competition medium. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":46.99,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"truck accident lawyer near me","bid_low_en":9.04,"bid_high_en":46.99,"competition_en":"MEDIUM","competition_index_en":58,"family_bid_low_median":9.04,"family_bid_high_median":46.99,"queries_with_bid":2,"head_searches":10,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:ND:dog-bites","dataset":"ad-costs","level":"family","jurisdiction":"ND","stateName":"North Dakota","practice":"dog-bites","family":"dog-bites","familyName":"Dog bites","familyNameEs":"Mordeduras de perro","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"North Dakota, Dog bites: English head \"dog bite lawyer\": top-of-page bids $15.85 to $39.73 a click, competition medium. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":39.73,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"dog bite lawyer","bid_low_en":15.85,"bid_high_en":39.73,"competition_en":"MEDIUM","competition_index_en":36,"family_bid_low_median":15.85,"family_bid_high_median":39.73,"queries_with_bid":1,"head_searches":10,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:ND:medical-malpractice","dataset":"ad-costs","level":"family","jurisdiction":"ND","stateName":"North Dakota","practice":"medical-malpractice","family":"medical-malpractice","topLevel":true,"familyName":"Medical malpractice","familyNameEs":"Negligencia médica","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"North Dakota, Medical malpractice: English head \"medical malpractice lawyer\": top-of-page bids $1.45 to $4.52 a click, competition low. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":4.52,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"medical malpractice lawyer","bid_low_en":1.45,"bid_high_en":4.52,"competition_en":"LOW","competition_index_en":1,"family_bid_low_median":1.46,"family_bid_high_median":4.41,"queries_with_bid":6,"head_searches":390,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:ND:workers-compensation","dataset":"ad-costs","level":"family","jurisdiction":"ND","stateName":"North Dakota","practice":"workers-compensation","family":"workers-compensation","topLevel":true,"familyName":"Workers' compensation","familyNameEs":"Compensación laboral","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"North Dakota, Workers' compensation: English head \"workers comp attorney\": top-of-page bids $2.66 to $26.24 a click, competition low. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":26.24,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"workers comp attorney","bid_low_en":2.66,"bid_high_en":26.24,"competition_en":"LOW","competition_index_en":9,"family_bid_low_median":2.66,"family_bid_high_median":19.98,"queries_with_bid":6,"head_searches":170,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:ND:employment-law","dataset":"ad-costs","level":"family","jurisdiction":"ND","stateName":"North Dakota","practice":"employment-law","family":"employment-law","topLevel":true,"familyName":"Employment law","familyNameEs":"Derecho laboral","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"North Dakota, Employment law: English head \"employment lawyer\": top-of-page bids $1.61 to $5.16 a click, competition low. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":5.16,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"employment lawyer","bid_low_en":1.61,"bid_high_en":5.16,"competition_en":"LOW","competition_index_en":2,"family_bid_low_median":1.04,"family_bid_high_median":4.11,"queries_with_bid":5,"head_searches":320,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:ND:wrongful-termination","dataset":"ad-costs","level":"family","jurisdiction":"ND","stateName":"North Dakota","practice":"wrongful-termination","family":"wrongful-termination","familyName":"Wrongful termination and retaliation","familyNameEs":"Despido injustificado y represalias","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"North Dakota, Wrongful termination and retaliation: English head \"wrongful termination lawyer\": top-of-page bids $1.68 to $3.88 a click, competition medium. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":3.88,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"wrongful termination lawyer","bid_low_en":1.68,"bid_high_en":3.88,"competition_en":"MEDIUM","competition_index_en":51,"family_bid_low_median":1.68,"family_bid_high_median":3.97,"queries_with_bid":3,"head_searches":90,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:ND:immigration","dataset":"ad-costs","level":"family","jurisdiction":"ND","stateName":"North Dakota","practice":"immigration","family":"immigration","topLevel":true,"familyName":"Immigration","familyNameEs":"Inmigración","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"North Dakota, Immigration: English head \"immigration lawyer\": top-of-page bids $4.48 to $19.49 a click, competition low. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":19.49,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"immigration lawyer","bid_low_en":4.48,"bid_high_en":19.49,"competition_en":"LOW","competition_index_en":7,"family_bid_low_median":5.12,"family_bid_high_median":19.05,"queries_with_bid":4,"head_searches":320,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:ND:family-immigration","dataset":"ad-costs","level":"family","jurisdiction":"ND","stateName":"North Dakota","practice":"family-immigration","family":"family-immigration","familyName":"Family-based immigration","familyNameEs":"Inmigración por vínculo familiar","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"North Dakota, Family-based immigration: English head \"green card lawyer\": top-of-page bids $10.44 to $32.25 a click, competition medium. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":32.25,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"green card lawyer","bid_low_en":10.44,"bid_high_en":32.25,"competition_en":"MEDIUM","competition_index_en":48,"family_bid_low_median":10.44,"family_bid_high_median":32.25,"queries_with_bid":1,"head_searches":10,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:ND:family-law","dataset":"ad-costs","level":"family","jurisdiction":"ND","stateName":"North Dakota","practice":"family-law","family":"family-law","topLevel":true,"familyName":"Family law","familyNameEs":"Derecho de familia","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"North Dakota, Family law: English head \"family law attorney\": top-of-page bids $2.09 to $4.27 a click, competition low; Spanish head \"abogado de familia\": $1.68 to $4.23, competition high. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":4.27,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"family law attorney","bid_low_en":2.09,"bid_high_en":4.27,"competition_en":"LOW","competition_index_en":7,"head_es":"abogado de familia","bid_low_es":1.68,"bid_high_es":4.23,"competition_es":"HIGH","competition_index_es":79,"family_bid_low_median":1.61,"family_bid_high_median":6.13,"queries_with_bid":6,"head_searches":480,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:ND:divorce","dataset":"ad-costs","level":"family","jurisdiction":"ND","stateName":"North Dakota","practice":"divorce","family":"divorce","familyName":"Divorce","familyNameEs":"Divorcio","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"North Dakota, Divorce: English head \"divorce lawyer\": top-of-page bids $1.63 to $8.36 a click, competition low. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":8.36,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"divorce lawyer","bid_low_en":1.63,"bid_high_en":8.36,"competition_en":"LOW","competition_index_en":2,"family_bid_low_median":1.85,"family_bid_high_median":6.83,"queries_with_bid":5,"head_searches":480,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:ND:child-custody","dataset":"ad-costs","level":"family","jurisdiction":"ND","stateName":"North Dakota","practice":"child-custody","family":"child-custody","familyName":"Child custody","familyNameEs":"Custodia de menores","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"North Dakota, Child custody: English head \"child custody attorney\": top-of-page bids $1.80 to $3.93 a click, competition medium. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":3.93,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"child custody attorney","bid_low_en":1.8,"bid_high_en":3.93,"competition_en":"MEDIUM","competition_index_en":36,"family_bid_low_median":1.8,"family_bid_high_median":5.37,"queries_with_bid":4,"head_searches":90,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:ND:child-support","dataset":"ad-costs","level":"family","jurisdiction":"ND","stateName":"North Dakota","practice":"child-support","family":"child-support","familyName":"Child support","familyNameEs":"Manutención de menores","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"North Dakota, Child support: English head \"child support lawyer\": top-of-page bids $1.34 to $10.71 a click, competition medium. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":10.71,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"child support lawyer","bid_low_en":1.34,"bid_high_en":10.71,"competition_en":"MEDIUM","competition_index_en":34,"family_bid_low_median":1.34,"family_bid_high_median":3.74,"queries_with_bid":3,"head_searches":110,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:ND:criminal-defense","dataset":"ad-costs","level":"family","jurisdiction":"ND","stateName":"North Dakota","practice":"criminal-defense","family":"criminal-defense","topLevel":true,"familyName":"Criminal defense","familyNameEs":"Defensa penal","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"North Dakota, Criminal defense: English head \"criminal defense lawyer\": top-of-page bids $16.65 to $75.00 a click, competition low. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":75,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"criminal defense lawyer","bid_low_en":16.65,"bid_high_en":75,"competition_en":"LOW","competition_index_en":6,"family_bid_low_median":3.6,"family_bid_high_median":75,"queries_with_bid":5,"head_searches":320,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:ND:dui-dwi","dataset":"ad-costs","level":"family","jurisdiction":"ND","stateName":"North Dakota","practice":"dui-dwi","family":"dui-dwi","familyName":"DUI and DWI","familyNameEs":"Conducir en estado de ebriedad (DUI/DWI)","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"North Dakota, DUI and DWI: English head \"dui lawyer\": top-of-page bids $20.00 to $75.00 a click, competition low. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":75,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"dui lawyer","bid_low_en":20,"bid_high_en":75,"competition_en":"LOW","competition_index_en":6,"family_bid_low_median":20,"family_bid_high_median":75,"queries_with_bid":5,"head_searches":390,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:ND:estate-planning","dataset":"ad-costs","level":"family","jurisdiction":"ND","stateName":"North Dakota","practice":"estate-planning","family":"estate-planning","topLevel":true,"familyName":"Estate planning","familyNameEs":"Planificación patrimonial","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"North Dakota, Estate planning: English head \"estate planning attorney\": top-of-page bids $2.13 to $5.43 a click, competition low. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":5.43,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"estate planning attorney","bid_low_en":2.13,"bid_high_en":5.43,"competition_en":"LOW","competition_index_en":9,"family_bid_low_median":1.69,"family_bid_high_median":4.8,"queries_with_bid":4,"head_searches":590,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:ND:probate","dataset":"ad-costs","level":"family","jurisdiction":"ND","stateName":"North Dakota","practice":"probate","family":"probate","familyName":"Probate and estate administration","familyNameEs":"Sucesiones y administración de herencias","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"North Dakota, Probate and estate administration: English head \"probate attorney\": top-of-page bids $3.87 to $9.74 a click, competition low. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":9.74,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"probate attorney","bid_low_en":3.87,"bid_high_en":9.74,"competition_en":"LOW","competition_index_en":8,"family_bid_low_median":2.54,"family_bid_high_median":12.19,"queries_with_bid":2,"head_searches":110,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:ND:consumer-protection","dataset":"ad-costs","level":"family","jurisdiction":"ND","stateName":"North Dakota","practice":"consumer-protection","family":"consumer-protection","topLevel":true,"familyName":"Consumer protection","familyNameEs":"Protección al consumidor","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"North Dakota, Consumer protection: English head \"consumer protection lawyer\": top-of-page bids $2.60 to $11.90 a click, competition medium. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":11.9,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"consumer protection lawyer","bid_low_en":2.6,"bid_high_en":11.9,"competition_en":"MEDIUM","competition_index_en":35,"family_bid_low_median":2.6,"family_bid_high_median":11.9,"queries_with_bid":1,"head_searches":10,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:ND:debt-collection-defense","dataset":"ad-costs","level":"family","jurisdiction":"ND","stateName":"North Dakota","practice":"debt-collection-defense","family":"debt-collection-defense","familyName":"Debt collection abuse (FDCPA)","familyNameEs":"Abusos en el cobro de deudas (FDCPA)","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"North Dakota, Debt collection abuse (FDCPA): English head \"debt collection lawyer\": top-of-page bids $3.95 to $18.92 a click, competition medium. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":18.92,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"debt collection lawyer","bid_low_en":3.95,"bid_high_en":18.92,"competition_en":"MEDIUM","competition_index_en":58,"family_bid_low_median":3.95,"family_bid_high_median":18.92,"queries_with_bid":1,"head_searches":20,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:ND:civil-rights","dataset":"ad-costs","level":"family","jurisdiction":"ND","stateName":"North Dakota","practice":"civil-rights","family":"civil-rights","topLevel":true,"familyName":"Civil rights","familyNameEs":"Derechos civiles","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"North Dakota, Civil rights: English head \"civil rights attorney\": top-of-page bids $2.11 to $5.92 a click, competition medium. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":5.92,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"civil rights attorney","bid_low_en":2.11,"bid_high_en":5.92,"competition_en":"MEDIUM","competition_index_en":46,"family_bid_low_median":1.69,"family_bid_high_median":5.14,"queries_with_bid":3,"head_searches":30,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:ND:tax","dataset":"ad-costs","level":"family","jurisdiction":"ND","stateName":"North Dakota","practice":"tax","family":"tax","topLevel":true,"familyName":"Tax disputes and IRS problems","familyNameEs":"Disputas fiscales y problemas con el IRS","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"North Dakota, Tax disputes and IRS problems: English head \"tax lawyer\": top-of-page bids $20.79 to $61.97 a click, competition low. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":61.97,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"tax lawyer","bid_low_en":20.79,"bid_high_en":61.97,"competition_en":"LOW","competition_index_en":1,"family_bid_low_median":13.75,"family_bid_high_median":43.94,"queries_with_bid":4,"head_searches":320,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:NE:personal-injury","dataset":"ad-costs","level":"family","jurisdiction":"NE","stateName":"Nebraska","practice":"personal-injury","family":"personal-injury","topLevel":true,"familyName":"Personal injury","familyNameEs":"Lesiones personales","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"Nebraska, Personal injury: English head \"personal injury lawyer\": top-of-page bids $48.95 to $288 a click, competition low. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":288,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"personal injury lawyer","bid_low_en":48.95,"bid_high_en":288,"competition_en":"LOW","competition_index_en":10,"family_bid_low_median":66.78,"family_bid_high_median":217.97,"queries_with_bid":4,"head_searches":1000,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:NE:auto-accidents","dataset":"ad-costs","level":"family","jurisdiction":"NE","stateName":"Nebraska","practice":"auto-accidents","family":"auto-accidents","familyName":"Car accidents","familyNameEs":"Accidentes de auto","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"Nebraska, Car accidents: English head \"car accident lawyer near me\": top-of-page bids $50.00 to $230 a click, competition low; Spanish head \"abogado de accidentes\": $10.00 to $104, competition low. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":230,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"car accident lawyer near me","bid_low_en":50,"bid_high_en":230,"competition_en":"LOW","competition_index_en":12,"head_es":"abogado de accidentes","bid_low_es":10,"bid_high_es":103.7,"competition_es":"LOW","competition_index_es":13,"family_bid_low_median":50,"family_bid_high_median":230,"queries_with_bid":5,"head_searches":390,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:NE:truck-accidents","dataset":"ad-costs","level":"family","jurisdiction":"NE","stateName":"Nebraska","practice":"truck-accidents","family":"truck-accidents","familyName":"Truck accidents","familyNameEs":"Accidentes de camiones","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"Nebraska, Truck accidents: English head \"truck accident lawyer near me\": top-of-page bids $16.00 to $416 a click, competition low. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":416,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"truck accident lawyer near me","bid_low_en":16,"bid_high_en":416,"competition_en":"LOW","competition_index_en":13,"family_bid_low_median":16,"family_bid_high_median":416,"queries_with_bid":2,"head_searches":90,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:NE:premises-liability","dataset":"ad-costs","level":"family","jurisdiction":"NE","stateName":"Nebraska","practice":"premises-liability","family":"premises-liability","familyName":"Premises liability (slip and fall)","familyNameEs":"Responsabilidad de propietarios (resbalones y caídas)","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"Nebraska, Premises liability (slip and fall): English head \"slip and fall attorney\": top-of-page bids $42.81 to $363 a click, competition low. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":363.47,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"slip and fall attorney","bid_low_en":42.81,"bid_high_en":363.47,"competition_en":"LOW","competition_index_en":17,"family_bid_low_median":42.81,"family_bid_high_median":363.47,"queries_with_bid":1,"head_searches":50,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:NE:assault-defamation","dataset":"ad-costs","level":"family","jurisdiction":"NE","stateName":"Nebraska","practice":"assault-defamation","family":"assault-defamation","familyName":"Assault, libel and slander","familyNameEs":"Agresión, libelo y difamación","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"Nebraska, Assault, libel and slander: English head \"defamation lawyer\": top-of-page bids $1.80 to $5.45 a click, competition low. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":5.45,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"defamation lawyer","bid_low_en":1.8,"bid_high_en":5.45,"competition_en":"LOW","competition_index_en":19,"family_bid_low_median":1.64,"family_bid_high_median":6.44,"queries_with_bid":2,"head_searches":70,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:NE:medical-malpractice","dataset":"ad-costs","level":"family","jurisdiction":"NE","stateName":"Nebraska","practice":"medical-malpractice","family":"medical-malpractice","topLevel":true,"familyName":"Medical malpractice","familyNameEs":"Negligencia médica","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"Nebraska, Medical malpractice: English head \"medical malpractice lawyer\": top-of-page bids $1.88 to $5.03 a click, competition low. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":5.03,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"medical malpractice lawyer","bid_low_en":1.88,"bid_high_en":5.03,"competition_en":"LOW","competition_index_en":1,"family_bid_low_median":1.99,"family_bid_high_median":8.23,"queries_with_bid":6,"head_searches":720,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:NE:mass-tort","dataset":"ad-costs","level":"family","jurisdiction":"NE","stateName":"Nebraska","practice":"mass-tort","family":"mass-tort","topLevel":true,"familyName":"Mass torts","familyNameEs":"Daños masivos","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"Nebraska, Mass torts: English head \"class action lawyer\": top-of-page bids $3.23 to $5.98 a click, competition low. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":5.98,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"class action lawyer","bid_low_en":3.23,"bid_high_en":5.98,"competition_en":"LOW","competition_index_en":13,"family_bid_low_median":3.23,"family_bid_high_median":5.98,"queries_with_bid":2,"head_searches":40,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:NE:workers-compensation","dataset":"ad-costs","level":"family","jurisdiction":"NE","stateName":"Nebraska","practice":"workers-compensation","family":"workers-compensation","topLevel":true,"familyName":"Workers' compensation","familyNameEs":"Compensación laboral","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"Nebraska, Workers' compensation: English head \"workers comp attorney\": top-of-page bids $26.98 to $107 a click, competition low; Spanish head \"abogado de compensacion laboral\": $1.66 to $6.74, competition high. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":107.29,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"workers comp attorney","bid_low_en":26.98,"bid_high_en":107.29,"competition_en":"LOW","competition_index_en":14,"head_es":"abogado de compensacion laboral","bid_low_es":1.66,"bid_high_es":6.74,"competition_es":"HIGH","competition_index_es":83,"family_bid_low_median":26.98,"family_bid_high_median":107.29,"queries_with_bid":9,"head_searches":720,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:NE:employment-law","dataset":"ad-costs","level":"family","jurisdiction":"NE","stateName":"Nebraska","practice":"employment-law","family":"employment-law","topLevel":true,"familyName":"Employment law","familyNameEs":"Derecho laboral","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"Nebraska, Employment law: English head \"employment lawyer\": top-of-page bids $0.93 to $3.32 a click, competition low. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":3.32,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"employment lawyer","bid_low_en":0.93,"bid_high_en":3.32,"competition_en":"LOW","competition_index_en":3,"family_bid_low_median":1.26,"family_bid_high_median":4.99,"queries_with_bid":7,"head_searches":720,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:NE:employment-discrimination","dataset":"ad-costs","level":"family","jurisdiction":"NE","stateName":"Nebraska","practice":"employment-discrimination","family":"employment-discrimination","familyName":"Workplace discrimination and harassment","familyNameEs":"Discriminación y acoso laboral","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"Nebraska, Workplace discrimination and harassment: English head \"employment discrimination lawyer\": top-of-page bids $0.68 to $4.36 a click, competition low. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":4.36,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"employment discrimination lawyer","bid_low_en":0.68,"bid_high_en":4.36,"competition_en":"LOW","competition_index_en":3,"family_bid_low_median":0.68,"family_bid_high_median":4.36,"queries_with_bid":1,"head_searches":70,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:NE:wrongful-termination","dataset":"ad-costs","level":"family","jurisdiction":"NE","stateName":"Nebraska","practice":"wrongful-termination","family":"wrongful-termination","familyName":"Wrongful termination and retaliation","familyNameEs":"Despido injustificado y represalias","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"Nebraska, Wrongful termination and retaliation: English head \"wrongful termination lawyer\": top-of-page bids $1.14 to $3.14 a click, competition medium. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":3.14,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"wrongful termination lawyer","bid_low_en":1.14,"bid_high_en":3.14,"competition_en":"MEDIUM","competition_index_en":39,"family_bid_low_median":1.12,"family_bid_high_median":3.2,"queries_with_bid":4,"head_searches":210,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:NE:labor-relations","dataset":"ad-costs","level":"family","jurisdiction":"NE","stateName":"Nebraska","practice":"labor-relations","family":"labor-relations","familyName":"Labor and union relations","familyNameEs":"Relaciones laborales y sindicales","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"Nebraska, Labor and union relations: English head \"union lawyer\": top-of-page bids $2.02 to $5.43 a click, competition high. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":5.43,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"union lawyer","bid_low_en":2.02,"bid_high_en":5.43,"competition_en":"HIGH","competition_index_en":76,"family_bid_low_median":2.02,"family_bid_high_median":5.43,"queries_with_bid":1,"head_searches":10,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:NE:immigration","dataset":"ad-costs","level":"family","jurisdiction":"NE","stateName":"Nebraska","practice":"immigration","family":"immigration","topLevel":true,"familyName":"Immigration","familyNameEs":"Inmigración","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"Nebraska, Immigration: English head \"immigration lawyer\": top-of-page bids $4.98 to $19.62 a click, competition low; Spanish head \"abogado de inmigracion\": $3.45 to $45.00, competition medium. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":19.62,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"immigration lawyer","bid_low_en":4.98,"bid_high_en":19.62,"competition_en":"LOW","competition_index_en":8,"head_es":"abogado de inmigracion","bid_low_es":3.45,"bid_high_es":45,"competition_es":"MEDIUM","competition_index_es":49,"family_bid_low_median":4.69,"family_bid_high_median":19.62,"queries_with_bid":5,"head_searches":880,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:NE:family-law","dataset":"ad-costs","level":"family","jurisdiction":"NE","stateName":"Nebraska","practice":"family-law","family":"family-law","topLevel":true,"familyName":"Family law","familyNameEs":"Derecho de familia","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"Nebraska, Family law: English head \"family law attorney\": top-of-page bids $6.95 to $30.89 a click, competition low; Spanish head \"abogado de familia\": $1.97 to $6.58, competition low. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":30.89,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"family law attorney","bid_low_en":6.95,"bid_high_en":30.89,"competition_en":"LOW","competition_index_en":10,"head_es":"abogado de familia","bid_low_es":1.97,"bid_high_es":6.58,"competition_es":"LOW","competition_index_es":25,"family_bid_low_median":2.63,"family_bid_high_median":28.05,"queries_with_bid":8,"head_searches":1000,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:NE:divorce","dataset":"ad-costs","level":"family","jurisdiction":"NE","stateName":"Nebraska","practice":"divorce","family":"divorce","familyName":"Divorce","familyNameEs":"Divorcio","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"Nebraska, Divorce: English head \"divorce lawyer\": top-of-page bids $11.68 to $46.82 a click, competition low; Spanish head \"abogado de divorcio\": $2.36 to $24.70, competition medium. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":46.82,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"divorce lawyer","bid_low_en":11.68,"bid_high_en":46.82,"competition_en":"LOW","competition_index_en":6,"head_es":"abogado de divorcio","bid_low_es":2.36,"bid_high_es":24.7,"competition_es":"MEDIUM","competition_index_es":65,"family_bid_low_median":3.19,"family_bid_high_median":30.07,"queries_with_bid":7,"head_searches":1000,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:NE:child-custody","dataset":"ad-costs","level":"family","jurisdiction":"NE","stateName":"Nebraska","practice":"child-custody","family":"child-custody","familyName":"Child custody","familyNameEs":"Custodia de menores","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"Nebraska, Child custody: English head \"child custody lawyer\": top-of-page bids $4.88 to $84.80 a click, competition medium. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":84.8,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"child custody lawyer","bid_low_en":4.88,"bid_high_en":84.8,"competition_en":"MEDIUM","competition_index_en":52,"family_bid_low_median":5.19,"family_bid_high_median":41.74,"queries_with_bid":4,"head_searches":210,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:NE:child-support","dataset":"ad-costs","level":"family","jurisdiction":"NE","stateName":"Nebraska","practice":"child-support","family":"child-support","familyName":"Child support","familyNameEs":"Manutención de menores","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"Nebraska, Child support: English head \"child support lawyer\": top-of-page bids $2.18 to $25.47 a click, competition medium. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":25.47,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"child support lawyer","bid_low_en":2.18,"bid_high_en":25.47,"competition_en":"MEDIUM","competition_index_en":39,"family_bid_low_median":1.74,"family_bid_high_median":32.92,"queries_with_bid":2,"head_searches":260,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:NE:domestic-violence","dataset":"ad-costs","level":"family","jurisdiction":"NE","stateName":"Nebraska","practice":"domestic-violence","family":"domestic-violence","familyName":"Domestic violence and protective orders","familyNameEs":"Violencia doméstica y órdenes de protección","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"Nebraska, Domestic violence and protective orders: English head \"domestic violence lawyer\": top-of-page bids $8.53 to $50.00 a click, competition medium. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":50,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"domestic violence lawyer","bid_low_en":8.53,"bid_high_en":50,"competition_en":"MEDIUM","competition_index_en":41,"family_bid_low_median":6.23,"family_bid_high_median":33.56,"queries_with_bid":4,"head_searches":40,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:NE:criminal-defense","dataset":"ad-costs","level":"family","jurisdiction":"NE","stateName":"Nebraska","practice":"criminal-defense","family":"criminal-defense","topLevel":true,"familyName":"Criminal defense","familyNameEs":"Defensa penal","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"Nebraska, Criminal defense: English head \"criminal defense lawyer\": top-of-page bids $24.00 to $66.15 a click, competition low. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":66.15,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"criminal defense lawyer","bid_low_en":24,"bid_high_en":66.15,"competition_en":"LOW","competition_index_en":4,"family_bid_low_median":17.21,"family_bid_high_median":90,"queries_with_bid":6,"head_searches":720,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:NE:dui-dwi","dataset":"ad-costs","level":"family","jurisdiction":"NE","stateName":"Nebraska","practice":"dui-dwi","family":"dui-dwi","familyName":"DUI and DWI","familyNameEs":"Conducir en estado de ebriedad (DUI/DWI)","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"Nebraska, DUI and DWI: English head \"dui lawyer\": top-of-page bids $17.29 to $79.00 a click, competition low. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":79,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"dui lawyer","bid_low_en":17.29,"bid_high_en":79,"competition_en":"LOW","competition_index_en":5,"family_bid_low_median":17.29,"family_bid_high_median":70.06,"queries_with_bid":5,"head_searches":880,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:NE:bankruptcy","dataset":"ad-costs","level":"family","jurisdiction":"NE","stateName":"Nebraska","practice":"bankruptcy","family":"bankruptcy","topLevel":true,"familyName":"Bankruptcy","familyNameEs":"Bancarrota","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"Nebraska, Bankruptcy: Spanish head \"abogado de bancarrota\": $1.04 to $7.80, competition high. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":7.8,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_es":"abogado de bancarrota","bid_low_es":1.04,"bid_high_es":7.8,"competition_es":"HIGH","competition_index_es":90,"family_bid_low_median":1.04,"family_bid_high_median":7.8,"queries_with_bid":1,"head_searches":10,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:NE:estate-planning","dataset":"ad-costs","level":"family","jurisdiction":"NE","stateName":"Nebraska","practice":"estate-planning","family":"estate-planning","topLevel":true,"familyName":"Estate planning","familyNameEs":"Planificación patrimonial","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"Nebraska, Estate planning: English head \"estate planning attorney\": top-of-page bids $4.00 to $12.46 a click, competition low. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":12.46,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"estate planning attorney","bid_low_en":4,"bid_high_en":12.46,"competition_en":"LOW","competition_index_en":8,"family_bid_low_median":1.79,"family_bid_high_median":11.52,"queries_with_bid":3,"head_searches":1600,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:NE:probate","dataset":"ad-costs","level":"family","jurisdiction":"NE","stateName":"Nebraska","practice":"probate","family":"probate","familyName":"Probate and estate administration","familyNameEs":"Sucesiones y administración de herencias","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"Nebraska, Probate and estate administration: English head \"probate attorney\": top-of-page bids $2.28 to $15.07 a click, competition low. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":15.07,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"probate attorney","bid_low_en":2.28,"bid_high_en":15.07,"competition_en":"LOW","competition_index_en":16,"family_bid_low_median":1.73,"family_bid_high_median":14.44,"queries_with_bid":3,"head_searches":260,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:NE:guardianship","dataset":"ad-costs","level":"family","jurisdiction":"NE","stateName":"Nebraska","practice":"guardianship","family":"guardianship","familyName":"Guardianship and conservatorship","familyNameEs":"Tutela y curatela","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"Nebraska, Guardianship and conservatorship: English head \"guardianship attorney\": top-of-page bids $1.88 to $12.50 a click, competition low. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":12.5,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"guardianship attorney","bid_low_en":1.88,"bid_high_en":12.5,"competition_en":"LOW","competition_index_en":33,"family_bid_low_median":1.88,"family_bid_high_median":12.5,"queries_with_bid":1,"head_searches":70,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:NE:lemon-law","dataset":"ad-costs","level":"family","jurisdiction":"NE","stateName":"Nebraska","practice":"lemon-law","family":"lemon-law","topLevel":true,"familyName":"Lemon law and auto fraud","familyNameEs":"Ley limón y fraude automotriz","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"Nebraska, Lemon law and auto fraud: English head \"lemon law lawyer\": top-of-page bids $4.50 to $29.49 a click, competition medium. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":29.49,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"lemon law lawyer","bid_low_en":4.5,"bid_high_en":29.49,"competition_en":"MEDIUM","competition_index_en":42,"family_bid_low_median":4.25,"family_bid_high_median":24.92,"queries_with_bid":4,"head_searches":70,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:NE:consumer-protection","dataset":"ad-costs","level":"family","jurisdiction":"NE","stateName":"Nebraska","practice":"consumer-protection","family":"consumer-protection","topLevel":true,"familyName":"Consumer protection","familyNameEs":"Protección al consumidor","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"Nebraska, Consumer protection: English head \"consumer protection lawyer\": top-of-page bids $1.74 to $6.23 a click, competition low. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":6.23,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"consumer protection lawyer","bid_low_en":1.74,"bid_high_en":6.23,"competition_en":"LOW","competition_index_en":31,"family_bid_low_median":1.42,"family_bid_high_median":6.57,"queries_with_bid":2,"head_searches":40,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:NE:debt-collection-defense","dataset":"ad-costs","level":"family","jurisdiction":"NE","stateName":"Nebraska","practice":"debt-collection-defense","family":"debt-collection-defense","familyName":"Debt collection abuse (FDCPA)","familyNameEs":"Abusos en el cobro de deudas (FDCPA)","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"Nebraska, Debt collection abuse (FDCPA): English head \"debt collection lawyer\": top-of-page bids $2.60 to $13.17 a click, competition medium. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":13.17,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"debt collection lawyer","bid_low_en":2.6,"bid_high_en":13.17,"competition_en":"MEDIUM","competition_index_en":37,"family_bid_low_median":2.6,"family_bid_high_median":13.17,"queries_with_bid":1,"head_searches":50,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:NE:business-law","dataset":"ad-costs","level":"family","jurisdiction":"NE","stateName":"Nebraska","practice":"business-law","family":"business-law","topLevel":true,"familyName":"Business and commercial law","familyNameEs":"Derecho empresarial y comercial","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"Nebraska, Business and commercial law: English head \"business lawyer\": top-of-page bids $3.07 to $10.09 a click, competition low. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":10.09,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"business lawyer","bid_low_en":3.07,"bid_high_en":10.09,"competition_en":"LOW","competition_index_en":1,"family_bid_low_median":3.99,"family_bid_high_median":10.39,"queries_with_bid":4,"head_searches":590,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:NE:business-formation","dataset":"ad-costs","level":"family","jurisdiction":"NE","stateName":"Nebraska","practice":"business-formation","family":"business-formation","familyName":"Business formation and governance","familyNameEs":"Constitución y gobierno de empresas","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"Nebraska, Business formation and governance: English head \"llc lawyer\": top-of-page bids $4.29 to $50.00 a click, competition medium. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":50,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"llc lawyer","bid_low_en":4.29,"bid_high_en":50,"competition_en":"MEDIUM","competition_index_en":52,"family_bid_low_median":2.9,"family_bid_high_median":29.27,"queries_with_bid":2,"head_searches":10,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:NE:contract-disputes","dataset":"ad-costs","level":"family","jurisdiction":"NE","stateName":"Nebraska","practice":"contract-disputes","family":"contract-disputes","familyName":"Contract disputes","familyNameEs":"Disputas contractuales","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"Nebraska, Contract disputes: English head \"contract lawyer\": top-of-page bids $2.68 to $38.69 a click, competition low. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":38.69,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"contract lawyer","bid_low_en":2.68,"bid_high_en":38.69,"competition_en":"LOW","competition_index_en":0,"family_bid_low_median":3.5,"family_bid_high_median":31.93,"queries_with_bid":2,"head_searches":590,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:NE:civil-rights","dataset":"ad-costs","level":"family","jurisdiction":"NE","stateName":"Nebraska","practice":"civil-rights","family":"civil-rights","topLevel":true,"familyName":"Civil rights","familyNameEs":"Derechos civiles","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"Nebraska, Civil rights: English head \"civil rights attorney\": top-of-page bids $2.05 to $6.25 a click, competition medium. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":6.25,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"civil rights attorney","bid_low_en":2.05,"bid_high_en":6.25,"competition_en":"MEDIUM","competition_index_en":45,"family_bid_low_median":1.6,"family_bid_high_median":3.78,"queries_with_bid":4,"head_searches":70,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:NE:landlord-tenant","dataset":"ad-costs","level":"family","jurisdiction":"NE","stateName":"Nebraska","practice":"landlord-tenant","family":"landlord-tenant","topLevel":true,"familyName":"Landlord and tenant","familyNameEs":"Arrendadores e inquilinos","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"Nebraska, Landlord and tenant: English head \"eviction lawyer\": top-of-page bids $1.85 to $4.64 a click, competition medium. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":4.64,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"eviction lawyer","bid_low_en":1.85,"bid_high_en":4.64,"competition_en":"MEDIUM","competition_index_en":48,"family_bid_low_median":1.55,"family_bid_high_median":4.27,"queries_with_bid":4,"head_searches":260,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:NE:real-estate","dataset":"ad-costs","level":"family","jurisdiction":"NE","stateName":"Nebraska","practice":"real-estate","family":"real-estate","topLevel":true,"familyName":"Real estate","familyNameEs":"Bienes raíces","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"Nebraska, Real estate: English head \"real estate lawyer\": top-of-page bids $1.06 to $5.42 a click, competition low. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":5.42,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"real estate lawyer","bid_low_en":1.06,"bid_high_en":5.42,"competition_en":"LOW","competition_index_en":1,"family_bid_low_median":1.16,"family_bid_high_median":4.74,"queries_with_bid":5,"head_searches":720,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:NE:patent","dataset":"ad-costs","level":"family","jurisdiction":"NE","stateName":"Nebraska","practice":"patent","family":"patent","familyName":"Patents","familyNameEs":"Patentes","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"Nebraska, Patents: English head \"patent attorney\": top-of-page bids $3.75 to $21.55 a click, competition low. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":21.55,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"patent attorney","bid_low_en":3.75,"bid_high_en":21.55,"competition_en":"LOW","competition_index_en":3,"family_bid_low_median":3.05,"family_bid_high_median":17.06,"queries_with_bid":4,"head_searches":170,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:NE:tax","dataset":"ad-costs","level":"family","jurisdiction":"NE","stateName":"Nebraska","practice":"tax","family":"tax","topLevel":true,"familyName":"Tax disputes and IRS problems","familyNameEs":"Disputas fiscales y problemas con el IRS","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"Nebraska, Tax disputes and IRS problems: English head \"tax lawyer\": top-of-page bids $10.89 to $29.51 a click, competition low. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":29.51,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"tax lawyer","bid_low_en":10.89,"bid_high_en":29.51,"competition_en":"LOW","competition_index_en":1,"family_bid_low_median":8.93,"family_bid_high_median":27.62,"queries_with_bid":4,"head_searches":720,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:NH:personal-injury","dataset":"ad-costs","level":"family","jurisdiction":"NH","stateName":"New Hampshire","practice":"personal-injury","family":"personal-injury","topLevel":true,"familyName":"Personal injury","familyNameEs":"Lesiones personales","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"New Hampshire, Personal injury: English head \"personal injury lawyer\": top-of-page bids $77.16 to $255 a click, competition low. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":254.82,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"personal injury lawyer","bid_low_en":77.16,"bid_high_en":254.82,"competition_en":"LOW","competition_index_en":9,"family_bid_low_median":50.67,"family_bid_high_median":231.66,"queries_with_bid":4,"head_searches":720,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:NH:auto-accidents","dataset":"ad-costs","level":"family","jurisdiction":"NH","stateName":"New Hampshire","practice":"auto-accidents","family":"auto-accidents","familyName":"Car accidents","familyNameEs":"Accidentes de auto","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"New Hampshire, Car accidents: English head \"car accident lawyer near me\": top-of-page bids $33.41 to $343 a click, competition low. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":342.65,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"car accident lawyer near me","bid_low_en":33.41,"bid_high_en":342.65,"competition_en":"LOW","competition_index_en":4,"family_bid_low_median":81.34,"family_bid_high_median":301.44,"queries_with_bid":4,"head_searches":260,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:NH:medical-malpractice","dataset":"ad-costs","level":"family","jurisdiction":"NH","stateName":"New Hampshire","practice":"medical-malpractice","family":"medical-malpractice","topLevel":true,"familyName":"Medical malpractice","familyNameEs":"Negligencia médica","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"New Hampshire, Medical malpractice: English head \"medical malpractice lawyer\": top-of-page bids $9.41 to $38.73 a click, competition low. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":38.73,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"medical malpractice lawyer","bid_low_en":9.41,"bid_high_en":38.73,"competition_en":"LOW","competition_index_en":4,"family_bid_low_median":6.21,"family_bid_high_median":27.38,"queries_with_bid":6,"head_searches":590,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:NH:workers-compensation","dataset":"ad-costs","level":"family","jurisdiction":"NH","stateName":"New Hampshire","practice":"workers-compensation","family":"workers-compensation","topLevel":true,"familyName":"Workers' compensation","familyNameEs":"Compensación laboral","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"New Hampshire, Workers' compensation: English head \"workers comp attorney\": top-of-page bids $15.46 to $93.31 a click, competition low. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":93.31,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"workers comp attorney","bid_low_en":15.46,"bid_high_en":93.31,"competition_en":"LOW","competition_index_en":15,"family_bid_low_median":15.46,"family_bid_high_median":93.31,"queries_with_bid":8,"head_searches":480,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:NH:employment-law","dataset":"ad-costs","level":"family","jurisdiction":"NH","stateName":"New Hampshire","practice":"employment-law","family":"employment-law","topLevel":true,"familyName":"Employment law","familyNameEs":"Derecho laboral","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"New Hampshire, Employment law: English head \"employment lawyer\": top-of-page bids $1.40 to $5.20 a click, competition low. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":5.2,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"employment lawyer","bid_low_en":1.4,"bid_high_en":5.2,"competition_en":"LOW","competition_index_en":3,"family_bid_low_median":1.48,"family_bid_high_median":4.24,"queries_with_bid":5,"head_searches":590,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:NH:employment-discrimination","dataset":"ad-costs","level":"family","jurisdiction":"NH","stateName":"New Hampshire","practice":"employment-discrimination","family":"employment-discrimination","familyName":"Workplace discrimination and harassment","familyNameEs":"Discriminación y acoso laboral","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"New Hampshire, Workplace discrimination and harassment: English head \"employment discrimination lawyer\": top-of-page bids $1.54 to $4.37 a click, competition low. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":4.37,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"employment discrimination lawyer","bid_low_en":1.54,"bid_high_en":4.37,"competition_en":"LOW","competition_index_en":33,"family_bid_low_median":1.54,"family_bid_high_median":4.37,"queries_with_bid":1,"head_searches":30,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:NH:wrongful-termination","dataset":"ad-costs","level":"family","jurisdiction":"NH","stateName":"New Hampshire","practice":"wrongful-termination","family":"wrongful-termination","familyName":"Wrongful termination and retaliation","familyNameEs":"Despido injustificado y represalias","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"New Hampshire, Wrongful termination and retaliation: English head \"wrongful termination lawyer\": top-of-page bids $1.41 to $5.25 a click, competition medium. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":5.25,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"wrongful termination lawyer","bid_low_en":1.41,"bid_high_en":5.25,"competition_en":"MEDIUM","competition_index_en":55,"family_bid_low_median":1.61,"family_bid_high_median":5.12,"queries_with_bid":4,"head_searches":170,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:NH:whistleblower","dataset":"ad-costs","level":"family","jurisdiction":"NH","stateName":"New Hampshire","practice":"whistleblower","family":"whistleblower","familyName":"Whistleblower and qui tam","familyNameEs":"Denunciantes y acciones qui tam","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"New Hampshire, Whistleblower and qui tam: English head \"whistleblower lawyer\": top-of-page bids $4.04 to $12.26 a click, competition low. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":12.26,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"whistleblower lawyer","bid_low_en":4.04,"bid_high_en":12.26,"competition_en":"LOW","competition_index_en":14,"family_bid_low_median":4.04,"family_bid_high_median":12.26,"queries_with_bid":2,"head_searches":20,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:NH:immigration","dataset":"ad-costs","level":"family","jurisdiction":"NH","stateName":"New Hampshire","practice":"immigration","family":"immigration","topLevel":true,"familyName":"Immigration","familyNameEs":"Inmigración","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"New Hampshire, Immigration: English head \"immigration lawyer\": top-of-page bids $5.79 to $23.14 a click, competition low. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":23.14,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"immigration lawyer","bid_low_en":5.79,"bid_high_en":23.14,"competition_en":"LOW","competition_index_en":8,"family_bid_low_median":6.25,"family_bid_high_median":19.66,"queries_with_bid":4,"head_searches":590,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:NH:family-law","dataset":"ad-costs","level":"family","jurisdiction":"NH","stateName":"New Hampshire","practice":"family-law","family":"family-law","topLevel":true,"familyName":"Family law","familyNameEs":"Derecho de familia","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"New Hampshire, Family law: English head \"family law attorney\": top-of-page bids $1.53 to $8.07 a click, competition low. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":8.07,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"family law attorney","bid_low_en":1.53,"bid_high_en":8.07,"competition_en":"LOW","competition_index_en":7,"family_bid_low_median":1.81,"family_bid_high_median":8.07,"queries_with_bid":6,"head_searches":880,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:NH:divorce","dataset":"ad-costs","level":"family","jurisdiction":"NH","stateName":"New Hampshire","practice":"divorce","family":"divorce","familyName":"Divorce","familyNameEs":"Divorcio","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"New Hampshire, Divorce: English head \"divorce lawyer\": top-of-page bids $2.57 to $8.25 a click, competition low. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":8.25,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"divorce lawyer","bid_low_en":2.57,"bid_high_en":8.25,"competition_en":"LOW","competition_index_en":3,"family_bid_low_median":2.33,"family_bid_high_median":7.65,"queries_with_bid":5,"head_searches":880,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:NH:child-custody","dataset":"ad-costs","level":"family","jurisdiction":"NH","stateName":"New Hampshire","practice":"child-custody","family":"child-custody","familyName":"Child custody","familyNameEs":"Custodia de menores","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"New Hampshire, Child custody: English head \"child custody attorney\": top-of-page bids $1.60 to $6.70 a click, competition medium. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":6.7,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"child custody attorney","bid_low_en":1.6,"bid_high_en":6.7,"competition_en":"MEDIUM","competition_index_en":45,"family_bid_low_median":1.6,"family_bid_high_median":6.7,"queries_with_bid":5,"head_searches":110,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:NH:domestic-violence","dataset":"ad-costs","level":"family","jurisdiction":"NH","stateName":"New Hampshire","practice":"domestic-violence","family":"domestic-violence","familyName":"Domestic violence and protective orders","familyNameEs":"Violencia doméstica y órdenes de protección","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"New Hampshire, Domestic violence and protective orders: English head \"domestic violence attorney\": top-of-page bids $4.29 to $15.40 a click, competition low. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":15.4,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"domestic violence attorney","bid_low_en":4.29,"bid_high_en":15.4,"competition_en":"LOW","competition_index_en":16,"family_bid_low_median":11.73,"family_bid_high_median":35,"queries_with_bid":4,"head_searches":30,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:NH:criminal-defense","dataset":"ad-costs","level":"family","jurisdiction":"NH","stateName":"New Hampshire","practice":"criminal-defense","family":"criminal-defense","topLevel":true,"familyName":"Criminal defense","familyNameEs":"Defensa penal","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"New Hampshire, Criminal defense: English head \"criminal defense lawyer\": top-of-page bids $8.64 to $30.54 a click, competition low. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":30.54,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"criminal defense lawyer","bid_low_en":8.64,"bid_high_en":30.54,"competition_en":"LOW","competition_index_en":2,"family_bid_low_median":7.44,"family_bid_high_median":34.63,"queries_with_bid":6,"head_searches":590,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:NH:dui-dwi","dataset":"ad-costs","level":"family","jurisdiction":"NH","stateName":"New Hampshire","practice":"dui-dwi","family":"dui-dwi","familyName":"DUI and DWI","familyNameEs":"Conducir en estado de ebriedad (DUI/DWI)","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"New Hampshire, DUI and DWI: English head \"dui lawyer\": top-of-page bids $19.97 to $66.53 a click, competition low. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":66.53,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"dui lawyer","bid_low_en":19.97,"bid_high_en":66.53,"competition_en":"LOW","competition_index_en":5,"family_bid_low_median":13.62,"family_bid_high_median":62.73,"queries_with_bid":4,"head_searches":590,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:NH:estate-planning","dataset":"ad-costs","level":"family","jurisdiction":"NH","stateName":"New Hampshire","practice":"estate-planning","family":"estate-planning","topLevel":true,"familyName":"Estate planning","familyNameEs":"Planificación patrimonial","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"New Hampshire, Estate planning: English head \"estate planning attorney\": top-of-page bids $1.50 to $12.61 a click, competition low. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":12.61,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"estate planning attorney","bid_low_en":1.5,"bid_high_en":12.61,"competition_en":"LOW","competition_index_en":6,"family_bid_low_median":1.65,"family_bid_high_median":11.02,"queries_with_bid":8,"head_searches":1600,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:NH:probate","dataset":"ad-costs","level":"family","jurisdiction":"NH","stateName":"New Hampshire","practice":"probate","family":"probate","familyName":"Probate and estate administration","familyNameEs":"Sucesiones y administración de herencias","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"New Hampshire, Probate and estate administration: English head \"probate attorney\": top-of-page bids $1.74 to $16.11 a click, competition low. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":16.11,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"probate attorney","bid_low_en":1.74,"bid_high_en":16.11,"competition_en":"LOW","competition_index_en":13,"family_bid_low_median":2.47,"family_bid_high_median":16.11,"queries_with_bid":3,"head_searches":260,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:NH:guardianship","dataset":"ad-costs","level":"family","jurisdiction":"NH","stateName":"New Hampshire","practice":"guardianship","family":"guardianship","familyName":"Guardianship and conservatorship","familyNameEs":"Tutela y curatela","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"New Hampshire, Guardianship and conservatorship: English head \"guardianship attorney\": top-of-page bids $1.42 to $8.08 a click, competition medium. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":8.08,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"guardianship attorney","bid_low_en":1.42,"bid_high_en":8.08,"competition_en":"MEDIUM","competition_index_en":58,"family_bid_low_median":1.42,"family_bid_high_median":8.08,"queries_with_bid":1,"head_searches":40,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:NH:elder-law","dataset":"ad-costs","level":"family","jurisdiction":"NH","stateName":"New Hampshire","practice":"elder-law","family":"elder-law","familyName":"Elder law and long-term care planning","familyNameEs":"Derecho de personas mayores y planificación de cuidados","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"New Hampshire, Elder law and long-term care planning: English head \"elder law lawyer near me\": top-of-page bids $1.16 to $5.74 a click, competition low. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":5.74,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"elder law lawyer near me","bid_low_en":1.16,"bid_high_en":5.74,"competition_en":"LOW","competition_index_en":28,"family_bid_low_median":1.16,"family_bid_high_median":5.74,"queries_with_bid":2,"head_searches":140,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:NH:consumer-protection","dataset":"ad-costs","level":"family","jurisdiction":"NH","stateName":"New Hampshire","practice":"consumer-protection","family":"consumer-protection","topLevel":true,"familyName":"Consumer protection","familyNameEs":"Protección al consumidor","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"New Hampshire, Consumer protection: English head \"consumer protection lawyer\": top-of-page bids $1.40 to $7.88 a click, competition medium. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":7.88,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"consumer protection lawyer","bid_low_en":1.4,"bid_high_en":7.88,"competition_en":"MEDIUM","competition_index_en":38,"family_bid_low_median":1.38,"family_bid_high_median":5.57,"queries_with_bid":2,"head_searches":30,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:NH:debt-collection-defense","dataset":"ad-costs","level":"family","jurisdiction":"NH","stateName":"New Hampshire","practice":"debt-collection-defense","family":"debt-collection-defense","familyName":"Debt collection abuse (FDCPA)","familyNameEs":"Abusos en el cobro de deudas (FDCPA)","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"New Hampshire, Debt collection abuse (FDCPA): English head \"debt collection lawyer\": top-of-page bids $2.37 to $17.78 a click, competition medium. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":17.78,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"debt collection lawyer","bid_low_en":2.37,"bid_high_en":17.78,"competition_en":"MEDIUM","competition_index_en":53,"family_bid_low_median":2.37,"family_bid_high_median":17.78,"queries_with_bid":1,"head_searches":30,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:NH:business-law","dataset":"ad-costs","level":"family","jurisdiction":"NH","stateName":"New Hampshire","practice":"business-law","family":"business-law","topLevel":true,"familyName":"Business and commercial law","familyNameEs":"Derecho empresarial y comercial","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"New Hampshire, Business and commercial law: English head \"business lawyer\": top-of-page bids $4.06 to $12.51 a click, competition low. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":12.51,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"business lawyer","bid_low_en":4.06,"bid_high_en":12.51,"competition_en":"LOW","competition_index_en":0,"family_bid_low_median":3.52,"family_bid_high_median":13.93,"queries_with_bid":4,"head_searches":480,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:NH:contract-disputes","dataset":"ad-costs","level":"family","jurisdiction":"NH","stateName":"New Hampshire","practice":"contract-disputes","family":"contract-disputes","familyName":"Contract disputes","familyNameEs":"Disputas contractuales","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"New Hampshire, Contract disputes: English head \"contract lawyer\": top-of-page bids $2.69 to $7.73 a click, competition low. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":7.73,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"contract lawyer","bid_low_en":2.69,"bid_high_en":7.73,"competition_en":"LOW","competition_index_en":1,"family_bid_low_median":2.75,"family_bid_high_median":8.02,"queries_with_bid":2,"head_searches":480,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:NH:civil-rights","dataset":"ad-costs","level":"family","jurisdiction":"NH","stateName":"New Hampshire","practice":"civil-rights","family":"civil-rights","topLevel":true,"familyName":"Civil rights","familyNameEs":"Derechos civiles","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"New Hampshire, Civil rights: English head \"civil rights attorney\": top-of-page bids $1.72 to $5.78 a click, competition low. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":5.78,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"civil rights attorney","bid_low_en":1.72,"bid_high_en":5.78,"competition_en":"LOW","competition_index_en":26,"family_bid_low_median":1.87,"family_bid_high_median":6.69,"queries_with_bid":4,"head_searches":40,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:NH:real-estate","dataset":"ad-costs","level":"family","jurisdiction":"NH","stateName":"New Hampshire","practice":"real-estate","family":"real-estate","topLevel":true,"familyName":"Real estate","familyNameEs":"Bienes raíces","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"New Hampshire, Real estate: English head \"real estate lawyer\": top-of-page bids $1.50 to $13.59 a click, competition low. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":13.59,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"real estate lawyer","bid_low_en":1.5,"bid_high_en":13.59,"competition_en":"LOW","competition_index_en":1,"family_bid_low_median":1.58,"family_bid_high_median":4.15,"queries_with_bid":4,"head_searches":590,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:NH:foreclosure-defense","dataset":"ad-costs","level":"family","jurisdiction":"NH","stateName":"New Hampshire","practice":"foreclosure-defense","family":"foreclosure-defense","familyName":"Foreclosure defense","familyNameEs":"Defensa contra ejecuciones hipotecarias","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"New Hampshire, Foreclosure defense: English head \"foreclosure attorney\": top-of-page bids $2.26 to $5.76 a click, competition medium. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":5.76,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"foreclosure attorney","bid_low_en":2.26,"bid_high_en":5.76,"competition_en":"MEDIUM","competition_index_en":49,"family_bid_low_median":2.26,"family_bid_high_median":5.76,"queries_with_bid":1,"head_searches":20,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:NH:intellectual-property","dataset":"ad-costs","level":"family","jurisdiction":"NH","stateName":"New Hampshire","practice":"intellectual-property","family":"intellectual-property","topLevel":true,"familyName":"Intellectual property","familyNameEs":"Propiedad intelectual","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"New Hampshire, Intellectual property: English head \"intellectual property lawyer\": top-of-page bids $5.15 to $27.14 a click, competition low. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":27.14,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"intellectual property lawyer","bid_low_en":5.15,"bid_high_en":27.14,"competition_en":"LOW","competition_index_en":0,"family_bid_low_median":6.21,"family_bid_high_median":22.34,"queries_with_bid":4,"head_searches":480,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:NH:trademark","dataset":"ad-costs","level":"family","jurisdiction":"NH","stateName":"New Hampshire","practice":"trademark","family":"trademark","familyName":"Trademarks","familyNameEs":"Marcas","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"New Hampshire, Trademarks: English head \"trademark attorney\": top-of-page bids $5.11 to $31.14 a click, competition medium. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":31.14,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"trademark attorney","bid_low_en":5.11,"bid_high_en":31.14,"competition_en":"MEDIUM","competition_index_en":55,"family_bid_low_median":6.29,"family_bid_high_median":30.09,"queries_with_bid":4,"head_searches":140,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:NH:patent","dataset":"ad-costs","level":"family","jurisdiction":"NH","stateName":"New Hampshire","practice":"patent","family":"patent","familyName":"Patents","familyNameEs":"Patentes","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"New Hampshire, Patents: English head \"patent attorney\": top-of-page bids $6.54 to $23.37 a click, competition low. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":23.37,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"patent attorney","bid_low_en":6.54,"bid_high_en":23.37,"competition_en":"LOW","competition_index_en":5,"family_bid_low_median":7.87,"family_bid_high_median":25.42,"queries_with_bid":4,"head_searches":140,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:NH:tax","dataset":"ad-costs","level":"family","jurisdiction":"NH","stateName":"New Hampshire","practice":"tax","family":"tax","topLevel":true,"familyName":"Tax disputes and IRS problems","familyNameEs":"Disputas fiscales y problemas con el IRS","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"New Hampshire, Tax disputes and IRS problems: English head \"tax lawyer\": top-of-page bids $9.26 to $31.58 a click, competition low. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":31.58,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"tax lawyer","bid_low_en":9.26,"bid_high_en":31.58,"competition_en":"LOW","competition_index_en":1,"family_bid_low_median":9.68,"family_bid_high_median":31.58,"queries_with_bid":6,"head_searches":480,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:NJ:personal-injury","dataset":"ad-costs","level":"family","jurisdiction":"NJ","stateName":"New Jersey","practice":"personal-injury","family":"personal-injury","topLevel":true,"familyName":"Personal injury","familyNameEs":"Lesiones personales","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"New Jersey, Personal injury: English head \"personal injury attorney near me\": top-of-page bids $50.00 to $239 a click, competition low; Spanish head \"abogado de lesiones personales\": $65.85 to $229, competition high. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":238.78,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"personal injury attorney near me","bid_low_en":50,"bid_high_en":238.78,"competition_en":"LOW","competition_index_en":20,"head_es":"abogado de lesiones personales","bid_low_es":65.85,"bid_high_es":228.74,"competition_es":"HIGH","competition_index_es":71,"family_bid_low_median":50,"family_bid_high_median":217.35,"queries_with_bid":7,"head_searches":9900,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:NJ:auto-accidents","dataset":"ad-costs","level":"family","jurisdiction":"NJ","stateName":"New Jersey","practice":"auto-accidents","family":"auto-accidents","familyName":"Car accidents","familyNameEs":"Accidentes de auto","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"New Jersey, Car accidents: English head \"car accident lawyer near me\": top-of-page bids $82.48 to $264 a click, competition low; Spanish head \"abogado de accidentes de carro\": $65.58 to $208, competition high. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":264.5,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"car accident lawyer near me","bid_low_en":82.48,"bid_high_en":264.5,"competition_en":"LOW","competition_index_en":13,"head_es":"abogado de accidentes de carro","bid_low_es":65.58,"bid_high_es":208.27,"competition_es":"HIGH","competition_index_es":92,"family_bid_low_median":51.2,"family_bid_high_median":221.15,"queries_with_bid":8,"head_searches":2900,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:NJ:motorcycle-accidents","dataset":"ad-costs","level":"family","jurisdiction":"NJ","stateName":"New Jersey","practice":"motorcycle-accidents","family":"motorcycle-accidents","familyName":"Motorcycle accidents","familyNameEs":"Accidentes de motocicleta","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"New Jersey, Motorcycle accidents: English head \"motorcycle accident lawyer near me\": top-of-page bids $33.62 to $378 a click, competition low. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":378.25,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"motorcycle accident lawyer near me","bid_low_en":33.62,"bid_high_en":378.25,"competition_en":"LOW","competition_index_en":6,"family_bid_low_median":48.89,"family_bid_high_median":378.25,"queries_with_bid":4,"head_searches":1000,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:NJ:pedestrian-bicycle-accidents","dataset":"ad-costs","level":"family","jurisdiction":"NJ","stateName":"New Jersey","practice":"pedestrian-bicycle-accidents","family":"pedestrian-bicycle-accidents","familyName":"Pedestrian and bicycle accidents","familyNameEs":"Accidentes de peatones y ciclistas","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"New Jersey, Pedestrian and bicycle accidents: English head \"pedestrian accident lawyer\": top-of-page bids $19.30 to $250 a click, competition low. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":250,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"pedestrian accident lawyer","bid_low_en":19.3,"bid_high_en":250,"competition_en":"LOW","competition_index_en":5,"family_bid_low_median":19.3,"family_bid_high_median":250,"queries_with_bid":2,"head_searches":170,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:NJ:premises-liability","dataset":"ad-costs","level":"family","jurisdiction":"NJ","stateName":"New Jersey","practice":"premises-liability","family":"premises-liability","familyName":"Premises liability (slip and fall)","familyNameEs":"Responsabilidad de propietarios (resbalones y caídas)","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"New Jersey, Premises liability (slip and fall): English head \"slip and fall lawyer near me\": top-of-page bids $59.25 to $244 a click, competition low. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":243.86,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"slip and fall lawyer near me","bid_low_en":59.25,"bid_high_en":243.86,"competition_en":"LOW","competition_index_en":17,"family_bid_low_median":50,"family_bid_high_median":300,"queries_with_bid":5,"head_searches":720,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:NJ:dog-bites","dataset":"ad-costs","level":"family","jurisdiction":"NJ","stateName":"New Jersey","practice":"dog-bites","family":"dog-bites","familyName":"Dog bites","familyNameEs":"Mordeduras de perro","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"New Jersey, Dog bites: English head \"dog bite lawyer\": top-of-page bids $80.81 to $200 a click, competition low. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":200,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"dog bite lawyer","bid_low_en":80.81,"bid_high_en":200,"competition_en":"LOW","competition_index_en":22,"family_bid_low_median":52.75,"family_bid_high_median":210,"queries_with_bid":3,"head_searches":320,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:NJ:maritime-injury","dataset":"ad-costs","level":"family","jurisdiction":"NJ","stateName":"New Jersey","practice":"maritime-injury","family":"maritime-injury","familyName":"Maritime and boating injuries","familyNameEs":"Lesiones marítimas y en embarcaciones","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"New Jersey, Maritime and boating injuries: English head \"maritime lawyer\": top-of-page bids $20.00 to $126 a click, competition low. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":125.57,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"maritime lawyer","bid_low_en":20,"bid_high_en":125.57,"competition_en":"LOW","competition_index_en":5,"family_bid_low_median":20,"family_bid_high_median":125.57,"queries_with_bid":1,"head_searches":390,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:NJ:railroad-injury","dataset":"ad-costs","level":"family","jurisdiction":"NJ","stateName":"New Jersey","practice":"railroad-injury","family":"railroad-injury","familyName":"Railroad worker and crossing injuries (FELA)","familyNameEs":"Lesiones ferroviarias y en cruces (FELA)","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"New Jersey, Railroad worker and crossing injuries (FELA): English head \"fela lawyer\": top-of-page bids $9.90 to $80.00 a click, competition low. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":80,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"fela lawyer","bid_low_en":9.9,"bid_high_en":80,"competition_en":"LOW","competition_index_en":33,"family_bid_low_median":9.9,"family_bid_high_median":80,"queries_with_bid":1,"head_searches":20,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:NJ:assault-defamation","dataset":"ad-costs","level":"family","jurisdiction":"NJ","stateName":"New Jersey","practice":"assault-defamation","family":"assault-defamation","familyName":"Assault, libel and slander","familyNameEs":"Agresión, libelo y difamación","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"New Jersey, Assault, libel and slander: English head \"defamation lawyer\": top-of-page bids $2.25 to $8.36 a click, competition low. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":8.36,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"defamation lawyer","bid_low_en":2.25,"bid_high_en":8.36,"competition_en":"LOW","competition_index_en":32,"family_bid_low_median":2.25,"family_bid_high_median":8.36,"queries_with_bid":3,"head_searches":390,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:NJ:medical-malpractice","dataset":"ad-costs","level":"family","jurisdiction":"NJ","stateName":"New Jersey","practice":"medical-malpractice","family":"medical-malpractice","topLevel":true,"familyName":"Medical malpractice","familyNameEs":"Negligencia médica","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"New Jersey, Medical malpractice: English head \"medical malpractice lawyer\": top-of-page bids $10.96 to $38.63 a click, competition low; Spanish head \"abogado de negligencia medica\": $7.64 to $108, competition medium. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":38.63,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"medical malpractice lawyer","bid_low_en":10.96,"bid_high_en":38.63,"competition_en":"LOW","competition_index_en":6,"head_es":"abogado de negligencia medica","bid_low_es":7.64,"bid_high_es":107.7,"competition_es":"MEDIUM","competition_index_es":66,"family_bid_low_median":10.96,"family_bid_high_median":43.26,"queries_with_bid":7,"head_searches":5400,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:NJ:nursing-home-abuse","dataset":"ad-costs","level":"family","jurisdiction":"NJ","stateName":"New Jersey","practice":"nursing-home-abuse","family":"nursing-home-abuse","familyName":"Nursing home abuse and neglect","familyNameEs":"Abuso y negligencia en hogares de ancianos","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"New Jersey, Nursing home abuse and neglect: English head \"nursing home neglect lawyer\": top-of-page bids $20.89 to $111 a click, competition medium. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":111.43,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"nursing home neglect lawyer","bid_low_en":20.89,"bid_high_en":111.43,"competition_en":"MEDIUM","competition_index_en":66,"family_bid_low_median":15.96,"family_bid_high_median":89.34,"queries_with_bid":2,"head_searches":90,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:NJ:birth-injury","dataset":"ad-costs","level":"family","jurisdiction":"NJ","stateName":"New Jersey","practice":"birth-injury","family":"birth-injury","familyName":"Birth injuries","familyNameEs":"Lesiones de parto","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"New Jersey, Birth injuries: English head \"birth trauma lawyer\": top-of-page bids $43.67 to $261 a click, competition low. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":261.28,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"birth trauma lawyer","bid_low_en":43.67,"bid_high_en":261.28,"competition_en":"LOW","competition_index_en":20,"family_bid_low_median":34.48,"family_bid_high_median":183.93,"queries_with_bid":2,"head_searches":50,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:NJ:mass-tort","dataset":"ad-costs","level":"family","jurisdiction":"NJ","stateName":"New Jersey","practice":"mass-tort","family":"mass-tort","topLevel":true,"familyName":"Mass torts","familyNameEs":"Daños masivos","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"New Jersey, Mass torts: English head \"class action lawyer\": top-of-page bids $5.86 to $39.77 a click, competition low. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":39.77,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"class action lawyer","bid_low_en":5.86,"bid_high_en":39.77,"competition_en":"LOW","competition_index_en":15,"family_bid_low_median":5.86,"family_bid_high_median":39.77,"queries_with_bid":3,"head_searches":260,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:NJ:product-liability","dataset":"ad-costs","level":"family","jurisdiction":"NJ","stateName":"New Jersey","practice":"product-liability","family":"product-liability","familyName":"Product liability","familyNameEs":"Responsabilidad por productos","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"New Jersey, Product liability: English head \"product liability attorney\": top-of-page bids $18.06 to $50.66 a click, competition medium. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":50.66,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"product liability attorney","bid_low_en":18.06,"bid_high_en":50.66,"competition_en":"MEDIUM","competition_index_en":58,"family_bid_low_median":24.95,"family_bid_high_median":73.77,"queries_with_bid":2,"head_searches":110,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:NJ:toxic-exposure","dataset":"ad-costs","level":"family","jurisdiction":"NJ","stateName":"New Jersey","practice":"toxic-exposure","family":"toxic-exposure","familyName":"Toxic exposure and asbestos","familyNameEs":"Exposición tóxica y asbesto","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"New Jersey, Toxic exposure and asbestos: English head \"toxic tort lawyer\": top-of-page bids $4.29 to $25.42 a click, competition medium. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":25.42,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"toxic tort lawyer","bid_low_en":4.29,"bid_high_en":25.42,"competition_en":"MEDIUM","competition_index_en":50,"family_bid_low_median":4.29,"family_bid_high_median":25.42,"queries_with_bid":1,"head_searches":20,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:NJ:mesothelioma","dataset":"ad-costs","level":"family","jurisdiction":"NJ","stateName":"New Jersey","practice":"toxic-exposure","family":"mesothelioma","parent":"toxic-exposure","familyName":"Mesothelioma","familyNameEs":"Mesotelioma","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"New Jersey, Mesothelioma: English head \"mesothelioma attorney\": top-of-page bids $137 to $337 a click, competition low. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":337.38,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"mesothelioma attorney","bid_low_en":137.32,"bid_high_en":337.38,"competition_en":"LOW","competition_index_en":20,"family_bid_low_median":143.66,"family_bid_high_median":337.38,"queries_with_bid":4,"head_searches":390,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:NJ:workers-compensation","dataset":"ad-costs","level":"family","jurisdiction":"NJ","stateName":"New Jersey","practice":"workers-compensation","family":"workers-compensation","topLevel":true,"familyName":"Workers' compensation","familyNameEs":"Compensación laboral","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"New Jersey, Workers' compensation: English head \"workers comp attorney\": top-of-page bids $30.75 to $191 a click, competition low; Spanish head \"abogado de compensacion laboral\": $13.74 to $375, competition high. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":190.67,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"workers comp attorney","bid_low_en":30.75,"bid_high_en":190.67,"competition_en":"LOW","competition_index_en":20,"head_es":"abogado de compensacion laboral","bid_low_es":13.74,"bid_high_es":374.7,"competition_es":"HIGH","competition_index_es":84,"family_bid_low_median":30.75,"family_bid_high_median":190.67,"queries_with_bid":10,"head_searches":3600,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:NJ:employment-law","dataset":"ad-costs","level":"family","jurisdiction":"NJ","stateName":"New Jersey","practice":"employment-law","family":"employment-law","topLevel":true,"familyName":"Employment law","familyNameEs":"Derecho laboral","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"New Jersey, Employment law: English head \"employment lawyer\": top-of-page bids $3.05 to $17.50 a click, competition low; Spanish head \"abogado laboral\": $5.41 to $105, competition medium. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":17.5,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"employment lawyer","bid_low_en":3.05,"bid_high_en":17.5,"competition_en":"LOW","competition_index_en":8,"head_es":"abogado laboral","bid_low_es":5.41,"bid_high_es":104.68,"competition_es":"MEDIUM","competition_index_es":46,"family_bid_low_median":3.05,"family_bid_high_median":18.06,"queries_with_bid":11,"head_searches":5400,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:NJ:employment-discrimination","dataset":"ad-costs","level":"family","jurisdiction":"NJ","stateName":"New Jersey","practice":"employment-discrimination","family":"employment-discrimination","familyName":"Workplace discrimination and harassment","familyNameEs":"Discriminación y acoso laboral","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"New Jersey, Workplace discrimination and harassment: English head \"employment discrimination lawyer\": top-of-page bids $4.41 to $33.44 a click, competition low. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":33.44,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"employment discrimination lawyer","bid_low_en":4.41,"bid_high_en":33.44,"competition_en":"LOW","competition_index_en":18,"family_bid_low_median":4.37,"family_bid_high_median":34.08,"queries_with_bid":4,"head_searches":390,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:NJ:wage-and-hour","dataset":"ad-costs","level":"family","jurisdiction":"NJ","stateName":"New Jersey","practice":"wage-and-hour","family":"wage-and-hour","familyName":"Unpaid wages and overtime","familyNameEs":"Salarios y horas extra no pagados","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"New Jersey, Unpaid wages and overtime: English head \"wage and hour lawyer\": top-of-page bids $12.05 to $58.01 a click, competition low. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":58.01,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"wage and hour lawyer","bid_low_en":12.05,"bid_high_en":58.01,"competition_en":"LOW","competition_index_en":7,"family_bid_low_median":3.04,"family_bid_high_median":58.01,"queries_with_bid":3,"head_searches":70,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:NJ:wrongful-termination","dataset":"ad-costs","level":"family","jurisdiction":"NJ","stateName":"New Jersey","practice":"wrongful-termination","family":"wrongful-termination","familyName":"Wrongful termination and retaliation","familyNameEs":"Despido injustificado y represalias","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"New Jersey, Wrongful termination and retaliation: English head \"wrongful termination lawyer\": top-of-page bids $3.86 to $26.07 a click, competition medium; Spanish head \"abogado de despido injustificado\": $2.67 to $9.51, competition medium. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":26.07,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"wrongful termination lawyer","bid_low_en":3.86,"bid_high_en":26.07,"competition_en":"MEDIUM","competition_index_en":55,"head_es":"abogado de despido injustificado","bid_low_es":2.67,"bid_high_es":9.51,"competition_es":"MEDIUM","competition_index_es":40,"family_bid_low_median":3.58,"family_bid_high_median":24.71,"queries_with_bid":6,"head_searches":1300,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:NJ:whistleblower","dataset":"ad-costs","level":"family","jurisdiction":"NJ","stateName":"New Jersey","practice":"whistleblower","family":"whistleblower","familyName":"Whistleblower and qui tam","familyNameEs":"Denunciantes y acciones qui tam","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"New Jersey, Whistleblower and qui tam: English head \"whistleblower lawyer\": top-of-page bids $6.17 to $29.89 a click, competition low. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":29.89,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"whistleblower lawyer","bid_low_en":6.17,"bid_high_en":29.89,"competition_en":"LOW","competition_index_en":15,"family_bid_low_median":6.17,"family_bid_high_median":29.89,"queries_with_bid":3,"head_searches":210,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:NJ:labor-relations","dataset":"ad-costs","level":"family","jurisdiction":"NJ","stateName":"New Jersey","practice":"labor-relations","family":"labor-relations","familyName":"Labor and union relations","familyNameEs":"Relaciones laborales y sindicales","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"New Jersey, Labor and union relations: English head \"union lawyer\": top-of-page bids $1.51 to $3.73 a click, competition low. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":3.73,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"union lawyer","bid_low_en":1.51,"bid_high_en":3.73,"competition_en":"LOW","competition_index_en":28,"family_bid_low_median":1.76,"family_bid_high_median":5.69,"queries_with_bid":2,"head_searches":20,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:NJ:employee-benefits","dataset":"ad-costs","level":"family","jurisdiction":"NJ","stateName":"New Jersey","practice":"employee-benefits","family":"employee-benefits","familyName":"Employee benefits and ERISA","familyNameEs":"Beneficios de empleados y ERISA","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"New Jersey, Employee benefits and ERISA: English head \"erisa lawyer\": top-of-page bids $3.59 to $19.85 a click, competition low. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":19.85,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"erisa lawyer","bid_low_en":3.59,"bid_high_en":19.85,"competition_en":"LOW","competition_index_en":19,"family_bid_low_median":3.62,"family_bid_high_median":19.22,"queries_with_bid":3,"head_searches":110,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:NJ:immigration","dataset":"ad-costs","level":"family","jurisdiction":"NJ","stateName":"New Jersey","practice":"immigration","family":"immigration","topLevel":true,"familyName":"Immigration","familyNameEs":"Inmigración","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"New Jersey, Immigration: English head \"immigration lawyer\": top-of-page bids $5.00 to $17.48 a click, competition low; Spanish head \"abogado de inmigracion\": $6.81 to $50.00, competition high. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":17.48,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"immigration lawyer","bid_low_en":5,"bid_high_en":17.48,"competition_en":"LOW","competition_index_en":15,"head_es":"abogado de inmigracion","bid_low_es":6.81,"bid_high_es":50,"competition_es":"HIGH","competition_index_es":86,"family_bid_low_median":5,"family_bid_high_median":19.71,"queries_with_bid":8,"head_searches":5400,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:NJ:family-immigration","dataset":"ad-costs","level":"family","jurisdiction":"NJ","stateName":"New Jersey","practice":"family-immigration","family":"family-immigration","familyName":"Family-based immigration","familyNameEs":"Inmigración por vínculo familiar","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"New Jersey, Family-based immigration: English head \"green card lawyer\": top-of-page bids $18.34 to $33.52 a click, competition medium. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":33.52,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"green card lawyer","bid_low_en":18.34,"bid_high_en":33.52,"competition_en":"MEDIUM","competition_index_en":36,"family_bid_low_median":15.64,"family_bid_high_median":34.09,"queries_with_bid":2,"head_searches":50,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:NJ:employment-immigration","dataset":"ad-costs","level":"family","jurisdiction":"NJ","stateName":"New Jersey","practice":"employment-immigration","family":"employment-immigration","familyName":"Work visas and employment-based immigration","familyNameEs":"Visas de trabajo e inmigración por empleo","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"New Jersey, Work visas and employment-based immigration: English head \"h1b lawyer\": top-of-page bids $12.24 to $63.41 a click, competition medium. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":63.41,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"h1b lawyer","bid_low_en":12.24,"bid_high_en":63.41,"competition_en":"MEDIUM","competition_index_en":43,"family_bid_low_median":15.77,"family_bid_high_median":75.09,"queries_with_bid":2,"head_searches":140,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:NJ:family-law","dataset":"ad-costs","level":"family","jurisdiction":"NJ","stateName":"New Jersey","practice":"family-law","family":"family-law","topLevel":true,"familyName":"Family law","familyNameEs":"Derecho de familia","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"New Jersey, Family law: English head \"family law attorney\": top-of-page bids $5.69 to $36.59 a click, competition low; Spanish head \"abogado de familia cerca de mi\": $2.36 to $12.11, competition high. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":36.59,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"family law attorney","bid_low_en":5.69,"bid_high_en":36.59,"competition_en":"LOW","competition_index_en":14,"head_es":"abogado de familia cerca de mi","bid_low_es":2.36,"bid_high_es":12.11,"competition_es":"HIGH","competition_index_es":87,"family_bid_low_median":5.69,"family_bid_high_median":30.62,"queries_with_bid":9,"head_searches":4400,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:NJ:divorce","dataset":"ad-costs","level":"family","jurisdiction":"NJ","stateName":"New Jersey","practice":"divorce","family":"divorce","familyName":"Divorce","familyNameEs":"Divorcio","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"New Jersey, Divorce: English head \"divorce lawyer\": top-of-page bids $7.17 to $32.00 a click, competition low; Spanish head \"abogado de divorcio\": $4.22 to $17.90, competition high. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":32,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"divorce lawyer","bid_low_en":7.17,"bid_high_en":32,"competition_en":"LOW","competition_index_en":9,"head_es":"abogado de divorcio","bid_low_es":4.22,"bid_high_es":17.9,"competition_es":"HIGH","competition_index_es":85,"family_bid_low_median":6.06,"family_bid_high_median":27.8,"queries_with_bid":8,"head_searches":6600,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:NJ:child-custody","dataset":"ad-costs","level":"family","jurisdiction":"NJ","stateName":"New Jersey","practice":"child-custody","family":"child-custody","familyName":"Child custody","familyNameEs":"Custodia de menores","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"New Jersey, Child custody: English head \"child custody lawyer\": top-of-page bids $7.43 to $45.56 a click, competition low. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":45.56,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"child custody lawyer","bid_low_en":7.43,"bid_high_en":45.56,"competition_en":"LOW","competition_index_en":33,"family_bid_low_median":6.88,"family_bid_high_median":39.32,"queries_with_bid":5,"head_searches":720,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:NJ:child-support","dataset":"ad-costs","level":"family","jurisdiction":"NJ","stateName":"New Jersey","practice":"child-support","family":"child-support","familyName":"Child support","familyNameEs":"Manutención de menores","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"New Jersey, Child support: English head \"child support lawyer\": top-of-page bids $6.10 to $28.90 a click, competition medium. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":28.9,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"child support lawyer","bid_low_en":6.1,"bid_high_en":28.9,"competition_en":"MEDIUM","competition_index_en":46,"family_bid_low_median":5.78,"family_bid_high_median":33.62,"queries_with_bid":4,"head_searches":1000,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:NJ:adoption","dataset":"ad-costs","level":"family","jurisdiction":"NJ","stateName":"New Jersey","practice":"adoption","family":"adoption","familyName":"Adoption and paternity","familyNameEs":"Adopción y paternidad","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"New Jersey, Adoption and paternity: English head \"adoption lawyer\": top-of-page bids $4.82 to $30.61 a click, competition low. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":30.61,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"adoption lawyer","bid_low_en":4.82,"bid_high_en":30.61,"competition_en":"LOW","competition_index_en":14,"family_bid_low_median":4.82,"family_bid_high_median":30.61,"queries_with_bid":2,"head_searches":390,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:NJ:domestic-violence","dataset":"ad-costs","level":"family","jurisdiction":"NJ","stateName":"New Jersey","practice":"domestic-violence","family":"domestic-violence","familyName":"Domestic violence and protective orders","familyNameEs":"Violencia doméstica y órdenes de protección","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"New Jersey, Domestic violence and protective orders: English head \"domestic violence attorney\": top-of-page bids $15.12 to $87.24 a click, competition high; Spanish head \"abogado de violencia domestica\": $1.99 to $6.51, competition high. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":87.24,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"domestic violence attorney","bid_low_en":15.12,"bid_high_en":87.24,"competition_en":"HIGH","competition_index_en":83,"head_es":"abogado de violencia domestica","bid_low_es":1.99,"bid_high_es":6.51,"competition_es":"HIGH","competition_index_es":81,"family_bid_low_median":11.06,"family_bid_high_median":38.57,"queries_with_bid":6,"head_searches":320,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:NJ:criminal-defense","dataset":"ad-costs","level":"family","jurisdiction":"NJ","stateName":"New Jersey","practice":"criminal-defense","family":"criminal-defense","topLevel":true,"familyName":"Criminal defense","familyNameEs":"Defensa penal","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"New Jersey, Criminal defense: English head \"criminal defense lawyer\": top-of-page bids $10.08 to $149 a click, competition low; Spanish head \"abogado penal\": $2.84 to $96.00, competition low. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":148.96,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"criminal defense lawyer","bid_low_en":10.08,"bid_high_en":148.96,"competition_en":"LOW","competition_index_en":4,"head_es":"abogado penal","bid_low_es":2.84,"bid_high_es":96,"competition_es":"LOW","competition_index_es":25,"family_bid_low_median":9.19,"family_bid_high_median":81.08,"queries_with_bid":8,"head_searches":4400,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:NJ:dui-dwi","dataset":"ad-costs","level":"family","jurisdiction":"NJ","stateName":"New Jersey","practice":"dui-dwi","family":"dui-dwi","familyName":"DUI and DWI","familyNameEs":"Conducir en estado de ebriedad (DUI/DWI)","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"New Jersey, DUI and DWI: English head \"dui lawyer\": top-of-page bids $28.00 to $164 a click, competition low; Spanish head \"abogado de dui\": $10.44 to $55.78, competition high. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":163.66,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"dui lawyer","bid_low_en":28,"bid_high_en":163.66,"competition_en":"LOW","competition_index_en":5,"head_es":"abogado de dui","bid_low_es":10.44,"bid_high_es":55.78,"competition_es":"HIGH","competition_index_es":95,"family_bid_low_median":23.77,"family_bid_high_median":111.83,"queries_with_bid":6,"head_searches":4400,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:NJ:white-collar","dataset":"ad-costs","level":"family","jurisdiction":"NJ","stateName":"New Jersey","practice":"white-collar","family":"white-collar","familyName":"White-collar and fraud charges","familyNameEs":"Delitos de cuello blanco y fraude","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"New Jersey, White-collar and fraud charges: English head \"federal criminal defense lawyer\": top-of-page bids $9.06 to $200 a click, competition medium; Spanish head \"abogado de fraude\": $1.31 to $4.80, competition high. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":200,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"federal criminal defense lawyer","bid_low_en":9.06,"bid_high_en":200,"competition_en":"MEDIUM","competition_index_en":53,"head_es":"abogado de fraude","bid_low_es":1.31,"bid_high_es":4.8,"competition_es":"HIGH","competition_index_es":75,"family_bid_low_median":9.06,"family_bid_high_median":165.4,"queries_with_bid":3,"head_searches":70,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:NJ:expungement","dataset":"ad-costs","level":"family","jurisdiction":"NJ","stateName":"New Jersey","practice":"expungement","family":"expungement","familyName":"Record sealing and expungement","familyNameEs":"Sellado y eliminación de antecedentes","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"New Jersey, Record sealing and expungement: English head \"expungement lawyer\": top-of-page bids $12.04 to $121 a click, competition low. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":121.16,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"expungement lawyer","bid_low_en":12.04,"bid_high_en":121.16,"competition_en":"LOW","competition_index_en":15,"family_bid_low_median":9.31,"family_bid_high_median":97,"queries_with_bid":4,"head_searches":480,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:NJ:bankruptcy","dataset":"ad-costs","level":"family","jurisdiction":"NJ","stateName":"New Jersey","practice":"bankruptcy","family":"bankruptcy","topLevel":true,"familyName":"Bankruptcy","familyNameEs":"Bancarrota","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"New Jersey, Bankruptcy: Spanish head \"abogado de bancarrota\": $3.43 to $25.45, competition high. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":25.45,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_es":"abogado de bancarrota","bid_low_es":3.43,"bid_high_es":25.45,"competition_es":"HIGH","competition_index_es":76,"family_bid_low_median":3,"family_bid_high_median":26.73,"queries_with_bid":2,"head_searches":70,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:NJ:chapter-7","dataset":"ad-costs","level":"family","jurisdiction":"NJ","stateName":"New Jersey","practice":"consumer-bankruptcy","family":"chapter-7","parent":"consumer-bankruptcy","familyName":"Chapter 7 bankruptcy","familyNameEs":"Bancarrota del capítulo 7","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"New Jersey, Chapter 7 bankruptcy: English head \"chapter 7 lawyer\": top-of-page bids $6.16 to $19.82 a click, competition medium. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":19.82,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"chapter 7 lawyer","bid_low_en":6.16,"bid_high_en":19.82,"competition_en":"MEDIUM","competition_index_en":36,"family_bid_low_median":6.16,"family_bid_high_median":19.82,"queries_with_bid":1,"head_searches":10,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:NJ:estate-planning","dataset":"ad-costs","level":"family","jurisdiction":"NJ","stateName":"New Jersey","practice":"estate-planning","family":"estate-planning","topLevel":true,"familyName":"Estate planning","familyNameEs":"Planificación patrimonial","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"New Jersey, Estate planning: English head \"estate planning attorney\": top-of-page bids $3.21 to $19.16 a click, competition low. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":19.16,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"estate planning attorney","bid_low_en":3.21,"bid_high_en":19.16,"competition_en":"LOW","competition_index_en":14,"family_bid_low_median":3,"family_bid_high_median":16,"queries_with_bid":10,"head_searches":9900,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:NJ:probate","dataset":"ad-costs","level":"family","jurisdiction":"NJ","stateName":"New Jersey","practice":"probate","family":"probate","familyName":"Probate and estate administration","familyNameEs":"Sucesiones y administración de herencias","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"New Jersey, Probate and estate administration: English head \"probate attorney\": top-of-page bids $7.62 to $28.00 a click, competition low. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":28,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"probate attorney","bid_low_en":7.62,"bid_high_en":28,"competition_en":"LOW","competition_index_en":11,"family_bid_low_median":6,"family_bid_high_median":34.04,"queries_with_bid":4,"head_searches":1600,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:NJ:guardianship","dataset":"ad-costs","level":"family","jurisdiction":"NJ","stateName":"New Jersey","practice":"guardianship","family":"guardianship","familyName":"Guardianship and conservatorship","familyNameEs":"Tutela y curatela","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"New Jersey, Guardianship and conservatorship: English head \"guardianship attorney\": top-of-page bids $4.92 to $19.08 a click, competition high. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":19.08,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"guardianship attorney","bid_low_en":4.92,"bid_high_en":19.08,"competition_en":"HIGH","competition_index_en":82,"family_bid_low_median":4.92,"family_bid_high_median":19.08,"queries_with_bid":1,"head_searches":210,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:NJ:elder-law","dataset":"ad-costs","level":"family","jurisdiction":"NJ","stateName":"New Jersey","practice":"elder-law","family":"elder-law","familyName":"Elder law and long-term care planning","familyNameEs":"Derecho de personas mayores y planificación de cuidados","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"New Jersey, Elder law and long-term care planning: English head \"elder law lawyer near me\": top-of-page bids $1.82 to $9.02 a click, competition medium. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":9.02,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"elder law lawyer near me","bid_low_en":1.82,"bid_high_en":9.02,"competition_en":"MEDIUM","competition_index_en":64,"family_bid_low_median":1.82,"family_bid_high_median":9.02,"queries_with_bid":4,"head_searches":1300,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:NJ:ssdi","dataset":"ad-costs","level":"family","jurisdiction":"NJ","stateName":"New Jersey","practice":"ssdi","family":"ssdi","topLevel":true,"familyName":"Social Security disability (SSDI and SSI)","familyNameEs":"Discapacidad del Seguro Social (SSDI y SSI)","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"New Jersey, Social Security disability (SSDI and SSI): English head \"social security disability lawyer\": top-of-page bids $5.31 to $22.54 a click, competition low. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":22.54,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"social security disability lawyer","bid_low_en":5.31,"bid_high_en":22.54,"competition_en":"LOW","competition_index_en":6,"family_bid_low_median":5.59,"family_bid_high_median":29.41,"queries_with_bid":5,"head_searches":390,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:NJ:va-disability","dataset":"ad-costs","level":"family","jurisdiction":"NJ","stateName":"New Jersey","practice":"va-disability","family":"va-disability","topLevel":true,"familyName":"VA disability and veterans' benefits","familyNameEs":"Discapacidad y beneficios de veteranos (VA)","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"New Jersey, VA disability and veterans' benefits: English head \"va disability lawyer\": top-of-page bids $11.91 to $56.88 a click, competition low. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":56.88,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"va disability lawyer","bid_low_en":11.91,"bid_high_en":56.88,"competition_en":"LOW","competition_index_en":33,"family_bid_low_median":6.64,"family_bid_high_median":56.88,"queries_with_bid":3,"head_searches":90,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:NJ:lemon-law","dataset":"ad-costs","level":"family","jurisdiction":"NJ","stateName":"New Jersey","practice":"lemon-law","family":"lemon-law","topLevel":true,"familyName":"Lemon law and auto fraud","familyNameEs":"Ley limón y fraude automotriz","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"New Jersey, Lemon law and auto fraud: English head \"lemon law lawyer\": top-of-page bids $15.00 to $40.35 a click, competition medium. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":40.35,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"lemon law lawyer","bid_low_en":15,"bid_high_en":40.35,"competition_en":"MEDIUM","competition_index_en":58,"family_bid_low_median":11.21,"family_bid_high_median":37.92,"queries_with_bid":4,"head_searches":480,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:NJ:consumer-protection","dataset":"ad-costs","level":"family","jurisdiction":"NJ","stateName":"New Jersey","practice":"consumer-protection","family":"consumer-protection","topLevel":true,"familyName":"Consumer protection","familyNameEs":"Protección al consumidor","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"New Jersey, Consumer protection: English head \"consumer protection lawyer\": top-of-page bids $2.37 to $9.09 a click, competition medium. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":9.09,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"consumer protection lawyer","bid_low_en":2.37,"bid_high_en":9.09,"competition_en":"MEDIUM","competition_index_en":50,"family_bid_low_median":2.37,"family_bid_high_median":10.11,"queries_with_bid":5,"head_searches":260,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:NJ:debt-collection-defense","dataset":"ad-costs","level":"family","jurisdiction":"NJ","stateName":"New Jersey","practice":"debt-collection-defense","family":"debt-collection-defense","familyName":"Debt collection abuse (FDCPA)","familyNameEs":"Abusos en el cobro de deudas (FDCPA)","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"New Jersey, Debt collection abuse (FDCPA): English head \"debt collection lawyer\": top-of-page bids $3.22 to $13.80 a click, competition medium. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":13.8,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"debt collection lawyer","bid_low_en":3.22,"bid_high_en":13.8,"competition_en":"MEDIUM","competition_index_en":57,"family_bid_low_median":2.91,"family_bid_high_median":12.18,"queries_with_bid":2,"head_searches":260,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:NJ:tcpa-robocalls","dataset":"ad-costs","level":"family","jurisdiction":"NJ","stateName":"New Jersey","practice":"tcpa-robocalls","family":"tcpa-robocalls","familyName":"Robocalls and junk texts (TCPA)","familyNameEs":"Llamadas automáticas y mensajes no deseados (TCPA)","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"New Jersey, Robocalls and junk texts (TCPA): English head \"tcpa lawyer\": top-of-page bids $2.79 to $12.00 a click, competition low. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":12,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"tcpa lawyer","bid_low_en":2.79,"bid_high_en":12,"competition_en":"LOW","competition_index_en":24,"family_bid_low_median":3.32,"family_bid_high_median":12.35,"queries_with_bid":2,"head_searches":40,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:NJ:consumer-fraud","dataset":"ad-costs","level":"family","jurisdiction":"NJ","stateName":"New Jersey","practice":"consumer-fraud","family":"consumer-fraud","familyName":"Consumer fraud and scams","familyNameEs":"Fraude al consumidor y estafas","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"New Jersey, Consumer fraud and scams: English head \"fraud attorney\": top-of-page bids $8.26 to $37.20 a click, competition medium; Spanish head \"abogado de estafas\": $1.21 to $6.63, competition high. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":37.2,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"fraud attorney","bid_low_en":8.26,"bid_high_en":37.2,"competition_en":"MEDIUM","competition_index_en":59,"head_es":"abogado de estafas","bid_low_es":1.21,"bid_high_es":6.63,"competition_es":"HIGH","competition_index_es":89,"family_bid_low_median":3.33,"family_bid_high_median":10.58,"queries_with_bid":3,"head_searches":110,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:NJ:business-law","dataset":"ad-costs","level":"family","jurisdiction":"NJ","stateName":"New Jersey","practice":"business-law","family":"business-law","topLevel":true,"familyName":"Business and commercial law","familyNameEs":"Derecho empresarial y comercial","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"New Jersey, Business and commercial law: English head \"business lawyer\": top-of-page bids $12.33 to $213 a click, competition low; Spanish head \"abogado de negocios\": $4.27 to $12.01, competition high. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":213.41,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"business lawyer","bid_low_en":12.33,"bid_high_en":213.41,"competition_en":"LOW","competition_index_en":2,"head_es":"abogado de negocios","bid_low_es":4.27,"bid_high_es":12.01,"competition_es":"HIGH","competition_index_es":91,"family_bid_low_median":5.13,"family_bid_high_median":30.09,"queries_with_bid":8,"head_searches":3600,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:NJ:business-formation","dataset":"ad-costs","level":"family","jurisdiction":"NJ","stateName":"New Jersey","practice":"business-formation","family":"business-formation","familyName":"Business formation and governance","familyNameEs":"Constitución y gobierno de empresas","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"New Jersey, Business formation and governance: English head \"small business lawyer\": top-of-page bids $4.18 to $24.49 a click, competition medium. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":24.49,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"small business lawyer","bid_low_en":4.18,"bid_high_en":24.49,"competition_en":"MEDIUM","competition_index_en":51,"family_bid_low_median":4.18,"family_bid_high_median":24.49,"queries_with_bid":3,"head_searches":90,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:NJ:contract-disputes","dataset":"ad-costs","level":"family","jurisdiction":"NJ","stateName":"New Jersey","practice":"contract-disputes","family":"contract-disputes","familyName":"Contract disputes","familyNameEs":"Disputas contractuales","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"New Jersey, Contract disputes: English head \"contract lawyer\": top-of-page bids $3.31 to $27.68 a click, competition low. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":27.68,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"contract lawyer","bid_low_en":3.31,"bid_high_en":27.68,"competition_en":"LOW","competition_index_en":3,"family_bid_low_median":3.73,"family_bid_high_median":27.62,"queries_with_bid":4,"head_searches":3600,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:NJ:franchise","dataset":"ad-costs","level":"family","jurisdiction":"NJ","stateName":"New Jersey","practice":"franchise","family":"franchise","familyName":"Franchise","familyNameEs":"Franquicias","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"New Jersey, Franchise: English head \"franchise lawyer\": top-of-page bids $8.04 to $39.45 a click, competition low. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":39.45,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"franchise lawyer","bid_low_en":8.04,"bid_high_en":39.45,"competition_en":"LOW","competition_index_en":28,"family_bid_low_median":8.04,"family_bid_high_median":39.45,"queries_with_bid":2,"head_searches":110,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:NJ:insurance-claims","dataset":"ad-costs","level":"family","jurisdiction":"NJ","stateName":"New Jersey","practice":"insurance-claims","family":"insurance-claims","topLevel":true,"familyName":"Insurance claim disputes and bad faith","familyNameEs":"Disputas con aseguradoras y mala fe","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"New Jersey, Insurance claim disputes and bad faith: English head \"property damage lawyer\": top-of-page bids $6.05 to $40.00 a click, competition medium. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":40,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"property damage lawyer","bid_low_en":6.05,"bid_high_en":40,"competition_en":"MEDIUM","competition_index_en":59,"family_bid_low_median":12.5,"family_bid_high_median":40,"queries_with_bid":4,"head_searches":140,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:NJ:civil-rights","dataset":"ad-costs","level":"family","jurisdiction":"NJ","stateName":"New Jersey","practice":"civil-rights","family":"civil-rights","topLevel":true,"familyName":"Civil rights","familyNameEs":"Derechos civiles","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"New Jersey, Civil rights: English head \"civil rights attorney\": top-of-page bids $2.51 to $10.88 a click, competition medium. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":10.88,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"civil rights attorney","bid_low_en":2.51,"bid_high_en":10.88,"competition_en":"MEDIUM","competition_index_en":57,"family_bid_low_median":2.71,"family_bid_high_median":10.57,"queries_with_bid":4,"head_searches":390,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:NJ:housing-discrimination","dataset":"ad-costs","level":"family","jurisdiction":"NJ","stateName":"New Jersey","practice":"housing-discrimination","family":"housing-discrimination","familyName":"Housing discrimination","familyNameEs":"Discriminación en la vivienda","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"New Jersey, Housing discrimination: English head \"fair housing lawyer\": top-of-page bids $0.46 to $6.29 a click, competition low. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":6.29,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"fair housing lawyer","bid_low_en":0.46,"bid_high_en":6.29,"competition_en":"LOW","competition_index_en":7,"family_bid_low_median":0.99,"family_bid_high_median":6.69,"queries_with_bid":2,"head_searches":40,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:NJ:disability-access","dataset":"ad-costs","level":"family","jurisdiction":"NJ","stateName":"New Jersey","practice":"disability-access","family":"disability-access","familyName":"Disability access (ADA)","familyNameEs":"Accesibilidad para personas con discapacidad (ADA)","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"New Jersey, Disability access (ADA): English head \"ada lawyer\": top-of-page bids $1.44 to $6.81 a click, competition low. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":6.81,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"ada lawyer","bid_low_en":1.44,"bid_high_en":6.81,"competition_en":"LOW","competition_index_en":7,"family_bid_low_median":1.73,"family_bid_high_median":12.15,"queries_with_bid":3,"head_searches":320,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:NJ:landlord-tenant","dataset":"ad-costs","level":"family","jurisdiction":"NJ","stateName":"New Jersey","practice":"landlord-tenant","family":"landlord-tenant","topLevel":true,"familyName":"Landlord and tenant","familyNameEs":"Arrendadores e inquilinos","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"New Jersey, Landlord and tenant: English head \"eviction lawyer\": top-of-page bids $1.90 to $7.25 a click, competition medium. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":7.25,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"eviction lawyer","bid_low_en":1.9,"bid_high_en":7.25,"competition_en":"MEDIUM","competition_index_en":49,"family_bid_low_median":1.86,"family_bid_high_median":7.38,"queries_with_bid":6,"head_searches":1000,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:NJ:real-estate","dataset":"ad-costs","level":"family","jurisdiction":"NJ","stateName":"New Jersey","practice":"real-estate","family":"real-estate","topLevel":true,"familyName":"Real estate","familyNameEs":"Bienes raíces","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"New Jersey, Real estate: English head \"real estate lawyer\": top-of-page bids $2.74 to $7.00 a click, competition low. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":7,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"real estate lawyer","bid_low_en":2.74,"bid_high_en":7,"competition_en":"LOW","competition_index_en":4,"family_bid_low_median":2.74,"family_bid_high_median":7,"queries_with_bid":5,"head_searches":4400,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:NJ:foreclosure-defense","dataset":"ad-costs","level":"family","jurisdiction":"NJ","stateName":"New Jersey","practice":"foreclosure-defense","family":"foreclosure-defense","familyName":"Foreclosure defense","familyNameEs":"Defensa contra ejecuciones hipotecarias","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"New Jersey, Foreclosure defense: English head \"foreclosure attorney\": top-of-page bids $13.50 to $325 a click, competition medium. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":325,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"foreclosure attorney","bid_low_en":13.5,"bid_high_en":325,"competition_en":"MEDIUM","competition_index_en":59,"family_bid_low_median":11.27,"family_bid_high_median":357.5,"queries_with_bid":2,"head_searches":170,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:NJ:intellectual-property","dataset":"ad-costs","level":"family","jurisdiction":"NJ","stateName":"New Jersey","practice":"intellectual-property","family":"intellectual-property","topLevel":true,"familyName":"Intellectual property","familyNameEs":"Propiedad intelectual","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"New Jersey, Intellectual property: English head \"intellectual property lawyer\": top-of-page bids $5.37 to $24.00 a click, competition low. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":24,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"intellectual property lawyer","bid_low_en":5.37,"bid_high_en":24,"competition_en":"LOW","competition_index_en":1,"family_bid_low_median":4.92,"family_bid_high_median":24.9,"queries_with_bid":6,"head_searches":3600,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:NJ:trademark","dataset":"ad-costs","level":"family","jurisdiction":"NJ","stateName":"New Jersey","practice":"trademark","family":"trademark","familyName":"Trademarks","familyNameEs":"Marcas","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"New Jersey, Trademarks: English head \"trademark attorney\": top-of-page bids $9.00 to $28.72 a click, competition medium. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":28.72,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"trademark attorney","bid_low_en":9,"bid_high_en":28.72,"competition_en":"MEDIUM","competition_index_en":61,"family_bid_low_median":9.77,"family_bid_high_median":33.92,"queries_with_bid":4,"head_searches":1000,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:NJ:patent","dataset":"ad-costs","level":"family","jurisdiction":"NJ","stateName":"New Jersey","practice":"patent","family":"patent","familyName":"Patents","familyNameEs":"Patentes","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"New Jersey, Patents: English head \"patent attorney\": top-of-page bids $7.53 to $29.77 a click, competition low. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":29.77,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"patent attorney","bid_low_en":7.53,"bid_high_en":29.77,"competition_en":"LOW","competition_index_en":3,"family_bid_low_median":6.51,"family_bid_high_median":29.11,"queries_with_bid":4,"head_searches":1300,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:NJ:copyright","dataset":"ad-costs","level":"family","jurisdiction":"NJ","stateName":"New Jersey","practice":"copyright","family":"copyright","familyName":"Copyright","familyNameEs":"Derechos de autor","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"New Jersey, Copyright: English head \"copyright lawyer\": top-of-page bids $3.28 to $14.72 a click, competition low. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":14.72,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"copyright lawyer","bid_low_en":3.28,"bid_high_en":14.72,"competition_en":"LOW","competition_index_en":7,"family_bid_low_median":3.28,"family_bid_high_median":14.72,"queries_with_bid":3,"head_searches":210,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:NJ:tax","dataset":"ad-costs","level":"family","jurisdiction":"NJ","stateName":"New Jersey","practice":"tax","family":"tax","topLevel":true,"familyName":"Tax disputes and IRS problems","familyNameEs":"Disputas fiscales y problemas con el IRS","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"New Jersey, Tax disputes and IRS problems: English head \"tax lawyer\": top-of-page bids $9.34 to $43.62 a click, competition low. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":43.62,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"tax lawyer","bid_low_en":9.34,"bid_high_en":43.62,"competition_en":"LOW","competition_index_en":3,"family_bid_low_median":9.34,"family_bid_high_median":43.62,"queries_with_bid":6,"head_searches":3600,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:NJ:education-law","dataset":"ad-costs","level":"family","jurisdiction":"NJ","stateName":"New Jersey","practice":"education-law","family":"education-law","topLevel":true,"familyName":"Education law","familyNameEs":"Derecho educativo","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"New Jersey, Education law: English head \"education lawyer\": top-of-page bids $2.72 to $11.10 a click, competition medium. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":11.1,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"education lawyer","bid_low_en":2.72,"bid_high_en":11.1,"competition_en":"MEDIUM","competition_index_en":53,"family_bid_low_median":2.72,"family_bid_high_median":11.1,"queries_with_bid":2,"head_searches":210,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:NJ:special-education","dataset":"ad-costs","level":"family","jurisdiction":"NJ","stateName":"New Jersey","practice":"special-education","family":"special-education","familyName":"Special education (IDEA)","familyNameEs":"Educación especial (IDEA)","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"New Jersey, Special education (IDEA): English head \"special education lawyer\": top-of-page bids $1.68 to $6.63 a click, competition low. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":6.63,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"special education lawyer","bid_low_en":1.68,"bid_high_en":6.63,"competition_en":"LOW","competition_index_en":32,"family_bid_low_median":1.68,"family_bid_high_median":6.63,"queries_with_bid":3,"head_searches":140,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:NJ:investor-claims","dataset":"ad-costs","level":"family","jurisdiction":"NJ","stateName":"New Jersey","practice":"investor-claims","family":"investor-claims","topLevel":true,"familyName":"Securities and investor fraud","familyNameEs":"Fraude bursátil y reclamos de inversionistas","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"New Jersey, Securities and investor fraud: English head \"securities fraud lawyer\": top-of-page bids $8.05 to $39.64 a click, competition low. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":39.64,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"securities fraud lawyer","bid_low_en":8.05,"bid_high_en":39.64,"competition_en":"LOW","competition_index_en":26,"family_bid_low_median":6.29,"family_bid_high_median":39.64,"queries_with_bid":3,"head_searches":70,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:NM:personal-injury","dataset":"ad-costs","level":"family","jurisdiction":"NM","stateName":"New Mexico","practice":"personal-injury","family":"personal-injury","topLevel":true,"familyName":"Personal injury","familyNameEs":"Lesiones personales","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"New Mexico, Personal injury: English head \"personal injury lawyer\": top-of-page bids $205 to $450 a click, competition low. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":450,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"personal injury lawyer","bid_low_en":205.01,"bid_high_en":450,"competition_en":"LOW","competition_index_en":18,"family_bid_low_median":155.91,"family_bid_high_median":346.9,"queries_with_bid":5,"head_searches":1300,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:NM:auto-accidents","dataset":"ad-costs","level":"family","jurisdiction":"NM","stateName":"New Mexico","practice":"auto-accidents","family":"auto-accidents","familyName":"Car accidents","familyNameEs":"Accidentes de auto","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"New Mexico, Car accidents: English head \"car accident lawyer near me\": top-of-page bids $150 to $531 a click, competition low; Spanish head \"abogado de accidentes\": $66.20 to $143, competition low. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":531.3,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"car accident lawyer near me","bid_low_en":150,"bid_high_en":531.3,"competition_en":"LOW","competition_index_en":25,"head_es":"abogado de accidentes","bid_low_es":66.2,"bid_high_es":143.49,"competition_es":"LOW","competition_index_es":16,"family_bid_low_median":150,"family_bid_high_median":429.75,"queries_with_bid":6,"head_searches":320,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:NM:truck-accidents","dataset":"ad-costs","level":"family","jurisdiction":"NM","stateName":"New Mexico","practice":"truck-accidents","family":"truck-accidents","familyName":"Truck accidents","familyNameEs":"Accidentes de camiones","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"New Mexico, Truck accidents: English head \"truck accident lawyer near me\": top-of-page bids $643 to $1,000 a click, competition medium. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":1000,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"truck accident lawyer near me","bid_low_en":642.59,"bid_high_en":1000,"competition_en":"MEDIUM","competition_index_en":34,"family_bid_low_median":642.59,"family_bid_high_median":1000,"queries_with_bid":3,"head_searches":170,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:NM:motorcycle-accidents","dataset":"ad-costs","level":"family","jurisdiction":"NM","stateName":"New Mexico","practice":"motorcycle-accidents","family":"motorcycle-accidents","familyName":"Motorcycle accidents","familyNameEs":"Accidentes de motocicleta","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"New Mexico, Motorcycle accidents: English head \"motorcycle accident lawyer near me\": top-of-page bids $90.71 to $628 a click, competition low. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":628.17,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"motorcycle accident lawyer near me","bid_low_en":90.71,"bid_high_en":628.17,"competition_en":"LOW","competition_index_en":22,"family_bid_low_median":81.92,"family_bid_high_median":464.08,"queries_with_bid":4,"head_searches":170,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:NM:rideshare-accidents","dataset":"ad-costs","level":"family","jurisdiction":"NM","stateName":"New Mexico","practice":"rideshare-accidents","family":"rideshare-accidents","familyName":"Rideshare accidents","familyNameEs":"Accidentes de vehículos de transporte por aplicación","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"New Mexico, Rideshare accidents: English head \"uber accident lawyer\": top-of-page bids $37.50 to $450 a click, competition low. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":450,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"uber accident lawyer","bid_low_en":37.5,"bid_high_en":450,"competition_en":"LOW","competition_index_en":26,"family_bid_low_median":37.5,"family_bid_high_median":450,"queries_with_bid":2,"head_searches":10,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:NM:premises-liability","dataset":"ad-costs","level":"family","jurisdiction":"NM","stateName":"New Mexico","practice":"premises-liability","family":"premises-liability","familyName":"Premises liability (slip and fall)","familyNameEs":"Responsabilidad de propietarios (resbalones y caídas)","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"New Mexico, Premises liability (slip and fall): English head \"slip and fall attorney\": top-of-page bids $180 to $300 a click, competition low. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":300,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"slip and fall attorney","bid_low_en":179.84,"bid_high_en":300,"competition_en":"LOW","competition_index_en":21,"family_bid_low_median":100.55,"family_bid_high_median":300,"queries_with_bid":2,"head_searches":50,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:NM:wrongful-death","dataset":"ad-costs","level":"family","jurisdiction":"NM","stateName":"New Mexico","practice":"wrongful-death","family":"wrongful-death","familyName":"Wrongful death","familyNameEs":"Muerte por negligencia","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"New Mexico, Wrongful death: English head \"wrongful death lawyer\": top-of-page bids $382 to $712 a click, competition low. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":712.49,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"wrongful death lawyer","bid_low_en":382.5,"bid_high_en":712.49,"competition_en":"LOW","competition_index_en":8,"family_bid_low_median":247.2,"family_bid_high_median":632.5,"queries_with_bid":4,"head_searches":140,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:NM:medical-malpractice","dataset":"ad-costs","level":"family","jurisdiction":"NM","stateName":"New Mexico","practice":"medical-malpractice","family":"medical-malpractice","topLevel":true,"familyName":"Medical malpractice","familyNameEs":"Negligencia médica","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"New Mexico, Medical malpractice: English head \"medical malpractice lawyer\": top-of-page bids $3.04 to $22.20 a click, competition low; Spanish head \"abogado de negligencia medica\": $1.97 to $20.32, competition high. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":22.2,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"medical malpractice lawyer","bid_low_en":3.04,"bid_high_en":22.2,"competition_en":"LOW","competition_index_en":9,"head_es":"abogado de negligencia medica","bid_low_es":1.97,"bid_high_es":20.32,"competition_es":"HIGH","competition_index_es":93,"family_bid_low_median":3.83,"family_bid_high_median":77.84,"queries_with_bid":7,"head_searches":720,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:NM:workers-compensation","dataset":"ad-costs","level":"family","jurisdiction":"NM","stateName":"New Mexico","practice":"workers-compensation","family":"workers-compensation","topLevel":true,"familyName":"Workers' compensation","familyNameEs":"Compensación laboral","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"New Mexico, Workers' compensation: English head \"workers comp attorney\": top-of-page bids $8.12 to $76.55 a click, competition low; Spanish head \"abogado de compensacion laboral\": $0.91 to $4.69, competition high. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":76.55,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"workers comp attorney","bid_low_en":8.12,"bid_high_en":76.55,"competition_en":"LOW","competition_index_en":8,"head_es":"abogado de compensacion laboral","bid_low_es":0.91,"bid_high_es":4.69,"competition_es":"HIGH","competition_index_es":90,"family_bid_low_median":8.12,"family_bid_high_median":76.55,"queries_with_bid":9,"head_searches":720,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:NM:employment-law","dataset":"ad-costs","level":"family","jurisdiction":"NM","stateName":"New Mexico","practice":"employment-law","family":"employment-law","topLevel":true,"familyName":"Employment law","familyNameEs":"Derecho laboral","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"New Mexico, Employment law: English head \"employment lawyer\": top-of-page bids $1.51 to $11.00 a click, competition low. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":11,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"employment lawyer","bid_low_en":1.51,"bid_high_en":11,"competition_en":"LOW","competition_index_en":3,"family_bid_low_median":1.51,"family_bid_high_median":8.09,"queries_with_bid":7,"head_searches":720,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:NM:employment-discrimination","dataset":"ad-costs","level":"family","jurisdiction":"NM","stateName":"New Mexico","practice":"employment-discrimination","family":"employment-discrimination","familyName":"Workplace discrimination and harassment","familyNameEs":"Discriminación y acoso laboral","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"New Mexico, Workplace discrimination and harassment: English head \"employment discrimination lawyer\": top-of-page bids $1.31 to $8.22 a click, competition low. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":8.22,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"employment discrimination lawyer","bid_low_en":1.31,"bid_high_en":8.22,"competition_en":"LOW","competition_index_en":10,"family_bid_low_median":1.31,"family_bid_high_median":8.22,"queries_with_bid":1,"head_searches":90,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:NM:wrongful-termination","dataset":"ad-costs","level":"family","jurisdiction":"NM","stateName":"New Mexico","practice":"wrongful-termination","family":"wrongful-termination","familyName":"Wrongful termination and retaliation","familyNameEs":"Despido injustificado y represalias","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"New Mexico, Wrongful termination and retaliation: English head \"wrongful termination lawyer\": top-of-page bids $1.68 to $12.26 a click, competition medium. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":12.26,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"wrongful termination lawyer","bid_low_en":1.68,"bid_high_en":12.26,"competition_en":"MEDIUM","competition_index_en":42,"family_bid_low_median":1.45,"family_bid_high_median":12.26,"queries_with_bid":3,"head_searches":260,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:NM:whistleblower","dataset":"ad-costs","level":"family","jurisdiction":"NM","stateName":"New Mexico","practice":"whistleblower","family":"whistleblower","familyName":"Whistleblower and qui tam","familyNameEs":"Denunciantes y acciones qui tam","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"New Mexico, Whistleblower and qui tam: English head \"whistleblower lawyer\": top-of-page bids $2.16 to $17.17 a click, competition low. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":17.17,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"whistleblower lawyer","bid_low_en":2.16,"bid_high_en":17.17,"competition_en":"LOW","competition_index_en":30,"family_bid_low_median":2.16,"family_bid_high_median":17.17,"queries_with_bid":2,"head_searches":20,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:NM:immigration","dataset":"ad-costs","level":"family","jurisdiction":"NM","stateName":"New Mexico","practice":"immigration","family":"immigration","topLevel":true,"familyName":"Immigration","familyNameEs":"Inmigración","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"New Mexico, Immigration: English head \"immigration lawyer\": top-of-page bids $4.18 to $15.44 a click, competition low; Spanish head \"abogado de inmigracion\": $5.94 to $50.00, competition high. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":15.44,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"immigration lawyer","bid_low_en":4.18,"bid_high_en":15.44,"competition_en":"LOW","competition_index_en":7,"head_es":"abogado de inmigracion","bid_low_es":5.94,"bid_high_es":50,"competition_es":"HIGH","competition_index_es":75,"family_bid_low_median":5.04,"family_bid_high_median":18.04,"queries_with_bid":6,"head_searches":720,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:NM:family-law","dataset":"ad-costs","level":"family","jurisdiction":"NM","stateName":"New Mexico","practice":"family-law","family":"family-law","topLevel":true,"familyName":"Family law","familyNameEs":"Derecho de familia","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"New Mexico, Family law: English head \"family law attorney\": top-of-page bids $2.97 to $24.31 a click, competition low; Spanish head \"abogado de familia\": $2.10 to $11.41, competition medium. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":24.31,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"family law attorney","bid_low_en":2.97,"bid_high_en":24.31,"competition_en":"LOW","competition_index_en":15,"head_es":"abogado de familia","bid_low_es":2.1,"bid_high_es":11.41,"competition_es":"MEDIUM","competition_index_es":42,"family_bid_low_median":2.58,"family_bid_high_median":21.45,"queries_with_bid":8,"head_searches":1300,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:NM:divorce","dataset":"ad-costs","level":"family","jurisdiction":"NM","stateName":"New Mexico","practice":"divorce","family":"divorce","familyName":"Divorce","familyNameEs":"Divorcio","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"New Mexico, Divorce: English head \"divorce lawyer\": top-of-page bids $2.91 to $18.98 a click, competition low; Spanish head \"abogado de divorcio\": $2.66 to $11.54, competition medium. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":18.98,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"divorce lawyer","bid_low_en":2.91,"bid_high_en":18.98,"competition_en":"LOW","competition_index_en":3,"head_es":"abogado de divorcio","bid_low_es":2.66,"bid_high_es":11.54,"competition_es":"MEDIUM","competition_index_es":48,"family_bid_low_median":2.66,"family_bid_high_median":18.98,"queries_with_bid":7,"head_searches":1000,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:NM:child-custody","dataset":"ad-costs","level":"family","jurisdiction":"NM","stateName":"New Mexico","practice":"child-custody","family":"child-custody","familyName":"Child custody","familyNameEs":"Custodia de menores","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"New Mexico, Child custody: English head \"child custody lawyer\": top-of-page bids $2.12 to $21.34 a click, competition medium. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":21.34,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"child custody lawyer","bid_low_en":2.12,"bid_high_en":21.34,"competition_en":"MEDIUM","competition_index_en":54,"family_bid_low_median":2.4,"family_bid_high_median":18.33,"queries_with_bid":5,"head_searches":210,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:NM:child-support","dataset":"ad-costs","level":"family","jurisdiction":"NM","stateName":"New Mexico","practice":"child-support","family":"child-support","familyName":"Child support","familyNameEs":"Manutención de menores","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"New Mexico, Child support: English head \"child support lawyer\": top-of-page bids $2.16 to $17.57 a click, competition medium. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":17.57,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"child support lawyer","bid_low_en":2.16,"bid_high_en":17.57,"competition_en":"MEDIUM","competition_index_en":42,"family_bid_low_median":1.55,"family_bid_high_median":17.57,"queries_with_bid":3,"head_searches":320,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:NM:adoption","dataset":"ad-costs","level":"family","jurisdiction":"NM","stateName":"New Mexico","practice":"adoption","family":"adoption","familyName":"Adoption and paternity","familyNameEs":"Adopción y paternidad","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"New Mexico, Adoption and paternity: English head \"adoption lawyer\": top-of-page bids $2.86 to $13.94 a click, competition low. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":13.94,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"adoption lawyer","bid_low_en":2.86,"bid_high_en":13.94,"competition_en":"LOW","competition_index_en":18,"family_bid_low_median":2.86,"family_bid_high_median":13.94,"queries_with_bid":2,"head_searches":110,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:NM:criminal-defense","dataset":"ad-costs","level":"family","jurisdiction":"NM","stateName":"New Mexico","practice":"criminal-defense","family":"criminal-defense","topLevel":true,"familyName":"Criminal defense","familyNameEs":"Defensa penal","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"New Mexico, Criminal defense: English head \"criminal defense lawyer\": top-of-page bids $3.56 to $73.32 a click, competition low. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":73.32,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"criminal defense lawyer","bid_low_en":3.56,"bid_high_en":73.32,"competition_en":"LOW","competition_index_en":4,"family_bid_low_median":3.63,"family_bid_high_median":73.32,"queries_with_bid":7,"head_searches":720,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:NM:dui-dwi","dataset":"ad-costs","level":"family","jurisdiction":"NM","stateName":"New Mexico","practice":"dui-dwi","family":"dui-dwi","familyName":"DUI and DWI","familyNameEs":"Conducir en estado de ebriedad (DUI/DWI)","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"New Mexico, DUI and DWI: English head \"dui lawyer\": top-of-page bids $7.19 to $112 a click, competition low. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":111.73,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"dui lawyer","bid_low_en":7.19,"bid_high_en":111.73,"competition_en":"LOW","competition_index_en":2,"family_bid_low_median":7.19,"family_bid_high_median":62.17,"queries_with_bid":5,"head_searches":880,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:NM:white-collar","dataset":"ad-costs","level":"family","jurisdiction":"NM","stateName":"New Mexico","practice":"white-collar","family":"white-collar","familyName":"White-collar and fraud charges","familyNameEs":"Delitos de cuello blanco y fraude","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"New Mexico, White-collar and fraud charges: English head \"federal criminal defense lawyer\": top-of-page bids $3.53 to $40.00 a click, competition medium. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":40,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"federal criminal defense lawyer","bid_low_en":3.53,"bid_high_en":40,"competition_en":"MEDIUM","competition_index_en":45,"family_bid_low_median":3.53,"family_bid_high_median":40,"queries_with_bid":1,"head_searches":30,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:NM:bankruptcy","dataset":"ad-costs","level":"family","jurisdiction":"NM","stateName":"New Mexico","practice":"bankruptcy","family":"bankruptcy","topLevel":true,"familyName":"Bankruptcy","familyNameEs":"Bancarrota","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"New Mexico, Bankruptcy: Spanish head \"abogado de bancarrota\": $3.81 to $11.41, competition high. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":11.41,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_es":"abogado de bancarrota","bid_low_es":3.81,"bid_high_es":11.41,"competition_es":"HIGH","competition_index_es":88,"family_bid_low_median":3.81,"family_bid_high_median":11.41,"queries_with_bid":1,"head_searches":10,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:NM:estate-planning","dataset":"ad-costs","level":"family","jurisdiction":"NM","stateName":"New Mexico","practice":"estate-planning","family":"estate-planning","topLevel":true,"familyName":"Estate planning","familyNameEs":"Planificación patrimonial","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"New Mexico, Estate planning: English head \"estate planning attorney\": top-of-page bids $2.78 to $15.84 a click, competition low. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":15.84,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"estate planning attorney","bid_low_en":2.78,"bid_high_en":15.84,"competition_en":"LOW","competition_index_en":13,"family_bid_low_median":2.74,"family_bid_high_median":10.65,"queries_with_bid":7,"head_searches":1600,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:NM:guardianship","dataset":"ad-costs","level":"family","jurisdiction":"NM","stateName":"New Mexico","practice":"guardianship","family":"guardianship","familyName":"Guardianship and conservatorship","familyNameEs":"Tutela y curatela","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"New Mexico, Guardianship and conservatorship: English head \"guardianship attorney\": top-of-page bids $3.24 to $50.43 a click, competition medium. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":50.43,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"guardianship attorney","bid_low_en":3.24,"bid_high_en":50.43,"competition_en":"MEDIUM","competition_index_en":50,"family_bid_low_median":3.24,"family_bid_high_median":50.43,"queries_with_bid":1,"head_searches":90,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:NM:elder-law","dataset":"ad-costs","level":"family","jurisdiction":"NM","stateName":"New Mexico","practice":"elder-law","family":"elder-law","familyName":"Elder law and long-term care planning","familyNameEs":"Derecho de personas mayores y planificación de cuidados","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"New Mexico, Elder law and long-term care planning: English head \"elder law attorney\": top-of-page bids $1.43 to $12.94 a click, competition low. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":12.94,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"elder law attorney","bid_low_en":1.43,"bid_high_en":12.94,"competition_en":"LOW","competition_index_en":15,"family_bid_low_median":1.97,"family_bid_high_median":9.8,"queries_with_bid":3,"head_searches":110,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:NM:va-disability","dataset":"ad-costs","level":"family","jurisdiction":"NM","stateName":"New Mexico","practice":"va-disability","family":"va-disability","topLevel":true,"familyName":"VA disability and veterans' benefits","familyNameEs":"Discapacidad y beneficios de veteranos (VA)","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"New Mexico, VA disability and veterans' benefits: English head \"va disability lawyer\": top-of-page bids $8.51 to $46.38 a click, competition low. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":46.38,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"va disability lawyer","bid_low_en":8.51,"bid_high_en":46.38,"competition_en":"LOW","competition_index_en":16,"family_bid_low_median":8.51,"family_bid_high_median":46.38,"queries_with_bid":1,"head_searches":40,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:NM:lemon-law","dataset":"ad-costs","level":"family","jurisdiction":"NM","stateName":"New Mexico","practice":"lemon-law","family":"lemon-law","topLevel":true,"familyName":"Lemon law and auto fraud","familyNameEs":"Ley limón y fraude automotriz","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"New Mexico, Lemon law and auto fraud: English head \"lemon law lawyer\": top-of-page bids $12.18 to $28.52 a click, competition medium. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":28.52,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"lemon law lawyer","bid_low_en":12.18,"bid_high_en":28.52,"competition_en":"MEDIUM","competition_index_en":64,"family_bid_low_median":11.24,"family_bid_high_median":32.34,"queries_with_bid":4,"head_searches":90,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:NM:consumer-protection","dataset":"ad-costs","level":"family","jurisdiction":"NM","stateName":"New Mexico","practice":"consumer-protection","family":"consumer-protection","topLevel":true,"familyName":"Consumer protection","familyNameEs":"Protección al consumidor","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"New Mexico, Consumer protection: English head \"consumer protection lawyer\": top-of-page bids $2.20 to $14.86 a click, competition medium. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":14.86,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"consumer protection lawyer","bid_low_en":2.2,"bid_high_en":14.86,"competition_en":"MEDIUM","competition_index_en":48,"family_bid_low_median":1.99,"family_bid_high_median":9.77,"queries_with_bid":4,"head_searches":70,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:NM:debt-collection-defense","dataset":"ad-costs","level":"family","jurisdiction":"NM","stateName":"New Mexico","practice":"debt-collection-defense","family":"debt-collection-defense","familyName":"Debt collection abuse (FDCPA)","familyNameEs":"Abusos en el cobro de deudas (FDCPA)","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"New Mexico, Debt collection abuse (FDCPA): English head \"debt collection lawyer\": top-of-page bids $2.65 to $20.49 a click, competition medium. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":20.49,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"debt collection lawyer","bid_low_en":2.65,"bid_high_en":20.49,"competition_en":"MEDIUM","competition_index_en":50,"family_bid_low_median":2.65,"family_bid_high_median":20.49,"queries_with_bid":1,"head_searches":50,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:NM:consumer-fraud","dataset":"ad-costs","level":"family","jurisdiction":"NM","stateName":"New Mexico","practice":"consumer-fraud","family":"consumer-fraud","familyName":"Consumer fraud and scams","familyNameEs":"Fraude al consumidor y estafas","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"New Mexico, Consumer fraud and scams: English head \"fraud attorney\": top-of-page bids $5.18 to $22.36 a click, competition high. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":22.36,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"fraud attorney","bid_low_en":5.18,"bid_high_en":22.36,"competition_en":"HIGH","competition_index_en":78,"family_bid_low_median":5.18,"family_bid_high_median":22.36,"queries_with_bid":1,"head_searches":20,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:NM:business-law","dataset":"ad-costs","level":"family","jurisdiction":"NM","stateName":"New Mexico","practice":"business-law","family":"business-law","topLevel":true,"familyName":"Business and commercial law","familyNameEs":"Derecho empresarial y comercial","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"New Mexico, Business and commercial law: English head \"business lawyer\": top-of-page bids $5.02 to $45.67 a click, competition low. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":45.67,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"business lawyer","bid_low_en":5.02,"bid_high_en":45.67,"competition_en":"LOW","competition_index_en":1,"family_bid_low_median":5.02,"family_bid_high_median":18.56,"queries_with_bid":3,"head_searches":590,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:NM:business-formation","dataset":"ad-costs","level":"family","jurisdiction":"NM","stateName":"New Mexico","practice":"business-formation","family":"business-formation","familyName":"Business formation and governance","familyNameEs":"Constitución y gobierno de empresas","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"New Mexico, Business formation and governance: English head \"small business lawyer\": top-of-page bids $6.07 to $20.46 a click, competition medium. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":20.46,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"small business lawyer","bid_low_en":6.07,"bid_high_en":20.46,"competition_en":"MEDIUM","competition_index_en":45,"family_bid_low_median":6.07,"family_bid_high_median":20.46,"queries_with_bid":1,"head_searches":30,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:NM:contract-disputes","dataset":"ad-costs","level":"family","jurisdiction":"NM","stateName":"New Mexico","practice":"contract-disputes","family":"contract-disputes","familyName":"Contract disputes","familyNameEs":"Disputas contractuales","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"New Mexico, Contract disputes: English head \"contract lawyer\": top-of-page bids $3.25 to $11.01 a click, competition low. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":11.01,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"contract lawyer","bid_low_en":3.25,"bid_high_en":11.01,"competition_en":"LOW","competition_index_en":1,"family_bid_low_median":4.11,"family_bid_high_median":12.43,"queries_with_bid":2,"head_searches":590,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:NM:insurance-claims","dataset":"ad-costs","level":"family","jurisdiction":"NM","stateName":"New Mexico","practice":"insurance-claims","family":"insurance-claims","topLevel":true,"familyName":"Insurance claim disputes and bad faith","familyNameEs":"Disputas con aseguradoras y mala fe","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"New Mexico, Insurance claim disputes and bad faith: English head \"insurance claim lawyer\": top-of-page bids $20.03 to $131 a click, competition low. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":131.29,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"insurance claim lawyer","bid_low_en":20.03,"bid_high_en":131.29,"competition_en":"LOW","competition_index_en":24,"family_bid_low_median":20.03,"family_bid_high_median":42.25,"queries_with_bid":3,"head_searches":30,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:NM:civil-rights","dataset":"ad-costs","level":"family","jurisdiction":"NM","stateName":"New Mexico","practice":"civil-rights","family":"civil-rights","topLevel":true,"familyName":"Civil rights","familyNameEs":"Derechos civiles","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"New Mexico, Civil rights: English head \"civil rights attorney\": top-of-page bids $1.46 to $5.82 a click, competition medium. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":5.82,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"civil rights attorney","bid_low_en":1.46,"bid_high_en":5.82,"competition_en":"MEDIUM","competition_index_en":41,"family_bid_low_median":1.71,"family_bid_high_median":5.88,"queries_with_bid":4,"head_searches":140,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:NM:disability-access","dataset":"ad-costs","level":"family","jurisdiction":"NM","stateName":"New Mexico","practice":"disability-access","family":"disability-access","familyName":"Disability access (ADA)","familyNameEs":"Accesibilidad para personas con discapacidad (ADA)","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"New Mexico, Disability access (ADA): English head \"ada lawyer\": top-of-page bids $2.53 to $7.16 a click, competition low. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":7.16,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"ada lawyer","bid_low_en":2.53,"bid_high_en":7.16,"competition_en":"LOW","competition_index_en":5,"family_bid_low_median":2.53,"family_bid_high_median":10.34,"queries_with_bid":3,"head_searches":50,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:NM:landlord-tenant","dataset":"ad-costs","level":"family","jurisdiction":"NM","stateName":"New Mexico","practice":"landlord-tenant","family":"landlord-tenant","topLevel":true,"familyName":"Landlord and tenant","familyNameEs":"Arrendadores e inquilinos","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"New Mexico, Landlord and tenant: English head \"eviction lawyer\": top-of-page bids $2.04 to $5.37 a click, competition medium. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":5.37,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"eviction lawyer","bid_low_en":2.04,"bid_high_en":5.37,"competition_en":"MEDIUM","competition_index_en":35,"family_bid_low_median":2.04,"family_bid_high_median":6.25,"queries_with_bid":5,"head_searches":210,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:NM:real-estate","dataset":"ad-costs","level":"family","jurisdiction":"NM","stateName":"New Mexico","practice":"real-estate","family":"real-estate","topLevel":true,"familyName":"Real estate","familyNameEs":"Bienes raíces","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"New Mexico, Real estate: English head \"real estate lawyer\": top-of-page bids $1.73 to $7.66 a click, competition low; Spanish head \"abogado de bienes raices\": $1.81 to $22.25, competition medium. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":7.66,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"real estate lawyer","bid_low_en":1.73,"bid_high_en":7.66,"competition_en":"LOW","competition_index_en":2,"head_es":"abogado de bienes raices","bid_low_es":1.81,"bid_high_es":22.25,"competition_es":"MEDIUM","competition_index_es":41,"family_bid_low_median":1.68,"family_bid_high_median":6.5,"queries_with_bid":6,"head_searches":720,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:NM:foreclosure-defense","dataset":"ad-costs","level":"family","jurisdiction":"NM","stateName":"New Mexico","practice":"foreclosure-defense","family":"foreclosure-defense","familyName":"Foreclosure defense","familyNameEs":"Defensa contra ejecuciones hipotecarias","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"New Mexico, Foreclosure defense: English head \"foreclosure attorney\": top-of-page bids $2.50 to $6.09 a click, competition high. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":6.09,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"foreclosure attorney","bid_low_en":2.5,"bid_high_en":6.09,"competition_en":"HIGH","competition_index_en":70,"family_bid_low_median":2.5,"family_bid_high_median":6.09,"queries_with_bid":1,"head_searches":30,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:NM:trademark","dataset":"ad-costs","level":"family","jurisdiction":"NM","stateName":"New Mexico","practice":"trademark","family":"trademark","familyName":"Trademarks","familyNameEs":"Marcas","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"New Mexico, Trademarks: English head \"trademark attorney\": top-of-page bids $8.38 to $34.01 a click, competition medium. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":34.01,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"trademark attorney","bid_low_en":8.38,"bid_high_en":34.01,"competition_en":"MEDIUM","competition_index_en":47,"family_bid_low_median":10.91,"family_bid_high_median":38.19,"queries_with_bid":2,"head_searches":140,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:NM:patent","dataset":"ad-costs","level":"family","jurisdiction":"NM","stateName":"New Mexico","practice":"patent","family":"patent","familyName":"Patents","familyNameEs":"Patentes","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"New Mexico, Patents: English head \"patent attorney\": top-of-page bids $7.23 to $22.21 a click, competition low. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":22.21,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"patent attorney","bid_low_en":7.23,"bid_high_en":22.21,"competition_en":"LOW","competition_index_en":2,"family_bid_low_median":7.59,"family_bid_high_median":29.02,"queries_with_bid":2,"head_searches":170,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:NM:copyright","dataset":"ad-costs","level":"family","jurisdiction":"NM","stateName":"New Mexico","practice":"copyright","family":"copyright","familyName":"Copyright","familyNameEs":"Derechos de autor","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"New Mexico, Copyright: English head \"copyright lawyer\": top-of-page bids $1.53 to $13.42 a click, competition low. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":13.42,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"copyright lawyer","bid_low_en":1.53,"bid_high_en":13.42,"competition_en":"LOW","competition_index_en":11,"family_bid_low_median":1.53,"family_bid_high_median":13.42,"queries_with_bid":1,"head_searches":40,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:NM:tax","dataset":"ad-costs","level":"family","jurisdiction":"NM","stateName":"New Mexico","practice":"tax","family":"tax","topLevel":true,"familyName":"Tax disputes and IRS problems","familyNameEs":"Disputas fiscales y problemas con el IRS","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"New Mexico, Tax disputes and IRS problems: English head \"tax lawyer\": top-of-page bids $17.68 to $51.28 a click, competition low. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":51.28,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"tax lawyer","bid_low_en":17.68,"bid_high_en":51.28,"competition_en":"LOW","competition_index_en":1,"family_bid_low_median":12.98,"family_bid_high_median":51.28,"queries_with_bid":6,"head_searches":590,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:NM:education-law","dataset":"ad-costs","level":"family","jurisdiction":"NM","stateName":"New Mexico","practice":"education-law","family":"education-law","topLevel":true,"familyName":"Education law","familyNameEs":"Derecho educativo","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"New Mexico, Education law: English head \"education lawyer\": top-of-page bids $2.76 to $6.68 a click, competition medium. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":6.68,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"education lawyer","bid_low_en":2.76,"bid_high_en":6.68,"competition_en":"MEDIUM","competition_index_en":36,"family_bid_low_median":2.76,"family_bid_high_median":6.68,"queries_with_bid":2,"head_searches":20,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:NV:personal-injury","dataset":"ad-costs","level":"family","jurisdiction":"NV","stateName":"Nevada","practice":"personal-injury","family":"personal-injury","topLevel":true,"familyName":"Personal injury","familyNameEs":"Lesiones personales","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"Nevada, Personal injury: English head \"personal injury attorney near me\": top-of-page bids $91.06 to $840 a click, competition low; Spanish head \"abogado de lesiones personales\": $8.08 to $39.11, competition high. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":839.87,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"personal injury attorney near me","bid_low_en":91.06,"bid_high_en":839.87,"competition_en":"LOW","competition_index_en":23,"head_es":"abogado de lesiones personales","bid_low_es":8.08,"bid_high_es":39.11,"competition_es":"HIGH","competition_index_es":73,"family_bid_low_median":36.1,"family_bid_high_median":704.55,"queries_with_bid":7,"head_searches":4400,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:NV:auto-accidents","dataset":"ad-costs","level":"family","jurisdiction":"NV","stateName":"Nevada","practice":"auto-accidents","family":"auto-accidents","familyName":"Car accidents","familyNameEs":"Accidentes de auto","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"Nevada, Car accidents: English head \"car accident lawyer near me\": top-of-page bids $237 to $1,000 a click, competition low; Spanish head \"abogado de accidentes de carro\": $95.38 to $317, competition high. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":1000,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"car accident lawyer near me","bid_low_en":236.6,"bid_high_en":1000,"competition_en":"LOW","competition_index_en":26,"head_es":"abogado de accidentes de carro","bid_low_es":95.38,"bid_high_es":316.94,"competition_es":"HIGH","competition_index_es":80,"family_bid_low_median":105.91,"family_bid_high_median":595.97,"queries_with_bid":8,"head_searches":2400,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:NV:truck-accidents","dataset":"ad-costs","level":"family","jurisdiction":"NV","stateName":"Nevada","practice":"truck-accidents","family":"truck-accidents","familyName":"Truck accidents","familyNameEs":"Accidentes de camiones","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"Nevada, Truck accidents: English head \"truck accident lawyer near me\": top-of-page bids $104 to $468 a click, competition low. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":468,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"truck accident lawyer near me","bid_low_en":104.49,"bid_high_en":468,"competition_en":"LOW","competition_index_en":21,"family_bid_low_median":104.49,"family_bid_high_median":468,"queries_with_bid":2,"head_searches":1300,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:NV:rideshare-accidents","dataset":"ad-costs","level":"family","jurisdiction":"NV","stateName":"Nevada","practice":"rideshare-accidents","family":"rideshare-accidents","familyName":"Rideshare accidents","familyNameEs":"Accidentes de vehículos de transporte por aplicación","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"Nevada, Rideshare accidents: English head \"uber accident lawyer\": top-of-page bids $144 to $1,000 a click, competition low. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":1000,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"uber accident lawyer","bid_low_en":144.26,"bid_high_en":1000,"competition_en":"LOW","competition_index_en":20,"family_bid_low_median":144.26,"family_bid_high_median":1000,"queries_with_bid":2,"head_searches":50,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:NV:premises-liability","dataset":"ad-costs","level":"family","jurisdiction":"NV","stateName":"Nevada","practice":"premises-liability","family":"premises-liability","familyName":"Premises liability (slip and fall)","familyNameEs":"Responsabilidad de propietarios (resbalones y caídas)","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"Nevada, Premises liability (slip and fall): English head \"slip and fall lawyer near me\": top-of-page bids $119 to $1,000 a click, competition low. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":1000,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"slip and fall lawyer near me","bid_low_en":118.82,"bid_high_en":1000,"competition_en":"LOW","competition_index_en":27,"family_bid_low_median":186.12,"family_bid_high_median":886.99,"queries_with_bid":4,"head_searches":480,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:NV:dog-bites","dataset":"ad-costs","level":"family","jurisdiction":"NV","stateName":"Nevada","practice":"dog-bites","family":"dog-bites","familyName":"Dog bites","familyNameEs":"Mordeduras de perro","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"Nevada, Dog bites: English head \"dog bite lawyer\": top-of-page bids $19.96 to $344 a click, competition low. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":344.05,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"dog bite lawyer","bid_low_en":19.96,"bid_high_en":344.05,"competition_en":"LOW","competition_index_en":30,"family_bid_low_median":413.87,"family_bid_high_median":1000,"queries_with_bid":3,"head_searches":110,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:NV:wrongful-death","dataset":"ad-costs","level":"family","jurisdiction":"NV","stateName":"Nevada","practice":"wrongful-death","family":"wrongful-death","familyName":"Wrongful death","familyNameEs":"Muerte por negligencia","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"Nevada, Wrongful death: English head \"wrongful death lawyer\": top-of-page bids $50.00 to $154 a click, competition low. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":154,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"wrongful death lawyer","bid_low_en":50,"bid_high_en":154,"competition_en":"LOW","competition_index_en":4,"family_bid_low_median":50,"family_bid_high_median":323.97,"queries_with_bid":4,"head_searches":170,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:NV:maritime-injury","dataset":"ad-costs","level":"family","jurisdiction":"NV","stateName":"Nevada","practice":"maritime-injury","family":"maritime-injury","familyName":"Maritime and boating injuries","familyNameEs":"Lesiones marítimas y en embarcaciones","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"Nevada, Maritime and boating injuries: English head \"maritime lawyer\": top-of-page bids $8.40 to $188 a click, competition low. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":188.28,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"maritime lawyer","bid_low_en":8.4,"bid_high_en":188.28,"competition_en":"LOW","competition_index_en":7,"family_bid_low_median":8.4,"family_bid_high_median":188.28,"queries_with_bid":1,"head_searches":140,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:NV:assault-defamation","dataset":"ad-costs","level":"family","jurisdiction":"NV","stateName":"Nevada","practice":"assault-defamation","family":"assault-defamation","familyName":"Assault, libel and slander","familyNameEs":"Agresión, libelo y difamación","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"Nevada, Assault, libel and slander: English head \"defamation lawyer\": top-of-page bids $1.77 to $6.00 a click, competition low. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":6,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"defamation lawyer","bid_low_en":1.77,"bid_high_en":6,"competition_en":"LOW","competition_index_en":25,"family_bid_low_median":1.77,"family_bid_high_median":5.23,"queries_with_bid":5,"head_searches":140,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:NV:medical-malpractice","dataset":"ad-costs","level":"family","jurisdiction":"NV","stateName":"Nevada","practice":"medical-malpractice","family":"medical-malpractice","topLevel":true,"familyName":"Medical malpractice","familyNameEs":"Negligencia médica","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"Nevada, Medical malpractice: English head \"medical malpractice lawyer\": top-of-page bids $3.55 to $13.65 a click, competition low. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":13.65,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"medical malpractice lawyer","bid_low_en":3.55,"bid_high_en":13.65,"competition_en":"LOW","competition_index_en":3,"family_bid_low_median":3.4,"family_bid_high_median":12.58,"queries_with_bid":6,"head_searches":1600,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:NV:mass-tort","dataset":"ad-costs","level":"family","jurisdiction":"NV","stateName":"Nevada","practice":"mass-tort","family":"mass-tort","topLevel":true,"familyName":"Mass torts","familyNameEs":"Daños masivos","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"Nevada, Mass torts: English head \"class action lawyer\": top-of-page bids $10.10 to $25.96 a click, competition low. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":25.96,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"class action lawyer","bid_low_en":10.1,"bid_high_en":25.96,"competition_en":"LOW","competition_index_en":17,"family_bid_low_median":10.1,"family_bid_high_median":25.96,"queries_with_bid":2,"head_searches":110,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:NV:product-liability","dataset":"ad-costs","level":"family","jurisdiction":"NV","stateName":"Nevada","practice":"product-liability","family":"product-liability","familyName":"Product liability","familyNameEs":"Responsabilidad por productos","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"Nevada, Product liability: English head \"product liability attorney\": top-of-page bids $19.06 to $114 a click, competition high. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":113.99,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"product liability attorney","bid_low_en":19.06,"bid_high_en":113.99,"competition_en":"HIGH","competition_index_en":94,"family_bid_low_median":19.06,"family_bid_high_median":113.99,"queries_with_bid":1,"head_searches":70,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:NV:mesothelioma","dataset":"ad-costs","level":"family","jurisdiction":"NV","stateName":"Nevada","practice":"toxic-exposure","family":"mesothelioma","parent":"toxic-exposure","familyName":"Mesothelioma","familyNameEs":"Mesotelioma","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"Nevada, Mesothelioma: English head \"mesothelioma attorney\": top-of-page bids $127 to $349 a click, competition low. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":349.14,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"mesothelioma attorney","bid_low_en":126.8,"bid_high_en":349.14,"competition_en":"LOW","competition_index_en":18,"family_bid_low_median":126.8,"family_bid_high_median":349.14,"queries_with_bid":1,"head_searches":70,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:NV:workers-compensation","dataset":"ad-costs","level":"family","jurisdiction":"NV","stateName":"Nevada","practice":"workers-compensation","family":"workers-compensation","topLevel":true,"familyName":"Workers' compensation","familyNameEs":"Compensación laboral","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"Nevada, Workers' compensation: English head \"workers comp attorney\": top-of-page bids $66.00 to $175 a click, competition medium; Spanish head \"abogado de compensacion laboral\": $9.71 to $47.28, competition high. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":175,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"workers comp attorney","bid_low_en":66,"bid_high_en":175,"competition_en":"MEDIUM","competition_index_en":39,"head_es":"abogado de compensacion laboral","bid_low_es":9.71,"bid_high_es":47.28,"competition_es":"HIGH","competition_index_es":86,"family_bid_low_median":66,"family_bid_high_median":175,"queries_with_bid":10,"head_searches":1300,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:NV:employment-law","dataset":"ad-costs","level":"family","jurisdiction":"NV","stateName":"Nevada","practice":"employment-law","family":"employment-law","topLevel":true,"familyName":"Employment law","familyNameEs":"Derecho laboral","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"Nevada, Employment law: English head \"employment lawyer\": top-of-page bids $4.04 to $25.30 a click, competition low; Spanish head \"abogado laboral\": $4.36 to $17.43, competition medium. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":25.3,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"employment lawyer","bid_low_en":4.04,"bid_high_en":25.3,"competition_en":"LOW","competition_index_en":4,"head_es":"abogado laboral","bid_low_es":4.36,"bid_high_es":17.43,"competition_es":"MEDIUM","competition_index_es":64,"family_bid_low_median":3.71,"family_bid_high_median":25.3,"queries_with_bid":11,"head_searches":1600,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:NV:employment-discrimination","dataset":"ad-costs","level":"family","jurisdiction":"NV","stateName":"Nevada","practice":"employment-discrimination","family":"employment-discrimination","familyName":"Workplace discrimination and harassment","familyNameEs":"Discriminación y acoso laboral","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"Nevada, Workplace discrimination and harassment: English head \"employment discrimination lawyer\": top-of-page bids $3.16 to $19.61 a click, competition low; Spanish head \"abogado de discriminacion laboral\": $1.97 to $7.00, competition high. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":19.61,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"employment discrimination lawyer","bid_low_en":3.16,"bid_high_en":19.61,"competition_en":"LOW","competition_index_en":13,"head_es":"abogado de discriminacion laboral","bid_low_es":1.97,"bid_high_es":7,"competition_es":"HIGH","competition_index_es":71,"family_bid_low_median":1.97,"family_bid_high_median":15.08,"queries_with_bid":5,"head_searches":140,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:NV:wrongful-termination","dataset":"ad-costs","level":"family","jurisdiction":"NV","stateName":"Nevada","practice":"wrongful-termination","family":"wrongful-termination","familyName":"Wrongful termination and retaliation","familyNameEs":"Despido injustificado y represalias","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"Nevada, Wrongful termination and retaliation: English head \"wrongful termination lawyer\": top-of-page bids $3.58 to $24.56 a click, competition low. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":24.56,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"wrongful termination lawyer","bid_low_en":3.58,"bid_high_en":24.56,"competition_en":"LOW","competition_index_en":29,"family_bid_low_median":3.58,"family_bid_high_median":24.56,"queries_with_bid":3,"head_searches":590,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:NV:whistleblower","dataset":"ad-costs","level":"family","jurisdiction":"NV","stateName":"Nevada","practice":"whistleblower","family":"whistleblower","familyName":"Whistleblower and qui tam","familyNameEs":"Denunciantes y acciones qui tam","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"Nevada, Whistleblower and qui tam: English head \"whistleblower lawyer\": top-of-page bids $3.72 to $18.16 a click, competition low. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":18.16,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"whistleblower lawyer","bid_low_en":3.72,"bid_high_en":18.16,"competition_en":"LOW","competition_index_en":8,"family_bid_low_median":3.72,"family_bid_high_median":18.16,"queries_with_bid":2,"head_searches":70,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:NV:immigration","dataset":"ad-costs","level":"family","jurisdiction":"NV","stateName":"Nevada","practice":"immigration","family":"immigration","topLevel":true,"familyName":"Immigration","familyNameEs":"Inmigración","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"Nevada, Immigration: English head \"immigration lawyer\": top-of-page bids $6.24 to $29.53 a click, competition low; Spanish head \"abogado de inmigracion\": $6.44 to $50.00, competition high. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":29.53,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"immigration lawyer","bid_low_en":6.24,"bid_high_en":29.53,"competition_en":"LOW","competition_index_en":9,"head_es":"abogado de inmigracion","bid_low_es":6.44,"bid_high_es":50,"competition_es":"HIGH","competition_index_es":85,"family_bid_low_median":6.44,"family_bid_high_median":31.59,"queries_with_bid":7,"head_searches":1600,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:NV:family-law","dataset":"ad-costs","level":"family","jurisdiction":"NV","stateName":"Nevada","practice":"family-law","family":"family-law","topLevel":true,"familyName":"Family law","familyNameEs":"Derecho de familia","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"Nevada, Family law: English head \"family law attorney\": top-of-page bids $4.08 to $39.55 a click, competition low; Spanish head \"abogado de familia\": $3.42 to $21.63, competition high. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":39.55,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"family law attorney","bid_low_en":4.08,"bid_high_en":39.55,"competition_en":"LOW","competition_index_en":16,"head_es":"abogado de familia","bid_low_es":3.42,"bid_high_es":21.63,"competition_es":"HIGH","competition_index_es":73,"family_bid_low_median":3.69,"family_bid_high_median":32,"queries_with_bid":9,"head_searches":2400,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:NV:divorce","dataset":"ad-costs","level":"family","jurisdiction":"NV","stateName":"Nevada","practice":"divorce","family":"divorce","familyName":"Divorce","familyNameEs":"Divorcio","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"Nevada, Divorce: English head \"divorce lawyer\": top-of-page bids $7.18 to $38.35 a click, competition low; Spanish head \"abogado de divorcio\": $4.28 to $31.65, competition high. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":38.35,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"divorce lawyer","bid_low_en":7.18,"bid_high_en":38.35,"competition_en":"LOW","competition_index_en":7,"head_es":"abogado de divorcio","bid_low_es":4.28,"bid_high_es":31.65,"competition_es":"HIGH","competition_index_es":86,"family_bid_low_median":4.53,"family_bid_high_median":35,"queries_with_bid":8,"head_searches":2400,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:NV:child-custody","dataset":"ad-costs","level":"family","jurisdiction":"NV","stateName":"Nevada","practice":"child-custody","family":"child-custody","familyName":"Child custody","familyNameEs":"Custodia de menores","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"Nevada, Child custody: English head \"child custody attorney near me\": top-of-page bids $3.51 to $29.90 a click, competition high. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":29.9,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"child custody attorney near me","bid_low_en":3.51,"bid_high_en":29.9,"competition_en":"HIGH","competition_index_en":76,"family_bid_low_median":5.28,"family_bid_high_median":31.2,"queries_with_bid":5,"head_searches":480,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:NV:child-support","dataset":"ad-costs","level":"family","jurisdiction":"NV","stateName":"Nevada","practice":"child-support","family":"child-support","familyName":"Child support","familyNameEs":"Manutención de menores","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"Nevada, Child support: English head \"child support lawyer\": top-of-page bids $3.59 to $28.15 a click, competition medium. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":28.15,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"child support lawyer","bid_low_en":3.59,"bid_high_en":28.15,"competition_en":"MEDIUM","competition_index_en":47,"family_bid_low_median":3.59,"family_bid_high_median":28.15,"queries_with_bid":3,"head_searches":480,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:NV:adoption","dataset":"ad-costs","level":"family","jurisdiction":"NV","stateName":"Nevada","practice":"adoption","family":"adoption","familyName":"Adoption and paternity","familyNameEs":"Adopción y paternidad","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"Nevada, Adoption and paternity: English head \"adoption lawyer\": top-of-page bids $4.16 to $23.84 a click, competition low. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":23.84,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"adoption lawyer","bid_low_en":4.16,"bid_high_en":23.84,"competition_en":"LOW","competition_index_en":32,"family_bid_low_median":4.16,"family_bid_high_median":23.84,"queries_with_bid":2,"head_searches":210,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:NV:domestic-violence","dataset":"ad-costs","level":"family","jurisdiction":"NV","stateName":"Nevada","practice":"domestic-violence","family":"domestic-violence","familyName":"Domestic violence and protective orders","familyNameEs":"Violencia doméstica y órdenes de protección","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"Nevada, Domestic violence and protective orders: English head \"domestic violence lawyer near me\": top-of-page bids $4.35 to $52.00 a click, competition low. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":52,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"domestic violence lawyer near me","bid_low_en":4.35,"bid_high_en":52,"competition_en":"LOW","competition_index_en":5,"family_bid_low_median":7.21,"family_bid_high_median":57.95,"queries_with_bid":4,"head_searches":1000,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:NV:criminal-defense","dataset":"ad-costs","level":"family","jurisdiction":"NV","stateName":"Nevada","practice":"criminal-defense","family":"criminal-defense","topLevel":true,"familyName":"Criminal defense","familyNameEs":"Defensa penal","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"Nevada, Criminal defense: English head \"criminal defense lawyer\": top-of-page bids $7.83 to $53.79 a click, competition low; Spanish head \"abogado criminalista\": $8.93 to $28.52, competition high. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":53.79,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"criminal defense lawyer","bid_low_en":7.83,"bid_high_en":53.79,"competition_en":"LOW","competition_index_en":3,"head_es":"abogado criminalista","bid_low_es":8.93,"bid_high_es":28.52,"competition_es":"HIGH","competition_index_es":85,"family_bid_low_median":7.5,"family_bid_high_median":50.61,"queries_with_bid":8,"head_searches":2400,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:NV:dui-dwi","dataset":"ad-costs","level":"family","jurisdiction":"NV","stateName":"Nevada","practice":"dui-dwi","family":"dui-dwi","familyName":"DUI and DWI","familyNameEs":"Conducir en estado de ebriedad (DUI/DWI)","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"Nevada, DUI and DWI: English head \"dui lawyer\": top-of-page bids $10.52 to $93.74 a click, competition low. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":93.74,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"dui lawyer","bid_low_en":10.52,"bid_high_en":93.74,"competition_en":"LOW","competition_index_en":4,"family_bid_low_median":10.52,"family_bid_high_median":93.74,"queries_with_bid":5,"head_searches":2400,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:NV:bankruptcy","dataset":"ad-costs","level":"family","jurisdiction":"NV","stateName":"Nevada","practice":"bankruptcy","family":"bankruptcy","topLevel":true,"familyName":"Bankruptcy","familyNameEs":"Bancarrota","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"Nevada, Bankruptcy: Spanish head \"abogado de bancarrota\": $13.23 to $36.18, competition high. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":36.18,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_es":"abogado de bancarrota","bid_low_es":13.23,"bid_high_es":36.18,"competition_es":"HIGH","competition_index_es":75,"family_bid_low_median":7.79,"family_bid_high_median":32.67,"queries_with_bid":2,"head_searches":30,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:NV:estate-planning","dataset":"ad-costs","level":"family","jurisdiction":"NV","stateName":"Nevada","practice":"estate-planning","family":"estate-planning","topLevel":true,"familyName":"Estate planning","familyNameEs":"Planificación patrimonial","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"Nevada, Estate planning: English head \"estate planning attorney\": top-of-page bids $2.97 to $23.41 a click, competition low. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":23.41,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"estate planning attorney","bid_low_en":2.97,"bid_high_en":23.41,"competition_en":"LOW","competition_index_en":9,"family_bid_low_median":3.41,"family_bid_high_median":27.62,"queries_with_bid":8,"head_searches":2900,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:NV:probate","dataset":"ad-costs","level":"family","jurisdiction":"NV","stateName":"Nevada","practice":"probate","family":"probate","familyName":"Probate and estate administration","familyNameEs":"Sucesiones y administración de herencias","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"Nevada, Probate and estate administration: English head \"probate attorney\": top-of-page bids $11.83 to $88.77 a click, competition low. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":88.77,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"probate attorney","bid_low_en":11.83,"bid_high_en":88.77,"competition_en":"LOW","competition_index_en":21,"family_bid_low_median":11.22,"family_bid_high_median":80.56,"queries_with_bid":4,"head_searches":590,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:NV:guardianship","dataset":"ad-costs","level":"family","jurisdiction":"NV","stateName":"Nevada","practice":"guardianship","family":"guardianship","familyName":"Guardianship and conservatorship","familyNameEs":"Tutela y curatela","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"Nevada, Guardianship and conservatorship: English head \"guardianship attorney\": top-of-page bids $4.19 to $33.14 a click, competition medium. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":33.14,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"guardianship attorney","bid_low_en":4.19,"bid_high_en":33.14,"competition_en":"MEDIUM","competition_index_en":53,"family_bid_low_median":5.26,"family_bid_high_median":53.13,"queries_with_bid":2,"head_searches":90,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:NV:elder-law","dataset":"ad-costs","level":"family","jurisdiction":"NV","stateName":"Nevada","practice":"elder-law","family":"elder-law","familyName":"Elder law and long-term care planning","familyNameEs":"Derecho de personas mayores y planificación de cuidados","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"Nevada, Elder law and long-term care planning: English head \"elder law attorney\": top-of-page bids $0.44 to $10.77 a click, competition low. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":10.77,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"elder law attorney","bid_low_en":0.44,"bid_high_en":10.77,"competition_en":"LOW","competition_index_en":12,"family_bid_low_median":2.09,"family_bid_high_median":7.89,"queries_with_bid":3,"head_searches":210,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:NV:ssdi","dataset":"ad-costs","level":"family","jurisdiction":"NV","stateName":"Nevada","practice":"ssdi","family":"ssdi","topLevel":true,"familyName":"Social Security disability (SSDI and SSI)","familyNameEs":"Discapacidad del Seguro Social (SSDI y SSI)","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"Nevada, Social Security disability (SSDI and SSI): English head \"social security disability lawyer\": top-of-page bids $4.55 to $23.71 a click, competition low. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":23.71,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"social security disability lawyer","bid_low_en":4.55,"bid_high_en":23.71,"competition_en":"LOW","competition_index_en":20,"family_bid_low_median":5.1,"family_bid_high_median":33.61,"queries_with_bid":5,"head_searches":140,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:NV:va-disability","dataset":"ad-costs","level":"family","jurisdiction":"NV","stateName":"Nevada","practice":"va-disability","family":"va-disability","topLevel":true,"familyName":"VA disability and veterans' benefits","familyNameEs":"Discapacidad y beneficios de veteranos (VA)","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"Nevada, VA disability and veterans' benefits: English head \"va disability lawyer\": top-of-page bids $6.24 to $162 a click, competition medium. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":162.22,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"va disability lawyer","bid_low_en":6.24,"bid_high_en":162.22,"competition_en":"MEDIUM","competition_index_en":50,"family_bid_low_median":6.24,"family_bid_high_median":167.47,"queries_with_bid":3,"head_searches":70,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:NV:lemon-law","dataset":"ad-costs","level":"family","jurisdiction":"NV","stateName":"Nevada","practice":"lemon-law","family":"lemon-law","topLevel":true,"familyName":"Lemon law and auto fraud","familyNameEs":"Ley limón y fraude automotriz","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"Nevada, Lemon law and auto fraud: English head \"lemon law lawyer\": top-of-page bids $12.76 to $29.25 a click, competition medium. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":29.25,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"lemon law lawyer","bid_low_en":12.76,"bid_high_en":29.25,"competition_en":"MEDIUM","competition_index_en":64,"family_bid_low_median":9.05,"family_bid_high_median":39.38,"queries_with_bid":4,"head_searches":210,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:NV:consumer-protection","dataset":"ad-costs","level":"family","jurisdiction":"NV","stateName":"Nevada","practice":"consumer-protection","family":"consumer-protection","topLevel":true,"familyName":"Consumer protection","familyNameEs":"Protección al consumidor","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"Nevada, Consumer protection: English head \"consumer protection lawyer\": top-of-page bids $3.26 to $18.10 a click, competition medium. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":18.1,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"consumer protection lawyer","bid_low_en":3.26,"bid_high_en":18.1,"competition_en":"MEDIUM","competition_index_en":65,"family_bid_low_median":3.5,"family_bid_high_median":15.79,"queries_with_bid":4,"head_searches":140,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:NV:debt-collection-defense","dataset":"ad-costs","level":"family","jurisdiction":"NV","stateName":"Nevada","practice":"debt-collection-defense","family":"debt-collection-defense","familyName":"Debt collection abuse (FDCPA)","familyNameEs":"Abusos en el cobro de deudas (FDCPA)","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"Nevada, Debt collection abuse (FDCPA): English head \"debt collection lawyer\": top-of-page bids $4.52 to $25.26 a click, competition medium. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":25.26,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"debt collection lawyer","bid_low_en":4.52,"bid_high_en":25.26,"competition_en":"MEDIUM","competition_index_en":55,"family_bid_low_median":6.52,"family_bid_high_median":23.53,"queries_with_bid":2,"head_searches":110,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:NV:consumer-fraud","dataset":"ad-costs","level":"family","jurisdiction":"NV","stateName":"Nevada","practice":"consumer-fraud","family":"consumer-fraud","familyName":"Consumer fraud and scams","familyNameEs":"Fraude al consumidor y estafas","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"Nevada, Consumer fraud and scams: English head \"consumer fraud lawyer\": top-of-page bids $3.37 to $10.89 a click, competition high. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":10.89,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"consumer fraud lawyer","bid_low_en":3.37,"bid_high_en":10.89,"competition_en":"HIGH","competition_index_en":92,"family_bid_low_median":5.17,"family_bid_high_median":21.3,"queries_with_bid":2,"head_searches":40,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:NV:business-law","dataset":"ad-costs","level":"family","jurisdiction":"NV","stateName":"Nevada","practice":"business-law","family":"business-law","topLevel":true,"familyName":"Business and commercial law","familyNameEs":"Derecho empresarial y comercial","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"Nevada, Business and commercial law: English head \"business lawyer\": top-of-page bids $9.37 to $27.47 a click, competition low. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":27.47,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"business lawyer","bid_low_en":9.37,"bid_high_en":27.47,"competition_en":"LOW","competition_index_en":1,"family_bid_low_median":7.59,"family_bid_high_median":27.47,"queries_with_bid":5,"head_searches":1300,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:NV:business-formation","dataset":"ad-costs","level":"family","jurisdiction":"NV","stateName":"Nevada","practice":"business-formation","family":"business-formation","familyName":"Business formation and governance","familyNameEs":"Constitución y gobierno de empresas","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"Nevada, Business formation and governance: English head \"llc lawyer\": top-of-page bids $10.46 to $52.75 a click, competition medium. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":52.75,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"llc lawyer","bid_low_en":10.46,"bid_high_en":52.75,"competition_en":"MEDIUM","competition_index_en":63,"family_bid_low_median":5.16,"family_bid_high_median":52.75,"queries_with_bid":3,"head_searches":30,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:NV:contract-disputes","dataset":"ad-costs","level":"family","jurisdiction":"NV","stateName":"Nevada","practice":"contract-disputes","family":"contract-disputes","familyName":"Contract disputes","familyNameEs":"Disputas contractuales","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"Nevada, Contract disputes: English head \"contract lawyer\": top-of-page bids $5.94 to $22.99 a click, competition low. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":22.99,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"contract lawyer","bid_low_en":5.94,"bid_high_en":22.99,"competition_en":"LOW","competition_index_en":1,"family_bid_low_median":5.76,"family_bid_high_median":20.74,"queries_with_bid":2,"head_searches":1300,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:NV:insurance-claims","dataset":"ad-costs","level":"family","jurisdiction":"NV","stateName":"Nevada","practice":"insurance-claims","family":"insurance-claims","topLevel":true,"familyName":"Insurance claim disputes and bad faith","familyNameEs":"Disputas con aseguradoras y mala fe","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"Nevada, Insurance claim disputes and bad faith: English head \"insurance claim lawyer\": top-of-page bids $27.78 to $259 a click, competition low. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":259.14,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"insurance claim lawyer","bid_low_en":27.78,"bid_high_en":259.14,"competition_en":"LOW","competition_index_en":32,"family_bid_low_median":27.78,"family_bid_high_median":175.27,"queries_with_bid":3,"head_searches":50,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:NV:civil-rights","dataset":"ad-costs","level":"family","jurisdiction":"NV","stateName":"Nevada","practice":"civil-rights","family":"civil-rights","topLevel":true,"familyName":"Civil rights","familyNameEs":"Derechos civiles","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"Nevada, Civil rights: English head \"civil rights attorney\": top-of-page bids $2.14 to $9.79 a click, competition medium. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":9.79,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"civil rights attorney","bid_low_en":2.14,"bid_high_en":9.79,"competition_en":"MEDIUM","competition_index_en":45,"family_bid_low_median":2.18,"family_bid_high_median":11.05,"queries_with_bid":4,"head_searches":170,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:NV:disability-access","dataset":"ad-costs","level":"family","jurisdiction":"NV","stateName":"Nevada","practice":"disability-access","family":"disability-access","familyName":"Disability access (ADA)","familyNameEs":"Accesibilidad para personas con discapacidad (ADA)","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"Nevada, Disability access (ADA): English head \"ada lawyer\": top-of-page bids $2.00 to $10.37 a click, competition low. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":10.37,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"ada lawyer","bid_low_en":2,"bid_high_en":10.37,"competition_en":"LOW","competition_index_en":8,"family_bid_low_median":3.33,"family_bid_high_median":12.82,"queries_with_bid":3,"head_searches":140,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:NV:landlord-tenant","dataset":"ad-costs","level":"family","jurisdiction":"NV","stateName":"Nevada","practice":"landlord-tenant","family":"landlord-tenant","topLevel":true,"familyName":"Landlord and tenant","familyNameEs":"Arrendadores e inquilinos","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"Nevada, Landlord and tenant: English head \"eviction lawyer\": top-of-page bids $2.11 to $6.80 a click, competition high. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":6.8,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"eviction lawyer","bid_low_en":2.11,"bid_high_en":6.8,"competition_en":"HIGH","competition_index_en":70,"family_bid_low_median":2.09,"family_bid_high_median":7.2,"queries_with_bid":6,"head_searches":590,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:NV:real-estate","dataset":"ad-costs","level":"family","jurisdiction":"NV","stateName":"Nevada","practice":"real-estate","family":"real-estate","topLevel":true,"familyName":"Real estate","familyNameEs":"Bienes raíces","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"Nevada, Real estate: English head \"real estate lawyer\": top-of-page bids $2.29 to $10.10 a click, competition low. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":10.1,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"real estate lawyer","bid_low_en":2.29,"bid_high_en":10.1,"competition_en":"LOW","competition_index_en":2,"family_bid_low_median":2.3,"family_bid_high_median":10.77,"queries_with_bid":5,"head_searches":1600,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:NV:foreclosure-defense","dataset":"ad-costs","level":"family","jurisdiction":"NV","stateName":"Nevada","practice":"foreclosure-defense","family":"foreclosure-defense","familyName":"Foreclosure defense","familyNameEs":"Defensa contra ejecuciones hipotecarias","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"Nevada, Foreclosure defense: English head \"foreclosure attorney\": top-of-page bids $6.68 to $33.58 a click, competition medium. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":33.58,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"foreclosure attorney","bid_low_en":6.68,"bid_high_en":33.58,"competition_en":"MEDIUM","competition_index_en":38,"family_bid_low_median":6.68,"family_bid_high_median":33.58,"queries_with_bid":1,"head_searches":40,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:NV:intellectual-property","dataset":"ad-costs","level":"family","jurisdiction":"NV","stateName":"Nevada","practice":"intellectual-property","family":"intellectual-property","topLevel":true,"familyName":"Intellectual property","familyNameEs":"Propiedad intelectual","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"Nevada, Intellectual property: English head \"intellectual property lawyer\": top-of-page bids $5.86 to $17.41 a click, competition low. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":17.41,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"intellectual property lawyer","bid_low_en":5.86,"bid_high_en":17.41,"competition_en":"LOW","competition_index_en":1,"family_bid_low_median":4.65,"family_bid_high_median":14.59,"queries_with_bid":4,"head_searches":1300,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:NV:trademark","dataset":"ad-costs","level":"family","jurisdiction":"NV","stateName":"Nevada","practice":"trademark","family":"trademark","familyName":"Trademarks","familyNameEs":"Marcas","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"Nevada, Trademarks: English head \"trademark attorney\": top-of-page bids $11.02 to $44.98 a click, competition medium. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":44.98,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"trademark attorney","bid_low_en":11.02,"bid_high_en":44.98,"competition_en":"MEDIUM","competition_index_en":58,"family_bid_low_median":10.25,"family_bid_high_median":32.05,"queries_with_bid":4,"head_searches":480,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:NV:patent","dataset":"ad-costs","level":"family","jurisdiction":"NV","stateName":"Nevada","practice":"patent","family":"patent","familyName":"Patents","familyNameEs":"Patentes","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"Nevada, Patents: English head \"patent attorney\": top-of-page bids $6.65 to $32.65 a click, competition low. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":32.65,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"patent attorney","bid_low_en":6.65,"bid_high_en":32.65,"competition_en":"LOW","competition_index_en":1,"family_bid_low_median":8.46,"family_bid_high_median":38.73,"queries_with_bid":4,"head_searches":480,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:NV:copyright","dataset":"ad-costs","level":"family","jurisdiction":"NV","stateName":"Nevada","practice":"copyright","family":"copyright","familyName":"Copyright","familyNameEs":"Derechos de autor","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"Nevada, Copyright: English head \"copyright lawyer\": top-of-page bids $3.16 to $10.26 a click, competition low. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":10.26,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"copyright lawyer","bid_low_en":3.16,"bid_high_en":10.26,"competition_en":"LOW","competition_index_en":6,"family_bid_low_median":3.17,"family_bid_high_median":8.58,"queries_with_bid":2,"head_searches":90,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:NV:tax","dataset":"ad-costs","level":"family","jurisdiction":"NV","stateName":"Nevada","practice":"tax","family":"tax","topLevel":true,"familyName":"Tax disputes and IRS problems","familyNameEs":"Disputas fiscales y problemas con el IRS","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"Nevada, Tax disputes and IRS problems: English head \"tax lawyer\": top-of-page bids $15.00 to $46.58 a click, competition low. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":46.58,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"tax lawyer","bid_low_en":15,"bid_high_en":46.58,"competition_en":"LOW","competition_index_en":1,"family_bid_low_median":15,"family_bid_high_median":50.04,"queries_with_bid":6,"head_searches":1600,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:NV:education-law","dataset":"ad-costs","level":"family","jurisdiction":"NV","stateName":"Nevada","practice":"education-law","family":"education-law","topLevel":true,"familyName":"Education law","familyNameEs":"Derecho educativo","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"Nevada, Education law: English head \"education lawyer\": top-of-page bids $3.95 to $14.08 a click, competition low. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":14.08,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"education lawyer","bid_low_en":3.95,"bid_high_en":14.08,"competition_en":"LOW","competition_index_en":31,"family_bid_low_median":3.95,"family_bid_high_median":14.08,"queries_with_bid":3,"head_searches":40,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:NV:special-education","dataset":"ad-costs","level":"family","jurisdiction":"NV","stateName":"Nevada","practice":"special-education","family":"special-education","familyName":"Special education (IDEA)","familyNameEs":"Educación especial (IDEA)","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"Nevada, Special education (IDEA): English head \"special education lawyer\": top-of-page bids $2.68 to $23.56 a click, competition medium. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":23.56,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"special education lawyer","bid_low_en":2.68,"bid_high_en":23.56,"competition_en":"MEDIUM","competition_index_en":50,"family_bid_low_median":2.68,"family_bid_high_median":23.56,"queries_with_bid":3,"head_searches":20,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:NY:personal-injury","dataset":"ad-costs","level":"family","jurisdiction":"NY","stateName":"New York","practice":"personal-injury","family":"personal-injury","topLevel":true,"familyName":"Personal injury","familyNameEs":"Lesiones personales","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"New York, Personal injury: English head \"personal injury attorney near me\": top-of-page bids $56.73 to $278 a click, competition low; Spanish head \"abogado de lesiones personales\": $21.59 to $134, competition low. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":278.33,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"personal injury attorney near me","bid_low_en":56.73,"bid_high_en":278.33,"competition_en":"LOW","competition_index_en":13,"head_es":"abogado de lesiones personales","bid_low_es":21.59,"bid_high_es":134,"competition_es":"LOW","competition_index_es":25,"family_bid_low_median":47.45,"family_bid_high_median":255,"queries_with_bid":7,"head_searches":22200,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:NY:auto-accidents","dataset":"ad-costs","level":"family","jurisdiction":"NY","stateName":"New York","practice":"auto-accidents","family":"auto-accidents","familyName":"Car accidents","familyNameEs":"Accidentes de auto","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"New York, Car accidents: English head \"car accident lawyer near me\": top-of-page bids $73.89 to $292 a click, competition low; Spanish head \"abogado de accidentes\": $80.81 to $252, competition low. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":291.98,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"car accident lawyer near me","bid_low_en":73.89,"bid_high_en":291.98,"competition_en":"LOW","competition_index_en":11,"head_es":"abogado de accidentes","bid_low_es":80.81,"bid_high_es":252.5,"competition_es":"LOW","competition_index_es":4,"family_bid_low_median":76.59,"family_bid_high_median":273.29,"queries_with_bid":8,"head_searches":12100,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:NY:truck-accidents","dataset":"ad-costs","level":"family","jurisdiction":"NY","stateName":"New York","practice":"truck-accidents","family":"truck-accidents","familyName":"Truck accidents","familyNameEs":"Accidentes de camiones","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"New York, Truck accidents: English head \"truck accident lawyer near me\": top-of-page bids $29.37 to $312 a click, competition low; Spanish head \"abogado de accidentes de camiones\": $77.11 to $185, competition low. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":312,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"truck accident lawyer near me","bid_low_en":29.37,"bid_high_en":312,"competition_en":"LOW","competition_index_en":7,"head_es":"abogado de accidentes de camiones","bid_low_es":77.11,"bid_high_es":184.8,"competition_es":"LOW","competition_index_es":25,"family_bid_low_median":29.37,"family_bid_high_median":248.4,"queries_with_bid":4,"head_searches":5400,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:NY:motorcycle-accidents","dataset":"ad-costs","level":"family","jurisdiction":"NY","stateName":"New York","practice":"motorcycle-accidents","family":"motorcycle-accidents","familyName":"Motorcycle accidents","familyNameEs":"Accidentes de motocicleta","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"New York, Motorcycle accidents: English head \"motorcycle accident lawyer near me\": top-of-page bids $56.84 to $218 a click, competition low. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":217.58,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"motorcycle accident lawyer near me","bid_low_en":56.84,"bid_high_en":217.58,"competition_en":"LOW","competition_index_en":7,"family_bid_low_median":56.84,"family_bid_high_median":283.79,"queries_with_bid":4,"head_searches":5400,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:NY:pedestrian-bicycle-accidents","dataset":"ad-costs","level":"family","jurisdiction":"NY","stateName":"New York","practice":"pedestrian-bicycle-accidents","family":"pedestrian-bicycle-accidents","familyName":"Pedestrian and bicycle accidents","familyNameEs":"Accidentes de peatones y ciclistas","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"New York, Pedestrian and bicycle accidents: English head \"pedestrian accident lawyer\": top-of-page bids $36.63 to $300 a click, competition low. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":300,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"pedestrian accident lawyer","bid_low_en":36.63,"bid_high_en":300,"competition_en":"LOW","competition_index_en":4,"family_bid_low_median":36.63,"family_bid_high_median":300,"queries_with_bid":2,"head_searches":590,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:NY:rideshare-accidents","dataset":"ad-costs","level":"family","jurisdiction":"NY","stateName":"New York","practice":"rideshare-accidents","family":"rideshare-accidents","familyName":"Rideshare accidents","familyNameEs":"Accidentes de vehículos de transporte por aplicación","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"New York, Rideshare accidents: English head \"uber accident lawyer\": top-of-page bids $21.15 to $214 a click, competition low. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":214.46,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"uber accident lawyer","bid_low_en":21.15,"bid_high_en":214.46,"competition_en":"LOW","competition_index_en":5,"family_bid_low_median":21.15,"family_bid_high_median":214.46,"queries_with_bid":3,"head_searches":390,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:NY:premises-liability","dataset":"ad-costs","level":"family","jurisdiction":"NY","stateName":"New York","practice":"premises-liability","family":"premises-liability","familyName":"Premises liability (slip and fall)","familyNameEs":"Responsabilidad de propietarios (resbalones y caídas)","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"New York, Premises liability (slip and fall): English head \"slip and fall lawyer near me\": top-of-page bids $73.70 to $500 a click, competition low. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":500,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"slip and fall lawyer near me","bid_low_en":73.7,"bid_high_en":500,"competition_en":"LOW","competition_index_en":12,"family_bid_low_median":76.81,"family_bid_high_median":381.5,"queries_with_bid":6,"head_searches":2900,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:NY:dog-bites","dataset":"ad-costs","level":"family","jurisdiction":"NY","stateName":"New York","practice":"dog-bites","family":"dog-bites","familyName":"Dog bites","familyNameEs":"Mordeduras de perro","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"New York, Dog bites: English head \"dog bite lawyer near me\": top-of-page bids $63.35 to $233 a click, competition low. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":232.88,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"dog bite lawyer near me","bid_low_en":63.35,"bid_high_en":232.88,"competition_en":"LOW","competition_index_en":4,"family_bid_low_median":63.35,"family_bid_high_median":232.88,"queries_with_bid":3,"head_searches":1000,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:NY:wrongful-death","dataset":"ad-costs","level":"family","jurisdiction":"NY","stateName":"New York","practice":"wrongful-death","family":"wrongful-death","familyName":"Wrongful death","familyNameEs":"Muerte por negligencia","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"New York, Wrongful death: English head \"wrongful death lawyer\": top-of-page bids $66.80 to $235 a click, competition low. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":235.16,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"wrongful death lawyer","bid_low_en":66.8,"bid_high_en":235.16,"competition_en":"LOW","competition_index_en":4,"family_bid_low_median":25.63,"family_bid_high_median":238.7,"queries_with_bid":4,"head_searches":1000,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:NY:catastrophic-injury","dataset":"ad-costs","level":"family","jurisdiction":"NY","stateName":"New York","practice":"catastrophic-injury","family":"catastrophic-injury","familyName":"Brain, spinal cord and burn injuries","familyNameEs":"Lesiones cerebrales, de médula espinal y quemaduras","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"New York, Brain, spinal cord and burn injuries: English head \"brain injury lawyer\": top-of-page bids $50.00 to $400 a click, competition low. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":400,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"brain injury lawyer","bid_low_en":50,"bid_high_en":400,"competition_en":"LOW","competition_index_en":4,"family_bid_low_median":27.66,"family_bid_high_median":247.75,"queries_with_bid":2,"head_searches":320,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:NY:aviation-accidents","dataset":"ad-costs","level":"family","jurisdiction":"NY","stateName":"New York","practice":"aviation-accidents","family":"aviation-accidents","familyName":"Aviation accidents","familyNameEs":"Accidentes de aviación","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"New York, Aviation accidents: English head \"aviation accident lawyer\": top-of-page bids $30.68 to $151 a click, competition low. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":150.57,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"aviation accident lawyer","bid_low_en":30.68,"bid_high_en":150.57,"competition_en":"LOW","competition_index_en":11,"family_bid_low_median":30.68,"family_bid_high_median":150.57,"queries_with_bid":3,"head_searches":90,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:NY:maritime-injury","dataset":"ad-costs","level":"family","jurisdiction":"NY","stateName":"New York","practice":"maritime-injury","family":"maritime-injury","familyName":"Maritime and boating injuries","familyNameEs":"Lesiones marítimas y en embarcaciones","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"New York, Maritime and boating injuries: English head \"maritime lawyer\": top-of-page bids $14.91 to $134 a click, competition low. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":133.59,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"maritime lawyer","bid_low_en":14.91,"bid_high_en":133.59,"competition_en":"LOW","competition_index_en":7,"family_bid_low_median":17.45,"family_bid_high_median":145.06,"queries_with_bid":2,"head_searches":880,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:NY:assault-defamation","dataset":"ad-costs","level":"family","jurisdiction":"NY","stateName":"New York","practice":"assault-defamation","family":"assault-defamation","familyName":"Assault, libel and slander","familyNameEs":"Agresión, libelo y difamación","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"New York, Assault, libel and slander: English head \"defamation lawyer\": top-of-page bids $2.19 to $11.06 a click, competition medium. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":11.06,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"defamation lawyer","bid_low_en":2.19,"bid_high_en":11.06,"competition_en":"MEDIUM","competition_index_en":40,"family_bid_low_median":1.57,"family_bid_high_median":11.06,"queries_with_bid":5,"head_searches":1000,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:NY:medical-malpractice","dataset":"ad-costs","level":"family","jurisdiction":"NY","stateName":"New York","practice":"medical-malpractice","family":"medical-malpractice","topLevel":true,"familyName":"Medical malpractice","familyNameEs":"Negligencia médica","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"New York, Medical malpractice: English head \"medical malpractice lawyer\": top-of-page bids $8.23 to $49.40 a click, competition low; Spanish head \"abogado de negligencia medica\": $6.06 to $42.82, competition high. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":49.4,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"medical malpractice lawyer","bid_low_en":8.23,"bid_high_en":49.4,"competition_en":"LOW","competition_index_en":7,"head_es":"abogado de negligencia medica","bid_low_es":6.06,"bid_high_es":42.82,"competition_es":"HIGH","competition_index_es":68,"family_bid_low_median":7.78,"family_bid_high_median":50.12,"queries_with_bid":8,"head_searches":9900,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:NY:birth-injury","dataset":"ad-costs","level":"family","jurisdiction":"NY","stateName":"New York","practice":"birth-injury","family":"birth-injury","familyName":"Birth injuries","familyNameEs":"Lesiones de parto","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"New York, Birth injuries: English head \"birth trauma lawyer\": top-of-page bids $51.48 to $262 a click, competition low. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":262.16,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"birth trauma lawyer","bid_low_en":51.48,"bid_high_en":262.16,"competition_en":"LOW","competition_index_en":15,"family_bid_low_median":48.55,"family_bid_high_median":245.72,"queries_with_bid":2,"head_searches":140,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:NY:mass-tort","dataset":"ad-costs","level":"family","jurisdiction":"NY","stateName":"New York","practice":"mass-tort","family":"mass-tort","topLevel":true,"familyName":"Mass torts","familyNameEs":"Daños masivos","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"New York, Mass torts: English head \"class action lawyer\": top-of-page bids $6.45 to $29.77 a click, competition low. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":29.77,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"class action lawyer","bid_low_en":6.45,"bid_high_en":29.77,"competition_en":"LOW","competition_index_en":20,"family_bid_low_median":6.45,"family_bid_high_median":29.77,"queries_with_bid":3,"head_searches":720,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:NY:product-liability","dataset":"ad-costs","level":"family","jurisdiction":"NY","stateName":"New York","practice":"product-liability","family":"product-liability","familyName":"Product liability","familyNameEs":"Responsabilidad por productos","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"New York, Product liability: English head \"product liability lawyer\": top-of-page bids $16.63 to $86.80 a click, competition low. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":86.8,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"product liability lawyer","bid_low_en":16.63,"bid_high_en":86.8,"competition_en":"LOW","competition_index_en":26,"family_bid_low_median":20.54,"family_bid_high_median":93.4,"queries_with_bid":2,"head_searches":210,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:NY:toxic-exposure","dataset":"ad-costs","level":"family","jurisdiction":"NY","stateName":"New York","practice":"toxic-exposure","family":"toxic-exposure","familyName":"Toxic exposure and asbestos","familyNameEs":"Exposición tóxica y asbesto","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"New York, Toxic exposure and asbestos: English head \"asbestos lawyer\": top-of-page bids $10.72 to $202 a click, competition low. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":201.68,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"asbestos lawyer","bid_low_en":10.72,"bid_high_en":201.68,"competition_en":"LOW","competition_index_en":27,"family_bid_low_median":11.16,"family_bid_high_median":139.06,"queries_with_bid":2,"head_searches":90,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:NY:mesothelioma","dataset":"ad-costs","level":"family","jurisdiction":"NY","stateName":"New York","practice":"toxic-exposure","family":"mesothelioma","parent":"toxic-exposure","familyName":"Mesothelioma","familyNameEs":"Mesotelioma","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"New York, Mesothelioma: English head \"mesothelioma lawyer near me\": top-of-page bids $90.51 to $314 a click, competition low. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":314.22,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"mesothelioma lawyer near me","bid_low_en":90.51,"bid_high_en":314.22,"competition_en":"LOW","competition_index_en":1,"family_bid_low_median":126.22,"family_bid_high_median":325.8,"queries_with_bid":4,"head_searches":1600,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:NY:workers-compensation","dataset":"ad-costs","level":"family","jurisdiction":"NY","stateName":"New York","practice":"workers-compensation","family":"workers-compensation","topLevel":true,"familyName":"Workers' compensation","familyNameEs":"Compensación laboral","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"New York, Workers' compensation: English head \"workers comp attorney\": top-of-page bids $19.30 to $105 a click, competition low; Spanish head \"abogado de compensacion laboral\": $34.23 to $339, competition high. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":105.26,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"workers comp attorney","bid_low_en":19.3,"bid_high_en":105.26,"competition_en":"LOW","competition_index_en":27,"head_es":"abogado de compensacion laboral","bid_low_es":34.23,"bid_high_es":339.37,"competition_es":"HIGH","competition_index_es":82,"family_bid_low_median":19.65,"family_bid_high_median":105.26,"queries_with_bid":11,"head_searches":12100,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:NY:employment-law","dataset":"ad-costs","level":"family","jurisdiction":"NY","stateName":"New York","practice":"employment-law","family":"employment-law","topLevel":true,"familyName":"Employment law","familyNameEs":"Derecho laboral","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"New York, Employment law: English head \"employment lawyer\": top-of-page bids $4.33 to $19.79 a click, competition low; Spanish head \"abogado laboral\": $9.28 to $69.59, competition medium. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":19.79,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"employment lawyer","bid_low_en":4.33,"bid_high_en":19.79,"competition_en":"LOW","competition_index_en":7,"head_es":"abogado laboral","bid_low_es":9.28,"bid_high_es":69.59,"competition_es":"MEDIUM","competition_index_es":48,"family_bid_low_median":4.33,"family_bid_high_median":19.66,"queries_with_bid":11,"head_searches":9900,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:NY:employment-discrimination","dataset":"ad-costs","level":"family","jurisdiction":"NY","stateName":"New York","practice":"employment-discrimination","family":"employment-discrimination","familyName":"Workplace discrimination and harassment","familyNameEs":"Discriminación y acoso laboral","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"New York, Workplace discrimination and harassment: English head \"employment discrimination lawyer\": top-of-page bids $4.37 to $29.10 a click, competition low; Spanish head \"abogado de acoso laboral\": $4.40 to $46.50, competition high. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":29.1,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"employment discrimination lawyer","bid_low_en":4.37,"bid_high_en":29.1,"competition_en":"LOW","competition_index_en":23,"head_es":"abogado de acoso laboral","bid_low_es":4.4,"bid_high_es":46.5,"competition_es":"HIGH","competition_index_es":67,"family_bid_low_median":4.38,"family_bid_high_median":27.11,"queries_with_bid":6,"head_searches":880,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:NY:wage-and-hour","dataset":"ad-costs","level":"family","jurisdiction":"NY","stateName":"New York","practice":"wage-and-hour","family":"wage-and-hour","familyName":"Unpaid wages and overtime","familyNameEs":"Salarios y horas extra no pagados","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"New York, Unpaid wages and overtime: English head \"wage and hour lawyer\": top-of-page bids $3.72 to $14.48 a click, competition low. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":14.48,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"wage and hour lawyer","bid_low_en":3.72,"bid_high_en":14.48,"competition_en":"LOW","competition_index_en":18,"family_bid_low_median":3.66,"family_bid_high_median":14.1,"queries_with_bid":4,"head_searches":140,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:NY:wrongful-termination","dataset":"ad-costs","level":"family","jurisdiction":"NY","stateName":"New York","practice":"wrongful-termination","family":"wrongful-termination","familyName":"Wrongful termination and retaliation","familyNameEs":"Despido injustificado y represalias","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"New York, Wrongful termination and retaliation: English head \"wrongful termination lawyer\": top-of-page bids $3.58 to $22.27 a click, competition medium; Spanish head \"abogado de despido injustificado\": $6.15 to $16.63, competition medium. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":22.27,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"wrongful termination lawyer","bid_low_en":3.58,"bid_high_en":22.27,"competition_en":"MEDIUM","competition_index_en":53,"head_es":"abogado de despido injustificado","bid_low_es":6.15,"bid_high_es":16.63,"competition_es":"MEDIUM","competition_index_es":64,"family_bid_low_median":3.22,"family_bid_high_median":18.21,"queries_with_bid":6,"head_searches":2900,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:NY:whistleblower","dataset":"ad-costs","level":"family","jurisdiction":"NY","stateName":"New York","practice":"whistleblower","family":"whistleblower","familyName":"Whistleblower and qui tam","familyNameEs":"Denunciantes y acciones qui tam","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"New York, Whistleblower and qui tam: English head \"whistleblower lawyer\": top-of-page bids $5.87 to $51.00 a click, competition low. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":51,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"whistleblower lawyer","bid_low_en":5.87,"bid_high_en":51,"competition_en":"LOW","competition_index_en":17,"family_bid_low_median":5.87,"family_bid_high_median":51,"queries_with_bid":3,"head_searches":320,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:NY:labor-relations","dataset":"ad-costs","level":"family","jurisdiction":"NY","stateName":"New York","practice":"labor-relations","family":"labor-relations","familyName":"Labor and union relations","familyNameEs":"Relaciones laborales y sindicales","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"New York, Labor and union relations: English head \"union lawyer\": top-of-page bids $3.00 to $8.72 a click, competition low. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":8.72,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"union lawyer","bid_low_en":3,"bid_high_en":8.72,"competition_en":"LOW","competition_index_en":30,"family_bid_low_median":3,"family_bid_high_median":11.18,"queries_with_bid":3,"head_searches":70,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:NY:employee-benefits","dataset":"ad-costs","level":"family","jurisdiction":"NY","stateName":"New York","practice":"employee-benefits","family":"employee-benefits","familyName":"Employee benefits and ERISA","familyNameEs":"Beneficios de empleados y ERISA","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"New York, Employee benefits and ERISA: English head \"erisa lawyer\": top-of-page bids $5.12 to $38.97 a click, competition low. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":38.97,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"erisa lawyer","bid_low_en":5.12,"bid_high_en":38.97,"competition_en":"LOW","competition_index_en":13,"family_bid_low_median":5.12,"family_bid_high_median":38.97,"queries_with_bid":3,"head_searches":260,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:NY:immigration","dataset":"ad-costs","level":"family","jurisdiction":"NY","stateName":"New York","practice":"immigration","family":"immigration","topLevel":true,"familyName":"Immigration","familyNameEs":"Inmigración","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"New York, Immigration: English head \"immigration lawyer\": top-of-page bids $5.00 to $20.84 a click, competition low; Spanish head \"abogado de inmigracion\": $5.80 to $47.67, competition high. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":20.84,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"immigration lawyer","bid_low_en":5,"bid_high_en":20.84,"competition_en":"LOW","competition_index_en":10,"head_es":"abogado de inmigracion","bid_low_es":5.8,"bid_high_es":47.67,"competition_es":"HIGH","competition_index_es":77,"family_bid_low_median":4.6,"family_bid_high_median":21.97,"queries_with_bid":8,"head_searches":12100,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:NY:removal-defense","dataset":"ad-costs","level":"family","jurisdiction":"NY","stateName":"New York","practice":"removal-defense","family":"removal-defense","familyName":"Deportation and removal defense","familyNameEs":"Defensa contra la deportación","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"New York, Deportation and removal defense: English head \"deportation lawyer\": top-of-page bids $7.95 to $35.00 a click, competition medium. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":35,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"deportation lawyer","bid_low_en":7.95,"bid_high_en":35,"competition_en":"MEDIUM","competition_index_en":53,"family_bid_low_median":7.95,"family_bid_high_median":35,"queries_with_bid":3,"head_searches":70,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:NY:asylum","dataset":"ad-costs","level":"family","jurisdiction":"NY","stateName":"New York","practice":"asylum","family":"asylum","familyName":"Asylum","familyNameEs":"Asilo","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"New York, Asylum: English head \"asylum lawyer\": top-of-page bids $19.34 to $35.00 a click, competition medium; Spanish head \"abogado de asilo\": $3.18 to $14.20, competition high. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":35,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"asylum lawyer","bid_low_en":19.34,"bid_high_en":35,"competition_en":"MEDIUM","competition_index_en":55,"head_es":"abogado de asilo","bid_low_es":3.18,"bid_high_es":14.2,"competition_es":"HIGH","competition_index_es":100,"family_bid_low_median":3.27,"family_bid_high_median":35,"queries_with_bid":5,"head_searches":140,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:NY:family-immigration","dataset":"ad-costs","level":"family","jurisdiction":"NY","stateName":"New York","practice":"family-immigration","family":"family-immigration","familyName":"Family-based immigration","familyNameEs":"Inmigración por vínculo familiar","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"New York, Family-based immigration: English head \"green card lawyer\": top-of-page bids $8.67 to $22.49 a click, competition low. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":22.49,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"green card lawyer","bid_low_en":8.67,"bid_high_en":22.49,"competition_en":"LOW","competition_index_en":22,"family_bid_low_median":10.83,"family_bid_high_median":23.99,"queries_with_bid":4,"head_searches":140,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:NY:employment-immigration","dataset":"ad-costs","level":"family","jurisdiction":"NY","stateName":"New York","practice":"employment-immigration","family":"employment-immigration","familyName":"Work visas and employment-based immigration","familyNameEs":"Visas de trabajo e inmigración por empleo","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"New York, Work visas and employment-based immigration: English head \"h1b lawyer\": top-of-page bids $14.67 to $38.33 a click, competition medium. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":38.33,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"h1b lawyer","bid_low_en":14.67,"bid_high_en":38.33,"competition_en":"MEDIUM","competition_index_en":36,"family_bid_low_median":14.12,"family_bid_high_median":38.33,"queries_with_bid":3,"head_searches":320,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:NY:naturalization","dataset":"ad-costs","level":"family","jurisdiction":"NY","stateName":"New York","practice":"naturalization","family":"naturalization","familyName":"Citizenship and naturalization","familyNameEs":"Ciudadanía y naturalización","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"New York, Citizenship and naturalization: English head \"citizenship lawyer\": top-of-page bids $3.67 to $12.36 a click, competition medium. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":12.36,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"citizenship lawyer","bid_low_en":3.67,"bid_high_en":12.36,"competition_en":"MEDIUM","competition_index_en":38,"family_bid_low_median":4.59,"family_bid_high_median":18.06,"queries_with_bid":2,"head_searches":90,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:NY:family-law","dataset":"ad-costs","level":"family","jurisdiction":"NY","stateName":"New York","practice":"family-law","family":"family-law","topLevel":true,"familyName":"Family law","familyNameEs":"Derecho de familia","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"New York, Family law: English head \"family law attorney\": top-of-page bids $5.00 to $33.06 a click, competition low; Spanish head \"abogado de familia cerca de mi\": $2.14 to $9.67, competition high. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":33.06,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"family law attorney","bid_low_en":5,"bid_high_en":33.06,"competition_en":"LOW","competition_index_en":7,"head_es":"abogado de familia cerca de mi","bid_low_es":2.14,"bid_high_es":9.67,"competition_es":"HIGH","competition_index_es":88,"family_bid_low_median":3.53,"family_bid_high_median":30,"queries_with_bid":9,"head_searches":12100,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:NY:divorce","dataset":"ad-costs","level":"family","jurisdiction":"NY","stateName":"New York","practice":"divorce","family":"divorce","familyName":"Divorce","familyNameEs":"Divorcio","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"New York, Divorce: English head \"divorce lawyer\": top-of-page bids $7.62 to $39.46 a click, competition low; Spanish head \"abogado de divorcio\": $2.85 to $15.24, competition high. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":39.46,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"divorce lawyer","bid_low_en":7.62,"bid_high_en":39.46,"competition_en":"LOW","competition_index_en":8,"head_es":"abogado de divorcio","bid_low_es":2.85,"bid_high_es":15.24,"competition_es":"HIGH","competition_index_es":88,"family_bid_low_median":4.44,"family_bid_high_median":29.3,"queries_with_bid":8,"head_searches":14800,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:NY:child-custody","dataset":"ad-costs","level":"family","jurisdiction":"NY","stateName":"New York","practice":"child-custody","family":"child-custody","familyName":"Child custody","familyNameEs":"Custodia de menores","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"New York, Child custody: English head \"child custody attorney\": top-of-page bids $5.00 to $35.51 a click, competition medium. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":35.51,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"child custody attorney","bid_low_en":5,"bid_high_en":35.51,"competition_en":"MEDIUM","competition_index_en":36,"family_bid_low_median":5,"family_bid_high_median":35.51,"queries_with_bid":5,"head_searches":1600,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:NY:child-support","dataset":"ad-costs","level":"family","jurisdiction":"NY","stateName":"New York","practice":"child-support","family":"child-support","familyName":"Child support","familyNameEs":"Manutención de menores","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"New York, Child support: English head \"child support lawyer\": top-of-page bids $5.87 to $31.00 a click, competition medium. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":31,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"child support lawyer","bid_low_en":5.87,"bid_high_en":31,"competition_en":"MEDIUM","competition_index_en":55,"family_bid_low_median":4.8,"family_bid_high_median":31.49,"queries_with_bid":4,"head_searches":2900,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:NY:adoption","dataset":"ad-costs","level":"family","jurisdiction":"NY","stateName":"New York","practice":"adoption","family":"adoption","familyName":"Adoption and paternity","familyNameEs":"Adopción y paternidad","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"New York, Adoption and paternity: English head \"adoption lawyer\": top-of-page bids $2.74 to $24.07 a click, competition low. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":24.07,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"adoption lawyer","bid_low_en":2.74,"bid_high_en":24.07,"competition_en":"LOW","competition_index_en":24,"family_bid_low_median":2.74,"family_bid_high_median":24.07,"queries_with_bid":2,"head_searches":1000,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:NY:domestic-violence","dataset":"ad-costs","level":"family","jurisdiction":"NY","stateName":"New York","practice":"domestic-violence","family":"domestic-violence","familyName":"Domestic violence and protective orders","familyNameEs":"Violencia doméstica y órdenes de protección","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"New York, Domestic violence and protective orders: English head \"domestic violence lawyer near me\": top-of-page bids $7.68 to $53.36 a click, competition low. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":53.36,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"domestic violence lawyer near me","bid_low_en":7.68,"bid_high_en":53.36,"competition_en":"LOW","competition_index_en":8,"family_bid_low_median":5.8,"family_bid_high_median":77.98,"queries_with_bid":6,"head_searches":590,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:NY:criminal-defense","dataset":"ad-costs","level":"family","jurisdiction":"NY","stateName":"New York","practice":"criminal-defense","family":"criminal-defense","topLevel":true,"familyName":"Criminal defense","familyNameEs":"Defensa penal","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"New York, Criminal defense: English head \"criminal defense lawyer\": top-of-page bids $8.12 to $77.63 a click, competition low; Spanish head \"abogado penal\": $5.88 to $96.00, competition low. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":77.63,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"criminal defense lawyer","bid_low_en":8.12,"bid_high_en":77.63,"competition_en":"LOW","competition_index_en":5,"head_es":"abogado penal","bid_low_es":5.88,"bid_high_es":96,"competition_es":"LOW","competition_index_es":17,"family_bid_low_median":5.91,"family_bid_high_median":79.67,"queries_with_bid":8,"head_searches":9900,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:NY:dui-dwi","dataset":"ad-costs","level":"family","jurisdiction":"NY","stateName":"New York","practice":"dui-dwi","family":"dui-dwi","familyName":"DUI and DWI","familyNameEs":"Conducir en estado de ebriedad (DUI/DWI)","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"New York, DUI and DWI: English head \"dui lawyer\": top-of-page bids $18.44 to $200 a click, competition low. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":200.38,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"dui lawyer","bid_low_en":18.44,"bid_high_en":200.38,"competition_en":"LOW","competition_index_en":7,"family_bid_low_median":15,"family_bid_high_median":145.95,"queries_with_bid":5,"head_searches":9900,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:NY:white-collar","dataset":"ad-costs","level":"family","jurisdiction":"NY","stateName":"New York","practice":"white-collar","family":"white-collar","familyName":"White-collar and fraud charges","familyNameEs":"Delitos de cuello blanco y fraude","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"New York, White-collar and fraud charges: English head \"federal criminal defense lawyer\": top-of-page bids $9.52 to $109 a click, competition low; Spanish head \"abogado de fraude\": $3.44 to $11.21, competition medium. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":109.09,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"federal criminal defense lawyer","bid_low_en":9.52,"bid_high_en":109.09,"competition_en":"LOW","competition_index_en":19,"head_es":"abogado de fraude","bid_low_es":3.44,"bid_high_es":11.21,"competition_es":"MEDIUM","competition_index_es":61,"family_bid_low_median":25,"family_bid_high_median":51,"queries_with_bid":5,"head_searches":260,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:NY:bankruptcy","dataset":"ad-costs","level":"family","jurisdiction":"NY","stateName":"New York","practice":"bankruptcy","family":"bankruptcy","topLevel":true,"familyName":"Bankruptcy","familyNameEs":"Bancarrota","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"New York, Bankruptcy: Spanish head \"abogado de bancarrota\": $3.37 to $21.71, competition high. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":21.71,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_es":"abogado de bancarrota","bid_low_es":3.37,"bid_high_es":21.71,"competition_es":"HIGH","competition_index_es":77,"family_bid_low_median":2.83,"family_bid_high_median":20.11,"queries_with_bid":2,"head_searches":70,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:NY:chapter-7","dataset":"ad-costs","level":"family","jurisdiction":"NY","stateName":"New York","practice":"consumer-bankruptcy","family":"chapter-7","parent":"consumer-bankruptcy","familyName":"Chapter 7 bankruptcy","familyNameEs":"Bancarrota del capítulo 7","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"New York, Chapter 7 bankruptcy: English head \"chapter 7 lawyer\": top-of-page bids $5.33 to $22.30 a click, competition low. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":22.3,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"chapter 7 lawyer","bid_low_en":5.33,"bid_high_en":22.3,"competition_en":"LOW","competition_index_en":20,"family_bid_low_median":5.47,"family_bid_high_median":24.65,"queries_with_bid":2,"head_searches":110,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:NY:business-bankruptcy","dataset":"ad-costs","level":"family","jurisdiction":"NY","stateName":"New York","practice":"business-bankruptcy","family":"business-bankruptcy","familyName":"Business bankruptcy (Chapter 11)","familyNameEs":"Bancarrota de empresas (capítulo 11)","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"New York, Business bankruptcy (Chapter 11): English head \"chapter 11 attorney\": top-of-page bids $8.57 to $16.20 a click, competition low. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":16.2,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"chapter 11 attorney","bid_low_en":8.57,"bid_high_en":16.2,"competition_en":"LOW","competition_index_en":8,"family_bid_low_median":8.57,"family_bid_high_median":16.2,"queries_with_bid":1,"head_searches":170,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:NY:estate-planning","dataset":"ad-costs","level":"family","jurisdiction":"NY","stateName":"New York","practice":"estate-planning","family":"estate-planning","topLevel":true,"familyName":"Estate planning","familyNameEs":"Planificación patrimonial","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"New York, Estate planning: English head \"estate planning attorney\": top-of-page bids $2.99 to $17.32 a click, competition low. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":17.32,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"estate planning attorney","bid_low_en":2.99,"bid_high_en":17.32,"competition_en":"LOW","competition_index_en":10,"family_bid_low_median":2.74,"family_bid_high_median":17.1,"queries_with_bid":10,"head_searches":22200,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:NY:probate","dataset":"ad-costs","level":"family","jurisdiction":"NY","stateName":"New York","practice":"probate","family":"probate","familyName":"Probate and estate administration","familyNameEs":"Sucesiones y administración de herencias","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"New York, Probate and estate administration: English head \"probate attorney\": top-of-page bids $5.50 to $30.00 a click, competition low. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":30,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"probate attorney","bid_low_en":5.5,"bid_high_en":30,"competition_en":"LOW","competition_index_en":15,"family_bid_low_median":5.2,"family_bid_high_median":30.33,"queries_with_bid":4,"head_searches":3600,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:NY:guardianship","dataset":"ad-costs","level":"family","jurisdiction":"NY","stateName":"New York","practice":"guardianship","family":"guardianship","familyName":"Guardianship and conservatorship","familyNameEs":"Tutela y curatela","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"New York, Guardianship and conservatorship: English head \"guardianship attorney\": top-of-page bids $3.50 to $24.03 a click, competition medium. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":24.03,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"guardianship attorney","bid_low_en":3.5,"bid_high_en":24.03,"competition_en":"MEDIUM","competition_index_en":36,"family_bid_low_median":2.9,"family_bid_high_median":18.97,"queries_with_bid":2,"head_searches":590,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:NY:elder-law","dataset":"ad-costs","level":"family","jurisdiction":"NY","stateName":"New York","practice":"elder-law","family":"elder-law","familyName":"Elder law and long-term care planning","familyNameEs":"Derecho de personas mayores y planificación de cuidados","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"New York, Elder law and long-term care planning: English head \"elder law lawyer near me\": top-of-page bids $2.49 to $18.46 a click, competition medium. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":18.46,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"elder law lawyer near me","bid_low_en":2.49,"bid_high_en":18.46,"competition_en":"MEDIUM","competition_index_en":53,"family_bid_low_median":3,"family_bid_high_median":18.46,"queries_with_bid":5,"head_searches":1900,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:NY:ssdi","dataset":"ad-costs","level":"family","jurisdiction":"NY","stateName":"New York","practice":"ssdi","family":"ssdi","topLevel":true,"familyName":"Social Security disability (SSDI and SSI)","familyNameEs":"Discapacidad del Seguro Social (SSDI y SSI)","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"New York, Social Security disability (SSDI and SSI): English head \"social security disability lawyer\": top-of-page bids $3.32 to $20.85 a click, competition low; Spanish head \"abogado de seguro social\": $4.32 to $22.72, competition high. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":20.85,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"social security disability lawyer","bid_low_en":3.32,"bid_high_en":20.85,"competition_en":"LOW","competition_index_en":10,"head_es":"abogado de seguro social","bid_low_es":4.32,"bid_high_es":22.72,"competition_es":"HIGH","competition_index_es":100,"family_bid_low_median":6.06,"family_bid_high_median":32.44,"queries_with_bid":6,"head_searches":880,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:NY:va-disability","dataset":"ad-costs","level":"family","jurisdiction":"NY","stateName":"New York","practice":"va-disability","family":"va-disability","topLevel":true,"familyName":"VA disability and veterans' benefits","familyNameEs":"Discapacidad y beneficios de veteranos (VA)","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"New York, VA disability and veterans' benefits: English head \"va disability lawyer\": top-of-page bids $10.98 to $173 a click, competition medium. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":173.12,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"va disability lawyer","bid_low_en":10.98,"bid_high_en":173.12,"competition_en":"MEDIUM","competition_index_en":43,"family_bid_low_median":10.83,"family_bid_high_median":106.24,"queries_with_bid":3,"head_searches":170,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:NY:lemon-law","dataset":"ad-costs","level":"family","jurisdiction":"NY","stateName":"New York","practice":"lemon-law","family":"lemon-law","topLevel":true,"familyName":"Lemon law and auto fraud","familyNameEs":"Ley limón y fraude automotriz","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"New York, Lemon law and auto fraud: English head \"lemon law lawyer\": top-of-page bids $11.00 to $67.01 a click, competition medium. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":67.01,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"lemon law lawyer","bid_low_en":11,"bid_high_en":67.01,"competition_en":"MEDIUM","competition_index_en":58,"family_bid_low_median":8.83,"family_bid_high_median":91.86,"queries_with_bid":5,"head_searches":1000,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:NY:consumer-protection","dataset":"ad-costs","level":"family","jurisdiction":"NY","stateName":"New York","practice":"consumer-protection","family":"consumer-protection","topLevel":true,"familyName":"Consumer protection","familyNameEs":"Protección al consumidor","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"New York, Consumer protection: English head \"consumer protection lawyer\": top-of-page bids $1.87 to $7.76 a click, competition medium. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":7.76,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"consumer protection lawyer","bid_low_en":1.87,"bid_high_en":7.76,"competition_en":"MEDIUM","competition_index_en":45,"family_bid_low_median":2.59,"family_bid_high_median":8.72,"queries_with_bid":5,"head_searches":590,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:NY:debt-collection-defense","dataset":"ad-costs","level":"family","jurisdiction":"NY","stateName":"New York","practice":"debt-collection-defense","family":"debt-collection-defense","familyName":"Debt collection abuse (FDCPA)","familyNameEs":"Abusos en el cobro de deudas (FDCPA)","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"New York, Debt collection abuse (FDCPA): English head \"debt collection lawyer\": top-of-page bids $4.29 to $16.26 a click, competition medium. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":16.26,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"debt collection lawyer","bid_low_en":4.29,"bid_high_en":16.26,"competition_en":"MEDIUM","competition_index_en":61,"family_bid_low_median":3.96,"family_bid_high_median":18.25,"queries_with_bid":4,"head_searches":590,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:NY:credit-reporting","dataset":"ad-costs","level":"family","jurisdiction":"NY","stateName":"New York","practice":"credit-reporting","family":"credit-reporting","familyName":"Credit report errors (FCRA)","familyNameEs":"Errores en el informe de crédito (FCRA)","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"New York, Credit report errors (FCRA): English head \"fcra lawyer\": top-of-page bids $9.72 to $593 a click, competition medium; Spanish head \"abogado de credito\": $5.94 to $15.25, competition high. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":592.59,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"fcra lawyer","bid_low_en":9.72,"bid_high_en":592.59,"competition_en":"MEDIUM","competition_index_en":49,"head_es":"abogado de credito","bid_low_es":5.94,"bid_high_es":15.25,"competition_es":"HIGH","competition_index_es":74,"family_bid_low_median":5.94,"family_bid_high_median":17.07,"queries_with_bid":3,"head_searches":70,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:NY:tcpa-robocalls","dataset":"ad-costs","level":"family","jurisdiction":"NY","stateName":"New York","practice":"tcpa-robocalls","family":"tcpa-robocalls","familyName":"Robocalls and junk texts (TCPA)","familyNameEs":"Llamadas automáticas y mensajes no deseados (TCPA)","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"New York, Robocalls and junk texts (TCPA): English head \"tcpa lawyer\": top-of-page bids $1.06 to $16.38 a click, competition low. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":16.38,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"tcpa lawyer","bid_low_en":1.06,"bid_high_en":16.38,"competition_en":"LOW","competition_index_en":9,"family_bid_low_median":2.27,"family_bid_high_median":12.54,"queries_with_bid":2,"head_searches":110,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:NY:consumer-fraud","dataset":"ad-costs","level":"family","jurisdiction":"NY","stateName":"New York","practice":"consumer-fraud","family":"consumer-fraud","familyName":"Consumer fraud and scams","familyNameEs":"Fraude al consumidor y estafas","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"New York, Consumer fraud and scams: English head \"fraud attorney\": top-of-page bids $5.75 to $27.66 a click, competition medium. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":27.66,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"fraud attorney","bid_low_en":5.75,"bid_high_en":27.66,"competition_en":"MEDIUM","competition_index_en":62,"family_bid_low_median":5.75,"family_bid_high_median":27.66,"queries_with_bid":3,"head_searches":260,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:NY:business-law","dataset":"ad-costs","level":"family","jurisdiction":"NY","stateName":"New York","practice":"business-law","family":"business-law","topLevel":true,"familyName":"Business and commercial law","familyNameEs":"Derecho empresarial y comercial","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"New York, Business and commercial law: English head \"business lawyer\": top-of-page bids $5.28 to $28.22 a click, competition low. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":28.22,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"business lawyer","bid_low_en":5.28,"bid_high_en":28.22,"competition_en":"LOW","competition_index_en":1,"family_bid_low_median":4.76,"family_bid_high_median":24.87,"queries_with_bid":8,"head_searches":6600,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:NY:business-formation","dataset":"ad-costs","level":"family","jurisdiction":"NY","stateName":"New York","practice":"business-formation","family":"business-formation","familyName":"Business formation and governance","familyNameEs":"Constitución y gobierno de empresas","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"New York, Business formation and governance: English head \"small business lawyer\": top-of-page bids $4.53 to $25.21 a click, competition medium. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":25.21,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"small business lawyer","bid_low_en":4.53,"bid_high_en":25.21,"competition_en":"MEDIUM","competition_index_en":45,"family_bid_low_median":9.2,"family_bid_high_median":44.33,"queries_with_bid":3,"head_searches":260,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:NY:contract-disputes","dataset":"ad-costs","level":"family","jurisdiction":"NY","stateName":"New York","practice":"contract-disputes","family":"contract-disputes","familyName":"Contract disputes","familyNameEs":"Disputas contractuales","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"New York, Contract disputes: English head \"contract lawyer\": top-of-page bids $4.84 to $18.89 a click, competition low. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":18.89,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"contract lawyer","bid_low_en":4.84,"bid_high_en":18.89,"competition_en":"LOW","competition_index_en":1,"family_bid_low_median":4.38,"family_bid_high_median":19.96,"queries_with_bid":4,"head_searches":8100,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:NY:franchise","dataset":"ad-costs","level":"family","jurisdiction":"NY","stateName":"New York","practice":"franchise","family":"franchise","familyName":"Franchise","familyNameEs":"Franquicias","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"New York, Franchise: English head \"franchise lawyer\": top-of-page bids $6.98 to $44.63 a click, competition low. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":44.63,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"franchise lawyer","bid_low_en":6.98,"bid_high_en":44.63,"competition_en":"LOW","competition_index_en":16,"family_bid_low_median":6.98,"family_bid_high_median":44.63,"queries_with_bid":2,"head_searches":170,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:NY:antitrust","dataset":"ad-costs","level":"family","jurisdiction":"NY","stateName":"New York","practice":"antitrust","family":"antitrust","familyName":"Antitrust and unfair competition","familyNameEs":"Competencia desleal y antimonopolio","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"New York, Antitrust and unfair competition: English head \"antitrust lawyer\": top-of-page bids $1.52 to $4.45 a click, competition low. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":4.45,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"antitrust lawyer","bid_low_en":1.52,"bid_high_en":4.45,"competition_en":"LOW","competition_index_en":1,"family_bid_low_median":1.52,"family_bid_high_median":4.45,"queries_with_bid":1,"head_searches":1300,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:NY:insurance-claims","dataset":"ad-costs","level":"family","jurisdiction":"NY","stateName":"New York","practice":"insurance-claims","family":"insurance-claims","topLevel":true,"familyName":"Insurance claim disputes and bad faith","familyNameEs":"Disputas con aseguradoras y mala fe","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"New York, Insurance claim disputes and bad faith: English head \"insurance lawyer\": top-of-page bids $16.99 to $33.38 a click, competition low. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":33.38,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"insurance lawyer","bid_low_en":16.99,"bid_high_en":33.38,"competition_en":"LOW","competition_index_en":32,"family_bid_low_median":13.15,"family_bid_high_median":33.62,"queries_with_bid":4,"head_searches":260,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:NY:civil-rights","dataset":"ad-costs","level":"family","jurisdiction":"NY","stateName":"New York","practice":"civil-rights","family":"civil-rights","topLevel":true,"familyName":"Civil rights","familyNameEs":"Derechos civiles","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"New York, Civil rights: English head \"civil rights attorney\": top-of-page bids $2.23 to $11.47 a click, competition medium. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":11.47,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"civil rights attorney","bid_low_en":2.23,"bid_high_en":11.47,"competition_en":"MEDIUM","competition_index_en":54,"family_bid_low_median":2.09,"family_bid_high_median":10.59,"queries_with_bid":4,"head_searches":1000,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:NY:housing-discrimination","dataset":"ad-costs","level":"family","jurisdiction":"NY","stateName":"New York","practice":"housing-discrimination","family":"housing-discrimination","familyName":"Housing discrimination","familyNameEs":"Discriminación en la vivienda","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"New York, Housing discrimination: English head \"fair housing lawyer\": top-of-page bids $0.57 to $5.73 a click, competition low. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":5.73,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"fair housing lawyer","bid_low_en":0.57,"bid_high_en":5.73,"competition_en":"LOW","competition_index_en":11,"family_bid_low_median":1.42,"family_bid_high_median":7.22,"queries_with_bid":2,"head_searches":140,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:NY:disability-access","dataset":"ad-costs","level":"family","jurisdiction":"NY","stateName":"New York","practice":"disability-access","family":"disability-access","familyName":"Disability access (ADA)","familyNameEs":"Accesibilidad para personas con discapacidad (ADA)","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"New York, Disability access (ADA): English head \"ada lawyer\": top-of-page bids $2.00 to $20.00 a click, competition low. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":20,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"ada lawyer","bid_low_en":2,"bid_high_en":20,"competition_en":"LOW","competition_index_en":8,"family_bid_low_median":3.08,"family_bid_high_median":20.5,"queries_with_bid":3,"head_searches":880,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:NY:landlord-tenant","dataset":"ad-costs","level":"family","jurisdiction":"NY","stateName":"New York","practice":"landlord-tenant","family":"landlord-tenant","topLevel":true,"familyName":"Landlord and tenant","familyNameEs":"Arrendadores e inquilinos","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"New York, Landlord and tenant: English head \"eviction lawyer\": top-of-page bids $1.80 to $6.37 a click, competition medium. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":6.37,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"eviction lawyer","bid_low_en":1.8,"bid_high_en":6.37,"competition_en":"MEDIUM","competition_index_en":42,"family_bid_low_median":2.1,"family_bid_high_median":7.54,"queries_with_bid":6,"head_searches":3600,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:NY:real-estate","dataset":"ad-costs","level":"family","jurisdiction":"NY","stateName":"New York","practice":"real-estate","family":"real-estate","topLevel":true,"familyName":"Real estate","familyNameEs":"Bienes raíces","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"New York, Real estate: English head \"real estate lawyer\": top-of-page bids $2.79 to $9.65 a click, competition low; Spanish head \"abogado de bienes raices\": $1.97 to $5.00, competition medium. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":9.65,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"real estate lawyer","bid_low_en":2.79,"bid_high_en":9.65,"competition_en":"LOW","competition_index_en":3,"head_es":"abogado de bienes raices","bid_low_es":1.97,"bid_high_es":5,"competition_es":"MEDIUM","competition_index_es":47,"family_bid_low_median":2.56,"family_bid_high_median":9.65,"queries_with_bid":7,"head_searches":9900,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:NY:foreclosure-defense","dataset":"ad-costs","level":"family","jurisdiction":"NY","stateName":"New York","practice":"foreclosure-defense","family":"foreclosure-defense","familyName":"Foreclosure defense","familyNameEs":"Defensa contra ejecuciones hipotecarias","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"New York, Foreclosure defense: English head \"foreclosure attorney\": top-of-page bids $7.91 to $55.09 a click, competition medium; Spanish head \"abogado de foreclosure\": $19.96 to $97.22, competition high. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":55.09,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"foreclosure attorney","bid_low_en":7.91,"bid_high_en":55.09,"competition_en":"MEDIUM","competition_index_en":55,"head_es":"abogado de foreclosure","bid_low_es":19.96,"bid_high_es":97.22,"competition_es":"HIGH","competition_index_es":85,"family_bid_low_median":8.12,"family_bid_high_median":56.92,"queries_with_bid":4,"head_searches":480,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:NY:intellectual-property","dataset":"ad-costs","level":"family","jurisdiction":"NY","stateName":"New York","practice":"intellectual-property","family":"intellectual-property","topLevel":true,"familyName":"Intellectual property","familyNameEs":"Propiedad intelectual","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"New York, Intellectual property: English head \"intellectual property lawyer\": top-of-page bids $5.60 to $20.52 a click, competition low. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":20.52,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"intellectual property lawyer","bid_low_en":5.6,"bid_high_en":20.52,"competition_en":"LOW","competition_index_en":1,"family_bid_low_median":5.62,"family_bid_high_median":22.6,"queries_with_bid":6,"head_searches":8100,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:NY:trademark","dataset":"ad-costs","level":"family","jurisdiction":"NY","stateName":"New York","practice":"trademark","family":"trademark","familyName":"Trademarks","familyNameEs":"Marcas","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"New York, Trademarks: English head \"trademark attorney\": top-of-page bids $12.14 to $34.18 a click, competition medium. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":34.18,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"trademark attorney","bid_low_en":12.14,"bid_high_en":34.18,"competition_en":"MEDIUM","competition_index_en":59,"family_bid_low_median":10.34,"family_bid_high_median":35.45,"queries_with_bid":4,"head_searches":2900,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:NY:patent","dataset":"ad-costs","level":"family","jurisdiction":"NY","stateName":"New York","practice":"patent","family":"patent","familyName":"Patents","familyNameEs":"Patentes","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"New York, Patents: English head \"patent attorney\": top-of-page bids $9.00 to $31.80 a click, competition low. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":31.8,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"patent attorney","bid_low_en":9,"bid_high_en":31.8,"competition_en":"LOW","competition_index_en":3,"family_bid_low_median":8.72,"family_bid_high_median":28.74,"queries_with_bid":4,"head_searches":2900,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:NY:copyright","dataset":"ad-costs","level":"family","jurisdiction":"NY","stateName":"New York","practice":"copyright","family":"copyright","familyName":"Copyright","familyNameEs":"Derechos de autor","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"New York, Copyright: English head \"copyright lawyer\": top-of-page bids $3.57 to $18.80 a click, competition low. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":18.8,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"copyright lawyer","bid_low_en":3.57,"bid_high_en":18.8,"competition_en":"LOW","competition_index_en":12,"family_bid_low_median":3.57,"family_bid_high_median":18.8,"queries_with_bid":3,"head_searches":590,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:NY:tax","dataset":"ad-costs","level":"family","jurisdiction":"NY","stateName":"New York","practice":"tax","family":"tax","topLevel":true,"familyName":"Tax disputes and IRS problems","familyNameEs":"Disputas fiscales y problemas con el IRS","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"New York, Tax disputes and IRS problems: English head \"tax lawyer\": top-of-page bids $10.25 to $45.05 a click, competition low. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":45.05,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"tax lawyer","bid_low_en":10.25,"bid_high_en":45.05,"competition_en":"LOW","competition_index_en":3,"family_bid_low_median":10.25,"family_bid_high_median":45.05,"queries_with_bid":6,"head_searches":8100,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:NY:education-law","dataset":"ad-costs","level":"family","jurisdiction":"NY","stateName":"New York","practice":"education-law","family":"education-law","topLevel":true,"familyName":"Education law","familyNameEs":"Derecho educativo","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"New York, Education law: English head \"education lawyer\": top-of-page bids $2.05 to $9.80 a click, competition medium. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":9.8,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"education lawyer","bid_low_en":2.05,"bid_high_en":9.8,"competition_en":"MEDIUM","competition_index_en":53,"family_bid_low_median":2.05,"family_bid_high_median":9.8,"queries_with_bid":3,"head_searches":480,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:NY:special-education","dataset":"ad-costs","level":"family","jurisdiction":"NY","stateName":"New York","practice":"special-education","family":"special-education","familyName":"Special education (IDEA)","familyNameEs":"Educación especial (IDEA)","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"New York, Special education (IDEA): English head \"special education lawyer\": top-of-page bids $1.70 to $6.00 a click, competition medium; Spanish head \"abogado de educacion especial\": $2.19 to $7.12, competition medium. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":6,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"special education lawyer","bid_low_en":1.7,"bid_high_en":6,"competition_en":"MEDIUM","competition_index_en":41,"head_es":"abogado de educacion especial","bid_low_es":2.19,"bid_high_es":7.12,"competition_es":"MEDIUM","competition_index_es":51,"family_bid_low_median":1.7,"family_bid_high_median":6,"queries_with_bid":4,"head_searches":320,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:NY:investor-claims","dataset":"ad-costs","level":"family","jurisdiction":"NY","stateName":"New York","practice":"investor-claims","family":"investor-claims","topLevel":true,"familyName":"Securities and investor fraud","familyNameEs":"Fraude bursátil y reclamos de inversionistas","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"New York, Securities and investor fraud: English head \"securities fraud lawyer\": top-of-page bids $11.43 to $40.56 a click, competition low. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":40.56,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"securities fraud lawyer","bid_low_en":11.43,"bid_high_en":40.56,"competition_en":"LOW","competition_index_en":31,"family_bid_low_median":5.46,"family_bid_high_median":40,"queries_with_bid":3,"head_searches":140,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:OH:personal-injury","dataset":"ad-costs","level":"family","jurisdiction":"OH","stateName":"Ohio","practice":"personal-injury","family":"personal-injury","topLevel":true,"familyName":"Personal injury","familyNameEs":"Lesiones personales","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"Ohio, Personal injury: English head \"personal injury lawyer\": top-of-page bids $30.00 to $278 a click, competition low. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":277.99,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"personal injury lawyer","bid_low_en":30,"bid_high_en":277.99,"competition_en":"LOW","competition_index_en":9,"family_bid_low_median":28.98,"family_bid_high_median":281.97,"queries_with_bid":6,"head_searches":18100,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:OH:auto-accidents","dataset":"ad-costs","level":"family","jurisdiction":"OH","stateName":"Ohio","practice":"auto-accidents","family":"auto-accidents","familyName":"Car accidents","familyNameEs":"Accidentes de auto","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"Ohio, Car accidents: English head \"auto accident lawyer\": top-of-page bids $55.33 to $287 a click, competition medium; Spanish head \"abogado de accidentes\": $42.47 to $97.74, competition low. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":287.06,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"auto accident lawyer","bid_low_en":55.33,"bid_high_en":287.06,"competition_en":"MEDIUM","competition_index_en":48,"head_es":"abogado de accidentes","bid_low_es":42.47,"bid_high_es":97.74,"competition_es":"LOW","competition_index_es":7,"family_bid_low_median":47.28,"family_bid_high_median":274.95,"queries_with_bid":6,"head_searches":6600,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:OH:truck-accidents","dataset":"ad-costs","level":"family","jurisdiction":"OH","stateName":"Ohio","practice":"truck-accidents","family":"truck-accidents","familyName":"Truck accidents","familyNameEs":"Accidentes de camiones","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"Ohio, Truck accidents: English head \"truck accident lawyer near me\": top-of-page bids $30.14 to $197 a click, competition low. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":197,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"truck accident lawyer near me","bid_low_en":30.14,"bid_high_en":197,"competition_en":"LOW","competition_index_en":5,"family_bid_low_median":30.14,"family_bid_high_median":197,"queries_with_bid":3,"head_searches":2400,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:OH:motorcycle-accidents","dataset":"ad-costs","level":"family","jurisdiction":"OH","stateName":"Ohio","practice":"motorcycle-accidents","family":"motorcycle-accidents","familyName":"Motorcycle accidents","familyNameEs":"Accidentes de motocicleta","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"Ohio, Motorcycle accidents: English head \"motorcycle accident lawyer near me\": top-of-page bids $34.00 to $229 a click, competition low. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":228.53,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"motorcycle accident lawyer near me","bid_low_en":34,"bid_high_en":228.53,"competition_en":"LOW","competition_index_en":3,"family_bid_low_median":34,"family_bid_high_median":217.02,"queries_with_bid":4,"head_searches":1300,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:OH:pedestrian-bicycle-accidents","dataset":"ad-costs","level":"family","jurisdiction":"OH","stateName":"Ohio","practice":"pedestrian-bicycle-accidents","family":"pedestrian-bicycle-accidents","familyName":"Pedestrian and bicycle accidents","familyNameEs":"Accidentes de peatones y ciclistas","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"Ohio, Pedestrian and bicycle accidents: English head \"pedestrian accident lawyer\": top-of-page bids $29.32 to $107 a click, competition low. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":106.94,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"pedestrian accident lawyer","bid_low_en":29.32,"bid_high_en":106.94,"competition_en":"LOW","competition_index_en":5,"family_bid_low_median":29.32,"family_bid_high_median":106.94,"queries_with_bid":2,"head_searches":170,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:OH:premises-liability","dataset":"ad-costs","level":"family","jurisdiction":"OH","stateName":"Ohio","practice":"premises-liability","family":"premises-liability","familyName":"Premises liability (slip and fall)","familyNameEs":"Responsabilidad de propietarios (resbalones y caídas)","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"Ohio, Premises liability (slip and fall): English head \"slip and fall attorney\": top-of-page bids $36.53 to $242 a click, competition medium. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":242.43,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"slip and fall attorney","bid_low_en":36.53,"bid_high_en":242.43,"competition_en":"MEDIUM","competition_index_en":39,"family_bid_low_median":10.96,"family_bid_high_median":101.68,"queries_with_bid":4,"head_searches":3600,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:OH:dog-bites","dataset":"ad-costs","level":"family","jurisdiction":"OH","stateName":"Ohio","practice":"dog-bites","family":"dog-bites","familyName":"Dog bites","familyNameEs":"Mordeduras de perro","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"Ohio, Dog bites: English head \"dog bite lawyer near me\": top-of-page bids $34.10 to $171 a click, competition low. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":170.82,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"dog bite lawyer near me","bid_low_en":34.1,"bid_high_en":170.82,"competition_en":"LOW","competition_index_en":9,"family_bid_low_median":34.1,"family_bid_high_median":170.82,"queries_with_bid":3,"head_searches":480,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:OH:maritime-injury","dataset":"ad-costs","level":"family","jurisdiction":"OH","stateName":"Ohio","practice":"maritime-injury","family":"maritime-injury","familyName":"Maritime and boating injuries","familyNameEs":"Lesiones marítimas y en embarcaciones","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"Ohio, Maritime and boating injuries: English head \"maritime lawyer\": top-of-page bids $9.14 to $80.61 a click, competition low. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":80.61,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"maritime lawyer","bid_low_en":9.14,"bid_high_en":80.61,"competition_en":"LOW","competition_index_en":3,"family_bid_low_median":9.14,"family_bid_high_median":80.61,"queries_with_bid":1,"head_searches":480,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:OH:assault-defamation","dataset":"ad-costs","level":"family","jurisdiction":"OH","stateName":"Ohio","practice":"assault-defamation","family":"assault-defamation","familyName":"Assault, libel and slander","familyNameEs":"Agresión, libelo y difamación","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"Ohio, Assault, libel and slander: English head \"defamation lawyer\": top-of-page bids $1.66 to $5.26 a click, competition low. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":5.26,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"defamation lawyer","bid_low_en":1.66,"bid_high_en":5.26,"competition_en":"LOW","competition_index_en":32,"family_bid_low_median":1.66,"family_bid_high_median":4.31,"queries_with_bid":5,"head_searches":590,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:OH:medical-malpractice","dataset":"ad-costs","level":"family","jurisdiction":"OH","stateName":"Ohio","practice":"medical-malpractice","family":"medical-malpractice","topLevel":true,"familyName":"Medical malpractice","familyNameEs":"Negligencia médica","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"Ohio, Medical malpractice: English head \"medical malpractice lawyer\": top-of-page bids $4.59 to $31.16 a click, competition low. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":31.16,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"medical malpractice lawyer","bid_low_en":4.59,"bid_high_en":31.16,"competition_en":"LOW","competition_index_en":4,"family_bid_low_median":4.73,"family_bid_high_median":26.96,"queries_with_bid":6,"head_searches":6600,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:OH:nursing-home-abuse","dataset":"ad-costs","level":"family","jurisdiction":"OH","stateName":"Ohio","practice":"nursing-home-abuse","family":"nursing-home-abuse","familyName":"Nursing home abuse and neglect","familyNameEs":"Abuso y negligencia en hogares de ancianos","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"Ohio, Nursing home abuse and neglect: English head \"nursing home neglect lawyer\": top-of-page bids $19.63 to $220 a click, competition high. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":220.5,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"nursing home neglect lawyer","bid_low_en":19.63,"bid_high_en":220.5,"competition_en":"HIGH","competition_index_en":70,"family_bid_low_median":19.34,"family_bid_high_median":225.06,"queries_with_bid":2,"head_searches":110,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:OH:birth-injury","dataset":"ad-costs","level":"family","jurisdiction":"OH","stateName":"Ohio","practice":"birth-injury","family":"birth-injury","familyName":"Birth injuries","familyNameEs":"Lesiones de parto","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"Ohio, Birth injuries: English head \"birth trauma lawyer\": top-of-page bids $35.95 to $441 a click, competition medium. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":440.86,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"birth trauma lawyer","bid_low_en":35.95,"bid_high_en":440.86,"competition_en":"MEDIUM","competition_index_en":38,"family_bid_low_median":35.95,"family_bid_high_median":440.86,"queries_with_bid":1,"head_searches":210,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:OH:mass-tort","dataset":"ad-costs","level":"family","jurisdiction":"OH","stateName":"Ohio","practice":"mass-tort","family":"mass-tort","topLevel":true,"familyName":"Mass torts","familyNameEs":"Daños masivos","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"Ohio, Mass torts: English head \"class action lawyer\": top-of-page bids $4.56 to $23.25 a click, competition low. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":23.25,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"class action lawyer","bid_low_en":4.56,"bid_high_en":23.25,"competition_en":"LOW","competition_index_en":19,"family_bid_low_median":4.56,"family_bid_high_median":23.25,"queries_with_bid":2,"head_searches":390,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:OH:product-liability","dataset":"ad-costs","level":"family","jurisdiction":"OH","stateName":"Ohio","practice":"product-liability","family":"product-liability","familyName":"Product liability","familyNameEs":"Responsabilidad por productos","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"Ohio, Product liability: English head \"product liability lawyer\": top-of-page bids $27.73 to $49.31 a click, competition medium. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":49.31,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"product liability lawyer","bid_low_en":27.73,"bid_high_en":49.31,"competition_en":"MEDIUM","competition_index_en":40,"family_bid_low_median":19.13,"family_bid_high_median":44.94,"queries_with_bid":2,"head_searches":90,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:OH:drug-device-injury","dataset":"ad-costs","level":"family","jurisdiction":"OH","stateName":"Ohio","practice":"drug-device-injury","family":"drug-device-injury","familyName":"Drug and medical device injuries","familyNameEs":"Lesiones por medicamentos y dispositivos médicos","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"Ohio, Drug and medical device injuries: English head \"hernia mesh lawyer\": top-of-page bids $6.41 to $31.60 a click, competition medium. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":31.6,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"hernia mesh lawyer","bid_low_en":6.41,"bid_high_en":31.6,"competition_en":"MEDIUM","competition_index_en":66,"family_bid_low_median":6.41,"family_bid_high_median":31.6,"queries_with_bid":1,"head_searches":20,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:OH:toxic-exposure","dataset":"ad-costs","level":"family","jurisdiction":"OH","stateName":"Ohio","practice":"toxic-exposure","family":"toxic-exposure","familyName":"Toxic exposure and asbestos","familyNameEs":"Exposición tóxica y asbesto","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"Ohio, Toxic exposure and asbestos: English head \"asbestos lawyer\": top-of-page bids $18.97 to $73.70 a click, competition medium. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":73.7,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"asbestos lawyer","bid_low_en":18.97,"bid_high_en":73.7,"competition_en":"MEDIUM","competition_index_en":37,"family_bid_low_median":18.97,"family_bid_high_median":73.7,"queries_with_bid":1,"head_searches":30,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:OH:mesothelioma","dataset":"ad-costs","level":"family","jurisdiction":"OH","stateName":"Ohio","practice":"toxic-exposure","family":"mesothelioma","parent":"toxic-exposure","familyName":"Mesothelioma","familyNameEs":"Mesotelioma","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"Ohio, Mesothelioma: English head \"mesothelioma attorney\": top-of-page bids $130 to $349 a click, competition low. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":349.14,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"mesothelioma attorney","bid_low_en":129.61,"bid_high_en":349.14,"competition_en":"LOW","competition_index_en":13,"family_bid_low_median":110.91,"family_bid_high_median":349.14,"queries_with_bid":2,"head_searches":260,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:OH:workers-compensation","dataset":"ad-costs","level":"family","jurisdiction":"OH","stateName":"Ohio","practice":"workers-compensation","family":"workers-compensation","topLevel":true,"familyName":"Workers' compensation","familyNameEs":"Compensación laboral","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"Ohio, Workers' compensation: English head \"workers comp attorney\": top-of-page bids $16.09 to $85.76 a click, competition medium. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":85.76,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"workers comp attorney","bid_low_en":16.09,"bid_high_en":85.76,"competition_en":"MEDIUM","competition_index_en":36,"family_bid_low_median":16.09,"family_bid_high_median":85.76,"queries_with_bid":8,"head_searches":9900,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:OH:employment-law","dataset":"ad-costs","level":"family","jurisdiction":"OH","stateName":"Ohio","practice":"employment-law","family":"employment-law","topLevel":true,"familyName":"Employment law","familyNameEs":"Derecho laboral","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"Ohio, Employment law: English head \"employment lawyer\": top-of-page bids $1.96 to $7.43 a click, competition low. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":7.43,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"employment lawyer","bid_low_en":1.96,"bid_high_en":7.43,"competition_en":"LOW","competition_index_en":3,"family_bid_low_median":1.92,"family_bid_high_median":7.85,"queries_with_bid":8,"head_searches":5400,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:OH:employment-discrimination","dataset":"ad-costs","level":"family","jurisdiction":"OH","stateName":"Ohio","practice":"employment-discrimination","family":"employment-discrimination","familyName":"Workplace discrimination and harassment","familyNameEs":"Discriminación y acoso laboral","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"Ohio, Workplace discrimination and harassment: English head \"employment discrimination lawyer\": top-of-page bids $1.83 to $6.81 a click, competition low. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":6.81,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"employment discrimination lawyer","bid_low_en":1.83,"bid_high_en":6.81,"competition_en":"LOW","competition_index_en":30,"family_bid_low_median":1.75,"family_bid_high_median":6.96,"queries_with_bid":4,"head_searches":390,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:OH:wage-and-hour","dataset":"ad-costs","level":"family","jurisdiction":"OH","stateName":"Ohio","practice":"wage-and-hour","family":"wage-and-hour","familyName":"Unpaid wages and overtime","familyNameEs":"Salarios y horas extra no pagados","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"Ohio, Unpaid wages and overtime: English head \"wage and hour lawyer\": top-of-page bids $2.46 to $10.05 a click, competition low. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":10.05,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"wage and hour lawyer","bid_low_en":2.46,"bid_high_en":10.05,"competition_en":"LOW","competition_index_en":25,"family_bid_low_median":2.46,"family_bid_high_median":12,"queries_with_bid":3,"head_searches":110,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:OH:wrongful-termination","dataset":"ad-costs","level":"family","jurisdiction":"OH","stateName":"Ohio","practice":"wrongful-termination","family":"wrongful-termination","familyName":"Wrongful termination and retaliation","familyNameEs":"Despido injustificado y represalias","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"Ohio, Wrongful termination and retaliation: English head \"wrongful termination lawyer\": top-of-page bids $1.61 to $5.31 a click, competition medium. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":5.31,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"wrongful termination lawyer","bid_low_en":1.61,"bid_high_en":5.31,"competition_en":"MEDIUM","competition_index_en":48,"family_bid_low_median":1.59,"family_bid_high_median":5.31,"queries_with_bid":5,"head_searches":1900,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:OH:whistleblower","dataset":"ad-costs","level":"family","jurisdiction":"OH","stateName":"Ohio","practice":"whistleblower","family":"whistleblower","familyName":"Whistleblower and qui tam","familyNameEs":"Denunciantes y acciones qui tam","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"Ohio, Whistleblower and qui tam: English head \"whistleblower lawyer\": top-of-page bids $4.76 to $26.26 a click, competition low. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":26.26,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"whistleblower lawyer","bid_low_en":4.76,"bid_high_en":26.26,"competition_en":"LOW","competition_index_en":12,"family_bid_low_median":4.76,"family_bid_high_median":26.26,"queries_with_bid":2,"head_searches":110,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:OH:employee-benefits","dataset":"ad-costs","level":"family","jurisdiction":"OH","stateName":"Ohio","practice":"employee-benefits","family":"employee-benefits","familyName":"Employee benefits and ERISA","familyNameEs":"Beneficios de empleados y ERISA","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"Ohio, Employee benefits and ERISA: English head \"erisa lawyer\": top-of-page bids $1.31 to $10.19 a click, competition low. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":10.19,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"erisa lawyer","bid_low_en":1.31,"bid_high_en":10.19,"competition_en":"LOW","competition_index_en":10,"family_bid_low_median":2.23,"family_bid_high_median":10.19,"queries_with_bid":3,"head_searches":140,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:OH:immigration","dataset":"ad-costs","level":"family","jurisdiction":"OH","stateName":"Ohio","practice":"immigration","family":"immigration","topLevel":true,"familyName":"Immigration","familyNameEs":"Inmigración","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"Ohio, Immigration: English head \"immigration lawyer\": top-of-page bids $4.88 to $21.40 a click, competition low; Spanish head \"abogado de inmigracion\": $10.66 to $50.00, competition high. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":21.4,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"immigration lawyer","bid_low_en":4.88,"bid_high_en":21.4,"competition_en":"LOW","competition_index_en":7,"head_es":"abogado de inmigracion","bid_low_es":10.66,"bid_high_es":50,"competition_es":"HIGH","competition_index_es":74,"family_bid_low_median":6.29,"family_bid_high_median":23.7,"queries_with_bid":8,"head_searches":5400,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:OH:removal-defense","dataset":"ad-costs","level":"family","jurisdiction":"OH","stateName":"Ohio","practice":"removal-defense","family":"removal-defense","familyName":"Deportation and removal defense","familyNameEs":"Defensa contra la deportación","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"Ohio, Deportation and removal defense: Spanish head \"abogado de deportacion\": $11.42 to $25.00, competition high. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":25,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_es":"abogado de deportacion","bid_low_es":11.42,"bid_high_es":25,"competition_es":"HIGH","competition_index_es":95,"family_bid_low_median":11.42,"family_bid_high_median":25,"queries_with_bid":1,"head_searches":20,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:OH:family-immigration","dataset":"ad-costs","level":"family","jurisdiction":"OH","stateName":"Ohio","practice":"family-immigration","family":"family-immigration","familyName":"Family-based immigration","familyNameEs":"Inmigración por vínculo familiar","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"Ohio, Family-based immigration: English head \"green card lawyer\": top-of-page bids $4.24 to $31.99 a click, competition medium. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":31.99,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"green card lawyer","bid_low_en":4.24,"bid_high_en":31.99,"competition_en":"MEDIUM","competition_index_en":60,"family_bid_low_median":6.62,"family_bid_high_median":40.37,"queries_with_bid":4,"head_searches":30,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:OH:employment-immigration","dataset":"ad-costs","level":"family","jurisdiction":"OH","stateName":"Ohio","practice":"employment-immigration","family":"employment-immigration","familyName":"Work visas and employment-based immigration","familyNameEs":"Visas de trabajo e inmigración por empleo","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"Ohio, Work visas and employment-based immigration: English head \"h1b lawyer\": top-of-page bids $1.78 to $9.30 a click, competition medium. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":9.3,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"h1b lawyer","bid_low_en":1.78,"bid_high_en":9.3,"competition_en":"MEDIUM","competition_index_en":45,"family_bid_low_median":1.78,"family_bid_high_median":9.3,"queries_with_bid":1,"head_searches":70,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:OH:family-law","dataset":"ad-costs","level":"family","jurisdiction":"OH","stateName":"Ohio","practice":"family-law","family":"family-law","topLevel":true,"familyName":"Family law","familyNameEs":"Derecho de familia","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"Ohio, Family law: English head \"family law attorney\": top-of-page bids $3.08 to $12.26 a click, competition low; Spanish head \"abogado de familia\": $1.35 to $4.73, competition medium. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":12.26,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"family law attorney","bid_low_en":3.08,"bid_high_en":12.26,"competition_en":"LOW","competition_index_en":11,"head_es":"abogado de familia","bid_low_es":1.35,"bid_high_es":4.73,"competition_es":"MEDIUM","competition_index_es":60,"family_bid_low_median":2.38,"family_bid_high_median":12.04,"queries_with_bid":8,"head_searches":8100,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:OH:divorce","dataset":"ad-costs","level":"family","jurisdiction":"OH","stateName":"Ohio","practice":"divorce","family":"divorce","familyName":"Divorce","familyNameEs":"Divorcio","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"Ohio, Divorce: English head \"divorce lawyer\": top-of-page bids $3.73 to $15.82 a click, competition low; Spanish head \"abogado de divorcio\": $1.32 to $6.52, competition high. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":15.82,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"divorce lawyer","bid_low_en":3.73,"bid_high_en":15.82,"competition_en":"LOW","competition_index_en":5,"head_es":"abogado de divorcio","bid_low_es":1.32,"bid_high_es":6.52,"competition_es":"HIGH","competition_index_es":67,"family_bid_low_median":2.75,"family_bid_high_median":14.11,"queries_with_bid":8,"head_searches":8100,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:OH:child-custody","dataset":"ad-costs","level":"family","jurisdiction":"OH","stateName":"Ohio","practice":"child-custody","family":"child-custody","familyName":"Child custody","familyNameEs":"Custodia de menores","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"Ohio, Child custody: English head \"child custody attorney near me\": top-of-page bids $2.08 to $10.75 a click, competition medium. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":10.75,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"child custody attorney near me","bid_low_en":2.08,"bid_high_en":10.75,"competition_en":"MEDIUM","competition_index_en":63,"family_bid_low_median":2.49,"family_bid_high_median":13.19,"queries_with_bid":5,"head_searches":1900,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:OH:child-support","dataset":"ad-costs","level":"family","jurisdiction":"OH","stateName":"Ohio","practice":"child-support","family":"child-support","familyName":"Child support","familyNameEs":"Manutención de menores","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"Ohio, Child support: English head \"child support lawyer\": top-of-page bids $2.21 to $9.26 a click, competition medium. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":9.26,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"child support lawyer","bid_low_en":2.21,"bid_high_en":9.26,"competition_en":"MEDIUM","competition_index_en":45,"family_bid_low_median":2.13,"family_bid_high_median":9.66,"queries_with_bid":4,"head_searches":1600,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:OH:adoption","dataset":"ad-costs","level":"family","jurisdiction":"OH","stateName":"Ohio","practice":"adoption","family":"adoption","familyName":"Adoption and paternity","familyNameEs":"Adopción y paternidad","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"Ohio, Adoption and paternity: English head \"adoption lawyer\": top-of-page bids $1.88 to $8.20 a click, competition low. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":8.2,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"adoption lawyer","bid_low_en":1.88,"bid_high_en":8.2,"competition_en":"LOW","competition_index_en":25,"family_bid_low_median":1.88,"family_bid_high_median":8.2,"queries_with_bid":2,"head_searches":720,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:OH:juvenile","dataset":"ad-costs","level":"family","jurisdiction":"OH","stateName":"Ohio","practice":"juvenile","family":"juvenile","familyName":"Juvenile cases","familyNameEs":"Casos de menores","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"Ohio, Juvenile cases: English head \"juvenile attorney\": top-of-page bids $2.17 to $11.16 a click, competition medium. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":11.16,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"juvenile attorney","bid_low_en":2.17,"bid_high_en":11.16,"competition_en":"MEDIUM","competition_index_en":45,"family_bid_low_median":2.05,"family_bid_high_median":12.56,"queries_with_bid":2,"head_searches":170,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:OH:domestic-violence","dataset":"ad-costs","level":"family","jurisdiction":"OH","stateName":"Ohio","practice":"domestic-violence","family":"domestic-violence","familyName":"Domestic violence and protective orders","familyNameEs":"Violencia doméstica y órdenes de protección","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"Ohio, Domestic violence and protective orders: English head \"domestic violence lawyer near me\": top-of-page bids $4.40 to $46.00 a click, competition low. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":46,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"domestic violence lawyer near me","bid_low_en":4.4,"bid_high_en":46,"competition_en":"LOW","competition_index_en":4,"family_bid_low_median":4.4,"family_bid_high_median":47.96,"queries_with_bid":4,"head_searches":720,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:OH:criminal-defense","dataset":"ad-costs","level":"family","jurisdiction":"OH","stateName":"Ohio","practice":"criminal-defense","family":"criminal-defense","topLevel":true,"familyName":"Criminal defense","familyNameEs":"Defensa penal","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"Ohio, Criminal defense: English head \"criminal defense lawyer\": top-of-page bids $6.34 to $66.15 a click, competition low; Spanish head \"abogado penal\": $2.12 to $7.84, competition low. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":66.15,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"criminal defense lawyer","bid_low_en":6.34,"bid_high_en":66.15,"competition_en":"LOW","competition_index_en":4,"head_es":"abogado penal","bid_low_es":2.12,"bid_high_es":7.84,"competition_es":"LOW","competition_index_es":13,"family_bid_low_median":3.8,"family_bid_high_median":66.15,"queries_with_bid":8,"head_searches":5400,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:OH:dui-dwi","dataset":"ad-costs","level":"family","jurisdiction":"OH","stateName":"Ohio","practice":"dui-dwi","family":"dui-dwi","familyName":"DUI and DWI","familyNameEs":"Conducir en estado de ebriedad (DUI/DWI)","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"Ohio, DUI and DWI: English head \"dui lawyer\": top-of-page bids $6.96 to $183 a click, competition low. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":183.46,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"dui lawyer","bid_low_en":6.96,"bid_high_en":183.46,"competition_en":"LOW","competition_index_en":5,"family_bid_low_median":7.46,"family_bid_high_median":76.27,"queries_with_bid":6,"head_searches":5400,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:OH:white-collar","dataset":"ad-costs","level":"family","jurisdiction":"OH","stateName":"Ohio","practice":"white-collar","family":"white-collar","familyName":"White-collar and fraud charges","familyNameEs":"Delitos de cuello blanco y fraude","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"Ohio, White-collar and fraud charges: English head \"federal criminal defense lawyer\": top-of-page bids $3.39 to $33.91 a click, competition low. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":33.91,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"federal criminal defense lawyer","bid_low_en":3.39,"bid_high_en":33.91,"competition_en":"LOW","competition_index_en":18,"family_bid_low_median":3.39,"family_bid_high_median":33.91,"queries_with_bid":1,"head_searches":110,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:OH:expungement","dataset":"ad-costs","level":"family","jurisdiction":"OH","stateName":"Ohio","practice":"expungement","family":"expungement","familyName":"Record sealing and expungement","familyNameEs":"Sellado y eliminación de antecedentes","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"Ohio, Record sealing and expungement: English head \"expungement lawyer\": top-of-page bids $5.09 to $84.21 a click, competition low. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":84.21,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"expungement lawyer","bid_low_en":5.09,"bid_high_en":84.21,"competition_en":"LOW","competition_index_en":8,"family_bid_low_median":1.91,"family_bid_high_median":8.39,"queries_with_bid":4,"head_searches":880,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:OH:bankruptcy","dataset":"ad-costs","level":"family","jurisdiction":"OH","stateName":"Ohio","practice":"bankruptcy","family":"bankruptcy","topLevel":true,"familyName":"Bankruptcy","familyNameEs":"Bancarrota","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"Ohio, Bankruptcy: Spanish head \"abogado de bancarrota\": $5.09 to $22.65, competition medium. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":22.65,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_es":"abogado de bancarrota","bid_low_es":5.09,"bid_high_es":22.65,"competition_es":"MEDIUM","competition_index_es":58,"family_bid_low_median":5.09,"family_bid_high_median":22.65,"queries_with_bid":1,"head_searches":10,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:OH:chapter-7","dataset":"ad-costs","level":"family","jurisdiction":"OH","stateName":"Ohio","practice":"consumer-bankruptcy","family":"chapter-7","parent":"consumer-bankruptcy","familyName":"Chapter 7 bankruptcy","familyNameEs":"Bancarrota del capítulo 7","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"Ohio, Chapter 7 bankruptcy: English head \"chapter 7 attorney\": top-of-page bids $5.49 to $15.73 a click, competition medium. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":15.73,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"chapter 7 attorney","bid_low_en":5.49,"bid_high_en":15.73,"competition_en":"MEDIUM","competition_index_en":46,"family_bid_low_median":5.31,"family_bid_high_median":14.99,"queries_with_bid":2,"head_searches":40,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:OH:chapter-13","dataset":"ad-costs","level":"family","jurisdiction":"OH","stateName":"Ohio","practice":"consumer-bankruptcy","family":"chapter-13","parent":"consumer-bankruptcy","familyName":"Chapter 13 bankruptcy","familyNameEs":"Bancarrota del capítulo 13","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"Ohio, Chapter 13 bankruptcy: English head \"chapter 13 attorney\": top-of-page bids $4.73 to $18.59 a click, competition low. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":18.59,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"chapter 13 attorney","bid_low_en":4.73,"bid_high_en":18.59,"competition_en":"LOW","competition_index_en":26,"family_bid_low_median":4.73,"family_bid_high_median":18.59,"queries_with_bid":1,"head_searches":90,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:OH:business-bankruptcy","dataset":"ad-costs","level":"family","jurisdiction":"OH","stateName":"Ohio","practice":"business-bankruptcy","family":"business-bankruptcy","familyName":"Business bankruptcy (Chapter 11)","familyNameEs":"Bancarrota de empresas (capítulo 11)","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"Ohio, Business bankruptcy (Chapter 11): English head \"chapter 11 attorney\": top-of-page bids $4.07 to $71.51 a click, competition medium. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":71.51,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"chapter 11 attorney","bid_low_en":4.07,"bid_high_en":71.51,"competition_en":"MEDIUM","competition_index_en":48,"family_bid_low_median":4.07,"family_bid_high_median":71.51,"queries_with_bid":1,"head_searches":20,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:OH:estate-planning","dataset":"ad-costs","level":"family","jurisdiction":"OH","stateName":"Ohio","practice":"estate-planning","family":"estate-planning","topLevel":true,"familyName":"Estate planning","familyNameEs":"Planificación patrimonial","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"Ohio, Estate planning: English head \"estate planning attorney\": top-of-page bids $2.16 to $12.74 a click, competition low. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":12.74,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"estate planning attorney","bid_low_en":2.16,"bid_high_en":12.74,"competition_en":"LOW","competition_index_en":9,"family_bid_low_median":2.17,"family_bid_high_median":11.62,"queries_with_bid":9,"head_searches":9900,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:OH:probate","dataset":"ad-costs","level":"family","jurisdiction":"OH","stateName":"Ohio","practice":"probate","family":"probate","familyName":"Probate and estate administration","familyNameEs":"Sucesiones y administración de herencias","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"Ohio, Probate and estate administration: English head \"probate attorney\": top-of-page bids $3.29 to $25.35 a click, competition low. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":25.35,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"probate attorney","bid_low_en":3.29,"bid_high_en":25.35,"competition_en":"LOW","competition_index_en":15,"family_bid_low_median":2.9,"family_bid_high_median":24.48,"queries_with_bid":4,"head_searches":1900,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:OH:guardianship","dataset":"ad-costs","level":"family","jurisdiction":"OH","stateName":"Ohio","practice":"guardianship","family":"guardianship","familyName":"Guardianship and conservatorship","familyNameEs":"Tutela y curatela","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"Ohio, Guardianship and conservatorship: English head \"guardianship attorney\": top-of-page bids $2.36 to $9.47 a click, competition low. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":9.47,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"guardianship attorney","bid_low_en":2.36,"bid_high_en":9.47,"competition_en":"LOW","competition_index_en":27,"family_bid_low_median":2.04,"family_bid_high_median":15.06,"queries_with_bid":2,"head_searches":390,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:OH:elder-law","dataset":"ad-costs","level":"family","jurisdiction":"OH","stateName":"Ohio","practice":"elder-law","family":"elder-law","familyName":"Elder law and long-term care planning","familyNameEs":"Derecho de personas mayores y planificación de cuidados","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"Ohio, Elder law and long-term care planning: English head \"elder law lawyer near me\": top-of-page bids $1.24 to $6.42 a click, competition medium. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":6.42,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"elder law lawyer near me","bid_low_en":1.24,"bid_high_en":6.42,"competition_en":"MEDIUM","competition_index_en":49,"family_bid_low_median":1.25,"family_bid_high_median":6.65,"queries_with_bid":4,"head_searches":1000,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:OH:ssdi","dataset":"ad-costs","level":"family","jurisdiction":"OH","stateName":"Ohio","practice":"ssdi","family":"ssdi","topLevel":true,"familyName":"Social Security disability (SSDI and SSI)","familyNameEs":"Discapacidad del Seguro Social (SSDI y SSI)","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"Ohio, Social Security disability (SSDI and SSI): English head \"social security disability lawyer\": top-of-page bids $3.47 to $20.02 a click, competition low. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":20.02,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"social security disability lawyer","bid_low_en":3.47,"bid_high_en":20.02,"competition_en":"LOW","competition_index_en":11,"family_bid_low_median":7.3,"family_bid_high_median":41.69,"queries_with_bid":5,"head_searches":590,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:OH:va-disability","dataset":"ad-costs","level":"family","jurisdiction":"OH","stateName":"Ohio","practice":"va-disability","family":"va-disability","topLevel":true,"familyName":"VA disability and veterans' benefits","familyNameEs":"Discapacidad y beneficios de veteranos (VA)","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"Ohio, VA disability and veterans' benefits: English head \"va disability lawyer\": top-of-page bids $7.98 to $100 a click, competition medium. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":100.35,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"va disability lawyer","bid_low_en":7.98,"bid_high_en":100.35,"competition_en":"MEDIUM","competition_index_en":43,"family_bid_low_median":7.36,"family_bid_high_median":100.35,"queries_with_bid":3,"head_searches":140,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:OH:lemon-law","dataset":"ad-costs","level":"family","jurisdiction":"OH","stateName":"Ohio","practice":"lemon-law","family":"lemon-law","topLevel":true,"familyName":"Lemon law and auto fraud","familyNameEs":"Ley limón y fraude automotriz","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"Ohio, Lemon law and auto fraud: English head \"lemon law lawyer\": top-of-page bids $9.00 to $59.39 a click, competition high. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":59.39,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"lemon law lawyer","bid_low_en":9,"bid_high_en":59.39,"competition_en":"HIGH","competition_index_en":68,"family_bid_low_median":9.46,"family_bid_high_median":57.55,"queries_with_bid":4,"head_searches":590,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:OH:consumer-protection","dataset":"ad-costs","level":"family","jurisdiction":"OH","stateName":"Ohio","practice":"consumer-protection","family":"consumer-protection","topLevel":true,"familyName":"Consumer protection","familyNameEs":"Protección al consumidor","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"Ohio, Consumer protection: English head \"consumer protection lawyer\": top-of-page bids $1.65 to $6.45 a click, competition medium. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":6.45,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"consumer protection lawyer","bid_low_en":1.65,"bid_high_en":6.45,"competition_en":"MEDIUM","competition_index_en":38,"family_bid_low_median":1.71,"family_bid_high_median":8.68,"queries_with_bid":4,"head_searches":390,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:OH:debt-collection-defense","dataset":"ad-costs","level":"family","jurisdiction":"OH","stateName":"Ohio","practice":"debt-collection-defense","family":"debt-collection-defense","familyName":"Debt collection abuse (FDCPA)","familyNameEs":"Abusos en el cobro de deudas (FDCPA)","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"Ohio, Debt collection abuse (FDCPA): English head \"debt collection lawyer\": top-of-page bids $3.79 to $15.98 a click, competition medium. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":15.98,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"debt collection lawyer","bid_low_en":3.79,"bid_high_en":15.98,"competition_en":"MEDIUM","competition_index_en":48,"family_bid_low_median":2.6,"family_bid_high_median":9.77,"queries_with_bid":3,"head_searches":320,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:OH:credit-reporting","dataset":"ad-costs","level":"family","jurisdiction":"OH","stateName":"Ohio","practice":"credit-reporting","family":"credit-reporting","familyName":"Credit report errors (FCRA)","familyNameEs":"Errores en el informe de crédito (FCRA)","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"Ohio, Credit report errors (FCRA): English head \"fcra lawyer\": top-of-page bids $9.63 to $886 a click, competition medium. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":886.17,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"fcra lawyer","bid_low_en":9.63,"bid_high_en":886.17,"competition_en":"MEDIUM","competition_index_en":52,"family_bid_low_median":8.73,"family_bid_high_median":453.67,"queries_with_bid":2,"head_searches":30,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:OH:tcpa-robocalls","dataset":"ad-costs","level":"family","jurisdiction":"OH","stateName":"Ohio","practice":"tcpa-robocalls","family":"tcpa-robocalls","familyName":"Robocalls and junk texts (TCPA)","familyNameEs":"Llamadas automáticas y mensajes no deseados (TCPA)","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"Ohio, Robocalls and junk texts (TCPA): English head \"tcpa lawyer\": top-of-page bids $1.43 to $5.93 a click, competition low. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":5.93,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"tcpa lawyer","bid_low_en":1.43,"bid_high_en":5.93,"competition_en":"LOW","competition_index_en":16,"family_bid_low_median":1.43,"family_bid_high_median":5.93,"queries_with_bid":1,"head_searches":40,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:OH:consumer-fraud","dataset":"ad-costs","level":"family","jurisdiction":"OH","stateName":"Ohio","practice":"consumer-fraud","family":"consumer-fraud","familyName":"Consumer fraud and scams","familyNameEs":"Fraude al consumidor y estafas","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"Ohio, Consumer fraud and scams: English head \"fraud attorney\": top-of-page bids $4.30 to $20.52 a click, competition medium. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":20.52,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"fraud attorney","bid_low_en":4.3,"bid_high_en":20.52,"competition_en":"MEDIUM","competition_index_en":51,"family_bid_low_median":4.3,"family_bid_high_median":20.52,"queries_with_bid":3,"head_searches":90,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:OH:business-law","dataset":"ad-costs","level":"family","jurisdiction":"OH","stateName":"Ohio","practice":"business-law","family":"business-law","topLevel":true,"familyName":"Business and commercial law","familyNameEs":"Derecho empresarial y comercial","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"Ohio, Business and commercial law: English head \"business lawyer\": top-of-page bids $5.48 to $22.08 a click, competition low. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":22.08,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"business lawyer","bid_low_en":5.48,"bid_high_en":22.08,"competition_en":"LOW","competition_index_en":0,"family_bid_low_median":3.46,"family_bid_high_median":18.74,"queries_with_bid":7,"head_searches":4400,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:OH:business-formation","dataset":"ad-costs","level":"family","jurisdiction":"OH","stateName":"Ohio","practice":"business-formation","family":"business-formation","familyName":"Business formation and governance","familyNameEs":"Constitución y gobierno de empresas","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"Ohio, Business formation and governance: English head \"small business lawyer\": top-of-page bids $2.40 to $11.76 a click, competition medium. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":11.76,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"small business lawyer","bid_low_en":2.4,"bid_high_en":11.76,"competition_en":"MEDIUM","competition_index_en":50,"family_bid_low_median":3.11,"family_bid_high_median":31.74,"queries_with_bid":3,"head_searches":110,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:OH:contract-disputes","dataset":"ad-costs","level":"family","jurisdiction":"OH","stateName":"Ohio","practice":"contract-disputes","family":"contract-disputes","familyName":"Contract disputes","familyNameEs":"Disputas contractuales","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"Ohio, Contract disputes: English head \"contract lawyer\": top-of-page bids $2.43 to $9.40 a click, competition low. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":9.4,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"contract lawyer","bid_low_en":2.43,"bid_high_en":9.4,"competition_en":"LOW","competition_index_en":0,"family_bid_low_median":2.3,"family_bid_high_median":9.4,"queries_with_bid":3,"head_searches":4400,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:OH:franchise","dataset":"ad-costs","level":"family","jurisdiction":"OH","stateName":"Ohio","practice":"franchise","family":"franchise","familyName":"Franchise","familyNameEs":"Franquicias","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"Ohio, Franchise: English head \"franchise lawyer\": top-of-page bids $7.60 to $30.00 a click, competition low. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":30,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"franchise lawyer","bid_low_en":7.6,"bid_high_en":30,"competition_en":"LOW","competition_index_en":27,"family_bid_low_median":7.6,"family_bid_high_median":30,"queries_with_bid":2,"head_searches":70,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:OH:insurance-claims","dataset":"ad-costs","level":"family","jurisdiction":"OH","stateName":"Ohio","practice":"insurance-claims","family":"insurance-claims","topLevel":true,"familyName":"Insurance claim disputes and bad faith","familyNameEs":"Disputas con aseguradoras y mala fe","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"Ohio, Insurance claim disputes and bad faith: English head \"insurance claim lawyer\": top-of-page bids $8.54 to $62.92 a click, competition medium. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":62.92,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"insurance claim lawyer","bid_low_en":8.54,"bid_high_en":62.92,"competition_en":"MEDIUM","competition_index_en":48,"family_bid_low_median":7.09,"family_bid_high_median":51.8,"queries_with_bid":4,"head_searches":170,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:OH:civil-rights","dataset":"ad-costs","level":"family","jurisdiction":"OH","stateName":"Ohio","practice":"civil-rights","family":"civil-rights","topLevel":true,"familyName":"Civil rights","familyNameEs":"Derechos civiles","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"Ohio, Civil rights: English head \"civil rights attorney\": top-of-page bids $1.58 to $4.49 a click, competition medium. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":4.49,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"civil rights attorney","bid_low_en":1.58,"bid_high_en":4.49,"competition_en":"MEDIUM","competition_index_en":43,"family_bid_low_median":1.5,"family_bid_high_median":5.05,"queries_with_bid":4,"head_searches":590,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:OH:housing-discrimination","dataset":"ad-costs","level":"family","jurisdiction":"OH","stateName":"Ohio","practice":"housing-discrimination","family":"housing-discrimination","familyName":"Housing discrimination","familyNameEs":"Discriminación en la vivienda","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"Ohio, Housing discrimination: English head \"fair housing lawyer\": top-of-page bids $0.51 to $5.55 a click, competition low. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":5.55,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"fair housing lawyer","bid_low_en":0.51,"bid_high_en":5.55,"competition_en":"LOW","competition_index_en":8,"family_bid_low_median":0.92,"family_bid_high_median":4.97,"queries_with_bid":2,"head_searches":70,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:OH:disability-access","dataset":"ad-costs","level":"family","jurisdiction":"OH","stateName":"Ohio","practice":"disability-access","family":"disability-access","familyName":"Disability access (ADA)","familyNameEs":"Accesibilidad para personas con discapacidad (ADA)","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"Ohio, Disability access (ADA): English head \"ada lawyer\": top-of-page bids $1.93 to $7.00 a click, competition low. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":7,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"ada lawyer","bid_low_en":1.93,"bid_high_en":7,"competition_en":"LOW","competition_index_en":8,"family_bid_low_median":2.25,"family_bid_high_median":7.01,"queries_with_bid":3,"head_searches":320,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:OH:landlord-tenant","dataset":"ad-costs","level":"family","jurisdiction":"OH","stateName":"Ohio","practice":"landlord-tenant","family":"landlord-tenant","topLevel":true,"familyName":"Landlord and tenant","familyNameEs":"Arrendadores e inquilinos","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"Ohio, Landlord and tenant: English head \"eviction lawyer\": top-of-page bids $1.25 to $4.19 a click, competition medium. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":4.19,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"eviction lawyer","bid_low_en":1.25,"bid_high_en":4.19,"competition_en":"MEDIUM","competition_index_en":39,"family_bid_low_median":1.3,"family_bid_high_median":4.22,"queries_with_bid":6,"head_searches":2400,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:OH:real-estate","dataset":"ad-costs","level":"family","jurisdiction":"OH","stateName":"Ohio","practice":"real-estate","family":"real-estate","topLevel":true,"familyName":"Real estate","familyNameEs":"Bienes raíces","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"Ohio, Real estate: English head \"real estate lawyer\": top-of-page bids $1.46 to $6.16 a click, competition low; Spanish head \"abogado de bienes raices\": $1.75 to $4.78, competition medium. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":6.16,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"real estate lawyer","bid_low_en":1.46,"bid_high_en":6.16,"competition_en":"LOW","competition_index_en":1,"head_es":"abogado de bienes raices","bid_low_es":1.75,"bid_high_es":4.78,"competition_es":"MEDIUM","competition_index_es":41,"family_bid_low_median":1.57,"family_bid_high_median":5.58,"queries_with_bid":6,"head_searches":4400,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:OH:foreclosure-defense","dataset":"ad-costs","level":"family","jurisdiction":"OH","stateName":"Ohio","practice":"foreclosure-defense","family":"foreclosure-defense","familyName":"Foreclosure defense","familyNameEs":"Defensa contra ejecuciones hipotecarias","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"Ohio, Foreclosure defense: English head \"foreclosure attorney\": top-of-page bids $8.04 to $345 a click, competition medium. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":345,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"foreclosure attorney","bid_low_en":8.04,"bid_high_en":345,"competition_en":"MEDIUM","competition_index_en":56,"family_bid_low_median":7.04,"family_bid_high_median":345,"queries_with_bid":2,"head_searches":170,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:OH:intellectual-property","dataset":"ad-costs","level":"family","jurisdiction":"OH","stateName":"Ohio","practice":"intellectual-property","family":"intellectual-property","topLevel":true,"familyName":"Intellectual property","familyNameEs":"Propiedad intelectual","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"Ohio, Intellectual property: English head \"intellectual property lawyer\": top-of-page bids $3.47 to $13.60 a click, competition low. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":13.6,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"intellectual property lawyer","bid_low_en":3.47,"bid_high_en":13.6,"competition_en":"LOW","competition_index_en":0,"family_bid_low_median":3.47,"family_bid_high_median":16.23,"queries_with_bid":6,"head_searches":4400,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:OH:trademark","dataset":"ad-costs","level":"family","jurisdiction":"OH","stateName":"Ohio","practice":"trademark","family":"trademark","familyName":"Trademarks","familyNameEs":"Marcas","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"Ohio, Trademarks: English head \"trademark attorney\": top-of-page bids $10.37 to $31.17 a click, competition medium. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":31.17,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"trademark attorney","bid_low_en":10.37,"bid_high_en":31.17,"competition_en":"MEDIUM","competition_index_en":46,"family_bid_low_median":8.82,"family_bid_high_median":29.93,"queries_with_bid":4,"head_searches":1000,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:OH:patent","dataset":"ad-costs","level":"family","jurisdiction":"OH","stateName":"Ohio","practice":"patent","family":"patent","familyName":"Patents","familyNameEs":"Patentes","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"Ohio, Patents: English head \"patent attorney\": top-of-page bids $7.97 to $37.37 a click, competition low. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":37.37,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"patent attorney","bid_low_en":7.97,"bid_high_en":37.37,"competition_en":"LOW","competition_index_en":3,"family_bid_low_median":4.46,"family_bid_high_median":24.75,"queries_with_bid":4,"head_searches":1000,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:OH:copyright","dataset":"ad-costs","level":"family","jurisdiction":"OH","stateName":"Ohio","practice":"copyright","family":"copyright","familyName":"Copyright","familyNameEs":"Derechos de autor","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"Ohio, Copyright: English head \"copyright lawyer\": top-of-page bids $3.46 to $20.00 a click, competition low. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":20,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"copyright lawyer","bid_low_en":3.46,"bid_high_en":20,"competition_en":"LOW","competition_index_en":4,"family_bid_low_median":3.11,"family_bid_high_median":20.11,"queries_with_bid":2,"head_searches":260,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:OH:tax","dataset":"ad-costs","level":"family","jurisdiction":"OH","stateName":"Ohio","practice":"tax","family":"tax","topLevel":true,"familyName":"Tax disputes and IRS problems","familyNameEs":"Disputas fiscales y problemas con el IRS","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"Ohio, Tax disputes and IRS problems: English head \"tax lawyer\": top-of-page bids $11.32 to $45.32 a click, competition low. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":45.32,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"tax lawyer","bid_low_en":11.32,"bid_high_en":45.32,"competition_en":"LOW","competition_index_en":2,"family_bid_low_median":11.32,"family_bid_high_median":45.32,"queries_with_bid":6,"head_searches":4400,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:OH:education-law","dataset":"ad-costs","level":"family","jurisdiction":"OH","stateName":"Ohio","practice":"education-law","family":"education-law","topLevel":true,"familyName":"Education law","familyNameEs":"Derecho educativo","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"Ohio, Education law: English head \"education lawyer\": top-of-page bids $2.19 to $7.40 a click, competition low. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":7.4,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"education lawyer","bid_low_en":2.19,"bid_high_en":7.4,"competition_en":"LOW","competition_index_en":29,"family_bid_low_median":2.19,"family_bid_high_median":7.4,"queries_with_bid":3,"head_searches":140,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:OH:special-education","dataset":"ad-costs","level":"family","jurisdiction":"OH","stateName":"Ohio","practice":"special-education","family":"special-education","familyName":"Special education (IDEA)","familyNameEs":"Educación especial (IDEA)","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"Ohio, Special education (IDEA): English head \"special education lawyer\": top-of-page bids $1.53 to $6.11 a click, competition low. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":6.11,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"special education lawyer","bid_low_en":1.53,"bid_high_en":6.11,"competition_en":"LOW","competition_index_en":31,"family_bid_low_median":1.53,"family_bid_high_median":6.11,"queries_with_bid":3,"head_searches":70,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:OH:investor-claims","dataset":"ad-costs","level":"family","jurisdiction":"OH","stateName":"Ohio","practice":"investor-claims","family":"investor-claims","topLevel":true,"familyName":"Securities and investor fraud","familyNameEs":"Fraude bursátil y reclamos de inversionistas","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"Ohio, Securities and investor fraud: English head \"securities fraud lawyer\": top-of-page bids $6.67 to $49.93 a click, competition low. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":49.93,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"securities fraud lawyer","bid_low_en":6.67,"bid_high_en":49.93,"competition_en":"LOW","competition_index_en":27,"family_bid_low_median":5.24,"family_bid_high_median":29.62,"queries_with_bid":2,"head_searches":90,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:OK:personal-injury","dataset":"ad-costs","level":"family","jurisdiction":"OK","stateName":"Oklahoma","practice":"personal-injury","family":"personal-injury","topLevel":true,"familyName":"Personal injury","familyNameEs":"Lesiones personales","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"Oklahoma, Personal injury: English head \"personal injury attorney near me\": top-of-page bids $62.06 to $335 a click, competition low. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":334.62,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"personal injury attorney near me","bid_low_en":62.06,"bid_high_en":334.62,"competition_en":"LOW","competition_index_en":13,"family_bid_low_median":52.3,"family_bid_high_median":300.55,"queries_with_bid":6,"head_searches":2400,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:OK:auto-accidents","dataset":"ad-costs","level":"family","jurisdiction":"OK","stateName":"Oklahoma","practice":"auto-accidents","family":"auto-accidents","familyName":"Car accidents","familyNameEs":"Accidentes de auto","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"Oklahoma, Car accidents: English head \"car accident lawyer near me\": top-of-page bids $100 to $387 a click, competition low; Spanish head \"abogado de accidentes\": $19.97 to $105, competition low. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":387.23,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"car accident lawyer near me","bid_low_en":100,"bid_high_en":387.23,"competition_en":"LOW","competition_index_en":13,"head_es":"abogado de accidentes","bid_low_es":19.97,"bid_high_es":104.7,"competition_es":"LOW","competition_index_es":20,"family_bid_low_median":79.81,"family_bid_high_median":338.51,"queries_with_bid":6,"head_searches":1000,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:OK:motorcycle-accidents","dataset":"ad-costs","level":"family","jurisdiction":"OK","stateName":"Oklahoma","practice":"motorcycle-accidents","family":"motorcycle-accidents","familyName":"Motorcycle accidents","familyNameEs":"Accidentes de motocicleta","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"Oklahoma, Motorcycle accidents: English head \"motorcycle accident lawyer near me\": top-of-page bids $66.74 to $424 a click, competition low. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":424.38,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"motorcycle accident lawyer near me","bid_low_en":66.74,"bid_high_en":424.38,"competition_en":"LOW","competition_index_en":18,"family_bid_low_median":56.92,"family_bid_high_median":289.25,"queries_with_bid":4,"head_searches":210,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:OK:premises-liability","dataset":"ad-costs","level":"family","jurisdiction":"OK","stateName":"Oklahoma","practice":"premises-liability","family":"premises-liability","familyName":"Premises liability (slip and fall)","familyNameEs":"Responsabilidad de propietarios (resbalones y caídas)","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"Oklahoma, Premises liability (slip and fall): English head \"premises liability lawyer\": top-of-page bids $41.54 to $90.59 a click, competition medium. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":90.59,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"premises liability lawyer","bid_low_en":41.54,"bid_high_en":90.59,"competition_en":"MEDIUM","competition_index_en":46,"family_bid_low_median":56.74,"family_bid_high_median":404.75,"queries_with_bid":4,"head_searches":90,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:OK:dog-bites","dataset":"ad-costs","level":"family","jurisdiction":"OK","stateName":"Oklahoma","practice":"dog-bites","family":"dog-bites","familyName":"Dog bites","familyNameEs":"Mordeduras de perro","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"Oklahoma, Dog bites: English head \"dog bite lawyer\": top-of-page bids $20.02 to $88.55 a click, competition low. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":88.55,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"dog bite lawyer","bid_low_en":20.02,"bid_high_en":88.55,"competition_en":"LOW","competition_index_en":27,"family_bid_low_median":20.02,"family_bid_high_median":88.55,"queries_with_bid":1,"head_searches":110,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:OK:assault-defamation","dataset":"ad-costs","level":"family","jurisdiction":"OK","stateName":"Oklahoma","practice":"assault-defamation","family":"assault-defamation","familyName":"Assault, libel and slander","familyNameEs":"Agresión, libelo y difamación","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"Oklahoma, Assault, libel and slander: English head \"defamation lawyer\": top-of-page bids $1.82 to $5.26 a click, competition medium. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":5.26,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"defamation lawyer","bid_low_en":1.82,"bid_high_en":5.26,"competition_en":"MEDIUM","competition_index_en":43,"family_bid_low_median":1.73,"family_bid_high_median":5.26,"queries_with_bid":3,"head_searches":170,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:OK:medical-malpractice","dataset":"ad-costs","level":"family","jurisdiction":"OK","stateName":"Oklahoma","practice":"medical-malpractice","family":"medical-malpractice","topLevel":true,"familyName":"Medical malpractice","familyNameEs":"Negligencia médica","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"Oklahoma, Medical malpractice: English head \"medical malpractice lawyer\": top-of-page bids $3.40 to $34.63 a click, competition low. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":34.63,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"medical malpractice lawyer","bid_low_en":3.4,"bid_high_en":34.63,"competition_en":"LOW","competition_index_en":4,"family_bid_low_median":3.72,"family_bid_high_median":40.01,"queries_with_bid":6,"head_searches":1600,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:OK:mass-tort","dataset":"ad-costs","level":"family","jurisdiction":"OK","stateName":"Oklahoma","practice":"mass-tort","family":"mass-tort","topLevel":true,"familyName":"Mass torts","familyNameEs":"Daños masivos","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"Oklahoma, Mass torts: English head \"class action lawyer\": top-of-page bids $6.01 to $11.36 a click, competition medium. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":11.36,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"class action lawyer","bid_low_en":6.01,"bid_high_en":11.36,"competition_en":"MEDIUM","competition_index_en":35,"family_bid_low_median":6.01,"family_bid_high_median":11.36,"queries_with_bid":2,"head_searches":90,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:OK:mesothelioma","dataset":"ad-costs","level":"family","jurisdiction":"OK","stateName":"Oklahoma","practice":"toxic-exposure","family":"mesothelioma","parent":"toxic-exposure","familyName":"Mesothelioma","familyNameEs":"Mesotelioma","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"Oklahoma, Mesothelioma: English head \"mesothelioma attorney\": top-of-page bids $107 to $213 a click, competition low. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":212.75,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"mesothelioma attorney","bid_low_en":107.24,"bid_high_en":212.75,"competition_en":"LOW","competition_index_en":12,"family_bid_low_median":107.24,"family_bid_high_median":212.75,"queries_with_bid":1,"head_searches":50,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:OK:workers-compensation","dataset":"ad-costs","level":"family","jurisdiction":"OK","stateName":"Oklahoma","practice":"workers-compensation","family":"workers-compensation","topLevel":true,"familyName":"Workers' compensation","familyNameEs":"Compensación laboral","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"Oklahoma, Workers' compensation: English head \"workers comp attorney\": top-of-page bids $10.96 to $161 a click, competition low. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":161,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"workers comp attorney","bid_low_en":10.96,"bid_high_en":161,"competition_en":"LOW","competition_index_en":32,"family_bid_low_median":10.96,"family_bid_high_median":161,"queries_with_bid":9,"head_searches":1300,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:OK:employment-law","dataset":"ad-costs","level":"family","jurisdiction":"OK","stateName":"Oklahoma","practice":"employment-law","family":"employment-law","topLevel":true,"familyName":"Employment law","familyNameEs":"Derecho laboral","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"Oklahoma, Employment law: English head \"employment lawyer\": top-of-page bids $1.19 to $5.41 a click, competition low; Spanish head \"abogado laboral\": $1.65 to $5.04, competition medium. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":5.41,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"employment lawyer","bid_low_en":1.19,"bid_high_en":5.41,"competition_en":"LOW","competition_index_en":3,"head_es":"abogado laboral","bid_low_es":1.65,"bid_high_es":5.04,"competition_es":"MEDIUM","competition_index_es":66,"family_bid_low_median":1.29,"family_bid_high_median":5.28,"queries_with_bid":8,"head_searches":1600,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:OK:employment-discrimination","dataset":"ad-costs","level":"family","jurisdiction":"OK","stateName":"Oklahoma","practice":"employment-discrimination","family":"employment-discrimination","familyName":"Workplace discrimination and harassment","familyNameEs":"Discriminación y acoso laboral","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"Oklahoma, Workplace discrimination and harassment: English head \"employment discrimination lawyer\": top-of-page bids $1.20 to $6.31 a click, competition medium. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":6.31,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"employment discrimination lawyer","bid_low_en":1.2,"bid_high_en":6.31,"competition_en":"MEDIUM","competition_index_en":35,"family_bid_low_median":1.12,"family_bid_high_median":4.36,"queries_with_bid":3,"head_searches":110,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:OK:wrongful-termination","dataset":"ad-costs","level":"family","jurisdiction":"OK","stateName":"Oklahoma","practice":"wrongful-termination","family":"wrongful-termination","familyName":"Wrongful termination and retaliation","familyNameEs":"Despido injustificado y represalias","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"Oklahoma, Wrongful termination and retaliation: English head \"wrongful termination lawyer\": top-of-page bids $1.15 to $5.32 a click, competition medium. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":5.32,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"wrongful termination lawyer","bid_low_en":1.15,"bid_high_en":5.32,"competition_en":"MEDIUM","competition_index_en":44,"family_bid_low_median":1.17,"family_bid_high_median":4.52,"queries_with_bid":5,"head_searches":480,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:OK:whistleblower","dataset":"ad-costs","level":"family","jurisdiction":"OK","stateName":"Oklahoma","practice":"whistleblower","family":"whistleblower","familyName":"Whistleblower and qui tam","familyNameEs":"Denunciantes y acciones qui tam","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"Oklahoma, Whistleblower and qui tam: English head \"whistleblower lawyer\": top-of-page bids $2.63 to $25.76 a click, competition low. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":25.76,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"whistleblower lawyer","bid_low_en":2.63,"bid_high_en":25.76,"competition_en":"LOW","competition_index_en":20,"family_bid_low_median":2.63,"family_bid_high_median":25.76,"queries_with_bid":2,"head_searches":30,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:OK:employee-benefits","dataset":"ad-costs","level":"family","jurisdiction":"OK","stateName":"Oklahoma","practice":"employee-benefits","family":"employee-benefits","familyName":"Employee benefits and ERISA","familyNameEs":"Beneficios de empleados y ERISA","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"Oklahoma, Employee benefits and ERISA: English head \"erisa lawyer\": top-of-page bids $2.37 to $29.49 a click, competition low. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":29.49,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"erisa lawyer","bid_low_en":2.37,"bid_high_en":29.49,"competition_en":"LOW","competition_index_en":13,"family_bid_low_median":2.54,"family_bid_high_median":18.59,"queries_with_bid":2,"head_searches":30,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:OK:immigration","dataset":"ad-costs","level":"family","jurisdiction":"OK","stateName":"Oklahoma","practice":"immigration","family":"immigration","topLevel":true,"familyName":"Immigration","familyNameEs":"Inmigración","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"Oklahoma, Immigration: English head \"immigration lawyer\": top-of-page bids $6.26 to $40.00 a click, competition low; Spanish head \"abogado de inmigracion\": $6.50 to $55.00, competition high. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":40,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"immigration lawyer","bid_low_en":6.26,"bid_high_en":40,"competition_en":"LOW","competition_index_en":8,"head_es":"abogado de inmigracion","bid_low_es":6.5,"bid_high_es":55,"competition_es":"HIGH","competition_index_es":76,"family_bid_low_median":6.27,"family_bid_high_median":38.48,"queries_with_bid":6,"head_searches":1600,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:OK:family-law","dataset":"ad-costs","level":"family","jurisdiction":"OK","stateName":"Oklahoma","practice":"family-law","family":"family-law","topLevel":true,"familyName":"Family law","familyNameEs":"Derecho de familia","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"Oklahoma, Family law: English head \"family law attorney\": top-of-page bids $3.93 to $28.34 a click, competition low; Spanish head \"abogado de familia\": $1.57 to $7.36, competition high. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":28.34,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"family law attorney","bid_low_en":3.93,"bid_high_en":28.34,"competition_en":"LOW","competition_index_en":17,"head_es":"abogado de familia","bid_low_es":1.57,"bid_high_es":7.36,"competition_es":"HIGH","competition_index_es":76,"family_bid_low_median":3.76,"family_bid_high_median":27.05,"queries_with_bid":8,"head_searches":2900,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:OK:divorce","dataset":"ad-costs","level":"family","jurisdiction":"OK","stateName":"Oklahoma","practice":"divorce","family":"divorce","familyName":"Divorce","familyNameEs":"Divorcio","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"Oklahoma, Divorce: English head \"divorce lawyer\": top-of-page bids $3.86 to $42.02 a click, competition low; Spanish head \"abogado de divorcio\": $1.82 to $9.96, competition high. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":42.02,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"divorce lawyer","bid_low_en":3.86,"bid_high_en":42.02,"competition_en":"LOW","competition_index_en":6,"head_es":"abogado de divorcio","bid_low_es":1.82,"bid_high_es":9.96,"competition_es":"HIGH","competition_index_es":75,"family_bid_low_median":3.91,"family_bid_high_median":36.7,"queries_with_bid":8,"head_searches":2400,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:OK:child-custody","dataset":"ad-costs","level":"family","jurisdiction":"OK","stateName":"Oklahoma","practice":"child-custody","family":"child-custody","familyName":"Child custody","familyNameEs":"Custodia de menores","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"Oklahoma, Child custody: English head \"child custody attorney\": top-of-page bids $3.29 to $25.88 a click, competition medium. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":25.88,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"child custody attorney","bid_low_en":3.29,"bid_high_en":25.88,"competition_en":"MEDIUM","competition_index_en":55,"family_bid_low_median":3.29,"family_bid_high_median":31.2,"queries_with_bid":5,"head_searches":590,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:OK:child-support","dataset":"ad-costs","level":"family","jurisdiction":"OK","stateName":"Oklahoma","practice":"child-support","family":"child-support","familyName":"Child support","familyNameEs":"Manutención de menores","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"Oklahoma, Child support: English head \"child support lawyer\": top-of-page bids $2.90 to $23.92 a click, competition medium. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":23.92,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"child support lawyer","bid_low_en":2.9,"bid_high_en":23.92,"competition_en":"MEDIUM","competition_index_en":40,"family_bid_low_median":2.14,"family_bid_high_median":22.15,"queries_with_bid":4,"head_searches":720,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:OK:adoption","dataset":"ad-costs","level":"family","jurisdiction":"OK","stateName":"Oklahoma","practice":"adoption","family":"adoption","familyName":"Adoption and paternity","familyNameEs":"Adopción y paternidad","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"Oklahoma, Adoption and paternity: English head \"adoption lawyer\": top-of-page bids $2.01 to $19.85 a click, competition low. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":19.85,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"adoption lawyer","bid_low_en":2.01,"bid_high_en":19.85,"competition_en":"LOW","competition_index_en":26,"family_bid_low_median":2.01,"family_bid_high_median":19.85,"queries_with_bid":2,"head_searches":320,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:OK:juvenile","dataset":"ad-costs","level":"family","jurisdiction":"OK","stateName":"Oklahoma","practice":"juvenile","family":"juvenile","familyName":"Juvenile cases","familyNameEs":"Casos de menores","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"Oklahoma, Juvenile cases: English head \"juvenile attorney\": top-of-page bids $2.14 to $12.60 a click, competition high. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":12.6,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"juvenile attorney","bid_low_en":2.14,"bid_high_en":12.6,"competition_en":"HIGH","competition_index_en":70,"family_bid_low_median":2.14,"family_bid_high_median":12.6,"queries_with_bid":1,"head_searches":30,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:OK:domestic-violence","dataset":"ad-costs","level":"family","jurisdiction":"OK","stateName":"Oklahoma","practice":"domestic-violence","family":"domestic-violence","familyName":"Domestic violence and protective orders","familyNameEs":"Violencia doméstica y órdenes de protección","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"Oklahoma, Domestic violence and protective orders: English head \"domestic violence attorney\": top-of-page bids $3.82 to $38.92 a click, competition high. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":38.92,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"domestic violence attorney","bid_low_en":3.82,"bid_high_en":38.92,"competition_en":"HIGH","competition_index_en":69,"family_bid_low_median":3.6,"family_bid_high_median":27.04,"queries_with_bid":4,"head_searches":110,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:OK:criminal-defense","dataset":"ad-costs","level":"family","jurisdiction":"OK","stateName":"Oklahoma","practice":"criminal-defense","family":"criminal-defense","topLevel":true,"familyName":"Criminal defense","familyNameEs":"Defensa penal","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"Oklahoma, Criminal defense: English head \"criminal defense lawyer\": top-of-page bids $4.30 to $57.18 a click, competition low; Spanish head \"abogado criminalista\": $2.88 to $12.02, competition medium. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":57.18,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"criminal defense lawyer","bid_low_en":4.3,"bid_high_en":57.18,"competition_en":"LOW","competition_index_en":4,"head_es":"abogado criminalista","bid_low_es":2.88,"bid_high_es":12.02,"competition_es":"MEDIUM","competition_index_es":59,"family_bid_low_median":2.71,"family_bid_high_median":41.72,"queries_with_bid":8,"head_searches":1600,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:OK:dui-dwi","dataset":"ad-costs","level":"family","jurisdiction":"OK","stateName":"Oklahoma","practice":"dui-dwi","family":"dui-dwi","familyName":"DUI and DWI","familyNameEs":"Conducir en estado de ebriedad (DUI/DWI)","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"Oklahoma, DUI and DWI: English head \"dui lawyer\": top-of-page bids $19.22 to $165 a click, competition low. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":165,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"dui lawyer","bid_low_en":19.22,"bid_high_en":165,"competition_en":"LOW","competition_index_en":6,"family_bid_low_median":12.57,"family_bid_high_median":143.88,"queries_with_bid":5,"head_searches":1600,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:OK:white-collar","dataset":"ad-costs","level":"family","jurisdiction":"OK","stateName":"Oklahoma","practice":"white-collar","family":"white-collar","familyName":"White-collar and fraud charges","familyNameEs":"Delitos de cuello blanco y fraude","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"Oklahoma, White-collar and fraud charges: English head \"federal criminal defense lawyer\": top-of-page bids $12.11 to $85.00 a click, competition medium. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":85,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"federal criminal defense lawyer","bid_low_en":12.11,"bid_high_en":85,"competition_en":"MEDIUM","competition_index_en":34,"family_bid_low_median":12.11,"family_bid_high_median":85,"queries_with_bid":1,"head_searches":40,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:OK:expungement","dataset":"ad-costs","level":"family","jurisdiction":"OK","stateName":"Oklahoma","practice":"expungement","family":"expungement","familyName":"Record sealing and expungement","familyNameEs":"Sellado y eliminación de antecedentes","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"Oklahoma, Record sealing and expungement: English head \"expungement lawyer\": top-of-page bids $4.59 to $44.00 a click, competition low. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":44,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"expungement lawyer","bid_low_en":4.59,"bid_high_en":44,"competition_en":"LOW","competition_index_en":20,"family_bid_low_median":4.59,"family_bid_high_median":38.44,"queries_with_bid":3,"head_searches":320,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:OK:estate-planning","dataset":"ad-costs","level":"family","jurisdiction":"OK","stateName":"Oklahoma","practice":"estate-planning","family":"estate-planning","topLevel":true,"familyName":"Estate planning","familyNameEs":"Planificación patrimonial","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"Oklahoma, Estate planning: English head \"estate planning attorney\": top-of-page bids $2.33 to $14.00 a click, competition low. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":14,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"estate planning attorney","bid_low_en":2.33,"bid_high_en":14,"competition_en":"LOW","competition_index_en":8,"family_bid_low_median":2.33,"family_bid_high_median":12.8,"queries_with_bid":7,"head_searches":2900,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:OK:probate","dataset":"ad-costs","level":"family","jurisdiction":"OK","stateName":"Oklahoma","practice":"probate","family":"probate","familyName":"Probate and estate administration","familyNameEs":"Sucesiones y administración de herencias","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"Oklahoma, Probate and estate administration: English head \"probate attorney\": top-of-page bids $7.74 to $45.34 a click, competition low. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":45.34,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"probate attorney","bid_low_en":7.74,"bid_high_en":45.34,"competition_en":"LOW","competition_index_en":24,"family_bid_low_median":5.78,"family_bid_high_median":41.91,"queries_with_bid":4,"head_searches":720,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:OK:guardianship","dataset":"ad-costs","level":"family","jurisdiction":"OK","stateName":"Oklahoma","practice":"guardianship","family":"guardianship","familyName":"Guardianship and conservatorship","familyNameEs":"Tutela y curatela","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"Oklahoma, Guardianship and conservatorship: English head \"guardianship attorney\": top-of-page bids $8.46 to $25.47 a click, competition high. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":25.47,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"guardianship attorney","bid_low_en":8.46,"bid_high_en":25.47,"competition_en":"HIGH","competition_index_en":68,"family_bid_low_median":8.46,"family_bid_high_median":25.47,"queries_with_bid":1,"head_searches":260,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:OK:elder-law","dataset":"ad-costs","level":"family","jurisdiction":"OK","stateName":"Oklahoma","practice":"elder-law","family":"elder-law","familyName":"Elder law and long-term care planning","familyNameEs":"Derecho de personas mayores y planificación de cuidados","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"Oklahoma, Elder law and long-term care planning: English head \"elder law attorney\": top-of-page bids $0.77 to $9.96 a click, competition low. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":9.96,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"elder law attorney","bid_low_en":0.77,"bid_high_en":9.96,"competition_en":"LOW","competition_index_en":7,"family_bid_low_median":1.52,"family_bid_high_median":8.56,"queries_with_bid":3,"head_searches":260,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:OK:ssdi","dataset":"ad-costs","level":"family","jurisdiction":"OK","stateName":"Oklahoma","practice":"ssdi","family":"ssdi","topLevel":true,"familyName":"Social Security disability (SSDI and SSI)","familyNameEs":"Discapacidad del Seguro Social (SSDI y SSI)","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"Oklahoma, Social Security disability (SSDI and SSI): English head \"social security disability lawyer\": top-of-page bids $5.00 to $19.69 a click, competition low. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":19.69,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"social security disability lawyer","bid_low_en":5,"bid_high_en":19.69,"competition_en":"LOW","competition_index_en":9,"family_bid_low_median":9.21,"family_bid_high_median":29.55,"queries_with_bid":5,"head_searches":260,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:OK:va-disability","dataset":"ad-costs","level":"family","jurisdiction":"OK","stateName":"Oklahoma","practice":"va-disability","family":"va-disability","topLevel":true,"familyName":"VA disability and veterans' benefits","familyNameEs":"Discapacidad y beneficios de veteranos (VA)","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"Oklahoma, VA disability and veterans' benefits: English head \"va disability lawyer\": top-of-page bids $5.28 to $81.76 a click, competition medium. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":81.76,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"va disability lawyer","bid_low_en":5.28,"bid_high_en":81.76,"competition_en":"MEDIUM","competition_index_en":51,"family_bid_low_median":4.02,"family_bid_high_median":71.98,"queries_with_bid":3,"head_searches":70,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:OK:lemon-law","dataset":"ad-costs","level":"family","jurisdiction":"OK","stateName":"Oklahoma","practice":"lemon-law","family":"lemon-law","topLevel":true,"familyName":"Lemon law and auto fraud","familyNameEs":"Ley limón y fraude automotriz","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"Oklahoma, Lemon law and auto fraud: English head \"lemon law lawyer\": top-of-page bids $6.27 to $20.16 a click, competition medium. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":20.16,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"lemon law lawyer","bid_low_en":6.27,"bid_high_en":20.16,"competition_en":"MEDIUM","competition_index_en":58,"family_bid_low_median":7.93,"family_bid_high_median":25.38,"queries_with_bid":4,"head_searches":140,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:OK:consumer-protection","dataset":"ad-costs","level":"family","jurisdiction":"OK","stateName":"Oklahoma","practice":"consumer-protection","family":"consumer-protection","topLevel":true,"familyName":"Consumer protection","familyNameEs":"Protección al consumidor","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"Oklahoma, Consumer protection: English head \"consumer protection lawyer\": top-of-page bids $1.83 to $7.44 a click, competition medium. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":7.44,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"consumer protection lawyer","bid_low_en":1.83,"bid_high_en":7.44,"competition_en":"MEDIUM","competition_index_en":51,"family_bid_low_median":1.79,"family_bid_high_median":7.51,"queries_with_bid":4,"head_searches":110,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:OK:debt-collection-defense","dataset":"ad-costs","level":"family","jurisdiction":"OK","stateName":"Oklahoma","practice":"debt-collection-defense","family":"debt-collection-defense","familyName":"Debt collection abuse (FDCPA)","familyNameEs":"Abusos en el cobro de deudas (FDCPA)","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"Oklahoma, Debt collection abuse (FDCPA): English head \"debt collection lawyer\": top-of-page bids $2.60 to $14.73 a click, competition medium. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":14.73,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"debt collection lawyer","bid_low_en":2.6,"bid_high_en":14.73,"competition_en":"MEDIUM","competition_index_en":64,"family_bid_low_median":2.6,"family_bid_high_median":12.68,"queries_with_bid":2,"head_searches":110,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:OK:consumer-fraud","dataset":"ad-costs","level":"family","jurisdiction":"OK","stateName":"Oklahoma","practice":"consumer-fraud","family":"consumer-fraud","familyName":"Consumer fraud and scams","familyNameEs":"Fraude al consumidor y estafas","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"Oklahoma, Consumer fraud and scams: English head \"fraud attorney\": top-of-page bids $5.15 to $23.07 a click, competition medium. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":23.07,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"fraud attorney","bid_low_en":5.15,"bid_high_en":23.07,"competition_en":"MEDIUM","competition_index_en":55,"family_bid_low_median":3.39,"family_bid_high_median":14.01,"queries_with_bid":2,"head_searches":30,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:OK:business-law","dataset":"ad-costs","level":"family","jurisdiction":"OK","stateName":"Oklahoma","practice":"business-law","family":"business-law","topLevel":true,"familyName":"Business and commercial law","familyNameEs":"Derecho empresarial y comercial","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"Oklahoma, Business and commercial law: English head \"business lawyer\": top-of-page bids $4.80 to $16.61 a click, competition low. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":16.61,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"business lawyer","bid_low_en":4.8,"bid_high_en":16.61,"competition_en":"LOW","competition_index_en":1,"family_bid_low_median":4.71,"family_bid_high_median":26.22,"queries_with_bid":5,"head_searches":1300,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:OK:contract-disputes","dataset":"ad-costs","level":"family","jurisdiction":"OK","stateName":"Oklahoma","practice":"contract-disputes","family":"contract-disputes","familyName":"Contract disputes","familyNameEs":"Disputas contractuales","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"Oklahoma, Contract disputes: English head \"contract lawyer\": top-of-page bids $2.24 to $26.12 a click, competition low. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":26.12,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"contract lawyer","bid_low_en":2.24,"bid_high_en":26.12,"competition_en":"LOW","competition_index_en":2,"family_bid_low_median":2.7,"family_bid_high_median":63.06,"queries_with_bid":2,"head_searches":1300,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:OK:insurance-claims","dataset":"ad-costs","level":"family","jurisdiction":"OK","stateName":"Oklahoma","practice":"insurance-claims","family":"insurance-claims","topLevel":true,"familyName":"Insurance claim disputes and bad faith","familyNameEs":"Disputas con aseguradoras y mala fe","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"Oklahoma, Insurance claim disputes and bad faith: English head \"insurance claim lawyer\": top-of-page bids $29.28 to $450 a click, competition low. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":449.99,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"insurance claim lawyer","bid_low_en":29.28,"bid_high_en":449.99,"competition_en":"LOW","competition_index_en":12,"family_bid_low_median":5.77,"family_bid_high_median":100,"queries_with_bid":5,"head_searches":50,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:OK:civil-rights","dataset":"ad-costs","level":"family","jurisdiction":"OK","stateName":"Oklahoma","practice":"civil-rights","family":"civil-rights","topLevel":true,"familyName":"Civil rights","familyNameEs":"Derechos civiles","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"Oklahoma, Civil rights: English head \"civil rights attorney\": top-of-page bids $1.34 to $4.53 a click, competition medium. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":4.53,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"civil rights attorney","bid_low_en":1.34,"bid_high_en":4.53,"competition_en":"MEDIUM","competition_index_en":44,"family_bid_low_median":1.4,"family_bid_high_median":4.61,"queries_with_bid":4,"head_searches":210,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:OK:disability-access","dataset":"ad-costs","level":"family","jurisdiction":"OK","stateName":"Oklahoma","practice":"disability-access","family":"disability-access","familyName":"Disability access (ADA)","familyNameEs":"Accesibilidad para personas con discapacidad (ADA)","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"Oklahoma, Disability access (ADA): English head \"ada lawyer\": top-of-page bids $1.89 to $6.61 a click, competition low. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":6.61,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"ada lawyer","bid_low_en":1.89,"bid_high_en":6.61,"competition_en":"LOW","competition_index_en":6,"family_bid_low_median":2.56,"family_bid_high_median":10.86,"queries_with_bid":3,"head_searches":90,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:OK:landlord-tenant","dataset":"ad-costs","level":"family","jurisdiction":"OK","stateName":"Oklahoma","practice":"landlord-tenant","family":"landlord-tenant","topLevel":true,"familyName":"Landlord and tenant","familyNameEs":"Arrendadores e inquilinos","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"Oklahoma, Landlord and tenant: English head \"eviction lawyer\": top-of-page bids $1.43 to $4.35 a click, competition medium. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":4.35,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"eviction lawyer","bid_low_en":1.43,"bid_high_en":4.35,"competition_en":"MEDIUM","competition_index_en":43,"family_bid_low_median":1.37,"family_bid_high_median":3.98,"queries_with_bid":6,"head_searches":590,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:OK:real-estate","dataset":"ad-costs","level":"family","jurisdiction":"OK","stateName":"Oklahoma","practice":"real-estate","family":"real-estate","topLevel":true,"familyName":"Real estate","familyNameEs":"Bienes raíces","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"Oklahoma, Real estate: English head \"real estate lawyer\": top-of-page bids $1.44 to $7.03 a click, competition low. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":7.03,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"real estate lawyer","bid_low_en":1.44,"bid_high_en":7.03,"competition_en":"LOW","competition_index_en":1,"family_bid_low_median":1.62,"family_bid_high_median":7.18,"queries_with_bid":5,"head_searches":1300,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:OK:foreclosure-defense","dataset":"ad-costs","level":"family","jurisdiction":"OK","stateName":"Oklahoma","practice":"foreclosure-defense","family":"foreclosure-defense","familyName":"Foreclosure defense","familyNameEs":"Defensa contra ejecuciones hipotecarias","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"Oklahoma, Foreclosure defense: English head \"foreclosure attorney\": top-of-page bids $3.10 to $10.53 a click, competition medium. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":10.53,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"foreclosure attorney","bid_low_en":3.1,"bid_high_en":10.53,"competition_en":"MEDIUM","competition_index_en":55,"family_bid_low_median":3.1,"family_bid_high_median":10.53,"queries_with_bid":1,"head_searches":50,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:OK:trademark","dataset":"ad-costs","level":"family","jurisdiction":"OK","stateName":"Oklahoma","practice":"trademark","family":"trademark","familyName":"Trademarks","familyNameEs":"Marcas","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"Oklahoma, Trademarks: English head \"trademark attorney\": top-of-page bids $15.09 to $82.92 a click, competition medium. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":82.92,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"trademark attorney","bid_low_en":15.09,"bid_high_en":82.92,"competition_en":"MEDIUM","competition_index_en":64,"family_bid_low_median":10.48,"family_bid_high_median":60.01,"queries_with_bid":4,"head_searches":320,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:OK:patent","dataset":"ad-costs","level":"family","jurisdiction":"OK","stateName":"Oklahoma","practice":"patent","family":"patent","familyName":"Patents","familyNameEs":"Patentes","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"Oklahoma, Patents: English head \"patent attorney\": top-of-page bids $6.24 to $39.00 a click, competition low. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":39,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"patent attorney","bid_low_en":6.24,"bid_high_en":39,"competition_en":"LOW","competition_index_en":3,"family_bid_low_median":7.32,"family_bid_high_median":38.17,"queries_with_bid":4,"head_searches":390,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:OK:tax","dataset":"ad-costs","level":"family","jurisdiction":"OK","stateName":"Oklahoma","practice":"tax","family":"tax","topLevel":true,"familyName":"Tax disputes and IRS problems","familyNameEs":"Disputas fiscales y problemas con el IRS","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"Oklahoma, Tax disputes and IRS problems: English head \"tax lawyer\": top-of-page bids $13.40 to $61.91 a click, competition low. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":61.91,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"tax lawyer","bid_low_en":13.4,"bid_high_en":61.91,"competition_en":"LOW","competition_index_en":2,"family_bid_low_median":13.4,"family_bid_high_median":61.91,"queries_with_bid":6,"head_searches":1300,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:OK:education-law","dataset":"ad-costs","level":"family","jurisdiction":"OK","stateName":"Oklahoma","practice":"education-law","family":"education-law","topLevel":true,"familyName":"Education law","familyNameEs":"Derecho educativo","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"Oklahoma, Education law: English head \"education lawyer\": top-of-page bids $1.46 to $7.25 a click, competition low. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":7.25,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"education lawyer","bid_low_en":1.46,"bid_high_en":7.25,"competition_en":"LOW","competition_index_en":28,"family_bid_low_median":1.46,"family_bid_high_median":7.25,"queries_with_bid":2,"head_searches":40,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:OK:special-education","dataset":"ad-costs","level":"family","jurisdiction":"OK","stateName":"Oklahoma","practice":"special-education","family":"special-education","familyName":"Special education (IDEA)","familyNameEs":"Educación especial (IDEA)","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"Oklahoma, Special education (IDEA): English head \"special education lawyer\": top-of-page bids $0.95 to $3.69 a click, competition low. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":3.69,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"special education lawyer","bid_low_en":0.95,"bid_high_en":3.69,"competition_en":"LOW","competition_index_en":22,"family_bid_low_median":0.95,"family_bid_high_median":3.69,"queries_with_bid":3,"head_searches":20,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:OR:personal-injury","dataset":"ad-costs","level":"family","jurisdiction":"OR","stateName":"Oregon","practice":"personal-injury","family":"personal-injury","topLevel":true,"familyName":"Personal injury","familyNameEs":"Lesiones personales","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"Oregon, Personal injury: English head \"personal injury attorney near me\": top-of-page bids $50.80 to $200 a click, competition low. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":200,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"personal injury attorney near me","bid_low_en":50.8,"bid_high_en":200,"competition_en":"LOW","competition_index_en":21,"family_bid_low_median":50.8,"family_bid_high_median":183.59,"queries_with_bid":5,"head_searches":2400,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:OR:auto-accidents","dataset":"ad-costs","level":"family","jurisdiction":"OR","stateName":"Oregon","practice":"auto-accidents","family":"auto-accidents","familyName":"Car accidents","familyNameEs":"Accidentes de auto","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"Oregon, Car accidents: English head \"car accident lawyer near me\": top-of-page bids $72.45 to $350 a click, competition low; Spanish head \"abogado de accidentes\": $46.89 to $192, competition low. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":350,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"car accident lawyer near me","bid_low_en":72.45,"bid_high_en":350,"competition_en":"LOW","competition_index_en":20,"head_es":"abogado de accidentes","bid_low_es":46.89,"bid_high_es":192.21,"competition_es":"LOW","competition_index_es":6,"family_bid_low_median":46.89,"family_bid_high_median":338.03,"queries_with_bid":7,"head_searches":880,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:OR:premises-liability","dataset":"ad-costs","level":"family","jurisdiction":"OR","stateName":"Oregon","practice":"premises-liability","family":"premises-liability","familyName":"Premises liability (slip and fall)","familyNameEs":"Responsabilidad de propietarios (resbalones y caídas)","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"Oregon, Premises liability (slip and fall): English head \"slip and fall lawyer near me\": top-of-page bids $50.98 to $103 a click, competition low. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":103.38,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"slip and fall lawyer near me","bid_low_en":50.98,"bid_high_en":103.38,"competition_en":"LOW","competition_index_en":5,"family_bid_low_median":65.49,"family_bid_high_median":136.57,"queries_with_bid":2,"head_searches":590,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:OR:dog-bites","dataset":"ad-costs","level":"family","jurisdiction":"OR","stateName":"Oregon","practice":"dog-bites","family":"dog-bites","familyName":"Dog bites","familyNameEs":"Mordeduras de perro","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"Oregon, Dog bites: English head \"dog bite lawyer near me\": top-of-page bids $49.44 to $233 a click, competition low. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":232.56,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"dog bite lawyer near me","bid_low_en":49.44,"bid_high_en":232.56,"competition_en":"LOW","competition_index_en":8,"family_bid_low_median":49.44,"family_bid_high_median":232.56,"queries_with_bid":3,"head_searches":590,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:OR:wrongful-death","dataset":"ad-costs","level":"family","jurisdiction":"OR","stateName":"Oregon","practice":"wrongful-death","family":"wrongful-death","familyName":"Wrongful death","familyNameEs":"Muerte por negligencia","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"Oregon, Wrongful death: English head \"wrongful death lawyer near me\": top-of-page bids $79.75 to $196 a click, competition medium. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":195.62,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"wrongful death lawyer near me","bid_low_en":79.75,"bid_high_en":195.62,"competition_en":"MEDIUM","competition_index_en":39,"family_bid_low_median":79.75,"family_bid_high_median":195.62,"queries_with_bid":3,"head_searches":170,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:OR:maritime-injury","dataset":"ad-costs","level":"family","jurisdiction":"OR","stateName":"Oregon","practice":"maritime-injury","family":"maritime-injury","familyName":"Maritime and boating injuries","familyNameEs":"Lesiones marítimas y en embarcaciones","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"Oregon, Maritime and boating injuries: English head \"maritime lawyer\": top-of-page bids $13.79 to $90.61 a click, competition low. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":90.61,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"maritime lawyer","bid_low_en":13.79,"bid_high_en":90.61,"competition_en":"LOW","competition_index_en":5,"family_bid_low_median":13.79,"family_bid_high_median":90.61,"queries_with_bid":1,"head_searches":170,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:OR:assault-defamation","dataset":"ad-costs","level":"family","jurisdiction":"OR","stateName":"Oregon","practice":"assault-defamation","family":"assault-defamation","familyName":"Assault, libel and slander","familyNameEs":"Agresión, libelo y difamación","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"Oregon, Assault, libel and slander: English head \"defamation lawyer\": top-of-page bids $1.14 to $6.52 a click, competition low. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":6.52,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"defamation lawyer","bid_low_en":1.14,"bid_high_en":6.52,"competition_en":"LOW","competition_index_en":24,"family_bid_low_median":1.14,"family_bid_high_median":6.52,"queries_with_bid":5,"head_searches":170,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:OR:medical-malpractice","dataset":"ad-costs","level":"family","jurisdiction":"OR","stateName":"Oregon","practice":"medical-malpractice","family":"medical-malpractice","topLevel":true,"familyName":"Medical malpractice","familyNameEs":"Negligencia médica","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"Oregon, Medical malpractice: English head \"medical malpractice lawyer\": top-of-page bids $2.75 to $9.30 a click, competition low. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":9.3,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"medical malpractice lawyer","bid_low_en":2.75,"bid_high_en":9.3,"competition_en":"LOW","competition_index_en":3,"family_bid_low_median":3.29,"family_bid_high_median":9.29,"queries_with_bid":6,"head_searches":1900,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:OR:mass-tort","dataset":"ad-costs","level":"family","jurisdiction":"OR","stateName":"Oregon","practice":"mass-tort","family":"mass-tort","topLevel":true,"familyName":"Mass torts","familyNameEs":"Daños masivos","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"Oregon, Mass torts: English head \"class action lawyer\": top-of-page bids $3.18 to $11.76 a click, competition low. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":11.76,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"class action lawyer","bid_low_en":3.18,"bid_high_en":11.76,"competition_en":"LOW","competition_index_en":15,"family_bid_low_median":3.18,"family_bid_high_median":11.76,"queries_with_bid":2,"head_searches":140,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:OR:mesothelioma","dataset":"ad-costs","level":"family","jurisdiction":"OR","stateName":"Oregon","practice":"toxic-exposure","family":"mesothelioma","parent":"toxic-exposure","familyName":"Mesothelioma","familyNameEs":"Mesotelioma","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"Oregon, Mesothelioma: English head \"mesothelioma attorney\": top-of-page bids $89.13 to $293 a click, competition low. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":293.38,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"mesothelioma attorney","bid_low_en":89.13,"bid_high_en":293.38,"competition_en":"LOW","competition_index_en":12,"family_bid_low_median":89.13,"family_bid_high_median":293.38,"queries_with_bid":1,"head_searches":70,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:OR:workers-compensation","dataset":"ad-costs","level":"family","jurisdiction":"OR","stateName":"Oregon","practice":"workers-compensation","family":"workers-compensation","topLevel":true,"familyName":"Workers' compensation","familyNameEs":"Compensación laboral","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"Oregon, Workers' compensation: English head \"workers comp attorney\": top-of-page bids $6.22 to $34.50 a click, competition low. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":34.5,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"workers comp attorney","bid_low_en":6.22,"bid_high_en":34.5,"competition_en":"LOW","competition_index_en":30,"family_bid_low_median":7.23,"family_bid_high_median":34.5,"queries_with_bid":8,"head_searches":1600,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:OR:employment-law","dataset":"ad-costs","level":"family","jurisdiction":"OR","stateName":"Oregon","practice":"employment-law","family":"employment-law","topLevel":true,"familyName":"Employment law","familyNameEs":"Derecho laboral","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"Oregon, Employment law: English head \"employment lawyer\": top-of-page bids $1.30 to $7.00 a click, competition low; Spanish head \"abogado laboral\": $1.78 to $5.76, competition medium. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":7,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"employment lawyer","bid_low_en":1.3,"bid_high_en":7,"competition_en":"LOW","competition_index_en":5,"head_es":"abogado laboral","bid_low_es":1.78,"bid_high_es":5.76,"competition_es":"MEDIUM","competition_index_es":44,"family_bid_low_median":1.49,"family_bid_high_median":7,"queries_with_bid":11,"head_searches":1900,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:OR:employment-discrimination","dataset":"ad-costs","level":"family","jurisdiction":"OR","stateName":"Oregon","practice":"employment-discrimination","family":"employment-discrimination","familyName":"Workplace discrimination and harassment","familyNameEs":"Discriminación y acoso laboral","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"Oregon, Workplace discrimination and harassment: English head \"employment discrimination lawyer\": top-of-page bids $1.32 to $9.18 a click, competition low; Spanish head \"abogado de discriminacion laboral\": $1.22 to $3.25, competition high. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":9.18,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"employment discrimination lawyer","bid_low_en":1.32,"bid_high_en":9.18,"competition_en":"LOW","competition_index_en":9,"head_es":"abogado de discriminacion laboral","bid_low_es":1.22,"bid_high_es":3.25,"competition_es":"HIGH","competition_index_es":74,"family_bid_low_median":1.72,"family_bid_high_median":9.77,"queries_with_bid":4,"head_searches":140,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:OR:wrongful-termination","dataset":"ad-costs","level":"family","jurisdiction":"OR","stateName":"Oregon","practice":"wrongful-termination","family":"wrongful-termination","familyName":"Wrongful termination and retaliation","familyNameEs":"Despido injustificado y represalias","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"Oregon, Wrongful termination and retaliation: English head \"wrongful termination lawyer\": top-of-page bids $1.93 to $14.15 a click, competition low. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":14.15,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"wrongful termination lawyer","bid_low_en":1.93,"bid_high_en":14.15,"competition_en":"LOW","competition_index_en":30,"family_bid_low_median":1.28,"family_bid_high_median":6.84,"queries_with_bid":4,"head_searches":590,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:OR:whistleblower","dataset":"ad-costs","level":"family","jurisdiction":"OR","stateName":"Oregon","practice":"whistleblower","family":"whistleblower","familyName":"Whistleblower and qui tam","familyNameEs":"Denunciantes y acciones qui tam","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"Oregon, Whistleblower and qui tam: English head \"whistleblower lawyer\": top-of-page bids $3.31 to $11.53 a click, competition low. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":11.53,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"whistleblower lawyer","bid_low_en":3.31,"bid_high_en":11.53,"competition_en":"LOW","competition_index_en":10,"family_bid_low_median":3.31,"family_bid_high_median":11.53,"queries_with_bid":2,"head_searches":90,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:OR:employee-benefits","dataset":"ad-costs","level":"family","jurisdiction":"OR","stateName":"Oregon","practice":"employee-benefits","family":"employee-benefits","familyName":"Employee benefits and ERISA","familyNameEs":"Beneficios de empleados y ERISA","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"Oregon, Employee benefits and ERISA: English head \"erisa lawyer\": top-of-page bids $2.30 to $16.35 a click, competition low. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":16.35,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"erisa lawyer","bid_low_en":2.3,"bid_high_en":16.35,"competition_en":"LOW","competition_index_en":8,"family_bid_low_median":3.2,"family_bid_high_median":16.8,"queries_with_bid":2,"head_searches":40,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:OR:immigration","dataset":"ad-costs","level":"family","jurisdiction":"OR","stateName":"Oregon","practice":"immigration","family":"immigration","topLevel":true,"familyName":"Immigration","familyNameEs":"Inmigración","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"Oregon, Immigration: English head \"immigration lawyer\": top-of-page bids $3.81 to $19.83 a click, competition low; Spanish head \"abogado de inmigracion\": $5.75 to $50.00, competition high. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":19.83,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"immigration lawyer","bid_low_en":3.81,"bid_high_en":19.83,"competition_en":"LOW","competition_index_en":7,"head_es":"abogado de inmigracion","bid_low_es":5.75,"bid_high_es":50,"competition_es":"HIGH","competition_index_es":77,"family_bid_low_median":4.52,"family_bid_high_median":26.05,"queries_with_bid":5,"head_searches":1900,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:OR:family-law","dataset":"ad-costs","level":"family","jurisdiction":"OR","stateName":"Oregon","practice":"family-law","family":"family-law","topLevel":true,"familyName":"Family law","familyNameEs":"Derecho de familia","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"Oregon, Family law: English head \"family law attorney\": top-of-page bids $2.56 to $22.63 a click, competition low; Spanish head \"abogado de familia\": $1.44 to $6.15, competition medium. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":22.63,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"family law attorney","bid_low_en":2.56,"bid_high_en":22.63,"competition_en":"LOW","competition_index_en":15,"head_es":"abogado de familia","bid_low_es":1.44,"bid_high_es":6.15,"competition_es":"MEDIUM","competition_index_es":59,"family_bid_low_median":2.29,"family_bid_high_median":14.43,"queries_with_bid":9,"head_searches":2900,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:OR:divorce","dataset":"ad-costs","level":"family","jurisdiction":"OR","stateName":"Oregon","practice":"divorce","family":"divorce","familyName":"Divorce","familyNameEs":"Divorcio","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"Oregon, Divorce: English head \"divorce lawyer\": top-of-page bids $3.28 to $24.89 a click, competition low; Spanish head \"abogado de divorcio\": $1.76 to $9.25, competition high. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":24.89,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"divorce lawyer","bid_low_en":3.28,"bid_high_en":24.89,"competition_en":"LOW","competition_index_en":4,"head_es":"abogado de divorcio","bid_low_es":1.76,"bid_high_es":9.25,"competition_es":"HIGH","competition_index_es":75,"family_bid_low_median":2.87,"family_bid_high_median":18.41,"queries_with_bid":8,"head_searches":2900,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:OR:child-custody","dataset":"ad-costs","level":"family","jurisdiction":"OR","stateName":"Oregon","practice":"child-custody","family":"child-custody","familyName":"Child custody","familyNameEs":"Custodia de menores","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"Oregon, Child custody: English head \"child custody lawyer\": top-of-page bids $2.50 to $25.24 a click, competition medium. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":25.24,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"child custody lawyer","bid_low_en":2.5,"bid_high_en":25.24,"competition_en":"MEDIUM","competition_index_en":43,"family_bid_low_median":2.14,"family_bid_high_median":18.11,"queries_with_bid":5,"head_searches":390,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:OR:child-support","dataset":"ad-costs","level":"family","jurisdiction":"OR","stateName":"Oregon","practice":"child-support","family":"child-support","familyName":"Child support","familyNameEs":"Manutención de menores","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"Oregon, Child support: English head \"child support lawyer\": top-of-page bids $2.72 to $11.95 a click, competition low. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":11.95,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"child support lawyer","bid_low_en":2.72,"bid_high_en":11.95,"competition_en":"LOW","competition_index_en":22,"family_bid_low_median":2.37,"family_bid_high_median":8.62,"queries_with_bid":3,"head_searches":390,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:OR:adoption","dataset":"ad-costs","level":"family","jurisdiction":"OR","stateName":"Oregon","practice":"adoption","family":"adoption","familyName":"Adoption and paternity","familyNameEs":"Adopción y paternidad","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"Oregon, Adoption and paternity: English head \"adoption lawyer\": top-of-page bids $2.53 to $9.38 a click, competition low. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":9.38,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"adoption lawyer","bid_low_en":2.53,"bid_high_en":9.38,"competition_en":"LOW","competition_index_en":21,"family_bid_low_median":2.53,"family_bid_high_median":9.38,"queries_with_bid":2,"head_searches":260,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:OR:domestic-violence","dataset":"ad-costs","level":"family","jurisdiction":"OR","stateName":"Oregon","practice":"domestic-violence","family":"domestic-violence","familyName":"Domestic violence and protective orders","familyNameEs":"Violencia doméstica y órdenes de protección","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"Oregon, Domestic violence and protective orders: English head \"domestic violence attorney\": top-of-page bids $4.90 to $75.20 a click, competition medium. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":75.2,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"domestic violence attorney","bid_low_en":4.9,"bid_high_en":75.2,"competition_en":"MEDIUM","competition_index_en":41,"family_bid_low_median":3.1,"family_bid_high_median":40.4,"queries_with_bid":6,"head_searches":70,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:OR:criminal-defense","dataset":"ad-costs","level":"family","jurisdiction":"OR","stateName":"Oregon","practice":"criminal-defense","family":"criminal-defense","topLevel":true,"familyName":"Criminal defense","familyNameEs":"Defensa penal","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"Oregon, Criminal defense: English head \"criminal defense lawyer\": top-of-page bids $5.97 to $26.30 a click, competition low; Spanish head \"abogado criminalista\": $2.00 to $7.03, competition high. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":26.3,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"criminal defense lawyer","bid_low_en":5.97,"bid_high_en":26.3,"competition_en":"LOW","competition_index_en":3,"head_es":"abogado criminalista","bid_low_es":2,"bid_high_es":7.03,"competition_es":"HIGH","competition_index_es":68,"family_bid_low_median":3.15,"family_bid_high_median":20.7,"queries_with_bid":8,"head_searches":1600,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:OR:dui-dwi","dataset":"ad-costs","level":"family","jurisdiction":"OR","stateName":"Oregon","practice":"dui-dwi","family":"dui-dwi","familyName":"DUI and DWI","familyNameEs":"Conducir en estado de ebriedad (DUI/DWI)","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"Oregon, DUI and DWI: English head \"dui lawyer\": top-of-page bids $8.50 to $57.73 a click, competition low. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":57.73,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"dui lawyer","bid_low_en":8.5,"bid_high_en":57.73,"competition_en":"LOW","competition_index_en":6,"family_bid_low_median":6.27,"family_bid_high_median":55,"queries_with_bid":6,"head_searches":1600,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:OR:drug-crimes","dataset":"ad-costs","level":"family","jurisdiction":"OR","stateName":"Oregon","practice":"drug-crimes","family":"drug-crimes","familyName":"Drug charges","familyNameEs":"Delitos de drogas","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"Oregon, Drug charges: Spanish head \"abogado de drogas\": $1.09 to $6.80, competition high. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":6.8,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_es":"abogado de drogas","bid_low_es":1.09,"bid_high_es":6.8,"competition_es":"HIGH","competition_index_es":90,"family_bid_low_median":1.09,"family_bid_high_median":6.8,"queries_with_bid":1,"head_searches":10,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:OR:bankruptcy","dataset":"ad-costs","level":"family","jurisdiction":"OR","stateName":"Oregon","practice":"bankruptcy","family":"bankruptcy","topLevel":true,"familyName":"Bankruptcy","familyNameEs":"Bancarrota","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"Oregon, Bankruptcy: Spanish head \"abogado de bancarrota\": $1.63 to $8.56, competition high. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":8.56,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_es":"abogado de bancarrota","bid_low_es":1.63,"bid_high_es":8.56,"competition_es":"HIGH","competition_index_es":79,"family_bid_low_median":1.63,"family_bid_high_median":8.56,"queries_with_bid":1,"head_searches":20,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:OR:estate-planning","dataset":"ad-costs","level":"family","jurisdiction":"OR","stateName":"Oregon","practice":"estate-planning","family":"estate-planning","topLevel":true,"familyName":"Estate planning","familyNameEs":"Planificación patrimonial","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"Oregon, Estate planning: English head \"estate planning attorney\": top-of-page bids $2.38 to $10.32 a click, competition low. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":10.32,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"estate planning attorney","bid_low_en":2.38,"bid_high_en":10.32,"competition_en":"LOW","competition_index_en":8,"family_bid_low_median":2.05,"family_bid_high_median":11,"queries_with_bid":8,"head_searches":4400,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:OR:probate","dataset":"ad-costs","level":"family","jurisdiction":"OR","stateName":"Oregon","practice":"probate","family":"probate","familyName":"Probate and estate administration","familyNameEs":"Sucesiones y administración de herencias","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"Oregon, Probate and estate administration: English head \"probate attorney\": top-of-page bids $5.10 to $42.52 a click, competition low. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":42.52,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"probate attorney","bid_low_en":5.1,"bid_high_en":42.52,"competition_en":"LOW","competition_index_en":20,"family_bid_low_median":3.22,"family_bid_high_median":33.68,"queries_with_bid":4,"head_searches":720,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:OR:guardianship","dataset":"ad-costs","level":"family","jurisdiction":"OR","stateName":"Oregon","practice":"guardianship","family":"guardianship","familyName":"Guardianship and conservatorship","familyNameEs":"Tutela y curatela","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"Oregon, Guardianship and conservatorship: English head \"guardianship attorney\": top-of-page bids $1.58 to $12.79 a click, competition medium. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":12.79,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"guardianship attorney","bid_low_en":1.58,"bid_high_en":12.79,"competition_en":"MEDIUM","competition_index_en":33,"family_bid_low_median":1.58,"family_bid_high_median":12.79,"queries_with_bid":1,"head_searches":260,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:OR:elder-law","dataset":"ad-costs","level":"family","jurisdiction":"OR","stateName":"Oregon","practice":"elder-law","family":"elder-law","familyName":"Elder law and long-term care planning","familyNameEs":"Derecho de personas mayores y planificación de cuidados","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"Oregon, Elder law and long-term care planning: English head \"elder law attorney\": top-of-page bids $1.01 to $4.58 a click, competition low. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":4.58,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"elder law attorney","bid_low_en":1.01,"bid_high_en":4.58,"competition_en":"LOW","competition_index_en":13,"family_bid_low_median":0.93,"family_bid_high_median":4.74,"queries_with_bid":3,"head_searches":320,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:OR:ssdi","dataset":"ad-costs","level":"family","jurisdiction":"OR","stateName":"Oregon","practice":"ssdi","family":"ssdi","topLevel":true,"familyName":"Social Security disability (SSDI and SSI)","familyNameEs":"Discapacidad del Seguro Social (SSDI y SSI)","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"Oregon, Social Security disability (SSDI and SSI): English head \"social security disability lawyer\": top-of-page bids $4.48 to $24.87 a click, competition low. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":24.87,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"social security disability lawyer","bid_low_en":4.48,"bid_high_en":24.87,"competition_en":"LOW","competition_index_en":13,"family_bid_low_median":6.38,"family_bid_high_median":32.06,"queries_with_bid":4,"head_searches":170,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:OR:va-disability","dataset":"ad-costs","level":"family","jurisdiction":"OR","stateName":"Oregon","practice":"va-disability","family":"va-disability","topLevel":true,"familyName":"VA disability and veterans' benefits","familyNameEs":"Discapacidad y beneficios de veteranos (VA)","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"Oregon, VA disability and veterans' benefits: English head \"va disability lawyer\": top-of-page bids $2.44 to $135 a click, competition medium. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":134.8,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"va disability lawyer","bid_low_en":2.44,"bid_high_en":134.8,"competition_en":"MEDIUM","competition_index_en":63,"family_bid_low_median":3.74,"family_bid_high_median":60.88,"queries_with_bid":3,"head_searches":50,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:OR:lemon-law","dataset":"ad-costs","level":"family","jurisdiction":"OR","stateName":"Oregon","practice":"lemon-law","family":"lemon-law","topLevel":true,"familyName":"Lemon law and auto fraud","familyNameEs":"Ley limón y fraude automotriz","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"Oregon, Lemon law and auto fraud: English head \"lemon law lawyer\": top-of-page bids $8.63 to $27.73 a click, competition medium. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":27.73,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"lemon law lawyer","bid_low_en":8.63,"bid_high_en":27.73,"competition_en":"MEDIUM","competition_index_en":41,"family_bid_low_median":6.63,"family_bid_high_median":24.59,"queries_with_bid":4,"head_searches":170,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:OR:consumer-protection","dataset":"ad-costs","level":"family","jurisdiction":"OR","stateName":"Oregon","practice":"consumer-protection","family":"consumer-protection","topLevel":true,"familyName":"Consumer protection","familyNameEs":"Protección al consumidor","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"Oregon, Consumer protection: English head \"consumer protection lawyer\": top-of-page bids $1.93 to $7.54 a click, competition medium. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":7.54,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"consumer protection lawyer","bid_low_en":1.93,"bid_high_en":7.54,"competition_en":"MEDIUM","competition_index_en":40,"family_bid_low_median":2.23,"family_bid_high_median":7.12,"queries_with_bid":4,"head_searches":140,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:OR:debt-collection-defense","dataset":"ad-costs","level":"family","jurisdiction":"OR","stateName":"Oregon","practice":"debt-collection-defense","family":"debt-collection-defense","familyName":"Debt collection abuse (FDCPA)","familyNameEs":"Abusos en el cobro de deudas (FDCPA)","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"Oregon, Debt collection abuse (FDCPA): English head \"debt collection lawyer\": top-of-page bids $2.60 to $10.37 a click, competition medium. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":10.37,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"debt collection lawyer","bid_low_en":2.6,"bid_high_en":10.37,"competition_en":"MEDIUM","competition_index_en":65,"family_bid_low_median":2.6,"family_bid_high_median":10.37,"queries_with_bid":1,"head_searches":90,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:OR:consumer-fraud","dataset":"ad-costs","level":"family","jurisdiction":"OR","stateName":"Oregon","practice":"consumer-fraud","family":"consumer-fraud","familyName":"Consumer fraud and scams","familyNameEs":"Fraude al consumidor y estafas","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"Oregon, Consumer fraud and scams: English head \"fraud attorney\": top-of-page bids $4.87 to $16.84 a click, competition high. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":16.84,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"fraud attorney","bid_low_en":4.87,"bid_high_en":16.84,"competition_en":"HIGH","competition_index_en":74,"family_bid_low_median":4.87,"family_bid_high_median":16.84,"queries_with_bid":1,"head_searches":30,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:OR:business-law","dataset":"ad-costs","level":"family","jurisdiction":"OR","stateName":"Oregon","practice":"business-law","family":"business-law","topLevel":true,"familyName":"Business and commercial law","familyNameEs":"Derecho empresarial y comercial","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"Oregon, Business and commercial law: English head \"business lawyer\": top-of-page bids $5.28 to $15.41 a click, competition low. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":15.41,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"business lawyer","bid_low_en":5.28,"bid_high_en":15.41,"competition_en":"LOW","competition_index_en":1,"family_bid_low_median":3.5,"family_bid_high_median":15.41,"queries_with_bid":5,"head_searches":1300,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:OR:business-formation","dataset":"ad-costs","level":"family","jurisdiction":"OR","stateName":"Oregon","practice":"business-formation","family":"business-formation","familyName":"Business formation and governance","familyNameEs":"Constitución y gobierno de empresas","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"Oregon, Business formation and governance: English head \"small business lawyer\": top-of-page bids $3.64 to $15.41 a click, competition medium. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":15.41,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"small business lawyer","bid_low_en":3.64,"bid_high_en":15.41,"competition_en":"MEDIUM","competition_index_en":59,"family_bid_low_median":8.23,"family_bid_high_median":22.7,"queries_with_bid":2,"head_searches":40,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:OR:contract-disputes","dataset":"ad-costs","level":"family","jurisdiction":"OR","stateName":"Oregon","practice":"contract-disputes","family":"contract-disputes","familyName":"Contract disputes","familyNameEs":"Disputas contractuales","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"Oregon, Contract disputes: English head \"contract lawyer\": top-of-page bids $3.60 to $17.85 a click, competition low. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":17.85,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"contract lawyer","bid_low_en":3.6,"bid_high_en":17.85,"competition_en":"LOW","competition_index_en":1,"family_bid_low_median":3.6,"family_bid_high_median":17.47,"queries_with_bid":3,"head_searches":1300,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:OR:insurance-claims","dataset":"ad-costs","level":"family","jurisdiction":"OR","stateName":"Oregon","practice":"insurance-claims","family":"insurance-claims","topLevel":true,"familyName":"Insurance claim disputes and bad faith","familyNameEs":"Disputas con aseguradoras y mala fe","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"Oregon, Insurance claim disputes and bad faith: English head \"insurance claim lawyer\": top-of-page bids $21.69 to $40.00 a click, competition low. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":40,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"insurance claim lawyer","bid_low_en":21.69,"bid_high_en":40,"competition_en":"LOW","competition_index_en":33,"family_bid_low_median":26.23,"family_bid_high_median":67.23,"queries_with_bid":4,"head_searches":50,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:OR:civil-rights","dataset":"ad-costs","level":"family","jurisdiction":"OR","stateName":"Oregon","practice":"civil-rights","family":"civil-rights","topLevel":true,"familyName":"Civil rights","familyNameEs":"Derechos civiles","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"Oregon, Civil rights: English head \"civil rights attorney\": top-of-page bids $1.70 to $6.70 a click, competition medium. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":6.7,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"civil rights attorney","bid_low_en":1.7,"bid_high_en":6.7,"competition_en":"MEDIUM","competition_index_en":42,"family_bid_low_median":1.6,"family_bid_high_median":6.89,"queries_with_bid":4,"head_searches":210,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:OR:disability-access","dataset":"ad-costs","level":"family","jurisdiction":"OR","stateName":"Oregon","practice":"disability-access","family":"disability-access","familyName":"Disability access (ADA)","familyNameEs":"Accesibilidad para personas con discapacidad (ADA)","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"Oregon, Disability access (ADA): English head \"ada lawyer\": top-of-page bids $1.70 to $5.91 a click, competition low. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":5.91,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"ada lawyer","bid_low_en":1.7,"bid_high_en":5.91,"competition_en":"LOW","competition_index_en":7,"family_bid_low_median":2.64,"family_bid_high_median":9.17,"queries_with_bid":3,"head_searches":170,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:OR:landlord-tenant","dataset":"ad-costs","level":"family","jurisdiction":"OR","stateName":"Oregon","practice":"landlord-tenant","family":"landlord-tenant","topLevel":true,"familyName":"Landlord and tenant","familyNameEs":"Arrendadores e inquilinos","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"Oregon, Landlord and tenant: English head \"eviction lawyer\": top-of-page bids $2.23 to $5.36 a click, competition low. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":5.36,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"eviction lawyer","bid_low_en":2.23,"bid_high_en":5.36,"competition_en":"LOW","competition_index_en":33,"family_bid_low_median":1.88,"family_bid_high_median":5.21,"queries_with_bid":6,"head_searches":590,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:OR:real-estate","dataset":"ad-costs","level":"family","jurisdiction":"OR","stateName":"Oregon","practice":"real-estate","family":"real-estate","topLevel":true,"familyName":"Real estate","familyNameEs":"Bienes raíces","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"Oregon, Real estate: English head \"real estate lawyer\": top-of-page bids $2.36 to $8.31 a click, competition low. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":8.31,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"real estate lawyer","bid_low_en":2.36,"bid_high_en":8.31,"competition_en":"LOW","competition_index_en":1,"family_bid_low_median":1.88,"family_bid_high_median":6.79,"queries_with_bid":5,"head_searches":1600,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:OR:foreclosure-defense","dataset":"ad-costs","level":"family","jurisdiction":"OR","stateName":"Oregon","practice":"foreclosure-defense","family":"foreclosure-defense","familyName":"Foreclosure defense","familyNameEs":"Defensa contra ejecuciones hipotecarias","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"Oregon, Foreclosure defense: English head \"foreclosure attorney\": top-of-page bids $2.17 to $11.43 a click, competition medium. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":11.43,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"foreclosure attorney","bid_low_en":2.17,"bid_high_en":11.43,"competition_en":"MEDIUM","competition_index_en":42,"family_bid_low_median":2.17,"family_bid_high_median":11.43,"queries_with_bid":1,"head_searches":50,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:OR:intellectual-property","dataset":"ad-costs","level":"family","jurisdiction":"OR","stateName":"Oregon","practice":"intellectual-property","family":"intellectual-property","topLevel":true,"familyName":"Intellectual property","familyNameEs":"Propiedad intelectual","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"Oregon, Intellectual property: English head \"intellectual property lawyer\": top-of-page bids $4.98 to $29.12 a click, competition low. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":29.12,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"intellectual property lawyer","bid_low_en":4.98,"bid_high_en":29.12,"competition_en":"LOW","competition_index_en":1,"family_bid_low_median":4.98,"family_bid_high_median":23.24,"queries_with_bid":5,"head_searches":1300,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:OR:trademark","dataset":"ad-costs","level":"family","jurisdiction":"OR","stateName":"Oregon","practice":"trademark","family":"trademark","familyName":"Trademarks","familyNameEs":"Marcas","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"Oregon, Trademarks: English head \"trademark attorney\": top-of-page bids $8.66 to $29.96 a click, competition medium. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":29.96,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"trademark attorney","bid_low_en":8.66,"bid_high_en":29.96,"competition_en":"MEDIUM","competition_index_en":46,"family_bid_low_median":8.32,"family_bid_high_median":32.43,"queries_with_bid":4,"head_searches":480,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:OR:patent","dataset":"ad-costs","level":"family","jurisdiction":"OR","stateName":"Oregon","practice":"patent","family":"patent","familyName":"Patents","familyNameEs":"Patentes","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"Oregon, Patents: English head \"patent attorney\": top-of-page bids $8.32 to $30.58 a click, competition low. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":30.58,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"patent attorney","bid_low_en":8.32,"bid_high_en":30.58,"competition_en":"LOW","competition_index_en":2,"family_bid_low_median":6.81,"family_bid_high_median":31.22,"queries_with_bid":4,"head_searches":480,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:OR:copyright","dataset":"ad-costs","level":"family","jurisdiction":"OR","stateName":"Oregon","practice":"copyright","family":"copyright","familyName":"Copyright","familyNameEs":"Derechos de autor","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"Oregon, Copyright: English head \"copyright lawyer\": top-of-page bids $2.29 to $6.76 a click, competition low. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":6.76,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"copyright lawyer","bid_low_en":2.29,"bid_high_en":6.76,"competition_en":"LOW","competition_index_en":4,"family_bid_low_median":2.29,"family_bid_high_median":6.76,"queries_with_bid":1,"head_searches":90,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:OR:tax","dataset":"ad-costs","level":"family","jurisdiction":"OR","stateName":"Oregon","practice":"tax","family":"tax","topLevel":true,"familyName":"Tax disputes and IRS problems","familyNameEs":"Disputas fiscales y problemas con el IRS","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"Oregon, Tax disputes and IRS problems: English head \"tax lawyer\": top-of-page bids $7.24 to $34.31 a click, competition low. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":34.31,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"tax lawyer","bid_low_en":7.24,"bid_high_en":34.31,"competition_en":"LOW","competition_index_en":1,"family_bid_low_median":7.65,"family_bid_high_median":32.27,"queries_with_bid":6,"head_searches":1600,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:OR:education-law","dataset":"ad-costs","level":"family","jurisdiction":"OR","stateName":"Oregon","practice":"education-law","family":"education-law","topLevel":true,"familyName":"Education law","familyNameEs":"Derecho educativo","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"Oregon, Education law: English head \"education lawyer\": top-of-page bids $2.27 to $4.60 a click, competition low. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":4.6,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"education lawyer","bid_low_en":2.27,"bid_high_en":4.6,"competition_en":"LOW","competition_index_en":18,"family_bid_low_median":2.27,"family_bid_high_median":4.6,"queries_with_bid":2,"head_searches":50,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:OR:special-education","dataset":"ad-costs","level":"family","jurisdiction":"OR","stateName":"Oregon","practice":"special-education","family":"special-education","familyName":"Special education (IDEA)","familyNameEs":"Educación especial (IDEA)","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"Oregon, Special education (IDEA): English head \"special ed advocate\": top-of-page bids $0.82 to $1.48 a click, competition low. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":1.48,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"special ed advocate","bid_low_en":0.82,"bid_high_en":1.48,"competition_en":"LOW","competition_index_en":11,"family_bid_low_median":1.81,"family_bid_high_median":4.11,"queries_with_bid":3,"head_searches":30,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:PA:personal-injury","dataset":"ad-costs","level":"family","jurisdiction":"PA","stateName":"Pennsylvania","practice":"personal-injury","family":"personal-injury","topLevel":true,"familyName":"Personal injury","familyNameEs":"Lesiones personales","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"Pennsylvania, Personal injury: English head \"personal injury attorney near me\": top-of-page bids $56.21 to $255 a click, competition low; Spanish head \"abogado de lesiones personales\": $48.94 to $217, competition medium. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":255.48,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"personal injury attorney near me","bid_low_en":56.21,"bid_high_en":255.48,"competition_en":"LOW","competition_index_en":20,"head_es":"abogado de lesiones personales","bid_low_es":48.94,"bid_high_es":217.21,"competition_es":"MEDIUM","competition_index_es":38,"family_bid_low_median":52.45,"family_bid_high_median":217.21,"queries_with_bid":7,"head_searches":8100,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:PA:auto-accidents","dataset":"ad-costs","level":"family","jurisdiction":"PA","stateName":"Pennsylvania","practice":"auto-accidents","family":"auto-accidents","familyName":"Car accidents","familyNameEs":"Accidentes de auto","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"Pennsylvania, Car accidents: English head \"car accident lawyer near me\": top-of-page bids $70.80 to $310 a click, competition low; Spanish head \"abogado de accidentes\": $53.83 to $161, competition low. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":310.5,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"car accident lawyer near me","bid_low_en":70.8,"bid_high_en":310.5,"competition_en":"LOW","competition_index_en":16,"head_es":"abogado de accidentes","bid_low_es":53.83,"bid_high_es":161.49,"competition_es":"LOW","competition_index_es":9,"family_bid_low_median":62.31,"family_bid_high_median":294.98,"queries_with_bid":6,"head_searches":3600,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:PA:truck-accidents","dataset":"ad-costs","level":"family","jurisdiction":"PA","stateName":"Pennsylvania","practice":"truck-accidents","family":"truck-accidents","familyName":"Truck accidents","familyNameEs":"Accidentes de camiones","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"Pennsylvania, Truck accidents: English head \"truck accident lawyer near me\": top-of-page bids $34.41 to $230 a click, competition low. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":230,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"truck accident lawyer near me","bid_low_en":34.41,"bid_high_en":230,"competition_en":"LOW","competition_index_en":9,"family_bid_low_median":34.77,"family_bid_high_median":217.81,"queries_with_bid":4,"head_searches":1300,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:PA:motorcycle-accidents","dataset":"ad-costs","level":"family","jurisdiction":"PA","stateName":"Pennsylvania","practice":"motorcycle-accidents","family":"motorcycle-accidents","familyName":"Motorcycle accidents","familyNameEs":"Accidentes de motocicleta","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"Pennsylvania, Motorcycle accidents: English head \"motorcycle accident lawyer near me\": top-of-page bids $186 to $655 a click, competition low. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":655,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"motorcycle accident lawyer near me","bid_low_en":185.51,"bid_high_en":655,"competition_en":"LOW","competition_index_en":18,"family_bid_low_median":130.96,"family_bid_high_median":655,"queries_with_bid":4,"head_searches":1600,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:PA:rideshare-accidents","dataset":"ad-costs","level":"family","jurisdiction":"PA","stateName":"Pennsylvania","practice":"rideshare-accidents","family":"rideshare-accidents","familyName":"Rideshare accidents","familyNameEs":"Accidentes de vehículos de transporte por aplicación","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"Pennsylvania, Rideshare accidents: English head \"uber accident lawyer\": top-of-page bids $81.28 to $531 a click, competition low. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":530.93,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"uber accident lawyer","bid_low_en":81.28,"bid_high_en":530.93,"competition_en":"LOW","competition_index_en":15,"family_bid_low_median":81.28,"family_bid_high_median":530.93,"queries_with_bid":3,"head_searches":90,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:PA:premises-liability","dataset":"ad-costs","level":"family","jurisdiction":"PA","stateName":"Pennsylvania","practice":"premises-liability","family":"premises-liability","familyName":"Premises liability (slip and fall)","familyNameEs":"Responsabilidad de propietarios (resbalones y caídas)","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"Pennsylvania, Premises liability (slip and fall): English head \"slip and fall lawyer near me\": top-of-page bids $44.42 to $210 a click, competition low. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":210,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"slip and fall lawyer near me","bid_low_en":44.42,"bid_high_en":210,"competition_en":"LOW","competition_index_en":20,"family_bid_low_median":44.42,"family_bid_high_median":210,"queries_with_bid":5,"head_searches":720,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:PA:dog-bites","dataset":"ad-costs","level":"family","jurisdiction":"PA","stateName":"Pennsylvania","practice":"dog-bites","family":"dog-bites","familyName":"Dog bites","familyNameEs":"Mordeduras de perro","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"Pennsylvania, Dog bites: English head \"dog bite lawyer\": top-of-page bids $92.51 to $300 a click, competition medium. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":300,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"dog bite lawyer","bid_low_en":92.51,"bid_high_en":300,"competition_en":"MEDIUM","competition_index_en":45,"family_bid_low_median":71.66,"family_bid_high_median":292.5,"queries_with_bid":3,"head_searches":390,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:PA:wrongful-death","dataset":"ad-costs","level":"family","jurisdiction":"PA","stateName":"Pennsylvania","practice":"wrongful-death","family":"wrongful-death","familyName":"Wrongful death","familyNameEs":"Muerte por negligencia","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"Pennsylvania, Wrongful death: English head \"wrongful death lawyer\": top-of-page bids $42.39 to $200 a click, competition low. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":200,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"wrongful death lawyer","bid_low_en":42.39,"bid_high_en":200,"competition_en":"LOW","competition_index_en":13,"family_bid_low_median":82.87,"family_bid_high_median":350.12,"queries_with_bid":4,"head_searches":320,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:PA:maritime-injury","dataset":"ad-costs","level":"family","jurisdiction":"PA","stateName":"Pennsylvania","practice":"maritime-injury","family":"maritime-injury","familyName":"Maritime and boating injuries","familyNameEs":"Lesiones marítimas y en embarcaciones","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"Pennsylvania, Maritime and boating injuries: English head \"maritime lawyer\": top-of-page bids $11.42 to $84.68 a click, competition low. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":84.68,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"maritime lawyer","bid_low_en":11.42,"bid_high_en":84.68,"competition_en":"LOW","competition_index_en":4,"family_bid_low_median":11.42,"family_bid_high_median":84.68,"queries_with_bid":1,"head_searches":480,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:PA:railroad-injury","dataset":"ad-costs","level":"family","jurisdiction":"PA","stateName":"Pennsylvania","practice":"railroad-injury","family":"railroad-injury","familyName":"Railroad worker and crossing injuries (FELA)","familyNameEs":"Lesiones ferroviarias y en cruces (FELA)","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"Pennsylvania, Railroad worker and crossing injuries (FELA): English head \"fela lawyer\": top-of-page bids $13.01 to $125 a click, competition low. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":125.25,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"fela lawyer","bid_low_en":13.01,"bid_high_en":125.25,"competition_en":"LOW","competition_index_en":27,"family_bid_low_median":13.01,"family_bid_high_median":125.25,"queries_with_bid":1,"head_searches":20,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:PA:assault-defamation","dataset":"ad-costs","level":"family","jurisdiction":"PA","stateName":"Pennsylvania","practice":"assault-defamation","family":"assault-defamation","familyName":"Assault, libel and slander","familyNameEs":"Agresión, libelo y difamación","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"Pennsylvania, Assault, libel and slander: English head \"defamation lawyer\": top-of-page bids $1.79 to $9.48 a click, competition low. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":9.48,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"defamation lawyer","bid_low_en":1.79,"bid_high_en":9.48,"competition_en":"LOW","competition_index_en":22,"family_bid_low_median":1.79,"family_bid_high_median":9.26,"queries_with_bid":5,"head_searches":590,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:PA:medical-malpractice","dataset":"ad-costs","level":"family","jurisdiction":"PA","stateName":"Pennsylvania","practice":"medical-malpractice","family":"medical-malpractice","topLevel":true,"familyName":"Medical malpractice","familyNameEs":"Negligencia médica","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"Pennsylvania, Medical malpractice: English head \"medical malpractice lawyer\": top-of-page bids $85.18 to $387 a click, competition low; Spanish head \"abogado de negligencia medica\": $5.00 to $250, competition medium. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":387.14,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"medical malpractice lawyer","bid_low_en":85.18,"bid_high_en":387.14,"competition_en":"LOW","competition_index_en":16,"head_es":"abogado de negligencia medica","bid_low_es":5,"bid_high_es":250,"competition_es":"MEDIUM","competition_index_es":37,"family_bid_low_median":35.67,"family_bid_high_median":371.72,"queries_with_bid":8,"head_searches":5400,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:PA:nursing-home-abuse","dataset":"ad-costs","level":"family","jurisdiction":"PA","stateName":"Pennsylvania","practice":"nursing-home-abuse","family":"nursing-home-abuse","familyName":"Nursing home abuse and neglect","familyNameEs":"Abuso y negligencia en hogares de ancianos","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"Pennsylvania, Nursing home abuse and neglect: English head \"nursing home neglect lawyer\": top-of-page bids $56.76 to $229 a click, competition medium. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":229.07,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"nursing home neglect lawyer","bid_low_en":56.76,"bid_high_en":229.07,"competition_en":"MEDIUM","competition_index_en":57,"family_bid_low_median":52.88,"family_bid_high_median":191.33,"queries_with_bid":2,"head_searches":140,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:PA:birth-injury","dataset":"ad-costs","level":"family","jurisdiction":"PA","stateName":"Pennsylvania","practice":"birth-injury","family":"birth-injury","familyName":"Birth injuries","familyNameEs":"Lesiones de parto","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"Pennsylvania, Birth injuries: English head \"birth trauma lawyer\": top-of-page bids $165 to $492 a click, competition low. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":491.78,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"birth trauma lawyer","bid_low_en":164.95,"bid_high_en":491.78,"competition_en":"LOW","competition_index_en":21,"family_bid_low_median":156.06,"family_bid_high_median":420.89,"queries_with_bid":2,"head_searches":90,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:PA:mass-tort","dataset":"ad-costs","level":"family","jurisdiction":"PA","stateName":"Pennsylvania","practice":"mass-tort","family":"mass-tort","topLevel":true,"familyName":"Mass torts","familyNameEs":"Daños masivos","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"Pennsylvania, Mass torts: English head \"class action lawyer\": top-of-page bids $5.34 to $35.87 a click, competition low. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":35.87,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"class action lawyer","bid_low_en":5.34,"bid_high_en":35.87,"competition_en":"LOW","competition_index_en":9,"family_bid_low_median":5.34,"family_bid_high_median":35.87,"queries_with_bid":2,"head_searches":1300,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:PA:product-liability","dataset":"ad-costs","level":"family","jurisdiction":"PA","stateName":"Pennsylvania","practice":"product-liability","family":"product-liability","familyName":"Product liability","familyNameEs":"Responsabilidad por productos","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"Pennsylvania, Product liability: English head \"product liability attorney\": top-of-page bids $35.80 to $67.97 a click, competition medium. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":67.97,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"product liability attorney","bid_low_en":35.8,"bid_high_en":67.97,"competition_en":"MEDIUM","competition_index_en":46,"family_bid_low_median":35.8,"family_bid_high_median":67.97,"queries_with_bid":1,"head_searches":110,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:PA:drug-device-injury","dataset":"ad-costs","level":"family","jurisdiction":"PA","stateName":"Pennsylvania","practice":"drug-device-injury","family":"drug-device-injury","familyName":"Drug and medical device injuries","familyNameEs":"Lesiones por medicamentos y dispositivos médicos","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"Pennsylvania, Drug and medical device injuries: English head \"hernia mesh lawyer\": top-of-page bids $26.34 to $61.25 a click, competition high. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":61.25,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"hernia mesh lawyer","bid_low_en":26.34,"bid_high_en":61.25,"competition_en":"HIGH","competition_index_en":94,"family_bid_low_median":26.34,"family_bid_high_median":61.25,"queries_with_bid":1,"head_searches":20,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:PA:toxic-exposure","dataset":"ad-costs","level":"family","jurisdiction":"PA","stateName":"Pennsylvania","practice":"toxic-exposure","family":"toxic-exposure","familyName":"Toxic exposure and asbestos","familyNameEs":"Exposición tóxica y asbesto","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"Pennsylvania, Toxic exposure and asbestos: English head \"asbestos lawyer\": top-of-page bids $83.11 to $320 a click, competition low. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":320,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"asbestos lawyer","bid_low_en":83.11,"bid_high_en":320,"competition_en":"LOW","competition_index_en":21,"family_bid_low_median":83.11,"family_bid_high_median":320,"queries_with_bid":1,"head_searches":40,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:PA:mesothelioma","dataset":"ad-costs","level":"family","jurisdiction":"PA","stateName":"Pennsylvania","practice":"toxic-exposure","family":"mesothelioma","parent":"toxic-exposure","familyName":"Mesothelioma","familyNameEs":"Mesotelioma","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"Pennsylvania, Mesothelioma: English head \"mesothelioma attorney\": top-of-page bids $150 to $349 a click, competition low. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":349.14,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"mesothelioma attorney","bid_low_en":150,"bid_high_en":349.14,"competition_en":"LOW","competition_index_en":30,"family_bid_low_median":150,"family_bid_high_median":384,"queries_with_bid":3,"head_searches":210,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:PA:workers-compensation","dataset":"ad-costs","level":"family","jurisdiction":"PA","stateName":"Pennsylvania","practice":"workers-compensation","family":"workers-compensation","topLevel":true,"familyName":"Workers' compensation","familyNameEs":"Compensación laboral","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"Pennsylvania, Workers' compensation: English head \"workers comp attorney\": top-of-page bids $123 to $800 a click, competition medium; Spanish head \"abogado de compensacion laboral\": $30.54 to $144, competition high. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":800,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"workers comp attorney","bid_low_en":122.98,"bid_high_en":800,"competition_en":"MEDIUM","competition_index_en":38,"head_es":"abogado de compensacion laboral","bid_low_es":30.54,"bid_high_es":144.34,"competition_es":"HIGH","competition_index_es":94,"family_bid_low_median":102.81,"family_bid_high_median":800,"queries_with_bid":10,"head_searches":4400,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:PA:employment-law","dataset":"ad-costs","level":"family","jurisdiction":"PA","stateName":"Pennsylvania","practice":"employment-law","family":"employment-law","topLevel":true,"familyName":"Employment law","familyNameEs":"Derecho laboral","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"Pennsylvania, Employment law: English head \"employment lawyer\": top-of-page bids $2.85 to $17.50 a click, competition low; Spanish head \"abogado laboral\": $2.66 to $12.61, competition medium. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":17.5,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"employment lawyer","bid_low_en":2.85,"bid_high_en":17.5,"competition_en":"LOW","competition_index_en":8,"head_es":"abogado laboral","bid_low_es":2.66,"bid_high_es":12.61,"competition_es":"MEDIUM","competition_index_es":66,"family_bid_low_median":2.85,"family_bid_high_median":17.5,"queries_with_bid":11,"head_searches":5400,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:PA:employment-discrimination","dataset":"ad-costs","level":"family","jurisdiction":"PA","stateName":"Pennsylvania","practice":"employment-discrimination","family":"employment-discrimination","familyName":"Workplace discrimination and harassment","familyNameEs":"Discriminación y acoso laboral","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"Pennsylvania, Workplace discrimination and harassment: English head \"employment discrimination lawyer\": top-of-page bids $1.84 to $15.00 a click, competition low; Spanish head \"abogado de discriminacion laboral\": $1.81 to $21.12, competition medium. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":15,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"employment discrimination lawyer","bid_low_en":1.84,"bid_high_en":15,"competition_en":"LOW","competition_index_en":17,"head_es":"abogado de discriminacion laboral","bid_low_es":1.81,"bid_high_es":21.12,"competition_es":"MEDIUM","competition_index_es":63,"family_bid_low_median":1.84,"family_bid_high_median":13.37,"queries_with_bid":5,"head_searches":590,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:PA:wrongful-termination","dataset":"ad-costs","level":"family","jurisdiction":"PA","stateName":"Pennsylvania","practice":"wrongful-termination","family":"wrongful-termination","familyName":"Wrongful termination and retaliation","familyNameEs":"Despido injustificado y represalias","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"Pennsylvania, Wrongful termination and retaliation: English head \"wrongful termination lawyer\": top-of-page bids $1.99 to $13.02 a click, competition medium; Spanish head \"abogado de despido injustificado\": $1.16 to $9.16, competition medium. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":13.02,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"wrongful termination lawyer","bid_low_en":1.99,"bid_high_en":13.02,"competition_en":"MEDIUM","competition_index_en":43,"head_es":"abogado de despido injustificado","bid_low_es":1.16,"bid_high_es":9.16,"competition_es":"MEDIUM","competition_index_es":65,"family_bid_low_median":1.54,"family_bid_high_median":11.5,"queries_with_bid":6,"head_searches":1900,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:PA:whistleblower","dataset":"ad-costs","level":"family","jurisdiction":"PA","stateName":"Pennsylvania","practice":"whistleblower","family":"whistleblower","familyName":"Whistleblower and qui tam","familyNameEs":"Denunciantes y acciones qui tam","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"Pennsylvania, Whistleblower and qui tam: English head \"whistleblower lawyer\": top-of-page bids $6.40 to $39.98 a click, competition low. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":39.98,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"whistleblower lawyer","bid_low_en":6.4,"bid_high_en":39.98,"competition_en":"LOW","competition_index_en":10,"family_bid_low_median":6.4,"family_bid_high_median":39.98,"queries_with_bid":3,"head_searches":320,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:PA:labor-relations","dataset":"ad-costs","level":"family","jurisdiction":"PA","stateName":"Pennsylvania","practice":"labor-relations","family":"labor-relations","familyName":"Labor and union relations","familyNameEs":"Relaciones laborales y sindicales","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"Pennsylvania, Labor and union relations: English head \"union lawyer\": top-of-page bids $1.43 to $20.22 a click, competition low. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":20.22,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"union lawyer","bid_low_en":1.43,"bid_high_en":20.22,"competition_en":"LOW","competition_index_en":19,"family_bid_low_median":2.72,"family_bid_high_median":20.22,"queries_with_bid":3,"head_searches":20,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:PA:employee-benefits","dataset":"ad-costs","level":"family","jurisdiction":"PA","stateName":"Pennsylvania","practice":"employee-benefits","family":"employee-benefits","familyName":"Employee benefits and ERISA","familyNameEs":"Beneficios de empleados y ERISA","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"Pennsylvania, Employee benefits and ERISA: English head \"erisa lawyer\": top-of-page bids $4.06 to $20.42 a click, competition low. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":20.42,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"erisa lawyer","bid_low_en":4.06,"bid_high_en":20.42,"competition_en":"LOW","competition_index_en":7,"family_bid_low_median":3.36,"family_bid_high_median":15.85,"queries_with_bid":2,"head_searches":170,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:PA:immigration","dataset":"ad-costs","level":"family","jurisdiction":"PA","stateName":"Pennsylvania","practice":"immigration","family":"immigration","topLevel":true,"familyName":"Immigration","familyNameEs":"Inmigración","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"Pennsylvania, Immigration: English head \"immigration lawyer\": top-of-page bids $4.82 to $16.47 a click, competition low; Spanish head \"abogado de inmigracion cerca de mi\": $3.99 to $39.55, competition high. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":16.47,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"immigration lawyer","bid_low_en":4.82,"bid_high_en":16.47,"competition_en":"LOW","competition_index_en":7,"head_es":"abogado de inmigracion cerca de mi","bid_low_es":3.99,"bid_high_es":39.55,"competition_es":"HIGH","competition_index_es":71,"family_bid_low_median":4.64,"family_bid_high_median":17.74,"queries_with_bid":8,"head_searches":5400,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:PA:removal-defense","dataset":"ad-costs","level":"family","jurisdiction":"PA","stateName":"Pennsylvania","practice":"removal-defense","family":"removal-defense","familyName":"Deportation and removal defense","familyNameEs":"Defensa contra la deportación","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"Pennsylvania, Deportation and removal defense: English head \"deportation lawyer\": top-of-page bids $3.13 to $9.52 a click, competition medium. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":9.52,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"deportation lawyer","bid_low_en":3.13,"bid_high_en":9.52,"competition_en":"MEDIUM","competition_index_en":59,"family_bid_low_median":3.13,"family_bid_high_median":9.52,"queries_with_bid":2,"head_searches":20,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:PA:family-immigration","dataset":"ad-costs","level":"family","jurisdiction":"PA","stateName":"Pennsylvania","practice":"family-immigration","family":"family-immigration","familyName":"Family-based immigration","familyNameEs":"Inmigración por vínculo familiar","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"Pennsylvania, Family-based immigration: English head \"green card lawyer\": top-of-page bids $5.02 to $16.48 a click, competition medium. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":16.48,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"green card lawyer","bid_low_en":5.02,"bid_high_en":16.48,"competition_en":"MEDIUM","competition_index_en":53,"family_bid_low_median":5.02,"family_bid_high_median":16.48,"queries_with_bid":1,"head_searches":30,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:PA:employment-immigration","dataset":"ad-costs","level":"family","jurisdiction":"PA","stateName":"Pennsylvania","practice":"employment-immigration","family":"employment-immigration","familyName":"Work visas and employment-based immigration","familyNameEs":"Visas de trabajo e inmigración por empleo","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"Pennsylvania, Work visas and employment-based immigration: English head \"h1b lawyer\": top-of-page bids $13.83 to $79.28 a click, competition medium. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":79.28,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"h1b lawyer","bid_low_en":13.83,"bid_high_en":79.28,"competition_en":"MEDIUM","competition_index_en":58,"family_bid_low_median":11.32,"family_bid_high_median":55.32,"queries_with_bid":2,"head_searches":110,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:PA:family-law","dataset":"ad-costs","level":"family","jurisdiction":"PA","stateName":"Pennsylvania","practice":"family-law","family":"family-law","topLevel":true,"familyName":"Family law","familyNameEs":"Derecho de familia","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"Pennsylvania, Family law: English head \"family law attorney\": top-of-page bids $3.54 to $16.09 a click, competition low; Spanish head \"abogado de familia\": $2.05 to $8.60, competition high. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":16.09,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"family law attorney","bid_low_en":3.54,"bid_high_en":16.09,"competition_en":"LOW","competition_index_en":11,"head_es":"abogado de familia","bid_low_es":2.05,"bid_high_es":8.6,"competition_es":"HIGH","competition_index_es":68,"family_bid_low_median":2.48,"family_bid_high_median":15.25,"queries_with_bid":9,"head_searches":8100,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:PA:divorce","dataset":"ad-costs","level":"family","jurisdiction":"PA","stateName":"Pennsylvania","practice":"divorce","family":"divorce","familyName":"Divorce","familyNameEs":"Divorcio","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"Pennsylvania, Divorce: English head \"divorce lawyer\": top-of-page bids $4.11 to $20.75 a click, competition low; Spanish head \"abogado de divorcio\": $2.19 to $7.49, competition high. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":20.75,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"divorce lawyer","bid_low_en":4.11,"bid_high_en":20.75,"competition_en":"LOW","competition_index_en":5,"head_es":"abogado de divorcio","bid_low_es":2.19,"bid_high_es":7.49,"competition_es":"HIGH","competition_index_es":73,"family_bid_low_median":2.95,"family_bid_high_median":15.16,"queries_with_bid":8,"head_searches":8100,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:PA:child-custody","dataset":"ad-costs","level":"family","jurisdiction":"PA","stateName":"Pennsylvania","practice":"child-custody","family":"child-custody","familyName":"Child custody","familyNameEs":"Custodia de menores","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"Pennsylvania, Child custody: English head \"child custody attorney near me\": top-of-page bids $2.18 to $15.73 a click, competition medium; Spanish head \"abogado de custodia\": $2.64 to $9.53, competition medium. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":15.73,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"child custody attorney near me","bid_low_en":2.18,"bid_high_en":15.73,"competition_en":"MEDIUM","competition_index_en":61,"head_es":"abogado de custodia","bid_low_es":2.64,"bid_high_es":9.53,"competition_es":"MEDIUM","competition_index_es":60,"family_bid_low_median":2.67,"family_bid_high_median":16,"queries_with_bid":6,"head_searches":1900,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:PA:child-support","dataset":"ad-costs","level":"family","jurisdiction":"PA","stateName":"Pennsylvania","practice":"child-support","family":"child-support","familyName":"Child support","familyNameEs":"Manutención de menores","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"Pennsylvania, Child support: English head \"child support lawyer\": top-of-page bids $2.67 to $12.98 a click, competition medium. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":12.98,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"child support lawyer","bid_low_en":2.67,"bid_high_en":12.98,"competition_en":"MEDIUM","competition_index_en":43,"family_bid_low_median":3.21,"family_bid_high_median":14.82,"queries_with_bid":4,"head_searches":1600,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:PA:adoption","dataset":"ad-costs","level":"family","jurisdiction":"PA","stateName":"Pennsylvania","practice":"adoption","family":"adoption","familyName":"Adoption and paternity","familyNameEs":"Adopción y paternidad","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"Pennsylvania, Adoption and paternity: English head \"adoption lawyer\": top-of-page bids $4.62 to $13.38 a click, competition low. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":13.38,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"adoption lawyer","bid_low_en":4.62,"bid_high_en":13.38,"competition_en":"LOW","competition_index_en":23,"family_bid_low_median":4.62,"family_bid_high_median":13.38,"queries_with_bid":2,"head_searches":880,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:PA:juvenile","dataset":"ad-costs","level":"family","jurisdiction":"PA","stateName":"Pennsylvania","practice":"juvenile","family":"juvenile","familyName":"Juvenile cases","familyNameEs":"Casos de menores","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"Pennsylvania, Juvenile cases: English head \"juvenile defense lawyer\": top-of-page bids $6.17 to $26.14 a click, competition low. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":26.14,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"juvenile defense lawyer","bid_low_en":6.17,"bid_high_en":26.14,"competition_en":"LOW","competition_index_en":28,"family_bid_low_median":5.1,"family_bid_high_median":20.57,"queries_with_bid":2,"head_searches":90,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:PA:domestic-violence","dataset":"ad-costs","level":"family","jurisdiction":"PA","stateName":"Pennsylvania","practice":"domestic-violence","family":"domestic-violence","familyName":"Domestic violence and protective orders","familyNameEs":"Violencia doméstica y órdenes de protección","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"Pennsylvania, Domestic violence and protective orders: English head \"domestic violence attorney\": top-of-page bids $6.82 to $58.16 a click, competition medium; Spanish head \"abogado de violencia domestica\": $2.25 to $10.70, competition high. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":58.16,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"domestic violence attorney","bid_low_en":6.82,"bid_high_en":58.16,"competition_en":"MEDIUM","competition_index_en":56,"head_es":"abogado de violencia domestica","bid_low_es":2.25,"bid_high_es":10.7,"competition_es":"HIGH","competition_index_es":89,"family_bid_low_median":4.91,"family_bid_high_median":55.74,"queries_with_bid":5,"head_searches":260,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:PA:criminal-defense","dataset":"ad-costs","level":"family","jurisdiction":"PA","stateName":"Pennsylvania","practice":"criminal-defense","family":"criminal-defense","topLevel":true,"familyName":"Criminal defense","familyNameEs":"Defensa penal","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"Pennsylvania, Criminal defense: English head \"criminal defense lawyer\": top-of-page bids $7.22 to $108 a click, competition low; Spanish head \"abogado penal\": $2.55 to $11.48, competition medium. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":107.77,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"criminal defense lawyer","bid_low_en":7.22,"bid_high_en":107.77,"competition_en":"LOW","competition_index_en":5,"head_es":"abogado penal","bid_low_es":2.55,"bid_high_es":11.48,"competition_es":"MEDIUM","competition_index_es":42,"family_bid_low_median":5.06,"family_bid_high_median":78,"queries_with_bid":8,"head_searches":6600,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:PA:dui-dwi","dataset":"ad-costs","level":"family","jurisdiction":"PA","stateName":"Pennsylvania","practice":"dui-dwi","family":"dui-dwi","familyName":"DUI and DWI","familyNameEs":"Conducir en estado de ebriedad (DUI/DWI)","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"Pennsylvania, DUI and DWI: English head \"dui lawyer\": top-of-page bids $10.05 to $90.72 a click, competition low. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":90.72,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"dui lawyer","bid_low_en":10.05,"bid_high_en":90.72,"competition_en":"LOW","competition_index_en":4,"family_bid_low_median":9.1,"family_bid_high_median":82.77,"queries_with_bid":5,"head_searches":5400,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:PA:white-collar","dataset":"ad-costs","level":"family","jurisdiction":"PA","stateName":"Pennsylvania","practice":"white-collar","family":"white-collar","familyName":"White-collar and fraud charges","familyNameEs":"Delitos de cuello blanco y fraude","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"Pennsylvania, White-collar and fraud charges: English head \"federal criminal defense lawyer\": top-of-page bids $12.04 to $85.00 a click, competition medium; Spanish head \"abogado de fraude\": $1.80 to $27.53, competition high. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":85,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"federal criminal defense lawyer","bid_low_en":12.04,"bid_high_en":85,"competition_en":"MEDIUM","competition_index_en":42,"head_es":"abogado de fraude","bid_low_es":1.8,"bid_high_es":27.53,"competition_es":"HIGH","competition_index_es":97,"family_bid_low_median":9.52,"family_bid_high_median":65,"queries_with_bid":3,"head_searches":110,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:PA:expungement","dataset":"ad-costs","level":"family","jurisdiction":"PA","stateName":"Pennsylvania","practice":"expungement","family":"expungement","familyName":"Record sealing and expungement","familyNameEs":"Sellado y eliminación de antecedentes","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"Pennsylvania, Record sealing and expungement: English head \"expungement lawyer\": top-of-page bids $2.22 to $13.00 a click, competition low. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":13,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"expungement lawyer","bid_low_en":2.22,"bid_high_en":13,"competition_en":"LOW","competition_index_en":11,"family_bid_low_median":2.29,"family_bid_high_median":11.62,"queries_with_bid":4,"head_searches":880,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:PA:bankruptcy","dataset":"ad-costs","level":"family","jurisdiction":"PA","stateName":"Pennsylvania","practice":"bankruptcy","family":"bankruptcy","topLevel":true,"familyName":"Bankruptcy","familyNameEs":"Bancarrota","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"Pennsylvania, Bankruptcy: Spanish head \"abogado de bancarrota\": $1.46 to $5.97, competition high. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":5.97,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_es":"abogado de bancarrota","bid_low_es":1.46,"bid_high_es":5.97,"competition_es":"HIGH","competition_index_es":99,"family_bid_low_median":1.46,"family_bid_high_median":5.97,"queries_with_bid":1,"head_searches":20,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:PA:chapter-7","dataset":"ad-costs","level":"family","jurisdiction":"PA","stateName":"Pennsylvania","practice":"consumer-bankruptcy","family":"chapter-7","parent":"consumer-bankruptcy","familyName":"Chapter 7 bankruptcy","familyNameEs":"Bancarrota del capítulo 7","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"Pennsylvania, Chapter 7 bankruptcy: English head \"chapter 7 lawyer\": top-of-page bids $5.56 to $23.45 a click, competition medium. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":23.45,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"chapter 7 lawyer","bid_low_en":5.56,"bid_high_en":23.45,"competition_en":"MEDIUM","competition_index_en":61,"family_bid_low_median":5.56,"family_bid_high_median":23.45,"queries_with_bid":1,"head_searches":10,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:PA:business-bankruptcy","dataset":"ad-costs","level":"family","jurisdiction":"PA","stateName":"Pennsylvania","practice":"business-bankruptcy","family":"business-bankruptcy","familyName":"Business bankruptcy (Chapter 11)","familyNameEs":"Bancarrota de empresas (capítulo 11)","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"Pennsylvania, Business bankruptcy (Chapter 11): English head \"chapter 11 attorney\": top-of-page bids $2.58 to $23.85 a click, competition low. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":23.85,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"chapter 11 attorney","bid_low_en":2.58,"bid_high_en":23.85,"competition_en":"LOW","competition_index_en":21,"family_bid_low_median":2.58,"family_bid_high_median":23.85,"queries_with_bid":1,"head_searches":40,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:PA:estate-planning","dataset":"ad-costs","level":"family","jurisdiction":"PA","stateName":"Pennsylvania","practice":"estate-planning","family":"estate-planning","topLevel":true,"familyName":"Estate planning","familyNameEs":"Planificación patrimonial","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"Pennsylvania, Estate planning: English head \"estate planning attorney\": top-of-page bids $1.87 to $17.70 a click, competition low. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":17.7,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"estate planning attorney","bid_low_en":1.87,"bid_high_en":17.7,"competition_en":"LOW","competition_index_en":10,"family_bid_low_median":2.3,"family_bid_high_median":12,"queries_with_bid":9,"head_searches":12100,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:PA:probate","dataset":"ad-costs","level":"family","jurisdiction":"PA","stateName":"Pennsylvania","practice":"probate","family":"probate","familyName":"Probate and estate administration","familyNameEs":"Sucesiones y administración de herencias","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"Pennsylvania, Probate and estate administration: English head \"probate attorney\": top-of-page bids $4.85 to $33.57 a click, competition low. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":33.57,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"probate attorney","bid_low_en":4.85,"bid_high_en":33.57,"competition_en":"LOW","competition_index_en":12,"family_bid_low_median":3.74,"family_bid_high_median":34.28,"queries_with_bid":4,"head_searches":2400,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:PA:guardianship","dataset":"ad-costs","level":"family","jurisdiction":"PA","stateName":"Pennsylvania","practice":"guardianship","family":"guardianship","familyName":"Guardianship and conservatorship","familyNameEs":"Tutela y curatela","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"Pennsylvania, Guardianship and conservatorship: English head \"guardianship attorney\": top-of-page bids $2.00 to $10.22 a click, competition medium. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":10.22,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"guardianship attorney","bid_low_en":2,"bid_high_en":10.22,"competition_en":"MEDIUM","competition_index_en":48,"family_bid_low_median":2,"family_bid_high_median":10.22,"queries_with_bid":1,"head_searches":320,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:PA:elder-law","dataset":"ad-costs","level":"family","jurisdiction":"PA","stateName":"Pennsylvania","practice":"elder-law","family":"elder-law","familyName":"Elder law and long-term care planning","familyNameEs":"Derecho de personas mayores y planificación de cuidados","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"Pennsylvania, Elder law and long-term care planning: English head \"elder law lawyer near me\": top-of-page bids $1.32 to $5.41 a click, competition medium. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":5.41,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"elder law lawyer near me","bid_low_en":1.32,"bid_high_en":5.41,"competition_en":"MEDIUM","competition_index_en":40,"family_bid_low_median":1.32,"family_bid_high_median":6.37,"queries_with_bid":4,"head_searches":1600,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:PA:ssdi","dataset":"ad-costs","level":"family","jurisdiction":"PA","stateName":"Pennsylvania","practice":"ssdi","family":"ssdi","topLevel":true,"familyName":"Social Security disability (SSDI and SSI)","familyNameEs":"Discapacidad del Seguro Social (SSDI y SSI)","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"Pennsylvania, Social Security disability (SSDI and SSI): English head \"ssdi attorney\": top-of-page bids $7.32 to $40.02 a click, competition low; Spanish head \"abogado de seguro social\": $10.19 to $58.58, competition high. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":40.02,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"ssdi attorney","bid_low_en":7.32,"bid_high_en":40.02,"competition_en":"LOW","competition_index_en":6,"head_es":"abogado de seguro social","bid_low_es":10.19,"bid_high_es":58.58,"competition_es":"HIGH","competition_index_es":88,"family_bid_low_median":12.23,"family_bid_high_median":51.72,"queries_with_bid":6,"head_searches":1300,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:PA:va-disability","dataset":"ad-costs","level":"family","jurisdiction":"PA","stateName":"Pennsylvania","practice":"va-disability","family":"va-disability","topLevel":true,"familyName":"VA disability and veterans' benefits","familyNameEs":"Discapacidad y beneficios de veteranos (VA)","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"Pennsylvania, VA disability and veterans' benefits: English head \"va disability lawyer\": top-of-page bids $4.54 to $43.16 a click, competition medium. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":43.16,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"va disability lawyer","bid_low_en":4.54,"bid_high_en":43.16,"competition_en":"MEDIUM","competition_index_en":53,"family_bid_low_median":5.3,"family_bid_high_median":43.91,"queries_with_bid":4,"head_searches":140,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:PA:lemon-law","dataset":"ad-costs","level":"family","jurisdiction":"PA","stateName":"Pennsylvania","practice":"lemon-law","family":"lemon-law","topLevel":true,"familyName":"Lemon law and auto fraud","familyNameEs":"Ley limón y fraude automotriz","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"Pennsylvania, Lemon law and auto fraud: English head \"lemon law lawyer\": top-of-page bids $12.00 to $36.31 a click, competition medium. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":36.31,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"lemon law lawyer","bid_low_en":12,"bid_high_en":36.31,"competition_en":"MEDIUM","competition_index_en":64,"family_bid_low_median":9.53,"family_bid_high_median":38.76,"queries_with_bid":4,"head_searches":720,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:PA:consumer-protection","dataset":"ad-costs","level":"family","jurisdiction":"PA","stateName":"Pennsylvania","practice":"consumer-protection","family":"consumer-protection","topLevel":true,"familyName":"Consumer protection","familyNameEs":"Protección al consumidor","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"Pennsylvania, Consumer protection: English head \"consumer protection lawyer\": top-of-page bids $2.01 to $11.54 a click, competition medium. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":11.54,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"consumer protection lawyer","bid_low_en":2.01,"bid_high_en":11.54,"competition_en":"MEDIUM","competition_index_en":46,"family_bid_low_median":2.19,"family_bid_high_median":15,"queries_with_bid":4,"head_searches":390,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:PA:debt-collection-defense","dataset":"ad-costs","level":"family","jurisdiction":"PA","stateName":"Pennsylvania","practice":"debt-collection-defense","family":"debt-collection-defense","familyName":"Debt collection abuse (FDCPA)","familyNameEs":"Abusos en el cobro de deudas (FDCPA)","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"Pennsylvania, Debt collection abuse (FDCPA): English head \"debt collection lawyer\": top-of-page bids $3.94 to $15.32 a click, competition medium. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":15.32,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"debt collection lawyer","bid_low_en":3.94,"bid_high_en":15.32,"competition_en":"MEDIUM","competition_index_en":43,"family_bid_low_median":3.94,"family_bid_high_median":14.61,"queries_with_bid":3,"head_searches":390,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:PA:credit-reporting","dataset":"ad-costs","level":"family","jurisdiction":"PA","stateName":"Pennsylvania","practice":"credit-reporting","family":"credit-reporting","familyName":"Credit report errors (FCRA)","familyNameEs":"Errores en el informe de crédito (FCRA)","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"Pennsylvania, Credit report errors (FCRA): English head \"fcra lawyer\": top-of-page bids $8.87 to $669 a click, competition medium. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":669.32,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"fcra lawyer","bid_low_en":8.87,"bid_high_en":669.32,"competition_en":"MEDIUM","competition_index_en":66,"family_bid_low_median":8,"family_bid_high_median":341.39,"queries_with_bid":2,"head_searches":40,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:PA:consumer-fraud","dataset":"ad-costs","level":"family","jurisdiction":"PA","stateName":"Pennsylvania","practice":"consumer-fraud","family":"consumer-fraud","familyName":"Consumer fraud and scams","familyNameEs":"Fraude al consumidor y estafas","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"Pennsylvania, Consumer fraud and scams: English head \"fraud attorney\": top-of-page bids $6.84 to $22.08 a click, competition medium. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":22.08,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"fraud attorney","bid_low_en":6.84,"bid_high_en":22.08,"competition_en":"MEDIUM","competition_index_en":59,"family_bid_low_median":4.46,"family_bid_high_median":15.02,"queries_with_bid":2,"head_searches":140,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:PA:business-law","dataset":"ad-costs","level":"family","jurisdiction":"PA","stateName":"Pennsylvania","practice":"business-law","family":"business-law","topLevel":true,"familyName":"Business and commercial law","familyNameEs":"Derecho empresarial y comercial","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"Pennsylvania, Business and commercial law: English head \"business lawyer\": top-of-page bids $5.44 to $25.12 a click, competition low. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":25.12,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"business lawyer","bid_low_en":5.44,"bid_high_en":25.12,"competition_en":"LOW","competition_index_en":1,"family_bid_low_median":3.83,"family_bid_high_median":25.12,"queries_with_bid":7,"head_searches":4400,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:PA:business-formation","dataset":"ad-costs","level":"family","jurisdiction":"PA","stateName":"Pennsylvania","practice":"business-formation","family":"business-formation","familyName":"Business formation and governance","familyNameEs":"Constitución y gobierno de empresas","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"Pennsylvania, Business formation and governance: English head \"small business lawyer\": top-of-page bids $4.05 to $18.62 a click, competition medium. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":18.62,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"small business lawyer","bid_low_en":4.05,"bid_high_en":18.62,"competition_en":"MEDIUM","competition_index_en":49,"family_bid_low_median":7.2,"family_bid_high_median":23.98,"queries_with_bid":3,"head_searches":110,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:PA:contract-disputes","dataset":"ad-costs","level":"family","jurisdiction":"PA","stateName":"Pennsylvania","practice":"contract-disputes","family":"contract-disputes","familyName":"Contract disputes","familyNameEs":"Disputas contractuales","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"Pennsylvania, Contract disputes: English head \"contract lawyer\": top-of-page bids $2.69 to $14.83 a click, competition low. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":14.83,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"contract lawyer","bid_low_en":2.69,"bid_high_en":14.83,"competition_en":"LOW","competition_index_en":1,"family_bid_low_median":1.97,"family_bid_high_median":13.03,"queries_with_bid":4,"head_searches":4400,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:PA:franchise","dataset":"ad-costs","level":"family","jurisdiction":"PA","stateName":"Pennsylvania","practice":"franchise","family":"franchise","familyName":"Franchise","familyNameEs":"Franquicias","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"Pennsylvania, Franchise: English head \"franchise lawyer\": top-of-page bids $5.48 to $43.96 a click, competition low. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":43.96,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"franchise lawyer","bid_low_en":5.48,"bid_high_en":43.96,"competition_en":"LOW","competition_index_en":32,"family_bid_low_median":5.48,"family_bid_high_median":43.96,"queries_with_bid":2,"head_searches":90,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:PA:insurance-claims","dataset":"ad-costs","level":"family","jurisdiction":"PA","stateName":"Pennsylvania","practice":"insurance-claims","family":"insurance-claims","topLevel":true,"familyName":"Insurance claim disputes and bad faith","familyNameEs":"Disputas con aseguradoras y mala fe","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"Pennsylvania, Insurance claim disputes and bad faith: English head \"insurance claim lawyer\": top-of-page bids $12.06 to $40.00 a click, competition medium. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":40,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"insurance claim lawyer","bid_low_en":12.06,"bid_high_en":40,"competition_en":"MEDIUM","competition_index_en":49,"family_bid_low_median":12.94,"family_bid_high_median":40,"queries_with_bid":4,"head_searches":170,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:PA:civil-rights","dataset":"ad-costs","level":"family","jurisdiction":"PA","stateName":"Pennsylvania","practice":"civil-rights","family":"civil-rights","topLevel":true,"familyName":"Civil rights","familyNameEs":"Derechos civiles","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"Pennsylvania, Civil rights: English head \"civil rights attorney\": top-of-page bids $1.90 to $7.91 a click, competition medium. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":7.91,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"civil rights attorney","bid_low_en":1.9,"bid_high_en":7.91,"competition_en":"MEDIUM","competition_index_en":46,"family_bid_low_median":1.69,"family_bid_high_median":7.29,"queries_with_bid":4,"head_searches":590,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:PA:housing-discrimination","dataset":"ad-costs","level":"family","jurisdiction":"PA","stateName":"Pennsylvania","practice":"housing-discrimination","family":"housing-discrimination","familyName":"Housing discrimination","familyNameEs":"Discriminación en la vivienda","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"Pennsylvania, Housing discrimination: English head \"fair housing lawyer\": top-of-page bids $1.21 to $7.06 a click, competition low. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":7.06,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"fair housing lawyer","bid_low_en":1.21,"bid_high_en":7.06,"competition_en":"LOW","competition_index_en":11,"family_bid_low_median":1.21,"family_bid_high_median":7.06,"queries_with_bid":1,"head_searches":90,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:PA:disability-access","dataset":"ad-costs","level":"family","jurisdiction":"PA","stateName":"Pennsylvania","practice":"disability-access","family":"disability-access","familyName":"Disability access (ADA)","familyNameEs":"Accesibilidad para personas con discapacidad (ADA)","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"Pennsylvania, Disability access (ADA): English head \"ada lawyer\": top-of-page bids $2.00 to $8.92 a click, competition low. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":8.92,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"ada lawyer","bid_low_en":2,"bid_high_en":8.92,"competition_en":"LOW","competition_index_en":10,"family_bid_low_median":3.59,"family_bid_high_median":14.18,"queries_with_bid":3,"head_searches":390,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:PA:landlord-tenant","dataset":"ad-costs","level":"family","jurisdiction":"PA","stateName":"Pennsylvania","practice":"landlord-tenant","family":"landlord-tenant","topLevel":true,"familyName":"Landlord and tenant","familyNameEs":"Arrendadores e inquilinos","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"Pennsylvania, Landlord and tenant: English head \"eviction lawyer\": top-of-page bids $1.37 to $4.11 a click, competition medium. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":4.11,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"eviction lawyer","bid_low_en":1.37,"bid_high_en":4.11,"competition_en":"MEDIUM","competition_index_en":37,"family_bid_low_median":1.48,"family_bid_high_median":5.04,"queries_with_bid":6,"head_searches":1900,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:PA:real-estate","dataset":"ad-costs","level":"family","jurisdiction":"PA","stateName":"Pennsylvania","practice":"real-estate","family":"real-estate","topLevel":true,"familyName":"Real estate","familyNameEs":"Bienes raíces","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"Pennsylvania, Real estate: English head \"real estate lawyer\": top-of-page bids $2.30 to $10.06 a click, competition low; Spanish head \"abogado de bienes raices\": $1.76 to $4.72, competition medium. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":10.06,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"real estate lawyer","bid_low_en":2.3,"bid_high_en":10.06,"competition_en":"LOW","competition_index_en":2,"head_es":"abogado de bienes raices","bid_low_es":1.76,"bid_high_es":4.72,"competition_es":"MEDIUM","competition_index_es":46,"family_bid_low_median":1.9,"family_bid_high_median":8.46,"queries_with_bid":6,"head_searches":5400,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:PA:foreclosure-defense","dataset":"ad-costs","level":"family","jurisdiction":"PA","stateName":"Pennsylvania","practice":"foreclosure-defense","family":"foreclosure-defense","familyName":"Foreclosure defense","familyNameEs":"Defensa contra ejecuciones hipotecarias","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"Pennsylvania, Foreclosure defense: English head \"foreclosure attorney\": top-of-page bids $12.71 to $252 a click, competition medium. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":252,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"foreclosure attorney","bid_low_en":12.71,"bid_high_en":252,"competition_en":"MEDIUM","competition_index_en":56,"family_bid_low_median":23.37,"family_bid_high_median":252,"queries_with_bid":2,"head_searches":210,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:PA:intellectual-property","dataset":"ad-costs","level":"family","jurisdiction":"PA","stateName":"Pennsylvania","practice":"intellectual-property","family":"intellectual-property","topLevel":true,"familyName":"Intellectual property","familyNameEs":"Propiedad intelectual","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"Pennsylvania, Intellectual property: English head \"intellectual property lawyer\": top-of-page bids $4.52 to $16.47 a click, competition low. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":16.47,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"intellectual property lawyer","bid_low_en":4.52,"bid_high_en":16.47,"competition_en":"LOW","competition_index_en":0,"family_bid_low_median":4.25,"family_bid_high_median":16.47,"queries_with_bid":6,"head_searches":4400,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:PA:trademark","dataset":"ad-costs","level":"family","jurisdiction":"PA","stateName":"Pennsylvania","practice":"trademark","family":"trademark","familyName":"Trademarks","familyNameEs":"Marcas","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"Pennsylvania, Trademarks: English head \"trademark attorney\": top-of-page bids $8.87 to $33.57 a click, competition medium. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":33.57,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"trademark attorney","bid_low_en":8.87,"bid_high_en":33.57,"competition_en":"MEDIUM","competition_index_en":47,"family_bid_low_median":8.45,"family_bid_high_median":32.34,"queries_with_bid":4,"head_searches":1300,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:PA:patent","dataset":"ad-costs","level":"family","jurisdiction":"PA","stateName":"Pennsylvania","practice":"patent","family":"patent","familyName":"Patents","familyNameEs":"Patentes","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"Pennsylvania, Patents: English head \"patent attorney\": top-of-page bids $7.61 to $31.62 a click, competition low. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":31.62,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"patent attorney","bid_low_en":7.61,"bid_high_en":31.62,"competition_en":"LOW","competition_index_en":2,"family_bid_low_median":5.45,"family_bid_high_median":25.92,"queries_with_bid":4,"head_searches":1300,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:PA:copyright","dataset":"ad-costs","level":"family","jurisdiction":"PA","stateName":"Pennsylvania","practice":"copyright","family":"copyright","familyName":"Copyright","familyNameEs":"Derechos de autor","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"Pennsylvania, Copyright: English head \"copyright lawyer\": top-of-page bids $2.39 to $8.79 a click, competition low. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":8.79,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"copyright lawyer","bid_low_en":2.39,"bid_high_en":8.79,"competition_en":"LOW","competition_index_en":7,"family_bid_low_median":1.86,"family_bid_high_median":13.13,"queries_with_bid":3,"head_searches":320,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:PA:tax","dataset":"ad-costs","level":"family","jurisdiction":"PA","stateName":"Pennsylvania","practice":"tax","family":"tax","topLevel":true,"familyName":"Tax disputes and IRS problems","familyNameEs":"Disputas fiscales y problemas con el IRS","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"Pennsylvania, Tax disputes and IRS problems: English head \"tax lawyer\": top-of-page bids $10.47 to $51.27 a click, competition low. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":51.27,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"tax lawyer","bid_low_en":10.47,"bid_high_en":51.27,"competition_en":"LOW","competition_index_en":2,"family_bid_low_median":10.47,"family_bid_high_median":51.27,"queries_with_bid":6,"head_searches":4400,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:PA:education-law","dataset":"ad-costs","level":"family","jurisdiction":"PA","stateName":"Pennsylvania","practice":"education-law","family":"education-law","topLevel":true,"familyName":"Education law","familyNameEs":"Derecho educativo","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"Pennsylvania, Education law: English head \"education lawyer\": top-of-page bids $2.03 to $6.75 a click, competition medium. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":6.75,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"education lawyer","bid_low_en":2.03,"bid_high_en":6.75,"competition_en":"MEDIUM","competition_index_en":44,"family_bid_low_median":2.03,"family_bid_high_median":6.75,"queries_with_bid":3,"head_searches":260,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:PA:special-education","dataset":"ad-costs","level":"family","jurisdiction":"PA","stateName":"Pennsylvania","practice":"special-education","family":"special-education","familyName":"Special education (IDEA)","familyNameEs":"Educación especial (IDEA)","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"Pennsylvania, Special education (IDEA): English head \"special education lawyer\": top-of-page bids $2.26 to $23.63 a click, competition medium. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":23.63,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"special education lawyer","bid_low_en":2.26,"bid_high_en":23.63,"competition_en":"MEDIUM","competition_index_en":38,"family_bid_low_median":2.26,"family_bid_high_median":23.63,"queries_with_bid":3,"head_searches":170,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:PA:investor-claims","dataset":"ad-costs","level":"family","jurisdiction":"PA","stateName":"Pennsylvania","practice":"investor-claims","family":"investor-claims","topLevel":true,"familyName":"Securities and investor fraud","familyNameEs":"Fraude bursátil y reclamos de inversionistas","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"Pennsylvania, Securities and investor fraud: English head \"securities fraud lawyer\": top-of-page bids $11.67 to $46.20 a click, competition low. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":46.2,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"securities fraud lawyer","bid_low_en":11.67,"bid_high_en":46.2,"competition_en":"LOW","competition_index_en":19,"family_bid_low_median":7.92,"family_bid_high_median":31.19,"queries_with_bid":4,"head_searches":70,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:RI:personal-injury","dataset":"ad-costs","level":"family","jurisdiction":"RI","stateName":"Rhode Island","practice":"personal-injury","family":"personal-injury","topLevel":true,"familyName":"Personal injury","familyNameEs":"Lesiones personales","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"Rhode Island, Personal injury: English head \"personal injury lawyer\": top-of-page bids $42.07 to $280 a click, competition low. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":280.22,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"personal injury lawyer","bid_low_en":42.07,"bid_high_en":280.22,"competition_en":"LOW","competition_index_en":8,"family_bid_low_median":56.72,"family_bid_high_median":276.63,"queries_with_bid":4,"head_searches":880,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:RI:auto-accidents","dataset":"ad-costs","level":"family","jurisdiction":"RI","stateName":"Rhode Island","practice":"auto-accidents","family":"auto-accidents","familyName":"Car accidents","familyNameEs":"Accidentes de auto","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"Rhode Island, Car accidents: English head \"car accident lawyer near me\": top-of-page bids $131 to $289 a click, competition low. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":289.49,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"car accident lawyer near me","bid_low_en":131,"bid_high_en":289.49,"competition_en":"LOW","competition_index_en":28,"family_bid_low_median":122.68,"family_bid_high_median":289.49,"queries_with_bid":5,"head_searches":260,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:RI:medical-malpractice","dataset":"ad-costs","level":"family","jurisdiction":"RI","stateName":"Rhode Island","practice":"medical-malpractice","family":"medical-malpractice","topLevel":true,"familyName":"Medical malpractice","familyNameEs":"Negligencia médica","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"Rhode Island, Medical malpractice: English head \"medical malpractice lawyer\": top-of-page bids $8.68 to $64.51 a click, competition low. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":64.51,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"medical malpractice lawyer","bid_low_en":8.68,"bid_high_en":64.51,"competition_en":"LOW","competition_index_en":7,"family_bid_low_median":10.07,"family_bid_high_median":96.94,"queries_with_bid":6,"head_searches":590,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:RI:mass-tort","dataset":"ad-costs","level":"family","jurisdiction":"RI","stateName":"Rhode Island","practice":"mass-tort","family":"mass-tort","topLevel":true,"familyName":"Mass torts","familyNameEs":"Daños masivos","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"Rhode Island, Mass torts: English head \"class action lawyer\": top-of-page bids $7.23 to $47.34 a click, competition medium. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":47.34,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"class action lawyer","bid_low_en":7.23,"bid_high_en":47.34,"competition_en":"MEDIUM","competition_index_en":50,"family_bid_low_median":7.23,"family_bid_high_median":47.34,"queries_with_bid":2,"head_searches":30,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:RI:mesothelioma","dataset":"ad-costs","level":"family","jurisdiction":"RI","stateName":"Rhode Island","practice":"toxic-exposure","family":"mesothelioma","parent":"toxic-exposure","familyName":"Mesothelioma","familyNameEs":"Mesotelioma","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"Rhode Island, Mesothelioma: English head \"mesothelioma attorney\": top-of-page bids $81.03 to $337 a click, competition low. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":337.38,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"mesothelioma attorney","bid_low_en":81.03,"bid_high_en":337.38,"competition_en":"LOW","competition_index_en":20,"family_bid_low_median":81.03,"family_bid_high_median":337.38,"queries_with_bid":1,"head_searches":20,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:RI:workers-compensation","dataset":"ad-costs","level":"family","jurisdiction":"RI","stateName":"Rhode Island","practice":"workers-compensation","family":"workers-compensation","topLevel":true,"familyName":"Workers' compensation","familyNameEs":"Compensación laboral","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"Rhode Island, Workers' compensation: English head \"workers comp attorney\": top-of-page bids $18.10 to $156 a click, competition low. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":155.63,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"workers comp attorney","bid_low_en":18.1,"bid_high_en":155.63,"competition_en":"LOW","competition_index_en":17,"family_bid_low_median":18.1,"family_bid_high_median":168.89,"queries_with_bid":6,"head_searches":590,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:RI:employment-law","dataset":"ad-costs","level":"family","jurisdiction":"RI","stateName":"Rhode Island","practice":"employment-law","family":"employment-law","topLevel":true,"familyName":"Employment law","familyNameEs":"Derecho laboral","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"Rhode Island, Employment law: English head \"employment lawyer\": top-of-page bids $1.94 to $4.90 a click, competition low. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":4.9,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"employment lawyer","bid_low_en":1.94,"bid_high_en":4.9,"competition_en":"LOW","competition_index_en":3,"family_bid_low_median":1.43,"family_bid_high_median":4.03,"queries_with_bid":7,"head_searches":590,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:RI:employment-discrimination","dataset":"ad-costs","level":"family","jurisdiction":"RI","stateName":"Rhode Island","practice":"employment-discrimination","family":"employment-discrimination","familyName":"Workplace discrimination and harassment","familyNameEs":"Discriminación y acoso laboral","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"Rhode Island, Workplace discrimination and harassment: English head \"employment discrimination lawyer\": top-of-page bids $0.58 to $3.05 a click, competition medium. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":3.05,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"employment discrimination lawyer","bid_low_en":0.58,"bid_high_en":3.05,"competition_en":"MEDIUM","competition_index_en":56,"family_bid_low_median":0.58,"family_bid_high_median":3.05,"queries_with_bid":1,"head_searches":30,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:RI:wrongful-termination","dataset":"ad-costs","level":"family","jurisdiction":"RI","stateName":"Rhode Island","practice":"wrongful-termination","family":"wrongful-termination","familyName":"Wrongful termination and retaliation","familyNameEs":"Despido injustificado y represalias","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"Rhode Island, Wrongful termination and retaliation: English head \"wrongful termination lawyer\": top-of-page bids $2.23 to $6.37 a click, competition medium. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":6.37,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"wrongful termination lawyer","bid_low_en":2.23,"bid_high_en":6.37,"competition_en":"MEDIUM","competition_index_en":55,"family_bid_low_median":2.08,"family_bid_high_median":7.08,"queries_with_bid":4,"head_searches":170,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:RI:whistleblower","dataset":"ad-costs","level":"family","jurisdiction":"RI","stateName":"Rhode Island","practice":"whistleblower","family":"whistleblower","familyName":"Whistleblower and qui tam","familyNameEs":"Denunciantes y acciones qui tam","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"Rhode Island, Whistleblower and qui tam: English head \"whistleblower lawyer\": top-of-page bids $2.87 to $15.14 a click, competition medium. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":15.14,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"whistleblower lawyer","bid_low_en":2.87,"bid_high_en":15.14,"competition_en":"MEDIUM","competition_index_en":50,"family_bid_low_median":2.87,"family_bid_high_median":15.14,"queries_with_bid":2,"head_searches":20,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:RI:immigration","dataset":"ad-costs","level":"family","jurisdiction":"RI","stateName":"Rhode Island","practice":"immigration","family":"immigration","topLevel":true,"familyName":"Immigration","familyNameEs":"Inmigración","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"Rhode Island, Immigration: English head \"immigration lawyer\": top-of-page bids $4.43 to $20.85 a click, competition low; Spanish head \"abogado de inmigracion\": $2.19 to $43.60, competition high. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":20.85,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"immigration lawyer","bid_low_en":4.43,"bid_high_en":20.85,"competition_en":"LOW","competition_index_en":7,"head_es":"abogado de inmigracion","bid_low_es":2.19,"bid_high_es":43.6,"competition_es":"HIGH","competition_index_es":72,"family_bid_low_median":3.98,"family_bid_high_median":32.23,"queries_with_bid":4,"head_searches":480,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:RI:family-law","dataset":"ad-costs","level":"family","jurisdiction":"RI","stateName":"Rhode Island","practice":"family-law","family":"family-law","topLevel":true,"familyName":"Family law","familyNameEs":"Derecho de familia","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"Rhode Island, Family law: English head \"family law attorney\": top-of-page bids $2.41 to $36.59 a click, competition low; Spanish head \"abogado de familia\": $1.55 to $4.89, competition medium. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":36.59,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"family law attorney","bid_low_en":2.41,"bid_high_en":36.59,"competition_en":"LOW","competition_index_en":8,"head_es":"abogado de familia","bid_low_es":1.55,"bid_high_es":4.89,"competition_es":"MEDIUM","competition_index_es":45,"family_bid_low_median":2.21,"family_bid_high_median":9.31,"queries_with_bid":6,"head_searches":590,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:RI:divorce","dataset":"ad-costs","level":"family","jurisdiction":"RI","stateName":"Rhode Island","practice":"divorce","family":"divorce","familyName":"Divorce","familyNameEs":"Divorcio","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"Rhode Island, Divorce: English head \"divorce lawyer\": top-of-page bids $2.62 to $18.30 a click, competition low; Spanish head \"abogado de divorcio\": $2.24 to $3.88, competition high. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":18.3,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"divorce lawyer","bid_low_en":2.62,"bid_high_en":18.3,"competition_en":"LOW","competition_index_en":4,"head_es":"abogado de divorcio","bid_low_es":2.24,"bid_high_es":3.88,"competition_es":"HIGH","competition_index_es":82,"family_bid_low_median":2.46,"family_bid_high_median":13.05,"queries_with_bid":6,"head_searches":720,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:RI:child-custody","dataset":"ad-costs","level":"family","jurisdiction":"RI","stateName":"Rhode Island","practice":"child-custody","family":"child-custody","familyName":"Child custody","familyNameEs":"Custodia de menores","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"Rhode Island, Child custody: English head \"child custody lawyer\": top-of-page bids $2.29 to $10.93 a click, competition medium. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":10.93,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"child custody lawyer","bid_low_en":2.29,"bid_high_en":10.93,"competition_en":"MEDIUM","competition_index_en":44,"family_bid_low_median":1.83,"family_bid_high_median":5.81,"queries_with_bid":4,"head_searches":70,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:RI:child-support","dataset":"ad-costs","level":"family","jurisdiction":"RI","stateName":"Rhode Island","practice":"child-support","family":"child-support","familyName":"Child support","familyNameEs":"Manutención de menores","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"Rhode Island, Child support: English head \"child support attorney\": top-of-page bids $1.92 to $9.81 a click, competition high. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":9.81,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"child support attorney","bid_low_en":1.92,"bid_high_en":9.81,"competition_en":"HIGH","competition_index_en":70,"family_bid_low_median":1.92,"family_bid_high_median":9.81,"queries_with_bid":3,"head_searches":140,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:RI:domestic-violence","dataset":"ad-costs","level":"family","jurisdiction":"RI","stateName":"Rhode Island","practice":"domestic-violence","family":"domestic-violence","familyName":"Domestic violence and protective orders","familyNameEs":"Violencia doméstica y órdenes de protección","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"Rhode Island, Domestic violence and protective orders: English head \"domestic violence lawyer\": top-of-page bids $2.66 to $88.90 a click, competition high. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":88.9,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"domestic violence lawyer","bid_low_en":2.66,"bid_high_en":88.9,"competition_en":"HIGH","competition_index_en":70,"family_bid_low_median":2.66,"family_bid_high_median":88.9,"queries_with_bid":1,"head_searches":20,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:RI:criminal-defense","dataset":"ad-costs","level":"family","jurisdiction":"RI","stateName":"Rhode Island","practice":"criminal-defense","family":"criminal-defense","topLevel":true,"familyName":"Criminal defense","familyNameEs":"Defensa penal","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"Rhode Island, Criminal defense: English head \"criminal defense lawyer\": top-of-page bids $8.34 to $96.30 a click, competition low; Spanish head \"abogado penal\": $2.31 to $6.98, competition high. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":96.3,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"criminal defense lawyer","bid_low_en":8.34,"bid_high_en":96.3,"competition_en":"LOW","competition_index_en":4,"head_es":"abogado penal","bid_low_es":2.31,"bid_high_es":6.98,"competition_es":"HIGH","competition_index_es":79,"family_bid_low_median":42.7,"family_bid_high_median":96.3,"queries_with_bid":7,"head_searches":590,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:RI:dui-dwi","dataset":"ad-costs","level":"family","jurisdiction":"RI","stateName":"Rhode Island","practice":"dui-dwi","family":"dui-dwi","familyName":"DUI and DWI","familyNameEs":"Conducir en estado de ebriedad (DUI/DWI)","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"Rhode Island, DUI and DWI: English head \"dui lawyer\": top-of-page bids $10.11 to $73.60 a click, competition low. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":73.6,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"dui lawyer","bid_low_en":10.11,"bid_high_en":73.6,"competition_en":"LOW","competition_index_en":7,"family_bid_low_median":10.98,"family_bid_high_median":86.8,"queries_with_bid":4,"head_searches":480,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:RI:probate","dataset":"ad-costs","level":"family","jurisdiction":"RI","stateName":"Rhode Island","practice":"probate","family":"probate","familyName":"Probate and estate administration","familyNameEs":"Sucesiones y administración de herencias","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"Rhode Island, Probate and estate administration: English head \"probate attorney\": top-of-page bids $6.64 to $26.00 a click, competition low. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":26,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"probate attorney","bid_low_en":6.64,"bid_high_en":26,"competition_en":"LOW","competition_index_en":13,"family_bid_low_median":2.85,"family_bid_high_median":20,"queries_with_bid":3,"head_searches":170,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:RI:elder-law","dataset":"ad-costs","level":"family","jurisdiction":"RI","stateName":"Rhode Island","practice":"elder-law","family":"elder-law","familyName":"Elder law and long-term care planning","familyNameEs":"Derecho de personas mayores y planificación de cuidados","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"Rhode Island, Elder law and long-term care planning: English head \"elder law lawyer near me\": top-of-page bids $1.25 to $3.93 a click, competition medium. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":3.93,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"elder law lawyer near me","bid_low_en":1.25,"bid_high_en":3.93,"competition_en":"MEDIUM","competition_index_en":49,"family_bid_low_median":1.25,"family_bid_high_median":3.93,"queries_with_bid":2,"head_searches":90,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:RI:ssdi","dataset":"ad-costs","level":"family","jurisdiction":"RI","stateName":"Rhode Island","practice":"ssdi","family":"ssdi","topLevel":true,"familyName":"Social Security disability (SSDI and SSI)","familyNameEs":"Discapacidad del Seguro Social (SSDI y SSI)","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"Rhode Island, Social Security disability (SSDI and SSI): English head \"ssdi attorney\": top-of-page bids $7.31 to $21.33 a click, competition low. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":21.33,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"ssdi attorney","bid_low_en":7.31,"bid_high_en":21.33,"competition_en":"LOW","competition_index_en":9,"family_bid_low_median":8.46,"family_bid_high_median":44.23,"queries_with_bid":2,"head_searches":90,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:RI:consumer-protection","dataset":"ad-costs","level":"family","jurisdiction":"RI","stateName":"Rhode Island","practice":"consumer-protection","family":"consumer-protection","topLevel":true,"familyName":"Consumer protection","familyNameEs":"Protección al consumidor","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"Rhode Island, Consumer protection: English head \"consumer protection lawyer\": top-of-page bids $2.23 to $5.74 a click, competition medium. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":5.74,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"consumer protection lawyer","bid_low_en":2.23,"bid_high_en":5.74,"competition_en":"MEDIUM","competition_index_en":45,"family_bid_low_median":2.23,"family_bid_high_median":5.74,"queries_with_bid":1,"head_searches":30,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:RI:debt-collection-defense","dataset":"ad-costs","level":"family","jurisdiction":"RI","stateName":"Rhode Island","practice":"debt-collection-defense","family":"debt-collection-defense","familyName":"Debt collection abuse (FDCPA)","familyNameEs":"Abusos en el cobro de deudas (FDCPA)","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"Rhode Island, Debt collection abuse (FDCPA): English head \"debt collection lawyer\": top-of-page bids $3.50 to $8.81 a click, competition medium. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":8.81,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"debt collection lawyer","bid_low_en":3.5,"bid_high_en":8.81,"competition_en":"MEDIUM","competition_index_en":62,"family_bid_low_median":3.5,"family_bid_high_median":8.81,"queries_with_bid":1,"head_searches":40,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:RI:business-law","dataset":"ad-costs","level":"family","jurisdiction":"RI","stateName":"Rhode Island","practice":"business-law","family":"business-law","topLevel":true,"familyName":"Business and commercial law","familyNameEs":"Derecho empresarial y comercial","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"Rhode Island, Business and commercial law: English head \"business lawyer\": top-of-page bids $2.49 to $20.74 a click, competition low. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":20.74,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"business lawyer","bid_low_en":2.49,"bid_high_en":20.74,"competition_en":"LOW","competition_index_en":1,"family_bid_low_median":2.49,"family_bid_high_median":17.83,"queries_with_bid":3,"head_searches":390,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:RI:civil-rights","dataset":"ad-costs","level":"family","jurisdiction":"RI","stateName":"Rhode Island","practice":"civil-rights","family":"civil-rights","topLevel":true,"familyName":"Civil rights","familyNameEs":"Derechos civiles","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"Rhode Island, Civil rights: English head \"civil rights attorney\": top-of-page bids $2.22 to $40.43 a click, competition low. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":40.43,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"civil rights attorney","bid_low_en":2.22,"bid_high_en":40.43,"competition_en":"LOW","competition_index_en":30,"family_bid_low_median":2.2,"family_bid_high_median":21.34,"queries_with_bid":4,"head_searches":40,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:RI:disability-access","dataset":"ad-costs","level":"family","jurisdiction":"RI","stateName":"Rhode Island","practice":"disability-access","family":"disability-access","familyName":"Disability access (ADA)","familyNameEs":"Accesibilidad para personas con discapacidad (ADA)","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"Rhode Island, Disability access (ADA): English head \"ada lawyer\": top-of-page bids $1.92 to $9.17 a click, competition low. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":9.17,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"ada lawyer","bid_low_en":1.92,"bid_high_en":9.17,"competition_en":"LOW","competition_index_en":7,"family_bid_low_median":1.92,"family_bid_high_median":9.17,"queries_with_bid":1,"head_searches":40,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:RI:landlord-tenant","dataset":"ad-costs","level":"family","jurisdiction":"RI","stateName":"Rhode Island","practice":"landlord-tenant","family":"landlord-tenant","topLevel":true,"familyName":"Landlord and tenant","familyNameEs":"Arrendadores e inquilinos","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"Rhode Island, Landlord and tenant: English head \"eviction lawyer\": top-of-page bids $1.59 to $3.94 a click, competition medium. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":3.94,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"eviction lawyer","bid_low_en":1.59,"bid_high_en":3.94,"competition_en":"MEDIUM","competition_index_en":34,"family_bid_low_median":1.54,"family_bid_high_median":3.96,"queries_with_bid":4,"head_searches":170,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:RI:real-estate","dataset":"ad-costs","level":"family","jurisdiction":"RI","stateName":"Rhode Island","practice":"real-estate","family":"real-estate","topLevel":true,"familyName":"Real estate","familyNameEs":"Bienes raíces","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"Rhode Island, Real estate: English head \"real estate lawyer\": top-of-page bids $1.16 to $14.37 a click, competition low. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":14.37,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"real estate lawyer","bid_low_en":1.16,"bid_high_en":14.37,"competition_en":"LOW","competition_index_en":1,"family_bid_low_median":1.92,"family_bid_high_median":17.62,"queries_with_bid":4,"head_searches":480,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:RI:trademark","dataset":"ad-costs","level":"family","jurisdiction":"RI","stateName":"Rhode Island","practice":"trademark","family":"trademark","familyName":"Trademarks","familyNameEs":"Marcas","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"Rhode Island, Trademarks: English head \"trademark attorney\": top-of-page bids $9.70 to $31.87 a click, competition medium. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":31.87,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"trademark attorney","bid_low_en":9.7,"bid_high_en":31.87,"competition_en":"MEDIUM","competition_index_en":44,"family_bid_low_median":10.14,"family_bid_high_median":32.36,"queries_with_bid":4,"head_searches":110,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:RI:patent","dataset":"ad-costs","level":"family","jurisdiction":"RI","stateName":"Rhode Island","practice":"patent","family":"patent","familyName":"Patents","familyNameEs":"Patentes","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"Rhode Island, Patents: English head \"patent attorney\": top-of-page bids $3.86 to $23.17 a click, competition low. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":23.17,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"patent attorney","bid_low_en":3.86,"bid_high_en":23.17,"competition_en":"LOW","competition_index_en":3,"family_bid_low_median":4.33,"family_bid_high_median":34.5,"queries_with_bid":4,"head_searches":110,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:RI:tax","dataset":"ad-costs","level":"family","jurisdiction":"RI","stateName":"Rhode Island","practice":"tax","family":"tax","topLevel":true,"familyName":"Tax disputes and IRS problems","familyNameEs":"Disputas fiscales y problemas con el IRS","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"Rhode Island, Tax disputes and IRS problems: English head \"tax lawyer\": top-of-page bids $14.96 to $56.00 a click, competition low. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":56,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"tax lawyer","bid_low_en":14.96,"bid_high_en":56,"competition_en":"LOW","competition_index_en":1,"family_bid_low_median":14.96,"family_bid_high_median":56,"queries_with_bid":6,"head_searches":480,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:RI:education-law","dataset":"ad-costs","level":"family","jurisdiction":"RI","stateName":"Rhode Island","practice":"education-law","family":"education-law","topLevel":true,"familyName":"Education law","familyNameEs":"Derecho educativo","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"Rhode Island, Education law: English head \"education lawyer\": top-of-page bids $2.94 to $6.87 a click, competition medium. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":6.87,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"education lawyer","bid_low_en":2.94,"bid_high_en":6.87,"competition_en":"MEDIUM","competition_index_en":36,"family_bid_low_median":2.94,"family_bid_high_median":6.87,"queries_with_bid":2,"head_searches":20,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:SC:personal-injury","dataset":"ad-costs","level":"family","jurisdiction":"SC","stateName":"South Carolina","practice":"personal-injury","family":"personal-injury","topLevel":true,"familyName":"Personal injury","familyNameEs":"Lesiones personales","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"South Carolina, Personal injury: English head \"personal injury attorney near me\": top-of-page bids $63.75 to $251 a click, competition low. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":250.8,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"personal injury attorney near me","bid_low_en":63.75,"bid_high_en":250.8,"competition_en":"LOW","competition_index_en":15,"family_bid_low_median":61.88,"family_bid_high_median":247.59,"queries_with_bid":6,"head_searches":14800,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:SC:auto-accidents","dataset":"ad-costs","level":"family","jurisdiction":"SC","stateName":"South Carolina","practice":"auto-accidents","family":"auto-accidents","familyName":"Car accidents","familyNameEs":"Accidentes de auto","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"South Carolina, Car accidents: English head \"car accident lawyer near me\": top-of-page bids $79.19 to $450 a click, competition low; Spanish head \"abogado de accidentes\": $45.10 to $110, competition low. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":450,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"car accident lawyer near me","bid_low_en":79.19,"bid_high_en":450,"competition_en":"LOW","competition_index_en":14,"head_es":"abogado de accidentes","bid_low_es":45.1,"bid_high_es":110,"competition_es":"LOW","competition_index_es":6,"family_bid_low_median":49.73,"family_bid_high_median":325,"queries_with_bid":6,"head_searches":9900,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:SC:truck-accidents","dataset":"ad-costs","level":"family","jurisdiction":"SC","stateName":"South Carolina","practice":"truck-accidents","family":"truck-accidents","familyName":"Truck accidents","familyNameEs":"Accidentes de camiones","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"South Carolina, Truck accidents: English head \"truck accident lawyer near me\": top-of-page bids $25.63 to $182 a click, competition low. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":181.53,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"truck accident lawyer near me","bid_low_en":25.63,"bid_high_en":181.53,"competition_en":"LOW","competition_index_en":8,"family_bid_low_median":25.63,"family_bid_high_median":181.53,"queries_with_bid":2,"head_searches":720,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:SC:motorcycle-accidents","dataset":"ad-costs","level":"family","jurisdiction":"SC","stateName":"South Carolina","practice":"motorcycle-accidents","family":"motorcycle-accidents","familyName":"Motorcycle accidents","familyNameEs":"Accidentes de motocicleta","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"South Carolina, Motorcycle accidents: English head \"motorcycle accident lawyer\": top-of-page bids $13.87 to $258 a click, competition low. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":258.1,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"motorcycle accident lawyer","bid_low_en":13.87,"bid_high_en":258.1,"competition_en":"LOW","competition_index_en":12,"family_bid_low_median":68.61,"family_bid_high_median":292.63,"queries_with_bid":4,"head_searches":880,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:SC:premises-liability","dataset":"ad-costs","level":"family","jurisdiction":"SC","stateName":"South Carolina","practice":"premises-liability","family":"premises-liability","familyName":"Premises liability (slip and fall)","familyNameEs":"Responsabilidad de propietarios (resbalones y caídas)","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"South Carolina, Premises liability (slip and fall): English head \"slip and fall attorney\": top-of-page bids $45.15 to $341 a click, competition low. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":341.49,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"slip and fall attorney","bid_low_en":45.15,"bid_high_en":341.49,"competition_en":"LOW","competition_index_en":28,"family_bid_low_median":27.46,"family_bid_high_median":223.68,"queries_with_bid":5,"head_searches":390,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:SC:dog-bites","dataset":"ad-costs","level":"family","jurisdiction":"SC","stateName":"South Carolina","practice":"dog-bites","family":"dog-bites","familyName":"Dog bites","familyNameEs":"Mordeduras de perro","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"South Carolina, Dog bites: English head \"dog bite lawyer\": top-of-page bids $128 to $570 a click, competition low. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":570.42,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"dog bite lawyer","bid_low_en":128.31,"bid_high_en":570.42,"competition_en":"LOW","competition_index_en":33,"family_bid_low_median":40.31,"family_bid_high_median":173.67,"queries_with_bid":3,"head_searches":880,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:SC:wrongful-death","dataset":"ad-costs","level":"family","jurisdiction":"SC","stateName":"South Carolina","practice":"wrongful-death","family":"wrongful-death","familyName":"Wrongful death","familyNameEs":"Muerte por negligencia","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"South Carolina, Wrongful death: English head \"wrongful death lawyer\": top-of-page bids $3.07 to $17.00 a click, competition low. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":17,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"wrongful death lawyer","bid_low_en":3.07,"bid_high_en":17,"competition_en":"LOW","competition_index_en":3,"family_bid_low_median":26.14,"family_bid_high_median":137.5,"queries_with_bid":4,"head_searches":480,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:SC:maritime-injury","dataset":"ad-costs","level":"family","jurisdiction":"SC","stateName":"South Carolina","practice":"maritime-injury","family":"maritime-injury","familyName":"Maritime and boating injuries","familyNameEs":"Lesiones marítimas y en embarcaciones","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"South Carolina, Maritime and boating injuries: English head \"maritime lawyer\": top-of-page bids $7.51 to $70.00 a click, competition low. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":70,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"maritime lawyer","bid_low_en":7.51,"bid_high_en":70,"competition_en":"LOW","competition_index_en":7,"family_bid_low_median":7.51,"family_bid_high_median":70,"queries_with_bid":1,"head_searches":210,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:SC:assault-defamation","dataset":"ad-costs","level":"family","jurisdiction":"SC","stateName":"South Carolina","practice":"assault-defamation","family":"assault-defamation","familyName":"Assault, libel and slander","familyNameEs":"Agresión, libelo y difamación","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"South Carolina, Assault, libel and slander: English head \"defamation lawyer\": top-of-page bids $1.65 to $6.54 a click, competition low. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":6.54,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"defamation lawyer","bid_low_en":1.65,"bid_high_en":6.54,"competition_en":"LOW","competition_index_en":30,"family_bid_low_median":1.69,"family_bid_high_median":6.47,"queries_with_bid":3,"head_searches":260,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:SC:medical-malpractice","dataset":"ad-costs","level":"family","jurisdiction":"SC","stateName":"South Carolina","practice":"medical-malpractice","family":"medical-malpractice","topLevel":true,"familyName":"Medical malpractice","familyNameEs":"Negligencia médica","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"South Carolina, Medical malpractice: English head \"medical malpractice lawyer\": top-of-page bids $4.98 to $20.17 a click, competition low. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":20.17,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"medical malpractice lawyer","bid_low_en":4.98,"bid_high_en":20.17,"competition_en":"LOW","competition_index_en":8,"family_bid_low_median":4.89,"family_bid_high_median":19.63,"queries_with_bid":6,"head_searches":2900,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:SC:nursing-home-abuse","dataset":"ad-costs","level":"family","jurisdiction":"SC","stateName":"South Carolina","practice":"nursing-home-abuse","family":"nursing-home-abuse","familyName":"Nursing home abuse and neglect","familyNameEs":"Abuso y negligencia en hogares de ancianos","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"South Carolina, Nursing home abuse and neglect: English head \"nursing home neglect lawyer\": top-of-page bids $7.79 to $256 a click, competition low. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":256.15,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"nursing home neglect lawyer","bid_low_en":7.79,"bid_high_en":256.15,"competition_en":"LOW","competition_index_en":16,"family_bid_low_median":7.79,"family_bid_high_median":198.25,"queries_with_bid":3,"head_searches":110,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:SC:product-liability","dataset":"ad-costs","level":"family","jurisdiction":"SC","stateName":"South Carolina","practice":"product-liability","family":"product-liability","familyName":"Product liability","familyNameEs":"Responsabilidad por productos","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"South Carolina, Product liability: English head \"product liability lawyer\": top-of-page bids $17.49 to $36.74 a click, competition high. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":36.74,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"product liability lawyer","bid_low_en":17.49,"bid_high_en":36.74,"competition_en":"HIGH","competition_index_en":72,"family_bid_low_median":11.18,"family_bid_high_median":40.31,"queries_with_bid":2,"head_searches":40,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:SC:mesothelioma","dataset":"ad-costs","level":"family","jurisdiction":"SC","stateName":"South Carolina","practice":"toxic-exposure","family":"mesothelioma","parent":"toxic-exposure","familyName":"Mesothelioma","familyNameEs":"Mesotelioma","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"South Carolina, Mesothelioma: English head \"mesothelioma attorney\": top-of-page bids $81.03 to $340 a click, competition low. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":339.79,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"mesothelioma attorney","bid_low_en":81.03,"bid_high_en":339.79,"competition_en":"LOW","competition_index_en":12,"family_bid_low_median":119.12,"family_bid_high_median":326.44,"queries_with_bid":3,"head_searches":110,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:SC:workers-compensation","dataset":"ad-costs","level":"family","jurisdiction":"SC","stateName":"South Carolina","practice":"workers-compensation","family":"workers-compensation","topLevel":true,"familyName":"Workers' compensation","familyNameEs":"Compensación laboral","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"South Carolina, Workers' compensation: English head \"workers comp attorney\": top-of-page bids $27.44 to $235 a click, competition low; Spanish head \"abogado de compensacion laboral\": $10.21 to $72.69, competition medium. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":235.31,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"workers comp attorney","bid_low_en":27.44,"bid_high_en":235.31,"competition_en":"LOW","competition_index_en":20,"head_es":"abogado de compensacion laboral","bid_low_es":10.21,"bid_high_es":72.69,"competition_es":"MEDIUM","competition_index_es":36,"family_bid_low_median":33.87,"family_bid_high_median":291.47,"queries_with_bid":9,"head_searches":2900,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:SC:employment-law","dataset":"ad-costs","level":"family","jurisdiction":"SC","stateName":"South Carolina","practice":"employment-law","family":"employment-law","topLevel":true,"familyName":"Employment law","familyNameEs":"Derecho laboral","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"South Carolina, Employment law: English head \"employment lawyer\": top-of-page bids $1.55 to $11.45 a click, competition low; Spanish head \"abogado laboral\": $8.23 to $19.24, competition medium. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":11.45,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"employment lawyer","bid_low_en":1.55,"bid_high_en":11.45,"competition_en":"LOW","competition_index_en":4,"head_es":"abogado laboral","bid_low_es":8.23,"bid_high_es":19.24,"competition_es":"MEDIUM","competition_index_es":49,"family_bid_low_median":1.65,"family_bid_high_median":11.23,"queries_with_bid":8,"head_searches":2400,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:SC:employment-discrimination","dataset":"ad-costs","level":"family","jurisdiction":"SC","stateName":"South Carolina","practice":"employment-discrimination","family":"employment-discrimination","familyName":"Workplace discrimination and harassment","familyNameEs":"Discriminación y acoso laboral","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"South Carolina, Workplace discrimination and harassment: English head \"employment discrimination lawyer\": top-of-page bids $1.29 to $8.45 a click, competition medium. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":8.45,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"employment discrimination lawyer","bid_low_en":1.29,"bid_high_en":8.45,"competition_en":"MEDIUM","competition_index_en":52,"family_bid_low_median":1.48,"family_bid_high_median":8.13,"queries_with_bid":4,"head_searches":170,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:SC:wrongful-termination","dataset":"ad-costs","level":"family","jurisdiction":"SC","stateName":"South Carolina","practice":"wrongful-termination","family":"wrongful-termination","familyName":"Wrongful termination and retaliation","familyNameEs":"Despido injustificado y represalias","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"South Carolina, Wrongful termination and retaliation: English head \"wrongful termination lawyer\": top-of-page bids $1.10 to $7.75 a click, competition medium. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":7.75,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"wrongful termination lawyer","bid_low_en":1.1,"bid_high_en":7.75,"competition_en":"MEDIUM","competition_index_en":57,"family_bid_low_median":1.14,"family_bid_high_median":7.49,"queries_with_bid":5,"head_searches":880,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:SC:whistleblower","dataset":"ad-costs","level":"family","jurisdiction":"SC","stateName":"South Carolina","practice":"whistleblower","family":"whistleblower","familyName":"Whistleblower and qui tam","familyNameEs":"Denunciantes y acciones qui tam","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"South Carolina, Whistleblower and qui tam: English head \"whistleblower lawyer\": top-of-page bids $2.63 to $11.67 a click, competition medium. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":11.67,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"whistleblower lawyer","bid_low_en":2.63,"bid_high_en":11.67,"competition_en":"MEDIUM","competition_index_en":40,"family_bid_low_median":2.63,"family_bid_high_median":11.67,"queries_with_bid":2,"head_searches":50,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:SC:employee-benefits","dataset":"ad-costs","level":"family","jurisdiction":"SC","stateName":"South Carolina","practice":"employee-benefits","family":"employee-benefits","familyName":"Employee benefits and ERISA","familyNameEs":"Beneficios de empleados y ERISA","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"South Carolina, Employee benefits and ERISA: English head \"erisa lawyer\": top-of-page bids $4.01 to $33.39 a click, competition low. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":33.39,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"erisa lawyer","bid_low_en":4.01,"bid_high_en":33.39,"competition_en":"LOW","competition_index_en":15,"family_bid_low_median":4.94,"family_bid_high_median":43.93,"queries_with_bid":2,"head_searches":50,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:SC:immigration","dataset":"ad-costs","level":"family","jurisdiction":"SC","stateName":"South Carolina","practice":"immigration","family":"immigration","topLevel":true,"familyName":"Immigration","familyNameEs":"Inmigración","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"South Carolina, Immigration: English head \"immigration lawyer\": top-of-page bids $4.66 to $18.49 a click, competition low; Spanish head \"abogado de inmigracion\": $5.17 to $50.00, competition medium. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":18.49,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"immigration lawyer","bid_low_en":4.66,"bid_high_en":18.49,"competition_en":"LOW","competition_index_en":7,"head_es":"abogado de inmigracion","bid_low_es":5.17,"bid_high_es":50,"competition_es":"MEDIUM","competition_index_es":57,"family_bid_low_median":4.27,"family_bid_high_median":18.49,"queries_with_bid":7,"head_searches":2400,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:SC:family-law","dataset":"ad-costs","level":"family","jurisdiction":"SC","stateName":"South Carolina","practice":"family-law","family":"family-law","topLevel":true,"familyName":"Family law","familyNameEs":"Derecho de familia","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"South Carolina, Family law: English head \"family law attorney\": top-of-page bids $7.45 to $40.25 a click, competition low; Spanish head \"abogado de familia\": $1.59 to $5.33, competition medium. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":40.25,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"family law attorney","bid_low_en":7.45,"bid_high_en":40.25,"competition_en":"LOW","competition_index_en":17,"head_es":"abogado de familia","bid_low_es":1.59,"bid_high_es":5.33,"competition_es":"MEDIUM","competition_index_es":57,"family_bid_low_median":3.41,"family_bid_high_median":36.16,"queries_with_bid":9,"head_searches":4400,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:SC:divorce","dataset":"ad-costs","level":"family","jurisdiction":"SC","stateName":"South Carolina","practice":"divorce","family":"divorce","familyName":"Divorce","familyNameEs":"Divorcio","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"South Carolina, Divorce: English head \"divorce lawyer\": top-of-page bids $4.69 to $30.35 a click, competition low; Spanish head \"abogado de divorcio\": $3.29 to $8.29, competition high. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":30.35,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"divorce lawyer","bid_low_en":4.69,"bid_high_en":30.35,"competition_en":"LOW","competition_index_en":9,"head_es":"abogado de divorcio","bid_low_es":3.29,"bid_high_es":8.29,"competition_es":"HIGH","competition_index_es":93,"family_bid_low_median":3.78,"family_bid_high_median":26.86,"queries_with_bid":8,"head_searches":3600,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:SC:child-custody","dataset":"ad-costs","level":"family","jurisdiction":"SC","stateName":"South Carolina","practice":"child-custody","family":"child-custody","familyName":"Child custody","familyNameEs":"Custodia de menores","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"South Carolina, Child custody: English head \"child custody lawyer\": top-of-page bids $2.80 to $28.60 a click, competition medium. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":28.6,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"child custody lawyer","bid_low_en":2.8,"bid_high_en":28.6,"competition_en":"MEDIUM","competition_index_en":34,"family_bid_low_median":2.81,"family_bid_high_median":28.6,"queries_with_bid":5,"head_searches":590,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:SC:child-support","dataset":"ad-costs","level":"family","jurisdiction":"SC","stateName":"South Carolina","practice":"child-support","family":"child-support","familyName":"Child support","familyNameEs":"Manutención de menores","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"South Carolina, Child support: English head \"child support lawyer\": top-of-page bids $2.51 to $31.25 a click, competition medium. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":31.25,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"child support lawyer","bid_low_en":2.51,"bid_high_en":31.25,"competition_en":"MEDIUM","competition_index_en":45,"family_bid_low_median":2.65,"family_bid_high_median":31.25,"queries_with_bid":4,"head_searches":880,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:SC:adoption","dataset":"ad-costs","level":"family","jurisdiction":"SC","stateName":"South Carolina","practice":"adoption","family":"adoption","familyName":"Adoption and paternity","familyNameEs":"Adopción y paternidad","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"South Carolina, Adoption and paternity: English head \"adoption lawyer\": top-of-page bids $1.99 to $17.60 a click, competition medium. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":17.6,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"adoption lawyer","bid_low_en":1.99,"bid_high_en":17.6,"competition_en":"MEDIUM","competition_index_en":37,"family_bid_low_median":1.99,"family_bid_high_median":17.6,"queries_with_bid":2,"head_searches":390,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:SC:juvenile","dataset":"ad-costs","level":"family","jurisdiction":"SC","stateName":"South Carolina","practice":"juvenile","family":"juvenile","familyName":"Juvenile cases","familyNameEs":"Casos de menores","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"South Carolina, Juvenile cases: English head \"juvenile defense lawyer\": top-of-page bids $17.21 to $37.99 a click, competition low. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":37.99,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"juvenile defense lawyer","bid_low_en":17.21,"bid_high_en":37.99,"competition_en":"LOW","competition_index_en":24,"family_bid_low_median":17.21,"family_bid_high_median":37.99,"queries_with_bid":1,"head_searches":30,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:SC:domestic-violence","dataset":"ad-costs","level":"family","jurisdiction":"SC","stateName":"South Carolina","practice":"domestic-violence","family":"domestic-violence","familyName":"Domestic violence and protective orders","familyNameEs":"Violencia doméstica y órdenes de protección","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"South Carolina, Domestic violence and protective orders: English head \"domestic violence lawyer near me\": top-of-page bids $11.24 to $28.26 a click, competition low. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":28.26,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"domestic violence lawyer near me","bid_low_en":11.24,"bid_high_en":28.26,"competition_en":"LOW","competition_index_en":3,"family_bid_low_median":9.38,"family_bid_high_median":34.13,"queries_with_bid":4,"head_searches":170,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:SC:criminal-defense","dataset":"ad-costs","level":"family","jurisdiction":"SC","stateName":"South Carolina","practice":"criminal-defense","family":"criminal-defense","topLevel":true,"familyName":"Criminal defense","familyNameEs":"Defensa penal","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"South Carolina, Criminal defense: English head \"criminal defense lawyer\": top-of-page bids $4.27 to $66.15 a click, competition low; Spanish head \"abogado penal\": $4.04 to $10.14, competition medium. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":66.15,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"criminal defense lawyer","bid_low_en":4.27,"bid_high_en":66.15,"competition_en":"LOW","competition_index_en":5,"head_es":"abogado penal","bid_low_es":4.04,"bid_high_es":10.14,"competition_es":"MEDIUM","competition_index_es":45,"family_bid_low_median":4.54,"family_bid_high_median":66.15,"queries_with_bid":8,"head_searches":2900,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:SC:dui-dwi","dataset":"ad-costs","level":"family","jurisdiction":"SC","stateName":"South Carolina","practice":"dui-dwi","family":"dui-dwi","familyName":"DUI and DWI","familyNameEs":"Conducir en estado de ebriedad (DUI/DWI)","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"South Carolina, DUI and DWI: English head \"dui lawyer\": top-of-page bids $11.70 to $442 a click, competition low. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":442.31,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"dui lawyer","bid_low_en":11.7,"bid_high_en":442.31,"competition_en":"LOW","competition_index_en":6,"family_bid_low_median":11.7,"family_bid_high_median":82.36,"queries_with_bid":5,"head_searches":2400,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:SC:white-collar","dataset":"ad-costs","level":"family","jurisdiction":"SC","stateName":"South Carolina","practice":"white-collar","family":"white-collar","familyName":"White-collar and fraud charges","familyNameEs":"Delitos de cuello blanco y fraude","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"South Carolina, White-collar and fraud charges: English head \"federal criminal defense lawyer\": top-of-page bids $7.29 to $70.00 a click, competition low. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":70,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"federal criminal defense lawyer","bid_low_en":7.29,"bid_high_en":70,"competition_en":"LOW","competition_index_en":20,"family_bid_low_median":7.29,"family_bid_high_median":70,"queries_with_bid":1,"head_searches":90,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:SC:estate-planning","dataset":"ad-costs","level":"family","jurisdiction":"SC","stateName":"South Carolina","practice":"estate-planning","family":"estate-planning","topLevel":true,"familyName":"Estate planning","familyNameEs":"Planificación patrimonial","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"South Carolina, Estate planning: English head \"estate planning attorney\": top-of-page bids $2.59 to $23.44 a click, competition low. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":23.44,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"estate planning attorney","bid_low_en":2.59,"bid_high_en":23.44,"competition_en":"LOW","competition_index_en":14,"family_bid_low_median":2.67,"family_bid_high_median":19.8,"queries_with_bid":8,"head_searches":6600,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:SC:probate","dataset":"ad-costs","level":"family","jurisdiction":"SC","stateName":"South Carolina","practice":"probate","family":"probate","familyName":"Probate and estate administration","familyNameEs":"Sucesiones y administración de herencias","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"South Carolina, Probate and estate administration: English head \"probate attorney\": top-of-page bids $3.14 to $17.21 a click, competition low. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":17.21,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"probate attorney","bid_low_en":3.14,"bid_high_en":17.21,"competition_en":"LOW","competition_index_en":17,"family_bid_low_median":3.85,"family_bid_high_median":25.6,"queries_with_bid":4,"head_searches":1000,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:SC:guardianship","dataset":"ad-costs","level":"family","jurisdiction":"SC","stateName":"South Carolina","practice":"guardianship","family":"guardianship","familyName":"Guardianship and conservatorship","familyNameEs":"Tutela y curatela","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"South Carolina, Guardianship and conservatorship: English head \"guardianship attorney\": top-of-page bids $2.36 to $20.08 a click, competition low. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":20.08,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"guardianship attorney","bid_low_en":2.36,"bid_high_en":20.08,"competition_en":"LOW","competition_index_en":21,"family_bid_low_median":2.36,"family_bid_high_median":20.08,"queries_with_bid":1,"head_searches":170,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:SC:elder-law","dataset":"ad-costs","level":"family","jurisdiction":"SC","stateName":"South Carolina","practice":"elder-law","family":"elder-law","familyName":"Elder law and long-term care planning","familyNameEs":"Derecho de personas mayores y planificación de cuidados","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"South Carolina, Elder law and long-term care planning: English head \"elder law attorney\": top-of-page bids $2.10 to $13.69 a click, competition low. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":13.69,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"elder law attorney","bid_low_en":2.1,"bid_high_en":13.69,"competition_en":"LOW","competition_index_en":11,"family_bid_low_median":1.85,"family_bid_high_median":17.93,"queries_with_bid":4,"head_searches":390,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:SC:ssdi","dataset":"ad-costs","level":"family","jurisdiction":"SC","stateName":"South Carolina","practice":"ssdi","family":"ssdi","topLevel":true,"familyName":"Social Security disability (SSDI and SSI)","familyNameEs":"Discapacidad del Seguro Social (SSDI y SSI)","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"South Carolina, Social Security disability (SSDI and SSI): English head \"social security disability lawyer\": top-of-page bids $3.60 to $21.07 a click, competition low. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":21.07,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"social security disability lawyer","bid_low_en":3.6,"bid_high_en":21.07,"competition_en":"LOW","competition_index_en":5,"family_bid_low_median":4.5,"family_bid_high_median":35.27,"queries_with_bid":5,"head_searches":480,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:SC:va-disability","dataset":"ad-costs","level":"family","jurisdiction":"SC","stateName":"South Carolina","practice":"va-disability","family":"va-disability","topLevel":true,"familyName":"VA disability and veterans' benefits","familyNameEs":"Discapacidad y beneficios de veteranos (VA)","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"South Carolina, VA disability and veterans' benefits: English head \"va disability lawyer\": top-of-page bids $12.28 to $70.05 a click, competition medium. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":70.05,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"va disability lawyer","bid_low_en":12.28,"bid_high_en":70.05,"competition_en":"MEDIUM","competition_index_en":40,"family_bid_low_median":9.32,"family_bid_high_median":119.55,"queries_with_bid":3,"head_searches":110,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:SC:lemon-law","dataset":"ad-costs","level":"family","jurisdiction":"SC","stateName":"South Carolina","practice":"lemon-law","family":"lemon-law","topLevel":true,"familyName":"Lemon law and auto fraud","familyNameEs":"Ley limón y fraude automotriz","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"South Carolina, Lemon law and auto fraud: English head \"lemon law lawyer\": top-of-page bids $12.25 to $55.59 a click, competition medium. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":55.59,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"lemon law lawyer","bid_low_en":12.25,"bid_high_en":55.59,"competition_en":"MEDIUM","competition_index_en":52,"family_bid_low_median":9.79,"family_bid_high_median":48.22,"queries_with_bid":4,"head_searches":260,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:SC:consumer-protection","dataset":"ad-costs","level":"family","jurisdiction":"SC","stateName":"South Carolina","practice":"consumer-protection","family":"consumer-protection","topLevel":true,"familyName":"Consumer protection","familyNameEs":"Protección al consumidor","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"South Carolina, Consumer protection: English head \"consumer protection lawyer\": top-of-page bids $2.30 to $11.51 a click, competition medium. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":11.51,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"consumer protection lawyer","bid_low_en":2.3,"bid_high_en":11.51,"competition_en":"MEDIUM","competition_index_en":49,"family_bid_low_median":2.16,"family_bid_high_median":10.1,"queries_with_bid":4,"head_searches":170,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:SC:debt-collection-defense","dataset":"ad-costs","level":"family","jurisdiction":"SC","stateName":"South Carolina","practice":"debt-collection-defense","family":"debt-collection-defense","familyName":"Debt collection abuse (FDCPA)","familyNameEs":"Abusos en el cobro de deudas (FDCPA)","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"South Carolina, Debt collection abuse (FDCPA): English head \"debt collection lawyer\": top-of-page bids $4.16 to $15.15 a click, competition medium. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":15.15,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"debt collection lawyer","bid_low_en":4.16,"bid_high_en":15.15,"competition_en":"MEDIUM","competition_index_en":50,"family_bid_low_median":4.16,"family_bid_high_median":9.65,"queries_with_bid":3,"head_searches":140,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:SC:consumer-fraud","dataset":"ad-costs","level":"family","jurisdiction":"SC","stateName":"South Carolina","practice":"consumer-fraud","family":"consumer-fraud","familyName":"Consumer fraud and scams","familyNameEs":"Fraude al consumidor y estafas","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"South Carolina, Consumer fraud and scams: English head \"fraud attorney\": top-of-page bids $5.74 to $21.88 a click, competition high. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":21.88,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"fraud attorney","bid_low_en":5.74,"bid_high_en":21.88,"competition_en":"HIGH","competition_index_en":72,"family_bid_low_median":5.74,"family_bid_high_median":21.88,"queries_with_bid":1,"head_searches":40,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:SC:business-law","dataset":"ad-costs","level":"family","jurisdiction":"SC","stateName":"South Carolina","practice":"business-law","family":"business-law","topLevel":true,"familyName":"Business and commercial law","familyNameEs":"Derecho empresarial y comercial","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"South Carolina, Business and commercial law: English head \"business lawyer\": top-of-page bids $5.27 to $23.13 a click, competition low. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":23.13,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"business lawyer","bid_low_en":5.27,"bid_high_en":23.13,"competition_en":"LOW","competition_index_en":1,"family_bid_low_median":4.64,"family_bid_high_median":22.07,"queries_with_bid":6,"head_searches":1900,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:SC:business-formation","dataset":"ad-costs","level":"family","jurisdiction":"SC","stateName":"South Carolina","practice":"business-formation","family":"business-formation","familyName":"Business formation and governance","familyNameEs":"Constitución y gobierno de empresas","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"South Carolina, Business formation and governance: English head \"small business lawyer\": top-of-page bids $2.72 to $14.16 a click, competition medium. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":14.16,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"small business lawyer","bid_low_en":2.72,"bid_high_en":14.16,"competition_en":"MEDIUM","competition_index_en":54,"family_bid_low_median":3.16,"family_bid_high_median":21.27,"queries_with_bid":2,"head_searches":40,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:SC:contract-disputes","dataset":"ad-costs","level":"family","jurisdiction":"SC","stateName":"South Carolina","practice":"contract-disputes","family":"contract-disputes","familyName":"Contract disputes","familyNameEs":"Disputas contractuales","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"South Carolina, Contract disputes: English head \"contract lawyer\": top-of-page bids $2.88 to $9.71 a click, competition low. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":9.71,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"contract lawyer","bid_low_en":2.88,"bid_high_en":9.71,"competition_en":"LOW","competition_index_en":1,"family_bid_low_median":2.88,"family_bid_high_median":9.66,"queries_with_bid":3,"head_searches":1900,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:SC:franchise","dataset":"ad-costs","level":"family","jurisdiction":"SC","stateName":"South Carolina","practice":"franchise","family":"franchise","familyName":"Franchise","familyNameEs":"Franquicias","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"South Carolina, Franchise: English head \"franchise lawyer\": top-of-page bids $9.07 to $59.91 a click, competition low. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":59.91,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"franchise lawyer","bid_low_en":9.07,"bid_high_en":59.91,"competition_en":"LOW","competition_index_en":29,"family_bid_low_median":9.07,"family_bid_high_median":59.91,"queries_with_bid":2,"head_searches":50,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:SC:antitrust","dataset":"ad-costs","level":"family","jurisdiction":"SC","stateName":"South Carolina","practice":"antitrust","family":"antitrust","familyName":"Antitrust and unfair competition","familyNameEs":"Competencia desleal y antimonopolio","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"South Carolina, Antitrust and unfair competition: English head \"antitrust lawyer\": top-of-page bids $1.35 to $2.14 a click, competition low. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":2.14,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"antitrust lawyer","bid_low_en":1.35,"bid_high_en":2.14,"competition_en":"LOW","competition_index_en":2,"family_bid_low_median":1.35,"family_bid_high_median":2.14,"queries_with_bid":1,"head_searches":210,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:SC:insurance-claims","dataset":"ad-costs","level":"family","jurisdiction":"SC","stateName":"South Carolina","practice":"insurance-claims","family":"insurance-claims","topLevel":true,"familyName":"Insurance claim disputes and bad faith","familyNameEs":"Disputas con aseguradoras y mala fe","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"South Carolina, Insurance claim disputes and bad faith: English head \"insurance claim lawyer\": top-of-page bids $20.98 to $70.50 a click, competition medium. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":70.5,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"insurance claim lawyer","bid_low_en":20.98,"bid_high_en":70.5,"competition_en":"MEDIUM","competition_index_en":58,"family_bid_low_median":12.72,"family_bid_high_median":45,"queries_with_bid":4,"head_searches":70,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:SC:civil-rights","dataset":"ad-costs","level":"family","jurisdiction":"SC","stateName":"South Carolina","practice":"civil-rights","family":"civil-rights","topLevel":true,"familyName":"Civil rights","familyNameEs":"Derechos civiles","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"South Carolina, Civil rights: English head \"civil rights attorney\": top-of-page bids $1.32 to $6.66 a click, competition medium. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":6.66,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"civil rights attorney","bid_low_en":1.32,"bid_high_en":6.66,"competition_en":"MEDIUM","competition_index_en":35,"family_bid_low_median":1.52,"family_bid_high_median":6.93,"queries_with_bid":4,"head_searches":320,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:SC:housing-discrimination","dataset":"ad-costs","level":"family","jurisdiction":"SC","stateName":"South Carolina","practice":"housing-discrimination","family":"housing-discrimination","familyName":"Housing discrimination","familyNameEs":"Discriminación en la vivienda","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"South Carolina, Housing discrimination: English head \"fair housing lawyer\": top-of-page bids $0.20 to $2.81 a click, competition low. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":2.81,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"fair housing lawyer","bid_low_en":0.2,"bid_high_en":2.81,"competition_en":"LOW","competition_index_en":15,"family_bid_low_median":0.2,"family_bid_high_median":2.81,"queries_with_bid":1,"head_searches":40,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:SC:disability-access","dataset":"ad-costs","level":"family","jurisdiction":"SC","stateName":"South Carolina","practice":"disability-access","family":"disability-access","familyName":"Disability access (ADA)","familyNameEs":"Accesibilidad para personas con discapacidad (ADA)","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"South Carolina, Disability access (ADA): English head \"ada lawyer\": top-of-page bids $1.93 to $10.55 a click, competition low. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":10.55,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"ada lawyer","bid_low_en":1.93,"bid_high_en":10.55,"competition_en":"LOW","competition_index_en":5,"family_bid_low_median":2.25,"family_bid_high_median":10.55,"queries_with_bid":3,"head_searches":140,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:SC:landlord-tenant","dataset":"ad-costs","level":"family","jurisdiction":"SC","stateName":"South Carolina","practice":"landlord-tenant","family":"landlord-tenant","topLevel":true,"familyName":"Landlord and tenant","familyNameEs":"Arrendadores e inquilinos","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"South Carolina, Landlord and tenant: English head \"eviction lawyer\": top-of-page bids $1.57 to $7.52 a click, competition medium. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":7.52,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"eviction lawyer","bid_low_en":1.57,"bid_high_en":7.52,"competition_en":"MEDIUM","competition_index_en":35,"family_bid_low_median":1.65,"family_bid_high_median":7.15,"queries_with_bid":6,"head_searches":1300,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:SC:real-estate","dataset":"ad-costs","level":"family","jurisdiction":"SC","stateName":"South Carolina","practice":"real-estate","family":"real-estate","topLevel":true,"familyName":"Real estate","familyNameEs":"Bienes raíces","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"South Carolina, Real estate: English head \"real estate lawyer\": top-of-page bids $1.66 to $11.83 a click, competition low. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":11.83,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"real estate lawyer","bid_low_en":1.66,"bid_high_en":11.83,"competition_en":"LOW","competition_index_en":2,"family_bid_low_median":1.89,"family_bid_high_median":8.24,"queries_with_bid":5,"head_searches":2400,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:SC:foreclosure-defense","dataset":"ad-costs","level":"family","jurisdiction":"SC","stateName":"South Carolina","practice":"foreclosure-defense","family":"foreclosure-defense","familyName":"Foreclosure defense","familyNameEs":"Defensa contra ejecuciones hipotecarias","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"South Carolina, Foreclosure defense: English head \"foreclosure attorney\": top-of-page bids $4.20 to $10.36 a click, competition medium. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":10.36,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"foreclosure attorney","bid_low_en":4.2,"bid_high_en":10.36,"competition_en":"MEDIUM","competition_index_en":47,"family_bid_low_median":3.5,"family_bid_high_median":9.66,"queries_with_bid":2,"head_searches":110,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:SC:intellectual-property","dataset":"ad-costs","level":"family","jurisdiction":"SC","stateName":"South Carolina","practice":"intellectual-property","family":"intellectual-property","topLevel":true,"familyName":"Intellectual property","familyNameEs":"Propiedad intelectual","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"South Carolina, Intellectual property: English head \"intellectual property lawyer\": top-of-page bids $4.30 to $20.00 a click, competition low. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":20,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"intellectual property lawyer","bid_low_en":4.3,"bid_high_en":20,"competition_en":"LOW","competition_index_en":0,"family_bid_low_median":4.3,"family_bid_high_median":19.88,"queries_with_bid":6,"head_searches":1900,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:SC:trademark","dataset":"ad-costs","level":"family","jurisdiction":"SC","stateName":"South Carolina","practice":"trademark","family":"trademark","familyName":"Trademarks","familyNameEs":"Marcas","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"South Carolina, Trademarks: English head \"trademark attorney\": top-of-page bids $9.14 to $36.23 a click, competition medium. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":36.23,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"trademark attorney","bid_low_en":9.14,"bid_high_en":36.23,"competition_en":"MEDIUM","competition_index_en":39,"family_bid_low_median":10.72,"family_bid_high_median":34.94,"queries_with_bid":4,"head_searches":720,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:SC:patent","dataset":"ad-costs","level":"family","jurisdiction":"SC","stateName":"South Carolina","practice":"patent","family":"patent","familyName":"Patents","familyNameEs":"Patentes","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"South Carolina, Patents: English head \"patent attorney\": top-of-page bids $9.40 to $39.13 a click, competition low. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":39.13,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"patent attorney","bid_low_en":9.4,"bid_high_en":39.13,"competition_en":"LOW","competition_index_en":2,"family_bid_low_median":6.02,"family_bid_high_median":31.34,"queries_with_bid":4,"head_searches":480,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:SC:copyright","dataset":"ad-costs","level":"family","jurisdiction":"SC","stateName":"South Carolina","practice":"copyright","family":"copyright","familyName":"Copyright","familyNameEs":"Derechos de autor","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"South Carolina, Copyright: English head \"copyright infringement lawyer\": top-of-page bids $1.34 to $17.39 a click, competition low. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":17.39,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"copyright infringement lawyer","bid_low_en":1.34,"bid_high_en":17.39,"competition_en":"LOW","competition_index_en":20,"family_bid_low_median":2.09,"family_bid_high_median":17.39,"queries_with_bid":3,"head_searches":210,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:SC:tax","dataset":"ad-costs","level":"family","jurisdiction":"SC","stateName":"South Carolina","practice":"tax","family":"tax","topLevel":true,"familyName":"Tax disputes and IRS problems","familyNameEs":"Disputas fiscales y problemas con el IRS","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"South Carolina, Tax disputes and IRS problems: English head \"tax lawyer\": top-of-page bids $11.47 to $54.18 a click, competition low. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":54.18,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"tax lawyer","bid_low_en":11.47,"bid_high_en":54.18,"competition_en":"LOW","competition_index_en":2,"family_bid_low_median":11.47,"family_bid_high_median":54.18,"queries_with_bid":6,"head_searches":1900,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:SC:education-law","dataset":"ad-costs","level":"family","jurisdiction":"SC","stateName":"South Carolina","practice":"education-law","family":"education-law","topLevel":true,"familyName":"Education law","familyNameEs":"Derecho educativo","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"South Carolina, Education law: English head \"education lawyer\": top-of-page bids $2.38 to $7.54 a click, competition medium. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":7.54,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"education lawyer","bid_low_en":2.38,"bid_high_en":7.54,"competition_en":"MEDIUM","competition_index_en":48,"family_bid_low_median":2.38,"family_bid_high_median":7.54,"queries_with_bid":2,"head_searches":70,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:SD:personal-injury","dataset":"ad-costs","level":"family","jurisdiction":"SD","stateName":"South Dakota","practice":"personal-injury","family":"personal-injury","topLevel":true,"familyName":"Personal injury","familyNameEs":"Lesiones personales","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"South Dakota, Personal injury: English head \"personal injury lawyer\": top-of-page bids $29.93 to $178 a click, competition low. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":178.5,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"personal injury lawyer","bid_low_en":29.93,"bid_high_en":178.5,"competition_en":"LOW","competition_index_en":7,"family_bid_low_median":29.18,"family_bid_high_median":178.5,"queries_with_bid":3,"head_searches":390,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:SD:auto-accidents","dataset":"ad-costs","level":"family","jurisdiction":"SD","stateName":"South Dakota","practice":"auto-accidents","family":"auto-accidents","familyName":"Car accidents","familyNameEs":"Accidentes de auto","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"South Dakota, Car accidents: English head \"car accident lawyer near me\": top-of-page bids $23.95 to $220 a click, competition low. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":220,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"car accident lawyer near me","bid_low_en":23.95,"bid_high_en":220,"competition_en":"LOW","competition_index_en":5,"family_bid_low_median":62.17,"family_bid_high_median":220,"queries_with_bid":3,"head_searches":210,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:SD:medical-malpractice","dataset":"ad-costs","level":"family","jurisdiction":"SD","stateName":"South Dakota","practice":"medical-malpractice","family":"medical-malpractice","topLevel":true,"familyName":"Medical malpractice","familyNameEs":"Negligencia médica","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"South Dakota, Medical malpractice: English head \"medical malpractice lawyer\": top-of-page bids $1.94 to $9.43 a click, competition low. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":9.43,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"medical malpractice lawyer","bid_low_en":1.94,"bid_high_en":9.43,"competition_en":"LOW","competition_index_en":1,"family_bid_low_median":2,"family_bid_high_median":10.23,"queries_with_bid":6,"head_searches":390,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:SD:workers-compensation","dataset":"ad-costs","level":"family","jurisdiction":"SD","stateName":"South Dakota","practice":"workers-compensation","family":"workers-compensation","topLevel":true,"familyName":"Workers' compensation","familyNameEs":"Compensación laboral","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"South Dakota, Workers' compensation: English head \"workers comp attorney\": top-of-page bids $5.92 to $87.48 a click, competition low. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":87.48,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"workers comp attorney","bid_low_en":5.92,"bid_high_en":87.48,"competition_en":"LOW","competition_index_en":20,"family_bid_low_median":5.92,"family_bid_high_median":71.9,"queries_with_bid":8,"head_searches":260,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:SD:employment-law","dataset":"ad-costs","level":"family","jurisdiction":"SD","stateName":"South Dakota","practice":"employment-law","family":"employment-law","topLevel":true,"familyName":"Employment law","familyNameEs":"Derecho laboral","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"South Dakota, Employment law: English head \"employment lawyer\": top-of-page bids $1.33 to $5.85 a click, competition low. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":5.85,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"employment lawyer","bid_low_en":1.33,"bid_high_en":5.85,"competition_en":"LOW","competition_index_en":2,"family_bid_low_median":1.31,"family_bid_high_median":7.7,"queries_with_bid":5,"head_searches":320,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:SD:employment-discrimination","dataset":"ad-costs","level":"family","jurisdiction":"SD","stateName":"South Dakota","practice":"employment-discrimination","family":"employment-discrimination","familyName":"Workplace discrimination and harassment","familyNameEs":"Discriminación y acoso laboral","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"South Dakota, Workplace discrimination and harassment: English head \"employment discrimination lawyer\": top-of-page bids $1.58 to $5.35 a click, competition medium. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":5.35,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"employment discrimination lawyer","bid_low_en":1.58,"bid_high_en":5.35,"competition_en":"MEDIUM","competition_index_en":43,"family_bid_low_median":1.58,"family_bid_high_median":5.35,"queries_with_bid":1,"head_searches":20,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:SD:wrongful-termination","dataset":"ad-costs","level":"family","jurisdiction":"SD","stateName":"South Dakota","practice":"wrongful-termination","family":"wrongful-termination","familyName":"Wrongful termination and retaliation","familyNameEs":"Despido injustificado y represalias","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"South Dakota, Wrongful termination and retaliation: English head \"wrongful termination lawyer\": top-of-page bids $1.03 to $4.50 a click, competition medium. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":4.5,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"wrongful termination lawyer","bid_low_en":1.03,"bid_high_en":4.5,"competition_en":"MEDIUM","competition_index_en":40,"family_bid_low_median":1.03,"family_bid_high_median":4.5,"queries_with_bid":1,"head_searches":90,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:SD:immigration","dataset":"ad-costs","level":"family","jurisdiction":"SD","stateName":"South Dakota","practice":"immigration","family":"immigration","topLevel":true,"familyName":"Immigration","familyNameEs":"Inmigración","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"South Dakota, Immigration: English head \"immigration lawyer\": top-of-page bids $6.27 to $16.19 a click, competition low. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":16.19,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"immigration lawyer","bid_low_en":6.27,"bid_high_en":16.19,"competition_en":"LOW","competition_index_en":7,"family_bid_low_median":3.68,"family_bid_high_median":12.97,"queries_with_bid":3,"head_searches":320,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:SD:family-law","dataset":"ad-costs","level":"family","jurisdiction":"SD","stateName":"South Dakota","practice":"family-law","family":"family-law","topLevel":true,"familyName":"Family law","familyNameEs":"Derecho de familia","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"South Dakota, Family law: Spanish head \"abogado de familia\": $0.45 to $2.81, competition high. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":2.81,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_es":"abogado de familia","bid_low_es":0.45,"bid_high_es":2.81,"competition_es":"HIGH","competition_index_es":77,"family_bid_low_median":1.14,"family_bid_high_median":4.69,"queries_with_bid":6,"head_searches":590,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:SD:divorce","dataset":"ad-costs","level":"family","jurisdiction":"SD","stateName":"South Dakota","practice":"divorce","family":"divorce","familyName":"Divorce","familyNameEs":"Divorcio","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"South Dakota, Divorce: English head \"divorce lawyer\": top-of-page bids $1.46 to $4.66 a click, competition low. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":4.66,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"divorce lawyer","bid_low_en":1.46,"bid_high_en":4.66,"competition_en":"LOW","competition_index_en":2,"family_bid_low_median":1.46,"family_bid_high_median":4.32,"queries_with_bid":5,"head_searches":590,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:SD:child-custody","dataset":"ad-costs","level":"family","jurisdiction":"SD","stateName":"South Dakota","practice":"child-custody","family":"child-custody","familyName":"Child custody","familyNameEs":"Custodia de menores","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"South Dakota, Child custody: English head \"child custody lawyer\": top-of-page bids $1.43 to $3.60 a click, competition medium. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":3.6,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"child custody lawyer","bid_low_en":1.43,"bid_high_en":3.6,"competition_en":"MEDIUM","competition_index_en":40,"family_bid_low_median":1.7,"family_bid_high_median":3.8,"queries_with_bid":4,"head_searches":90,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:SD:criminal-defense","dataset":"ad-costs","level":"family","jurisdiction":"SD","stateName":"South Dakota","practice":"criminal-defense","family":"criminal-defense","topLevel":true,"familyName":"Criminal defense","familyNameEs":"Defensa penal","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"South Dakota, Criminal defense: English head \"criminal defense lawyer\": top-of-page bids $1.75 to $6.42 a click, competition low. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":6.42,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"criminal defense lawyer","bid_low_en":1.75,"bid_high_en":6.42,"competition_en":"LOW","competition_index_en":1,"family_bid_low_median":2.44,"family_bid_high_median":41.05,"queries_with_bid":6,"head_searches":390,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:SD:dui-dwi","dataset":"ad-costs","level":"family","jurisdiction":"SD","stateName":"South Dakota","practice":"dui-dwi","family":"dui-dwi","familyName":"DUI and DWI","familyNameEs":"Conducir en estado de ebriedad (DUI/DWI)","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"South Dakota, DUI and DWI: English head \"dui lawyer near me\": top-of-page bids $1.94 to $22.05 a click, competition low. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":22.05,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"dui lawyer near me","bid_low_en":1.94,"bid_high_en":22.05,"competition_en":"LOW","competition_index_en":1,"family_bid_low_median":2.53,"family_bid_high_median":22.05,"queries_with_bid":5,"head_searches":590,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:SD:estate-planning","dataset":"ad-costs","level":"family","jurisdiction":"SD","stateName":"South Dakota","practice":"estate-planning","family":"estate-planning","topLevel":true,"familyName":"Estate planning","familyNameEs":"Planificación patrimonial","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"South Dakota, Estate planning: English head \"estate planning attorney\": top-of-page bids $1.29 to $7.32 a click, competition low. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":7.32,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"estate planning attorney","bid_low_en":1.29,"bid_high_en":7.32,"competition_en":"LOW","competition_index_en":6,"family_bid_low_median":2.62,"family_bid_high_median":7.85,"queries_with_bid":3,"head_searches":720,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:SD:consumer-protection","dataset":"ad-costs","level":"family","jurisdiction":"SD","stateName":"South Dakota","practice":"consumer-protection","family":"consumer-protection","topLevel":true,"familyName":"Consumer protection","familyNameEs":"Protección al consumidor","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"South Dakota, Consumer protection: English head \"consumer protection lawyer\": top-of-page bids $1.62 to $5.62 a click, competition low. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":5.62,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"consumer protection lawyer","bid_low_en":1.62,"bid_high_en":5.62,"competition_en":"LOW","competition_index_en":22,"family_bid_low_median":1.62,"family_bid_high_median":5.62,"queries_with_bid":1,"head_searches":20,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:SD:civil-rights","dataset":"ad-costs","level":"family","jurisdiction":"SD","stateName":"South Dakota","practice":"civil-rights","family":"civil-rights","topLevel":true,"familyName":"Civil rights","familyNameEs":"Derechos civiles","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"South Dakota, Civil rights: English head \"civil rights attorney\": top-of-page bids $2.52 to $4.47 a click, competition low. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":4.47,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"civil rights attorney","bid_low_en":2.52,"bid_high_en":4.47,"competition_en":"LOW","competition_index_en":28,"family_bid_low_median":1.84,"family_bid_high_median":4.64,"queries_with_bid":4,"head_searches":30,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:SD:real-estate","dataset":"ad-costs","level":"family","jurisdiction":"SD","stateName":"South Dakota","practice":"real-estate","family":"real-estate","topLevel":true,"familyName":"Real estate","familyNameEs":"Bienes raíces","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"South Dakota, Real estate: English head \"real estate lawyer\": top-of-page bids $1.72 to $4.88 a click, competition low. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":4.88,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"real estate lawyer","bid_low_en":1.72,"bid_high_en":4.88,"competition_en":"LOW","competition_index_en":1,"family_bid_low_median":1.67,"family_bid_high_median":5.36,"queries_with_bid":4,"head_searches":320,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:SD:trademark","dataset":"ad-costs","level":"family","jurisdiction":"SD","stateName":"South Dakota","practice":"trademark","family":"trademark","familyName":"Trademarks","familyNameEs":"Marcas","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"South Dakota, Trademarks: English head \"trademark attorney\": top-of-page bids $8.58 to $43.40 a click, competition medium. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":43.4,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"trademark attorney","bid_low_en":8.58,"bid_high_en":43.4,"competition_en":"MEDIUM","competition_index_en":39,"family_bid_low_median":5.57,"family_bid_high_median":29.2,"queries_with_bid":2,"head_searches":50,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:SD:patent","dataset":"ad-costs","level":"family","jurisdiction":"SD","stateName":"South Dakota","practice":"patent","family":"patent","familyName":"Patents","familyNameEs":"Patentes","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"South Dakota, Patents: English head \"patent attorney\": top-of-page bids $3.71 to $25.00 a click, competition low. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":25,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"patent attorney","bid_low_en":3.71,"bid_high_en":25,"competition_en":"LOW","competition_index_en":4,"family_bid_low_median":3.04,"family_bid_high_median":15.15,"queries_with_bid":3,"head_searches":70,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:SD:tax","dataset":"ad-costs","level":"family","jurisdiction":"SD","stateName":"South Dakota","practice":"tax","family":"tax","topLevel":true,"familyName":"Tax disputes and IRS problems","familyNameEs":"Disputas fiscales y problemas con el IRS","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"South Dakota, Tax disputes and IRS problems: English head \"tax lawyer\": top-of-page bids $11.38 to $40.02 a click, competition low. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":40.02,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"tax lawyer","bid_low_en":11.38,"bid_high_en":40.02,"competition_en":"LOW","competition_index_en":1,"family_bid_low_median":8,"family_bid_high_median":33.12,"queries_with_bid":4,"head_searches":320,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:TN:personal-injury","dataset":"ad-costs","level":"family","jurisdiction":"TN","stateName":"Tennessee","practice":"personal-injury","family":"personal-injury","topLevel":true,"familyName":"Personal injury","familyNameEs":"Lesiones personales","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"Tennessee, Personal injury: English head \"personal injury lawyer\": top-of-page bids $80.00 to $228 a click, competition low. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":228.31,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"personal injury lawyer","bid_low_en":80,"bid_high_en":228.31,"competition_en":"LOW","competition_index_en":9,"family_bid_low_median":75,"family_bid_high_median":317.93,"queries_with_bid":5,"head_searches":4400,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:TN:auto-accidents","dataset":"ad-costs","level":"family","jurisdiction":"TN","stateName":"Tennessee","practice":"auto-accidents","family":"auto-accidents","familyName":"Car accidents","familyNameEs":"Accidentes de auto","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"Tennessee, Car accidents: English head \"car accident lawyer near me\": top-of-page bids $131 to $727 a click, competition low; Spanish head \"abogado de accidentes\": $25.11 to $79.72, competition low. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":726.78,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"car accident lawyer near me","bid_low_en":130.98,"bid_high_en":726.78,"competition_en":"LOW","competition_index_en":12,"head_es":"abogado de accidentes","bid_low_es":25.11,"bid_high_es":79.72,"competition_es":"LOW","competition_index_es":10,"family_bid_low_median":90.15,"family_bid_high_median":440.65,"queries_with_bid":6,"head_searches":1900,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:TN:truck-accidents","dataset":"ad-costs","level":"family","jurisdiction":"TN","stateName":"Tennessee","practice":"truck-accidents","family":"truck-accidents","familyName":"Truck accidents","familyNameEs":"Accidentes de camiones","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"Tennessee, Truck accidents: English head \"truck accident lawyer near me\": top-of-page bids $30.00 to $150 a click, competition low. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":150,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"truck accident lawyer near me","bid_low_en":30,"bid_high_en":150,"competition_en":"LOW","competition_index_en":16,"family_bid_low_median":80,"family_bid_high_median":425,"queries_with_bid":4,"head_searches":1000,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:TN:motorcycle-accidents","dataset":"ad-costs","level":"family","jurisdiction":"TN","stateName":"Tennessee","practice":"motorcycle-accidents","family":"motorcycle-accidents","familyName":"Motorcycle accidents","familyNameEs":"Accidentes de motocicleta","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"Tennessee, Motorcycle accidents: English head \"motorcycle accident lawyer near me\": top-of-page bids $154 to $480 a click, competition low. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":479.85,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"motorcycle accident lawyer near me","bid_low_en":153.6,"bid_high_en":479.85,"competition_en":"LOW","competition_index_en":8,"family_bid_low_median":142.59,"family_bid_high_median":555.92,"queries_with_bid":4,"head_searches":480,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:TN:rideshare-accidents","dataset":"ad-costs","level":"family","jurisdiction":"TN","stateName":"Tennessee","practice":"rideshare-accidents","family":"rideshare-accidents","familyName":"Rideshare accidents","familyNameEs":"Accidentes de vehículos de transporte por aplicación","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"Tennessee, Rideshare accidents: English head \"uber accident lawyer\": top-of-page bids $20.23 to $300 a click, competition low. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":300,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"uber accident lawyer","bid_low_en":20.23,"bid_high_en":300,"competition_en":"LOW","competition_index_en":9,"family_bid_low_median":20.23,"family_bid_high_median":300,"queries_with_bid":3,"head_searches":40,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:TN:premises-liability","dataset":"ad-costs","level":"family","jurisdiction":"TN","stateName":"Tennessee","practice":"premises-liability","family":"premises-liability","familyName":"Premises liability (slip and fall)","familyNameEs":"Responsabilidad de propietarios (resbalones y caídas)","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"Tennessee, Premises liability (slip and fall): English head \"premises liability lawyer\": top-of-page bids $54.55 to $221 a click, competition low. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":221.04,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"premises liability lawyer","bid_low_en":54.55,"bid_high_en":221.04,"competition_en":"LOW","competition_index_en":17,"family_bid_low_median":69.02,"family_bid_high_median":255,"queries_with_bid":5,"head_searches":210,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:TN:dog-bites","dataset":"ad-costs","level":"family","jurisdiction":"TN","stateName":"Tennessee","practice":"dog-bites","family":"dog-bites","familyName":"Dog bites","familyNameEs":"Mordeduras de perro","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"Tennessee, Dog bites: English head \"dog bite lawyer\": top-of-page bids $65.55 to $243 a click, competition medium. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":243.35,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"dog bite lawyer","bid_low_en":65.55,"bid_high_en":243.35,"competition_en":"MEDIUM","competition_index_en":42,"family_bid_low_median":65.55,"family_bid_high_median":243.35,"queries_with_bid":1,"head_searches":170,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:TN:assault-defamation","dataset":"ad-costs","level":"family","jurisdiction":"TN","stateName":"Tennessee","practice":"assault-defamation","family":"assault-defamation","familyName":"Assault, libel and slander","familyNameEs":"Agresión, libelo y difamación","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"Tennessee, Assault, libel and slander: English head \"defamation lawyer\": top-of-page bids $1.50 to $6.02 a click, competition low. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":6.02,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"defamation lawyer","bid_low_en":1.5,"bid_high_en":6.02,"competition_en":"LOW","competition_index_en":19,"family_bid_low_median":1.5,"family_bid_high_median":7.01,"queries_with_bid":5,"head_searches":320,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:TN:medical-malpractice","dataset":"ad-costs","level":"family","jurisdiction":"TN","stateName":"Tennessee","practice":"medical-malpractice","family":"medical-malpractice","topLevel":true,"familyName":"Medical malpractice","familyNameEs":"Negligencia médica","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"Tennessee, Medical malpractice: English head \"medical malpractice lawyer\": top-of-page bids $2.18 to $10.39 a click, competition low. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":10.39,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"medical malpractice lawyer","bid_low_en":2.18,"bid_high_en":10.39,"competition_en":"LOW","competition_index_en":2,"family_bid_low_median":2.2,"family_bid_high_median":9.6,"queries_with_bid":6,"head_searches":3600,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:TN:mass-tort","dataset":"ad-costs","level":"family","jurisdiction":"TN","stateName":"Tennessee","practice":"mass-tort","family":"mass-tort","topLevel":true,"familyName":"Mass torts","familyNameEs":"Daños masivos","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"Tennessee, Mass torts: English head \"class action lawyer\": top-of-page bids $5.12 to $20.31 a click, competition low. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":20.31,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"class action lawyer","bid_low_en":5.12,"bid_high_en":20.31,"competition_en":"LOW","competition_index_en":14,"family_bid_low_median":5.12,"family_bid_high_median":20.31,"queries_with_bid":2,"head_searches":210,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:TN:mesothelioma","dataset":"ad-costs","level":"family","jurisdiction":"TN","stateName":"Tennessee","practice":"toxic-exposure","family":"mesothelioma","parent":"toxic-exposure","familyName":"Mesothelioma","familyNameEs":"Mesotelioma","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"Tennessee, Mesothelioma: English head \"mesothelioma attorney\": top-of-page bids $81.03 to $321 a click, competition low. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":320.74,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"mesothelioma attorney","bid_low_en":81.03,"bid_high_en":320.74,"competition_en":"LOW","competition_index_en":13,"family_bid_low_median":81.03,"family_bid_high_median":320.74,"queries_with_bid":1,"head_searches":140,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:TN:workers-compensation","dataset":"ad-costs","level":"family","jurisdiction":"TN","stateName":"Tennessee","practice":"workers-compensation","family":"workers-compensation","topLevel":true,"familyName":"Workers' compensation","familyNameEs":"Compensación laboral","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"Tennessee, Workers' compensation: English head \"workers comp attorney\": top-of-page bids $10.50 to $295 a click, competition low. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":295.45,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"workers comp attorney","bid_low_en":10.5,"bid_high_en":295.45,"competition_en":"LOW","competition_index_en":26,"family_bid_low_median":10.54,"family_bid_high_median":389.99,"queries_with_bid":9,"head_searches":2400,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:TN:employment-law","dataset":"ad-costs","level":"family","jurisdiction":"TN","stateName":"Tennessee","practice":"employment-law","family":"employment-law","topLevel":true,"familyName":"Employment law","familyNameEs":"Derecho laboral","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"Tennessee, Employment law: English head \"employment lawyer\": top-of-page bids $1.85 to $7.22 a click, competition low. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":7.22,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"employment lawyer","bid_low_en":1.85,"bid_high_en":7.22,"competition_en":"LOW","competition_index_en":4,"family_bid_low_median":1.85,"family_bid_high_median":7.22,"queries_with_bid":9,"head_searches":2900,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:TN:employment-discrimination","dataset":"ad-costs","level":"family","jurisdiction":"TN","stateName":"Tennessee","practice":"employment-discrimination","family":"employment-discrimination","familyName":"Workplace discrimination and harassment","familyNameEs":"Discriminación y acoso laboral","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"Tennessee, Workplace discrimination and harassment: English head \"employment discrimination lawyer\": top-of-page bids $1.47 to $6.14 a click, competition low. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":6.14,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"employment discrimination lawyer","bid_low_en":1.47,"bid_high_en":6.14,"competition_en":"LOW","competition_index_en":31,"family_bid_low_median":1.33,"family_bid_high_median":5.48,"queries_with_bid":4,"head_searches":260,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:TN:wrongful-termination","dataset":"ad-costs","level":"family","jurisdiction":"TN","stateName":"Tennessee","practice":"wrongful-termination","family":"wrongful-termination","familyName":"Wrongful termination and retaliation","familyNameEs":"Despido injustificado y represalias","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"Tennessee, Wrongful termination and retaliation: English head \"wrongful termination lawyer\": top-of-page bids $1.45 to $5.23 a click, competition medium. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":5.23,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"wrongful termination lawyer","bid_low_en":1.45,"bid_high_en":5.23,"competition_en":"MEDIUM","competition_index_en":51,"family_bid_low_median":1.51,"family_bid_high_median":5.31,"queries_with_bid":5,"head_searches":880,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:TN:whistleblower","dataset":"ad-costs","level":"family","jurisdiction":"TN","stateName":"Tennessee","practice":"whistleblower","family":"whistleblower","familyName":"Whistleblower and qui tam","familyNameEs":"Denunciantes y acciones qui tam","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"Tennessee, Whistleblower and qui tam: English head \"whistleblower lawyer\": top-of-page bids $3.48 to $25.95 a click, competition low. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":25.95,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"whistleblower lawyer","bid_low_en":3.48,"bid_high_en":25.95,"competition_en":"LOW","competition_index_en":19,"family_bid_low_median":3.48,"family_bid_high_median":25.95,"queries_with_bid":2,"head_searches":70,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:TN:employee-benefits","dataset":"ad-costs","level":"family","jurisdiction":"TN","stateName":"Tennessee","practice":"employee-benefits","family":"employee-benefits","familyName":"Employee benefits and ERISA","familyNameEs":"Beneficios de empleados y ERISA","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"Tennessee, Employee benefits and ERISA: English head \"erisa lawyer\": top-of-page bids $0.75 to $11.39 a click, competition low. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":11.39,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"erisa lawyer","bid_low_en":0.75,"bid_high_en":11.39,"competition_en":"LOW","competition_index_en":6,"family_bid_low_median":1.69,"family_bid_high_median":13.3,"queries_with_bid":2,"head_searches":70,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:TN:immigration","dataset":"ad-costs","level":"family","jurisdiction":"TN","stateName":"Tennessee","practice":"immigration","family":"immigration","topLevel":true,"familyName":"Immigration","familyNameEs":"Inmigración","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"Tennessee, Immigration: English head \"immigration lawyer\": top-of-page bids $4.58 to $16.75 a click, competition low; Spanish head \"abogado de inmigracion\": $6.01 to $50.00, competition high. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":16.75,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"immigration lawyer","bid_low_en":4.58,"bid_high_en":16.75,"competition_en":"LOW","competition_index_en":8,"head_es":"abogado de inmigracion","bid_low_es":6.01,"bid_high_es":50,"competition_es":"HIGH","competition_index_es":69,"family_bid_low_median":4.58,"family_bid_high_median":19.27,"queries_with_bid":7,"head_searches":2900,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:TN:family-law","dataset":"ad-costs","level":"family","jurisdiction":"TN","stateName":"Tennessee","practice":"family-law","family":"family-law","topLevel":true,"familyName":"Family law","familyNameEs":"Derecho de familia","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"Tennessee, Family law: English head \"family law attorney\": top-of-page bids $2.87 to $36.59 a click, competition low; Spanish head \"abogado de familia\": $1.57 to $6.71, competition medium. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":36.59,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"family law attorney","bid_low_en":2.87,"bid_high_en":36.59,"competition_en":"LOW","competition_index_en":11,"head_es":"abogado de familia","bid_low_es":1.57,"bid_high_es":6.71,"competition_es":"MEDIUM","competition_index_es":64,"family_bid_low_median":2.12,"family_bid_high_median":23.48,"queries_with_bid":9,"head_searches":5400,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:TN:divorce","dataset":"ad-costs","level":"family","jurisdiction":"TN","stateName":"Tennessee","practice":"divorce","family":"divorce","familyName":"Divorce","familyNameEs":"Divorcio","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"Tennessee, Divorce: English head \"divorce lawyer\": top-of-page bids $3.01 to $30.35 a click, competition low; Spanish head \"abogado de divorcio\": $2.19 to $9.01, competition high. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":30.35,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"divorce lawyer","bid_low_en":3.01,"bid_high_en":30.35,"competition_en":"LOW","competition_index_en":6,"head_es":"abogado de divorcio","bid_low_es":2.19,"bid_high_es":9.01,"competition_es":"HIGH","competition_index_es":86,"family_bid_low_median":2.66,"family_bid_high_median":24.53,"queries_with_bid":8,"head_searches":5400,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:TN:child-custody","dataset":"ad-costs","level":"family","jurisdiction":"TN","stateName":"Tennessee","practice":"child-custody","family":"child-custody","familyName":"Child custody","familyNameEs":"Custodia de menores","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"Tennessee, Child custody: English head \"child custody attorney\": top-of-page bids $3.43 to $32.00 a click, competition medium. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":32,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"child custody attorney","bid_low_en":3.43,"bid_high_en":32,"competition_en":"MEDIUM","competition_index_en":56,"family_bid_low_median":3.43,"family_bid_high_median":32,"queries_with_bid":5,"head_searches":880,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:TN:child-support","dataset":"ad-costs","level":"family","jurisdiction":"TN","stateName":"Tennessee","practice":"child-support","family":"child-support","familyName":"Child support","familyNameEs":"Manutención de menores","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"Tennessee, Child support: English head \"child support lawyer\": top-of-page bids $1.72 to $12.07 a click, competition medium. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":12.07,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"child support lawyer","bid_low_en":1.72,"bid_high_en":12.07,"competition_en":"MEDIUM","competition_index_en":40,"family_bid_low_median":1.84,"family_bid_high_median":10.66,"queries_with_bid":4,"head_searches":1300,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:TN:adoption","dataset":"ad-costs","level":"family","jurisdiction":"TN","stateName":"Tennessee","practice":"adoption","family":"adoption","familyName":"Adoption and paternity","familyNameEs":"Adopción y paternidad","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"Tennessee, Adoption and paternity: English head \"adoption lawyer\": top-of-page bids $2.50 to $32.00 a click, competition low. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":32,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"adoption lawyer","bid_low_en":2.5,"bid_high_en":32,"competition_en":"LOW","competition_index_en":17,"family_bid_low_median":2.5,"family_bid_high_median":32,"queries_with_bid":2,"head_searches":590,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:TN:juvenile","dataset":"ad-costs","level":"family","jurisdiction":"TN","stateName":"Tennessee","practice":"juvenile","family":"juvenile","familyName":"Juvenile cases","familyNameEs":"Casos de menores","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"Tennessee, Juvenile cases: English head \"juvenile attorney\": top-of-page bids $3.47 to $25.50 a click, competition medium. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":25.5,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"juvenile attorney","bid_low_en":3.47,"bid_high_en":25.5,"competition_en":"MEDIUM","competition_index_en":50,"family_bid_low_median":4.23,"family_bid_high_median":27.73,"queries_with_bid":2,"head_searches":110,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:TN:domestic-violence","dataset":"ad-costs","level":"family","jurisdiction":"TN","stateName":"Tennessee","practice":"domestic-violence","family":"domestic-violence","familyName":"Domestic violence and protective orders","familyNameEs":"Violencia doméstica y órdenes de protección","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"Tennessee, Domestic violence and protective orders: English head \"domestic violence lawyer\": top-of-page bids $5.51 to $44.48 a click, competition medium. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":44.48,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"domestic violence lawyer","bid_low_en":5.51,"bid_high_en":44.48,"competition_en":"MEDIUM","competition_index_en":46,"family_bid_low_median":5.3,"family_bid_high_median":58.66,"queries_with_bid":4,"head_searches":210,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:TN:criminal-defense","dataset":"ad-costs","level":"family","jurisdiction":"TN","stateName":"Tennessee","practice":"criminal-defense","family":"criminal-defense","topLevel":true,"familyName":"Criminal defense","familyNameEs":"Defensa penal","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"Tennessee, Criminal defense: English head \"criminal defense lawyer\": top-of-page bids $6.58 to $65.52 a click, competition low; Spanish head \"abogado penal\": $2.77 to $11.62, competition medium. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":65.52,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"criminal defense lawyer","bid_low_en":6.58,"bid_high_en":65.52,"competition_en":"LOW","competition_index_en":3,"head_es":"abogado penal","bid_low_es":2.77,"bid_high_es":11.62,"competition_es":"MEDIUM","competition_index_es":42,"family_bid_low_median":3.56,"family_bid_high_median":43.51,"queries_with_bid":8,"head_searches":3600,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:TN:dui-dwi","dataset":"ad-costs","level":"family","jurisdiction":"TN","stateName":"Tennessee","practice":"dui-dwi","family":"dui-dwi","familyName":"DUI and DWI","familyNameEs":"Conducir en estado de ebriedad (DUI/DWI)","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"Tennessee, DUI and DWI: English head \"dui lawyer\": top-of-page bids $6.24 to $95.00 a click, competition low. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":95,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"dui lawyer","bid_low_en":6.24,"bid_high_en":95,"competition_en":"LOW","competition_index_en":4,"family_bid_low_median":7.2,"family_bid_high_median":95,"queries_with_bid":5,"head_searches":2900,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:TN:white-collar","dataset":"ad-costs","level":"family","jurisdiction":"TN","stateName":"Tennessee","practice":"white-collar","family":"white-collar","familyName":"White-collar and fraud charges","familyNameEs":"Delitos de cuello blanco y fraude","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"Tennessee, White-collar and fraud charges: English head \"federal criminal defense lawyer\": top-of-page bids $11.66 to $40.00 a click, competition low. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":40,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"federal criminal defense lawyer","bid_low_en":11.66,"bid_high_en":40,"competition_en":"LOW","competition_index_en":20,"family_bid_low_median":23.69,"family_bid_high_median":52.5,"queries_with_bid":2,"head_searches":70,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:TN:bankruptcy","dataset":"ad-costs","level":"family","jurisdiction":"TN","stateName":"Tennessee","practice":"bankruptcy","family":"bankruptcy","topLevel":true,"familyName":"Bankruptcy","familyNameEs":"Bancarrota","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"Tennessee, Bankruptcy: Spanish head \"abogado de bancarrota\": $1.92 to $10.61, competition high. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":10.61,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_es":"abogado de bancarrota","bid_low_es":1.92,"bid_high_es":10.61,"competition_es":"HIGH","competition_index_es":94,"family_bid_low_median":1.92,"family_bid_high_median":10.61,"queries_with_bid":1,"head_searches":10,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:TN:chapter-7","dataset":"ad-costs","level":"family","jurisdiction":"TN","stateName":"Tennessee","practice":"consumer-bankruptcy","family":"chapter-7","parent":"consumer-bankruptcy","familyName":"Chapter 7 bankruptcy","familyNameEs":"Bancarrota del capítulo 7","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"Tennessee, Chapter 7 bankruptcy: English head \"chapter 7 lawyer\": top-of-page bids $2.36 to $7.64 a click, competition medium. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":7.64,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"chapter 7 lawyer","bid_low_en":2.36,"bid_high_en":7.64,"competition_en":"MEDIUM","competition_index_en":64,"family_bid_low_median":4.25,"family_bid_high_median":16.38,"queries_with_bid":2,"head_searches":20,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:TN:chapter-13","dataset":"ad-costs","level":"family","jurisdiction":"TN","stateName":"Tennessee","practice":"consumer-bankruptcy","family":"chapter-13","parent":"consumer-bankruptcy","familyName":"Chapter 13 bankruptcy","familyNameEs":"Bancarrota del capítulo 13","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"Tennessee, Chapter 13 bankruptcy: English head \"chapter 13 attorney\": top-of-page bids $3.05 to $15.15 a click, competition high. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":15.15,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"chapter 13 attorney","bid_low_en":3.05,"bid_high_en":15.15,"competition_en":"HIGH","competition_index_en":75,"family_bid_low_median":2.01,"family_bid_high_median":15.57,"queries_with_bid":2,"head_searches":70,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:TN:business-bankruptcy","dataset":"ad-costs","level":"family","jurisdiction":"TN","stateName":"Tennessee","practice":"business-bankruptcy","family":"business-bankruptcy","familyName":"Business bankruptcy (Chapter 11)","familyNameEs":"Bancarrota de empresas (capítulo 11)","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"Tennessee, Business bankruptcy (Chapter 11): English head \"chapter 11 attorney\": top-of-page bids $3.06 to $26.64 a click, competition low. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":26.64,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"chapter 11 attorney","bid_low_en":3.06,"bid_high_en":26.64,"competition_en":"LOW","competition_index_en":27,"family_bid_low_median":3.06,"family_bid_high_median":26.64,"queries_with_bid":1,"head_searches":20,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:TN:estate-planning","dataset":"ad-costs","level":"family","jurisdiction":"TN","stateName":"Tennessee","practice":"estate-planning","family":"estate-planning","topLevel":true,"familyName":"Estate planning","familyNameEs":"Planificación patrimonial","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"Tennessee, Estate planning: English head \"estate planning attorney\": top-of-page bids $2.14 to $16.32 a click, competition low. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":16.32,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"estate planning attorney","bid_low_en":2.14,"bid_high_en":16.32,"competition_en":"LOW","competition_index_en":6,"family_bid_low_median":2.01,"family_bid_high_median":13.71,"queries_with_bid":8,"head_searches":6600,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:TN:probate","dataset":"ad-costs","level":"family","jurisdiction":"TN","stateName":"Tennessee","practice":"probate","family":"probate","familyName":"Probate and estate administration","familyNameEs":"Sucesiones y administración de herencias","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"Tennessee, Probate and estate administration: English head \"probate attorney\": top-of-page bids $2.88 to $23.41 a click, competition low. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":23.41,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"probate attorney","bid_low_en":2.88,"bid_high_en":23.41,"competition_en":"LOW","competition_index_en":19,"family_bid_low_median":2.94,"family_bid_high_median":23.54,"queries_with_bid":4,"head_searches":1300,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:TN:elder-law","dataset":"ad-costs","level":"family","jurisdiction":"TN","stateName":"Tennessee","practice":"elder-law","family":"elder-law","familyName":"Elder law and long-term care planning","familyNameEs":"Derecho de personas mayores y planificación de cuidados","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"Tennessee, Elder law and long-term care planning: English head \"elder law attorney\": top-of-page bids $2.40 to $11.47 a click, competition low. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":11.47,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"elder law attorney","bid_low_en":2.4,"bid_high_en":11.47,"competition_en":"LOW","competition_index_en":8,"family_bid_low_median":1.82,"family_bid_high_median":9.68,"queries_with_bid":3,"head_searches":590,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:TN:ssdi","dataset":"ad-costs","level":"family","jurisdiction":"TN","stateName":"Tennessee","practice":"ssdi","family":"ssdi","topLevel":true,"familyName":"Social Security disability (SSDI and SSI)","familyNameEs":"Discapacidad del Seguro Social (SSDI y SSI)","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"Tennessee, Social Security disability (SSDI and SSI): English head \"ssdi attorney\": top-of-page bids $8.39 to $39.41 a click, competition low. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":39.41,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"ssdi attorney","bid_low_en":8.39,"bid_high_en":39.41,"competition_en":"LOW","competition_index_en":3,"family_bid_low_median":11.17,"family_bid_high_median":61,"queries_with_bid":5,"head_searches":720,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:TN:va-disability","dataset":"ad-costs","level":"family","jurisdiction":"TN","stateName":"Tennessee","practice":"va-disability","family":"va-disability","topLevel":true,"familyName":"VA disability and veterans' benefits","familyNameEs":"Discapacidad y beneficios de veteranos (VA)","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"Tennessee, VA disability and veterans' benefits: English head \"va disability lawyer\": top-of-page bids $7.70 to $42.02 a click, competition low. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":42.02,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"va disability lawyer","bid_low_en":7.7,"bid_high_en":42.02,"competition_en":"LOW","competition_index_en":26,"family_bid_low_median":7.7,"family_bid_high_median":125.23,"queries_with_bid":3,"head_searches":140,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:TN:lemon-law","dataset":"ad-costs","level":"family","jurisdiction":"TN","stateName":"Tennessee","practice":"lemon-law","family":"lemon-law","topLevel":true,"familyName":"Lemon law and auto fraud","familyNameEs":"Ley limón y fraude automotriz","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"Tennessee, Lemon law and auto fraud: English head \"lemon law lawyer\": top-of-page bids $12.73 to $137 a click, competition medium. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":137.44,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"lemon law lawyer","bid_low_en":12.73,"bid_high_en":137.44,"competition_en":"MEDIUM","competition_index_en":52,"family_bid_low_median":10.14,"family_bid_high_median":103.58,"queries_with_bid":4,"head_searches":320,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:TN:consumer-protection","dataset":"ad-costs","level":"family","jurisdiction":"TN","stateName":"Tennessee","practice":"consumer-protection","family":"consumer-protection","topLevel":true,"familyName":"Consumer protection","familyNameEs":"Protección al consumidor","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"Tennessee, Consumer protection: English head \"consumer protection lawyer\": top-of-page bids $2.06 to $8.96 a click, competition medium. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":8.96,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"consumer protection lawyer","bid_low_en":2.06,"bid_high_en":8.96,"competition_en":"MEDIUM","competition_index_en":41,"family_bid_low_median":2.17,"family_bid_high_median":9.88,"queries_with_bid":4,"head_searches":210,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:TN:debt-collection-defense","dataset":"ad-costs","level":"family","jurisdiction":"TN","stateName":"Tennessee","practice":"debt-collection-defense","family":"debt-collection-defense","familyName":"Debt collection abuse (FDCPA)","familyNameEs":"Abusos en el cobro de deudas (FDCPA)","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"Tennessee, Debt collection abuse (FDCPA): English head \"debt collection lawyer\": top-of-page bids $3.03 to $13.77 a click, competition medium. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":13.77,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"debt collection lawyer","bid_low_en":3.03,"bid_high_en":13.77,"competition_en":"MEDIUM","competition_index_en":49,"family_bid_low_median":3.71,"family_bid_high_median":20.17,"queries_with_bid":2,"head_searches":210,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:TN:credit-reporting","dataset":"ad-costs","level":"family","jurisdiction":"TN","stateName":"Tennessee","practice":"credit-reporting","family":"credit-reporting","familyName":"Credit report errors (FCRA)","familyNameEs":"Errores en el informe de crédito (FCRA)","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"Tennessee, Credit report errors (FCRA): English head \"fcra lawyer\": top-of-page bids $6.24 to $712 a click, competition medium. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":711.53,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"fcra lawyer","bid_low_en":6.24,"bid_high_en":711.53,"competition_en":"MEDIUM","competition_index_en":64,"family_bid_low_median":6.24,"family_bid_high_median":711.53,"queries_with_bid":1,"head_searches":20,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:TN:tcpa-robocalls","dataset":"ad-costs","level":"family","jurisdiction":"TN","stateName":"Tennessee","practice":"tcpa-robocalls","family":"tcpa-robocalls","familyName":"Robocalls and junk texts (TCPA)","familyNameEs":"Llamadas automáticas y mensajes no deseados (TCPA)","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"Tennessee, Robocalls and junk texts (TCPA): English head \"tcpa lawyer\": top-of-page bids $2.14 to $12.45 a click, competition low. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":12.45,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"tcpa lawyer","bid_low_en":2.14,"bid_high_en":12.45,"competition_en":"LOW","competition_index_en":10,"family_bid_low_median":1.47,"family_bid_high_median":9.58,"queries_with_bid":2,"head_searches":40,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:TN:consumer-fraud","dataset":"ad-costs","level":"family","jurisdiction":"TN","stateName":"Tennessee","practice":"consumer-fraud","family":"consumer-fraud","familyName":"Consumer fraud and scams","familyNameEs":"Fraude al consumidor y estafas","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"Tennessee, Consumer fraud and scams: English head \"fraud attorney\": top-of-page bids $3.33 to $11.46 a click, competition medium. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":11.46,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"fraud attorney","bid_low_en":3.33,"bid_high_en":11.46,"competition_en":"MEDIUM","competition_index_en":56,"family_bid_low_median":2.51,"family_bid_high_median":9.5,"queries_with_bid":2,"head_searches":50,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:TN:business-law","dataset":"ad-costs","level":"family","jurisdiction":"TN","stateName":"Tennessee","practice":"business-law","family":"business-law","topLevel":true,"familyName":"Business and commercial law","familyNameEs":"Derecho empresarial y comercial","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"Tennessee, Business and commercial law: English head \"business lawyer\": top-of-page bids $4.42 to $17.76 a click, competition low. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":17.76,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"business lawyer","bid_low_en":4.42,"bid_high_en":17.76,"competition_en":"LOW","competition_index_en":1,"family_bid_low_median":3.89,"family_bid_high_median":17.76,"queries_with_bid":7,"head_searches":2400,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:TN:business-formation","dataset":"ad-costs","level":"family","jurisdiction":"TN","stateName":"Tennessee","practice":"business-formation","family":"business-formation","familyName":"Business formation and governance","familyNameEs":"Constitución y gobierno de empresas","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"Tennessee, Business formation and governance: English head \"small business lawyer\": top-of-page bids $3.31 to $16.65 a click, competition medium. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":16.65,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"small business lawyer","bid_low_en":3.31,"bid_high_en":16.65,"competition_en":"MEDIUM","competition_index_en":59,"family_bid_low_median":3.31,"family_bid_high_median":16.65,"queries_with_bid":3,"head_searches":50,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:TN:contract-disputes","dataset":"ad-costs","level":"family","jurisdiction":"TN","stateName":"Tennessee","practice":"contract-disputes","family":"contract-disputes","familyName":"Contract disputes","familyNameEs":"Disputas contractuales","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"Tennessee, Contract disputes: English head \"contract lawyer\": top-of-page bids $3.10 to $25.24 a click, competition low. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":25.24,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"contract lawyer","bid_low_en":3.1,"bid_high_en":25.24,"competition_en":"LOW","competition_index_en":1,"family_bid_low_median":2.96,"family_bid_high_median":22.62,"queries_with_bid":2,"head_searches":2400,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:TN:franchise","dataset":"ad-costs","level":"family","jurisdiction":"TN","stateName":"Tennessee","practice":"franchise","family":"franchise","familyName":"Franchise","familyNameEs":"Franquicias","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"Tennessee, Franchise: English head \"franchise lawyer\": top-of-page bids $7.60 to $22.20 a click, competition medium. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":22.2,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"franchise lawyer","bid_low_en":7.6,"bid_high_en":22.2,"competition_en":"MEDIUM","competition_index_en":34,"family_bid_low_median":7.6,"family_bid_high_median":22.2,"queries_with_bid":2,"head_searches":50,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:TN:insurance-claims","dataset":"ad-costs","level":"family","jurisdiction":"TN","stateName":"Tennessee","practice":"insurance-claims","family":"insurance-claims","topLevel":true,"familyName":"Insurance claim disputes and bad faith","familyNameEs":"Disputas con aseguradoras y mala fe","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"Tennessee, Insurance claim disputes and bad faith: English head \"insurance claim lawyer\": top-of-page bids $12.73 to $51.60 a click, competition low. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":51.6,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"insurance claim lawyer","bid_low_en":12.73,"bid_high_en":51.6,"competition_en":"LOW","competition_index_en":20,"family_bid_low_median":9.23,"family_bid_high_median":47.95,"queries_with_bid":4,"head_searches":110,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:TN:civil-rights","dataset":"ad-costs","level":"family","jurisdiction":"TN","stateName":"Tennessee","practice":"civil-rights","family":"civil-rights","topLevel":true,"familyName":"Civil rights","familyNameEs":"Derechos civiles","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"Tennessee, Civil rights: English head \"civil rights attorney\": top-of-page bids $1.66 to $5.24 a click, competition medium. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":5.24,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"civil rights attorney","bid_low_en":1.66,"bid_high_en":5.24,"competition_en":"MEDIUM","competition_index_en":35,"family_bid_low_median":1.65,"family_bid_high_median":5.24,"queries_with_bid":4,"head_searches":390,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:TN:disability-access","dataset":"ad-costs","level":"family","jurisdiction":"TN","stateName":"Tennessee","practice":"disability-access","family":"disability-access","familyName":"Disability access (ADA)","familyNameEs":"Accesibilidad para personas con discapacidad (ADA)","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"Tennessee, Disability access (ADA): English head \"ada lawyer\": top-of-page bids $2.52 to $8.96 a click, competition low. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":8.96,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"ada lawyer","bid_low_en":2.52,"bid_high_en":8.96,"competition_en":"LOW","competition_index_en":8,"family_bid_low_median":2.52,"family_bid_high_median":8.96,"queries_with_bid":3,"head_searches":210,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:TN:landlord-tenant","dataset":"ad-costs","level":"family","jurisdiction":"TN","stateName":"Tennessee","practice":"landlord-tenant","family":"landlord-tenant","topLevel":true,"familyName":"Landlord and tenant","familyNameEs":"Arrendadores e inquilinos","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"Tennessee, Landlord and tenant: English head \"eviction lawyer\": top-of-page bids $1.21 to $4.72 a click, competition medium. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":4.72,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"eviction lawyer","bid_low_en":1.21,"bid_high_en":4.72,"competition_en":"MEDIUM","competition_index_en":40,"family_bid_low_median":1.6,"family_bid_high_median":5.62,"queries_with_bid":6,"head_searches":1000,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:TN:real-estate","dataset":"ad-costs","level":"family","jurisdiction":"TN","stateName":"Tennessee","practice":"real-estate","family":"real-estate","topLevel":true,"familyName":"Real estate","familyNameEs":"Bienes raíces","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"Tennessee, Real estate: English head \"real estate lawyer\": top-of-page bids $2.01 to $10.35 a click, competition low. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":10.35,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"real estate lawyer","bid_low_en":2.01,"bid_high_en":10.35,"competition_en":"LOW","competition_index_en":2,"family_bid_low_median":1.95,"family_bid_high_median":9.38,"queries_with_bid":5,"head_searches":2900,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:TN:foreclosure-defense","dataset":"ad-costs","level":"family","jurisdiction":"TN","stateName":"Tennessee","practice":"foreclosure-defense","family":"foreclosure-defense","familyName":"Foreclosure defense","familyNameEs":"Defensa contra ejecuciones hipotecarias","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"Tennessee, Foreclosure defense: English head \"foreclosure attorney\": top-of-page bids $4.03 to $13.26 a click, competition medium. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":13.26,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"foreclosure attorney","bid_low_en":4.03,"bid_high_en":13.26,"competition_en":"MEDIUM","competition_index_en":34,"family_bid_low_median":3.49,"family_bid_high_median":11.14,"queries_with_bid":3,"head_searches":90,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:TN:intellectual-property","dataset":"ad-costs","level":"family","jurisdiction":"TN","stateName":"Tennessee","practice":"intellectual-property","family":"intellectual-property","topLevel":true,"familyName":"Intellectual property","familyNameEs":"Propiedad intelectual","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"Tennessee, Intellectual property: English head \"intellectual property lawyer\": top-of-page bids $5.72 to $19.81 a click, competition low. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":19.81,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"intellectual property lawyer","bid_low_en":5.72,"bid_high_en":19.81,"competition_en":"LOW","competition_index_en":0,"family_bid_low_median":4.36,"family_bid_high_median":19.34,"queries_with_bid":6,"head_searches":2400,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:TN:trademark","dataset":"ad-costs","level":"family","jurisdiction":"TN","stateName":"Tennessee","practice":"trademark","family":"trademark","familyName":"Trademarks","familyNameEs":"Marcas","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"Tennessee, Trademarks: English head \"trademark attorney\": top-of-page bids $9.31 to $39.16 a click, competition medium. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":39.16,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"trademark attorney","bid_low_en":9.31,"bid_high_en":39.16,"competition_en":"MEDIUM","competition_index_en":59,"family_bid_low_median":8.8,"family_bid_high_median":37.74,"queries_with_bid":4,"head_searches":720,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:TN:patent","dataset":"ad-costs","level":"family","jurisdiction":"TN","stateName":"Tennessee","practice":"patent","family":"patent","familyName":"Patents","familyNameEs":"Patentes","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"Tennessee, Patents: English head \"patent attorney\": top-of-page bids $6.92 to $21.16 a click, competition low. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":21.16,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"patent attorney","bid_low_en":6.92,"bid_high_en":21.16,"competition_en":"LOW","competition_index_en":3,"family_bid_low_median":6.34,"family_bid_high_median":23.93,"queries_with_bid":4,"head_searches":720,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:TN:copyright","dataset":"ad-costs","level":"family","jurisdiction":"TN","stateName":"Tennessee","practice":"copyright","family":"copyright","familyName":"Copyright","familyNameEs":"Derechos de autor","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"Tennessee, Copyright: English head \"copyright lawyer\": top-of-page bids $2.59 to $7.42 a click, competition low. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":7.42,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"copyright lawyer","bid_low_en":2.59,"bid_high_en":7.42,"competition_en":"LOW","competition_index_en":3,"family_bid_low_median":2.59,"family_bid_high_median":7.42,"queries_with_bid":1,"head_searches":140,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:TN:tax","dataset":"ad-costs","level":"family","jurisdiction":"TN","stateName":"Tennessee","practice":"tax","family":"tax","topLevel":true,"familyName":"Tax disputes and IRS problems","familyNameEs":"Disputas fiscales y problemas con el IRS","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"Tennessee, Tax disputes and IRS problems: English head \"tax lawyer\": top-of-page bids $12.47 to $49.51 a click, competition low. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":49.51,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"tax lawyer","bid_low_en":12.47,"bid_high_en":49.51,"competition_en":"LOW","competition_index_en":2,"family_bid_low_median":8.33,"family_bid_high_median":44.3,"queries_with_bid":6,"head_searches":2400,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:TN:education-law","dataset":"ad-costs","level":"family","jurisdiction":"TN","stateName":"Tennessee","practice":"education-law","family":"education-law","topLevel":true,"familyName":"Education law","familyNameEs":"Derecho educativo","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"Tennessee, Education law: English head \"education lawyer\": top-of-page bids $2.13 to $5.74 a click, competition medium. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":5.74,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"education lawyer","bid_low_en":2.13,"bid_high_en":5.74,"competition_en":"MEDIUM","competition_index_en":38,"family_bid_low_median":2.13,"family_bid_high_median":5.74,"queries_with_bid":2,"head_searches":70,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:TX:personal-injury","dataset":"ad-costs","level":"family","jurisdiction":"TX","stateName":"Texas","practice":"personal-injury","family":"personal-injury","topLevel":true,"familyName":"Personal injury","familyNameEs":"Lesiones personales","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"Texas, Personal injury: English head \"personal injury attorney near me\": top-of-page bids $112 to $468 a click, competition low; Spanish head \"abogado de lesiones personales\": $40.60 to $199, competition medium. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":468,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"personal injury attorney near me","bid_low_en":112,"bid_high_en":468,"competition_en":"LOW","competition_index_en":23,"head_es":"abogado de lesiones personales","bid_low_es":40.6,"bid_high_es":199.38,"competition_es":"MEDIUM","competition_index_es":40,"family_bid_low_median":96.88,"family_bid_high_median":425,"queries_with_bid":9,"head_searches":27100,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:TX:auto-accidents","dataset":"ad-costs","level":"family","jurisdiction":"TX","stateName":"Texas","practice":"auto-accidents","family":"auto-accidents","familyName":"Car accidents","familyNameEs":"Accidentes de auto","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"Texas, Car accidents: English head \"car accident lawyer near me\": top-of-page bids $131 to $368 a click, competition low; Spanish head \"abogado de accidentes\": $55.48 to $295, competition low. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":368.36,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"car accident lawyer near me","bid_low_en":131,"bid_high_en":368.36,"competition_en":"LOW","competition_index_en":19,"head_es":"abogado de accidentes","bid_low_es":55.48,"bid_high_es":295.33,"competition_es":"LOW","competition_index_es":17,"family_bid_low_median":116.39,"family_bid_high_median":394.28,"queries_with_bid":8,"head_searches":9900,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:TX:truck-accidents","dataset":"ad-costs","level":"family","jurisdiction":"TX","stateName":"Texas","practice":"truck-accidents","family":"truck-accidents","familyName":"Truck accidents","familyNameEs":"Accidentes de camiones","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"Texas, Truck accidents: English head \"truck accident lawyer near me\": top-of-page bids $400 to $1,000 a click, competition low; Spanish head \"abogado de accidentes de camiones\": $116 to $1,000, competition low. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":1000,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"truck accident lawyer near me","bid_low_en":400,"bid_high_en":1000,"competition_en":"LOW","competition_index_en":23,"head_es":"abogado de accidentes de camiones","bid_low_es":116.4,"bid_high_es":1000,"competition_es":"LOW","competition_index_es":15,"family_bid_low_median":307.07,"family_bid_high_median":1000,"queries_with_bid":6,"head_searches":12100,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:TX:motorcycle-accidents","dataset":"ad-costs","level":"family","jurisdiction":"TX","stateName":"Texas","practice":"motorcycle-accidents","family":"motorcycle-accidents","familyName":"Motorcycle accidents","familyNameEs":"Accidentes de motocicleta","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"Texas, Motorcycle accidents: English head \"motorcycle accident lawyer near me\": top-of-page bids $224 to $917 a click, competition low. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":917.24,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"motorcycle accident lawyer near me","bid_low_en":223.73,"bid_high_en":917.24,"competition_en":"LOW","competition_index_en":14,"family_bid_low_median":184.09,"family_bid_high_median":793.31,"queries_with_bid":4,"head_searches":2400,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:TX:pedestrian-bicycle-accidents","dataset":"ad-costs","level":"family","jurisdiction":"TX","stateName":"Texas","practice":"pedestrian-bicycle-accidents","family":"pedestrian-bicycle-accidents","familyName":"Pedestrian and bicycle accidents","familyNameEs":"Accidentes de peatones y ciclistas","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"Texas, Pedestrian and bicycle accidents: English head \"pedestrian accident lawyer\": top-of-page bids $21.08 to $281 a click, competition low. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":281.02,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"pedestrian accident lawyer","bid_low_en":21.08,"bid_high_en":281.02,"competition_en":"LOW","competition_index_en":5,"family_bid_low_median":21.08,"family_bid_high_median":281.02,"queries_with_bid":3,"head_searches":880,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:TX:rideshare-accidents","dataset":"ad-costs","level":"family","jurisdiction":"TX","stateName":"Texas","practice":"rideshare-accidents","family":"rideshare-accidents","familyName":"Rideshare accidents","familyNameEs":"Accidentes de vehículos de transporte por aplicación","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"Texas, Rideshare accidents: English head \"uber accident lawyer\": top-of-page bids $65.40 to $293 a click, competition low. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":292.8,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"uber accident lawyer","bid_low_en":65.4,"bid_high_en":292.8,"competition_en":"LOW","competition_index_en":12,"family_bid_low_median":65.4,"family_bid_high_median":292.8,"queries_with_bid":3,"head_searches":390,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:TX:premises-liability","dataset":"ad-costs","level":"family","jurisdiction":"TX","stateName":"Texas","practice":"premises-liability","family":"premises-liability","familyName":"Premises liability (slip and fall)","familyNameEs":"Responsabilidad de propietarios (resbalones y caídas)","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"Texas, Premises liability (slip and fall): English head \"slip and fall attorney\": top-of-page bids $68.58 to $350 a click, competition low; Spanish head \"abogado de caidas\": $30.32 to $615, competition low. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":350,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"slip and fall attorney","bid_low_en":68.58,"bid_high_en":350,"competition_en":"LOW","competition_index_en":29,"head_es":"abogado de caidas","bid_low_es":30.32,"bid_high_es":614.83,"competition_es":"LOW","competition_index_es":10,"family_bid_low_median":43.87,"family_bid_high_median":350,"queries_with_bid":6,"head_searches":1000,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:TX:dog-bites","dataset":"ad-costs","level":"family","jurisdiction":"TX","stateName":"Texas","practice":"dog-bites","family":"dog-bites","familyName":"Dog bites","familyNameEs":"Mordeduras de perro","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"Texas, Dog bites: English head \"dog bite lawyer\": top-of-page bids $60.29 to $350 a click, competition low. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":350,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"dog bite lawyer","bid_low_en":60.29,"bid_high_en":350,"competition_en":"LOW","competition_index_en":13,"family_bid_low_median":98.16,"family_bid_high_median":350,"queries_with_bid":3,"head_searches":880,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:TX:wrongful-death","dataset":"ad-costs","level":"family","jurisdiction":"TX","stateName":"Texas","practice":"wrongful-death","family":"wrongful-death","familyName":"Wrongful death","familyNameEs":"Muerte por negligencia","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"Texas, Wrongful death: English head \"wrongful death lawyer\": top-of-page bids $92.00 to $437 a click, competition low. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":437,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"wrongful death lawyer","bid_low_en":92,"bid_high_en":437,"competition_en":"LOW","competition_index_en":15,"family_bid_low_median":99.63,"family_bid_high_median":552.5,"queries_with_bid":4,"head_searches":1300,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:TX:catastrophic-injury","dataset":"ad-costs","level":"family","jurisdiction":"TX","stateName":"Texas","practice":"catastrophic-injury","family":"catastrophic-injury","familyName":"Brain, spinal cord and burn injuries","familyNameEs":"Lesiones cerebrales, de médula espinal y quemaduras","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"Texas, Brain, spinal cord and burn injuries: English head \"catastrophic injury lawyer\": top-of-page bids $14.50 to $159 a click, competition low. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":159.21,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"catastrophic injury lawyer","bid_low_en":14.5,"bid_high_en":159.21,"competition_en":"LOW","competition_index_en":9,"family_bid_low_median":50,"family_bid_high_median":500,"queries_with_bid":3,"head_searches":390,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:TX:aviation-accidents","dataset":"ad-costs","level":"family","jurisdiction":"TX","stateName":"Texas","practice":"aviation-accidents","family":"aviation-accidents","familyName":"Aviation accidents","familyNameEs":"Accidentes de aviación","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"Texas, Aviation accidents: English head \"aviation accident lawyer\": top-of-page bids $8.03 to $147 a click, competition low. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":146.96,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"aviation accident lawyer","bid_low_en":8.03,"bid_high_en":146.96,"competition_en":"LOW","competition_index_en":21,"family_bid_low_median":8.03,"family_bid_high_median":146.96,"queries_with_bid":3,"head_searches":210,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:TX:maritime-injury","dataset":"ad-costs","level":"family","jurisdiction":"TX","stateName":"Texas","practice":"maritime-injury","family":"maritime-injury","familyName":"Maritime and boating injuries","familyNameEs":"Lesiones marítimas y en embarcaciones","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"Texas, Maritime and boating injuries: English head \"maritime lawyer\": top-of-page bids $23.43 to $900 a click, competition low. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":900,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"maritime lawyer","bid_low_en":23.43,"bid_high_en":900,"competition_en":"LOW","competition_index_en":7,"family_bid_low_median":65.13,"family_bid_high_median":950,"queries_with_bid":2,"head_searches":1300,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:TX:assault-defamation","dataset":"ad-costs","level":"family","jurisdiction":"TX","stateName":"Texas","practice":"assault-defamation","family":"assault-defamation","familyName":"Assault, libel and slander","familyNameEs":"Agresión, libelo y difamación","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"Texas, Assault, libel and slander: English head \"defamation lawyer\": top-of-page bids $2.30 to $9.50 a click, competition low; Spanish head \"abogado de difamacion\": $1.58 to $11.09, competition high. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":9.5,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"defamation lawyer","bid_low_en":2.3,"bid_high_en":9.5,"competition_en":"LOW","competition_index_en":33,"head_es":"abogado de difamacion","bid_low_es":1.58,"bid_high_es":11.09,"competition_es":"HIGH","competition_index_es":73,"family_bid_low_median":1.89,"family_bid_high_median":8.05,"queries_with_bid":6,"head_searches":1300,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:TX:medical-malpractice","dataset":"ad-costs","level":"family","jurisdiction":"TX","stateName":"Texas","practice":"medical-malpractice","family":"medical-malpractice","topLevel":true,"familyName":"Medical malpractice","familyNameEs":"Negligencia médica","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"Texas, Medical malpractice: English head \"medical malpractice lawyer\": top-of-page bids $2.69 to $12.66 a click, competition low; Spanish head \"abogado de negligencia medica\": $1.52 to $12.27, competition high. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":12.66,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"medical malpractice lawyer","bid_low_en":2.69,"bid_high_en":12.66,"competition_en":"LOW","competition_index_en":3,"head_es":"abogado de negligencia medica","bid_low_es":1.52,"bid_high_es":12.27,"competition_es":"HIGH","competition_index_es":84,"family_bid_low_median":2.92,"family_bid_high_median":12.72,"queries_with_bid":8,"head_searches":14800,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:TX:birth-injury","dataset":"ad-costs","level":"family","jurisdiction":"TX","stateName":"Texas","practice":"birth-injury","family":"birth-injury","familyName":"Birth injuries","familyNameEs":"Lesiones de parto","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"Texas, Birth injuries: English head \"birth trauma lawyer\": top-of-page bids $78.67 to $300 a click, competition medium. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":300,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"birth trauma lawyer","bid_low_en":78.67,"bid_high_en":300,"competition_en":"MEDIUM","competition_index_en":50,"family_bid_low_median":71.22,"family_bid_high_median":275,"queries_with_bid":2,"head_searches":90,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:TX:mass-tort","dataset":"ad-costs","level":"family","jurisdiction":"TX","stateName":"Texas","practice":"mass-tort","family":"mass-tort","topLevel":true,"familyName":"Mass torts","familyNameEs":"Daños masivos","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"Texas, Mass torts: English head \"class action lawyer\": top-of-page bids $7.97 to $27.77 a click, competition low. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":27.77,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"class action lawyer","bid_low_en":7.97,"bid_high_en":27.77,"competition_en":"LOW","competition_index_en":20,"family_bid_low_median":7.97,"family_bid_high_median":27.77,"queries_with_bid":2,"head_searches":720,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:TX:product-liability","dataset":"ad-costs","level":"family","jurisdiction":"TX","stateName":"Texas","practice":"product-liability","family":"product-liability","familyName":"Product liability","familyNameEs":"Responsabilidad por productos","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"Texas, Product liability: English head \"product liability attorney\": top-of-page bids $13.74 to $48.77 a click, competition medium. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":48.77,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"product liability attorney","bid_low_en":13.74,"bid_high_en":48.77,"competition_en":"MEDIUM","competition_index_en":63,"family_bid_low_median":12.14,"family_bid_high_median":62.7,"queries_with_bid":2,"head_searches":390,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:TX:drug-device-injury","dataset":"ad-costs","level":"family","jurisdiction":"TX","stateName":"Texas","practice":"drug-device-injury","family":"drug-device-injury","familyName":"Drug and medical device injuries","familyNameEs":"Lesiones por medicamentos y dispositivos médicos","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"Texas, Drug and medical device injuries: English head \"hernia mesh lawyer\": top-of-page bids $13.43 to $97.88 a click, competition high. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":97.88,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"hernia mesh lawyer","bid_low_en":13.43,"bid_high_en":97.88,"competition_en":"HIGH","competition_index_en":78,"family_bid_low_median":13.43,"family_bid_high_median":97.88,"queries_with_bid":1,"head_searches":30,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:TX:toxic-exposure","dataset":"ad-costs","level":"family","jurisdiction":"TX","stateName":"Texas","practice":"toxic-exposure","family":"toxic-exposure","familyName":"Toxic exposure and asbestos","familyNameEs":"Exposición tóxica y asbesto","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"Texas, Toxic exposure and asbestos: English head \"asbestos attorney\": top-of-page bids $65.14 to $346 a click, competition low. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":345.69,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"asbestos attorney","bid_low_en":65.14,"bid_high_en":345.69,"competition_en":"LOW","competition_index_en":24,"family_bid_low_median":24.66,"family_bid_high_median":215.79,"queries_with_bid":4,"head_searches":170,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:TX:mesothelioma","dataset":"ad-costs","level":"family","jurisdiction":"TX","stateName":"Texas","practice":"toxic-exposure","family":"mesothelioma","parent":"toxic-exposure","familyName":"Mesothelioma","familyNameEs":"Mesotelioma","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"Texas, Mesothelioma: English head \"mesothelioma attorney\": top-of-page bids $81.03 to $234 a click, competition low. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":234.02,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"mesothelioma attorney","bid_low_en":81.03,"bid_high_en":234.02,"competition_en":"LOW","competition_index_en":13,"family_bid_low_median":175.02,"family_bid_high_median":607.5,"queries_with_bid":4,"head_searches":1300,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:TX:workers-compensation","dataset":"ad-costs","level":"family","jurisdiction":"TX","stateName":"Texas","practice":"workers-compensation","family":"workers-compensation","topLevel":true,"familyName":"Workers' compensation","familyNameEs":"Compensación laboral","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"Texas, Workers' compensation: English head \"workers comp attorney\": top-of-page bids $7.23 to $60.21 a click, competition low; Spanish head \"abogado de accidentes de trabajo\": $15.37 to $99.04, competition medium. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":60.21,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"workers comp attorney","bid_low_en":7.23,"bid_high_en":60.21,"competition_en":"LOW","competition_index_en":18,"head_es":"abogado de accidentes de trabajo","bid_low_es":15.37,"bid_high_es":99.04,"competition_es":"MEDIUM","competition_index_es":66,"family_bid_low_median":6.88,"family_bid_high_median":51.88,"queries_with_bid":12,"head_searches":8100,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:TX:employment-law","dataset":"ad-costs","level":"family","jurisdiction":"TX","stateName":"Texas","practice":"employment-law","family":"employment-law","topLevel":true,"familyName":"Employment law","familyNameEs":"Derecho laboral","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"Texas, Employment law: English head \"employment lawyer\": top-of-page bids $2.04 to $9.75 a click, competition low; Spanish head \"abogado laboral\": $2.67 to $12.66, competition medium. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":9.75,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"employment lawyer","bid_low_en":2.04,"bid_high_en":9.75,"competition_en":"LOW","competition_index_en":4,"head_es":"abogado laboral","bid_low_es":2.67,"bid_high_es":12.66,"competition_es":"MEDIUM","competition_index_es":58,"family_bid_low_median":2.04,"family_bid_high_median":10.4,"queries_with_bid":11,"head_searches":14800,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:TX:employment-discrimination","dataset":"ad-costs","level":"family","jurisdiction":"TX","stateName":"Texas","practice":"employment-discrimination","family":"employment-discrimination","familyName":"Workplace discrimination and harassment","familyNameEs":"Discriminación y acoso laboral","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"Texas, Workplace discrimination and harassment: English head \"employment discrimination lawyer\": top-of-page bids $1.84 to $8.84 a click, competition low; Spanish head \"abogado de discriminacion laboral\": $0.91 to $6.75, competition medium. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":8.84,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"employment discrimination lawyer","bid_low_en":1.84,"bid_high_en":8.84,"competition_en":"LOW","competition_index_en":33,"head_es":"abogado de discriminacion laboral","bid_low_es":0.91,"bid_high_es":6.75,"competition_es":"MEDIUM","competition_index_es":51,"family_bid_low_median":1.91,"family_bid_high_median":9.29,"queries_with_bid":6,"head_searches":880,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:TX:wage-and-hour","dataset":"ad-costs","level":"family","jurisdiction":"TX","stateName":"Texas","practice":"wage-and-hour","family":"wage-and-hour","familyName":"Unpaid wages and overtime","familyNameEs":"Salarios y horas extra no pagados","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"Texas, Unpaid wages and overtime: English head \"wage and hour lawyer\": top-of-page bids $7.17 to $23.93 a click, competition low. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":23.93,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"wage and hour lawyer","bid_low_en":7.17,"bid_high_en":23.93,"competition_en":"LOW","competition_index_en":4,"family_bid_low_median":2.12,"family_bid_high_median":9.21,"queries_with_bid":4,"head_searches":210,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:TX:wrongful-termination","dataset":"ad-costs","level":"family","jurisdiction":"TX","stateName":"Texas","practice":"wrongful-termination","family":"wrongful-termination","familyName":"Wrongful termination and retaliation","familyNameEs":"Despido injustificado y represalias","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"Texas, Wrongful termination and retaliation: English head \"wrongful termination lawyer\": top-of-page bids $1.74 to $8.50 a click, competition medium; Spanish head \"abogado de despido injustificado\": $3.22 to $8.89, competition medium. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":8.5,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"wrongful termination lawyer","bid_low_en":1.74,"bid_high_en":8.5,"competition_en":"MEDIUM","competition_index_en":56,"head_es":"abogado de despido injustificado","bid_low_es":3.22,"bid_high_es":8.89,"competition_es":"MEDIUM","competition_index_es":58,"family_bid_low_median":1.75,"family_bid_high_median":8.62,"queries_with_bid":6,"head_searches":4400,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:TX:whistleblower","dataset":"ad-costs","level":"family","jurisdiction":"TX","stateName":"Texas","practice":"whistleblower","family":"whistleblower","familyName":"Whistleblower and qui tam","familyNameEs":"Denunciantes y acciones qui tam","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"Texas, Whistleblower and qui tam: English head \"whistleblower lawyer\": top-of-page bids $2.95 to $16.27 a click, competition low. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":16.27,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"whistleblower lawyer","bid_low_en":2.95,"bid_high_en":16.27,"competition_en":"LOW","competition_index_en":16,"family_bid_low_median":2.95,"family_bid_high_median":16.27,"queries_with_bid":3,"head_searches":320,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:TX:employee-benefits","dataset":"ad-costs","level":"family","jurisdiction":"TX","stateName":"Texas","practice":"employee-benefits","family":"employee-benefits","familyName":"Employee benefits and ERISA","familyNameEs":"Beneficios de empleados y ERISA","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"Texas, Employee benefits and ERISA: English head \"erisa lawyer\": top-of-page bids $2.57 to $30.00 a click, competition low. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":30,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"erisa lawyer","bid_low_en":2.57,"bid_high_en":30,"competition_en":"LOW","competition_index_en":11,"family_bid_low_median":3.66,"family_bid_high_median":28,"queries_with_bid":3,"head_searches":260,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:TX:immigration","dataset":"ad-costs","level":"family","jurisdiction":"TX","stateName":"Texas","practice":"immigration","family":"immigration","topLevel":true,"familyName":"Immigration","familyNameEs":"Inmigración","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"Texas, Immigration: English head \"immigration lawyer\": top-of-page bids $7.28 to $42.24 a click, competition low; Spanish head \"abogado de inmigracion\": $8.67 to $50.00, competition high. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":42.24,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"immigration lawyer","bid_low_en":7.28,"bid_high_en":42.24,"competition_en":"LOW","competition_index_en":13,"head_es":"abogado de inmigracion","bid_low_es":8.67,"bid_high_es":50,"competition_es":"HIGH","competition_index_es":86,"family_bid_low_median":7.52,"family_bid_high_median":40.45,"queries_with_bid":8,"head_searches":18100,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:TX:removal-defense","dataset":"ad-costs","level":"family","jurisdiction":"TX","stateName":"Texas","practice":"removal-defense","family":"removal-defense","familyName":"Deportation and removal defense","familyNameEs":"Defensa contra la deportación","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"Texas, Deportation and removal defense: English head \"deportation lawyer\": top-of-page bids $10.00 to $35.00 a click, competition medium; Spanish head \"abogado de deportacion\": $6.61 to $18.23, competition low. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":35,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"deportation lawyer","bid_low_en":10,"bid_high_en":35,"competition_en":"MEDIUM","competition_index_en":57,"head_es":"abogado de deportacion","bid_low_es":6.61,"bid_high_es":18.23,"competition_es":"LOW","competition_index_es":17,"family_bid_low_median":10,"family_bid_high_median":35,"queries_with_bid":5,"head_searches":140,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:TX:asylum","dataset":"ad-costs","level":"family","jurisdiction":"TX","stateName":"Texas","practice":"asylum","family":"asylum","familyName":"Asylum","familyNameEs":"Asilo","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"Texas, Asylum: English head \"asylum lawyer\": top-of-page bids $5.71 to $35.00 a click, competition low; Spanish head \"abogado de asilo\": $9.04 to $24.95, competition medium. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":35,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"asylum lawyer","bid_low_en":5.71,"bid_high_en":35,"competition_en":"LOW","competition_index_en":29,"head_es":"abogado de asilo","bid_low_es":9.04,"bid_high_es":24.95,"competition_es":"MEDIUM","competition_index_es":44,"family_bid_low_median":9.04,"family_bid_high_median":35,"queries_with_bid":5,"head_searches":140,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:TX:family-immigration","dataset":"ad-costs","level":"family","jurisdiction":"TX","stateName":"Texas","practice":"family-immigration","family":"family-immigration","familyName":"Family-based immigration","familyNameEs":"Inmigración por vínculo familiar","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"Texas, Family-based immigration: English head \"green card lawyer\": top-of-page bids $3.29 to $20.10 a click, competition medium. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":20.1,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"green card lawyer","bid_low_en":3.29,"bid_high_en":20.1,"competition_en":"MEDIUM","competition_index_en":49,"family_bid_low_median":9.64,"family_bid_high_median":27.98,"queries_with_bid":4,"head_searches":170,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:TX:employment-immigration","dataset":"ad-costs","level":"family","jurisdiction":"TX","stateName":"Texas","practice":"employment-immigration","family":"employment-immigration","familyName":"Work visas and employment-based immigration","familyNameEs":"Visas de trabajo e inmigración por empleo","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"Texas, Work visas and employment-based immigration: English head \"h1b lawyer\": top-of-page bids $9.74 to $60.00 a click, competition medium. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":60,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"h1b lawyer","bid_low_en":9.74,"bid_high_en":60,"competition_en":"MEDIUM","competition_index_en":50,"family_bid_low_median":9.74,"family_bid_high_median":60,"queries_with_bid":3,"head_searches":320,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:TX:naturalization","dataset":"ad-costs","level":"family","jurisdiction":"TX","stateName":"Texas","practice":"naturalization","family":"naturalization","familyName":"Citizenship and naturalization","familyNameEs":"Ciudadanía y naturalización","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"Texas, Citizenship and naturalization: English head \"citizenship lawyer\": top-of-page bids $9.71 to $57.04 a click, competition medium. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":57.04,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"citizenship lawyer","bid_low_en":9.71,"bid_high_en":57.04,"competition_en":"MEDIUM","competition_index_en":47,"family_bid_low_median":7.23,"family_bid_high_median":41.02,"queries_with_bid":2,"head_searches":110,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:TX:family-law","dataset":"ad-costs","level":"family","jurisdiction":"TX","stateName":"Texas","practice":"family-law","family":"family-law","topLevel":true,"familyName":"Family law","familyNameEs":"Derecho de familia","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"Texas, Family law: English head \"family law attorney\": top-of-page bids $7.37 to $45.00 a click, competition low; Spanish head \"abogado de familia\": $3.53 to $19.49, competition high. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":45,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"family law attorney","bid_low_en":7.37,"bid_high_en":45,"competition_en":"LOW","competition_index_en":17,"head_es":"abogado de familia","bid_low_es":3.53,"bid_high_es":19.49,"competition_es":"HIGH","competition_index_es":79,"family_bid_low_median":6.22,"family_bid_high_median":43.7,"queries_with_bid":9,"head_searches":18100,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:TX:divorce","dataset":"ad-costs","level":"family","jurisdiction":"TX","stateName":"Texas","practice":"divorce","family":"divorce","familyName":"Divorce","familyNameEs":"Divorcio","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"Texas, Divorce: English head \"divorce lawyer\": top-of-page bids $8.45 to $50.06 a click, competition low; Spanish head \"abogado de divorcio\": $3.46 to $25.00, competition high. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":50.06,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"divorce lawyer","bid_low_en":8.45,"bid_high_en":50.06,"competition_en":"LOW","competition_index_en":10,"head_es":"abogado de divorcio","bid_low_es":3.46,"bid_high_es":25,"competition_es":"HIGH","competition_index_es":83,"family_bid_low_median":7.01,"family_bid_high_median":46.23,"queries_with_bid":8,"head_searches":22200,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:TX:child-custody","dataset":"ad-costs","level":"family","jurisdiction":"TX","stateName":"Texas","practice":"child-custody","family":"child-custody","familyName":"Child custody","familyNameEs":"Custodia de menores","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"Texas, Child custody: English head \"child custody lawyer\": top-of-page bids $8.98 to $52.98 a click, competition medium; Spanish head \"abogado de custodia\": $1.71 to $13.64, competition high. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":52.98,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"child custody lawyer","bid_low_en":8.98,"bid_high_en":52.98,"competition_en":"MEDIUM","competition_index_en":50,"head_es":"abogado de custodia","bid_low_es":1.71,"bid_high_es":13.64,"competition_es":"HIGH","competition_index_es":98,"family_bid_low_median":6.82,"family_bid_high_median":52.93,"queries_with_bid":6,"head_searches":2900,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:TX:child-support","dataset":"ad-costs","level":"family","jurisdiction":"TX","stateName":"Texas","practice":"child-support","family":"child-support","familyName":"Child support","familyNameEs":"Manutención de menores","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"Texas, Child support: English head \"child support attorney\": top-of-page bids $4.37 to $40.13 a click, competition high; Spanish head \"abogado de manutencion\": $4.08 to $14.98, competition high. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":40.13,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"child support attorney","bid_low_en":4.37,"bid_high_en":40.13,"competition_en":"HIGH","competition_index_en":78,"head_es":"abogado de manutencion","bid_low_es":4.08,"bid_high_es":14.98,"competition_es":"HIGH","competition_index_es":98,"family_bid_low_median":3.93,"family_bid_high_median":38.86,"queries_with_bid":5,"head_searches":5400,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:TX:adoption","dataset":"ad-costs","level":"family","jurisdiction":"TX","stateName":"Texas","practice":"adoption","family":"adoption","familyName":"Adoption and paternity","familyNameEs":"Adopción y paternidad","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"Texas, Adoption and paternity: English head \"adoption lawyer\": top-of-page bids $4.20 to $36.61 a click, competition medium. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":36.61,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"adoption lawyer","bid_low_en":4.2,"bid_high_en":36.61,"competition_en":"MEDIUM","competition_index_en":38,"family_bid_low_median":4.2,"family_bid_high_median":36.61,"queries_with_bid":3,"head_searches":1300,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:TX:juvenile","dataset":"ad-costs","level":"family","jurisdiction":"TX","stateName":"Texas","practice":"juvenile","family":"juvenile","familyName":"Juvenile cases","familyNameEs":"Casos de menores","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"Texas, Juvenile cases: English head \"juvenile defense lawyer\": top-of-page bids $7.05 to $70.00 a click, competition low. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":70,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"juvenile defense lawyer","bid_low_en":7.05,"bid_high_en":70,"competition_en":"LOW","competition_index_en":33,"family_bid_low_median":7.05,"family_bid_high_median":49.1,"queries_with_bid":3,"head_searches":260,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:TX:domestic-violence","dataset":"ad-costs","level":"family","jurisdiction":"TX","stateName":"Texas","practice":"domestic-violence","family":"domestic-violence","familyName":"Domestic violence and protective orders","familyNameEs":"Violencia doméstica y órdenes de protección","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"Texas, Domestic violence and protective orders: English head \"domestic violence lawyer near me\": top-of-page bids $20.67 to $115 a click, competition low; Spanish head \"abogado de violencia domestica\": $5.24 to $44.95, competition high. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":114.97,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"domestic violence lawyer near me","bid_low_en":20.67,"bid_high_en":114.97,"competition_en":"LOW","competition_index_en":8,"head_es":"abogado de violencia domestica","bid_low_es":5.24,"bid_high_es":44.95,"competition_es":"HIGH","competition_index_es":83,"family_bid_low_median":14.15,"family_bid_high_median":76.83,"queries_with_bid":7,"head_searches":720,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:TX:criminal-defense","dataset":"ad-costs","level":"family","jurisdiction":"TX","stateName":"Texas","practice":"criminal-defense","family":"criminal-defense","topLevel":true,"familyName":"Criminal defense","familyNameEs":"Defensa penal","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"Texas, Criminal defense: English head \"criminal defense lawyer\": top-of-page bids $14.16 to $116 a click, competition low; Spanish head \"abogado criminalista\": $6.49 to $44.57, competition medium. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":116.44,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"criminal defense lawyer","bid_low_en":14.16,"bid_high_en":116.44,"competition_en":"LOW","competition_index_en":6,"head_es":"abogado criminalista","bid_low_es":6.49,"bid_high_es":44.57,"competition_es":"MEDIUM","competition_index_es":63,"family_bid_low_median":7.5,"family_bid_high_median":86.25,"queries_with_bid":8,"head_searches":14800,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:TX:dui-dwi","dataset":"ad-costs","level":"family","jurisdiction":"TX","stateName":"Texas","practice":"dui-dwi","family":"dui-dwi","familyName":"DUI and DWI","familyNameEs":"Conducir en estado de ebriedad (DUI/DWI)","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"Texas, DUI and DWI: English head \"dui lawyer\": top-of-page bids $26.33 to $163 a click, competition low; Spanish head \"abogado de dwi\": $7.61 to $68.37, competition medium. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":163.15,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"dui lawyer","bid_low_en":26.33,"bid_high_en":163.15,"competition_en":"LOW","competition_index_en":7,"head_es":"abogado de dwi","bid_low_es":7.61,"bid_high_es":68.37,"competition_es":"MEDIUM","competition_index_es":54,"family_bid_low_median":9.71,"family_bid_high_median":156.5,"queries_with_bid":8,"head_searches":14800,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:TX:drug-crimes","dataset":"ad-costs","level":"family","jurisdiction":"TX","stateName":"Texas","practice":"drug-crimes","family":"drug-crimes","familyName":"Drug charges","familyNameEs":"Delitos de drogas","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"Texas, Drug charges: English head \"drug possession lawyer\": top-of-page bids $7.30 to $98.44 a click, competition medium. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":98.44,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"drug possession lawyer","bid_low_en":7.3,"bid_high_en":98.44,"competition_en":"MEDIUM","competition_index_en":37,"family_bid_low_median":7.3,"family_bid_high_median":95,"queries_with_bid":3,"head_searches":140,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:TX:white-collar","dataset":"ad-costs","level":"family","jurisdiction":"TX","stateName":"Texas","practice":"white-collar","family":"white-collar","familyName":"White-collar and fraud charges","familyNameEs":"Delitos de cuello blanco y fraude","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"Texas, White-collar and fraud charges: English head \"federal criminal defense lawyer\": top-of-page bids $9.12 to $105 a click, competition medium; Spanish head \"abogado de fraude\": $3.37 to $18.00, competition high. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":105,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"federal criminal defense lawyer","bid_low_en":9.12,"bid_high_en":105,"competition_en":"MEDIUM","competition_index_en":39,"head_es":"abogado de fraude","bid_low_es":3.37,"bid_high_es":18,"competition_es":"HIGH","competition_index_es":69,"family_bid_low_median":10.92,"family_bid_high_median":102.5,"queries_with_bid":4,"head_searches":390,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:TX:expungement","dataset":"ad-costs","level":"family","jurisdiction":"TX","stateName":"Texas","practice":"expungement","family":"expungement","familyName":"Record sealing and expungement","familyNameEs":"Sellado y eliminación de antecedentes","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"Texas, Record sealing and expungement: English head \"expungement lawyer\": top-of-page bids $5.58 to $32.00 a click, competition low; Spanish head \"abogado para limpiar record\": $2.84 to $20.24, competition high. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":32,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"expungement lawyer","bid_low_en":5.58,"bid_high_en":32,"competition_en":"LOW","competition_index_en":11,"head_es":"abogado para limpiar record","bid_low_es":2.84,"bid_high_es":20.24,"competition_es":"HIGH","competition_index_es":84,"family_bid_low_median":4.97,"family_bid_high_median":20.24,"queries_with_bid":5,"head_searches":1900,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:TX:bankruptcy","dataset":"ad-costs","level":"family","jurisdiction":"TX","stateName":"Texas","practice":"bankruptcy","family":"bankruptcy","topLevel":true,"familyName":"Bankruptcy","familyNameEs":"Bancarrota","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"Texas, Bankruptcy: Spanish head \"abogado de bancarrota\": $4.47 to $23.08, competition high. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":23.08,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_es":"abogado de bancarrota","bid_low_es":4.47,"bid_high_es":23.08,"competition_es":"HIGH","competition_index_es":86,"family_bid_low_median":6.09,"family_bid_high_median":21.07,"queries_with_bid":2,"head_searches":170,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:TX:chapter-7","dataset":"ad-costs","level":"family","jurisdiction":"TX","stateName":"Texas","practice":"consumer-bankruptcy","family":"chapter-7","parent":"consumer-bankruptcy","familyName":"Chapter 7 bankruptcy","familyNameEs":"Bancarrota del capítulo 7","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"Texas, Chapter 7 bankruptcy: English head \"chapter 7 attorney\": top-of-page bids $4.54 to $30.82 a click, competition high. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":30.82,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"chapter 7 attorney","bid_low_en":4.54,"bid_high_en":30.82,"competition_en":"HIGH","competition_index_en":81,"family_bid_low_median":4.09,"family_bid_high_median":24.38,"queries_with_bid":2,"head_searches":50,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:TX:chapter-13","dataset":"ad-costs","level":"family","jurisdiction":"TX","stateName":"Texas","practice":"consumer-bankruptcy","family":"chapter-13","parent":"consumer-bankruptcy","familyName":"Chapter 13 bankruptcy","familyNameEs":"Bancarrota del capítulo 13","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"Texas, Chapter 13 bankruptcy: English head \"chapter 13 attorney\": top-of-page bids $10.20 to $56.03 a click, competition medium. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":56.03,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"chapter 13 attorney","bid_low_en":10.2,"bid_high_en":56.03,"competition_en":"MEDIUM","competition_index_en":58,"family_bid_low_median":9.23,"family_bid_high_median":43.62,"queries_with_bid":2,"head_searches":90,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:TX:business-bankruptcy","dataset":"ad-costs","level":"family","jurisdiction":"TX","stateName":"Texas","practice":"business-bankruptcy","family":"business-bankruptcy","familyName":"Business bankruptcy (Chapter 11)","familyNameEs":"Bancarrota de empresas (capítulo 11)","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"Texas, Business bankruptcy (Chapter 11): English head \"chapter 11 attorney\": top-of-page bids $3.28 to $35.49 a click, competition medium. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":35.49,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"chapter 11 attorney","bid_low_en":3.28,"bid_high_en":35.49,"competition_en":"MEDIUM","competition_index_en":66,"family_bid_low_median":3.28,"family_bid_high_median":35.49,"queries_with_bid":1,"head_searches":70,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:TX:estate-planning","dataset":"ad-costs","level":"family","jurisdiction":"TX","stateName":"Texas","practice":"estate-planning","family":"estate-planning","topLevel":true,"familyName":"Estate planning","familyNameEs":"Planificación patrimonial","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"Texas, Estate planning: English head \"estate planning attorney\": top-of-page bids $2.97 to $13.20 a click, competition low; Spanish head \"abogado de herencias\": $4.11 to $13.29, competition medium. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":13.2,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"estate planning attorney","bid_low_en":2.97,"bid_high_en":13.2,"competition_en":"LOW","competition_index_en":12,"head_es":"abogado de herencias","bid_low_es":4.11,"bid_high_es":13.29,"competition_es":"MEDIUM","competition_index_es":64,"family_bid_low_median":2.82,"family_bid_high_median":13.29,"queries_with_bid":11,"head_searches":27100,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:TX:probate","dataset":"ad-costs","level":"family","jurisdiction":"TX","stateName":"Texas","practice":"probate","family":"probate","familyName":"Probate and estate administration","familyNameEs":"Sucesiones y administración de herencias","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"Texas, Probate and estate administration: English head \"probate attorney\": top-of-page bids $5.15 to $40.00 a click, competition low. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":40,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"probate attorney","bid_low_en":5.15,"bid_high_en":40,"competition_en":"LOW","competition_index_en":29,"family_bid_low_median":5.08,"family_bid_high_median":36.37,"queries_with_bid":4,"head_searches":5400,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:TX:guardianship","dataset":"ad-costs","level":"family","jurisdiction":"TX","stateName":"Texas","practice":"guardianship","family":"guardianship","familyName":"Guardianship and conservatorship","familyNameEs":"Tutela y curatela","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"Texas, Guardianship and conservatorship: English head \"guardianship attorney\": top-of-page bids $6.09 to $33.21 a click, competition medium. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":33.21,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"guardianship attorney","bid_low_en":6.09,"bid_high_en":33.21,"competition_en":"MEDIUM","competition_index_en":48,"family_bid_low_median":5.54,"family_bid_high_median":33.93,"queries_with_bid":2,"head_searches":1300,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:TX:elder-law","dataset":"ad-costs","level":"family","jurisdiction":"TX","stateName":"Texas","practice":"elder-law","family":"elder-law","familyName":"Elder law and long-term care planning","familyNameEs":"Derecho de personas mayores y planificación de cuidados","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"Texas, Elder law and long-term care planning: English head \"elder law attorney\": top-of-page bids $1.62 to $12.56 a click, competition low. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":12.56,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"elder law attorney","bid_low_en":1.62,"bid_high_en":12.56,"competition_en":"LOW","competition_index_en":17,"family_bid_low_median":1.62,"family_bid_high_median":9.13,"queries_with_bid":5,"head_searches":1600,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:TX:ssdi","dataset":"ad-costs","level":"family","jurisdiction":"TX","stateName":"Texas","practice":"ssdi","family":"ssdi","topLevel":true,"familyName":"Social Security disability (SSDI and SSI)","familyNameEs":"Discapacidad del Seguro Social (SSDI y SSI)","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"Texas, Social Security disability (SSDI and SSI): English head \"disability lawyer\": top-of-page bids $8.26 to $36.74 a click, competition medium; Spanish head \"abogado de seguro social\": $2.55 to $16.58, competition high. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":36.74,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"disability lawyer","bid_low_en":8.26,"bid_high_en":36.74,"competition_en":"MEDIUM","competition_index_en":65,"head_es":"abogado de seguro social","bid_low_es":2.55,"bid_high_es":16.58,"competition_es":"HIGH","competition_index_es":92,"family_bid_low_median":5.49,"family_bid_high_median":28.77,"queries_with_bid":6,"head_searches":1600,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:TX:va-disability","dataset":"ad-costs","level":"family","jurisdiction":"TX","stateName":"Texas","practice":"va-disability","family":"va-disability","topLevel":true,"familyName":"VA disability and veterans' benefits","familyNameEs":"Discapacidad y beneficios de veteranos (VA)","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"Texas, VA disability and veterans' benefits: English head \"va disability lawyer\": top-of-page bids $5.73 to $56.75 a click, competition medium. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":56.75,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"va disability lawyer","bid_low_en":5.73,"bid_high_en":56.75,"competition_en":"MEDIUM","competition_index_en":46,"family_bid_low_median":6.46,"family_bid_high_median":78.35,"queries_with_bid":4,"head_searches":590,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:TX:lemon-law","dataset":"ad-costs","level":"family","jurisdiction":"TX","stateName":"Texas","practice":"lemon-law","family":"lemon-law","topLevel":true,"familyName":"Lemon law and auto fraud","familyNameEs":"Ley limón y fraude automotriz","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"Texas, Lemon law and auto fraud: English head \"lemon law lawyer\": top-of-page bids $12.54 to $47.34 a click, competition high. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":47.34,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"lemon law lawyer","bid_low_en":12.54,"bid_high_en":47.34,"competition_en":"HIGH","competition_index_en":69,"family_bid_low_median":12.21,"family_bid_high_median":49.35,"queries_with_bid":4,"head_searches":1600,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:TX:consumer-protection","dataset":"ad-costs","level":"family","jurisdiction":"TX","stateName":"Texas","practice":"consumer-protection","family":"consumer-protection","topLevel":true,"familyName":"Consumer protection","familyNameEs":"Protección al consumidor","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"Texas, Consumer protection: English head \"consumer protection lawyer\": top-of-page bids $2.05 to $9.59 a click, competition medium; Spanish head \"abogado de proteccion al consumidor\": $1.99 to $9.86, competition medium. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":9.59,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"consumer protection lawyer","bid_low_en":2.05,"bid_high_en":9.59,"competition_en":"MEDIUM","competition_index_en":56,"head_es":"abogado de proteccion al consumidor","bid_low_es":1.99,"bid_high_es":9.86,"competition_es":"MEDIUM","competition_index_es":65,"family_bid_low_median":2.3,"family_bid_high_median":10,"queries_with_bid":6,"head_searches":1000,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:TX:debt-collection-defense","dataset":"ad-costs","level":"family","jurisdiction":"TX","stateName":"Texas","practice":"debt-collection-defense","family":"debt-collection-defense","familyName":"Debt collection abuse (FDCPA)","familyNameEs":"Abusos en el cobro de deudas (FDCPA)","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"Texas, Debt collection abuse (FDCPA): English head \"debt collection lawyer\": top-of-page bids $6.46 to $18.00 a click, competition high; Spanish head \"abogado de deudas\": $7.32 to $28.35, competition high. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":18,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"debt collection lawyer","bid_low_en":6.46,"bid_high_en":18,"competition_en":"HIGH","competition_index_en":68,"head_es":"abogado de deudas","bid_low_es":7.32,"bid_high_es":28.35,"competition_es":"HIGH","competition_index_es":78,"family_bid_low_median":5,"family_bid_high_median":18,"queries_with_bid":5,"head_searches":1300,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:TX:credit-reporting","dataset":"ad-costs","level":"family","jurisdiction":"TX","stateName":"Texas","practice":"credit-reporting","family":"credit-reporting","familyName":"Credit report errors (FCRA)","familyNameEs":"Errores en el informe de crédito (FCRA)","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"Texas, Credit report errors (FCRA): English head \"fcra lawyer\": top-of-page bids $13.77 to $687 a click, competition medium; Spanish head \"abogado de credito\": $3.57 to $15.12, competition medium. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":687.43,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"fcra lawyer","bid_low_en":13.77,"bid_high_en":687.43,"competition_en":"MEDIUM","competition_index_en":59,"head_es":"abogado de credito","bid_low_es":3.57,"bid_high_es":15.12,"competition_es":"MEDIUM","competition_index_es":65,"family_bid_low_median":6.9,"family_bid_high_median":18.96,"queries_with_bid":3,"head_searches":140,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:TX:tcpa-robocalls","dataset":"ad-costs","level":"family","jurisdiction":"TX","stateName":"Texas","practice":"tcpa-robocalls","family":"tcpa-robocalls","familyName":"Robocalls and junk texts (TCPA)","familyNameEs":"Llamadas automáticas y mensajes no deseados (TCPA)","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"Texas, Robocalls and junk texts (TCPA): English head \"tcpa lawyer\": top-of-page bids $2.53 to $14.97 a click, competition low. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":14.97,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"tcpa lawyer","bid_low_en":2.53,"bid_high_en":14.97,"competition_en":"LOW","competition_index_en":22,"family_bid_low_median":2.5,"family_bid_high_median":12.48,"queries_with_bid":2,"head_searches":170,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:TX:consumer-fraud","dataset":"ad-costs","level":"family","jurisdiction":"TX","stateName":"Texas","practice":"consumer-fraud","family":"consumer-fraud","familyName":"Consumer fraud and scams","familyNameEs":"Fraude al consumidor y estafas","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"Texas, Consumer fraud and scams: English head \"fraud attorney\": top-of-page bids $5.20 to $27.89 a click, competition low; Spanish head \"abogado de estafas\": $1.97 to $18.00, competition high. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":27.89,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"fraud attorney","bid_low_en":5.2,"bid_high_en":27.89,"competition_en":"LOW","competition_index_en":19,"head_es":"abogado de estafas","bid_low_es":1.97,"bid_high_es":18,"competition_es":"HIGH","competition_index_es":93,"family_bid_low_median":3.9,"family_bid_high_median":16.3,"queries_with_bid":4,"head_searches":320,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:TX:business-law","dataset":"ad-costs","level":"family","jurisdiction":"TX","stateName":"Texas","practice":"business-law","family":"business-law","topLevel":true,"familyName":"Business and commercial law","familyNameEs":"Derecho empresarial y comercial","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"Texas, Business and commercial law: English head \"business lawyer\": top-of-page bids $5.34 to $29.84 a click, competition low; Spanish head \"abogado de negocios\": $2.90 to $13.54, competition medium. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":29.84,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"business lawyer","bid_low_en":5.34,"bid_high_en":29.84,"competition_en":"LOW","competition_index_en":1,"head_es":"abogado de negocios","bid_low_es":2.9,"bid_high_es":13.54,"competition_es":"MEDIUM","competition_index_es":61,"family_bid_low_median":5.61,"family_bid_high_median":35.29,"queries_with_bid":9,"head_searches":9900,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:TX:business-formation","dataset":"ad-costs","level":"family","jurisdiction":"TX","stateName":"Texas","practice":"business-formation","family":"business-formation","familyName":"Business formation and governance","familyNameEs":"Constitución y gobierno de empresas","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"Texas, Business formation and governance: English head \"small business lawyer\": top-of-page bids $5.27 to $26.09 a click, competition medium. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":26.09,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"small business lawyer","bid_low_en":5.27,"bid_high_en":26.09,"competition_en":"MEDIUM","competition_index_en":66,"family_bid_low_median":8.2,"family_bid_high_median":35.63,"queries_with_bid":3,"head_searches":260,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:TX:contract-disputes","dataset":"ad-costs","level":"family","jurisdiction":"TX","stateName":"Texas","practice":"contract-disputes","family":"contract-disputes","familyName":"Contract disputes","familyNameEs":"Disputas contractuales","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"Texas, Contract disputes: English head \"contract lawyer\": top-of-page bids $4.37 to $18.89 a click, competition low. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":18.89,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"contract lawyer","bid_low_en":4.37,"bid_high_en":18.89,"competition_en":"LOW","competition_index_en":1,"family_bid_low_median":7.83,"family_bid_high_median":24.46,"queries_with_bid":4,"head_searches":12100,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:TX:franchise","dataset":"ad-costs","level":"family","jurisdiction":"TX","stateName":"Texas","practice":"franchise","family":"franchise","familyName":"Franchise","familyNameEs":"Franquicias","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"Texas, Franchise: English head \"franchise lawyer\": top-of-page bids $5.47 to $41.90 a click, competition low. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":41.9,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"franchise lawyer","bid_low_en":5.47,"bid_high_en":41.9,"competition_en":"LOW","competition_index_en":26,"family_bid_low_median":5.47,"family_bid_high_median":41.9,"queries_with_bid":2,"head_searches":320,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:TX:antitrust","dataset":"ad-costs","level":"family","jurisdiction":"TX","stateName":"Texas","practice":"antitrust","family":"antitrust","familyName":"Antitrust and unfair competition","familyNameEs":"Competencia desleal y antimonopolio","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"Texas, Antitrust and unfair competition: English head \"antitrust lawyer\": top-of-page bids $2.02 to $28.41 a click, competition low. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":28.41,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"antitrust lawyer","bid_low_en":2.02,"bid_high_en":28.41,"competition_en":"LOW","competition_index_en":1,"family_bid_low_median":2.02,"family_bid_high_median":28.41,"queries_with_bid":1,"head_searches":1600,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:TX:insurance-claims","dataset":"ad-costs","level":"family","jurisdiction":"TX","stateName":"Texas","practice":"insurance-claims","family":"insurance-claims","topLevel":true,"familyName":"Insurance claim disputes and bad faith","familyNameEs":"Disputas con aseguradoras y mala fe","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"Texas, Insurance claim disputes and bad faith: English head \"insurance claim lawyer\": top-of-page bids $25.35 to $123 a click, competition medium; Spanish head \"abogado de seguros\": $23.17 to $122, competition high. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":123.32,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"insurance claim lawyer","bid_low_en":25.35,"bid_high_en":123.32,"competition_en":"MEDIUM","competition_index_en":47,"head_es":"abogado de seguros","bid_low_es":23.17,"bid_high_es":122.02,"competition_es":"HIGH","competition_index_es":67,"family_bid_low_median":23.77,"family_bid_high_median":117.25,"queries_with_bid":6,"head_searches":590,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:TX:civil-rights","dataset":"ad-costs","level":"family","jurisdiction":"TX","stateName":"Texas","practice":"civil-rights","family":"civil-rights","topLevel":true,"familyName":"Civil rights","familyNameEs":"Derechos civiles","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"Texas, Civil rights: English head \"civil rights attorney\": top-of-page bids $2.07 to $8.03 a click, competition medium. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":8.03,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"civil rights attorney","bid_low_en":2.07,"bid_high_en":8.03,"competition_en":"MEDIUM","competition_index_en":51,"family_bid_low_median":1.97,"family_bid_high_median":7.8,"queries_with_bid":4,"head_searches":1600,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:TX:housing-discrimination","dataset":"ad-costs","level":"family","jurisdiction":"TX","stateName":"Texas","practice":"housing-discrimination","family":"housing-discrimination","familyName":"Housing discrimination","familyNameEs":"Discriminación en la vivienda","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"Texas, Housing discrimination: English head \"fair housing lawyer\": top-of-page bids $0.99 to $5.46 a click, competition low. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":5.46,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"fair housing lawyer","bid_low_en":0.99,"bid_high_en":5.46,"competition_en":"LOW","competition_index_en":5,"family_bid_low_median":1.38,"family_bid_high_median":6.64,"queries_with_bid":2,"head_searches":210,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:TX:disability-access","dataset":"ad-costs","level":"family","jurisdiction":"TX","stateName":"Texas","practice":"disability-access","family":"disability-access","familyName":"Disability access (ADA)","familyNameEs":"Accesibilidad para personas con discapacidad (ADA)","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"Texas, Disability access (ADA): English head \"ada lawyer\": top-of-page bids $1.84 to $13.71 a click, competition low. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":13.71,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"ada lawyer","bid_low_en":1.84,"bid_high_en":13.71,"competition_en":"LOW","competition_index_en":6,"family_bid_low_median":1.84,"family_bid_high_median":7.63,"queries_with_bid":3,"head_searches":880,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:TX:landlord-tenant","dataset":"ad-costs","level":"family","jurisdiction":"TX","stateName":"Texas","practice":"landlord-tenant","family":"landlord-tenant","topLevel":true,"familyName":"Landlord and tenant","familyNameEs":"Arrendadores e inquilinos","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"Texas, Landlord and tenant: English head \"eviction lawyer\": top-of-page bids $2.42 to $7.88 a click, competition medium; Spanish head \"abogado de inquilinos\": $2.78 to $8.83, competition high. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":7.88,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"eviction lawyer","bid_low_en":2.42,"bid_high_en":7.88,"competition_en":"MEDIUM","competition_index_en":64,"head_es":"abogado de inquilinos","bid_low_es":2.78,"bid_high_es":8.83,"competition_es":"HIGH","competition_index_es":68,"family_bid_low_median":2.42,"family_bid_high_median":7.39,"queries_with_bid":7,"head_searches":3600,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:TX:real-estate","dataset":"ad-costs","level":"family","jurisdiction":"TX","stateName":"Texas","practice":"real-estate","family":"real-estate","topLevel":true,"familyName":"Real estate","familyNameEs":"Bienes raíces","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"Texas, Real estate: English head \"real estate lawyer\": top-of-page bids $2.80 to $12.16 a click, competition low; Spanish head \"abogado de bienes raices\": $1.85 to $10.68, competition medium. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":12.16,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"real estate lawyer","bid_low_en":2.8,"bid_high_en":12.16,"competition_en":"LOW","competition_index_en":3,"head_es":"abogado de bienes raices","bid_low_es":1.85,"bid_high_es":10.68,"competition_es":"MEDIUM","competition_index_es":56,"family_bid_low_median":2.46,"family_bid_high_median":11.06,"queries_with_bid":8,"head_searches":12100,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:TX:foreclosure-defense","dataset":"ad-costs","level":"family","jurisdiction":"TX","stateName":"Texas","practice":"foreclosure-defense","family":"foreclosure-defense","familyName":"Foreclosure defense","familyNameEs":"Defensa contra ejecuciones hipotecarias","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"Texas, Foreclosure defense: English head \"foreclosure attorney\": top-of-page bids $5.07 to $24.84 a click, competition high; Spanish head \"abogado de foreclosure\": $4.00 to $18.47, competition high. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":24.84,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"foreclosure attorney","bid_low_en":5.07,"bid_high_en":24.84,"competition_en":"HIGH","competition_index_en":71,"head_es":"abogado de foreclosure","bid_low_es":4,"bid_high_es":18.47,"competition_es":"HIGH","competition_index_es":89,"family_bid_low_median":5.04,"family_bid_high_median":30.01,"queries_with_bid":4,"head_searches":480,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:TX:intellectual-property","dataset":"ad-costs","level":"family","jurisdiction":"TX","stateName":"Texas","practice":"intellectual-property","family":"intellectual-property","topLevel":true,"familyName":"Intellectual property","familyNameEs":"Propiedad intelectual","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"Texas, Intellectual property: English head \"intellectual property lawyer\": top-of-page bids $4.71 to $25.00 a click, competition low. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":25,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"intellectual property lawyer","bid_low_en":4.71,"bid_high_en":25,"competition_en":"LOW","competition_index_en":1,"family_bid_low_median":5.51,"family_bid_high_median":28.38,"queries_with_bid":6,"head_searches":12100,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:TX:trademark","dataset":"ad-costs","level":"family","jurisdiction":"TX","stateName":"Texas","practice":"trademark","family":"trademark","familyName":"Trademarks","familyNameEs":"Marcas","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"Texas, Trademarks: English head \"trademark attorney\": top-of-page bids $10.86 to $42.85 a click, competition medium. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":42.85,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"trademark attorney","bid_low_en":10.86,"bid_high_en":42.85,"competition_en":"MEDIUM","competition_index_en":60,"family_bid_low_median":10.78,"family_bid_high_median":42.04,"queries_with_bid":4,"head_searches":3600,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:TX:patent","dataset":"ad-costs","level":"family","jurisdiction":"TX","stateName":"Texas","practice":"patent","family":"patent","familyName":"Patents","familyNameEs":"Patentes","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"Texas, Patents: English head \"patent attorney\": top-of-page bids $9.00 to $35.08 a click, competition low. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":35.08,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"patent attorney","bid_low_en":9,"bid_high_en":35.08,"competition_en":"LOW","competition_index_en":2,"family_bid_low_median":8.84,"family_bid_high_median":31.11,"queries_with_bid":4,"head_searches":3600,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:TX:copyright","dataset":"ad-costs","level":"family","jurisdiction":"TX","stateName":"Texas","practice":"copyright","family":"copyright","familyName":"Copyright","familyNameEs":"Derechos de autor","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"Texas, Copyright: English head \"copyright lawyer\": top-of-page bids $3.65 to $20.00 a click, competition low. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":20,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"copyright lawyer","bid_low_en":3.65,"bid_high_en":20,"competition_en":"LOW","competition_index_en":5,"family_bid_low_median":3.65,"family_bid_high_median":16.39,"queries_with_bid":3,"head_searches":880,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:TX:tax","dataset":"ad-costs","level":"family","jurisdiction":"TX","stateName":"Texas","practice":"tax","family":"tax","topLevel":true,"familyName":"Tax disputes and IRS problems","familyNameEs":"Disputas fiscales y problemas con el IRS","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"Texas, Tax disputes and IRS problems: English head \"tax lawyer\": top-of-page bids $14.97 to $56.02 a click, competition low; Spanish head \"abogado de impuestos\": $10.80 to $30.52, competition high. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":56.02,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"tax lawyer","bid_low_en":14.97,"bid_high_en":56.02,"competition_en":"LOW","competition_index_en":4,"head_es":"abogado de impuestos","bid_low_es":10.8,"bid_high_es":30.52,"competition_es":"HIGH","competition_index_es":76,"family_bid_low_median":14.97,"family_bid_high_median":56.02,"queries_with_bid":7,"head_searches":12100,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:TX:education-law","dataset":"ad-costs","level":"family","jurisdiction":"TX","stateName":"Texas","practice":"education-law","family":"education-law","topLevel":true,"familyName":"Education law","familyNameEs":"Derecho educativo","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"Texas, Education law: English head \"education lawyer\": top-of-page bids $2.45 to $7.42 a click, competition medium. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":7.42,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"education lawyer","bid_low_en":2.45,"bid_high_en":7.42,"competition_en":"MEDIUM","competition_index_en":35,"family_bid_low_median":2.45,"family_bid_high_median":7.42,"queries_with_bid":3,"head_searches":480,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:TX:special-education","dataset":"ad-costs","level":"family","jurisdiction":"TX","stateName":"Texas","practice":"special-education","family":"special-education","familyName":"Special education (IDEA)","familyNameEs":"Educación especial (IDEA)","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"Texas, Special education (IDEA): English head \"special ed advocate\": top-of-page bids $0.89 to $7.09 a click, competition low. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":7.09,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"special ed advocate","bid_low_en":0.89,"bid_high_en":7.09,"competition_en":"LOW","competition_index_en":22,"family_bid_low_median":1.59,"family_bid_high_median":4.92,"queries_with_bid":3,"head_searches":320,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:TX:investor-claims","dataset":"ad-costs","level":"family","jurisdiction":"TX","stateName":"Texas","practice":"investor-claims","family":"investor-claims","topLevel":true,"familyName":"Securities and investor fraud","familyNameEs":"Fraude bursátil y reclamos de inversionistas","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"Texas, Securities and investor fraud: English head \"securities fraud lawyer\": top-of-page bids $14.60 to $65.00 a click, competition low. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":65,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"securities fraud lawyer","bid_low_en":14.6,"bid_high_en":65,"competition_en":"LOW","competition_index_en":14,"family_bid_low_median":5.61,"family_bid_high_median":42.84,"queries_with_bid":4,"head_searches":110,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:UT:personal-injury","dataset":"ad-costs","level":"family","jurisdiction":"UT","stateName":"Utah","practice":"personal-injury","family":"personal-injury","topLevel":true,"familyName":"Personal injury","familyNameEs":"Lesiones personales","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"Utah, Personal injury: English head \"personal injury attorney near me\": top-of-page bids $49.58 to $225 a click, competition low. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":225,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"personal injury attorney near me","bid_low_en":49.58,"bid_high_en":225,"competition_en":"LOW","competition_index_en":15,"family_bid_low_median":74.31,"family_bid_high_median":225,"queries_with_bid":5,"head_searches":3600,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:UT:auto-accidents","dataset":"ad-costs","level":"family","jurisdiction":"UT","stateName":"Utah","practice":"auto-accidents","family":"auto-accidents","familyName":"Car accidents","familyNameEs":"Accidentes de auto","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"Utah, Car accidents: English head \"car accident lawyer near me\": top-of-page bids $75.00 to $250 a click, competition low; Spanish head \"abogado de accidentes\": $37.42 to $157, competition low. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":250,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"car accident lawyer near me","bid_low_en":75,"bid_high_en":250,"competition_en":"LOW","competition_index_en":14,"head_es":"abogado de accidentes","bid_low_es":37.42,"bid_high_es":157.18,"competition_es":"LOW","competition_index_es":5,"family_bid_low_median":95.38,"family_bid_high_median":300.6,"queries_with_bid":6,"head_searches":1300,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:UT:premises-liability","dataset":"ad-costs","level":"family","jurisdiction":"UT","stateName":"Utah","practice":"premises-liability","family":"premises-liability","familyName":"Premises liability (slip and fall)","familyNameEs":"Responsabilidad de propietarios (resbalones y caídas)","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"Utah, Premises liability (slip and fall): English head \"slip and fall attorney\": top-of-page bids $56.22 to $234 a click, competition low. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":234.46,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"slip and fall attorney","bid_low_en":56.22,"bid_high_en":234.46,"competition_en":"LOW","competition_index_en":23,"family_bid_low_median":36.98,"family_bid_high_median":225,"queries_with_bid":3,"head_searches":140,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:UT:assault-defamation","dataset":"ad-costs","level":"family","jurisdiction":"UT","stateName":"Utah","practice":"assault-defamation","family":"assault-defamation","familyName":"Assault, libel and slander","familyNameEs":"Agresión, libelo y difamación","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"Utah, Assault, libel and slander: English head \"defamation lawyer\": top-of-page bids $1.48 to $4.37 a click, competition medium. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":4.37,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"defamation lawyer","bid_low_en":1.48,"bid_high_en":4.37,"competition_en":"MEDIUM","competition_index_en":36,"family_bid_low_median":2.06,"family_bid_high_median":8.03,"queries_with_bid":3,"head_searches":140,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:UT:medical-malpractice","dataset":"ad-costs","level":"family","jurisdiction":"UT","stateName":"Utah","practice":"medical-malpractice","family":"medical-malpractice","topLevel":true,"familyName":"Medical malpractice","familyNameEs":"Negligencia médica","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"Utah, Medical malpractice: English head \"medical malpractice lawyer\": top-of-page bids $9.70 to $49.56 a click, competition low; Spanish head \"abogado de negligencia medica\": $1.75 to $13.28, competition high. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":49.56,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"medical malpractice lawyer","bid_low_en":9.7,"bid_high_en":49.56,"competition_en":"LOW","competition_index_en":2,"head_es":"abogado de negligencia medica","bid_low_es":1.75,"bid_high_es":13.28,"competition_es":"HIGH","competition_index_es":93,"family_bid_low_median":8.33,"family_bid_high_median":35.02,"queries_with_bid":7,"head_searches":1300,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:UT:mass-tort","dataset":"ad-costs","level":"family","jurisdiction":"UT","stateName":"Utah","practice":"mass-tort","family":"mass-tort","topLevel":true,"familyName":"Mass torts","familyNameEs":"Daños masivos","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"Utah, Mass torts: English head \"class action lawyer\": top-of-page bids $3.22 to $29.00 a click, competition low. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":29,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"class action lawyer","bid_low_en":3.22,"bid_high_en":29,"competition_en":"LOW","competition_index_en":27,"family_bid_low_median":3.22,"family_bid_high_median":29,"queries_with_bid":2,"head_searches":70,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:UT:product-liability","dataset":"ad-costs","level":"family","jurisdiction":"UT","stateName":"Utah","practice":"product-liability","family":"product-liability","familyName":"Product liability","familyNameEs":"Responsabilidad por productos","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"Utah, Product liability: English head \"product liability lawyer\": top-of-page bids $19.39 to $31.84 a click, competition low. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":31.84,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"product liability lawyer","bid_low_en":19.39,"bid_high_en":31.84,"competition_en":"LOW","competition_index_en":31,"family_bid_low_median":19.39,"family_bid_high_median":31.84,"queries_with_bid":1,"head_searches":20,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:UT:mesothelioma","dataset":"ad-costs","level":"family","jurisdiction":"UT","stateName":"Utah","practice":"toxic-exposure","family":"mesothelioma","parent":"toxic-exposure","familyName":"Mesothelioma","familyNameEs":"Mesotelioma","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"Utah, Mesothelioma: English head \"mesothelioma attorney\": top-of-page bids $81.03 to $337 a click, competition low. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":337.38,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"mesothelioma attorney","bid_low_en":81.03,"bid_high_en":337.38,"competition_en":"LOW","competition_index_en":8,"family_bid_low_median":81.03,"family_bid_high_median":337.38,"queries_with_bid":1,"head_searches":320,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:UT:workers-compensation","dataset":"ad-costs","level":"family","jurisdiction":"UT","stateName":"Utah","practice":"workers-compensation","family":"workers-compensation","topLevel":true,"familyName":"Workers' compensation","familyNameEs":"Compensación laboral","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"Utah, Workers' compensation: English head \"workers comp attorney\": top-of-page bids $7.12 to $58.96 a click, competition low; Spanish head \"abogado de accidentes de trabajo\": $4.08 to $13.83, competition medium. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":58.96,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"workers comp attorney","bid_low_en":7.12,"bid_high_en":58.96,"competition_en":"LOW","competition_index_en":21,"head_es":"abogado de accidentes de trabajo","bid_low_es":4.08,"bid_high_es":13.83,"competition_es":"MEDIUM","competition_index_es":49,"family_bid_low_median":7.12,"family_bid_high_median":58.96,"queries_with_bid":9,"head_searches":880,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:UT:employment-law","dataset":"ad-costs","level":"family","jurisdiction":"UT","stateName":"Utah","practice":"employment-law","family":"employment-law","topLevel":true,"familyName":"Employment law","familyNameEs":"Derecho laboral","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"Utah, Employment law: English head \"employment lawyer\": top-of-page bids $1.62 to $8.01 a click, competition low. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":8.01,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"employment lawyer","bid_low_en":1.62,"bid_high_en":8.01,"competition_en":"LOW","competition_index_en":4,"family_bid_low_median":1.75,"family_bid_high_median":7.65,"queries_with_bid":10,"head_searches":1600,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:UT:employment-discrimination","dataset":"ad-costs","level":"family","jurisdiction":"UT","stateName":"Utah","practice":"employment-discrimination","family":"employment-discrimination","familyName":"Workplace discrimination and harassment","familyNameEs":"Discriminación y acoso laboral","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"Utah, Workplace discrimination and harassment: English head \"employment discrimination lawyer\": top-of-page bids $1.49 to $5.72 a click, competition medium. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":5.72,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"employment discrimination lawyer","bid_low_en":1.49,"bid_high_en":5.72,"competition_en":"MEDIUM","competition_index_en":56,"family_bid_low_median":1.22,"family_bid_high_median":4.88,"queries_with_bid":2,"head_searches":70,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:UT:wrongful-termination","dataset":"ad-costs","level":"family","jurisdiction":"UT","stateName":"Utah","practice":"wrongful-termination","family":"wrongful-termination","familyName":"Wrongful termination and retaliation","familyNameEs":"Despido injustificado y represalias","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"Utah, Wrongful termination and retaliation: English head \"wrongful termination lawyer\": top-of-page bids $1.55 to $5.28 a click, competition medium. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":5.28,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"wrongful termination lawyer","bid_low_en":1.55,"bid_high_en":5.28,"competition_en":"MEDIUM","competition_index_en":48,"family_bid_low_median":1.6,"family_bid_high_median":5.28,"queries_with_bid":3,"head_searches":390,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:UT:whistleblower","dataset":"ad-costs","level":"family","jurisdiction":"UT","stateName":"Utah","practice":"whistleblower","family":"whistleblower","familyName":"Whistleblower and qui tam","familyNameEs":"Denunciantes y acciones qui tam","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"Utah, Whistleblower and qui tam: English head \"whistleblower lawyer\": top-of-page bids $3.73 to $15.91 a click, competition low. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":15.91,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"whistleblower lawyer","bid_low_en":3.73,"bid_high_en":15.91,"competition_en":"LOW","competition_index_en":13,"family_bid_low_median":3.73,"family_bid_high_median":15.91,"queries_with_bid":2,"head_searches":30,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:UT:immigration","dataset":"ad-costs","level":"family","jurisdiction":"UT","stateName":"Utah","practice":"immigration","family":"immigration","topLevel":true,"familyName":"Immigration","familyNameEs":"Inmigración","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"Utah, Immigration: English head \"immigration lawyer\": top-of-page bids $4.67 to $15.81 a click, competition low; Spanish head \"abogado de inmigracion\": $10.23 to $50.00, competition high. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":15.81,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"immigration lawyer","bid_low_en":4.67,"bid_high_en":15.81,"competition_en":"LOW","competition_index_en":8,"head_es":"abogado de inmigracion","bid_low_es":10.23,"bid_high_es":50,"competition_es":"HIGH","competition_index_es":70,"family_bid_low_median":4.47,"family_bid_high_median":18.01,"queries_with_bid":6,"head_searches":1900,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:UT:employment-immigration","dataset":"ad-costs","level":"family","jurisdiction":"UT","stateName":"Utah","practice":"employment-immigration","family":"employment-immigration","familyName":"Work visas and employment-based immigration","familyNameEs":"Visas de trabajo e inmigración por empleo","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"Utah, Work visas and employment-based immigration: English head \"h1b lawyer\": top-of-page bids $15.28 to $25.45 a click, competition high. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":25.45,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"h1b lawyer","bid_low_en":15.28,"bid_high_en":25.45,"competition_en":"HIGH","competition_index_en":74,"family_bid_low_median":15.28,"family_bid_high_median":25.45,"queries_with_bid":1,"head_searches":20,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:UT:family-law","dataset":"ad-costs","level":"family","jurisdiction":"UT","stateName":"Utah","practice":"family-law","family":"family-law","topLevel":true,"familyName":"Family law","familyNameEs":"Derecho de familia","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"Utah, Family law: English head \"family law attorney\": top-of-page bids $9.20 to $37.92 a click, competition low; Spanish head \"abogado de familia\": $3.84 to $32.87, competition high. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":37.92,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"family law attorney","bid_low_en":9.2,"bid_high_en":37.92,"competition_en":"LOW","competition_index_en":13,"head_es":"abogado de familia","bid_low_es":3.84,"bid_high_es":32.87,"competition_es":"HIGH","competition_index_es":69,"family_bid_low_median":6.55,"family_bid_high_median":37.62,"queries_with_bid":9,"head_searches":1900,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:UT:divorce","dataset":"ad-costs","level":"family","jurisdiction":"UT","stateName":"Utah","practice":"divorce","family":"divorce","familyName":"Divorce","familyNameEs":"Divorcio","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"Utah, Divorce: English head \"divorce lawyer\": top-of-page bids $8.10 to $33.15 a click, competition low; Spanish head \"abogado de divorcio\": $4.06 to $36.53, competition high. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":33.15,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"divorce lawyer","bid_low_en":8.1,"bid_high_en":33.15,"competition_en":"LOW","competition_index_en":7,"head_es":"abogado de divorcio","bid_low_es":4.06,"bid_high_es":36.53,"competition_es":"HIGH","competition_index_es":74,"family_bid_low_median":5.66,"family_bid_high_median":35.53,"queries_with_bid":8,"head_searches":2400,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:UT:child-custody","dataset":"ad-costs","level":"family","jurisdiction":"UT","stateName":"Utah","practice":"child-custody","family":"child-custody","familyName":"Child custody","familyNameEs":"Custodia de menores","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"Utah, Child custody: English head \"child custody lawyer\": top-of-page bids $6.34 to $56.27 a click, competition low. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":56.27,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"child custody lawyer","bid_low_en":6.34,"bid_high_en":56.27,"competition_en":"LOW","competition_index_en":30,"family_bid_low_median":6.34,"family_bid_high_median":56.27,"queries_with_bid":5,"head_searches":320,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:UT:child-support","dataset":"ad-costs","level":"family","jurisdiction":"UT","stateName":"Utah","practice":"child-support","family":"child-support","familyName":"Child support","familyNameEs":"Manutención de menores","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"Utah, Child support: English head \"child support lawyer\": top-of-page bids $3.18 to $93.39 a click, competition low. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":93.39,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"child support lawyer","bid_low_en":3.18,"bid_high_en":93.39,"competition_en":"LOW","competition_index_en":17,"family_bid_low_median":4.88,"family_bid_high_median":71.82,"queries_with_bid":3,"head_searches":320,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:UT:adoption","dataset":"ad-costs","level":"family","jurisdiction":"UT","stateName":"Utah","practice":"adoption","family":"adoption","familyName":"Adoption and paternity","familyNameEs":"Adopción y paternidad","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"Utah, Adoption and paternity: English head \"adoption lawyer\": top-of-page bids $1.95 to $14.64 a click, competition medium. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":14.64,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"adoption lawyer","bid_low_en":1.95,"bid_high_en":14.64,"competition_en":"MEDIUM","competition_index_en":35,"family_bid_low_median":1.95,"family_bid_high_median":14.64,"queries_with_bid":2,"head_searches":170,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:UT:juvenile","dataset":"ad-costs","level":"family","jurisdiction":"UT","stateName":"Utah","practice":"juvenile","family":"juvenile","familyName":"Juvenile cases","familyNameEs":"Casos de menores","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"Utah, Juvenile cases: English head \"juvenile defense lawyer\": top-of-page bids $8.79 to $61.20 a click, competition medium. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":61.2,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"juvenile defense lawyer","bid_low_en":8.79,"bid_high_en":61.2,"competition_en":"MEDIUM","competition_index_en":38,"family_bid_low_median":8.79,"family_bid_high_median":61.2,"queries_with_bid":1,"head_searches":30,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:UT:domestic-violence","dataset":"ad-costs","level":"family","jurisdiction":"UT","stateName":"Utah","practice":"domestic-violence","family":"domestic-violence","familyName":"Domestic violence and protective orders","familyNameEs":"Violencia doméstica y órdenes de protección","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"Utah, Domestic violence and protective orders: English head \"domestic violence lawyer\": top-of-page bids $9.49 to $30.00 a click, competition low. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":30,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"domestic violence lawyer","bid_low_en":9.49,"bid_high_en":30,"competition_en":"LOW","competition_index_en":2,"family_bid_low_median":8.51,"family_bid_high_median":34.08,"queries_with_bid":4,"head_searches":90,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:UT:criminal-defense","dataset":"ad-costs","level":"family","jurisdiction":"UT","stateName":"Utah","practice":"criminal-defense","family":"criminal-defense","topLevel":true,"familyName":"Criminal defense","familyNameEs":"Defensa penal","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"Utah, Criminal defense: English head \"criminal defense lawyer\": top-of-page bids $31.61 to $86.25 a click, competition low; Spanish head \"abogado criminalista\": $6.47 to $22.04, competition low. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":86.25,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"criminal defense lawyer","bid_low_en":31.61,"bid_high_en":86.25,"competition_en":"LOW","competition_index_en":7,"head_es":"abogado criminalista","bid_low_es":6.47,"bid_high_es":22.04,"competition_es":"LOW","competition_index_es":29,"family_bid_low_median":8.59,"family_bid_high_median":64.2,"queries_with_bid":8,"head_searches":1600,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:UT:dui-dwi","dataset":"ad-costs","level":"family","jurisdiction":"UT","stateName":"Utah","practice":"dui-dwi","family":"dui-dwi","familyName":"DUI and DWI","familyNameEs":"Conducir en estado de ebriedad (DUI/DWI)","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"Utah, DUI and DWI: English head \"dui lawyer\": top-of-page bids $17.74 to $124 a click, competition low. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":123.68,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"dui lawyer","bid_low_en":17.74,"bid_high_en":123.68,"competition_en":"LOW","competition_index_en":2,"family_bid_low_median":15.94,"family_bid_high_median":99.54,"queries_with_bid":5,"head_searches":1600,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:UT:white-collar","dataset":"ad-costs","level":"family","jurisdiction":"UT","stateName":"Utah","practice":"white-collar","family":"white-collar","familyName":"White-collar and fraud charges","familyNameEs":"Delitos de cuello blanco y fraude","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"Utah, White-collar and fraud charges: English head \"federal criminal defense lawyer\": top-of-page bids $7.80 to $105 a click, competition low. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":105,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"federal criminal defense lawyer","bid_low_en":7.8,"bid_high_en":105,"competition_en":"LOW","competition_index_en":23,"family_bid_low_median":7.8,"family_bid_high_median":105,"queries_with_bid":1,"head_searches":30,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:UT:estate-planning","dataset":"ad-costs","level":"family","jurisdiction":"UT","stateName":"Utah","practice":"estate-planning","family":"estate-planning","topLevel":true,"familyName":"Estate planning","familyNameEs":"Planificación patrimonial","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"Utah, Estate planning: English head \"estate planning attorney\": top-of-page bids $4.36 to $31.61 a click, competition low. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":31.61,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"estate planning attorney","bid_low_en":4.36,"bid_high_en":31.61,"competition_en":"LOW","competition_index_en":11,"family_bid_low_median":3.65,"family_bid_high_median":30.82,"queries_with_bid":6,"head_searches":2400,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:UT:probate","dataset":"ad-costs","level":"family","jurisdiction":"UT","stateName":"Utah","practice":"probate","family":"probate","familyName":"Probate and estate administration","familyNameEs":"Sucesiones y administración de herencias","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"Utah, Probate and estate administration: English head \"probate attorney\": top-of-page bids $9.83 to $40.00 a click, competition low. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":40,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"probate attorney","bid_low_en":9.83,"bid_high_en":40,"competition_en":"LOW","competition_index_en":16,"family_bid_low_median":7.62,"family_bid_high_median":40,"queries_with_bid":3,"head_searches":390,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:UT:guardianship","dataset":"ad-costs","level":"family","jurisdiction":"UT","stateName":"Utah","practice":"guardianship","family":"guardianship","familyName":"Guardianship and conservatorship","familyNameEs":"Tutela y curatela","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"Utah, Guardianship and conservatorship: English head \"guardianship lawyer\": top-of-page bids $1.57 to $27.20 a click, competition low. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":27.2,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"guardianship lawyer","bid_low_en":1.57,"bid_high_en":27.2,"competition_en":"LOW","competition_index_en":8,"family_bid_low_median":2.92,"family_bid_high_median":35.66,"queries_with_bid":2,"head_searches":110,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:UT:va-disability","dataset":"ad-costs","level":"family","jurisdiction":"UT","stateName":"Utah","practice":"va-disability","family":"va-disability","topLevel":true,"familyName":"VA disability and veterans' benefits","familyNameEs":"Discapacidad y beneficios de veteranos (VA)","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"Utah, VA disability and veterans' benefits: English head \"va disability lawyer\": top-of-page bids $4.70 to $7.35 a click, competition medium. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":7.35,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"va disability lawyer","bid_low_en":4.7,"bid_high_en":7.35,"competition_en":"MEDIUM","competition_index_en":43,"family_bid_low_median":5.33,"family_bid_high_median":61.98,"queries_with_bid":2,"head_searches":30,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:UT:lemon-law","dataset":"ad-costs","level":"family","jurisdiction":"UT","stateName":"Utah","practice":"lemon-law","family":"lemon-law","topLevel":true,"familyName":"Lemon law and auto fraud","familyNameEs":"Ley limón y fraude automotriz","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"Utah, Lemon law and auto fraud: English head \"lemon law lawyer\": top-of-page bids $9.00 to $26.17 a click, competition medium. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":26.17,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"lemon law lawyer","bid_low_en":9,"bid_high_en":26.17,"competition_en":"MEDIUM","competition_index_en":59,"family_bid_low_median":6.24,"family_bid_high_median":23.86,"queries_with_bid":4,"head_searches":140,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:UT:consumer-protection","dataset":"ad-costs","level":"family","jurisdiction":"UT","stateName":"Utah","practice":"consumer-protection","family":"consumer-protection","topLevel":true,"familyName":"Consumer protection","familyNameEs":"Protección al consumidor","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"Utah, Consumer protection: English head \"consumer protection lawyer\": top-of-page bids $2.33 to $14.14 a click, competition medium. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":14.14,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"consumer protection lawyer","bid_low_en":2.33,"bid_high_en":14.14,"competition_en":"MEDIUM","competition_index_en":42,"family_bid_low_median":2.54,"family_bid_high_median":13.54,"queries_with_bid":4,"head_searches":110,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:UT:debt-collection-defense","dataset":"ad-costs","level":"family","jurisdiction":"UT","stateName":"Utah","practice":"debt-collection-defense","family":"debt-collection-defense","familyName":"Debt collection abuse (FDCPA)","familyNameEs":"Abusos en el cobro de deudas (FDCPA)","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"Utah, Debt collection abuse (FDCPA): English head \"debt collection lawyer\": top-of-page bids $4.41 to $12.76 a click, competition medium. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":12.76,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"debt collection lawyer","bid_low_en":4.41,"bid_high_en":12.76,"competition_en":"MEDIUM","competition_index_en":43,"family_bid_low_median":4.41,"family_bid_high_median":12.76,"queries_with_bid":1,"head_searches":90,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:UT:consumer-fraud","dataset":"ad-costs","level":"family","jurisdiction":"UT","stateName":"Utah","practice":"consumer-fraud","family":"consumer-fraud","familyName":"Consumer fraud and scams","familyNameEs":"Fraude al consumidor y estafas","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"Utah, Consumer fraud and scams: English head \"fraud attorney\": top-of-page bids $7.41 to $17.86 a click, competition low. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":17.86,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"fraud attorney","bid_low_en":7.41,"bid_high_en":17.86,"competition_en":"LOW","competition_index_en":32,"family_bid_low_median":7.41,"family_bid_high_median":17.86,"queries_with_bid":1,"head_searches":30,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:UT:business-law","dataset":"ad-costs","level":"family","jurisdiction":"UT","stateName":"Utah","practice":"business-law","family":"business-law","topLevel":true,"familyName":"Business and commercial law","familyNameEs":"Derecho empresarial y comercial","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"Utah, Business and commercial law: English head \"business lawyer\": top-of-page bids $5.83 to $17.11 a click, competition low. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":17.11,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"business lawyer","bid_low_en":5.83,"bid_high_en":17.11,"competition_en":"LOW","competition_index_en":5,"family_bid_low_median":5.01,"family_bid_high_median":16.93,"queries_with_bid":4,"head_searches":1300,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:UT:business-formation","dataset":"ad-costs","level":"family","jurisdiction":"UT","stateName":"Utah","practice":"business-formation","family":"business-formation","familyName":"Business formation and governance","familyNameEs":"Constitución y gobierno de empresas","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"Utah, Business formation and governance: English head \"small business lawyer\": top-of-page bids $5.00 to $27.37 a click, competition high. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":27.37,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"small business lawyer","bid_low_en":5,"bid_high_en":27.37,"competition_en":"HIGH","competition_index_en":79,"family_bid_low_median":5.12,"family_bid_high_median":27.37,"queries_with_bid":3,"head_searches":30,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:UT:contract-disputes","dataset":"ad-costs","level":"family","jurisdiction":"UT","stateName":"Utah","practice":"contract-disputes","family":"contract-disputes","familyName":"Contract disputes","familyNameEs":"Disputas contractuales","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"Utah, Contract disputes: English head \"contract lawyer\": top-of-page bids $4.41 to $12.15 a click, competition low. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":12.15,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"contract lawyer","bid_low_en":4.41,"bid_high_en":12.15,"competition_en":"LOW","competition_index_en":1,"family_bid_low_median":4.53,"family_bid_high_median":13.5,"queries_with_bid":2,"head_searches":1300,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:UT:franchise","dataset":"ad-costs","level":"family","jurisdiction":"UT","stateName":"Utah","practice":"franchise","family":"franchise","familyName":"Franchise","familyNameEs":"Franquicias","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"Utah, Franchise: English head \"franchise lawyer\": top-of-page bids $3.36 to $15.00 a click, competition medium. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":15,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"franchise lawyer","bid_low_en":3.36,"bid_high_en":15,"competition_en":"MEDIUM","competition_index_en":40,"family_bid_low_median":3.36,"family_bid_high_median":15,"queries_with_bid":2,"head_searches":30,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:UT:civil-rights","dataset":"ad-costs","level":"family","jurisdiction":"UT","stateName":"Utah","practice":"civil-rights","family":"civil-rights","topLevel":true,"familyName":"Civil rights","familyNameEs":"Derechos civiles","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"Utah, Civil rights: English head \"civil rights attorney\": top-of-page bids $2.17 to $10.73 a click, competition medium. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":10.73,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"civil rights attorney","bid_low_en":2.17,"bid_high_en":10.73,"competition_en":"MEDIUM","competition_index_en":56,"family_bid_low_median":2.21,"family_bid_high_median":13.39,"queries_with_bid":4,"head_searches":140,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:UT:disability-access","dataset":"ad-costs","level":"family","jurisdiction":"UT","stateName":"Utah","practice":"disability-access","family":"disability-access","familyName":"Disability access (ADA)","familyNameEs":"Accesibilidad para personas con discapacidad (ADA)","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"Utah, Disability access (ADA): English head \"ada lawyer\": top-of-page bids $3.14 to $20.00 a click, competition low. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":20,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"ada lawyer","bid_low_en":3.14,"bid_high_en":20,"competition_en":"LOW","competition_index_en":8,"family_bid_low_median":3.14,"family_bid_high_median":7.53,"queries_with_bid":3,"head_searches":110,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:UT:landlord-tenant","dataset":"ad-costs","level":"family","jurisdiction":"UT","stateName":"Utah","practice":"landlord-tenant","family":"landlord-tenant","topLevel":true,"familyName":"Landlord and tenant","familyNameEs":"Arrendadores e inquilinos","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"Utah, Landlord and tenant: English head \"eviction lawyer\": top-of-page bids $2.15 to $20.80 a click, competition medium. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":20.8,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"eviction lawyer","bid_low_en":2.15,"bid_high_en":20.8,"competition_en":"MEDIUM","competition_index_en":48,"family_bid_low_median":2.35,"family_bid_high_median":20.8,"queries_with_bid":5,"head_searches":260,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:UT:real-estate","dataset":"ad-costs","level":"family","jurisdiction":"UT","stateName":"Utah","practice":"real-estate","family":"real-estate","topLevel":true,"familyName":"Real estate","familyNameEs":"Bienes raíces","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"Utah, Real estate: English head \"real estate lawyer\": top-of-page bids $2.93 to $15.50 a click, competition low. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":15.5,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"real estate lawyer","bid_low_en":2.93,"bid_high_en":15.5,"competition_en":"LOW","competition_index_en":1,"family_bid_low_median":2.54,"family_bid_high_median":9.73,"queries_with_bid":5,"head_searches":1300,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:UT:foreclosure-defense","dataset":"ad-costs","level":"family","jurisdiction":"UT","stateName":"Utah","practice":"foreclosure-defense","family":"foreclosure-defense","familyName":"Foreclosure defense","familyNameEs":"Defensa contra ejecuciones hipotecarias","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"Utah, Foreclosure defense: English head \"foreclosure attorney\": top-of-page bids $8.53 to $24.74 a click, competition medium. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":24.74,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"foreclosure attorney","bid_low_en":8.53,"bid_high_en":24.74,"competition_en":"MEDIUM","competition_index_en":63,"family_bid_low_median":8.53,"family_bid_high_median":24.74,"queries_with_bid":1,"head_searches":30,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:UT:intellectual-property","dataset":"ad-costs","level":"family","jurisdiction":"UT","stateName":"Utah","practice":"intellectual-property","family":"intellectual-property","topLevel":true,"familyName":"Intellectual property","familyNameEs":"Propiedad intelectual","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"Utah, Intellectual property: English head \"intellectual property lawyer\": top-of-page bids $5.52 to $18.88 a click, competition low. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":18.88,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"intellectual property lawyer","bid_low_en":5.52,"bid_high_en":18.88,"competition_en":"LOW","competition_index_en":1,"family_bid_low_median":3.95,"family_bid_high_median":19.06,"queries_with_bid":6,"head_searches":1300,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:UT:trademark","dataset":"ad-costs","level":"family","jurisdiction":"UT","stateName":"Utah","practice":"trademark","family":"trademark","familyName":"Trademarks","familyNameEs":"Marcas","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"Utah, Trademarks: English head \"trademark attorney\": top-of-page bids $12.91 to $26.95 a click, competition medium. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":26.95,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"trademark attorney","bid_low_en":12.91,"bid_high_en":26.95,"competition_en":"MEDIUM","competition_index_en":56,"family_bid_low_median":9,"family_bid_high_median":39.13,"queries_with_bid":4,"head_searches":390,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:UT:patent","dataset":"ad-costs","level":"family","jurisdiction":"UT","stateName":"Utah","practice":"patent","family":"patent","familyName":"Patents","familyNameEs":"Patentes","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"Utah, Patents: English head \"patent attorney\": top-of-page bids $3.42 to $33.37 a click, competition low. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":33.37,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"patent attorney","bid_low_en":3.42,"bid_high_en":33.37,"competition_en":"LOW","competition_index_en":2,"family_bid_low_median":4.32,"family_bid_high_median":22.2,"queries_with_bid":4,"head_searches":390,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:UT:tax","dataset":"ad-costs","level":"family","jurisdiction":"UT","stateName":"Utah","practice":"tax","family":"tax","topLevel":true,"familyName":"Tax disputes and IRS problems","familyNameEs":"Disputas fiscales y problemas con el IRS","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"Utah, Tax disputes and IRS problems: English head \"tax lawyer\": top-of-page bids $10.71 to $33.49 a click, competition low. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":33.49,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"tax lawyer","bid_low_en":10.71,"bid_high_en":33.49,"competition_en":"LOW","competition_index_en":2,"family_bid_low_median":10.71,"family_bid_high_median":33.49,"queries_with_bid":6,"head_searches":1300,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:UT:education-law","dataset":"ad-costs","level":"family","jurisdiction":"UT","stateName":"Utah","practice":"education-law","family":"education-law","topLevel":true,"familyName":"Education law","familyNameEs":"Derecho educativo","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"Utah, Education law: English head \"education lawyer\": top-of-page bids $2.56 to $56.90 a click, competition low. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":56.9,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"education lawyer","bid_low_en":2.56,"bid_high_en":56.9,"competition_en":"LOW","competition_index_en":24,"family_bid_low_median":2.56,"family_bid_high_median":56.9,"queries_with_bid":2,"head_searches":30,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:VA:personal-injury","dataset":"ad-costs","level":"family","jurisdiction":"VA","stateName":"Virginia","practice":"personal-injury","family":"personal-injury","topLevel":true,"familyName":"Personal injury","familyNameEs":"Lesiones personales","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"Virginia, Personal injury: English head \"personal injury attorney near me\": top-of-page bids $53.24 to $334 a click, competition low; Spanish head \"abogado de lesiones personales\": $12.49 to $106, competition low. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":334.33,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"personal injury attorney near me","bid_low_en":53.24,"bid_high_en":334.33,"competition_en":"LOW","competition_index_en":14,"head_es":"abogado de lesiones personales","bid_low_es":12.49,"bid_high_es":106.43,"competition_es":"LOW","competition_index_es":23,"family_bid_low_median":44.41,"family_bid_high_median":273.46,"queries_with_bid":7,"head_searches":8100,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:VA:auto-accidents","dataset":"ad-costs","level":"family","jurisdiction":"VA","stateName":"Virginia","practice":"auto-accidents","family":"auto-accidents","familyName":"Car accidents","familyNameEs":"Accidentes de auto","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"Virginia, Car accidents: English head \"car accident lawyer near me\": top-of-page bids $106 to $393 a click, competition low; Spanish head \"abogado de accidentes de carro\": $72.09 to $191, competition high. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":393.25,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"car accident lawyer near me","bid_low_en":105.96,"bid_high_en":393.25,"competition_en":"LOW","competition_index_en":4,"head_es":"abogado de accidentes de carro","bid_low_es":72.09,"bid_high_es":190.53,"competition_es":"HIGH","competition_index_es":96,"family_bid_low_median":80.63,"family_bid_high_median":288.22,"queries_with_bid":8,"head_searches":3600,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:VA:motorcycle-accidents","dataset":"ad-costs","level":"family","jurisdiction":"VA","stateName":"Virginia","practice":"motorcycle-accidents","family":"motorcycle-accidents","familyName":"Motorcycle accidents","familyNameEs":"Accidentes de motocicleta","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"Virginia, Motorcycle accidents: English head \"motorcycle accident lawyer near me\": top-of-page bids $191 to $500 a click, competition low. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":500,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"motorcycle accident lawyer near me","bid_low_en":190.89,"bid_high_en":500,"competition_en":"LOW","competition_index_en":5,"family_bid_low_median":190.89,"family_bid_high_median":500,"queries_with_bid":3,"head_searches":1300,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:VA:premises-liability","dataset":"ad-costs","level":"family","jurisdiction":"VA","stateName":"Virginia","practice":"premises-liability","family":"premises-liability","familyName":"Premises liability (slip and fall)","familyNameEs":"Responsabilidad de propietarios (resbalones y caídas)","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"Virginia, Premises liability (slip and fall): English head \"slip and fall attorney\": top-of-page bids $71.59 to $262 a click, competition medium. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":261.56,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"slip and fall attorney","bid_low_en":71.59,"bid_high_en":261.56,"competition_en":"MEDIUM","competition_index_en":54,"family_bid_low_median":36.84,"family_bid_high_median":268.28,"queries_with_bid":4,"head_searches":260,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:VA:dog-bites","dataset":"ad-costs","level":"family","jurisdiction":"VA","stateName":"Virginia","practice":"dog-bites","family":"dog-bites","familyName":"Dog bites","familyNameEs":"Mordeduras de perro","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"Virginia, Dog bites: English head \"dog bite lawyer\": top-of-page bids $29.71 to $330 a click, competition low. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":330.15,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"dog bite lawyer","bid_low_en":29.71,"bid_high_en":330.15,"competition_en":"LOW","competition_index_en":20,"family_bid_low_median":20.12,"family_bid_high_median":289.08,"queries_with_bid":3,"head_searches":210,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:VA:maritime-injury","dataset":"ad-costs","level":"family","jurisdiction":"VA","stateName":"Virginia","practice":"maritime-injury","family":"maritime-injury","familyName":"Maritime and boating injuries","familyNameEs":"Lesiones marítimas y en embarcaciones","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"Virginia, Maritime and boating injuries: English head \"maritime lawyer\": top-of-page bids $19.03 to $111 a click, competition low. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":110.91,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"maritime lawyer","bid_low_en":19.03,"bid_high_en":110.91,"competition_en":"LOW","competition_index_en":7,"family_bid_low_median":19.03,"family_bid_high_median":110.91,"queries_with_bid":1,"head_searches":390,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:VA:assault-defamation","dataset":"ad-costs","level":"family","jurisdiction":"VA","stateName":"Virginia","practice":"assault-defamation","family":"assault-defamation","familyName":"Assault, libel and slander","familyNameEs":"Agresión, libelo y difamación","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"Virginia, Assault, libel and slander: English head \"defamation lawyer\": top-of-page bids $1.93 to $7.03 a click, competition low. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":7.03,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"defamation lawyer","bid_low_en":1.93,"bid_high_en":7.03,"competition_en":"LOW","competition_index_en":30,"family_bid_low_median":1.93,"family_bid_high_median":6.86,"queries_with_bid":3,"head_searches":390,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:VA:medical-malpractice","dataset":"ad-costs","level":"family","jurisdiction":"VA","stateName":"Virginia","practice":"medical-malpractice","family":"medical-malpractice","topLevel":true,"familyName":"Medical malpractice","familyNameEs":"Negligencia médica","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"Virginia, Medical malpractice: English head \"medical malpractice lawyer\": top-of-page bids $3.08 to $11.29 a click, competition low. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":11.29,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"medical malpractice lawyer","bid_low_en":3.08,"bid_high_en":11.29,"competition_en":"LOW","competition_index_en":2,"family_bid_low_median":2.48,"family_bid_high_median":11.05,"queries_with_bid":6,"head_searches":4400,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:VA:mass-tort","dataset":"ad-costs","level":"family","jurisdiction":"VA","stateName":"Virginia","practice":"mass-tort","family":"mass-tort","topLevel":true,"familyName":"Mass torts","familyNameEs":"Daños masivos","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"Virginia, Mass torts: English head \"class action lawyer\": top-of-page bids $6.22 to $18.97 a click, competition low. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":18.97,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"class action lawyer","bid_low_en":6.22,"bid_high_en":18.97,"competition_en":"LOW","competition_index_en":20,"family_bid_low_median":6.22,"family_bid_high_median":18.97,"queries_with_bid":2,"head_searches":260,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:VA:product-liability","dataset":"ad-costs","level":"family","jurisdiction":"VA","stateName":"Virginia","practice":"product-liability","family":"product-liability","familyName":"Product liability","familyNameEs":"Responsabilidad por productos","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"Virginia, Product liability: English head \"product liability attorney\": top-of-page bids $9.05 to $69.78 a click, competition medium. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":69.78,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"product liability attorney","bid_low_en":9.05,"bid_high_en":69.78,"competition_en":"MEDIUM","competition_index_en":46,"family_bid_low_median":9.05,"family_bid_high_median":69.78,"queries_with_bid":1,"head_searches":70,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:VA:mesothelioma","dataset":"ad-costs","level":"family","jurisdiction":"VA","stateName":"Virginia","practice":"toxic-exposure","family":"mesothelioma","parent":"toxic-exposure","familyName":"Mesothelioma","familyNameEs":"Mesotelioma","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"Virginia, Mesothelioma: English head \"mesothelioma attorney\": top-of-page bids $81.03 to $213 a click, competition low. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":212.75,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"mesothelioma attorney","bid_low_en":81.03,"bid_high_en":212.75,"competition_en":"LOW","competition_index_en":11,"family_bid_low_median":93.03,"family_bid_high_median":384.9,"queries_with_bid":3,"head_searches":1000,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:VA:workers-compensation","dataset":"ad-costs","level":"family","jurisdiction":"VA","stateName":"Virginia","practice":"workers-compensation","family":"workers-compensation","topLevel":true,"familyName":"Workers' compensation","familyNameEs":"Compensación laboral","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"Virginia, Workers' compensation: English head \"workers comp attorney\": top-of-page bids $18.50 to $75.49 a click, competition medium; Spanish head \"abogado de compensacion laboral\": $23.74 to $130, competition high. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":75.49,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"workers comp attorney","bid_low_en":18.5,"bid_high_en":75.49,"competition_en":"MEDIUM","competition_index_en":36,"head_es":"abogado de compensacion laboral","bid_low_es":23.74,"bid_high_es":130.05,"competition_es":"HIGH","competition_index_es":78,"family_bid_low_median":18.5,"family_bid_high_median":83.73,"queries_with_bid":10,"head_searches":2900,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:VA:employment-law","dataset":"ad-costs","level":"family","jurisdiction":"VA","stateName":"Virginia","practice":"employment-law","family":"employment-law","topLevel":true,"familyName":"Employment law","familyNameEs":"Derecho laboral","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"Virginia, Employment law: English head \"employment lawyer\": top-of-page bids $2.17 to $12.68 a click, competition low; Spanish head \"abogado laboral\": $2.27 to $53.17, competition medium. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":12.68,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"employment lawyer","bid_low_en":2.17,"bid_high_en":12.68,"competition_en":"LOW","competition_index_en":4,"head_es":"abogado laboral","bid_low_es":2.27,"bid_high_es":53.17,"competition_es":"MEDIUM","competition_index_es":47,"family_bid_low_median":2.27,"family_bid_high_median":12.57,"queries_with_bid":11,"head_searches":4400,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:VA:employment-discrimination","dataset":"ad-costs","level":"family","jurisdiction":"VA","stateName":"Virginia","practice":"employment-discrimination","family":"employment-discrimination","familyName":"Workplace discrimination and harassment","familyNameEs":"Discriminación y acoso laboral","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"Virginia, Workplace discrimination and harassment: English head \"employment discrimination lawyer\": top-of-page bids $1.60 to $9.50 a click, competition medium. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":9.5,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"employment discrimination lawyer","bid_low_en":1.6,"bid_high_en":9.5,"competition_en":"MEDIUM","competition_index_en":43,"family_bid_low_median":1.6,"family_bid_high_median":9.5,"queries_with_bid":3,"head_searches":260,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:VA:wrongful-termination","dataset":"ad-costs","level":"family","jurisdiction":"VA","stateName":"Virginia","practice":"wrongful-termination","family":"wrongful-termination","familyName":"Wrongful termination and retaliation","familyNameEs":"Despido injustificado y represalias","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"Virginia, Wrongful termination and retaliation: English head \"wrongful termination lawyer\": top-of-page bids $1.74 to $7.87 a click, competition medium. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":7.87,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"wrongful termination lawyer","bid_low_en":1.74,"bid_high_en":7.87,"competition_en":"MEDIUM","competition_index_en":50,"family_bid_low_median":1.51,"family_bid_high_median":7.08,"queries_with_bid":4,"head_searches":1300,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:VA:whistleblower","dataset":"ad-costs","level":"family","jurisdiction":"VA","stateName":"Virginia","practice":"whistleblower","family":"whistleblower","familyName":"Whistleblower and qui tam","familyNameEs":"Denunciantes y acciones qui tam","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"Virginia, Whistleblower and qui tam: English head \"whistleblower lawyer\": top-of-page bids $4.36 to $27.51 a click, competition medium. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":27.51,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"whistleblower lawyer","bid_low_en":4.36,"bid_high_en":27.51,"competition_en":"MEDIUM","competition_index_en":43,"family_bid_low_median":4.36,"family_bid_high_median":27.51,"queries_with_bid":3,"head_searches":110,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:VA:labor-relations","dataset":"ad-costs","level":"family","jurisdiction":"VA","stateName":"Virginia","practice":"labor-relations","family":"labor-relations","familyName":"Labor and union relations","familyNameEs":"Relaciones laborales y sindicales","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"Virginia, Labor and union relations: English head \"union lawyer\": top-of-page bids $4.65 to $5.96 a click, competition low. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":5.96,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"union lawyer","bid_low_en":4.65,"bid_high_en":5.96,"competition_en":"LOW","competition_index_en":26,"family_bid_low_median":4.65,"family_bid_high_median":5.96,"queries_with_bid":1,"head_searches":10,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:VA:employee-benefits","dataset":"ad-costs","level":"family","jurisdiction":"VA","stateName":"Virginia","practice":"employee-benefits","family":"employee-benefits","familyName":"Employee benefits and ERISA","familyNameEs":"Beneficios de empleados y ERISA","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"Virginia, Employee benefits and ERISA: English head \"erisa lawyer\": top-of-page bids $4.11 to $33.33 a click, competition low. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":33.33,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"erisa lawyer","bid_low_en":4.11,"bid_high_en":33.33,"competition_en":"LOW","competition_index_en":9,"family_bid_low_median":5.04,"family_bid_high_median":27.07,"queries_with_bid":2,"head_searches":90,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:VA:immigration","dataset":"ad-costs","level":"family","jurisdiction":"VA","stateName":"Virginia","practice":"immigration","family":"immigration","topLevel":true,"familyName":"Immigration","familyNameEs":"Inmigración","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"Virginia, Immigration: English head \"immigration lawyer\": top-of-page bids $5.55 to $15.40 a click, competition low; Spanish head \"abogado de inmigracion\": $7.06 to $50.00, competition high. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":15.4,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"immigration lawyer","bid_low_en":5.55,"bid_high_en":15.4,"competition_en":"LOW","competition_index_en":11,"head_es":"abogado de inmigracion","bid_low_es":7.06,"bid_high_es":50,"competition_es":"HIGH","competition_index_es":93,"family_bid_low_median":5.55,"family_bid_high_median":19.1,"queries_with_bid":7,"head_searches":4400,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:VA:removal-defense","dataset":"ad-costs","level":"family","jurisdiction":"VA","stateName":"Virginia","practice":"removal-defense","family":"removal-defense","familyName":"Deportation and removal defense","familyNameEs":"Defensa contra la deportación","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"Virginia, Deportation and removal defense: English head \"deportation lawyer\": top-of-page bids $5.86 to $35.00 a click, competition high. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":35,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"deportation lawyer","bid_low_en":5.86,"bid_high_en":35,"competition_en":"HIGH","competition_index_en":74,"family_bid_low_median":5.86,"family_bid_high_median":35,"queries_with_bid":2,"head_searches":20,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:VA:employment-immigration","dataset":"ad-costs","level":"family","jurisdiction":"VA","stateName":"Virginia","practice":"employment-immigration","family":"employment-immigration","familyName":"Work visas and employment-based immigration","familyNameEs":"Visas de trabajo e inmigración por empleo","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"Virginia, Work visas and employment-based immigration: English head \"h1b lawyer\": top-of-page bids $7.15 to $32.11 a click, competition high. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":32.11,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"h1b lawyer","bid_low_en":7.15,"bid_high_en":32.11,"competition_en":"HIGH","competition_index_en":94,"family_bid_low_median":7.15,"family_bid_high_median":32.11,"queries_with_bid":1,"head_searches":90,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:VA:family-law","dataset":"ad-costs","level":"family","jurisdiction":"VA","stateName":"Virginia","practice":"family-law","family":"family-law","topLevel":true,"familyName":"Family law","familyNameEs":"Derecho de familia","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"Virginia, Family law: English head \"family law attorney\": top-of-page bids $3.95 to $25.99 a click, competition low; Spanish head \"abogado de familia\": $1.65 to $6.46, competition high. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":25.99,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"family law attorney","bid_low_en":3.95,"bid_high_en":25.99,"competition_en":"LOW","competition_index_en":8,"head_es":"abogado de familia","bid_low_es":1.65,"bid_high_es":6.46,"competition_es":"HIGH","competition_index_es":78,"family_bid_low_median":2.37,"family_bid_high_median":25.99,"queries_with_bid":9,"head_searches":6600,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:VA:divorce","dataset":"ad-costs","level":"family","jurisdiction":"VA","stateName":"Virginia","practice":"divorce","family":"divorce","familyName":"Divorce","familyNameEs":"Divorcio","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"Virginia, Divorce: English head \"divorce lawyer\": top-of-page bids $4.60 to $27.87 a click, competition low; Spanish head \"abogado de divorcio\": $2.18 to $8.86, competition high. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":27.87,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"divorce lawyer","bid_low_en":4.6,"bid_high_en":27.87,"competition_en":"LOW","competition_index_en":7,"head_es":"abogado de divorcio","bid_low_es":2.18,"bid_high_es":8.86,"competition_es":"HIGH","competition_index_es":82,"family_bid_low_median":3.17,"family_bid_high_median":21.63,"queries_with_bid":8,"head_searches":6600,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:VA:child-custody","dataset":"ad-costs","level":"family","jurisdiction":"VA","stateName":"Virginia","practice":"child-custody","family":"child-custody","familyName":"Child custody","familyNameEs":"Custodia de menores","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"Virginia, Child custody: English head \"child custody attorney near me\": top-of-page bids $1.89 to $26.89 a click, competition medium. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":26.89,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"child custody attorney near me","bid_low_en":1.89,"bid_high_en":26.89,"competition_en":"MEDIUM","competition_index_en":52,"family_bid_low_median":2.82,"family_bid_high_median":26.89,"queries_with_bid":5,"head_searches":1000,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:VA:child-support","dataset":"ad-costs","level":"family","jurisdiction":"VA","stateName":"Virginia","practice":"child-support","family":"child-support","familyName":"Child support","familyNameEs":"Manutención de menores","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"Virginia, Child support: English head \"child support lawyer\": top-of-page bids $3.58 to $26.05 a click, competition medium. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":26.05,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"child support lawyer","bid_low_en":3.58,"bid_high_en":26.05,"competition_en":"MEDIUM","competition_index_en":38,"family_bid_low_median":2.96,"family_bid_high_median":27.05,"queries_with_bid":4,"head_searches":1300,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:VA:adoption","dataset":"ad-costs","level":"family","jurisdiction":"VA","stateName":"Virginia","practice":"adoption","family":"adoption","familyName":"Adoption and paternity","familyNameEs":"Adopción y paternidad","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"Virginia, Adoption and paternity: English head \"adoption lawyer\": top-of-page bids $3.48 to $16.52 a click, competition low. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":16.52,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"adoption lawyer","bid_low_en":3.48,"bid_high_en":16.52,"competition_en":"LOW","competition_index_en":20,"family_bid_low_median":3.48,"family_bid_high_median":16.52,"queries_with_bid":2,"head_searches":590,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:VA:juvenile","dataset":"ad-costs","level":"family","jurisdiction":"VA","stateName":"Virginia","practice":"juvenile","family":"juvenile","familyName":"Juvenile cases","familyNameEs":"Casos de menores","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"Virginia, Juvenile cases: English head \"juvenile defense lawyer\": top-of-page bids $2.18 to $13.64 a click, competition low. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":13.64,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"juvenile defense lawyer","bid_low_en":2.18,"bid_high_en":13.64,"competition_en":"LOW","competition_index_en":26,"family_bid_low_median":2.04,"family_bid_high_median":20.09,"queries_with_bid":2,"head_searches":50,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:VA:domestic-violence","dataset":"ad-costs","level":"family","jurisdiction":"VA","stateName":"Virginia","practice":"domestic-violence","family":"domestic-violence","familyName":"Domestic violence and protective orders","familyNameEs":"Violencia doméstica y órdenes de protección","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"Virginia, Domestic violence and protective orders: English head \"domestic violence lawyer\": top-of-page bids $5.40 to $37.39 a click, competition medium; Spanish head \"abogado de violencia domestica\": $4.87 to $75.19, competition high. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":37.39,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"domestic violence lawyer","bid_low_en":5.4,"bid_high_en":37.39,"competition_en":"MEDIUM","competition_index_en":40,"head_es":"abogado de violencia domestica","bid_low_es":4.87,"bid_high_es":75.19,"competition_es":"HIGH","competition_index_es":71,"family_bid_low_median":5.4,"family_bid_high_median":31.58,"queries_with_bid":7,"head_searches":170,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:VA:criminal-defense","dataset":"ad-costs","level":"family","jurisdiction":"VA","stateName":"Virginia","practice":"criminal-defense","family":"criminal-defense","topLevel":true,"familyName":"Criminal defense","familyNameEs":"Defensa penal","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"Virginia, Criminal defense: English head \"criminal defense lawyer\": top-of-page bids $4.31 to $86.25 a click, competition low; Spanish head \"abogado penal\": $3.70 to $38.89, competition medium. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":86.25,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"criminal defense lawyer","bid_low_en":4.31,"bid_high_en":86.25,"competition_en":"LOW","competition_index_en":3,"head_es":"abogado penal","bid_low_es":3.7,"bid_high_es":38.89,"competition_es":"MEDIUM","competition_index_es":48,"family_bid_low_median":4,"family_bid_high_median":45.75,"queries_with_bid":8,"head_searches":4400,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:VA:dui-dwi","dataset":"ad-costs","level":"family","jurisdiction":"VA","stateName":"Virginia","practice":"dui-dwi","family":"dui-dwi","familyName":"DUI and DWI","familyNameEs":"Conducir en estado de ebriedad (DUI/DWI)","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"Virginia, DUI and DWI: English head \"dui lawyer near me\": top-of-page bids $5.27 to $70.95 a click, competition low; Spanish head \"abogado de dui\": $13.16 to $96.71, competition high. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":70.95,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"dui lawyer near me","bid_low_en":5.27,"bid_high_en":70.95,"competition_en":"LOW","competition_index_en":18,"head_es":"abogado de dui","bid_low_es":13.16,"bid_high_es":96.71,"competition_es":"HIGH","competition_index_es":69,"family_bid_low_median":5.27,"family_bid_high_median":70.95,"queries_with_bid":7,"head_searches":6600,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:VA:drug-crimes","dataset":"ad-costs","level":"family","jurisdiction":"VA","stateName":"Virginia","practice":"drug-crimes","family":"drug-crimes","familyName":"Drug charges","familyNameEs":"Delitos de drogas","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"Virginia, Drug charges: English head \"drug charges lawyer\": top-of-page bids $2.58 to $13.16 a click, competition low. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":13.16,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"drug charges lawyer","bid_low_en":2.58,"bid_high_en":13.16,"competition_en":"LOW","competition_index_en":22,"family_bid_low_median":2.58,"family_bid_high_median":13.16,"queries_with_bid":1,"head_searches":70,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:VA:white-collar","dataset":"ad-costs","level":"family","jurisdiction":"VA","stateName":"Virginia","practice":"white-collar","family":"white-collar","familyName":"White-collar and fraud charges","familyNameEs":"Delitos de cuello blanco y fraude","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"Virginia, White-collar and fraud charges: English head \"federal criminal defense lawyer\": top-of-page bids $6.67 to $70.00 a click, competition low. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":70,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"federal criminal defense lawyer","bid_low_en":6.67,"bid_high_en":70,"competition_en":"LOW","competition_index_en":18,"family_bid_low_median":6.67,"family_bid_high_median":70,"queries_with_bid":1,"head_searches":90,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:VA:expungement","dataset":"ad-costs","level":"family","jurisdiction":"VA","stateName":"Virginia","practice":"expungement","family":"expungement","familyName":"Record sealing and expungement","familyNameEs":"Sellado y eliminación de antecedentes","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"Virginia, Record sealing and expungement: English head \"expungement lawyer\": top-of-page bids $4.43 to $15.22 a click, competition low. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":15.22,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"expungement lawyer","bid_low_en":4.43,"bid_high_en":15.22,"competition_en":"LOW","competition_index_en":6,"family_bid_low_median":2.21,"family_bid_high_median":10.33,"queries_with_bid":4,"head_searches":720,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:VA:bankruptcy","dataset":"ad-costs","level":"family","jurisdiction":"VA","stateName":"Virginia","practice":"bankruptcy","family":"bankruptcy","topLevel":true,"familyName":"Bankruptcy","familyNameEs":"Bancarrota","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"Virginia, Bankruptcy: Spanish head \"abogado de bancarrota\": $5.75 to $21.75, competition high. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":21.75,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_es":"abogado de bancarrota","bid_low_es":5.75,"bid_high_es":21.75,"competition_es":"HIGH","competition_index_es":85,"family_bid_low_median":5.45,"family_bid_high_median":20.73,"queries_with_bid":2,"head_searches":30,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:VA:chapter-7","dataset":"ad-costs","level":"family","jurisdiction":"VA","stateName":"Virginia","practice":"consumer-bankruptcy","family":"chapter-7","parent":"consumer-bankruptcy","familyName":"Chapter 7 bankruptcy","familyNameEs":"Bancarrota del capítulo 7","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"Virginia, Chapter 7 bankruptcy: English head \"chapter 7 attorney\": top-of-page bids $2.55 to $14.19 a click, competition medium. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":14.19,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"chapter 7 attorney","bid_low_en":2.55,"bid_high_en":14.19,"competition_en":"MEDIUM","competition_index_en":61,"family_bid_low_median":1.7,"family_bid_high_median":12.23,"queries_with_bid":2,"head_searches":20,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:VA:chapter-13","dataset":"ad-costs","level":"family","jurisdiction":"VA","stateName":"Virginia","practice":"consumer-bankruptcy","family":"chapter-13","parent":"consumer-bankruptcy","familyName":"Chapter 13 bankruptcy","familyNameEs":"Bancarrota del capítulo 13","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"Virginia, Chapter 13 bankruptcy: English head \"chapter 13 attorney\": top-of-page bids $16.52 to $28.00 a click, competition medium. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":28,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"chapter 13 attorney","bid_low_en":16.52,"bid_high_en":28,"competition_en":"MEDIUM","competition_index_en":46,"family_bid_low_median":16.52,"family_bid_high_median":28,"queries_with_bid":1,"head_searches":40,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:VA:estate-planning","dataset":"ad-costs","level":"family","jurisdiction":"VA","stateName":"Virginia","practice":"estate-planning","family":"estate-planning","topLevel":true,"familyName":"Estate planning","familyNameEs":"Planificación patrimonial","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"Virginia, Estate planning: English head \"estate planning attorney\": top-of-page bids $3.46 to $22.85 a click, competition low. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":22.85,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"estate planning attorney","bid_low_en":3.46,"bid_high_en":22.85,"competition_en":"LOW","competition_index_en":10,"family_bid_low_median":3.46,"family_bid_high_median":22.85,"queries_with_bid":9,"head_searches":9900,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:VA:probate","dataset":"ad-costs","level":"family","jurisdiction":"VA","stateName":"Virginia","practice":"probate","family":"probate","familyName":"Probate and estate administration","familyNameEs":"Sucesiones y administración de herencias","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"Virginia, Probate and estate administration: English head \"probate attorney\": top-of-page bids $3.37 to $20.14 a click, competition low. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":20.14,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"probate attorney","bid_low_en":3.37,"bid_high_en":20.14,"competition_en":"LOW","competition_index_en":11,"family_bid_low_median":4.2,"family_bid_high_median":25.28,"queries_with_bid":4,"head_searches":1900,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:VA:guardianship","dataset":"ad-costs","level":"family","jurisdiction":"VA","stateName":"Virginia","practice":"guardianship","family":"guardianship","familyName":"Guardianship and conservatorship","familyNameEs":"Tutela y curatela","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"Virginia, Guardianship and conservatorship: English head \"guardianship attorney\": top-of-page bids $8.58 to $34.61 a click, competition low. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":34.61,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"guardianship attorney","bid_low_en":8.58,"bid_high_en":34.61,"competition_en":"LOW","competition_index_en":30,"family_bid_low_median":8.58,"family_bid_high_median":34.61,"queries_with_bid":1,"head_searches":320,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:VA:elder-law","dataset":"ad-costs","level":"family","jurisdiction":"VA","stateName":"Virginia","practice":"elder-law","family":"elder-law","familyName":"Elder law and long-term care planning","familyNameEs":"Derecho de personas mayores y planificación de cuidados","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"Virginia, Elder law and long-term care planning: English head \"elder law attorney\": top-of-page bids $2.54 to $23.37 a click, competition low. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":23.37,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"elder law attorney","bid_low_en":2.54,"bid_high_en":23.37,"competition_en":"LOW","competition_index_en":13,"family_bid_low_median":1.81,"family_bid_high_median":11.64,"queries_with_bid":4,"head_searches":880,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:VA:ssdi","dataset":"ad-costs","level":"family","jurisdiction":"VA","stateName":"Virginia","practice":"ssdi","family":"ssdi","topLevel":true,"familyName":"Social Security disability (SSDI and SSI)","familyNameEs":"Discapacidad del Seguro Social (SSDI y SSI)","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"Virginia, Social Security disability (SSDI and SSI): English head \"disability lawyer\": top-of-page bids $9.92 to $34.36 a click, competition medium; Spanish head \"abogado de seguro social\": $2.41 to $57.28, competition high. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":34.36,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"disability lawyer","bid_low_en":9.92,"bid_high_en":34.36,"competition_en":"MEDIUM","competition_index_en":62,"head_es":"abogado de seguro social","bid_low_es":2.41,"bid_high_es":57.28,"competition_es":"HIGH","competition_index_es":89,"family_bid_low_median":4.77,"family_bid_high_median":29.23,"queries_with_bid":6,"head_searches":480,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:VA:va-disability","dataset":"ad-costs","level":"family","jurisdiction":"VA","stateName":"Virginia","practice":"va-disability","family":"va-disability","topLevel":true,"familyName":"VA disability and veterans' benefits","familyNameEs":"Discapacidad y beneficios de veteranos (VA)","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"Virginia, VA disability and veterans' benefits: English head \"va disability lawyer\": top-of-page bids $7.18 to $29.72 a click, competition medium. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":29.72,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"va disability lawyer","bid_low_en":7.18,"bid_high_en":29.72,"competition_en":"MEDIUM","competition_index_en":49,"family_bid_low_median":6.93,"family_bid_high_median":25.44,"queries_with_bid":3,"head_searches":260,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:VA:lemon-law","dataset":"ad-costs","level":"family","jurisdiction":"VA","stateName":"Virginia","practice":"lemon-law","family":"lemon-law","topLevel":true,"familyName":"Lemon law and auto fraud","familyNameEs":"Ley limón y fraude automotriz","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"Virginia, Lemon law and auto fraud: English head \"lemon law lawyer\": top-of-page bids $5.91 to $46.58 a click, competition medium. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":46.58,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"lemon law lawyer","bid_low_en":5.91,"bid_high_en":46.58,"competition_en":"MEDIUM","competition_index_en":57,"family_bid_low_median":6.04,"family_bid_high_median":44.25,"queries_with_bid":4,"head_searches":390,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:VA:consumer-protection","dataset":"ad-costs","level":"family","jurisdiction":"VA","stateName":"Virginia","practice":"consumer-protection","family":"consumer-protection","topLevel":true,"familyName":"Consumer protection","familyNameEs":"Protección al consumidor","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"Virginia, Consumer protection: English head \"consumer protection lawyer\": top-of-page bids $1.82 to $7.48 a click, competition medium. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":7.48,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"consumer protection lawyer","bid_low_en":1.82,"bid_high_en":7.48,"competition_en":"MEDIUM","competition_index_en":50,"family_bid_low_median":1.82,"family_bid_high_median":6.78,"queries_with_bid":5,"head_searches":320,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:VA:debt-collection-defense","dataset":"ad-costs","level":"family","jurisdiction":"VA","stateName":"Virginia","practice":"debt-collection-defense","family":"debt-collection-defense","familyName":"Debt collection abuse (FDCPA)","familyNameEs":"Abusos en el cobro de deudas (FDCPA)","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"Virginia, Debt collection abuse (FDCPA): English head \"debt collection lawyer\": top-of-page bids $3.42 to $13.78 a click, competition low. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":13.78,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"debt collection lawyer","bid_low_en":3.42,"bid_high_en":13.78,"competition_en":"LOW","competition_index_en":21,"family_bid_low_median":2.6,"family_bid_high_median":11.85,"queries_with_bid":3,"head_searches":320,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:VA:credit-reporting","dataset":"ad-costs","level":"family","jurisdiction":"VA","stateName":"Virginia","practice":"credit-reporting","family":"credit-reporting","familyName":"Credit report errors (FCRA)","familyNameEs":"Errores en el informe de crédito (FCRA)","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"Virginia, Credit report errors (FCRA): English head \"fcra lawyer\": top-of-page bids $7.76 to $666 a click, competition medium. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":666.12,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"fcra lawyer","bid_low_en":7.76,"bid_high_en":666.12,"competition_en":"MEDIUM","competition_index_en":52,"family_bid_low_median":7.76,"family_bid_high_median":666.12,"queries_with_bid":1,"head_searches":20,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:VA:tcpa-robocalls","dataset":"ad-costs","level":"family","jurisdiction":"VA","stateName":"Virginia","practice":"tcpa-robocalls","family":"tcpa-robocalls","familyName":"Robocalls and junk texts (TCPA)","familyNameEs":"Llamadas automáticas y mensajes no deseados (TCPA)","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"Virginia, Robocalls and junk texts (TCPA): English head \"tcpa lawyer\": top-of-page bids $1.18 to $9.78 a click, competition low. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":9.78,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"tcpa lawyer","bid_low_en":1.18,"bid_high_en":9.78,"competition_en":"LOW","competition_index_en":15,"family_bid_low_median":1.18,"family_bid_high_median":9.78,"queries_with_bid":1,"head_searches":40,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:VA:consumer-fraud","dataset":"ad-costs","level":"family","jurisdiction":"VA","stateName":"Virginia","practice":"consumer-fraud","family":"consumer-fraud","familyName":"Consumer fraud and scams","familyNameEs":"Fraude al consumidor y estafas","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"Virginia, Consumer fraud and scams: English head \"fraud attorney\": top-of-page bids $3.84 to $13.50 a click, competition high. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":13.5,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"fraud attorney","bid_low_en":3.84,"bid_high_en":13.5,"competition_en":"HIGH","competition_index_en":67,"family_bid_low_median":3.58,"family_bid_high_median":11.52,"queries_with_bid":2,"head_searches":70,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:VA:business-law","dataset":"ad-costs","level":"family","jurisdiction":"VA","stateName":"Virginia","practice":"business-law","family":"business-law","topLevel":true,"familyName":"Business and commercial law","familyNameEs":"Derecho empresarial y comercial","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"Virginia, Business and commercial law: English head \"business lawyer\": top-of-page bids $3.95 to $15.68 a click, competition low. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":15.68,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"business lawyer","bid_low_en":3.95,"bid_high_en":15.68,"competition_en":"LOW","competition_index_en":1,"family_bid_low_median":2.98,"family_bid_high_median":15.81,"queries_with_bid":6,"head_searches":3600,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:VA:business-formation","dataset":"ad-costs","level":"family","jurisdiction":"VA","stateName":"Virginia","practice":"business-formation","family":"business-formation","familyName":"Business formation and governance","familyNameEs":"Constitución y gobierno de empresas","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"Virginia, Business formation and governance: English head \"small business lawyer\": top-of-page bids $3.83 to $20.39 a click, competition medium. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":20.39,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"small business lawyer","bid_low_en":3.83,"bid_high_en":20.39,"competition_en":"MEDIUM","competition_index_en":53,"family_bid_low_median":5.42,"family_bid_high_median":20.39,"queries_with_bid":3,"head_searches":110,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:VA:contract-disputes","dataset":"ad-costs","level":"family","jurisdiction":"VA","stateName":"Virginia","practice":"contract-disputes","family":"contract-disputes","familyName":"Contract disputes","familyNameEs":"Disputas contractuales","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"Virginia, Contract disputes: English head \"contract lawyer\": top-of-page bids $3.14 to $16.13 a click, competition low. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":16.13,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"contract lawyer","bid_low_en":3.14,"bid_high_en":16.13,"competition_en":"LOW","competition_index_en":1,"family_bid_low_median":2.93,"family_bid_high_median":15.3,"queries_with_bid":3,"head_searches":3600,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:VA:franchise","dataset":"ad-costs","level":"family","jurisdiction":"VA","stateName":"Virginia","practice":"franchise","family":"franchise","familyName":"Franchise","familyNameEs":"Franquicias","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"Virginia, Franchise: English head \"franchise lawyer\": top-of-page bids $5.58 to $32.27 a click, competition low. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":32.27,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"franchise lawyer","bid_low_en":5.58,"bid_high_en":32.27,"competition_en":"LOW","competition_index_en":31,"family_bid_low_median":5.58,"family_bid_high_median":32.27,"queries_with_bid":2,"head_searches":70,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:VA:insurance-claims","dataset":"ad-costs","level":"family","jurisdiction":"VA","stateName":"Virginia","practice":"insurance-claims","family":"insurance-claims","topLevel":true,"familyName":"Insurance claim disputes and bad faith","familyNameEs":"Disputas con aseguradoras y mala fe","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"Virginia, Insurance claim disputes and bad faith: English head \"insurance attorney\": top-of-page bids $11.72 to $33.85 a click, competition low. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":33.85,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"insurance attorney","bid_low_en":11.72,"bid_high_en":33.85,"competition_en":"LOW","competition_index_en":13,"family_bid_low_median":10.23,"family_bid_high_median":47.14,"queries_with_bid":4,"head_searches":140,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:VA:civil-rights","dataset":"ad-costs","level":"family","jurisdiction":"VA","stateName":"Virginia","practice":"civil-rights","family":"civil-rights","topLevel":true,"familyName":"Civil rights","familyNameEs":"Derechos civiles","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"Virginia, Civil rights: English head \"civil rights attorney\": top-of-page bids $1.73 to $5.40 a click, competition medium. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":5.4,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"civil rights attorney","bid_low_en":1.73,"bid_high_en":5.4,"competition_en":"MEDIUM","competition_index_en":42,"family_bid_low_median":1.59,"family_bid_high_median":5.33,"queries_with_bid":4,"head_searches":390,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:VA:housing-discrimination","dataset":"ad-costs","level":"family","jurisdiction":"VA","stateName":"Virginia","practice":"housing-discrimination","family":"housing-discrimination","familyName":"Housing discrimination","familyNameEs":"Discriminación en la vivienda","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"Virginia, Housing discrimination: English head \"fair housing lawyer\": top-of-page bids $0.55 to $8.62 a click, competition low. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":8.62,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"fair housing lawyer","bid_low_en":0.55,"bid_high_en":8.62,"competition_en":"LOW","competition_index_en":12,"family_bid_low_median":0.55,"family_bid_high_median":8.62,"queries_with_bid":1,"head_searches":90,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:VA:disability-access","dataset":"ad-costs","level":"family","jurisdiction":"VA","stateName":"Virginia","practice":"disability-access","family":"disability-access","familyName":"Disability access (ADA)","familyNameEs":"Accesibilidad para personas con discapacidad (ADA)","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"Virginia, Disability access (ADA): English head \"ada lawyer\": top-of-page bids $1.90 to $9.37 a click, competition low. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":9.37,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"ada lawyer","bid_low_en":1.9,"bid_high_en":9.37,"competition_en":"LOW","competition_index_en":8,"family_bid_low_median":2.44,"family_bid_high_median":11.28,"queries_with_bid":3,"head_searches":320,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:VA:landlord-tenant","dataset":"ad-costs","level":"family","jurisdiction":"VA","stateName":"Virginia","practice":"landlord-tenant","family":"landlord-tenant","topLevel":true,"familyName":"Landlord and tenant","familyNameEs":"Arrendadores e inquilinos","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"Virginia, Landlord and tenant: English head \"eviction lawyer\": top-of-page bids $1.67 to $5.02 a click, competition low. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":5.02,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"eviction lawyer","bid_low_en":1.67,"bid_high_en":5.02,"competition_en":"LOW","competition_index_en":29,"family_bid_low_median":1.66,"family_bid_high_median":5.69,"queries_with_bid":6,"head_searches":1300,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:VA:real-estate","dataset":"ad-costs","level":"family","jurisdiction":"VA","stateName":"Virginia","practice":"real-estate","family":"real-estate","topLevel":true,"familyName":"Real estate","familyNameEs":"Bienes raíces","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"Virginia, Real estate: English head \"real estate lawyer\": top-of-page bids $1.86 to $10.48 a click, competition low. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":10.48,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"real estate lawyer","bid_low_en":1.86,"bid_high_en":10.48,"competition_en":"LOW","competition_index_en":2,"family_bid_low_median":1.86,"family_bid_high_median":10.48,"queries_with_bid":5,"head_searches":3600,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:VA:foreclosure-defense","dataset":"ad-costs","level":"family","jurisdiction":"VA","stateName":"Virginia","practice":"foreclosure-defense","family":"foreclosure-defense","familyName":"Foreclosure defense","familyNameEs":"Defensa contra ejecuciones hipotecarias","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"Virginia, Foreclosure defense: English head \"foreclosure attorney\": top-of-page bids $3.35 to $22.00 a click, competition low. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":22,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"foreclosure attorney","bid_low_en":3.35,"bid_high_en":22,"competition_en":"LOW","competition_index_en":24,"family_bid_low_median":4.41,"family_bid_high_median":19.14,"queries_with_bid":2,"head_searches":140,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:VA:intellectual-property","dataset":"ad-costs","level":"family","jurisdiction":"VA","stateName":"Virginia","practice":"intellectual-property","family":"intellectual-property","topLevel":true,"familyName":"Intellectual property","familyNameEs":"Propiedad intelectual","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"Virginia, Intellectual property: English head \"intellectual property lawyer\": top-of-page bids $5.29 to $18.93 a click, competition low. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":18.93,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"intellectual property lawyer","bid_low_en":5.29,"bid_high_en":18.93,"competition_en":"LOW","competition_index_en":1,"family_bid_low_median":4.92,"family_bid_high_median":18.93,"queries_with_bid":6,"head_searches":3600,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:VA:trademark","dataset":"ad-costs","level":"family","jurisdiction":"VA","stateName":"Virginia","practice":"trademark","family":"trademark","familyName":"Trademarks","familyNameEs":"Marcas","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"Virginia, Trademarks: English head \"trademark attorney\": top-of-page bids $9.29 to $31.06 a click, competition medium. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":31.06,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"trademark attorney","bid_low_en":9.29,"bid_high_en":31.06,"competition_en":"MEDIUM","competition_index_en":50,"family_bid_low_median":9.41,"family_bid_high_median":28.48,"queries_with_bid":4,"head_searches":1000,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:VA:patent","dataset":"ad-costs","level":"family","jurisdiction":"VA","stateName":"Virginia","practice":"patent","family":"patent","familyName":"Patents","familyNameEs":"Patentes","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"Virginia, Patents: English head \"patent attorney\": top-of-page bids $8.05 to $39.00 a click, competition low. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":39,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"patent attorney","bid_low_en":8.05,"bid_high_en":39,"competition_en":"LOW","competition_index_en":3,"family_bid_low_median":7.97,"family_bid_high_median":32.12,"queries_with_bid":4,"head_searches":1300,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:VA:copyright","dataset":"ad-costs","level":"family","jurisdiction":"VA","stateName":"Virginia","practice":"copyright","family":"copyright","familyName":"Copyright","familyNameEs":"Derechos de autor","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"Virginia, Copyright: English head \"copyright lawyer\": top-of-page bids $1.95 to $10.54 a click, competition low. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":10.54,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"copyright lawyer","bid_low_en":1.95,"bid_high_en":10.54,"competition_en":"LOW","competition_index_en":4,"family_bid_low_median":2.92,"family_bid_high_median":10.63,"queries_with_bid":2,"head_searches":210,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:VA:tax","dataset":"ad-costs","level":"family","jurisdiction":"VA","stateName":"Virginia","practice":"tax","family":"tax","topLevel":true,"familyName":"Tax disputes and IRS problems","familyNameEs":"Disputas fiscales y problemas con el IRS","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"Virginia, Tax disputes and IRS problems: English head \"tax lawyer\": top-of-page bids $13.89 to $51.77 a click, competition low; Spanish head \"abogado de impuestos\": $14.41 to $48.88, competition high. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":51.77,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"tax lawyer","bid_low_en":13.89,"bid_high_en":51.77,"competition_en":"LOW","competition_index_en":2,"head_es":"abogado de impuestos","bid_low_es":14.41,"bid_high_es":48.88,"competition_es":"HIGH","competition_index_es":89,"family_bid_low_median":13.89,"family_bid_high_median":49.79,"queries_with_bid":7,"head_searches":3600,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:VA:education-law","dataset":"ad-costs","level":"family","jurisdiction":"VA","stateName":"Virginia","practice":"education-law","family":"education-law","topLevel":true,"familyName":"Education law","familyNameEs":"Derecho educativo","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"Virginia, Education law: English head \"education lawyer\": top-of-page bids $1.84 to $5.62 a click, competition medium. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":5.62,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"education lawyer","bid_low_en":1.84,"bid_high_en":5.62,"competition_en":"MEDIUM","competition_index_en":41,"family_bid_low_median":1.84,"family_bid_high_median":5.62,"queries_with_bid":3,"head_searches":110,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:VA:special-education","dataset":"ad-costs","level":"family","jurisdiction":"VA","stateName":"Virginia","practice":"special-education","family":"special-education","familyName":"Special education (IDEA)","familyNameEs":"Educación especial (IDEA)","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"Virginia, Special education (IDEA): English head \"special ed advocate\": top-of-page bids $0.99 to $8.67 a click, competition low. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":8.67,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"special ed advocate","bid_low_en":0.99,"bid_high_en":8.67,"competition_en":"LOW","competition_index_en":19,"family_bid_low_median":2.25,"family_bid_high_median":5.81,"queries_with_bid":3,"head_searches":140,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:VA:investor-claims","dataset":"ad-costs","level":"family","jurisdiction":"VA","stateName":"Virginia","practice":"investor-claims","family":"investor-claims","topLevel":true,"familyName":"Securities and investor fraud","familyNameEs":"Fraude bursátil y reclamos de inversionistas","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"Virginia, Securities and investor fraud: English head \"securities fraud lawyer\": top-of-page bids $16.17 to $54.31 a click, competition low. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":54.31,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"securities fraud lawyer","bid_low_en":16.17,"bid_high_en":54.31,"competition_en":"LOW","competition_index_en":22,"family_bid_low_median":10.31,"family_bid_high_median":34.15,"queries_with_bid":2,"head_searches":30,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:VT:personal-injury","dataset":"ad-costs","level":"family","jurisdiction":"VT","stateName":"Vermont","practice":"personal-injury","family":"personal-injury","topLevel":true,"familyName":"Personal injury","familyNameEs":"Lesiones personales","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"Vermont, Personal injury: English head \"personal injury attorney near me\": top-of-page bids $12.05 to $147 a click, competition low. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":147.49,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"personal injury attorney near me","bid_low_en":12.05,"bid_high_en":147.49,"competition_en":"LOW","competition_index_en":4,"family_bid_low_median":14.94,"family_bid_high_median":212.63,"queries_with_bid":2,"head_searches":390,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:VT:assault-defamation","dataset":"ad-costs","level":"family","jurisdiction":"VT","stateName":"Vermont","practice":"assault-defamation","family":"assault-defamation","familyName":"Assault, libel and slander","familyNameEs":"Agresión, libelo y difamación","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"Vermont, Assault, libel and slander: English head \"defamation lawyer\": top-of-page bids $1.20 to $2.08 a click, competition low. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":2.08,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"defamation lawyer","bid_low_en":1.2,"bid_high_en":2.08,"competition_en":"LOW","competition_index_en":26,"family_bid_low_median":1.2,"family_bid_high_median":2.08,"queries_with_bid":1,"head_searches":20,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:VT:medical-malpractice","dataset":"ad-costs","level":"family","jurisdiction":"VT","stateName":"Vermont","practice":"medical-malpractice","family":"medical-malpractice","topLevel":true,"familyName":"Medical malpractice","familyNameEs":"Negligencia médica","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"Vermont, Medical malpractice: English head \"medical malpractice lawyer\": top-of-page bids $2.32 to $20.01 a click, competition low. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":20.01,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"medical malpractice lawyer","bid_low_en":2.32,"bid_high_en":20.01,"competition_en":"LOW","competition_index_en":3,"family_bid_low_median":2.69,"family_bid_high_median":14.25,"queries_with_bid":4,"head_searches":260,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:VT:workers-compensation","dataset":"ad-costs","level":"family","jurisdiction":"VT","stateName":"Vermont","practice":"workers-compensation","family":"workers-compensation","topLevel":true,"familyName":"Workers' compensation","familyNameEs":"Compensación laboral","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"Vermont, Workers' compensation: English head \"workers comp attorney\": top-of-page bids $3.03 to $18.79 a click, competition low. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":18.79,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"workers comp attorney","bid_low_en":3.03,"bid_high_en":18.79,"competition_en":"LOW","competition_index_en":12,"family_bid_low_median":3.03,"family_bid_high_median":17.47,"queries_with_bid":6,"head_searches":260,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:VT:employment-law","dataset":"ad-costs","level":"family","jurisdiction":"VT","stateName":"Vermont","practice":"employment-law","family":"employment-law","topLevel":true,"familyName":"Employment law","familyNameEs":"Derecho laboral","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"Vermont, Employment law: English head \"employment lawyer\": top-of-page bids $1.41 to $4.80 a click, competition low. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":4.8,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"employment lawyer","bid_low_en":1.41,"bid_high_en":4.8,"competition_en":"LOW","competition_index_en":4,"family_bid_low_median":1.19,"family_bid_high_median":4.17,"queries_with_bid":5,"head_searches":210,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:VT:wrongful-termination","dataset":"ad-costs","level":"family","jurisdiction":"VT","stateName":"Vermont","practice":"wrongful-termination","family":"wrongful-termination","familyName":"Wrongful termination and retaliation","familyNameEs":"Despido injustificado y represalias","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"Vermont, Wrongful termination and retaliation: English head \"wrongful termination lawyer\": top-of-page bids $1.18 to $7.70 a click, competition medium. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":7.7,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"wrongful termination lawyer","bid_low_en":1.18,"bid_high_en":7.7,"competition_en":"MEDIUM","competition_index_en":54,"family_bid_low_median":1.22,"family_bid_high_median":5.55,"queries_with_bid":3,"head_searches":50,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:VT:immigration","dataset":"ad-costs","level":"family","jurisdiction":"VT","stateName":"Vermont","practice":"immigration","family":"immigration","topLevel":true,"familyName":"Immigration","familyNameEs":"Inmigración","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"Vermont, Immigration: English head \"immigration lawyer\": top-of-page bids $5.03 to $15.00 a click, competition low. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":15,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"immigration lawyer","bid_low_en":5.03,"bid_high_en":15,"competition_en":"LOW","competition_index_en":6,"family_bid_low_median":5.51,"family_bid_high_median":17.6,"queries_with_bid":2,"head_searches":210,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:VT:family-law","dataset":"ad-costs","level":"family","jurisdiction":"VT","stateName":"Vermont","practice":"family-law","family":"family-law","topLevel":true,"familyName":"Family law","familyNameEs":"Derecho de familia","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"Vermont, Family law: English head \"family law attorney\": top-of-page bids $2.45 to $6.74 a click, competition low. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":6.74,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"family law attorney","bid_low_en":2.45,"bid_high_en":6.74,"competition_en":"LOW","competition_index_en":4,"family_bid_low_median":1.23,"family_bid_high_median":3.66,"queries_with_bid":4,"head_searches":320,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:VT:divorce","dataset":"ad-costs","level":"family","jurisdiction":"VT","stateName":"Vermont","practice":"divorce","family":"divorce","familyName":"Divorce","familyNameEs":"Divorcio","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"Vermont, Divorce: English head \"divorce lawyer\": top-of-page bids $2.70 to $5.45 a click, competition low. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":5.45,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"divorce lawyer","bid_low_en":2.7,"bid_high_en":5.45,"competition_en":"LOW","competition_index_en":2,"family_bid_low_median":1.66,"family_bid_high_median":5.45,"queries_with_bid":5,"head_searches":390,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:VT:dui-dwi","dataset":"ad-costs","level":"family","jurisdiction":"VT","stateName":"Vermont","practice":"dui-dwi","family":"dui-dwi","familyName":"DUI and DWI","familyNameEs":"Conducir en estado de ebriedad (DUI/DWI)","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"Vermont, DUI and DWI: English head \"dui lawyer\": top-of-page bids $12.20 to $28.25 a click, competition low. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":28.25,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"dui lawyer","bid_low_en":12.2,"bid_high_en":28.25,"competition_en":"LOW","competition_index_en":2,"family_bid_low_median":8.11,"family_bid_high_median":29.12,"queries_with_bid":4,"head_searches":210,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:VT:debt-collection-defense","dataset":"ad-costs","level":"family","jurisdiction":"VT","stateName":"Vermont","practice":"debt-collection-defense","family":"debt-collection-defense","familyName":"Debt collection abuse (FDCPA)","familyNameEs":"Abusos en el cobro de deudas (FDCPA)","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"Vermont, Debt collection abuse (FDCPA): English head \"debt collection lawyer\": top-of-page bids $4.02 to $11.33 a click, competition high. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":11.33,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"debt collection lawyer","bid_low_en":4.02,"bid_high_en":11.33,"competition_en":"HIGH","competition_index_en":83,"family_bid_low_median":4.02,"family_bid_high_median":11.33,"queries_with_bid":1,"head_searches":10,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:VT:civil-rights","dataset":"ad-costs","level":"family","jurisdiction":"VT","stateName":"Vermont","practice":"civil-rights","family":"civil-rights","topLevel":true,"familyName":"Civil rights","familyNameEs":"Derechos civiles","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"Vermont, Civil rights: English head \"civil rights attorney\": top-of-page bids $1.57 to $4.75 a click, competition medium. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":4.75,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"civil rights attorney","bid_low_en":1.57,"bid_high_en":4.75,"competition_en":"MEDIUM","competition_index_en":42,"family_bid_low_median":1.66,"family_bid_high_median":4.2,"queries_with_bid":3,"head_searches":20,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:VT:real-estate","dataset":"ad-costs","level":"family","jurisdiction":"VT","stateName":"Vermont","practice":"real-estate","family":"real-estate","topLevel":true,"familyName":"Real estate","familyNameEs":"Bienes raíces","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"Vermont, Real estate: English head \"real estate lawyer\": top-of-page bids $1.67 to $4.68 a click, competition low. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":4.68,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"real estate lawyer","bid_low_en":1.67,"bid_high_en":4.68,"competition_en":"LOW","competition_index_en":2,"family_bid_low_median":1.67,"family_bid_high_median":4.69,"queries_with_bid":3,"head_searches":210,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:VT:intellectual-property","dataset":"ad-costs","level":"family","jurisdiction":"VT","stateName":"Vermont","practice":"intellectual-property","family":"intellectual-property","topLevel":true,"familyName":"Intellectual property","familyNameEs":"Propiedad intelectual","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"Vermont, Intellectual property: English head \"intellectual property lawyer\": top-of-page bids $8.41 to $28.27 a click, competition low. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":28.27,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"intellectual property lawyer","bid_low_en":8.41,"bid_high_en":28.27,"competition_en":"LOW","competition_index_en":1,"family_bid_low_median":8.41,"family_bid_high_median":28.27,"queries_with_bid":2,"head_searches":170,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:VT:trademark","dataset":"ad-costs","level":"family","jurisdiction":"VT","stateName":"Vermont","practice":"trademark","family":"trademark","familyName":"Trademarks","familyNameEs":"Marcas","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"Vermont, Trademarks: English head \"trademark attorney\": top-of-page bids $5.00 to $11.64 a click, competition high. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":11.64,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"trademark attorney","bid_low_en":5,"bid_high_en":11.64,"competition_en":"HIGH","competition_index_en":80,"family_bid_low_median":5,"family_bid_high_median":11.64,"queries_with_bid":1,"head_searches":50,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:VT:tax","dataset":"ad-costs","level":"family","jurisdiction":"VT","stateName":"Vermont","practice":"tax","family":"tax","topLevel":true,"familyName":"Tax disputes and IRS problems","familyNameEs":"Disputas fiscales y problemas con el IRS","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"Vermont, Tax disputes and IRS problems: English head \"tax lawyer\": top-of-page bids $6.92 to $16.67 a click, competition low. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":16.67,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"tax lawyer","bid_low_en":6.92,"bid_high_en":16.67,"competition_en":"LOW","competition_index_en":1,"family_bid_low_median":6.56,"family_bid_high_median":18.78,"queries_with_bid":4,"head_searches":210,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:WA:personal-injury","dataset":"ad-costs","level":"family","jurisdiction":"WA","stateName":"Washington","practice":"personal-injury","family":"personal-injury","topLevel":true,"familyName":"Personal injury","familyNameEs":"Lesiones personales","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"Washington, Personal injury: English head \"personal injury attorney near me\": top-of-page bids $80.00 to $273 a click, competition low. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":272.51,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"personal injury attorney near me","bid_low_en":80,"bid_high_en":272.51,"competition_en":"LOW","competition_index_en":14,"family_bid_low_median":88,"family_bid_high_median":284.24,"queries_with_bid":6,"head_searches":9900,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:WA:auto-accidents","dataset":"ad-costs","level":"family","jurisdiction":"WA","stateName":"Washington","practice":"auto-accidents","family":"auto-accidents","familyName":"Car accidents","familyNameEs":"Accidentes de auto","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"Washington, Car accidents: English head \"car accident lawyer near me\": top-of-page bids $120 to $349 a click, competition low; Spanish head \"abogado de accidentes de carro\": $100 to $376, competition high. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":348.74,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"car accident lawyer near me","bid_low_en":120,"bid_high_en":348.74,"competition_en":"LOW","competition_index_en":14,"head_es":"abogado de accidentes de carro","bid_low_es":100,"bid_high_es":375.85,"competition_es":"HIGH","competition_index_es":82,"family_bid_low_median":120,"family_bid_high_median":375.85,"queries_with_bid":7,"head_searches":5400,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:WA:truck-accidents","dataset":"ad-costs","level":"family","jurisdiction":"WA","stateName":"Washington","practice":"truck-accidents","family":"truck-accidents","familyName":"Truck accidents","familyNameEs":"Accidentes de camiones","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"Washington, Truck accidents: English head \"truck accident lawyer near me\": top-of-page bids $230 to $900 a click, competition low. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":900,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"truck accident lawyer near me","bid_low_en":230,"bid_high_en":900,"competition_en":"LOW","competition_index_en":12,"family_bid_low_median":161.19,"family_bid_high_median":900,"queries_with_bid":4,"head_searches":1900,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:WA:motorcycle-accidents","dataset":"ad-costs","level":"family","jurisdiction":"WA","stateName":"Washington","practice":"motorcycle-accidents","family":"motorcycle-accidents","familyName":"Motorcycle accidents","familyNameEs":"Accidentes de motocicleta","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"Washington, Motorcycle accidents: English head \"motorcycle accident lawyer near me\": top-of-page bids $24.27 to $300 a click, competition low. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":300,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"motorcycle accident lawyer near me","bid_low_en":24.27,"bid_high_en":300,"competition_en":"LOW","competition_index_en":4,"family_bid_low_median":92.79,"family_bid_high_median":470,"queries_with_bid":4,"head_searches":2400,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:WA:rideshare-accidents","dataset":"ad-costs","level":"family","jurisdiction":"WA","stateName":"Washington","practice":"rideshare-accidents","family":"rideshare-accidents","familyName":"Rideshare accidents","familyNameEs":"Accidentes de vehículos de transporte por aplicación","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"Washington, Rideshare accidents: English head \"uber accident lawyer\": top-of-page bids $30.55 to $105 a click, competition low. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":105,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"uber accident lawyer","bid_low_en":30.55,"bid_high_en":105,"competition_en":"LOW","competition_index_en":8,"family_bid_low_median":30.55,"family_bid_high_median":105,"queries_with_bid":2,"head_searches":70,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:WA:premises-liability","dataset":"ad-costs","level":"family","jurisdiction":"WA","stateName":"Washington","practice":"premises-liability","family":"premises-liability","familyName":"Premises liability (slip and fall)","familyNameEs":"Responsabilidad de propietarios (resbalones y caídas)","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"Washington, Premises liability (slip and fall): English head \"slip and fall lawyer near me\": top-of-page bids $55.27 to $196 a click, competition low. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":196.11,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"slip and fall lawyer near me","bid_low_en":55.27,"bid_high_en":196.11,"competition_en":"LOW","competition_index_en":4,"family_bid_low_median":39.6,"family_bid_high_median":220.53,"queries_with_bid":4,"head_searches":1000,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:WA:dog-bites","dataset":"ad-costs","level":"family","jurisdiction":"WA","stateName":"Washington","practice":"dog-bites","family":"dog-bites","familyName":"Dog bites","familyNameEs":"Mordeduras de perro","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"Washington, Dog bites: English head \"dog bite lawyer near me\": top-of-page bids $40.81 to $171 a click, competition low. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":170.56,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"dog bite lawyer near me","bid_low_en":40.81,"bid_high_en":170.56,"competition_en":"LOW","competition_index_en":3,"family_bid_low_median":40.81,"family_bid_high_median":170.56,"queries_with_bid":3,"head_searches":1600,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:WA:wrongful-death","dataset":"ad-costs","level":"family","jurisdiction":"WA","stateName":"Washington","practice":"wrongful-death","family":"wrongful-death","familyName":"Wrongful death","familyNameEs":"Muerte por negligencia","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"Washington, Wrongful death: English head \"wrongful death lawyer\": top-of-page bids $142 to $218 a click, competition low. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":218.5,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"wrongful death lawyer","bid_low_en":142.5,"bid_high_en":218.5,"competition_en":"LOW","competition_index_en":4,"family_bid_low_median":119.32,"family_bid_high_median":328.76,"queries_with_bid":4,"head_searches":320,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:WA:maritime-injury","dataset":"ad-costs","level":"family","jurisdiction":"WA","stateName":"Washington","practice":"maritime-injury","family":"maritime-injury","familyName":"Maritime and boating injuries","familyNameEs":"Lesiones marítimas y en embarcaciones","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"Washington, Maritime and boating injuries: English head \"maritime lawyer\": top-of-page bids $60.01 to $1,000 a click, competition low. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":1000,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"maritime lawyer","bid_low_en":60.01,"bid_high_en":1000,"competition_en":"LOW","competition_index_en":15,"family_bid_low_median":46.97,"family_bid_high_median":1000,"queries_with_bid":2,"head_searches":390,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:WA:assault-defamation","dataset":"ad-costs","level":"family","jurisdiction":"WA","stateName":"Washington","practice":"assault-defamation","family":"assault-defamation","familyName":"Assault, libel and slander","familyNameEs":"Agresión, libelo y difamación","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"Washington, Assault, libel and slander: English head \"defamation lawyer\": top-of-page bids $2.22 to $8.47 a click, competition low. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":8.47,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"defamation lawyer","bid_low_en":2.22,"bid_high_en":8.47,"competition_en":"LOW","competition_index_en":27,"family_bid_low_median":1.94,"family_bid_high_median":8.86,"queries_with_bid":5,"head_searches":320,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:WA:medical-malpractice","dataset":"ad-costs","level":"family","jurisdiction":"WA","stateName":"Washington","practice":"medical-malpractice","family":"medical-malpractice","topLevel":true,"familyName":"Medical malpractice","familyNameEs":"Negligencia médica","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"Washington, Medical malpractice: English head \"medical malpractice lawyer\": top-of-page bids $6.88 to $36.03 a click, competition low. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":36.03,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"medical malpractice lawyer","bid_low_en":6.88,"bid_high_en":36.03,"competition_en":"LOW","competition_index_en":4,"family_bid_low_median":5.33,"family_bid_high_median":25,"queries_with_bid":6,"head_searches":3600,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:WA:mass-tort","dataset":"ad-costs","level":"family","jurisdiction":"WA","stateName":"Washington","practice":"mass-tort","family":"mass-tort","topLevel":true,"familyName":"Mass torts","familyNameEs":"Daños masivos","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"Washington, Mass torts: English head \"class action lawyer\": top-of-page bids $5.27 to $25.07 a click, competition low. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":25.07,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"class action lawyer","bid_low_en":5.27,"bid_high_en":25.07,"competition_en":"LOW","competition_index_en":21,"family_bid_low_median":5.27,"family_bid_high_median":25.07,"queries_with_bid":2,"head_searches":260,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:WA:product-liability","dataset":"ad-costs","level":"family","jurisdiction":"WA","stateName":"Washington","practice":"product-liability","family":"product-liability","familyName":"Product liability","familyNameEs":"Responsabilidad por productos","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"Washington, Product liability: English head \"product liability attorney\": top-of-page bids $7.09 to $27.75 a click, competition medium. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":27.75,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"product liability attorney","bid_low_en":7.09,"bid_high_en":27.75,"competition_en":"MEDIUM","competition_index_en":53,"family_bid_low_median":6.05,"family_bid_high_median":26.7,"queries_with_bid":2,"head_searches":110,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:WA:mesothelioma","dataset":"ad-costs","level":"family","jurisdiction":"WA","stateName":"Washington","practice":"toxic-exposure","family":"mesothelioma","parent":"toxic-exposure","familyName":"Mesothelioma","familyNameEs":"Mesotelioma","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"Washington, Mesothelioma: English head \"mesothelioma attorney\": top-of-page bids $81.03 to $294 a click, competition low. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":293.7,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"mesothelioma attorney","bid_low_en":81.03,"bid_high_en":293.7,"competition_en":"LOW","competition_index_en":17,"family_bid_low_median":231.26,"family_bid_high_median":414.77,"queries_with_bid":3,"head_searches":140,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:WA:workers-compensation","dataset":"ad-costs","level":"family","jurisdiction":"WA","stateName":"Washington","practice":"workers-compensation","family":"workers-compensation","topLevel":true,"familyName":"Workers' compensation","familyNameEs":"Compensación laboral","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"Washington, Workers' compensation: English head \"workers comp attorney\": top-of-page bids $12.10 to $60.37 a click, competition low; Spanish head \"abogado de accidentes de trabajo\": $5.46 to $40.71, competition high. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":60.37,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"workers comp attorney","bid_low_en":12.1,"bid_high_en":60.37,"competition_en":"LOW","competition_index_en":13,"head_es":"abogado de accidentes de trabajo","bid_low_es":5.46,"bid_high_es":40.71,"competition_es":"HIGH","competition_index_es":71,"family_bid_low_median":11.89,"family_bid_high_median":60.36,"queries_with_bid":10,"head_searches":1900,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:WA:employment-law","dataset":"ad-costs","level":"family","jurisdiction":"WA","stateName":"Washington","practice":"employment-law","family":"employment-law","topLevel":true,"familyName":"Employment law","familyNameEs":"Derecho laboral","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"Washington, Employment law: English head \"employment lawyer\": top-of-page bids $3.62 to $15.19 a click, competition low; Spanish head \"abogado laboral cerca de mi\": $2.65 to $19.44, competition medium. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":15.19,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"employment lawyer","bid_low_en":3.62,"bid_high_en":15.19,"competition_en":"LOW","competition_index_en":7,"head_es":"abogado laboral cerca de mi","bid_low_es":2.65,"bid_high_es":19.44,"competition_es":"MEDIUM","competition_index_es":52,"family_bid_low_median":3.62,"family_bid_high_median":19.44,"queries_with_bid":11,"head_searches":3600,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:WA:employment-discrimination","dataset":"ad-costs","level":"family","jurisdiction":"WA","stateName":"Washington","practice":"employment-discrimination","family":"employment-discrimination","familyName":"Workplace discrimination and harassment","familyNameEs":"Discriminación y acoso laboral","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"Washington, Workplace discrimination and harassment: English head \"employment discrimination lawyer\": top-of-page bids $5.36 to $26.82 a click, competition low. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":26.82,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"employment discrimination lawyer","bid_low_en":5.36,"bid_high_en":26.82,"competition_en":"LOW","competition_index_en":19,"family_bid_low_median":3.77,"family_bid_high_median":18.27,"queries_with_bid":4,"head_searches":260,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:WA:wrongful-termination","dataset":"ad-costs","level":"family","jurisdiction":"WA","stateName":"Washington","practice":"wrongful-termination","family":"wrongful-termination","familyName":"Wrongful termination and retaliation","familyNameEs":"Despido injustificado y represalias","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"Washington, Wrongful termination and retaliation: English head \"wrongful termination lawyer\": top-of-page bids $4.53 to $36.77 a click, competition medium. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":36.77,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"wrongful termination lawyer","bid_low_en":4.53,"bid_high_en":36.77,"competition_en":"MEDIUM","competition_index_en":36,"family_bid_low_median":4.53,"family_bid_high_median":21.43,"queries_with_bid":5,"head_searches":1000,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:WA:whistleblower","dataset":"ad-costs","level":"family","jurisdiction":"WA","stateName":"Washington","practice":"whistleblower","family":"whistleblower","familyName":"Whistleblower and qui tam","familyNameEs":"Denunciantes y acciones qui tam","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"Washington, Whistleblower and qui tam: English head \"whistleblower lawyer\": top-of-page bids $3.61 to $12.63 a click, competition low. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":12.63,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"whistleblower lawyer","bid_low_en":3.61,"bid_high_en":12.63,"competition_en":"LOW","competition_index_en":11,"family_bid_low_median":3.61,"family_bid_high_median":12.63,"queries_with_bid":2,"head_searches":170,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:WA:employee-benefits","dataset":"ad-costs","level":"family","jurisdiction":"WA","stateName":"Washington","practice":"employee-benefits","family":"employee-benefits","familyName":"Employee benefits and ERISA","familyNameEs":"Beneficios de empleados y ERISA","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"Washington, Employee benefits and ERISA: English head \"erisa lawyer\": top-of-page bids $2.77 to $59.77 a click, competition low. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":59.77,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"erisa lawyer","bid_low_en":2.77,"bid_high_en":59.77,"competition_en":"LOW","competition_index_en":12,"family_bid_low_median":3.22,"family_bid_high_median":79,"queries_with_bid":2,"head_searches":90,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:WA:immigration","dataset":"ad-costs","level":"family","jurisdiction":"WA","stateName":"Washington","practice":"immigration","family":"immigration","topLevel":true,"familyName":"Immigration","familyNameEs":"Inmigración","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"Washington, Immigration: English head \"immigration lawyer\": top-of-page bids $3.86 to $18.01 a click, competition low; Spanish head \"abogado de inmigracion\": $4.27 to $30.13, competition high. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":18.01,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"immigration lawyer","bid_low_en":3.86,"bid_high_en":18.01,"competition_en":"LOW","competition_index_en":13,"head_es":"abogado de inmigracion","bid_low_es":4.27,"bid_high_es":30.13,"competition_es":"HIGH","competition_index_es":73,"family_bid_low_median":4.27,"family_bid_high_median":19.29,"queries_with_bid":7,"head_searches":4400,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:WA:removal-defense","dataset":"ad-costs","level":"family","jurisdiction":"WA","stateName":"Washington","practice":"removal-defense","family":"removal-defense","familyName":"Deportation and removal defense","familyNameEs":"Defensa contra la deportación","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"Washington, Deportation and removal defense: English head \"deportation lawyer\": top-of-page bids $3.19 to $13.04 a click, competition high. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":13.04,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"deportation lawyer","bid_low_en":3.19,"bid_high_en":13.04,"competition_en":"HIGH","competition_index_en":75,"family_bid_low_median":4.14,"family_bid_high_median":31.61,"queries_with_bid":4,"head_searches":30,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:WA:family-immigration","dataset":"ad-costs","level":"family","jurisdiction":"WA","stateName":"Washington","practice":"family-immigration","family":"family-immigration","familyName":"Family-based immigration","familyNameEs":"Inmigración por vínculo familiar","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"Washington, Family-based immigration: English head \"green card lawyer\": top-of-page bids $6.79 to $16.92 a click, competition high. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":16.92,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"green card lawyer","bid_low_en":6.79,"bid_high_en":16.92,"competition_en":"HIGH","competition_index_en":74,"family_bid_low_median":12.14,"family_bid_high_median":33.61,"queries_with_bid":2,"head_searches":50,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:WA:employment-immigration","dataset":"ad-costs","level":"family","jurisdiction":"WA","stateName":"Washington","practice":"employment-immigration","family":"employment-immigration","familyName":"Work visas and employment-based immigration","familyNameEs":"Visas de trabajo e inmigración por empleo","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"Washington, Work visas and employment-based immigration: English head \"h1b lawyer\": top-of-page bids $5.88 to $35.75 a click, competition medium. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":35.75,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"h1b lawyer","bid_low_en":5.88,"bid_high_en":35.75,"competition_en":"MEDIUM","competition_index_en":65,"family_bid_low_median":10.63,"family_bid_high_median":51.62,"queries_with_bid":2,"head_searches":110,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:WA:family-law","dataset":"ad-costs","level":"family","jurisdiction":"WA","stateName":"Washington","practice":"family-law","family":"family-law","topLevel":true,"familyName":"Family law","familyNameEs":"Derecho de familia","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"Washington, Family law: English head \"family law attorney\": top-of-page bids $3.73 to $34.12 a click, competition low; Spanish head \"abogado de familia\": $2.47 to $11.86, competition high. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":34.12,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"family law attorney","bid_low_en":3.73,"bid_high_en":34.12,"competition_en":"LOW","competition_index_en":17,"head_es":"abogado de familia","bid_low_es":2.47,"bid_high_es":11.86,"competition_es":"HIGH","competition_index_es":75,"family_bid_low_median":3.31,"family_bid_high_median":29.96,"queries_with_bid":9,"head_searches":5400,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:WA:divorce","dataset":"ad-costs","level":"family","jurisdiction":"WA","stateName":"Washington","practice":"divorce","family":"divorce","familyName":"Divorce","familyNameEs":"Divorcio","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"Washington, Divorce: English head \"divorce lawyer\": top-of-page bids $5.95 to $34.01 a click, competition low; Spanish head \"abogado de divorcio\": $1.96 to $7.46, competition medium. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":34.01,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"divorce lawyer","bid_low_en":5.95,"bid_high_en":34.01,"competition_en":"LOW","competition_index_en":8,"head_es":"abogado de divorcio","bid_low_es":1.96,"bid_high_es":7.46,"competition_es":"MEDIUM","competition_index_es":65,"family_bid_low_median":4.46,"family_bid_high_median":33.33,"queries_with_bid":8,"head_searches":5400,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:WA:child-custody","dataset":"ad-costs","level":"family","jurisdiction":"WA","stateName":"Washington","practice":"child-custody","family":"child-custody","familyName":"Child custody","familyNameEs":"Custodia de menores","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"Washington, Child custody: English head \"child custody attorney\": top-of-page bids $3.40 to $36.53 a click, competition low. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":36.53,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"child custody attorney","bid_low_en":3.4,"bid_high_en":36.53,"competition_en":"LOW","competition_index_en":31,"family_bid_low_median":3.28,"family_bid_high_median":29.69,"queries_with_bid":5,"head_searches":720,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:WA:child-support","dataset":"ad-costs","level":"family","jurisdiction":"WA","stateName":"Washington","practice":"child-support","family":"child-support","familyName":"Child support","familyNameEs":"Manutención de menores","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"Washington, Child support: English head \"child support attorney\": top-of-page bids $2.90 to $12.00 a click, competition medium. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":12,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"child support attorney","bid_low_en":2.9,"bid_high_en":12,"competition_en":"MEDIUM","competition_index_en":39,"family_bid_low_median":3.59,"family_bid_high_median":15.96,"queries_with_bid":3,"head_searches":1000,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:WA:adoption","dataset":"ad-costs","level":"family","jurisdiction":"WA","stateName":"Washington","practice":"adoption","family":"adoption","familyName":"Adoption and paternity","familyNameEs":"Adopción y paternidad","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"Washington, Adoption and paternity: English head \"adoption lawyer\": top-of-page bids $8.05 to $67.89 a click, competition low. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":67.89,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"adoption lawyer","bid_low_en":8.05,"bid_high_en":67.89,"competition_en":"LOW","competition_index_en":12,"family_bid_low_median":8.05,"family_bid_high_median":67.89,"queries_with_bid":2,"head_searches":480,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:WA:juvenile","dataset":"ad-costs","level":"family","jurisdiction":"WA","stateName":"Washington","practice":"juvenile","family":"juvenile","familyName":"Juvenile cases","familyNameEs":"Casos de menores","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"Washington, Juvenile cases: English head \"juvenile defense lawyer\": top-of-page bids $3.75 to $40.90 a click, competition low. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":40.9,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"juvenile defense lawyer","bid_low_en":3.75,"bid_high_en":40.9,"competition_en":"LOW","competition_index_en":22,"family_bid_low_median":3.79,"family_bid_high_median":43.71,"queries_with_bid":2,"head_searches":50,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:WA:domestic-violence","dataset":"ad-costs","level":"family","jurisdiction":"WA","stateName":"Washington","practice":"domestic-violence","family":"domestic-violence","familyName":"Domestic violence and protective orders","familyNameEs":"Violencia doméstica y órdenes de protección","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"Washington, Domestic violence and protective orders: English head \"domestic violence attorney\": top-of-page bids $15.05 to $110 a click, competition medium; Spanish head \"abogado de violencia domestica\": $5.25 to $25.61, competition high. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":109.67,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"domestic violence attorney","bid_low_en":15.05,"bid_high_en":109.67,"competition_en":"MEDIUM","competition_index_en":59,"head_es":"abogado de violencia domestica","bid_low_es":5.25,"bid_high_es":25.61,"competition_es":"HIGH","competition_index_es":73,"family_bid_low_median":9.06,"family_bid_high_median":82.29,"queries_with_bid":7,"head_searches":210,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:WA:criminal-defense","dataset":"ad-costs","level":"family","jurisdiction":"WA","stateName":"Washington","practice":"criminal-defense","family":"criminal-defense","topLevel":true,"familyName":"Criminal defense","familyNameEs":"Defensa penal","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"Washington, Criminal defense: English head \"criminal defense lawyer\": top-of-page bids $10.57 to $90.00 a click, competition low; Spanish head \"abogado criminalista\": $2.83 to $21.42, competition medium. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":90,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"criminal defense lawyer","bid_low_en":10.57,"bid_high_en":90,"competition_en":"LOW","competition_index_en":5,"head_es":"abogado criminalista","bid_low_es":2.83,"bid_high_es":21.42,"competition_es":"MEDIUM","competition_index_es":49,"family_bid_low_median":5.47,"family_bid_high_median":91.56,"queries_with_bid":8,"head_searches":3600,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:WA:dui-dwi","dataset":"ad-costs","level":"family","jurisdiction":"WA","stateName":"Washington","practice":"dui-dwi","family":"dui-dwi","familyName":"DUI and DWI","familyNameEs":"Conducir en estado de ebriedad (DUI/DWI)","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"Washington, DUI and DWI: English head \"dui lawyer\": top-of-page bids $23.32 to $100 a click, competition low. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":100,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"dui lawyer","bid_low_en":23.32,"bid_high_en":100,"competition_en":"LOW","competition_index_en":8,"family_bid_low_median":23.32,"family_bid_high_median":107.12,"queries_with_bid":5,"head_searches":3600,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:WA:white-collar","dataset":"ad-costs","level":"family","jurisdiction":"WA","stateName":"Washington","practice":"white-collar","family":"white-collar","familyName":"White-collar and fraud charges","familyNameEs":"Delitos de cuello blanco y fraude","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"Washington, White-collar and fraud charges: English head \"federal criminal defense lawyer\": top-of-page bids $19.11 to $85.00 a click, competition low. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":85,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"federal criminal defense lawyer","bid_low_en":19.11,"bid_high_en":85,"competition_en":"LOW","competition_index_en":26,"family_bid_low_median":19.11,"family_bid_high_median":85,"queries_with_bid":1,"head_searches":70,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:WA:expungement","dataset":"ad-costs","level":"family","jurisdiction":"WA","stateName":"Washington","practice":"expungement","family":"expungement","familyName":"Record sealing and expungement","familyNameEs":"Sellado y eliminación de antecedentes","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"Washington, Record sealing and expungement: English head \"expungement lawyer\": top-of-page bids $4.61 to $8.77 a click, competition low. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":8.77,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"expungement lawyer","bid_low_en":4.61,"bid_high_en":8.77,"competition_en":"LOW","competition_index_en":7,"family_bid_low_median":4.61,"family_bid_high_median":15.65,"queries_with_bid":3,"head_searches":480,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:WA:bankruptcy","dataset":"ad-costs","level":"family","jurisdiction":"WA","stateName":"Washington","practice":"bankruptcy","family":"bankruptcy","topLevel":true,"familyName":"Bankruptcy","familyNameEs":"Bancarrota","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"Washington, Bankruptcy: Spanish head \"abogado de bancarrota\": $3.12 to $12.21, competition high. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":12.21,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_es":"abogado de bancarrota","bid_low_es":3.12,"bid_high_es":12.21,"competition_es":"HIGH","competition_index_es":76,"family_bid_low_median":2.73,"family_bid_high_median":12.14,"queries_with_bid":2,"head_searches":20,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:WA:business-bankruptcy","dataset":"ad-costs","level":"family","jurisdiction":"WA","stateName":"Washington","practice":"business-bankruptcy","family":"business-bankruptcy","familyName":"Business bankruptcy (Chapter 11)","familyNameEs":"Bancarrota de empresas (capítulo 11)","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"Washington, Business bankruptcy (Chapter 11): English head \"chapter 11 attorney\": top-of-page bids $5.22 to $26.12 a click, competition high. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":26.12,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"chapter 11 attorney","bid_low_en":5.22,"bid_high_en":26.12,"competition_en":"HIGH","competition_index_en":71,"family_bid_low_median":5.22,"family_bid_high_median":26.12,"queries_with_bid":1,"head_searches":20,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:WA:estate-planning","dataset":"ad-costs","level":"family","jurisdiction":"WA","stateName":"Washington","practice":"estate-planning","family":"estate-planning","topLevel":true,"familyName":"Estate planning","familyNameEs":"Planificación patrimonial","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"Washington, Estate planning: English head \"estate planning attorney\": top-of-page bids $2.78 to $14.00 a click, competition low. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":14,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"estate planning attorney","bid_low_en":2.78,"bid_high_en":14,"competition_en":"LOW","competition_index_en":9,"family_bid_low_median":3.46,"family_bid_high_median":14,"queries_with_bid":9,"head_searches":8100,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:WA:probate","dataset":"ad-costs","level":"family","jurisdiction":"WA","stateName":"Washington","practice":"probate","family":"probate","familyName":"Probate and estate administration","familyNameEs":"Sucesiones y administración de herencias","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"Washington, Probate and estate administration: English head \"probate attorney\": top-of-page bids $4.37 to $25.00 a click, competition low. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":25,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"probate attorney","bid_low_en":4.37,"bid_high_en":25,"competition_en":"LOW","competition_index_en":12,"family_bid_low_median":3.45,"family_bid_high_median":25,"queries_with_bid":4,"head_searches":1600,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:WA:guardianship","dataset":"ad-costs","level":"family","jurisdiction":"WA","stateName":"Washington","practice":"guardianship","family":"guardianship","familyName":"Guardianship and conservatorship","familyNameEs":"Tutela y curatela","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"Washington, Guardianship and conservatorship: English head \"guardianship attorney\": top-of-page bids $1.97 to $18.50 a click, competition medium. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":18.5,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"guardianship attorney","bid_low_en":1.97,"bid_high_en":18.5,"competition_en":"MEDIUM","competition_index_en":51,"family_bid_low_median":2.45,"family_bid_high_median":15.46,"queries_with_bid":2,"head_searches":260,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:WA:elder-law","dataset":"ad-costs","level":"family","jurisdiction":"WA","stateName":"Washington","practice":"elder-law","family":"elder-law","familyName":"Elder law and long-term care planning","familyNameEs":"Derecho de personas mayores y planificación de cuidados","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"Washington, Elder law and long-term care planning: English head \"elder law attorney\": top-of-page bids $0.98 to $38.94 a click, competition low. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":38.94,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"elder law attorney","bid_low_en":0.98,"bid_high_en":38.94,"competition_en":"LOW","competition_index_en":11,"family_bid_low_median":1.27,"family_bid_high_median":8.5,"queries_with_bid":4,"head_searches":720,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:WA:ssdi","dataset":"ad-costs","level":"family","jurisdiction":"WA","stateName":"Washington","practice":"ssdi","family":"ssdi","topLevel":true,"familyName":"Social Security disability (SSDI and SSI)","familyNameEs":"Discapacidad del Seguro Social (SSDI y SSI)","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"Washington, Social Security disability (SSDI and SSI): English head \"social security disability lawyer\": top-of-page bids $2.26 to $22.11 a click, competition low. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":22.11,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"social security disability lawyer","bid_low_en":2.26,"bid_high_en":22.11,"competition_en":"LOW","competition_index_en":10,"family_bid_low_median":6.93,"family_bid_high_median":25.92,"queries_with_bid":5,"head_searches":260,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:WA:va-disability","dataset":"ad-costs","level":"family","jurisdiction":"WA","stateName":"Washington","practice":"va-disability","family":"va-disability","topLevel":true,"familyName":"VA disability and veterans' benefits","familyNameEs":"Discapacidad y beneficios de veteranos (VA)","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"Washington, VA disability and veterans' benefits: English head \"va disability lawyer\": top-of-page bids $4.26 to $67.48 a click, competition medium. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":67.48,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"va disability lawyer","bid_low_en":4.26,"bid_high_en":67.48,"competition_en":"MEDIUM","competition_index_en":36,"family_bid_low_median":9.43,"family_bid_high_median":104.27,"queries_with_bid":3,"head_searches":140,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:WA:lemon-law","dataset":"ad-costs","level":"family","jurisdiction":"WA","stateName":"Washington","practice":"lemon-law","family":"lemon-law","topLevel":true,"familyName":"Lemon law and auto fraud","familyNameEs":"Ley limón y fraude automotriz","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"Washington, Lemon law and auto fraud: English head \"lemon law lawyer\": top-of-page bids $12.00 to $38.49 a click, competition high. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":38.49,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"lemon law lawyer","bid_low_en":12,"bid_high_en":38.49,"competition_en":"HIGH","competition_index_en":70,"family_bid_low_median":11.48,"family_bid_high_median":42.83,"queries_with_bid":4,"head_searches":390,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:WA:consumer-protection","dataset":"ad-costs","level":"family","jurisdiction":"WA","stateName":"Washington","practice":"consumer-protection","family":"consumer-protection","topLevel":true,"familyName":"Consumer protection","familyNameEs":"Protección al consumidor","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"Washington, Consumer protection: English head \"consumer protection lawyer\": top-of-page bids $2.43 to $9.06 a click, competition medium. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":9.06,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"consumer protection lawyer","bid_low_en":2.43,"bid_high_en":9.06,"competition_en":"MEDIUM","competition_index_en":61,"family_bid_low_median":2.48,"family_bid_high_median":12.66,"queries_with_bid":4,"head_searches":320,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:WA:debt-collection-defense","dataset":"ad-costs","level":"family","jurisdiction":"WA","stateName":"Washington","practice":"debt-collection-defense","family":"debt-collection-defense","familyName":"Debt collection abuse (FDCPA)","familyNameEs":"Abusos en el cobro de deudas (FDCPA)","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"Washington, Debt collection abuse (FDCPA): English head \"debt collection lawyer\": top-of-page bids $5.44 to $16.23 a click, competition medium. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":16.23,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"debt collection lawyer","bid_low_en":5.44,"bid_high_en":16.23,"competition_en":"MEDIUM","competition_index_en":62,"family_bid_low_median":3.9,"family_bid_high_median":14.73,"queries_with_bid":3,"head_searches":260,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:WA:consumer-fraud","dataset":"ad-costs","level":"family","jurisdiction":"WA","stateName":"Washington","practice":"consumer-fraud","family":"consumer-fraud","familyName":"Consumer fraud and scams","familyNameEs":"Fraude al consumidor y estafas","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"Washington, Consumer fraud and scams: English head \"fraud attorney\": top-of-page bids $6.07 to $58.63 a click, competition high. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":58.63,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"fraud attorney","bid_low_en":6.07,"bid_high_en":58.63,"competition_en":"HIGH","competition_index_en":72,"family_bid_low_median":3.83,"family_bid_high_median":31.77,"queries_with_bid":2,"head_searches":70,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:WA:business-law","dataset":"ad-costs","level":"family","jurisdiction":"WA","stateName":"Washington","practice":"business-law","family":"business-law","topLevel":true,"familyName":"Business and commercial law","familyNameEs":"Derecho empresarial y comercial","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"Washington, Business and commercial law: English head \"business lawyer\": top-of-page bids $7.67 to $50.00 a click, competition low. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":50,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"business lawyer","bid_low_en":7.67,"bid_high_en":50,"competition_en":"LOW","competition_index_en":2,"family_bid_low_median":7.55,"family_bid_high_median":50,"queries_with_bid":6,"head_searches":2400,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:WA:business-formation","dataset":"ad-costs","level":"family","jurisdiction":"WA","stateName":"Washington","practice":"business-formation","family":"business-formation","familyName":"Business formation and governance","familyNameEs":"Constitución y gobierno de empresas","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"Washington, Business formation and governance: English head \"small business lawyer\": top-of-page bids $9.37 to $50.00 a click, competition medium. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":50,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"small business lawyer","bid_low_en":9.37,"bid_high_en":50,"competition_en":"MEDIUM","competition_index_en":65,"family_bid_low_median":9.46,"family_bid_high_median":50,"queries_with_bid":3,"head_searches":70,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:WA:contract-disputes","dataset":"ad-costs","level":"family","jurisdiction":"WA","stateName":"Washington","practice":"contract-disputes","family":"contract-disputes","familyName":"Contract disputes","familyNameEs":"Disputas contractuales","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"Washington, Contract disputes: English head \"contract lawyer\": top-of-page bids $3.56 to $31.00 a click, competition low. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":31,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"contract lawyer","bid_low_en":3.56,"bid_high_en":31,"competition_en":"LOW","competition_index_en":1,"family_bid_low_median":3.56,"family_bid_high_median":31,"queries_with_bid":3,"head_searches":2900,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:WA:franchise","dataset":"ad-costs","level":"family","jurisdiction":"WA","stateName":"Washington","practice":"franchise","family":"franchise","familyName":"Franchise","familyNameEs":"Franquicias","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"Washington, Franchise: English head \"franchise lawyer\": top-of-page bids $2.11 to $30.73 a click, competition low. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":30.73,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"franchise lawyer","bid_low_en":2.11,"bid_high_en":30.73,"competition_en":"LOW","competition_index_en":17,"family_bid_low_median":2.11,"family_bid_high_median":30.73,"queries_with_bid":2,"head_searches":50,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:WA:insurance-claims","dataset":"ad-costs","level":"family","jurisdiction":"WA","stateName":"Washington","practice":"insurance-claims","family":"insurance-claims","topLevel":true,"familyName":"Insurance claim disputes and bad faith","familyNameEs":"Disputas con aseguradoras y mala fe","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"Washington, Insurance claim disputes and bad faith: English head \"insurance claim lawyer\": top-of-page bids $32.68 to $162 a click, competition low. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":161.86,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"insurance claim lawyer","bid_low_en":32.68,"bid_high_en":161.86,"competition_en":"LOW","competition_index_en":27,"family_bid_low_median":31.93,"family_bid_high_median":155.74,"queries_with_bid":4,"head_searches":140,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:WA:civil-rights","dataset":"ad-costs","level":"family","jurisdiction":"WA","stateName":"Washington","practice":"civil-rights","family":"civil-rights","topLevel":true,"familyName":"Civil rights","familyNameEs":"Derechos civiles","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"Washington, Civil rights: English head \"civil rights attorney\": top-of-page bids $2.31 to $10.11 a click, competition medium. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":10.11,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"civil rights attorney","bid_low_en":2.31,"bid_high_en":10.11,"competition_en":"MEDIUM","competition_index_en":54,"family_bid_low_median":2.34,"family_bid_high_median":9.18,"queries_with_bid":4,"head_searches":390,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:WA:disability-access","dataset":"ad-costs","level":"family","jurisdiction":"WA","stateName":"Washington","practice":"disability-access","family":"disability-access","familyName":"Disability access (ADA)","familyNameEs":"Accesibilidad para personas con discapacidad (ADA)","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"Washington, Disability access (ADA): English head \"ada lawyer\": top-of-page bids $1.76 to $11.81 a click, competition low. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":11.81,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"ada lawyer","bid_low_en":1.76,"bid_high_en":11.81,"competition_en":"LOW","competition_index_en":8,"family_bid_low_median":3.6,"family_bid_high_median":11.81,"queries_with_bid":3,"head_searches":320,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:WA:landlord-tenant","dataset":"ad-costs","level":"family","jurisdiction":"WA","stateName":"Washington","practice":"landlord-tenant","family":"landlord-tenant","topLevel":true,"familyName":"Landlord and tenant","familyNameEs":"Arrendadores e inquilinos","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"Washington, Landlord and tenant: English head \"eviction lawyer\": top-of-page bids $1.75 to $7.95 a click, competition medium. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":7.95,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"eviction lawyer","bid_low_en":1.75,"bid_high_en":7.95,"competition_en":"MEDIUM","competition_index_en":40,"family_bid_low_median":1.79,"family_bid_high_median":7.23,"queries_with_bid":6,"head_searches":1000,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:WA:real-estate","dataset":"ad-costs","level":"family","jurisdiction":"WA","stateName":"Washington","practice":"real-estate","family":"real-estate","topLevel":true,"familyName":"Real estate","familyNameEs":"Bienes raíces","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"Washington, Real estate: English head \"real estate lawyer\": top-of-page bids $2.09 to $8.08 a click, competition low. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":8.08,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"real estate lawyer","bid_low_en":2.09,"bid_high_en":8.08,"competition_en":"LOW","competition_index_en":2,"family_bid_low_median":1.98,"family_bid_high_median":8.08,"queries_with_bid":5,"head_searches":2900,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:WA:foreclosure-defense","dataset":"ad-costs","level":"family","jurisdiction":"WA","stateName":"Washington","practice":"foreclosure-defense","family":"foreclosure-defense","familyName":"Foreclosure defense","familyNameEs":"Defensa contra ejecuciones hipotecarias","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"Washington, Foreclosure defense: English head \"foreclosure attorney\": top-of-page bids $3.63 to $9.50 a click, competition medium. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":9.5,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"foreclosure attorney","bid_low_en":3.63,"bid_high_en":9.5,"competition_en":"MEDIUM","competition_index_en":50,"family_bid_low_median":3.63,"family_bid_high_median":9.5,"queries_with_bid":1,"head_searches":90,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:WA:intellectual-property","dataset":"ad-costs","level":"family","jurisdiction":"WA","stateName":"Washington","practice":"intellectual-property","family":"intellectual-property","topLevel":true,"familyName":"Intellectual property","familyNameEs":"Propiedad intelectual","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"Washington, Intellectual property: English head \"intellectual property lawyer\": top-of-page bids $4.08 to $20.31 a click, competition low. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":20.31,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"intellectual property lawyer","bid_low_en":4.08,"bid_high_en":20.31,"competition_en":"LOW","competition_index_en":1,"family_bid_low_median":5.82,"family_bid_high_median":20.81,"queries_with_bid":6,"head_searches":2900,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:WA:trademark","dataset":"ad-costs","level":"family","jurisdiction":"WA","stateName":"Washington","practice":"trademark","family":"trademark","familyName":"Trademarks","familyNameEs":"Marcas","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"Washington, Trademarks: English head \"trademark attorney\": top-of-page bids $14.27 to $41.88 a click, competition medium. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":41.88,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"trademark attorney","bid_low_en":14.27,"bid_high_en":41.88,"competition_en":"MEDIUM","competition_index_en":62,"family_bid_low_median":11.43,"family_bid_high_median":38.68,"queries_with_bid":4,"head_searches":880,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:WA:patent","dataset":"ad-costs","level":"family","jurisdiction":"WA","stateName":"Washington","practice":"patent","family":"patent","familyName":"Patents","familyNameEs":"Patentes","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"Washington, Patents: English head \"patent attorney\": top-of-page bids $8.15 to $34.90 a click, competition low. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":34.9,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"patent attorney","bid_low_en":8.15,"bid_high_en":34.9,"competition_en":"LOW","competition_index_en":2,"family_bid_low_median":8.62,"family_bid_high_median":32.56,"queries_with_bid":4,"head_searches":1000,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:WA:copyright","dataset":"ad-costs","level":"family","jurisdiction":"WA","stateName":"Washington","practice":"copyright","family":"copyright","familyName":"Copyright","familyNameEs":"Derechos de autor","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"Washington, Copyright: English head \"copyright lawyer\": top-of-page bids $2.45 to $16.61 a click, competition low. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":16.61,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"copyright lawyer","bid_low_en":2.45,"bid_high_en":16.61,"competition_en":"LOW","competition_index_en":6,"family_bid_low_median":3.7,"family_bid_high_median":16.96,"queries_with_bid":2,"head_searches":210,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:WA:tax","dataset":"ad-costs","level":"family","jurisdiction":"WA","stateName":"Washington","practice":"tax","family":"tax","topLevel":true,"familyName":"Tax disputes and IRS problems","familyNameEs":"Disputas fiscales y problemas con el IRS","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"Washington, Tax disputes and IRS problems: English head \"tax lawyer\": top-of-page bids $12.98 to $43.67 a click, competition low. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":43.67,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"tax lawyer","bid_low_en":12.98,"bid_high_en":43.67,"competition_en":"LOW","competition_index_en":4,"family_bid_low_median":12.98,"family_bid_high_median":51.15,"queries_with_bid":6,"head_searches":2900,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:WA:education-law","dataset":"ad-costs","level":"family","jurisdiction":"WA","stateName":"Washington","practice":"education-law","family":"education-law","topLevel":true,"familyName":"Education law","familyNameEs":"Derecho educativo","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"Washington, Education law: English head \"education lawyer\": top-of-page bids $2.78 to $10.32 a click, competition medium. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":10.32,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"education lawyer","bid_low_en":2.78,"bid_high_en":10.32,"competition_en":"MEDIUM","competition_index_en":38,"family_bid_low_median":2.78,"family_bid_high_median":10.32,"queries_with_bid":2,"head_searches":110,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:WA:special-education","dataset":"ad-costs","level":"family","jurisdiction":"WA","stateName":"Washington","practice":"special-education","family":"special-education","familyName":"Special education (IDEA)","familyNameEs":"Educación especial (IDEA)","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"Washington, Special education (IDEA): English head \"special education lawyer\": top-of-page bids $2.12 to $6.64 a click, competition low. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":6.64,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"special education lawyer","bid_low_en":2.12,"bid_high_en":6.64,"competition_en":"LOW","competition_index_en":25,"family_bid_low_median":2.12,"family_bid_high_median":6.64,"queries_with_bid":3,"head_searches":50,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:WI:personal-injury","dataset":"ad-costs","level":"family","jurisdiction":"WI","stateName":"Wisconsin","practice":"personal-injury","family":"personal-injury","topLevel":true,"familyName":"Personal injury","familyNameEs":"Lesiones personales","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"Wisconsin, Personal injury: English head \"personal injury attorney near me\": top-of-page bids $21.09 to $194 a click, competition low. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":194.01,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"personal injury attorney near me","bid_low_en":21.09,"bid_high_en":194.01,"competition_en":"LOW","competition_index_en":11,"family_bid_low_median":30.94,"family_bid_high_median":189.46,"queries_with_bid":5,"head_searches":2900,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:WI:auto-accidents","dataset":"ad-costs","level":"family","jurisdiction":"WI","stateName":"Wisconsin","practice":"auto-accidents","family":"auto-accidents","familyName":"Car accidents","familyNameEs":"Accidentes de auto","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"Wisconsin, Car accidents: English head \"car accident lawyer near me\": top-of-page bids $53.24 to $554 a click, competition low. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":553.53,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"car accident lawyer near me","bid_low_en":53.24,"bid_high_en":553.53,"competition_en":"LOW","competition_index_en":4,"family_bid_low_median":53.24,"family_bid_high_median":693.61,"queries_with_bid":5,"head_searches":1300,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:WI:dog-bites","dataset":"ad-costs","level":"family","jurisdiction":"WI","stateName":"Wisconsin","practice":"dog-bites","family":"dog-bites","familyName":"Dog bites","familyNameEs":"Mordeduras de perro","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"Wisconsin, Dog bites: English head \"dog bite lawyer\": top-of-page bids $64.77 to $127 a click, competition low. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":127.31,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"dog bite lawyer","bid_low_en":64.77,"bid_high_en":127.31,"competition_en":"LOW","competition_index_en":18,"family_bid_low_median":26.95,"family_bid_high_median":143.95,"queries_with_bid":3,"head_searches":210,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:WI:assault-defamation","dataset":"ad-costs","level":"family","jurisdiction":"WI","stateName":"Wisconsin","practice":"assault-defamation","family":"assault-defamation","familyName":"Assault, libel and slander","familyNameEs":"Agresión, libelo y difamación","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"Wisconsin, Assault, libel and slander: English head \"defamation lawyer\": top-of-page bids $1.57 to $6.02 a click, competition low. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":6.02,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"defamation lawyer","bid_low_en":1.57,"bid_high_en":6.02,"competition_en":"LOW","competition_index_en":29,"family_bid_low_median":1.57,"family_bid_high_median":6.02,"queries_with_bid":3,"head_searches":210,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:WI:medical-malpractice","dataset":"ad-costs","level":"family","jurisdiction":"WI","stateName":"Wisconsin","practice":"medical-malpractice","family":"medical-malpractice","topLevel":true,"familyName":"Medical malpractice","familyNameEs":"Negligencia médica","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"Wisconsin, Medical malpractice: English head \"medical malpractice lawyer\": top-of-page bids $2.37 to $11.25 a click, competition low. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":11.25,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"medical malpractice lawyer","bid_low_en":2.37,"bid_high_en":11.25,"competition_en":"LOW","competition_index_en":3,"family_bid_low_median":2.45,"family_bid_high_median":10.92,"queries_with_bid":6,"head_searches":2400,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:WI:mass-tort","dataset":"ad-costs","level":"family","jurisdiction":"WI","stateName":"Wisconsin","practice":"mass-tort","family":"mass-tort","topLevel":true,"familyName":"Mass torts","familyNameEs":"Daños masivos","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"Wisconsin, Mass torts: English head \"class action lawyer\": top-of-page bids $6.51 to $22.54 a click, competition low. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":22.54,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"class action lawyer","bid_low_en":6.51,"bid_high_en":22.54,"competition_en":"LOW","competition_index_en":22,"family_bid_low_median":6.51,"family_bid_high_median":22.54,"queries_with_bid":2,"head_searches":140,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:WI:product-liability","dataset":"ad-costs","level":"family","jurisdiction":"WI","stateName":"Wisconsin","practice":"product-liability","family":"product-liability","familyName":"Product liability","familyNameEs":"Responsabilidad por productos","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"Wisconsin, Product liability: English head \"product liability lawyer\": top-of-page bids $29.87 to $79.61 a click, competition medium. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":79.61,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"product liability lawyer","bid_low_en":29.87,"bid_high_en":79.61,"competition_en":"MEDIUM","competition_index_en":49,"family_bid_low_median":18.41,"family_bid_high_median":52.18,"queries_with_bid":2,"head_searches":30,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:WI:mesothelioma","dataset":"ad-costs","level":"family","jurisdiction":"WI","stateName":"Wisconsin","practice":"toxic-exposure","family":"mesothelioma","parent":"toxic-exposure","familyName":"Mesothelioma","familyNameEs":"Mesotelioma","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"Wisconsin, Mesothelioma: English head \"mesothelioma attorney\": top-of-page bids $113 to $337 a click, competition low. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":337.38,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"mesothelioma attorney","bid_low_en":113.33,"bid_high_en":337.38,"competition_en":"LOW","competition_index_en":10,"family_bid_low_median":113.33,"family_bid_high_median":337.38,"queries_with_bid":1,"head_searches":70,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:WI:workers-compensation","dataset":"ad-costs","level":"family","jurisdiction":"WI","stateName":"Wisconsin","practice":"workers-compensation","family":"workers-compensation","topLevel":true,"familyName":"Workers' compensation","familyNameEs":"Compensación laboral","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"Wisconsin, Workers' compensation: English head \"workers comp attorney\": top-of-page bids $7.22 to $32.74 a click, competition low; Spanish head \"abogado de compensacion laboral\": $1.78 to $16.30, competition high. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":32.74,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"workers comp attorney","bid_low_en":7.22,"bid_high_en":32.74,"competition_en":"LOW","competition_index_en":27,"head_es":"abogado de compensacion laboral","bid_low_es":1.78,"bid_high_es":16.3,"competition_es":"HIGH","competition_index_es":68,"family_bid_low_median":7.22,"family_bid_high_median":32.74,"queries_with_bid":9,"head_searches":1900,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:WI:employment-law","dataset":"ad-costs","level":"family","jurisdiction":"WI","stateName":"Wisconsin","practice":"employment-law","family":"employment-law","topLevel":true,"familyName":"Employment law","familyNameEs":"Derecho laboral","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"Wisconsin, Employment law: English head \"employment lawyer\": top-of-page bids $1.31 to $5.32 a click, competition low; Spanish head \"abogado laboral cerca de mi\": $0.69 to $1.76, competition high. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":5.32,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"employment lawyer","bid_low_en":1.31,"bid_high_en":5.32,"competition_en":"LOW","competition_index_en":4,"head_es":"abogado laboral cerca de mi","bid_low_es":0.69,"bid_high_es":1.76,"competition_es":"HIGH","competition_index_es":71,"family_bid_low_median":1.29,"family_bid_high_median":5.32,"queries_with_bid":9,"head_searches":2400,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:WI:employment-discrimination","dataset":"ad-costs","level":"family","jurisdiction":"WI","stateName":"Wisconsin","practice":"employment-discrimination","family":"employment-discrimination","familyName":"Workplace discrimination and harassment","familyNameEs":"Discriminación y acoso laboral","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"Wisconsin, Workplace discrimination and harassment: English head \"employment discrimination lawyer\": top-of-page bids $1.36 to $4.59 a click, competition low; Spanish head \"abogado de discriminacion laboral\": $2.46 to $5.81, competition high. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":4.59,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"employment discrimination lawyer","bid_low_en":1.36,"bid_high_en":4.59,"competition_en":"LOW","competition_index_en":18,"head_es":"abogado de discriminacion laboral","bid_low_es":2.46,"bid_high_es":5.81,"competition_es":"HIGH","competition_index_es":95,"family_bid_low_median":2.46,"family_bid_high_median":5.81,"queries_with_bid":5,"head_searches":170,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:WI:wage-and-hour","dataset":"ad-costs","level":"family","jurisdiction":"WI","stateName":"Wisconsin","practice":"wage-and-hour","family":"wage-and-hour","familyName":"Unpaid wages and overtime","familyNameEs":"Salarios y horas extra no pagados","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"Wisconsin, Unpaid wages and overtime: English head \"wage and hour lawyer\": top-of-page bids $1.38 to $8.11 a click, competition medium. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":8.11,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"wage and hour lawyer","bid_low_en":1.38,"bid_high_en":8.11,"competition_en":"MEDIUM","competition_index_en":41,"family_bid_low_median":1.59,"family_bid_high_median":12,"queries_with_bid":2,"head_searches":30,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:WI:wrongful-termination","dataset":"ad-costs","level":"family","jurisdiction":"WI","stateName":"Wisconsin","practice":"wrongful-termination","family":"wrongful-termination","familyName":"Wrongful termination and retaliation","familyNameEs":"Despido injustificado y represalias","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"Wisconsin, Wrongful termination and retaliation: English head \"wrongful termination lawyer\": top-of-page bids $1.36 to $5.40 a click, competition low. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":5.4,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"wrongful termination lawyer","bid_low_en":1.36,"bid_high_en":5.4,"competition_en":"LOW","competition_index_en":31,"family_bid_low_median":1.44,"family_bid_high_median":5.28,"queries_with_bid":4,"head_searches":720,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:WI:whistleblower","dataset":"ad-costs","level":"family","jurisdiction":"WI","stateName":"Wisconsin","practice":"whistleblower","family":"whistleblower","familyName":"Whistleblower and qui tam","familyNameEs":"Denunciantes y acciones qui tam","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"Wisconsin, Whistleblower and qui tam: English head \"whistleblower lawyer\": top-of-page bids $2.71 to $10.61 a click, competition low. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":10.61,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"whistleblower lawyer","bid_low_en":2.71,"bid_high_en":10.61,"competition_en":"LOW","competition_index_en":9,"family_bid_low_median":2.71,"family_bid_high_median":10.61,"queries_with_bid":2,"head_searches":90,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:WI:employee-benefits","dataset":"ad-costs","level":"family","jurisdiction":"WI","stateName":"Wisconsin","practice":"employee-benefits","family":"employee-benefits","familyName":"Employee benefits and ERISA","familyNameEs":"Beneficios de empleados y ERISA","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"Wisconsin, Employee benefits and ERISA: English head \"erisa lawyer\": top-of-page bids $2.00 to $10.76 a click, competition low. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":10.76,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"erisa lawyer","bid_low_en":2,"bid_high_en":10.76,"competition_en":"LOW","competition_index_en":10,"family_bid_low_median":2.53,"family_bid_high_median":72.44,"queries_with_bid":2,"head_searches":50,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:WI:immigration","dataset":"ad-costs","level":"family","jurisdiction":"WI","stateName":"Wisconsin","practice":"immigration","family":"immigration","topLevel":true,"familyName":"Immigration","familyNameEs":"Inmigración","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"Wisconsin, Immigration: English head \"immigration lawyer\": top-of-page bids $4.39 to $21.60 a click, competition low; Spanish head \"abogado de inmigracion\": $7.21 to $50.00, competition medium. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":21.6,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"immigration lawyer","bid_low_en":4.39,"bid_high_en":21.6,"competition_en":"LOW","competition_index_en":7,"head_es":"abogado de inmigracion","bid_low_es":7.21,"bid_high_es":50,"competition_es":"MEDIUM","competition_index_es":65,"family_bid_low_median":4.92,"family_bid_high_median":22.75,"queries_with_bid":6,"head_searches":1900,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:WI:family-law","dataset":"ad-costs","level":"family","jurisdiction":"WI","stateName":"Wisconsin","practice":"family-law","family":"family-law","topLevel":true,"familyName":"Family law","familyNameEs":"Derecho de familia","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"Wisconsin, Family law: English head \"family law attorney\": top-of-page bids $1.97 to $20.10 a click, competition low; Spanish head \"abogado de familia\": $1.26 to $6.19, competition medium. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":20.1,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"family law attorney","bid_low_en":1.97,"bid_high_en":20.1,"competition_en":"LOW","competition_index_en":8,"head_es":"abogado de familia","bid_low_es":1.26,"bid_high_es":6.19,"competition_es":"MEDIUM","competition_index_es":62,"family_bid_low_median":1.91,"family_bid_high_median":17.96,"queries_with_bid":8,"head_searches":3600,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:WI:divorce","dataset":"ad-costs","level":"family","jurisdiction":"WI","stateName":"Wisconsin","practice":"divorce","family":"divorce","familyName":"Divorce","familyNameEs":"Divorcio","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"Wisconsin, Divorce: English head \"divorce lawyer\": top-of-page bids $3.10 to $25.97 a click, competition low; Spanish head \"abogado de divorcio\": $1.96 to $8.11, competition medium. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":25.97,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"divorce lawyer","bid_low_en":3.1,"bid_high_en":25.97,"competition_en":"LOW","competition_index_en":4,"head_es":"abogado de divorcio","bid_low_es":1.96,"bid_high_es":8.11,"competition_es":"MEDIUM","competition_index_es":54,"family_bid_low_median":2.56,"family_bid_high_median":18.82,"queries_with_bid":8,"head_searches":3600,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:WI:child-custody","dataset":"ad-costs","level":"family","jurisdiction":"WI","stateName":"Wisconsin","practice":"child-custody","family":"child-custody","familyName":"Child custody","familyNameEs":"Custodia de menores","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"Wisconsin, Child custody: English head \"child custody lawyer\": top-of-page bids $2.08 to $26.00 a click, competition low. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":26,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"child custody lawyer","bid_low_en":2.08,"bid_high_en":26,"competition_en":"LOW","competition_index_en":22,"family_bid_low_median":2.79,"family_bid_high_median":31.61,"queries_with_bid":5,"head_searches":720,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:WI:child-support","dataset":"ad-costs","level":"family","jurisdiction":"WI","stateName":"Wisconsin","practice":"child-support","family":"child-support","familyName":"Child support","familyNameEs":"Manutención de menores","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"Wisconsin, Child support: English head \"child support lawyer\": top-of-page bids $1.51 to $14.77 a click, competition low. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":14.77,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"child support lawyer","bid_low_en":1.51,"bid_high_en":14.77,"competition_en":"LOW","competition_index_en":23,"family_bid_low_median":1.51,"family_bid_high_median":12.06,"queries_with_bid":4,"head_searches":880,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:WI:adoption","dataset":"ad-costs","level":"family","jurisdiction":"WI","stateName":"Wisconsin","practice":"adoption","family":"adoption","familyName":"Adoption and paternity","familyNameEs":"Adopción y paternidad","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"Wisconsin, Adoption and paternity: English head \"adoption lawyer\": top-of-page bids $2.58 to $8.94 a click, competition low. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":8.94,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"adoption lawyer","bid_low_en":2.58,"bid_high_en":8.94,"competition_en":"LOW","competition_index_en":9,"family_bid_low_median":2.58,"family_bid_high_median":8.94,"queries_with_bid":2,"head_searches":320,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:WI:juvenile","dataset":"ad-costs","level":"family","jurisdiction":"WI","stateName":"Wisconsin","practice":"juvenile","family":"juvenile","familyName":"Juvenile cases","familyNameEs":"Casos de menores","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"Wisconsin, Juvenile cases: English head \"juvenile defense lawyer\": top-of-page bids $11.91 to $427 a click, competition low. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":427.03,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"juvenile defense lawyer","bid_low_en":11.91,"bid_high_en":427.03,"competition_en":"LOW","competition_index_en":27,"family_bid_low_median":11.91,"family_bid_high_median":427.03,"queries_with_bid":1,"head_searches":30,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:WI:domestic-violence","dataset":"ad-costs","level":"family","jurisdiction":"WI","stateName":"Wisconsin","practice":"domestic-violence","family":"domestic-violence","familyName":"Domestic violence and protective orders","familyNameEs":"Violencia doméstica y órdenes de protección","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"Wisconsin, Domestic violence and protective orders: English head \"domestic violence attorney\": top-of-page bids $5.86 to $31.15 a click, competition high. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":31.15,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"domestic violence attorney","bid_low_en":5.86,"bid_high_en":31.15,"competition_en":"HIGH","competition_index_en":76,"family_bid_low_median":4.29,"family_bid_high_median":28.14,"queries_with_bid":6,"head_searches":110,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:WI:criminal-defense","dataset":"ad-costs","level":"family","jurisdiction":"WI","stateName":"Wisconsin","practice":"criminal-defense","family":"criminal-defense","topLevel":true,"familyName":"Criminal defense","familyNameEs":"Defensa penal","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"Wisconsin, Criminal defense: English head \"criminal defense lawyer\": top-of-page bids $2.92 to $24.20 a click, competition low; Spanish head \"abogado penal\": $4.55 to $8.30, competition medium. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":24.2,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"criminal defense lawyer","bid_low_en":2.92,"bid_high_en":24.2,"competition_en":"LOW","competition_index_en":2,"head_es":"abogado penal","bid_low_es":4.55,"bid_high_es":8.3,"competition_es":"MEDIUM","competition_index_es":54,"family_bid_low_median":3.3,"family_bid_high_median":15.88,"queries_with_bid":8,"head_searches":2400,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:WI:dui-dwi","dataset":"ad-costs","level":"family","jurisdiction":"WI","stateName":"Wisconsin","practice":"dui-dwi","family":"dui-dwi","familyName":"DUI and DWI","familyNameEs":"Conducir en estado de ebriedad (DUI/DWI)","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"Wisconsin, DUI and DWI: English head \"dui lawyer\": top-of-page bids $12.36 to $103 a click, competition low. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":102.64,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"dui lawyer","bid_low_en":12.36,"bid_high_en":102.64,"competition_en":"LOW","competition_index_en":4,"family_bid_low_median":5.94,"family_bid_high_median":81.7,"queries_with_bid":5,"head_searches":2400,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:WI:expungement","dataset":"ad-costs","level":"family","jurisdiction":"WI","stateName":"Wisconsin","practice":"expungement","family":"expungement","familyName":"Record sealing and expungement","familyNameEs":"Sellado y eliminación de antecedentes","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"Wisconsin, Record sealing and expungement: English head \"expungement lawyer\": top-of-page bids $12.01 to $21.25 a click, competition low. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":21.25,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"expungement lawyer","bid_low_en":12.01,"bid_high_en":21.25,"competition_en":"LOW","competition_index_en":4,"family_bid_low_median":6.79,"family_bid_high_median":13.51,"queries_with_bid":2,"head_searches":320,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:WI:chapter-7","dataset":"ad-costs","level":"family","jurisdiction":"WI","stateName":"Wisconsin","practice":"consumer-bankruptcy","family":"chapter-7","parent":"consumer-bankruptcy","familyName":"Chapter 7 bankruptcy","familyNameEs":"Bancarrota del capítulo 7","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"Wisconsin, Chapter 7 bankruptcy: English head \"chapter 7 lawyer\": top-of-page bids $9.15 to $28.00 a click, competition high. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":28,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"chapter 7 lawyer","bid_low_en":9.15,"bid_high_en":28,"competition_en":"HIGH","competition_index_en":100,"family_bid_low_median":9.15,"family_bid_high_median":28,"queries_with_bid":1,"head_searches":10,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:WI:estate-planning","dataset":"ad-costs","level":"family","jurisdiction":"WI","stateName":"Wisconsin","practice":"estate-planning","family":"estate-planning","topLevel":true,"familyName":"Estate planning","familyNameEs":"Planificación patrimonial","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"Wisconsin, Estate planning: English head \"estate planning attorney\": top-of-page bids $1.58 to $4.65 a click, competition low. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":4.65,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"estate planning attorney","bid_low_en":1.58,"bid_high_en":4.65,"competition_en":"LOW","competition_index_en":8,"family_bid_low_median":1.58,"family_bid_high_median":5.94,"queries_with_bid":9,"head_searches":5400,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:WI:probate","dataset":"ad-costs","level":"family","jurisdiction":"WI","stateName":"Wisconsin","practice":"probate","family":"probate","familyName":"Probate and estate administration","familyNameEs":"Sucesiones y administración de herencias","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"Wisconsin, Probate and estate administration: English head \"probate attorney\": top-of-page bids $3.77 to $18.04 a click, competition low. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":18.04,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"probate attorney","bid_low_en":3.77,"bid_high_en":18.04,"competition_en":"LOW","competition_index_en":17,"family_bid_low_median":3.12,"family_bid_high_median":18.13,"queries_with_bid":4,"head_searches":880,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:WI:guardianship","dataset":"ad-costs","level":"family","jurisdiction":"WI","stateName":"Wisconsin","practice":"guardianship","family":"guardianship","familyName":"Guardianship and conservatorship","familyNameEs":"Tutela y curatela","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"Wisconsin, Guardianship and conservatorship: English head \"guardianship attorney\": top-of-page bids $2.02 to $13.91 a click, competition medium. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":13.91,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"guardianship attorney","bid_low_en":2.02,"bid_high_en":13.91,"competition_en":"MEDIUM","competition_index_en":41,"family_bid_low_median":2.02,"family_bid_high_median":13.91,"queries_with_bid":1,"head_searches":260,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:WI:elder-law","dataset":"ad-costs","level":"family","jurisdiction":"WI","stateName":"Wisconsin","practice":"elder-law","family":"elder-law","familyName":"Elder law and long-term care planning","familyNameEs":"Derecho de personas mayores y planificación de cuidados","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"Wisconsin, Elder law and long-term care planning: English head \"elder law attorney\": top-of-page bids $1.50 to $6.52 a click, competition low. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":6.52,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"elder law attorney","bid_low_en":1.5,"bid_high_en":6.52,"competition_en":"LOW","competition_index_en":10,"family_bid_low_median":1.41,"family_bid_high_median":5.39,"queries_with_bid":4,"head_searches":390,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:WI:va-disability","dataset":"ad-costs","level":"family","jurisdiction":"WI","stateName":"Wisconsin","practice":"va-disability","family":"va-disability","topLevel":true,"familyName":"VA disability and veterans' benefits","familyNameEs":"Discapacidad y beneficios de veteranos (VA)","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"Wisconsin, VA disability and veterans' benefits: English head \"va disability lawyer\": top-of-page bids $7.77 to $108 a click, competition low. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":107.78,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"va disability lawyer","bid_low_en":7.77,"bid_high_en":107.78,"competition_en":"LOW","competition_index_en":25,"family_bid_low_median":7.09,"family_bid_high_median":121.59,"queries_with_bid":2,"head_searches":50,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:WI:lemon-law","dataset":"ad-costs","level":"family","jurisdiction":"WI","stateName":"Wisconsin","practice":"lemon-law","family":"lemon-law","topLevel":true,"familyName":"Lemon law and auto fraud","familyNameEs":"Ley limón y fraude automotriz","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"Wisconsin, Lemon law and auto fraud: English head \"lemon law lawyer\": top-of-page bids $3.73 to $21.27 a click, competition medium. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":21.27,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"lemon law lawyer","bid_low_en":3.73,"bid_high_en":21.27,"competition_en":"MEDIUM","competition_index_en":45,"family_bid_low_median":4.68,"family_bid_high_median":20.98,"queries_with_bid":4,"head_searches":260,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:WI:consumer-protection","dataset":"ad-costs","level":"family","jurisdiction":"WI","stateName":"Wisconsin","practice":"consumer-protection","family":"consumer-protection","topLevel":true,"familyName":"Consumer protection","familyNameEs":"Protección al consumidor","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"Wisconsin, Consumer protection: English head \"consumer protection lawyer\": top-of-page bids $1.73 to $8.26 a click, competition medium. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":8.26,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"consumer protection lawyer","bid_low_en":1.73,"bid_high_en":8.26,"competition_en":"MEDIUM","competition_index_en":43,"family_bid_low_median":1.73,"family_bid_high_median":8.22,"queries_with_bid":4,"head_searches":140,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:WI:debt-collection-defense","dataset":"ad-costs","level":"family","jurisdiction":"WI","stateName":"Wisconsin","practice":"debt-collection-defense","family":"debt-collection-defense","familyName":"Debt collection abuse (FDCPA)","familyNameEs":"Abusos en el cobro de deudas (FDCPA)","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"Wisconsin, Debt collection abuse (FDCPA): English head \"debt collection lawyer\": top-of-page bids $3.05 to $14.21 a click, competition medium. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":14.21,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"debt collection lawyer","bid_low_en":3.05,"bid_high_en":14.21,"competition_en":"MEDIUM","competition_index_en":64,"family_bid_low_median":1.62,"family_bid_high_median":11.14,"queries_with_bid":2,"head_searches":110,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:WI:consumer-fraud","dataset":"ad-costs","level":"family","jurisdiction":"WI","stateName":"Wisconsin","practice":"consumer-fraud","family":"consumer-fraud","familyName":"Consumer fraud and scams","familyNameEs":"Fraude al consumidor y estafas","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"Wisconsin, Consumer fraud and scams: English head \"fraud attorney\": top-of-page bids $5.92 to $25.44 a click, competition medium. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":25.44,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"fraud attorney","bid_low_en":5.92,"bid_high_en":25.44,"competition_en":"MEDIUM","competition_index_en":63,"family_bid_low_median":4.25,"family_bid_high_median":17.25,"queries_with_bid":2,"head_searches":40,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:WI:business-law","dataset":"ad-costs","level":"family","jurisdiction":"WI","stateName":"Wisconsin","practice":"business-law","family":"business-law","topLevel":true,"familyName":"Business and commercial law","familyNameEs":"Derecho empresarial y comercial","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"Wisconsin, Business and commercial law: English head \"business lawyer\": top-of-page bids $4.58 to $15.57 a click, competition low. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":15.57,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"business lawyer","bid_low_en":4.58,"bid_high_en":15.57,"competition_en":"LOW","competition_index_en":1,"family_bid_low_median":3.61,"family_bid_high_median":15.57,"queries_with_bid":5,"head_searches":1600,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:WI:business-formation","dataset":"ad-costs","level":"family","jurisdiction":"WI","stateName":"Wisconsin","practice":"business-formation","family":"business-formation","familyName":"Business formation and governance","familyNameEs":"Constitución y gobierno de empresas","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"Wisconsin, Business formation and governance: English head \"small business lawyer\": top-of-page bids $3.17 to $12.94 a click, competition medium. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":12.94,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"small business lawyer","bid_low_en":3.17,"bid_high_en":12.94,"competition_en":"MEDIUM","competition_index_en":57,"family_bid_low_median":3.94,"family_bid_high_median":19.86,"queries_with_bid":2,"head_searches":50,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:WI:contract-disputes","dataset":"ad-costs","level":"family","jurisdiction":"WI","stateName":"Wisconsin","practice":"contract-disputes","family":"contract-disputes","familyName":"Contract disputes","familyNameEs":"Disputas contractuales","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"Wisconsin, Contract disputes: English head \"contract lawyer\": top-of-page bids $2.99 to $13.56 a click, competition low. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":13.56,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"contract lawyer","bid_low_en":2.99,"bid_high_en":13.56,"competition_en":"LOW","competition_index_en":1,"family_bid_low_median":2.98,"family_bid_high_median":11.79,"queries_with_bid":2,"head_searches":1600,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:WI:franchise","dataset":"ad-costs","level":"family","jurisdiction":"WI","stateName":"Wisconsin","practice":"franchise","family":"franchise","familyName":"Franchise","familyNameEs":"Franquicias","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"Wisconsin, Franchise: English head \"franchise lawyer\": top-of-page bids $5.12 to $9.07 a click, competition low. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":9.07,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"franchise lawyer","bid_low_en":5.12,"bid_high_en":9.07,"competition_en":"LOW","competition_index_en":19,"family_bid_low_median":5.12,"family_bid_high_median":9.07,"queries_with_bid":2,"head_searches":30,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:WI:insurance-claims","dataset":"ad-costs","level":"family","jurisdiction":"WI","stateName":"Wisconsin","practice":"insurance-claims","family":"insurance-claims","topLevel":true,"familyName":"Insurance claim disputes and bad faith","familyNameEs":"Disputas con aseguradoras y mala fe","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"Wisconsin, Insurance claim disputes and bad faith: English head \"insurance claim lawyer\": top-of-page bids $11.96 to $47.53 a click, competition medium. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":47.53,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"insurance claim lawyer","bid_low_en":11.96,"bid_high_en":47.53,"competition_en":"MEDIUM","competition_index_en":51,"family_bid_low_median":9.22,"family_bid_high_median":43.47,"queries_with_bid":4,"head_searches":70,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:WI:civil-rights","dataset":"ad-costs","level":"family","jurisdiction":"WI","stateName":"Wisconsin","practice":"civil-rights","family":"civil-rights","topLevel":true,"familyName":"Civil rights","familyNameEs":"Derechos civiles","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"Wisconsin, Civil rights: English head \"civil rights attorney\": top-of-page bids $1.68 to $5.79 a click, competition medium. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":5.79,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"civil rights attorney","bid_low_en":1.68,"bid_high_en":5.79,"competition_en":"MEDIUM","competition_index_en":37,"family_bid_low_median":1.56,"family_bid_high_median":5.89,"queries_with_bid":4,"head_searches":260,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:WI:disability-access","dataset":"ad-costs","level":"family","jurisdiction":"WI","stateName":"Wisconsin","practice":"disability-access","family":"disability-access","familyName":"Disability access (ADA)","familyNameEs":"Accesibilidad para personas con discapacidad (ADA)","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"Wisconsin, Disability access (ADA): English head \"ada lawyer\": top-of-page bids $2.12 to $8.43 a click, competition low. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":8.43,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"ada lawyer","bid_low_en":2.12,"bid_high_en":8.43,"competition_en":"LOW","competition_index_en":8,"family_bid_low_median":2.09,"family_bid_high_median":5.07,"queries_with_bid":3,"head_searches":170,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:WI:landlord-tenant","dataset":"ad-costs","level":"family","jurisdiction":"WI","stateName":"Wisconsin","practice":"landlord-tenant","family":"landlord-tenant","topLevel":true,"familyName":"Landlord and tenant","familyNameEs":"Arrendadores e inquilinos","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"Wisconsin, Landlord and tenant: English head \"eviction lawyer\": top-of-page bids $1.31 to $6.14 a click, competition medium. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":6.14,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"eviction lawyer","bid_low_en":1.31,"bid_high_en":6.14,"competition_en":"MEDIUM","competition_index_en":39,"family_bid_low_median":1.38,"family_bid_high_median":5.93,"queries_with_bid":6,"head_searches":720,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:WI:real-estate","dataset":"ad-costs","level":"family","jurisdiction":"WI","stateName":"Wisconsin","practice":"real-estate","family":"real-estate","topLevel":true,"familyName":"Real estate","familyNameEs":"Bienes raíces","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"Wisconsin, Real estate: English head \"real estate lawyer\": top-of-page bids $1.64 to $8.84 a click, competition low. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":8.84,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"real estate lawyer","bid_low_en":1.64,"bid_high_en":8.84,"competition_en":"LOW","competition_index_en":2,"family_bid_low_median":1.64,"family_bid_high_median":5.21,"queries_with_bid":5,"head_searches":1900,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:WI:foreclosure-defense","dataset":"ad-costs","level":"family","jurisdiction":"WI","stateName":"Wisconsin","practice":"foreclosure-defense","family":"foreclosure-defense","familyName":"Foreclosure defense","familyNameEs":"Defensa contra ejecuciones hipotecarias","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"Wisconsin, Foreclosure defense: English head \"foreclosure attorney\": top-of-page bids $3.84 to $18.65 a click, competition medium. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":18.65,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"foreclosure attorney","bid_low_en":3.84,"bid_high_en":18.65,"competition_en":"MEDIUM","competition_index_en":40,"family_bid_low_median":3.84,"family_bid_high_median":18.65,"queries_with_bid":3,"head_searches":50,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:WI:intellectual-property","dataset":"ad-costs","level":"family","jurisdiction":"WI","stateName":"Wisconsin","practice":"intellectual-property","family":"intellectual-property","topLevel":true,"familyName":"Intellectual property","familyNameEs":"Propiedad intelectual","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"Wisconsin, Intellectual property: English head \"intellectual property lawyer\": top-of-page bids $4.80 to $21.71 a click, competition low. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":21.71,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"intellectual property lawyer","bid_low_en":4.8,"bid_high_en":21.71,"competition_en":"LOW","competition_index_en":0,"family_bid_low_median":4.8,"family_bid_high_median":24.21,"queries_with_bid":6,"head_searches":1600,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:WI:trademark","dataset":"ad-costs","level":"family","jurisdiction":"WI","stateName":"Wisconsin","practice":"trademark","family":"trademark","familyName":"Trademarks","familyNameEs":"Marcas","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"Wisconsin, Trademarks: English head \"trademark attorney\": top-of-page bids $11.55 to $39.99 a click, competition medium. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":39.99,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"trademark attorney","bid_low_en":11.55,"bid_high_en":39.99,"competition_en":"MEDIUM","competition_index_en":51,"family_bid_low_median":8.57,"family_bid_high_median":30.67,"queries_with_bid":4,"head_searches":480,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:WI:patent","dataset":"ad-costs","level":"family","jurisdiction":"WI","stateName":"Wisconsin","practice":"patent","family":"patent","familyName":"Patents","familyNameEs":"Patentes","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"Wisconsin, Patents: English head \"patent attorney\": top-of-page bids $9.15 to $39.00 a click, competition low. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":39,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"patent attorney","bid_low_en":9.15,"bid_high_en":39,"competition_en":"LOW","competition_index_en":3,"family_bid_low_median":5.07,"family_bid_high_median":26.37,"queries_with_bid":4,"head_searches":480,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:WI:copyright","dataset":"ad-costs","level":"family","jurisdiction":"WI","stateName":"Wisconsin","practice":"copyright","family":"copyright","familyName":"Copyright","familyNameEs":"Derechos de autor","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"Wisconsin, Copyright: English head \"copyright lawyer\": top-of-page bids $1.58 to $5.86 a click, competition low. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":5.86,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"copyright lawyer","bid_low_en":1.58,"bid_high_en":5.86,"competition_en":"LOW","competition_index_en":6,"family_bid_low_median":2.91,"family_bid_high_median":10.42,"queries_with_bid":2,"head_searches":110,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:WI:tax","dataset":"ad-costs","level":"family","jurisdiction":"WI","stateName":"Wisconsin","practice":"tax","family":"tax","topLevel":true,"familyName":"Tax disputes and IRS problems","familyNameEs":"Disputas fiscales y problemas con el IRS","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"Wisconsin, Tax disputes and IRS problems: English head \"tax lawyer\": top-of-page bids $8.80 to $46.33 a click, competition low. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":46.33,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"tax lawyer","bid_low_en":8.8,"bid_high_en":46.33,"competition_en":"LOW","competition_index_en":2,"family_bid_low_median":8.8,"family_bid_high_median":46.33,"queries_with_bid":6,"head_searches":1900,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:WI:education-law","dataset":"ad-costs","level":"family","jurisdiction":"WI","stateName":"Wisconsin","practice":"education-law","family":"education-law","topLevel":true,"familyName":"Education law","familyNameEs":"Derecho educativo","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"Wisconsin, Education law: English head \"education lawyer\": top-of-page bids $1.76 to $4.15 a click, competition medium. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":4.15,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"education lawyer","bid_low_en":1.76,"bid_high_en":4.15,"competition_en":"MEDIUM","competition_index_en":38,"family_bid_low_median":1.76,"family_bid_high_median":4.15,"queries_with_bid":3,"head_searches":40,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:WI:special-education","dataset":"ad-costs","level":"family","jurisdiction":"WI","stateName":"Wisconsin","practice":"special-education","family":"special-education","familyName":"Special education (IDEA)","familyNameEs":"Educación especial (IDEA)","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"Wisconsin, Special education (IDEA): English head \"special ed advocate\": top-of-page bids $0.92 to $6.01 a click, competition low. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":6.01,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"special ed advocate","bid_low_en":0.92,"bid_high_en":6.01,"competition_en":"LOW","competition_index_en":11,"family_bid_low_median":0.92,"family_bid_high_median":6.01,"queries_with_bid":1,"head_searches":40,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:WV:personal-injury","dataset":"ad-costs","level":"family","jurisdiction":"WV","stateName":"West Virginia","practice":"personal-injury","family":"personal-injury","topLevel":true,"familyName":"Personal injury","familyNameEs":"Lesiones personales","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"West Virginia, Personal injury: English head \"personal injury attorney near me\": top-of-page bids $50.50 to $360 a click, competition low. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":360.31,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"personal injury attorney near me","bid_low_en":50.5,"bid_high_en":360.31,"competition_en":"LOW","competition_index_en":10,"family_bid_low_median":62.66,"family_bid_high_median":483.73,"queries_with_bid":5,"head_searches":1600,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:WV:auto-accidents","dataset":"ad-costs","level":"family","jurisdiction":"WV","stateName":"West Virginia","practice":"auto-accidents","family":"auto-accidents","familyName":"Car accidents","familyNameEs":"Accidentes de auto","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"West Virginia, Car accidents: English head \"car accident lawyer near me\": top-of-page bids $139 to $497 a click, competition low. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":497.2,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"car accident lawyer near me","bid_low_en":139.29,"bid_high_en":497.2,"competition_en":"LOW","competition_index_en":11,"family_bid_low_median":119.64,"family_bid_high_median":435.55,"queries_with_bid":4,"head_searches":1000,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:WV:truck-accidents","dataset":"ad-costs","level":"family","jurisdiction":"WV","stateName":"West Virginia","practice":"truck-accidents","family":"truck-accidents","familyName":"Truck accidents","familyNameEs":"Accidentes de camiones","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"West Virginia, Truck accidents: English head \"truck accident lawyer near me\": top-of-page bids $109 to $497 a click, competition low. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":497.2,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"truck accident lawyer near me","bid_low_en":109.03,"bid_high_en":497.2,"competition_en":"LOW","competition_index_en":9,"family_bid_low_median":109.03,"family_bid_high_median":497.2,"queries_with_bid":2,"head_searches":720,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:WV:motorcycle-accidents","dataset":"ad-costs","level":"family","jurisdiction":"WV","stateName":"West Virginia","practice":"motorcycle-accidents","family":"motorcycle-accidents","familyName":"Motorcycle accidents","familyNameEs":"Accidentes de motocicleta","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"West Virginia, Motorcycle accidents: English head \"motorcycle accident lawyer near me\": top-of-page bids $100 to $494 a click, competition low. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":493.88,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"motorcycle accident lawyer near me","bid_low_en":100,"bid_high_en":493.88,"competition_en":"LOW","competition_index_en":5,"family_bid_low_median":100,"family_bid_high_median":493.88,"queries_with_bid":3,"head_searches":390,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:WV:assault-defamation","dataset":"ad-costs","level":"family","jurisdiction":"WV","stateName":"West Virginia","practice":"assault-defamation","family":"assault-defamation","familyName":"Assault, libel and slander","familyNameEs":"Agresión, libelo y difamación","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"West Virginia, Assault, libel and slander: English head \"defamation lawyer\": top-of-page bids $1.40 to $3.51 a click, competition low. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":3.51,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"defamation lawyer","bid_low_en":1.4,"bid_high_en":3.51,"competition_en":"LOW","competition_index_en":17,"family_bid_low_median":1.24,"family_bid_high_median":3.51,"queries_with_bid":3,"head_searches":70,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:WV:medical-malpractice","dataset":"ad-costs","level":"family","jurisdiction":"WV","stateName":"West Virginia","practice":"medical-malpractice","family":"medical-malpractice","topLevel":true,"familyName":"Medical malpractice","familyNameEs":"Negligencia médica","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"West Virginia, Medical malpractice: English head \"medical malpractice lawyer\": top-of-page bids $4.39 to $70.40 a click, competition low. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":70.4,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"medical malpractice lawyer","bid_low_en":4.39,"bid_high_en":70.4,"competition_en":"LOW","competition_index_en":5,"family_bid_low_median":4.48,"family_bid_high_median":70.55,"queries_with_bid":6,"head_searches":720,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:WV:nursing-home-abuse","dataset":"ad-costs","level":"family","jurisdiction":"WV","stateName":"West Virginia","practice":"nursing-home-abuse","family":"nursing-home-abuse","familyName":"Nursing home abuse and neglect","familyNameEs":"Abuso y negligencia en hogares de ancianos","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"West Virginia, Nursing home abuse and neglect: English head \"nursing home neglect lawyer\": top-of-page bids $9.30 to $222 a click, competition high. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":222.29,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"nursing home neglect lawyer","bid_low_en":9.3,"bid_high_en":222.29,"competition_en":"HIGH","competition_index_en":68,"family_bid_low_median":16.34,"family_bid_high_median":241.67,"queries_with_bid":2,"head_searches":20,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:WV:mass-tort","dataset":"ad-costs","level":"family","jurisdiction":"WV","stateName":"West Virginia","practice":"mass-tort","family":"mass-tort","topLevel":true,"familyName":"Mass torts","familyNameEs":"Daños masivos","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"West Virginia, Mass torts: English head \"class action lawyer\": top-of-page bids $4.38 to $35.48 a click, competition low. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":35.48,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"class action lawyer","bid_low_en":4.38,"bid_high_en":35.48,"competition_en":"LOW","competition_index_en":15,"family_bid_low_median":4.38,"family_bid_high_median":35.48,"queries_with_bid":2,"head_searches":50,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:WV:workers-compensation","dataset":"ad-costs","level":"family","jurisdiction":"WV","stateName":"West Virginia","practice":"workers-compensation","family":"workers-compensation","topLevel":true,"familyName":"Workers' compensation","familyNameEs":"Compensación laboral","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"West Virginia, Workers' compensation: English head \"workers comp attorney\": top-of-page bids $8.98 to $163 a click, competition low. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":163.36,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"workers comp attorney","bid_low_en":8.98,"bid_high_en":163.36,"competition_en":"LOW","competition_index_en":14,"family_bid_low_median":8.98,"family_bid_high_median":124.14,"queries_with_bid":8,"head_searches":720,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:WV:employment-law","dataset":"ad-costs","level":"family","jurisdiction":"WV","stateName":"West Virginia","practice":"employment-law","family":"employment-law","topLevel":true,"familyName":"Employment law","familyNameEs":"Derecho laboral","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"West Virginia, Employment law: English head \"employment lawyer\": top-of-page bids $1.06 to $4.61 a click, competition low. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":4.61,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"employment lawyer","bid_low_en":1.06,"bid_high_en":4.61,"competition_en":"LOW","competition_index_en":5,"family_bid_low_median":1.12,"family_bid_high_median":4.87,"queries_with_bid":6,"head_searches":590,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:WV:employment-discrimination","dataset":"ad-costs","level":"family","jurisdiction":"WV","stateName":"West Virginia","practice":"employment-discrimination","family":"employment-discrimination","familyName":"Workplace discrimination and harassment","familyNameEs":"Discriminación y acoso laboral","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"West Virginia, Workplace discrimination and harassment: English head \"employment discrimination lawyer\": top-of-page bids $1.27 to $17.65 a click, competition medium. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":17.65,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"employment discrimination lawyer","bid_low_en":1.27,"bid_high_en":17.65,"competition_en":"MEDIUM","competition_index_en":36,"family_bid_low_median":1.42,"family_bid_high_median":10.8,"queries_with_bid":2,"head_searches":40,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:WV:wrongful-termination","dataset":"ad-costs","level":"family","jurisdiction":"WV","stateName":"West Virginia","practice":"wrongful-termination","family":"wrongful-termination","familyName":"Wrongful termination and retaliation","familyNameEs":"Despido injustificado y represalias","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"West Virginia, Wrongful termination and retaliation: English head \"wrongful termination lawyer\": top-of-page bids $1.23 to $4.72 a click, competition medium. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":4.72,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"wrongful termination lawyer","bid_low_en":1.23,"bid_high_en":4.72,"competition_en":"MEDIUM","competition_index_en":44,"family_bid_low_median":1.03,"family_bid_high_median":4.31,"queries_with_bid":4,"head_searches":260,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:WV:whistleblower","dataset":"ad-costs","level":"family","jurisdiction":"WV","stateName":"West Virginia","practice":"whistleblower","family":"whistleblower","familyName":"Whistleblower and qui tam","familyNameEs":"Denunciantes y acciones qui tam","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"West Virginia, Whistleblower and qui tam: English head \"whistleblower lawyer\": top-of-page bids $2.84 to $20.39 a click, competition low. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":20.39,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"whistleblower lawyer","bid_low_en":2.84,"bid_high_en":20.39,"competition_en":"LOW","competition_index_en":25,"family_bid_low_median":2.84,"family_bid_high_median":20.39,"queries_with_bid":2,"head_searches":20,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:WV:immigration","dataset":"ad-costs","level":"family","jurisdiction":"WV","stateName":"West Virginia","practice":"immigration","family":"immigration","topLevel":true,"familyName":"Immigration","familyNameEs":"Inmigración","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"West Virginia, Immigration: English head \"immigration lawyer\": top-of-page bids $4.85 to $14.31 a click, competition low. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":14.31,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"immigration lawyer","bid_low_en":4.85,"bid_high_en":14.31,"competition_en":"LOW","competition_index_en":5,"family_bid_low_median":4.64,"family_bid_high_median":14.31,"queries_with_bid":3,"head_searches":590,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:WV:family-law","dataset":"ad-costs","level":"family","jurisdiction":"WV","stateName":"West Virginia","practice":"family-law","family":"family-law","topLevel":true,"familyName":"Family law","familyNameEs":"Derecho de familia","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"West Virginia, Family law: English head \"family law attorney\": top-of-page bids $1.19 to $5.22 a click, competition low. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":5.22,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"family law attorney","bid_low_en":1.19,"bid_high_en":5.22,"competition_en":"LOW","competition_index_en":7,"family_bid_low_median":1.18,"family_bid_high_median":5.82,"queries_with_bid":4,"head_searches":1300,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:WV:divorce","dataset":"ad-costs","level":"family","jurisdiction":"WV","stateName":"West Virginia","practice":"divorce","family":"divorce","familyName":"Divorce","familyNameEs":"Divorcio","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"West Virginia, Divorce: English head \"divorce lawyer\": top-of-page bids $1.69 to $8.42 a click, competition low. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":8.42,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"divorce lawyer","bid_low_en":1.69,"bid_high_en":8.42,"competition_en":"LOW","competition_index_en":2,"family_bid_low_median":1.61,"family_bid_high_median":6.62,"queries_with_bid":5,"head_searches":1000,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:WV:child-custody","dataset":"ad-costs","level":"family","jurisdiction":"WV","stateName":"West Virginia","practice":"child-custody","family":"child-custody","familyName":"Child custody","familyNameEs":"Custodia de menores","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"West Virginia, Child custody: English head \"child custody attorney\": top-of-page bids $1.30 to $18.32 a click, competition medium. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":18.32,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"child custody attorney","bid_low_en":1.3,"bid_high_en":18.32,"competition_en":"MEDIUM","competition_index_en":43,"family_bid_low_median":1.3,"family_bid_high_median":11.94,"queries_with_bid":5,"head_searches":210,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:WV:child-support","dataset":"ad-costs","level":"family","jurisdiction":"WV","stateName":"West Virginia","practice":"child-support","family":"child-support","familyName":"Child support","familyNameEs":"Manutención de menores","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"West Virginia, Child support: English head \"child support lawyer\": top-of-page bids $1.39 to $5.09 a click, competition low. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":5.09,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"child support lawyer","bid_low_en":1.39,"bid_high_en":5.09,"competition_en":"LOW","competition_index_en":19,"family_bid_low_median":1.19,"family_bid_high_median":5.17,"queries_with_bid":2,"head_searches":210,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:WV:criminal-defense","dataset":"ad-costs","level":"family","jurisdiction":"WV","stateName":"West Virginia","practice":"criminal-defense","family":"criminal-defense","topLevel":true,"familyName":"Criminal defense","familyNameEs":"Defensa penal","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"West Virginia, Criminal defense: English head \"criminal defense lawyer\": top-of-page bids $1.51 to $10.91 a click, competition low. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":10.91,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"criminal defense lawyer","bid_low_en":1.51,"bid_high_en":10.91,"competition_en":"LOW","competition_index_en":1,"family_bid_low_median":2.02,"family_bid_high_median":18.99,"queries_with_bid":6,"head_searches":590,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:WV:dui-dwi","dataset":"ad-costs","level":"family","jurisdiction":"WV","stateName":"West Virginia","practice":"dui-dwi","family":"dui-dwi","familyName":"DUI and DWI","familyNameEs":"Conducir en estado de ebriedad (DUI/DWI)","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"West Virginia, DUI and DWI: English head \"dui lawyer\": top-of-page bids $4.06 to $68.00 a click, competition low. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":68,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"dui lawyer","bid_low_en":4.06,"bid_high_en":68,"competition_en":"LOW","competition_index_en":3,"family_bid_low_median":3.49,"family_bid_high_median":42.94,"queries_with_bid":4,"head_searches":720,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:WV:estate-planning","dataset":"ad-costs","level":"family","jurisdiction":"WV","stateName":"West Virginia","practice":"estate-planning","family":"estate-planning","topLevel":true,"familyName":"Estate planning","familyNameEs":"Planificación patrimonial","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"West Virginia, Estate planning: English head \"estate planning attorney\": top-of-page bids $3.06 to $8.76 a click, competition low. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":8.76,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"estate planning attorney","bid_low_en":3.06,"bid_high_en":8.76,"competition_en":"LOW","competition_index_en":4,"family_bid_low_median":1.19,"family_bid_high_median":3.93,"queries_with_bid":5,"head_searches":1300,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:WV:probate","dataset":"ad-costs","level":"family","jurisdiction":"WV","stateName":"West Virginia","practice":"probate","family":"probate","familyName":"Probate and estate administration","familyNameEs":"Sucesiones y administración de herencias","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"West Virginia, Probate and estate administration: English head \"probate attorney\": top-of-page bids $4.49 to $11.58 a click, competition low. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":11.58,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"probate attorney","bid_low_en":4.49,"bid_high_en":11.58,"competition_en":"LOW","competition_index_en":5,"family_bid_low_median":1.57,"family_bid_high_median":11.97,"queries_with_bid":4,"head_searches":320,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:WV:va-disability","dataset":"ad-costs","level":"family","jurisdiction":"WV","stateName":"West Virginia","practice":"va-disability","family":"va-disability","topLevel":true,"familyName":"VA disability and veterans' benefits","familyNameEs":"Discapacidad y beneficios de veteranos (VA)","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"West Virginia, VA disability and veterans' benefits: English head \"va disability lawyer\": top-of-page bids $18.02 to $143 a click, competition low. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":143.31,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"va disability lawyer","bid_low_en":18.02,"bid_high_en":143.31,"competition_en":"LOW","competition_index_en":11,"family_bid_low_median":10.28,"family_bid_high_median":104.93,"queries_with_bid":2,"head_searches":40,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:WV:lemon-law","dataset":"ad-costs","level":"family","jurisdiction":"WV","stateName":"West Virginia","practice":"lemon-law","family":"lemon-law","topLevel":true,"familyName":"Lemon law and auto fraud","familyNameEs":"Ley limón y fraude automotriz","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"West Virginia, Lemon law and auto fraud: English head \"lemon law lawyer\": top-of-page bids $4.29 to $27.59 a click, competition medium. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":27.59,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"lemon law lawyer","bid_low_en":4.29,"bid_high_en":27.59,"competition_en":"MEDIUM","competition_index_en":49,"family_bid_low_median":4.04,"family_bid_high_median":27.39,"queries_with_bid":4,"head_searches":90,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:WV:consumer-protection","dataset":"ad-costs","level":"family","jurisdiction":"WV","stateName":"West Virginia","practice":"consumer-protection","family":"consumer-protection","topLevel":true,"familyName":"Consumer protection","familyNameEs":"Protección al consumidor","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"West Virginia, Consumer protection: English head \"consumer protection lawyer\": top-of-page bids $1.80 to $8.87 a click, competition low. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":8.87,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"consumer protection lawyer","bid_low_en":1.8,"bid_high_en":8.87,"competition_en":"LOW","competition_index_en":33,"family_bid_low_median":1.8,"family_bid_high_median":8.87,"queries_with_bid":1,"head_searches":50,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:WV:debt-collection-defense","dataset":"ad-costs","level":"family","jurisdiction":"WV","stateName":"West Virginia","practice":"debt-collection-defense","family":"debt-collection-defense","familyName":"Debt collection abuse (FDCPA)","familyNameEs":"Abusos en el cobro de deudas (FDCPA)","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"West Virginia, Debt collection abuse (FDCPA): English head \"debt collection lawyer\": top-of-page bids $2.58 to $7.58 a click, competition medium. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":7.58,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"debt collection lawyer","bid_low_en":2.58,"bid_high_en":7.58,"competition_en":"MEDIUM","competition_index_en":48,"family_bid_low_median":2.58,"family_bid_high_median":7.58,"queries_with_bid":1,"head_searches":30,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:WV:contract-disputes","dataset":"ad-costs","level":"family","jurisdiction":"WV","stateName":"West Virginia","practice":"contract-disputes","family":"contract-disputes","familyName":"Contract disputes","familyNameEs":"Disputas contractuales","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"West Virginia, Contract disputes: English head \"contract lawyer\": top-of-page bids $2.64 to $8.51 a click, competition low. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":8.51,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"contract lawyer","bid_low_en":2.64,"bid_high_en":8.51,"competition_en":"LOW","competition_index_en":0,"family_bid_low_median":1.78,"family_bid_high_median":5.44,"queries_with_bid":3,"head_searches":480,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:WV:civil-rights","dataset":"ad-costs","level":"family","jurisdiction":"WV","stateName":"West Virginia","practice":"civil-rights","family":"civil-rights","topLevel":true,"familyName":"Civil rights","familyNameEs":"Derechos civiles","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"West Virginia, Civil rights: English head \"civil rights lawyer near me\": top-of-page bids $1.20 to $3.16 a click, competition low. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":3.16,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"civil rights lawyer near me","bid_low_en":1.2,"bid_high_en":3.16,"competition_en":"LOW","competition_index_en":28,"family_bid_low_median":1.29,"family_bid_high_median":3.57,"queries_with_bid":4,"head_searches":90,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:WV:disability-access","dataset":"ad-costs","level":"family","jurisdiction":"WV","stateName":"West Virginia","practice":"disability-access","family":"disability-access","familyName":"Disability access (ADA)","familyNameEs":"Accesibilidad para personas con discapacidad (ADA)","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"West Virginia, Disability access (ADA): English head \"ada lawyer\": top-of-page bids $2.00 to $9.43 a click, competition low. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":9.43,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"ada lawyer","bid_low_en":2,"bid_high_en":9.43,"competition_en":"LOW","competition_index_en":10,"family_bid_low_median":2,"family_bid_high_median":9.43,"queries_with_bid":1,"head_searches":30,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:WV:landlord-tenant","dataset":"ad-costs","level":"family","jurisdiction":"WV","stateName":"West Virginia","practice":"landlord-tenant","family":"landlord-tenant","topLevel":true,"familyName":"Landlord and tenant","familyNameEs":"Arrendadores e inquilinos","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"West Virginia, Landlord and tenant: English head \"eviction lawyer\": top-of-page bids $1.39 to $2.02 a click, competition low. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":2.02,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"eviction lawyer","bid_low_en":1.39,"bid_high_en":2.02,"competition_en":"LOW","competition_index_en":21,"family_bid_low_median":1.34,"family_bid_high_median":3.71,"queries_with_bid":4,"head_searches":210,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:WV:real-estate","dataset":"ad-costs","level":"family","jurisdiction":"WV","stateName":"West Virginia","practice":"real-estate","family":"real-estate","topLevel":true,"familyName":"Real estate","familyNameEs":"Bienes raíces","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"West Virginia, Real estate: English head \"real estate lawyer\": top-of-page bids $0.81 to $4.54 a click, competition low. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":4.54,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"real estate lawyer","bid_low_en":0.81,"bid_high_en":4.54,"competition_en":"LOW","competition_index_en":1,"family_bid_low_median":1.22,"family_bid_high_median":4.54,"queries_with_bid":5,"head_searches":590,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:WV:trademark","dataset":"ad-costs","level":"family","jurisdiction":"WV","stateName":"West Virginia","practice":"trademark","family":"trademark","familyName":"Trademarks","familyNameEs":"Marcas","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"West Virginia, Trademarks: English head \"trademark attorney\": top-of-page bids $11.47 to $36.97 a click, competition medium. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":36.97,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"trademark attorney","bid_low_en":11.47,"bid_high_en":36.97,"competition_en":"MEDIUM","competition_index_en":46,"family_bid_low_median":8.29,"family_bid_high_median":36.97,"queries_with_bid":3,"head_searches":90,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:WV:patent","dataset":"ad-costs","level":"family","jurisdiction":"WV","stateName":"West Virginia","practice":"patent","family":"patent","familyName":"Patents","familyNameEs":"Patentes","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"West Virginia, Patents: English head \"patent attorney\": top-of-page bids $4.28 to $43.13 a click, competition low. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":43.13,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"patent attorney","bid_low_en":4.28,"bid_high_en":43.13,"competition_en":"LOW","competition_index_en":2,"family_bid_low_median":4.92,"family_bid_high_median":23.01,"queries_with_bid":4,"head_searches":110,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:WV:tax","dataset":"ad-costs","level":"family","jurisdiction":"WV","stateName":"West Virginia","practice":"tax","family":"tax","topLevel":true,"familyName":"Tax disputes and IRS problems","familyNameEs":"Disputas fiscales y problemas con el IRS","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"West Virginia, Tax disputes and IRS problems: English head \"tax lawyer\": top-of-page bids $10.32 to $49.08 a click, competition low. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":49.08,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"tax lawyer","bid_low_en":10.32,"bid_high_en":49.08,"competition_en":"LOW","competition_index_en":2,"family_bid_low_median":6.71,"family_bid_high_median":40.19,"queries_with_bid":6,"head_searches":480,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:WV:education-law","dataset":"ad-costs","level":"family","jurisdiction":"WV","stateName":"West Virginia","practice":"education-law","family":"education-law","topLevel":true,"familyName":"Education law","familyNameEs":"Derecho educativo","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"West Virginia, Education law: English head \"education lawyer\": top-of-page bids $1.91 to $5.49 a click, competition low. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":5.49,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"education lawyer","bid_low_en":1.91,"bid_high_en":5.49,"competition_en":"LOW","competition_index_en":29,"family_bid_low_median":1.91,"family_bid_high_median":5.49,"queries_with_bid":2,"head_searches":10,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:WY:personal-injury","dataset":"ad-costs","level":"family","jurisdiction":"WY","stateName":"Wyoming","practice":"personal-injury","family":"personal-injury","topLevel":true,"familyName":"Personal injury","familyNameEs":"Lesiones personales","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"Wyoming, Personal injury: English head \"personal injury attorney near me\": top-of-page bids $31.89 to $347 a click, competition low. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":347.02,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"personal injury attorney near me","bid_low_en":31.89,"bid_high_en":347.02,"competition_en":"LOW","competition_index_en":7,"family_bid_low_median":53.77,"family_bid_high_median":352.37,"queries_with_bid":4,"head_searches":590,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:WY:auto-accidents","dataset":"ad-costs","level":"family","jurisdiction":"WY","stateName":"Wyoming","practice":"auto-accidents","family":"auto-accidents","familyName":"Car accidents","familyNameEs":"Accidentes de auto","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"Wyoming, Car accidents: English head \"car accident lawyer near me\": top-of-page bids $42.33 to $359 a click, competition low. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":359.19,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"car accident lawyer near me","bid_low_en":42.33,"bid_high_en":359.19,"competition_en":"LOW","competition_index_en":4,"family_bid_low_median":46.61,"family_bid_high_median":373.54,"queries_with_bid":2,"head_searches":590,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:WY:truck-accidents","dataset":"ad-costs","level":"family","jurisdiction":"WY","stateName":"Wyoming","practice":"truck-accidents","family":"truck-accidents","familyName":"Truck accidents","familyNameEs":"Accidentes de camiones","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"Wyoming, Truck accidents: English head \"truck accident lawyer near me\": top-of-page bids $10.94 to $336 a click, competition low. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":335.98,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"truck accident lawyer near me","bid_low_en":10.94,"bid_high_en":335.98,"competition_en":"LOW","competition_index_en":23,"family_bid_low_median":10.94,"family_bid_high_median":335.98,"queries_with_bid":2,"head_searches":170,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:WY:motorcycle-accidents","dataset":"ad-costs","level":"family","jurisdiction":"WY","stateName":"Wyoming","practice":"motorcycle-accidents","family":"motorcycle-accidents","familyName":"Motorcycle accidents","familyNameEs":"Accidentes de motocicleta","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"Wyoming, Motorcycle accidents: English head \"motorcycle accident lawyer near me\": top-of-page bids $242 to $409 a click, competition low. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":409.24,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"motorcycle accident lawyer near me","bid_low_en":241.93,"bid_high_en":409.24,"competition_en":"LOW","competition_index_en":14,"family_bid_low_median":241.93,"family_bid_high_median":409.24,"queries_with_bid":3,"head_searches":170,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:WY:medical-malpractice","dataset":"ad-costs","level":"family","jurisdiction":"WY","stateName":"Wyoming","practice":"medical-malpractice","family":"medical-malpractice","topLevel":true,"familyName":"Medical malpractice","familyNameEs":"Negligencia médica","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"Wyoming, Medical malpractice: English head \"medical malpractice lawyer\": top-of-page bids $2.33 to $25.60 a click, competition low. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":25.6,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"medical malpractice lawyer","bid_low_en":2.33,"bid_high_en":25.6,"competition_en":"LOW","competition_index_en":1,"family_bid_low_median":2.38,"family_bid_high_median":14.43,"queries_with_bid":6,"head_searches":320,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:WY:workers-compensation","dataset":"ad-costs","level":"family","jurisdiction":"WY","stateName":"Wyoming","practice":"workers-compensation","family":"workers-compensation","topLevel":true,"familyName":"Workers' compensation","familyNameEs":"Compensación laboral","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"Wyoming, Workers' compensation: English head \"workers comp attorney\": top-of-page bids $5.83 to $60.00 a click, competition low. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":60,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"workers comp attorney","bid_low_en":5.83,"bid_high_en":60,"competition_en":"LOW","competition_index_en":2,"family_bid_low_median":5.83,"family_bid_high_median":60,"queries_with_bid":6,"head_searches":320,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:WY:employment-law","dataset":"ad-costs","level":"family","jurisdiction":"WY","stateName":"Wyoming","practice":"employment-law","family":"employment-law","topLevel":true,"familyName":"Employment law","familyNameEs":"Derecho laboral","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"Wyoming, Employment law: English head \"employment lawyer\": top-of-page bids $1.28 to $4.60 a click, competition low. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":4.6,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"employment lawyer","bid_low_en":1.28,"bid_high_en":4.6,"competition_en":"LOW","competition_index_en":2,"family_bid_low_median":1.28,"family_bid_high_median":4.48,"queries_with_bid":5,"head_searches":320,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:WY:wrongful-termination","dataset":"ad-costs","level":"family","jurisdiction":"WY","stateName":"Wyoming","practice":"wrongful-termination","family":"wrongful-termination","familyName":"Wrongful termination and retaliation","familyNameEs":"Despido injustificado y represalias","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"Wyoming, Wrongful termination and retaliation: English head \"wrongful termination lawyer\": top-of-page bids $0.58 to $4.65 a click, competition medium. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":4.65,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"wrongful termination lawyer","bid_low_en":0.58,"bid_high_en":4.65,"competition_en":"MEDIUM","competition_index_en":44,"family_bid_low_median":0.62,"family_bid_high_median":4.06,"queries_with_bid":3,"head_searches":70,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:WY:immigration","dataset":"ad-costs","level":"family","jurisdiction":"WY","stateName":"Wyoming","practice":"immigration","family":"immigration","topLevel":true,"familyName":"Immigration","familyNameEs":"Inmigración","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"Wyoming, Immigration: English head \"immigration lawyer\": top-of-page bids $5.16 to $15.32 a click, competition low; Spanish head \"abogado de inmigracion\": $5.64 to $55.00, competition high. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":15.32,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"immigration lawyer","bid_low_en":5.16,"bid_high_en":15.32,"competition_en":"LOW","competition_index_en":7,"head_es":"abogado de inmigracion","bid_low_es":5.64,"bid_high_es":55,"competition_es":"HIGH","competition_index_es":71,"family_bid_low_median":5.51,"family_bid_high_median":15.32,"queries_with_bid":5,"head_searches":320,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:WY:family-law","dataset":"ad-costs","level":"family","jurisdiction":"WY","stateName":"Wyoming","practice":"family-law","family":"family-law","topLevel":true,"familyName":"Family law","familyNameEs":"Derecho de familia","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"Wyoming, Family law: English head \"family law attorney\": top-of-page bids $3.01 to $56.57 a click, competition low. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":56.57,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"family law attorney","bid_low_en":3.01,"bid_high_en":56.57,"competition_en":"LOW","competition_index_en":7,"family_bid_low_median":1.44,"family_bid_high_median":7.47,"queries_with_bid":4,"head_searches":390,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:WY:divorce","dataset":"ad-costs","level":"family","jurisdiction":"WY","stateName":"Wyoming","practice":"divorce","family":"divorce","familyName":"Divorce","familyNameEs":"Divorcio","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"Wyoming, Divorce: English head \"divorce lawyer\": top-of-page bids $1.75 to $19.80 a click, competition low. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":19.8,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"divorce lawyer","bid_low_en":1.75,"bid_high_en":19.8,"competition_en":"LOW","competition_index_en":1,"family_bid_low_median":1.86,"family_bid_high_median":7.62,"queries_with_bid":5,"head_searches":480,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:WY:dui-dwi","dataset":"ad-costs","level":"family","jurisdiction":"WY","stateName":"Wyoming","practice":"dui-dwi","family":"dui-dwi","familyName":"DUI and DWI","familyNameEs":"Conducir en estado de ebriedad (DUI/DWI)","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"Wyoming, DUI and DWI: English head \"dui lawyer\": top-of-page bids $2.72 to $117 a click, competition low. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":116.89,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"dui lawyer","bid_low_en":2.72,"bid_high_en":116.89,"competition_en":"LOW","competition_index_en":3,"family_bid_low_median":3.28,"family_bid_high_median":138.38,"queries_with_bid":4,"head_searches":390,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:WY:consumer-protection","dataset":"ad-costs","level":"family","jurisdiction":"WY","stateName":"Wyoming","practice":"consumer-protection","family":"consumer-protection","topLevel":true,"familyName":"Consumer protection","familyNameEs":"Protección al consumidor","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"Wyoming, Consumer protection: English head \"consumer protection lawyer\": top-of-page bids $1.69 to $7.55 a click, competition high. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":7.55,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"consumer protection lawyer","bid_low_en":1.69,"bid_high_en":7.55,"competition_en":"HIGH","competition_index_en":69,"family_bid_low_median":1.69,"family_bid_high_median":7.55,"queries_with_bid":1,"head_searches":10,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:WY:debt-collection-defense","dataset":"ad-costs","level":"family","jurisdiction":"WY","stateName":"Wyoming","practice":"debt-collection-defense","family":"debt-collection-defense","familyName":"Debt collection abuse (FDCPA)","familyNameEs":"Abusos en el cobro de deudas (FDCPA)","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"Wyoming, Debt collection abuse (FDCPA): English head \"debt collection lawyer\": top-of-page bids $2.97 to $17.63 a click, competition medium. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":17.63,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"debt collection lawyer","bid_low_en":2.97,"bid_high_en":17.63,"competition_en":"MEDIUM","competition_index_en":58,"family_bid_low_median":2.97,"family_bid_high_median":17.63,"queries_with_bid":1,"head_searches":20,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:WY:civil-rights","dataset":"ad-costs","level":"family","jurisdiction":"WY","stateName":"Wyoming","practice":"civil-rights","family":"civil-rights","topLevel":true,"familyName":"Civil rights","familyNameEs":"Derechos civiles","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"Wyoming, Civil rights: English head \"civil rights attorney\": top-of-page bids $2.27 to $69.10 a click, competition medium. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":69.1,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"civil rights attorney","bid_low_en":2.27,"bid_high_en":69.1,"competition_en":"MEDIUM","competition_index_en":37,"family_bid_low_median":2.16,"family_bid_high_median":36.68,"queries_with_bid":2,"head_searches":20,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:WY:real-estate","dataset":"ad-costs","level":"family","jurisdiction":"WY","stateName":"Wyoming","practice":"real-estate","family":"real-estate","topLevel":true,"familyName":"Real estate","familyNameEs":"Bienes raíces","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"Wyoming, Real estate: English head \"real estate lawyer\": top-of-page bids $1.90 to $4.37 a click, competition low. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":4.37,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"real estate lawyer","bid_low_en":1.9,"bid_high_en":4.37,"competition_en":"LOW","competition_index_en":1,"family_bid_low_median":1.55,"family_bid_high_median":5.21,"queries_with_bid":3,"head_searches":320,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:WY:patent","dataset":"ad-costs","level":"family","jurisdiction":"WY","stateName":"Wyoming","practice":"patent","family":"patent","familyName":"Patents","familyNameEs":"Patentes","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"Wyoming, Patents: English head \"patent attorney\": top-of-page bids $4.33 to $29.71 a click, competition low. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":29.71,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"patent attorney","bid_low_en":4.33,"bid_high_en":29.71,"competition_en":"LOW","competition_index_en":4,"family_bid_low_median":5.46,"family_bid_high_median":25.59,"queries_with_bid":4,"head_searches":50,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:WY:tax","dataset":"ad-costs","level":"family","jurisdiction":"WY","stateName":"Wyoming","practice":"tax","family":"tax","topLevel":true,"familyName":"Tax disputes and IRS problems","familyNameEs":"Disputas fiscales y problemas con el IRS","asOf":"2026-10-30","period":"2025-10/2026-09","lastChecked":"2026-10-30","status":"P","text":"Wyoming, Tax disputes and IRS problems: English head \"tax lawyer\": top-of-page bids $12.15 to $33.94 a click, competition low. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":33.94,"unit":"USD per click, high end of the top-of-page bid band (head query)","head_en":"tax lawyer","bid_low_en":12.15,"bid_high_en":33.94,"competition_en":"LOW","competition_index_en":1,"family_bid_low_median":9.45,"family_bid_high_median":30.64,"queries_with_bid":4,"head_searches":320,"sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:US:tier-100000","dataset":"ad-costs","level":"tier","jurisdiction":"US","stateName":"United States","tier":"100,000+","tier_min":100000,"families":18,"familyList":["auto-accidents","business-law","child-support","contract-disputes","criminal-defense","divorce","dui-dwi","employment-law","estate-planning","family-law","immigration","intellectual-property","medical-malpractice","personal-injury","probate","real-estate","tax","workers-compensation"],"text":"United States, families with 100,000+ searches a month: median top-of-page high bid of the English head query $35.00 a click, over 18 query families. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":35,"unit":"USD per click, median of head-query high bids","asOf":"2026-10-30","lastChecked":"2026-10-30","status":"P","sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:US:tier-10000","dataset":"ad-costs","level":"tier","jurisdiction":"US","stateName":"United States","tier":"10,000 to 99,999","tier_min":10000,"families":31,"familyList":["adoption","antitrust","assault-defamation","catastrophic-injury","child-custody","civil-rights","consumer-protection","copyright","debt-collection-defense","disability-access","dog-bites","domestic-violence","elder-law","employment-discrimination","expungement","guardianship","insurance-claims","landlord-tenant","lemon-law","maritime-injury","mass-tort","mesothelioma","motorcycle-accidents","patent","pedestrian-bicycle-accidents","premises-liability","ssdi","trademark","truck-accidents","wrongful-death","wrongful-termination"],"text":"United States, families with 10,000 to 99,999 searches a month: median top-of-page high bid of the English head query $31.33 a click, over 31 query families. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":31.33,"unit":"USD per click, median of head-query high bids","asOf":"2026-10-30","lastChecked":"2026-10-30","status":"P","sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"},{"id":"ac:US:tier-1000","dataset":"ad-costs","level":"tier","jurisdiction":"US","stateName":"United States","tier":"1,000 to 9,999","tier_min":1000,"families":35,"familyList":["asylum","aviation-accidents","birth-injury","business-bankruptcy","business-formation","chapter-13","chapter-7","consumer-fraud","credit-reporting","drug-crimes","drug-device-injury","education-law","employee-benefits","employment-immigration","family-immigration","foreclosure-defense","franchise","housing-discrimination","investor-claims","juvenile","labor-relations","naturalization","nursing-home-abuse","police-misconduct","product-liability","railroad-injury","removal-defense","rideshare-accidents","special-education","tcpa-robocalls","toxic-exposure","va-disability","wage-and-hour","whistleblower","white-collar"],"text":"United States, families with 1,000 to 9,999 searches a month: median top-of-page high bid of the English head query $40.39 a click, over 35 query families. Google Ads Keyword Planner, Oct 2025–Sep 2026.","value":40.39,"unit":"USD per click, median of head-query high bids","asOf":"2026-10-30","lastChecked":"2026-10-30","status":"P","sources":[{"label":"Google Ads Keyword Planner, Oct 2025–Sep 2026 (monthly searches and top-of-page bids; export of 2026-10-30)","url":"https://ads.google.com/home/tools/keyword-planner/","kind":"primary","accessed":"2026-10-30"}],"confidence":"medium","confidenceBasis":"one primary source, no second check"}]}