{"meta":{"dataset":"ad-costs","title":"Google search-ad costs for lawyer searches by practice area and state: top-of-page bid bands and competition (Google Ads Keyword Planner)","version":"1.0.0","doi":"10.5281/zenodo.23851278","doiUrl":"https://doi.org/10.5281/zenodo.23851278","conceptDoi":"10.5281/zenodo.23851277","license":"CC BY 4.0","licenseUrl":"https://creativecommons.org/licenses/by/4.0/","attribution":"Source: Probative, Google search-ad costs for lawyer searches by practice area and state: top-of-page bid bands and competition (Google Ads Keyword Planner), version 1.0.0, https://doi.org/10.5281/zenodo.23851278, licensed CC BY 4.0.","citation":"Probative. (2026). Google search-ad costs for lawyer searches by practice area and state: top-of-page bid bands and competition (Google Ads Keyword Planner) (Version 1.0.0) [Data set]. Zenodo. https://doi.org/10.5281/zenodo.23851278","disclaimer":"Not legal advice. These are bid bands and competition levels from Google's keyword data on the date shown, kept for research and marketing planning. They are not a price quote, and the cost of any campaign depends on its own settings.","notice":"Probative is a marketing firm, not a law firm; not legal advice.","lastChecked":"2026-10-30","url":"https://probativegrowth.com/data/v1/ad-costs/changes.json","humanUrl":"https://probativegrowth.com/data/ad-costs/","statusCodes":{"P":"primary source","S":"secondary source"}},"changes":[{"date":"2026-10-31","summary":"First release: top-of-page bid bands and competition for 86 practice query families (English and Spanish heads), for the United States, the 50 states and DC (Google Ads Keyword Planner, Oct 2025–Sep 2026).","source":{"url":"https://probativegrowth.com/data/ad-costs/"},"dataset":"ad-costs"}]}