{"meta":{"dataset":"legal-hiring-demand","title":"Legal marketing and intake hiring demand: pay, headcount and openings (Bureau of Labor Statistics)","version":"1.0.0","doi":"10.5281/zenodo.23873129","doiUrl":"https://doi.org/10.5281/zenodo.23873129","conceptDoi":"10.5281/zenodo.23873128","license":"CC BY 4.0","licenseUrl":"https://creativecommons.org/licenses/by/4.0/","attribution":"Source: Probative, Legal marketing and intake hiring demand: pay, headcount and openings (Bureau of Labor Statistics), version 1.0.0, https://doi.org/10.5281/zenodo.23873129, licensed CC BY 4.0.","citation":"Probative. (2026). Legal marketing and intake hiring demand: pay, headcount and openings (Bureau of Labor Statistics) (Version 1.0.0) [Data set]. Zenodo. https://doi.org/10.5281/zenodo.23873129","disclaimer":"Not legal advice. These are survey estimates from the Bureau of Labor Statistics. OEWS counts employees only and is rounded by the bureau; the monthly series are seasonally adjusted and revised; the state rates cover all nonfarm employers in a state, not only law firms. Pay is a statistic for a group of workers, not an offer or a guide to what one firm should pay.","notice":"Probative is a marketing firm, not a law firm; not legal advice.","lastChecked":"2026-11-01","url":"https://probativegrowth.com/data/v1/legal-hiring-demand/index.json","humanUrl":"https://probativegrowth.com/data/legal-hiring-demand/","statusCodes":{"P":"primary source","S":"secondary source"}},"summary":"What the roles around a law firm's growth work pay and how many people hold them, and how hiring is moving. Annual pay bands and headcounts (10th, 25th, median, 75th and 90th percentile and mean annual wage) for marketing managers, marketing and market-research specialists, public relations specialists, writers, web designers, web developers, receptionists and customer service representatives from the Bureau of Labor Statistics' Occupational Employment and Wage Statistics (OEWS): nationally within legal services, nationally across all industries, and in every state and DC. Monthly series add legal services employment and average hourly earnings, job openings, hires and quits in professional and business services, and each state's average job-openings and hires rates over the latest year for all nonfarm employers. Aggregates only: no firm, job posting or person.","key":"jurisdiction","count":608,"keys":[{"key":"AK","url":"https://probativegrowth.com/data/v1/legal-hiring-demand/jurisdictions/AK.json","records":6},{"key":"AL","url":"https://probativegrowth.com/data/v1/legal-hiring-demand/jurisdictions/AL.json","records":8},{"key":"AR","url":"https://probativegrowth.com/data/v1/legal-hiring-demand/jurisdictions/AR.json","records":8},{"key":"AZ","url":"https://probativegrowth.com/data/v1/legal-hiring-demand/jurisdictions/AZ.json","records":9},{"key":"CA","url":"https://probativegrowth.com/data/v1/legal-hiring-demand/jurisdictions/CA.json","records":9},{"key":"CO","url":"https://probativegrowth.com/data/v1/legal-hiring-demand/jurisdictions/CO.json","records":9},{"key":"CT","url":"https://probativegrowth.com/data/v1/legal-hiring-demand/jurisdictions/CT.json","records":9},{"key":"DC","url":"https://probativegrowth.com/data/v1/legal-hiring-demand/jurisdictions/DC.json","records":9},{"key":"DE","url":"https://probativegrowth.com/data/v1/legal-hiring-demand/jurisdictions/DE.json","records":6},{"key":"FL","url":"https://probativegrowth.com/data/v1/legal-hiring-demand/jurisdictions/FL.json","records":8},{"key":"GA","url":"https://probativegrowth.com/data/v1/legal-hiring-demand/jurisdictions/GA.json","records":9},{"key":"HI","url":"https://probativegrowth.com/data/v1/legal-hiring-demand/jurisdictions/HI.json","records":6},{"key":"IA","url":"https://probativegrowth.com/data/v1/legal-hiring-demand/jurisdictions/IA.json","records":9},{"key":"ID","url":"https://probativegrowth.com/data/v1/legal-hiring-demand/jurisdictions/ID.json","records":8},{"key":"IL","url":"https://probativegrowth.com/data/v1/legal-hiring-demand/jurisdictions/IL.json","records":9},{"key":"IN","url":"https://probativegrowth.com/data/v1/legal-hiring-demand/jurisdictions/IN.json","records":9},{"key":"KS","url":"https://probativegrowth.com/data/v1/legal-hiring-demand/jurisdictions/KS.json","records":9},{"key":"KY","url":"https://probativegrowth.com/data/v1/legal-hiring-demand/jurisdictions/KY.json","records":9},{"key":"LA","url":"https://probativegrowth.com/data/v1/legal-hiring-demand/jurisdictions/LA.json","records":9},{"key":"MA","url":"https://probativegrowth.com/data/v1/legal-hiring-demand/jurisdictions/MA.json","records":9},{"key":"MD","url":"https://probativegrowth.com/data/v1/legal-hiring-demand/jurisdictions/MD.json","records":9},{"key":"ME","url":"https://probativegrowth.com/data/v1/legal-hiring-demand/jurisdictions/ME.json","records":6},{"key":"MI","url":"https://probativegrowth.com/data/v1/legal-hiring-demand/jurisdictions/MI.json","records":8},{"key":"MN","url":"https://probativegrowth.com/data/v1/legal-hiring-demand/jurisdictions/MN.json","records":9},{"key":"MO","url":"https://probativegrowth.com/data/v1/legal-hiring-demand/jurisdictions/MO.json","records":9},{"key":"MS","url":"https://probativegrowth.com/data/v1/legal-hiring-demand/jurisdictions/MS.json","records":8},{"key":"MT","url":"https://probativegrowth.com/data/v1/legal-hiring-demand/jurisdictions/MT.json","records":7},{"key":"NC","url":"https://probativegrowth.com/data/v1/legal-hiring-demand/jurisdictions/NC.json","records":9},{"key":"ND","url":"https://probativegrowth.com/data/v1/legal-hiring-demand/jurisdictions/ND.json","records":6},{"key":"NE","url":"https://probativegrowth.com/data/v1/legal-hiring-demand/jurisdictions/NE.json","records":9},{"key":"NH","url":"https://probativegrowth.com/data/v1/legal-hiring-demand/jurisdictions/NH.json","records":9},{"key":"NJ","url":"https://probativegrowth.com/data/v1/legal-hiring-demand/jurisdictions/NJ.json","records":9},{"key":"NM","url":"https://probativegrowth.com/data/v1/legal-hiring-demand/jurisdictions/NM.json","records":8},{"key":"NV","url":"https://probativegrowth.com/data/v1/legal-hiring-demand/jurisdictions/NV.json","records":9},{"key":"NY","url":"https://probativegrowth.com/data/v1/legal-hiring-demand/jurisdictions/NY.json","records":8},{"key":"OH","url":"https://probativegrowth.com/data/v1/legal-hiring-demand/jurisdictions/OH.json","records":8},{"key":"OK","url":"https://probativegrowth.com/data/v1/legal-hiring-demand/jurisdictions/OK.json","records":9},{"key":"OR","url":"https://probativegrowth.com/data/v1/legal-hiring-demand/jurisdictions/OR.json","records":9},{"key":"PA","url":"https://probativegrowth.com/data/v1/legal-hiring-demand/jurisdictions/PA.json","records":9},{"key":"RI","url":"https://probativegrowth.com/data/v1/legal-hiring-demand/jurisdictions/RI.json","records":7},{"key":"SC","url":"https://probativegrowth.com/data/v1/legal-hiring-demand/jurisdictions/SC.json","records":9},{"key":"SD","url":"https://probativegrowth.com/data/v1/legal-hiring-demand/jurisdictions/SD.json","records":7},{"key":"TN","url":"https://probativegrowth.com/data/v1/legal-hiring-demand/jurisdictions/TN.json","records":9},{"key":"TX","url":"https://probativegrowth.com/data/v1/legal-hiring-demand/jurisdictions/TX.json","records":9},{"key":"US","url":"https://probativegrowth.com/data/v1/legal-hiring-demand/jurisdictions/US.json","records":184},{"key":"UT","url":"https://probativegrowth.com/data/v1/legal-hiring-demand/jurisdictions/UT.json","records":9},{"key":"VA","url":"https://probativegrowth.com/data/v1/legal-hiring-demand/jurisdictions/VA.json","records":9},{"key":"VT","url":"https://probativegrowth.com/data/v1/legal-hiring-demand/jurisdictions/VT.json","records":6},{"key":"WA","url":"https://probativegrowth.com/data/v1/legal-hiring-demand/jurisdictions/WA.json","records":9},{"key":"WI","url":"https://probativegrowth.com/data/v1/legal-hiring-demand/jurisdictions/WI.json","records":9},{"key":"WV","url":"https://probativegrowth.com/data/v1/legal-hiring-demand/jurisdictions/WV.json","records":9},{"key":"WY","url":"https://probativegrowth.com/data/v1/legal-hiring-demand/jurisdictions/WY.json","records":7}],"endpoints":{"key":"https://probativegrowth.com/data/v1/legal-hiring-demand/jurisdictions/{jurisdiction}.json","all":"https://probativegrowth.com/data/v1/legal-hiring-demand/legal-hiring-demand.json","search":"https://probativegrowth.com/data/v1/legal-hiring-demand/search.json","changes":"https://probativegrowth.com/data/v1/legal-hiring-demand/changes.json","csv":"https://probativegrowth.com/data/v1/legal-hiring-demand/legal-hiring-demand.csv","openapi":"https://probativegrowth.com/data/v1/legal-hiring-demand/openapi.json"}}