Legal-marketing ethics opinions, 2004–2026

Version 1.1.0. CC BY 4.0 (https://creativecommons.org/licenses/by/4.0/). DOI https://doi.org/10.5281/zenodo.23734859

Credit line (CC BY 4.0 asks for credit and a link):
Source: Probative, Legal-marketing ethics opinions, 2004–2026, version 1.1.0, https://doi.org/10.5281/zenodo.23734859, licensed CC BY 4.0.

Suggested citation:
Probative. (2026). Legal-marketing ethics opinions, 2004–2026 (Version 1.1.0) [Data set]. Zenodo. https://doi.org/10.5281/zenodo.23734859

Not legal advice. This is a plain-English summary of public ethics opinions, kept for marketing planning, and opinions and rules change. Check with your state bar and your own counsel before you run an ad.
Probative is a marketing firm, not a law firm; not legal advice.

Human page: https://probativegrowth.com/data/opinions/

Columns:
  id: Stable record id (never reused)
  jurisdiction: Two-letter state code, DC, US (federal), ABA, or PLATFORM:<name>
  jurisdictionName: Jurisdiction name
  body: The body that issued the opinion
  number: The opinion number, if it has one
  issued: The date issued (YYYY-MM-DD, or the year or month when only that is known)
  opinionType: formal, advisory, informal, committee-guideline or court
  bindingWeight: How much weight it carries: advisory-committee, committee-guideline or court
  title: The opinion’s title
  topics: Topic keys, separated by "; "
  rules: The professional conduct rules it applies, separated by "; "
  opinionStatus: in-force, modified or withdrawn
  status: P primary source, S secondary source
  text: The record in one plain-English sentence
  whatToDo: What a law firm should do about it, in one sentence
  url: The official link
  quote: A short exact quote from the source (25 words or fewer)
  lastChecked: The day it was last confirmed (YYYY-MM-DD)
  note: Caveats
  ai_chatbot_disclosure: AI opinions only: must a chatbot or AI agent say it is not a lawyer or is an AI? yes, brief, no, excluded, or blank
  ai_generated_ads: AI opinions only: do the advertising rules reach AI-made ad content (copy, images, voice)? yes, brief, no, excluded, or blank
  ai_intake_solicitation: AI opinions only: does AI intake or outreach raise solicitation limits (Rule 7.3)? yes, brief, no, excluded, or blank
  ai_superiority_claims: AI opinions only: can a firm claim its AI or results are better (Rule 7.1)? yes, brief, no, excluded, or blank
  confidentiality_in_marketing_tools: AI opinions only: does it address prospects’ confidentiality in chatbots and marketing tools? yes, brief, no, excluded, or blank
  fees_for_ai: AI opinions only: does it say how AI affects fees and charges? yes, brief, no, excluded, or blank
  confidence: high, medium or low: computed from status, a second check, age against the refresh cadence and sampling error (rule: /data/#confidence)
  confidenceBasis: The reasons for the confidence level, in a short phrase