cff-version: 1.2.0
message: "If you use this dataset, please cite it as: Probative Growth, Legal ad-platform policy tracker, 2026, https://doi.org/10.5281/zenodo.23898135. Source: Probative, Legal ad-platform policy tracker, version 2.0.0, https://doi.org/10.5281/zenodo.23898135, licensed CC BY 4.0."
type: dataset
title: "Legal ad-platform policy tracker"
authors:
  - name: "Probative Growth"
    website: "https://probativegrowth.com"
version: "2.0.0"
date-released: 2026-11-02
doi: 10.5281/zenodo.23898135
url: "https://probativegrowth.com/data/platforms/"
license: CC-BY-4.0
abstract: "The ad-platform policies that affect US law-firm advertising on Google Ads, Google Local Services, YouTube, Microsoft Ads, Meta, LinkedIn and ChatGPT ads: what each rule says in plain English, what a firm should do about it, which practice areas it touches, when it took effect, and a dated log of changes. Each record quotes the platform's own policy or help page and gives the date it was read."
keywords:
  - "law firm advertising"
  - "Google Ads policy"
  - "Local Services Ads"
  - "Meta ads policy"
  - "legal marketing"