{"meta":{"dataset":"platforms","title":"Legal ad-platform policy tracker","version":"1.0.0","doi":"10.5281/zenodo.23656753","doiUrl":"https://doi.org/10.5281/zenodo.23656753","conceptDoi":"10.5281/zenodo.23656752","license":"CC BY 4.0","licenseUrl":"https://creativecommons.org/licenses/by/4.0/","attribution":"Source: Probative, Legal ad-platform policy tracker, version 1.0.0, https://doi.org/10.5281/zenodo.23656753, licensed CC BY 4.0.","citation":"Probative. (2026). Legal ad-platform policy tracker (Version 1.0.0) [Data set]. Zenodo. https://doi.org/10.5281/zenodo.23656753","disclaimer":"Not legal advice. This is a plain-English summary of the platforms' public policy pages, kept for marketing planning, and platforms change their rules often. Check the platform's live page, your state bar's rules and your own counsel before you run an ad.","notice":"Probative is a marketing firm, not a law firm; not legal advice.","lastChecked":"2026-10-25","url":"https://probativegrowth.com/data/v1/platforms/changes.json","humanUrl":"https://probativegrowth.com/data/platforms/","statusCodes":{"P":"primary source","S":"secondary source","D":"ABA model default","U":"open question"}},"changes":[{"id":"google-ads-2026-10-05","date":"2026-10-05","dateKind":"effective","jurisdiction":"PLATFORM:google-ads","platform":"google-ads","records":["google-ads-gov-docs-authorized-provider"],"title":"Government documents and services: only governments and authorized providers named on a government website may advertise.","summary":"Government documents and services: only governments and authorized providers named on a government website may advertise.","appliesTo":["immigration","ssdi","va-disability"],"status":"P","source":{"label":"google-ads policy page (read 2026-10-25)","url":"https://support.google.com/adspolicy/answer/17260489?hl=en"},"note":"Posted 2026-08-04.","dataset":"platforms"},{"id":"microsoft-ads-2026-10-05","date":"2026-10-05","dateKind":"page-updated","jurisdiction":"PLATFORM:microsoft-ads","platform":"microsoft-ads","records":["microsoft-financial-debt-foreclosure"],"title":"Microsoft Financial Services and Government Services pages last updated.","summary":"Microsoft Financial Services and Government Services pages last updated.","appliesTo":["bankruptcy","immigration"],"status":"P","source":{"label":"microsoft-ads policy page (read 2026-10-25)","url":"https://help.ads.microsoft.com/#apex/ads/en/60371/-1"},"dataset":"platforms"},{"id":"google-lsa-2026-10-01","date":"2026-10-01","dateKind":"effective","jurisdiction":"PLATFORM:google-lsa","platform":"google-lsa","records":["lsa-missed-call-billing"],"title":"Missed business-hours calls where the caller stays on more than 20 seconds became charged leads.","summary":"Missed business-hours calls where the caller stays on more than 20 seconds became charged leads.","appliesTo":["all"],"status":"S","source":{"label":"google-lsa policy page (read 2026-10-25)","url":"https://support.google.com/localservices/answer/7195435?hl=en"},"note":"Rule text is on Google's page (P); the October 1 date comes from trade press reporting Google's email (S).","dataset":"platforms"},{"id":"google-ads-2026-10","date":"2026-10","dateKind":"month-only","jurisdiction":"PLATFORM:google-ads","platform":"google-ads","records":["google-ads-editorial-phone-business-name"],"title":"Business name may differ from the destination domain in limited verified cases.","summary":"Business name may differ from the destination domain in limited verified cases.","appliesTo":["all"],"status":"P","source":{"label":"google-ads policy page (read 2026-10-25)","url":"https://support.google.com/adspolicy/answer/18287059?hl=en"},"note":"Posted 2026-10-01.","dataset":"platforms"},{"id":"google-ads-2026-09-22","date":"2026-09-22","dateKind":"posted","jurisdiction":"PLATFORM:google-ads","platform":"google-ads","records":["google-ads-no-legal-category"],"title":"List of self-regulatory advertising codes expanded (Argentina, Australia, Chile, Colombia, Paraguay, South Africa).","summary":"List of self-regulatory advertising codes expanded (Argentina, Australia, Chile, Colombia, Paraguay, South Africa). No US effect.","appliesTo":["none-us"],"status":"P","source":{"label":"google-ads policy page (read 2026-10-25)","url":"https://support.google.com/adspolicy/answer/17597473?hl=en"},"dataset":"platforms"},{"id":"chatgpt-ads-2026-09-10","date":"2026-09-10","dateKind":"page-updated","jurisdiction":"PLATFORM:chatgpt-ads","platform":"chatgpt-ads","records":["chatgpt-ads-legal-licensed"],"title":"OpenAI ad policies updated (legal services: licensed in the jurisdiction shown, case-by-case approval).","summary":"OpenAI ad policies updated (legal services: licensed in the jurisdiction shown, case-by-case approval).","appliesTo":["all"],"status":"P","source":{"label":"chatgpt-ads policy page (read 2026-10-25)","url":"https://openai.com/policies/ad-policies/"},"note":"Earlier versions were not compared.","dataset":"platforms"},{"id":"google-ads-2026-09","date":"2026-09","dateKind":"month-only","jurisdiction":"PLATFORM:google-ads","platform":"google-ads","records":["google-ads-language-targeting-2026"],"title":"Search campaigns lose the campaign language setting;","summary":"Search campaigns lose the campaign language setting; ads match the language of the search and the ad.","appliesTo":["all","spanish-language"],"status":"P","source":{"label":"google-ads policy page (read 2026-10-25)","url":"https://support.google.com/google-ads/answer/1722078?hl=en"},"dataset":"platforms"},{"id":"youtube-2026-08-11","date":"2026-08-11","dateKind":"posted","jurisdiction":"PLATFORM:youtube","platform":"youtube","records":["youtube-ads-base-rules"],"title":"YouTube and Discover Feed ad requirements rewritten for readability;","summary":"YouTube and Discover Feed ad requirements rewritten for readability; no enforcement change.","appliesTo":["all"],"status":"P","source":{"label":"youtube policy page (read 2026-10-25)","url":"https://support.google.com/adspolicy/answer/17455694?hl=en"},"dataset":"platforms"},{"id":"google-ads-2026-08","date":"2026-08","dateKind":"month-only","jurisdiction":"PLATFORM:google-ads","platform":"google-ads","records":["google-ads-limited-ad-serving"],"title":"Limited ad serving policy extended to all Google Ads;","summary":"Limited ad serving policy extended to all Google Ads; rollout through 2028.","appliesTo":["all"],"status":"P","source":{"label":"google-ads policy page (read 2026-10-25)","url":"https://support.google.com/adspolicy/answer/17344822?hl=en"},"dataset":"platforms"},{"id":"google-lsa-2026-08","date":"2026-08","dateKind":"month-only","jurisdiction":"PLATFORM:google-lsa","platform":"google-lsa","records":["lsa-performance-max-migration"],"title":"First Local Services accounts (home services) migrated to Performance Max with pay-per-lead goals;","summary":"First Local Services accounts (home services) migrated to Performance Max with pay-per-lead goals; other categories in late 2026 and 2027.","appliesTo":["all"],"status":"P","source":{"label":"google-lsa policy page (read 2026-10-25)","url":"https://support.google.com/google-ads/answer/17213585?hl=en"},"note":"Timing for lawyer categories not stated.","dataset":"platforms"},{"id":"microsoft-ads-2026-08","date":"2026-08","dateKind":"month-only","jurisdiction":"PLATFORM:microsoft-ads","platform":"microsoft-ads","records":["microsoft-gov-services-law-firm-exemption"],"title":"Government Services and Products policy updated for third-party government services;","summary":"Government Services and Products policy updated for third-party government services; page now dated October 5, 2026 with a licensed-law-firm exemption.","appliesTo":["immigration","ssdi","tax"],"status":"P","source":{"label":"microsoft-ads policy page (read 2026-10-25)","url":"https://help.ads.microsoft.com/#apex/ads/en/60225/0"},"dataset":"platforms"},{"id":"google-lsa-2026-07-31","date":"2026-07-31","dateKind":"effective","jurisdiction":"PLATFORM:google-lsa","platform":"google-lsa","records":["lsa-requirements-rename"],"title":"Local Services platform policies renamed 'Local Services Ads requirements' and aligned with the single badge.","summary":"Local Services platform policies renamed 'Local Services Ads requirements' and aligned with the single badge.","appliesTo":["all"],"status":"P","source":{"label":"google-lsa policy page (read 2026-10-25)","url":"https://support.google.com/adspolicy/answer/17083421?hl=en"},"note":"Posted 2026-06-05; date moved from July 6 to July 31 on 2026-07-08.","dataset":"platforms"},{"id":"google-ads-2026-07-21","date":"2026-07-21","dateKind":"effective","jurisdiction":"PLATFORM:google-ads","platform":"google-ads","records":["google-ads-appeals-6-months"],"title":"In-account appeals closed for policy decisions more than 6 months old.","summary":"In-account appeals closed for policy decisions more than 6 months old.","appliesTo":["all"],"status":"P","source":{"label":"google-ads policy page (read 2026-10-25)","url":"https://support.google.com/adspolicy/answer/17251522?hl=en"},"dataset":"platforms"},{"id":"google-ads-2026-07","date":"2026-07","dateKind":"month-only","jurisdiction":"PLATFORM:google-ads","platform":"google-ads","records":[],"title":"Destination mismatch: redirects to a different domain allowed in some cases with prior approval.","summary":"Destination mismatch: redirects to a different domain allowed in some cases with prior approval.","appliesTo":["all"],"status":"P","source":{"label":"google-ads policy page (read 2026-10-25)","url":"https://support.google.com/adspolicy/answer/17140995?hl=en"},"note":"Posted 2026-06-23; 'early July'.","dataset":"platforms"},{"id":"google-ads-2026-07-2","date":"2026-07","dateKind":"month-only","jurisdiction":"PLATFORM:google-ads","platform":"google-ads","records":["google-ads-ai-labels"],"title":"Advertisers may add AI labels inside image and video ads;","summary":"Advertisers may add AI labels inside image and video ads; Google may auto-label some AI-made assets.","appliesTo":["all"],"status":"P","source":{"label":"google-ads policy page (read 2026-10-25)","url":"https://support.google.com/adspolicy/answer/17257106?hl=en"},"note":"Posted 2026-07-09.","dataset":"platforms"},{"id":"google-ads-2026-06-15","date":"2026-06-15","dateKind":"effective","jurisdiction":"PLATFORM:google-ads","platform":"google-ads","records":["google-ads-offline-conversion-api"],"title":"Google Ads API stopped accepting new adopters of offline conversion imports (including enhanced conversions for leads);","summary":"Google Ads API stopped accepting new adopters of offline conversion imports (including enhanced conversions for leads); Data Manager API is the route.","appliesTo":["all"],"status":"P","source":{"label":"google-ads policy page (read 2026-10-25)","url":"https://ads-developers.googleblog.com/2026/05/changes-to-offline-click-conversion.html"},"note":"Announced 2026-05-15.","dataset":"platforms"},{"id":"google-ads-2026-06-12","date":"2026-06-12","dateKind":"posted","jurisdiction":"PLATFORM:google-ads","platform":"google-ads","records":["google-ads-limited-ad-serving"],"title":"Limited ad serving extended to Google Search;","summary":"Limited ad serving extended to Google Search; rollout through 2028.","appliesTo":["all"],"status":"P","source":{"label":"google-ads policy page (read 2026-10-25)","url":"https://support.google.com/adspolicy/answer/17122370?hl=en"},"dataset":"platforms"},{"id":"google-ads-2026-06-03","date":"2026-06-03","dateKind":"posted","jurisdiction":"PLATFORM:google-ads","platform":"google-ads","records":["google-ads-demand-gen-sensitive"],"title":"Google clarified that Demand Gen and Discovery campaigns use advertiser-curated audiences by default and may not serve in sensitive categories.","summary":"Google clarified that Demand Gen and Discovery campaigns use advertiser-curated audiences by default and may not serve in sensitive categories.","appliesTo":["criminal-defense","family","bankruptcy","ssdi","mass-tort"],"status":"P","source":{"label":"google-ads policy page (read 2026-10-25)","url":"https://support.google.com/adspolicy/answer/17135641?hl=en"},"dataset":"platforms"},{"id":"meta-2026-05-21","date":"2026-05-21","dateKind":"page-updated","jurisdiction":"PLATFORM:meta","platform":"meta","records":["meta-financial-sac"],"title":"Meta's Special Ad Categories developer page last updated (still gives January 14, 2025 for the financial category).","summary":"Meta's Special Ad Categories developer page last updated (still gives January 14, 2025 for the financial category).","appliesTo":["bankruptcy","real-estate","employment"],"status":"P","source":{"label":"meta policy page (read 2026-10-25)","url":"https://developers.facebook.com/docs/marketing-api/audiences/special-ad-category/"},"dataset":"platforms"},{"id":"chatgpt-ads-2026-05-05","date":"2026-05-05","dateKind":"effective","jurisdiction":"PLATFORM:chatgpt-ads","platform":"chatgpt-ads","records":["chatgpt-ads-buying-measurement"],"title":"OpenAI opened a beta self-serve Ads Manager and added cost-per-click bidding;","summary":"OpenAI opened a beta self-serve Ads Manager and added cost-per-click bidding; Conversions API and pixel launched.","appliesTo":["all"],"status":"P","source":{"label":"chatgpt-ads policy page (read 2026-10-25)","url":"https://openai.com/index/new-ways-to-buy-chatgpt-ads/"},"dataset":"platforms"},{"id":"microsoft-ads-2026-04-22","date":"2026-04-22","dateKind":"page-updated","jurisdiction":"PLATFORM:microsoft-ads","platform":"microsoft-ads","records":["microsoft-legal-services"],"title":"Microsoft Legal Services policy page last updated.","summary":"Microsoft Legal Services policy page last updated.","appliesTo":["all"],"status":"P","source":{"label":"microsoft-ads policy page (read 2026-10-25)","url":"https://help.ads.microsoft.com/#apex/ads/en/60375/-1"},"note":"What changed is not described on the page or in the change log.","dataset":"platforms"},{"id":"google-ads-2026-03-31","date":"2026-03-31","dateKind":"posted","jurisdiction":"PLATFORM:google-ads","platform":"google-ads","records":[],"title":"Editorial, Financial products and services, Healthcare and medicines, and Other restricted businesses pages rewritten for readability;","summary":"Editorial, Financial products and services, Healthcare and medicines, and Other restricted businesses pages rewritten for readability; no enforcement change.","appliesTo":["all"],"status":"P","source":{"label":"google-ads policy page (read 2026-10-25)","url":"https://support.google.com/adspolicy/answer/16992218?hl=en"},"dataset":"platforms"},{"id":"google-ads-2026-03-17","date":"2026-03-17","dateKind":"effective","jurisdiction":"PLATFORM:google-ads","platform":"google-ads","records":[],"title":"Form ad, image quality, responsive ad and text ad requirement policies discontinued as obsolete.","summary":"Form ad, image quality, responsive ad and text ad requirement policies discontinued as obsolete.","appliesTo":["all"],"status":"P","source":{"label":"google-ads policy page (read 2026-10-25)","url":"https://support.google.com/adspolicy/answer/16971215?hl=en"},"dataset":"platforms"},{"id":"chatgpt-ads-2026-02-09","date":"2026-02-09","dateKind":"effective","jurisdiction":"PLATFORM:chatgpt-ads","platform":"chatgpt-ads","records":["chatgpt-ads-live"],"title":"ChatGPT ad testing started in the United States.","summary":"ChatGPT ad testing started in the United States.","appliesTo":["all"],"status":"P","source":{"label":"chatgpt-ads policy page (read 2026-10-25)","url":"https://help.openai.com/en/articles/20001047-ads-in-chatgpt"},"dataset":"platforms"},{"id":"google-ads-2026-01-07","date":"2026-01-07","dateKind":"posted","jurisdiction":"PLATFORM:google-ads","platform":"google-ads","records":["google-ads-sensitive-crime"],"title":"Personalized advertising policy reorganized;","summary":"Personalized advertising policy reorganized; Google says no change in substance or enforcement.","appliesTo":["all"],"status":"P","source":{"label":"google-ads policy page (read 2026-10-25)","url":"https://support.google.com/adspolicy/answer/16828044?hl=en"},"dataset":"platforms"},{"id":"google-ads-2025-12-12","date":"2025-12-12","dateKind":"effective","jurisdiction":"PLATFORM:google-ads","platform":"google-ads","records":[],"title":"Custom segments made more widely available for Display campaigns.","summary":"Custom segments made more widely available for Display campaigns.","appliesTo":["all"],"status":"P","source":{"label":"google-ads policy page (read 2026-10-25)","url":"https://support.google.com/adspolicy/answer/16758212?hl=en"},"note":"Posted 2025-11-25.","dataset":"platforms"},{"id":"google-ads-2025-12-10","date":"2025-12-10","dateKind":"effective","jurisdiction":"PLATFORM:google-ads","platform":"google-ads","records":["google-ads-phone-number-rules"],"title":"Phone numbers tied to fraud or a history of policy violations became unacceptable in call ads and assets.","summary":"Phone numbers tied to fraud or a history of policy violations became unacceptable in call ads and assets.","appliesTo":["all"],"status":"P","source":{"label":"google-ads policy page (read 2026-10-25)","url":"https://support.google.com/adspolicy/answer/16712877?hl=en"},"note":"Posted 2025-11-10; ramp-up about 8 weeks.","dataset":"platforms"},{"id":"google-lsa-2025-12-07","date":"2025-12-07","dateKind":"effective","jurisdiction":"PLATFORM:google-lsa","platform":"google-lsa","records":["lsa-google-verified-badge"],"title":"Last date for Google Guarantee money-back requests on services booked through Local Services;","summary":"Last date for Google Guarantee money-back requests on services booked through Local Services; Google Verified badge replaces the old badges.","appliesTo":["all"],"status":"P","source":{"label":"google-lsa policy page (read 2026-10-25)","url":"https://support.google.com/localservices/answer/9376654?hl=en"},"dataset":"platforms"},{"id":"linkedin-ads-2025-11-18","date":"2025-11-18","dateKind":"page-updated","jurisdiction":"PLATFORM:linkedin-ads","platform":"linkedin-ads","records":["linkedin-ads-legal"],"title":"LinkedIn Advertising Policies last revised.","summary":"LinkedIn Advertising Policies last revised.","appliesTo":["all"],"status":"P","source":{"label":"linkedin-ads policy page (read 2026-10-25)","url":"https://www.linkedin.com/legal/ads-policy"},"note":"What changed is not described on the page.","dataset":"platforms"},{"id":"google-ads-2025-11-04","date":"2025-11-04","dateKind":"posted","jurisdiction":"PLATFORM:google-ads","platform":"google-ads","records":[],"title":"Circumventing systems: submitting false information in advertiser verification leads to suspension (clarification).","summary":"Circumventing systems: submitting false information in advertiser verification leads to suspension (clarification).","appliesTo":["all"],"status":"P","source":{"label":"google-ads policy page (read 2026-10-25)","url":"https://support.google.com/adspolicy/answer/16698137?hl=en"},"dataset":"platforms"},{"id":"meta-2025-11-03","date":"2025-11-03","dateKind":"effective","jurisdiction":"PLATFORM:meta","platform":"meta","records":["meta-business-tools-sensitive-data"],"title":"Meta Business Tools Terms (pixel, Conversions API) current version took effect;","summary":"Meta Business Tools Terms (pixel, Conversions API) current version took effect; bars sharing health, financial and other sensitive information.","appliesTo":["all"],"status":"P","source":{"label":"meta policy page (read 2026-10-25)","url":"https://www.facebook.com/legal/technology_terms"},"dataset":"platforms"},{"id":"google-ads-2025-10-29","date":"2025-10-29","dateKind":"effective","jurisdiction":"PLATFORM:google-ads","platform":"google-ads","records":["google-ads-restricted-drug-terms"],"title":"Restricted drug terms page reworded;","summary":"Restricted drug terms page reworded; US rule unchanged (use in ads allowed, keyword-targeting needs certification).","appliesTo":["mass-tort","medical-malpractice"],"status":"P","source":{"label":"google-ads policy page (read 2026-10-25)","url":"https://support.google.com/adspolicy/answer/16606361?hl=en"},"note":"Posted 2025-10-14; ramp-up 4-6 weeks.","dataset":"platforms"},{"id":"google-ads-2025-10-28","date":"2025-10-28","dateKind":"effective","jurisdiction":"PLATFORM:google-ads","platform":"google-ads","records":["google-ads-dishonest-pricing"],"title":"Dishonest pricing practices: advertisers must clearly disclose the payment model or full cost;","summary":"Dishonest pricing practices: advertisers must clearly disclose the payment model or full cost; bait-and-switch banned.","appliesTo":["all"],"status":"P","source":{"label":"google-ads policy page (read 2026-10-25)","url":"https://support.google.com/adspolicy/answer/16502634?hl=en"},"note":"Posted 2025-09-23.","dataset":"platforms"},{"id":"google-ads-2025-10-22","date":"2025-10-22","dateKind":"effective","jurisdiction":"PLATFORM:google-ads","platform":"google-ads","records":["google-ads-gov-docs-not-gov-disclosure"],"title":"Google began adding 'Not a government website' to Search ads it treats as promoting government documents or services.","summary":"Google began adding 'Not a government website' to Search ads it treats as promoting government documents or services.","appliesTo":["immigration","ssdi","va-disability"],"status":"P","source":{"label":"google-ads policy page (read 2026-10-25)","url":"https://support.google.com/adspolicy/answer/16561193?hl=en"},"note":"Posted 2025-09-22; ramp-up about 4 weeks.","dataset":"platforms"},{"id":"meta-2025-10-10","date":"2025-10-10","dateKind":"page-updated","jurisdiction":"PLATFORM:meta","platform":"meta","records":["meta-lead-ad-terms"],"title":"Lead Ad Terms last modified.","summary":"Lead Ad Terms last modified.","appliesTo":["all"],"status":"P","source":{"label":"meta policy page (read 2026-10-25)","url":"https://www.facebook.com/legal/leadgen/tos"},"note":"What changed is not described on the page.","dataset":"platforms"},{"id":"youtube-2025-09-30","date":"2025-09-30","dateKind":"posted","jurisdiction":"PLATFORM:youtube","platform":"youtube","records":["youtube-ads-base-rules"],"title":"YouTube and Discover Feed ad requirements reorganized for clarity;","summary":"YouTube and Discover Feed ad requirements reorganized for clarity; no change to enforcement scope.","appliesTo":["all"],"status":"P","source":{"label":"youtube policy page (read 2026-10-25)","url":"https://support.google.com/adspolicy/answer/16613291?hl=en"},"dataset":"platforms"},{"id":"meta-2025-09-02","date":"2025-09-02","dateKind":"effective","jurisdiction":"PLATFORM:meta","platform":"meta","records":["meta-custom-conversion-restrictions"],"title":"Meta began proactive restrictions on custom conversions that suggest health conditions or financial status.","summary":"Meta began proactive restrictions on custom conversions that suggest health conditions or financial status.","appliesTo":["personal-injury","mass-tort","bankruptcy","ssdi"],"status":"P","source":{"label":"meta policy page (read 2026-10-25)","url":"https://developers.facebook.com/docs/marketing-api/reference/custom-conversion/"},"note":"Read via text extraction.","dataset":"platforms"},{"id":"google-ads-2025-08-01","date":"2025-08-01","dateKind":"effective","jurisdiction":"PLATFORM:google-ads","platform":"google-ads","records":["google-ads-phone-number-rules"],"title":"Unverified phone number rule extended to message assets (existing message assets from September 1).","summary":"Unverified phone number rule extended to message assets (existing message assets from September 1).","appliesTo":["all"],"status":"P","source":{"label":"google-ads policy page (read 2026-10-25)","url":"https://support.google.com/adspolicy/answer/16333090?hl=en"},"note":"Posted 2025-07-01.","dataset":"platforms"},{"id":"google-ads-2025-08","date":"2025-08","dateKind":"month-only","jurisdiction":"PLATFORM:google-ads","platform":"google-ads","records":["google-ads-restricted-drug-terms"],"title":"Internal 'Restricted Medical Content' label retired;","summary":"Internal 'Restricted Medical Content' label retired; the rule for keyword-targeting prescription drug terms did not change.","appliesTo":["mass-tort"],"status":"P","source":{"label":"google-ads policy page (read 2026-10-25)","url":"https://support.google.com/adspolicy/answer/16421477?hl=en"},"note":"Posted 2025-07-31.","dataset":"platforms"},{"id":"microsoft-ads-2025-08","date":"2025-08","dateKind":"month-only","jurisdiction":"PLATFORM:microsoft-ads","platform":"microsoft-ads","records":["microsoft-legal-services"],"title":"Microsoft's Legal services policy dropped its restrictions on Display, Native and Audience ads.","summary":"Microsoft's Legal services policy dropped its restrictions on Display, Native and Audience ads.","appliesTo":["all"],"status":"P","source":{"label":"microsoft-ads policy page (read 2026-10-25)","url":"https://help.ads.microsoft.com/#apex/ads/en/60225/0"},"dataset":"platforms"},{"id":"google-ads-2025-05","date":"2025-05","dateKind":"month-only","jurisdiction":"PLATFORM:google-ads","platform":"google-ads","records":[],"title":"Ads Transparency: the payer name shown on ads becomes the payment-profile name for verified advertisers (agency accounts use the client's profile).","summary":"Ads Transparency: the payer name shown on ads becomes the payment-profile name for verified advertisers (agency accounts use the client's profile).","appliesTo":["all"],"status":"P","source":{"label":"google-ads policy page (read 2026-10-25)","url":"https://support.google.com/adspolicy/answer/16189141?hl=en"},"note":"Posted 2025-04-30; editable from June 2025.","dataset":"platforms"},{"id":"google-ads-2025-04-07","date":"2025-04-07","dateKind":"posted","jurisdiction":"PLATFORM:google-ads","platform":"google-ads","records":["google-ads-misleading-representation"],"title":"Account suspension and Misrepresentation pages reorganized with more examples;","summary":"Account suspension and Misrepresentation pages reorganized with more examples; no enforcement change.","appliesTo":["all"],"status":"P","source":{"label":"google-ads policy page (read 2026-10-25)","url":"https://support.google.com/adspolicy/answer/15985992?hl=en"},"dataset":"platforms"},{"id":"google-ads-2025-03-11","date":"2025-03-11","dateKind":"posted","jurisdiction":"PLATFORM:google-ads","platform":"google-ads","records":[],"title":"Google clarified that its review uses AI and human review and draws on consumer reviews, user complaints and regulatory rulings.","summary":"Google clarified that its review uses AI and human review and draws on consumer reviews, user complaints and regulatory rulings.","appliesTo":["all"],"status":"P","source":{"label":"google-ads policy page (read 2026-10-25)","url":"https://support.google.com/adspolicy/answer/15975022?hl=en"},"dataset":"platforms"},{"id":"meta-2025-03","date":"2025-03","dateKind":"month-only","jurisdiction":"PLATFORM:meta","platform":"meta","records":[],"title":"Meta's planned restrictions on customer-list custom audiences for housing, employment and financial ads (announced October 2024 for March-April 2025) were withd","summary":"Meta's planned restrictions on customer-list custom audiences for housing, employment and financial ads (announced October 2024 for March-April 2025) were withdrawn.","appliesTo":["bankruptcy","real-estate","employment"],"status":"U","source":{"label":"meta policy page (read 2026-10-25)","url":"https://www.facebook.com/business/help/1452187872132363"},"note":"The page says the restrictions won't roll out but doesn't date the withdrawal; the month shown is the planned start.","dataset":"platforms"},{"id":"google-ads-2025-02-05","date":"2025-02-05","dateKind":"effective","jurisdiction":"PLATFORM:google-ads","platform":"google-ads","records":["google-ads-gov-docs-authorized-provider"],"title":"Government documents policy: EU vignettes no longer need certification;","summary":"Government documents policy: EU vignettes no longer need certification; France business-identifier exclusion. No US effect.","appliesTo":["none-us"],"status":"P","source":{"label":"google-ads policy page (read 2026-10-25)","url":"https://support.google.com/adspolicy/answer/15751624?hl=en"},"note":"Posted 2025-01-21.","dataset":"platforms"},{"id":"meta-2025-01","date":"2025-01","dateKind":"month-only","jurisdiction":"PLATFORM:meta","platform":"meta","records":["meta-financial-sac"],"title":"Financial products and services special ad category became mandatory for US campaigns (replacing Credit).","summary":"Financial products and services special ad category became mandatory for US campaigns (replacing Credit). Meta's pages disagree on the day: January 14 or January 21, 2025.","appliesTo":["bankruptcy","real-estate"],"status":"U","source":{"label":"meta policy page (read 2026-10-25)","url":"https://www.facebook.com/business/help/298000447747885"},"note":"Two Meta pages give different dates.","dataset":"platforms"}]}