{"meta":{"dataset":"platforms","title":"Legal ad-platform policy tracker","version":"1.0.0","doi":"10.5281/zenodo.23656753","doiUrl":"https://doi.org/10.5281/zenodo.23656753","conceptDoi":"10.5281/zenodo.23656752","license":"CC BY 4.0","licenseUrl":"https://creativecommons.org/licenses/by/4.0/","attribution":"Source: Probative, Legal ad-platform policy tracker, version 1.0.0, https://doi.org/10.5281/zenodo.23656753, licensed CC BY 4.0.","citation":"Probative. (2026). Legal ad-platform policy tracker (Version 1.0.0) [Data set]. Zenodo. https://doi.org/10.5281/zenodo.23656753","disclaimer":"Not legal advice. This is a plain-English summary of the platforms' public policy pages, kept for marketing planning, and platforms change their rules often. Check the platform's live page, your state bar's rules and your own counsel before you run an ad.","notice":"Probative is a marketing firm, not a law firm; not legal advice.","lastChecked":"2026-10-25","url":"https://probativegrowth.com/data/v1/platforms/platforms.json","humanUrl":"https://probativegrowth.com/data/platforms/","statusCodes":{"P":"primary source","S":"secondary source","D":"ABA model default","U":"open question"}},"key":"platform","records":[{"id":"google-ads-no-legal-category","dataset":"platforms","jurisdiction":"PLATFORM:google-ads","platform":"google-ads","policyName":"Legal requirements (no standalone legal-services policy)","policyArea":"restricted-category","rule":"Google Ads has no policy written just for lawyers. Law-firm ads follow the general policies, and Google expects you to follow the law in every place your ads show, which includes your state bar's ad rules.","appliesTo":["all"],"whatToDo":"Check your state's lawyer-ad rules before launch. Then check the practice-specific Google rules in this table (bail, government documents, debt, drug names, sensitive audiences).","effectiveDate":null,"announced":null,"lastChanged":null,"dateStatus":null,"ruleState":"in-force","regions":["US"],"sourceUrl":"https://support.google.com/adspolicy/answer/6023676?hl=en","quote":"You're required to comply with the local laws and regulations of any area your ads target, in addition to Google Ads policies.","dateRead":"2026-10-25","status":"P","sources":[{"label":"Google Ads policy: Legal requirements","url":"https://support.google.com/adspolicy/answer/6023676?hl=en","kind":"primary","accessed":"2026-10-25","quote":"You're required to comply with the local laws and regulations of any area your ads target, in addition to Google Ads policies."},{"label":"Google Ads policies index","url":"https://support.google.com/adspolicy/answer/6008942?hl=en","kind":"primary","accessed":"2026-10-25","quote":"Legal requirements"}],"lastChecked":"2026-10-25","note":"Absence of a legal-services policy is Observed from Google's policy index on 2026-10-25. In September 2026 Google updated its list of self-regulatory codes (none US-specific to lawyers).","text":"Google Ads has no policy written just for lawyers. Law-firm ads follow the general policies, and Google expects you to follow the law in every place your ads show, which includes your state bar's ad rules."},{"id":"google-ads-gov-docs-authorized-provider","dataset":"platforms","jurisdiction":"PLATFORM:google-ads","platform":"google-ads","policyName":"Other restricted businesses: Government documents and services (October 2026 update)","policyArea":"eligibility","rule":"Since October 5, 2026, only governments and 'authorized providers' may run ads that promote getting a government document or service. To count as authorized, a government website must link to your domain and name you as authorized for that document or service.","appliesTo":["immigration","ssdi","va-disability"],"whatToDo":"Write ads about legal advice and representation, not about getting the visa, card, benefit or number itself. If an ad is disapproved, use Google's exclusion form to say you don't promote government documents.","effectiveDate":"2026-10-05","announced":"2026-08-04","lastChanged":"2026-10-05","dateStatus":"P","ruleState":"in-force","regions":["US"],"sourceUrl":"https://support.google.com/adspolicy/answer/17260489?hl=en","quote":"your domain must be linked from an official, publicly accessible government website and explicitly referenced as authorized","dateRead":"2026-10-25","status":"P","sources":[{"label":"Google Ads: Update to Government documents and services policy (October 2026)","url":"https://support.google.com/adspolicy/answer/17260489?hl=en","kind":"primary","accessed":"2026-10-25","quote":"your domain must be linked from an official, publicly accessible government website and explicitly referenced as authorized"},{"label":"Google Ads policy: Government documents and services (current)","url":"https://support.google.com/adspolicy/answer/13156083?hl=en","kind":"primary","accessed":"2026-10-25","quote":"Applying for health benefits including healthcare, health insurance, disability aid"}],"lastChecked":"2026-10-25","note":"The in-scope list includes visas and travel authorizations, passports, Social Security cards and numbers, benefits applications (including disability aid) and the green-card lottery. Google says commercial contracts and business licences don't count as government authorization.","text":"Since October 5, 2026, only governments and 'authorized providers' may run ads that promote getting a government document or service. To count as authorized, a government website must link to your domain and name you as authorized for that document or service."},{"id":"google-ads-gov-docs-law-firm-scope","dataset":"platforms","jurisdiction":"PLATFORM:google-ads","platform":"google-ads","policyName":"Government documents and services: are law firms in scope?","policyArea":"eligibility","rule":"Google's 2020 version of this policy said legal services and consultation-focused immigration lawyers were not restricted. The current policy page and the October 2026 notice don't repeat that exemption. Whether a given law-firm ad is caught is Google's call.","appliesTo":["immigration","ssdi","va-disability","tax"],"whatToDo":"If a legal-services ad is disapproved under this policy, apply for exclusion with the option 'I am not promoting government documents and services'. That route needs Google's advertiser verification. Keep the 2020 text handy for the appeal.","effectiveDate":null,"announced":null,"lastChanged":"2026-10-05","dateStatus":"P","ruleState":"in-force","regions":["US"],"sourceUrl":"https://support.google.com/adspolicy/answer/9736337?hl=en","quote":"The following professional services are not restricted by this policy: tax preparation services, legal services","dateRead":"2026-10-25","status":"U","sources":[{"label":"Google Ads: New Government Services Policy (May 2020)","url":"https://support.google.com/adspolicy/answer/9736337?hl=en","kind":"primary","accessed":"2026-10-25","quote":"The following professional services are not restricted by this policy: tax preparation services, legal services"},{"label":"Google Ads policy: Government documents and services (current)","url":"https://support.google.com/adspolicy/answer/13156083?hl=en","kind":"primary","accessed":"2026-10-25","quote":"If you have been impacted by this policy and don't promote government documents and services, you can apply for your impacted ads to be excluded"}],"lastChecked":"2026-10-25","note":"Open question: no current Google page says whether the 2020 legal-services carve-out still applies. Marked U until Google says so.","text":"Google's 2020 version of this policy said legal services and consultation-focused immigration lawyers were not restricted. The current policy page and the October 2026 notice don't repeat that exemption. Whether a given law-firm ad is caught is Google's call."},{"id":"google-ads-gov-docs-not-gov-disclosure","dataset":"platforms","jurisdiction":"PLATFORM:google-ads","platform":"google-ads","policyName":"Government documents and services: automatic 'Not a government website' label","policyArea":"creative","rule":"Google adds a 'Not a government website' label to Search ads it treats as promoting government documents or services, unless the advertiser is certified as a government provider.","appliesTo":["immigration","ssdi","va-disability"],"whatToDo":"Expect the label on immigration and benefits ads that Google treats as in scope. Make sure your landing page also says plainly that you are a private law firm.","effectiveDate":"2025-10-22","announced":"2025-09-22","lastChanged":"2025-10-22","dateStatus":"P","ruleState":"in-force","regions":["US"],"sourceUrl":"https://support.google.com/adspolicy/answer/16561193?hl=en","quote":"Google will automatically generate a disclosure of “Not a government website” for your Search ads","dateRead":"2026-10-25","status":"P","sources":[{"label":"Google Ads: Update to Government documents and services policy (September 2025)","url":"https://support.google.com/adspolicy/answer/16561193?hl=en","kind":"primary","accessed":"2026-10-25","quote":"Google will automatically generate a disclosure of “Not a government website” for your Search ads"}],"lastChecked":"2026-10-25","note":null,"text":"Google adds a 'Not a government website' label to Search ads it treats as promoting government documents or services, unless the advertiser is certified as a government provider."},{"id":"google-ads-bail-bonds-ban","dataset":"platforms","jurisdiction":"PLATFORM:google-ads","platform":"google-ads","policyName":"Other restricted businesses: Bail bond services","policyArea":"restricted-category","rule":"Ads for bail bond services are not allowed. Google's examples include immigration bail services and detention bail services.","appliesTo":["criminal-defense","immigration"],"whatToDo":"Advertise legal representation, bond hearings handled by a lawyer and case defense. Don't offer to post or finance bail.","effectiveDate":null,"announced":null,"lastChanged":null,"dateStatus":null,"ruleState":"in-force","regions":["US"],"sourceUrl":"https://support.google.com/adspolicy/answer/13527531?hl=en","quote":"Promotion of bail bonds services that offer to act as surety in order to secure bail for a defendant is not allowed.","dateRead":"2026-10-25","status":"P","sources":[{"label":"Google Ads policy: Bail bond services","url":"https://support.google.com/adspolicy/answer/13527531?hl=en","kind":"primary","accessed":"2026-10-25","quote":"Promotion of bail bonds services that offer to act as surety in order to secure bail for a defendant is not allowed."}],"lastChecked":"2026-10-25","note":"Whether an ad for a lawyer who argues bond hearings is caught isn't stated; the policy text targets sureties and bail financing.","text":"Ads for bail bond services are not allowed. Google's examples include immigration bail services and detention bail services."},{"id":"google-ads-debt-services-us","dataset":"platforms","jurisdiction":"PLATFORM:google-ads","platform":"google-ads","policyName":"Financial products and services: Debt services (US)","policyArea":"restricted-category","rule":"In the US, Google allows debt settlement and debt management ads only from approved non-profit credit counseling agencies, and only after certification. The policy doesn't mention bankruptcy lawyers.","appliesTo":["bankruptcy"],"whatToDo":"Keep bankruptcy ads about Chapter 7 and 13 representation. Avoid 'settle your debt' or 'lower your payments' offers, which read like debt settlement or management.","effectiveDate":null,"announced":null,"lastChanged":null,"dateStatus":null,"ruleState":"in-force","regions":["US"],"sourceUrl":"https://support.google.com/adspolicy/answer/15189135?hl=en","quote":"Google allows ads promoting debt services only if the advertiser and provider of these services is an approved non-profit budget and credit counseling agency","dateRead":"2026-10-25","status":"P","sources":[{"label":"Google Ads policy: Debt services","url":"https://support.google.com/adspolicy/answer/15189135?hl=en","kind":"primary","accessed":"2026-10-25","quote":"Google allows ads promoting debt services only if the advertiser and provider of these services is an approved non-profit budget and credit counseling agency"}],"lastChecked":"2026-10-25","note":"Federal law (11 U.S.C. §528) separately requires the debt-relief-agency statement in bankruptcy ads; that's a legal rule, not a Google rule.","text":"In the US, Google allows debt settlement and debt management ads only from approved non-profit credit counseling agencies, and only after certification. The policy doesn't mention bankruptcy lawyers."},{"id":"google-ads-credit-repair-ban","dataset":"platforms","jurisdiction":"PLATFORM:google-ads","platform":"google-ads","policyName":"Financial products and services: Credit repair services","policyArea":"restricted-category","rule":"Ads for credit repair services are not allowed on Google, including from lead generators.","appliesTo":["bankruptcy","consumer-protection"],"whatToDo":"Don't offer to 'fix' or 'repair' credit in ads. Consumer-protection firms (FCRA disputes) should describe the legal claim, not credit repair.","effectiveDate":null,"announced":null,"lastChanged":null,"dateStatus":null,"ruleState":"in-force","regions":["US"],"sourceUrl":"https://support.google.com/adspolicy/answer/2464998?hl=en","quote":"Ads for credit repair services are not allowed.","dateRead":"2026-10-25","status":"P","sources":[{"label":"Google Ads policy: Financial products and services","url":"https://support.google.com/adspolicy/answer/2464998?hl=en","kind":"primary","accessed":"2026-10-25","quote":"Ads for credit repair services are not allowed."}],"lastChecked":"2026-10-25","note":"Whether an FCRA lawsuit ad is treated as credit repair is Google's call (U).","text":"Ads for credit repair services are not allowed on Google, including from lead generators."},{"id":"google-ads-loan-modification","dataset":"platforms","jurisdiction":"PLATFORM:google-ads","platform":"google-ads","policyName":"Financial products and services: Loan modification","policyArea":"restricted-category","rule":"Loan modification and foreclosure ads are disapproved if they guarantee results or charge an upfront fee. The upfront-fee ban has an exception when a law firm provides the service.","appliesTo":["real-estate","bankruptcy"],"whatToDo":"Foreclosure-defense firms can mention their fee structure, but never promise to stop a foreclosure or win a modification.","effectiveDate":null,"announced":null,"lastChanged":null,"dateStatus":null,"ruleState":"in-force","regions":["US"],"sourceUrl":"https://support.google.com/adspolicy/answer/2464998?hl=en","quote":"Charging an upfront fee, unless service is being provided by a law firm","dateRead":"2026-10-25","status":"P","sources":[{"label":"Google Ads policy: Financial products and services","url":"https://support.google.com/adspolicy/answer/2464998?hl=en","kind":"primary","accessed":"2026-10-25","quote":"Charging an upfront fee, unless service is being provided by a law firm"}],"lastChecked":"2026-10-25","note":null,"text":"Loan modification and foreclosure ads are disapproved if they guarantee results or charge an upfront fee. The upfront-fee ban has an exception when a law firm provides the service."},{"id":"google-ads-restricted-drug-terms","dataset":"platforms","jurisdiction":"PLATFORM:google-ads","platform":"google-ads","policyName":"Healthcare and medicines: Restricted drug terms","policyArea":"keywords","rule":"In the US you may use prescription drug names in ad text and landing pages without certification, but you must be certified by Google to keyword-target those drug names.","appliesTo":["mass-tort","medical-malpractice","personal-injury"],"whatToDo":"Before bidding on '[drug] lawsuit' keywords, ask Google whether you need healthcare certification. Don't assume a lawsuit keyword is exempt.","effectiveDate":null,"announced":null,"lastChanged":"2025-10-29","dateStatus":"P","ruleState":"in-force","regions":["US"],"sourceUrl":"https://support.google.com/adspolicy/answer/15595717?hl=en","quote":"you must be certified in order to keyword-target these terms","dateRead":"2026-10-25","status":"P","sources":[{"label":"Google Ads policy: Restricted drug terms","url":"https://support.google.com/adspolicy/answer/15595717?hl=en","kind":"primary","accessed":"2026-10-25","quote":"you must be certified in order to keyword-target these terms"},{"label":"Google Ads: Update to Healthcare and Medicines Policy (October 2025)","url":"https://support.google.com/adspolicy/answer/16606361?hl=en","kind":"primary","accessed":"2026-10-25","quote":"We will begin enforcing the policy update on October 29"}],"lastChecked":"2026-10-25","note":"Whether a mass-tort firm can get a healthcare certification, and whether '[drug] lawsuit' counts as targeting the drug term, are not stated (U). Google's certification types are pharmacies, telemedicine, manufacturers and similar.","text":"In the US you may use prescription drug names in ad text and landing pages without certification, but you must be certified by Google to keyword-target those drug names."},{"id":"google-ads-sensitive-crime","dataset":"platforms","jurisdiction":"PLATFORM:google-ads","platform":"google-ads","policyName":"Personalized advertising: Commission of a crime","policyArea":"targeting","rule":"Criminal defense lawyers are a named example of a sensitive interest category. Their ads can't use advertiser-curated audiences: Customer Match, your data segments (remarketing), audience expansion or lookalike segments. Google's own audiences (in-market, affinity, life events) are allowed.","appliesTo":["criminal-defense","dui"],"whatToDo":"Run criminal-defense campaigns on keywords, location and Google's predefined audiences. Remove remarketing and Customer Match lists from those campaigns.","effectiveDate":null,"announced":null,"lastChanged":null,"dateStatus":null,"ruleState":"in-force","regions":["US"],"sourceUrl":"https://support.google.com/adspolicy/answer/16701956?hl=en","quote":"Criminal defense lawyers","dateRead":"2026-10-25","status":"P","sources":[{"label":"Google Ads policy: Commission of a crime in personalized advertising","url":"https://support.google.com/adspolicy/answer/16701956?hl=en","kind":"primary","accessed":"2026-10-25","quote":"Criminal defense lawyers"}],"lastChecked":"2026-10-25","note":null,"text":"Criminal defense lawyers are a named example of a sensitive interest category. Their ads can't use advertiser-curated audiences: Customer Match, your data segments (remarketing), audience expansion or lookalike segments. Google's own audiences (in-market, affinity, life events) are allowed."},{"id":"google-ads-sensitive-financial","dataset":"platforms","jurisdiction":"PLATFORM:google-ads","platform":"google-ads","policyName":"Personalized advertising: Negative financial status","policyArea":"targeting","rule":"Bankruptcy services are a named example of a sensitive interest category, so bankruptcy ads can't use Customer Match, remarketing lists, audience expansion or lookalike segments.","appliesTo":["bankruptcy"],"whatToDo":"Target bankruptcy campaigns by keyword and location. Use only Google's predefined audiences.","effectiveDate":null,"announced":null,"lastChanged":null,"dateStatus":null,"ruleState":"in-force","regions":["US"],"sourceUrl":"https://support.google.com/adspolicy/answer/16700443?hl=en","quote":"Bankruptcy services","dateRead":"2026-10-25","status":"P","sources":[{"label":"Google Ads policy: Negative financial status in personalized advertising","url":"https://support.google.com/adspolicy/answer/16700443?hl=en","kind":"primary","accessed":"2026-10-25","quote":"Bankruptcy services"}],"lastChecked":"2026-10-25","note":null,"text":"Bankruptcy services are a named example of a sensitive interest category, so bankruptcy ads can't use Customer Match, remarketing lists, audience expansion or lookalike segments."},{"id":"google-ads-sensitive-relationship","dataset":"platforms","jurisdiction":"PLATFORM:google-ads","platform":"google-ads","policyName":"Personalized advertising: Relationship hardships","policyArea":"targeting","rule":"Divorce services are a named example of a sensitive interest category, so family-law ads can't use advertiser-curated audiences such as Customer Match, remarketing or lookalike segments.","appliesTo":["family"],"whatToDo":"Use keywords, location, in-market and life-event audiences for divorce and custody campaigns.","effectiveDate":null,"announced":null,"lastChanged":null,"dateStatus":null,"ruleState":"in-force","regions":["US"],"sourceUrl":"https://support.google.com/adspolicy/answer/16700849?hl=en","quote":"Divorce services","dateRead":"2026-10-25","status":"P","sources":[{"label":"Google Ads policy: Relationship hardships in personalized advertising","url":"https://support.google.com/adspolicy/answer/16700849?hl=en","kind":"primary","accessed":"2026-10-25","quote":"Divorce services"}],"lastChecked":"2026-10-25","note":null,"text":"Divorce services are a named example of a sensitive interest category, so family-law ads can't use advertiser-curated audiences such as Customer Match, remarketing or lookalike segments."},{"id":"google-ads-sensitive-health","dataset":"platforms","jurisdiction":"PLATFORM:google-ads","platform":"google-ads","policyName":"Personalized advertising: Health","policyArea":"targeting","rule":"Personal health content is a sensitive interest category. Google's definition includes disabilities and invasive medical procedures. Ads that fall in it can't use advertiser-curated audiences.","appliesTo":["ssdi","medical-malpractice","mass-tort","personal-injury"],"whatToDo":"Expect disability, medical-malpractice and drug-injury ads to be treated as health-sensitive. Plan them without remarketing or Customer Match.","effectiveDate":null,"announced":null,"lastChanged":null,"dateStatus":null,"ruleState":"in-force","regions":["US"],"sourceUrl":"https://support.google.com/adspolicy/answer/16701855?hl=en","quote":"Disabilities, even when content is oriented toward the user’s primary caretaker","dateRead":"2026-10-25","status":"U","sources":[{"label":"Google Ads policy: Health in personalized advertising","url":"https://support.google.com/adspolicy/answer/16701855?hl=en","kind":"primary","accessed":"2026-10-25","quote":"Disabilities, even when content is oriented toward the user’s primary caretaker"}],"lastChecked":"2026-10-25","note":"The rule is read at the source (P). Whether a law-firm ad about an injury or disability counts as health content is Google's call, so the row is U.","text":"Personal health content is a sensitive interest category. Google's definition includes disabilities and invasive medical procedures. Ads that fall in it can't use advertiser-curated audiences."},{"id":"google-ads-sensitive-abuse-trauma","dataset":"platforms","jurisdiction":"PLATFORM:google-ads","platform":"google-ads","policyName":"Personalized advertising: Abuse and trauma","policyArea":"targeting","rule":"A person's status as a victim of abuse, crime or another traumatic event is a sensitive interest category. Google's examples are domestic abuse shelters and victim advocate services.","appliesTo":["personal-injury","family","sexual-abuse"],"whatToDo":"Sexual-abuse, domestic-violence and crime-victim campaigns should plan without remarketing or Customer Match.","effectiveDate":null,"announced":null,"lastChanged":null,"dateStatus":null,"ruleState":"in-force","regions":["US"],"sourceUrl":"https://support.google.com/adspolicy/answer/16701149?hl=en","quote":"includes someone’s personal status as a victim of abuse, crime, or other traumatic event","dateRead":"2026-10-25","status":"U","sources":[{"label":"Google Ads policy: Abuse and trauma in personalized advertising","url":"https://support.google.com/adspolicy/answer/16701149?hl=en","kind":"primary","accessed":"2026-10-25","quote":"includes someone’s personal status as a victim of abuse, crime, or other traumatic event"}],"lastChecked":"2026-10-25","note":"Lawyers aren't named in Google's examples; application to law-firm ads is Google's call (U).","text":"A person's status as a victim of abuse, crime or another traumatic event is a sensitive interest category. Google's examples are domestic abuse shelters and victim advocate services."},{"id":"google-ads-access-to-opportunities","dataset":"platforms","jurisdiction":"PLATFORM:google-ads","platform":"google-ads","policyName":"Personalized advertising: Housing, Employment and Consumer finance (US and Canada)","policyArea":"targeting","rule":"In the US and Canada, ads in housing, employment or consumer finance can't target by gender, age, parental status, marital status or ZIP code. Radius targeting of at least 1 km is allowed. Housing covers real estate services; employment covers job ads and hiring.","appliesTo":["real-estate","bankruptcy","employment"],"whatToDo":"Target real-estate and debt-related campaigns by radius or city, not ZIP. Firm recruiting ads (hiring lawyers or staff) fall under employment.","effectiveDate":null,"announced":null,"lastChanged":null,"dateStatus":null,"ruleState":"in-force","regions":["US"],"sourceUrl":"https://support.google.com/adspolicy/answer/143465?hl=en","quote":"In the United States and Canada, you can't target audiences using:","dateRead":"2026-10-25","status":"P","sources":[{"label":"Google Ads policy: Restricted targeting in Personalized advertising","url":"https://support.google.com/adspolicy/answer/143465?hl=en","kind":"primary","accessed":"2026-10-25","quote":"In the United States and Canada, you can't target audiences using:"},{"label":"Google Ads policy: Housing in personalized advertising","url":"https://support.google.com/adspolicy/answer/16701755?hl=en","kind":"primary","accessed":"2026-10-25","quote":"Real estate services"}],"lastChecked":"2026-10-25","note":"Whether a real-estate law firm counts as 'real estate services' is Google's call (U for that firm type).","text":"In the US and Canada, ads in housing, employment or consumer finance can't target by gender, age, parental status, marital status or ZIP code. Radius targeting of at least 1 km is allowed. Housing covers real estate services; employment covers job ads and hiring."},{"id":"google-ads-demand-gen-sensitive","dataset":"platforms","jurisdiction":"PLATFORM:google-ads","platform":"google-ads","policyName":"Personalized advertising: Demand Gen and Discovery in sensitive categories","policyArea":"targeting","rule":"Demand Gen and Discovery campaigns use advertiser-curated audiences by default, so they may be restricted from serving when the ads fall in a sensitive interest category.","appliesTo":["criminal-defense","family","bankruptcy","ssdi","mass-tort"],"whatToDo":"For sensitive practices, check that Demand Gen and YouTube campaigns use only Google's predefined audiences, or they may not serve.","effectiveDate":null,"announced":null,"lastChanged":"2026-06-03","dateStatus":"P","ruleState":"in-force","regions":["US"],"sourceUrl":"https://support.google.com/adspolicy/answer/143465?hl=en","quote":"Discovery and Demand Gen campaigns use advertiser-curated audiences by default and may be restricted from serving","dateRead":"2026-10-25","status":"P","sources":[{"label":"Google Ads policy: Restricted targeting in Personalized advertising","url":"https://support.google.com/adspolicy/answer/143465?hl=en","kind":"primary","accessed":"2026-10-25","quote":"Discovery and Demand Gen campaigns use advertiser-curated audiences by default and may be restricted from serving"},{"label":"Google Ads: Updates to Restricted targeting in Personalized advertising (June 2026)","url":"https://support.google.com/adspolicy/answer/17135641?hl=en","kind":"primary","accessed":"2026-10-25","quote":"clarifying information around Demand Gen and Discovery campaigns"}],"lastChecked":"2026-10-25","note":null,"text":"Demand Gen and Discovery campaigns use advertiser-curated audiences by default, so they may be restricted from serving when the ads fall in a sensitive interest category."},{"id":"google-ads-customer-data-sensitive-conversions","dataset":"platforms","jurisdiction":"PLATFORM:google-ads","platform":"google-ads","policyName":"Customer data policies: no sensitive conversion uploads","policyArea":"measurement","rule":"Advertisers using enhanced conversions for web or for leads may not upload conversion information in sensitive categories. Google's list includes crime or alleged crime, divorce or separation, negative financial status, and health or medical information.","appliesTo":["criminal-defense","family","bankruptcy","medical-malpractice","mass-tort","ssdi"],"whatToDo":"Before sending signed-case data back to Google, check whether the conversion itself reveals a sensitive fact (an arrest, a divorce, a bankruptcy, an injury). Ask Google or your counsel; don't assume it's allowed.","effectiveDate":null,"announced":null,"lastChanged":null,"dateStatus":null,"ruleState":"in-force","regions":["US"],"sourceUrl":"https://support.google.com/adspolicy/answer/7475709?hl=en","quote":"You may not upload conversion information related to sensitive categories.","dateRead":"2026-10-25","status":"P","sources":[{"label":"Google Ads policy: Customer data policies","url":"https://support.google.com/adspolicy/answer/7475709?hl=en","kind":"primary","accessed":"2026-10-25","quote":"You may not upload conversion information related to sensitive categories."},{"label":"Google Ads policy: Customer data policies","url":"https://support.google.com/adspolicy/answer/7475709?hl=en","kind":"primary","accessed":"2026-10-25","quote":"Divorce or marital separation, like conversions related to divorce counseling"}],"lastChecked":"2026-10-25","note":"How Google applies this to a law firm's 'signed case' conversion isn't stated (U for application). The rule text is P.","text":"Advertisers using enhanced conversions for web or for leads may not upload conversion information in sensitive categories. Google's list includes crime or alleged crime, divorce or separation, negative financial status, and health or medical information."},{"id":"google-ads-customer-match-eligibility","dataset":"platforms","jurisdiction":"PLATFORM:google-ads","platform":"google-ads","policyName":"Customer Match policy: eligibility","policyArea":"eligibility","rule":"Any policy-compliant account with good payment history can use Customer Match for observation and exclusions. Using it for targeting and bid adjustments needs 90 days of account history and more than USD $50,000 lifetime spend. Only first-party data may be uploaded.","appliesTo":["all"],"whatToDo":"Firms below $50,000 lifetime spend can still upload past clients as exclusions. Never upload bought or shared lists. Sensitive practices can't use Customer Match for targeting at all (see the sensitive-category rows).","effectiveDate":null,"announced":null,"lastChanged":null,"dateStatus":null,"ruleState":"in-force","regions":["US"],"sourceUrl":"https://support.google.com/adspolicy/answer/6299717?hl=en","quote":"If you have 90 days of Google Ads history and more than USD $50,000 total lifetime spend","dateRead":"2026-10-25","status":"P","sources":[{"label":"Google Ads policy: Customer Match policy","url":"https://support.google.com/adspolicy/answer/6299717?hl=en","kind":"primary","accessed":"2026-10-25","quote":"If you have 90 days of Google Ads history and more than USD $50,000 total lifetime spend"}],"lastChecked":"2026-10-25","note":null,"text":"Any policy-compliant account with good payment history can use Customer Match for observation and exclusions. Using it for targeting and bid adjustments needs 90 days of account history and more than USD $50,000 lifetime spend. Only first-party data may be uploaded."},{"id":"google-ads-trademarks","dataset":"platforms","jurisdiction":"PLATFORM:google-ads","platform":"google-ads","policyName":"Trademarks","policyArea":"keywords","rule":"Google doesn't restrict bidding on another firm's trademark as a keyword. If the owner complains, Google can restrict a competitor's use of that trademark in ad text.","appliesTo":["all"],"whatToDo":"Never put a rival firm's name in your ad text. Check your state's ethics rules before bidding on a rival's name; several states have opinions on it.","effectiveDate":null,"announced":null,"lastChanged":null,"dateStatus":null,"ruleState":"in-force","regions":["US"],"sourceUrl":"https://support.google.com/adspolicy/answer/6118?hl=en","quote":"Using trademarks in an ad from a direct competitor","dateRead":"2026-10-25","status":"P","sources":[{"label":"Google Ads policy: Trademarks","url":"https://support.google.com/adspolicy/answer/6118?hl=en","kind":"primary","accessed":"2026-10-25","quote":"Using trademarks in an ad from a direct competitor"}],"lastChecked":"2026-10-25","note":"Google's keyword stance doesn't settle the state ethics question (see our state rules dataset, 'Competitor names in ads').","text":"Google doesn't restrict bidding on another firm's trademark as a keyword. If the owner complains, Google can restrict a competitor's use of that trademark in ad text."},{"id":"google-ads-misleading-representation","dataset":"platforms","jurisdiction":"PLATFORM:google-ads","platform":"google-ads","policyName":"Misrepresentation: Misleading representation","policyArea":"creative","rule":"Ads must not hide or misstate who the advertiser is or its qualifications. Google's own example: an affiliate marketer advertising legal services without saying it doesn't provide them.","appliesTo":["all","lead-generation"],"whatToDo":"Lead-generation and referral sites must say clearly that they are not a law firm. Firms must use their real name and real credentials.","effectiveDate":null,"announced":null,"lastChanged":null,"dateStatus":null,"ruleState":"in-force","regions":["US"],"sourceUrl":"https://support.google.com/adspolicy/answer/15936666?hl=en","quote":"An affiliate marketer advertising legal services without disclosing that they do not provide legal services","dateRead":"2026-10-25","status":"P","sources":[{"label":"Google Ads policy: Misleading representation","url":"https://support.google.com/adspolicy/answer/15936666?hl=en","kind":"primary","accessed":"2026-10-25","quote":"An affiliate marketer advertising legal services without disclosing that they do not provide legal services"}],"lastChecked":"2026-10-25","note":null,"text":"Ads must not hide or misstate who the advertiser is or its qualifications. Google's own example: an affiliate marketer advertising legal services without saying it doesn't provide them."},{"id":"google-ads-dishonest-pricing","dataset":"platforms","jurisdiction":"PLATFORM:google-ads","platform":"google-ads","policyName":"Misrepresentation: Dishonest pricing practices","policyArea":"creative","rule":"Since October 28, 2025, advertisers must clearly show the payment model or full cost a user will bear, and bait-and-switch pricing is banned.","appliesTo":["all"],"whatToDo":"If your ad mentions price ('free consultation', 'flat fee', 'no fee unless we win'), make the landing page explain what the client pays and when.","effectiveDate":"2025-10-28","announced":"2025-09-23","lastChanged":"2025-10-28","dateStatus":"P","ruleState":"in-force","regions":["US"],"sourceUrl":"https://support.google.com/adspolicy/answer/16502634?hl=en","quote":"Advertisers must clearly and conspicuously disclose the payment model or full expense that a user will bear before and after purchase.","dateRead":"2026-10-25","status":"P","sources":[{"label":"Google Ads: Updates to Misrepresentation policy (September 2025)","url":"https://support.google.com/adspolicy/answer/16502634?hl=en","kind":"primary","accessed":"2026-10-25","quote":"Advertisers must clearly and conspicuously disclose the payment model or full expense that a user will bear before and after purchase."}],"lastChecked":"2026-10-25","note":"How Google reads contingency-fee claims isn't stated.","text":"Since October 28, 2025, advertisers must clearly show the payment model or full cost a user will bear, and bait-and-switch pricing is banned."},{"id":"google-ads-editorial-phone-business-name","dataset":"platforms","jurisdiction":"PLATFORM:google-ads","platform":"google-ads","policyName":"Editorial: phone numbers in ad text and business name","policyArea":"creative","rule":"Phone numbers can't go in ad text; use call assets instead. The business name field must be your domain or your recognized name, without promotional words. From October 2026 Google allows a business name that differs from the domain in limited verified cases.","appliesTo":["all"],"whatToDo":"Put the firm's real name in the business name field (not 'Top Injury Lawyers'). Put phone numbers in call assets.","effectiveDate":null,"announced":null,"lastChanged":"2026-10-01","dateStatus":"P","ruleState":"in-force","regions":["US"],"sourceUrl":"https://support.google.com/adspolicy/answer/6021546?hl=en","quote":"Entering a phone number in ad text","dateRead":"2026-10-25","status":"P","sources":[{"label":"Google Ads policy: Editorial","url":"https://support.google.com/adspolicy/answer/6021546?hl=en","kind":"primary","accessed":"2026-10-25","quote":"Entering a phone number in ad text"},{"label":"Google Ads policy: Editorial","url":"https://support.google.com/adspolicy/answer/6021546?hl=en","kind":"primary","accessed":"2026-10-25","quote":"Using promotional language in the business name field"},{"label":"Google Ads: Update to Editorial Policy (October 2026)","url":"https://support.google.com/adspolicy/answer/18287059?hl=en","kind":"primary","accessed":"2026-10-25","quote":"allow for differences between the business name and the destination domain in certain limited cases"}],"lastChecked":"2026-10-25","note":null,"text":"Phone numbers can't go in ad text; use call assets instead. The business name field must be your domain or your recognized name, without promotional words. From October 2026 Google allows a business name that differs from the domain in limited verified cases."},{"id":"google-ads-phone-number-rules","dataset":"platforms","jurisdiction":"PLATFORM:google-ads","platform":"google-ads","policyName":"Destination requirements: Unacceptable and unverified phone numbers","policyArea":"creative","rule":"Phone numbers in call-only ads, call assets and location assets must be verified, in service, local or domestic, and connect to the advertised firm. Fax, premium and vanity numbers are not acceptable. Since December 10, 2025, numbers tied to fraud or past violations are also unacceptable.","appliesTo":["all","personal-injury"],"whatToDo":"Use a real local or toll-free number that rings at your firm in call assets. Don't rely on a vanity number (letters) in call assets.","effectiveDate":null,"announced":null,"lastChanged":"2025-12-10","dateStatus":"P","ruleState":"in-force","regions":["US"],"sourceUrl":"https://support.google.com/adspolicy/answer/6368661?hl=en","quote":"Fax numbers, premium numbers, or vanity numbers","dateRead":"2026-10-25","status":"P","sources":[{"label":"Google Ads policy: Destination requirements","url":"https://support.google.com/adspolicy/answer/6368661?hl=en","kind":"primary","accessed":"2026-10-25","quote":"Fax numbers, premium numbers, or vanity numbers"},{"label":"Google Ads: Update to the Unacceptable Phone Number Policy (November 2025)","url":"https://support.google.com/adspolicy/answer/16712877?hl=en","kind":"primary","accessed":"2026-10-25","quote":"phone numbers found to be associated with fraudulent activity or with a history of policy violations are unacceptable"}],"lastChecked":"2026-10-25","note":"Whether 'vanity number' means a number written with letters or any memorable number isn't defined on the page (U).","text":"Phone numbers in call-only ads, call assets and location assets must be verified, in service, local or domestic, and connect to the advertised firm. Fax, premium and vanity numbers are not acceptable. Since December 10, 2025, numbers tied to fraud or past violations are also unacceptable."},{"id":"google-ads-data-security","dataset":"platforms","jurisdiction":"PLATFORM:google-ads","platform":"google-ads","policyName":"Data collection and use: inadequate data security","policyArea":"destination","rule":"Collecting sensitive numbers such as Social Security, driver's licence, national ID or healthcare numbers on a page without SSL is not allowed. Personal data must never be passed to Google in URLs or tags.","appliesTo":["ssdi","immigration","personal-injury","all"],"whatToDo":"Serve every intake form over HTTPS, submit forms with POST, and keep names, emails and phone numbers out of URLs.","effectiveDate":null,"announced":null,"lastChanged":null,"dateStatus":null,"ruleState":"in-force","regions":["US"],"sourceUrl":"https://support.google.com/adspolicy/answer/6020956?hl=en","quote":"Failing to use appropriate security measures for the type of information being collected based on relevant industry standards","dateRead":"2026-10-25","status":"P","sources":[{"label":"Google Ads policy: Data collection and use","url":"https://support.google.com/adspolicy/answer/6020956?hl=en","kind":"primary","accessed":"2026-10-25","quote":"Failing to use appropriate security measures for the type of information being collected based on relevant industry standards"}],"lastChecked":"2026-10-25","note":null,"text":"Collecting sensitive numbers such as Social Security, driver's licence, national ID or healthcare numbers on a page without SSL is not allowed. Personal data must never be passed to Google in URLs or tags."},{"id":"google-ads-appeals-6-months","dataset":"platforms","jurisdiction":"PLATFORM:google-ads","platform":"google-ads","policyName":"Appeals limits","policyArea":"appeals","rule":"Since July 21, 2026, a policy decision more than 6 months old can't be appealed from inside the Google Ads account.","appliesTo":["all"],"whatToDo":"Appeal disapprovals as soon as they happen; don't leave old disapprovals sitting in the account.","effectiveDate":"2026-07-21","announced":"2026-07-21","lastChanged":"2026-07-21","dateStatus":"P","ruleState":"in-force","regions":["US"],"sourceUrl":"https://support.google.com/adspolicy/answer/17251522?hl=en","quote":"will not be available for policy decisions made more than 6 months prior","dateRead":"2026-10-25","status":"P","sources":[{"label":"Google Ads: Update to Appeals Limits (July 2026)","url":"https://support.google.com/adspolicy/answer/17251522?hl=en","kind":"primary","accessed":"2026-10-25","quote":"will not be available for policy decisions made more than 6 months prior"}],"lastChecked":"2026-10-25","note":null,"text":"Since July 21, 2026, a policy decision more than 6 months old can't be appealed from inside the Google Ads account."},{"id":"google-ads-language-targeting-2026","dataset":"platforms","jurisdiction":"PLATFORM:google-ads","platform":"google-ads","policyName":"Language targeting (Search)","policyArea":"targeting","rule":"From September 2026, Search campaigns no longer have a campaign language setting. Google matches ads to the language of the search and the language of your ad.","appliesTo":["all","spanish-language"],"whatToDo":"Write separate Spanish ads (and Spanish landing pages) if you want Spanish searches. A Spanish campaign setting alone no longer does it.","effectiveDate":"2026-09","announced":null,"lastChanged":"2026-09","dateStatus":"P","ruleState":"in-force","regions":["US"],"sourceUrl":"https://support.google.com/google-ads/answer/1722078?hl=en","quote":"The campaign-level language targeting setting will be removed. Search ads will automatically match based on the language of your ads.","dateRead":"2026-10-25","status":"P","sources":[{"label":"Google Ads Help: About language targeting","url":"https://support.google.com/google-ads/answer/1722078?hl=en","kind":"primary","accessed":"2026-10-25","quote":"The campaign-level language targeting setting will be removed. Search ads will automatically match based on the language of your ads."}],"lastChecked":"2026-10-25","note":"The page gives the month only, not a day.","text":"From September 2026, Search campaigns no longer have a campaign language setting. Google matches ads to the language of the search and the language of your ad."},{"id":"google-ads-limited-ad-serving","dataset":"platforms","jurisdiction":"PLATFORM:google-ads","platform":"google-ads","policyName":"Limited ad serving","policyArea":"eligibility","rule":"Google may limit impressions for advertisers it hasn't yet judged 'qualified', especially new or unbranded ones and those users report often. In 2026 Google extended this to Search and then to all Google Ads, rolling out gradually through 2028.","appliesTo":["all"],"whatToDo":"Complete advertiser verification, show your firm's own brand clearly in ads and on the landing page, and consider pinning your domain to headline 1.","effectiveDate":null,"announced":null,"lastChanged":"2026-08","dateStatus":"P","ruleState":"in-force","regions":["US"],"sourceUrl":"https://support.google.com/adspolicy/answer/17122370?hl=en","quote":"Google may limit ad impressions from unqualified advertisers on searches that are more likely than others to result in negative ads experiences.","dateRead":"2026-10-25","status":"P","sources":[{"label":"Google Ads: Updates to Limited ad serving Policy (June 2026)","url":"https://support.google.com/adspolicy/answer/17122370?hl=en","kind":"primary","accessed":"2026-10-25","quote":"Google may limit ad impressions from unqualified advertisers on searches that are more likely than others to result in negative ads experiences."},{"label":"Google Ads: Update to Limited Ad Serving Policy (August 2026)","url":"https://support.google.com/adspolicy/answer/17344822?hl=en","kind":"primary","accessed":"2026-10-25","quote":"Implementation will begin gradually and will be completed by 2028."}],"lastChecked":"2026-10-25","note":null,"text":"Google may limit impressions for advertisers it hasn't yet judged 'qualified', especially new or unbranded ones and those users report often. In 2026 Google extended this to Search and then to all Google Ads, rolling out gradually through 2028."},{"id":"google-ads-ai-labels","dataset":"platforms","jurisdiction":"PLATFORM:google-ads","platform":"google-ads","policyName":"AI labeling of image and video ads","policyArea":"ai-labelling","rule":"Since July 2026, Google lets advertisers add 'made with AI' labels inside image and video ads and may label some assets made with Google's AI tools. Google notes that New York, among others, requires such disclosures for some ads.","appliesTo":["all"],"whatToDo":"If you use AI-made voices, faces or footage, label them, and check your state bar's rules on AI and dramatizations.","effectiveDate":"2026-07","announced":"2026-07-09","lastChanged":"2026-07","dateStatus":"P","ruleState":"in-force","regions":["US"],"sourceUrl":"https://support.google.com/adspolicy/answer/17257106?hl=en","quote":"AI regulations in the European Union, India, and New York require that ads with certain AI-generated or edited assets include disclosures","dateRead":"2026-10-25","status":"P","sources":[{"label":"Google Ads: Updates to AI labeling requirements (July 2026)","url":"https://support.google.com/adspolicy/answer/17257106?hl=en","kind":"primary","accessed":"2026-10-25","quote":"AI regulations in the European Union, India, and New York require that ads with certain AI-generated or edited assets include disclosures"}],"lastChecked":"2026-10-25","note":null,"text":"Since July 2026, Google lets advertisers add 'made with AI' labels inside image and video ads and may label some assets made with Google's AI tools. Google notes that New York, among others, requires such disclosures for some ads."},{"id":"google-ads-offline-conversion-api","dataset":"platforms","jurisdiction":"PLATFORM:google-ads","platform":"google-ads","policyName":"Offline conversion imports through the Google Ads API","policyArea":"measurement","rule":"Since June 15, 2026, the Google Ads API doesn't accept new users of offline conversion imports, including enhanced conversions for leads. New set-ups go through the Data Manager API. Conversions uploaded more than 90 days after the click aren't imported.","appliesTo":["all"],"whatToDo":"If you are starting to send signed cases back to Google, use Data Manager (or a CRM integration built on it). Upload within 90 days of the click.","effectiveDate":"2026-06-15","announced":"2026-05-15","lastChanged":"2026-06-15","dateStatus":"P","ruleState":"in-force","regions":["US"],"sourceUrl":"https://ads-developers.googleblog.com/2026/05/changes-to-offline-click-conversion.html","quote":"Starting on June 15, 2026, the Google Ads API will no longer accept new adopters of offline conversion imports","dateRead":"2026-10-25","status":"P","sources":[{"label":"Google Ads Developer Blog: Changes to Offline Click Conversion Import Support (May 15, 2026)","url":"https://ads-developers.googleblog.com/2026/05/changes-to-offline-click-conversion.html","kind":"primary","accessed":"2026-10-25","quote":"Starting on June 15, 2026, the Google Ads API will no longer accept new adopters of offline conversion imports"},{"label":"Google Ads Help: Guidelines for importing offline conversions","url":"https://support.google.com/google-ads/answer/15081888?hl=en","kind":"primary","accessed":"2026-10-25","quote":"Offline conversions that were uploaded more than 90 days after the associated last click won't be imported"}],"lastChecked":"2026-10-25","note":null,"text":"Since June 15, 2026, the Google Ads API doesn't accept new users of offline conversion imports, including enhanced conversions for leads. New set-ups go through the Data Manager API. Conversions uploaded more than 90 days after the click aren't imported."},{"id":"google-ads-ai-overviews-ads","dataset":"platforms","jurisdiction":"PLATFORM:google-ads","platform":"google-ads","policyName":"Ads in AI Overviews","policyArea":"eligibility","rule":"Search ads can show above, below or inside Google's AI Overviews in the US, with no opt-out. Google doesn't show ads inside AI Overviews for sensitive verticals such as finance, healthcare and politics 'and more'; legal services aren't named either way.","appliesTo":["all"],"whatToDo":"Don't plan on law-firm ads showing inside AI Overviews. Ads above and below them follow the normal auction.","effectiveDate":null,"announced":null,"lastChanged":null,"dateStatus":null,"ruleState":"in-force","regions":["US"],"sourceUrl":"https://support.google.com/google-ads/answer/16297775?hl=en","quote":"Currently, we don’t show ads in AI Overviews for sensitive verticals like adult, alcohol, gambling, finance, healthcare, politics, and more.","dateRead":"2026-10-25","status":"U","sources":[{"label":"Google Ads Help: About ads and AI Overviews","url":"https://support.google.com/google-ads/answer/16297775?hl=en","kind":"primary","accessed":"2026-10-25","quote":"Currently, we don’t show ads in AI Overviews for sensitive verticals like adult, alcohol, gambling, finance, healthcare, politics, and more."},{"label":"Google Ads Help: About ads and AI Overviews","url":"https://support.google.com/google-ads/answer/16297775?hl=en","kind":"primary","accessed":"2026-10-25","quote":"No, you can't opt out of serving ads in AI Overviews."}],"lastChecked":"2026-10-25","note":"Whether legal is one of the unnamed sensitive verticals is not stated (U). Ads in Google's AI Mode were not checked at a primary page in this release.","text":"Search ads can show above, below or inside Google's AI Overviews in the US, with no opt-out. Google doesn't show ads inside AI Overviews for sensitive verticals such as finance, healthcare and politics 'and more'; legal services aren't named either way."},{"id":"youtube-ads-base-rules","dataset":"platforms","jurisdiction":"PLATFORM:youtube","platform":"youtube","policyName":"YouTube and Discover Feed ad requirements","policyArea":"creative","rule":"YouTube ads follow all Google Ads policies, plus extra creative-quality rules for YouTube and Discover. Google rewrote the page for readability in August 2026 and says enforcement didn't change.","appliesTo":["all"],"whatToDo":"Apply every Google Ads row in this table to YouTube too, including the sensitive-audience limits.","effectiveDate":null,"announced":null,"lastChanged":"2026-08-11","dateStatus":"P","ruleState":"in-force","regions":["US"],"sourceUrl":"https://support.google.com/adspolicy/answer/10249050?hl=en","quote":"YouTube ads and Discover Feed ads are subject to the standard Google Ads policies.","dateRead":"2026-10-25","status":"P","sources":[{"label":"Google Ads policy: YouTube and Discover Feed ad requirements","url":"https://support.google.com/adspolicy/answer/10249050?hl=en","kind":"primary","accessed":"2026-10-25","quote":"YouTube ads and Discover Feed ads are subject to the standard Google Ads policies."},{"label":"Google Ads: Updates to the YouTube and Discover Feed ad requirements (August 2026)","url":"https://support.google.com/adspolicy/answer/17455694?hl=en","kind":"primary","accessed":"2026-10-25","quote":"does not change enforcement of the policies"}],"lastChecked":"2026-10-25","note":null,"text":"YouTube ads follow all Google Ads policies, plus extra creative-quality rules for YouTube and Discover. Google rewrote the page for readability in August 2026 and says enforcement didn't change."},{"id":"youtube-ads-clickbait-urgency","dataset":"platforms","jurisdiction":"PLATFORM:youtube","platform":"youtube","policyName":"YouTube ad requirements: Clickbait","policyArea":"creative","rule":"YouTube ads can't use exaggerated claims or language meant to cause a strong negative emotion or false urgency. Google's own list of examples that aren't allowed includes the line 'Pay nothing until we win.' paired with 'Search up to 5 popular results for best accident lawyers.'","appliesTo":["personal-injury","all"],"whatToDo":"Keep YouTube injury ads calm and factual. Test fee messages on YouTube carefully; they may be judged as clickbait in some phrasings.","effectiveDate":null,"announced":null,"lastChanged":null,"dateStatus":null,"ruleState":"in-force","regions":["US"],"sourceUrl":"https://support.google.com/adspolicy/answer/10249050?hl=en","quote":"Pay nothing until we win.","dateRead":"2026-10-25","status":"P","sources":[{"label":"Google Ads policy: YouTube and Discover Feed ad requirements","url":"https://support.google.com/adspolicy/answer/10249050?hl=en","kind":"primary","accessed":"2026-10-25","quote":"Pay nothing until we win."},{"label":"Google Ads policy: YouTube and Discover Feed ad requirements","url":"https://support.google.com/adspolicy/answer/10249050?hl=en","kind":"primary","accessed":"2026-10-25","quote":"Ads that use language intended to elicit a strong negative emotional reaction."}],"lastChecked":"2026-10-25","note":"The page lists this text pair among clickbait examples without saying which part triggers the rule.","text":"YouTube ads can't use exaggerated claims or language meant to cause a strong negative emotion or false urgency. Google's own list of examples that aren't allowed includes the line 'Pay nothing until we win.' paired with 'Search up to 5 popular results for best accident lawyers.'"},{"id":"youtube-ads-distressing-footage","dataset":"platforms","jurisdiction":"PLATFORM:youtube","platform":"youtube","policyName":"YouTube ad requirements: Negative events and imagery","policyArea":"creative","rule":"YouTube ads can't show real or simulated footage of distressing accidents, such as an uncensored severe car crash, or gory injury content.","appliesTo":["personal-injury","medical-malpractice","mass-tort"],"whatToDo":"Show the aftermath and the people, not the crash. No blood, wounds or real crash footage in injury ads.","effectiveDate":null,"announced":null,"lastChanged":null,"dateStatus":null,"ruleState":"in-force","regions":["US"],"sourceUrl":"https://support.google.com/adspolicy/answer/10249050?hl=en","quote":"uncensored footage of a severe car crash","dateRead":"2026-10-25","status":"P","sources":[{"label":"Google Ads policy: YouTube and Discover Feed ad requirements","url":"https://support.google.com/adspolicy/answer/10249050?hl=en","kind":"primary","accessed":"2026-10-25","quote":"uncensored footage of a severe car crash"}],"lastChecked":"2026-10-25","note":null,"text":"YouTube ads can't show real or simulated footage of distressing accidents, such as an uncensored severe car crash, or gory injury content."},{"id":"lsa-legal-categories","dataset":"platforms","jurisdiction":"PLATFORM:google-lsa","platform":"google-lsa","policyName":"Local Services Ads: service categories (US)","policyArea":"eligibility","rule":"Google's US list has 17 lawyer categories: bankruptcy, business, contract, criminal, disability, DUI, estate, family, immigration, IP, labor, litigation, malpractice, personal injury, real estate, traffic, and a general 'Lawyers' category. Unlike some other categories, none of the lawyer categories is limited to certain states.","appliesTo":["all"],"whatToDo":"Pick the closest category. Lemon law, workers' comp, mass tort and employment-plaintiff work have no category of their own.","effectiveDate":null,"announced":null,"lastChanged":null,"dateStatus":null,"ruleState":"in-force","regions":["US"],"sourceUrl":"https://support.google.com/localservices/answer/6224841?hl=en&co=GENIE.CountryCode%3DUS","quote":"Personal injury lawyer services","dateRead":"2026-10-25","status":"P","sources":[{"label":"Google Local Services: Getting started (service categories)","url":"https://support.google.com/localservices/answer/6224841?hl=en&co=GENIE.CountryCode%3DUS","kind":"primary","accessed":"2026-10-25","quote":"Personal injury lawyer services"},{"label":"Google Local Services: Getting started (service categories)","url":"https://support.google.com/localservices/answer/6224841?hl=en&co=GENIE.CountryCode%3DUS","kind":"primary","accessed":"2026-10-25","quote":"Architect (California and Florida only)"}],"lastChecked":"2026-10-25","note":"The verification page also lists a 'Tax lawyer' type that the category list doesn't show (U). Availability in a given ZIP code needs Google's eligibility checker.","text":"Google's US list has 17 lawyer categories: bankruptcy, business, contract, criminal, disability, DUI, estate, family, immigration, IP, labor, litigation, malpractice, personal injury, real estate, traffic, and a general 'Lawyers' category. Unlike some other categories, none of the lawyer categories is limited to certain states."},{"id":"lsa-legal-category-scope","dataset":"platforms","jurisdiction":"PLATFORM:google-lsa","platform":"google-lsa","policyName":"Local Services Ads: what each legal category covers","policyArea":"eligibility","rule":"Google's descriptions place workers' comp, SSA claims, SSI and veterans' disability under 'Disability lawyer'; dog bites, product liability and wrongful death under 'Personal injury lawyer'; and foreclosure and repossession under 'Bankruptcy lawyer'.","appliesTo":["ssdi","workers-comp","va-disability","personal-injury","bankruptcy"],"whatToDo":"Workers' comp and VA-disability firms should list under Disability; product-liability and mass-tort firms under Personal injury.","effectiveDate":null,"announced":null,"lastChanged":null,"dateStatus":null,"ruleState":"in-force","regions":["US"],"sourceUrl":"https://support.google.com/localservices/answer/12174778?hl=en&co=GENIE.CountryCode%3DUS","quote":"supplemental security income, veteran’s disability, and worker’s comp","dateRead":"2026-10-25","status":"P","sources":[{"label":"Google Local Services: Business screening and verification requirements","url":"https://support.google.com/localservices/answer/12174778?hl=en&co=GENIE.CountryCode%3DUS","kind":"primary","accessed":"2026-10-25","quote":"supplemental security income, veteran’s disability, and worker’s comp"}],"lastChecked":"2026-10-25","note":null,"text":"Google's descriptions place workers' comp, SSA claims, SSI and veterans' disability under 'Disability lawyer'; dog bites, product liability and wrongful death under 'Personal injury lawyer'; and foreclosure and repossession under 'Bankruptcy lawyer'."},{"id":"lsa-legal-verification","dataset":"platforms","jurisdiction":"PLATFORM:google-lsa","platform":"google-lsa","policyName":"Local Services Ads: screening and verification for lawyers","policyArea":"verification","rule":"Every legal category requires business-owner identity verification and a state bar licence check for each lawyer in the firm. Business checks and professional liability insurance apply to select users or where local law requires. Google says screening takes 3 to 4 weeks on average.","appliesTo":["all"],"whatToDo":"List every lawyer who will take calls, with bar numbers ready. Start screening early.","effectiveDate":null,"announced":null,"lastChanged":null,"dateStatus":null,"ruleState":"in-force","regions":["US"],"sourceUrl":"https://support.google.com/localservices/answer/12174778?hl=en&co=GENIE.CountryCode%3DUS","quote":"State bar license checks for each personal injury lawyer in the firm","dateRead":"2026-10-25","status":"P","sources":[{"label":"Google Local Services: Business screening and verification requirements","url":"https://support.google.com/localservices/answer/12174778?hl=en&co=GENIE.CountryCode%3DUS","kind":"primary","accessed":"2026-10-25","quote":"State bar license checks for each personal injury lawyer in the firm"},{"label":"Google Local Services: Business screening and verification requirements","url":"https://support.google.com/localservices/answer/12174778?hl=en&co=GENIE.CountryCode%3DUS","kind":"primary","accessed":"2026-10-25","quote":"On average, this process takes 3–4 weeks to complete after submitting your documents."}],"lastChecked":"2026-10-25","note":"Google doesn't publish state-by-state differences for lawyers beyond 'where applicable by local law'. Owner background checks are listed for select users only.","text":"Every legal category requires business-owner identity verification and a state bar licence check for each lawyer in the firm. Business checks and professional liability insurance apply to select users or where local law requires. Google says screening takes 3 to 4 weeks on average."},{"id":"lsa-missed-call-billing","dataset":"platforms","jurisdiction":"PLATFORM:google-lsa","platform":"google-lsa","policyName":"Local Services Ads: how leads are charged (missed calls)","policyArea":"billing","rule":"A call you miss during business hours is a charged lead if the caller stays on the line for more than 20 seconds. Voicemail or a greeting counts as a connected call. With a press-a-key menu, the 20 seconds start after the first key press; no key press, no charge.","appliesTo":["all"],"whatToDo":"Answer every call in business hours, or set business hours and ad schedule to the hours someone actually answers. Route LSA calls to a live person or answering service.","effectiveDate":"2026-10-01","announced":null,"lastChanged":"2026-10-01","dateStatus":"S","ruleState":"in-force","regions":["US"],"sourceUrl":"https://support.google.com/localservices/answer/7195435?hl=en","quote":"You missed a phone call during your business hours and the customer stays on the line for more than 20 seconds.","dateRead":"2026-10-25","status":"P","sources":[{"label":"Google Local Services: How leads work","url":"https://support.google.com/localservices/answer/7195435?hl=en","kind":"primary","accessed":"2026-10-25","quote":"You missed a phone call during your business hours and the customer stays on the line for more than 20 seconds."},{"label":"TechWyse (secondary): Google to bill Local Services advertisers for unanswered calls starting October 1, 2026","url":"https://www.techwyse.com/news/platform-updates/google-local-services-ads-missed-call-billing-october-2026","kind":"secondary","accessed":"2026-10-25","quote":null}],"lastChecked":"2026-10-25","note":"The rule text is P. The October 1, 2026 start date is not printed on Google's page; it comes from trade press reporting Google's advertiser email (S for the date).","text":"A call you miss during business hours is a charged lead if the caller stays on the line for more than 20 seconds. Voicemail or a greeting counts as a connected call. With a press-a-key menu, the 20 seconds start after the first key press; no key press, no charge."},{"id":"lsa-follow-up-15-days","dataset":"platforms","jurisdiction":"PLATFORM:google-lsa","platform":"google-lsa","policyName":"Local Services Ads: repeat contacts","policyArea":"billing","rule":"Once a lead is charged, follow-up calls or messages with that person aren't charged again if there is contact within 15 days from the same number or email. After 15 days with no contact, a new call can be a new charged lead.","appliesTo":["all"],"whatToDo":"Call new leads back promptly and keep the conversation going inside 15 days.","effectiveDate":null,"announced":null,"lastChanged":null,"dateStatus":null,"ruleState":"in-force","regions":["US"],"sourceUrl":"https://support.google.com/localservices/answer/7195435?hl=en","quote":"provided there is interaction within 15 days and the contact comes from the same phone number or email address","dateRead":"2026-10-25","status":"P","sources":[{"label":"Google Local Services: How leads work","url":"https://support.google.com/localservices/answer/7195435?hl=en","kind":"primary","accessed":"2026-10-25","quote":"provided there is interaction within 15 days and the contact comes from the same phone number or email address"}],"lastChecked":"2026-10-25","note":null,"text":"Once a lead is charged, follow-up calls or messages with that person aren't charged again if there is contact within 15 days from the same number or email. After 15 days with no contact, a new call can be a new charged lead."},{"id":"lsa-lead-credits-disputes","dataset":"platforms","jurisdiction":"PLATFORM:google-lsa","platform":"google-lsa","policyName":"Local Services Ads: lead credits and disputes","policyArea":"billing","rule":"Google credits low-quality leads automatically, usually within 30 days; there is no longer a manual dispute for 'job type not serviced' or 'geo not serviced'. Advertisers rate leads in a feedback survey, and Google says it 'may' credit some reported leads. Legal isn't among the categories excluded from credits.","appliesTo":["all"],"whatToDo":"Rate every bad lead in the survey, and tighten service areas and job types so off-target leads stop.","effectiveDate":null,"announced":null,"lastChanged":null,"dateStatus":null,"ruleState":"in-force","regions":["US"],"sourceUrl":"https://support.google.com/localservices/answer/15100654?hl=en","quote":"Google no longer supports credits for “job type not serviced” and “geo not serviced” leads.","dateRead":"2026-10-25","status":"P","sources":[{"label":"Google Local Services: About Automated Local Services Ads lead credits","url":"https://support.google.com/localservices/answer/15100654?hl=en","kind":"primary","accessed":"2026-10-25","quote":"Google no longer supports credits for “job type not serviced” and “geo not serviced” leads."},{"label":"Google Local Services: About Automated Local Services Ads lead credits","url":"https://support.google.com/localservices/answer/15100654?hl=en","kind":"primary","accessed":"2026-10-25","quote":"In most cases, credits will be applied to your account balance within 30 days."}],"lastChecked":"2026-10-25","note":"The date Google stopped manual disputes isn't shown on the page (U).","text":"Google credits low-quality leads automatically, usually within 30 days; there is no longer a manual dispute for 'job type not serviced' or 'geo not serviced'. Advertisers rate leads in a feedback survey, and Google says it 'may' credit some reported leads. Legal isn't among the categories excluded from credits."},{"id":"lsa-lead-selling-licence-area","dataset":"platforms","jurisdiction":"PLATFORM:google-lsa","platform":"google-lsa","policyName":"Local Services Ads requirements: lead selling and licence area","policyArea":"eligibility","rule":"Selling or passing Local Services leads to another business isn't allowed, and neither is advertising outside the area your licence covers. Your communications must use the same name shown in your ads.","appliesTo":["all","lead-generation"],"whatToDo":"Don't use LSA to feed co-counsel or referral networks. Only list service areas where your lawyers are licensed.","effectiveDate":null,"announced":null,"lastChanged":"2026-07-31","dateStatus":"P","ruleState":"in-force","regions":["US"],"sourceUrl":"https://support.google.com/adspolicy/answer/6245891?hl=en","quote":"You must accurately represent yourself to customers and cannot sell or pass leads to other businesses","dateRead":"2026-10-25","status":"P","sources":[{"label":"Google Ads policy: Local Services Ads requirements","url":"https://support.google.com/adspolicy/answer/6245891?hl=en","kind":"primary","accessed":"2026-10-25","quote":"You must accurately represent yourself to customers and cannot sell or pass leads to other businesses"},{"label":"Google Ads policy: Local Services Ads requirements","url":"https://support.google.com/adspolicy/answer/6245891?hl=en","kind":"primary","accessed":"2026-10-25","quote":"If your business license is geographically restricted to an area, you should not advertise your business as servicing outside of that area"}],"lastChecked":"2026-10-25","note":null,"text":"Selling or passing Local Services leads to another business isn't allowed, and neither is advertising outside the area your licence covers. Your communications must use the same name shown in your ads."},{"id":"lsa-requirements-rename","dataset":"platforms","jurisdiction":"PLATFORM:google-lsa","platform":"google-lsa","policyName":"Local Services Ads requirements (renamed policy)","policyArea":"eligibility","rule":"Google renamed its Local Services platform policies to 'Local Services Ads requirements', updated the wording and removed rules that no longer apply, to match the new single badge.","appliesTo":["all"],"whatToDo":"Re-read the requirements page once; Google posted no new legal-specific rule in this change.","effectiveDate":"2026-07-31","announced":"2026-06-05","lastChanged":"2026-07-31","dateStatus":"P","ruleState":"in-force","regions":["US"],"sourceUrl":"https://support.google.com/adspolicy/answer/17083421?hl=en","quote":"Update (July 8, 2026): The Local Services platform policies will be updated on July 31, 2026.","dateRead":"2026-10-25","status":"P","sources":[{"label":"Google Ads: Local Services Ads policy update (June 2026)","url":"https://support.google.com/adspolicy/answer/17083421?hl=en","kind":"primary","accessed":"2026-10-25","quote":"Update (July 8, 2026): The Local Services platform policies will be updated on July 31, 2026."}],"lastChecked":"2026-10-25","note":null,"text":"Google renamed its Local Services platform policies to 'Local Services Ads requirements', updated the wording and removed rules that no longer apply, to match the new single badge."},{"id":"lsa-google-verified-badge","dataset":"platforms","jurisdiction":"PLATFORM:google-lsa","platform":"google-lsa","policyName":"Local Services Ads: Google Verified badge","policyArea":"verification","rule":"Google uses a single 'Google Verified' badge for advertisers that pass screening, and discontinued the money-back guarantee tied to the old Google Guarantee badge; reimbursement requests had to be for services booked before December 7, 2025.","appliesTo":["all"],"whatToDo":"Call it 'Google Verified' in your own materials. Don't promise clients a Google guarantee.","effectiveDate":null,"announced":null,"lastChanged":"2025-12-07","dateStatus":"P","ruleState":"in-force","regions":["US"],"sourceUrl":"https://support.google.com/localservices/answer/9376654?hl=en","quote":"Google will be discontinuing the Money Back Guarantee associated with the Google Guarantee badge.","dateRead":"2026-10-25","status":"P","sources":[{"label":"Google Local Services: About Google Verified badge","url":"https://support.google.com/localservices/answer/9376654?hl=en","kind":"primary","accessed":"2026-10-25","quote":"Google will be discontinuing the Money Back Guarantee associated with the Google Guarantee badge."}],"lastChecked":"2026-10-25","note":null,"text":"Google uses a single 'Google Verified' badge for advertisers that pass screening, and discontinued the money-back guarantee tied to the old Google Guarantee badge; reimbursement requests had to be for services booked before December 7, 2025."},{"id":"lsa-ranking-responsiveness","dataset":"platforms","jurisdiction":"PLATFORM:google-lsa","platform":"google-lsa","policyName":"Local Services Ads: ad ranking","policyArea":"eligibility","rule":"Local Services ranking uses your bid, how likely your ad is to produce a lead (including responsiveness; missed calls can hurt it), and profile quality such as rating, number of reviews and verification checks.","appliesTo":["all"],"whatToDo":"Answer calls, reply to messages fast, and keep earning reviews; they affect both cost and position.","effectiveDate":null,"announced":null,"lastChanged":null,"dateStatus":null,"ruleState":"in-force","regions":["US"],"sourceUrl":"https://support.google.com/localservices/answer/7527305?hl=en","quote":"Missed calls may negatively affect your responsiveness.","dateRead":"2026-10-25","status":"P","sources":[{"label":"Google Local Services: About ad rankings","url":"https://support.google.com/localservices/answer/7527305?hl=en","kind":"primary","accessed":"2026-10-25","quote":"Missed calls may negatively affect your responsiveness."}],"lastChecked":"2026-10-25","note":null,"text":"Local Services ranking uses your bid, how likely your ad is to produce a lead (including responsiveness; missed calls can hurt it), and profile quality such as rating, number of reviews and verification checks."},{"id":"lsa-performance-max-migration","dataset":"platforms","jurisdiction":"PLATFORM:google-lsa","platform":"google-lsa","policyName":"Local Services Ads move to Performance Max with pay-per-lead goals","policyArea":"billing","rule":"Google is moving Local Services campaigns into Google Ads as Performance Max campaigns with pay-per-lead goals. You still pay per lead. Manual bidding is removed, weekly budgets become daily budgets, and old Local Services reports don't carry over. Home services moved first (August 2026); remaining categories follow in late 2026 and 2027.","appliesTo":["all"],"whatToDo":"Download or screenshot your Local Services reports now. Watch for Google's email 14 days before your migration date.","effectiveDate":"2026-08","announced":null,"lastChanged":null,"dateStatus":"P","ruleState":"testing","regions":["US"],"sourceUrl":"https://support.google.com/google-ads/answer/17213585?hl=en","quote":"Manual bidding (such as setting a maximum cost-per-lead) is no longer supported in Google Ads.","dateRead":"2026-10-25","status":"P","sources":[{"label":"Google Ads Help: Local Services Ads transition to Performance Max campaigns with pay-per-lead goals","url":"https://support.google.com/google-ads/answer/17213585?hl=en","kind":"primary","accessed":"2026-10-25","quote":"Manual bidding (such as setting a maximum cost-per-lead) is no longer supported in Google Ads."},{"label":"Google Ads Help: Local Services Ads transition to Performance Max campaigns with pay-per-lead goals","url":"https://support.google.com/google-ads/answer/17213585?hl=en","kind":"primary","accessed":"2026-10-25","quote":"2027: Non-U.S. accounts, and all remaining business categories that were not migrated in 2026 will transition to Google Ads."}],"lastChecked":"2026-10-25","note":"Google doesn't say when lawyer categories migrate (U for timing). Insurance and licence re-verification are not required after migration, per the same page.","text":"Google is moving Local Services campaigns into Google Ads as Performance Max campaigns with pay-per-lead goals. You still pay per lead. Manual bidding is removed, weekly budgets become daily budgets, and old Local Services reports don't carry over. Home services moved first (August 2026); remaining categories follow in late 2026 and 2027."},{"id":"microsoft-legal-services","dataset":"platforms","jurisdiction":"PLATFORM:microsoft-ads","platform":"microsoft-ads","policyName":"Restricted content: Legal Services","policyArea":"restricted-category","rule":"Microsoft allows legal-services ads in the US if they follow local law and Microsoft's privacy policies. Legal-services ads are prohibited in a list of markets that includes the US territories Puerto Rico, Guam, American Samoa and the US Virgin Islands. Since August 2025 the policy no longer restricts Display, Native and Audience ads.","appliesTo":["all"],"whatToDo":"Exclude Puerto Rico, Guam, American Samoa and the US Virgin Islands from Microsoft legal campaigns.","effectiveDate":null,"announced":null,"lastChanged":"2026-04-22","dateStatus":"P","ruleState":"in-force","regions":["US","PR","GU","AS","VI"],"sourceUrl":"https://help.ads.microsoft.com/#apex/ads/en/60375/-1","quote":"This page was last updated on April 22, 2026.","dateRead":"2026-10-25","status":"P","sources":[{"label":"Microsoft Advertising policy: Legal Services","url":"https://help.ads.microsoft.com/#apex/ads/en/60375/-1","kind":"primary","accessed":"2026-10-25","quote":"This page was last updated on April 22, 2026."},{"label":"Microsoft Advertising policy: Legal Services","url":"https://help.ads.microsoft.com/#apex/ads/en/60375/-1","kind":"primary","accessed":"2026-10-25","quote":"Advertisers who promote legal services must ensure they comply with all applicable local laws and regulatory requirements"},{"label":"Microsoft Advertising Policies Change Log","url":"https://help.ads.microsoft.com/#apex/ads/en/60225/0","kind":"primary","accessed":"2026-10-25","quote":"The Legal services policy was updated to remove restrictions for Display, Native, and Audience ads."}],"lastChecked":"2026-10-25","note":"Read in a browser because the help center renders with JavaScript. The page's market list also includes 'Northern Mauritania Islands' as printed; whether this means the Northern Mariana Islands is unclear (U). What changed on April 22, 2026 isn't described.","text":"Microsoft allows legal-services ads in the US if they follow local law and Microsoft's privacy policies. Legal-services ads are prohibited in a list of markets that includes the US territories Puerto Rico, Guam, American Samoa and the US Virgin Islands. Since August 2025 the policy no longer restricts Display, Native and Audience ads."},{"id":"microsoft-gov-services-law-firm-exemption","dataset":"platforms","jurisdiction":"PLATFORM:microsoft-ads","platform":"microsoft-ads","policyName":"Restricted content: Government Services and Products","policyArea":"eligibility","rule":"Third-party ads for government services (passports, visas, citizenship, Social Security and more) need Microsoft's pre-approval, but licensed law firms providing professional services such as immigration filings are exempt from that pre-approval. Lead-generation and affiliate advertisers are prohibited, and these ads must target ages 18+.","appliesTo":["immigration","ssdi","tax"],"whatToDo":"Immigration firms can advertise on Microsoft without the government-services pre-approval, but must not look like a government site and should target 18+.","effectiveDate":null,"announced":null,"lastChanged":"2026-10-05","dateStatus":"P","ruleState":"in-force","regions":["US"],"sourceUrl":"https://help.ads.microsoft.com/#apex/ads/en/60374/-1","quote":"Licensed law firms, accredited accountants and tax preparers that provide professional services such as end-to-end tax preparation or immigration filings are exempt","dateRead":"2026-10-25","status":"P","sources":[{"label":"Microsoft Advertising policy: Government Services and Products","url":"https://help.ads.microsoft.com/#apex/ads/en/60374/-1","kind":"primary","accessed":"2026-10-25","quote":"Licensed law firms, accredited accountants and tax preparers that provide professional services such as end-to-end tax preparation or immigration filings are exempt"},{"label":"Microsoft Advertising policy: Government Services and Products","url":"https://help.ads.microsoft.com/#apex/ads/en/60374/-1","kind":"primary","accessed":"2026-10-25","quote":"This page was last updated on Oct 5, 2026."}],"lastChecked":"2026-10-25","note":null,"text":"Third-party ads for government services (passports, visas, citizenship, Social Security and more) need Microsoft's pre-approval, but licensed law firms providing professional services such as immigration filings are exempt from that pre-approval. Lead-generation and affiliate advertisers are prohibited, and these ads must target ages 18+."},{"id":"microsoft-privacy-personalization","dataset":"platforms","jurisdiction":"PLATFORM:microsoft-ads","platform":"microsoft-ads","policyName":"Privacy and Personalization","policyArea":"targeting","rule":"Advertisers must not use sensitive personal data to personalize ads or build profiles in breach of privacy law. Landing pages need a prominent privacy-policy link, and sites using UET must say Microsoft collects data and link Microsoft's privacy statement. Housing, employment, insurance and credit ads can't target by ZIP, gender, age or language.","appliesTo":["all"],"whatToDo":"Add a privacy policy that names Microsoft/UET, and keep remarketing off sensitive-practice campaigns.","effectiveDate":null,"announced":null,"lastChanged":null,"dateStatus":null,"ruleState":"in-force","regions":["US"],"sourceUrl":"https://help.ads.microsoft.com/#apex/ads/en/60212/0-500","quote":"Advertisers must not use Microsoft Advertising to process Sensitive Personal Data in violation of applicable data protection laws","dateRead":"2026-10-25","status":"P","sources":[{"label":"Microsoft Advertising policy: Privacy and Personalization","url":"https://help.ads.microsoft.com/#apex/ads/en/60212/0-500","kind":"primary","accessed":"2026-10-25","quote":"Advertisers must not use Microsoft Advertising to process Sensitive Personal Data in violation of applicable data protection laws"},{"label":"Microsoft Advertising policy: Privacy and Personalization","url":"https://help.ads.microsoft.com/#apex/ads/en/60212/0-500","kind":"primary","accessed":"2026-10-25","quote":"Landing pages must provide a prominent privacy policy link."}],"lastChecked":"2026-10-25","note":"No last-updated date is shown on this page.","text":"Advertisers must not use sensitive personal data to personalize ads or build profiles in breach of privacy law. Landing pages need a prominent privacy-policy link, and sites using UET must say Microsoft collects data and link Microsoft's privacy statement. Housing, employment, insurance and credit ads can't target by ZIP, gender, age or language."},{"id":"microsoft-lead-generation-farms","dataset":"platforms","jurisdiction":"PLATFORM:microsoft-ads","platform":"microsoft-ads","policyName":"Privacy and Personalization: data harvesting and lead generation farms","policyArea":"eligibility","rule":"Microsoft doesn't allow ads for sites whose main purpose is collecting personal data without a real product or service, naming 'lead generation farms'.","appliesTo":["lead-generation"],"whatToDo":"Referral and lead-gen sites need a real service on the page, not just a form.","effectiveDate":null,"announced":null,"lastChanged":null,"dateStatus":null,"ruleState":"in-force","regions":["US"],"sourceUrl":"https://help.ads.microsoft.com/#apex/ads/en/60212/0-500","quote":"such as data harvesting sites or lead generation farms","dateRead":"2026-10-25","status":"P","sources":[{"label":"Microsoft Advertising policy: Privacy and Personalization","url":"https://help.ads.microsoft.com/#apex/ads/en/60212/0-500","kind":"primary","accessed":"2026-10-25","quote":"such as data harvesting sites or lead generation farms"}],"lastChecked":"2026-10-25","note":null,"text":"Microsoft doesn't allow ads for sites whose main purpose is collecting personal data without a real product or service, naming 'lead generation farms'."},{"id":"microsoft-financial-debt-foreclosure","dataset":"platforms","jurisdiction":"PLATFORM:microsoft-ads","platform":"microsoft-ads","policyName":"Restricted content: Financial Services","policyArea":"restricted-category","rule":"Microsoft bans ads for services that guarantee foreclosure prevention. In the US, debt settlement and debt relief ads get heightened scrutiny, and financial ads must show real contact details or a physical address (no PO box).","appliesTo":["bankruptcy","real-estate"],"whatToDo":"Never promise to stop a foreclosure. Show the firm's street address on bankruptcy and foreclosure landing pages.","effectiveDate":null,"announced":null,"lastChanged":"2026-10-05","dateStatus":"P","ruleState":"in-force","regions":["US"],"sourceUrl":"https://help.ads.microsoft.com/#apex/ads/en/60371/-1","quote":"Services that guarantee financial returns or foreclosure prevention.","dateRead":"2026-10-25","status":"P","sources":[{"label":"Microsoft Advertising policy: Financial Services","url":"https://help.ads.microsoft.com/#apex/ads/en/60371/-1","kind":"primary","accessed":"2026-10-25","quote":"Services that guarantee financial returns or foreclosure prevention."},{"label":"Microsoft Advertising policy: Financial Services (United States)","url":"https://help.ads.microsoft.com/#apex/ads/en/60371/-1","kind":"primary","accessed":"2026-10-25","quote":"Debt settlement and debt relief (i.e., services to help renegotiate, settle or change terms of a borrower's debt to a creditor or a debt collector)"}],"lastChecked":"2026-10-25","note":"Whether a bankruptcy law firm counts as a financial-services advertiser on Microsoft isn't stated (U for scope).","text":"Microsoft bans ads for services that guarantee foreclosure prevention. In the US, debt settlement and debt relief ads get heightened scrutiny, and financial ads must show real contact details or a physical address (no PO box)."},{"id":"microsoft-offline-conversions","dataset":"platforms","jurisdiction":"PLATFORM:microsoft-ads","platform":"microsoft-ads","policyName":"Offline conversion import","policyArea":"measurement","rule":"Microsoft imports offline conversions keyed to the Microsoft Click ID (MSCLKID), up to 90 days after the click. You must give users a transparency notice and get consent where the law requires it.","appliesTo":["all"],"whatToDo":"Store the MSCLKID with each lead in your intake system, and upload signed cases within 90 days.","effectiveDate":null,"announced":null,"lastChanged":"2026-06-18","dateStatus":"P","ruleState":"in-force","regions":["US"],"sourceUrl":"https://learn.microsoft.com/en-us/advertising/msa-help/hlp_ba_conc_uetv2offlineconversion","quote":"If a conversion is uploaded more than 90 days after the last click, it will not be imported.","dateRead":"2026-10-25","status":"P","sources":[{"label":"Microsoft Advertising Help: Offline conversions","url":"https://learn.microsoft.com/en-us/advertising/msa-help/hlp_ba_conc_uetv2offlineconversion","kind":"primary","accessed":"2026-10-25","quote":"If a conversion is uploaded more than 90 days after the last click, it will not be imported."},{"label":"Microsoft Advertising Help: Offline conversions","url":"https://learn.microsoft.com/en-us/advertising/msa-help/hlp_ba_conc_uetv2offlineconversion","kind":"primary","accessed":"2026-10-25","quote":"You must also obtain user consent for data collection as required by law"}],"lastChecked":"2026-10-25","note":"lastChanged is the page's document date (ms.date). No legal-specific rule on sensitive conversions was found on this page (U).","text":"Microsoft imports offline conversions keyed to the Microsoft Click ID (MSCLKID), up to 90 days after the click. You must give users a transparency notice and get consent where the law requires it."},{"id":"microsoft-copilot-ads","dataset":"platforms","jurisdiction":"PLATFORM:microsoft-ads","platform":"microsoft-ads","policyName":"Ads in Copilot","policyArea":"eligibility","rule":"Eligible Microsoft campaigns are automatically opted in to show in Copilot, and advertisers can't opt out. If an ad can serve on Bing it can serve in Copilot. Search ads need a logo to be eligible there.","appliesTo":["all"],"whatToDo":"Add a logo extension if you want to appear in Copilot; use negative keywords to keep unwanted queries out.","effectiveDate":null,"announced":null,"lastChanged":"2026-06-19","dateStatus":"P","ruleState":"in-force","regions":["US"],"sourceUrl":"https://learn.microsoft.com/en-us/advertising/msa-help/hlp_ba_conc_adsforcopilot","quote":"Advertisers cannot opt out of serving ads","dateRead":"2026-10-25","status":"P","sources":[{"label":"Microsoft Advertising Help: About ads in Copilot","url":"https://learn.microsoft.com/en-us/advertising/msa-help/hlp_ba_conc_adsforcopilot","kind":"primary","accessed":"2026-10-25","quote":"Advertisers cannot opt out of serving ads"},{"label":"Microsoft Advertising Help: About ads in Copilot","url":"https://learn.microsoft.com/en-us/advertising/msa-help/hlp_ba_conc_adsforcopilot","kind":"primary","accessed":"2026-10-25","quote":"If an ad can serve on Microsoft Bing, it can also serve in Copilot."}],"lastChecked":"2026-10-25","note":null,"text":"Eligible Microsoft campaigns are automatically opted in to show in Copilot, and advertisers can't opt out. If an ad can serve on Bing it can serve in Copilot. Search ads need a logo to be eligible there."},{"id":"meta-no-legal-category","dataset":"platforms","jurisdiction":"PLATFORM:meta","platform":"meta","policyName":"Advertising Standards: special ad categories and legal services","policyArea":"restricted-category","rule":"Meta's Advertising Standards have no restricted category for legal services, and legal is not a special ad category. Special ad categories cover housing, employment, financial products and services, and social issues, elections or politics.","appliesTo":["all"],"whatToDo":"Most law-firm ads run as normal ads. Declare a special ad category if the ad is about housing, jobs, or a financial product.","effectiveDate":null,"announced":null,"lastChanged":null,"dateStatus":null,"ruleState":"in-force","regions":["US"],"sourceUrl":"https://transparency.meta.com/policies/ad-standards/","quote":"must self identify as a Special Ad Category, as it becomes available, and run such ads with approved targeting options","dateRead":"2026-10-25","status":"P","sources":[{"label":"Meta Advertising Standards: Introduction","url":"https://transparency.meta.com/policies/ad-standards/","kind":"primary","accessed":"2026-10-25","quote":"must self identify as a Special Ad Category, as it becomes available, and run such ads with approved targeting options"}],"lastChecked":"2026-10-25","note":"Absence of a legal category is Observed from the Advertising Standards index on 2026-10-25.","text":"Meta's Advertising Standards have no restricted category for legal services, and legal is not a special ad category. Special ad categories cover housing, employment, financial products and services, and social issues, elections or politics."},{"id":"meta-financial-sac","dataset":"platforms","jurisdiction":"PLATFORM:meta","platform":"meta","policyName":"Special Ad Category: Financial products and services","policyArea":"targeting","rule":"US advertisers running financial products and services ads must choose the 'Financial products and services' special ad category, which replaced 'Credit'. These ads (and housing and employment ads) lose age, gender and ZIP targeting, lookalike and saved audiences, and need at least a 15-mile radius.","appliesTo":["bankruptcy","real-estate","employment"],"whatToDo":"If a bankruptcy, debt or foreclosure ad could read as a financial service, ask Meta or declare the category. Real-estate and job ads also need their category.","effectiveDate":"2025-01","announced":null,"lastChanged":null,"dateStatus":"U","ruleState":"in-force","regions":["US"],"sourceUrl":"https://www.facebook.com/business/help/298000447747885","quote":"Starting January 21, 2025, using this category is required for financial products and services campaigns","dateRead":"2026-10-25","status":"U","sources":[{"label":"Meta Business Help: How to choose a Special Ad Category","url":"https://www.facebook.com/business/help/298000447747885","kind":"primary","accessed":"2026-10-25","quote":"Starting January 21, 2025, using this category is required for financial products and services campaigns"},{"label":"Meta Marketing API: Special Ad Categories (updated May 21, 2026)","url":"https://developers.facebook.com/docs/marketing-api/audiences/special-ad-category/","kind":"primary","accessed":"2026-10-25","quote":"Starting January 14, 2025, using this category is required for financial products and services campaigns"},{"label":"Meta Marketing API: Special Ad Categories (updated May 21, 2026)","url":"https://developers.facebook.com/docs/marketing-api/audiences/special-ad-category/","kind":"primary","accessed":"2026-10-25","quote":"Lookalike audiences are unavailable for housing, employment, and financial products and services ads."}],"lastChecked":"2026-10-25","note":"Two Meta pages give different start dates (January 14 vs January 21, 2025), so the date is U. Meta's examples are insurance, bank accounts, investment and payment services; whether bankruptcy legal services count is not stated (U).","text":"US advertisers running financial products and services ads must choose the 'Financial products and services' special ad category, which replaced 'Credit'. These ads (and housing and employment ads) lose age, gender and ZIP targeting, lookalike and saved audiences, and need at least a 15-mile radius."},{"id":"meta-personal-attributes","dataset":"platforms","jurisdiction":"PLATFORM:meta","platform":"meta","policyName":"Privacy Violations and Personal Attributes","policyArea":"creative","rule":"Meta ads can't assert or imply that the viewer has a personal attribute, including a health condition, disability, vulnerable financial status or criminal record. Meta's own 'not allowed' examples include 'Are you bankrupt?' and 'Are you a convicted felon?'.","appliesTo":["bankruptcy","criminal-defense","personal-injury","ssdi","family","all"],"whatToDo":"Describe your service, not the viewer: 'Chapter 7 consultations', not 'Drowning in debt?'; 'Injury lawyers', not 'Were you hurt?'.","effectiveDate":null,"announced":null,"lastChanged":"2024-06-26","dateStatus":"P","ruleState":"in-force","regions":["US"],"sourceUrl":"https://transparency.meta.com/policies/ad-standards/objectionable-content/privacy-violations-personal-attributes/","quote":"ads must not contain content that asserts or implies personal attributes.","dateRead":"2026-10-25","status":"P","sources":[{"label":"Meta Advertising Standards: Privacy Violations and Personal Attributes","url":"https://transparency.meta.com/policies/ad-standards/objectionable-content/privacy-violations-personal-attributes/","kind":"primary","accessed":"2026-10-25","quote":"ads must not contain content that asserts or implies personal attributes."},{"label":"Meta Advertising Standards: Privacy Violations and Personal Attributes","url":"https://transparency.meta.com/policies/ad-standards/objectionable-content/privacy-violations-personal-attributes/","kind":"primary","accessed":"2026-10-25","quote":"Are you a convicted felon?"}],"lastChecked":"2026-10-25","note":"lastChanged is the latest entry in the page's own change log (Jun 26, 2024); no 2025-2026 change is shown.","text":"Meta ads can't assert or imply that the viewer has a personal attribute, including a health condition, disability, vulnerable financial status or criminal record. Meta's own 'not allowed' examples include 'Are you bankrupt?' and 'Are you a convicted felon?'."},{"id":"meta-lead-form-questions","dataset":"platforms","jurisdiction":"PLATFORM:meta","platform":"meta","policyName":"Advertising Standards: Lead Ads questions","policyArea":"creative","rule":"Without Meta's prior written permission, lead ad forms can't ask about criminal or arrest history, bankruptcy or debt, health or disabilities, insurance details, or government ID numbers such as Social Security numbers.","appliesTo":["criminal-defense","bankruptcy","personal-injury","ssdi","immigration","medical-malpractice"],"whatToDo":"Keep Meta instant forms to name, phone, email and a general 'what do you need help with' question. Ask case questions on the phone or on your own site.","effectiveDate":null,"announced":null,"lastChanged":null,"dateStatus":null,"ruleState":"in-force","regions":["US"],"sourceUrl":"https://transparency.meta.com/policies/ad-standards/","quote":"Ads must not request information regarding criminal or arrest history without our prior permission.","dateRead":"2026-10-25","status":"P","sources":[{"label":"Meta Advertising Standards: Lead Ads","url":"https://transparency.meta.com/policies/ad-standards/","kind":"primary","accessed":"2026-10-25","quote":"Ads must not request information regarding criminal or arrest history without our prior permission."},{"label":"Meta Advertising Standards: Lead Ads","url":"https://transparency.meta.com/policies/ad-standards/","kind":"primary","accessed":"2026-10-25","quote":"Lead ad form fields inquiring whether a person has declared bankruptcy"}],"lastChecked":"2026-10-25","note":null,"text":"Without Meta's prior written permission, lead ad forms can't ask about criminal or arrest history, bankruptcy or debt, health or disabilities, insurance details, or government ID numbers such as Social Security numbers."},{"id":"meta-lead-ad-terms","dataset":"platforms","jurisdiction":"PLATFORM:meta","platform":"meta","policyName":"Lead Ad Terms","policyArea":"eligibility","rule":"You may never sell lead-form data. You may pass it on only to fulfil the purpose the person agreed to, and agencies may not mix one advertiser's leads with another's. Lead forms can't target minors or collect sensitive data.","appliesTo":["all","lead-generation"],"whatToDo":"Don't share Meta leads with co-counsel or referral partners unless the form's notice told the person and they agreed.","effectiveDate":null,"announced":null,"lastChanged":"2025-10-10","dateStatus":"P","ruleState":"in-force","regions":["US"],"sourceUrl":"https://www.facebook.com/legal/leadgen/tos","quote":"You may not sell Lead Generation Data under any circumstances.","dateRead":"2026-10-25","status":"P","sources":[{"label":"Meta Lead Ad Terms","url":"https://www.facebook.com/legal/leadgen/tos","kind":"primary","accessed":"2026-10-25","quote":"You may not sell Lead Generation Data under any circumstances."},{"label":"Meta Lead Ad Terms","url":"https://www.facebook.com/legal/leadgen/tos","kind":"primary","accessed":"2026-10-25","quote":"You will not collect any data that is sensitive or prohibited by Meta's Advertising Standards"}],"lastChecked":"2026-10-25","note":null,"text":"You may never sell lead-form data. You may pass it on only to fulfil the purpose the person agreed to, and agencies may not mix one advertiser's leads with another's. Lead forms can't target minors or collect sensitive data."},{"id":"meta-business-tools-sensitive-data","dataset":"platforms","jurisdiction":"PLATFORM:meta","platform":"meta","policyName":"Meta Business Tools Terms (pixel and Conversions API)","policyArea":"measurement","rule":"Data sent through the pixel or Conversions API must not include or be based on health information, financial information or other sensitive information, and your event, conversion and audience names must not imply it.","appliesTo":["all","personal-injury","medical-malpractice","bankruptcy","ssdi"],"whatToDo":"Name events neutrally ('Lead', 'Consult booked'), never 'Injury case' or 'Bankruptcy signup', and don't send case details through the Conversions API.","effectiveDate":"2025-11-03","announced":null,"lastChanged":"2025-11-03","dateStatus":"P","ruleState":"in-force","regions":["US"],"sourceUrl":"https://www.facebook.com/legal/technology_terms","quote":"The names you choose and criteria you establish for your events, conversions, and any custom audiences you create must not reflect, imply","dateRead":"2026-10-25","status":"P","sources":[{"label":"Meta Business Tools Terms","url":"https://www.facebook.com/legal/technology_terms","kind":"primary","accessed":"2026-10-25","quote":"The names you choose and criteria you establish for your events, conversions, and any custom audiences you create must not reflect, imply"},{"label":"Meta Business Tools Terms","url":"https://www.facebook.com/legal/technology_terms","kind":"primary","accessed":"2026-10-25","quote":"Effective date: November 3, 2025"}],"lastChecked":"2026-10-25","note":"Meta doesn't define 'legal' data as sensitive, but a conversion that implies an injury, illness or debt falls under health or financial information.","text":"Data sent through the pixel or Conversions API must not include or be based on health information, financial information or other sensitive information, and your event, conversion and audience names must not imply it."},{"id":"meta-custom-conversion-restrictions","dataset":"platforms","jurisdiction":"PLATFORM:meta","platform":"meta","policyName":"Custom conversions: proactive restrictions","policyArea":"measurement","rule":"Since September 2, 2025, Meta flags custom conversions that suggest a health condition or financial status, and flagged conversions can't be used to run new campaigns.","appliesTo":["personal-injury","medical-malpractice","bankruptcy","ssdi","mass-tort"],"whatToDo":"Rename conversions and URL rules that mention conditions or debt (for example '/mesothelioma-thank-you').","effectiveDate":"2025-09-02","announced":null,"lastChanged":"2025-09-02","dateStatus":"P","ruleState":"in-force","regions":["US"],"sourceUrl":"https://developers.facebook.com/docs/marketing-api/reference/custom-conversion/","quote":"Beginning September 2, 2025, we will start to roll out more proactive restrictions on custom conversions","dateRead":"2026-10-25","status":"P","sources":[{"label":"Meta Marketing API: Custom Conversion reference","url":"https://developers.facebook.com/docs/marketing-api/reference/custom-conversion/","kind":"primary","accessed":"2026-10-25","quote":"Beginning September 2, 2025, we will start to roll out more proactive restrictions on custom conversions"}],"lastChecked":"2026-10-25","note":"Read through a text extractor rather than a browser; the short quote is as returned.","text":"Since September 2, 2025, Meta flags custom conversions that suggest a health condition or financial status, and flagged conversions can't be used to run new campaigns."},{"id":"chatgpt-ads-live","dataset":"platforms","jurisdiction":"PLATFORM:chatgpt-ads","platform":"chatgpt-ads","policyName":"Ads in ChatGPT: availability","policyArea":"eligibility","rule":"ChatGPT ads are live. Testing started in the US on February 9, 2026, for Free and Go users only. Ads are not shown to users under 18, in Temporary Chats, or near sensitive topics such as personal health, mental health or politics. Advertisers get aggregated reports only.","appliesTo":["all"],"whatToDo":"Treat ChatGPT ads as a test channel. Expect no ads beside health-related injury conversations.","effectiveDate":"2026-02-09","announced":null,"lastChanged":null,"dateStatus":"P","ruleState":"testing","regions":["US"],"sourceUrl":"https://help.openai.com/en/articles/20001047-ads-in-chatgpt","quote":"Ad testing started in the United States on February 9, 2026.","dateRead":"2026-10-25","status":"P","sources":[{"label":"OpenAI Help Center: Ads in ChatGPT","url":"https://help.openai.com/en/articles/20001047-ads-in-chatgpt","kind":"primary","accessed":"2026-10-25","quote":"Ad testing started in the United States on February 9, 2026."},{"label":"OpenAI Help Center: Ads in ChatGPT","url":"https://help.openai.com/en/articles/20001047-ads-in-chatgpt","kind":"primary","accessed":"2026-10-25","quote":"Ads are not eligible to appear near sensitive topics, including personal health, mental health, or politics."}],"lastChecked":"2026-10-25","note":null,"text":"ChatGPT ads are live. Testing started in the US on February 9, 2026, for Free and Go users only. Ads are not shown to users under 18, in Temporary Chats, or near sensitive topics such as personal health, mental health or politics. Advertisers get aggregated reports only."},{"id":"chatgpt-ads-legal-licensed","dataset":"platforms","jurisdiction":"PLATFORM:chatgpt-ads","platform":"chatgpt-ads","policyName":"OpenAI ad policies: Legal services","policyArea":"restricted-category","rule":"OpenAI's legal-services rule allows ads for legal advice, representation or services in the US only when the advertiser is licensed to practise law where the ad is shown, including immigration and personal-injury services. Legal ads outside the US are prohibited.","appliesTo":["all","immigration","personal-injury"],"whatToDo":"Target only states where your lawyers are licensed, and be ready to show proof of licence.","effectiveDate":null,"announced":null,"lastChanged":"2026-09-10","dateStatus":"P","ruleState":"in-force","regions":["US"],"sourceUrl":"https://openai.com/policies/ad-policies/","quote":"are permitted in the US only when the advertiser is licensed to practice law in the jurisdiction where the ad is shown","dateRead":"2026-10-25","status":"P","sources":[{"label":"OpenAI: Ad policies (updated September 10, 2026)","url":"https://openai.com/policies/ad-policies/","kind":"primary","accessed":"2026-10-25","quote":"are permitted in the US only when the advertiser is licensed to practice law in the jurisdiction where the ad is shown"}],"lastChecked":"2026-10-25","note":null,"text":"OpenAI's legal-services rule allows ads for legal advice, representation or services in the US only when the advertiser is licensed to practise law where the ad is shown, including immigration and personal-injury services. Legal ads outside the US are prohibited."},{"id":"chatgpt-ads-legal-launch-status","dataset":"platforms","jurisdiction":"PLATFORM:chatgpt-ads","platform":"chatgpt-ads","policyName":"OpenAI ad policies: is legal open to every advertiser?","policyArea":"eligibility","rule":"The same OpenAI page says legal services ads may be approved for approved advertisers case by case during a gradual roll-out, and elsewhere lists legal services among categories disallowed at launch. Whether a given firm can run ads today depends on OpenAI's manual approval.","appliesTo":["all"],"whatToDo":"Apply through OpenAI's Ads Manager and expect a manual review; don't promise clients ChatGPT placement.","effectiveDate":null,"announced":null,"lastChanged":"2026-09-10","dateStatus":"P","ruleState":"testing","regions":["US"],"sourceUrl":"https://openai.com/policies/ad-policies/","quote":"We may approve ads from approved advertisers within the financial services, healthcare & medicine, and legal services categories.","dateRead":"2026-10-25","status":"U","sources":[{"label":"OpenAI: Ad policies","url":"https://openai.com/policies/ad-policies/","kind":"primary","accessed":"2026-10-25","quote":"We may approve ads from approved advertisers within the financial services, healthcare & medicine, and legal services categories."},{"label":"OpenAI: Ad policies","url":"https://openai.com/policies/ad-policies/","kind":"primary","accessed":"2026-10-25","quote":"All other categories are disallowed at launch, including ads that violate OpenAI’s usage policies and those related to sensitive or regulated areas"}],"lastChecked":"2026-10-25","note":"Contradictory on the same page (read 2026-10-25), so U.","text":"The same OpenAI page says legal services ads may be approved for approved advertisers case by case during a gradual roll-out, and elsewhere lists legal services among categories disallowed at launch. Whether a given firm can run ads today depends on OpenAI's manual approval."},{"id":"chatgpt-ads-debt-sensitive-topics","dataset":"platforms","jurisdiction":"PLATFORM:chatgpt-ads","platform":"chatgpt-ads","policyName":"OpenAI ad policies: debt services and sensitive topics","policyArea":"restricted-category","rule":"OpenAI doesn't allow ads for credit repair, debt settlement or debt assistance. Ads may not meaningfully reference sensitive social issues, including immigration, or show graphic violence, severe injury or death.","appliesTo":["bankruptcy","immigration","personal-injury"],"whatToDo":"Bankruptcy ads should not sound like debt relief. Immigration ads should describe legal services, not the policy debate. No injury imagery.","effectiveDate":null,"announced":null,"lastChanged":"2026-09-10","dateStatus":"P","ruleState":"in-force","regions":["US"],"sourceUrl":"https://openai.com/policies/ad-policies/","quote":"We do not allow ads for credit repair, debt settlement, debt assistance, or alternative investments such as bullion.","dateRead":"2026-10-25","status":"P","sources":[{"label":"OpenAI: Ad policies","url":"https://openai.com/policies/ad-policies/","kind":"primary","accessed":"2026-10-25","quote":"We do not allow ads for credit repair, debt settlement, debt assistance, or alternative investments such as bullion."},{"label":"OpenAI: Ad policies","url":"https://openai.com/policies/ad-policies/","kind":"primary","accessed":"2026-10-25","quote":"such as abortion, immigration, race, religion, or gender identity"}],"lastChecked":"2026-10-25","note":"Whether a bankruptcy law firm counts as 'debt assistance' is not stated (U for scope).","text":"OpenAI doesn't allow ads for credit repair, debt settlement or debt assistance. Ads may not meaningfully reference sensitive social issues, including immigration, or show graphic violence, severe injury or death."},{"id":"chatgpt-ads-buying-measurement","dataset":"platforms","jurisdiction":"PLATFORM:chatgpt-ads","platform":"chatgpt-ads","policyName":"Buying ChatGPT ads: Ads Manager, CPC and conversion tracking","policyArea":"billing","rule":"Since May 5, 2026, advertisers can buy ChatGPT ads through a beta self-serve Ads Manager or agency partners, on cost-per-click as well as cost-per-thousand-impressions bidding. OpenAI has launched a Conversions API and pixel measurement.","appliesTo":["all"],"whatToDo":"If you test, bid on clicks and track consultations booked, not impressions.","effectiveDate":"2026-05-05","announced":null,"lastChanged":null,"dateStatus":"P","ruleState":"testing","regions":["US"],"sourceUrl":"https://openai.com/index/new-ways-to-buy-chatgpt-ads/","quote":"We recently launched Conversions API and pixel-based measurement","dateRead":"2026-10-25","status":"P","sources":[{"label":"OpenAI: New ways to buy ChatGPT ads (May 5, 2026)","url":"https://openai.com/index/new-ways-to-buy-chatgpt-ads/","kind":"primary","accessed":"2026-10-25","quote":"We recently launched Conversions API and pixel-based measurement"}],"lastChecked":"2026-10-25","note":null,"text":"Since May 5, 2026, advertisers can buy ChatGPT ads through a beta self-serve Ads Manager or agency partners, on cost-per-click as well as cost-per-thousand-impressions bidding. OpenAI has launched a Conversions API and pixel measurement."},{"id":"linkedin-ads-legal","dataset":"platforms","jurisdiction":"PLATFORM:linkedin-ads","platform":"linkedin-ads","policyName":"LinkedIn Advertising Policies","policyArea":"restricted-category","rule":"LinkedIn has no restriction specific to legal services. Ads can't target on sensitive data, including criminal record, health and income, and affiliate advertising is prohibited.","appliesTo":["all","business","employment"],"whatToDo":"LinkedIn suits business, employment-side and B2B practices; target by job and company, never by sensitive traits.","effectiveDate":null,"announced":null,"lastChanged":"2025-11-18","dateStatus":"P","ruleState":"in-force","regions":["US"],"sourceUrl":"https://www.linkedin.com/legal/ads-policy","quote":"data relating to a criminal record or alleged or actual commission of a crime","dateRead":"2026-10-25","status":"P","sources":[{"label":"LinkedIn Advertising Policies (last revised November 18, 2025)","url":"https://www.linkedin.com/legal/ads-policy","kind":"primary","accessed":"2026-10-25","quote":"data relating to a criminal record or alleged or actual commission of a crime"},{"label":"LinkedIn Advertising Policies","url":"https://www.linkedin.com/legal/ads-policy","kind":"primary","accessed":"2026-10-25","quote":"Ads related to affiliate advertising are prohibited."}],"lastChecked":"2026-10-25","note":"Absence of a legal-services restriction is Observed on the policy page.","text":"LinkedIn has no restriction specific to legal services. Ads can't target on sensitive data, including criminal record, health and income, and affiliate advertising is prohibited."}]}