{"meta":{"dataset":"rules","title":"Lawyer advertising rules by state (50 states and DC)","version":"1.0.0","doi":"10.5281/zenodo.23645751","doiUrl":"https://doi.org/10.5281/zenodo.23645751","conceptDoi":"10.5281/zenodo.23645750","license":"CC BY 4.0","licenseUrl":"https://creativecommons.org/licenses/by/4.0/","attribution":"Source: Probative, Lawyer advertising rules by state (50 states and DC), version 1.0.0, https://doi.org/10.5281/zenodo.23645751, licensed CC BY 4.0.","citation":"Probative. (2026). Lawyer advertising rules by state (50 states and DC) (Version 1.0.0) [Data set]. Zenodo. https://doi.org/10.5281/zenodo.23645751","disclaimer":"Not legal advice. This is a plain-English summary of public sources, kept for marketing planning, and rules change. Check with your state bar and your own counsel before you run an ad.","notice":"Probative is a marketing firm, not a law firm; not legal advice.","lastChecked":"2026-10-25","url":"https://probativegrowth.com/data/v1/rules/index.json","humanUrl":"https://probativegrowth.com/resources/lawyer-advertising-rules-by-state/","statusCodes":{"P":"primary source","S":"secondary source","D":"ABA model default","U":"open question"}},"summary":"The lawyer advertising rules of every US state and DC, in plain English: ad filing, what each ad must include, waiting periods for injury contact, claims and testimonials, referral and lead rules, ads in other languages, call-recording consent, texting law and privacy law. Each cell cites its source and says how it was checked (P, S, D or U).","statusCodes":{"P":{"label":"Primary source","meaning":"We read the rule, statute, court order, bar page or regulator page itself."},"S":{"label":"Secondary source","meaning":"A summary or quotation of the rule by a legal-marketing firm, law firm or tracker. We check it against the official text before relying on it for a client."},"D":{"label":"ABA model default","meaning":"The state’s own text isn’t checked yet, so the ABA Model Rule or our national default applies until it is."},"U":{"label":"Open question","meaning":"Unknown or unsettled; a lawyer must answer it."}},"topics":[{"key":"filing","label":"Ad filing or review","short":"Filing","url":"https://probativegrowth.com/data/v1/rules/topics/filing.json"},{"key":"requiredContent","label":"What each ad must include","short":"Required in each ad","url":"https://probativegrowth.com/data/v1/rules/topics/requiredContent.json"},{"key":"waitingPeriod","label":"Waiting period for targeted injury contact","short":"Waiting period","url":"https://probativegrowth.com/data/v1/rules/topics/waitingPeriod.json"},{"key":"claims","label":"Results, testimonials and “specialist” claims","short":"Results and claims","url":"https://probativegrowth.com/data/v1/rules/topics/claims.json"},{"key":"referral","label":"Referral services and lead generators","short":"Referral and lead rules","url":"https://probativegrowth.com/data/v1/rules/topics/referral.json"},{"key":"language","label":"Ads in Spanish and other languages","short":"Other languages","url":"https://probativegrowth.com/data/v1/rules/topics/language.json"},{"key":"recording","label":"Call-recording consent","short":"Recording","url":"https://probativegrowth.com/data/v1/rules/topics/recording.json"},{"key":"texting","label":"Texting and telemarketing law","short":"Texting law","url":"https://probativegrowth.com/data/v1/rules/topics/texting.json"},{"key":"privacy","label":"Privacy and health-data law","short":"Privacy","url":"https://probativegrowth.com/data/v1/rules/topics/privacy.json"}],"states":[{"abbr":"AL","name":"Alabama","url":"https://probativegrowth.com/data/v1/rules/states/al.json","humanUrl":"https://probativegrowth.com/locations/alabama/","lastChecked":"2026-10-24","counts":{"P":6,"S":2,"D":1,"U":0}},{"abbr":"AK","name":"Alaska","url":"https://probativegrowth.com/data/v1/rules/states/ak.json","humanUrl":"https://probativegrowth.com/locations/alaska/","lastChecked":"2026-10-25","counts":{"P":2,"S":4,"D":3,"U":0}},{"abbr":"AZ","name":"Arizona","url":"https://probativegrowth.com/data/v1/rules/states/az.json","humanUrl":"https://probativegrowth.com/locations/arizona/","lastChecked":"2026-10-24","counts":{"P":5,"S":3,"D":1,"U":0}},{"abbr":"AR","name":"Arkansas","url":"https://probativegrowth.com/data/v1/rules/states/ar.json","humanUrl":"https://probativegrowth.com/locations/arkansas/","lastChecked":"2026-10-25","counts":{"P":1,"S":5,"D":3,"U":0}},{"abbr":"CA","name":"California","url":"https://probativegrowth.com/data/v1/rules/states/ca.json","humanUrl":"https://probativegrowth.com/locations/california/","lastChecked":"2026-10-25","counts":{"P":8,"S":1,"D":0,"U":0}},{"abbr":"CO","name":"Colorado","url":"https://probativegrowth.com/data/v1/rules/states/co.json","humanUrl":"https://probativegrowth.com/locations/colorado/","lastChecked":"2026-10-25","counts":{"P":6,"S":1,"D":2,"U":0}},{"abbr":"CT","name":"Connecticut","url":"https://probativegrowth.com/data/v1/rules/states/ct.json","humanUrl":"https://probativegrowth.com/locations/connecticut/","lastChecked":"2026-10-25","counts":{"P":2,"S":7,"D":0,"U":0}},{"abbr":"DE","name":"Delaware","url":"https://probativegrowth.com/data/v1/rules/states/de.json","humanUrl":"https://probativegrowth.com/locations/delaware/","lastChecked":"2026-10-25","counts":{"P":3,"S":4,"D":2,"U":0}},{"abbr":"DC","name":"District 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Columbia","url":"https://probativegrowth.com/data/v1/rules/states/dc.json","humanUrl":"https://probativegrowth.com/locations/district-of-columbia/","lastChecked":"2026-10-25","counts":{"P":2,"S":5,"D":2,"U":0}},{"abbr":"FL","name":"Florida","url":"https://probativegrowth.com/data/v1/rules/states/fl.json","humanUrl":"https://probativegrowth.com/locations/florida/","lastChecked":"2026-10-25","counts":{"P":7,"S":2,"D":0,"U":0}},{"abbr":"GA","name":"Georgia","url":"https://probativegrowth.com/data/v1/rules/states/ga.json","humanUrl":"https://probativegrowth.com/locations/georgia/","lastChecked":"2026-10-24","counts":{"P":5,"S":2,"D":2,"U":0}},{"abbr":"HI","name":"Hawaii","url":"https://probativegrowth.com/data/v1/rules/states/hi.json","humanUrl":"https://probativegrowth.com/locations/hawaii/","lastChecked":"2026-10-25","counts":{"P":1,"S":4,"D":4,"U":0}},{"abbr":"ID","name":"Idaho","url":"https://probativegrowth.com/data/v1/rules/states/id.json","humanUrl":"https://probativegrowth.com/locations/idaho/","lastChecked":"2026-10-25","counts":{"P":1,"S":4,"D":4,"U":0}},{"abbr":"IL","name":"Illinois","url":"https://probativegrowth.com/data/v1/rules/states/il.json","humanUrl":"https://probativegrowth.com/locations/illinois/","lastChecked":"2026-10-24","counts":{"P":5,"S":2,"D":2,"U":0}},{"abbr":"IN","name":"Indiana","url":"https://probativegrowth.com/data/v1/rules/states/in.json","humanUrl":"https://probativegrowth.com/locations/indiana/","lastChecked":"2026-10-24","counts":{"P":2,"S":3,"D":4,"U":0}},{"abbr":"IA","name":"Iowa","url":"https://probativegrowth.com/data/v1/rules/states/ia.json","humanUrl":"https://probativegrowth.com/locations/iowa/","lastChecked":"2026-10-25","counts":{"P":1,"S":3,"D":5,"U":0}},{"abbr":"KS","name":"Kansas","url":"https://probativegrowth.com/data/v1/rules/states/ks.json","humanUrl":"https://probativegrowth.com/locations/kansas/","lastChecked":"2026-10-25","counts":{"P":1,"S":4,"D":4,"U":0}},{"abbr":"KY","name":"Kentucky","url":"https://probativegrowth.com/data/v1/rules/states/ky.json","humanUrl":"https://probativegrowth.com/locations/kentucky/","lastChecked":"2026-10-25","counts":{"P":2,"S":4,"D":3,"U":0}},{"abbr":"LA","name":"Louisiana","url":"https://probativegrowth.com/data/v1/rules/states/la.json","humanUrl":"https://probativegrowth.com/locations/louisiana/","lastChecked":"2026-10-25","counts":{"P":5,"S":2,"D":2,"U":0}},{"abbr":"ME","name":"Maine","url":"https://probativegrowth.com/data/v1/rules/states/me.json","humanUrl":"https://probativegrowth.com/locations/maine/","lastChecked":"2026-10-25","counts":{"P":1,"S":4,"D":4,"U":0}},{"abbr":"MD","name":"Maryland","url":"https://probativegrowth.com/data/v1/rules/states/md.json","humanUrl":"https://probativegrowth.com/locations/maryland/","lastChecked":"2026-10-25","counts":{"P":2,"S":6,"D":1,"U":0}},{"abbr":"MA","name":"Massachusetts","url":"https://probativegrowth.com/data/v1/rules/states/ma.json","humanUrl":"https://probativegrowth.com/locations/massachusetts/","lastChecked":"2026-10-25","counts":{"P":1,"S":5,"D":3,"U":0}},{"abbr":"MI","name":"Michigan","url":"https://probativegrowth.com/data/v1/rules/states/mi.json","humanUrl":"https://probativegrowth.com/locations/michigan/","lastChecked":"2026-10-25","counts":{"P":2,"S":5,"D":2,"U":0}},{"abbr":"MN","name":"Minnesota","url":"https://probativegrowth.com/data/v1/rules/states/mn.json","humanUrl":"https://probativegrowth.com/locations/minnesota/","lastChecked":"2026-10-25","counts":{"P":1,"S":4,"D":4,"U":0}},{"abbr":"MS","name":"Mississippi","url":"https://probativegrowth.com/data/v1/rules/states/ms.json","humanUrl":"https://probativegrowth.com/locations/mississippi/","lastChecked":"2026-10-25","counts":{"P":1,"S":3,"D":4,"U":1}},{"abbr":"MO","name":"Missouri","url":"https://probativegrowth.com/data/v1/rules/states/mo.json","humanUrl":"https://probativegrowth.com/locations/missouri/","lastChecked":"2026-10-25","counts":{"P":2,"S":6,"D":1,"U":0}},{"abbr":"MT","name":"Montana","url":"https://probativegrowth.com/data/v1/rules/states/mt.json","humanUrl":"https://probativegrowth.com/locations/montana/","lastChecked":"2026-10-25","counts":{"P":1,"S":4,"D":4,"U":0}},{"abbr":"NE","name":"Nebraska","url":"https://probativegrowth.com/data/v1/rules/states/ne.json","humanUrl":"https://probativegrowth.com/locations/nebraska/","lastChecked":"2026-10-25","counts":{"P":2,"S":3,"D":4,"U":0}},{"abbr":"NV","name":"Nevada","url":"https://probativegrowth.com/data/v1/rules/states/nv.json","humanUrl":"https://probativegrowth.com/locations/nevada/","lastChecked":"2026-10-25","counts":{"P":5,"S":3,"D":1,"U":0}},{"abbr":"NH","name":"New 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Carolina","url":"https://probativegrowth.com/data/v1/rules/states/nc.json","humanUrl":"https://probativegrowth.com/locations/north-carolina/","lastChecked":"2026-10-25","counts":{"P":2,"S":4,"D":3,"U":0}},{"abbr":"ND","name":"North Dakota","url":"https://probativegrowth.com/data/v1/rules/states/nd.json","humanUrl":"https://probativegrowth.com/locations/north-dakota/","lastChecked":"2026-10-25","counts":{"P":1,"S":4,"D":4,"U":0}},{"abbr":"OH","name":"Ohio","url":"https://probativegrowth.com/data/v1/rules/states/oh.json","humanUrl":"https://probativegrowth.com/locations/ohio/","lastChecked":"2026-10-25","counts":{"P":4,"S":3,"D":2,"U":0}},{"abbr":"OK","name":"Oklahoma","url":"https://probativegrowth.com/data/v1/rules/states/ok.json","humanUrl":"https://probativegrowth.com/locations/oklahoma/","lastChecked":"2026-10-25","counts":{"P":1,"S":5,"D":3,"U":0}},{"abbr":"OR","name":"Oregon","url":"https://probativegrowth.com/data/v1/rules/states/or.json","humanUrl":"https://probativegrowth.com/locations/oregon/","lastChecked":"2026-10-25","counts":{"P":2,"S":4,"D":3,"U":0}},{"abbr":"PA","name":"Pennsylvania","url":"https://probativegrowth.com/data/v1/rules/states/pa.json","humanUrl":"https://probativegrowth.com/locations/pennsylvania/","lastChecked":"2026-10-25","counts":{"P":5,"S":2,"D":2,"U":0}},{"abbr":"RI","name":"Rhode Island","url":"https://probativegrowth.com/data/v1/rules/states/ri.json","humanUrl":"https://probativegrowth.com/locations/rhode-island/","lastChecked":"2026-10-25","counts":{"P":2,"S":5,"D":2,"U":0}},{"abbr":"SC","name":"South Carolina","url":"https://probativegrowth.com/data/v1/rules/states/sc.json","humanUrl":"https://probativegrowth.com/locations/south-carolina/","lastChecked":"2026-10-25","counts":{"P":5,"S":2,"D":2,"U":0}},{"abbr":"SD","name":"South Dakota","url":"https://probativegrowth.com/data/v1/rules/states/sd.json","humanUrl":"https://probativegrowth.com/locations/south-dakota/","lastChecked":"2026-10-24","counts":{"P":3,"S":3,"D":3,"U":0}},{"abbr":"TN","name":"Tennessee","url":"https://probativegrowth.com/data/v1/rules/states/tn.json","humanUrl":"https://probativegrowth.com/locations/tennessee/","lastChecked":"2026-10-25","counts":{"P":2,"S":4,"D":3,"U":0}},{"abbr":"TX","name":"Texas","url":"https://probativegrowth.com/data/v1/rules/states/tx.json","humanUrl":"https://probativegrowth.com/locations/texas/","lastChecked":"2026-10-24","counts":{"P":7,"S":2,"D":0,"U":0}},{"abbr":"UT","name":"Utah","url":"https://probativegrowth.com/data/v1/rules/states/ut.json","humanUrl":"https://probativegrowth.com/locations/utah/","lastChecked":"2026-10-25","counts":{"P":2,"S":4,"D":2,"U":1}},{"abbr":"VT","name":"Vermont","url":"https://probativegrowth.com/data/v1/rules/states/vt.json","humanUrl":"https://probativegrowth.com/locations/vermont/","lastChecked":"2026-10-25","counts":{"P":1,"S":5,"D":3,"U":0}},{"abbr":"VA","name":"Virginia","url":"https://probativegrowth.com/data/v1/rules/states/va.json","humanUrl":"https://probativegrowth.com/locations/virginia/","lastChecked":"2026-10-25","counts":{"P":2,"S":6,"D":1,"U":0}},{"abbr":"WA","name":"Washington","url":"https://probativegrowth.com/data/v1/rules/states/wa.json","humanUrl":"https://probativegrowth.com/locations/washington/","lastChecked":"2026-10-25","counts":{"P":3,"S":5,"D":1,"U":0}},{"abbr":"WV","name":"West Virginia","url":"https://probativegrowth.com/data/v1/rules/states/wv.json","humanUrl":"https://probativegrowth.com/locations/west-virginia/","lastChecked":"2026-10-25","counts":{"P":1,"S":4,"D":4,"U":0}},{"abbr":"WI","name":"Wisconsin","url":"https://probativegrowth.com/data/v1/rules/states/wi.json","humanUrl":"https://probativegrowth.com/locations/wisconsin/","lastChecked":"2026-10-24","counts":{"P":3,"S":2,"D":4,"U":0}},{"abbr":"WY","name":"Wyoming","url":"https://probativegrowth.com/data/v1/rules/states/wy.json","humanUrl":"https://probativegrowth.com/locations/wyoming/","lastChecked":"2026-10-25","counts":{"P":1,"S":4,"D":4,"U":0}}],"stats":{"jurisdictions":51,"ruleCells":459,"byStatus":{"S":188,"D":128,"P":141,"U":2},"filingStatesAds":["Connecticut","Florida","Louisiana","Mississippi","Nevada","Rhode Island","Texas"],"solicitationOnlyFiling":["Indiana","South Dakota","Wisconsin"],"voluntaryReview":["Kentucky"],"setDisclaimerEveryAd":["Missouri"],"allPartyRecording":["California","Connecticut","Delaware","Florida","Illinois","Maryland","Massachusetts","Montana","Nevada","New Hampshire","Pennsylvania","Washington"],"mixedRecording":["Michigan","Oregon"],"waitingPeriodStates":["Alabama","Arkansas","Colorado","Connecticut","Florida","Georgia","Hawaii","Indiana","Kentucky","Louisiana","Maryland","Missouri","Nevada","New Jersey","Ohio","South Carolina","Tennessee","Texas"],"textingPrivateSuits":["Florida","Maryland","Oklahoma","Texas","Virginia","Washington"],"privacyInForce":["California","Colorado","Connecticut","Delaware","Florida","Indiana","Iowa","Kentucky","Maryland","Minnesota","Montana","Nebraska","New Hampshire","New Jersey","Oregon","Rhode Island","Tennessee","Texas","Utah","Virginia"],"privacyComing":["Alabama","Louisiana","Oklahoma","Vermont"],"healthDataLaw":["Connecticut","Nevada","Washington"]},"national":{"federal":[{"topic":"Air and rail accidents","text":"No unsolicited contact about injury claims within 45 days after an air-carrier or passenger-rail accident, in every state.","status":"P","sources":[{"label":"49 U.S.C. §1136","url":"https://www.law.cornell.edu/uscode/text/49/1136","kind":"primary","accessed":"2026-10-24"},{"label":"49 U.S.C. §1139","url":"https://www.law.cornell.edu/uscode/text/49/1139","kind":"primary","accessed":"2026-10-24"}]},{"topic":"Calls and texts","text":"Marketing calls and texts placed by autodialer, or with a prerecorded or artificial voice (AI voices included), need prior express written consent; opt-outs are honored within 10 business days.","status":"P","sources":[{"label":"47 CFR 64.1200, the federal TCPA rules","url":"https://www.law.cornell.edu/cfr/text/47/64.1200","kind":"primary","accessed":"2026-10-24"},{"label":"FCC on AI-generated voices in robocalls","url":"https://www.fcc.gov/document/fcc-makes-ai-generated-voices-robocalls-illegal","kind":"primary","accessed":"2026-10-24"}]},{"topic":"Reviews and testimonials","text":"The FTC rule on consumer reviews and testimonials (16 CFR Part 465, in force since October 21, 2024) bans fake, bought and AI-generated reviews, undisclosed insider reviews and review suppression.","status":"P","sources":[{"label":"FTC, Consumer Reviews and Testimonials Rule: questions and answers","url":"https://www.ftc.gov/business-guidance/resources/consumer-reviews-testimonials-rule-questions-answers","kind":"primary","accessed":"2026-10-24"}]},{"topic":"Google audiences","text":"Google bars remarketing, Customer Match and lookalike audiences in sensitive categories such as health and trauma. Conversion uploads for bidding remain allowed.","status":"P","sources":[{"label":"Google Ads, personalized advertising policy","url":"https://support.google.com/adspolicy/answer/143465?hl=en","kind":"primary","accessed":"2026-10-24"},{"label":"Google Ads, customer data policies","url":"https://support.google.com/adspolicy/answer/7475709","kind":"primary","accessed":"2026-10-24"}]},{"topic":"Local Services Ads","text":"Local Services Ads screen each lawyer’s bar license, and advertisers can’t sell or pass leads to other businesses. Since October 1, 2026, a business-hours missed call is billed as a lead when the caller stays on more than 20 seconds.","status":"P","sources":[{"label":"Google, Local Services Ads policies","url":"https://support.google.com/adspolicy/answer/6245891?hl=en","kind":"primary","accessed":"2026-10-24"},{"label":"Google, Local Services Ads screening","url":"https://support.google.com/localservices/answer/12174778?hl=en&co=GENIE.CountryCode%3DUS","kind":"primary","accessed":"2026-10-24"},{"label":"Google, how Local Services Ads charges for leads","url":"https://support.google.com/localservices/answer/7195435?hl=en","kind":"primary","accessed":"2026-10-24"}]},{"topic":"Language of search ads","text":"Since September 2026, Google no longer offers campaign language targeting on Search and Performance Max; ads serve by matching the language of the search to the language of the ad.","status":"P","sources":[{"label":"Google Ads Help, language targeting","url":"https://support.google.com/google-ads/answer/1722078?hl=en","kind":"primary","accessed":"2026-10-24"},{"label":"Search Engine Journal on the change","url":"https://www.searchenginejournal.com/google-is-removing-language-targeting-from-search-campaigns/585592/","kind":"secondary","accessed":"2026-10-24"}]},{"topic":"Answering online reviews","text":"Every bar opinion we found says the same thing: don't reveal client information to answer a bad online review. A short, general reply or none at all is the safe course (ABA Formal Op. 496, 2021, plus NY, TX, FL, CO, AZ, OR and WI opinions in the ethics-opinions dataset).","status":"P","sources":[{"label":"American Bar Association, Standing Committee on Ethics and Professional Responsibility, 496 (2021-01-13)","url":"https://www.cobar.org/Portals/COBAR/Repository/CBA/Ethics22221/aba-formal-opinion-496.pdf?ver=2021-02-22-123525-717&timestamp=1614022496445","kind":"secondary","accessed":"2026-10-25","quote":"As a best practice, lawyers should consider not responding to a negative post or review, because doing so may draw more attention to it"},{"label":"New York State Bar Association, Committee on Professional Ethics, 1032 (2014-10-30)","url":"https://nysba.org/ethics-opinion-1032/","kind":"primary","accessed":"2026-10-25","quote":"A lawyer may not disclose confidential client information solely to respond to a former client’s criticism of the lawyer posted on a lawyer-rating website."},{"label":"State Bar of Texas, Professional Ethics Committee, 662 (2016-08)","url":"https://www.legalethicstexas.com/resources/opinions/opinion-662/","kind":"primary","accessed":"2026-10-25","quote":"The lawyer may post a proportional and restrained response that does not reveal any confidential information"},{"label":"The Florida Bar, Professional Ethics Committee, 20-1 (2020-10-09)","url":"https://www-media.floridabar.org/uploads/2020/11/FL-Bar-Ethics-Op-20-1.pdf","kind":"primary","accessed":"2026-10-25","quote":"may respond with a general statement that the lawyer is not permitted to respond as the lawyer would wish, but that the online review is"},{"label":"Colorado Bar Association, Ethics Committee, 136 (2019-03-18)","url":"https://www.cobar.org/Portals/COBAR/Repository/committees/1/20190311%20Online%20Reviews.pdf?ver=2019-10-08-133503-317","kind":"primary","accessed":"2026-10-25","quote":"a lawyer may respond if the online criticism creates a \"controversy\" between the lawyer and the client"},{"label":"Supreme Court of Arizona, Attorney Ethics Advisory Committee, EO-19-0010 (2022-12-06)","url":"https://www.azcourts.gov/Portals/0/26/Revised%20Draft%20EO-19-0010_1-11-8-22%20AH.pdf","kind":"primary","accessed":"2026-10-25","quote":"lawyers are free to respond to online comments in any manner that does not reveal any confidential information or violate any other ethical or legal"},{"label":"Oregon State Bar, Board of Governors (Legal Ethics Committee), 2022-201 (2022-11)","url":"https://www.osbar.org/_docs/ethics/2022-201.pdf","kind":"primary","accessed":"2026-10-25","quote":"A lawyer may respond to a negative online review by requesting that the person posting contact the lawyer to discuss any concerns."},{"label":"State Bar of Wisconsin, Standing Committee on Professional Ethics, EF-23-01 (2023-06-22)","url":"https://www.wisbar.org/formembers/ethics/Ethics%20Opinions/EF-23-01%20Responding%20to%20Online%20Criticism.pdf","kind":"primary","accessed":"2026-10-25","quote":"A response to online criticism which reveals protected information is not permitted by the self-defense exception"}],"note":"ABA 496 was read on a Colorado Bar Association copy (S); the state opinions are P."},{"topic":"AI chatbots on firm sites","text":"Bars that address it treat a website or intake chatbot as the firm's own communication: it must not mislead or give legal advice, Florida says it must identify itself as AI, and a lawyer must supervise it (Florida Op. 24-1, Oregon Op. 2026-208, Alabama Op. 2026-01 and WSBA AO 202505). No bar opinion we found is mainly about AI-made images or voices in ads.","status":"P","sources":[{"label":"The Florida Bar, Board of Governors (Review Committee on Professional Ethics), 24-1 (2024-01-19)","url":"https://www-media.floridabar.org/uploads/2024/01/FL-Bar-Ethics-Op-24-1.pdf","kind":"primary","accessed":"2026-10-25","quote":"careful when using generative AI chatbot for advertising and intake purposes as the lawyer will be ultimately responsible"},{"label":"Oregon State Bar, Board of Governors (Legal Ethics Committee), 2026-208 (2026-02)","url":"https://www.osbar.org/_docs/ethics/2026-208.pdf","kind":"primary","accessed":"2026-10-25","quote":"Lawyers must be careful that chatbots do not mislead clients or prospective clients about their expertise, experience, or past results."},{"label":"Alabama State Bar, Office of General Counsel, 2026-01 (2026)","url":"https://www.alabar.org/assets/2026/05/FO-2026-01.pdf","kind":"primary","accessed":"2026-10-25","quote":"If the chatbot provides specific legal advice without flagging that it is not an attorney and without attorney review of its responses, this may constitute"},{"label":"Washington State Bar Association, Committee on Professional Ethics, 202505 (2025)","url":"https://ao.wsba.org/print.aspx?ID=1713","kind":"primary","accessed":"2026-10-25","quote":"lawyers using “chat bots” to assist with client intake by gathering preliminary information, should consider the use of appropriate disclaimers of an attorney-client relationship"}]}],"abaDefaults":{"text":"Where a cell is marked D, the ABA Model Rule default applies until the state’s own text is checked.","points":["Results only if truthful and given in context.","“Certified specialist” only through an approved body that the ad names.","Lawyers may pay reasonable advertising costs and a qualified referral service’s usual charges, but never for a recommendation.","Lead generators are allowed only if they don’t recommend the lawyer, imply a recommendation or split fees.","Every ad names at least one responsible lawyer or firm, with contact information (Rule 7.2(d))."],"sources":[{"label":"ABA Model Rule 7.2 and its comments","url":"https://www.americanbar.org/groups/professional_responsibility/publications/model_rules_of_professional_conduct/rule_7_2_advertising/comment_on_rule_7_2/","kind":"primary","accessed":"2026-10-24"},{"label":"ABA Model Rule 7.2","url":"https://www.americanbar.org/groups/professional_responsibility/publications/model_rules_of_professional_conduct/rule_7_2_advertising/","kind":"primary","accessed":"2026-10-24"},{"label":"ABA Model Rule 7.3 and its comments","url":"https://www.americanbar.org/groups/professional_responsibility/publications/model_rules_of_professional_conduct/rule_7_3_direct_contact_with_prospective_clients/comment_on_rule_7_3/","kind":"primary","accessed":"2026-10-24"}]},"ourDefaults":["The responsible lawyer’s name and office city in every ad, in pinned text, the image or the video.","No targeted contact with injured people, and no geofencing of hospitals, clinics, accident scenes, police stations or courthouses.","No dollar results, testimonials, awards, “best”, “expert” or “specialist” in ads unless the state’s rules clear the exact wording.","We never refer, recommend or route people to lawyers, never sell leads and never price per lead or per case.","Every required statement appears in each language the ad uses.","A recording notice opens every tracked call, in every state.","Callbacks 8 a.m. to 8 p.m. in the caller’s time zone, at most 3 attempts in 24 hours, with no autodialers, prerecorded or AI voices.","Forms ask only what intake needs; tags fire only after consent; injury details never reach ad platforms.","Location targeting by presence only, with every targeted state’s rules loaded into the ad check."]},"endpoints":{"state":"https://probativegrowth.com/data/v1/rules/states/{abbr}.json","topic":"https://probativegrowth.com/data/v1/rules/topics/{topic}.json","changes":"https://probativegrowth.com/data/v1/rules/changes.json","all":"https://probativegrowth.com/data/v1/rules/rules.json","csv":"https://probativegrowth.com/data/v1/rules/rules.csv","openapi":"https://probativegrowth.com/data/v1/rules/openapi.json"}}