{"meta":{"dataset":"rules","title":"Lawyer advertising rules by state (50 states and DC)","version":"1.0.0","doi":"10.5281/zenodo.23645751","doiUrl":"https://doi.org/10.5281/zenodo.23645751","conceptDoi":"10.5281/zenodo.23645750","license":"CC BY 4.0","licenseUrl":"https://creativecommons.org/licenses/by/4.0/","attribution":"Source: Probative, Lawyer advertising rules by state (50 states and DC), version 1.0.0, https://doi.org/10.5281/zenodo.23645751, licensed CC BY 4.0.","citation":"Probative. (2026). Lawyer advertising rules by state (50 states and DC) (Version 1.0.0) [Data set]. Zenodo. https://doi.org/10.5281/zenodo.23645751","disclaimer":"Not legal advice. This is a plain-English summary of public sources, kept for marketing planning, and rules change. Check with your state bar and your own counsel before you run an ad.","notice":"Probative is a marketing firm, not a law firm; not legal advice.","lastChecked":"2026-10-25","url":"https://probativegrowth.com/data/v1/rules/topics/filing.json","humanUrl":"https://probativegrowth.com/resources/lawyer-advertising-rules-by-state/","statusCodes":{"P":"primary source","S":"secondary source","D":"ABA model default","U":"open question"}},"topic":{"key":"filing","label":"Ad filing or review","short":"Filing"},"cells":[{"state":"AL","stateName":"Alabama","topic":"filing","label":"Ad filing or review","status":"P","statusLabel":"Primary source","text":"None since January 1, 2026. The lawyer keeps a copy of each communication for 6 years, with its date, recipients and how it was sent, and hands it to the Bar’s Office of General Counsel on request (Rule 7.2(a)). For targeted letters and email, a sample, any envelope and the recipient list are kept 2 years (7.3(e)(1)).","note":"Rules 7.1 to 7.3 were rewritten by the Supreme Court’s order of May 13, 2025, effective January 1, 2026. Ads that ran before 2026 fell under the old 3-day filing rule.","sources":[{"label":"Supreme Court of Alabama, order of May 13, 2025 amending Rules 7.1 to 7.3 (effective January 1, 2026)","url":"https://www.alabar.org/assets/2025/05/Order-on-Alabama-Rules-of-Professional-Conduct-and-Rules-of-Disciplinary-Procedure.pdf","kind":"primary","accessed":"2026-10-24"},{"label":"Alabama State Bar, guide to Alabama’s updated lawyer advertising rules","url":"https://www.alabar.org/news/your-guide-to-alabamas-updated-lawyer-advertising-rules/","kind":"primary","accessed":"2026-10-24"},{"label":"Alabama State Bar, “Alabama Moves to Modernize Lawyer Advertising Rules” (September 18, 2025)","url":"https://www.alabar.org/news/from-the-alabama-lawyer-alabama-moves-to-modernize-lawyer-advertising-rules-a-look-at-the-changes/","kind":"primary","accessed":"2026-10-24"}],"lastChecked":"2026-10-24","humanUrl":"https://probativegrowth.com/locations/alabama/#rule-filing","cite":"Probative, Lawyer advertising rules by state (50 states and DC), version 1.0.0: Alabama, Ad filing or review (primary source; checked 2026-10-24), https://probativegrowth.com/locations/alabama/#rule-filing, https://doi.org/10.5281/zenodo.23645751, CC BY 4.0."},{"state":"AK","stateName":"Alaska","topic":"filing","label":"Ad filing or review","status":"P","statusLabel":"Primary source","text":"None.","sources":[{"label":"Alaska Rules of Professional Conduct, Rule 7.2(a) (Alaska Court System PDF)","url":"https://courts.alaska.gov/rules/docs/prof.pdf","kind":"primary","accessed":"2026-10-25"}],"lastChecked":"2026-10-25","humanUrl":"https://probativegrowth.com/locations/alaska/#rule-filing","cite":"Probative, Lawyer advertising rules by state (50 states and DC), version 1.0.0: Alaska, Ad filing or review (primary source; checked 2026-10-25), https://probativegrowth.com/locations/alaska/#rule-filing, https://doi.org/10.5281/zenodo.23645751, CC BY 4.0."},{"state":"AZ","stateName":"Arizona","topic":"filing","label":"Ad filing or review","status":"P","statusLabel":"Primary source","text":"None since 2021, when solicitation filing and “advertising material” labels were removed.","sources":[{"label":"State Bar of Arizona on ER 7.1 and ER 7.3","url":"https://www.azbar.org/for-legal-professionals/ethics/best-practices/er-7-1-communications-concerning-a-lawyer-s-services-and-er-7-3-solicitation-of-new-clients/","kind":"primary","accessed":"2026-10-24"},{"label":"IAALS (Shely) overview of Arizona's 2021 advertising and ABS changes","url":"https://iaals.du.edu/sites/default/files/documents/publications/2022_shely_az_abs_lp_advertising_overview.pdf","kind":"secondary","accessed":"2026-10-24"}],"lastChecked":"2026-10-24","humanUrl":"https://probativegrowth.com/locations/arizona/#rule-filing","cite":"Probative, Lawyer advertising rules by state (50 states and DC), version 1.0.0: Arizona, Ad filing or review (primary source; checked 2026-10-24), https://probativegrowth.com/locations/arizona/#rule-filing, https://doi.org/10.5281/zenodo.23645751, CC BY 4.0."},{"state":"AR","stateName":"Arkansas","topic":"filing","label":"Ad filing or review","status":"P","statusLabel":"Primary source","text":"None; keep copies 5 years.","sources":[{"label":"Arkansas Rules of Professional Conduct, Rule 7.2(b) (Arkansas Judiciary court rules site PDF)","url":"https://opinions.arcourts.gov/ark/cr/en/1868/1/document.do","kind":"primary","accessed":"2026-10-25"}],"lastChecked":"2026-10-25","humanUrl":"https://probativegrowth.com/locations/arkansas/#rule-filing","cite":"Probative, Lawyer advertising rules by state (50 states and DC), version 1.0.0: Arkansas, Ad filing or review (primary source; checked 2026-10-25), https://probativegrowth.com/locations/arkansas/#rule-filing, https://doi.org/10.5281/zenodo.23645751, CC BY 4.0."},{"state":"CA","stateName":"California","topic":"filing","label":"Ad filing or review","status":"P","statusLabel":"Primary source","text":"No filing. The payer keeps a true copy of each ad for one year (B&P §6159.1). After a complaint is served, the advertiser has 9 days to withdraw the ad voluntarily; after a State Bar finding of substantial evidence, electronic ads come down within 72 hours (§6158.4).","sources":[{"label":"California Business and Professions Code §6159.1","url":"https://california.public.law/codes/business_and_professions_code_section_6159.1","kind":"primary","accessed":"2026-10-24"},{"label":"California Business and Professions Code §6158.4","url":"https://california.public.law/codes/business_and_professions_code_section_6158.4","kind":"primary","accessed":"2026-10-24"}],"lastChecked":"2026-10-25","humanUrl":"https://probativegrowth.com/locations/california/#rule-filing","cite":"Probative, Lawyer advertising rules by state (50 states and DC), version 1.0.0: California, Ad filing or review (primary source; checked 2026-10-25), https://probativegrowth.com/locations/california/#rule-filing, https://doi.org/10.5281/zenodo.23645751, CC BY 4.0."},{"state":"CO","stateName":"Colorado","topic":"filing","label":"Ad filing or review","status":"P","statusLabel":"Primary source","text":"None. Colorado rewrote Rules 7.1 to 7.3 on the ABA model in 2020, with no filing or pre-approval. Targeted solicitations are kept 5 years, with a sample envelope (Rule 7.3(f)(3)).","sources":[{"label":"Colorado Office of Attorney Regulation Counsel, September 2020 newsletter","url":"https://www.coloradolegalregulation.com/wp-content/uploads/Newsletters/September2020/Index.htm","kind":"primary","accessed":"2026-10-24"},{"label":"Colorado Supreme Court, Rule Change 2020(29), Colo. RPC 7.3(f)(3) (Colorado Judicial Branch PDF)","url":"https://www.coloradojudicial.gov/sites/default/files/2023-06/Rule_Change_2020-29.pdf","kind":"primary","accessed":"2026-10-25"}],"lastChecked":"2026-10-25","humanUrl":"https://probativegrowth.com/locations/colorado/#rule-filing","cite":"Probative, Lawyer advertising rules by state (50 states and DC), version 1.0.0: Colorado, Ad filing or review (primary source; checked 2026-10-25), https://probativegrowth.com/locations/colorado/#rule-filing, https://doi.org/10.5281/zenodo.23645751, CC BY 4.0."},{"state":"CT","stateName":"Connecticut","topic":"filing","label":"Ad filing or review","status":"P","statusLabel":"Primary source","text":"File at or before first use through the Statewide Grievance Committee’s e-services; no fee. Domain names are reported quarterly. An advisory opinion costs $100. Keep a copy of each ad for 3 years after its last use, with when and where it ran (Rule 7.2(b)).","sources":[{"label":"Connecticut Judicial Branch, attorney advertising e-services FAQ","url":"https://www.jud.ct.gov/sgc/faq_attyadv_eservices.htm","kind":"primary","accessed":"2026-10-24"},{"label":"Conn. Practice Book (2026 ed.) Sec. 2-28A(a)","url":"https://info.jud.ct.gov/Publications/PracticeBook/PB.pdf","kind":"primary","accessed":"2026-10-25"}],"lastChecked":"2026-10-25","humanUrl":"https://probativegrowth.com/locations/connecticut/#rule-filing","cite":"Probative, Lawyer advertising rules by state (50 states and DC), version 1.0.0: Connecticut, Ad filing or review (primary source; checked 2026-10-25), https://probativegrowth.com/locations/connecticut/#rule-filing, https://doi.org/10.5281/zenodo.23645751, CC BY 4.0."},{"state":"DE","stateName":"Delaware","topic":"filing","label":"Ad filing or review","status":"P","statusLabel":"Primary source","text":"None.","sources":[{"label":"Delaware Lawyers' Rules of Professional Conduct with Comments, Rule 7.2(a) (Delaware Courts / ODC PDF)","url":"https://courts.delaware.gov/forms/download.aspx?id=160568","kind":"primary","accessed":"2026-10-25"}],"lastChecked":"2026-10-25","humanUrl":"https://probativegrowth.com/locations/delaware/#rule-filing","cite":"Probative, Lawyer advertising rules by state (50 states and DC), version 1.0.0: Delaware, Ad filing or review (primary source; checked 2026-10-25), https://probativegrowth.com/locations/delaware/#rule-filing, https://doi.org/10.5281/zenodo.23645751, CC BY 4.0."},{"state":"DC","stateName":"District of Columbia","topic":"filing","label":"Ad filing or review","status":"P","statusLabel":"Primary source","text":"None.","sources":[{"label":"D.C. Bar, Rules of Professional Conduct, Rule 7.1 Comment [4]","url":"https://www.dcbar.org/For-Lawyers/Legal-Ethics/Rules-of-Professional-Conduct/Information-About-Legal-Services/Communications-Concerning-a-Lawyer%E2%80%99s-Services","kind":"primary","accessed":"2026-10-25"}],"lastChecked":"2026-10-25","humanUrl":"https://probativegrowth.com/locations/district-of-columbia/#rule-filing","cite":"Probative, Lawyer advertising rules by state (50 states and DC), version 1.0.0: District of Columbia, Ad filing or review (primary source; checked 2026-10-25), https://probativegrowth.com/locations/district-of-columbia/#rule-filing, https://doi.org/10.5281/zenodo.23645751, CC BY 4.0."},{"state":"FL","stateName":"Florida","topic":"filing","label":"Ad filing or review","status":"P","statusLabel":"Primary source","text":"File at least 20 days before first use. The fee is $250 ($750 late) for ads filed from July 1, 2026, per the Bar’s own notice. TV, radio, print and internet ads (websites excepted) are filed unless limited to safe-harbor content; direct mail, email, texts and targeted social ads are always filed. A changed ad is a new ad. The Bar reviews within 15 days; keep copies 3 years (Rules 4-7.19, 4-7.20).","sources":[{"label":"The Florida Bar, advertising filing requirements","url":"https://www.floridabar.org/ethics/etad/advertising-filing-requirements/","kind":"primary","accessed":"2026-10-24"},{"label":"The Florida Bar, Handbook on Lawyer Advertising and Solicitation (December 2025)","url":"https://www-media.floridabar.org/uploads/2025/12/Handbook-2025-Approved-by-SCA-12-10-25.pdf","kind":"primary","accessed":"2026-10-24"},{"label":"Florida Bar, Advertising Regulation and Information page","url":"https://www.floridabar.org/ethics/etad/","kind":"primary","accessed":"2026-10-25"}],"lastChecked":"2026-10-25","humanUrl":"https://probativegrowth.com/locations/florida/#rule-filing","cite":"Probative, Lawyer advertising rules by state (50 states and DC), version 1.0.0: Florida, Ad filing or review (primary source; checked 2026-10-25), https://probativegrowth.com/locations/florida/#rule-filing, https://doi.org/10.5281/zenodo.23645751, CC BY 4.0."},{"state":"GA","stateName":"Georgia","topic":"filing","label":"Ad filing or review","status":"P","statusLabel":"Primary source","text":"None. New Rules 7.1 to 7.3 took effect March 1, 2026, and the new text has no retention requirement.","sources":[{"label":"Supreme Court of Georgia, order adopting Rules 7.1-7.3 (effective March 1, 2026)","url":"https://www.gasupreme.us/wp-content/uploads/2025/11/S24U0172.pdf","kind":"primary","accessed":"2026-10-24"}],"lastChecked":"2026-10-24","humanUrl":"https://probativegrowth.com/locations/georgia/#rule-filing","cite":"Probative, Lawyer advertising rules by state (50 states and DC), version 1.0.0: Georgia, Ad filing or review (primary source; checked 2026-10-24), https://probativegrowth.com/locations/georgia/#rule-filing, https://doi.org/10.5281/zenodo.23645751, CC BY 4.0."},{"state":"HI","stateName":"Hawaii","topic":"filing","label":"Ad filing or review","status":"P","statusLabel":"Primary source","text":"None.","sources":[{"label":"Hawai‘i Rules of Professional Conduct, Rule 7.2(a) (Hawai‘i State Judiciary)","url":"https://www.courts.state.hi.us/wp-content/uploads/2024/09/hrpcond_ada.htm","kind":"primary","accessed":"2026-10-25"}],"lastChecked":"2026-10-25","humanUrl":"https://probativegrowth.com/locations/hawaii/#rule-filing","cite":"Probative, Lawyer advertising rules by state (50 states and DC), version 1.0.0: Hawaii, Ad filing or review (primary source; checked 2026-10-25), https://probativegrowth.com/locations/hawaii/#rule-filing, https://doi.org/10.5281/zenodo.23645751, CC BY 4.0."},{"state":"ID","stateName":"Idaho","topic":"filing","label":"Ad filing or review","status":"P","statusLabel":"Primary source","text":"None; keep copies 2 years.","sources":[{"label":"Idaho Rules of Professional Conduct, Rule 7.2(b) (Idaho State Bar PDF)","url":"https://isb.idaho.gov/wp-content/uploads/IRPC-acc.pdf","kind":"primary","accessed":"2026-10-25"},{"label":"Idaho State Bar, Idaho Rules of Professional Conduct page","url":"https://isb.idaho.gov/bar-counsel/irpc/","kind":"primary","accessed":"2026-10-25"}],"lastChecked":"2026-10-25","humanUrl":"https://probativegrowth.com/locations/idaho/#rule-filing","cite":"Probative, Lawyer advertising rules by state (50 states and DC), version 1.0.0: Idaho, Ad filing or review (primary source; checked 2026-10-25), https://probativegrowth.com/locations/idaho/#rule-filing, https://doi.org/10.5281/zenodo.23645751, CC BY 4.0."},{"state":"IL","stateName":"Illinois","topic":"filing","label":"Ad filing or review","status":"P","statusLabel":"Primary source","text":"None. A firm that uses an intermediary connecting service (a lead generator, directory or matching service) does due diligence on it at the start and every year (Rule 7.2(c), comment 8).","sources":[{"label":"Illinois Rule of Professional Conduct 7.2","url":"https://ilcourtsaudio.blob.core.windows.net/antilles-resources/resources/39c73f58-b094-4603-84a9-a590a1f17b97/RULE%207.2.pdf","kind":"primary","accessed":"2026-10-24"}],"lastChecked":"2026-10-24","humanUrl":"https://probativegrowth.com/locations/illinois/#rule-filing","cite":"Probative, Lawyer advertising rules by state (50 states and DC), version 1.0.0: Illinois, Ad filing or review (primary source; checked 2026-10-24), https://probativegrowth.com/locations/illinois/#rule-filing, https://doi.org/10.5281/zenodo.23645751, CC BY 4.0."},{"state":"IN","stateName":"Indiana","topic":"filing","label":"Ad filing or review","status":"P","statusLabel":"Primary source","text":"Ads: none, but keep a copy or recording of each communication for 6 years (Rule 7.2(c)). Targeted written, recorded or electronic solicitations are filed with the Indiana Supreme Court Disciplinary Commission at or before sending, with a $50 fee, and keep the recipient list for 1 year (7.3(c)). They carry “Advertising Material” on the envelope and at the start of the message (7.3(c)).","sources":[{"label":"Indiana Rules of Professional Conduct, Rule 7.3 (official text, Indiana courts)","url":"https://rules.incourts.gov/Content/prof-conduct/rule7-3/current.htm","kind":"primary","accessed":"2026-10-24"},{"label":"Indiana Rules of Professional Conduct, Rule 7.2 (official text, Indiana courts)","url":"https://rules.incourts.gov/Content/prof-conduct/rule7-2/current.htm","kind":"primary","accessed":"2026-10-24"}],"lastChecked":"2026-10-24","humanUrl":"https://probativegrowth.com/locations/indiana/#rule-filing","cite":"Probative, Lawyer advertising rules by state (50 states and DC), version 1.0.0: Indiana, Ad filing or review (primary source; checked 2026-10-24), https://probativegrowth.com/locations/indiana/#rule-filing, https://doi.org/10.5281/zenodo.23645751, CC BY 4.0."},{"state":"IA","stateName":"Iowa","topic":"filing","label":"Ad filing or review","status":"P","statusLabel":"Primary source","text":"None.","sources":[{"label":"Iowa Ct. R. 32:7.2(d) (Iowa Legislature, Court Rules Chapter 32 PDF)","url":"https://www.legis.iowa.gov/docs/ACO/CourtRulesChapter/32.pdf","kind":"primary","accessed":"2026-10-25"}],"lastChecked":"2026-10-25","humanUrl":"https://probativegrowth.com/locations/iowa/#rule-filing","cite":"Probative, Lawyer advertising rules by state (50 states and DC), version 1.0.0: Iowa, Ad filing or review (primary source; checked 2026-10-25), https://probativegrowth.com/locations/iowa/#rule-filing, https://doi.org/10.5281/zenodo.23645751, CC BY 4.0."},{"state":"KS","stateName":"Kansas","topic":"filing","label":"Ad filing or review","status":"P","statusLabel":"Primary source","text":"None. Keep a copy or recording of each ad for 2 years after its last use, with when and where it ran (KRPC 7.2(b)).","sources":[{"label":"Kansas Supreme Court Rule 240, KRPC 7.2 comment [5] (kscourts.gov)","url":"https://www.kscourts.gov/Rules-Orders/Rules/7-2-Information-about-Legal-Services-Advertising","kind":"primary","accessed":"2026-10-25"},{"label":"Kansas Supreme Court Rule 240, KRPC 7.3(c) (kscourts.gov)","url":"https://www.kscourts.gov/Rules-Orders/Rules/7-3-Information-About-Legal-Services-Solicitat-1","kind":"primary","accessed":"2026-10-25"}],"lastChecked":"2026-10-25","humanUrl":"https://probativegrowth.com/locations/kansas/#rule-filing","cite":"Probative, Lawyer advertising rules by state (50 states and DC), version 1.0.0: Kansas, Ad filing or review (primary source; checked 2026-10-25), https://probativegrowth.com/locations/kansas/#rule-filing, https://doi.org/10.5281/zenodo.23645751, CC BY 4.0."},{"state":"KY","stateName":"Kentucky","topic":"filing","label":"Ad filing or review","status":"P","statusLabel":"Primary source","text":"Voluntary advisory review: $75 (plus $100 for long ads), with an opinion within 30 days. Keep a copy of every ad for 2 years after its last use, with when and where it ran (SCR 3.130(7.20)(6)).","sources":[{"label":"Kentucky Bar Association, attorney advertising","url":"https://kybar.org/For-Members/Office-of-Bar-Counsel/Attorney-Advertising","kind":"primary","accessed":"2026-10-24"},{"label":"SCR 3.130(7.20)(6) (official Kentucky Court Rules, govt.westlaw.com/kyrules)","url":"https://govt.westlaw.com/kyrules/Document/N46420B10A91D11DA8F5EE32367A250AE?viewType=FullText&originationContext=documenttoc&transitionType=CategoryPageItem&contextData=(sc.Default)","kind":"primary","accessed":"2026-10-25"}],"lastChecked":"2026-10-25","humanUrl":"https://probativegrowth.com/locations/kentucky/#rule-filing","cite":"Probative, Lawyer advertising rules by state (50 states and DC), version 1.0.0: Kentucky, Ad filing or review (primary source; checked 2026-10-25), https://probativegrowth.com/locations/kentucky/#rule-filing, https://doi.org/10.5281/zenodo.23645751, CC BY 4.0."},{"state":"LA","stateName":"Louisiana","topic":"filing","label":"Ad filing or review","status":"P","statusLabel":"Primary source","text":"File at or before first use; $175 ($275 late). Ads limited to safe-harbor content are exempt. An optional advisory opinion can be requested 30 days ahead. Keep a copy of each ad for 5 years after its last use (Rule 7.7(j)).","sources":[{"label":"Louisiana State Bar Association, lawyer advertising filing","url":"https://www.lsba.org/LawyerAdvertising/LawyerAdvertisingFiling.aspx","kind":"primary","accessed":"2026-10-24"},{"label":"Louisiana lawyer advertising rules (effective January 1, 2022)","url":"https://www.lsba.org/documents/LawyerAdvertising/AdvertisingRulesEffective01012022.pdf","kind":"primary","accessed":"2026-10-24"}],"lastChecked":"2026-10-25","humanUrl":"https://probativegrowth.com/locations/louisiana/#rule-filing","cite":"Probative, Lawyer advertising rules by state (50 states and DC), version 1.0.0: Louisiana, Ad filing or review (primary source; checked 2026-10-25), https://probativegrowth.com/locations/louisiana/#rule-filing, https://doi.org/10.5281/zenodo.23645751, CC BY 4.0."},{"state":"ME","stateName":"Maine","topic":"filing","label":"Ad filing or review","status":"P","statusLabel":"Primary source","text":"None.","sources":[{"label":"Maine Rules of Professional Conduct, Rule 7.2(a) (Maine Judicial Branch PDF, amendments effective Sept. 28, 2023)","url":"https://www.courts.maine.gov/rules/text/mr_prof_conduct_only_2023-09-28.pdf","kind":"primary","accessed":"2026-10-25"}],"lastChecked":"2026-10-25","humanUrl":"https://probativegrowth.com/locations/maine/#rule-filing","cite":"Probative, Lawyer advertising rules by state (50 states and DC), version 1.0.0: Maine, Ad filing or review (primary source; checked 2026-10-25), https://probativegrowth.com/locations/maine/#rule-filing, https://doi.org/10.5281/zenodo.23645751, CC BY 4.0."},{"state":"MD","stateName":"Maryland","topic":"filing","label":"Ad filing or review","status":"P","statusLabel":"Primary source","text":"None; keep copies 3 years.","sources":[{"label":"Maryland Rule 19-307.2(b) (official Maryland Code and Court Rules, govt.westlaw.com/mdc)","url":"https://govt.westlaw.com/mdc/Document/N37B79C803C0211E6A91396A739D63AEE?viewType=FullText&originationContext=documenttoc&transitionType=CategoryPageItem&contextData=(sc.Default)","kind":"primary","accessed":"2026-10-25"},{"label":"Maryland Rule 19-307.3(c) (govt.westlaw.com/mdc)","url":"https://govt.westlaw.com/mdc/Document/N3C091C503C0211E6BDB8F71DBFB0E872?viewType=FullText&originationContext=documenttoc&transitionType=CategoryPageItem&contextData=(sc.Default)","kind":"primary","accessed":"2026-10-25"}],"lastChecked":"2026-10-25","humanUrl":"https://probativegrowth.com/locations/maryland/#rule-filing","cite":"Probative, Lawyer advertising rules by state (50 states and DC), version 1.0.0: Maryland, Ad filing or review (primary source; checked 2026-10-25), https://probativegrowth.com/locations/maryland/#rule-filing, https://doi.org/10.5281/zenodo.23645751, CC BY 4.0."},{"state":"MA","stateName":"Massachusetts","topic":"filing","label":"Ad filing or review","status":"P","statusLabel":"Primary source","text":"None.","sources":[{"label":"Mass. Rules of Professional Conduct, Rule 7.2(a) (mass.gov SJC Rules)","url":"https://www.mass.gov/supreme-judicial-court-rules/rules-of-professional-conduct-rule-72-communications-concerning-a-lawyers-services-specific-rules","kind":"primary","accessed":"2026-10-25"},{"label":"Mass. Rules of Professional Conduct, Rule 7.3 (mass.gov), adoption/effective dates","url":"https://www.mass.gov/supreme-judicial-court-rules/rules-of-professional-conduct-rule-73-solicitation-of-clients","kind":"primary","accessed":"2026-10-25"},{"label":"S.J.C. Rule 3:07 table of contents (mass.gov) showing Rules 7.1-7.3 only","url":"https://www.mass.gov/supreme-judicial-court-rules/supreme-judicial-court-rule-307-rules-of-professional-conduct","kind":"primary","accessed":"2026-10-25"}],"lastChecked":"2026-10-25","humanUrl":"https://probativegrowth.com/locations/massachusetts/#rule-filing","cite":"Probative, Lawyer advertising rules by state (50 states and DC), version 1.0.0: Massachusetts, Ad filing or review (primary source; checked 2026-10-25), https://probativegrowth.com/locations/massachusetts/#rule-filing, https://doi.org/10.5281/zenodo.23645751, CC BY 4.0."},{"state":"MI","stateName":"Michigan","topic":"filing","label":"Ad filing or review","status":"P","statusLabel":"Primary source","text":"None; keep copies 2 years.","sources":[{"label":"Michigan Rules of Professional Conduct PDF (Michigan Courts), currency header","url":"http://courts.mi.gov/Courts/MichiganSupremeCourt/rules/Documents/Michigan%20Rules%20of%20Professional%20Conduct.pdf","kind":"primary","accessed":"2026-10-25"}],"lastChecked":"2026-10-25","humanUrl":"https://probativegrowth.com/locations/michigan/#rule-filing","cite":"Probative, Lawyer advertising rules by state (50 states and DC), version 1.0.0: Michigan, Ad filing or review (primary source; checked 2026-10-25), https://probativegrowth.com/locations/michigan/#rule-filing, https://doi.org/10.5281/zenodo.23645751, CC BY 4.0."},{"state":"MN","stateName":"Minnesota","topic":"filing","label":"Ad filing or review","status":"P","statusLabel":"Primary source","text":"None.","sources":[{"label":"Minnesota Rules of Professional Conduct, Rule 7.2(a) (MN Revisor court rules)","url":"https://www.revisor.mn.gov/court_rules/pr/subtype/cond/id/7.2/","kind":"primary","accessed":"2026-10-25"},{"label":"Minnesota Rules of Professional Conduct, Rule 7.3(d)","url":"https://www.revisor.mn.gov/court_rules/pr/subtype/cond/id/7.3/","kind":"primary","accessed":"2026-10-25"},{"label":"Minnesota Rule 7.4 (repealed)","url":"https://www.revisor.mn.gov/court_rules/pr/subtype/cond/id/7.4/","kind":"primary","accessed":"2026-10-25"},{"label":"Minnesota Rule 7.5 (repealed)","url":"https://www.revisor.mn.gov/court_rules/pr/subtype/cond/id/7.5/","kind":"primary","accessed":"2026-10-25"}],"lastChecked":"2026-10-25","humanUrl":"https://probativegrowth.com/locations/minnesota/#rule-filing","cite":"Probative, Lawyer advertising rules by state (50 states and DC), version 1.0.0: Minnesota, Ad filing or review (primary source; checked 2026-10-25), https://probativegrowth.com/locations/minnesota/#rule-filing, https://doi.org/10.5281/zenodo.23645751, CC BY 4.0."},{"state":"MS","stateName":"Mississippi","topic":"filing","label":"Ad filing or review","status":"P","statusLabel":"Primary source","text":"Submit ads before first use, $25 ($150 late); an optional advisory opinion 45 days ahead costs $50. Basic-information ads and web pages reached by a user’s own search are exempt. Keep a copy of each ad for 3 years after its last use (Rule 7.2(h)).","sources":[{"label":"The Mississippi Bar, lawyer advertising (Rule 7.5)","url":"https://msbar.org/professional-regulation/lawyer-advertising-rule-7-5/","kind":"primary","accessed":"2026-10-24"},{"label":"Miss. R. Prof. Conduct 7.2(h)","url":"https://courts.ms.gov/research/rules/msrulesofcourt/rules_of_professional_conduct.pdf","kind":"primary","accessed":"2026-10-25"}],"lastChecked":"2026-10-25","humanUrl":"https://probativegrowth.com/locations/mississippi/#rule-filing","cite":"Probative, Lawyer advertising rules by state (50 states and DC), version 1.0.0: Mississippi, Ad filing or review (primary source; checked 2026-10-25), https://probativegrowth.com/locations/mississippi/#rule-filing, https://doi.org/10.5281/zenodo.23645751, CC BY 4.0."},{"state":"MO","stateName":"Missouri","topic":"filing","label":"Ad filing or review","status":"P","statusLabel":"Primary source","text":"None; keep copies 2 years.","sources":[{"label":"Missouri Supreme Court Rule 4-7.2(b) (courts.mo.gov)","url":"https://www.courts.mo.gov/courts/ClerkHandbooksP2RulesOnly.nsf/c0c6ffa99df4993f86256ba50057dcb8/9ec523dc894bc66d86256ca60052120f?OpenDocument","kind":"primary","accessed":"2026-10-25"},{"label":"Missouri Supreme Court Rule 4-7.3(b)(2) (courts.mo.gov)","url":"https://www.courts.mo.gov/courts/ClerkHandbooksP2RulesOnly.nsf/c0c6ffa99df4993f86256ba50057dcb8/3a8366293969e46486256ca6005211ed?OpenDocument","kind":"primary","accessed":"2026-10-25"}],"lastChecked":"2026-10-25","humanUrl":"https://probativegrowth.com/locations/missouri/#rule-filing","cite":"Probative, Lawyer advertising rules by state (50 states and DC), version 1.0.0: Missouri, Ad filing or review (primary source; checked 2026-10-25), https://probativegrowth.com/locations/missouri/#rule-filing, https://doi.org/10.5281/zenodo.23645751, CC BY 4.0."},{"state":"MT","stateName":"Montana","topic":"filing","label":"Ad filing or review","status":"P","statusLabel":"Primary source","text":"None.","sources":[{"label":"Mont. R. Prof. Conduct 7.2(a) (State Bar of Montana MRPC page, linked from Montana courts law library)","url":"https://www.montanabar.org/For-Attorneys/Ethics-Resources/Professional-Conduct","kind":"primary","accessed":"2026-10-25"}],"lastChecked":"2026-10-25","humanUrl":"https://probativegrowth.com/locations/montana/#rule-filing","cite":"Probative, Lawyer advertising rules by state (50 states and DC), version 1.0.0: Montana, Ad filing or review (primary source; checked 2026-10-25), https://probativegrowth.com/locations/montana/#rule-filing, https://doi.org/10.5281/zenodo.23645751, CC BY 4.0."},{"state":"NE","stateName":"Nebraska","topic":"filing","label":"Ad filing or review","status":"P","statusLabel":"Primary source","text":"None.","sources":[{"label":"Neb. Ct. R. of Prof. Cond. § 3-507.2(a) (Nebraska Judicial Branch)","url":"https://nebraskajudicial.gov/supreme-court-rules/chapter-3-attorneys-and-practice-law/article-5-nebraska-rules-professional-conduct/%C2%A7%C2%A7-3-5071-3-5075-information-about-legal-services/%C2%A7-3-5072-advertising","kind":"primary","accessed":"2026-10-25"},{"label":"Neb. Ct. R. of Prof. Cond. § 3-507.3(c)","url":"https://nebraskajudicial.gov/supreme-court-rules/chapter-3-attorneys-and-practice-law/article-5-nebraska-rules-professional-conduct/%C2%A7%C2%A7-3-5071-3-5075-information-about-legal-services/%C2%A7-3-5073-direct-contact-prospective-clients","kind":"primary","accessed":"2026-10-25"}],"lastChecked":"2026-10-25","humanUrl":"https://probativegrowth.com/locations/nebraska/#rule-filing","cite":"Probative, Lawyer advertising rules by state (50 states and DC), version 1.0.0: Nebraska, Ad filing or review (primary source; checked 2026-10-25), https://probativegrowth.com/locations/nebraska/#rule-filing, https://doi.org/10.5281/zenodo.23645751, CC BY 4.0."},{"state":"NV","stateName":"Nevada","topic":"filing","label":"Ad filing or review","status":"P","statusLabel":"Primary source","text":"File within 15 days after first use, $100 (RPC 7.2A); an optional advance advisory opinion costs $250 (7.2B). Websites aren’t filed; 2013 guidance says internet ads “do not currently” need filing, which needs confirming. The current Rule 7.2 (amended 2018) sets no period for keeping copies.","sources":[{"label":"State Bar of Nevada, lawyer advertising","url":"https://nvbar.org/for-lawyers/ethics-discipline/lawyer-advertising/","kind":"primary","accessed":"2026-10-24"},{"label":"State Bar of Nevada, interpretive guidelines (2015)","url":"https://nvbar.org/wp-content/uploads/Interpretive%20Guidelines-1-28-15.pdf","kind":"primary","accessed":"2026-10-24"},{"label":"Nev. RPC 7.2A(a) (Nevada Legislature court-rules site)","url":"https://www.leg.state.nv.us/CourtRules/RPC.html","kind":"primary","accessed":"2026-10-25"}],"lastChecked":"2026-10-25","humanUrl":"https://probativegrowth.com/locations/nevada/#rule-filing","cite":"Probative, Lawyer advertising rules by state (50 states and DC), version 1.0.0: Nevada, Ad filing or review (primary source; checked 2026-10-25), https://probativegrowth.com/locations/nevada/#rule-filing, https://doi.org/10.5281/zenodo.23645751, CC BY 4.0."},{"state":"NH","stateName":"New Hampshire","topic":"filing","label":"Ad filing or review","status":"P","statusLabel":"Primary source","text":"None.","sources":[{"label":"N.H. R. Prof. Conduct 7.2(a) (NH Judicial Branch online book)","url":"https://www.courts.nh.gov/new-hampshire-rules-professional-conduct","kind":"primary","accessed":"2026-10-25"}],"lastChecked":"2026-10-25","humanUrl":"https://probativegrowth.com/locations/new-hampshire/#rule-filing","cite":"Probative, Lawyer advertising rules by state (50 states and DC), version 1.0.0: New Hampshire, Ad filing or review (primary source; checked 2026-10-25), https://probativegrowth.com/locations/new-hampshire/#rule-filing, https://doi.org/10.5281/zenodo.23645751, CC BY 4.0."},{"state":"NJ","stateName":"New Jersey","topic":"filing","label":"Ad filing or review","status":"P","statusLabel":"Primary source","text":"None for ads; keep copies 3 years and capture websites.","sources":[{"label":"N.J. RPC 7.2(b) (NJ Courts Rules of Court database)","url":"https://www.njcourts.gov/njcourts_rules_of_court/get-term?tid=26021","kind":"primary","accessed":"2026-10-25"},{"label":"N.J. RPC 7.3(b)(5)","url":"https://www.njcourts.gov/njcourts_rules_of_court/get-term?tid=26026","kind":"primary","accessed":"2026-10-25"},{"label":"N.J. RPC 7.1(b)","url":"https://www.njcourts.gov/njcourts_rules_of_court/get-term?tid=26016","kind":"primary","accessed":"2026-10-25"}],"lastChecked":"2026-10-25","humanUrl":"https://probativegrowth.com/locations/new-jersey/#rule-filing","cite":"Probative, Lawyer advertising rules by state (50 states and DC), version 1.0.0: New Jersey, Ad filing or review (primary source; checked 2026-10-25), https://probativegrowth.com/locations/new-jersey/#rule-filing, https://doi.org/10.5281/zenodo.23645751, CC BY 4.0."},{"state":"NM","stateName":"New Mexico","topic":"filing","label":"Ad filing or review","status":"P","statusLabel":"Primary source","text":"None.","sources":[{"label":"NMRA 16-702(A) (NM Compilation Commission, NMOneSource Rule Set 16 PDF)","url":"https://nmonesource.com/nmos/nmra/en/5699/1/document.do","kind":"primary","accessed":"2026-10-25"}],"lastChecked":"2026-10-25","humanUrl":"https://probativegrowth.com/locations/new-mexico/#rule-filing","cite":"Probative, Lawyer advertising rules by state (50 states and DC), version 1.0.0: New Mexico, Ad filing or review (primary source; checked 2026-10-25), https://probativegrowth.com/locations/new-mexico/#rule-filing, https://doi.org/10.5281/zenodo.23645751, CC BY 4.0."},{"state":"NY","stateName":"New York","topic":"filing","label":"Ad filing or review","status":"P","statusLabel":"Primary source","text":"None since June 1, 2026. The amended Rule 7.1 has no retention or pre-approval duty, so the old 7.1(k) (lawyer pre-approval, copies kept 3 years, website snapshots every 90 days) is gone, and Rule 7.3 no longer files targeted solicitations or keeps recipient lists.","note":"Rules 7.1 and 7.3 were replaced on the ABA model effective June 1, 2026, and Rule 7.4 is now reserved. We read the amended text in NYSBA’s compilation; the courts’ order is linked for reference.","sources":[{"label":"NYSBA, New York Rules of Professional Conduct as amended through July 1, 2026 (22 NYCRR Part 1200)","url":"https://nysba.org/wp-content/uploads/2026/08/NYSBA-NY-Rules-of-Professional-Conduct-August-10-2026.pdf","kind":"primary","accessed":"2026-10-24"},{"label":"Appellate Division joint order of May 27, 2026 amending Rules 1.0, 7.1, 7.3 and 7.4 (effective June 1, 2026)","url":"https://www.nycourts.gov/LegacyPDFS/rules/comments/orders/AdministrativeOrder-JointAppDivOrder-RulesOfProfessionalConduct-AttorneyAdvertising-052726f-r.pdf","kind":"primary","accessed":"2026-10-24"},{"label":"NYSBA, “The Amendments to the Advertising Rules” (Marjorie E. Gross, September 2026)","url":"https://nysba.org/wp-content/uploads/2026/08/The-Amendments-to-the-Advertising-Rules.pdf","kind":"secondary","accessed":"2026-10-24"}],"lastChecked":"2026-10-25","humanUrl":"https://probativegrowth.com/locations/new-york/#rule-filing","cite":"Probative, Lawyer advertising rules by state (50 states and DC), version 1.0.0: New York, Ad filing or review (primary source; checked 2026-10-25), https://probativegrowth.com/locations/new-york/#rule-filing, https://doi.org/10.5281/zenodo.23645751, CC BY 4.0."},{"state":"NC","stateName":"North Carolina","topic":"filing","label":"Ad filing or review","status":"P","statusLabel":"Primary source","text":"None.","sources":[{"label":"NC State Bar, Review of Law Firm Websites page","url":"https://www.ncbar.gov/for-lawyers/ethics-and-governing-rules/review-of-law-firm-websites/","kind":"primary","accessed":"2026-10-25"},{"label":"N.C. RPC 7.2 (NC State Bar site), final operative paragraph","url":"https://www.ncbar.gov/for-lawyers/ethics-and-governing-rules/rules-of-professional-conduct/71-76-information-about-legal-services/72-communications-concerning-a-lawyers-services-specific-rules/","kind":"primary","accessed":"2026-10-25"},{"label":"N.C. RPC 7.3 Direct Contact With Potential Clients (NC State Bar site)","url":"https://www.ncbar.gov/for-lawyers/ethics-and-governing-rules/rules-of-professional-conduct/71-76-information-about-legal-services/73-direct-contact-with-potential-clients/","kind":"primary","accessed":"2026-10-25"},{"label":"NC State Bar, Rules of Professional Conduct index","url":"https://www.ncbar.gov/for-lawyers/ethics-and-governing-rules/rules-of-professional-conduct/","kind":"primary","accessed":"2026-10-25"}],"lastChecked":"2026-10-25","humanUrl":"https://probativegrowth.com/locations/north-carolina/#rule-filing","cite":"Probative, Lawyer advertising rules by state (50 states and DC), version 1.0.0: North Carolina, Ad filing or review (primary source; checked 2026-10-25), https://probativegrowth.com/locations/north-carolina/#rule-filing, https://doi.org/10.5281/zenodo.23645751, CC BY 4.0."},{"state":"ND","stateName":"North Dakota","topic":"filing","label":"Ad filing or review","status":"P","statusLabel":"Primary source","text":"None.","sources":[{"label":"N.D.R. Prof. Conduct 7.2 Advertising (ndcourts.gov)","url":"https://www.ndcourts.gov/legal-resources/rules/ndrprofconduct/7-2","kind":"primary","accessed":"2026-10-25"},{"label":"N.D.R. Prof. Conduct 7.3 Solicitation of Clients (ndcourts.gov)","url":"https://www.ndcourts.gov/legal-resources/rules/ndrprofconduct/7-3","kind":"primary","accessed":"2026-10-25"},{"label":"N.D.R. Prof. Conduct 7.1 (ndcourts.gov)","url":"https://www.ndcourts.gov/legal-resources/rules/ndrprofconduct/7-1","kind":"primary","accessed":"2026-10-25"}],"lastChecked":"2026-10-25","humanUrl":"https://probativegrowth.com/locations/north-dakota/#rule-filing","cite":"Probative, Lawyer advertising rules by state (50 states and DC), version 1.0.0: North Dakota, Ad filing or review (primary source; checked 2026-10-25), https://probativegrowth.com/locations/north-dakota/#rule-filing, https://doi.org/10.5281/zenodo.23645751, CC BY 4.0."},{"state":"OH","stateName":"Ohio","topic":"filing","label":"Ad filing or review","status":"P","statusLabel":"Primary source","text":"None.","sources":[{"label":"Ohio Rules of Professional Conduct, official Supreme Court of Ohio PDF, title page","url":"https://sc.ohio.gov/docs/LegalResources/Rules/ProfConduct/profConductRules.pdf","kind":"primary","accessed":"2026-10-25"}],"lastChecked":"2026-10-25","humanUrl":"https://probativegrowth.com/locations/ohio/#rule-filing","cite":"Probative, Lawyer advertising rules by state (50 states and DC), version 1.0.0: Ohio, Ad filing or review (primary source; checked 2026-10-25), https://probativegrowth.com/locations/ohio/#rule-filing, https://doi.org/10.5281/zenodo.23645751, CC BY 4.0."},{"state":"OK","stateName":"Oklahoma","topic":"filing","label":"Ad filing or review","status":"P","statusLabel":"Primary source","text":"None.","sources":[{"label":"Okla. RPC 7.2 Advertising (OSCN)","url":"https://www.oscn.net/applications/oscn/DeliverDocument.asp?CiteID=481047","kind":"primary","accessed":"2026-10-25"},{"label":"Okla. RPC 7.3(c) Solicitation of Clients (OSCN)","url":"https://www.oscn.net/applications/oscn/DeliverDocument.asp?CiteID=481052","kind":"primary","accessed":"2026-10-25"}],"lastChecked":"2026-10-25","humanUrl":"https://probativegrowth.com/locations/oklahoma/#rule-filing","cite":"Probative, Lawyer advertising rules by state (50 states and DC), version 1.0.0: Oklahoma, Ad filing or review (primary source; checked 2026-10-25), https://probativegrowth.com/locations/oklahoma/#rule-filing, https://doi.org/10.5281/zenodo.23645751, CC BY 4.0."},{"state":"OR","stateName":"Oregon","topic":"filing","label":"Ad filing or review","status":"P","statusLabel":"Primary source","text":"None.","sources":[{"label":"Oregon RPC 7.2(c) (Oregon State Bar official PDF, as effective Sept. 3, 2026)","url":"https://www.osbar.org/_docs/rulesregs/orpc.pdf","kind":"primary","accessed":"2026-10-25"}],"lastChecked":"2026-10-25","humanUrl":"https://probativegrowth.com/locations/oregon/#rule-filing","cite":"Probative, Lawyer advertising rules by state (50 states and DC), version 1.0.0: Oregon, Ad filing or review (primary source; checked 2026-10-25), https://probativegrowth.com/locations/oregon/#rule-filing, https://doi.org/10.5281/zenodo.23645751, CC BY 4.0."},{"state":"PA","stateName":"Pennsylvania","topic":"filing","label":"Ad filing or review","status":"P","statusLabel":"Primary source","text":"None.","sources":[{"label":"Pennsylvania Rule of Professional Conduct 7.2","url":"https://www.pacodeandbulletin.gov/Display/pacode?file=%2Fsecure%2Fpacode%2Fdata%2F204%2Fchapter81%2Fs7.2.html","kind":"primary","accessed":"2026-10-24"}],"lastChecked":"2026-10-25","humanUrl":"https://probativegrowth.com/locations/pennsylvania/#rule-filing","cite":"Probative, Lawyer advertising rules by state (50 states and DC), version 1.0.0: Pennsylvania, Ad filing or review (primary source; checked 2026-10-25), https://probativegrowth.com/locations/pennsylvania/#rule-filing, https://doi.org/10.5281/zenodo.23645751, CC BY 4.0."},{"state":"RI","stateName":"Rhode Island","topic":"filing","label":"Ad filing or review","status":"P","statusLabel":"Primary source","text":"Ads are filed: a copy of each print ad (yellow pages excepted), radio recording and TV video goes to Supreme Court Disciplinary Counsel before or within 48 hours of first use (Rule 7.2(b)), and a copy of each targeted solicitation is sent too (7.3(d)). The rule names no fee. Copies are kept 3 years after last use, with when and where each ran.","sources":[{"label":"R.I. Sup. Ct. Rules Art. V, RPC 7.2(b) (courts.ri.gov PDF, Revised October 2023)","url":"https://www.courts.ri.gov/Courts/SupremeCourt/Documents/Supreme-Rules-Article5.pdf","kind":"primary","accessed":"2026-10-25"}],"lastChecked":"2026-10-25","humanUrl":"https://probativegrowth.com/locations/rhode-island/#rule-filing","cite":"Probative, Lawyer advertising rules by state (50 states and DC), version 1.0.0: Rhode Island, Ad filing or review (primary source; checked 2026-10-25), https://probativegrowth.com/locations/rhode-island/#rule-filing, https://doi.org/10.5281/zenodo.23645751, CC BY 4.0."},{"state":"SC","stateName":"South Carolina","topic":"filing","label":"Ad filing or review","status":"P","statusLabel":"Primary source","text":"None: the filing rule was deleted. Keep copies 2 years.","sources":[{"label":"South Carolina Rule of Professional Conduct 7.2","url":"https://www.sccourts.org/resources/judicial-community/court-rules/appellate/rule-407/rule-72/","kind":"primary","accessed":"2026-10-24"}],"lastChecked":"2026-10-25","humanUrl":"https://probativegrowth.com/locations/south-carolina/#rule-filing","cite":"Probative, Lawyer advertising rules by state (50 states and DC), version 1.0.0: South Carolina, Ad filing or review (primary source; checked 2026-10-25), https://probativegrowth.com/locations/south-carolina/#rule-filing, https://doi.org/10.5281/zenodo.23645751, CC BY 4.0."},{"state":"SD","stateName":"South Dakota","topic":"filing","label":"Ad filing or review","status":"P","statusLabel":"Primary source","text":"Ads: none; keep a copy of each ad for 2 years after its last use, with when and where it ran (Rule 7.2(c)). Every written or recorded solicitation is deposited with the State Bar’s Secretary-Treasurer, by return-receipt mail, at least 30 days before it is sent (7.3(c)), and carries “Advertising Material” (7.3(d)).","sources":[{"label":"South Dakota Rules of Professional Conduct, SDCL ch. 16-18, Appendix A, Rules 7.1 to 7.3 (official text, SD Legislature)","url":"https://sdlegislature.gov/api/Statutes/16-18-A.html","kind":"primary","accessed":"2026-10-24"}],"lastChecked":"2026-10-24","humanUrl":"https://probativegrowth.com/locations/south-dakota/#rule-filing","cite":"Probative, Lawyer advertising rules by state (50 states and DC), version 1.0.0: South Dakota, Ad filing or review (primary source; checked 2026-10-24), https://probativegrowth.com/locations/south-dakota/#rule-filing, https://doi.org/10.5281/zenodo.23645751, CC BY 4.0."},{"state":"TN","stateName":"Tennessee","topic":"filing","label":"Ad filing or review","status":"P","statusLabel":"Primary source","text":"None. Keep a copy of each ad for 2 years after its last use, with when and where it appeared (RPC 7.1(c)), and each targeted letter or message for 2 years (7.3(e)).","sources":[{"label":"Tenn. Sup. Ct. Order No. ADM2020-01505 (filed 09/01/2021), Appendix B (hosted on docs.tbpr.org), RPC 7.1(c)","url":"https://docs.tbpr.org/order-grants-tba-petition-to-amend-s-ct-rule-8-rpcs%207.1%207.2%207.3%207.4%207.5-denies-amendment%20to-s-ct-rule%208-rpc-7.6.pdf","kind":"primary","accessed":"2026-10-25"},{"label":"Board of Professional Responsibility, Board Notes Fall 2021 (docs.tbpr.org)","url":"https://docs.tbpr.org/pub/board-notes-fall-2021-2nd-issue.pdf","kind":"primary","accessed":"2026-10-25"}],"lastChecked":"2026-10-25","humanUrl":"https://probativegrowth.com/locations/tennessee/#rule-filing","cite":"Probative, Lawyer advertising rules by state (50 states and DC), version 1.0.0: Tennessee, Ad filing or review (primary source; checked 2026-10-25), https://probativegrowth.com/locations/tennessee/#rule-filing, https://doi.org/10.5281/zenodo.23645751, CC BY 4.0."},{"state":"TX","stateName":"Texas","topic":"filing","label":"Ad filing or review","status":"P","statusLabel":"Primary source","text":"File each non-exempt ad with the State Bar of Texas Advertising Review Committee within 10 days after first use, with a $100 fee. An unfiled non-exempt ad can draw a $250 fine plus the $100 fee. Optional pre-approval at least 30 days ahead; a finding of compliance binds in the lawyer’s favor (Rule 7.04). Exempt: website content other than the homepage, informational social posts that don’t offer services, and ads limited to name and contact details (Rule 7.05).","sources":[{"label":"Texas Disciplinary Rules of Professional Conduct, Part VII (2023)","url":"https://www.texasbar.com/Content/NavigationMenu/ForLawyers/AdvertisingReview/ADRULES2023.pdf","kind":"primary","accessed":"2026-10-24"},{"label":"State Bar of Texas, Advertising Review","url":"https://www.texasbar.com/adreview/","kind":"primary","accessed":"2026-10-24"}],"lastChecked":"2026-10-24","humanUrl":"https://probativegrowth.com/locations/texas/#rule-filing","cite":"Probative, Lawyer advertising rules by state (50 states and DC), version 1.0.0: Texas, Ad filing or review (primary source; checked 2026-10-24), https://probativegrowth.com/locations/texas/#rule-filing, https://doi.org/10.5281/zenodo.23645751, CC BY 4.0."},{"state":"UT","stateName":"Utah","topic":"filing","label":"Ad filing or review","status":"P","statusLabel":"Primary source","text":"None.","sources":[{"label":"Utah SCRP Rule 3-7.1 (Utah Courts legacy rules site)","url":"https://legacy.utcourts.gov/rules/view.php?type=ucja&rule=13-7.1","kind":"primary","accessed":"2026-10-25"},{"label":"Utah SCRP Rule 3-7.2 (reserved)","url":"https://legacy.utcourts.gov/rules/view.php?type=scrp&rule=3-7.2","kind":"primary","accessed":"2026-10-25"},{"label":"Utah SCRP Rule 3-7.3 (reserved)","url":"https://legacy.utcourts.gov/rules/view.php?type=scrp&rule=3-7.3","kind":"primary","accessed":"2026-10-25"}],"lastChecked":"2026-10-25","humanUrl":"https://probativegrowth.com/locations/utah/#rule-filing","cite":"Probative, Lawyer advertising rules by state (50 states and DC), version 1.0.0: Utah, Ad filing or review (primary source; checked 2026-10-25), https://probativegrowth.com/locations/utah/#rule-filing, https://doi.org/10.5281/zenodo.23645751, CC BY 4.0."},{"state":"VT","stateName":"Vermont","topic":"filing","label":"Ad filing or review","status":"S","statusLabel":"Secondary source","text":"None.","sources":[{"label":"CAMG white paper: Vermont lawyer advertising rules","url":"https://www.camginc.com/white-papers/vermont/","kind":"secondary","accessed":"2026-10-24"}],"lastChecked":"2026-10-25","humanUrl":"https://probativegrowth.com/locations/vermont/#rule-filing","cite":"Probative, Lawyer advertising rules by state (50 states and DC), version 1.0.0: Vermont, Ad filing or review (secondary source; checked 2026-10-25), https://probativegrowth.com/locations/vermont/#rule-filing, https://doi.org/10.5281/zenodo.23645751, CC BY 4.0."},{"state":"VA","stateName":"Virginia","topic":"filing","label":"Ad filing or review","status":"S","statusLabel":"Secondary source","text":"None.","sources":[{"label":"CAMG white paper: Virginia lawyer advertising rules","url":"https://www.camginc.com/white-papers/virginia/","kind":"secondary","accessed":"2026-10-24"}],"lastChecked":"2026-10-25","humanUrl":"https://probativegrowth.com/locations/virginia/#rule-filing","cite":"Probative, Lawyer advertising rules by state (50 states and DC), version 1.0.0: Virginia, Ad filing or review (secondary source; checked 2026-10-25), https://probativegrowth.com/locations/virginia/#rule-filing, https://doi.org/10.5281/zenodo.23645751, CC BY 4.0."},{"state":"WA","stateName":"Washington","topic":"filing","label":"Ad filing or review","status":"P","statusLabel":"Primary source","text":"None.","sources":[{"label":"Wash. RPC 7.1 (courts.wa.gov PDF)","url":"https://www.courts.wa.gov/court_rules/pdf/RPC/GA_RPC_07_01_00.pdf","kind":"primary","accessed":"2026-10-25"},{"label":"Wash. RPC 7.2 (courts.wa.gov PDF)","url":"https://www.courts.wa.gov/court_rules/pdf/RPC/GA_RPC_07_02_00.pdf","kind":"primary","accessed":"2026-10-25"},{"label":"Wash. RPC 7.3 (courts.wa.gov PDF)","url":"https://www.courts.wa.gov/court_rules/pdf/RPC/GA_RPC_07_03_00.pdf","kind":"primary","accessed":"2026-10-25"},{"label":"Wash. RPC 7.4 (courts.wa.gov PDF)","url":"https://www.courts.wa.gov/court_rules/pdf/RPC/GA_RPC_07_04_00.pdf","kind":"primary","accessed":"2026-10-25"},{"label":"Wash. RPC 7.5 (courts.wa.gov PDF)","url":"https://www.courts.wa.gov/court_rules/pdf/RPC/GA_RPC_07_05_00.pdf","kind":"primary","accessed":"2026-10-25"}],"lastChecked":"2026-10-25","humanUrl":"https://probativegrowth.com/locations/washington/#rule-filing","cite":"Probative, Lawyer advertising rules by state (50 states and DC), version 1.0.0: Washington, Ad filing or review (primary source; checked 2026-10-25), https://probativegrowth.com/locations/washington/#rule-filing, https://doi.org/10.5281/zenodo.23645751, CC BY 4.0."},{"state":"WV","stateName":"West Virginia","topic":"filing","label":"Ad filing or review","status":"P","statusLabel":"Primary source","text":"None.","sources":[{"label":"W. Va. Rules of Professional Conduct (courtswv.gov), page header","url":"https://www.courtswv.gov/legal-community/court-rules/west-virginia-rules-professional-conduct","kind":"primary","accessed":"2026-10-25"}],"lastChecked":"2026-10-25","humanUrl":"https://probativegrowth.com/locations/west-virginia/#rule-filing","cite":"Probative, Lawyer advertising rules by state (50 states and DC), version 1.0.0: West Virginia, Ad filing or review (primary source; checked 2026-10-25), https://probativegrowth.com/locations/west-virginia/#rule-filing, https://doi.org/10.5281/zenodo.23645751, CC BY 4.0."},{"state":"WI","stateName":"Wisconsin","topic":"filing","label":"Ad filing or review","status":"P","statusLabel":"Primary source","text":"Ads: none (SCR 20:7.2). Targeted written, recorded or electronic solicitations are filed with the Office of Lawyer Regulation within 5 days of sending, no fee (SCR 20:7.3(c)); for a mass mailing one copy of each version is enough, with the recipient list kept in the lawyer’s files. They carry “Advertising Material” on the envelope and at the start and end of the message.","sources":[{"label":"Wisconsin Supreme Court Rules, ch. 20, SCR 20:7.2 and 20:7.3 (official text, Wisconsin courts)","url":"https://www.wicourts.gov/sc/rules/chap20b.pdf","kind":"primary","accessed":"2026-10-24"}],"lastChecked":"2026-10-24","humanUrl":"https://probativegrowth.com/locations/wisconsin/#rule-filing","cite":"Probative, Lawyer advertising rules by state (50 states and DC), version 1.0.0: Wisconsin, Ad filing or review (primary source; checked 2026-10-24), https://probativegrowth.com/locations/wisconsin/#rule-filing, https://doi.org/10.5281/zenodo.23645751, CC BY 4.0."},{"state":"WY","stateName":"Wyoming","topic":"filing","label":"Ad filing or review","status":"P","statusLabel":"Primary source","text":"None.","sources":[{"label":"Wyo. Rules of Professional Conduct for Attorneys at Law (wyocourts.gov PDF, eff. 9-21-26), Rule 7.2(a)","url":"https://www.wyocourts.gov/app/uploads/2026/06/WY-Rules-Prof-Conduct-Eff.-9-21-26.pdf","kind":"primary","accessed":"2026-10-25"}],"lastChecked":"2026-10-25","humanUrl":"https://probativegrowth.com/locations/wyoming/#rule-filing","cite":"Probative, Lawyer advertising rules by state (50 states and DC), version 1.0.0: Wyoming, Ad filing or review (primary source; checked 2026-10-25), https://probativegrowth.com/locations/wyoming/#rule-filing, https://doi.org/10.5281/zenodo.23645751, CC BY 4.0."}]}