{"meta":{"dataset":"search-demand","title":"Google searches for a lawyer by practice area and state, English and Spanish (Google Ads Keyword Planner, Trends and Autocomplete)","version":"1.1.0","doi":"10.5281/zenodo.23877019","doiUrl":"https://doi.org/10.5281/zenodo.23877019","conceptDoi":"10.5281/zenodo.23851293","license":"CC BY 4.0","licenseUrl":"https://creativecommons.org/licenses/by/4.0/","attribution":"Source: Probative, Google searches for a lawyer by practice area and state, English and Spanish (Google Ads Keyword Planner, Trends and Autocomplete), version 1.1.0, https://doi.org/10.5281/zenodo.23877019, licensed CC BY 4.0.","citation":"Probative. (2026). Google searches for a lawyer by practice area and state, English and Spanish (Google Ads Keyword Planner, Trends and Autocomplete) (Version 1.1.0) [Data set]. Zenodo. https://doi.org/10.5281/zenodo.23877019","disclaimer":"Not legal advice. These are search counts and indexes from Google's keyword, Trends and Autocomplete data on the dates shown, kept for research and marketing planning. A search is not a client or a case, and the counts say nothing about any firm or lawyer.","notice":"Probative is a marketing firm, not a law firm; not legal advice.","lastChecked":"2026-10-30","url":"https://probativegrowth.com/data/v1/search-demand/changes.json","humanUrl":"https://probativegrowth.com/data/search-demand/","statusCodes":{"P":"primary source","S":"secondary source"}},"changes":[{"date":"2026-11-01","summary":"Version 1.1.0: the Bankruptcy family's rows for the US, the 50 states and DC, and its one searches-per-firm ratio, are withdrawn because their totals counted Spanish searches only; each family sentence now names only the languages it measures.","source":{"url":"https://probativegrowth.com/data/search-demand/"},"dataset":"search-demand"},{"date":"2026-10-31","summary":"First release: Google searches a month for a lawyer in 86 practice query families (English and Spanish), for the United States, the 50 states and DC (Google Ads Keyword Planner, Oct 2025–Sep 2026), cross-checked against a DataForSEO pull of the same Google Ads data for the US and 27 states, with Google Trends interest by state (12 months) for the head queries with enough data, and Google Autocomplete suggestions.","source":{"url":"https://probativegrowth.com/data/search-demand/"},"dataset":"search-demand"}]}