{"@context":{"@language":"en","@vocab":"https://schema.org/","arrayShape":"cr:arrayShape","citeAs":"cr:citeAs","column":"cr:column","conformsTo":"dct:conformsTo","containedIn":"cr:containedIn","cr":"http://mlcommons.org/croissant/","rai":"http://mlcommons.org/croissant/RAI/","data":{"@id":"cr:data","@type":"@json"},"dataType":{"@id":"cr:dataType","@type":"@vocab"},"dct":"http://purl.org/dc/terms/","description":{"@container":"@language"},"equivalentProperty":"cr:equivalentProperty","examples":{"@id":"cr:examples","@type":"@json"},"extract":"cr:extract","field":"cr:field","fileProperty":"cr:fileProperty","fileObject":"cr:fileObject","fileSet":"cr:fileSet","format":"cr:format","includes":"cr:includes","isArray":"cr:isArray","isLiveDataset":"cr:isLiveDataset","jsonPath":"cr:jsonPath","key":"cr:key","md5":"cr:md5","name":{"@container":"@language"},"parentField":"cr:parentField","path":"cr:path","recordSet":"cr:recordSet","references":"cr:references","regex":"cr:regex","repeated":"cr:repeated","replace":"cr:replace","samplingRate":"cr:samplingRate","sc":"https://schema.org/","separator":"cr:separator","source":"cr:source","subField":"cr:subField","transform":"cr:transform"},"@type":"sc:Dataset","conformsTo":"http://mlcommons.org/croissant/1.1","name":"Google searches for a lawyer by practice area and state, English and Spanish (Google Ads Keyword Planner, Trends and Autocomplete)","description":"How many people search Google for a lawyer each month, practice by practice: 84 query families (personal injury and its niches such as truck accidents, mesothelioma and birth injury; immigration subtypes; bankruptcy chapters; estate planning; intellectual property; employment subtypes and more), each asked in the plain English and Spanish words people type. For the whole US, all 50 states and DC, the file gives the searches a month in English and in Spanish (12-month average), the head query of each language and the month-by-month series, from Google Ads Keyword Planner (October 2025 to September 2026). Google reports close variants with one combined figure, so a family total counts each distinct monthly series once, and every query's own figure is listed. A second measured source, a DataForSEO pull of the same Google Ads data for the US and 27 states, is kept as a cross-check: a record per place counts the queries on which the two agree. Free Google sources add, for the head queries with enough data, Google Trends interest by state over the last 12 months (a relative index, never mixed with counts) and the Google Autocomplete suggestions for the head queries whose suggestions pass the filter (only suggestions in which every word is a common word, so no firm, brand, person or place is named). Where our firm census holds 100 or more firm websites for a practice in a state, a ratio gives the searches a month per firm website, with both inputs.","url":"https://probativegrowth.com/data/search-demand/","identifier":"https://doi.org/10.5281/zenodo.23877019","sameAs":["https://doi.org/10.5281/zenodo.23877019","https://doi.org/10.5281/zenodo.23851293","https://zenodo.org/records/23877019"],"version":"1.1.0","datePublished":"2026-11-02","dateModified":"2026-10-30","license":"https://creativecommons.org/licenses/by/4.0/","creator":{"@type":"sc:Organization","name":"Probative Growth","url":"https://probativegrowth.com"},"publisher":{"@type":"sc:Organization","name":"Probative Growth","url":"https://probativegrowth.com"},"citeAs":"Probative. (2026). Google searches for a lawyer by practice area and state, English and Spanish (Google Ads Keyword Planner, Trends and Autocomplete) (Version 1.1.0) [Data set]. Zenodo. https://doi.org/10.5281/zenodo.23877019","keywords":["lawyer search volume by state","legal keyword search volume","Spanish legal searches","practice area demand","law firm market size","Google Trends legal","personal injury search volume","immigration lawyer searches"],"inLanguage":"en","isAccessibleForFree":true,"isLiveDataset":false,"temporalCoverage":"2025-10/2026-09","spatialCoverage":{"@type":"sc:Place","name":"United States"},"distribution":[{"@type":"cr:FileObject","@id":"search-demand.csv","name":"search-demand.csv","description":"Every record, one row each (RFC 4180, UTF-8). Columns are described in README.txt.","contentUrl":"https://probativegrowth.com/data/v1/search-demand/search-demand.csv","contentSize":"2685445 B","encodingFormat":"text/csv","sha256":"e1b5a737be5332f31d8603cb40c867b45f4586232f9d397e9a07fdda2d64df65"},{"@type":"cr:FileObject","@id":"search-demand.json","name":"search-demand.json","description":"Every record with its full sources, under a meta envelope (credit line, DOI, license).","contentUrl":"https://probativegrowth.com/data/v1/search-demand/search-demand.json","contentSize":"7550353 B","encodingFormat":"application/json","sha256":"96313384018b59c4b0101d6a5feb9d853a3096486a1b58133a32d90386033a65"}],"recordSet":[{"@type":"cr:RecordSet","@id":"search-demand","name":"search-demand","description":"The records of Google searches for a lawyer by practice area and state, English and Spanish (Google Ads Keyword Planner, Trends and Autocomplete), one per CSV row.","key":{"@id":"search-demand/id"},"field":[{"@type":"cr:Field","@id":"search-demand/id","name":"id","description":"Stable record id (never reused)","dataType":"sc:Text","source":{"fileObject":{"@id":"search-demand.csv"},"extract":{"column":"id"}}},{"@type":"cr:Field","@id":"search-demand/jurisdiction","name":"jurisdiction","description":"US for the whole country, else the two-letter code of a state or DC; together the records cover the whole US, all 50 states and DC","dataType":"sc:Text","source":{"fileObject":{"@id":"search-demand.csv"},"extract":{"column":"jurisdiction"}}},{"@type":"cr:Field","@id":"search-demand/stateName","name":"stateName","description":"The place's name: United States, or the name of the state or DC","dataType":"sc:Text","source":{"fileObject":{"@id":"search-demand.csv"},"extract":{"column":"stateName"}}},{"@type":"cr:Field","@id":"search-demand/level","name":"level","description":"family (measured searches for one query family in one place), crosscheck (agreement of the two measured sources in one place), trends (US: Google Trends interest by state over 12 months for one head query), autocomplete (US: Google's suggestions for one head query) or opportunity (searches a month per firm website advertising the practice)","dataType":"sc:Text","source":{"fileObject":{"@id":"search-demand.csv"},"extract":{"column":"level"}}},{"@type":"cr:Field","@id":"search-demand/status","name":"status","description":"P primary source, S secondary source","dataType":"sc:Text","source":{"fileObject":{"@id":"search-demand.csv"},"extract":{"column":"status"}}},{"@type":"cr:Field","@id":"search-demand/text","name":"text","description":"The record in one plain-English sentence","dataType":"sc:Text","source":{"fileObject":{"@id":"search-demand.csv"},"extract":{"column":"text"}}},{"@type":"cr:Field","@id":"search-demand/value","name":"value","description":"The record's main figure, in `unit` (every other measure is in the JSON record and its text)","dataType":"sc:Float","source":{"fileObject":{"@id":"search-demand.csv"},"extract":{"column":"value"}}},{"@type":"cr:Field","@id":"search-demand/unit","name":"unit","description":"Unit of value","dataType":"sc:Text","source":{"fileObject":{"@id":"search-demand.csv"},"extract":{"column":"unit"}}},{"@type":"cr:Field","@id":"search-demand/asOf","name":"asOf","description":"Date of the Keyword Planner export the figures come from (or of the DataForSEO pull, crosscheck rows)","dataType":"sc:Date","source":{"fileObject":{"@id":"search-demand.csv"},"extract":{"column":"asOf"}}},{"@type":"cr:Field","@id":"search-demand/lastChecked","name":"lastChecked","description":"The day it was last confirmed (YYYY-MM-DD)","dataType":"sc:Date","source":{"fileObject":{"@id":"search-demand.csv"},"extract":{"column":"lastChecked"}}},{"@type":"cr:Field","@id":"search-demand/sourceLabels","name":"sourceLabels","description":"Sources, separated by \" | \"","dataType":"sc:Text","source":{"fileObject":{"@id":"search-demand.csv"},"extract":{"column":"sourceLabels"}}},{"@type":"cr:Field","@id":"search-demand/sourceUrls","name":"sourceUrls","description":"Source URLs, in the same order","dataType":"sc:Text","source":{"fileObject":{"@id":"search-demand.csv"},"extract":{"column":"sourceUrls"}}},{"@type":"cr:Field","@id":"search-demand/confidence","name":"confidence","description":"high, medium or low: computed from status, a second check, age against the refresh cadence and sampling error (rule: /data/#confidence)","dataType":"sc:Text","source":{"fileObject":{"@id":"search-demand.csv"},"extract":{"column":"confidence"}}},{"@type":"cr:Field","@id":"search-demand/confidenceBasis","name":"confidenceBasis","description":"The reasons for the confidence level, in a short phrase","dataType":"sc:Text","source":{"fileObject":{"@id":"search-demand.csv"},"extract":{"column":"confidenceBasis"}}}]}]}