{"meta":{"dataset":"serp-landscape","title":"Google search landscape for legal searches: directories, videos, People Also Ask and how concentrated the top 10 is","version":"1.0.0","doi":"10.5281/zenodo.23851322","doiUrl":"https://doi.org/10.5281/zenodo.23851322","conceptDoi":"10.5281/zenodo.23851321","license":"CC BY 4.0","licenseUrl":"https://creativecommons.org/licenses/by/4.0/","attribution":"Source: Probative, Google search landscape for legal searches: directories, videos, People Also Ask and how concentrated the top 10 is, version 1.0.0, https://doi.org/10.5281/zenodo.23851322, licensed CC BY 4.0.","citation":"Probative. (2026). Google search landscape for legal searches: directories, videos, People Also Ask and how concentrated the top 10 is (Version 1.0.0) [Data set]. Zenodo. https://doi.org/10.5281/zenodo.23851322","disclaimer":"Not legal advice. These are counts of what Google showed on two days for the searches in the sample; results vary by place, device and day, and the sample is not every search made.","notice":"Probative is a marketing firm, not a law firm; not legal advice.","lastChecked":"2026-10-30","url":"https://probativegrowth.com/data/v1/serp-landscape/groups/ALL-ALL-ALL-AVVO-IN-TOP10.json","humanUrl":"https://probativegrowth.com/data/serp-landscape/","statusCodes":{"P":"primary source","S":"secondary source"}},"key":"ALL-ALL-ALL-AVVO-IN-TOP10","records":[{"id":"serp-landscape:ALL-ALL-ALL-AVVO-IN-TOP10","dataset":"serp-landscape","group":"ALL-ALL-ALL-AVVO-IN-TOP10","groupType":"avvo_in_top10","segmentType":"all","segment":"all","language":"all","status":"P","text":"All legal searches: 12.0% of searches with Avvo in the top 10, across 2,240 legal searches (22,089 top-10 results) saved from Google in the United States on 2026-10-29 and 30.","value":12,"unit":"% of searches with Avvo in the top 10","queries":2240,"slots":22089,"version":"1.0.0","sources":[{"label":"Probative, Google results saved 2026-10-29 and 2026-10-30 (methods and data)","url":"https://probativegrowth.com/research/benchmarks/serp-landscape/","kind":"methods"}],"lastChecked":"2026-10-30","confidence":"medium","confidenceBasis":"one primary source, no second check"}]}