{"meta":{"dataset":"serp-landscape","title":"Google search landscape for legal searches: directories, videos, People Also Ask and how concentrated the top 10 is","version":"1.0.0","doi":"10.5281/zenodo.23851322","doiUrl":"https://doi.org/10.5281/zenodo.23851322","conceptDoi":"10.5281/zenodo.23851321","license":"CC BY 4.0","licenseUrl":"https://creativecommons.org/licenses/by/4.0/","attribution":"Source: Probative, Google search landscape for legal searches: directories, videos, People Also Ask and how concentrated the top 10 is, version 1.0.0, https://doi.org/10.5281/zenodo.23851322, licensed CC BY 4.0.","citation":"Probative. (2026). Google search landscape for legal searches: directories, videos, People Also Ask and how concentrated the top 10 is (Version 1.0.0) [Data set]. Zenodo. https://doi.org/10.5281/zenodo.23851322","disclaimer":"Not legal advice. These are counts of what Google showed on two days for the searches in the sample; results vary by place, device and day, and the sample is not every search made.","notice":"Probative is a marketing firm, not a law firm; not legal advice.","lastChecked":"2026-10-30","url":"https://probativegrowth.com/data/v1/serp-landscape/index.json","humanUrl":"https://probativegrowth.com/data/serp-landscape/","statusCodes":{"P":"primary source","S":"secondary source"}},"summary":"What a person sees when they search Google for a lawyer or legal help in the United States: how often lawyer directories (FindLaw, Justia, Avvo, Super Lawyers and others), videos and the People Also Ask box appear, how many of the top-10 results are directories, and how concentrated the results are in a few websites, by practice area, search type (cost, near me, best, versus, how-to) and language (English, Spanish). Built from 2,240 legal searches (22,089 top-10 results) saved from Google on 2026-10-29 and 30; every group has at least 30 searches and no firm or person is named.","key":"group","count":855,"keys":[{"key":"ALL-ALL-ALL-AVVO-IN-TOP10","url":"https://probativegrowth.com/data/v1/serp-landscape/groups/ALL-ALL-ALL-AVVO-IN-TOP10.json","records":1},{"key":"ALL-ALL-ALL-DIRECTORY-IN-TOP10","url":"https://probativegrowth.com/data/v1/serp-landscape/groups/ALL-ALL-ALL-DIRECTORY-IN-TOP10.json","records":1},{"key":"ALL-ALL-ALL-DIRECTORY-SLOTS-PER-SERP","url":"https://probativegrowth.com/data/v1/serp-landscape/groups/ALL-ALL-ALL-DIRECTORY-SLOTS-PER-SERP.json","records":1},{"key":"ALL-ALL-ALL-DISTINCT-DOMAINS","url":"https://probativegrowth.com/data/v1/serp-landscape/groups/ALL-ALL-ALL-DISTINCT-DOMAINS.json","records":1},{"key":"ALL-ALL-ALL-DOMAINS-IN-5PLUS-QUERIES","url":"https://probativegrowth.com/data/v1/serp-landscape/groups/ALL-ALL-ALL-DOMAINS-IN-5PLUS-QUERIES.json","records":1},{"key":"ALL-ALL-ALL-DOMAINS-SEEN-ONCE-SHARE","url":"https://probativegrowth.com/data/v1/serp-landscape/groups/ALL-ALL-ALL-DOMAINS-SEEN-ONCE-SHARE.json","records":1},{"key":"ALL-ALL-ALL-FINDLAW-IN-TOP10","url":"https://probativegrowth.com/data/v1/serp-landscape/groups/ALL-ALL-ALL-FINDLAW-IN-TOP10.json","records":1},{"key":"ALL-ALL-ALL-JUSTIA-IN-TOP10","url":"https://probativegrowth.com/data/v1/serp-landscape/groups/ALL-ALL-ALL-JUSTIA-IN-TOP10.json","records":1},{"key":"ALL-ALL-ALL-PAA-SHOWN","url":"https://probativegrowth.com/data/v1/serp-landscape/groups/ALL-ALL-ALL-PAA-SHOWN.json","records":1},{"key":"ALL-ALL-ALL-SLOT-SHARE-DIRECTORY","url":"https://probativegrowth.com/data/v1/serp-landscape/groups/ALL-ALL-ALL-SLOT-SHARE-DIRECTORY.json","records":1},{"key":"ALL-ALL-ALL-SLOT-SHARE-FIRM-NAMED","url":"https://probativegrowth.com/data/v1/serp-landscape/groups/ALL-ALL-ALL-SLOT-SHARE-FIRM-NAMED.json","records":1},{"key":"ALL-ALL-ALL-SLOT-SHARE-GOV-EDU","url":"https://probativegrowth.com/data/v1/serp-landscape/groups/ALL-ALL-ALL-SLOT-SHARE-GOV-EDU.json","records":1},{"key":"ALL-ALL-ALL-SLOT-SHARE-OTHER","url":"https://probativegrowth.com/data/v1/serp-landscape/groups/ALL-ALL-ALL-SLOT-SHARE-OTHER.json","records":1},{"key":"ALL-ALL-ALL-SLOT-SHARE-REFERENCE-MEDIA","url":"https://probativegrowth.com/data/v1/serp-landscape/groups/ALL-ALL-ALL-SLOT-SHARE-REFERENCE-MEDIA.json","records":1},{"key":"ALL-ALL-ALL-SLOT-SHARE-VIDEO-SOCIAL","url":"https://probativegrowth.com/data/v1/serp-landscape/groups/ALL-ALL-ALL-SLOT-SHARE-VIDEO-SOCIAL.json","records":1},{"key":"ALL-ALL-ALL-SUPERLAWYERS-IN-TOP10","url":"https://probativegrowth.com/data/v1/serp-landscape/groups/ALL-ALL-ALL-SUPERLAWYERS-IN-TOP10.json","records":1},{"key":"ALL-ALL-ALL-TOP10-DOMAINS-SLOT-SHARE","url":"https://probativegrowth.com/data/v1/serp-landscape/groups/ALL-ALL-ALL-TOP10-DOMAINS-SLOT-SHARE.json","records":1},{"key":"ALL-ALL-ALL-TOP100-DOMAINS-SLOT-SHARE","url":"https://probativegrowth.com/data/v1/serp-landscape/groups/ALL-ALL-ALL-TOP100-DOMAINS-SLOT-SHARE.json","records":1},{"key":"ALL-ALL-ALL-TWO-OR-MORE-DIRECTORIES","url":"https://probativegrowth.com/data/v1/serp-landscape/groups/ALL-ALL-ALL-TWO-OR-MORE-DIRECTORIES.json","records":1},{"key":"ALL-ALL-ALL-VIDEO-IN-TOP10","url":"https://probativegrowth.com/data/v1/serp-landscape/groups/ALL-ALL-ALL-VIDEO-IN-TOP10.json","records":1},{"key":"LANGUAGE-EN-EN-AVVO-IN-TOP10","url":"https://probativegrowth.com/data/v1/serp-landscape/groups/LANGUAGE-EN-EN-AVVO-IN-TOP10.json","records":1},{"key":"LANGUAGE-EN-EN-DIRECTORY-IN-TOP10","url":"https://probativegrowth.com/data/v1/serp-landscape/groups/LANGUAGE-EN-EN-DIRECTORY-IN-TOP10.json","records":1},{"key":"LANGUAGE-EN-EN-DIRECTORY-SLOTS-PER-SERP","url":"https://probativegrowth.com/data/v1/serp-landscape/groups/LANGUAGE-EN-EN-DIRECTORY-SLOTS-PER-SERP.json","records":1},{"key":"LANGUAGE-EN-EN-DISTINCT-DOMAINS","url":"https://probativegrowth.com/data/v1/serp-landscape/groups/LANGUAGE-EN-EN-DISTINCT-DOMAINS.json","records":1},{"key":"LANGUAGE-EN-EN-DOMAINS-IN-5PLUS-QUERIES","url":"https://probativegrowth.com/data/v1/serp-landscape/groups/LANGUAGE-EN-EN-DOMAINS-IN-5PLUS-QUERIES.json","records":1},{"key":"LANGUAGE-EN-EN-DOMAINS-SEEN-ONCE-SHARE","url":"https://probativegrowth.com/data/v1/serp-landscape/groups/LANGUAGE-EN-EN-DOMAINS-SEEN-ONCE-SHARE.json","records":1},{"key":"LANGUAGE-EN-EN-FINDLAW-IN-TOP10","url":"https://probativegrowth.com/data/v1/serp-landscape/groups/LANGUAGE-EN-EN-FINDLAW-IN-TOP10.json","records":1},{"key":"LANGUAGE-EN-EN-JUSTIA-IN-TOP10","url":"https://probativegrowth.com/data/v1/serp-landscape/groups/LANGUAGE-EN-EN-JUSTIA-IN-TOP10.json","records":1},{"key":"LANGUAGE-EN-EN-PAA-SHOWN","url":"https://probativegrowth.com/data/v1/serp-landscape/groups/LANGUAGE-EN-EN-PAA-SHOWN.json","records":1},{"key":"LANGUAGE-EN-EN-SLOT-SHARE-DIRECTORY","url":"https://probativegrowth.com/data/v1/serp-landscape/groups/LANGUAGE-EN-EN-SLOT-SHARE-DIRECTORY.json","records":1},{"key":"LANGUAGE-EN-EN-SLOT-SHARE-FIRM-NAMED","url":"https://probativegrowth.com/data/v1/serp-landscape/groups/LANGUAGE-EN-EN-SLOT-SHARE-FIRM-NAMED.json","records":1},{"key":"LANGUAGE-EN-EN-SLOT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