What happens to calls from ads
Probative benchmarks, 2025–2026, version 4.0.1
- Share of calls from ads that were missed
- under 5%
- Answered calls of two to ten minutes
- 45–50%
- Missed-call rate outside business hours compared with business hours
- above average (1.3–1.7×)
Bands and tiers are approximate, plus or minus one step. CC BY 4.0.