What a signed client costs, by ad channel
Probative benchmarks, 2025–2026, version 4.0.1
- Search and video ads on Google and Microsoft: ad cost per signed client
- $5,500–6,000
- Local Services Ads: ad cost per signed client
- $4,000–4,500
Bands and tiers are approximate, plus or minus one step. CC BY 4.0.