What law-firm search-ad clicks cost
Probative benchmarks, 2025–2026, version 4.0.1
- Injury cases: average cost per search-ad click
- $50–75
- Click-through rate of law-firm search ads
- under 5%
- Share of search-ad clicks made on a phone
- 85–90%
Bands and tiers are approximate, plus or minus one step. CC BY 4.0.