What people type when they search for a lawyer
Probative benchmarks, 2025–2026, version 4.0.1
- Searches that say "near me": share of search-ad clicks
- 10–15%
- Searches written in Spanish: share of search-ad clicks
- 3%
- Searches for a lawyer with no case type named: share of search-ad clicks
- 40–45%
Bands and tiers are approximate, plus or minus one step. CC BY 4.0.