Texas: lawyer ad rules

Checked October 28, 2026. Each rule says how we sourced it.

Filing Primary source

Unless exempt, a lawyer files each ad or solicitation communication with the State Bar's Advertising Review Committee no later than 10 days after dissemination, with a copy, an application and a fee (Rule 7.04(a)).

Required in each ad Primary source

An ad must publish the name of a lawyer responsible for its content and identify the lawyer's primary practice location (Rule 7.02(a)).

Results and claims Primary source

A communication may not be false or misleading or substantially likely to create unjustified expectations about results (Rule 7.01(a)).

Waiting period Primary source

Under Penal Code 38.12(d), a lawyer commits an offense by sending a written communication, or making a solicitation (in person, by phone, by social media direct message or other electronic communication), to someone who has not sought…

Referral and lead rules Primary source

A lawyer may not pay or offer anything of value to a person not licensed to practice law for soliciting or referring prospective clients, except nominal thank-you gifts (Rule 7.03(e)).

Not legal advice. Rules change; check with your state bar and counsel before you run an ad.

Source: Probative Growth · All Texas rules and sources