[
 {
  "table_id": "ad-call-outcomes",
  "title": "What happens to calls from ads",
  "dimension": "Share of calls from ads that were missed",
  "value": "2.5",
  "unit": "% (band)",
  "n_band": "30+",
  "note": "Band under 5%. Missed calls divided by all calls from ads. Injury and employment combined."
 },
 {
  "table_id": "ad-call-outcomes",
  "title": "What happens to calls from ads",
  "dimension": "Answered calls under half a minute",
  "value": "12.5",
  "unit": "% (band)",
  "n_band": "30+",
  "note": "Band 10–15%. Share of answered calls from ads. Injury and employment combined."
 },
 {
  "table_id": "ad-call-outcomes",
  "title": "What happens to calls from ads",
  "dimension": "Answered calls of half a minute to two minutes",
  "value": "22.5",
  "unit": "% (band)",
  "n_band": "30+",
  "note": "Band 20–25%. Share of answered calls from ads. Injury and employment combined."
 },
 {
  "table_id": "ad-call-outcomes",
  "title": "What happens to calls from ads",
  "dimension": "Answered calls of two to ten minutes",
  "value": "47.5",
  "unit": "% (band)",
  "n_band": "30+",
  "note": "Band 45–50%. Share of answered calls from ads. Injury and employment combined."
 },
 {
  "table_id": "ad-call-outcomes",
  "title": "What happens to calls from ads",
  "dimension": "Answered calls of ten minutes or more",
  "value": "12.5",
  "unit": "% (band)",
  "n_band": "30+",
  "note": "Band 10–15%. Share of answered calls from ads. Injury and employment combined."
 },
 {
  "table_id": "ad-call-outcomes",
  "title": "What happens to calls from ads",
  "dimension": "Missed-call rate outside business hours compared with business hours",
  "value": "1.5",
  "unit": "x (band)",
  "n_band": "30+",
  "note": "Tier above average (1.3–1.7×). Business hours are 8 a.m. to 6 p.m., Monday to Friday, local time. Injury and employment combined."
 },
 {
  "table_id": "ad-call-outcomes",
  "title": "What happens to calls from ads",
  "dimension": "Share of calls from ads that arrive outside business hours",
  "value": "17.5",
  "unit": "% (band)",
  "n_band": "30+",
  "note": "Band 15–20%. Evenings, nights and weekends. Injury and employment combined."
 }
]