Local Services Ads: what kind of leads arrive and what gets charged
Probative benchmarks, 2025–2026, version 4.0.1
- Phone-call leads
- 95–100%
- Leads the advertiser was charged for
- 80–85%
- Leads credited back after a dispute
- 5–10%
Bands and tiers are approximate, plus or minus one step. CC BY 4.0.