AI answers and organic search clicks
Probative benchmarks, 2025–2026, version 4.0.1
- Drop in click-through where ranking held: all queries
- 55%
- Action rate of AI-assistant visitors divided by organic visitors
- 3.5×
- Share of AI-assistant visits from the largest assistant
- 75–100%
Bands and tiers are approximate, plus or minus one step. CC BY 4.0.