See where your firm stands

About

The Probative editorial team: roles and how we check our work

The roles behind every Probative page, and how a page is researched, sourced, reviewed and corrected. Roles only: we never publish names.

Updated October 25, 2026

On this page · 6 sections
  1. Who is on the editorial team?
  2. How is a page researched?
  3. How is each claim sourced?
  4. Who reviews a page before it is published?
  5. How often are pages reviewed again?
  6. How are mistakes corrected?

Every page on this site is published under the Probative editorial team. This page says who is on it, by role, and how a page is researched, sourced, reviewed and corrected. We never publish names, because the pages are meant to be judged by their sources.

Who is on the editorial team?

RoleWhat it is responsible for
ResearcherFinds the primary source for each fact (the statute, the bar or court rule, the agency page or the platform’s own policy), saves it and dates it.
WriterDrafts in plain English for a busy managing partner and explains every term the first time it appears.
Native Spanish writer and second native reviewerWrite and check every Spanish page. No machine-translated Spanish is published.
Fact checkerCompares every number, date and quote with the saved source and refuses anything the source does not say.
Rules reviewerReads each statement about lawyer advertising against the text of the rule, and keeps the rules library current.
Data stewardKeeps the datasets, their versions and their DOIs accurate.
EditorFinal read for plain language, no hype and no promises.
Corrections ownerReceives reports of errors, fixes confirmed ones in public and keeps the log.

One person may fill more than one role, but the person who writes a page is never the only person who checks it.

How is a page researched?

Each page starts with a question that law firms, or their clients, really ask. The researcher looks for the primary source first and saves it with the date it was read. Secondary sources, such as surveys and trade press, are used only when no primary source exists, and the page says so.

How is each claim sourced?

Every number, date, rule and policy statement goes into a claims registry with its source, a short quote from that source and an expiry date. Statements about platform policy expire sooner than statistics, because platforms change their rules often. Automated checks stop a page from publishing when a number on it matches no registered claim. Studies show how every figure was worked out.

Who reviews a page before it is published?

A person other than the writer checks every sentence against its source. Software helps by running the claims check, a link check and accessibility checks, but it does not approve a page. A page about rules is reviewed against the rule itself, and every published page shows when it was last reviewed.

How often are pages reviewed again?

Pages about rules, deadlines and platform policies are reviewed at least once a year, and sooner when a rule changes. The rules library records the date each rule was last checked. A page whose claims have expired goes back for review before it is changed.

How are mistakes corrected?

Errors are corrected on the page, with the date and a short note of what changed. We never silently change a published number, and an error in our favor is handled exactly like one against us. Every correction goes in the corrections log. To report an error, email hello@probativegrowth.com with the page and what is wrong.

The full rules are in the editorial policy. The verified facts page lists the facts about Probative Growth that you can check.

Questions firms ask

Why are there no names on your pages?

Because a page should stand on its sources, not on who signed it. Every page names its sources and says when it was last reviewed, and the team is described by role so you know what each person is responsible for.

Do you use AI to write pages?

Software, including AI tools, can help sort research and draft a first English version. A person checks every sentence and every source before anything is published, and no Spanish we publish is drafted by AI.

Where do I start?

See where your firm stands.

Tick what your firm already has: 7 questions, about 2 minutes. You’ll see your stage, what we’d change first, and one place to start, with its price.

See where your firm stands

Or get a free review: Probative Growth records a 90-second video of what clients see when they look you up, and emails it within 2 business days.

Step 2 of 2. Where should we send the video for your site?

We use this to send your video. No newsletter, and no sales calls unless you ask.

We use what you send to reply. To learn which of our ads work, we tell Google, Microsoft and Meta that a request came in, with the ad you clicked (if any) and a scrambled copy of your email and phone, never your message. Never sold, never added to lists. Global Privacy Control or an email to us turns this off. By sending this form you agree to our privacy policy.

See every price