Not a law firm, and no legal advice
Probative is a marketing firm, not a law firm or lawyer referral service, and does not give legal advice. Pages about lawyer-advertising rules, platform policies, deadlines and other laws are general information, checked on the date shown, and may change. They aren’t a substitute for advice from your own counsel and your state bar, which decide every legal question. Reading this site creates no attorney-client relationship.
No guarantees
We don’t promise any number of leads, calls or signed cases, any ranking, any mention or citation in AI answers, or any return on ad spend. Platforms and AI engines are run by others and change without notice; Google itself says no one can guarantee a top ranking (Google). Forecasts are estimates with stated ranges. We promise the work and the reporting, on written service levels.
ILLUSTRATIVE examples
Any example on this site built from invented numbers, such as the sample Monday report or sample AI answers, is labeled ILLUSTRATIVE. It shows a format, not a result.
Past work
Our founder’s record describes work led outside Probative, at other companies, in anonymous form, with figures rounded down. It is not a Probative client result and doesn’t predict future results.
No testimonials yet
This site carries no testimonials, reviews or client results. We will publish client results only when they are real, measured under The Probative Standard, and approved in writing by the client, following the FTC’s rule on reviews and testimonials (FTC).
Third-party names
Platform, product and company names belong to their owners. Naming them doesn’t mean they endorse us, or that we endorse them.