Law firm websites and landing pages, built to sign cases

A law firm website has one job: help the right person reach your firm and sign. We build fast, accessible sites and landing pages in English and Spanish, wire them to your intake so every visit’s source reaches your CRM, and put every account and file in your firm’s name.

What a site needs to sign cases

Design matters less than most redesigns assume. These matter more.

Problems we fix most often

How a project runs

A full site usually takes 8 to 12 weeks. A landing page takes far less.

What we need from you: access to your domain, hosting and current site; your intake criteria and case types; an hour with your intake lead; photos of your real office and people if you have them; and your attorney’s time for reviews, which we schedule from week 1 because it is usually the longest step.

What you get at launch: the site in your accounts, an editing guide, the page archive with every approved version, the redirect map, and a list of every tag, form and number on the site with what each one does.

Accessibility, done for real

Plaintiffs filed 3,117 website-accessibility suits in federal court in 2025, up 27% from 2024, with New York and Florida drawing the most (Seyfarth). The Justice Department says the ADA applies to the web content of businesses open to the public (ADA.gov), and its rule for state and local governments uses WCAG 2.1 AA as the standard, with compliance dates now in 2027 and 2028 (Federal Register). Law firms have physical offices that serve the public, so their sites sit closer to that line than most.

What we do on every page we build, in English and Spanish:

• Keyboard and screen readers. Every link, button and form field works with a keyboard alone, with a visible focus outline, and makes sense read aloud.
• Forms people can finish. Visible labels, clear error messages beside each field, no time limits, and no puzzle CAPTCHAs.
• Contrast and size. Text that meets contrast minimums, and tap targets large enough for a thumb.
• Zoom and reflow. Pages that still work at 200% zoom and on a narrow phone screen.
• Captions and language. Captions on every video; Spanish passages marked as Spanish so screen readers pronounce them correctly.
• Tested by people. Automated checks catch only part of the problems, so we also test by keyboard and with screen readers before launch.

We never install accessibility overlay widgets. In 2025 the FTC ordered one overlay vendor to pay $1 million over claims that its tool made sites compliant (FTC). Reported issues on pages we built are fixed within 5 business days. Every site links to an accessibility statement and a way to report a problem.

Tracking that holds up, and stays lawful

• Click IDs captured first-party. Your own page code copies the ad’s click ID from the address into a hidden form field and into your call tracking, so signed cases can be matched back to the ad even when a visitor rejects marketing tags.
• Consent before marketing tags. Pixels and similar tags wait for consent. California’s wiretap and recording claims over web tracking remain a live risk even after SB 690 narrowed some suits from 2027 (Baker Donelson), so we keep tracking lean everywhere.
• No session replay on California sites, consent or not; it adds little and draws suits.
• Forms that ask only what intake needs. No injury details, charges or immigration status in web forms. Those belong in a conversation with your intake team.
• A recording notice on every tracked line, because several states require every party’s consent to record a call.
• A monthly tag audit of every site we maintain, logged with its date.

Choosing what to build on

We pick the system with you, by four tests: can you take it with you, is it fast, can your staff edit it, and is it secure. That usually means one of three paths.

Moving to a new site without losing search traffic

A redesign can wipe out years of search history if the move is careless. Our move plan:

1. Inventory every old address and the traffic, links and signed cases each one brought.
2. Keep what works. Pages that rank keep their substance, even when the design changes.
3. Redirect everything else, one old address to its closest new one, never all to the homepage.
4. Launch in stages where we can, starting with the pages that matter least.
5. Watch daily for 30 days in Search Console and call tracking, and fix any drop in days.

Landing pages for your ads

Ads work better when each click lands on a page made for that search: one practice, one city, one language, one next step. Landing pages are priced on their own line, in English, with a Spanish version as an add-on, and they are built to the same standard as a full site. We build landing pages for each campaign, written to match the ad, with the same required statements and disclosures, and a tracked number of their own so the Monday report can show each page’s cost per signed case. Landing pages for ads are often kept out of search results on purpose, so they don’t compete with your main practice pages.

Every page is lawyer advertising

• Your attorney approves every page before it goes live, and every later change to claims, fees or results.
• Required words appear. Your responsible lawyer’s name and office location where your state requires them, and required statements in every language a page uses.
• Filing and records. Texas exempts website pages other than the homepage from filing, though they still follow its advertising rules (State Bar of Texas). New York asks firms to keep snapshots of their websites every 90 days (22 NYCRR 1200.7.1). California’s definition of an advertisement covers electronic communications broadly (§6157). We keep a dated archive of every version we publish.
• No unprovable claims. No superlatives, no guarantees, and no results or testimonials your state’s rules don’t allow.

How we measure it in signed cases

A site’s success is not its design award or its bounce rate. It is how many signed cases start on it. The Monday report shows signed cases by the page where the visit began, for ad landing pages and for organic practice pages, and, for ad landing pages, the cost per signed case once a page has at least 5 signed cases. When we change a page, the change log records it, so you can see whether the change helped.

How it changes by practice

• Personal injury: call-first pages, parallel Spanish pages, and fee explanations that carry your state’s cost statement.
• Criminal defense: pages for a worried relative at night, with what happens after an arrest in your county.
• Family law: discreet design, a quick-exit button on sensitive pages, and no tracking that could follow a visitor.
• Estate planning: larger type, plain words, and clear package and fee explanations.
• Immigration: pages in each language your office serves, and plain warnings about notario fraud.

Pages need words: see legal content. Pages need to rank: see law firm SEO.