Immigration · SEO and AI search
Immigration SEO and AI search in the languages your clients speak
Pages by matter type in each language you serve, notario warnings, official-source links and AI answers in many languages, judged on retained clients.
- Flat, published fees; you pay the ad platforms directly.
- Every account in your name; leave any month after 90 days.
- Your attorney approves every ad, and we check your state’s rules during setup.
Immigration SEO puts your firm in front of people researching a visa, a green card, citizenship or a court case, in the language they search in. We build pages by matter type for each language your office serves, warn readers plainly about notario fraud, link to official sources, and work on what AI answers say, then judge it on retained clients from organic search.
The page plan
| Page group | Examples | What each page does |
|---|---|---|
| Family-based | Petitions for spouses, parents and children; adjustment of status; consular processing | Explains eligibility basics, the steps, and what to gather |
| Citizenship | Naturalization, citizenship through parents | Explains requirements and the interview process |
| Humanitarian | Asylum, U visas, VAWA, TPS where available | Explains who may qualify and why timing matters |
| Removal defense | Immigration court, bond hearings, appeals | Links to the official court listing (EOIR) and explains the first steps |
| Work and business | Work visas, employer sponsorship | Explains options for employers and workers |
| Protection from scams | How to check who you’re talking to; why notarios can’t help | Follows the FTC’s guidance: only a lawyer or a DOJ-accredited representative can give immigration advice, and official USCIS forms are free (FTC) |
One page per language, written fresh
Google judges a page’s language from its visible text and tries to match pages to the searcher’s language, and it recommends separate addresses for each language, paired with hreflang tags (Google). So each language gets its own pages, written by native writers and checked by a second reviewer, never machine-translated. Spanish comes first for most firms; Chinese, Vietnamese, Tagalog, Korean and Arabic each have more than a million speakers at home in the US (Census ACS 2024), and we add them only where your firm serves callers in that language.
Writing rules for immigration pages
- Never “notario,” and no wording that suggests a non-lawyer can help.
- No promises of approvals, green cards or timelines.
- No implied government ties. Pages say clearly that your firm is a private law firm.
- Official sources for anything that changes: forms, fees, processing times and court locations are linked, not copied.
- Languages claimed only when true. California limits claims about serving clients in another language (State Bar of California).
Your Business Profile, in every language you serve
Your profile lists the languages your office truly serves, describes your services in those languages, and keeps hours accurate. Reviews are asked of every client the same way, and replies never reveal anything about anyone’s case. See local SEO.
AI answers, in many languages
People ask AI assistants immigration questions in their own language, and answers vary from run to run (MediaPost). We track how often answers name your firm, in English and each language you serve, and keep an error log, because a wrong phone number or a wrong claim about your services can send someone to a scammer. See AI search.
How we measure it
Organic retained clients appear on four lines in the Monday report (non-brand, brand, Business Profile, AI assistants), by matter group and language, each marked tracked or self-reported.
The paid side is on immigration ads; the overview is on immigration.
Questions firms ask
- Should pages explain government fees and forms?
- They should explain the process and link to the official sources for current forms, fees and processing times, rather than copying numbers that change. Telling readers that official USCIS forms are free, as the FTC does, protects them from scams.
- How do we list languages on our Business Profile?
- Only the languages someone at your firm truly serves clients in. California, for one, limits claims that a firm serves clients in another language to situations where a lawyer can, or where the ad names the job title of the person who speaks it.
- What if an AI answer gives wrong immigration information about our firm?
- We log it, trace where it came from, and fix it at the source, such as a directory listing or an old page, and tell you within 2 business days. In immigration, a wrong fact can cost someone their case.
Sources
- FTC: how to avoid immigration scams and get real help · Accessed October 24, 2026
- EOIR: immigration court listing · Accessed October 24, 2026
- Google Search Central: managing multi-regional and multilingual sites · Accessed October 24, 2026
- State Bar of California: Rules of Professional Conduct (Rule 7.1, comment 5, on language-ability claims) · Accessed October 23, 2026
- MediaPost: AI brand recommendations vary from run to run · Accessed October 23, 2026
- U.S. Census Bureau, ACS 2024 1-year, table C16001 (via Census Reporter) · Accessed October 24, 2026
Start with your own numbers.
Booking from January 2027. Until then, everything we publish is free to use.
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Free video review
A 90-second video on your public ads and search presence, made by a person, in 48 hours.
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The measurement study, $3,000
Your numbers, from click to signed case, in 14 business days. 7-day refund; credited if you sign within 30 days.
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Choose your plan
A package or single services, every one with a published price. You own every account.