Family law · SEO and AI search
Family law SEO and AI search, written with privacy in mind
Custody, divorce and support pages by county, a careful Business Profile and AI answers, built for readers who may share a device.
- Flat, published fees; you pay the ad platforms directly.
- Every account in your name; leave any month after 90 days.
- Your attorney approves every ad, and we check your state’s rules during setup.
Family-law SEO helps people find your firm while they are still deciding whether to act, often quietly, sometimes on a device someone else can see. We write pages that answer cost, process and timing for each matter in your state and counties, keep your Business Profile careful and current, and work on what AI answers say, then judge it all on retained clients from organic search.
How family-law clients search
| Stage | What people search | What the page must do |
|---|---|---|
| Thinking about it | how does divorce work in [state]; how is custody decided | Explain the process plainly, with no pressure |
| Worried about money | how much does a divorce cost; who pays child support | Explain fees and costs honestly, including flat-fee options you offer |
| Ready to act | divorce lawyer [city]; custody lawyer near me | Show who you are, how to start, and how you protect privacy |
| In danger or in a hurry | emergency custody [county]; how to get a protective order | Lead with safety and the fastest path to help, with a quick-exit button |
| After a decree | modify child support [state]; move away with my child | Explain modifications and what changes count |
The page plan
- One page per matter you want: uncontested and contested divorce, custody and parenting time, child and spousal support, modifications, relocation, protective orders, paternity, mediation and collaborative options, prenuptial agreements.
- County pages with real detail: which court hears family cases, filing basics, local mediation or parenting-class requirements, linked to the official court pages. No swap-the-county pages: Google treats near-identical pages made mainly to rank as spam (Google).
- Spanish versions of key pages, written fresh by native writers. Google tries to match pages to the searcher’s language (Google).
Privacy built into the pages
- A quick-exit button on pages about abuse, protective orders and safety, like the one the National Domestic Violence Hotline uses (The Hotline).
- No marketing tags on safety pages, and no tag anywhere before consent.
- Forms that ask little. Name, a safe way to reach the person, and a safe time. No details of the situation in a web form.
- A safe-contact field on every form: “Is it safe for us to call, text or email you?”
Your Business Profile and reviews
Family clients leave fewer reviews, and many prefer privacy. Ask every client the same way, never pressure, never offer anything, and never ask only happy clients (Google). A reply never confirms that someone was a client or mentions a matter (ABA Formal Opinion 496). More on local SEO.
AI answers for family-law questions
Google’s AI answers appear on 23.6% of legal searches (Ahrefs), and family questions are mostly decision questions: whether to file, what custody looks like, what it costs. We track how often AI answers name your firm for those questions in your counties, in English and Spanish, and fix what the answers read. See AI search.
How we measure it
Organic retained clients appear on four lines in the Monday report: non-brand, brand (never credited to SEO), Business Profile and AI assistants, by page group, each marked tracked or self-reported. Safety pages are counted through intake answers rather than tags.
The paid side is on family law ads; the overview is on family law.
Questions firms ask
- Which family-law pages matter most?
- The ones that answer cost, process and timing for the matters you want: divorce, custody, support, modifications and protective orders, explained for your state and county. Plain answers to 'how much will this cost' and 'how long will it take' earn more calls than pages about the firm.
- Can we track visitors on our protective-order pages?
- Keep it to what the page needs to work. We put no marketing tags on safety pages, add a quick-exit button, and count those pages' results through calls and intake answers instead.
- Should we write about our custody wins?
- Usually not. Results rules vary by state, custody outcomes depend on facts, and families value privacy. Pages that explain how custody decisions are made build more trust.
Sources
- National Domestic Violence Hotline (quick-exit design) · Accessed October 24, 2026
- Google Search Central: spam policies (scaled content abuse) · Accessed October 24, 2026
- ABA Formal Opinion 496 (2021): responding to online criticism without revealing client information · Accessed October 24, 2026
- Google Maps contribution policy: no incentives for reviews and no selective solicitation · Accessed October 24, 2026
- Ahrefs: AI Overviews appear on 23.6% of legal queries · Accessed October 23, 2026
- Google Search Central: managing multi-regional and multilingual sites · Accessed October 24, 2026
Start with your own numbers.
Booking from January 2027. Until then, everything we publish is free to use.
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Free video review
A 90-second video on your public ads and search presence, made by a person, in 48 hours.
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The measurement study, $3,000
Your numbers, from click to signed case, in 14 business days. 7-day refund; credited if you sign within 30 days.
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