Pricing
Pricing: every service and package, published
Flat monthly fees by the ad spend we manage, never a percentage. Four packages, a full menu, setup, terms and founding seats, all published.
The rules, before the numbers
- Fee
- Flat and published. Never a percentage of ad spend, never per lead or per case, no markup.
- Ceiling
- You never pay more than the package that covers the services you pick.
- Setup
- One month's fee, once, capped at $10,000. The $3,000 measurement study counts toward it.
- Term
- 90 days, then month to month on 30 days' notice. +3% at month 13.
Four packages, priced by the ad spend we manage
Most firms want Google and SEO, so Google + SEO is where most start. Each package is one flat monthly fee; you pay the ad platforms directly.
| Ad spend | Most firms start here Google + SEO | Search | Full Ads | Full Service |
|---|---|---|---|---|
| Up to $15k | $8,750 | $3,750 | $6,500 | $11,500 |
| $15k–$30k | $9,500 | $4,500 | $7,500 | $12,500 |
| $30k–$60k | $10,500 | $5,500 | $9,000 | $14,000 |
| $60k–$100k | $11,500 | $6,500 | $11,000 | $16,000 |
| $100k–$200k | $13,000 | $8,000 | $15,000 | $20,000 |
- Most firms start here
Google + SEO
Google + SEO: monthly fee by ad spend Up to $15k $8,750 a month $15k–$30k $9,500 a month $30k–$60k $10,500 a month $60k–$100k $11,500 a month $100k–$200k $13,000 a month -
Search
Search: monthly fee by ad spend Up to $15k $3,750 a month $15k–$30k $4,500 a month $30k–$60k $5,500 a month $60k–$100k $6,500 a month $100k–$200k $8,000 a month -
Full Ads
Full Ads: monthly fee by ad spend Up to $15k $6,500 a month $15k–$30k $7,500 a month $30k–$60k $9,000 a month $60k–$100k $11,000 a month $100k–$200k $15,000 a month -
Full Service
Full Service: monthly fee by ad spend Up to $15k $11,500 a month $15k–$30k $12,500 a month $30k–$60k $14,000 a month $60k–$100k $16,000 a month $100k–$200k $20,000 a month
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Google + SEO
- Google and Microsoft search ads
- Local Services Ads with our growth system
- SEO and AI search
- Local SEO and Google Business Profile
- Intake monitoring (20 graded calls)
- Signed-case reporting
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Search
- Google and Microsoft search ads
- Local Services Ads with our growth system
- Intake monitoring (20 graded calls)
- Signed-case reporting
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Full Ads
- Search plus Meta and YouTube
- Spanish
- Two on/off tests a year
- A caseload forecast
- Intake monitoring (50 graded calls + secret shop)
- Signed-case reporting
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Full Service
- Full Ads plus SEO and AI search
- Local SEO and Google Business Profile
SEO by market size: Prices shown are for a metro of 1M–5M people. $1,500 less a month under 1M people; $2,000 more for 5M+ or a statewide practice.
How the packages work
- Setup
- One month's fee, once, capped at $10,000. The $3,000 measurement study counts toward it.
- At $100k of ad spend and up
- From $100k of managed ad spend, our founder acts as your head of growth (fractional CMO included), with 4 tests a year, agent-level intake QA and streaming-TV management up to $25k.
- Extra offices
- $2,500 a month for each extra office or state.
- Above the top band
- Above $200k of managed ad spend: +$2,000 a month per additional $100k, on every package and ad line.
- Smallest plan
- $2,500 a month, with the Monday report and a quarterly review.
- Term
- 90 days, then month to month on 30 days' notice. +3% at month 13.
- Founding seats
- 3 seats: 25% off the monthly fee for 12 months, discount capped at $2,500 a month; anonymized results may be published only with the firm's written approval; a review is never part of the deal.
- Taxes
- Any state tax is added on top.
Every service, one price each
Buy any line on its own. Every line includes the Monday signed-case report.
The rules we price by
A firm never pays more than the matching package.
- Flat, published fees by the monthly ad spend we manage (3-month average). Never a percentage of ad spend, never per case or per lead, no media markup; the firm pays the platforms directly.
- A firm never pays more than the cheapest package that covers its chosen services (lower of menu total and package).
- Signed-case reporting (the Monday report, reconciled to the firm's records) is included in every line.
- No 'from' prices anywhere: every price is a published number.
Never included
So nobody is surprised by a bill.
- Ad spend (the firm pays the platforms directly)
- Bought links
- Audiences built from client lists
- AI-drafted Spanish without native review
- Virtual offices
- Paid reviews
- Hosting
- Filming
- Intake staff
Not sure yet?
Start with the study: $3,000.
Your cost per signed case today, where cases leak, a 90-day plan; 7-day refund; credited in full to setup if you sign within 30 days of the readout.
Every service and every package has a published, flat price. You pay the ad platforms directly, and our fee is never a percentage of your ad spend, never a price per lead and never a price per case. Signed-case reporting, the Monday report, is included in everything.
The packages
| Ad spend | Most firms start here Google + SEO | Search | Full Ads | Full Service |
|---|---|---|---|---|
| Up to $15k | $8,750 | $3,750 | $6,500 | $11,500 |
| $15k–$30k | $9,500 | $4,500 | $7,500 | $12,500 |
| $30k–$60k | $10,500 | $5,500 | $9,000 | $14,000 |
| $60k–$100k | $11,500 | $6,500 | $11,000 | $16,000 |
| $100k–$200k | $13,000 | $8,000 | $15,000 | $20,000 |
- Most firms start here
Google + SEO
Google + SEO: monthly fee by ad spend Up to $15k $8,750 a month $15k–$30k $9,500 a month $30k–$60k $10,500 a month $60k–$100k $11,500 a month $100k–$200k $13,000 a month -
Search
Search: monthly fee by ad spend Up to $15k $3,750 a month $15k–$30k $4,500 a month $30k–$60k $5,500 a month $60k–$100k $6,500 a month $100k–$200k $8,000 a month -
Full Ads
Full Ads: monthly fee by ad spend Up to $15k $6,500 a month $15k–$30k $7,500 a month $30k–$60k $9,000 a month $60k–$100k $11,000 a month $100k–$200k $15,000 a month -
Full Service
Full Service: monthly fee by ad spend Up to $15k $11,500 a month $15k–$30k $12,500 a month $30k–$60k $14,000 a month $60k–$100k $16,000 a month $100k–$200k $20,000 a month
-
Google + SEO
- Google and Microsoft search ads
- Local Services Ads with our growth system
- SEO and AI search
- Local SEO and Google Business Profile
- Intake monitoring (20 graded calls)
- Signed-case reporting
-
Search
- Google and Microsoft search ads
- Local Services Ads with our growth system
- Intake monitoring (20 graded calls)
- Signed-case reporting
-
Full Ads
- Search plus Meta and YouTube
- Spanish
- Two on/off tests a year
- A caseload forecast
- Intake monitoring (50 graded calls + secret shop)
- Signed-case reporting
-
Full Service
- Full Ads plus SEO and AI search
- Local SEO and Google Business Profile
SEO by market size: Prices shown are for a metro of 1M–5M people. $1,500 less a month under 1M people; $2,000 more for 5M+ or a statewide practice.
Most firms start with Google + SEO: Google and Microsoft search ads, Local Services Ads with our growth system, SEO and AI search, local SEO and your Google Business Profile, intake monitoring and the Monday report, judged together.
How the bands work
- Your band is the three-month average of the monthly ad spend we manage on Google, Microsoft, Local Services Ads, Meta and YouTube. One unusual month doesn’t move it.
- ChatGPT ads and streaming TV have their own fee schedules, so their spend doesn’t count toward your band.
- Above the top band, each further step of spend adds a published amount, on the card.
- Never a percentage. Inside a band your fee is flat, whatever you spend.
SEO is priced by market size
SEO is a full service, bought alone or inside Google + SEO and Full Service. It is priced by the size of your market: Local, Metro or Major. Package prices are shown for a metro, with the adjustments for smaller and larger markets on the card.
Practice areas and offices
- Search and Google + SEO cover up to 2 practice areas; Full Ads and Full Service up to 4; from $100k a month of managed ad spend, there is no limit. Each extra practice area has its own monthly price.
- Each extra office or state has its own monthly price, covering its report line, Business Profile, local pages and that state’s ad rules.
Every service, one price each
The fairness rule
You never pay more than the matching package. If the services you choose from the menu add up to more than the cheapest package that covers them, you pay the package price.
Setup, terms and the minimum
- Setup is one month’s fee, paid once, up to the cap on the card. If you did the measurement study first, its full fee counts toward setup.
- A 90-day first term, then month to month on 30 days’ notice. No buyout and no exit fee.
- Setup and the first month are paid up front by bank transfer (ACH).
- Fees rise 3% at month 13, and the date is in your contract.
- A minimum monthly plan applies, because the Monday report and the quarterly review come with every plan.
- Service credits: a missed service promise earns 5% of that month’s fee, up to 20%. Credits cover our work, never case results.
- Taxes: any state tax on our services is added on top of the fee and shown on your invoice.
- Travel: no visits are included in any package. In-person visits in any state are billed at cost, with no markup, only with your written approval first.
A head of growth from $100k
From $100k a month of managed ad spend, our founder acts as your head of growth, the fractional CMO, at no extra fee, with four tests a year, agent-level intake review and streaming-TV management within the card’s limit. Below that, the fractional CMO can be added to any package or to independent measurement.
Founding seats
Three founding seats, at 25% off the monthly fee for 12 months, with the discount capped at the monthly amount on the card. In return, we may publish your anonymized results after day 90, only with your written approval of the final text, and any published result says you had the discount. A review is never part of the deal.
The first step
The measurement study puts your own numbers in front of you in 14 business days, with a 7-day refund and its full fee credited to setup if you start a plan with us within 30 days of the readout.
Why the rules look like this
Bar rules limit how a law firm may pay a marketer. Texas bars giving a marketing vendor a share of firm revenue (Opinion 706), and Florida treats a fee share or a flat charge per case accepted as impermissible (Opinion 18-1). So our accountability lives in the terms: a weekly signed-case count from your records, written service promises, and the right to leave any month after 90 days.
Every term is in plain words on terms in plain English.
Pricing questions
- Why bands instead of a percentage of ad spend?
- A percentage pays an agency more when you spend more, whether or not you sign more. Bands keep our fee flat inside a wide range of spend and step only at published points, so our budget advice has nothing to gain from a bigger budget.
- Why is the Monday report in every plan?
- Because every service we sell is judged on signed cases from your own records, and that takes real work: tracking, uploads and a weekly match to your CRM. That is also why there is a minimum monthly plan.
- Do you charge per lead, per case or a share of fees?
- Never. Bar rules restrict paying a marketer a share of a firm's revenue or a price per case, and we wouldn't want it anyway. Our fee doesn't depend on leads, cases, settlements or legal fees.
- What happens if our ad spend changes?
- Your band is set by the three-month average of the spend we manage, so a single busy or slow month doesn't move it. If the average moves into another band and stays there, your fee follows on 30 days' notice.
- What's never included?
- Your ad spend, which you pay to the platforms directly; hosting; filming; intake staff; bought links; audiences built from client lists; AI-drafted Spanish; virtual-office listings; and paid reviews.
- Do you work with our competitors?
- We don't offer exclusivity at launch, so we may work with other firms in your market. One firm's data never informs another firm's bids, budgets or values, and we tell you in writing if we work with another firm in your practice and metro.
Sources
- Texas Professional Ethics Committee, Opinion 706 (no share of firm revenue to a marketing vendor) · Accessed October 23, 2026
- Florida Bar Ethics Opinion 18-1 (no fee share or flat charge per case accepted) · Accessed October 23, 2026
Start with your own numbers.
Booking from January 2027. Until then, everything we publish is free to use.
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Free video review
A 90-second video on your public ads and search presence, made by a person, in 48 hours.
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The measurement study, $3,000
Your numbers, from click to signed case, in 14 business days. 7-day refund; credited if you sign within 30 days.
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Choose your plan
A package or single services, every one with a published price. You own every account.