Legal content in English and Spanish, approved by your attorney

Legal content is the writing that answers the questions people ask before they hire a lawyer. Ours is written by legal writers, checked against your state’s advertising rules, approved by your attorney, and dated, in English and in Spanish written fresh by native writers. Each piece is priced on its own, so you can buy one page or a year’s plan.

What we write

• Practice-area pages. One page for each kind of case you take, answer-first: what it is, what it’s worth knowing, how the process works, what it costs, what the deadlines are, and what happens when someone calls.
• City and county pages, only where there is something true and useful to say about the place: its courts, its roads, its languages, its local process. Google treats many near-identical city pages as spam (Google), and so do readers.
• Guides and articles that answer the questions your intake team hears every week, in the words callers use.
• FAQs with real questions and short, direct answers your attorney is comfortable standing behind.
• Attorney and firm pages that state facts, such as bar admissions, languages spoken and years in practice, without claims a bar could read as misleading.

Where the topics come from

We don’t guess what to write. Each content plan draws on three sources:

1. Real searches in your area, in English and Spanish, by practice and case type.
2. Your intake calls. The questions callers ask, the misunderstandings intake corrects, and the reasons good cases don’t sign. These make the most useful pages, because no keyword tool sees them.
3. AI prompts. The questions people ask AI assistants about your practice and city, from our AI search panel where you have it. A page that answers those questions plainly is one an AI answer can quote.

The plan then ranks topics by what they could mean for signed cases, not by search volume alone. A page about a case type you rarely take ranks low, however popular the search.

How a piece gets made

Google asks site owners to make it clear who created content, how it was created and why (Google). Our process answers all three: named roles, a disclosed method and a reader’s question as the reason.

Rules every piece follows

• Answer first. The opening lines answer the question. Background comes after.
• Plain English. Short sentences, everyday words, legal terms explained the first time they appear. We aim for about an eighth-grade reading level, because stressed people read slowly.
• Sources for every fact. Statutes, court rules, agency pages and studies, linked, with the date we checked them.
• Local and current. Deadlines, court names and processes for your state and county, checked against current sources.
• No legal advice. Pages explain how things generally work and send readers to your firm for advice on their own situation. Each carries a clear line saying it isn’t legal advice and that reading it doesn’t create an attorney-client relationship.
• No invented people. No fake authors, no made-up client stories, no stock “testimonials,” and no AI-made faces.
• Spanish for Spanish readers. Neutral US Spanish, the formal usted, and words people actually use. We never write “notario” as if it meant a lawyer, never use “Latinx” (only 4% of Hispanic adults use it, per Pew), and never run Spanish through machine translation.

AI, honestly

AI tools can speed up research and first drafts. They can also invent cases, misstate deadlines and copy other people’s words. Bar opinions on generative AI, including the ABA’s Formal Opinion 512 (ABA), Florida’s Opinion 24-1 (LawNext) and Texas’s Opinion 705 (Texas), stress competence, confidentiality and supervision. So our rules are simple:

• AI may help with an English first draft or an outline. It never has the last word.
• A person checks every sentence and every source before your attorney sees the piece.
• No client or case information goes into any AI tool for content work.
• Spanish is never drafted by AI.
• Google’s spam policies ban using generative AI “to generate many pages without adding value” (Google). We don’t, at any scale.

Ethics notes

• Content is often advertising. California’s definition of an advertisement covers electronic communications that encourage people to hire a lawyer (§6157), and other states treat website content similarly. Your attorney approves every piece.
• Results and testimonials appear only where your state’s rules and your attorney allow them, with any disclaimers the rules require.
• Required statements appear in every language a page uses.
• The state basics are in the lawyer advertising rules by state; your counsel and your bar decide.

How we measure it in signed cases

Content is judged by the visits it starts and the cases they become. The Monday report shows signed cases by the page group where the visit began, such as case-type pages, city pages, Spanish pages and guides. Pages that bring visits but never calls get rewritten or retired. Pages with fewer than 5 signed cases show their counts, not a cost per case.

How it changes by practice

• Personal injury: pages by crash type and injury, with your state’s deadlines and fault rules.
• Criminal defense: what happens after an arrest in your county, written for the relative who calls.
• Family law: custody, support and divorce pages written with care for privacy and safety.
• Estate planning: wills, trusts and probate in plain words, with your state’s rules and fees explained.
• Employment law: rights, deadlines and what to bring, for workers or for employers.
• Lemon law: pages by make, model and defect, built on your state’s lemon law.
• Immigration: pages in each language your office serves, with plain warnings about notario fraud.

Content does more with a sound site underneath it: see websites and law firm SEO.