Free tools: does AI name your firm, state ad rules, and a video review

Free, human-made tools for law firms: an AI-answer check, a state ad-rules lookup and a free video review. No ROI calculators and no automated scores.

Updated October 24, 2026

Three free tools, each built to give you something true and useful, not a score designed to sell you something.

Does AI name your firm?

A person runs a small, labeled sample of the questions people ask AI assistants about your practice and city, in English and Spanish, and sends you what the answers said: how often your firm was named, which sources they cited, and anything wrong they said about you. Within 48 hours. AI answers change from run to run (MediaPost), so we never give you one screenshot as proof. Request the free AI check.

State ad-rules lookup

A filterable table of lawyer-advertising rules for every state: filing duties, required statements, waiting periods, testimonial and specialist rules, and call-recording consent, with sources and a verification status on every cell. Open the state rules library.

Free video review

A person reviews your firm’s public ads and search presence, in English and Spanish, and sends a 90-second walkthrough of three findings with a one-page summary, within 48 hours. No account access, no call required. Request the free video review.

What we don’t offer, on purpose

  • No ROI calculators. Made-up inputs make made-up answers.
  • No instant “AI visibility scores.” One number from one run misleads.
  • No chatbots. If you have a question, a person answers it.

For your own numbers, see the templates or the measurement study.

Questions firms ask

Why no ROI calculator?
A calculator multiplies guesses and returns a confident number. We'd rather show you your own numbers, from your own records, in the measurement study or the cost-per-signed-case template.
Are the checks automated?
The AI check and the video review are made by a person. The state rules lookup is a table you can filter yourself.

Start with your own numbers.

Booking from January 2027. Until then, everything we publish is free to use.

  1. Free video review

    A 90-second video on your public ads and search presence, made by a person, in 48 hours.

  2. The measurement study, $3,000

    Your numbers, from click to signed case, in 14 business days. 7-day refund; credited if you sign within 30 days.

  3. Choose your plan

    A package or single services, every one with a published price. You own every account.