Resources · Ad rules library
Lawyer advertising rules by state: a 50-state table
Filing, required statements, waiting periods and call-recording consent for every state and DC, with sources and how each was checked.
- Jurisdictions
- 51
- Rule cells
- 459
- P Primary source
- 84
- S Secondary source
- 229
- D ABA model default
- 144
- U Open question
- 2
Every state and DC
| State | Ad filing | Required in each ad | Waiting period | Recording | Texting law | How checked |
|---|---|---|---|---|---|---|
| Alabama AL | No filing | Name plus office address or city | 21 days (targeted injury or wrongful-death contact) | One-party consent | None found beyond federal law | P Primary source 6 S Secondary source 2 D ABA model default 1 |
| Alaska AK | No filing | Name plus office address or city | None found | One-party consent | None found beyond federal law | S Secondary source 5 D ABA model default 4 |
| Arizona AZ | No filing | Name plus contact details | None found | One-party consent | State rules, state-enforced | P Primary source 5 S Secondary source 3 D ABA model default 1 |
| Arkansas AR | No filing | Name plus office address or city | 30 days (wrongful-death claims) | One-party consent | None found beyond federal law | S Secondary source 6 D ABA model default 3 |
| California CA | No filing | Name plus office address or city | None found | All-party consent | None found beyond federal law | P Primary source 8 S Secondary source 1 |
| Colorado CO | No filing | Name plus contact details | 30 days (personal injury or wrongful death (statute)) | One-party consent | None found beyond federal law | P Primary source 5 S Secondary source 1 D ABA model default 3 |
| Connecticut CT | Filed at or before first use, No fee | Name plus contact details | 40 days (injury contact) | All-party consent | State rules, state-enforced | P Primary source 1 S Secondary source 7 D ABA model default 1 |
| Delaware DE | No filing | Name plus office address or city | None found | All-party consent | None found beyond federal law | S Secondary source 5 D ABA model default 4 |
| District of Columbia DC | No filing | No explicit clause | None found | One-party consent | None found beyond federal law | S Secondary source 6 D ABA model default 3 |
| Florida FL | Filed before first use, $250 ($750 late) | Name plus office address or city | 30 days (written injury or accident contact) | All-party consent | State law with private suits | P Primary source 7 S Secondary source 2 |
| Georgia GA | No filing | Name plus contact details | 30 days (written injury or accident contact) | One-party consent | None found beyond federal law | P Primary source 5 S Secondary source 2 D ABA model default 2 |
| Hawaii HI | No filing | A responsible lawyer or firm named | 30 days (injury contact) | One-party consent | None found beyond federal law | S Secondary source 5 D ABA model default 4 |
| Idaho ID | No filing | Name plus office address or city | None found | One-party consent | None found beyond federal law | S Secondary source 5 D ABA model default 4 |
| Illinois IL | No filing | Name plus office address or city | None found | All-party consent | None found beyond federal law | P Primary source 5 S Secondary source 2 D ABA model default 2 |
| Indiana IN | Only targeted solicitations filed, $50 (solicitations) | Name plus office address or city | 30 days (injury contact) | One-party consent | None found beyond federal law | P Primary source 2 S Secondary source 3 D ABA model default 4 |
| Iowa IA | No filing | Name plus contact details | None found | One-party consent | None found beyond federal law | S Secondary source 4 D ABA model default 5 |
| Kansas KS | No filing | A responsible lawyer or firm named | None found | One-party consent | None found beyond federal law | S Secondary source 5 D ABA model default 4 |
| Kentucky KY | Voluntary review, $75 (voluntary) | Name plus office address or city | 30 days (disasters only) | One-party consent | None found beyond federal law | P Primary source 1 S Secondary source 5 D ABA model default 3 |
| Louisiana LA | Filed at or before first use, $175 ($275 late) | Name plus office address or city | 30 days (injury contact) | One-party consent | None found beyond federal law | P Primary source 5 S Secondary source 2 D ABA model default 2 |
| Maine ME | No filing | Name plus office address or city | None found | One-party consent | None found beyond federal law | S Secondary source 5 D ABA model default 4 |
| Maryland MD | No filing | A responsible lawyer or firm named | 30 days (injury contact (statute), unless the person asked) | All-party consent | State law with private suits | S Secondary source 7 D ABA model default 2 |
| Massachusetts MA | No filing | A responsible lawyer or firm named | None found | All-party consent | None found beyond federal law | S Secondary source 6 D ABA model default 3 |
| Michigan MI | No filing | Name plus contact details | None found | Mixed | None found beyond federal law | S Secondary source 6 D ABA model default 3 |
| Minnesota MN | No filing | Name plus contact details | None found | One-party consent | None found beyond federal law | S Secondary source 5 D ABA model default 4 |
| Mississippi MS | Filed before first use, $25 ($150 late) | Name plus office address or city | None found | One-party consent | None found beyond federal law | P Primary source 1 S Secondary source 3 D ABA model default 4 U Open question 1 |
| Missouri MO | No filing | A set sentence in every ad; a set sentence in every ad | 30 days (injury contact) | One-party consent | None found beyond federal law | S Secondary source 7 D ABA model default 2 |
| Montana MT | No filing | Name plus contact details | None found | All-party consent | None found beyond federal law | S Secondary source 5 D ABA model default 4 |
| Nebraska NE | No filing | Name plus office address or city | None found | One-party consent | None found beyond federal law | S Secondary source 5 D ABA model default 4 |
| Nevada NV | Filed after first use, $100 | A responsible lawyer or firm named | 30 days (targeted injury or wrongful-death writing) | All-party consent | None found beyond federal law | P Primary source 5 S Secondary source 3 D ABA model default 1 |
| New Hampshire NH | No filing | Name plus office address or city | None found | All-party consent | None found beyond federal law | S Secondary source 5 D ABA model default 4 |
| New Jersey NJ | No filing | A responsible lawyer or firm named | 30 days (mass-disaster events only) | One-party consent | State rules, state-enforced | S Secondary source 7 D ABA model default 2 |
| New Mexico NM | No filing | Name plus contact details | None found | One-party consent | None found beyond federal law | S Secondary source 5 D ABA model default 4 |
| New York NY | No filing | Name plus contact details | None found | One-party consent | State rules, state-enforced | P Primary source 5 S Secondary source 3 D ABA model default 1 |
| North Carolina NC | No filing | Name plus contact details | None found | One-party consent | None found beyond federal law | S Secondary source 6 D ABA model default 3 |
| North Dakota ND | No filing | Name plus office address or city | None found | One-party consent | None found beyond federal law | S Secondary source 5 D ABA model default 4 |
| Ohio OH | No filing | Name plus office address or city | 30 days (set notice required within 30 days) | One-party consent | None found beyond federal law | S Secondary source 6 D ABA model default 2 U Open question 1 |
| Oklahoma OK | No filing | Name plus office address or city | None found | One-party consent | State law with private suits | S Secondary source 6 D ABA model default 3 |
| Oregon OR | No filing | Name plus contact details | None found | Mixed | None found beyond federal law | S Secondary source 5 D ABA model default 4 |
| Pennsylvania PA | No filing | Name plus office address or city | None found | All-party consent | None found beyond federal law | P Primary source 5 S Secondary source 2 D ABA model default 2 |
| Rhode Island RI | No filing | Name plus office address or city | None found | One-party consent | None found beyond federal law | S Secondary source 6 D ABA model default 3 |
| South Carolina SC | No filing | Name plus office address or city | 30 days (injury contact) | One-party consent | None found beyond federal law | P Primary source 4 S Secondary source 3 D ABA model default 2 |
| South Dakota SD | Only targeted solicitations filed | Name plus office address or city | None found | One-party consent | None found beyond federal law | P Primary source 3 S Secondary source 3 D ABA model default 3 |
| Tennessee TN | No filing | Name plus contact details | 30 days (injury contact) | One-party consent | None found beyond federal law | S Secondary source 5 D ABA model default 4 |
| Texas TX | Filed after first use, $100 | Name plus office address or city | 31 days (personal injury or accident (a crime)) | One-party consent | State law with private suits | P Primary source 7 S Secondary source 2 |
| Utah UT | No filing | No explicit clause | None found | One-party consent | None found beyond federal law | S Secondary source 6 D ABA model default 3 |
| Vermont VT | No filing | Name plus office address or city | None found | One-party consent | None found beyond federal law | S Secondary source 5 D ABA model default 4 |
| Virginia VA | No filing | No explicit clause | None found | One-party consent | State law with private suits | S Secondary source 7 D ABA model default 2 |
| Washington WA | No filing | No explicit clause | None found | All-party consent | State law with private suits | P Primary source 1 S Secondary source 7 D ABA model default 1 |
| West Virginia WV | No filing | Name plus office address or city | None found | One-party consent | None found beyond federal law | S Secondary source 5 D ABA model default 4 |
| Wisconsin WI | Only targeted solicitations filed | Name plus office address or city | None found | One-party consent | None found beyond federal law | P Primary source 3 S Secondary source 2 D ABA model default 4 |
| Wyoming WY | No filing | Name plus office address or city | None found | One-party consent | None found beyond federal law | S Secondary source 5 D ABA model default 4 |
How we checked each rule
- P Primary source
- We read the rule, statute, court order, bar page or regulator page itself.
- S Secondary source
- A summary or quotation of the rule by a legal-marketing firm, law firm or tracker. We check it against the official text before relying on it for a client.
- D ABA model default
- The state’s own text isn’t checked yet, so the ABA Model Rule or our national default applies until it is.
- U Open question
- Unknown or unsettled; a lawyer must answer it.
Primary sources already verified in our earlier research (matrix code C6) show as P. The matrix code for every cell is kept in matrixCode.
Rules in every state
Federal rules apply on top of each state’s own.
- Air and rail accidents P Primary source
- No unsolicited contact about injury claims within 45 days after an air-carrier or passenger-rail accident, in every state.
- Calls and texts P Primary source
- Marketing calls and texts placed by autodialer, or with a prerecorded or artificial voice (AI voices included), need prior express written consent; opt-outs are honored within 10 business days.
- Reviews and testimonials P Primary source
- The FTC rule on consumer reviews and testimonials (16 CFR Part 465, in force since October 21, 2024) bans fake, bought and AI-generated reviews, undisclosed insider reviews and review suppression.
- Google audiences P Primary source
- Google bars remarketing, Customer Match and lookalike audiences in sensitive categories such as health and trauma. Conversion uploads for bidding remain allowed.
- Local Services Ads P Primary source
- Local Services Ads screen each lawyer’s bar license, and advertisers can’t sell or pass leads to other businesses. Since October 1, 2026, a business-hours missed call is billed as a lead when the caller stays on more than 20 seconds.
- Language of search ads P Primary source
- Since September 2026, Google no longer offers campaign language targeting on Search and Performance Max; ads serve by matching the language of the search to the language of the ad.
Sources for the national rules
- 49 U.S.C. §1136 · Accessed October 24, 2026
- 49 U.S.C. §1139 · Accessed October 24, 2026
- 47 CFR 64.1200, the federal TCPA rules · Accessed October 24, 2026
- FCC on AI-generated voices in robocalls · Accessed October 24, 2026
- FTC, Consumer Reviews and Testimonials Rule: questions and answers · Accessed October 24, 2026
- Google Ads, personalized advertising policy · Accessed October 24, 2026
- Google Ads, customer data policies · Accessed October 24, 2026
- Google, Local Services Ads policies · Accessed October 24, 2026
- Google, Local Services Ads screening · Accessed October 24, 2026
- Google, how Local Services Ads charges for leads · Accessed October 24, 2026
- Google Ads Help, language targeting · Accessed October 24, 2026
- Search Engine Journal on the change · Accessed October 24, 2026
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