Can you advertise in languages other than Spanish?

Yes. Spanish is built into everything we do. For languages such as Chinese, Vietnamese, Tagalog, Korean or Arabic, we work with vetted native writers under the same two-reviewer rule, scoped in your proposal, and only where someone at your firm can serve callers in that language.

How do we warn people about notario fraud without sounding alarming?

Plainly and kindly. Explain that in much of Latin America a notario is a lawyer, but in the US a notary is not and can't give immigration advice, and that only a lawyer or a DOJ-accredited representative can. Then explain how to check who they're talking to. The FTC's own guidance is a good model.

Why can't we send Google more about our clients?

Because immigration clients face higher risks if their information spreads. Uploads stay at the standard level: a click ID, a neutral stage name, a value band and a time. Never immigration status, country of origin or case type details.

Do immigration ads need special approval on Meta?

They may. Meta can treat ads about immigration as social-issue ads, which need authorization and a 'Paid for by' label. We check each campaign before it runs.

Practice areas · Immigration

Immigration law marketing: in your clients' languages, with notario warnings

SEO and ads for immigration firms in Spanish and other languages, with notario-fraud warnings, standard uploads only and urgent intake.

Last reviewed October 24, 2026 by the Probative editorial team

Join the waitlist See every price

Flat, published fees; you pay the ad platforms directly.
Every account in your name; leave any month after 90 days.
Your attorney approves every ad, and we check your state’s rules during setup.

Immigration clients search in many languages, often in a hurry, and often afraid of being cheated. We run SEO, AI search and ads for immigration firms in the languages your office really serves, with clear warnings about notario fraud, standard uploads only and intake built for urgent cases, and we judge the work on retained clients from your own records.

Many languages, not one

Spanish leads, but it isn’t the only language that matters. US residents aged 5 and over who speak at home (Census ACS 2024):

Language	Speakers at home	Share who speak English less than “very well”
Spanish	44.9 million	41%
Chinese, including Mandarin and Cantonese	3.7 million	51%
Tagalog, including Filipino	1.9 million	30%
Vietnamese	1.6 million	57%
Arabic	1.5 million	35%
Korean	1.2 million	49%

We advertise in a language only where someone at your firm can serve callers in it, and we build pages in that language written fresh by native writers.

Notario fraud, explained plainly

In much of Latin America, a notario is a lawyer. In the US, a notary isn’t, and can’t give legal advice. The FTC warns that “only an immigration attorney or someone authorized by the U.S. Department of Justice” can give immigration advice, and that official USCIS forms are free (FTC). Texas bars notaries from advertising as “notario” (Tex. Gov’t Code §406.017), and California restricts the word for immigration consultants (Cal. B&P §22442.3).

What that means for your marketing:

Your ads never use “notario,” or any translation that suggests a non-lawyer can give legal help.
Your pages warn readers kindly, explain how to check a lawyer’s license or a representative’s accreditation, and link to official sources.
Your firm says who it is: licensed attorneys, named, with bar admissions stated.

Urgency and fear

Detention and court dates come first. Intake asks whether anyone is detained and when the next hearing is. Pages link to official sources such as EOIR’s immigration court listing (EOIR).
No bail ads. Google doesn’t allow ads for bail bond services, including immigration and detention bail (Google).
Safe contact. Intake asks how and when it is safe to call back, and never leaves details in voicemail.
Fees explained. Flat fees by matter, payment plans if you offer them, and what is and isn’t included.

Privacy rules for uploads

Immigration clients face higher risks if their information spreads, so uploads stay at the standard level: click ID, neutral stage, value band and time. Never immigration status, country of origin or case details. Google’s customer data policy already keeps many sensitive categories out of enhanced matching (Google); for immigration we go further and never use hashed contacts at all.

Platform notes

Google’s Local Services list includes an immigration category (Google).
Meta may treat immigration ads as social-issue ads that need authorization and a “Paid for by” label (Meta).

Signed cases and values

A signed case is a retained client for an immigration matter; a family filing under one agreement counts once. Values come from your flat fees by matter type, in a few bands.

Our two pillars for immigration firms

Pillar	What we do	Detail
SEO and AI search	Pages by matter type in each language you serve, notario warnings, official-source links, your Business Profile in those languages, AI answers in many languages	Immigration SEO and AI search
Ads, search and social	Search in each language, Local Services, careful Meta with social-issue checks, standard uploads only	Immigration ads

What we never do for immigration firms

Use “notario” or anything that implies a non-lawyer can give legal help.
Promise visas, green cards, approvals or timelines.
Imply any tie to a government agency.
Upload or target anything about immigration status or origin.
Advertise in a language your firm can’t serve.

Our two pillars for immigration

Questions firms ask

Can you advertise in languages other than Spanish?: Yes. Spanish is built into everything we do. For languages such as Chinese, Vietnamese, Tagalog, Korean or Arabic, we work with vetted native writers under the same two-reviewer rule, scoped in your proposal, and only where someone at your firm can serve callers in that language.
How do we warn people about notario fraud without sounding alarming?: Plainly and kindly. Explain that in much of Latin America a notario is a lawyer, but in the US a notary is not and can't give immigration advice, and that only a lawyer or a DOJ-accredited representative can. Then explain how to check who they're talking to. The FTC's own guidance is a good model.
Why can't we send Google more about our clients?: Because immigration clients face higher risks if their information spreads. Uploads stay at the standard level: a click ID, a neutral stage name, a value band and a time. Never immigration status, country of origin or case type details.
Do immigration ads need special approval on Meta?: They may. Meta can treat ads about immigration as social-issue ads, which need authorization and a 'Paid for by' label. We check each campaign before it runs.

Sources

U.S. Census Bureau, ACS 2024 1-year, table C16001: language spoken at home (via Census Reporter) · Accessed October 24, 2026
FTC: how to avoid immigration scams and get real help · Accessed October 24, 2026
Tex. Gov't Code §406.017 (notaries may not advertise as 'notario') · Accessed October 23, 2026
Cal. Bus. & Prof. Code §22442.3 (immigration consultants and 'notario' wording) · Accessed October 23, 2026
Google Ads policy: customer data policy (sensitive categories) · Accessed October 24, 2026
Google Ads policy: bail bond services, including immigration and detention bail (not allowed) · Accessed October 24, 2026
Meta advertising standards: ads about social issues, elections or politics · Accessed October 23, 2026
Google Local Services Ads Help: Getting started in the US (the immigration category) · Accessed October 24, 2026
EOIR: immigration court listing · Accessed October 24, 2026

Start with your own numbers.