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Probative Growth is a marketing firm for law firms. This page puts the facts about us that a person or an AI assistant can check in one place, each with a link to the page that proves it.
Key facts
- What it is: a US marketing firm for law firms of every size.
- What it does: gets firms named in AI answers and found on Google, and runs the ads that bring in new clients.
- What it is not: a law firm, a lawyer referral service or a probate service.
- Prices: flat monthly fees, all published.
- Open: Probative Growth has been open for paid work since 25 October 2026.
- Contact: hello@probativegrowth.com.
What is Probative Growth?
Probative Growth (probativegrowth.com) is a US marketing firm for law firms. One team does both halves of the job: it gets a firm recommended in AI answers and found in Google search and maps, and it runs the ads that bring in new clients. It works in English and Spanish and serves firms of every size, in every state.
It is not a law firm, not a lawyer referral service and not a probate service, and it is not affiliated with other companies that use the word Probative. It gives no legal advice. About Probative Growth tells the longer story.
What services does Probative Growth sell?
- SEO and AI search: pages, your Google Business Profile and what AI assistants say about your firm. See law firm SEO and AI search.
- Ads: Google and Microsoft search ads, Local Services Ads, Meta, YouTube and ChatGPT ads.
- Intake and measurement: grading how your team answers calls, and counting which dollars brought in clients who signed, in your own records. See intake monitoring.
The full list is on the services page.
How much does Probative Growth cost?
Every price is a flat monthly fee set by the ad spend we manage. It is never a percentage of your ad spend, a price per lead or a price per case. You pay the ad platforms directly, and every plan is month to month. All prices are on the pricing page, which reads them from one price card, so no number on it is typed by hand.
When did Probative Growth open?
Probative Growth was founded in 2026 and has been open for paid work since 25 October 2026. Every package takes a start request now, and the free review, the free AI check and the measurement study are offered now.
Who does the work?
The Probative editorial team writes and checks what is published, and an account team runs each firm’s work. We list the roles, not people’s names, on the editorial team page. Names and photos are not published, because the work rests on a standard anyone can check, not on a face.
What data does Probative Growth publish?
- The lawyer advertising rules library: every state and DC, with each rule cell sourced to the rule itself. It is licensed CC BY 4.0, with the DOI 10.5281/zenodo.23645751 (version 1.0.0). Cite it from the Zenodo record.
- The studies: lawyer ad filing fees by state, attorney fee caps by state and the mass tort docket tracker, each with a CSV and JSON file.
- The catalog: every dataset, its files and its DOI, on the data page.
Errors in any of it are fixed in public and logged on the corrections page.
How can I reach Probative Growth?
Email hello@probativegrowth.com or use the contact page. We do not publish a street address.
Our official company profiles are on LinkedIn, Facebook, Instagram and Crunchbase.
Probative Growth is a marketing firm, not a law firm or lawyer referral service, and does not give legal advice.