See where your firm stands

Free checklist

Where is your firm now? A 2-minute marketing checklist for law firms

Seven quick questions about what your firm already has. You’ll see your stage, what we’d change first, and one place to start, with its price. Nothing is sent anywhere unless you ask for your free review.

Checklist: where is your firm now?

What kinds of cases do you want more of?

Tick all that apply.

Does your firm show up on Google Maps with reviews?

Not sure? Search your firm’s name on Google. If a box with your hours and star rating appears, that’s your Google Business Profile.

Do you have a website?
Where else can people find you?

Tick any, even old pages.

Who picks up when a new client calls at 7 pm?
About how much do you pay for ads each month?

What you pay Google, Facebook and others. Not what you pay an agency.

How big is the area you serve?

Not sure? Most county seats and small cities are under 1 million people.

With JavaScript on, your stage shows here by itself. Without it, use the key below.

This opens your email app with your answers as short codes. Nothing is sent until you press send.

Which of these sounds like you?

  1. Stage 1: Hard to find

    Right now, someone who searches for a lawyer like you probably won’t find you, and someone who’s been referred to you may not like what they see.

    Start here Google + SEO Easier to find, and more calls

    $8,750 a month, for firms spending up to $15,000 a month on ads.

    A smaller way to start: Local start, $2,750 a month.

    Get my free review
  2. Stage 2: Found, but quiet

    People who look you up can find you, and your reviews help. But you’re not showing up when someone who doesn’t know you searches for a lawyer today.

    Start here Search Get the phone ringing

    $3,750 a month, for firms spending up to $15,000 a month on ads.

    Get my free review
  3. Stage 3: Paying for every call

    You’re spending on ads or covering several practices, but you’re not easy to find without them, so every call costs money.

    Start here Full Service Everything, from one team

    $11,500 a month, for firms spending up to $15,000 a month on ads.

    Get my free review
  4. Stage 4: Strong, ready for more

    You’re easy to find and you already advertise. The next step is more kinds of ads, and Spanish if your market speaks it, run and measured as one.

    Start here Full Ads Every kind of ad, in English and Spanish

    $6,500 a month, for firms spending up to $15,000 a month on ads.

    Get my free review

How this checklist works

It only asks about things you can see in two seconds: your website, your Google profile and its reviews, your Yelp, Facebook and Avvo pages, your ads, and who answers the phone after hours.

From that it tells you whether you’re easy or hard to find today, and whether your goals are focused or wide. That gives four stages, and each stage has one package to start with.

It is not a calculator. It doesn’t promise calls, cases or money, because nobody honestly can. It shows only our published prices and what we would do first.

Your answers stay in this browser tab. They reach us only if you ask for your free review.

See every price

Get your free review

Send us your website. Probative Growth records a 90-second video of what clients see when they look you up, and emails it with a one-page summary within 2 business days. Free. No logins, no sales call.

Free

Your free review

We’ll look at what clients see when they search for you.

Step 2 of 2. Where should we send the video for your site?

We use what you send to make your review. We also tell Google, Microsoft and Meta which of our ads worked, with the ad you clicked (if any) and a scrambled copy of your email. Never sold; you can opt out. Privacy policy · Prefer to talk? (323) 489-5686