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$50M+
a year of legal ad spend, planned and measured
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about 15 times *
return on ad spend, whole account
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150+
injury firms
40%+
A large plaintiff firm with $50M+ in annual ad spend: 40%+ more signed cases and cost per signed case down by more than a third.
Our founder has led planning and measurement for $50M+ a year in legal ad spend at about 15x return on ad spend, run media for 150+ personal-injury firms, and scaled a legal-services brand from launch to eight figures.
* Return on ad spend: the expected attorney-fee value of signed cases divided by ad spend, across the whole account.
Work our founder has led outside Probative, at other companies. These are not Probative client results. Employers and clients are not named, and figures are rounded down.
The credential, exactly
Our founder has led planning and measurement for $50M+ a year in legal ad spend at about 15x return on ad spend, run media for 150+ personal-injury firms, and scaled a legal-services brand from launch to eight figures.
Return on ad spend: the expected attorney-fee value of signed cases divided by ad spend, across the whole account.
Why expected fee value
Injury cases don’t pay when they sign. One survey put the average time to resolve an injury case at about 11.4 months (Nolo), and serious cases take longer. A return measured only on fees already collected would always describe spending from a year or more ago. So the return is measured the way a firm’s partners plan: each signed case is valued at the attorney fee that similar cases at that firm have historically produced, and the total is divided by all the ad spend on the account, not a hand-picked part of it.
The work, in anonymous form
| What it was | What changed | |
|---|---|---|
| A large plaintiff firm | A large plaintiff firm with $50M+ in annual ad spend | About 15x return on ad spend across the whole account, 40%+ more signed cases, and cost per signed case down by more than a third. A program our founder led; the firm’s own intake and brand teams also contributed |
| An injury-firm portfolio | Media run for 150+ personal-injury firms, with a team of up to 15 | Thousands of qualified leads a month, one measurement standard across every firm, and a focus on cost per signed client |
| A national legal-services brand | Built from launch, with a closed loop from ad to signed client | From launch to an eight-figure annual revenue run rate, with fee-value return on ad spend rising from 2× to 4× (case study), double-digit improvements in acquisition cost and signed-client conversion within two quarters, and a 27% rise in conversion |
Work our founder has led outside Probative, at other companies. Employers and clients are not named. Figures are rounded down.
How to read it
- These aren’t Probative client results. They show the kind of work our founder has led, at scale, at other companies.
- Nothing is adjusted upward. Every figure is rounded down.
- No sole credit. Large programs involve many people; our founder led them.
- Not measured under our Standard unless it says so. The Probative Standard applies to Probative’s own reporting from day one. Past work is labeled as past work.
Probative’s own client results will be published under the method on how we report, with each client’s written approval.