Pricing · Partner brief
The one-page brief to share with your partner
Deciding with a partner, a spouse or an office manager? This page puts what we would do, the price, the terms and the next step on one sheet. Print it, save it as a PDF or send the link.
What we would do first
This is the plan the checklist picked for your firm in this browser.
Start here Google + SEO: Easier to find, and more calls
For you if you’re hard to find online and want new clients from Google.
- We work to get your firm named on Google, Google Maps and in AI answers
- Your Google profile kept complete, with review requests within your bar’s rules
- Google and Microsoft search ads, and Google’s Local Services ads (the “Google Verified” ones at the very top)
- We listen to 20 of your calls a month and tell your intake person what to fix
Start here Search: Get the phone ringing
For you if people who look you up already find you, and you want more new callers now.
- Google and Microsoft search ads, in your firm’s own accounts
- Google’s Local Services ads (the “Google Verified” ones at the very top), with every lead rated and missed calls flagged within 5 minutes
- We listen to 20 of your calls a month and tell your intake person what to fix
- We check which calls became clients, from your own records
Start here Full Service: Everything, from one team
For you if you advertise a lot or cover several practices, and you’re not easy to find without ads.
- Everything in Google + SEO: found on Google, Google Maps and AI answers, plus Google ads
- Facebook, Instagram and YouTube ads made from your firm’s own video
- Ads and pages in Spanish, written by native writers
- Two tests a year that pause ads in one area to see what they really bring in
Start here Full Ads: Every kind of ad, in English and Spanish
For you if you’re already easy to find and want more from your ads.
- Google and Microsoft search ads, and Google’s Local Services ads (the “Google Verified” ones at the very top)
- Facebook, Instagram and YouTube ads made from your firm’s own video
- Ads in Spanish, written by native writers
- We listen to 50 of your calls a month, plus a test call from a mystery caller
Hard to find and spending little or nothing on ads? The smaller first step is Local start, at $2,750 a month.
The price
$3,750 a month, when the ad spend we manage is up to $15k a month.
- Setup: One month's fee, once, capped at $10,000. The $3,000 measurement study counts toward it.
- Flat, published fees by the monthly ad spend we manage (3-month average). Never a percentage of ad spend, never per case or per lead, no media markup; the firm pays the platforms directly.
- Any state tax is added on top.
Every package at every ad-spend level is on the pricing page.
The terms
- Month to month, with no minimum term: cancel any month on 30 days' notice. +3% at month 13.
- The firm owns everything we build for it: its Google profile, site content, ad accounts, data and reports.
- A firm never pays more than the cheapest package that covers its chosen services (lower of menu total and package).
How we measure
We count signed clients, not clicks or leads. Every call and form is matched to your own records of who signed, and the ads are tuned toward the kinds of calls that become signed cases. You see each new client’s cost by source, from your records.
Our track record
Probative has led planning and measurement for $50M+ a year in legal ad spend at about 15x projected return on ad spend, and run media for 200+ law firms.
Three of our case studies (anonymized: no names, places or dates):
The next step
Ask for the free review. A person on our team records a short video on what your public ads and search presence show, with no account access needed. Then you decide, with no obligation.
Ask for the free review Find your plan with the checklist
Questions: call (323) 489-5686 or email hello@probativegrowth.com.
This page: https://probativegrowth.com/pricing/partner-brief/