Press kit and media contact

For reporters, editors, researchers and anyone writing about law firm marketing. Everything below is free to use. If you need something that isn’t here, ask.

Media contact

Email: hello@probativegrowth.com. A person from Probative’s team replies within one business day. Please include your outlet, your deadline and the question. We can send the data behind any figure, explain how it was collected, and check that a quotation reads correctly. We answer on the record, from the team, in the company’s name.

About Probative

Short: Probative Growth, also written Probative, is a marketing agency for US law firms. It runs search, AI-answer visibility and ads for every practice area and firm size, in English and Spanish, at published flat prices.

Standard: Probative Growth, also written Probative, is a marketing agency for US law firms. One team runs search engine optimization, visibility in AI answers, and paid ads on Google, Microsoft, Local Services Ads, Meta and YouTube, and judges the work by new clients signed, counted from the firm’s own records. Probative serves every practice area and every size of firm, in English and Spanish. Prices are published and flat by ad-spend level, never a percentage of spend, and the firm owns every account. Probative also publishes, free under a CC BY 4.0 license, 41 open datasets: Lawyer advertising rules for all 50 states and DC; Bankruptcy filings by chapter, court district, state and county, quarterly from U.S. Courts tables F-5A, F-2 and F; New lawyers by jurisdiction; Probative's law-firm marketing benchmarks; Cases filed in each California county's superior court; Federal civil filings by nature of suit and district since 2018; CFPB complaints about debt collection, credit reporting and debt management; FTC Consumer Sentinel reports by state; Federal criminal defendants by offense and district, U.S. Courts Tables D-1 to D-3, every half-year since 2017; Join keys for every dataset; Law offices and lawyers per resident in every US county; SSA disability hearing waits, cases pending and processing times by hearing office; EEOC workplace-discrimination charges by state and basis, FY2009 to FY2025; NHTSA fatal crashes by county since 2019; Federal civil cases filed by plaintiff county, state, district and case type, ten years; Attorney fee caps and contingency-fee limits by state and federal program; What each state bar charges and requires to file or review lawyer ads; Headline US legal-market counts; US law firms by state, county and practice; Federal civil case outcomes; Immigration court backlog, representation and asylum outcomes by state and court; Spanish speakers with limited English per Spanish-speaking lawyer; Law firms by size and state; Law offices, jobs and pay by county; Lawyer and paralegal pay by state and metro from BLS OEWS; Who may need a lawyer in every US county; Legal-services prices and jobs; Statutes of limitations by state for five kinds of civil claim; Pending actions in every federal MDL; Nursing home fines, harm and abuse citations by county and state; State and ABA ethics opinions on lawyer advertising and marketing, 2015 to 2026; Ad-platform policies that touch law-firm ads; Referral-fee and fee-splitting rules for lawyers; FCC complaints about unwanted calls and texts; Texas trial-court caseloads by court level, county and case type; FMCSA truck and bus crashes by county, state and year; VA disability compensation recipients by county and combined rating; NHTSA vehicle safety complaints by state, make, model year and component; VA-accredited attorneys and claims agents per veteran by state, county counts, and appeals outcomes by representation; DOL wage-and-hour back wages and OSHA inspections, violations and penalties by county, state, law and industry, ten years; Workplace injuries and fatal work injuries by state and industry.

Probative is a marketing firm, not a law firm and not a lawyer referral service, and it gives no legal advice.

Fast facts

Logos

Use these files, unaltered, to refer to Probative in news coverage. Don’t recolor, stretch, add effects or place the mark on a busy photo. Use the cream versions on dark backgrounds.

Our data, with DOIs

Each dataset is free under CC BY 4.0, in CSV and JSON, with a permanent DOI. Every row links to its source.

The full list, with citation text for each, is the data catalog. The same data is available to AI tools through a free rules API and MCP server.

How to credit

Source: Probative, Lawyer advertising rules by state, https://doi.org/10.5281/zenodo.23688705, licensed CC BY 4.0.

Swap in the dataset’s name and DOI from the table. Please link the DOI rather than the page, because the DOI never changes.

Research and reference pages

• Research: our studies, one at a time, each with its data.
• The Probative Standard: how we count a signed case, free to read.
• Lawyer advertising rules, state by state
• Guides and notes: plain-word explanations for law firm owners.
• Security and data handling: who owns the accounts, what access we ask for, and how data is kept.
• Editorial policy and corrections: how we source, and how to tell us we got something wrong.