Local Services Ads cost less per signed client than search ads. Cost per signed client for Local Services Ads divided by search ads is below average (0.5–0.9×). Credits on leads where the advertiser gave feedback, compared with other leads, are below average (0.5–0.9×).
Probative benchmarks, 2025–2026
Local Services Ads compared with search ads
| What is measured | Published figure |
|---|---|
| Cost per signed client: Local Services Ads divided by search ads | below average (0.5–0.9×) |
| Local Services Ads: credits on challenged leads compared with other leads | below average (0.5–0.9×) |
What does this mean for your firm?
- Run Local Services Ads well. Their cost per signed client sits below that of search ads.
- Compare them with your own cost per signed client before you shift any budget.
- Challenge the leads that do not fit, and keep the record of each one.
What are lead credits?
Local Services Ads let a practice challenge a lead that does not fit, such as a wrong case type, and may credit it. A practice that does not challenge leads pays for all of them. Keep a log of why each challenged lead did not fit, so the credits are easy to claim.
How do I read this table?
The first row divides the cost per signed client of Local Services Ads by that of search ads, so below one means Local Services Ads cost less. The second row compares the share of leads credited back where the advertiser gave feedback with the share where it did not. Injury and employment are combined. This table is kept off pages that carry another queued table.
The figures are tiers, so treat each as approximate, plus or minus one step. How the benchmarks are made and protected.
Cite this table
Cite this dataset: Probative Growth (2026). Probative benchmarks, 2025–2026 (v4.0.1) [Data set]. CC BY 4.0. https://doi.org/10.5281/zenodo.23735849. https://probativegrowth.com/research/benchmarks/lsa-quality/
How each figure is made and protected · Probative benchmarks, 2025–2026