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Lead prices in injury and mass tort work are published almost only by the companies that sell leads. This page collects those published figures, shows who said each one and when, and marks as unknown the prices that no source publishes. We read each page on the date shown in the sources list. Vendor pages change, some update live, and the vendors’ own numbers disagree, so use the table to see a range, never as a quote.
What do personal injury leads cost?
One vendor publishes a price ladder for motor vehicle accident leads. It is a sales page, so the figures are the seller’s, not an audit.
Mass Tort Marketing Agency says most personal injury leads cost $25–$300 per lead. For motor vehicle accident leads, it lists shared data leads at about $35–$90, exclusive real-time form leads at $120–$280 and live transfers at $350–$750. It puts commercial trucking leads at $750–$1,800. It says general personal injury benchmarks put the cost per signed case at $1,500–$8,000.A shared data lead goes to several buyers at once. An exclusive form lead goes to one firm. A live transfer is a call handed to your intake team while the vendor’s screener is still on the line. The price rises with exclusivity and with screening, and so does the share that sign.
What do mass tort leads and signed cases cost?
Mass tort pricing is a market for claimants, not for calls. Vendors sell three products at very different prices.
The Leads Warehouse lists signed case campaigns at $1,500 or more per signed claimant. It lists long-form mass tort leads at $200 or more per lead. It lists co-registration real-time data leads at $1.50 to $5.00 per lead. A co-registration lead is a consumer who agreed to hear about a mass tort while signing up for something else, so it is the lowest-intent product.
Mass Tort Ad Agency reports $882,773 of tracked 30-day Meta ad spend across 8 campaigns, at a blended cost per qualified mass tort lead of $53.77. Mass Tort Ad Agency says its cost per signed case currently runs $110 to $2,256 by tort.Those two signed-case figures overlap only at the top: one starts at $1,500, and the other tops out at $2,256. We do not know why they differ. The likeliest reasons are the products being sold, how each seller defines a signed case, and that each figure is the seller’s own.
Which prices has no one published?
We looked for every item below and found no source other than a seller. We list them as U, for unknown.
| Price | What we found |
|---|---|
| Lead price for a named tort (a drug, a chemical, a device) from a non-vendor source | U |
| A court filing or fee dispute that states what a firm paid per lead | U: none we could use |
| An independent audit of vendor-reported cost per signed case | U |
| Lead prices by state | U |
| What firms pay on average across the category | U: vendors publish ranges, not averages |
How do you turn a lead price into a cost per signed case?
Divide the price of a lead by the share of leads that sign. Count a signed case only when the client signed the fee agreement, once per matter, and use your own intake records for the share. A cheap lead that rarely signs costs more per signed case than a dearer one that often does. The cost per signed case guide walks through it.
What does this mean for your firm?
- Ask any lead seller what a signed case costs and how the seller defines one, in writing, before you compare prices.
- Check the payment structure with your own counsel first. Rules on paying for leads and referrals differ by state; see can lawyers pay for leads.
- Track your own cost per signed case by source for a full quarter before you add volume.
Get a plain read on where your firm stands with the free review. For the wider spend picture, see how much personal injury lawyers spend on advertising.
Probative Growth is a marketing firm, not a law firm or a lawyer referral service, and this page is not legal advice.