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Video

What Probative does, in under a minute

Forty-seven seconds, silent, with the captions in the picture. No sound needed. It shows how we get law firms found on Google, Google Maps and AI answers, run the Google ads that make the phone ring, and follow every call to a signed case.

No sound needed: captions are on.

Read the transcript
  1. Run a law firm?
  2. Clients search. Do they find you?
  3. Your phone should ring more.
  4. We get you found on Google.
  5. And named in AI answers.
  6. We run your Google ads.
  7. Clients tap to call.
  8. Your phone rings.
  9. We follow every call.
  10. Did they hire you?
  11. Google learns which calls became clients,
  12. so your ad money goes to the searches that bring clients.
  13. You see your cost per signed case.
  14. Checked against your own records.
  15. Flat, published prices.
  16. Cancel any month.
  17. You own everything we build.
  18. Where does your firm stand? Free 2-minute checklist.
  19. See where your firm stands. Free. probativegrowth.com

See where your firm stands Or get a free review Key moments and timed transcript

What you’ll see, shot by shot

The search, AI, ad, phone and intake screens are simple drawings, marked ILLUSTRATIVE, and “Your Firm” stands in for yours. The report, pricing and checklist screens are our own site; the report is our illustrative sample. There is no real client, person or voice in it.

  1. Now. A phone search for “family lawyer near me”. The slot where your firm should be is empty, and the firm’s own phone sits silent.

    “Run a law firm? Clients search. Do they find you? Your phone should ring more.”

  2. What we do. “Your Firm” comes up on the map, then an AI assistant names it.

    “We get you found on Google. And named in AI answers.”

  3. A results page with a “Google Verified” Local Services card and a text ad for “Your Firm”. A tap on Call becomes a ringing phone.

    “We run your Google ads. Clients tap to call. Your phone rings.”

  4. The call becomes an intake card for a custody matter. A stamp lands on it: Signed. The result rides back to the ad.

    “We follow every call. Did they hire you? Google learns which calls became clients, so your ad money goes to the searches that bring clients.”

  5. What changes. Our sample report (marked “Illustrative sample”, with made-up numbers) shows the cost per signed case, checked against the firm’s own case list.

    “You see your cost per signed case. Checked against your own records.”

  6. Our pricing page: the Google + SEO package, then the note “Month to month. Cancel any month. You own everything we build.”

    “Flat, published prices. Cancel any month. You own everything we build.”

  7. The next step. The free checklist on our site, ticked through to “Stage 1 of 4: Hard to find”.

    “Where does your firm stand? Free 2-minute checklist.”

  8. Our name, our web address and our terms, over a garden of hydrangeas and sunflowers.

    “See where your firm stands. Free. Flat prices. Cancel any month.”