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A rideshare crash looks like a car crash from the outside. On the phone it sounds different. The caller may have been a passenger who never touched the wheel, a driver who was working, or a stranger hit by a car with an app running on the dashboard. The other side is a large company and its insurer. This page covers how these people search, what your first call should ask, how to use brand names in ads without trouble, and which contact rules to check. Our car accident marketing page covers the basics every injury firm shares.
Why do rideshare cases need their own marketing?
Because the person searching has questions a normal crash page never answers. “I was in the back seat, who pays?” “The driver says the app was off.” “Uber sent me an email, should I reply?” A firm that answers those questions in plain words, on its own page, looks like it has done this before.
The insurance is also layered. In California, for example, a transportation network company’s coverage, from the moment a driver accepts a ride until the ride is complete, shall be primary and in the amount of one million dollars ($1,000,000) for death, personal injury, and property damage (California Public Utilities Code). Lower limits can apply while the driver is only logged on and waiting. Other states set their own amounts. The point for marketing is simple: callers are confused about who pays, and the firm that explains it clearly earns the call.
What do people search for after a rideshare crash?
- The company name: “Uber accident lawyer”, “Lyft crash attorney”, “rideshare accident lawyer near me”.
- Their role: “injured as an Uber passenger”, “I drive for Lyft and got hit”, “hit by an Uber driver”.
- The insurance worry: “who pays when an Uber crashes”, “Uber insurance claim denied”.
- The next step: “do I need a lawyer for an Uber accident”, “what to do after a Lyft accident”.
Write one page that answers these in plain words, with a short section for each kind of caller. Search engines and AI answers both look for a clear, direct answer to the exact question. Our SEO for injury firms page explains how we build pages like this.
What should the first call ask?
Your intake person is not deciding fault or coverage. Their job is to collect the facts the lawyer needs and book the next step.
- Which role were you in? Passenger, rideshare driver, another driver, cyclist or pedestrian.
- Which company, and do you have the trip receipt or a screenshot from the app?
- What was the rideshare driver doing? Carrying a passenger, on the way to a pickup, or waiting for a request, if the caller knows.
- Was a police report made, and do you have the report number?
- What are the injuries and the treatment so far?
- Has an insurer or the company contacted you, and have you signed anything?
- Book the next step before the call ends: a consultation time or a callback the caller agrees to.
Put these questions in a written script your attorney approves. If a call comes from a working driver, the lawyer will also want to know about any workers’ compensation questions, so flag those calls. Test the script with our secret-shop worksheet.
Can your ads use the Uber or Lyft name?
As keywords, usually yes. Google’s trademark policy lists using trademarks as keywords among the uses it will not restrict. In the ad text, take more care: if a trademark owner complains, Google says we’ll review it and may restrict use of the trademark (Google).
Two habits keep you safe. Describe the reader’s situation (“Hurt in an Uber or Lyft?”) rather than the company, and never use a logo, a color scheme or wording that hints the firm works with the company. Judge every rideshare campaign by new clients signed, not clicks. Our Google ads for injury firms are set up that way.
Local Services ads can bring these calls too. Google’s personal injury category lists matters such as auto, bicycle and motorcycle accidents, among other services (Google). Rate every lead you get there, so you can see which are real cases.
Which contact rules should you check first?
The rules are the same as for other crash cases, and they turn on how you contact people. Waiting for the person to find you is the safe path.
- Texas. The Penal Code makes it a crime for an attorney to send a written, in-person or phone solicitation about an accident before the 31st day (statute text).
- Florida. A lawyer may not solicit in person, and the term solicit includes contact by telephone (Florida Bar handbook).
- Everywhere. Do not show a real person’s injuries or a real crash scene without asking your attorney first, and do not imply results.
The full list for every state is in the lawyer advertising rules library. We handle your state’s ad rules for you, and your attorney approves each ad before it runs.
What does it cost?
Our fees are flat and published, and you pay the ad platforms directly. We never charge per lead or per case.
The pricing page shows all four packages at all five ad-spend levels.
What is the one next step?
Open your own website on a phone and search it for “Uber” and “Lyft”. If a passenger would not find a plain answer to “who pays?”, that page is the first thing to build. Then call your intake line as a stranger would, using the secret-shop worksheet, or ask for a free review and we will look at both.
Related: marketing for truck accident lawyers, motorcycle, pedestrian and bicycle accident marketing and the personal injury hub.
Looking for the Spanish version? See marketing para abogados de accidentes de Uber y Lyft.
Marketing information, not legal advice. Probative is a marketing firm, not a law firm or a lawyer referral service. Last reviewed by our ads lead.