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Lawyer.com is a consumer legal directory that sells attorneys premium listings, leads, live call transfers and homepage placement. It also offers a call-answering service, LawyerLine. Probative runs SEO, AI search and ads in accounts your firm owns, month to month, at published prices. This page sets out what each says in public.
Key facts
- Lawyer.com says “Pricing is tailored individually for each lawyer, taking into account location, practice area, and case volume.”
- Leads can be bought “Pay Per Claim or Per Month”, and live transfers are described as “Pre-Screened by Our Intake Experts”.
- Homepage placement is sold by monthly bid: “Enter your monthly bid ($2,000–$5,000).”
- We could not open Lawyer.com’s terms of use, so we do not state its contract terms.
How does Lawyer.com compare with Probative?
Lawyer.com sells contacts and visibility on its own site. Probative builds marketing on your firm’s own site and accounts. The trade-off is speed against what you keep.
| Criterion | Lawyer.com (its own words, summarized) | Probative |
|---|---|---|
| What you buy | Premium directory listings, filtered leads, live call transfers, homepage placement and call answering | SEO, AI search and ads on Google, Microsoft, Local Services Ads, Meta and YouTube. We sell no leads or listings |
| Published prices | Mostly tailored per lawyer. Homepage placement by monthly bid in a published range; call answering priced per minute in a published range | Every fee is on our pricing page: a flat monthly fee, never a percentage of ad spend, never per lead or per case |
| Contract | Not stated on the pages we could open; the terms of use page did not open for us | Month to month, with no minimum term, for every service |
| Who owns the site, content and accounts | Not stated on the pages we could open. Leads come from its own directory | Your firm owns every account from day one, in its own name, and the content we make once you pay for it |
| Reporting | A free intake call report on how your firm answers calls; no lead or case reporting described | Signed cases counted from your own records, in every package |
| Practice areas and firm sizes | Sold by practice area and state; no practice-area list or firm-size statement found | Every practice area (how many are included depends on the package) and any firm size, nationwide |
| Spanish | Bilingual support named for its call-answering service; Spanish not named | Spanish ads, pages and intake checks, written and checked by native writers |
Last checked on 27 October 2026 against Lawyer.com’s own pages for attorneys and Probative’s pricing and terms pages. Sources are listed at the end of this page.
Lawyer.com’s call-answering line is also priced in public: “packages range from $2.00/minute to $3.00 / minute.” That is a separate service from its leads and listings.
Who may Lawyer.com be a better fit for?
- You want contacts soon and have intake staff ready to take live transfers at any hour.
- You want consumer reach without building it. Lawyer.com says “Over 1,000,000+ consumers find their lawyer on Lawyer.com each month.”
- You want a scarce, visible spot. Its services page says “There are only 3 spots available per state” for homepage placement.
- You want to pay per claim, rather than a fixed monthly fee.
Who may Probative be a better fit for?
- You want marketing that stays with your firm when you stop paying, in your own accounts.
- You want a published price and a plan you can end any month on 30 days’ written notice.
- You want to compare sources on signed cases, counted from your own records.
- You want Spanish ads and pages, not only bilingual call answering.
What else could you choose instead of Lawyer.com?
Other directories and lead programs, such as Martindale-Avvo or FindLaw, are the like-for-like swap. Google’s Local Services Ads charge per lead inside an account your firm owns. An agency such as Scorpion, or Probative, builds marketing you own. Our guide to paying per signed case or owning your marketing compares these models.
What should you ask Lawyer.com, or any lead seller, before you sign?
- How long is the commitment, and how do we end it?
- What makes a lead or transfer billable, and how do we dispute one?
- Is each lead sent only to us, or to several firms?
- Is paying this way within our state’s ethics limits? Ask your own counsel.
Our questions to ask a lead vendor cover each point in more detail.
How we compared
We used only Lawyer.com’s own public pages for attorneys. We quote its words where they matter and summarize the rest. Its terms of use page did not open for us on the day we checked, so we left contract terms as not stated rather than guess. We did not use consumer review sites, because their reviewers are mostly people looking for a lawyer, not firms that bought advertising. Probative’s side comes from our pricing page and terms in plain English.
Probative Growth is not affiliated with Lawyer.com. Lawyer.com is a trademark of its owner, used here only to identify the company. If anything here is out of date, email hello@probativegrowth.com and we will correct it and log the change on our corrections page.
What this means for your firm
- Staff for live transfers first; paid contacts are wasted if calls go unanswered.
- Get the term and the billing rules in writing before you pay.
- Judge each source on signed cases, not contacts or clicks.
Last reviewed by our editor.
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