On this page · 5 sections
Law firms rarely hire a marketing company without comparing a few. These pages compare Probative with the companies firms most often weigh us against, using only what each company says in public. Every page shows the date we checked, the sources, and who the other company may suit better.
Which companies do we compare?
- Scorpion alternatives. A legal marketing company that builds websites and runs SEO, ads and intake tools, on a longer term for technology and SEO.
- FindLaw alternatives. Law firm websites plus placements on its own directory network, now owned by Internet Brands.
- Martindale-Avvo alternatives. Profiles and ads on Avvo, Martindale and Lawyers.com, plus leads, websites and live chat.
- Rankings.io alternatives. An agency that says it specializes in personal injury and works month to month.
- Lawyer.com alternatives. A consumer directory selling listings, leads, live transfers and homepage spots.
- Juris Digital alternatives. A law-firm agency that reports on retained clients, with monthly or yearly agreements.
- Quintessa Marketing alternatives. A personal injury lead vendor that sells screened callers it calls retainers, on a renewing contract.
Why these companies?
We picked them by buyer demand, not by who is easiest to beat. They are the names firms most often search with words like “alternatives”, “pricing”, “reviews” and “versus”, and the names that recur when firms look for a law firm marketing agency. Three are agencies, and four sell directory reach or leads, which matches the two choices most firms face.
How do we keep these pages fair?
- Only public, checkable sources: each company’s own website, terms and official releases, plus headline ratings on Clutch for agencies.
- Their words, quoted where it matters, with the page and the date we checked.
- “Not published” when something is not published, rather than a guess.
- A section on who the other company may suit better, on every page.
- No logos, no reviews from former clients or staff, and no claims about anyone’s results.
- Our side comes from our own pricing page and terms in plain English, so you can check us the same way.
We do not use these companies’ names in our ads. Each name is a trademark of its owner and appears here only to identify the company. Probative Growth is not affiliated with any of them.
Comparing data sources rather than marketing companies?
If you are weighing where to get legal market data (industry reports, lawyer lists, court data, keyword tools and government statistics), see legal market data sources compared, built the same way from each source’s own pages.
Where should you start if you are comparing models, not companies?
If you have not yet chosen between a lead vendor, an agency and an in-house team, start with our guide to lead vendors, agencies and in-house teams. Then use our guide to choosing a law firm marketing agency and our agency contract checklist on whichever companies make your shortlist, including us.
Last reviewed by our editor.
Get my free review for a plain read on your current marketing, whoever runs it today.