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Rankings.io is a law-firm marketing agency that calls personal injury its specialty. Probative runs SEO, AI search and ads for every practice area. Both work month to month and both say your firm owns the work. This page shows where the two differ, using each company’s own words.
Key facts
- Rankings.io does not publish prices; it says it builds pricing around your goals in a discovery call.
- Its FAQ describes the term as “Month-to-month. No handcuffs.”
- Its FAQ says “Every asset we produce is yours: domain, code, content, backlinks, creative, analytics, CRM data.”
- It says “We measure success in signed cases and revenue, not traffic or impressions.”
How does Rankings.io compare with Probative?
On terms the two are close. The differences are published prices, practice focus and Spanish.
| Criterion | Rankings.io (its own words, summarized) | Probative |
|---|---|---|
| What you buy | SEO, AI search, Google Ads, Local Services Ads, local listings, social, content and the website | SEO, AI search and ads on Google, Microsoft, Local Services Ads, Meta and YouTube |
| Published prices | Not published. Pricing is set in a discovery call | Every fee is on our pricing page: a flat monthly fee, never a percentage of ad spend, never per lead or per case |
| Contract | Month to month; no public terms on notice or exit fees found | Month to month, with no minimum term, for every service |
| Who owns the site, content and accounts | You own every asset it produces, including the domain, code, content, analytics and CRM data. Ad accounts not named | Your firm owns every account from day one, in its own name, and the content we make once you pay for it |
| Reporting | Traffic, leads and signed-case insights, with success measured in signed cases and revenue | Signed cases counted from your own records, in every package |
| Practice areas and firm sizes | Personal injury first; also criminal defense, family law and other areas. Multi-practice, general-practice and litigation firms | Every practice area (how many are included depends on the package) and any firm size, nationwide |
| Spanish | No Spanish-language service found on the pages we checked | Spanish ads, pages and intake checks, written and checked by native writers |
Last checked on 27 October 2026 against Rankings.io’s own pages, its Clutch profile, and Probative’s pricing and terms pages. Sources are listed at the end of this page.
On reviews, Rankings.io’s Clutch profile shows 4.9 from 109 reviews. Read the reviews yourself, and ask any agency, us included, for two current law-firm references in your practice area.
Who may Rankings.io be a better fit for?
- You run a personal injury firm and want a specialist. Rankings.io says “More than 300+ PI firms have used Rankings.io”.
- You want a large team. Its FAQ says it has 160+ full-time employees across strategy, SEO, content and links.
- You want a long record. It says it was founded in 2013 and has made the Inc. 5000 list nine years in a row.
- You want a dedicated account manager. Its FAQ says every client gets one.
Who may Probative be a better fit for?
- You practice outside personal injury, such as employment, immigration, family, estate or lemon law, and want an agency that does not put one practice first.
- You want to see the price first. Every fee is on our pricing page, and you can end any month on 30 days’ written notice.
- You serve Spanish speakers and want Spanish ads, pages and call checks.
- You want ads and SEO with equal weight, including Microsoft, Meta and YouTube, under one flat fee.
What else could you choose instead of Rankings.io?
Other legal-specialist agencies are the closest swap, such as Juris Digital or Scorpion. If you mostly want cases soon, a lead program such as Martindale-Avvo is a different trade: contacts sooner, from a program the vendor runs. Our guide on who owns your law firm marketing lists what to get in your firm’s name, whoever you hire.
What should you ask Rankings.io, or any agency, before you sign?
- How much notice ends the engagement, and is there any exit fee?
- Are the Google Ads and Local Services Ads accounts in our firm’s name?
- Who on your team works on our account each week, and how many firms do they handle?
- How do you count a signed case, and can we see it next to our own case system?
How we compared
We used only public sources: Rankings.io’s own website and FAQ, and its headline rating on Clutch. We quote its words where they matter and summarize the rest. We did not contact Rankings.io or ask for a quote. Where something is not published, such as notice periods, we say so rather than guess. Probative’s side comes from our pricing page and terms in plain English.
Probative Growth is not affiliated with Rankings.io. Rankings.io is a trademark of its owner, used here only to identify the company. If anything here is out of date, email hello@probativegrowth.com and we will correct it and log the change on our corrections page.
What this means for your firm
- Specialist or broad: choose by your practice mix, not by brand.
- Get the notice period in writing, even on a month-to-month plan.
- Ask both agencies for signed cases from your own records, so you compare like with like.
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