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Free tool · Benchmarks

Benchmark one-pager: print how fast signed clients sign

A one-page, printable table of how quickly inquiries become signed clients, with a column to write your own number beside each band. Free.

Free · Prints on one page · Nothing is sent anywhere

Print this page (Ctrl+P or Cmd+P). The headings, the footer and the form below are left off the paper copy.

Probative benchmarks, 2025–2026

How quickly inquiries become signed clients

What is measuredPublished bandYour firm
Signed within an hour of the inquiry55–70%Write your number here
Signed the same day as the inquiry85–100%Write your number here
Typical time from inquiry to signed client30–60 minutesWrite your number here
Share of signed clients who signed by each point, and the typical (median) time to sign. A band is approximate, plus or minus one step. Values are rounded and protected as the methods page describes. How each is measured. CC BY 4.0, credit Probative Growth.

What to do with it

  • Write your own numbers in the last column, from your records.
  • Where yours sits below the band, look at who answers inquiries and when.
  • Check again each quarter and keep the sheet with your marketing report.

Prefer to type them in? Use the benchmark scorecard, or read the full table.

How was this built?

What it covers. One printable page: three rows of the speed-to-sign table and a blank column for your own number.

Method. The rows are printed from the published table with their registered claims. The page carries no form field and stores nothing.

Limits. Bands and tiers are approximate, plus or minus one step. The sheet compares; it does not forecast.

Related

Questions people ask

What is on the one-pager?

Three rows of the speed-to-sign table and a blank column where you write your own number, on one page that prints cleanly.

Where do the published numbers come from?

From the Probative benchmarks. The methods page explains how each figure is made, rounded and protected.

Is this a forecast of what my firm will get?

No. The sheet compares your numbers with a published band. Your case mix and sources move your numbers, and the bands are approximate.

Sources

  1. Probative benchmarks, 2025–2026: how each figure is made and protectedAccessed October 26, 2026
  2. Speed to sign, the table this sheet printsAccessed October 26, 2026

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What the review covers

The review scores six areas out of 100 points: Google profile 20, website 20, content 15, paid ads 15, intake 20 and compliance 10. It uses public information only: no logins and no call to your phone lines. It can’t see what each client costs you or which ads brought signed clients. Delivered within 2 business days.

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Step 2 of 2. Where should we send the video for your site?

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How we checked this page

Sources
2 sources listed on this page, each with the date we read it.
Checked by
Our data desk, with a second person checking every number against its source (who does what).
Last checked
What it covers
The open data and rules named on this page. It shows what they say; it never says an ad passes or fails, and it is not legal advice.
Found a mistake?
Email hello@probativegrowth.com. Every fix goes in our corrections log.