Resources · Market changes
Legal-market changes, week by week
Every confirmed change to our open datasets in one weekly log: lawyer ad rules, bar filing, fee caps, ethics opinions, ad-platform policies, court and agency data. Pick a state or a practice area to see only what touches you.
How do I follow it?
- In a feed reader: the weekly Atom feed, one entry a week.
- By email: not yet. We will add it here when it starts.
- From an AI assistant: the MCP tool whats_new returns the same changes.
A state filter keeps changes logged for that state and national ones; a practice filter keeps changes to datasets that measure that practice and to those that cover every practice.
The weekly log
Week of October 26, 2026
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New business applications by county (Census Business Formation Statistics) · 2026-10-29
Business applications by county first published. Census Bureau business applications for every county, state and the US, 2005 to 2025: 5,671,898 in 2025, with the release's noise flagged.
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County income and migration from IRS tax returns · 2026-10-29
IRS county income and migration first published. IRS Statistics of Income county data for tax year 2023: returns, adjusted gross income and wages for every county and state, with the change from 2022 and the 2022-2023 migration flows: 159,009,590 returns in the IRS file.
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Medical device adverse event reports by product code and quarter (FDA MAUDE via openFDA) · 2026-10-29
Medical device adverse event reports by product code first published. FDA MAUDE adverse event reports by device product code and quarter, 2025Q1 to 2026Q3: 5,812,617 reports, with deaths, injuries and malfunctions for the 300 product codes with the most reports.
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Serious drug adverse event reports by active ingredient (openFDA FAERS) · 2026-10-29
Serious drug adverse event reports by ingredient first published. FAERS reports received 2024Q3 to 2026Q2 for 312 active ingredients: 2,649,395 drug reports in all, 1,430,033 serious.
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Eviction filings by county and year (LSC Civil Court Data Initiative) · 2026-10-29
Eviction filings by county first published. Monthly eviction filings from LSC's Civil Court Data Initiative for 1464 counties and 34 states and territories, through September 2025: 1,055,028 filings in the last 12 months.
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New green cards (lawful permanent residents) by county, country of birth and class of admission · 2026-10-29
New green cards by county, country of birth and class first published. New lawful permanent residents in the 200 counties with the most, fiscal years 2023 and 2024, by class of admission and top countries of birth, tied to the Yearbook's state totals: 1,007,900 in the listed counties in FY 2024.
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New York workers' compensation claims by county and accident year · 2026-10-29 · NY
New York workers' compensation claims by county first published. Assembled workers' compensation claims in every New York county for accident years 2000 to 2026, with the share represented by an attorney, controverted claims, hearings and permanent disability classifications: 5,655,563 claims in the Board's file.
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Railroad casualties and crossing incidents by county (FRA Forms 55a, 57 and 54) · 2026-10-29
Railroad casualties and crossing incidents by county first published. Railroad casualties, highway-rail crossing incidents and train accidents reported to the Federal Railroad Administration, 2021 through July 2026, for every county with a report, every state and the US: 41,307 casualties in all.
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Toxic chemical releases by county (EPA Toxics Release Inventory) · 2026-10-29
Toxic chemical releases by county first published. On-site releases of toxic chemicals reported to EPA's Toxics Release Inventory for reporting year 2024 in every county with a reporting facility, every state and the US: 2,842,308,160 pounds from 21,482 facilities, with the 4 earlier years' totals.
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County and state unemployment: BLS Local Area Unemployment Statistics, annual averages and latest month · 2026-10-29
County unemployment first published. County and state unemployment rates, unemployed, employed and labor force: annual averages 2015-2025 and the last 13 months (through 2026-09), from BLS LAUS.
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USCIS naturalization and green card applications by field office · 2026-10-29
USCIS field office naturalization and green card applications first published. N-400 and I-485 applications received, approved, denied and pending at every USCIS field office and service centre for 2 fiscal quarters, newest FY 2026 Q3, tied to USCIS's service-wide quarterly totals.
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VA disability compensation, pension and survivor dollars by county (VA GDX report) · 2026-10-29
VA benefit dollars by county first published. VA direct benefit expenditures in fiscal year 2025 for every county, state and the US, split into disability compensation and pension, survivor benefits, insurance and adapted housing: 187,660,338,257 dollars in all, with the year-earlier compensation and survivor dollars for comparison.
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The new-lawyer pipeline by jurisdiction: bar exam pass rates and new admissions, 2025 · 2026-10-28
Bar pipeline first published. Pass rates and new admissions by jurisdiction for 2025, derived from NCBE's published tables. NCBE's own tables are not republished.
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Federal criminal cases by offense and district (U.S. Courts Tables D-1, D-2 and D-3) · 2026-10-28
Federal criminal cases by offense and district first published. Criminal defendants commenced in the 94 federal district courts by offense, with the felony and misdemeanor split, for 17 twelve-month periods from 2017-12-31 to 2026-06-30 (U.S. Courts Tables D-1, D-2 and D-3).
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Legal market crosswalks: practice areas, federal case codes, states, federal districts and counties · 2026-10-28
Crosswalks first published. Practice areas, nature-of-suit codes, states, federal districts, counties and the datasets that measure each practice, with the keys every Probative dataset uses.
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Legal market crosswalks: practice areas, federal case codes, states, federal districts and counties · 2026-10-28
Version 1.1.0: territories, former county codes and special keys. Puerto Rico's municipios and the county equivalents of Guam, the U.S. Virgin Islands, the Northern Mariana Islands, American Samoa and Midway join the county table, each with its federal district (where one exists) and its Census population; the U.S. Minor Outlying Islands become a jurisdiction. Former county codes retired since the 1970s (such as Alaska's Prince of Wales-Outer Ketchikan, 02201) join the former-code table, and every former code now names the current counties that took its area. Codes sources use for a place under another key (EEOC's WQ for Wake Island, U.S. Courts' NMI) and for things that are not places (military mail, the freely associated states, the VA's unplaced addresses) are documented as ALIAS and SPECIAL rows.
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Legal deserts: law offices and lawyers per resident in every U.S. county · 2026-10-28
First release. 440 of 3,144 counties have under 1 private law-office establishment per 10,000 residents.
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Social Security disability hearing waits and workloads by hearing office · 2026-10-28
First release: 159 hearing offices, wait times for cases closed in August 2026 and fiscal-year-2026 workloads through August 28, 2026.
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Federal civil cases filed, by county of the plaintiff's residence, case type and year (Federal Judicial Center) · 2026-10-28
Federal civil filings by county first published. Federal civil cases filed by the county where the first-listed plaintiff lives, by nature-of-suit group and practice area, FY2016-FY2025, from the Federal Judicial Center's Integrated Database; out-of-state, outside-U.S., retired-code and unrecorded-county totals shown as their own rows.
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Attorney fee caps and contingency-fee rules, by state and federal program · 2026-10-28
Source links updated for Kansas, Maryland, Montana, North Dakota and New Hampshire.. The official sites moved these pages. The new links carry the same quoted text, re-checked on October 28, 2026; no value changed.
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Attorney fee caps and contingency-fee rules, by state and federal program · 2026-10-28 · TN
Tennessee malpractice contingency fee cap added: one-third.. Tenn. Code § 29-26-120: the court sets the fee in a health care liability case, at most 33 1/3% of all damages awarded. Was unknown.
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Attorney fee caps and contingency-fee rules, by state and federal program · 2026-10-28 · AL
Alabama workers' comp fee cap added: 15%.. Read from Ala. Code § 25-5-90(a) on the Legislature's code site: a judge fixes the fee, which may not exceed 15% of the compensation awarded or paid. Was unknown.
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Attorney fee caps and contingency-fee rules, by state and federal program · 2026-10-28 · AR
Arkansas workers' comp fee added: 25% of indemnity benefits, Commission-approved.. Ark. Code § 11-9-715 as quoted by the Workers' Compensation Commission: 25% of indemnity benefits, approved by the Commission, split half and half with the employer or carrier in a contested claim. Was unknown.
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Attorney fee caps and contingency-fee rules, by state and federal program · 2026-10-28 · MS
Mississippi workers' comp fee cap added: 25%.. The Commission's Rule 2.12 sets the maximum allowable fee at 25%, figured on the present-day value of a settlement; the approval rule for fees over $200 was already recorded. The percent was not recorded before.
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Attorney fee caps and contingency-fee rules, by state and federal program · 2026-10-28 · UT
Utah workers' comp: no set cap on the worker's own fee since 2016.. The Labor Commission's fee schedule (R602-2-4) was struck down in 2016 and removed; only the carrier-paid add-on fee in § 34A-1-309 remains. Was unknown.
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What US state bars charge, and require, to file or review lawyer advertising · 2026-10-28
Ad review volumes added. New fields give how many lawyer ads a bar reviewed in a year, as the bar itself states it: Florida, Texas and Kentucky, plus Nevada. Each count carries its source and quote, and whether it is exact, approximate or a floor. Counts are not comparable across states.
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The US legal market in numbers: headline findings from Probative's open datasets · 2026-10-28
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The US legal market in numbers: headline findings from Probative's open datasets · 2026-10-28
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The US legal market in numbers: headline findings from Probative's open datasets · 2026-10-28
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US law firm websites: practices, Spanish, intake, by state, county and practice area · 2026-10-28
Version 2.0.0, read up to 2026-10-28: 61,694 law firms found in 51 of the 51 jurisdictions (6,540 with a website read, 55,154 from official registries only); aggregates CC BY 4.0, firm rows ODbL files.
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Immigration court backlog, representation and asylum outcomes (EOIR workload statistics and case data) · 2026-10-28
First release: 8 records. National series from EOIR's workload statistics (data generated 2026-07-24): pending cases, new cases, completions, representation, asylum decisions and applications, pending cases of unaccompanied children. Pending proceedings by immigration court, state of address and nationality from the EOIR case data of n/a.
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Immigration court backlog, representation and asylum outcomes (EOIR workload statistics and case data) · 2026-10-28
FOIA zip 2026-10-01: 3,037,977 pending proceedings
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Law firm size, solos and receipts, by state: Census SUSB 2022, Nonemployer Statistics 2024 and Economic Census 2022 · 2026-10-28
First release. Law firms (NAICS 541110) by employment size for the US, every state and DC from the Census Bureau's Statistics of U.S. Businesses 2022, nonemployer (solo) legal-services businesses from Nonemployer Statistics 2024, and firms, receipts and concentration from the Economic Census 2022. Classes the Census Bureau does not publish are left empty and marked suppressed.
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Law offices, jobs and pay by county, with solo-practice counts: BLS QCEW, Census CBP and Nonemployer Statistics · 2026-10-28
First release: QCEW through 2026 Q1, CBP 2023, NES 2024, population vintage 2025. Private offices of lawyers: 192,259 establishments in 2026 Q1.
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Lawyer, paralegal and legal-staff pay by state and metro (BLS OEWS) · 2026-10-28
Now 1,264 records across 439 areas for May 2025.
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Lawyer, paralegal and legal-staff pay by state and metro (BLS OEWS) · 2026-10-28
Now 1,264 records across 439 areas for May 2025.
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Lawyer, paralegal and legal-staff pay by state and metro (BLS OEWS) · 2026-10-28
Now 97 records across 26 areas for May 2025.
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Lawyer, paralegal and legal-staff pay by state and metro (BLS OEWS) · 2026-10-28
Now 237 records across 119 areas for May 2025.
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Lawyer, paralegal and legal-staff pay by state and metro (BLS OEWS) · 2026-10-28
Now 237 records across 119 areas for May 2025.
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Lawyer, paralegal and legal-staff pay by state and metro (BLS OEWS) · 2026-10-28
First release: 238 records for May 2025 across 119 areas.
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Legal need by county: who may need a lawyer, from the American Community Survey · 2026-10-28
First release. 3,144 counties, 51 states and DC, and the US from the ACS 2020-2024 5-year estimates: 334,922,499 residents, 22,674,672 not U.S. citizens, 27,139,643 who speak English less than very well, 16,185,883 veterans and 45,017,354 renter households.
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Legal-services prices and jobs, monthly (BLS CPI, PPI and CES) · 2026-10-28
First release: 1,679 monthly values for 17 BLS series, 2017 to September 2026.
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First release. Statutes of limitations for personal injury, medical malpractice, wrongful death, product liability and property damage in every state and DC, each read in the official code with a verbatim quote. Cells not verified in the official text are marked U.
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Secondary cells from court opinions. 32 cells that were U are now filled from court opinions that quote or apply the statute, marked S (secondary), with the court, case, date and quote; 30 cells stay U. New Hampshire product liability is now read in the official code (RSA 507-D:2). Primary cells are unchanged.
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Nursing home fines and harm citations by county: CMS penalties, actual-harm, immediate-jeopardy and abuse citations · 2026-10-28
Nursing home fines and citations first published. County, state and US totals of CMS fines, payment denials and health citations (actual harm, immediate jeopardy, abuse), from the CMS Provider Data Catalog. No facility names.
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New York attorney counts by county first published. Attorneys registered with the New York courts, counted by county of office address, status and year of admission, from the court system's public registration file.
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Referral-fee and fee-splitting rules for lawyers, by state · 2026-10-28
Arkansas and New Mexico withdrawn to U. Arkansas and New Mexico publish their rules only on hosts that show a human-verification (CAPTCHA) page. The 1.0.0 read reached the text by sending a browser user agent past that block, which our method does not allow, so both states are now U (blank) until a read that passes no challenge. No other record changed.
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Lawyer advertising rules by state (50 states and DC) · 2026-10-28
Rules library 1.3.0: every rule re-read at the official source. Version 1.3.0 of the rules library (October 28, 2026) re-read every rule cell at the state's official source (high court or official bar rules, official ethics opinions, official code sites) and added the words quoted from each source. No cell cites a legal-marketing firm, law firm blog or tracker any more: the cells now read 426 primary, 32 ABA default (each with the reason) and 1 open. Coded values that changed: Delaware and Nevada recording (now mixed), Michigan and Utah waiting periods (30 days), Mississippi's set notice in every ad, Maryland's filing of targeted solicitations, New Jersey's required content and Vermont's health-data law. Also adds state laws on drug and medical-device ads and a federal consent note for web-form leads.
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State civil-rights agency complaints and charges: figures printed in state annual reports · 2026-10-28
Complaints and charges at state civil-rights agencies first published. 10 figures, each from one state document with its URL and quote.
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Wisconsin read from the state's official file (1095 records).
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Indiana read from the state's official file (1664 records).
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Maryland read from the state's official file (425 records).
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Washington read from the state's official file (600 records).
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State labor agency wage claims: figures printed in state reports · 2026-10-28
Wage claims at state labor agencies first published. 3 figures, each from one state document with its URL and quote.
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Truck and bus crashes by county, state and year (FMCSA crash file) · 2026-10-28
Truck and bus crashes by county first published. FMCSA truck and bus crashes, fatal and injury crashes, deaths and injuries by county, state and US, 2016 to 2025, from the MCMIS crash file.
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County and state unemployment: BLS Local Area Unemployment Statistics, annual averages and latest month · 2026-10-28
BLS LAUS files re-read. County and state unemployment rates, unemployed, employed and labor force: annual averages 2015-2025 and the last 13 months (through 2026-09), from BLS LAUS.
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VA disability compensation recipients by county and combined rating · 2026-10-28
VA disability compensation by county first published. Veterans receiving VA disability compensation on September 30, 2025 (FY 2025) in every county, state and the US, by combined rating band, age and sex, with the FY 2024 count for comparison: 6,331,627 recipients in VA's county file.
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Vehicle safety complaints by state, make and model year (NHTSA complaint file) · 2026-10-28
Vehicle safety complaints by state, make and model year first published. NHTSA vehicle safety complaints about model years 2018 to 2027 by state, make, model year and component, with crash, fire, injury and death counts and the recall match, from the ODI complaint and recall files.
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Wage-and-hour and OSHA enforcement by county, state, act and industry (U.S. Department of Labor) · 2026-10-28
Wage and OSHA enforcement by county first published. U.S. Department of Labor Wage and Hour Division back wages, employees owed and penalties, and OSHA inspections, violations and penalties, by county, state, act and industry, FY2016-FY2025.
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WARN Act layoff and closure notices by county: California and Texas · 2026-10-28
WARN notices by county first published. WARN layoff and closure notices and employees affected by county and month for California (July 2023 on) and Texas (2019 on), counts only.
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Workplace injuries and fatal work injuries by state and industry (BLS SOII and CFOI) · 2026-10-28
3512 records for 2024: 43 states with nonfatal injury rates, 51 with fatal work injury counts.
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Workplace injuries and fatal work injuries by state and industry (BLS SOII and CFOI) · 2026-10-28
3512 records for 2024: 43 states with nonfatal injury rates, 51 with fatal work injury counts.
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Fatal crashes by county and type: trucks, motorcycles, pedestrians and bicyclists, NHTSA FARS 2019 to 2024 · 2026-10-27
FARS 2024 annual report file file added: 36,297 fatal crashes and 39,254 deaths in 3,147 counties, 2019 to 2024.
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What US state bars charge, and require, to file or review lawyer advertising · 2026-10-27
Days from filing to first use added. Five new fields state, where the bar or court's own rule says so, how many days before or after first use a filing is due, how many days the bar takes to respond, and how far ahead an optional advisory opinion is requested. Each stated number cites the rule or bar page; where no number is stated the field is empty.
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Referral-fee and fee-splitting rules for lawyers, by state · 2026-10-27
First release. Fee-division (Rule 1.5(e) or its equivalent) and referral-payment (Rule 7.2(b) or its equivalent) rules for every state and DC, each read at the official source on 2026-10-27, with quotes. Unverified cells are left blank and marked U.
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Lawyer advertising rules by state (50 states and DC) · 2026-10-27
Rules library update: Kentucky and Maryland source links. Version 1.1.1 of the rules library (October 27, 2026) updated the source links and accessed dates for the Kentucky and Maryland ad-filing cells. No rule text changed.
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Texas FY2025 read from the OCA annual statistical report (1703 records).
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Texas FY2025 read from the OCA annual statistical report (1703 records).
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Texas FY2025 read from the OCA annual statistical report (1703 records).
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Texas FY2025 read from the OCA annual statistical report (1703 records).
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Workplace injuries and fatal work injuries by state and industry (BLS SOII and CFOI) · 2026-10-27
3914 records for 2024: 43 states with nonfatal injury rates, 51 with fatal work injury counts.
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Lawyer advertising rules by state (50 states and DC) · 2026-10-26
Rules library update: entries changed from state sources. Version 1.1.0 of the rules library (October 26, 2026) updated rule cells after a primary-source change.
Week of October 19, 2026
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Lawyer advertising rules by state (50 states and DC) · 2026-10-25 · CO
Colorado: solicitation-copy keeping period added. Colorado lawyers must keep a copy of each targeted solicitation for 5 years after its last use (RPC 7.3(f)(3)); our library did not say so before.
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Lawyer advertising rules by state (50 states and DC) · 2026-10-25 · CT
Connecticut: ad-copy keeping period added. Connecticut lawyers must keep a copy of each ad for 3 years after its last use (Rule 7.2(b)(1)); our library did not say so before.
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Lawyer advertising rules by state (50 states and DC) · 2026-10-25 · KS
Kansas: ad-copy keeping period added. Kansas lawyers must keep a copy of each ad for 2 years after its last use (KRPC 7.2(b)); our library did not say so before.
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Lawyer advertising rules by state (50 states and DC) · 2026-10-25 · KY
Kentucky: ad-copy keeping rule added. Kentucky’s record-keeping clock for an ad runs from its last use, under SCR 3.130(7.20)(6); our library did not say so before.
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Lawyer advertising rules by state (50 states and DC) · 2026-10-25 · LA
Louisiana: ad-copy keeping period added. Louisiana lawyers must keep a copy of each ad for 5 years after its last use (Rule 7.7(j)); our library did not say so before.
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Lawyer advertising rules by state (50 states and DC) · 2026-10-25 · MS
Mississippi: ad-copy keeping period added. Mississippi lawyers must keep a copy of each ad for 3 years after its last use (Rule 7.2(h)); our library did not say so before.
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Lawyer advertising rules by state (50 states and DC) · 2026-10-25 · NV
Nevada no longer has a 4-year ad-copy period. We had listed a 4-year period for keeping copies of ads in Nevada, but the current Rule 7.2, amended in 2018, has no such clause.
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Lawyer advertising rules by state (50 states and DC) · 2026-10-25 · RI
Rhode Island does have an ad copy-filing rule. Our library said Rhode Island had no filing rule, but Rule 7.2(b) says a copy of each print, radio and TV ad goes to Supreme Court Disciplinary Counsel before or within 48 hours of first use.
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Lawyer advertising rules by state (50 states and DC) · 2026-10-25 · TN
Tennessee: ad-copy keeping period added. Tennessee lawyers must keep a copy of each ad for 2 years after its last use (RPC 7.1(c)); our library did not say so before.
Week of October 5, 2026
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Legal ad-platform policy tracker · 2026-10-05
Government documents and services: only governments and authorized providers named on a government website may advertise.
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Legal ad-platform policy tracker · 2026-10-05
Microsoft Financial Services and Government Services pages last updated.
Week of September 28, 2026
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Legal ad-platform policy tracker · 2026-10-01
Missed business-hours calls where the caller stays on more than 20 seconds became charged leads.
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Legal ad-platform policy tracker · 2026-10
Business name may differ from the destination domain in limited verified cases.
Week of September 21, 2026
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Legal ad-platform policy tracker · 2026-09-22
List of self-regulatory advertising codes expanded (Argentina, Australia, Chile, Colombia, Paraguay, South Africa).. List of self-regulatory advertising codes expanded (Argentina, Australia, Chile, Colombia, Paraguay, South Africa). No US effect.
Week of September 7, 2026
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Legal ad-platform policy tracker · 2026-09-10
OpenAI ad policies updated (legal services: licensed in the jurisdiction shown, case-by-case approval).
Week of August 31, 2026
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Legal ad-platform policy tracker · 2026-09
Search campaigns lose the campaign language setting;. Search campaigns lose the campaign language setting; ads match the language of the search and the ad.
Week of August 10, 2026
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Legal ad-platform policy tracker · 2026-08-11
YouTube and Discover Feed ad requirements rewritten for readability;. YouTube and Discover Feed ad requirements rewritten for readability; no enforcement change.
Week of July 27, 2026
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Legal ad-platform policy tracker · 2026-08
Limited ad serving policy extended to all Google Ads;. Limited ad serving policy extended to all Google Ads; rollout through 2028.
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Legal ad-platform policy tracker · 2026-08
First Local Services accounts (home services) migrated to Performance Max with pay-per-lead goals;. First Local Services accounts (home services) migrated to Performance Max with pay-per-lead goals; other categories in late 2026 and 2027.
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Legal ad-platform policy tracker · 2026-08
Government Services and Products policy updated for third-party government services;. Government Services and Products policy updated for third-party government services; page now dated October 5, 2026 with a licensed-law-firm exemption.
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Legal ad-platform policy tracker · 2026-07-31
Local Services platform policies renamed 'Local Services Ads requirements' and aligned with the single badge.
Week of July 20, 2026
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Legal ad-platform policy tracker · 2026-07-21
In-account appeals closed for policy decisions more than 6 months old.
Week of June 29, 2026
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Legal ad-platform policy tracker · 2026-07
Destination mismatch: redirects to a different domain allowed in some cases with prior approval.
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Legal ad-platform policy tracker · 2026-07
Advertisers may add AI labels inside image and video ads;. Advertisers may add AI labels inside image and video ads; Google may auto-label some AI-made assets.
Week of June 15, 2026
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Legal ad-platform policy tracker · 2026-06-15
Google Ads API stopped accepting new adopters of offline conversion imports (including enhanced conversions for leads);. Google Ads API stopped accepting new adopters of offline conversion imports (including enhanced conversions for leads); Data Manager API is the route.
Week of June 8, 2026
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Legal ad-platform policy tracker · 2026-06-12
Limited ad serving extended to Google Search;. Limited ad serving extended to Google Search; rollout through 2028.
Week of June 1, 2026
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Legal ad-platform policy tracker · 2026-06-03
Google clarified that Demand Gen and Discovery campaigns use advertiser-curated audiences by default and may not serve in sensitive categories.
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Lawyer advertising rules by state (50 states and DC) · 2026-06-01 · NY
New York amends its advertising rules. New York’s amended advertising rules took effect on June 1, 2026 and dropped the old filing and record-keeping duties for ads and solicitations.
Week of May 18, 2026
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Legal ad-platform policy tracker · 2026-05-21
Meta's Special Ad Categories developer page last updated (still gives January 14, 2025 for the financial category).
Week of May 4, 2026
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Legal ad-platform policy tracker · 2026-05-05
OpenAI opened a beta self-serve Ads Manager and added cost-per-click bidding;. OpenAI opened a beta self-serve Ads Manager and added cost-per-click bidding; Conversions API and pixel launched.
Week of April 20, 2026
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Legal ad-platform policy tracker · 2026-04-22
Microsoft Legal Services policy page last updated.
Week of March 30, 2026
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Legal ad-platform policy tracker · 2026-03-31
Editorial, Financial products and services, Healthcare and medicines, and Other restricted businesses pages rewritten for readability;. Editorial, Financial products and services, Healthcare and medicines, and Other restricted businesses pages rewritten for readability; no enforcement change.
Week of March 16, 2026
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Legal ad-platform policy tracker · 2026-03-17
Form ad, image quality, responsive ad and text ad requirement policies discontinued as obsolete.
Week of February 9, 2026
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Legal ad-platform policy tracker · 2026-02-09
ChatGPT ad testing started in the United States.
Week of January 5, 2026
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Legal ad-platform policy tracker · 2026-01-07
Personalized advertising policy reorganized;. Personalized advertising policy reorganized; Google says no change in substance or enforcement.
Week of December 29, 2025
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Lawyer advertising rules by state (50 states and DC) · 2026-01-01 · AL
Alabama rewrites its advertising rules. Alabama’s amended Rules 7.1 to 7.3 took effect on January 1, 2026: ads are no longer sent to the Bar, and the lawyer keeps a copy of each communication for 6 years.
Week of December 8, 2025
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Legal ad-platform policy tracker · 2025-12-12
Custom segments made more widely available for Display campaigns.
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Legal ad-platform policy tracker · 2025-12-10
Phone numbers tied to fraud or a history of policy violations became unacceptable in call ads and assets.
Week of December 1, 2025
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Legal ad-platform policy tracker · 2025-12-07
Last date for Google Guarantee money-back requests on services booked through Local Services;. Last date for Google Guarantee money-back requests on services booked through Local Services; Google Verified badge replaces the old badges.
Week of November 17, 2025
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Legal ad-platform policy tracker · 2025-11-18
LinkedIn Advertising Policies last revised.
Week of November 3, 2025
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Legal ad-platform policy tracker · 2025-11-04
Circumventing systems: submitting false information in advertiser verification leads to suspension (clarification).
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Legal ad-platform policy tracker · 2025-11-03
Meta Business Tools Terms (pixel, Conversions API) current version took effect;. Meta Business Tools Terms (pixel, Conversions API) current version took effect; bars sharing health, financial and other sensitive information.
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