Is my ad compliant in my state?

• Client testimonials or endorsements

  Testimonials only from people with real experience of the lawyer, with paid ones disclosed (7.2(l)).

  No actors playing the lawyer, client portrayals only as non-speaking background, no authority-figure endorsements, and dramatizations labeled (7.2(n)-(p)).

  Primary source · Alabama page: results, testimonials and “specialist” claims · Supreme Court of Alabama, order of May 13, 2025 amending Rules 7.1 to 7.3 (effective January 1, 2026) · Alabama State Bar, “Alabama Moves to Modernize Lawyer Advertising Rules” (September 18, 2025)

• Results or past verdicts

  Results only with the type of matter, objectively verifiable and not misleading (7.2(m)); no promised results (7.2(i)).

  Primary source · Alabama page: results, testimonials and “specialist” claims · Supreme Court of Alabama, order of May 13, 2025 amending Rules 7.1 to 7.3 (effective January 1, 2026) · Alabama State Bar, “Alabama Moves to Modernize Lawyer Advertising Rules” (September 18, 2025)

• “Specialist”, “expert” or “board certified”

  Comparisons and certification still go through Rule 7.4, which didn’t change.

  Primary source · Alabama page: results, testimonials and “specialist” claims · Supreme Court of Alabama, order of May 13, 2025 amending Rules 7.1 to 7.3 (effective January 1, 2026) · Alabama State Bar, “Alabama Moves to Modernize Lawyer Advertising Rules” (September 18, 2025)

• “No fee unless you win”

  Our summary of Alabama has no separate line on this. Its general rule on claims, from the same source, is: Results only with the type of matter, objectively verifiable and not misleading (7.2(m)); no promised results (7.2(i)). Testimonials only from people with real experience of the lawyer, with paid ones disclosed (7.2(l)). No actors playing the lawyer, client portrayals only as non-speaking background, no authority-figure endorsements, and dramatizations labeled (7.2(n)-(p)). Comparisons and certification still go through Rule 7.4, which didn’t change.

  Primary source · Alabama page: results, testimonials and “specialist” claims · Supreme Court of Alabama, order of May 13, 2025 amending Rules 7.1 to 7.3 (effective January 1, 2026) · Alabama State Bar, “Alabama Moves to Modernize Lawyer Advertising Rules” (September 18, 2025)

• Dramatizations or actors

  No actors playing the lawyer, client portrayals only as non-speaking background, no authority-figure endorsements, and dramatizations labeled (7.2(n)-(p)).

  Primary source · Alabama page: results, testimonials and “specialist” claims · Supreme Court of Alabama, order of May 13, 2025 amending Rules 7.1 to 7.3 (effective January 1, 2026) · Alabama State Bar, “Alabama Moves to Modernize Lawyer Advertising Rules” (September 18, 2025)

• Spanish or another language

  Every required disclosure or disclaimer appears in each language the communication uses; saying that a lawyer speaks a language doesn’t on its own require one in that language (7.2(e)).

  Primary source · Alabama page: ads in spanish and other languages · Supreme Court of Alabama, order of May 13, 2025 amending Rules 7.1 to 7.3 (effective January 1, 2026)

• A paid spokesperson or celebrity

  Our summary of Alabama has no separate line on this. Its general rule on claims, from the same source, is: Results only with the type of matter, objectively verifiable and not misleading (7.2(m)); no promised results (7.2(i)). Testimonials only from people with real experience of the lawyer, with paid ones disclosed (7.2(l)). No actors playing the lawyer, client portrayals only as non-speaking background, no authority-figure endorsements, and dramatizations labeled (7.2(n)-(p)). Comparisons and certification still go through Rule 7.4, which didn’t change.

  Primary source · Alabama page: results, testimonials and “specialist” claims · Supreme Court of Alabama, order of May 13, 2025 amending Rules 7.1 to 7.3 (effective January 1, 2026) · Alabama State Bar, “Alabama Moves to Modernize Lawyer Advertising Rules” (September 18, 2025)

• An AI-generated person or voice

  Our summary of Alabama has no rule written for AI-made people or voices in ads. The rule on misleading ads still applies to them.

  Bars that address it treat a website or intake chatbot as the firm's own communication: it must not mislead or give legal advice, Florida says it must identify itself as AI, and a lawyer must supervise it (Florida Op. 24-1, Oregon Op. 2026-208, Alabama Op. 2026-01 and WSBA AO 202505). No bar opinion we found is mainly about AI-made images or voices in ads. (The Florida Bar, Board of Governors (Review Committee on Professional Ethics), 24-1 (2024-01-19) · Oregon State Bar, Board of Governors (Legal Ethics Committee), 2026-208 (2026-02))

  Alabama page: also worth knowing

• A comparative claim

  Comparisons and certification still go through Rule 7.4, which didn’t change.

  Primary source · Alabama page: results, testimonials and “specialist” claims · Supreme Court of Alabama, order of May 13, 2025 amending Rules 7.1 to 7.3 (effective January 1, 2026) · Alabama State Bar, “Alabama Moves to Modernize Lawyer Advertising Rules” (September 18, 2025)

• A referral or lead service

  Nothing of value for recommending the lawyer (7.2(h)). Allowed: the usual costs of permitted communications, a not-for-profit referral service’s usual charges, sponsorships, non-exclusive reciprocal referral agreements disclosed to the client, and nominal thank-you gifts. A lawyer doesn’t pay for another firm’s ad unless the two jointly represent the client in that matter (7.2(h)(1)). Search results aren’t manipulated or bought to divert another firm’s callers (7.2(r)).

  Primary source · Alabama page: referral services and lead generators · Supreme Court of Alabama, order of May 13, 2025 amending Rules 7.1 to 7.3 (effective January 1, 2026)

Checked October 24, 2026. Everything we have on Alabama. Not legal advice; check with counsel.

• Client testimonials or endorsements

  Testimonials that state recovery amounts need the clients' informed consent (Ethics Opinion 2020-2, October 26, 2020).

  Primary source · Alaska page: results, testimonials and “specialist” claims · Alaska Bar Association, Ethics Committee (adopted by Board of Governors), 2020-2 (2020-10-26) · Alaska Bar Association, Ethics Committee (adopted by Board of Governors), 2009-2 (2009-05-05) · ABA Model Rule 7.2 and its comments

• Results or past verdicts

  Our summary of Alaska has no separate line on this. Its general rule on claims, from the same source, is: Testimonials that state recovery amounts need the clients' informed consent (Ethics Opinion 2020-2, October 26, 2020). A ranking such as Super Lawyers is cited with the publication name, date and practice area (Opinion 2009-2). Otherwise the ABA Model Rule default applies.

  Primary source · Alaska page: results, testimonials and “specialist” claims · Alaska Bar Association, Ethics Committee (adopted by Board of Governors), 2020-2 (2020-10-26) · Alaska Bar Association, Ethics Committee (adopted by Board of Governors), 2009-2 (2009-05-05) · ABA Model Rule 7.2 and its comments

• “Specialist”, “expert” or “board certified”

  Our summary of Alaska has no separate line on this. Its general rule on claims, from the same source, is: Testimonials that state recovery amounts need the clients' informed consent (Ethics Opinion 2020-2, October 26, 2020). A ranking such as Super Lawyers is cited with the publication name, date and practice area (Opinion 2009-2). Otherwise the ABA Model Rule default applies.

  Primary source · Alaska page: results, testimonials and “specialist” claims · Alaska Bar Association, Ethics Committee (adopted by Board of Governors), 2020-2 (2020-10-26) · Alaska Bar Association, Ethics Committee (adopted by Board of Governors), 2009-2 (2009-05-05) · ABA Model Rule 7.2 and its comments

• “No fee unless you win”

  Our summary of Alaska has no separate line on this. Its general rule on claims, from the same source, is: Testimonials that state recovery amounts need the clients' informed consent (Ethics Opinion 2020-2, October 26, 2020). A ranking such as Super Lawyers is cited with the publication name, date and practice area (Opinion 2009-2). Otherwise the ABA Model Rule default applies.

  Primary source · Alaska page: results, testimonials and “specialist” claims · Alaska Bar Association, Ethics Committee (adopted by Board of Governors), 2020-2 (2020-10-26) · Alaska Bar Association, Ethics Committee (adopted by Board of Governors), 2009-2 (2009-05-05) · ABA Model Rule 7.2 and its comments

• Dramatizations or actors

  Our summary of Alaska has no separate line on this. Its general rule on claims, from the same source, is: Testimonials that state recovery amounts need the clients' informed consent (Ethics Opinion 2020-2, October 26, 2020). A ranking such as Super Lawyers is cited with the publication name, date and practice area (Opinion 2009-2). Otherwise the ABA Model Rule default applies.

  Primary source · Alaska page: results, testimonials and “specialist” claims · Alaska Bar Association, Ethics Committee (adopted by Board of Governors), 2020-2 (2020-10-26) · Alaska Bar Association, Ethics Committee (adopted by Board of Governors), 2009-2 (2009-05-05) · ABA Model Rule 7.2 and its comments

• Spanish or another language

  No state rule on ads in other languages found in the sources reviewed. Our default applies: every required statement appears in each language the ad uses.

  ABA model default · Alaska page: ads in spanish and other languages · CAMG white paper: Alaska lawyer advertising rules

• A paid spokesperson or celebrity

  Our summary of Alaska has no separate line on this. Its general rule on claims, from the same source, is: Testimonials that state recovery amounts need the clients' informed consent (Ethics Opinion 2020-2, October 26, 2020). A ranking such as Super Lawyers is cited with the publication name, date and practice area (Opinion 2009-2). Otherwise the ABA Model Rule default applies.

  Primary source · Alaska page: results, testimonials and “specialist” claims · Alaska Bar Association, Ethics Committee (adopted by Board of Governors), 2020-2 (2020-10-26) · Alaska Bar Association, Ethics Committee (adopted by Board of Governors), 2009-2 (2009-05-05) · ABA Model Rule 7.2 and its comments

• An AI-generated person or voice

  Our summary of Alaska has no rule written for AI-made people or voices in ads. The rule on misleading ads still applies to them.

  Bars that address it treat a website or intake chatbot as the firm's own communication: it must not mislead or give legal advice, Florida says it must identify itself as AI, and a lawyer must supervise it (Florida Op. 24-1, Oregon Op. 2026-208, Alabama Op. 2026-01 and WSBA AO 202505). No bar opinion we found is mainly about AI-made images or voices in ads. (The Florida Bar, Board of Governors (Review Committee on Professional Ethics), 24-1 (2024-01-19) · Oregon State Bar, Board of Governors (Legal Ethics Committee), 2026-208 (2026-02))

• A comparative claim

  Our summary of Alaska has no separate line on this. Its general rule on claims, from the same source, is: Testimonials that state recovery amounts need the clients' informed consent (Ethics Opinion 2020-2, October 26, 2020). A ranking such as Super Lawyers is cited with the publication name, date and practice area (Opinion 2009-2). Otherwise the ABA Model Rule default applies.

  Primary source · Alaska page: results, testimonials and “specialist” claims · Alaska Bar Association, Ethics Committee (adopted by Board of Governors), 2020-2 (2020-10-26) · Alaska Bar Association, Ethics Committee (adopted by Board of Governors), 2009-2 (2009-05-05) · ABA Model Rule 7.2 and its comments

• A referral or lead service

  Marked D: the ABA Model Rule default applies until we check the state’s text. Lawyers may pay reasonable advertising costs and a qualified referral service’s usual charges, never for a recommendation; lead generators are allowed only if they don’t recommend the lawyer, imply a recommendation or split fees.

  ABA model default · Alaska page: referral services and lead generators · ABA Model Rule 7.2 and its comments

Checked October 25, 2026. Everything we have on Alaska. Not legal advice; check with counsel.

• Client testimonials or endorsements

  Our summary of Arizona has no separate line on this. Its general rule on claims, from the same source, is: “Certified specialist” only if certified; “specialize” is fine if true. No results disclaimer is required, though one is recommended, and client consent is needed to identify a case.

  Primary source · Arizona page: results, testimonials and “specialist” claims · State Bar of Arizona on ER 7.1 and ER 7.3

• Results or past verdicts

  No results disclaimer is required, though one is recommended, and client consent is needed to identify a case.

  Primary source · Arizona page: results, testimonials and “specialist” claims · State Bar of Arizona on ER 7.1 and ER 7.3

• “Specialist”, “expert” or “board certified”

  “Certified specialist” only if certified;

  “specialize” is fine if true.

  Primary source · Arizona page: results, testimonials and “specialist” claims · State Bar of Arizona on ER 7.1 and ER 7.3

• “No fee unless you win”

  Our summary of Arizona has no separate line on this. Its general rule on claims, from the same source, is: “Certified specialist” only if certified; “specialize” is fine if true. No results disclaimer is required, though one is recommended, and client consent is needed to identify a case.

  Primary source · Arizona page: results, testimonials and “specialist” claims · State Bar of Arizona on ER 7.1 and ER 7.3

• Dramatizations or actors

  Our summary of Arizona has no separate line on this. Its general rule on claims, from the same source, is: “Certified specialist” only if certified; “specialize” is fine if true. No results disclaimer is required, though one is recommended, and client consent is needed to identify a case.

  Primary source · Arizona page: results, testimonials and “specialist” claims · State Bar of Arizona on ER 7.1 and ER 7.3

• Spanish or another language

  No state rule on ads in other languages found in the sources reviewed. Our default applies: every required statement appears in each language the ad uses.

  ABA model default · Arizona page: ads in spanish and other languages · State Bar of Arizona on ER 7.1 and ER 7.3

• A paid spokesperson or celebrity

  Our summary of Arizona has no separate line on this. Its general rule on claims, from the same source, is: “Certified specialist” only if certified; “specialize” is fine if true. No results disclaimer is required, though one is recommended, and client consent is needed to identify a case.

  Primary source · Arizona page: results, testimonials and “specialist” claims · State Bar of Arizona on ER 7.1 and ER 7.3

• An AI-generated person or voice

  Our summary of Arizona has no rule written for AI-made people or voices in ads. The rule on misleading ads still applies to them.

  Bars that address it treat a website or intake chatbot as the firm's own communication: it must not mislead or give legal advice, Florida says it must identify itself as AI, and a lawyer must supervise it (Florida Op. 24-1, Oregon Op. 2026-208, Alabama Op. 2026-01 and WSBA AO 202505). No bar opinion we found is mainly about AI-made images or voices in ads. (The Florida Bar, Board of Governors (Review Committee on Professional Ethics), 24-1 (2024-01-19) · Oregon State Bar, Board of Governors (Legal Ethics Committee), 2026-208 (2026-02))

  Arizona page: also worth knowing

• A comparative claim

  Our summary of Arizona has no separate line on this. Its general rule on claims, from the same source, is: “Certified specialist” only if certified; “specialize” is fine if true. No results disclaimer is required, though one is recommended, and client consent is needed to identify a case.

  Primary source · Arizona page: results, testimonials and “specialist” claims · State Bar of Arizona on ER 7.1 and ER 7.3

• A referral or lead service

  Since 2021, referral fees (flat or percentage) are allowed, and nonlawyer-owned law firms (alternative business structures) are licensed. The firm needs the client’s consent before telling a referral source that the person became a client.

  Primary source · Arizona page: referral services and lead generators · Arizona Supreme Court order materials (Admin. Order 2020-173) · IAALS (Shely) overview of Arizona's 2021 advertising and ABS changes

Checked October 24, 2026. Everything we have on Arizona. Not legal advice; check with counsel.

• Client testimonials or endorsements

  Any testimonial or endorsement makes an ad misleading.

  Secondary source · Arkansas page: results, testimonials and “specialist” claims · CAMG white paper: Arkansas lawyer advertising rules

• Results or past verdicts

  Our summary of Arkansas has no separate line on this. Its general rule on claims, from the same source, is: Any testimonial or endorsement makes an ad misleading.

  Secondary source · Arkansas page: results, testimonials and “specialist” claims · CAMG white paper: Arkansas lawyer advertising rules

• “Specialist”, “expert” or “board certified”

  Our summary of Arkansas has no separate line on this. Its general rule on claims, from the same source, is: Any testimonial or endorsement makes an ad misleading.

  Secondary source · Arkansas page: results, testimonials and “specialist” claims · CAMG white paper: Arkansas lawyer advertising rules

• “No fee unless you win”

  Our summary of Arkansas has no separate line on this. Its general rule on claims, from the same source, is: Any testimonial or endorsement makes an ad misleading.

  Secondary source · Arkansas page: results, testimonials and “specialist” claims · CAMG white paper: Arkansas lawyer advertising rules

• Dramatizations or actors

  Our summary of Arkansas has no separate line on this. Its general rule on claims, from the same source, is: Any testimonial or endorsement makes an ad misleading.

  Secondary source · Arkansas page: results, testimonials and “specialist” claims · CAMG white paper: Arkansas lawyer advertising rules

• Spanish or another language

  No state rule on ads in other languages found in the sources reviewed. Our default applies: every required statement appears in each language the ad uses.

  ABA model default · Arkansas page: ads in spanish and other languages · CAMG white paper: Arkansas lawyer advertising rules

• A paid spokesperson or celebrity

  Our summary of Arkansas has no separate line on this. Its general rule on claims, from the same source, is: Any testimonial or endorsement makes an ad misleading.

  Secondary source · Arkansas page: results, testimonials and “specialist” claims · CAMG white paper: Arkansas lawyer advertising rules

• An AI-generated person or voice

  Our summary of Arkansas has no rule written for AI-made people or voices in ads. The rule on misleading ads still applies to them.

  Bars that address it treat a website or intake chatbot as the firm's own communication: it must not mislead or give legal advice, Florida says it must identify itself as AI, and a lawyer must supervise it (Florida Op. 24-1, Oregon Op. 2026-208, Alabama Op. 2026-01 and WSBA AO 202505). No bar opinion we found is mainly about AI-made images or voices in ads. (The Florida Bar, Board of Governors (Review Committee on Professional Ethics), 24-1 (2024-01-19) · Oregon State Bar, Board of Governors (Legal Ethics Committee), 2026-208 (2026-02))

• A comparative claim

  Our summary of Arkansas has no separate line on this. Its general rule on claims, from the same source, is: Any testimonial or endorsement makes an ad misleading.

  Secondary source · Arkansas page: results, testimonials and “specialist” claims · CAMG white paper: Arkansas lawyer advertising rules

• A referral or lead service

  Marked D: the ABA Model Rule default applies until we check the state’s text. Lawyers may pay reasonable advertising costs and a qualified referral service’s usual charges, never for a recommendation; lead generators are allowed only if they don’t recommend the lawyer, imply a recommendation or split fees.

  ABA model default · Arkansas page: referral services and lead generators · ABA Model Rule 7.2 and its comments

Checked October 25, 2026. Everything we have on Arkansas. Not legal advice; check with counsel.

• Client testimonials or endorsements

  Our summary of California has no separate line on this. Its general rule on claims, from the same source, is: Banned: guarantees, quick-cash claims, undisclosed impersonations and dramatizations, spokespersons without a title, misleading statements about skill or record, and awards that came from payment or membership (§6157.2(a)). In electronic media (TV, radio and computer networks, so search and social too), results out of context, injury scenes and any money reference are presumed misleading (§6158.1), and portrayed results need their facts or a disclosure (§6158.3). “Certified specialist” only through a named, approved body (Rule 7.4). Consumers can sue for $5,000 to $100,000 per unique ad after a State Bar finding (§6157.2(c)).

  Primary source · California page: results, testimonials and “specialist” claims · California Business and Professions Code §6157.2 · California Business and Professions Code §6158.1 · California Business and Professions Code §6158.3

• Results or past verdicts

  In electronic media (TV, radio and computer networks, so search and social too), results out of context, injury scenes and any money reference are presumed misleading (§6158.1), and portrayed results need their facts or a disclosure (§6158.3).

  Primary source · California page: results, testimonials and “specialist” claims · California Business and Professions Code §6157.2 · California Business and Professions Code §6158.1 · California Business and Professions Code §6158.3

• “Specialist”, “expert” or “board certified”

  “Certified specialist” only through a named, approved body (Rule 7.4).

  Primary source · California page: results, testimonials and “specialist” claims · California Business and Professions Code §6157.2 · California Business and Professions Code §6158.1 · California Business and Professions Code §6158.3

• “No fee unless you win”

  A “no fee without recovery” claim says whether the client owes costs (Rule 7.1, comment 3).

  Primary source · California page: results, testimonials and “specialist” claims · California Business and Professions Code §6157.2 · California Business and Professions Code §6158.1 · California Business and Professions Code §6158.3

• Dramatizations or actors

  Banned: guarantees, quick-cash claims, undisclosed impersonations and dramatizations, spokespersons without a title, misleading statements about skill or record, and awards that came from payment or membership (§6157.2(a)).

  In electronic media (TV, radio and computer networks, so search and social too), results out of context, injury scenes and any money reference are presumed misleading (§6158.1), and portrayed results need their facts or a disclosure (§6158.3).

  Primary source · California page: results, testimonials and “specialist” claims · California Business and Professions Code §6157.2 · California Business and Professions Code §6158.1 · California Business and Professions Code §6158.3

• Spanish or another language

  A claim to serve clients in another language must be true: a lawyer at the firm can provide the service in that language, or the ad states, in that language, the job title of the person who speaks it (Rule 7.1, comment 5).

  Primary source · California page: ads in spanish and other languages · California Rules of Professional Conduct (2026 edition)

• A paid spokesperson or celebrity

  Banned: guarantees, quick-cash claims, undisclosed impersonations and dramatizations, spokespersons without a title, misleading statements about skill or record, and awards that came from payment or membership (§6157.2(a)).

  Primary source · California page: results, testimonials and “specialist” claims · California Business and Professions Code §6157.2 · California Business and Professions Code §6158.1 · California Business and Professions Code §6158.3

• An AI-generated person or voice

  Our summary of California has no rule written for AI-made people or voices in ads. The rule on misleading ads still applies to them.

  Bars that address it treat a website or intake chatbot as the firm's own communication: it must not mislead or give legal advice, Florida says it must identify itself as AI, and a lawyer must supervise it (Florida Op. 24-1, Oregon Op. 2026-208, Alabama Op. 2026-01 and WSBA AO 202505). No bar opinion we found is mainly about AI-made images or voices in ads. (The Florida Bar, Board of Governors (Review Committee on Professional Ethics), 24-1 (2024-01-19) · Oregon State Bar, Board of Governors (Legal Ethics Committee), 2026-208 (2026-02))

  California page: also worth knowing

• A comparative claim

  Our summary of California has no separate line on this. Its general rule on claims, from the same source, is: Banned: guarantees, quick-cash claims, undisclosed impersonations and dramatizations, spokespersons without a title, misleading statements about skill or record, and awards that came from payment or membership (§6157.2(a)). In electronic media (TV, radio and computer networks, so search and social too), results out of context, injury scenes and any money reference are presumed misleading (§6158.1), and portrayed results need their facts or a disclosure (§6158.3). “Certified specialist” only through a named, approved body (Rule 7.4). Consumers can sue for $5,000 to $100,000 per unique ad after a State Bar finding (§6157.2(c)).

  Primary source · California page: results, testimonials and “specialist” claims · California Business and Professions Code §6157.2 · California Business and Professions Code §6158.1 · California Business and Professions Code §6158.3

• A referral or lead service

  Referral services need State Bar certification (§6155), and anyone can sue an uncertified one (§6156.5) or a runner or capper (§6153) for $5,000 to $100,000 per violation. Lawyers may pay marketing vendors (Rule 7.2, comment 3). “Lawyer” includes any agent of the lawyer or firm doing business in California (§6157). San Diego County Bar Ethics Opinion 2019-2: a for-profit program that collects the consumer's flat fee and keeps a "marketing fee" is fee-sharing and an uncertified referral service.

  Primary source · California page: referral services and lead generators · California Business and Professions Code §6155 · California Business and Professions Code §6156.5 · California Business and Professions Code §6153

Checked October 25, 2026. Everything we have on California. Not legal advice; check with counsel.

• Client testimonials or endorsements

  Our summary of Colorado has no separate line on this. Its general rule on claims, from the same source, is: ABA-model rules on results and specialization: truthful results with context; “certified specialist” only through an approved body named in the ad.

  Primary source · Colorado page: results, testimonials and “specialist” claims · Colorado Office of Attorney Regulation Counsel, September 2020 newsletter

• Results or past verdicts

  ABA-model rules on results and specialization: truthful results with context;

  Primary source · Colorado page: results, testimonials and “specialist” claims · Colorado Office of Attorney Regulation Counsel, September 2020 newsletter

• “Specialist”, “expert” or “board certified”

  ABA-model rules on results and specialization: truthful results with context;

  “certified specialist” only through an approved body named in the ad.

  Primary source · Colorado page: results, testimonials and “specialist” claims · Colorado Office of Attorney Regulation Counsel, September 2020 newsletter

• “No fee unless you win”

  Our summary of Colorado has no separate line on this. Its general rule on claims, from the same source, is: ABA-model rules on results and specialization: truthful results with context; “certified specialist” only through an approved body named in the ad.

  Primary source · Colorado page: results, testimonials and “specialist” claims · Colorado Office of Attorney Regulation Counsel, September 2020 newsletter

• Dramatizations or actors

  Our summary of Colorado has no separate line on this. Its general rule on claims, from the same source, is: ABA-model rules on results and specialization: truthful results with context; “certified specialist” only through an approved body named in the ad.

  Primary source · Colorado page: results, testimonials and “specialist” claims · Colorado Office of Attorney Regulation Counsel, September 2020 newsletter

• Spanish or another language

  No state rule on ads in other languages found in the sources reviewed. Our default applies: every required statement appears in each language the ad uses.

  ABA model default · Colorado page: ads in spanish and other languages · Colorado Office of Attorney Regulation Counsel, September 2020 newsletter

• A paid spokesperson or celebrity

  Our summary of Colorado has no separate line on this. Its general rule on claims, from the same source, is: ABA-model rules on results and specialization: truthful results with context; “certified specialist” only through an approved body named in the ad.

  Primary source · Colorado page: results, testimonials and “specialist” claims · Colorado Office of Attorney Regulation Counsel, September 2020 newsletter

• An AI-generated person or voice

  Colorado’s rewritten AI law takes effect January 1, 2027 and no longer lists legal services among its consequential decisions (SB 26-189).

  Colorado General Assembly, SB 26-189 · Arnold & Porter on Colorado's narrowed AI law (July 2026)

  Colorado page: also worth knowing

• A comparative claim

  Our summary of Colorado has no separate line on this. Its general rule on claims, from the same source, is: ABA-model rules on results and specialization: truthful results with context; “certified specialist” only through an approved body named in the ad.

  Primary source · Colorado page: results, testimonials and “specialist” claims · Colorado Office of Attorney Regulation Counsel, September 2020 newsletter

• A referral or lead service

  A labeled online directory with fixed fees is advertising; a for-profit service that recommends particular lawyers or charges per client hired is a forbidden referral service (CBA Formal Op. 122, 2010). Check that "advertising" vendors and networking groups aren't disguised referral services (Op. 106, 2013).

  Primary source · Colorado page: referral services and lead generators · Colorado Bar Association, Ethics Committee, 122 (2010-10-16) · Colorado Bar Association, Ethics Committee, 106 (2013-10-21)

Checked October 25, 2026. Everything we have on Colorado. Not legal advice; check with counsel.

• Client testimonials or endorsements

  Our summary of Connecticut has no separate line on this. Its general rule on claims, from the same source, is: Results need context; the rule’s comment calls for a disclaimer.

  Secondary source · Connecticut page: results, testimonials and “specialist” claims · CAMG white paper: Connecticut lawyer advertising rules

• Results or past verdicts

  Results need context; the rule’s comment calls for a disclaimer.

  Secondary source · Connecticut page: results, testimonials and “specialist” claims · CAMG white paper: Connecticut lawyer advertising rules

• “Specialist”, “expert” or “board certified”

  Our summary of Connecticut has no separate line on this. Its general rule on claims, from the same source, is: Results need context; the rule’s comment calls for a disclaimer.

  Secondary source · Connecticut page: results, testimonials and “specialist” claims · CAMG white paper: Connecticut lawyer advertising rules

• “No fee unless you win”

  Our summary of Connecticut has no separate line on this. Its general rule on claims, from the same source, is: Results need context; the rule’s comment calls for a disclaimer.

  Secondary source · Connecticut page: results, testimonials and “specialist” claims · CAMG white paper: Connecticut lawyer advertising rules

• Dramatizations or actors

  Our summary of Connecticut has no separate line on this. Its general rule on claims, from the same source, is: Results need context; the rule’s comment calls for a disclaimer.

  Secondary source · Connecticut page: results, testimonials and “specialist” claims · CAMG white paper: Connecticut lawyer advertising rules

• Spanish or another language

  Filings in another language include an English translation.

  Secondary source · Connecticut page: ads in spanish and other languages · CAMG white paper: Connecticut lawyer advertising rules

• A paid spokesperson or celebrity

  Our summary of Connecticut has no separate line on this. Its general rule on claims, from the same source, is: Results need context; the rule’s comment calls for a disclaimer.

  Secondary source · Connecticut page: results, testimonials and “specialist” claims · CAMG white paper: Connecticut lawyer advertising rules

• An AI-generated person or voice

  Our summary of Connecticut has no rule written for AI-made people or voices in ads. The rule on misleading ads still applies to them.

  Bars that address it treat a website or intake chatbot as the firm's own communication: it must not mislead or give legal advice, Florida says it must identify itself as AI, and a lawyer must supervise it (Florida Op. 24-1, Oregon Op. 2026-208, Alabama Op. 2026-01 and WSBA AO 202505). No bar opinion we found is mainly about AI-made images or voices in ads. (The Florida Bar, Board of Governors (Review Committee on Professional Ethics), 24-1 (2024-01-19) · Oregon State Bar, Board of Governors (Legal Ethics Committee), 2026-208 (2026-02))

  Connecticut page: also worth knowing

• A comparative claim

  Our summary of Connecticut has no separate line on this. Its general rule on claims, from the same source, is: Results need context; the rule’s comment calls for a disclaimer.

  Secondary source · Connecticut page: results, testimonials and “specialist” claims · CAMG white paper: Connecticut lawyer advertising rules

• A referral or lead service

  A small after-the-fact thank-you gift for a referral is not payment for a recommendation (CBA Informal Op. 18-05); uniform membership and transaction fees in a barter network are allowed (Op. 15-04); referral fees can't go to retired or inactive lawyers for matters referred after retirement (Op. 22-02).

  Primary source · Connecticut page: referral services and lead generators · Connecticut Bar Association, Standing Committee on Professional Ethics, Informal Opinion 18-05 (2018-07-18) · Connecticut Bar Association, Standing Committee on Professional Ethics, Informal Opinion 15-04 (2015-07-15) · Connecticut Bar Association, Standing Committee on Professional Ethics, Informal Opinion 2022-02 (2022-11-16)

Checked October 25, 2026. Everything we have on Connecticut. Not legal advice; check with counsel.

• Client testimonials or endorsements

  Our summary of Delaware has no separate line on this. Its general rule on claims, from the same source, is: A "Super Lawyer" or "Best Lawyer" designation may be advertised if the ad states the year and the practice area of the designation (DSBA Ethics Op. 2008-2). Otherwise the ABA Model Rule default applies.

  Primary source · Delaware page: results, testimonials and “specialist” claims · Delaware State Bar Association, Committee on Professional Ethics, Opinion 2008-2 (2008-02-29) · ABA Model Rule 7.2 and its comments

• Results or past verdicts

  Our summary of Delaware has no separate line on this. Its general rule on claims, from the same source, is: A "Super Lawyer" or "Best Lawyer" designation may be advertised if the ad states the year and the practice area of the designation (DSBA Ethics Op. 2008-2). Otherwise the ABA Model Rule default applies.

  Primary source · Delaware page: results, testimonials and “specialist” claims · Delaware State Bar Association, Committee on Professional Ethics, Opinion 2008-2 (2008-02-29) · ABA Model Rule 7.2 and its comments

• “Specialist”, “expert” or “board certified”

  Our summary of Delaware has no separate line on this. Its general rule on claims, from the same source, is: A "Super Lawyer" or "Best Lawyer" designation may be advertised if the ad states the year and the practice area of the designation (DSBA Ethics Op. 2008-2). Otherwise the ABA Model Rule default applies.

  Primary source · Delaware page: results, testimonials and “specialist” claims · Delaware State Bar Association, Committee on Professional Ethics, Opinion 2008-2 (2008-02-29) · ABA Model Rule 7.2 and its comments

• “No fee unless you win”

  Our summary of Delaware has no separate line on this. Its general rule on claims, from the same source, is: A "Super Lawyer" or "Best Lawyer" designation may be advertised if the ad states the year and the practice area of the designation (DSBA Ethics Op. 2008-2). Otherwise the ABA Model Rule default applies.

  Primary source · Delaware page: results, testimonials and “specialist” claims · Delaware State Bar Association, Committee on Professional Ethics, Opinion 2008-2 (2008-02-29) · ABA Model Rule 7.2 and its comments

• Dramatizations or actors

  Our summary of Delaware has no separate line on this. Its general rule on claims, from the same source, is: A "Super Lawyer" or "Best Lawyer" designation may be advertised if the ad states the year and the practice area of the designation (DSBA Ethics Op. 2008-2). Otherwise the ABA Model Rule default applies.

  Primary source · Delaware page: results, testimonials and “specialist” claims · Delaware State Bar Association, Committee on Professional Ethics, Opinion 2008-2 (2008-02-29) · ABA Model Rule 7.2 and its comments

• Spanish or another language

  No state rule on ads in other languages found in the sources reviewed. Our default applies: every required statement appears in each language the ad uses.

  ABA model default · Delaware page: ads in spanish and other languages · CAMG white paper: Delaware lawyer advertising rules

• A paid spokesperson or celebrity

  Our summary of Delaware has no separate line on this. Its general rule on claims, from the same source, is: A "Super Lawyer" or "Best Lawyer" designation may be advertised if the ad states the year and the practice area of the designation (DSBA Ethics Op. 2008-2). Otherwise the ABA Model Rule default applies.

  Primary source · Delaware page: results, testimonials and “specialist” claims · Delaware State Bar Association, Committee on Professional Ethics, Opinion 2008-2 (2008-02-29) · ABA Model Rule 7.2 and its comments

• An AI-generated person or voice

  Our summary of Delaware has no rule written for AI-made people or voices in ads. The rule on misleading ads still applies to them.

  Bars that address it treat a website or intake chatbot as the firm's own communication: it must not mislead or give legal advice, Florida says it must identify itself as AI, and a lawyer must supervise it (Florida Op. 24-1, Oregon Op. 2026-208, Alabama Op. 2026-01 and WSBA AO 202505). No bar opinion we found is mainly about AI-made images or voices in ads. (The Florida Bar, Board of Governors (Review Committee on Professional Ethics), 24-1 (2024-01-19) · Oregon State Bar, Board of Governors (Legal Ethics Committee), 2026-208 (2026-02))

• A comparative claim

  A "Super Lawyer" or "Best Lawyer" designation may be advertised if the ad states the year and the practice area of the designation (DSBA Ethics Op. 2008-2).

  Primary source · Delaware page: results, testimonials and “specialist” claims · Delaware State Bar Association, Committee on Professional Ethics, Opinion 2008-2 (2008-02-29) · ABA Model Rule 7.2 and its comments

• A referral or lead service

  A firm may not pay its marketing staff a percentage of firm revenue or of fees from clients they bring in (DSBA Ethics Op. 2009-1, February 2, 2009). Otherwise the ABA Model Rule default applies until the state's text is checked.

  Primary source · Delaware page: referral services and lead generators · Delaware State Bar Association, Committee on Professional Ethics, Opinion 2009-1 (2009-02-02) · ABA Model Rule 7.2 and its comments

Checked October 25, 2026. Everything we have on Delaware. Not legal advice; check with counsel.

• Client testimonials or endorsements

  Damage awards, verdict records and endorsements need qualification.

  Secondary source · District of Columbia page: results, testimonials and “specialist” claims · CAMG white paper: Washington, D.C. lawyer advertising rules

• Results or past verdicts

  Damage awards, verdict records and endorsements need qualification.

  Secondary source · District of Columbia page: results, testimonials and “specialist” claims · CAMG white paper: Washington, D.C. lawyer advertising rules

• “Specialist”, “expert” or “board certified”

  Our summary of District of Columbia has no separate line on this. Its general rule on claims, from the same source, is: Damage awards, verdict records and endorsements need qualification.

  Secondary source · District of Columbia page: results, testimonials and “specialist” claims · CAMG white paper: Washington, D.C. lawyer advertising rules

• “No fee unless you win”

  Our summary of District of Columbia has no separate line on this. Its general rule on claims, from the same source, is: Damage awards, verdict records and endorsements need qualification.

  Secondary source · District of Columbia page: results, testimonials and “specialist” claims · CAMG white paper: Washington, D.C. lawyer advertising rules

• Dramatizations or actors

  Our summary of District of Columbia has no separate line on this. Its general rule on claims, from the same source, is: Damage awards, verdict records and endorsements need qualification.

  Secondary source · District of Columbia page: results, testimonials and “specialist” claims · CAMG white paper: Washington, D.C. lawyer advertising rules

• Spanish or another language

  No state rule on ads in other languages found in the sources reviewed. Our default applies: every required statement appears in each language the ad uses.

  ABA model default · District of Columbia page: ads in spanish and other languages · CAMG white paper: District of Columbia lawyer advertising rules

• A paid spokesperson or celebrity

  Our summary of District of Columbia has no separate line on this. Its general rule on claims, from the same source, is: Damage awards, verdict records and endorsements need qualification.

  Secondary source · District of Columbia page: results, testimonials and “specialist” claims · CAMG white paper: Washington, D.C. lawyer advertising rules

• An AI-generated person or voice

  Our summary of District of Columbia has no rule written for AI-made people or voices in ads. The rule on misleading ads still applies to them.

  Bars that address it treat a website or intake chatbot as the firm's own communication: it must not mislead or give legal advice, Florida says it must identify itself as AI, and a lawyer must supervise it (Florida Op. 24-1, Oregon Op. 2026-208, Alabama Op. 2026-01 and WSBA AO 202505). No bar opinion we found is mainly about AI-made images or voices in ads. (The Florida Bar, Board of Governors (Review Committee on Professional Ethics), 24-1 (2024-01-19) · Oregon State Bar, Board of Governors (Legal Ethics Committee), 2026-208 (2026-02))

  District of Columbia page: also worth knowing

• A comparative claim

  Our summary of District of Columbia has no separate line on this. Its general rule on claims, from the same source, is: Damage awards, verdict records and endorsements need qualification.

  Secondary source · District of Columbia page: results, testimonials and “specialist” claims · CAMG white paper: Washington, D.C. lawyer advertising rules

• A referral or lead service

  Lawyers may pay online referral services a flat participation fee or a flat fee per name or per client, but not a share of legal fees (D.C. Bar Ethics Opinion 342, 2007). A percentage of fees may go only to a qualifying nonprofit or as a true lawyer referral service's usual charge (Opinion 369, July 2015).

  Primary source · District of Columbia page: referral services and lead generators · District of Columbia Bar, Legal Ethics Committee, 342 (2007-11) · District of Columbia Bar, Legal Ethics Committee, 369 (2015-07)

Checked October 25, 2026. Everything we have on District of Columbia. Not legal advice; check with counsel.

• Client testimonials or endorsements

  Testimonials only from real clients with typical experiences, unpaid and not drafted by the lawyer; results-based testimonials carry “may not obtain same results”; no celebrities.

  Primary source · Florida page: results, testimonials and “specialist” claims · The Florida Bar, Handbook on Lawyer Advertising and Solicitation (December 2025)

• Results or past verdicts

  Past results must be objectively verifiable.

  Testimonials only from real clients with typical experiences, unpaid and not drafted by the lawyer; results-based testimonials carry “may not obtain same results”; no celebrities.

  Primary source · Florida page: results, testimonials and “specialist” claims · The Florida Bar, Handbook on Lawyer Advertising and Solicitation (December 2025)

• “Specialist”, “expert” or “board certified”

  “Specialist” or “expert” only if objectively verifiable;

  “board certified” only if certified.

  Primary source · Florida page: results, testimonials and “specialist” claims · The Florida Bar, Handbook on Lawyer Advertising and Solicitation (December 2025)

• “No fee unless you win”

  Any fee claim carries the client’s cost responsibility.

  Primary source · Florida page: results, testimonials and “specialist” claims · The Florida Bar, Handbook on Lawyer Advertising and Solicitation (December 2025)

• Dramatizations or actors

  Our summary of Florida has no separate line on this. Its general rule on claims, from the same source, is: Past results must be objectively verifiable. Testimonials only from real clients with typical experiences, unpaid and not drafted by the lawyer; results-based testimonials carry “may not obtain same results”; no celebrities. “Specialist” or “expert” only if objectively verifiable; “board certified” only if certified.

  Primary source · Florida page: results, testimonials and “specialist” claims · The Florida Bar, Handbook on Lawyer Advertising and Solicitation (December 2025)

• Spanish or another language

  Required statements appear in each language the ad uses, and every filing includes an accurate English translation of any non-English part (4-7.12(c), 4-7.19).

  Primary source · Florida page: ads in spanish and other languages · The Florida Bar, Handbook on Lawyer Advertising and Solicitation (December 2025)

• A paid spokesperson or celebrity

  Testimonials only from real clients with typical experiences, unpaid and not drafted by the lawyer; results-based testimonials carry “may not obtain same results”; no celebrities.

  Primary source · Florida page: results, testimonials and “specialist” claims · The Florida Bar, Handbook on Lawyer Advertising and Solicitation (December 2025)

• An AI-generated person or voice

  Our summary of Florida has no rule written for AI-made people or voices in ads. The rule on misleading ads still applies to them.

  Bars that address it treat a website or intake chatbot as the firm's own communication: it must not mislead or give legal advice, Florida says it must identify itself as AI, and a lawyer must supervise it (Florida Op. 24-1, Oregon Op. 2026-208, Alabama Op. 2026-01 and WSBA AO 202505). No bar opinion we found is mainly about AI-made images or voices in ads. (The Florida Bar, Board of Governors (Review Committee on Professional Ethics), 24-1 (2024-01-19) · Oregon State Bar, Board of Governors (Legal Ethics Committee), 2026-208 (2026-02))

  Florida page: also worth knowing

• A comparative claim

  Our summary of Florida has no separate line on this. Its general rule on claims, from the same source, is: Past results must be objectively verifiable. Testimonials only from real clients with typical experiences, unpaid and not drafted by the lawyer; results-based testimonials carry “may not obtain same results”; no celebrities. “Specialist” or “expert” only if objectively verifiable; “board certified” only if certified.

  Primary source · Florida page: results, testimonials and “specialist” claims · The Florida Bar, Handbook on Lawyer Advertising and Solicitation (December 2025)

• A referral or lead service

  Lead generators and referral services are “qualifying providers” under Rule 4-7.22 and report their participating lawyers to the Bar each July 1; a lead generator needs lawyers from at least four firms. A nonlawyer may not pay any of a lawyer’s ad costs (4-7.17(c)). Opinion 18-1: a share of the fee or recovery, or a flat charge per case accepted, is impermissible pay for a marketing vendor.

  Primary source · Florida page: referral services and lead generators · The Florida Bar, Handbook on Lawyer Advertising and Solicitation (December 2025) · The Florida Bar, Board of Governors, 18-1 (2018-12-14)

Checked October 25, 2026. Everything we have on Florida. Not legal advice; check with counsel.

• Client testimonials or endorsements

  Our summary of Georgia has no separate line on this. Its general rule on claims, from the same source, is: “Specialist” or “specializes” is fine if based on experience, training, education or bona fide certification and not misleading (7.2(c), comment 9). Results can mislead; disclaimers can help (7.1, comment 3).

  Primary source · Georgia page: results, testimonials and “specialist” claims · Supreme Court of Georgia, order adopting Rules 7.1-7.3 (effective March 1, 2026)

• Results or past verdicts

  Results can mislead; disclaimers can help (7.1, comment 3).

  Primary source · Georgia page: results, testimonials and “specialist” claims · Supreme Court of Georgia, order adopting Rules 7.1-7.3 (effective March 1, 2026)

• “Specialist”, “expert” or “board certified”

  “Specialist” or “specializes” is fine if based on experience, training, education or bona fide certification and not misleading (7.2(c), comment 9).

  Primary source · Georgia page: results, testimonials and “specialist” claims · Supreme Court of Georgia, order adopting Rules 7.1-7.3 (effective March 1, 2026)

• “No fee unless you win”

  No mandatory contingent-fee statement in the 2026 text.

  Primary source · Georgia page: results, testimonials and “specialist” claims · Supreme Court of Georgia, order adopting Rules 7.1-7.3 (effective March 1, 2026)

• Dramatizations or actors

  Our summary of Georgia has no separate line on this. Its general rule on claims, from the same source, is: “Specialist” or “specializes” is fine if based on experience, training, education or bona fide certification and not misleading (7.2(c), comment 9). Results can mislead; disclaimers can help (7.1, comment 3).

  Primary source · Georgia page: results, testimonials and “specialist” claims · Supreme Court of Georgia, order adopting Rules 7.1-7.3 (effective March 1, 2026)

• Spanish or another language

  No state rule on ads in other languages found in the sources reviewed. Our default applies: every required statement appears in each language the ad uses.

  ABA model default · Georgia page: ads in spanish and other languages · Supreme Court of Georgia, order adopting Rules 7.1-7.3 (effective March 1, 2026)

• A paid spokesperson or celebrity

  Our summary of Georgia has no separate line on this. Its general rule on claims, from the same source, is: “Specialist” or “specializes” is fine if based on experience, training, education or bona fide certification and not misleading (7.2(c), comment 9). Results can mislead; disclaimers can help (7.1, comment 3).

  Primary source · Georgia page: results, testimonials and “specialist” claims · Supreme Court of Georgia, order adopting Rules 7.1-7.3 (effective March 1, 2026)

• An AI-generated person or voice

  Our summary of Georgia has no rule written for AI-made people or voices in ads. The rule on misleading ads still applies to them.

  Bars that address it treat a website or intake chatbot as the firm's own communication: it must not mislead or give legal advice, Florida says it must identify itself as AI, and a lawyer must supervise it (Florida Op. 24-1, Oregon Op. 2026-208, Alabama Op. 2026-01 and WSBA AO 202505). No bar opinion we found is mainly about AI-made images or voices in ads. (The Florida Bar, Board of Governors (Review Committee on Professional Ethics), 24-1 (2024-01-19) · Oregon State Bar, Board of Governors (Legal Ethics Committee), 2026-208 (2026-02))

  Georgia page: also worth knowing

• A comparative claim

  Our summary of Georgia has no separate line on this. Its general rule on claims, from the same source, is: “Specialist” or “specializes” is fine if based on experience, training, education or bona fide certification and not misleading (7.2(c), comment 9). Results can mislead; disclaimers can help (7.1, comment 3).

  Primary source · Georgia page: results, testimonials and “specialist” claims · Supreme Court of Georgia, order adopting Rules 7.1-7.3 (effective March 1, 2026)

• A referral or lead service

  Lawyers may pay lead generators that don’t recommend them (7.2, comment 5). Referral-service fees are allowed for bar-operated nonprofit services (7.2(b)(3)).

  Primary source · Georgia page: referral services and lead generators · Supreme Court of Georgia, order adopting Rules 7.1-7.3 (effective March 1, 2026)

Checked October 24, 2026. Everything we have on Georgia. Not legal advice; check with counsel.

• Client testimonials or endorsements

  Marked D: we haven’t checked this state’s own text on results, testimonials and specialist claims, so the ABA Model Rule default applies until we do.

  ABA model default · Hawaii page: results, testimonials and “specialist” claims · ABA Model Rule 7.2 and its comments

• Results or past verdicts

  Marked D: we haven’t checked this state’s own text on results, testimonials and specialist claims, so the ABA Model Rule default applies until we do.

  In practice: results only if truthful and given in context;

  ABA model default · Hawaii page: results, testimonials and “specialist” claims · ABA Model Rule 7.2 and its comments

• “Specialist”, “expert” or “board certified”

  Marked D: we haven’t checked this state’s own text on results, testimonials and specialist claims, so the ABA Model Rule default applies until we do.

  “certified specialist” only through an approved body that the ad names.

  ABA model default · Hawaii page: results, testimonials and “specialist” claims · ABA Model Rule 7.2 and its comments

• “No fee unless you win”

  Our summary of Hawaii has no separate line on this. Its general rule on claims, from the same source, is: Marked D: we haven’t checked this state’s own text on results, testimonials and specialist claims, so the ABA Model Rule default applies until we do. In practice: results only if truthful and given in context; “certified specialist” only through an approved body that the ad names.

  ABA model default · Hawaii page: results, testimonials and “specialist” claims · ABA Model Rule 7.2 and its comments

• Dramatizations or actors

  Our summary of Hawaii has no separate line on this. Its general rule on claims, from the same source, is: Marked D: we haven’t checked this state’s own text on results, testimonials and specialist claims, so the ABA Model Rule default applies until we do. In practice: results only if truthful and given in context; “certified specialist” only through an approved body that the ad names.

  ABA model default · Hawaii page: results, testimonials and “specialist” claims · ABA Model Rule 7.2 and its comments

• Spanish or another language

  No state rule on ads in other languages found in the sources reviewed. Our default applies: every required statement appears in each language the ad uses.

  ABA model default · Hawaii page: ads in spanish and other languages · CAMG white paper: Hawaii lawyer advertising rules

• A paid spokesperson or celebrity

  Our summary of Hawaii has no separate line on this. Its general rule on claims, from the same source, is: Marked D: we haven’t checked this state’s own text on results, testimonials and specialist claims, so the ABA Model Rule default applies until we do. In practice: results only if truthful and given in context; “certified specialist” only through an approved body that the ad names.

  ABA model default · Hawaii page: results, testimonials and “specialist” claims · ABA Model Rule 7.2 and its comments

• An AI-generated person or voice

  Our summary of Hawaii has no rule written for AI-made people or voices in ads. The rule on misleading ads still applies to them.

  Bars that address it treat a website or intake chatbot as the firm's own communication: it must not mislead or give legal advice, Florida says it must identify itself as AI, and a lawyer must supervise it (Florida Op. 24-1, Oregon Op. 2026-208, Alabama Op. 2026-01 and WSBA AO 202505). No bar opinion we found is mainly about AI-made images or voices in ads. (The Florida Bar, Board of Governors (Review Committee on Professional Ethics), 24-1 (2024-01-19) · Oregon State Bar, Board of Governors (Legal Ethics Committee), 2026-208 (2026-02))

• A comparative claim

  Our summary of Hawaii has no separate line on this. Its general rule on claims, from the same source, is: Marked D: we haven’t checked this state’s own text on results, testimonials and specialist claims, so the ABA Model Rule default applies until we do. In practice: results only if truthful and given in context; “certified specialist” only through an approved body that the ad names.

  ABA model default · Hawaii page: results, testimonials and “specialist” claims · ABA Model Rule 7.2 and its comments

• A referral or lead service

  Marked D: the ABA Model Rule default applies until we check the state’s text. Lawyers may pay reasonable advertising costs and a qualified referral service’s usual charges, never for a recommendation; lead generators are allowed only if they don’t recommend the lawyer, imply a recommendation or split fees.

  ABA model default · Hawaii page: referral services and lead generators · ABA Model Rule 7.2 and its comments

Checked October 25, 2026. Everything we have on Hawaii. Not legal advice; check with counsel.

• Client testimonials or endorsements

  Marked D: we haven’t checked this state’s own text on results, testimonials and specialist claims, so the ABA Model Rule default applies until we do.

  ABA model default · Idaho page: results, testimonials and “specialist” claims · ABA Model Rule 7.2 and its comments

• Results or past verdicts

  Marked D: we haven’t checked this state’s own text on results, testimonials and specialist claims, so the ABA Model Rule default applies until we do.

  In practice: results only if truthful and given in context;

  ABA model default · Idaho page: results, testimonials and “specialist” claims · ABA Model Rule 7.2 and its comments

• “Specialist”, “expert” or “board certified”

  Marked D: we haven’t checked this state’s own text on results, testimonials and specialist claims, so the ABA Model Rule default applies until we do.

  “certified specialist” only through an approved body that the ad names.

  ABA model default · Idaho page: results, testimonials and “specialist” claims · ABA Model Rule 7.2 and its comments

• “No fee unless you win”

  Our summary of Idaho has no separate line on this. Its general rule on claims, from the same source, is: Marked D: we haven’t checked this state’s own text on results, testimonials and specialist claims, so the ABA Model Rule default applies until we do. In practice: results only if truthful and given in context; “certified specialist” only through an approved body that the ad names.

  ABA model default · Idaho page: results, testimonials and “specialist” claims · ABA Model Rule 7.2 and its comments

• Dramatizations or actors

  Our summary of Idaho has no separate line on this. Its general rule on claims, from the same source, is: Marked D: we haven’t checked this state’s own text on results, testimonials and specialist claims, so the ABA Model Rule default applies until we do. In practice: results only if truthful and given in context; “certified specialist” only through an approved body that the ad names.

  ABA model default · Idaho page: results, testimonials and “specialist” claims · ABA Model Rule 7.2 and its comments

• Spanish or another language

  No state rule on ads in other languages found in the sources reviewed. Our default applies: every required statement appears in each language the ad uses.

  ABA model default · Idaho page: ads in spanish and other languages · CAMG white paper: Idaho lawyer advertising rules

• A paid spokesperson or celebrity

  Our summary of Idaho has no separate line on this. Its general rule on claims, from the same source, is: Marked D: we haven’t checked this state’s own text on results, testimonials and specialist claims, so the ABA Model Rule default applies until we do. In practice: results only if truthful and given in context; “certified specialist” only through an approved body that the ad names.

  ABA model default · Idaho page: results, testimonials and “specialist” claims · ABA Model Rule 7.2 and its comments

• An AI-generated person or voice

  Our summary of Idaho has no rule written for AI-made people or voices in ads. The rule on misleading ads still applies to them.

  Bars that address it treat a website or intake chatbot as the firm's own communication: it must not mislead or give legal advice, Florida says it must identify itself as AI, and a lawyer must supervise it (Florida Op. 24-1, Oregon Op. 2026-208, Alabama Op. 2026-01 and WSBA AO 202505). No bar opinion we found is mainly about AI-made images or voices in ads. (The Florida Bar, Board of Governors (Review Committee on Professional Ethics), 24-1 (2024-01-19) · Oregon State Bar, Board of Governors (Legal Ethics Committee), 2026-208 (2026-02))

• A comparative claim

  Our summary of Idaho has no separate line on this. Its general rule on claims, from the same source, is: Marked D: we haven’t checked this state’s own text on results, testimonials and specialist claims, so the ABA Model Rule default applies until we do. In practice: results only if truthful and given in context; “certified specialist” only through an approved body that the ad names.

  ABA model default · Idaho page: results, testimonials and “specialist” claims · ABA Model Rule 7.2 and its comments

• A referral or lead service

  Marked D: the ABA Model Rule default applies until we check the state’s text. Lawyers may pay reasonable advertising costs and a qualified referral service’s usual charges, never for a recommendation; lead generators are allowed only if they don’t recommend the lawyer, imply a recommendation or split fees.

  ABA model default · Idaho page: referral services and lead generators · ABA Model Rule 7.2 and its comments

Checked October 25, 2026. Everything we have on Idaho. Not legal advice; check with counsel.

• Client testimonials or endorsements

  Our summary of Illinois has no separate line on this. Its general rule on claims, from the same source, is: The Illinois Supreme Court recognizes no specialist certifications. “Certified”, “specialist” or “expert” may be used only to name an actual award, with the required Illinois disclaimer (7.4(c)).

  Primary source · Illinois page: results, testimonials and “specialist” claims · Illinois Rule of Professional Conduct 7.4

• Results or past verdicts

  Our summary of Illinois has no separate line on this. Its general rule on claims, from the same source, is: The Illinois Supreme Court recognizes no specialist certifications. “Certified”, “specialist” or “expert” may be used only to name an actual award, with the required Illinois disclaimer (7.4(c)).

  Primary source · Illinois page: results, testimonials and “specialist” claims · Illinois Rule of Professional Conduct 7.4

• “Specialist”, “expert” or “board certified”

  The Illinois Supreme Court recognizes no specialist certifications.

  “Certified”, “specialist” or “expert” may be used only to name an actual award, with the required Illinois disclaimer (7.4(c)).

  Primary source · Illinois page: results, testimonials and “specialist” claims · Illinois Rule of Professional Conduct 7.4

• “No fee unless you win”

  Our summary of Illinois has no separate line on this. Its general rule on claims, from the same source, is: The Illinois Supreme Court recognizes no specialist certifications. “Certified”, “specialist” or “expert” may be used only to name an actual award, with the required Illinois disclaimer (7.4(c)).

  Primary source · Illinois page: results, testimonials and “specialist” claims · Illinois Rule of Professional Conduct 7.4

• Dramatizations or actors

  Our summary of Illinois has no separate line on this. Its general rule on claims, from the same source, is: The Illinois Supreme Court recognizes no specialist certifications. “Certified”, “specialist” or “expert” may be used only to name an actual award, with the required Illinois disclaimer (7.4(c)).

  Primary source · Illinois page: results, testimonials and “specialist” claims · Illinois Rule of Professional Conduct 7.4

• Spanish or another language

  No state rule on ads in other languages found in the sources reviewed. Our default applies: every required statement appears in each language the ad uses.

  ABA model default · Illinois page: ads in spanish and other languages · Illinois Rule of Professional Conduct 7.2

• A paid spokesperson or celebrity

  Our summary of Illinois has no separate line on this. Its general rule on claims, from the same source, is: The Illinois Supreme Court recognizes no specialist certifications. “Certified”, “specialist” or “expert” may be used only to name an actual award, with the required Illinois disclaimer (7.4(c)).

  Primary source · Illinois page: results, testimonials and “specialist” claims · Illinois Rule of Professional Conduct 7.4

• An AI-generated person or voice

  Our summary of Illinois has no rule written for AI-made people or voices in ads. The rule on misleading ads still applies to them.

  Bars that address it treat a website or intake chatbot as the firm's own communication: it must not mislead or give legal advice, Florida says it must identify itself as AI, and a lawyer must supervise it (Florida Op. 24-1, Oregon Op. 2026-208, Alabama Op. 2026-01 and WSBA AO 202505). No bar opinion we found is mainly about AI-made images or voices in ads. (The Florida Bar, Board of Governors (Review Committee on Professional Ethics), 24-1 (2024-01-19) · Oregon State Bar, Board of Governors (Legal Ethics Committee), 2026-208 (2026-02))

• A comparative claim

  Our summary of Illinois has no separate line on this. Its general rule on claims, from the same source, is: The Illinois Supreme Court recognizes no specialist certifications. “Certified”, “specialist” or “expert” may be used only to name an actual award, with the required Illinois disclaimer (7.4(c)).

  Primary source · Illinois page: results, testimonials and “specialist” claims · Illinois Rule of Professional Conduct 7.4

• A referral or lead service

  Since July 1, 2025, “intermediary connecting service” rules cover lead generators, directories and matching services: the client is told about the relationship and any fees, the service certifies its compliance in writing, there is no recommending, and fees can’t depend on the outcome or be a percentage of legal fees. A reasonable connecting fee per hire is allowed (Rule 7.2(c)-(f)).

  Primary source · Illinois page: referral services and lead generators · Illinois Rule of Professional Conduct 7.2

Checked October 24, 2026. Everything we have on Illinois. Not legal advice; check with counsel.

• Client testimonials or endorsements

  Marked D: we haven’t checked this state’s own text on results, testimonials and specialist claims, so the ABA Model Rule default applies until we do.

  ABA model default · Indiana page: results, testimonials and “specialist” claims · ABA Model Rule 7.2 and its comments

• Results or past verdicts

  Marked D: we haven’t checked this state’s own text on results, testimonials and specialist claims, so the ABA Model Rule default applies until we do.

  In practice: results only if truthful and given in context;

  ABA model default · Indiana page: results, testimonials and “specialist” claims · ABA Model Rule 7.2 and its comments

• “Specialist”, “expert” or “board certified”

  Marked D: we haven’t checked this state’s own text on results, testimonials and specialist claims, so the ABA Model Rule default applies until we do.

  “certified specialist” only through an approved body that the ad names.

  ABA model default · Indiana page: results, testimonials and “specialist” claims · ABA Model Rule 7.2 and its comments

• “No fee unless you win”

  Our summary of Indiana has no separate line on this. Its general rule on claims, from the same source, is: Marked D: we haven’t checked this state’s own text on results, testimonials and specialist claims, so the ABA Model Rule default applies until we do. In practice: results only if truthful and given in context; “certified specialist” only through an approved body that the ad names.

  ABA model default · Indiana page: results, testimonials and “specialist” claims · ABA Model Rule 7.2 and its comments

• Dramatizations or actors

  Our summary of Indiana has no separate line on this. Its general rule on claims, from the same source, is: Marked D: we haven’t checked this state’s own text on results, testimonials and specialist claims, so the ABA Model Rule default applies until we do. In practice: results only if truthful and given in context; “certified specialist” only through an approved body that the ad names.

  ABA model default · Indiana page: results, testimonials and “specialist” claims · ABA Model Rule 7.2 and its comments

• Spanish or another language

  No state rule on ads in other languages found in the sources reviewed. Our default applies: every required statement appears in each language the ad uses.

  ABA model default · Indiana page: ads in spanish and other languages · CAMG white paper: Indiana lawyer advertising rules

• A paid spokesperson or celebrity

  Our summary of Indiana has no separate line on this. Its general rule on claims, from the same source, is: Marked D: we haven’t checked this state’s own text on results, testimonials and specialist claims, so the ABA Model Rule default applies until we do. In practice: results only if truthful and given in context; “certified specialist” only through an approved body that the ad names.

  ABA model default · Indiana page: results, testimonials and “specialist” claims · ABA Model Rule 7.2 and its comments

• An AI-generated person or voice

  Our summary of Indiana has no rule written for AI-made people or voices in ads. The rule on misleading ads still applies to them.

  Bars that address it treat a website or intake chatbot as the firm's own communication: it must not mislead or give legal advice, Florida says it must identify itself as AI, and a lawyer must supervise it (Florida Op. 24-1, Oregon Op. 2026-208, Alabama Op. 2026-01 and WSBA AO 202505). No bar opinion we found is mainly about AI-made images or voices in ads. (The Florida Bar, Board of Governors (Review Committee on Professional Ethics), 24-1 (2024-01-19) · Oregon State Bar, Board of Governors (Legal Ethics Committee), 2026-208 (2026-02))

• A comparative claim

  Our summary of Indiana has no separate line on this. Its general rule on claims, from the same source, is: Marked D: we haven’t checked this state’s own text on results, testimonials and specialist claims, so the ABA Model Rule default applies until we do. In practice: results only if truthful and given in context; “certified specialist” only through an approved body that the ad names.

  ABA model default · Indiana page: results, testimonials and “specialist” claims · ABA Model Rule 7.2 and its comments

• A referral or lead service

  Marked D: the ABA Model Rule default applies until we check the state’s text. Lawyers may pay reasonable advertising costs and a qualified referral service’s usual charges, never for a recommendation; lead generators are allowed only if they don’t recommend the lawyer, imply a recommendation or split fees.

  ABA model default · Indiana page: referral services and lead generators · ABA Model Rule 7.2 and its comments

Checked October 24, 2026. Everything we have on Indiana. Not legal advice; check with counsel.

• Client testimonials or endorsements

  Marked D: we haven’t checked this state’s own text on results, testimonials and specialist claims, so the ABA Model Rule default applies until we do.

  ABA model default · Iowa page: results, testimonials and “specialist” claims · ABA Model Rule 7.2 and its comments

• Results or past verdicts

  Marked D: we haven’t checked this state’s own text on results, testimonials and specialist claims, so the ABA Model Rule default applies until we do.

  In practice: results only if truthful and given in context;

  ABA model default · Iowa page: results, testimonials and “specialist” claims · ABA Model Rule 7.2 and its comments

• “Specialist”, “expert” or “board certified”

  Marked D: we haven’t checked this state’s own text on results, testimonials and specialist claims, so the ABA Model Rule default applies until we do.

  “certified specialist” only through an approved body that the ad names.

  ABA model default · Iowa page: results, testimonials and “specialist” claims · ABA Model Rule 7.2 and its comments

• “No fee unless you win”

  Our summary of Iowa has no separate line on this. Its general rule on claims, from the same source, is: Marked D: we haven’t checked this state’s own text on results, testimonials and specialist claims, so the ABA Model Rule default applies until we do. In practice: results only if truthful and given in context; “certified specialist” only through an approved body that the ad names.

  ABA model default · Iowa page: results, testimonials and “specialist” claims · ABA Model Rule 7.2 and its comments

• Dramatizations or actors

  Our summary of Iowa has no separate line on this. Its general rule on claims, from the same source, is: Marked D: we haven’t checked this state’s own text on results, testimonials and specialist claims, so the ABA Model Rule default applies until we do. In practice: results only if truthful and given in context; “certified specialist” only through an approved body that the ad names.

  ABA model default · Iowa page: results, testimonials and “specialist” claims · ABA Model Rule 7.2 and its comments

• Spanish or another language

  No state rule on ads in other languages found in the sources reviewed. Our default applies: every required statement appears in each language the ad uses.

  ABA model default · Iowa page: ads in spanish and other languages · CAMG white paper: Iowa lawyer advertising rules

• A paid spokesperson or celebrity

  Our summary of Iowa has no separate line on this. Its general rule on claims, from the same source, is: Marked D: we haven’t checked this state’s own text on results, testimonials and specialist claims, so the ABA Model Rule default applies until we do. In practice: results only if truthful and given in context; “certified specialist” only through an approved body that the ad names.

  ABA model default · Iowa page: results, testimonials and “specialist” claims · ABA Model Rule 7.2 and its comments

• An AI-generated person or voice

  Our summary of Iowa has no rule written for AI-made people or voices in ads. The rule on misleading ads still applies to them.

  Bars that address it treat a website or intake chatbot as the firm's own communication: it must not mislead or give legal advice, Florida says it must identify itself as AI, and a lawyer must supervise it (Florida Op. 24-1, Oregon Op. 2026-208, Alabama Op. 2026-01 and WSBA AO 202505). No bar opinion we found is mainly about AI-made images or voices in ads. (The Florida Bar, Board of Governors (Review Committee on Professional Ethics), 24-1 (2024-01-19) · Oregon State Bar, Board of Governors (Legal Ethics Committee), 2026-208 (2026-02))

• A comparative claim

  Our summary of Iowa has no separate line on this. Its general rule on claims, from the same source, is: Marked D: we haven’t checked this state’s own text on results, testimonials and specialist claims, so the ABA Model Rule default applies until we do. In practice: results only if truthful and given in context; “certified specialist” only through an approved body that the ad names.

  ABA model default · Iowa page: results, testimonials and “specialist” claims · ABA Model Rule 7.2 and its comments

• A referral or lead service

  Marked D: the ABA Model Rule default applies until we check the state’s text. Lawyers may pay reasonable advertising costs and a qualified referral service’s usual charges, never for a recommendation; lead generators are allowed only if they don’t recommend the lawyer, imply a recommendation or split fees.

  ABA model default · Iowa page: referral services and lead generators · ABA Model Rule 7.2 and its comments

Checked October 25, 2026. Everything we have on Iowa. Not legal advice; check with counsel.

• Client testimonials or endorsements

  Marked D: we haven’t checked this state’s own text on results, testimonials and specialist claims, so the ABA Model Rule default applies until we do.

  ABA model default · Kansas page: results, testimonials and “specialist” claims · ABA Model Rule 7.2 and its comments

• Results or past verdicts

  Marked D: we haven’t checked this state’s own text on results, testimonials and specialist claims, so the ABA Model Rule default applies until we do.

  In practice: results only if truthful and given in context;

  ABA model default · Kansas page: results, testimonials and “specialist” claims · ABA Model Rule 7.2 and its comments

• “Specialist”, “expert” or “board certified”

  Marked D: we haven’t checked this state’s own text on results, testimonials and specialist claims, so the ABA Model Rule default applies until we do.

  “certified specialist” only through an approved body that the ad names.

  ABA model default · Kansas page: results, testimonials and “specialist” claims · ABA Model Rule 7.2 and its comments

• “No fee unless you win”

  Our summary of Kansas has no separate line on this. Its general rule on claims, from the same source, is: Marked D: we haven’t checked this state’s own text on results, testimonials and specialist claims, so the ABA Model Rule default applies until we do. In practice: results only if truthful and given in context; “certified specialist” only through an approved body that the ad names.

  ABA model default · Kansas page: results, testimonials and “specialist” claims · ABA Model Rule 7.2 and its comments

• Dramatizations or actors

  Our summary of Kansas has no separate line on this. Its general rule on claims, from the same source, is: Marked D: we haven’t checked this state’s own text on results, testimonials and specialist claims, so the ABA Model Rule default applies until we do. In practice: results only if truthful and given in context; “certified specialist” only through an approved body that the ad names.

  ABA model default · Kansas page: results, testimonials and “specialist” claims · ABA Model Rule 7.2 and its comments

• Spanish or another language

  No state rule on ads in other languages found in the sources reviewed. Our default applies: every required statement appears in each language the ad uses.

  ABA model default · Kansas page: ads in spanish and other languages · CAMG white paper: Kansas lawyer advertising rules

• A paid spokesperson or celebrity

  Our summary of Kansas has no separate line on this. Its general rule on claims, from the same source, is: Marked D: we haven’t checked this state’s own text on results, testimonials and specialist claims, so the ABA Model Rule default applies until we do. In practice: results only if truthful and given in context; “certified specialist” only through an approved body that the ad names.

  ABA model default · Kansas page: results, testimonials and “specialist” claims · ABA Model Rule 7.2 and its comments

• An AI-generated person or voice

  Our summary of Kansas has no rule written for AI-made people or voices in ads. The rule on misleading ads still applies to them.

  Bars that address it treat a website or intake chatbot as the firm's own communication: it must not mislead or give legal advice, Florida says it must identify itself as AI, and a lawyer must supervise it (Florida Op. 24-1, Oregon Op. 2026-208, Alabama Op. 2026-01 and WSBA AO 202505). No bar opinion we found is mainly about AI-made images or voices in ads. (The Florida Bar, Board of Governors (Review Committee on Professional Ethics), 24-1 (2024-01-19) · Oregon State Bar, Board of Governors (Legal Ethics Committee), 2026-208 (2026-02))

  Kansas page: also worth knowing

• A comparative claim

  Our summary of Kansas has no separate line on this. Its general rule on claims, from the same source, is: Marked D: we haven’t checked this state’s own text on results, testimonials and specialist claims, so the ABA Model Rule default applies until we do. In practice: results only if truthful and given in context; “certified specialist” only through an approved body that the ad names.

  ABA model default · Kansas page: results, testimonials and “specialist” claims · ABA Model Rule 7.2 and its comments

• A referral or lead service

  Marked D: the ABA Model Rule default applies until we check the state’s text. Lawyers may pay reasonable advertising costs and a qualified referral service’s usual charges, never for a recommendation; lead generators are allowed only if they don’t recommend the lawyer, imply a recommendation or split fees.

  ABA model default · Kansas page: referral services and lead generators · ABA Model Rule 7.2 and its comments

Checked October 25, 2026. Everything we have on Kansas. Not legal advice; check with counsel.

• Client testimonials or endorsements

  Our summary of Kentucky has no separate line on this. Its general rule on claims, from the same source, is: “Specialist” only if certified by an approved body. Attorneys' Advertising Commission Regulation No. 1 treats verdict or damage amounts shown without the case facts, and actors posing as clients, as content that may be misleading.

  Primary source · Kentucky page: results, testimonials and “specialist” claims · CAMG white paper: Kentucky lawyer advertising rules · Kentucky Attorneys' Advertising Commission, AAC Regulation No. 1

• Results or past verdicts

  Attorneys' Advertising Commission Regulation No. 1 treats verdict or damage amounts shown without the case facts, and actors posing as clients, as content that may be misleading.

  Primary source · Kentucky page: results, testimonials and “specialist” claims · CAMG white paper: Kentucky lawyer advertising rules · Kentucky Attorneys' Advertising Commission, AAC Regulation No. 1

• “Specialist”, “expert” or “board certified”

  “Specialist” only if certified by an approved body.

  Primary source · Kentucky page: results, testimonials and “specialist” claims · CAMG white paper: Kentucky lawyer advertising rules · Kentucky Attorneys' Advertising Commission, AAC Regulation No. 1

• “No fee unless you win”

  Our summary of Kentucky has no separate line on this. Its general rule on claims, from the same source, is: “Specialist” only if certified by an approved body. Attorneys' Advertising Commission Regulation No. 1 treats verdict or damage amounts shown without the case facts, and actors posing as clients, as content that may be misleading.

  Primary source · Kentucky page: results, testimonials and “specialist” claims · CAMG white paper: Kentucky lawyer advertising rules · Kentucky Attorneys' Advertising Commission, AAC Regulation No. 1

• Dramatizations or actors

  Attorneys' Advertising Commission Regulation No. 1 treats verdict or damage amounts shown without the case facts, and actors posing as clients, as content that may be misleading.

  Primary source · Kentucky page: results, testimonials and “specialist” claims · CAMG white paper: Kentucky lawyer advertising rules · Kentucky Attorneys' Advertising Commission, AAC Regulation No. 1

• Spanish or another language

  No state rule on ads in other languages found in the sources reviewed. Our default applies: every required statement appears in each language the ad uses.

  ABA model default · Kentucky page: ads in spanish and other languages · CAMG white paper: Kentucky lawyer advertising rules

• A paid spokesperson or celebrity

  Our summary of Kentucky has no separate line on this. Its general rule on claims, from the same source, is: “Specialist” only if certified by an approved body. Attorneys' Advertising Commission Regulation No. 1 treats verdict or damage amounts shown without the case facts, and actors posing as clients, as content that may be misleading.

  Primary source · Kentucky page: results, testimonials and “specialist” claims · CAMG white paper: Kentucky lawyer advertising rules · Kentucky Attorneys' Advertising Commission, AAC Regulation No. 1

• An AI-generated person or voice

  Our summary of Kentucky has no rule written for AI-made people or voices in ads. The rule on misleading ads still applies to them.

  Bars that address it treat a website or intake chatbot as the firm's own communication: it must not mislead or give legal advice, Florida says it must identify itself as AI, and a lawyer must supervise it (Florida Op. 24-1, Oregon Op. 2026-208, Alabama Op. 2026-01 and WSBA AO 202505). No bar opinion we found is mainly about AI-made images or voices in ads. (The Florida Bar, Board of Governors (Review Committee on Professional Ethics), 24-1 (2024-01-19) · Oregon State Bar, Board of Governors (Legal Ethics Committee), 2026-208 (2026-02))

• A comparative claim

  Our summary of Kentucky has no separate line on this. Its general rule on claims, from the same source, is: “Specialist” only if certified by an approved body. Attorneys' Advertising Commission Regulation No. 1 treats verdict or damage amounts shown without the case facts, and actors posing as clients, as content that may be misleading.

  Primary source · Kentucky page: results, testimonials and “specialist” claims · CAMG white paper: Kentucky lawyer advertising rules · Kentucky Attorneys' Advertising Commission, AAC Regulation No. 1

• A referral or lead service

  Marked D: the ABA Model Rule default applies until we check the state’s text. Lawyers may pay reasonable advertising costs and a qualified referral service’s usual charges, never for a recommendation; lead generators are allowed only if they don’t recommend the lawyer, imply a recommendation or split fees.

  ABA model default · Kentucky page: referral services and lead generators · ABA Model Rule 7.2 and its comments

Checked October 25, 2026. Everything we have on Kentucky. Not legal advice; check with counsel.

• Client testimonials or endorsements

  Any reference to results needs a disclaimer such as “Results May Vary”, and paid testimonials are disclosed.

  Primary source · Louisiana page: results, testimonials and “specialist” claims · Louisiana lawyer advertising rules (effective January 1, 2022)

• Results or past verdicts

  Any reference to results needs a disclaimer such as “Results May Vary”, and paid testimonials are disclosed.

  Primary source · Louisiana page: results, testimonials and “specialist” claims · Louisiana lawyer advertising rules (effective January 1, 2022)

• “Specialist”, “expert” or “board certified”

  Our summary of Louisiana has no separate line on this. Its general rule on claims, from the same source, is: Any reference to results needs a disclaimer such as “Results May Vary”, and paid testimonials are disclosed.

  Primary source · Louisiana page: results, testimonials and “specialist” claims · Louisiana lawyer advertising rules (effective January 1, 2022)

• “No fee unless you win”

  Our summary of Louisiana has no separate line on this. Its general rule on claims, from the same source, is: Any reference to results needs a disclaimer such as “Results May Vary”, and paid testimonials are disclosed.

  Primary source · Louisiana page: results, testimonials and “specialist” claims · Louisiana lawyer advertising rules (effective January 1, 2022)

• Dramatizations or actors

  Our summary of Louisiana has no separate line on this. Its general rule on claims, from the same source, is: Any reference to results needs a disclaimer such as “Results May Vary”, and paid testimonials are disclosed.

  Primary source · Louisiana page: results, testimonials and “specialist” claims · Louisiana lawyer advertising rules (effective January 1, 2022)

• Spanish or another language

  Required statements appear in the ad’s language, and filings include an English translation.

  Primary source · Louisiana page: ads in spanish and other languages · Louisiana lawyer advertising rules (effective January 1, 2022) · Louisiana State Bar Association, lawyer advertising filing

• A paid spokesperson or celebrity

  Our summary of Louisiana has no separate line on this. Its general rule on claims, from the same source, is: Any reference to results needs a disclaimer such as “Results May Vary”, and paid testimonials are disclosed.

  Primary source · Louisiana page: results, testimonials and “specialist” claims · Louisiana lawyer advertising rules (effective January 1, 2022)

• An AI-generated person or voice

  Our summary of Louisiana has no rule written for AI-made people or voices in ads. The rule on misleading ads still applies to them.

  Bars that address it treat a website or intake chatbot as the firm's own communication: it must not mislead or give legal advice, Florida says it must identify itself as AI, and a lawyer must supervise it (Florida Op. 24-1, Oregon Op. 2026-208, Alabama Op. 2026-01 and WSBA AO 202505). No bar opinion we found is mainly about AI-made images or voices in ads. (The Florida Bar, Board of Governors (Review Committee on Professional Ethics), 24-1 (2024-01-19) · Oregon State Bar, Board of Governors (Legal Ethics Committee), 2026-208 (2026-02))

  Louisiana page: also worth knowing

• A comparative claim

  Our summary of Louisiana has no separate line on this. Its general rule on claims, from the same source, is: Any reference to results needs a disclaimer such as “Results May Vary”, and paid testimonials are disclosed.

  Primary source · Louisiana page: results, testimonials and “specialist” claims · Louisiana lawyer advertising rules (effective January 1, 2022)

• A referral or lead service

  Marked D: the ABA Model Rule default applies until we check the state’s text. Lawyers may pay reasonable advertising costs and a qualified referral service’s usual charges, never for a recommendation; lead generators are allowed only if they don’t recommend the lawyer, imply a recommendation or split fees.

  ABA model default · Louisiana page: referral services and lead generators · ABA Model Rule 7.2 and its comments

Checked October 25, 2026. Everything we have on Louisiana. Not legal advice; check with counsel.

• Client testimonials or endorsements

  Marked D: we haven’t checked this state’s own text on results, testimonials and specialist claims, so the ABA Model Rule default applies until we do.

  ABA model default · Maine page: results, testimonials and “specialist” claims · ABA Model Rule 7.2 and its comments

• Results or past verdicts

  Marked D: we haven’t checked this state’s own text on results, testimonials and specialist claims, so the ABA Model Rule default applies until we do.

  In practice: results only if truthful and given in context;

  ABA model default · Maine page: results, testimonials and “specialist” claims · ABA Model Rule 7.2 and its comments

• “Specialist”, “expert” or “board certified”

  Marked D: we haven’t checked this state’s own text on results, testimonials and specialist claims, so the ABA Model Rule default applies until we do.

  “certified specialist” only through an approved body that the ad names.

  ABA model default · Maine page: results, testimonials and “specialist” claims · ABA Model Rule 7.2 and its comments

• “No fee unless you win”

  Our summary of Maine has no separate line on this. Its general rule on claims, from the same source, is: Marked D: we haven’t checked this state’s own text on results, testimonials and specialist claims, so the ABA Model Rule default applies until we do. In practice: results only if truthful and given in context; “certified specialist” only through an approved body that the ad names.

  ABA model default · Maine page: results, testimonials and “specialist” claims · ABA Model Rule 7.2 and its comments

• Dramatizations or actors

  Our summary of Maine has no separate line on this. Its general rule on claims, from the same source, is: Marked D: we haven’t checked this state’s own text on results, testimonials and specialist claims, so the ABA Model Rule default applies until we do. In practice: results only if truthful and given in context; “certified specialist” only through an approved body that the ad names.

  ABA model default · Maine page: results, testimonials and “specialist” claims · ABA Model Rule 7.2 and its comments

• Spanish or another language

  No state rule on ads in other languages found in the sources reviewed. Our default applies: every required statement appears in each language the ad uses.

  ABA model default · Maine page: ads in spanish and other languages · CAMG white paper: Maine lawyer advertising rules

• A paid spokesperson or celebrity

  Our summary of Maine has no separate line on this. Its general rule on claims, from the same source, is: Marked D: we haven’t checked this state’s own text on results, testimonials and specialist claims, so the ABA Model Rule default applies until we do. In practice: results only if truthful and given in context; “certified specialist” only through an approved body that the ad names.

  ABA model default · Maine page: results, testimonials and “specialist” claims · ABA Model Rule 7.2 and its comments

• An AI-generated person or voice

  Our summary of Maine has no rule written for AI-made people or voices in ads. The rule on misleading ads still applies to them.

  Bars that address it treat a website or intake chatbot as the firm's own communication: it must not mislead or give legal advice, Florida says it must identify itself as AI, and a lawyer must supervise it (Florida Op. 24-1, Oregon Op. 2026-208, Alabama Op. 2026-01 and WSBA AO 202505). No bar opinion we found is mainly about AI-made images or voices in ads. (The Florida Bar, Board of Governors (Review Committee on Professional Ethics), 24-1 (2024-01-19) · Oregon State Bar, Board of Governors (Legal Ethics Committee), 2026-208 (2026-02))

• A comparative claim

  Our summary of Maine has no separate line on this. Its general rule on claims, from the same source, is: Marked D: we haven’t checked this state’s own text on results, testimonials and specialist claims, so the ABA Model Rule default applies until we do. In practice: results only if truthful and given in context; “certified specialist” only through an approved body that the ad names.

  ABA model default · Maine page: results, testimonials and “specialist” claims · ABA Model Rule 7.2 and its comments

• A referral or lead service

  Marked D: the ABA Model Rule default applies until we check the state’s text. Lawyers may pay reasonable advertising costs and a qualified referral service’s usual charges, never for a recommendation; lead generators are allowed only if they don’t recommend the lawyer, imply a recommendation or split fees.

  ABA model default · Maine page: referral services and lead generators · ABA Model Rule 7.2 and its comments

Checked October 25, 2026. Everything we have on Maine. Not legal advice; check with counsel.

• Client testimonials or endorsements

  Our summary of Maryland has no separate line on this. Its general rule on claims, from the same source, is: Results claims say that each case is different.

  Secondary source · Maryland page: results, testimonials and “specialist” claims · CAMG white paper: Maryland lawyer advertising rules

• Results or past verdicts

  Results claims say that each case is different.

  Secondary source · Maryland page: results, testimonials and “specialist” claims · CAMG white paper: Maryland lawyer advertising rules

• “Specialist”, “expert” or “board certified”

  Our summary of Maryland has no separate line on this. Its general rule on claims, from the same source, is: Results claims say that each case is different.

  Secondary source · Maryland page: results, testimonials and “specialist” claims · CAMG white paper: Maryland lawyer advertising rules

• “No fee unless you win”

  The name of a responsible attorney; a no-fee claim discloses expenses.

  Secondary source · Maryland page: results, testimonials and “specialist” claims · CAMG white paper: Maryland lawyer advertising rules

• Dramatizations or actors

  Our summary of Maryland has no separate line on this. Its general rule on claims, from the same source, is: Results claims say that each case is different.

  Secondary source · Maryland page: results, testimonials and “specialist” claims · CAMG white paper: Maryland lawyer advertising rules

• Spanish or another language

  No state rule on ads in other languages found in the sources reviewed. Our default applies: every required statement appears in each language the ad uses.

  ABA model default · Maryland page: ads in spanish and other languages · CAMG white paper: Maryland lawyer advertising rules

• A paid spokesperson or celebrity

  Our summary of Maryland has no separate line on this. Its general rule on claims, from the same source, is: Results claims say that each case is different.

  Secondary source · Maryland page: results, testimonials and “specialist” claims · CAMG white paper: Maryland lawyer advertising rules

• An AI-generated person or voice

  Our summary of Maryland has no rule written for AI-made people or voices in ads. The rule on misleading ads still applies to them.

  Bars that address it treat a website or intake chatbot as the firm's own communication: it must not mislead or give legal advice, Florida says it must identify itself as AI, and a lawyer must supervise it (Florida Op. 24-1, Oregon Op. 2026-208, Alabama Op. 2026-01 and WSBA AO 202505). No bar opinion we found is mainly about AI-made images or voices in ads. (The Florida Bar, Board of Governors (Review Committee on Professional Ethics), 24-1 (2024-01-19) · Oregon State Bar, Board of Governors (Legal Ethics Committee), 2026-208 (2026-02))

  Maryland page: also worth knowing

• A comparative claim

  Our summary of Maryland has no separate line on this. Its general rule on claims, from the same source, is: Results claims say that each case is different.

  Secondary source · Maryland page: results, testimonials and “specialist” claims · CAMG white paper: Maryland lawyer advertising rules

• A referral or lead service

  A platform fee that is due only when a client hires you, and varies with the service, is fee-sharing (MSBA Ethics Op. 2016-14). Paid directory upgrades are allowed if the price isn't tied to successful referrals (Op. 2016-13). A marketing contractor can't be paid a share of the firm's overall revenue or profit (Op. 2024-01).

  Primary source · Maryland page: referral services and lead generators · Maryland State Bar Association, Committee on Ethics, Ethics Docket No. 2016-14 (2016) · Maryland State Bar Association, Committee on Ethics, Ethics Docket No. 2016-13 (2016) · Maryland State Bar Association, Committee on Ethics, Ethics Docket No. 2024-01 (2024)

Checked October 25, 2026. Everything we have on Maryland. Not legal advice; check with counsel.

• Client testimonials or endorsements

  Our summary of Massachusetts has no separate line on this. Its general rule on claims, from the same source, is: Follows the ABA model: truthful results with context; “certified specialist” only through an approved body named in the ad.

  Secondary source · Massachusetts page: results, testimonials and “specialist” claims · CAMG white paper: Massachusetts lawyer advertising rules

• Results or past verdicts

  Follows the ABA model: truthful results with context;

  Secondary source · Massachusetts page: results, testimonials and “specialist” claims · CAMG white paper: Massachusetts lawyer advertising rules

• “Specialist”, “expert” or “board certified”

  “certified specialist” only through an approved body named in the ad.

  Secondary source · Massachusetts page: results, testimonials and “specialist” claims · CAMG white paper: Massachusetts lawyer advertising rules

• “No fee unless you win”

  Our summary of Massachusetts has no separate line on this. Its general rule on claims, from the same source, is: Follows the ABA model: truthful results with context; “certified specialist” only through an approved body named in the ad.

  Secondary source · Massachusetts page: results, testimonials and “specialist” claims · CAMG white paper: Massachusetts lawyer advertising rules

• Dramatizations or actors

  Our summary of Massachusetts has no separate line on this. Its general rule on claims, from the same source, is: Follows the ABA model: truthful results with context; “certified specialist” only through an approved body named in the ad.

  Secondary source · Massachusetts page: results, testimonials and “specialist” claims · CAMG white paper: Massachusetts lawyer advertising rules

• Spanish or another language

  No state rule on ads in other languages found in the sources reviewed. Our default applies: every required statement appears in each language the ad uses.

  ABA model default · Massachusetts page: ads in spanish and other languages · CAMG white paper: Massachusetts lawyer advertising rules

• A paid spokesperson or celebrity

  Our summary of Massachusetts has no separate line on this. Its general rule on claims, from the same source, is: Follows the ABA model: truthful results with context; “certified specialist” only through an approved body named in the ad.

  Secondary source · Massachusetts page: results, testimonials and “specialist” claims · CAMG white paper: Massachusetts lawyer advertising rules

• An AI-generated person or voice

  Our summary of Massachusetts has no rule written for AI-made people or voices in ads. The rule on misleading ads still applies to them.

  Bars that address it treat a website or intake chatbot as the firm's own communication: it must not mislead or give legal advice, Florida says it must identify itself as AI, and a lawyer must supervise it (Florida Op. 24-1, Oregon Op. 2026-208, Alabama Op. 2026-01 and WSBA AO 202505). No bar opinion we found is mainly about AI-made images or voices in ads. (The Florida Bar, Board of Governors (Review Committee on Professional Ethics), 24-1 (2024-01-19) · Oregon State Bar, Board of Governors (Legal Ethics Committee), 2026-208 (2026-02))

• A comparative claim

  Our summary of Massachusetts has no separate line on this. Its general rule on claims, from the same source, is: Follows the ABA model: truthful results with context; “certified specialist” only through an approved body named in the ad.

  Secondary source · Massachusetts page: results, testimonials and “specialist” claims · CAMG white paper: Massachusetts lawyer advertising rules

• A referral or lead service

  Marked D: the ABA Model Rule default applies until we check the state’s text. Lawyers may pay reasonable advertising costs and a qualified referral service’s usual charges, never for a recommendation; lead generators are allowed only if they don’t recommend the lawyer, imply a recommendation or split fees.

  ABA model default · Massachusetts page: referral services and lead generators · ABA Model Rule 7.2 and its comments

Checked October 25, 2026. Everything we have on Massachusetts. Not legal advice; check with counsel.

• Client testimonials or endorsements

  Our summary of Michigan has no separate line on this. Its general rule on claims, from the same source, is: Follows the ABA model: truthful results with context; “certified specialist” only through an approved body named in the ad.

  Secondary source · Michigan page: results, testimonials and “specialist” claims · CAMG white paper: Michigan lawyer advertising rules

• Results or past verdicts

  Follows the ABA model: truthful results with context;

  Secondary source · Michigan page: results, testimonials and “specialist” claims · CAMG white paper: Michigan lawyer advertising rules

• “Specialist”, “expert” or “board certified”

  “certified specialist” only through an approved body named in the ad.

  Secondary source · Michigan page: results, testimonials and “specialist” claims · CAMG white paper: Michigan lawyer advertising rules

• “No fee unless you win”

  Our summary of Michigan has no separate line on this. Its general rule on claims, from the same source, is: Follows the ABA model: truthful results with context; “certified specialist” only through an approved body named in the ad.

  Secondary source · Michigan page: results, testimonials and “specialist” claims · CAMG white paper: Michigan lawyer advertising rules

• Dramatizations or actors

  Our summary of Michigan has no separate line on this. Its general rule on claims, from the same source, is: Follows the ABA model: truthful results with context; “certified specialist” only through an approved body named in the ad.

  Secondary source · Michigan page: results, testimonials and “specialist” claims · CAMG white paper: Michigan lawyer advertising rules

• Spanish or another language

  No state rule on ads in other languages found in the sources reviewed. Our default applies: every required statement appears in each language the ad uses.

  ABA model default · Michigan page: ads in spanish and other languages · CAMG white paper: Michigan lawyer advertising rules

• A paid spokesperson or celebrity

  Our summary of Michigan has no separate line on this. Its general rule on claims, from the same source, is: Follows the ABA model: truthful results with context; “certified specialist” only through an approved body named in the ad.

  Secondary source · Michigan page: results, testimonials and “specialist” claims · CAMG white paper: Michigan lawyer advertising rules

• An AI-generated person or voice

  Our summary of Michigan has no rule written for AI-made people or voices in ads. The rule on misleading ads still applies to them.

  Bars that address it treat a website or intake chatbot as the firm's own communication: it must not mislead or give legal advice, Florida says it must identify itself as AI, and a lawyer must supervise it (Florida Op. 24-1, Oregon Op. 2026-208, Alabama Op. 2026-01 and WSBA AO 202505). No bar opinion we found is mainly about AI-made images or voices in ads. (The Florida Bar, Board of Governors (Review Committee on Professional Ethics), 24-1 (2024-01-19) · Oregon State Bar, Board of Governors (Legal Ethics Committee), 2026-208 (2026-02))

  Michigan page: also worth knowing

• A comparative claim

  Our summary of Michigan has no separate line on this. Its general rule on claims, from the same source, is: Follows the ABA model: truthful results with context; “certified specialist” only through an approved body named in the ad.

  Secondary source · Michigan page: results, testimonials and “specialist” claims · CAMG white paper: Michigan lawyer advertising rules

• A referral or lead service

  Selling legal services through a coupon vendor that keeps part of the price is improper fee-sharing with a nonlawyer (State Bar of Michigan Ethics Op. RI-366, January 24, 2014). Otherwise the ABA Model Rule default applies until the state's text is checked.

  Primary source · Michigan page: referral services and lead generators · State Bar of Michigan, Standing Committee on Professional Ethics, RI-366 (2014-01-24) · ABA Model Rule 7.2 and its comments

Checked October 25, 2026. Everything we have on Michigan. Not legal advice; check with counsel.

• Client testimonials or endorsements

  Marked D: we haven’t checked this state’s own text on results, testimonials and specialist claims, so the ABA Model Rule default applies until we do.

  ABA model default · Minnesota page: results, testimonials and “specialist” claims · ABA Model Rule 7.2 and its comments

• Results or past verdicts

  Marked D: we haven’t checked this state’s own text on results, testimonials and specialist claims, so the ABA Model Rule default applies until we do.

  In practice: results only if truthful and given in context;

  ABA model default · Minnesota page: results, testimonials and “specialist” claims · ABA Model Rule 7.2 and its comments

• “Specialist”, “expert” or “board certified”

  Marked D: we haven’t checked this state’s own text on results, testimonials and specialist claims, so the ABA Model Rule default applies until we do.

  “certified specialist” only through an approved body that the ad names.

  ABA model default · Minnesota page: results, testimonials and “specialist” claims · ABA Model Rule 7.2 and its comments

• “No fee unless you win”

  Our summary of Minnesota has no separate line on this. Its general rule on claims, from the same source, is: Marked D: we haven’t checked this state’s own text on results, testimonials and specialist claims, so the ABA Model Rule default applies until we do. In practice: results only if truthful and given in context; “certified specialist” only through an approved body that the ad names.

  ABA model default · Minnesota page: results, testimonials and “specialist” claims · ABA Model Rule 7.2 and its comments

• Dramatizations or actors

  Our summary of Minnesota has no separate line on this. Its general rule on claims, from the same source, is: Marked D: we haven’t checked this state’s own text on results, testimonials and specialist claims, so the ABA Model Rule default applies until we do. In practice: results only if truthful and given in context; “certified specialist” only through an approved body that the ad names.

  ABA model default · Minnesota page: results, testimonials and “specialist” claims · ABA Model Rule 7.2 and its comments

• Spanish or another language

  No state rule on ads in other languages found in the sources reviewed. Our default applies: every required statement appears in each language the ad uses.

  ABA model default · Minnesota page: ads in spanish and other languages · CAMG white paper: Minnesota lawyer advertising rules

• A paid spokesperson or celebrity

  Our summary of Minnesota has no separate line on this. Its general rule on claims, from the same source, is: Marked D: we haven’t checked this state’s own text on results, testimonials and specialist claims, so the ABA Model Rule default applies until we do. In practice: results only if truthful and given in context; “certified specialist” only through an approved body that the ad names.

  ABA model default · Minnesota page: results, testimonials and “specialist” claims · ABA Model Rule 7.2 and its comments

• An AI-generated person or voice

  Our summary of Minnesota has no rule written for AI-made people or voices in ads. The rule on misleading ads still applies to them.

  Bars that address it treat a website or intake chatbot as the firm's own communication: it must not mislead or give legal advice, Florida says it must identify itself as AI, and a lawyer must supervise it (Florida Op. 24-1, Oregon Op. 2026-208, Alabama Op. 2026-01 and WSBA AO 202505). No bar opinion we found is mainly about AI-made images or voices in ads. (The Florida Bar, Board of Governors (Review Committee on Professional Ethics), 24-1 (2024-01-19) · Oregon State Bar, Board of Governors (Legal Ethics Committee), 2026-208 (2026-02))

• A comparative claim

  Our summary of Minnesota has no separate line on this. Its general rule on claims, from the same source, is: Marked D: we haven’t checked this state’s own text on results, testimonials and specialist claims, so the ABA Model Rule default applies until we do. In practice: results only if truthful and given in context; “certified specialist” only through an approved body that the ad names.

  ABA model default · Minnesota page: results, testimonials and “specialist” claims · ABA Model Rule 7.2 and its comments

• A referral or lead service

  Marked D: the ABA Model Rule default applies until we check the state’s text. Lawyers may pay reasonable advertising costs and a qualified referral service’s usual charges, never for a recommendation; lead generators are allowed only if they don’t recommend the lawyer, imply a recommendation or split fees.

  ABA model default · Minnesota page: referral services and lead generators · ABA Model Rule 7.2 and its comments

Checked October 25, 2026. Everything we have on Minnesota. Not legal advice; check with counsel.

• Client testimonials or endorsements

  Marked D: we haven’t checked this state’s own text on results, testimonials and specialist claims, so the ABA Model Rule default applies until we do.

  ABA model default · Mississippi page: results, testimonials and “specialist” claims · ABA Model Rule 7.2 and its comments

• Results or past verdicts

  Marked D: we haven’t checked this state’s own text on results, testimonials and specialist claims, so the ABA Model Rule default applies until we do.

  In practice: results only if truthful and given in context;

  ABA model default · Mississippi page: results, testimonials and “specialist” claims · ABA Model Rule 7.2 and its comments

• “Specialist”, “expert” or “board certified”

  Marked D: we haven’t checked this state’s own text on results, testimonials and specialist claims, so the ABA Model Rule default applies until we do.

  “certified specialist” only through an approved body that the ad names.

  ABA model default · Mississippi page: results, testimonials and “specialist” claims · ABA Model Rule 7.2 and its comments

• “No fee unless you win”

  Our summary of Mississippi has no separate line on this. Its general rule on claims, from the same source, is: Marked D: we haven’t checked this state’s own text on results, testimonials and specialist claims, so the ABA Model Rule default applies until we do. In practice: results only if truthful and given in context; “certified specialist” only through an approved body that the ad names.

  ABA model default · Mississippi page: results, testimonials and “specialist” claims · ABA Model Rule 7.2 and its comments

• Dramatizations or actors

  Our summary of Mississippi has no separate line on this. Its general rule on claims, from the same source, is: Marked D: we haven’t checked this state’s own text on results, testimonials and specialist claims, so the ABA Model Rule default applies until we do. In practice: results only if truthful and given in context; “certified specialist” only through an approved body that the ad names.

  ABA model default · Mississippi page: results, testimonials and “specialist” claims · ABA Model Rule 7.2 and its comments

• Spanish or another language

  No state rule on ads in other languages found in the sources reviewed. Our default applies: every required statement appears in each language the ad uses.

  ABA model default · Mississippi page: ads in spanish and other languages · CAMG white paper: Mississippi lawyer advertising rules

• A paid spokesperson or celebrity

  Our summary of Mississippi has no separate line on this. Its general rule on claims, from the same source, is: Marked D: we haven’t checked this state’s own text on results, testimonials and specialist claims, so the ABA Model Rule default applies until we do. In practice: results only if truthful and given in context; “certified specialist” only through an approved body that the ad names.

  ABA model default · Mississippi page: results, testimonials and “specialist” claims · ABA Model Rule 7.2 and its comments

• An AI-generated person or voice

  Our summary of Mississippi has no rule written for AI-made people or voices in ads. The rule on misleading ads still applies to them.

  Bars that address it treat a website or intake chatbot as the firm's own communication: it must not mislead or give legal advice, Florida says it must identify itself as AI, and a lawyer must supervise it (Florida Op. 24-1, Oregon Op. 2026-208, Alabama Op. 2026-01 and WSBA AO 202505). No bar opinion we found is mainly about AI-made images or voices in ads. (The Florida Bar, Board of Governors (Review Committee on Professional Ethics), 24-1 (2024-01-19) · Oregon State Bar, Board of Governors (Legal Ethics Committee), 2026-208 (2026-02))

• A comparative claim

  Our summary of Mississippi has no separate line on this. Its general rule on claims, from the same source, is: Marked D: we haven’t checked this state’s own text on results, testimonials and specialist claims, so the ABA Model Rule default applies until we do. In practice: results only if truthful and given in context; “certified specialist” only through an approved body that the ad names.

  ABA model default · Mississippi page: results, testimonials and “specialist” claims · ABA Model Rule 7.2 and its comments

• A referral or lead service

  Marked D: the ABA Model Rule default applies until we check the state’s text. Lawyers may pay reasonable advertising costs and a qualified referral service’s usual charges, never for a recommendation; lead generators are allowed only if they don’t recommend the lawyer, imply a recommendation or split fees.

  ABA model default · Mississippi page: referral services and lead generators · ABA Model Rule 7.2 and its comments

Checked October 25, 2026. Everything we have on Mississippi. Not legal advice; check with counsel.

• Client testimonials or endorsements

  Our summary of Missouri has no separate line on this. Its general rule on claims, from the same source, is: Follows the ABA model, plus the every-ad sentence.

  Secondary source · Missouri page: results, testimonials and “specialist” claims · CAMG white paper: Missouri lawyer advertising rules

• Results or past verdicts

  Our summary of Missouri has no separate line on this. Its general rule on claims, from the same source, is: Follows the ABA model, plus the every-ad sentence.

  Secondary source · Missouri page: results, testimonials and “specialist” claims · CAMG white paper: Missouri lawyer advertising rules

• “Specialist”, “expert” or “board certified”

  Our summary of Missouri has no separate line on this. Its general rule on claims, from the same source, is: Follows the ABA model, plus the every-ad sentence.

  Secondary source · Missouri page: results, testimonials and “specialist” claims · CAMG white paper: Missouri lawyer advertising rules

• “No fee unless you win”

  Our summary of Missouri has no separate line on this. Its general rule on claims, from the same source, is: Follows the ABA model, plus the every-ad sentence.

  Secondary source · Missouri page: results, testimonials and “specialist” claims · CAMG white paper: Missouri lawyer advertising rules

• Dramatizations or actors

  Our summary of Missouri has no separate line on this. Its general rule on claims, from the same source, is: Follows the ABA model, plus the every-ad sentence.

  Secondary source · Missouri page: results, testimonials and “specialist” claims · CAMG white paper: Missouri lawyer advertising rules

• Spanish or another language

  Required statements appear in each language the ad uses.

  Secondary source · Missouri page: ads in spanish and other languages · CAMG white paper: Missouri lawyer advertising rules

• A paid spokesperson or celebrity

  Our summary of Missouri has no separate line on this. Its general rule on claims, from the same source, is: Follows the ABA model, plus the every-ad sentence.

  Secondary source · Missouri page: results, testimonials and “specialist” claims · CAMG white paper: Missouri lawyer advertising rules

• An AI-generated person or voice

  Our summary of Missouri has no rule written for AI-made people or voices in ads. The rule on misleading ads still applies to them.

  Bars that address it treat a website or intake chatbot as the firm's own communication: it must not mislead or give legal advice, Florida says it must identify itself as AI, and a lawyer must supervise it (Florida Op. 24-1, Oregon Op. 2026-208, Alabama Op. 2026-01 and WSBA AO 202505). No bar opinion we found is mainly about AI-made images or voices in ads. (The Florida Bar, Board of Governors (Review Committee on Professional Ethics), 24-1 (2024-01-19) · Oregon State Bar, Board of Governors (Legal Ethics Committee), 2026-208 (2026-02))

  Missouri page: also worth knowing

• A comparative claim

  Our summary of Missouri has no separate line on this. Its general rule on claims, from the same source, is: Follows the ABA model, plus the every-ad sentence.

  Secondary source · Missouri page: results, testimonials and “specialist” claims · CAMG white paper: Missouri lawyer advertising rules

• A referral or lead service

  A lead vendor that matches particular clients to particular lawyers is a referral service, whatever it calls its fee. A lawyer may pay only a qualified service registered with the Office of Chief Disciplinary Counsel (Rule 4-9.1); paying an unregistered one per referral violates Rules 4-7.2(c) and 4-9.1(b) (Informal Opinion 2025-05, July 25, 2025). Confirm a vendor’s registration with the OCDC before using it.

  Primary source · Missouri page: referral services and lead generators · Missouri Office of Legal Ethics Counsel, Informal Opinion 2025-05 (July 25, 2025)

Checked October 25, 2026. Everything we have on Missouri. Not legal advice; check with counsel.

• Client testimonials or endorsements

  Marked D: we haven’t checked this state’s own text on results, testimonials and specialist claims, so the ABA Model Rule default applies until we do.

  ABA model default · Montana page: results, testimonials and “specialist” claims · ABA Model Rule 7.2 and its comments

• Results or past verdicts

  Marked D: we haven’t checked this state’s own text on results, testimonials and specialist claims, so the ABA Model Rule default applies until we do.

  In practice: results only if truthful and given in context;

  ABA model default · Montana page: results, testimonials and “specialist” claims · ABA Model Rule 7.2 and its comments

• “Specialist”, “expert” or “board certified”

  Marked D: we haven’t checked this state’s own text on results, testimonials and specialist claims, so the ABA Model Rule default applies until we do.

  “certified specialist” only through an approved body that the ad names.

  ABA model default · Montana page: results, testimonials and “specialist” claims · ABA Model Rule 7.2 and its comments

• “No fee unless you win”

  Our summary of Montana has no separate line on this. Its general rule on claims, from the same source, is: Marked D: we haven’t checked this state’s own text on results, testimonials and specialist claims, so the ABA Model Rule default applies until we do. In practice: results only if truthful and given in context; “certified specialist” only through an approved body that the ad names.

  ABA model default · Montana page: results, testimonials and “specialist” claims · ABA Model Rule 7.2 and its comments

• Dramatizations or actors

  Our summary of Montana has no separate line on this. Its general rule on claims, from the same source, is: Marked D: we haven’t checked this state’s own text on results, testimonials and specialist claims, so the ABA Model Rule default applies until we do. In practice: results only if truthful and given in context; “certified specialist” only through an approved body that the ad names.

  ABA model default · Montana page: results, testimonials and “specialist” claims · ABA Model Rule 7.2 and its comments

• Spanish or another language

  No state rule on ads in other languages found in the sources reviewed. Our default applies: every required statement appears in each language the ad uses.

  ABA model default · Montana page: ads in spanish and other languages · CAMG white paper: Montana lawyer advertising rules

• A paid spokesperson or celebrity

  Our summary of Montana has no separate line on this. Its general rule on claims, from the same source, is: Marked D: we haven’t checked this state’s own text on results, testimonials and specialist claims, so the ABA Model Rule default applies until we do. In practice: results only if truthful and given in context; “certified specialist” only through an approved body that the ad names.

  ABA model default · Montana page: results, testimonials and “specialist” claims · ABA Model Rule 7.2 and its comments

• An AI-generated person or voice

  Our summary of Montana has no rule written for AI-made people or voices in ads. The rule on misleading ads still applies to them.

  Bars that address it treat a website or intake chatbot as the firm's own communication: it must not mislead or give legal advice, Florida says it must identify itself as AI, and a lawyer must supervise it (Florida Op. 24-1, Oregon Op. 2026-208, Alabama Op. 2026-01 and WSBA AO 202505). No bar opinion we found is mainly about AI-made images or voices in ads. (The Florida Bar, Board of Governors (Review Committee on Professional Ethics), 24-1 (2024-01-19) · Oregon State Bar, Board of Governors (Legal Ethics Committee), 2026-208 (2026-02))

• A comparative claim

  Our summary of Montana has no separate line on this. Its general rule on claims, from the same source, is: Marked D: we haven’t checked this state’s own text on results, testimonials and specialist claims, so the ABA Model Rule default applies until we do. In practice: results only if truthful and given in context; “certified specialist” only through an approved body that the ad names.

  ABA model default · Montana page: results, testimonials and “specialist” claims · ABA Model Rule 7.2 and its comments

• A referral or lead service

  Marked D: the ABA Model Rule default applies until we check the state’s text. Lawyers may pay reasonable advertising costs and a qualified referral service’s usual charges, never for a recommendation; lead generators are allowed only if they don’t recommend the lawyer, imply a recommendation or split fees.

  ABA model default · Montana page: referral services and lead generators · ABA Model Rule 7.2 and its comments

Checked October 25, 2026. Everything we have on Montana. Not legal advice; check with counsel.

• Client testimonials or endorsements

  Marked D: we haven’t checked this state’s own text on results, testimonials and specialist claims, so the ABA Model Rule default applies until we do.

  ABA model default · Nebraska page: results, testimonials and “specialist” claims · ABA Model Rule 7.2 and its comments

• Results or past verdicts

  Marked D: we haven’t checked this state’s own text on results, testimonials and specialist claims, so the ABA Model Rule default applies until we do.

  In practice: results only if truthful and given in context;

  ABA model default · Nebraska page: results, testimonials and “specialist” claims · ABA Model Rule 7.2 and its comments

• “Specialist”, “expert” or “board certified”

  Marked D: we haven’t checked this state’s own text on results, testimonials and specialist claims, so the ABA Model Rule default applies until we do.

  “certified specialist” only through an approved body that the ad names.

  ABA model default · Nebraska page: results, testimonials and “specialist” claims · ABA Model Rule 7.2 and its comments

• “No fee unless you win”

  Our summary of Nebraska has no separate line on this. Its general rule on claims, from the same source, is: Marked D: we haven’t checked this state’s own text on results, testimonials and specialist claims, so the ABA Model Rule default applies until we do. In practice: results only if truthful and given in context; “certified specialist” only through an approved body that the ad names.

  ABA model default · Nebraska page: results, testimonials and “specialist” claims · ABA Model Rule 7.2 and its comments

• Dramatizations or actors

  Our summary of Nebraska has no separate line on this. Its general rule on claims, from the same source, is: Marked D: we haven’t checked this state’s own text on results, testimonials and specialist claims, so the ABA Model Rule default applies until we do. In practice: results only if truthful and given in context; “certified specialist” only through an approved body that the ad names.

  ABA model default · Nebraska page: results, testimonials and “specialist” claims · ABA Model Rule 7.2 and its comments

• Spanish or another language

  No state rule on ads in other languages found in the sources reviewed. Our default applies: every required statement appears in each language the ad uses.

  ABA model default · Nebraska page: ads in spanish and other languages · CAMG white paper: Nebraska lawyer advertising rules

• A paid spokesperson or celebrity

  Our summary of Nebraska has no separate line on this. Its general rule on claims, from the same source, is: Marked D: we haven’t checked this state’s own text on results, testimonials and specialist claims, so the ABA Model Rule default applies until we do. In practice: results only if truthful and given in context; “certified specialist” only through an approved body that the ad names.

  ABA model default · Nebraska page: results, testimonials and “specialist” claims · ABA Model Rule 7.2 and its comments

• An AI-generated person or voice

  Our summary of Nebraska has no rule written for AI-made people or voices in ads. The rule on misleading ads still applies to them.

  Bars that address it treat a website or intake chatbot as the firm's own communication: it must not mislead or give legal advice, Florida says it must identify itself as AI, and a lawyer must supervise it (Florida Op. 24-1, Oregon Op. 2026-208, Alabama Op. 2026-01 and WSBA AO 202505). No bar opinion we found is mainly about AI-made images or voices in ads. (The Florida Bar, Board of Governors (Review Committee on Professional Ethics), 24-1 (2024-01-19) · Oregon State Bar, Board of Governors (Legal Ethics Committee), 2026-208 (2026-02))

• A comparative claim

  Our summary of Nebraska has no separate line on this. Its general rule on claims, from the same source, is: Marked D: we haven’t checked this state’s own text on results, testimonials and specialist claims, so the ABA Model Rule default applies until we do. In practice: results only if truthful and given in context; “certified specialist” only through an approved body that the ad names.

  ABA model default · Nebraska page: results, testimonials and “specialist” claims · ABA Model Rule 7.2 and its comments

• A referral or lead service

  Marked D: the ABA Model Rule default applies until we check the state’s text. Lawyers may pay reasonable advertising costs and a qualified referral service’s usual charges, never for a recommendation; lead generators are allowed only if they don’t recommend the lawyer, imply a recommendation or split fees.

  ABA model default · Nebraska page: referral services and lead generators · ABA Model Rule 7.2 and its comments

Checked October 25, 2026. Everything we have on Nebraska. Not legal advice; check with counsel.

• Client testimonials or endorsements

  Our summary of Nevada has no separate line on this. Its general rule on claims, from the same source, is: Past results only where the lawyer was lead counsel, stated net of fees, with a no-guarantee disclaimer (7.2(i)); quality claims must be provable on request (7.2(g)). “Specialist” or “expert” only if certified by an approved organization and the lawyer meets practice-hour, CLE and insurance requirements (7.4(d)).

  Primary source · Nevada page: results, testimonials and “specialist” claims · Nevada lawyer advertising rules (2012 compilation)

• Results or past verdicts

  Past results only where the lawyer was lead counsel, stated net of fees, with a no-guarantee disclaimer (7.2(i)); quality claims must be provable on request (7.2(g)).

  Primary source · Nevada page: results, testimonials and “specialist” claims · Nevada lawyer advertising rules (2012 compilation)

• “Specialist”, “expert” or “board certified”

  “Specialist” or “expert” only if certified by an approved organization and the lawyer meets practice-hour, CLE and insurance requirements (7.4(d)).

  Primary source · Nevada page: results, testimonials and “specialist” claims · Nevada lawyer advertising rules (2012 compilation)

• “No fee unless you win”

  Contingent-fee ads warn that the client may owe the opponent’s fees and costs after a loss, where that applies (7.2(e)); actors are identified (7.2(b)); advertised fees state how long they apply (7.2(f)).

  Primary source · Nevada page: results, testimonials and “specialist” claims · Nevada lawyer advertising rules (2012 compilation)

• Dramatizations or actors

  Our summary of Nevada has no separate line on this. Its general rule on claims, from the same source, is: Past results only where the lawyer was lead counsel, stated net of fees, with a no-guarantee disclaimer (7.2(i)); quality claims must be provable on request (7.2(g)). “Specialist” or “expert” only if certified by an approved organization and the lawyer meets practice-hour, CLE and insurance requirements (7.4(d)).

  Primary source · Nevada page: results, testimonials and “specialist” claims · Nevada lawyer advertising rules (2012 compilation)

• Spanish or another language

  Required statements appear in each language the ad uses; saying a language is spoken doesn’t trigger them on its own.

  Secondary source · Nevada page: ads in spanish and other languages · Nevada lawyer advertising rules (2012 compilation)

• A paid spokesperson or celebrity

  Our summary of Nevada has no separate line on this. Its general rule on claims, from the same source, is: Past results only where the lawyer was lead counsel, stated net of fees, with a no-guarantee disclaimer (7.2(i)); quality claims must be provable on request (7.2(g)). “Specialist” or “expert” only if certified by an approved organization and the lawyer meets practice-hour, CLE and insurance requirements (7.4(d)).

  Primary source · Nevada page: results, testimonials and “specialist” claims · Nevada lawyer advertising rules (2012 compilation)

• An AI-generated person or voice

  Our summary of Nevada has no rule written for AI-made people or voices in ads. The rule on misleading ads still applies to them.

  Bars that address it treat a website or intake chatbot as the firm's own communication: it must not mislead or give legal advice, Florida says it must identify itself as AI, and a lawyer must supervise it (Florida Op. 24-1, Oregon Op. 2026-208, Alabama Op. 2026-01 and WSBA AO 202505). No bar opinion we found is mainly about AI-made images or voices in ads. (The Florida Bar, Board of Governors (Review Committee on Professional Ethics), 24-1 (2024-01-19) · Oregon State Bar, Board of Governors (Legal Ethics Committee), 2026-208 (2026-02))

  Nevada page: also worth knowing

• A comparative claim

  Our summary of Nevada has no separate line on this. Its general rule on claims, from the same source, is: Past results only where the lawyer was lead counsel, stated net of fees, with a no-guarantee disclaimer (7.2(i)); quality claims must be provable on request (7.2(g)). “Specialist” or “expert” only if certified by an approved organization and the lawyer meets practice-hour, CLE and insurance requirements (7.4(d)).

  Primary source · Nevada page: results, testimonials and “specialist” claims · Nevada lawyer advertising rules (2012 compilation)

• A referral or lead service

  Nothing of value for recommending a lawyer, except reasonable ad costs and a referral service’s usual charges (7.2(n)).

  Primary source · Nevada page: referral services and lead generators · Nevada lawyer advertising rules (2012 compilation)

Checked October 25, 2026. Everything we have on Nevada. Not legal advice; check with counsel.

• Client testimonials or endorsements

  Marked D: we haven’t checked this state’s own text on results, testimonials and specialist claims, so the ABA Model Rule default applies until we do.

  ABA model default · New Hampshire page: results, testimonials and “specialist” claims · ABA Model Rule 7.2 and its comments

• Results or past verdicts

  Marked D: we haven’t checked this state’s own text on results, testimonials and specialist claims, so the ABA Model Rule default applies until we do.

  In practice: results only if truthful and given in context;

  ABA model default · New Hampshire page: results, testimonials and “specialist” claims · ABA Model Rule 7.2 and its comments

• “Specialist”, “expert” or “board certified”

  Marked D: we haven’t checked this state’s own text on results, testimonials and specialist claims, so the ABA Model Rule default applies until we do.

  “certified specialist” only through an approved body that the ad names.

  ABA model default · New Hampshire page: results, testimonials and “specialist” claims · ABA Model Rule 7.2 and its comments

• “No fee unless you win”

  Our summary of New Hampshire has no separate line on this. Its general rule on claims, from the same source, is: Marked D: we haven’t checked this state’s own text on results, testimonials and specialist claims, so the ABA Model Rule default applies until we do. In practice: results only if truthful and given in context; “certified specialist” only through an approved body that the ad names.

  ABA model default · New Hampshire page: results, testimonials and “specialist” claims · ABA Model Rule 7.2 and its comments

• Dramatizations or actors

  Our summary of New Hampshire has no separate line on this. Its general rule on claims, from the same source, is: Marked D: we haven’t checked this state’s own text on results, testimonials and specialist claims, so the ABA Model Rule default applies until we do. In practice: results only if truthful and given in context; “certified specialist” only through an approved body that the ad names.

  ABA model default · New Hampshire page: results, testimonials and “specialist” claims · ABA Model Rule 7.2 and its comments

• Spanish or another language

  No state rule on ads in other languages found in the sources reviewed. Our default applies: every required statement appears in each language the ad uses.

  ABA model default · New Hampshire page: ads in spanish and other languages · CAMG white paper: New Hampshire lawyer advertising rules

• A paid spokesperson or celebrity

  Our summary of New Hampshire has no separate line on this. Its general rule on claims, from the same source, is: Marked D: we haven’t checked this state’s own text on results, testimonials and specialist claims, so the ABA Model Rule default applies until we do. In practice: results only if truthful and given in context; “certified specialist” only through an approved body that the ad names.

  ABA model default · New Hampshire page: results, testimonials and “specialist” claims · ABA Model Rule 7.2 and its comments

• An AI-generated person or voice

  Our summary of New Hampshire has no rule written for AI-made people or voices in ads. The rule on misleading ads still applies to them.

  Bars that address it treat a website or intake chatbot as the firm's own communication: it must not mislead or give legal advice, Florida says it must identify itself as AI, and a lawyer must supervise it (Florida Op. 24-1, Oregon Op. 2026-208, Alabama Op. 2026-01 and WSBA AO 202505). No bar opinion we found is mainly about AI-made images or voices in ads. (The Florida Bar, Board of Governors (Review Committee on Professional Ethics), 24-1 (2024-01-19) · Oregon State Bar, Board of Governors (Legal Ethics Committee), 2026-208 (2026-02))

• A comparative claim

  Our summary of New Hampshire has no separate line on this. Its general rule on claims, from the same source, is: Marked D: we haven’t checked this state’s own text on results, testimonials and specialist claims, so the ABA Model Rule default applies until we do. In practice: results only if truthful and given in context; “certified specialist” only through an approved body that the ad names.

  ABA model default · New Hampshire page: results, testimonials and “specialist” claims · ABA Model Rule 7.2 and its comments

• A referral or lead service

  Marked D: the ABA Model Rule default applies until we check the state’s text. Lawyers may pay reasonable advertising costs and a qualified referral service’s usual charges, never for a recommendation; lead generators are allowed only if they don’t recommend the lawyer, imply a recommendation or split fees.

  ABA model default · New Hampshire page: referral services and lead generators · ABA Model Rule 7.2 and its comments

Checked October 25, 2026. Everything we have on New Hampshire. Not legal advice; check with counsel.

• Client testimonials or endorsements

  Testimonials are allowed (Committee on Attorney Advertising Opinion 49, September 30, 2025): the client is named, at least by initials; an actor playing a real client is labeled a dramatization; a testimonial about past results carries “Results may vary depending on your particular facts and legal circumstances.”; no “best”, “top” or other comparisons; and no paying for testimonials.

  Primary source · New Jersey page: results, testimonials and “specialist” claims · NJ Committee on Attorney Advertising, Opinion 49, Testimonials (September 30, 2025; supersedes Opinions 15 and 33) · CAMG white paper: New Jersey lawyer advertising rules · Supreme Court of New Jersey, Committee on Attorney Advertising, CAA Opinion 45 (2018-11-08)

• Results or past verdicts

  Testimonials are allowed (Committee on Attorney Advertising Opinion 49, September 30, 2025): the client is named, at least by initials; an actor playing a real client is labeled a dramatization; a testimonial about past results carries “Results may vary depending on your particular facts and legal circumstances.”; no “best”, “top” or other comparisons; and no paying for testimonials.

  Primary source · New Jersey page: results, testimonials and “specialist” claims · NJ Committee on Attorney Advertising, Opinion 49, Testimonials (September 30, 2025; supersedes Opinions 15 and 33) · CAMG white paper: New Jersey lawyer advertising rules · Supreme Court of New Jersey, Committee on Attorney Advertising, CAA Opinion 45 (2018-11-08)

• “Specialist”, “expert” or “board certified”

  Comparisons carry “No aspect of this advertisement has been approved by the Supreme Court of New Jersey.” Awards only as “included in” a named list, with the methodology and that disclaimer; a certification names the certifier.

  Only lawyers certified by the Supreme Court or an ABA-approved body may call themselves "experts";

  "specialize" or "expertise" needs provable facts (CAA Opinion 45, November 8, 2018).

  Primary source · New Jersey page: results, testimonials and “specialist” claims · NJ Committee on Attorney Advertising, Opinion 49, Testimonials (September 30, 2025; supersedes Opinions 15 and 33) · CAMG white paper: New Jersey lawyer advertising rules · Supreme Court of New Jersey, Committee on Attorney Advertising, CAA Opinion 45 (2018-11-08)

• “No fee unless you win”

  Our summary of New Jersey has no separate line on this. Its general rule on claims, from the same source, is: Testimonials are allowed (Committee on Attorney Advertising Opinion 49, September 30, 2025): the client is named, at least by initials; an actor playing a real client is labeled a dramatization; a testimonial about past results carries “Results may vary depending on your particular facts and legal circumstances.”; no “best”, “top” or other comparisons; and no paying for testimonials. Comparisons carry “No aspect of this advertisement has been approved by the Supreme Court of New Jersey.” Awards only as “included in” a named list, with the methodology and that disclaimer; a certification names the certifier. Only lawyers certified by the Supreme Court or an ABA-approved body may call themselves "experts"; "specialize" or "expertise" needs provable facts (CAA Opinion 45, November 8, 2018). The award conditions come from the CAA's May 5, 2021 notice.

  Primary source · New Jersey page: results, testimonials and “specialist” claims · NJ Committee on Attorney Advertising, Opinion 49, Testimonials (September 30, 2025; supersedes Opinions 15 and 33) · CAMG white paper: New Jersey lawyer advertising rules · Supreme Court of New Jersey, Committee on Attorney Advertising, CAA Opinion 45 (2018-11-08)

• Dramatizations or actors

  Testimonials are allowed (Committee on Attorney Advertising Opinion 49, September 30, 2025): the client is named, at least by initials; an actor playing a real client is labeled a dramatization; a testimonial about past results carries “Results may vary depending on your particular facts and legal circumstances.”; no “best”, “top” or other comparisons; and no paying for testimonials.

  Primary source · New Jersey page: results, testimonials and “specialist” claims · NJ Committee on Attorney Advertising, Opinion 49, Testimonials (September 30, 2025; supersedes Opinions 15 and 33) · CAMG white paper: New Jersey lawyer advertising rules · Supreme Court of New Jersey, Committee on Attorney Advertising, CAA Opinion 45 (2018-11-08)

• Spanish or another language

  No state rule on ads in other languages found in the sources reviewed. Our default applies: every required statement appears in each language the ad uses.

  ABA model default · New Jersey page: ads in spanish and other languages · CAMG white paper: New Jersey lawyer advertising rules

• A paid spokesperson or celebrity

  Our summary of New Jersey has no separate line on this. Its general rule on claims, from the same source, is: Testimonials are allowed (Committee on Attorney Advertising Opinion 49, September 30, 2025): the client is named, at least by initials; an actor playing a real client is labeled a dramatization; a testimonial about past results carries “Results may vary depending on your particular facts and legal circumstances.”; no “best”, “top” or other comparisons; and no paying for testimonials. Comparisons carry “No aspect of this advertisement has been approved by the Supreme Court of New Jersey.” Awards only as “included in” a named list, with the methodology and that disclaimer; a certification names the certifier. Only lawyers certified by the Supreme Court or an ABA-approved body may call themselves "experts"; "specialize" or "expertise" needs provable facts (CAA Opinion 45, November 8, 2018). The award conditions come from the CAA's May 5, 2021 notice.

  Primary source · New Jersey page: results, testimonials and “specialist” claims · NJ Committee on Attorney Advertising, Opinion 49, Testimonials (September 30, 2025; supersedes Opinions 15 and 33) · CAMG white paper: New Jersey lawyer advertising rules · Supreme Court of New Jersey, Committee on Attorney Advertising, CAA Opinion 45 (2018-11-08)

• An AI-generated person or voice

  Our summary of New Jersey has no rule written for AI-made people or voices in ads. The rule on misleading ads still applies to them.

  Bars that address it treat a website or intake chatbot as the firm's own communication: it must not mislead or give legal advice, Florida says it must identify itself as AI, and a lawyer must supervise it (Florida Op. 24-1, Oregon Op. 2026-208, Alabama Op. 2026-01 and WSBA AO 202505). No bar opinion we found is mainly about AI-made images or voices in ads. (The Florida Bar, Board of Governors (Review Committee on Professional Ethics), 24-1 (2024-01-19) · Oregon State Bar, Board of Governors (Legal Ethics Committee), 2026-208 (2026-02))

  New Jersey page: also worth knowing

• A comparative claim

  Testimonials are allowed (Committee on Attorney Advertising Opinion 49, September 30, 2025): the client is named, at least by initials; an actor playing a real client is labeled a dramatization; a testimonial about past results carries “Results may vary depending on your particular facts and legal circumstances.”; no “best”, “top” or other comparisons; and no paying for testimonials.

  Comparisons carry “No aspect of this advertisement has been approved by the Supreme Court of New Jersey.” Awards only as “included in” a named list, with the methodology and that disclaimer; a certification names the certifier.

  Primary source · New Jersey page: results, testimonials and “specialist” claims · NJ Committee on Attorney Advertising, Opinion 49, Testimonials (September 30, 2025; supersedes Opinions 15 and 33) · CAMG white paper: New Jersey lawyer advertising rules · Supreme Court of New Jersey, Committee on Attorney Advertising, CAA Opinion 45 (2018-11-08)

• A referral or lead service

  Lawyers may pay per lead but not per client retained; "leads" sold with high retention rates or at very high prices are paid referrals (Joint ACPE Opinion 741 / CAA Opinion 47, June 21, 2021). Avvo-type programs that take a per-matter marketing fee are fee-sharing and paid referrals (Joint Opinion 732/CAA 44/UPL 54, June 21, 2017).

  Primary source · New Jersey page: referral services and lead generators · Supreme Court of New Jersey, Committee on Attorney Advertising and Advisory Committee on Professional Ethics (joint), CAA Opinion 47 / ACPE Opinion 741 (2021-06-21) · Supreme Court of New Jersey, Advisory Committee on Professional Ethics, Committee on Attorney Advertising, and Committee on the Unauthorized Practice of Law (joint), ACPE Joint Opinion 732 / CAA Joint Opinion 44 / UPL Joint Opinion 54 (2017-06-21)

Checked October 25, 2026. Everything we have on New Jersey. Not legal advice; check with counsel.

• Client testimonials or endorsements

  Marked D: we haven’t checked this state’s own text on results, testimonials and specialist claims, so the ABA Model Rule default applies until we do.

  ABA model default · New Mexico page: results, testimonials and “specialist” claims · ABA Model Rule 7.2 and its comments

• Results or past verdicts

  Marked D: we haven’t checked this state’s own text on results, testimonials and specialist claims, so the ABA Model Rule default applies until we do.

  In practice: results only if truthful and given in context;

  ABA model default · New Mexico page: results, testimonials and “specialist” claims · ABA Model Rule 7.2 and its comments

• “Specialist”, “expert” or “board certified”

  Marked D: we haven’t checked this state’s own text on results, testimonials and specialist claims, so the ABA Model Rule default applies until we do.

  “certified specialist” only through an approved body that the ad names.

  ABA model default · New Mexico page: results, testimonials and “specialist” claims · ABA Model Rule 7.2 and its comments

• “No fee unless you win”

  Our summary of New Mexico has no separate line on this. Its general rule on claims, from the same source, is: Marked D: we haven’t checked this state’s own text on results, testimonials and specialist claims, so the ABA Model Rule default applies until we do. In practice: results only if truthful and given in context; “certified specialist” only through an approved body that the ad names.

  ABA model default · New Mexico page: results, testimonials and “specialist” claims · ABA Model Rule 7.2 and its comments

• Dramatizations or actors

  Our summary of New Mexico has no separate line on this. Its general rule on claims, from the same source, is: Marked D: we haven’t checked this state’s own text on results, testimonials and specialist claims, so the ABA Model Rule default applies until we do. In practice: results only if truthful and given in context; “certified specialist” only through an approved body that the ad names.

  ABA model default · New Mexico page: results, testimonials and “specialist” claims · ABA Model Rule 7.2 and its comments

• Spanish or another language

  No state rule on ads in other languages found in the sources reviewed. Our default applies: every required statement appears in each language the ad uses.

  ABA model default · New Mexico page: ads in spanish and other languages · CAMG white paper: New Mexico lawyer advertising rules

• A paid spokesperson or celebrity

  Our summary of New Mexico has no separate line on this. Its general rule on claims, from the same source, is: Marked D: we haven’t checked this state’s own text on results, testimonials and specialist claims, so the ABA Model Rule default applies until we do. In practice: results only if truthful and given in context; “certified specialist” only through an approved body that the ad names.

  ABA model default · New Mexico page: results, testimonials and “specialist” claims · ABA Model Rule 7.2 and its comments

• An AI-generated person or voice

  Our summary of New Mexico has no rule written for AI-made people or voices in ads. The rule on misleading ads still applies to them.

  Bars that address it treat a website or intake chatbot as the firm's own communication: it must not mislead or give legal advice, Florida says it must identify itself as AI, and a lawyer must supervise it (Florida Op. 24-1, Oregon Op. 2026-208, Alabama Op. 2026-01 and WSBA AO 202505). No bar opinion we found is mainly about AI-made images or voices in ads. (The Florida Bar, Board of Governors (Review Committee on Professional Ethics), 24-1 (2024-01-19) · Oregon State Bar, Board of Governors (Legal Ethics Committee), 2026-208 (2026-02))

• A comparative claim

  Our summary of New Mexico has no separate line on this. Its general rule on claims, from the same source, is: Marked D: we haven’t checked this state’s own text on results, testimonials and specialist claims, so the ABA Model Rule default applies until we do. In practice: results only if truthful and given in context; “certified specialist” only through an approved body that the ad names.

  ABA model default · New Mexico page: results, testimonials and “specialist” claims · ABA Model Rule 7.2 and its comments

• A referral or lead service

  Marked D: the ABA Model Rule default applies until we check the state’s text. Lawyers may pay reasonable advertising costs and a qualified referral service’s usual charges, never for a recommendation; lead generators are allowed only if they don’t recommend the lawyer, imply a recommendation or split fees.

  ABA model default · New Mexico page: referral services and lead generators · ABA Model Rule 7.2 and its comments

Checked October 25, 2026. Everything we have on New Mexico. Not legal advice; check with counsel.

• Client testimonials or endorsements

  No set results disclaimer since June 1, 2026: results, comparisons and testimonials answer to the bar on false or misleading communications (7.1(a)), and the comment says a disclaimer can help.

  Primary source · New York page: results, testimonials and “specialist” claims · NYSBA, New York Rules of Professional Conduct as amended through July 1, 2026 (22 NYCRR Part 1200) · NYSBA, “The Amendments to the Advertising Rules” (Marjorie E. Gross, September 2026)

• Results or past verdicts

  No set results disclaimer since June 1, 2026: results, comparisons and testimonials answer to the bar on false or misleading communications (7.1(a)), and the comment says a disclaimer can help.

  Primary source · New York page: results, testimonials and “specialist” claims · NYSBA, New York Rules of Professional Conduct as amended through July 1, 2026 (22 NYCRR Part 1200) · NYSBA, “The Amendments to the Advertising Rules” (Marjorie E. Gross, September 2026)

• “Specialist”, “expert” or “board certified”

  “Certified specialist” only with certification by an organization approved by a state, DC or territory authority or accredited by the ABA, named in the communication (7.1(c));

  “specializes” or “concentrates in” is allowed if it isn’t misleading (comment 7).

  Primary source · New York page: results, testimonials and “specialist” claims · NYSBA, New York Rules of Professional Conduct as amended through July 1, 2026 (22 NYCRR Part 1200) · NYSBA, “The Amendments to the Advertising Rules” (Marjorie E. Gross, September 2026)

• “No fee unless you win”

  Our summary of New York has no separate line on this. Its general rule on claims, from the same source, is: No set results disclaimer since June 1, 2026: results, comparisons and testimonials answer to the bar on false or misleading communications (7.1(a)), and the comment says a disclaimer can help. “Certified specialist” only with certification by an organization approved by a state, DC or territory authority or accredited by the ABA, named in the communication (7.1(c)); “specializes” or “concentrates in” is allowed if it isn’t misleading (comment 7).

  Primary source · New York page: results, testimonials and “specialist” claims · NYSBA, New York Rules of Professional Conduct as amended through July 1, 2026 (22 NYCRR Part 1200) · NYSBA, “The Amendments to the Advertising Rules” (Marjorie E. Gross, September 2026)

• Dramatizations or actors

  Our summary of New York has no separate line on this. Its general rule on claims, from the same source, is: No set results disclaimer since June 1, 2026: results, comparisons and testimonials answer to the bar on false or misleading communications (7.1(a)), and the comment says a disclaimer can help. “Certified specialist” only with certification by an organization approved by a state, DC or territory authority or accredited by the ABA, named in the communication (7.1(c)); “specializes” or “concentrates in” is allowed if it isn’t misleading (comment 7).

  Primary source · New York page: results, testimonials and “specialist” claims · NYSBA, New York Rules of Professional Conduct as amended through July 1, 2026 (22 NYCRR Part 1200) · NYSBA, “The Amendments to the Advertising Rules” (Marjorie E. Gross, September 2026)

• Spanish or another language

  No state rule on ads in other languages found in the sources reviewed. Our default applies: every required statement appears in each language the ad uses.

  ABA model default · New York page: ads in spanish and other languages · NYSBA, New York Rules of Professional Conduct as amended through July 1, 2026 (22 NYCRR Part 1200)

• A paid spokesperson or celebrity

  Our summary of New York has no separate line on this. Its general rule on claims, from the same source, is: No set results disclaimer since June 1, 2026: results, comparisons and testimonials answer to the bar on false or misleading communications (7.1(a)), and the comment says a disclaimer can help. “Certified specialist” only with certification by an organization approved by a state, DC or territory authority or accredited by the ABA, named in the communication (7.1(c)); “specializes” or “concentrates in” is allowed if it isn’t misleading (comment 7).

  Primary source · New York page: results, testimonials and “specialist” claims · NYSBA, New York Rules of Professional Conduct as amended through July 1, 2026 (22 NYCRR Part 1200) · NYSBA, “The Amendments to the Advertising Rules” (Marjorie E. Gross, September 2026)

• An AI-generated person or voice

  Our summary of New York has no rule written for AI-made people or voices in ads. The rule on misleading ads still applies to them.

  Bars that address it treat a website or intake chatbot as the firm's own communication: it must not mislead or give legal advice, Florida says it must identify itself as AI, and a lawyer must supervise it (Florida Op. 24-1, Oregon Op. 2026-208, Alabama Op. 2026-01 and WSBA AO 202505). No bar opinion we found is mainly about AI-made images or voices in ads. (The Florida Bar, Board of Governors (Review Committee on Professional Ethics), 24-1 (2024-01-19) · Oregon State Bar, Board of Governors (Legal Ethics Committee), 2026-208 (2026-02))

  New York page: also worth knowing

• A comparative claim

  No set results disclaimer since June 1, 2026: results, comparisons and testimonials answer to the bar on false or misleading communications (7.1(a)), and the comment says a disclaimer can help.

  Primary source · New York page: results, testimonials and “specialist” claims · NYSBA, New York Rules of Professional Conduct as amended through July 1, 2026 (22 NYCRR Part 1200) · NYSBA, “The Amendments to the Advertising Rules” (Marjorie E. Gross, September 2026)

• A referral or lead service

  No paying anyone to recommend the lawyer or obtain employment (7.2(a), unchanged in 2026). Per-lead fees are allowed only on NYSBA Opinion 1294’s conditions: the fee doesn’t vary with whether the person hires the lawyer, and the platform disclaims recommending. Opinion 1279: flat per-client “administrative” payments are prohibited referral fees. Paying to be on a site that tells people its lawyers are vetted or highly qualified is paying for a recommendation (Opinion 1267, June 18, 2024), and paying a bidding platform a percentage of the fee is fee-sharing as well (Opinion 1271, August 20, 2024).

  Primary source · New York page: referral services and lead generators · NYSBA, New York Rules of Professional Conduct as amended through July 1, 2026 (22 NYCRR Part 1200) · 22 NYCRR 1200, Rule 7.2 · NYSBA Ethics Opinion 1294 (lead generators)

Checked October 25, 2026. Everything we have on New York. Not legal advice; check with counsel.

• Client testimonials or endorsements

  Our summary of North Carolina has no separate line on this. Its general rule on claims, from the same source, is: Fictional dramatizations are potentially misleading unless they follow the State Bar’s guidance.

  Secondary source · North Carolina page: results, testimonials and “specialist” claims · CAMG white paper: North Carolina lawyer advertising rules

• Results or past verdicts

  Our summary of North Carolina has no separate line on this. Its general rule on claims, from the same source, is: Fictional dramatizations are potentially misleading unless they follow the State Bar’s guidance.

  Secondary source · North Carolina page: results, testimonials and “specialist” claims · CAMG white paper: North Carolina lawyer advertising rules

• “Specialist”, “expert” or “board certified”

  Our summary of North Carolina has no separate line on this. Its general rule on claims, from the same source, is: Fictional dramatizations are potentially misleading unless they follow the State Bar’s guidance.

  Secondary source · North Carolina page: results, testimonials and “specialist” claims · CAMG white paper: North Carolina lawyer advertising rules

• “No fee unless you win”

  Our summary of North Carolina has no separate line on this. Its general rule on claims, from the same source, is: Fictional dramatizations are potentially misleading unless they follow the State Bar’s guidance.

  Secondary source · North Carolina page: results, testimonials and “specialist” claims · CAMG white paper: North Carolina lawyer advertising rules

• Dramatizations or actors

  Fictional dramatizations are potentially misleading unless they follow the State Bar’s guidance.

  Secondary source · North Carolina page: results, testimonials and “specialist” claims · CAMG white paper: North Carolina lawyer advertising rules

• Spanish or another language

  No state rule on ads in other languages found in the sources reviewed. Our default applies: every required statement appears in each language the ad uses.

  ABA model default · North Carolina page: ads in spanish and other languages · CAMG white paper: North Carolina lawyer advertising rules

• A paid spokesperson or celebrity

  Our summary of North Carolina has no separate line on this. Its general rule on claims, from the same source, is: Fictional dramatizations are potentially misleading unless they follow the State Bar’s guidance.

  Secondary source · North Carolina page: results, testimonials and “specialist” claims · CAMG white paper: North Carolina lawyer advertising rules

• An AI-generated person or voice

  Our summary of North Carolina has no rule written for AI-made people or voices in ads. The rule on misleading ads still applies to them.

  Bars that address it treat a website or intake chatbot as the firm's own communication: it must not mislead or give legal advice, Florida says it must identify itself as AI, and a lawyer must supervise it (Florida Op. 24-1, Oregon Op. 2026-208, Alabama Op. 2026-01 and WSBA AO 202505). No bar opinion we found is mainly about AI-made images or voices in ads. (The Florida Bar, Board of Governors (Review Committee on Professional Ethics), 24-1 (2024-01-19) · Oregon State Bar, Board of Governors (Legal Ethics Committee), 2026-208 (2026-02))

  North Carolina page: also worth knowing

• A comparative claim

  Our summary of North Carolina has no separate line on this. Its general rule on claims, from the same source, is: Fictional dramatizations are potentially misleading unless they follow the State Bar’s guidance.

  Secondary source · North Carolina page: results, testimonials and “specialist” claims · CAMG white paper: North Carolina lawyer advertising rules

• A referral or lead service

  Marked D: the ABA Model Rule default applies until we check the state’s text. Lawyers may pay reasonable advertising costs and a qualified referral service’s usual charges, never for a recommendation; lead generators are allowed only if they don’t recommend the lawyer, imply a recommendation or split fees.

  ABA model default · North Carolina page: referral services and lead generators · ABA Model Rule 7.2 and its comments

Checked October 25, 2026. Everything we have on North Carolina. Not legal advice; check with counsel.

• Client testimonials or endorsements

  Marked D: we haven’t checked this state’s own text on results, testimonials and specialist claims, so the ABA Model Rule default applies until we do.

  ABA model default · North Dakota page: results, testimonials and “specialist” claims · ABA Model Rule 7.2 and its comments

• Results or past verdicts

  Marked D: we haven’t checked this state’s own text on results, testimonials and specialist claims, so the ABA Model Rule default applies until we do.

  In practice: results only if truthful and given in context;

  ABA model default · North Dakota page: results, testimonials and “specialist” claims · ABA Model Rule 7.2 and its comments

• “Specialist”, “expert” or “board certified”

  Marked D: we haven’t checked this state’s own text on results, testimonials and specialist claims, so the ABA Model Rule default applies until we do.

  “certified specialist” only through an approved body that the ad names.

  ABA model default · North Dakota page: results, testimonials and “specialist” claims · ABA Model Rule 7.2 and its comments

• “No fee unless you win”

  Our summary of North Dakota has no separate line on this. Its general rule on claims, from the same source, is: Marked D: we haven’t checked this state’s own text on results, testimonials and specialist claims, so the ABA Model Rule default applies until we do. In practice: results only if truthful and given in context; “certified specialist” only through an approved body that the ad names.

  ABA model default · North Dakota page: results, testimonials and “specialist” claims · ABA Model Rule 7.2 and its comments

• Dramatizations or actors

  Our summary of North Dakota has no separate line on this. Its general rule on claims, from the same source, is: Marked D: we haven’t checked this state’s own text on results, testimonials and specialist claims, so the ABA Model Rule default applies until we do. In practice: results only if truthful and given in context; “certified specialist” only through an approved body that the ad names.

  ABA model default · North Dakota page: results, testimonials and “specialist” claims · ABA Model Rule 7.2 and its comments

• Spanish or another language

  No state rule on ads in other languages found in the sources reviewed. Our default applies: every required statement appears in each language the ad uses.

  ABA model default · North Dakota page: ads in spanish and other languages · CAMG white paper: North Dakota lawyer advertising rules

• A paid spokesperson or celebrity

  Our summary of North Dakota has no separate line on this. Its general rule on claims, from the same source, is: Marked D: we haven’t checked this state’s own text on results, testimonials and specialist claims, so the ABA Model Rule default applies until we do. In practice: results only if truthful and given in context; “certified specialist” only through an approved body that the ad names.

  ABA model default · North Dakota page: results, testimonials and “specialist” claims · ABA Model Rule 7.2 and its comments

• An AI-generated person or voice

  Our summary of North Dakota has no rule written for AI-made people or voices in ads. The rule on misleading ads still applies to them.

  Bars that address it treat a website or intake chatbot as the firm's own communication: it must not mislead or give legal advice, Florida says it must identify itself as AI, and a lawyer must supervise it (Florida Op. 24-1, Oregon Op. 2026-208, Alabama Op. 2026-01 and WSBA AO 202505). No bar opinion we found is mainly about AI-made images or voices in ads. (The Florida Bar, Board of Governors (Review Committee on Professional Ethics), 24-1 (2024-01-19) · Oregon State Bar, Board of Governors (Legal Ethics Committee), 2026-208 (2026-02))

• A comparative claim

  Our summary of North Dakota has no separate line on this. Its general rule on claims, from the same source, is: Marked D: we haven’t checked this state’s own text on results, testimonials and specialist claims, so the ABA Model Rule default applies until we do. In practice: results only if truthful and given in context; “certified specialist” only through an approved body that the ad names.

  ABA model default · North Dakota page: results, testimonials and “specialist” claims · ABA Model Rule 7.2 and its comments

• A referral or lead service

  Marked D: the ABA Model Rule default applies until we check the state’s text. Lawyers may pay reasonable advertising costs and a qualified referral service’s usual charges, never for a recommendation; lead generators are allowed only if they don’t recommend the lawyer, imply a recommendation or split fees.

  ABA model default · North Dakota page: referral services and lead generators · ABA Model Rule 7.2 and its comments

Checked October 25, 2026. Everything we have on North Dakota. Not legal advice; check with counsel.

• Client testimonials or endorsements

  Testimonials are allowed if not misleading, but a testimonial that states a settlement or verdict amount is inherently misleading even with a disclaimer (Advisory Opinion 2016-8).

  Lawyers must remove misleading reviews on sites they control.

  Primary source · Ohio page: results, testimonials and “specialist” claims · Ohio Board of Professional Conduct, Adv. Op. 2016-8 (2016-10-07) · Ohio Board of Professional Conduct, Adv. Op. 2021-05 (2021-06-11)

• Results or past verdicts

  Testimonials are allowed if not misleading, but a testimonial that states a settlement or verdict amount is inherently misleading even with a disclaimer (Advisory Opinion 2016-8).

  Primary source · Ohio page: results, testimonials and “specialist” claims · Ohio Board of Professional Conduct, Adv. Op. 2016-8 (2016-10-07) · Ohio Board of Professional Conduct, Adv. Op. 2021-05 (2021-06-11)

• “Specialist”, “expert” or “board certified”

  Specialist claims follow Rule 7.4 as amended April 15, 2024; the Board lists Advisory Opinion 2021-05 as not current.

  Primary source · Ohio page: results, testimonials and “specialist” claims · Ohio Board of Professional Conduct, Adv. Op. 2016-8 (2016-10-07) · Ohio Board of Professional Conduct, Adv. Op. 2021-05 (2021-06-11)

• “No fee unless you win”

  Our summary of Ohio has no separate line on this. Its general rule on claims, from the same source, is: Testimonials are allowed if not misleading, but a testimonial that states a settlement or verdict amount is inherently misleading even with a disclaimer (Advisory Opinion 2016-8). Lawyers must remove misleading reviews on sites they control. Specialist claims follow Rule 7.4 as amended April 15, 2024; the Board lists Advisory Opinion 2021-05 as not current.

  Primary source · Ohio page: results, testimonials and “specialist” claims · Ohio Board of Professional Conduct, Adv. Op. 2016-8 (2016-10-07) · Ohio Board of Professional Conduct, Adv. Op. 2021-05 (2021-06-11)

• Dramatizations or actors

  Our summary of Ohio has no separate line on this. Its general rule on claims, from the same source, is: Testimonials are allowed if not misleading, but a testimonial that states a settlement or verdict amount is inherently misleading even with a disclaimer (Advisory Opinion 2016-8). Lawyers must remove misleading reviews on sites they control. Specialist claims follow Rule 7.4 as amended April 15, 2024; the Board lists Advisory Opinion 2021-05 as not current.

  Primary source · Ohio page: results, testimonials and “specialist” claims · Ohio Board of Professional Conduct, Adv. Op. 2016-8 (2016-10-07) · Ohio Board of Professional Conduct, Adv. Op. 2021-05 (2021-06-11)

• Spanish or another language

  No state rule on ads in other languages found in the sources reviewed. Our default applies: every required statement appears in each language the ad uses.

  ABA model default · Ohio page: ads in spanish and other languages · CAMG white paper: Ohio lawyer advertising rules

• A paid spokesperson or celebrity

  Our summary of Ohio has no separate line on this. Its general rule on claims, from the same source, is: Testimonials are allowed if not misleading, but a testimonial that states a settlement or verdict amount is inherently misleading even with a disclaimer (Advisory Opinion 2016-8). Lawyers must remove misleading reviews on sites they control. Specialist claims follow Rule 7.4 as amended April 15, 2024; the Board lists Advisory Opinion 2021-05 as not current.

  Primary source · Ohio page: results, testimonials and “specialist” claims · Ohio Board of Professional Conduct, Adv. Op. 2016-8 (2016-10-07) · Ohio Board of Professional Conduct, Adv. Op. 2021-05 (2021-06-11)

• An AI-generated person or voice

  Our summary of Ohio has no rule written for AI-made people or voices in ads. The rule on misleading ads still applies to them.

  Bars that address it treat a website or intake chatbot as the firm's own communication: it must not mislead or give legal advice, Florida says it must identify itself as AI, and a lawyer must supervise it (Florida Op. 24-1, Oregon Op. 2026-208, Alabama Op. 2026-01 and WSBA AO 202505). No bar opinion we found is mainly about AI-made images or voices in ads. (The Florida Bar, Board of Governors (Review Committee on Professional Ethics), 24-1 (2024-01-19) · Oregon State Bar, Board of Governors (Legal Ethics Committee), 2026-208 (2026-02))

  Ohio page: also worth knowing

• A comparative claim

  Our summary of Ohio has no separate line on this. Its general rule on claims, from the same source, is: Testimonials are allowed if not misleading, but a testimonial that states a settlement or verdict amount is inherently misleading even with a disclaimer (Advisory Opinion 2016-8). Lawyers must remove misleading reviews on sites they control. Specialist claims follow Rule 7.4 as amended April 15, 2024; the Board lists Advisory Opinion 2021-05 as not current.

  Primary source · Ohio page: results, testimonials and “specialist” claims · Ohio Board of Professional Conduct, Adv. Op. 2016-8 (2016-10-07) · Ohio Board of Professional Conduct, Adv. Op. 2021-05 (2021-06-11)

• A referral or lead service

  An online service that sends you clients may not take a fee tied to each matter you complete or a percentage of your fee unless it is a lawyer referral service registered with the Supreme Court of Ohio (Board of Professional Conduct Advisory Opinion 2016-3, June 3, 2016). Flat advertising fees are not covered by that bar.

  Primary source · Ohio page: referral services and lead generators · Ohio Board of Professional Conduct, Adv. Op. 2016-3 (2016-06-03)

Checked October 25, 2026. Everything we have on Ohio. Not legal advice; check with counsel.

• Client testimonials or endorsements

  Marked D: we haven’t checked this state’s own text on results, testimonials and specialist claims, so the ABA Model Rule default applies until we do.

  ABA model default · Oklahoma page: results, testimonials and “specialist” claims · ABA Model Rule 7.2 and its comments

• Results or past verdicts

  Marked D: we haven’t checked this state’s own text on results, testimonials and specialist claims, so the ABA Model Rule default applies until we do.

  In practice: results only if truthful and given in context;

  ABA model default · Oklahoma page: results, testimonials and “specialist” claims · ABA Model Rule 7.2 and its comments

• “Specialist”, “expert” or “board certified”

  Marked D: we haven’t checked this state’s own text on results, testimonials and specialist claims, so the ABA Model Rule default applies until we do.

  “certified specialist” only through an approved body that the ad names.

  ABA model default · Oklahoma page: results, testimonials and “specialist” claims · ABA Model Rule 7.2 and its comments

• “No fee unless you win”

  Our summary of Oklahoma has no separate line on this. Its general rule on claims, from the same source, is: Marked D: we haven’t checked this state’s own text on results, testimonials and specialist claims, so the ABA Model Rule default applies until we do. In practice: results only if truthful and given in context; “certified specialist” only through an approved body that the ad names.

  ABA model default · Oklahoma page: results, testimonials and “specialist” claims · ABA Model Rule 7.2 and its comments

• Dramatizations or actors

  Our summary of Oklahoma has no separate line on this. Its general rule on claims, from the same source, is: Marked D: we haven’t checked this state’s own text on results, testimonials and specialist claims, so the ABA Model Rule default applies until we do. In practice: results only if truthful and given in context; “certified specialist” only through an approved body that the ad names.

  ABA model default · Oklahoma page: results, testimonials and “specialist” claims · ABA Model Rule 7.2 and its comments

• Spanish or another language

  No state rule on ads in other languages found in the sources reviewed. Our default applies: every required statement appears in each language the ad uses.

  ABA model default · Oklahoma page: ads in spanish and other languages · CAMG white paper: Oklahoma lawyer advertising rules

• A paid spokesperson or celebrity

  Our summary of Oklahoma has no separate line on this. Its general rule on claims, from the same source, is: Marked D: we haven’t checked this state’s own text on results, testimonials and specialist claims, so the ABA Model Rule default applies until we do. In practice: results only if truthful and given in context; “certified specialist” only through an approved body that the ad names.

  ABA model default · Oklahoma page: results, testimonials and “specialist” claims · ABA Model Rule 7.2 and its comments

• An AI-generated person or voice

  Our summary of Oklahoma has no rule written for AI-made people or voices in ads. The rule on misleading ads still applies to them.

  Bars that address it treat a website or intake chatbot as the firm's own communication: it must not mislead or give legal advice, Florida says it must identify itself as AI, and a lawyer must supervise it (Florida Op. 24-1, Oregon Op. 2026-208, Alabama Op. 2026-01 and WSBA AO 202505). No bar opinion we found is mainly about AI-made images or voices in ads. (The Florida Bar, Board of Governors (Review Committee on Professional Ethics), 24-1 (2024-01-19) · Oregon State Bar, Board of Governors (Legal Ethics Committee), 2026-208 (2026-02))

• A comparative claim

  Our summary of Oklahoma has no separate line on this. Its general rule on claims, from the same source, is: Marked D: we haven’t checked this state’s own text on results, testimonials and specialist claims, so the ABA Model Rule default applies until we do. In practice: results only if truthful and given in context; “certified specialist” only through an approved body that the ad names.

  ABA model default · Oklahoma page: results, testimonials and “specialist” claims · ABA Model Rule 7.2 and its comments

• A referral or lead service

  Marked D: the ABA Model Rule default applies until we check the state’s text. Lawyers may pay reasonable advertising costs and a qualified referral service’s usual charges, never for a recommendation; lead generators are allowed only if they don’t recommend the lawyer, imply a recommendation or split fees.

  ABA model default · Oklahoma page: referral services and lead generators · ABA Model Rule 7.2 and its comments

Checked October 25, 2026. Everything we have on Oklahoma. Not legal advice; check with counsel.

• Client testimonials or endorsements

  Marked D: we haven’t checked this state’s own text on results, testimonials and specialist claims, so the ABA Model Rule default applies until we do.

  ABA model default · Oregon page: results, testimonials and “specialist” claims · ABA Model Rule 7.2 and its comments

• Results or past verdicts

  Marked D: we haven’t checked this state’s own text on results, testimonials and specialist claims, so the ABA Model Rule default applies until we do.

  In practice: results only if truthful and given in context;

  ABA model default · Oregon page: results, testimonials and “specialist” claims · ABA Model Rule 7.2 and its comments

• “Specialist”, “expert” or “board certified”

  Marked D: we haven’t checked this state’s own text on results, testimonials and specialist claims, so the ABA Model Rule default applies until we do.

  “certified specialist” only through an approved body that the ad names.

  ABA model default · Oregon page: results, testimonials and “specialist” claims · ABA Model Rule 7.2 and its comments

• “No fee unless you win”

  Our summary of Oregon has no separate line on this. Its general rule on claims, from the same source, is: Marked D: we haven’t checked this state’s own text on results, testimonials and specialist claims, so the ABA Model Rule default applies until we do. In practice: results only if truthful and given in context; “certified specialist” only through an approved body that the ad names.

  ABA model default · Oregon page: results, testimonials and “specialist” claims · ABA Model Rule 7.2 and its comments

• Dramatizations or actors

  Our summary of Oregon has no separate line on this. Its general rule on claims, from the same source, is: Marked D: we haven’t checked this state’s own text on results, testimonials and specialist claims, so the ABA Model Rule default applies until we do. In practice: results only if truthful and given in context; “certified specialist” only through an approved body that the ad names.

  ABA model default · Oregon page: results, testimonials and “specialist” claims · ABA Model Rule 7.2 and its comments

• Spanish or another language

  No state rule on ads in other languages found in the sources reviewed. Our default applies: every required statement appears in each language the ad uses.

  ABA model default · Oregon page: ads in spanish and other languages · CAMG white paper: Oregon lawyer advertising rules

• A paid spokesperson or celebrity

  Our summary of Oregon has no separate line on this. Its general rule on claims, from the same source, is: Marked D: we haven’t checked this state’s own text on results, testimonials and specialist claims, so the ABA Model Rule default applies until we do. In practice: results only if truthful and given in context; “certified specialist” only through an approved body that the ad names.

  ABA model default · Oregon page: results, testimonials and “specialist” claims · ABA Model Rule 7.2 and its comments

• An AI-generated person or voice

  Our summary of Oregon has no rule written for AI-made people or voices in ads. The rule on misleading ads still applies to them.

  Bars that address it treat a website or intake chatbot as the firm's own communication: it must not mislead or give legal advice, Florida says it must identify itself as AI, and a lawyer must supervise it (Florida Op. 24-1, Oregon Op. 2026-208, Alabama Op. 2026-01 and WSBA AO 202505). No bar opinion we found is mainly about AI-made images or voices in ads. (The Florida Bar, Board of Governors (Review Committee on Professional Ethics), 24-1 (2024-01-19) · Oregon State Bar, Board of Governors (Legal Ethics Committee), 2026-208 (2026-02))

• A comparative claim

  Our summary of Oregon has no separate line on this. Its general rule on claims, from the same source, is: Marked D: we haven’t checked this state’s own text on results, testimonials and specialist claims, so the ABA Model Rule default applies until we do. In practice: results only if truthful and given in context; “certified specialist” only through an approved body that the ad names.

  ABA model default · Oregon page: results, testimonials and “specialist” claims · ABA Model Rule 7.2 and its comments

• A referral or lead service

  An unpromised small thank-you gift after a referral is allowed, but not one promised or expected in return (OSB Formal Op. 2005-73, rev. 2021); networking clubs that make giving referrals a condition of membership are barred (Op. 2005-175, rev. 2021).

  Primary source · Oregon page: referral services and lead generators · Oregon State Bar, Board of Governors (Legal Ethics Committee), 2005-73 (2021-02) · Oregon State Bar, Board of Governors (Legal Ethics Committee), 2005-175 (2021-02)

Checked October 25, 2026. Everything we have on Oregon. Not legal advice; check with counsel.

• Client testimonials or endorsements

  Our summary of Pennsylvania has no separate line on this. Its general rule on claims, from the same source, is: Results can mislead (7.1, comment 3). “Specialist” only through a Pennsylvania-approved certifier, another state’s certification with disclosure, or an objectively verifiable claim with a non-certification disclaimer (7.2(c)). Identifying facts from a client's case can't be used in marketing without consent, but the firm may still advertise the kinds of matters it handles (PBA Formal Op. 2016-300).

  Primary source · Pennsylvania page: results, testimonials and “specialist” claims · Pennsylvania Rule of Professional Conduct 7.1 · Pennsylvania Rule of Professional Conduct 7.2 · Pennsylvania Bar Association, Legal Ethics and Professional Responsibility Committee, Formal Opinion 2016-300 (2016-11)

• Results or past verdicts

  Results can mislead (7.1, comment 3).

  Primary source · Pennsylvania page: results, testimonials and “specialist” claims · Pennsylvania Rule of Professional Conduct 7.1 · Pennsylvania Rule of Professional Conduct 7.2 · Pennsylvania Bar Association, Legal Ethics and Professional Responsibility Committee, Formal Opinion 2016-300 (2016-11)

• “Specialist”, “expert” or “board certified”

  “Specialist” only through a Pennsylvania-approved certifier, another state’s certification with disclosure, or an objectively verifiable claim with a non-certification disclaimer (7.2(c)).

  Primary source · Pennsylvania page: results, testimonials and “specialist” claims · Pennsylvania Rule of Professional Conduct 7.1 · Pennsylvania Rule of Professional Conduct 7.2 · Pennsylvania Bar Association, Legal Ethics and Professional Responsibility Committee, Formal Opinion 2016-300 (2016-11)

• “No fee unless you win”

  Fee ads disclose extra expenses (7.2(g)); paid endorsements are disclosed (7.2(e)); a nonlawyer may not portray a lawyer (7.2(f)); any other lawyer helping pay for the ad is disclosed (7.2(i)).

  Primary source · Pennsylvania page: results, testimonials and “specialist” claims · Pennsylvania Rule of Professional Conduct 7.1 · Pennsylvania Rule of Professional Conduct 7.2 · Pennsylvania Bar Association, Legal Ethics and Professional Responsibility Committee, Formal Opinion 2016-300 (2016-11)

• Dramatizations or actors

  Our summary of Pennsylvania has no separate line on this. Its general rule on claims, from the same source, is: Results can mislead (7.1, comment 3). “Specialist” only through a Pennsylvania-approved certifier, another state’s certification with disclosure, or an objectively verifiable claim with a non-certification disclaimer (7.2(c)). Identifying facts from a client's case can't be used in marketing without consent, but the firm may still advertise the kinds of matters it handles (PBA Formal Op. 2016-300).

  Primary source · Pennsylvania page: results, testimonials and “specialist” claims · Pennsylvania Rule of Professional Conduct 7.1 · Pennsylvania Rule of Professional Conduct 7.2 · Pennsylvania Bar Association, Legal Ethics and Professional Responsibility Committee, Formal Opinion 2016-300 (2016-11)

• Spanish or another language

  No state rule on ads in other languages found in the sources reviewed. Our default applies: every required statement appears in each language the ad uses.

  ABA model default · Pennsylvania page: ads in spanish and other languages · Pennsylvania Rule of Professional Conduct 7.2

• A paid spokesperson or celebrity

  Our summary of Pennsylvania has no separate line on this. Its general rule on claims, from the same source, is: Results can mislead (7.1, comment 3). “Specialist” only through a Pennsylvania-approved certifier, another state’s certification with disclosure, or an objectively verifiable claim with a non-certification disclaimer (7.2(c)). Identifying facts from a client's case can't be used in marketing without consent, but the firm may still advertise the kinds of matters it handles (PBA Formal Op. 2016-300).

  Primary source · Pennsylvania page: results, testimonials and “specialist” claims · Pennsylvania Rule of Professional Conduct 7.1 · Pennsylvania Rule of Professional Conduct 7.2 · Pennsylvania Bar Association, Legal Ethics and Professional Responsibility Committee, Formal Opinion 2016-300 (2016-11)

• An AI-generated person or voice

  Our summary of Pennsylvania has no rule written for AI-made people or voices in ads. The rule on misleading ads still applies to them.

  Bars that address it treat a website or intake chatbot as the firm's own communication: it must not mislead or give legal advice, Florida says it must identify itself as AI, and a lawyer must supervise it (Florida Op. 24-1, Oregon Op. 2026-208, Alabama Op. 2026-01 and WSBA AO 202505). No bar opinion we found is mainly about AI-made images or voices in ads. (The Florida Bar, Board of Governors (Review Committee on Professional Ethics), 24-1 (2024-01-19) · Oregon State Bar, Board of Governors (Legal Ethics Committee), 2026-208 (2026-02))

• A comparative claim

  Our summary of Pennsylvania has no separate line on this. Its general rule on claims, from the same source, is: Results can mislead (7.1, comment 3). “Specialist” only through a Pennsylvania-approved certifier, another state’s certification with disclosure, or an objectively verifiable claim with a non-certification disclaimer (7.2(c)). Identifying facts from a client's case can't be used in marketing without consent, but the firm may still advertise the kinds of matters it handles (PBA Formal Op. 2016-300).

  Primary source · Pennsylvania page: results, testimonials and “specialist” claims · Pennsylvania Rule of Professional Conduct 7.1 · Pennsylvania Rule of Professional Conduct 7.2 · Pennsylvania Bar Association, Legal Ethics and Professional Responsibility Committee, Formal Opinion 2016-300 (2016-11)

• A referral or lead service

  Lead generators are allowed if they don’t recommend the lawyer (7.2, comment 4). The old referral-service rule (7.7) was deleted October 15, 2024. PBA Formal Opinion 2016-200 (September 2016): a platform that collects the client's fee and keeps a "marketing fee" that rises with the legal fee is fee-sharing with a nonlawyer.

  Primary source · Pennsylvania page: referral services and lead generators · Pennsylvania Rule of Professional Conduct 7.2 · Pennsylvania Rule of Professional Conduct 7.7 · Pennsylvania Bar Association, Legal Ethics and Professional Responsibility Committee, Formal Opinion 2016-200 (2016-09)

Checked October 25, 2026. Everything we have on Pennsylvania. Not legal advice; check with counsel.

• Client testimonials or endorsements

  Testimonials are identified as such, and payment and non-client status are disclosed.

  Secondary source · Rhode Island page: results, testimonials and “specialist” claims · CAMG white paper: Rhode Island lawyer advertising rules

• Results or past verdicts

  Our summary of Rhode Island has no separate line on this. Its general rule on claims, from the same source, is: Testimonials are identified as such, and payment and non-client status are disclosed.

  Secondary source · Rhode Island page: results, testimonials and “specialist” claims · CAMG white paper: Rhode Island lawyer advertising rules

• “Specialist”, “expert” or “board certified”

  Our summary of Rhode Island has no separate line on this. Its general rule on claims, from the same source, is: Testimonials are identified as such, and payment and non-client status are disclosed.

  Secondary source · Rhode Island page: results, testimonials and “specialist” claims · CAMG white paper: Rhode Island lawyer advertising rules

• “No fee unless you win”

  Our summary of Rhode Island has no separate line on this. Its general rule on claims, from the same source, is: Testimonials are identified as such, and payment and non-client status are disclosed.

  Secondary source · Rhode Island page: results, testimonials and “specialist” claims · CAMG white paper: Rhode Island lawyer advertising rules

• Dramatizations or actors

  Our summary of Rhode Island has no separate line on this. Its general rule on claims, from the same source, is: Testimonials are identified as such, and payment and non-client status are disclosed.

  Secondary source · Rhode Island page: results, testimonials and “specialist” claims · CAMG white paper: Rhode Island lawyer advertising rules

• Spanish or another language

  No state rule on ads in other languages found in the sources reviewed. Our default applies: every required statement appears in each language the ad uses.

  ABA model default · Rhode Island page: ads in spanish and other languages · CAMG white paper: Rhode Island lawyer advertising rules

• A paid spokesperson or celebrity

  Our summary of Rhode Island has no separate line on this. Its general rule on claims, from the same source, is: Testimonials are identified as such, and payment and non-client status are disclosed.

  Secondary source · Rhode Island page: results, testimonials and “specialist” claims · CAMG white paper: Rhode Island lawyer advertising rules

• An AI-generated person or voice

  Our summary of Rhode Island has no rule written for AI-made people or voices in ads. The rule on misleading ads still applies to them.

  Bars that address it treat a website or intake chatbot as the firm's own communication: it must not mislead or give legal advice, Florida says it must identify itself as AI, and a lawyer must supervise it (Florida Op. 24-1, Oregon Op. 2026-208, Alabama Op. 2026-01 and WSBA AO 202505). No bar opinion we found is mainly about AI-made images or voices in ads. (The Florida Bar, Board of Governors (Review Committee on Professional Ethics), 24-1 (2024-01-19) · Oregon State Bar, Board of Governors (Legal Ethics Committee), 2026-208 (2026-02))

• A comparative claim

  Our summary of Rhode Island has no separate line on this. Its general rule on claims, from the same source, is: Testimonials are identified as such, and payment and non-client status are disclosed.

  Secondary source · Rhode Island page: results, testimonials and “specialist” claims · CAMG white paper: Rhode Island lawyer advertising rules

• A referral or lead service

  Only a not-for-profit lawyer referral service may be paid for referrals: paying a for-profit online company that calls itself a referral service violates Rule 7.2(c) (Ethics Advisory Panel Op. 2019-03, September 12, 2019), and so does paying a marketer per order that another business sends you (Op. 2019-04, October 10, 2019).

  Primary source · Rhode Island page: referral services and lead generators · Rhode Island Supreme Court Ethics Advisory Panel, Op. 2019-03 (2019-09-12) · Rhode Island Supreme Court Ethics Advisory Panel, Op. 2019-04 (2019-10-10)

Checked October 25, 2026. Everything we have on Rhode Island. Not legal advice; check with counsel.

• Client testimonials or endorsements

  Results-based endorsements state that one result “does not necessarily indicate” others.

  Primary source · South Carolina page: results, testimonials and “specialist” claims · CAMG white paper: South Carolina lawyer advertising rules · South Carolina Bar, Ethics Advisory Committee, 17-02 (2017)

• Results or past verdicts

  Results-based endorsements state that one result “does not necessarily indicate” others.

  Primary source · South Carolina page: results, testimonials and “specialist” claims · CAMG white paper: South Carolina lawyer advertising rules · South Carolina Bar, Ethics Advisory Committee, 17-02 (2017)

• “Specialist”, “expert” or “board certified”

  Our summary of South Carolina has no separate line on this. Its general rule on claims, from the same source, is: Results-based endorsements state that one result “does not necessarily indicate” others. Awards like Best Lawyers or Super Lawyers, and their badges, may be advertised only if the standards are objective and disclosed, the date and source are shown, and nothing was paid for them (Ethics Advisory Opinion 17-02).

  Primary source · South Carolina page: results, testimonials and “specialist” claims · CAMG white paper: South Carolina lawyer advertising rules · South Carolina Bar, Ethics Advisory Committee, 17-02 (2017)

• “No fee unless you win”

  Our summary of South Carolina has no separate line on this. Its general rule on claims, from the same source, is: Results-based endorsements state that one result “does not necessarily indicate” others. Awards like Best Lawyers or Super Lawyers, and their badges, may be advertised only if the standards are objective and disclosed, the date and source are shown, and nothing was paid for them (Ethics Advisory Opinion 17-02).

  Primary source · South Carolina page: results, testimonials and “specialist” claims · CAMG white paper: South Carolina lawyer advertising rules · South Carolina Bar, Ethics Advisory Committee, 17-02 (2017)

• Dramatizations or actors

  Our summary of South Carolina has no separate line on this. Its general rule on claims, from the same source, is: Results-based endorsements state that one result “does not necessarily indicate” others. Awards like Best Lawyers or Super Lawyers, and their badges, may be advertised only if the standards are objective and disclosed, the date and source are shown, and nothing was paid for them (Ethics Advisory Opinion 17-02).

  Primary source · South Carolina page: results, testimonials and “specialist” claims · CAMG white paper: South Carolina lawyer advertising rules · South Carolina Bar, Ethics Advisory Committee, 17-02 (2017)

• Spanish or another language

  No state rule on ads in other languages found in the sources reviewed. Our default applies: every required statement appears in each language the ad uses.

  ABA model default · South Carolina page: ads in spanish and other languages · South Carolina Rule of Professional Conduct 7.2

• A paid spokesperson or celebrity

  Our summary of South Carolina has no separate line on this. Its general rule on claims, from the same source, is: Results-based endorsements state that one result “does not necessarily indicate” others. Awards like Best Lawyers or Super Lawyers, and their badges, may be advertised only if the standards are objective and disclosed, the date and source are shown, and nothing was paid for them (Ethics Advisory Opinion 17-02).

  Primary source · South Carolina page: results, testimonials and “specialist” claims · CAMG white paper: South Carolina lawyer advertising rules · South Carolina Bar, Ethics Advisory Committee, 17-02 (2017)

• An AI-generated person or voice

  Our summary of South Carolina has no rule written for AI-made people or voices in ads. The rule on misleading ads still applies to them.

  Bars that address it treat a website or intake chatbot as the firm's own communication: it must not mislead or give legal advice, Florida says it must identify itself as AI, and a lawyer must supervise it (Florida Op. 24-1, Oregon Op. 2026-208, Alabama Op. 2026-01 and WSBA AO 202505). No bar opinion we found is mainly about AI-made images or voices in ads. (The Florida Bar, Board of Governors (Review Committee on Professional Ethics), 24-1 (2024-01-19) · Oregon State Bar, Board of Governors (Legal Ethics Committee), 2026-208 (2026-02))

  South Carolina page: also worth knowing

• A comparative claim

  Awards like Best Lawyers or Super Lawyers, and their badges, may be advertised only if the standards are objective and disclosed, the date and source are shown, and nothing was paid for them (Ethics Advisory Opinion 17-02).

  Primary source · South Carolina page: results, testimonials and “specialist” claims · CAMG white paper: South Carolina lawyer advertising rules · South Carolina Bar, Ethics Advisory Committee, 17-02 (2017)

• A referral or lead service

  Only the usual charges of a nonprofit referral service may be paid. A directory's fixed-fee program that keeps a per-service "marketing fee" is paying for referrals (Ethics Advisory Opinion 16-06); a flat yearly listing fee in a provider network is a reasonable advertising cost (Opinion 21-01).

  Primary source · South Carolina page: referral services and lead generators · South Carolina Rule of Professional Conduct 7.2 · South Carolina Bar, Ethics Advisory Committee, 16-06 (2016) · South Carolina Bar, Ethics Advisory Committee, 21-01 (2021)

Checked October 25, 2026. Everything we have on South Carolina. Not legal advice; check with counsel.

• Client testimonials or endorsements

  Testimonials and endorsements must be factually substantiated and carry a statement substantively like “This testimonial or endorsement does not constitute a guaranty, warranty, or prediction regarding the outcome of your legal matter” (Rule 7.1(c)(12)); paid testimonials and non-clients are disclosed (7.1(c)(13)-(14)).

  Primary source · South Dakota page: results, testimonials and “specialist” claims · South Dakota Rules of Professional Conduct, SDCL ch. 16-18, Appendix A, Rules 7.1 to 7.3 (official text, SD Legislature)

• Results or past verdicts

  Testimonials and endorsements must be factually substantiated and carry a statement substantively like “This testimonial or endorsement does not constitute a guaranty, warranty, or prediction regarding the outcome of your legal matter” (Rule 7.1(c)(12)); paid testimonials and non-clients are disclosed (7.1(c)(13)-(14)).

  Primary source · South Dakota page: results, testimonials and “specialist” claims · South Dakota Rules of Professional Conduct, SDCL ch. 16-18, Appendix A, Rules 7.1 to 7.3 (official text, SD Legislature)

• “Specialist”, “expert” or “board certified”

  Our summary of South Dakota has no separate line on this. Its general rule on claims, from the same source, is: Testimonials and endorsements must be factually substantiated and carry a statement substantively like “This testimonial or endorsement does not constitute a guaranty, warranty, or prediction regarding the outcome of your legal matter” (Rule 7.1(c)(12)); paid testimonials and non-clients are disclosed (7.1(c)(13)-(14)).

  Primary source · South Dakota page: results, testimonials and “specialist” claims · South Dakota Rules of Professional Conduct, SDCL ch. 16-18, Appendix A, Rules 7.1 to 7.3 (official text, SD Legislature)

• “No fee unless you win”

  Our summary of South Dakota has no separate line on this. Its general rule on claims, from the same source, is: Testimonials and endorsements must be factually substantiated and carry a statement substantively like “This testimonial or endorsement does not constitute a guaranty, warranty, or prediction regarding the outcome of your legal matter” (Rule 7.1(c)(12)); paid testimonials and non-clients are disclosed (7.1(c)(13)-(14)).

  Primary source · South Dakota page: results, testimonials and “specialist” claims · South Dakota Rules of Professional Conduct, SDCL ch. 16-18, Appendix A, Rules 7.1 to 7.3 (official text, SD Legislature)

• Dramatizations or actors

  Our summary of South Dakota has no separate line on this. Its general rule on claims, from the same source, is: Testimonials and endorsements must be factually substantiated and carry a statement substantively like “This testimonial or endorsement does not constitute a guaranty, warranty, or prediction regarding the outcome of your legal matter” (Rule 7.1(c)(12)); paid testimonials and non-clients are disclosed (7.1(c)(13)-(14)).

  Primary source · South Dakota page: results, testimonials and “specialist” claims · South Dakota Rules of Professional Conduct, SDCL ch. 16-18, Appendix A, Rules 7.1 to 7.3 (official text, SD Legislature)

• Spanish or another language

  No state rule on ads in other languages found in the sources reviewed. Our default applies: every required statement appears in each language the ad uses.

  ABA model default · South Dakota page: ads in spanish and other languages · CAMG white paper: South Dakota lawyer advertising rules

• A paid spokesperson or celebrity

  Our summary of South Dakota has no separate line on this. Its general rule on claims, from the same source, is: Testimonials and endorsements must be factually substantiated and carry a statement substantively like “This testimonial or endorsement does not constitute a guaranty, warranty, or prediction regarding the outcome of your legal matter” (Rule 7.1(c)(12)); paid testimonials and non-clients are disclosed (7.1(c)(13)-(14)).

  Primary source · South Dakota page: results, testimonials and “specialist” claims · South Dakota Rules of Professional Conduct, SDCL ch. 16-18, Appendix A, Rules 7.1 to 7.3 (official text, SD Legislature)

• An AI-generated person or voice

  Our summary of South Dakota has no rule written for AI-made people or voices in ads. The rule on misleading ads still applies to them.

  Bars that address it treat a website or intake chatbot as the firm's own communication: it must not mislead or give legal advice, Florida says it must identify itself as AI, and a lawyer must supervise it (Florida Op. 24-1, Oregon Op. 2026-208, Alabama Op. 2026-01 and WSBA AO 202505). No bar opinion we found is mainly about AI-made images or voices in ads. (The Florida Bar, Board of Governors (Review Committee on Professional Ethics), 24-1 (2024-01-19) · Oregon State Bar, Board of Governors (Legal Ethics Committee), 2026-208 (2026-02))

• A comparative claim

  Our summary of South Dakota has no separate line on this. Its general rule on claims, from the same source, is: Testimonials and endorsements must be factually substantiated and carry a statement substantively like “This testimonial or endorsement does not constitute a guaranty, warranty, or prediction regarding the outcome of your legal matter” (Rule 7.1(c)(12)); paid testimonials and non-clients are disclosed (7.1(c)(13)-(14)).

  Primary source · South Dakota page: results, testimonials and “specialist” claims · South Dakota Rules of Professional Conduct, SDCL ch. 16-18, Appendix A, Rules 7.1 to 7.3 (official text, SD Legislature)

• A referral or lead service

  Marked D: the ABA Model Rule default applies until we check the state’s text. Lawyers may pay reasonable advertising costs and a qualified referral service’s usual charges, never for a recommendation; lead generators are allowed only if they don’t recommend the lawyer, imply a recommendation or split fees.

  ABA model default · South Dakota page: referral services and lead generators · ABA Model Rule 7.2 and its comments

Checked October 24, 2026. Everything we have on South Dakota. Not legal advice; check with counsel.

• Client testimonials or endorsements

  Marked D: we haven’t checked this state’s own text on results, testimonials and specialist claims, so the ABA Model Rule default applies until we do.

  ABA model default · Tennessee page: results, testimonials and “specialist” claims · ABA Model Rule 7.2 and its comments

• Results or past verdicts

  Marked D: we haven’t checked this state’s own text on results, testimonials and specialist claims, so the ABA Model Rule default applies until we do.

  In practice: results only if truthful and given in context;

  ABA model default · Tennessee page: results, testimonials and “specialist” claims · ABA Model Rule 7.2 and its comments

• “Specialist”, “expert” or “board certified”

  Marked D: we haven’t checked this state’s own text on results, testimonials and specialist claims, so the ABA Model Rule default applies until we do.

  “certified specialist” only through an approved body that the ad names.

  ABA model default · Tennessee page: results, testimonials and “specialist” claims · ABA Model Rule 7.2 and its comments

• “No fee unless you win”

  Our summary of Tennessee has no separate line on this. Its general rule on claims, from the same source, is: Marked D: we haven’t checked this state’s own text on results, testimonials and specialist claims, so the ABA Model Rule default applies until we do. In practice: results only if truthful and given in context; “certified specialist” only through an approved body that the ad names.

  ABA model default · Tennessee page: results, testimonials and “specialist” claims · ABA Model Rule 7.2 and its comments

• Dramatizations or actors

  Our summary of Tennessee has no separate line on this. Its general rule on claims, from the same source, is: Marked D: we haven’t checked this state’s own text on results, testimonials and specialist claims, so the ABA Model Rule default applies until we do. In practice: results only if truthful and given in context; “certified specialist” only through an approved body that the ad names.

  ABA model default · Tennessee page: results, testimonials and “specialist” claims · ABA Model Rule 7.2 and its comments

• Spanish or another language

  No state rule on ads in other languages found in the sources reviewed. Our default applies: every required statement appears in each language the ad uses.

  ABA model default · Tennessee page: ads in spanish and other languages · CAMG white paper: Tennessee lawyer advertising rules

• A paid spokesperson or celebrity

  Our summary of Tennessee has no separate line on this. Its general rule on claims, from the same source, is: Marked D: we haven’t checked this state’s own text on results, testimonials and specialist claims, so the ABA Model Rule default applies until we do. In practice: results only if truthful and given in context; “certified specialist” only through an approved body that the ad names.

  ABA model default · Tennessee page: results, testimonials and “specialist” claims · ABA Model Rule 7.2 and its comments

• An AI-generated person or voice

  Our summary of Tennessee has no rule written for AI-made people or voices in ads. The rule on misleading ads still applies to them.

  Bars that address it treat a website or intake chatbot as the firm's own communication: it must not mislead or give legal advice, Florida says it must identify itself as AI, and a lawyer must supervise it (Florida Op. 24-1, Oregon Op. 2026-208, Alabama Op. 2026-01 and WSBA AO 202505). No bar opinion we found is mainly about AI-made images or voices in ads. (The Florida Bar, Board of Governors (Review Committee on Professional Ethics), 24-1 (2024-01-19) · Oregon State Bar, Board of Governors (Legal Ethics Committee), 2026-208 (2026-02))

  Tennessee page: also worth knowing

• A comparative claim

  Our summary of Tennessee has no separate line on this. Its general rule on claims, from the same source, is: Marked D: we haven’t checked this state’s own text on results, testimonials and specialist claims, so the ABA Model Rule default applies until we do. In practice: results only if truthful and given in context; “certified specialist” only through an approved body that the ad names.

  ABA model default · Tennessee page: results, testimonials and “specialist” claims · ABA Model Rule 7.2 and its comments

• A referral or lead service

  A legal-services website where lawyers pay fixed membership and per-quote fees appears to comply if it doesn't recommend lawyers or take fees tied to cases or legal fees, under the conditions in Board of Professional Responsibility Formal Ethics Opinion 2018-F-165 (March 9, 2018).

  Primary source · Tennessee page: referral services and lead generators · Board of Professional Responsibility of the Supreme Court of Tennessee, 2018-F-165 (2018-03-09)

Checked October 25, 2026. Everything we have on Tennessee. Not legal advice; check with counsel.

• Client testimonials or endorsements

  Our summary of Texas has no separate line on this. Its general rule on claims, from the same source, is: Allowed if not misleading and not likely to create unjustified expectations (Rule 7.01). “Board Certified” only with the Texas Board of Legal Specialization or a board-accredited body (7.02(b)). Saying a lawyer “practices”, “focuses” or “concentrates” in an area is fine if objectively true.

  Primary source · Texas page: results, testimonials and “specialist” claims · Texas Disciplinary Rules of Professional Conduct, Part VII (2023)

• Results or past verdicts

  Our summary of Texas has no separate line on this. Its general rule on claims, from the same source, is: Allowed if not misleading and not likely to create unjustified expectations (Rule 7.01). “Board Certified” only with the Texas Board of Legal Specialization or a board-accredited body (7.02(b)). Saying a lawyer “practices”, “focuses” or “concentrates” in an area is fine if objectively true.

  Primary source · Texas page: results, testimonials and “specialist” claims · Texas Disciplinary Rules of Professional Conduct, Part VII (2023)

• “Specialist”, “expert” or “board certified”

  “Board Certified” only with the Texas Board of Legal Specialization or a board-accredited body (7.02(b)).

  Saying a lawyer “practices”, “focuses” or “concentrates” in an area is fine if objectively true.

  Primary source · Texas page: results, testimonials and “specialist” claims · Texas Disciplinary Rules of Professional Conduct, Part VII (2023)

• “No fee unless you win”

  Contingent-fee ads say whether the client pays expenses (7.02(c)).

  Advertised fees are honored (7.02(d)).

  Primary source · Texas page: results, testimonials and “specialist” claims · Texas Disciplinary Rules of Professional Conduct, Part VII (2023)

• Dramatizations or actors

  Our summary of Texas has no separate line on this. Its general rule on claims, from the same source, is: Allowed if not misleading and not likely to create unjustified expectations (Rule 7.01). “Board Certified” only with the Texas Board of Legal Specialization or a board-accredited body (7.02(b)). Saying a lawyer “practices”, “focuses” or “concentrates” in an area is fine if objectively true.

  Primary source · Texas page: results, testimonials and “specialist” claims · Texas Disciplinary Rules of Professional Conduct, Part VII (2023)

• Spanish or another language

  Required statements appear in each language the ad uses. Saying that a language is spoken (“Hablamos español”) doesn’t by itself trigger them (Rule 7.01(d)).

  Primary source · Texas page: ads in spanish and other languages · Texas Disciplinary Rules of Professional Conduct, Part VII (2023)

• A paid spokesperson or celebrity

  Our summary of Texas has no separate line on this. Its general rule on claims, from the same source, is: Allowed if not misleading and not likely to create unjustified expectations (Rule 7.01). “Board Certified” only with the Texas Board of Legal Specialization or a board-accredited body (7.02(b)). Saying a lawyer “practices”, “focuses” or “concentrates” in an area is fine if objectively true.

  Primary source · Texas page: results, testimonials and “specialist” claims · Texas Disciplinary Rules of Professional Conduct, Part VII (2023)

• An AI-generated person or voice

  Our summary of Texas has no rule written for AI-made people or voices in ads. The rule on misleading ads still applies to them.

  Bars that address it treat a website or intake chatbot as the firm's own communication: it must not mislead or give legal advice, Florida says it must identify itself as AI, and a lawyer must supervise it (Florida Op. 24-1, Oregon Op. 2026-208, Alabama Op. 2026-01 and WSBA AO 202505). No bar opinion we found is mainly about AI-made images or voices in ads. (The Florida Bar, Board of Governors (Review Committee on Professional Ethics), 24-1 (2024-01-19) · Oregon State Bar, Board of Governors (Legal Ethics Committee), 2026-208 (2026-02))

  Texas page: also worth knowing

• A comparative claim

  Allowed if not misleading and not likely to create unjustified expectations (Rule 7.01).

  Primary source · Texas page: results, testimonials and “specialist” claims · Texas Disciplinary Rules of Professional Conduct, Part VII (2023)

• A referral or lead service

  Anyone who refers potential clients to lawyers is a lawyer referral service and needs a certificate; only a government body or a qualifying nonprofit can be certified (Occupations Code ch. 952). Lawyers may pay lead generators that don’t recommend the lawyer, if the payments fit Rule 5.04 (Rule 7.03, comment 13).

  Primary source · Texas page: referral services and lead generators · Texas Occupations Code §952.101 · Texas Occupations Code §952.002 · Texas Occupations Code §952.102

Checked October 24, 2026. Everything we have on Texas. Not legal advice; check with counsel.

• Client testimonials or endorsements

  Our summary of Utah has no separate line on this. Its general rule on claims, from the same source, is: Follows the ABA model, simplified in 2020. A rating or list may be advertised only if the rater checked the lawyer's fitness, the method is public, and the ad says the lawyer was "included in" the list rather than calling the lawyer the best (Op. 14-04, kept in force on that point by Op. 22-02).

  Primary source · Utah page: results, testimonials and “specialist” claims · CAMG white paper: Utah lawyer advertising rules · Utah State Bar, Ethics Advisory Opinion Committee, 14-04 (2014-11-12) · Utah State Bar, Ethics Advisory Opinion Committee, 22-02 (2022-03-07)

• Results or past verdicts

  Our summary of Utah has no separate line on this. Its general rule on claims, from the same source, is: Follows the ABA model, simplified in 2020. A rating or list may be advertised only if the rater checked the lawyer's fitness, the method is public, and the ad says the lawyer was "included in" the list rather than calling the lawyer the best (Op. 14-04, kept in force on that point by Op. 22-02).

  Primary source · Utah page: results, testimonials and “specialist” claims · CAMG white paper: Utah lawyer advertising rules · Utah State Bar, Ethics Advisory Opinion Committee, 14-04 (2014-11-12) · Utah State Bar, Ethics Advisory Opinion Committee, 22-02 (2022-03-07)

• “Specialist”, “expert” or “board certified”

  Our summary of Utah has no separate line on this. Its general rule on claims, from the same source, is: Follows the ABA model, simplified in 2020. A rating or list may be advertised only if the rater checked the lawyer's fitness, the method is public, and the ad says the lawyer was "included in" the list rather than calling the lawyer the best (Op. 14-04, kept in force on that point by Op. 22-02).

  Primary source · Utah page: results, testimonials and “specialist” claims · CAMG white paper: Utah lawyer advertising rules · Utah State Bar, Ethics Advisory Opinion Committee, 14-04 (2014-11-12) · Utah State Bar, Ethics Advisory Opinion Committee, 22-02 (2022-03-07)

• “No fee unless you win”

  Our summary of Utah has no separate line on this. Its general rule on claims, from the same source, is: Follows the ABA model, simplified in 2020. A rating or list may be advertised only if the rater checked the lawyer's fitness, the method is public, and the ad says the lawyer was "included in" the list rather than calling the lawyer the best (Op. 14-04, kept in force on that point by Op. 22-02).

  Primary source · Utah page: results, testimonials and “specialist” claims · CAMG white paper: Utah lawyer advertising rules · Utah State Bar, Ethics Advisory Opinion Committee, 14-04 (2014-11-12) · Utah State Bar, Ethics Advisory Opinion Committee, 22-02 (2022-03-07)

• Dramatizations or actors

  Our summary of Utah has no separate line on this. Its general rule on claims, from the same source, is: Follows the ABA model, simplified in 2020. A rating or list may be advertised only if the rater checked the lawyer's fitness, the method is public, and the ad says the lawyer was "included in" the list rather than calling the lawyer the best (Op. 14-04, kept in force on that point by Op. 22-02).

  Primary source · Utah page: results, testimonials and “specialist” claims · CAMG white paper: Utah lawyer advertising rules · Utah State Bar, Ethics Advisory Opinion Committee, 14-04 (2014-11-12) · Utah State Bar, Ethics Advisory Opinion Committee, 22-02 (2022-03-07)

• Spanish or another language

  No state rule on ads in other languages found in the sources reviewed. Our default applies: every required statement appears in each language the ad uses.

  ABA model default · Utah page: ads in spanish and other languages · CAMG white paper: Utah lawyer advertising rules

• A paid spokesperson or celebrity

  Our summary of Utah has no separate line on this. Its general rule on claims, from the same source, is: Follows the ABA model, simplified in 2020. A rating or list may be advertised only if the rater checked the lawyer's fitness, the method is public, and the ad says the lawyer was "included in" the list rather than calling the lawyer the best (Op. 14-04, kept in force on that point by Op. 22-02).

  Primary source · Utah page: results, testimonials and “specialist” claims · CAMG white paper: Utah lawyer advertising rules · Utah State Bar, Ethics Advisory Opinion Committee, 14-04 (2014-11-12) · Utah State Bar, Ethics Advisory Opinion Committee, 22-02 (2022-03-07)

• An AI-generated person or voice

  Our summary of Utah has no rule written for AI-made people or voices in ads. The rule on misleading ads still applies to them.

  Bars that address it treat a website or intake chatbot as the firm's own communication: it must not mislead or give legal advice, Florida says it must identify itself as AI, and a lawyer must supervise it (Florida Op. 24-1, Oregon Op. 2026-208, Alabama Op. 2026-01 and WSBA AO 202505). No bar opinion we found is mainly about AI-made images or voices in ads. (The Florida Bar, Board of Governors (Review Committee on Professional Ethics), 24-1 (2024-01-19) · Oregon State Bar, Board of Governors (Legal Ethics Committee), 2026-208 (2026-02))

  Utah page: also worth knowing

• A comparative claim

  A rating or list may be advertised only if the rater checked the lawyer's fitness, the method is public, and the ad says the lawyer was "included in" the list rather than calling the lawyer the best (Op. 14-04, kept in force on that point by Op. 22-02).

  Primary source · Utah page: results, testimonials and “specialist” claims · CAMG white paper: Utah lawyer advertising rules · Utah State Bar, Ethics Advisory Opinion Committee, 14-04 (2014-11-12) · Utah State Bar, Ethics Advisory Opinion Committee, 22-02 (2022-03-07)

• A referral or lead service

  Utah deleted Rules 7.2 to 7.5 in 2020. Ethics Advisory Opinion 25-02 (August 13, 2025) says lawyers may pay referral fees to lawyers and non-lawyers if the other rules are met, but warns of Utah's criminal anti-kickback law for injury claims. A proposed Rule 5.8 banning referral fees was published for comment on September 2, 2025; we haven't confirmed whether it was adopted, so a lawyer must answer this.

  Open question · Utah page: referral services and lead generators · Utah State Bar, Ethics Advisory Opinion Committee, 25-02 (2025-08-13) · Utah State Bar, Ethics Advisory Opinion Committee, 22-02 (2022-03-07)

Checked October 25, 2026. Everything we have on Utah. Not legal advice; check with counsel.

• Client testimonials or endorsements

  Marked D: we haven’t checked this state’s own text on results, testimonials and specialist claims, so the ABA Model Rule default applies until we do.

  ABA model default · Vermont page: results, testimonials and “specialist” claims · ABA Model Rule 7.2 and its comments

• Results or past verdicts

  Marked D: we haven’t checked this state’s own text on results, testimonials and specialist claims, so the ABA Model Rule default applies until we do.

  In practice: results only if truthful and given in context;

  ABA model default · Vermont page: results, testimonials and “specialist” claims · ABA Model Rule 7.2 and its comments

• “Specialist”, “expert” or “board certified”

  Marked D: we haven’t checked this state’s own text on results, testimonials and specialist claims, so the ABA Model Rule default applies until we do.

  “certified specialist” only through an approved body that the ad names.

  ABA model default · Vermont page: results, testimonials and “specialist” claims · ABA Model Rule 7.2 and its comments

• “No fee unless you win”

  Our summary of Vermont has no separate line on this. Its general rule on claims, from the same source, is: Marked D: we haven’t checked this state’s own text on results, testimonials and specialist claims, so the ABA Model Rule default applies until we do. In practice: results only if truthful and given in context; “certified specialist” only through an approved body that the ad names.

  ABA model default · Vermont page: results, testimonials and “specialist” claims · ABA Model Rule 7.2 and its comments

• Dramatizations or actors

  Our summary of Vermont has no separate line on this. Its general rule on claims, from the same source, is: Marked D: we haven’t checked this state’s own text on results, testimonials and specialist claims, so the ABA Model Rule default applies until we do. In practice: results only if truthful and given in context; “certified specialist” only through an approved body that the ad names.

  ABA model default · Vermont page: results, testimonials and “specialist” claims · ABA Model Rule 7.2 and its comments

• Spanish or another language

  No state rule on ads in other languages found in the sources reviewed. Our default applies: every required statement appears in each language the ad uses.

  ABA model default · Vermont page: ads in spanish and other languages · CAMG white paper: Vermont lawyer advertising rules

• A paid spokesperson or celebrity

  Our summary of Vermont has no separate line on this. Its general rule on claims, from the same source, is: Marked D: we haven’t checked this state’s own text on results, testimonials and specialist claims, so the ABA Model Rule default applies until we do. In practice: results only if truthful and given in context; “certified specialist” only through an approved body that the ad names.

  ABA model default · Vermont page: results, testimonials and “specialist” claims · ABA Model Rule 7.2 and its comments

• An AI-generated person or voice

  Our summary of Vermont has no rule written for AI-made people or voices in ads. The rule on misleading ads still applies to them.

  Bars that address it treat a website or intake chatbot as the firm's own communication: it must not mislead or give legal advice, Florida says it must identify itself as AI, and a lawyer must supervise it (Florida Op. 24-1, Oregon Op. 2026-208, Alabama Op. 2026-01 and WSBA AO 202505). No bar opinion we found is mainly about AI-made images or voices in ads. (The Florida Bar, Board of Governors (Review Committee on Professional Ethics), 24-1 (2024-01-19) · Oregon State Bar, Board of Governors (Legal Ethics Committee), 2026-208 (2026-02))

• A comparative claim

  Our summary of Vermont has no separate line on this. Its general rule on claims, from the same source, is: Marked D: we haven’t checked this state’s own text on results, testimonials and specialist claims, so the ABA Model Rule default applies until we do. In practice: results only if truthful and given in context; “certified specialist” only through an approved body that the ad names.

  ABA model default · Vermont page: results, testimonials and “specialist” claims · ABA Model Rule 7.2 and its comments

• A referral or lead service

  A paid listing sold by area in an app that recommends no lawyer is advertising, not a referral service (VBA Advisory Ethics Op. 2014-3). Splitting ad costs with realtors or lenders is allowed if payments cover only real marketing costs and the ads imply no partnership (Op. 2012-1).

  Primary source · Vermont page: referral services and lead generators · Vermont Bar Association (advisory ethics opinions; committee name not shown on the opinion), VBA Opinion 2014-3 (2014) · Vermont Bar Association (advisory ethics opinions; committee name not shown on the opinion), Opinion 2012-1 (2012)

Checked October 25, 2026. Everything we have on Vermont. Not legal advice; check with counsel.

• Client testimonials or endorsements

  Our summary of Virginia has no separate line on this. Its general rule on claims, from the same source, is: Follows the ABA model: truthful results with context; “certified specialist” only through an approved body named in the ad. LEO 1750 (advertising compendium, approved October 2, 2019): an actor shown as a firm member or client must be disclosed when the wording implies otherwise. Legal Advertising Opinion A-0114: a truthful Best Lawyers-type listing may be advertised, but not as "the best" or as a firm-wide honor.

  Primary source · Virginia page: results, testimonials and “specialist” claims · CAMG white paper: Virginia lawyer advertising rules · Virginia State Bar, Standing Committee on Legal Ethics, LEO 1750 (2019-10-02) · Virginia State Bar, Standing Committee on Lawyer Advertising and Solicitation (former); approved by the Supreme Court of Virginia, A-0114 (2005-08-26)

• Results or past verdicts

  Follows the ABA model: truthful results with context;

  Primary source · Virginia page: results, testimonials and “specialist” claims · CAMG white paper: Virginia lawyer advertising rules · Virginia State Bar, Standing Committee on Legal Ethics, LEO 1750 (2019-10-02) · Virginia State Bar, Standing Committee on Lawyer Advertising and Solicitation (former); approved by the Supreme Court of Virginia, A-0114 (2005-08-26)

• “Specialist”, “expert” or “board certified”

  “certified specialist” only through an approved body named in the ad.

  Primary source · Virginia page: results, testimonials and “specialist” claims · CAMG white paper: Virginia lawyer advertising rules · Virginia State Bar, Standing Committee on Legal Ethics, LEO 1750 (2019-10-02) · Virginia State Bar, Standing Committee on Lawyer Advertising and Solicitation (former); approved by the Supreme Court of Virginia, A-0114 (2005-08-26)

• “No fee unless you win”

  Our summary of Virginia has no separate line on this. Its general rule on claims, from the same source, is: Follows the ABA model: truthful results with context; “certified specialist” only through an approved body named in the ad. LEO 1750 (advertising compendium, approved October 2, 2019): an actor shown as a firm member or client must be disclosed when the wording implies otherwise. Legal Advertising Opinion A-0114: a truthful Best Lawyers-type listing may be advertised, but not as "the best" or as a firm-wide honor.

  Primary source · Virginia page: results, testimonials and “specialist” claims · CAMG white paper: Virginia lawyer advertising rules · Virginia State Bar, Standing Committee on Legal Ethics, LEO 1750 (2019-10-02) · Virginia State Bar, Standing Committee on Lawyer Advertising and Solicitation (former); approved by the Supreme Court of Virginia, A-0114 (2005-08-26)

• Dramatizations or actors

  LEO 1750 (advertising compendium, approved October 2, 2019): an actor shown as a firm member or client must be disclosed when the wording implies otherwise.

  Primary source · Virginia page: results, testimonials and “specialist” claims · CAMG white paper: Virginia lawyer advertising rules · Virginia State Bar, Standing Committee on Legal Ethics, LEO 1750 (2019-10-02) · Virginia State Bar, Standing Committee on Lawyer Advertising and Solicitation (former); approved by the Supreme Court of Virginia, A-0114 (2005-08-26)

• Spanish or another language

  No state rule on ads in other languages found in the sources reviewed. Our default applies: every required statement appears in each language the ad uses.

  ABA model default · Virginia page: ads in spanish and other languages · CAMG white paper: Virginia lawyer advertising rules

• A paid spokesperson or celebrity

  Our summary of Virginia has no separate line on this. Its general rule on claims, from the same source, is: Follows the ABA model: truthful results with context; “certified specialist” only through an approved body named in the ad. LEO 1750 (advertising compendium, approved October 2, 2019): an actor shown as a firm member or client must be disclosed when the wording implies otherwise. Legal Advertising Opinion A-0114: a truthful Best Lawyers-type listing may be advertised, but not as "the best" or as a firm-wide honor.

  Primary source · Virginia page: results, testimonials and “specialist” claims · CAMG white paper: Virginia lawyer advertising rules · Virginia State Bar, Standing Committee on Legal Ethics, LEO 1750 (2019-10-02) · Virginia State Bar, Standing Committee on Lawyer Advertising and Solicitation (former); approved by the Supreme Court of Virginia, A-0114 (2005-08-26)

• An AI-generated person or voice

  Our summary of Virginia has no rule written for AI-made people or voices in ads. The rule on misleading ads still applies to them.

  Bars that address it treat a website or intake chatbot as the firm's own communication: it must not mislead or give legal advice, Florida says it must identify itself as AI, and a lawyer must supervise it (Florida Op. 24-1, Oregon Op. 2026-208, Alabama Op. 2026-01 and WSBA AO 202505). No bar opinion we found is mainly about AI-made images or voices in ads. (The Florida Bar, Board of Governors (Review Committee on Professional Ethics), 24-1 (2024-01-19) · Oregon State Bar, Board of Governors (Legal Ethics Committee), 2026-208 (2026-02))

• A comparative claim

  Legal Advertising Opinion A-0114: a truthful Best Lawyers-type listing may be advertised, but not as "the best" or as a firm-wide honor.

  Primary source · Virginia page: results, testimonials and “specialist” claims · CAMG white paper: Virginia lawyer advertising rules · Virginia State Bar, Standing Committee on Legal Ethics, LEO 1750 (2019-10-02) · Virginia State Bar, Standing Committee on Lawyer Advertising and Solicitation (former); approved by the Supreme Court of Virginia, A-0114 (2005-08-26)

• A referral or lead service

  A lawyer may list services on an online matching site but may not pay it a portion of the legal fee or let it hold the client's advance fee (LEO 1885, approved by the Supreme Court of Virginia November 8, 2018). Networking groups that require members to pass each other leads are barred (LEO 1846, 2010).

  Primary source · Virginia page: referral services and lead generators · Virginia State Bar, Standing Committee on Legal Ethics, LEO 1885 (2018-11-08) · Virginia State Bar, Standing Committee on Legal Ethics, LEO 1846 (2010-12-29)

Checked October 25, 2026. Everything we have on Virginia. Not legal advice; check with counsel.

• Client testimonials or endorsements

  Our summary of Washington has no separate line on this. Its general rule on claims, from the same source, is: Follows the ABA model: truthful results with context; “certified specialist” only through an approved body named in the ad.

  Secondary source · Washington page: results, testimonials and “specialist” claims · CAMG white paper: Washington lawyer advertising rules

• Results or past verdicts

  Follows the ABA model: truthful results with context;

  Secondary source · Washington page: results, testimonials and “specialist” claims · CAMG white paper: Washington lawyer advertising rules

• “Specialist”, “expert” or “board certified”

  “certified specialist” only through an approved body named in the ad.

  Secondary source · Washington page: results, testimonials and “specialist” claims · CAMG white paper: Washington lawyer advertising rules

• “No fee unless you win”

  Our summary of Washington has no separate line on this. Its general rule on claims, from the same source, is: Follows the ABA model: truthful results with context; “certified specialist” only through an approved body named in the ad.

  Secondary source · Washington page: results, testimonials and “specialist” claims · CAMG white paper: Washington lawyer advertising rules

• Dramatizations or actors

  Our summary of Washington has no separate line on this. Its general rule on claims, from the same source, is: Follows the ABA model: truthful results with context; “certified specialist” only through an approved body named in the ad.

  Secondary source · Washington page: results, testimonials and “specialist” claims · CAMG white paper: Washington lawyer advertising rules

• Spanish or another language

  No state rule on ads in other languages found in the sources reviewed. Our default applies: every required statement appears in each language the ad uses.

  ABA model default · Washington page: ads in spanish and other languages · CAMG white paper: Washington lawyer advertising rules

• A paid spokesperson or celebrity

  Our summary of Washington has no separate line on this. Its general rule on claims, from the same source, is: Follows the ABA model: truthful results with context; “certified specialist” only through an approved body named in the ad.

  Secondary source · Washington page: results, testimonials and “specialist” claims · CAMG white paper: Washington lawyer advertising rules

• An AI-generated person or voice

  Our summary of Washington has no rule written for AI-made people or voices in ads. The rule on misleading ads still applies to them.

  Bars that address it treat a website or intake chatbot as the firm's own communication: it must not mislead or give legal advice, Florida says it must identify itself as AI, and a lawyer must supervise it (Florida Op. 24-1, Oregon Op. 2026-208, Alabama Op. 2026-01 and WSBA AO 202505). No bar opinion we found is mainly about AI-made images or voices in ads. (The Florida Bar, Board of Governors (Review Committee on Professional Ethics), 24-1 (2024-01-19) · Oregon State Bar, Board of Governors (Legal Ethics Committee), 2026-208 (2026-02))

• A comparative claim

  Our summary of Washington has no separate line on this. Its general rule on claims, from the same source, is: Follows the ABA model: truthful results with context; “certified specialist” only through an approved body named in the ad.

  Secondary source · Washington page: results, testimonials and “specialist” claims · CAMG white paper: Washington lawyer advertising rules

• A referral or lead service

  Online group advertising is allowed. WSBA Advisory Opinion 201401 (2014): lawyers may pay internet lead generators flat, monthly or per-click fees if the generator doesn't recommend or vouch for the lawyer and matches on disclosed objective criteria.

  Primary source · Washington page: referral services and lead generators · CAMG white paper: Washington lawyer advertising rules · Washington State Bar Association, Committee on Professional Ethics, 201401 (2014)

Checked October 25, 2026. Everything we have on Washington. Not legal advice; check with counsel.

• Client testimonials or endorsements

  Marked D: we haven’t checked this state’s own text on results, testimonials and specialist claims, so the ABA Model Rule default applies until we do.

  ABA model default · West Virginia page: results, testimonials and “specialist” claims · ABA Model Rule 7.2 and its comments

• Results or past verdicts

  Marked D: we haven’t checked this state’s own text on results, testimonials and specialist claims, so the ABA Model Rule default applies until we do.

  In practice: results only if truthful and given in context;

  ABA model default · West Virginia page: results, testimonials and “specialist” claims · ABA Model Rule 7.2 and its comments

• “Specialist”, “expert” or “board certified”

  Marked D: we haven’t checked this state’s own text on results, testimonials and specialist claims, so the ABA Model Rule default applies until we do.

  “certified specialist” only through an approved body that the ad names.

  ABA model default · West Virginia page: results, testimonials and “specialist” claims · ABA Model Rule 7.2 and its comments

• “No fee unless you win”

  Our summary of West Virginia has no separate line on this. Its general rule on claims, from the same source, is: Marked D: we haven’t checked this state’s own text on results, testimonials and specialist claims, so the ABA Model Rule default applies until we do. In practice: results only if truthful and given in context; “certified specialist” only through an approved body that the ad names.

  ABA model default · West Virginia page: results, testimonials and “specialist” claims · ABA Model Rule 7.2 and its comments

• Dramatizations or actors

  Our summary of West Virginia has no separate line on this. Its general rule on claims, from the same source, is: Marked D: we haven’t checked this state’s own text on results, testimonials and specialist claims, so the ABA Model Rule default applies until we do. In practice: results only if truthful and given in context; “certified specialist” only through an approved body that the ad names.

  ABA model default · West Virginia page: results, testimonials and “specialist” claims · ABA Model Rule 7.2 and its comments

• Spanish or another language

  No state rule on ads in other languages found in the sources reviewed. Our default applies: every required statement appears in each language the ad uses.

  ABA model default · West Virginia page: ads in spanish and other languages · CAMG white paper: West Virginia lawyer advertising rules

• A paid spokesperson or celebrity

  Our summary of West Virginia has no separate line on this. Its general rule on claims, from the same source, is: Marked D: we haven’t checked this state’s own text on results, testimonials and specialist claims, so the ABA Model Rule default applies until we do. In practice: results only if truthful and given in context; “certified specialist” only through an approved body that the ad names.

  ABA model default · West Virginia page: results, testimonials and “specialist” claims · ABA Model Rule 7.2 and its comments

• An AI-generated person or voice

  Our summary of West Virginia has no rule written for AI-made people or voices in ads. The rule on misleading ads still applies to them.

  Bars that address it treat a website or intake chatbot as the firm's own communication: it must not mislead or give legal advice, Florida says it must identify itself as AI, and a lawyer must supervise it (Florida Op. 24-1, Oregon Op. 2026-208, Alabama Op. 2026-01 and WSBA AO 202505). No bar opinion we found is mainly about AI-made images or voices in ads. (The Florida Bar, Board of Governors (Review Committee on Professional Ethics), 24-1 (2024-01-19) · Oregon State Bar, Board of Governors (Legal Ethics Committee), 2026-208 (2026-02))

  West Virginia page: also worth knowing

• A comparative claim

  Our summary of West Virginia has no separate line on this. Its general rule on claims, from the same source, is: Marked D: we haven’t checked this state’s own text on results, testimonials and specialist claims, so the ABA Model Rule default applies until we do. In practice: results only if truthful and given in context; “certified specialist” only through an approved body that the ad names.

  ABA model default · West Virginia page: results, testimonials and “specialist” claims · ABA Model Rule 7.2 and its comments

• A referral or lead service

  Marked D: the ABA Model Rule default applies until we check the state’s text. Lawyers may pay reasonable advertising costs and a qualified referral service’s usual charges, never for a recommendation; lead generators are allowed only if they don’t recommend the lawyer, imply a recommendation or split fees.

  ABA model default · West Virginia page: referral services and lead generators · ABA Model Rule 7.2 and its comments

Checked October 25, 2026. Everything we have on West Virginia. Not legal advice; check with counsel.

• Client testimonials or endorsements

  Marked D: we haven’t checked this state’s own text on results, testimonials and specialist claims, so the ABA Model Rule default applies until we do.

  ABA model default · Wisconsin page: results, testimonials and “specialist” claims · ABA Model Rule 7.2 and its comments

• Results or past verdicts

  Marked D: we haven’t checked this state’s own text on results, testimonials and specialist claims, so the ABA Model Rule default applies until we do.

  In practice: results only if truthful and given in context;

  ABA model default · Wisconsin page: results, testimonials and “specialist” claims · ABA Model Rule 7.2 and its comments

• “Specialist”, “expert” or “board certified”

  Marked D: we haven’t checked this state’s own text on results, testimonials and specialist claims, so the ABA Model Rule default applies until we do.

  “certified specialist” only through an approved body that the ad names.

  ABA model default · Wisconsin page: results, testimonials and “specialist” claims · ABA Model Rule 7.2 and its comments

• “No fee unless you win”

  Our summary of Wisconsin has no separate line on this. Its general rule on claims, from the same source, is: Marked D: we haven’t checked this state’s own text on results, testimonials and specialist claims, so the ABA Model Rule default applies until we do. In practice: results only if truthful and given in context; “certified specialist” only through an approved body that the ad names.

  ABA model default · Wisconsin page: results, testimonials and “specialist” claims · ABA Model Rule 7.2 and its comments

• Dramatizations or actors

  Our summary of Wisconsin has no separate line on this. Its general rule on claims, from the same source, is: Marked D: we haven’t checked this state’s own text on results, testimonials and specialist claims, so the ABA Model Rule default applies until we do. In practice: results only if truthful and given in context; “certified specialist” only through an approved body that the ad names.

  ABA model default · Wisconsin page: results, testimonials and “specialist” claims · ABA Model Rule 7.2 and its comments

• Spanish or another language

  No state rule on ads in other languages found in the sources reviewed. Our default applies: every required statement appears in each language the ad uses.

  ABA model default · Wisconsin page: ads in spanish and other languages · CAMG white paper: Wisconsin lawyer advertising rules

• A paid spokesperson or celebrity

  Our summary of Wisconsin has no separate line on this. Its general rule on claims, from the same source, is: Marked D: we haven’t checked this state’s own text on results, testimonials and specialist claims, so the ABA Model Rule default applies until we do. In practice: results only if truthful and given in context; “certified specialist” only through an approved body that the ad names.

  ABA model default · Wisconsin page: results, testimonials and “specialist” claims · ABA Model Rule 7.2 and its comments

• An AI-generated person or voice

  Our summary of Wisconsin has no rule written for AI-made people or voices in ads. The rule on misleading ads still applies to them.

  Bars that address it treat a website or intake chatbot as the firm's own communication: it must not mislead or give legal advice, Florida says it must identify itself as AI, and a lawyer must supervise it (Florida Op. 24-1, Oregon Op. 2026-208, Alabama Op. 2026-01 and WSBA AO 202505). No bar opinion we found is mainly about AI-made images or voices in ads. (The Florida Bar, Board of Governors (Review Committee on Professional Ethics), 24-1 (2024-01-19) · Oregon State Bar, Board of Governors (Legal Ethics Committee), 2026-208 (2026-02))

• A comparative claim

  Our summary of Wisconsin has no separate line on this. Its general rule on claims, from the same source, is: Marked D: we haven’t checked this state’s own text on results, testimonials and specialist claims, so the ABA Model Rule default applies until we do. In practice: results only if truthful and given in context; “certified specialist” only through an approved body that the ad names.

  ABA model default · Wisconsin page: results, testimonials and “specialist” claims · ABA Model Rule 7.2 and its comments

• A referral or lead service

  Marked D: the ABA Model Rule default applies until we check the state’s text. Lawyers may pay reasonable advertising costs and a qualified referral service’s usual charges, never for a recommendation; lead generators are allowed only if they don’t recommend the lawyer, imply a recommendation or split fees.

  ABA model default · Wisconsin page: referral services and lead generators · ABA Model Rule 7.2 and its comments

Checked October 24, 2026. Everything we have on Wisconsin. Not legal advice; check with counsel.

• Client testimonials or endorsements

  Marked D: we haven’t checked this state’s own text on results, testimonials and specialist claims, so the ABA Model Rule default applies until we do.

  ABA model default · Wyoming page: results, testimonials and “specialist” claims · ABA Model Rule 7.2 and its comments

• Results or past verdicts

  Marked D: we haven’t checked this state’s own text on results, testimonials and specialist claims, so the ABA Model Rule default applies until we do.

  In practice: results only if truthful and given in context;

  ABA model default · Wyoming page: results, testimonials and “specialist” claims · ABA Model Rule 7.2 and its comments

• “Specialist”, “expert” or “board certified”

  Marked D: we haven’t checked this state’s own text on results, testimonials and specialist claims, so the ABA Model Rule default applies until we do.

  “certified specialist” only through an approved body that the ad names.

  ABA model default · Wyoming page: results, testimonials and “specialist” claims · ABA Model Rule 7.2 and its comments

• “No fee unless you win”

  Our summary of Wyoming has no separate line on this. Its general rule on claims, from the same source, is: Marked D: we haven’t checked this state’s own text on results, testimonials and specialist claims, so the ABA Model Rule default applies until we do. In practice: results only if truthful and given in context; “certified specialist” only through an approved body that the ad names.

  ABA model default · Wyoming page: results, testimonials and “specialist” claims · ABA Model Rule 7.2 and its comments

• Dramatizations or actors

  Our summary of Wyoming has no separate line on this. Its general rule on claims, from the same source, is: Marked D: we haven’t checked this state’s own text on results, testimonials and specialist claims, so the ABA Model Rule default applies until we do. In practice: results only if truthful and given in context; “certified specialist” only through an approved body that the ad names.

  ABA model default · Wyoming page: results, testimonials and “specialist” claims · ABA Model Rule 7.2 and its comments

• Spanish or another language

  No state rule on ads in other languages found in the sources reviewed. Our default applies: every required statement appears in each language the ad uses.

  ABA model default · Wyoming page: ads in spanish and other languages · CAMG white paper: Wyoming lawyer advertising rules

• A paid spokesperson or celebrity

  Our summary of Wyoming has no separate line on this. Its general rule on claims, from the same source, is: Marked D: we haven’t checked this state’s own text on results, testimonials and specialist claims, so the ABA Model Rule default applies until we do. In practice: results only if truthful and given in context; “certified specialist” only through an approved body that the ad names.

  ABA model default · Wyoming page: results, testimonials and “specialist” claims · ABA Model Rule 7.2 and its comments

• An AI-generated person or voice

  Our summary of Wyoming has no rule written for AI-made people or voices in ads. The rule on misleading ads still applies to them.

  Bars that address it treat a website or intake chatbot as the firm's own communication: it must not mislead or give legal advice, Florida says it must identify itself as AI, and a lawyer must supervise it (Florida Op. 24-1, Oregon Op. 2026-208, Alabama Op. 2026-01 and WSBA AO 202505). No bar opinion we found is mainly about AI-made images or voices in ads. (The Florida Bar, Board of Governors (Review Committee on Professional Ethics), 24-1 (2024-01-19) · Oregon State Bar, Board of Governors (Legal Ethics Committee), 2026-208 (2026-02))

• A comparative claim

  Our summary of Wyoming has no separate line on this. Its general rule on claims, from the same source, is: Marked D: we haven’t checked this state’s own text on results, testimonials and specialist claims, so the ABA Model Rule default applies until we do. In practice: results only if truthful and given in context; “certified specialist” only through an approved body that the ad names.

  ABA model default · Wyoming page: results, testimonials and “specialist” claims · ABA Model Rule 7.2 and its comments

• A referral or lead service

  Marked D: the ABA Model Rule default applies until we check the state’s text. Lawyers may pay reasonable advertising costs and a qualified referral service’s usual charges, never for a recommendation; lead generators are allowed only if they don’t recommend the lawyer, imply a recommendation or split fees.

  ABA model default · Wyoming page: referral services and lead generators · ABA Model Rule 7.2 and its comments

Checked October 25, 2026. Everything we have on Wyoming. Not legal advice; check with counsel.